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ACKNOWLEDGEMENT
I present this project with great pleasure and it was a fun filled opportunity to
conduct a survey on this an explored destination and know in and around this
tourist attraction. I am glad in doing this project, no doubt that tourism is an
interesting subject which helps us to expand our knowledge.
I would like to thank my college principal Sr .Juanita who has provided this
wonderful opportunity in our institution and my great thanks to the travel and
tourism teachers MS.LALITHA K and MS.SNEHA.N who helped me a lot in
completing this project with their assistance.
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Contents
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Chapter 1
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Tourism marketing would refer by excellence to trading services and places in form
of tourism destinations but more and more nowadays the accent moves towards the
tourism
Product, towards events, experiences and even persons perceived as both
tourism attractions and contributors to service quality. However we may already
consider as a main difference between the economic and the geographic
perspective on tourism marketing the fact that the first focuses on services
provided by a tourism unit and on tourism business itself whereas tourism
geographies would be more concerned about space and its selling as a tourism
destination. According to WTO (1994) tourism system is based on the
interaction between the demand and the offer. It may be considered that tourism
market would refer though to tourism offer and tourism demand in terms of
invested capital and as clients providing a profit if buying tourism products
from the economic perspective whereas the geographical perspective would be
interested in natural and human tourism resources on the one hand and on
visitors fluxes within and towards an area on the other. Moreover within the
sustainability perspective the local community interferes as an increasingly
visible stakeholder on tourism market, consequently involving an increasing
space oriented dimension for marketing. Grotters (2007) was mentioning even
terms like local, regional or national marketing, starting from the idea that
tourism market is to be located in an area and a geographical space is to be
perceived administratively at different levels of extension.
The accessibility of the destination is a key point for a tourism study as
mobility is a vital element for tourism demand, characterizing the
essence of tourism services which are to be consumed at the destination through the
recreational act.
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due to the difference in the perception of the individuals at the levels of providers
and users.
OWNERSHIP: IT is also ownership that makes it significant to market the services
in a bit different way. The goods sold are transferred from one place to another, the
ownership is also transferred and this provides to the buyers an opportunity to
resell. In the case services, we dont find the same thing. The users have just an
access to the services. A service is any activity or benefit that one party can offer to
another that it is essentially intangible and does not result in the ownership of
anything.
SIMULTAINEITY: Services cant be delivered to the customers or users. Service
doesnt move through the channel of distribution. For availing the services, it is
essential that users are brought to the providers or the providers go to the users. It
is right to say that services have limited geographical areas
QUALITY: The quality of service requires another tool for measurement. We cant
measure it in terms of service level. It is very difficult to rare or qualifies the total
purchase
NATURE/DEMAND: The features of services make it clear that the professional
working in the service sector need excellence to make available to the customers the
promised services without a gap. If the executives working in the different service
generating organizational bear the potentials to understand the specialities in the
services to be sold, they can do the best possible to understand the expectations of
customers. This simplifies the process of satisfying the customers.
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Promotion
Promotion is the activity of telling your market about your product. Nowadays,
promotion is replaced by communications, which represents a broader focus.
Communications can include advertising, public relations, personal selling, viral
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advertising, and any form of communication between the organization and the
consumer.
Place
Place is synonymous with distribution. It refers to providing the product at a place,
which is convenient for consumers to access. In tourism, the product is not
distributed to the client, but the clients travel to the product. Thus, unlike physical
products, tourism distribution is more related to where you distribute the
informaton about the service (trade shows, resellers, webpages, etc.).
Price
Price is what the business charges for its tourism product as defined by the
interacting forces of supply and demand.
At a practical level, tourism enterprises can determine their prices by analyzing:
1. The cost of running the business;
2. The willingness to pay by the demand;
3. The prices of the competition;
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Chapter 2
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Karnataka tourism
to the blend of culture and growth. Probably the most refreshing example of the
Largest Democracy also brings the comfort of traveling with ultra- modern
Aerotech Coaches. Mayura Group of Hotels the premium Lodging and Restaurants
setup and maintained by KSTDC are known for their high standard of service and
excellent hospitality. KSTDC offices have been setup all over Karnataka to assist the
tourists.
1. Heritage holidays
Belur
Halebeedu
Shravanabelagola
Chitradurga
Tungabhadra dam
Hampi
Sriranagapatna
Talakadu
Chitradurga
Kishkinda
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2. Nature holidays
Somnathpur
Shivanasamudra
Nandi hills
Hogenakal falls
Mekedatu
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3. Pilgrimage holidays
Chikka tirupathi
Kotilingeshwara
Mulbagal
Kaiwara
Padmavathi temple
Jalakanteshwara temple
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History:
Karnatakas flag
Karnataka is blessed with over 300 km of pristine coastal stretch. Netrani Island of
Uttar Kannada is known for coral reefs. St. Mary's Island, a few kilometers from
Udupi has basalt rock formations. Sunny beaches at places like Malpe,
Murdeshwara, Maravanthe, Gokarna, Kumta have spectacular mountains to the
east. Agumbe, Kodachadri hills, Kemmangundi, are just a few of many hill stations
that straddle the coast providing tourists sun and greenery. Unlike many crowded
hill stations in South India, the hill stations of Karnataka are still mostly
undiscovered and pristine.
Udupi: One of the holy place and it is 58 km from Mangalore. The Krishna
temple here is founded by Acharya Madhwa during the 14th century. He
founded eight mathas to conduct the services of Lord Krishna in turns. Paryaya
festival is held once in two years in January.
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Bhatkal: located 135 km from Karwar was the main port of Vijayanagar
empire in the 16th century. The ancient town has temples of Vijayanagar style
and many interesting Jain monuments.
South Karnataka
South Karnataka is a unique combination of
spectacular vesara style Hoysala architecture, colossal Jain monuments, colonial
buildings and palaces of the Kingdom of Mysore, impregnable fort at
Chitradurga and densely forested wildlife sanctuaries that offer some of the best
eco-tourism available in the country.
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Madhugiri: It is 43 km from Tumkur and has a large hill fort. The ancient
name of the place is Maddagiri. It has temples of Venkataramana and
Malleshwara built by Vijayanagara feudatories.
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Chapter 3
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Destination details
Some places of interest close to the town of Gonikoppal include an old fort and a
Buddhist temple. The best time for visiting Gonikoppal is during the months of
October to May.
Mekur Hosakeri ( 6 KM ) , Kirgur ( 8 KM ) , Bilugunda ( 9 KM ) , Bittangala ( 9
KM ) , Ammathi ( 10 KM ) are the nearby Villages to Gonikoppal. Gonikoppal is
surrounded by Piriyapatna Taluk towards East , Madikeri Taluk towards North ,
Iritty Taluk towards west , Peravoor Taluk towards South . Madikeri , Mattannur ,
Koothuparamba , Peringathur are the nearby Cities to Gonikoppal.
It is a village In virajpet taluk in kodagu district of Karnataka India .It belongs to
mysore division .It is located 38kms towards south from the district head quarters
madikeri 14kms from virajpet 235 kms Bangalore the capital state.
Demographics of gonikoppal
Kannada is the local language here.
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days. Several entertainment programs are performed during this festival. Virajpet is
a gorgeous town to enjoy short vacation.
Places to visit
Ayyappa Temple
It is a sacred temple of Hindus, dedicated to Lord Ayyappa and located on the top of
a Malethirike hill. It is flocked by devotees all-round the year and gives a fantastic
view of entire Virajpet.
St. Annes Church
It was an ancient church, was built in 1792 in European and Gothic style of
architecture. 180 feet high, candle shaped steeple is the center of attraction.
Clock Tower
It is 10 years old clock tower and was built by commemorate King George V. It is
the major landmark here and located in the center of the town.
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2. Coorg
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Places to visit
Elephant Training Camp
Wild elephants are trained here. It is amazing to watch the elephant bath in the
river. The trainer or Mahouts exhibits various commands for elephants to comply.
Elephant ride is free within the camp. Scrubbing and feeding elephants are most
enchanting features here.
Nalnad Palace
It was built by Dodda Viraraja in 1792. It amuses visitors by its enthralling
architecture and marvelous paintings.
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Madikeri Fort
It was originally buily with mud and rebuilt with granites by Tipu Sultan. This is an
excellent place to get a glimpse of panoramic views of entire city.
Nisargadhama
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It is a wildlife sanctuary and a most favored spot for newly married couples to
celebrate honey moon. The serene atmosphere is certainly will rejuvenate the
tangled nerves. The adventurous place offers to see peacocks, elephants, deers and
many more. An elephant ride is the top attraction here.
Other Places
Pushpagiri wildlife sanctuary, Raja Seat, Fishing Dubare, Karada, Tadiyendamol,
Ammathi, Siddhapur and Burude falls are other attractions in Coorg.
3.Dubare
Dubare is an excellent forest region located in Coorg. It is an outstanding picnic
destination, situated on the banks of river Kaveri. The elephant training camp is the
major attraction in Dubare. Elephant history and ecology are explained here by
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trained environmentalists. One can get a chance to take part in elephant bathing
and feeding which are rare and fun filled tourist activities. The breath taking wild
beauty in the midst of abundant lush greenery is another highlighting feature of
Dubare. It is perfect place for those who thrive for nerve racking adventures. It is
well deserved tourist paradise which offers fishing, boating, rafting and trekking.
Tourist can also enjoy marvelous elephant rides here. Nature has showered its
galore and splendors copiously.
Places to visit
Harangi Dam
It is one of the major attractions in Dubare measuring 846 m in length and 47 m in
height. It was built across the offshoot River Kaveri. It is usually very calm and
devoid of pollution and noise. The fullest beauty is enjoyed when the reservoir is
filled.
4.Ponnampet
Ponnampet lies very close to Virajpet. Virajpet is a major tourist destination.
Tadiandamol is at a short distance away from Ponampet and it is the highest
mountain of the Kodagu district. Dubare known for its elephant camps lies close to
Ponnampet. Ponnampet is best visited during the winter season. Weather at
Ponnampet is usually very pleasant.
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5.Pollibetta
Pollibetta Town is an agricultural area known for its coffee estates, situated on the
Pollibetta-Ammathi Road. Apart from coffee, pepper and orange are also grown in
the town. Some of the important attractions are the Buddhist temple and a fort.
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ITINERARY
Day 1
Day 2
transfer to hotel.
Early breakfast and Transfer to
Virajpet and visit top of the hill
Shiva temple and Kakotuparamby
semi spherical hill and visit the
Day 3
Day 4
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Chapter 4
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Survey analysis
1.
AGE
18YRS-20YRS
20YRS-25YRS
25YRS-30YRS
35YRS-38YRS
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2.
SEX
male
female
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3.
PROFESSION
STUDENT
EMPLYOED
FEELANCER
HOUSEWIFE
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4.
YES
NO
5.
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6.
NO
YES
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7.
WHAT ARE THE MAIN REASONS FOR YOUR VISIT TO THIS TOURIST DESTINATION?
REST AND RELAXATION
VISITING FRIENDS AND
RELATIVES
BUSINESS REASONS
CULTURE
SPORTS AND RECREATION
RELIGIOUS REASONS
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8.
NO ONE
PARTNER
FRIENDS
FAMILY
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9.
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10.
HOW MUCH DO YOU PLAN TO SPEND PER PERSON DURING YOUR VISIT TO THIS DESITINATION?
TRANSPORTATION
ACCOMODATION
SOUVENIERS
SHOPPING
ENTERTAINMENT
FROM YHE ABOVE PIE CHART WE CAN SEE THAT PEOPLE WOULD
LIKE TO SPEND MORE ON THE ENTERTAINMENT SECTOR
RATHER THAN SHOPPING AND TRANSPORTATION AND LESS ON
SHOPPING AT THE CURRENT DESTINATION.
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11.
UPTO 5000
5000-8000
8000-10000
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Chapter 5
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Conclusion
I would like to conclude that doing this project was a over whelming
experience to me as I got to know about this unexplored destination and
things to do at this destination and the food and in and around the
destination and it was a great experience talking to localites and conducting a
survey through sample questionnaires and people also shared their
experience about the travel .It is a great place to promote tourism as
adventurist will be more willing to come to such places as trekking at this
destination is a breathtaking experience and it is one of the place in
Karnataka where people should come and see once in their lifetime. On the
whole it was a fun filled experience doing this project.
Bibliography
www.wikipedia.com
http://en.wikipedia.org/wiki/Gonikoppal
www.onefivenine.com
http://www.onefivenine.com/india/villages/Kodagu/Virajpet/Gonikoppal
www.holidayiq.com
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http://www.holidayiq.com/Pollibetta-Siddapur-Sidhapur-Sightseeing1320-13876.html
http://www.holidayiq.com/Gonikoppal-Virajpet-Sightseeing-97613036.html
www.karnatakatourism.org
http://karnatakaholidays.net/heritage_holidays.htm
http://karnatakaholidays.net/nature_holidays.htm
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