STRENGTH

1. Unmatched product and brand portfolio: Pran offers one of the widest portfolio of
food products in its sector. Pran is currently producing more than 200 products under 10
categories. It is hard for any other food company in Bangladesh to compete against its
large range of product offering.
2. Brand image: Among many food and beverage producing companies in Bangladesh,
Pran has become successful in creating a strong brand image in the minds of its potential
customers. From major cities to rural villages, Pran has become the number one food
brand that is preferred by consumers.
3. First movers advantage: Pran had come up with some products that are absolutely
new to the market of Bangladesh. No other local companies are producing such products.
There for Pran had the first movers advantage which they are still taking advantage of.
4. Distribution channel: Apart from Bangladesh Pran exports its product in countries
and has extensive distribution channel all over the world, which supports its operations
globally.
5.

Highly skilled human resource: Pran has retained developed and retained
employees, who are able to operate the companys up to date technology and produce the
best quality products. Despite of its huge number of employee Pran has maintained a
labor productivity which is twice as much as the other local companies and increased its

sales. Also Pran has a strong management that can lead this huge organization.
6. Product that customers can relate to: Pran has brought customers product that they
can relate to. Pran has adopted most common and used fruits vegetables and dairy
products as their raw materials and turned them into products that is enjoyed by all
categories of customers.
7. Cost leadership: Pran has attained cost leadership in the market and is able to provide
its customers products at lower price than their competitors. They are able to keep their
production and distributions cost to minimum and thus keep their products cost low.

SOWT ANALYSIS

Strengths

Unmatched product and brand

portfolio
Brand image
First movers advantage
Extensive distribution channel
Highly skilled human resource
Product that customers can
relate to
Cost leadership

Opportunities

Big Target Market

Consumers are more aware
now
Lower technological cost
Uniqueness
Food habits changes
Increase in consumer income

Weakness

Limited production capacity

Management Efficiency
Training & development of
the company
Short life cycle of product
Lack of Product Awareness
Price disadvantage
Lack of geographical
coverage

Threats
Increased competition
Down-ward pricing pressure
Availability of foreign product
Using old technology
Political instability, economy etc
New innovation from other competitors
could be a threat

Large number of indirect

Competitor
International organizations