INTERNATIONAL BUSINESS
JANUARI 2013
NAME
MATRIC NUMBER
760423125166001
IC NUMBER
760423125166
TELEPHONE NUMBER
017-8986475
E-MAIL ADDRESS
jumratiahjaani@yahoo.com
TUTORS NAME
LEARNING CENTRE
TABLE OF CONTENT
CONTENT
1.0
PAGE
INTRODUCTION ON REI
Meaning
Five levels
2.0
OBJECTIVES OF AFTA
3.0
IMPACT OF AFTA
4.0
13
5.0
SUMMARY
16
6.0
BIBLIOGRAFI
17
for violent confrontation. Together, the countries have the economic clout to enhance trade
with other countries or trading blocs.
One possible route was to attempt, in the face of a stagnant world economy, to expand
intra-ASEAN trade by further cooperation measures. This was formally proposed by the
Philippines at the ASEAN Economic Ministers Meeting in Manila in 1986 with the proposal
being for a phased reduction in intra-ASEAN tariffs and an external common tariff (i.e., a
customs union). The proposal was rejected by Indonesia on the grounds that no deadlines
should be involved and Singapore objected to a customs union on the grounds that it did not
want to raise its external tariffs. Undoubtedly, the low volume of intra-ASEAN trade, at
around 20 percent, and the heavy reliance of ASEAN members on external markets played a
role in making the customs union unacceptable to ASEAN members. Thus, in 1986 regional
trading arrangements were still viewed, as they had been in the 1960s and 1970s, as ways for
groups of developing countries to reduce their dependence on the world trading system, and
trade with developed countries in particular. That is, regional trading arrangements were seen
as alternatives to dependence on the world market, and the conditions for ASEAN to realize
such an alternative were absent in the judgement of most ASEAN members.
A mere five years later, however, with intra-ASEAN trade even lower, Thailand's
proposal for an ASEAN Free Trade Area was unanimously adopted. Changes to the
international political economy in the latter half of the 1980s help to explain why this was the
case. But before coming to these changes let us briefly note that the response of the ASEAN
countries to the global economic conditions of the early- mid 1980s and to the policy advice
of the international financial institutions was to engage in trade liberalization, albeit at their
own pace rather than collectively, and to shift towards policies more conducive to export
promotion. In addition, individual countries also adopted policies more favourable to Foreign
Direct Investment (FDI) in an effort to attract the foreign capital needed to spur continued
industrialization.
These policies were fortuitous in that Japanese firms were expanding overseas rapidly
in response to the massive appreciation of the yen which followed the Plaza Accord in 1985,
an accord which was to have major implications for the region. Japan's FDI grew at an annual
average rate of 62 percent over the 1985-89 period, driven in large part by the yen's
appreciation and by the fear (realized or not) of growing protectionism in U.S. and European
markets. Simulatenously, the East Asian Newly Industrializing Countries (NICs) were also
investing heavily overseas with the ASEAN-4 and China being the primary host countries for
NICs' FDI. The result of these trends was a rapid increase in FDI's importance, in all ASEAN
countries. For the ASEAN-4 between 1985 and 1990, FDI as a percentage of GDP
quadrupled from 0.6 percent of GDP to 2.4 percent and FDI's contribution to gross domestic
capital formation nearly tripled from 2.5 percent to 7.1 percent.
The increasing importance of FDI in the economies of the ASEAN countries,
especially the ASEAN-4, reflected the reorganization of the (greater) East Asian economy in
response to the currency appreciations which affected both Japan and the NICs as well as the
changed development strategies of the ASEAN-4 themselves. Trade in the East Asian region
is often characterized as following a "Flying Geese" pattern in which the most
technologically advanced products are exported from Japan, skilled-labour-intensive products
from the NICs and labour-intensive products from the ASEAN-4 and China. Such a pattern
stresses the inter-industry specialization within the region. However, this misses the
importance of intra-industry trade much of which is intra-firm trade (i.e., trade taking place
within the multinational enterprises). In this case, the international division of labour is more
a process, than a product, division. It is significant that intra-industry trade within the
ASEAN-4 has increased considerably during the 1980s. Fukasaku estimates that an index of
intra-industry trade increased by 91 percent for the Philippines, 90 percent for Indonesia, 85
percent for Thailand and 64 percent for Malaysia during the 1979-88 period.
Local manufacturers have to come with their own identity or brand if they want to
penetrate the ASEAN market. In order to have own identity, they need to come out with their
own model that is not available from other auto manufacturers. Daihatsu have already
manufacturing base in Indonesia. So for Perodua it will be difficult task to penetrate the
ASEAN market. Definitely their sales in Malaysia will drop in 2005. So to compensate that,
they better penetrate other ASEAN countries car market.
Another main core thing that should be taken action is cost competitiveness. Cost
control is very important. Our local cars cost is very high compare to the actual price of
foreign car without tax and tariffs. Even Datuk Seri Rafidah Aziz has urged Proton to cut cost
of the local production. If they want to be global distributor than their price should be
competitive among car giants. Even though our capacity is small compare to other car giants,
but if they want to challenge them then they have to cut the cost. Proton has informed that the
new model Proton WAJA parts are 90 percent locally made. This is a good sign for local part
manufacturers. However are the local parts cheap compare to foreign suppliers. However
they should get alternative choice to reduce cost. Maybe they can buy some parts from other
countries that are significantly cheap compare to local parts.
Another main thing that Proton should consider is quality of the car and its parts.
Currently our car quality is not even par with foreign cars. So how are they going to go
global? Quality is very important because most consumers will look into the quality of the car
before purchasing them. They should improvise their quality of car. They should be strict in
quality control. Even to maintain the local sales they have to maintain the quality and upgrade
them to be higher than foreign cars. Proton car owners knew the quality of Proton cars before
they buy the car. They didn't consider the quality because the cost was more important to
them. Since Proton and Perodua was the cheapest and economical, they bought the car.
Finally before penetrating other ASEAN countries, local manufacturers have to have a
well planned marketing strategy to sell the car in the ASEAN region. They should come up
with some partnership in these ASEAN countries to market their cars. Local distributors in
ASEAN countries are more reliable and trustable since they know their market well. The
collaboration should be enhancing the marketing strategy and method to penetrate this
ASEAN region. From my opinion, I think R&D with own design, cost control, quality
control and marketing is the four main items that local car manufacturers should concentrate.
They should use all four management principles, which is planning, controlling, organizing
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and leading to implement these tasks. The principles are very important for them to
implement their plans and run them successfully.
Lastly I would like to say that AFTA is a threat to local manufactures but it is an
opportunity to many new Malaysian companies. They can actually negotiate with foreign
giants to invest in Malaysia and open up a joint venture company. With joint venture it would
be a win-win situation where both local and foreign companies can benefit from the project.
Honda Motor Corporation just formed a joint venture project with DRB-HICOM and Oriental
Industries in July 2000. Both local companies have 51 percent share while HONDA has 49
percent. DRB-HICOM is actually a parent company for Proton but they are planning to sell
the stakes to PETRONAS. This is because their debts are very high. Now they have formed
an alliance with HONDA so that they are not out of the car industry. This is considered a
good move because this joint venture project will benefit all parties involved. I think some
other companies can follow this footstep to form a joint venture company with other auto
giants like Toyota, Ford, Volvo and others. If they don't offer themselves than Thailand will
grab these entire joint venture project and gain most from AFTA.
.
Under a full fledge AFTA, the outputs for textile industry (TEXT) and the processed food
(FOOD) sectors are expected to increase substantially by 9 and 7 percents, respectively.
These are also accompanied by strong increases in trade balance. On the other hand, outputs
and trade balances for the agriculture sector (AGRI), extraction industry (EXTR), and
especially manufacturing (MANU) and services (SERV) sectors contracted substantially.
Recall that this study deals with aggregate sectors. It is possible that certain individual
commodities, for instance vegetable oils (aggregated under AGRI) may see a gain. However,
such precise analyses of sectoral impacts would require greater disaggregation of sectors.
Nevertheless, it has been clear the increase in Malaysian GDP would come mainly from
increases in value adding activities in the textile and processed food sectors.
Results indicate Malaysian imports may increase very substantially from countries which
have been subjected to significant import tariffs prior to AFTA (Table 8). Likewise, for
Malaysian exports. Interestingly, textile products (TEXT) represent the only Malaysian sector
that shows increases in both imports and exports in the ASEAN markets. Processed foods
(FOOD) will also make greater inroads, especially into the Thai and Vietnamese markets.
Malaysian exports to Indonesia and Thailand for all sectors except SVCS are expected to
improve. Exports of agricultural goods to Cambodia, Thailand and Vietnam will also show a
profound increase of some 107, 118 and 39 percents, respectively. Most strikingly, imports of
agricultural products from Cambodia and the Philippines will be magnified greatly by more
than 3000 and 8000 percents, respectively. On the other hand imports of FOOD from
Cambodia and Lao PDR are poised to decline markedly.
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Changes in bilateral exports and imports give rise to the net effect on trade balance for the
individual sectors, as depicted in Table 7 earlier. By merely comparing the percentage
changes between both imports and exports, without considering the changes in absolute
values may not readily provide any clue on the likely trade balance effects. Interested readers
are referred to Appendix III to have an appreciation of the magnitude and differences in
absolute values between pre and post AFTA simulation for each commodity sector.
Overall, intra-ASEAN free trade is likely to produce a small effect on member countries
GDP including Malaysia due to the particularly small existing intra-trade between them.
Nevertheless, it is expected Malaysias GDP and overall national welfare would gain the
most relative to other ASEAN member countries. The direction and magnitude of impacts for
each sector are projected to be considerably different. Increased outputs and exports are
expected to be seen for textiles and processed food while other sectors would experience
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marginal contraction. However, the agriculture sector is anticipated to enjoy the highest
welfare gains (EV) followed by processed food. Generally, an AFTA is beneficial to
Malaysia. However, more comprehensive studies are warranted in order to access the
repercussions on individual disaggregated commodities and especially to take into account
emerging issues such as agricultural multi-functionality, trade-environment effects and the
so-called development box which has taken the limelight in recent trade negotiations.
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comparative advantage for India and China. Both, India and China enjoy comparative
advantage for labour and resource intensive sectors in the global market. However, no
evidence is found on the structural shift for the manufacturing sector as a whole for both
countries except for sectors within manufacturing. In an earlier study, Yue (2001) studies the
change in China export patterns. Employing RCA index, the study reveals how China exports
pattern have changed in accordance to its comparative advantage and that there are apparent
differences in export patterns between the coastal regions and the interiors in China.
Bender and Li (2002) analyze the structural performance and shift of exports and RCA of the
East Asian and Latin American regions over the period 1981-1997. The study is carried out to
examine the existence of changes in the export pattern among different regions and whether
the changes were related to shifts in comparative advantage. Ferto and Hubbard (2002)
investigate the competitiveness of Hungarian agriculture in comparison with European Union
by using four indices of RCA. All four indices revealed that Hungary has RCA for 11 of the
22 product groups. Another study that focused on agriculture sector has been undertaken by
Serin and Civan (2008). The study analyses the competitiveness of Turkeys fruit juice, olive
oil and tomato industries in relation to EU market over the period 1995 to 2004. The study
uses the revealed comparative advantage (RCA) and the comparative export performance
(CEP) index. The findings suggest that Turkey has a comparative advantage in the fruit juice
and olive oil sectors, but not in the tomato sector. Seyoum (2007) examine developing
countries' comparative advantages in selected services for the period 1998-2003 such as
business, financial, transport and travel services in relation to that of the rest of the world.
The study uses three indices of RCA and the findings show that there exist strong
comparative advantages for many developing countries in transport, and travel services while
financial and business services can be improved. However, it appears that their comparative
advantages have weakened over the years due to trade liberalisation and insufficient
preparations. The study also find no evident of any fundamental shift in the structure of their
comparative advantages.
Many studies have assessed the competitiveness of Malaysian commodity exports, namely
Palm Oil (Fatimah and Roslan, 1988, Mohamad, Fatimah, Abdul Aziz, 1992), Cocoa and
rubber (Md Nasir, Mohd Ghazali, Othman, 1993) and all Malaysian manufacturing product
(Amir 2000) as reported by Nik Maheran and Haslina (2006). Amir (2000) calculate RCA
index to examine Malaysias export specialization pattern between 1994 and 1998. From his
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findings, he observes that even though the overall electronic and electrical manufacturers
retained their importance in the manufacturing sector, the sliding down in the RCA index in
some product groups in this category (e.g., Office Machines and Radio Broadcast
Receiver) suggest that rising competition resulting from regionalization (AFTA) and
globalization is eroding Malaysias strong position. In a more recent study, Mahani and Wai
(2008) analyze RCA for Malaysia in selected manufacturing goods between 2001 and 2005.
Their result indicates that the overall RCA index for machinery (except electrical) was
slightly above 1 and showing a small indication of a falling pattern. They conclude that the
share of manufacturers of machinery goods in the countrys exports was slightly above the
worlds average. Within the subsector, Malaysia does not possess a comparative advantage in
most of the product groups. RCA indices for textile, clothing, and footwear indicate that the
country has no comparative advantage in these three industries. The countrys export share
was less than the worlds average for most of the product groups. In addition, Malaysia does
not have a comparative advantage for the manufacturing of metal as well.
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5.0 SUMMARY
At the Macro level, Malaysia has benefited from AFTA as Intra ASEAN and Foreign Direct
Investment (FDI) from ASEAN into Malaysia have increased tremendously. Nevertheless,
from the view of small farmers and fisher folks, they believe that in order to survive in the era
of globalization, they need continuous support from the government and trade policies should
favor them.
The challenges from economic downturn and the need to put Malaysia into a high
income economy have put requirement for improvement in the nations export competition as
one of the main items of focus. Despite the heightening shift in policy towards greater
specialization and market specialization, the countries direction of trade for the last three
decades continues to be concentrated to the traditional partners, of which Singapore is one of
them. In order to face the challenges, the trend in comparative advantages of manufacturing
products exported by Malaysia to Singapore is analyzed in this study based on RCA indices
for three main groups SITC 6, 7 and 8 for the period from 2000 to 2009. The results indicate
that Malaysia has both lost and gain in her comparative advantage to trade with Singapore,
and this loss/gain depends on the product subsectors. In the overall, the SITC 6 which has its
based from agricultural resources has lost its dominance in the top 25 ranking of RCA
indices. The emerging subsectors in 2009 are from the SITC 8 semi-manufactured products
from iron, steels and zinc, as well as from textiles. What can be gathered from this short
analysis is that, to be competitive, Malaysia needs to pay particular attention to the
development of these subsectors in the effort to strengthen export competitiveness to
Singapore.
Generally, an AFTA is beneficial to Malaysia. However, more comprehensive studies
are warranted in order to access the repercussions on individual disaggregated commodities
and especially to take into account emerging issues such as agricultural multi-functionality,
trade-environment effects and the so-called development box which has taken the limelight
in recent trade negotiations.
16
BIBLIOGRAFI
Define what is regional economic integration.. (2005, March 25). In Write Work.com.
Retrieved 10:59, March 04, 2013, from http://www.writework.com/essay/define-regionaleconomic-integration
http://www.freerepublic.com/focus/f-news/1101717/posts
AFTA: The upcoming challenges to the Malaysian automotive industry AFTA and Malaysian
car industries : http://www.venkateswaran.20m.com/custom.html
Bowles and MacLean, "Understanding Trade Bloc Formation."
The rest of this section is a summary of the discussion contained in Bowles and MacLean,
"Understanding Trade Bloc Formation."
7 K. Fukasaku, "Economic Regionalisation and Intra-Industry Trade: Pacific-Asian
Perspectives," OECD Development Centre, Technical Papers, No. 53 (1992), p. 28. See also
C. Primo Braga, and G. Bannister, "East Asian Investment and Trade: Prospects for Growing
Regionalisation in the 1990s," Transnational Corporations, vol. 3, no. 1 (1994), and J.
Menon,
"The Dynamics of Intra-industry Trade in ASEAN," Asian Economic Journal vol. 10, no. 1
(1996), for further details of the rise in intra-industry trade in ASEAN.
Revealed Comparative Advantage Of Malaysian Manufacturing: Malaysia And Singapore
Mawar Murni Yunus, Zunika Mohamed, Jamilah Mohd Mahyideen, Ruhaida Saidon
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