Table of Contents
Redesign Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Style Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Label Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Product Photos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Magazine Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Web Banner Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Redesign Plan
Product:
Big Idea:
Target:
Meet Ki. Ki cares about how he
looks, he follows fashion, and he
always smells great. You could
say Ki is a hipster.
He wants a product that makes
him look and smell great, but
also fits his personality. He
doesnt want that greaser look,
he just wants something with a
good hold that allows flexibility
throughout the day.
History:
Grants is a Pacific Northwest
based company that makes a
water based pomade. Grants
launched in 2009 with the motto
Style is Everything. Due to
launching in the middle of the
recession, the start-up company
began reaching out to barber
shops individually. They wanted
to get their inexpensive product
into the shops where men could
use it, fall in love with it, and buy
it over and over again.
Style Guide
Title Font:
Dubiel Plain
Body Font:
Disco
Color Swatch:
Text:
CMYK 82, 71, 59, 75
RGB 16, 24, 32
Pantone Black 6 C
HEX #101820
Label:
The label is printed on Brown
Royal Fiber 80lb - Kraft paper.
Label Design
The top label has a
representation of the type of hair
that you would want to use the
medium hold product on.
*The gray circle indicates the cut
mark, not a design on the label.
Ingredients:
All natural beeswax,
Organic coconut oil,
& Oils (for scent)
Medium Hold
Net Wt 4 oz
Medium Hold
Product Photos
Old Design:
New Design:
Magazine Ad
Style is
Everything
Express your
style with
Web Banner Ad
Stay up,
Stay Golden with
Try it now.
10
Express
your style with
Try it now.