DOI 10.1007/s10339-013-0586-9
RESEARCH REPORT
Received: 6 December 2012 / Accepted: 11 October 2013 / Published online: 12 December 2013
Marta Olivetti Belardinelli and Springer-Verlag Berlin Heidelberg 2013
Abstract Two experiments comparing imaginative processing in different modalities and semantic processing
were carried out to investigate the issue of whether conceptual knowledge can be represented in different format.
Participants were asked to judge the similarity between
visual images, auditory images, and olfactory images in the
imaginative block, if two items belonged to the same category in the semantic block. Items were verbally cued in
both experiments. The degree of similarity between the
imaginative and semantic items was changed across
experiments. Experiment 1 showed that the semantic processing was faster than the visual and the auditory imaginative processing, whereas no differentiation was possible
between the semantic processing and the olfactory imaginative processing. Experiment 2 revealed that only the
visual imaginative processing could be differentiated from
the semantic processing in terms of accuracy. These results
showed that the visual and auditory imaginative processing
can be differentiated from the semantic processing,
although both visual and auditory images strongly rely on
M. Palmiero (&)
Department of Life, Health and Environmental Sciences,
University of LAquila, LAquila, Italy
e-mail: massimiliano.palmiero@univaq.it
R. Di Matteo M. O. Belardinelli
ECONA, Interuniversity Centre for Research on Cognitive
Processing in Natural and Artificial Systems, Rome, Italy
R. Di Matteo
Department of Neuroscience and Imaging, G. dAnnunzio
University, Chieti, Italy
M. O. Belardinelli
Department of Psychology, Sapienza University of Rome,
Rome, Italy
semantic representations. On the contrary, no differentiation is possible within the olfactory domain. Results are
discussed in the frame of the imagery debate.
Keywords Imagery Semantic representation
Sensory modality
Introduction
How people represent conceptual knowledge is a longdebated issue. One important approach posits that conceptual knowledge is distributed across different attribute
domains, such as vision, touch, and olfaction (e.g., Allport
1985; Barsalou 1999). Thus, the distinction between visual
knowledge and non-visual knowledge has been drawn (see
Thompson-Schill 2003, for a review), leading to the claim
that visual knowledge is represented differently from nonvisual knowledge. This claim is tied to the question of
which format is used to store and represent information. In
this direction, the investigation into the nature of mental
imagery can shed light on the representation of conceptual
knowledge. Indeed, it is assumed that access to conceptual
knowledge is necessary in order to create a mental image
(e.g., Kan et al. 2003). Thus, the central question is the
extent to which mental imagery relies on perceptual representations, as opposed to propositional representations.
According to perceptual theories (e.g., Kosslyn et al.
2006), imagery and perception share common mechanisms
and processes. Different studies revealed imageryperception interference (e.g., Craver-Lemley and Arterberry
2001; Perky 1910; Segal and Fusella 1970) and imagery
perception facilitation (e.g., McDermott and Roediger
1994) in visual modality, suggesting that visual images and
visual percepts share the same system of information
123
144
123
Experiment 1
Method
Participants
Eighty-seven participants were recruited (mean
age = 26.9; SD = 8.87); forty-seven of them were
females, forty were males. Participants were recruited on a
voluntary basis, mostly from the Department of Psychology at Sapienza, University of Rome.
Design
The experiment was designed to evaluate the effects of
processing (imaginative and semantic) and modality
145
123
146
2,3
2,1
1,9
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
VISUAL MODALITY
AUDITORY MODALITY
OLFACTORY MODALITY
Fig. 1 Experiment 1GTs for the imaginative and semantic processing conditions in the visual, auditory, and olfactory modalities.
The error bars represent the standard errors of the means
123
3,2
2,9
2,6
2,3
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
Fig. 2 Experiment 1RTs for the imaginative and semantic processing conditions in the visual, auditory, and olfactory modalities.
The error bars represent the standard errors of the means
Results
2,5
3,5
147
ACCURACY (%)
95%
AUDITORY MODALITY
OLFACTORY MODALITY
85%
75%
65%
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
Fig. 3 Experiment 1mean accuracy for the imaginative and
semantic processing conditions in the visual, auditory, and olfactory
modalities. The error bars represent the standard errors of the means
representations that access visual traces, which are subsequently loaded into the visual buffer, it is reasonable that the
visual imaginative processing is slower than the semantic
processing. In addition, the fact that visual images to be
compared were generated from different categories also
suggests that both the semantic and imaging search strategies
occurred in parallel. However, no difference between the
imaginative processing and the semantic processing was
found in terms of accuracy. This result shows that despite
additional processes, participants compared visual mental
images as accurately as semantic representations.
With respect to the auditory modality, auditory imaginative processing yielded longer RTs than the semantic
processing, suggesting that additional processes also
occurred for the auditory imagery. In addition, it is possible
that the auditory imaginative processing was also affected
by the temporal extension of environmental sounds. That
is, participants had to imagine the complete sounds before
deciding on the similarity of auditory images. Probably,
this operation has also affected accuracy, suggesting that
after the generation, images of environmental sounds are
difficult to sustain into the auditory buffer.
Regarding the olfactory modality, no difference in RTs
and in accuracy was found between the olfactory imaginative processing and the semantic processing. This suggests that the olfactory imagery system involves some kind
of semantic knowledge, which does not access the olfactory sensory trace. Indeed, if verbal information is available, the process switches from a sensory olfactory code to
a semantic code (Jonsson et al. 2011). In this regard, several studies showed that verbal coding plays a key role in
the olfactory processing. Comparing the verbal and visual
suppression tasks on olfactory short-term memory, Perkins
and McLaughlin Cook (1990) found that only tasks
involving verbal suppression interfered with the short-term
recognition of odors. Successively, Annett et al. (1995) and
Annett and Leslie (1996) showed that both olfactory recognition and free recall of odor names were impaired by
visual and verbal suppression tasks.
Overall, these results suggest that the imaginative processing can be differentiated from the semantic processing
within the visual and auditory modalities. However, in the
present experiment, imaginative comparisons were made
by using items belonging to different categories, whereas
semantic comparisons were made by using items belonging
to the same categories. That is, the imaginative items were
systematically less similar on a semantic level than the
semantic items. In order to clarify this issue, a new
experiment was carried out, using stimuli in which both
semantic relationships and imaginative relationships
between the target and the comparison words were at the
same level.
123
148
Experiment 2
Method
123
Participants
AUDITORY MODALITY
OLFACTORY MODALITY
1,8
1,6
1,4
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
Fig. 4 Experiment 2GTs for the imaginative and semantic processing conditions in the visual, auditory, and olfactory modalities.
The error bars represent the standard errors of the means
2,5
149
AUDITORY MODALITY
OLFACTORY MODALITY
2,3
2,1
1,9
1,7
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
Fig. 5 Experiment 2RTs for the imaginative and semantic processing conditions in the visual, auditory, and olfactory modalities.
The error bars represent the standard errors of the means
ACCURACY (%)
0,95
AUDITORY MODALITY
OLFACTORY MODALITY
0,85
0,75
0,65
IMAGINATIVE
SEMANTIC
TYPE OF PROCESSING
Fig. 6 Experiment 2mean accuracy for the imaginative and
semantic processing conditions in the visual, auditory, and olfactory
modalities. The error bars represent the standard errors of the means
123
150
123
not facilitate the generation of olfactory images. However, a recent study demonstrated that the ability to
maintain and compare online odors varied according to
the degree of verbalization of odors (Jonsson et al.
2011). Thus, in the present study, the degree of verbalization of images of odors (cued by names of visual
sources of odors) might have masked the effect of the
perceptual information preserved in olfactory images
(Rinck et al. 2009), especially in the second experiment,
resulting that both kinds of processing (semantic and
imaginative) lead to similar performance in terms of RTs
and accuracy.
Finally, the everyday experience also suggests that it is
much easier for people with no olfactory expertise to form
visual and auditory mental images than olfactory images.
According to Royet et al. (2013), even the activation of the
olfactory primary cortex in non-expert does not definitively
indicate that the image of odor has been generated, given
that the olfactory primary cortex may be incidentally
reactivated during sniffing, odor expectation, cross-modal
recall of information, or the ignition of semantic words. In
this direction, the activity in the olfactory primary cortex
was found to be modulated by expertise in generating or
using olfactory images (Bensafi et al. 2007), as well as in a
group of perfumers, during both odor perception and odor
imagination (Plailly et al. 2012). Therefore, future research
should consider participants with the same training and
familiarity in vision, audition, and olfaction in order to test
the difference in the imaginative processing across
modalities.
RATING OF SIMILARITY
according to the following criteria: two types of comparisons (perceptual/categorical) and three types of relationship (imaginative/semantic/null). This method allowed
to check whether the type of comparison affected the type
of relationship.
151
1
Categorial Perceptual
Categorial Perceptual
Categorial Perceptual
IMAGINATIVE
RELATIONSHIP
NULL
RELATIONSHIP
SEMANTIC
RELATIONSHIP
VISUAL MODALITY
AUDITORY MODALITY
OLFACTORY MODALITY
123
152
RATING OF SIMILARITY
Categorical
Perceptual
Categorical
Perceptual
AUDITORY MODALITY
OLFACTORY MODALITY
Target item
Imaginative item
Semantic item
PI
PS
PN
CI
CS
CN
Umbrella
Mushroom
Leather gloves
5.25
1.43
1.30
1.88
4.08
1.60
Ripe peach
Tennis ball
Pear
5.14
2.30
1.73
1.75
5.52
1.68
Drawing ruler
Hair comb
Drawing pencil
4.69
2.29
1.58
1.87
5.88
1.73
Engagement ring
Wagon wheel
Silver brooch
4.44
2.26
1.58
1.54
5.21
1.54
Doughnut ring
Rolled python
Birthday cake
4.98
3.58
2.92
1.69
5.85
1.45
Slithering snake
Winding road
4.57
3.19
2.05
2.10
5.57
1.87
TV remote control
Mobile phone
Video-recorder
5.68
1.83
1.75
3.33
5.39
3.27
Reaping hook
Wooden boomerang
Sharp knife
4.89
2.83
1.98
2.12
4.93
1.90
Videotape
Closed book
Musical CD
5.18
1.85
1.64
2.00
5.27
1.93
Cowboy boot
Shape of Italy
Leather belt
6.38
1.44
1.26
2.02
5.08
1.31
Bank card
Telephone card
Metal coin
6.13
1.49
1.33
3.50
4.17
2.42
Dessert fork
Pitch-fork
Glass
5.44
1.24
1.20
2.57
4.96
1.60
Aerial ladder
Railway lines
Winding staircase
4.05
3.31
1.81
1.77
5.63
1.99
Trouser jeans
Reversed V
Suede jacket
5.05
1.42
1.44
1.49
5.58
1.65
Top hat
Blackened pan
5.80
2.63
2.24
1.60
5.83
1.37
Electric guitar
Tennis racket
Gran piano
5.06
1.44
1.36
1.73
5.80
1.48
Crying baby
Meowing cat
Laughing woman
4.82
2.30
2.12
3.08
4.23
2.26
Clapping public
Trampling on cement
Roaring crowd
3.49
3.40
1.64
2.10
5.08
2.06
Ripping paper
Crackling wood
Crackling polystyrene
2.96
3.25
4.20
3.18
4.51
2.40
Visual triplets
Auditory triplets
123
153
continued
Target item
Imaginative item
Semantic item
PI
PS
PN
CI
CS
CN
Creaking eagle
Screaming woman
Barking dog
4.31
2.38
2.42
3.26
4.74
2.85
Snapping fingers
Clicking clock
4.43
2.13
2.40
2.26
3.25
2.26
Drilling dentist
Humming hornet
Drilling blacksmith
4.42
3.49
2.49
1.94
5.36
1.63
Spitting cat
Puffing vapor
Purring cat
3.74
2.85
3.10
2.57
5.18
1.70
Electric discharge
Hammering
4.14
2.50
1.92
3.04
4.32
2.08
Roaring lion
Rumbling motor
Trumpeting elephant
4.49
2.18
2.46
1.96
5.19
1.83
Mouse click
Ticking clock
Modem noise
5.55
1.80
1.86
2.73
5.05
2.02
Ship siren
5.07
1.71
1.93
2.92
5.49
2.02
Uncorking Champagne
4.18
2.56
1.98
2.20
5.30
2.15
3.79
2.80
1.64
2.35
4.48
1.57
3.58
2.93
1.83
3.73
4.25
2.21
Clock stroke
Bell stroke
Trilling alarm
4.08
2.74
2.25
3.86
4.80
3.29
Tamer thwarting
Cannon roaring
3.79
3.82
1.90
2.42
5.37
2.26
Olfactory triplets
Retouching bleach
Varnish jar
Eraser
5.71
1.67
1.27
4.12
4.48
2.37
Vanilla candle
Cream
4.00
3.05
1.46
2.33
5.42
1.46
Fresh mussel
See port
Fish oil
5.74
3.32
3.58
5.19
4.30
3.50
Gorgonzola (cheese)*
Sweet feet
Stracchino (cheese)*
5.80
2.87
2.32
1.99
6.01
1.45
Sulfurous water
Rotten eggs
Sea
5.25
2.06
1.54
2.00
5.07
1.30
Nursery school
Vegetable soup
Bakery
3.40
1.82
1.38
2.21
2.04
3.14
Nail polish
Turpentine can
Mascara
4.43
2.10
1.50
2.45
5.48
1.64
Cinnamon doughnut
Liquore Sambuca*
4.55
2.21
1.83
3.13
5.44
2.04
Rotten potatoes
Rotting fish
Fried potatoes
4.65
1.46
1.32
3.74
5.17
2.01
Lemon juice
Effervescent magnesia
3.61
3.45
3.00
2.76
5.71
2.65
Glass of grappa
Ethyl alcohol
Beer mug
5.20
2.04
1.85
3.98
5.24
3.12
Petrol can
Nail solvent
Car oil
3.45
3.51
2.11
2.15
4.76
1.69
Pure ammonia
Cat urine
Washing-up liquid
3.32
2.02
1.36
2.15
3.77
1.56
Oil refinery
Bug plant
Olive tree
2.08
4.33
1.94
1.86
4.89
3.12
Black truffle
Lighter gas
Caviar canape
2.46
3.17
1.63
1.54
4.85
1.55
Onion soup
Sweaty armpit
Spelt broth
4.80
2.00
1.50
1.89
5.69
1.33
123
154
MODALITY BY RELATIONSHIP
VISUAL MODALITY
AUDITORY MODALITY
11
FAMILIARITY SCORE
OLFACTORY MODALITY
10
IMAGINATIVE
SEMANTIC
RELATIONSHIP
Fig. 9 Pre-experiment 2rating of similarity for the imaginative and
semantic relationships in the visual, auditory, and olfactory modalities, with respect to both the categorical and the perceptual
comparisons. The error bars represent the standard errors of the
means
MODALITY BY RELATIONSHIP
14
VISUAL MODALITY
AUDITORY MODALITY
OLFACTORY MODALITY
13
FAMILIARITY SCORE
12
11
10
Concerning the familiarity issue, data were analyzed as in Preexperiment 1-B: factors modality and relationship were
treated as between variables. The univariate ANOVA revealed
that only the main effect for modality was significant
[F(2,42) = 3.66, MSE = 2.25, p \ .05, g2 = .14]: however,
the post hoc comparisons (Scheffe, p [ .05) showed no difference between modalities. In addition, the main effect of
relationship [F(2,42) = .93, MSE = 2.25, p = .33] and the
interaction effect for modality by relationship [F(2,42) = .45,
MSE = 2.25, p = .64] were not significant. These results
showed that trials were formed by items that are equally
familiar, and clarify that the imaginative and semantic relationships were not affected by familiarity in any modality (see
Fig. 10).
123
IMAGINATIVE
SEMANTIC
RELATIONSHIP
Fig. 10 Pre-experiment 2familiarity scores for the imaginative and
semantic relationships in the visual, auditory, and olfactory modalities. The error bars represent the standard errors of the means
155
Imaginative trials
Target
Conceptual trials
Comparison item
Target
Comparison item
PI
PS
CI
CS
Visual modality
Pen
Pencil
Yes
Drawing rule
Stapler
Yes
6.352941
6.882353
1.882353
6.705882
Highlighting pen
Staple puller
No
Marking pen
Mascara
No
1.764706
4.647059
4.058824
2.411765
Tennis ball
Baseball
Yes
Pear
Banana
Yes
4.882353
6.411765
1.588235
5.470588
Javelin
Rugby Ball
No
Plum
Ball rise
No
1.588235
4.235294
1.823529
Check
Banknote
Yes
Radio
Television
Yes
5.294118
6.647059
2.588235
5.882353
Credit card
Coin
No
Remote control
Mobile phone
No
1.352941
6.352941
4.588235
1.647059
Wild boar
Pig
Yes
Cow
Sheep
Yes
6.058824
6.647059
2.823529
6.058824
Lamb
Auditory modality
Hen
No
Slithering snake
Winding road
No
1.294118
5.411765
4.588235
3.647059
Cracking crow
Croaking frog
Yes
Neigh horse
Barking dog
Yes
4.235294
5.117647
2.352941
5.882353
Trumpeting
elephant
Roaring panther
No
Roaring lion
Rumpling motor
No
1.941176
6.117647
4.294118
1.941176
Heavy rain
Light hailstone
Yes
Drilling
blacksmith
Cord wrap
Yes
5.058824
6.647059
1.647059
5.588235
Stormy sea
Lightning
No
Pulley
Creaking door
No
1.764706
4.235294
4.352941
1.411765
Yes
Saxophone
Clarinet
Yes
5.529412
6.882353
2.058824
4.058824
Hand grenade
Flame thrower
No
Trombone
Ship siren
No
2.117647
5.941176
4.882353
2.117647
Growl dog
Growl wolf
Yes
Harp
Flute
Yes
6.411765
6.882353
3.235294
6.470588
Cockcrow
Meowing cat
No
Triangle
No
1.823529
5.588235
5.176471
2.647059
Olfactory modality
Petrol
Naphtha
Yes
Grapefruit
Mandarin
Yes
6.588235
3.117647
6.529412
Coal
methane
No
Clementine
Orange jam
No
3.176471
4.470588
4.647059
5.176471
Caramel
Candy floss
Yes
Pudding
Sweetened
cream
Yes
5.117647
6.588235
3.705882
Chocolate
Apple pie
No
Anise donut
Liquore
Sambuca*
No
1.823529
5.352941
5.470588
2.882353
Fresh mussel
Oysters
Yes
Smoked salmon
Codfish
Yes
5.941176
6.823529
3.294118
5.058824
Anchovies
Cuttlefish
No
See port
No
3.529412
6.647059
4.882353
3.235294
Grappa*
Ethyl alcohol
Yes
Softening agent
Degreaser
Yes
5.176471
6.352941
4.117647
5.823529
Bitter Campari*
Rum
No
Pure ammonia
Cat urine
No
2.764706
6.058824
3.764706
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