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MOUNT CARMEL COLLEGE,

(AUTONOMOUS), NO.58, PALACE ROAD,


VASANTHNAGAR, BANGALORE, 560052

A REPORT ON MARKET SURVEY OF AN UNEXPLORED


DESTINATION: GONIKOPPAL IN KARNATAKA
MEGHANA.L
MC112419
DEPARTMENT OF TRAVEL AND TOURISM

[1]

ACKNOWLEDGEMENT
I present this project with great pleasure and it was a fun filled opportunity to
conduct a survey on this an explored destination and know in and around this
tourist attraction. I am glad in doing this project, no doubt that tourism is an
interesting subject which helps us to expand our knowledge.
I would like to thank my college principal Sr .Juanita who has provided this
wonderful opportunity in our institution and my great thanks to the travel and
tourism teachers MS.LALITHA K and MS.SNEHA.N who helped me a lot in
completing this project with their assistance.

[2]

Contents

Chapter 1: Introduction about tourism marketing


Chapter 2: Karnataka tourism
Chapter 3: Destination details
Chapter 4: observations and findings
Chapter5: suggestions and conclusions

[3]

Chapter 1

[4]

Introduction to tourism marketing


The word marketing is the central to travel and tourism business because it defines
what customers wants and needs and because it directs the resources of the business
to meet these needs the rapid change in the marketing environment over the past
decade has increased an awareness of the importance of marketing. Since tourism is
primarily a service based industry, the principal products provided by tourism
businesses are recreational experiences and hospitality. These are intangible
products and more difficult to market than tangible products such as automobiles.
The intangible nature of services makes quality control difficult but crucial. It also
makes it more difficult for potential customers to evaluate and compare service
offerings. In addition, instead of moving the product to the customer, the customer
must travel to the product (area/community). Travel is a significant portion of the
time and money spent in association with recreational and tourism experiences and
is a major factor in people's decisions on whether or not to visit a destination.
As an industry, tourism has many components comprising the overall "travel
experience." Along with transportation, it includes such things as accommodations,
food and beverage services, shops, entertainment, aesthetics and special events. It is
rare for one business to provide the variety of activities or facilities tourists need or
desire. This adds to the difficulty of maintaining and controlling the quality of the
experience.
The marketing strategy, or mix, should be viewed as a package of offerings
designed to attract and serve the customer or visitor. Recreation and tourism
businesses and communities should develop both external and internal marketing
mixes for different target markets. The external marketing mix includes
product/service, price, place/location, and promotion.

[5]

Tourism marketing would refer by excellence to trading services and places in form
of tourism destinations but more and more nowadays the accent moves towards the
tourism
Product, towards events, experiences and even persons perceived as both
tourism attractions and contributors to service quality. However we may already
consider as a main difference between the economic and the geographic
perspective on tourism marketing the fact that the first focuses on services
provided by a tourism unit and on tourism business itself whereas tourism
geographies would be more concerned about space and its selling as a tourism
destination. According to WTO (1994) tourism system is based on the
interaction between the demand and the offer. It may be considered that tourism
market would refer though to tourism offer and tourism demand in terms of
invested capital and as clients providing a profit if buying tourism products
from the economic perspective whereas the geographical perspective would be
interested in natural and human tourism resources on the one hand and on
visitors fluxes within and towards an area on the other. Moreover within the
sustainability perspective the local community interferes as an increasingly
visible stakeholder on tourism market, consequently involving an increasing
space oriented dimension for marketing. Grotters (2007) was mentioning even
terms like local, regional or national marketing, starting from the idea that
tourism market is to be located in an area and a geographical space is to be
perceived administratively at different levels of extension.
The accessibility of the destination is a key point for a tourism study as
mobility is a vital element for tourism demand, characterizing the
essence of tourism services which are to be consumed at the destination through the
recreational act.

[6]

Market research is any organized effort to gather information about markets or


customers. It is a very important component of business strategy. The term is
commonly interchanged with marketing research; however, expert practitioners
may wish to draw a distinction, in that marketing research is concerned specifically
about marketing processes, while market research is concerned specifically with
markets.
Market research is a key factor to maintain competitiveness over competitors.
Market research provides important information to identify and analyze the market
need, market size and competition.
Market research, which includes social and opinion research, is the systematic
gathering and interpretation of information about individuals or organizations
using statistical and analytical methods and techniques of the applied social sciences
to gain insight or support decision making. Market research is for discovering what
people want, need, or believe. It can also involve discovering how they act. Once that
research is completed, it can be used to determine how to market your product.
Hence a market survey on a particular place plays a very vital role in tourism
marketing.

[7]

Marketing and management services

INTANGIBILITY: Intangibility is an important consideration that complicates the


functional responsibility of marketing manager, especially while influencing and
motivating the user. The goods of tangible nature can be displayed and buyers can
have a view, they can even test and make a trial before making any buying decisions.
Thus selling is considerably an easy process. We are aware that services are of
intangible nature and it is intangibility which makes the process of decision making
complicated. While motivating they find it difficult to perform and display and
positive or negative opinions regarding the services come up only after the
completion of using process. The customer can not touch the services, but they can
smell them. In true sense it is not a physical object.
INSEPARABILITY: This also a feature that complicates the task of professionals
while marketing the services. This focuses on the fact that the services are
inseparable. Generally the services are generated and supplied simultaneously. The
service and their providers are one and the same. It is the inseparability that makes
task of marketing services a bit more difficult. The goods are produced at one point
and are distributed at various points. In services we find that selling point making
way for the generation of services.
HETEROGENEITY: Another feature is heterogeneity which makes it difficult to
establish standard. The quality of services cant be standardized. The prices
charged may be too high or too low. In case of entertainment we find the same
thing. The same type of services cant be sold to all the customers even if they pay
the same price. The consumers, rate the services in different way. Of course, it is
[8]

due to the difference in the perception of the individuals at the levels of providers
and users.
OWNERSHIP: IT is also ownership that makes it significant to market the services
in a bit different way. The goods sold are transferred from one place to another, the
ownership is also transferred and this provides to the buyers an opportunity to
resell. In the case services, we dont find the same thing. The users have just an
access to the services. A service is any activity or benefit that one party can offer to
another that it is essentially intangible and does not result in the ownership of
anything.
SIMULTAINEITY: Services cant be delivered to the customers or users. Service
doesnt move through the channel of distribution. For availing the services, it is
essential that users are brought to the providers or the providers go to the users. It
is right to say that services have limited geographical areas
QUALITY: The quality of service requires another tool for measurement. We cant
measure it in terms of service level. It is very difficult to rare or qualifies the total
purchase
NATURE/DEMAND: The features of services make it clear that the professional
working in the service sector need excellence to make available to the customers the
promised services without a gap. If the executives working in the different service
generating organizational bear the potentials to understand the specialities in the
services to be sold, they can do the best possible to understand the expectations of
customers. This simplifies the process of satisfying the customers.

[9]

The 4 traditional Ps and the implications in the tourism


business
Product
When thinking about a tourism product, its important to differentiate between
what the customers actually buy (the promise of a product) and the product
mainly a service that they receive after the purchase (the actual product). The
purchasing decision made by the tourist is based on the promise of the product a
promise established by what she or he sees in your promotional material. This is
because the tourism product unlike a car or a computer consists of a
combination of tangible and intangible items and the potential customers buy the
product before acquiring the product

Promotion
Promotion is the activity of telling your market about your product. Nowadays,
promotion is replaced by communications, which represents a broader focus.
Communications can include advertising, public relations, personal selling, viral

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advertising, and any form of communication between the organization and the
consumer.

Place
Place is synonymous with distribution. It refers to providing the product at a place,
which is convenient for consumers to access. In tourism, the product is not
distributed to the client, but the clients travel to the product. Thus, unlike physical
products, tourism distribution is more related to where you distribute the
informaton about the service (trade shows, resellers, webpages, etc.).
Price
Price is what the business charges for its tourism product as defined by the
interacting forces of supply and demand.
At a practical level, tourism enterprises can determine their prices by analyzing:
1. The cost of running the business;
2. The willingness to pay by the demand;
3. The prices of the competition;

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4. The commission to be provided to resellers.


In tourism, two prices are often used: rack rates, which are the prices published in
promotional materials without discounts, and net prices (or net rates), which is the
rack rate less the commission offered to resellers (tour operators or other
intermediaries).
It may also be advantageous to differentiate rates for seniors, children, off-season,
etc.

[12]

Chapter 2
[13]

Karnataka tourism

Karnataka State Tourism Development Corporation or KSTDC is an entity was set


up by government of Karnataka state in India to promote tourism within the state.
The aim of KSTDC was to provide infrastructure, conveyance and other facilities
to tourists visiting Karnataka. Part of mission is also to promote unknown tourist
spots in Karnataka.
The corporation runs conducted tours tours of predetermined places at
predetermined times. The KSTDC owns some hotels and guest houses.

Established as a State Government corporation it has been fulfilling its mandate of


showcasing the wonders of Karnataka to the world. Constantly upgrading its
offering in consultation with experts in art, history, tourism, etc., and utilizing
advances in technology, KSTDC ensures that tourists take home memories for a
lifetime. KSTDC has ever been redefining the Hospitality. It has greatly been
possible because of the healthy suggestions by the patrons of the arts and culture,
who visit the State from different parts of the world. This has mainly been possible
with the team of Professionals who is been trained time and again to keep updated
with the technology to offer better service.
KSTDC holds the mirror for the Karnatakas art and culture. KSTDC with its
Conducted Tours across the state taking you to the Renowned Cities gives an insight
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to the blend of culture and growth. Probably the most refreshing example of the
Largest Democracy also brings the comfort of traveling with ultra- modern
Aerotech Coaches. Mayura Group of Hotels the premium Lodging and Restaurants
setup and maintained by KSTDC are known for their high standard of service and
excellent hospitality. KSTDC offices have been setup all over Karnataka to assist the
tourists.

Tour Packages offered by Karnataka Holidays facilitate well-managed


group tours of various locations.

1. Heritage holidays
Belur
Halebeedu
Shravanabelagola
Chitradurga
Tungabhadra dam
Hampi
Sriranagapatna
Talakadu
Chitradurga
Kishkinda

[15]

2. Nature holidays
Somnathpur
Shivanasamudra
Nandi hills
Hogenakal falls
Mekedatu

[16]

3. Pilgrimage holidays
Chikka tirupathi
Kotilingeshwara
Mulbagal
Kaiwara
Padmavathi temple
Jalakanteshwara temple

[17]

History:
Karnatakas flag

Karnataka's pre-history goes back to a Paleolithic hand-axe culture evidenced by


discoveries of, among other things, hand axes and cleavers in the region. Evidence
of neolithic and megalithic cultures have also been found in the state. Gold
discovered in Harappa was found to be imported from mines in Karnataka,
prompting scholars to hypothesize about contacts between ancient Karnataka and
the Indus Valley Civilization ca. 3000 BCE.
Prior to the third century BCE, most of Karnataka formed part of the Nanda
Empire before coming under the Mauryan empire of Emperor Ashoka. Four
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centuries of Satavahana rule followed, allowing them to control large areas of


Karnataka. The decline of Satavahana power led to the rise of the earliest native
kingdoms, theKadambas and the Western Gangas, marking the region's emergence
as an independent political entity. TheKadamba Dynasty, founded
by Mayurasharma, had its capital at Banavasi, the Western Ganga Dynasty was
formed with Talakad as its capital.
These were also the first kingdoms to use Kannada in administration, as evidenced
by the Halmidi inscription and a fifth-century copper coin discovered at
Banavasi. These dynasties were followed by imperial Kannada empires such as
the Badami Chalukyas, the Rashtrakuta Empire of Manyakheta and theWestern
Chalukya Empire, which ruled over large parts of the Deccan and had their capitals
in what is now Karnataka. The Western Chalukyas patronised a unique style
of architecture and Kannada literature which became a precursor to the Hoysala art
of 12th century. Parts of modern-day Southern Karnataka (Gangavadi) were
occupied by the Chola Empire at the turn of 11th century. The Cholas and the
Hoysalas fought over the region in the 12th century before it eventually came under
Hoysala rule.
After India's independence, the Maharaja, Jayachamarajendra Wodeyar, allowed
his kingdom's accession to India. In 1950, Mysore became an Indian state of the
same name; the former Maharaja served as its Rajpramukh (head of state) until
1975. Following the long-standing demand of the Ekikarana Movement, Kodaguand Kannada-speaking regions from the adjoining states of Madras, Hyderabad and
Bombay were incorporated into the Mysore state, under the States Reorganization
Act of 1956. The thus expanded state was renamed Karnataka, seventeen years
later, in 1973. In the early 1900s through the post-independence era, industrial
visionaries such as Sir Mokshagundam Visvesvarayya born in Muddenahalli,
near Kanivenarayanapura,Chikballapur District played an important role in the
development of Karnataka's strong manufacturing and industrial base.
Coastal Karnataka
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Karnataka is blessed with over 300 km of pristine coastal stretch. Netrani Island of
Uttar Kannada is known for coral reefs. St. Mary's Island, a few kilometers from
Udupi has basalt rock formations. Sunny beaches at places like Malpe,
Murdeshwara, Maravanthe, Gokarna, Kumta have spectacular mountains to the
east. Agumbe, Kodachadri hills, Kemmangundi, are just a few of many hill stations
that straddle the coast providing tourists sun and greenery. Unlike many crowded
hill stations in South India, the hill stations of Karnataka are still mostly
undiscovered and pristine.

Gokarna : The Coastal town of Gokarna is a pilgrimage centre as well as a


centre of Sanskrit learning, 56 km from Karwar. It has the Mahabaleswar
Temple with the 'Atmalinga' dedicated to Shiva. There is a beach called Om
Beach.

Udupi: One of the holy place and it is 58 km from Mangalore. The Krishna
temple here is founded by Acharya Madhwa during the 14th century. He
founded eight mathas to conduct the services of Lord Krishna in turns. Paryaya
festival is held once in two years in January.

[20]

Karkala: 50 km from Mangalore and 20 km from North of Moodabidire, is


Karkala, an important centre of Jainism. There are several temples and a 17
metres high statue of Bahubali (Gomateshwara), situated on a small hill.

Venur: Situated 50 km NE of Mangalore, has eight Bastis and ruins of a


Mahadeva temple. The largest of them is the 17C Kalli Basti, dedicated to
Shantinatha. There is a Gommanteswara Monolith, 11metres high dating back
to 1604 in Venur.

[21]

Malpe Beach: Situated 66 km north of Mangalore, near Manipal. It has a


tourist beach. The uninhibited St. Mary's Island, accessible by boat, has a beach
and an impressive geological formation of basalt rock pillars into the sea.

Dharmastala: Situated 75 km from Mangalore, Dharmastala is an attractive


site surrounded by forested hills, rice fields and by the river Netravati on all
sides. The Manjunatha temple here is a pilgrim centre. A Monolithic statue of
Bahubali 14metres high was erected here in 1973.

[22]

Kollur, 147 km from Mangalore: The temple of goddess Mookambika is


located here on top of Kodachadri hill, at the foot of the Western Ghats. The
goddess takes the form of a 'Jyotirlinga' incorporating aspects of Shiva and
Shakti.

Moodabidre: Situated 35 km from Mangalore, Moodabidire has Jain temples


known as Basti's. There are 18 Bastis, the oldest and the largest is the
Chandranatha Basti (1429) with its 1000 pillared hall.

[23]

Bhatkal: located 135 km from Karwar was the main port of Vijayanagar
empire in the 16th century. The ancient town has temples of Vijayanagar style
and many interesting Jain monuments.

Honnavar: situated 90 km from Karwar, has a Portuguese fort. There is also


a fort in Basavaraja Durga Island, amidst the sea which can be reached by a sail
upstream on river Sharavathi.

South Karnataka
South Karnataka is a unique combination of
spectacular vesara style Hoysala architecture, colossal Jain monuments, colonial
buildings and palaces of the Kingdom of Mysore, impregnable fort at
Chitradurga and densely forested wildlife sanctuaries that offer some of the best
eco-tourism available in the country.
[24]

Bengaluru: the capital of Karnataka has many tourist attractions.

Belur: Home to the Hoysala temple complex. The Chennakeshava temple


here was completed in 1116 by Hoysala Vishnuvardhana. There are shrines of
Kappe Chenniga Andal, Saumya Nayaki etc. The temple here is a classic
example of Hoysala art, and Belur was one of the Hoysala Capitals.

Halebidu: It is 27 km from Hassan, was capital of Hoysala and it was


formerly called as Dwarasamudra. It has one of the finest Hoysala temples said
to have been started by Ketamalla, a commander of Vishnuvardhana in 1121.

[25]

Arasikere: It is 41 km from Hassan and 176 km from Bangalore. It has


coconut gardens. There is a Kattameshwara temple here which is also called
Chandramoulishwara and referred to as Kalmeshwara in the records

Aralaguppe: There is a Kalleshwara temple in the Ganga-Nalamba style of the


9th century. Its ceiling has a dancing Shiva sculpture with musical accompanists
and eight Dikpalas surrounding him with all their paraphernalia

[26]

Madhugiri: It is 43 km from Tumkur and has a large hill fort. The ancient
name of the place is Maddagiri. It has temples of Venkataramana and
Malleshwara built by Vijayanagara feudatories.

Sira: It is 52 km from Tumkur. The town called Siriya was founded by


Rangappa Nayaka of Ratnagiri. The Jumma masjid here is a fine monument
built in 1896 and the Malik Rihan's tomb is another impressive structure.

[27]

Yediyur:It is 30 km from Kunigal. It has a samadhi matha of Tontada


Siddhalingahwara Yati, a Veerashaiva saint who lived during 16th century.
Piligrims who visit the place in hundreds daily are fed free, and there are rest
houses.

Madikeri / Mercara: Known as Scotland of India, Mercara has enchanted


millions of travelers with its misty hills lush forests, coffee plantations and
breath taking views.

[28]

Srirangapattana: It is 14 km from Mysore & it is an island in between two


branches of the Cauvery. It was also the capital of the mysore rulers. There is a
Ranganath temple here.

Melukote: It is a religious centre which attracts lakhs of people during its


annual feast Vairamudi. The temple was reconstructed in the Hoysala style by
Visnuvardhana with the guidance of Ramanujacharya, a Visistadvaitist, in the
11th century.

[29]

Maddur: It is 20 km from Mandya and it is headquarters of this district. It is


described in records as "Arjunapuri agrahara", the institution being ascribed to
epic hero Arjuna. Madduramma is the village goddess of the place.

Trekking in Karnataka. Some of the most popular treks are:


Dandeli
Tadiyandamol Trek (Coorg)
Kodachadri Trek
Bheemeshwari Trek
Kudremukh Trek
Shakaleshpur Trek
Dabbe falls (Shimoga)
Karwar Beach trek
Madhugiri Fort Trek
Sawandurga Trek
[30]

Agumbe Rain Forest trek


Makalidurga Trek

[31]

Chapter 3

[32]

Destination details

Gonikoppal is a popular town located at a distance of about 17 km from Virajpet.


This town is the headquarters of the Coorg Adventure Club. Tourists visiting this
club can enjoy activities like paragliding, windsurfing, parasailing and other water
sports.
It is a hilly agricultural area, admired for its coffee yield. It is a renowned place for
producing high quality coffee seed. Along with the coffee, oranges and pepper are
also grown at this place. It is a must seen place.
[33]

Some places of interest close to the town of Gonikoppal include an old fort and a
Buddhist temple. The best time for visiting Gonikoppal is during the months of
October to May.
Mekur Hosakeri ( 6 KM ) , Kirgur ( 8 KM ) , Bilugunda ( 9 KM ) , Bittangala ( 9
KM ) , Ammathi ( 10 KM ) are the nearby Villages to Gonikoppal. Gonikoppal is
surrounded by Piriyapatna Taluk towards East , Madikeri Taluk towards North ,
Iritty Taluk towards west , Peravoor Taluk towards South . Madikeri , Mattannur ,
Koothuparamba , Peringathur are the nearby Cities to Gonikoppal.
It is a village In virajpet taluk in kodagu district of Karnataka India .It belongs to
mysore division .It is located 38kms towards south from the district head quarters
madikeri 14kms from virajpet 235 kms Bangalore the capital state.

Demographics of gonikoppal
Kannada is the local language here.
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1.Near by Places to See


Nayana Talkies
1.3 km
Brahmagiri Wildlife Sanctuary
9.4 km
Sri Shirdi Sai Baba Mandir
13.6 km
Dubare Elephant Camp
20.5 km

2.Near by Places To Shop


Tibetian Shopping Centre
27.7 km
Camp 1 Market
26.4 km
3.Near by Places To Eat
Tender Chicken
1 km
Coorg Food Vijay Juice Centre
24.9 km
Orange Logoan Restaurant
28.4 km
Athiti Pure Vegetarian
30.4 km
Star Multi Cusine Restaurant
30.4 km

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4.Near by Places To Stay


Holiay VillaIruppu Stay
5.3 km
The Robustazone Home Stay
15.2 km
Raksh Cottage
14.6 km
Balajivilla Homestay
29.5 km
Amanvana Eight Island Luxury Resort
30.7 km

How to reach gonikoppal


By Rail
There is no railway station near to Gonikoppal in less than 10 km. are the Rail way
stations reachable from near by towns. However MYSORE JN railway station is the
major railway station 89 kms near to gonikoppal.
By Road
Theres a road connectivity to gonikoppal by the nearby towns.
Near by attraction
1.VIRAJPET :
It is a town belongs to Kodagu district of Karnataka. It is around 250 km
from Bangalore and 30 km from district headquarters Madikeri. The name of this
town is derived from the Kodagu ruler Vairarajendra. The town is popular for the
coffee and spice plantations. It is one of the largest honey producers in India. The
highlighting features are hilltop Shiva temple, Ayyappa temple and Kakotuparamby
semi-spherical hill. These are center of attractions for devotees and visitors.
Mercara Dasarais the famous festival celebrated with pomp and show. It last for ten
[36]

days. Several entertainment programs are performed during this festival. Virajpet is
a gorgeous town to enjoy short vacation.

Places to visit
Ayyappa Temple
It is a sacred temple of Hindus, dedicated to Lord Ayyappa and located on the top of
a Malethirike hill. It is flocked by devotees all-round the year and gives a fantastic
view of entire Virajpet.
St. Annes Church
It was an ancient church, was built in 1792 in European and Gothic style of
architecture. 180 feet high, candle shaped steeple is the center of attraction.

Clock Tower
It is 10 years old clock tower and was built by commemorate King George V. It is
the major landmark here and located in the center of the town.

[37]

2. Coorg

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The most popular and affluent hill station of Karnataka. It is expressed as


Scotland of India which offers an unequal enticing and luxurious vacation. It is
also renowned as Kashmir of South for its extra ordinary salubrious climate. This
majestic beauty is amazingly located among the lush greeneries of Western Ghats at
an altitude of 3500 feet from sea level. Gorgeous coffee plantations, alluring green
valleys, deciduous teak wood forest and challenging highland ranges are making
Coorg as an outstanding and exquisite destination for picnickers. The eye feasting
peaks and scenic surroundings are offering a mind blowing trekking experience. It
is an enticing summer retreat to stay away from scorching heat. Besides its nature
splendors, it offers an exciting outdoor activity like golfing, angling and trekking. It
is an invaluable place for bird watching. The pure fresh air, unpolluted environment
and majestic landscapes are the inviting features to tourists.
[39]

Places to visit
Elephant Training Camp
Wild elephants are trained here. It is amazing to watch the elephant bath in the
river. The trainer or Mahouts exhibits various commands for elephants to comply.
Elephant ride is free within the camp. Scrubbing and feeding elephants are most
enchanting features here.

Nalnad Palace
It was built by Dodda Viraraja in 1792. It amuses visitors by its enthralling
architecture and marvelous paintings.

[40]

Madikeri Fort
It was originally buily with mud and rebuilt with granites by Tipu Sultan. This is an
excellent place to get a glimpse of panoramic views of entire city.

Nisargadhama

[41]

It is a wildlife sanctuary and a most favored spot for newly married couples to
celebrate honey moon. The serene atmosphere is certainly will rejuvenate the
tangled nerves. The adventurous place offers to see peacocks, elephants, deers and
many more. An elephant ride is the top attraction here.

Other Places
Pushpagiri wildlife sanctuary, Raja Seat, Fishing Dubare, Karada, Tadiyendamol,
Ammathi, Siddhapur and Burude falls are other attractions in Coorg.
3.Dubare
Dubare is an excellent forest region located in Coorg. It is an outstanding picnic
destination, situated on the banks of river Kaveri. The elephant training camp is the
major attraction in Dubare. Elephant history and ecology are explained here by
[42]

trained environmentalists. One can get a chance to take part in elephant bathing
and feeding which are rare and fun filled tourist activities. The breath taking wild
beauty in the midst of abundant lush greenery is another highlighting feature of
Dubare. It is perfect place for those who thrive for nerve racking adventures. It is
well deserved tourist paradise which offers fishing, boating, rafting and trekking.
Tourist can also enjoy marvelous elephant rides here. Nature has showered its
galore and splendors copiously.

Places to visit
Harangi Dam
It is one of the major attractions in Dubare measuring 846 m in length and 47 m in
height. It was built across the offshoot River Kaveri. It is usually very calm and
devoid of pollution and noise. The fullest beauty is enjoyed when the reservoir is
filled.

4.Ponnampet
Ponnampet lies very close to Virajpet. Virajpet is a major tourist destination.
Tadiandamol is at a short distance away from Ponampet and it is the highest
mountain of the Kodagu district. Dubare known for its elephant camps lies close to
Ponnampet. Ponnampet is best visited during the winter season. Weather at
Ponnampet is usually very pleasant.
[43]

5.Pollibetta
Pollibetta Town is an agricultural area known for its coffee estates, situated on the
Pollibetta-Ammathi Road. Apart from coffee, pepper and orange are also grown in
the town. Some of the important attractions are the Buddhist temple and a fort.

[44]

ITINERARY
Day 1

Depart from Bangalore and reach


Gonikoppal and transfer to hotel
and leisure for 3 hours and have a
nature walk and do parasailing and

Day 2

transfer to hotel.
Early breakfast and Transfer to
Virajpet and visit top of the hill
Shiva temple and Kakotuparamby
semi spherical hill and visit the

Day 3

Clock tower and transfer to hotel.


Early breakfast and Proceed
towards Dubare and visit elephant
training camp and and visit
Harangi dam and fishing center
and river rafting down the river

Day 4

kaveri and transfer to hotel.


Early breakfast and Proceed
towards Ponnampet and visit Irupu
falls and start trekking at
Brahmagiri hill and depart to
Bangalore in the evening after
snacks.

Accommodation: hotel 3 star


Silver oak home stay
San Jose holiday home resort
Jungle lodges

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Chapter 4

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Survey analysis
1.

AGE

18YRS-20YRS
20YRS-25YRS
25YRS-30YRS
35YRS-38YRS

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF PEOPLE


WITH THE AGE GROUP OF 20 YRS -25YRS TRAVEL MORE AND MORE OR
LESS EVEN THE TEENAGE GROUPS TRAVEL BUT THE RATIO FALLS
DOWN AS THE AGE DECLINES.

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2.

SEX

male
female

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF MEN


TRAVEL THAN FEMALE.

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3.

PROFESSION

STUDENT
EMPLYOED
FEELANCER
HOUSEWIFE

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF


STUDENTS TRAVEL THAN EMPLOYED SECTOR AND FREELANCERS AS
STUDENTS WILL BE OPEN TO ANY KIND OF ADVENTURE AND WOULD BE
IN ENTHUSIASTIC AND THE ENERGY LEVEL WILL BE MORE.

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4.

WOULD YOU LIKE TRAVELLING?

YES
NO

FROM THE ABOVE PIE CHART WE CONCLUDE THAT NO DOUBT


TOURISM IS THE FASTEST GROWING INDUSTRY BECAUSE 90%OF THE
PEOPLE LOVE TRAVELLING AND EXPLORING PLACES.

5.
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WERE DID YOU HEAR ABOUT THIS TOURIST DESTINATION?


I ALREADY KNEW IT
THE INTERNET
FRIENDS AND RELATIVES
MEDIA
BOOKS AND GUIDES
TRAVEL AGENCY
FAIRS AND EXHIBITIONS

FROM THE ABOVE PIE CHART WE CONCLUDE THAT TRAVEL


AGENCIES PLAY A VITAL ROLE IN MAKING PEOPLE KNOW ABOUT
FEW UNDISCOVERED PLACES AND FAIRS AND EXHIBITIONS ALSO
PLAY A EQUAL ROLE IN MAKING PEOPLE KNOW ABOUT A
PARTICULAR PLACE AND THEIR ACCOMODATIONS ABOUT ANY
UNFAMILAR PLACES THAN THE MEDIA AND THE BOOKS AND
WORD OF MOUTH ALSO HOLDS UPAS PEOPLE GET TO KNOW TO
MORE THROUGH FRIENDS WHEN THER SHARE THEIR
EXPIRIENCE REGARDING A PARTICULAR PLACE.

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6.

IS THIS YOUR FIRST VISIT TO THIS TOURIST DESTINATION?

NO
YES

FROM THE ABOVE PIE CHART WE CONCLUDE THAT PEOPLE ARE


IGNORANT ABOUT THIS DESTINATION AND ARE TRAVELLING FOR
THE VERY FIRST TIME AND ARE OPEN TO EXPLORE PLACES AND
ARE ADVENTURISTS.

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7.

WHAT ARE THE MAIN REASONS FOR YOUR VISIT TO THIS TOURIST DESTINATION?
REST AND RELAXATION
VISITING FRIENDS AND
RELATIVES
BUSINESS REASONS
CULTURE
SPORTS AND RECREATION
RELIGIOUS REASONS

FROM THE ABOVE PIE CHART WE CONCLUDE THAT PEOPLE ARE


MORE OFTEN TO SPORTS AND RECREATION AND ADVENTURE
RATHER THAN CARRYING OUT A BUSINESS OR REVIEW THE
CULTURE AT THIS PARTICULAR DESTINATION AND CULTURE
ALSO STANDS A HOLD UPTO A CERTAIN SATISFACTORY LEVEL
AND ITS A DESTINATION WHERE PEOPLE OPT TO RELAX TOO. SO
ARE THE PEOPLE WHO ARE ADVENTUROUS TRAVEL MORE TO
THIS DESTINATION.

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8.

WHO IS ACCOMAPANYING YOU ON YOUR CURRENT VISIT TO THIS DESTINATION?

NO ONE
PARTNER
FRIENDS
FAMILY

FROM THE ABOVE PIE CHART WE CAN CONCLUDE THAT PEOPLE


TRAVEL MORE WITH FRIENDS TO THIS CURRENT DESTINATION
RATHER THAN PARTNER AND FAMILY AS THE CURRENT
DESTINATION PRMOTOES ADVENTURE TOURISM RATHER THAN
HONEYMOONING AND RELAXING.

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9.

HOW OFTEN DO YOU GO ON A HOLIDAY LASTING ATLEAST 5 DAYS?

EVERY FEW YEARS


ONCE A YEAR
SEVERAL TIMES A YEAR

FROM THE ABOVE PIE CHART WE CAN CONCLUDE THAT PEOPLE


TRAVEL MORE ONCE A YEAR RATHER THAN TRAVELLING
SEVERAL TIMES A YEAR AND THE RATIO IS ALSO MORE OR LESS
EQUALANTFOR PEOPLE TRAVELLING EVERY FEW YEARS AS
PEOPLE LOVE TRAVELLIN MORE .

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10.

HOW MUCH DO YOU PLAN TO SPEND PER PERSON DURING YOUR VISIT TO THIS DESITINATION?

TRANSPORTATION
ACCOMODATION
SOUVENIERS
SHOPPING
ENTERTAINMENT

FROM YHE ABOVE PIE CHART WE CAN SEE THAT PEOPLE WOULD
LIKE TO SPEND MORE ON THE ENTERTAINMENT SECTOR
RATHER THAN SHOPPING AND TRANSPORTATION AND LESS ON
SHOPPING AT THE CURRENT DESTINATION.

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11.

HOW MUCH DO YOU LIKE TO SPEND ON THIS TRIP ON AN AVERAGE?

UPTO 5000
5000-8000
8000-10000

FROM THE ABOVE PIE CHART WE SEE THAT PEOPLE WOULD


LIKE TO SPEND LESS ON THEIR TRAVEL AND PEOPLE ARE
BUDGET CONSCIOUS AS THEY WOULD LIKE TO SPEND AROUND
5000RS ON DIS CURRENT DESTINATION.

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Chapter 5

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Conclusion
I would like to conclude that doing this project was a over whelming
experience to me as I got to know about this unexplored destination and
things to do at this destination and the food and in and around the
destination and it was a great experience talking to localites and conducting a
survey through sample questionnaires and people also shared their
experience about the travel .It is a great place to promote tourism as
adventurist will be more willing to come to such places as trekking at this
destination is a breathtaking experience and it is one of the place in
Karnataka where people should come and see once in their lifetime. On the
whole it was a fun filled experience doing this project.

Bibliography
www.wikipedia.com
http://en.wikipedia.org/wiki/Gonikoppal

www.onefivenine.com
http://www.onefivenine.com/india/villages/Kodagu/Virajpet/Gonikoppal

www.holidayiq.com

[59]

http://www.holidayiq.com/Pollibetta-Siddapur-Sidhapur-Sightseeing1320-13876.html
http://www.holidayiq.com/Gonikoppal-Virajpet-Sightseeing-97613036.html

www.karnatakatourism.org
http://karnatakaholidays.net/heritage_holidays.htm
http://karnatakaholidays.net/nature_holidays.htm

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