Anda di halaman 1dari 52

CAREERS360 ADMISSIONS HELPLINE 011- 40 360 360

April 2014

www.careers360.com

` 60

Professional

THINK

courses

sPecial

BEYOND
MEDICINE
AND
ENGINEERING
BANKING & FINANCE
INSURANCE
LAW
FOREIGN LANGUAGES
MEDIA
HOSPITALITY
DESIGN
IT CERTIFICATIONS
BBA
ENGINEERING
IS JEE NORMALISATION
DISCRIMINATORY?

UNIVERSITIES
INNOVATING
ECO-FRIENDLY EFFORTS

INSTRUCTIONAL DESIGN
WHERE MULTIMEDIA,
ENABLES LEARNING

contents
CoLuMN

16

18

KALyAN BANERJEE
pro-Chancellor,
Centurian Univ.

suRAJIt MItRA
Director, iiFT

INstRuCtIoNAL
DEsIGN

98

Engineering
Was Jee 2013 discriminatory?
innovation at KiiT

20
101

Regulars

CovER stoRy

22

PROFESSIONAL

COURSES
CAREERS

BEYOND
ENGINEERING
AND

MEDICINE

Introduction
Banking and Finance
Insurance
Actuarial Science
Design
Law
Information Technology
BBA
Media
Foreign Languages
Hospitality

22
24
36
38
44
52
62
70
78
84
92

Letters

In the news

Opportunities, alerts, contests, more!

Edit Note

104

Five years of Careers360

Cover Design: Anshul Sharma


Cover Photo: A young chef in the making
Courtesy: The Oberoi Group

Connect with us on
www.facebook.com/Careers360

CAreers

360

April 2014

April 2014

Volume VI

Letters
Issue 4

Publisher: Maheshwer Peri


Editor: B. Mahesh sarma
Managing Editor: Nimesh Chandra
Sr. Executive Editor: Rajaram sukumar
Humanities: shiphony Pavithran suri
Policy: Abhay Anand
Universities: Prerna singh
B-School & Engineering: Ashish Jha,
sreetama Datta Roy, Prabha Dhavala,
Aeshwarya Tiwari
HINDI DESK: Vimal Goel, Alok Mishra

CAREERS360 ADMISSION HELPLINE 011-40 360 360

CAREERS360
March 2014

www.careers360.com

` 50

INDIAS

100

INSIDE

100+
B T
R E A R C H E R

BEST
2014

UNIVERSITIES

Features
Research Funding: Learnings from the global best
Incubation: A new frontier for Indian Universities
Sports: Why very few universities excel?
Interviews with 75+ VCs, Directors and much more

OUTSTANDING INSTITUTIONS: ENGINEERING l MEDICINE l SPORTS l LANGUAGES


AGRICULTURE l EMERGING l SPECIALIZED l COLLEGES-TURNED-UNIVERSITIES

Art Director: Anshul sharma


Assist. Art Director: Rajesh Chawla
Design & Photo: surander Kumar,
Modassar Nehal, Pushkar singh Negi
Muhabit ul Haq (Photographer)
Production: Rajesh Dogra

Cover-March Final.indd 1

25/02/14 1:58 PM

Universities
must boost
productivity

WEB & MOBILE


Business Head: Naveen Goyal
Technology: Deoashish Kumar,
Amit singhal, samit Khulve, Amit Jain,
Divya saini, Rizwan siddiquee,
sunil Kumar
Online Marketing: shafali Chopra,
Chain singh, Praveen Kumar,
Neha Arora, Robin Kumar, Vandana
Chhabra, Abu Zaid
Product Management: Brijesh
Vashishtha, Gaurav Adlakha,
Anupam sinha
Counselling: saurabh Pareek,
sachin Chetani, Rishu Malhotra
Ranking & Data Analysis:
Prabir Mohanty, Priyanka Kashyap,
Rohit Kumar Bhaisora

ADVERTISING & MARKETING


General Manager: Dheeraj sharma,
9910590846
Delhi: shakti shrivastava, 9873452839
West Zone: Rajneesh Raman,
9886549237
Mumbai: Krishnan R. Iyer, 9619942324
Bangalore: Niraj srivastava,9880173871
Ravi Kumar R.V, 9972529721
Chennai: Amulraj K, 9841267679
Hyderabad: Nagarjuna M, 9000700090
Pune: Ruchira, 7709028393
Coimbatore: K.srinivasulu, 9789652152

ACCOUNTS & ADMINISTRATION


santosh Tiwari

R
LETTE E
OF TH H
T
MON

In India, the universities


should be more productive.
They desperately need a
paradigm shift. The knowledge centers should not confide themselves to a comfort
zone. Why are universities
moving at slow pace? It is
because our focus is more
on academics where real
research or innovation has
negligible space. Institutes
should be encouraged to
work in shifts. Rarely, one
finds time to do hard core
research; either labs are
closed or mentors are unavailable for discussions.
Evenings could be more
engaging by value adding
your theory into practice.
Ramesh Chauhan

HEAD OFFICE : 6, Panchsheel


shopping Centre, New Delhi 110017
Tel: 011-4929 1111, Fax: 011-4929 1122
Printed and published by
Maheshwer Peri on behalf of
Pathinder Publishing Private Limited.
editor: B Mahesh sarma Printed at:
Kala Jyothi Process Pvt. Ltd, e-125,
site B, surajpur Industrial Area, Greater
Noida, GB Nagar, Uttar Pradesh &
published from: 6, Panchsheel
shopping Centre, New Delhi 110017
Distributed by I B H Books &
Magazines Distributors Limited
Released on 01-04-2014
Total no. of pages : 104 + Covers

UGC approved

colleges

Ranking: Outstanding Universities


I highly appreciate the entire team of Careers360 for
bringing out such a comprehensive Bible on Indian
Universities. With just a cursory glance, I located
Indias best universities - public, private and multidisciplinary universities. The information on emerging
universities and institutes is the icing on the cake. The
real challenge would be to witness how these universities outshine full grown mighty universities.

across India
are

Sampath Mohanthy

Your March edition deserves applaud and praises!


I was awed by reading the opinions of educational
scholars of the country. Since I studied at Manipal University, I was all the more delighted to read
thoughts of my vice chancellor Prof. K Ramnarayan.
Sangeeta Murthy

CIRCULATION/SUBSCRIPTION
Delhi: 011 4929 11 33

6783

getting this

copy

IITs are the best! Potential to compete


We will slowly and surely leave a global stamp. In the
recent report on Feb 26, 2014, three IITs Delhi,
Madras and Bombay found its existence in subjectwise ranking rolled out by Quacquarelli Symonds
(QS). IIT-M and IIT-B were ranked 49 and 50 under
the Civil and Structural Engineering respectively. This
report boost confidence, but we shouldnt be over confident. India has a long way to go.
Sakshi Khanna

Share your opinions, bouquets n


brickbats at editor@careers360.in
or visit our Facebook page
6

CAReeRs

360

APRIL 2014

courtesy

In the news
CAREER NEWS

CAMPUS NEWS

NEW COURSES

EVENTS

Funding for outstanding Indians to pursue


a Master's at American institutes

Fulbright-Nehru
Fellowships

Winning teams IIM Bangalore, IIFT will represent India at global CFA Research challenge in April

B-SCHOOL CONTEST

IIMB, IIFT-D WIN CFA


CHALLENGE INDIA FINAL

The United States-India Educational


Foundation (USIEF) has invited applications for its Fulbright-Nehru and
other Fulbright fellowships. Outstanding
Indian students, academics, teachers,
policy planners, administrators, and
professionals are encouraged to apply.
USIEF expects to offer approx. 90
Fulbright-Nehru fellowships for Indians
in 2015. For Fellowship details visit www.
usief.org.in. The application deadline is
July 1, 2014. Fellowships are offered in
the areas of Arts and Culture Management; Environmental Science/Studies;
Higher Education Administration; Public
Health; Urban and Regional Planning;
and Womens Studies/Gender Studies.

ndian Institute of Management, Bangalore and Indian Institute of Foreign Trade, Delhi
emerged as winners to represent India in the 2014 Asia Paciic Regional Final of the CFA
Institute Research Challenge on April 25, with students of 15 other countries. The India
competition witnessed 43 leading business schools and 209 students across the country
ighting it out over the past six months to be among the ive regional winners from each
zone. The national inal held at Bloomberg oices in Mumbai saw the two winning teams
and participants from Symbiosis Institute of Business Management Pune, IIM Shillong,
and NITIE Mumbai present their research reports and equity recommendations. The
local winning teams will advance to the respective regional inals to be held in Asia Paciic,
Europe, Middle East & Africa, Americas, and New York regions after which the regional
winners will advance to the global inal.

Young managers must use many tools


The Institute of Management Technology (IMT), Ghaziabad and IMT, Hyderabad held
convocations for the class of 2014 on the Ghaziabad campus in March. On the occasion,
Cyrus P. Mistry, Chairman, Tata Sons Limited, delivered the convocation address. In his
address, Mistry noted, The most signiicant of the challenges beset upon industry across
the world is to ensure high standards of ethical conduct and good corporate governance,
that stakeholders expect from corporate sector. Long-term commitment to values need
to be demonstrated by the industry leaders. In an increasingly interdependent world,
young managers are required to develop the sensitivity to societal concerns, and use the
many tools that are available. Diplomas
were awarded to PGDM (Post Graduate
Diploma in Management), DCP (Dual
Country Program), PGDM-Executive
and the PGDM-Part time students who
passed out with any of the following specialisations: Marketing, Finance, Human
Resources, Information Technology and
International Business.
Convocation Batch 2014 at IMT Ghaziabad, Hyderabad graduate!
8

CAREERS

360

MARCH 2014

Scholarships for bright school children


from Class 3 to 8

i-genius Scholarships
Max Life Insurance invites applications
for the fourth edition of the i-genius
Scholarships to be held in 2014, for
school children. The contest is offered
in two categories - i-genius Juniors
(Class 3 to 5) and i-genius Seniors
(Class 6 to 8), a total of 100 scholarships and 900 merit certiicates will
be given away. This includs a grand
irst prize ofINR 10 lakhs each for
junior and senior category. Application
deadline is April 30, 2014. Get details
at www.i-genius.org. Post registration,
participants will give an online exam
based on which selected candidates will
be invited for a video conferencing test
with the jury members.

CAREER NEWS

CAMPUS NEWS

NEW COURSES

EVENTS

TECH FEST

THREE-DAY SCIENCE AND


TECH EXTRAVAGANZA

IT Roorkees annual tech fest


Cognizance, held in March gave
science and tech enthusiasts a
chance to look at next generation
innovations. The event attracted
20,000 participants from across
the world, in over 180 campus and
online events. Over 12 eminent
speakers, including Alberto Levy
and Ravi Sandhu, spoke about
evolutionary innovations. Wipro
and SAP Universities conducted
career talks on campus. Dr Tabassum Jamal, Principal Scientist,
CSIR and RK. Khandal, President - WAITRO urged students to
experience science up-close and
in action. Exhibits on 3D printing
and Gridbots (design, construction, operation, and application of
robots, as well as computer systems
for their control, sensory feedback,
and information processing), and
robots Garun and Hansa left science and tech enthusiasts literally
jaw dropped.

SAP University Alliances has signed


up 100 Indian universities

Hands-on
experience in IT
SAP Indias SAP University Alliances programme, has signed up
100 universities, including Bangalores University Visveswaraya
College of Engineering. The SAP
University Alliances Programme
provides students and lecturers
of engineering, business and IT
programs with access to SAP
software and training. The courses
enable students to pursue SAP
certiications and eventual
hiring of the SAP software. This
IT training beneits over 1500
universities, worldwide. SAP sees
merit in contributing to talent
enhancement efforts and help
meet the growing skill demand of
the industry, said Crispian Tan,
Director SAP University Alliances
Program (Asia Paciic & Japan).

Congnizance Imagineering Change was this years theme

Calling the first batch of engineers


The Mahindra cole Centrale (MEC), College of Engineering has opened admissions
to its first-ever batch of its five-year Integrated Dual Degree Program set to commence
in August 2014 from its sprawling campus at Bahadurpally, Hyderabad. The institute is
a collaborative venture between Mahindra Group, cole Centrale Paris, and Jawaharlal
Nehru Technological University Hyderabad (JNTUH). The programme leads to a B.Tech
and M.Tech degree from JNTUH, and the inaugural batch has 180 seats. There would
be 60 seats each in Electrical Engineering and Computer Science & Engineering and 30
seats each in Mechanical and Civil Engineering streams. Selection is based on JEE Mains
results and a subsequent counselling. For NRI/PIO/International Passport holders the
SAT subject test results would be considered. Visit www.mahindraecolecentrale.edu.in
for application forms and other details.

MEC is a joint venture of Mahindra Group, Ecole Centrale Paris and JNTUH

10

CAREERS

360

APRIL 2014

Boon for African students

50 scholarships for
African students
OP Jindal Global University (JGU),
Delhi NCR has announced the Jindal-Africa Scholarship Programme
as part of its commitment towards
build capacities of young Africans
in key issue areas relevant to their
countries. The campus already has
students from Kenya, South Africa,
Liberia, Mozambique, Angol,
Botswana, Guinea and Zambia.
African students graduating from
the programmes are returning
to their respective countries to
take up careers in teaching, apart
from joining the public and private
sectors. In the recent past, Jindal
Global University has hosted
Maria Da Luz Guebuza, First Lady
of the Republic of Mozambique,
and Joseph Boakai, Vice President
of Republic of Liberia.

CAREER NEWS

CAMPUS NEWS

NEW COURSES

N O T I F I C AT I O N S

EVENTS

TECH CHALLENGE

CONVERT YOUR DREAMS


INTO PRODUCTS!

Log on to Careers360.com to
track all UPSC exam dates, 2014
PUTHAT 2014 on May 11
BITS slot booking still open
Shiv Nadar University opens MBA
admissions
IIJNM offers media courses in
Bangalore
Apply to Jamia Hamdard MBBS
before May 30

ICFAI faculty win


case-study award

Intel India Embedded Challenge 2014 is a global platform to showcase students and professional work

ntel invites students, faculty and research associates of technology programmes and
schools, to participate in the Intel India Embedded Challenge 2014, and showcase your
work on a global scale. You must design and develop novel embedded applications based on
Embedded Intel Architecture Processors in areas such as Consumer Electronics, Digital
Security Surveillance, Medical, Storage & others. The contest is segregated into three
broad sections Internet of Things Devices, Smart Solutions for Social Sector and Wearable Computing, and will be conducted in three phases. Registrations close on June 20,
2014 and the finals and award ceremony will be held in December 2014. Prizes include two
grand prizes of INR 5 lakhs each, and five prizes of INR 1 lakh in each category, and others
like Best woman innovator. Students of technical, management institutions and degree/
diploma colleges can participate as individuals or in a team not exceeding three members.
Register and get more information by visiting https://iec2014.intel.com

UK-based Case Centre, the largest


repository of management case
studies, awarded ICFAI Business
School (IBS), Hyderabad in the
Knowledge, Information and
Communication Systems Management category. The winning case
study titled Digital Marketing
at Nike: From Communication
to Dialogue authored by Prof.
Debapratim Purkayastha and
Adapa Srinivasa Rao, focuses on
how global sportswear giant Nike
leveraged ICT to win in a hyper
competitive market. The Awards
were instituted to celebrate worldwide excellence in case writing
and teaching.

BITS Pilani turns 50


On the occasion of its golden jubilee, BITS Pilani celebrated with various activities across
its campuses in Goa, Hyderabad, Pilani and Dubai. The institute organized its first-ever
national-level 10 km run in Hyderabad, termed BITSathon which saw over 650 runners,
including BITSians and Hyderabad citizens, participate. Key attendees of the run included
Dr A.K Khan, IPS, Director General, Anti-Corruption Bureau, and Government of Andhra
Pradesh along with Prof. V.S Rao,
Director of BITS-Pilani Hyderabad, a 1972 BITS Pilani alumnus. BITS Pilani, KK Birla Goa
campus, invited Prof. Walter H. G.
Lewin, a renowned Dutch Astrophysicist and Professor Emeritus
of Physics at MIT, to conduct a
talk on the Birth and Death of
stars. Lewin is popular for his
video lecture series on Physics and
massive online courses taught on
MIT OCW (Open Course Ware).
In 2012, Princeton Review named
him among The Best 300 ProfesParticipants of the 10 Km BITSthon organized in Hyderabad
sors in the US.
14

CAREERS

360

APRIL 2014

Dignitaries at a pre-launch academic


conference in Delhi

UChicagos launches
India centre in Delhi
The University of Chicago
launched its India centre in
Delhi in March 2014, following the
launch of its China centre in Beijing in 2010, and its Paris centre in
2004. The centres bring together
researchers and students to
collaborate across the academic
spectrum. Located in Connaught
Place, the centre will be home for
research and an education arm
for its faculty, graduate and undergraduates working in India and
South Asia, as well as Indian researchers and students representing a wide array of institutions.

Outstanding Universities

OPINION

Try to beat a different path


Education is about grooming an individual into a well-rounded personality. Blind following of western
methodologies may not be the way to achieve it, says Prof. Kalyan Kumar Banerjee...

ocial inclusion really happens when we empower the


marginalized; there are many aspects to empowerment and social inclusion one obvious path is meaningful education. It is not enough to just open a college
and produce degrees. We need to be careful that education is
custom-delivered to it the context. To make an impact to our
society and its future, we need to understand and appreciate our diversity, and the complexities that result from the
skewed progress made by diferent sections of our society.

Discrimination is endemic
Unknown to us, we discriminate against students from speciic backgrounds. Aptitude tests are a
test of speed and hence test practice, thus
eliminating those who could not aford the
coaching. Any competitive exam that has
spawned a coaching industry has left out
large segments of our students from that
opportunity.

extent that we must nurture research and knowledge creation. But why patents? Is that in tune with Indian philosophy?
Can we stand up and say our Universities stand for open
sharing of knowledge? In fact, that should be the purpose of
education.

Collaboration and community


Nation building is not a competitive exercise. Yet we ind
academic institutes resistant to collaborate. Even industryacademia interactions are limited to the formal transactions
of recruitment and internships. We must join hands, and
come together freely share information, ideas, development programmes, and exchange faculty
and students.

Education is 360 degree

The uncertain future necessitates that students learn cultural aspects of living in an
unknown society that throws unexpected
challenges at them. Can such challenges
Meaning and substance score
be anticipated? How to live in a big city
over uniformity and metrics
and face its consequent challenges, or how
Traditional education programmes in
to work in a corporate environment with
India are syllabus-bound and examinaan impatient and sometimes insensitive
tion-driven. Exams are necessary, but
manager, are necessary elements of such
the drive towards standardization of
learning when we take a holistic view of
the examination system has led to preeducation. When education is residential,
dictable questions with unambiguous
students get adjusted in campus irst, and
answers. When the quality of education is
get acquainted to living with diferent and
Why must we put recog- diverse people. Such education stretches
measured primarily by marks or grades, it
nition goals so far
could lead students, faculty and education
beyond academic hours, and focuses on
administrators to single-mindedly focus
removed from real value culture, curiosity and cooperation.
on good grades. That results in students
As a nation, we need to have the courage
creation that we end up to set our own goals and our own path.
acquiring enough nuggets of information
celebrating plagiarism?
on the subject, not necessarily with much
Harvard and MIT serve one end of the
wisdom or fundamentals.
spectrum pretty well but America has
its own problems with education, and we
IP is the be all and end all
need not copy them in everything. Let us also not make eduEducation must not also become a meaningless chase for cation a chase for doctoral degrees or papers. Let us instead
numbers. Some academicians sport over a 1000 publications focus on how education can make an impact to the well-being
in their rsum , and we celebrate them. Is that humanly pos- of our next generation this includes focus on values, relasible? Professors with credibility will conidently say they tionships, inding purpose in life, and a lot more. Let us pursue
must have plagiarized. Why must we put recognition goals so the diferent route with courage and conviction.
far removed from real value creation that we end up celebratThe writer is Pro Vice Chancellor,
ing plagiarism?
Centurion University of Technology & Management, Odisha
We also lament we lack patents. The concern is good to the

16

CAREERS

360

APRIL 2014

Outstanding Universities

OPINION

Not just degree granting institutions


IIFT Director Dr Surajit Mitra is an IAS Oicer who has served on the Board of Directors of Navratna PSUs and also taught
at DU, NEHU and JNU. He shares his views on what a university should be with Career360s Abhay Anand.

Q. What according to you is a World Class University?


A. Those universities are world class, which are knowledge

Q. Are you following any unique academic practice?


A. In international trade you cannot survive if you are not

centres, because a university can be always evaluated in


terms of its infrastructure, faculty, students, etc. It should
contribute to the growth of knowledge. It is not the size of the
university or the quality of infrastructure but sum total of it. If
it is not doing this then it is just a degree granting institution.

contemporary, therefore we constantly revise our curriculum.


We try to teach more applied theory, which means we look
more at simulations; case studies so that when our students
become managers they can efectively handle various issues.

Q. What is IIFTs plans to become World Class ?


A. If IIFT is to become a world-class institution then we need
to become a knowledge centre, a one-stop hub for research
in international trade and business, a hub for export-import
strategy, data, information, everything put together.

Q. What challenges do you face as the Director of an


institute of national repute? Is there some scope for
improvement?
A. Every institution requires improvement; we need to constantly upgrade our faculty. We also need to invest heavily in
research. Without this it will not be called a great institution.
The other challenge is to upgrade the faculty and introduce
new subjects. It is also a challenge for me to not only produce
very eicient MBA students but at the same time socially
aware and sensitized human beings for the social issues.

We have not been able to bring


investment in establishing world-class labs,
world-class science institutions, and skill
development institutions

Q. What is your take on IIFTs key future initiatives?


A. I want to create a few centres of knowledge, one will be a
centre for energy studies because I feel that energy trading
is the biggest trading in the world and every country should
strategize itself in energy trading.

Q. How to make Indias higher education more robust?


A. Most of the investment in the higher education was done
in Engineering, Medical and Management. But we have not
been able to bring investment in establishing world-class labs,
world-class science institutions, and skill development institutions. Unless we do that we cannot produce world-class scientists. We also need to connect academia with the industry.

Q. Your views on the current regulatory regime?


A. UGC has played its role in a very eicient way and there is
some kind of standardization among the government universities. But we do not have that kind of control over the private
ones. I am not in favour of any kind of strict regime. There
should be less control and more facilitating environment.

Q. A large number of MBA, Engineering institutions,


are now closing down, how do you see this?

A. Many people opened educational institutions to grab land.


A lot of dilution has taken place; therefore quality control is
very important, which we lost sight of.

Q. What are your views on the accreditation process


being followed in India?

Muhabit ul haq

A. We need to make accreditation compulsory for all the


higher education institutions; there is need of independent
judicious accreditation bodies. The bodies that are there have
not been very efective till date.

Q. How can India make a mark in research publications?


A. We have to incentivize research to motivate faculty by various ways, not just by giving cash awards. We have to be careful about good and bad publications, as we havent focused on
it till now. We should also promote journals.

Test

JEE 2013

Was JEE Main 2013 normalisation


discriminatory?
Careers360 did a poll amongst students, which revealed that more awareness is
need to help students understand this process
by Prabha Dhavala

ince the introduction of the controversial normalisation formula used for admissions to the
engineering courses at NITS, CFTIs and other
institutes through the JEE Main 2013, this has been
the main question for many. Careers360 conducted
the JEE Main 2013 Normalisation Poll online, asking
students for their take. At least 17,000 students participated in the survey and these were the inferences
drawn from the results:
1. I am not fully informed: 24.36% of the students
who participated said they didnt have the information necessary to understand the JEE Main 2013
normalisation. This means around 25% of those who
took JEE Main did not understand the formula.
2. Its a good formula: 36.83% of participating students felt that the JEE Main 2013 normalisation was
good. This high percentage shows that the normalisation of JEE Main 2013 was accepted well among a
section of the students.
3. The formula is discriminatory: 38.81% of students participating in the JEE Main 2013 Normalisation Poll felt that the JEE Main 2013 normalisation
was discriminatory to the aspirants in one way or the
other. This high figure stresses the fact that a good
section of the student community is not happy with
the JEE Main 2013 normalisation used for admissions to the engineering courses at the NITs, CFTIs
and SFTIs.

PSU JOBS entail a high level of responsibility and offer good career growth

POLL RESULTS

Surprisingly the margin between the students for


the JEE Main 2013 normalisation and those against
is a very minor one. The conclusion, however, is that
while the JEE Main 2013 normalisation formula is
not perceived as wrong, students feel that it needs to
be explained and presented better.

20

CArEErs

1. 24% of the students did not understand the


JEE Main 2013 normalisation
2. 36% feel it is good
3. 38% feel it is discriminatory

360

April 2014

COVER STORY

THINK
BEYOND
MEDICINE
AND
ENGINEERING
From Hotel Management and Banking,
to BBA and Actuarial science,
we present 100+ career options!
by Team Careers360

he GATE 2014 examination is an eye opener. It saw


nearly 1.4 million students take the coveted entrance
that will open the gates for an M.Tech or MS degree.
With just over 40,000 seats, GATE would be the
toughest exam to crack in the coming years. What it hides is
the fact that over nearly 80 percent of the GATE aspirants are
there primarily because they could not ind a job at the end of
their 4-year B.Tech programme.

For each one of the 8.2 million Class 12 aspirants, that is


some very important advice. Understand what is of interest to
you. If Engineering and Medicine are not to your liking do not
opt for the programme. There are plenty of other programmes
in diverse ields that ofer a fulilling and lucrative career. Do
examine them carefully. As business improves and diversiies,
Law becomes an important profession. The exponential salaries that young graduates from various National Law Universities are receiving are a sign of things to come in the profession.
CA, CWA and CS are evergreen options assuring a good career
for commerce students.

There are multiple reasons why a professional degree like


B.Tech is not delivering a job to the student at the end of four
With the rise in ubiquitous computing, certiications in IT
years of study. Bad quality faculty, remote location
is an upcoming area and can even add substantial
of the institutions, lack of suicient funds, zero
value to Engineering graduates. The rise of travel
BANKING 24
corporate interaction, and outdated syllabus, are
and tourism and globalization has opened up new
the usual reasons given. Ram Kumar, Executive
avenues in the hospitality sector. Being a chef is
DESIGN 44
Director, ICICI Bank, ofers a succinct explanaa promising option now-a-days. With 900+ TV
LAW 52
tion. He contends that the primary reason why
channels, media too is ofering plenty of opportuIT 62
many Engineering graduates never get employnities. But each of these domains demands comBBA 70
ment is because in the irst place they have chosen
mitment, hard work and above all, individuals who
MEDIA 78
the wrong degree! Their inclination and interest
are passionate about their domain. We have put
FOREIGN 84
was in a completely diferent domain, but they
together a brief overview of eight such professionLANGUAGES
chose Engineering because it was the in thing to
al domains to help you decide better. E-books and
do. The reasons given above, and peer pressure
a comprehensive almanac will follow in the comHOSPITALITY 92
merely compounded the problem.
ing months. Decide carefully, and decide well!

22

CAreers

360

April 2014

Professional Courses

BANKING AND FINANCE

UnCommon Jobs in FinanCe seCtoR

DEBASISH BISWAS
Country Head,
CIMA India
Rohit Gautam

Management accountancy as
a career option in the country
is fairly new as compared to
other commerce career
options that have been
around for decades now.
Having said that, management accounting as a longterm career has found
immense favour with the
Indian student population

There is a great demand of trained professionals in Banking and Finance.


Here is how to choose the best in the domain
by Aeshwarya Tiwari

verybody thinks that a career in


the inance sector is all about
money. This is not exactly the
case though it is related to
money. Obtaining a degree in banking or
related ield is just the irst step towards
a thousand mile journey. At this juncture a fresh graduate should take stock
of available career options and weigh
the industry sectors that have maximum
openings. One may also factor in career
growth. But to cash in on this, one has
to be industry-ready. The Finance and
Accounts departments are essentially
the lifelines of any organization and
companies often prefer candidates with
skills and expertise, says Rishi Kumar
Sharma, CA.

BANKINg ANd FINANCE


Banking and Finance sector has
immense growth potential. Most players
now focus on the rural segment where
banking and inancial services penetration is very little or negligible. This is
also the sector which recruit in bunches.
Around 25 application are pending with
RBI for new banking licenses, which
means that once they start their services
there will be a huge demand for trained
people. New inancial institutions and
private banks have entered this ield,
broadening the range of banking services and resulting in more options for
trained personnel.
Financial management provides a
number of career options ranging from
inancial planning to sales. The primary focus is on study of concepts in

24

CArEErs

360

AprIl 2014

specialized subjects and topics related to General Management, Banking,


Finance, Economics, Law and various
soft-skill training. The curriculum also
includes a comprehensive study of the
banking processes.
Job profiles
After completing Postgraduate Diploma
in Banking & Finance (PGDBF) you
can begin your career as a Probationary
Oicer in private or public sector banks.
A Probationary Oicer can reach up to
the level of bank chairman. Remember, Chanda Kochhar, who started her
career as a Management Trainee with
ICICI bank in 1984 rose to the position
of Managing Director (MD) and Chief
Executive Oicer (CEO).
In private and international banks,

IndIan Economy is poised to touch US$ 5 trillion by 2020, pushing the demand for qualiied banking
professionals and those with the required skill-sets to manage inancial markets

graduates can get jobs like that of a


Project Finance Manager, Equity and
Fixed Income Settlements Specialists,
Commercial Finance Manager, Compliance Oicer, Corporate Banking Trade
Analyst, Cash Management Operator
and Consumer Banking Asset Operator.
Other job proiles are: Business Analyst,
Market Risk Analyst, Corporate Banking Credit Analyst, Consumer Banking
Asset Operation Manager, Forex Head
and Corporate Banking Branch Head,
in banks like ABN AMRO, Deutsche
Bank, Barclays Plc, HSBC, Citi Bank
N.A. Dresdner Bank, Goldman Sachs,
Lehman Brothers, Standard Chartered
Bank, Royal Bank of Scotland.

Top course
Postgraduate Diploma in Banking &
Finance (PGDBF)
Ofered by Federal Manipal School

of Banking (FMSB), this course is an


exclusive partnership forged between
Federal Bank and Manipal Global Education services to develop Bankers of
tomorrow.
Duration: One year
Eligibility: Gradutes with minimum
60% marks
Fees: Rs. 3.30 lakhs.
Admission criteria: Through aptitude
test and PI conducted by the institute
Web: www.federalbank.co.in/federalmanipal

FINANCIAL MARKETS
Driven by rising personal incomes, corporate restructuring, de-regulation and
liberalization of inancial markets, the
Indian economy is expected to become a
US$ 5 trillion economy by 2020. Financial market is a broad term that refers
to any marketplace where buyers and

25

CArEErs

360

AprIl 2014

sellers participate in the trade of assets


such as equities, bonds, currencies and
derivatives. Indias inancial system
comprises inancial institutions, inancial markets, inancial instruments and
services. Financial intermediation in the
organized sector is conducted by a large
number of inancial institutions.
Never before has the country needed
the services of Accountancy/Finance
Professionals in every facet of the economy, shares Rishi Kumar. This domain
deals with Financial Institutions & Markets, capital markets operations, corporate inance, commodities market and
the core focus is on Foreign Exchange
and Currency Markets, Financial Valuation and Modelling, Equity Research,
Financial Econometrics, Wealth Management, Investment Banking, Mutual
Funds & Fixed Income Securities.
Job profiles
After completing the course one can ind
placement as a Financial Planner, as an
Analyst - equity, technical, derivatives,
as fund/risk/portfolio/wealth manager.
Most of the recruitments are done by
banks, consultancy irms, mutual fund
houses, research irms, KPOs, broking
irms, equity research irms and capital
market players.

Professional Courses

BANKING AND FINANCE

Top Courses
1. Post-Graduate Programme in
Securities Markets (PGPSM)
Securities and Exchange Board of India
(SEBI) has established the National
Institute of Securities Markets (NISM)
that ofers Post Graduate Programme
in Securities Markets. The full-time
course deals with fund management,
sales/product and brand management,
operations and services, information
technology, inancial advice and planning among others.
Duration: One Year
Eligibility: Graduate. Experience of 6
months to 2 years is desirable, but not
essential.
Fees: INR 3 lakhs
Admission criteria: GMAT, XAT or
NISM scores
Web: http://www.nism.ac.in/
2. PG Programme in Global Financial
Markets (PGP-GFM)
BSE Institute Ltd., a capital market educational institute, ofers full-time PG
programme in Global Financial Markets (PGP-GFM). It deals with fundamentals and economics of the inancial
markets, capital markets, corporate
inance, portfolio management, securities and business law.
Duration: Two years (20 modules)
Eligibility: Graduates with minimum
50% marks
Fees: INR 4.25 lakhs excluding service
tax.
Admission Criteria: On the basis of
entrance exam conducted by BSE Institute Ltd or valid CAT/MAT or MAHCET scores. The selection is based on
the basis of GD PI.
Web: http://pgpgfm.bsebti.com/
3. Post Graduate Diploma in Management in Financial Markets PGDM
(FM)
This is a full-time course jointly ofered
by National Institute of Financial Management and National Stock Exchange
of India Ltd. It deals with major areas of
inancial markets, equity, debt, mutual
funds, currency derivatives and commodities etc.
Duration: One year
Eligibility: Graduates with minimum
50% from a recognized University.

Fees: INR 4.5 lakhs


Admission Criteria: Through NIFMNSE online test. But those with valid
CAT/GMAT/XAT/CMAT score are not
required to appear in the online test.
Selection is based on the basis of personal interview or video interview.
Web: http://www.nifm.ac.in/

CRISIL Certiied Analyst


Programme
A Standard and Poors Company,
CRISIL is a rating agency and also works
in areas of risk and policy advisory. The
agency that provides research inputs to
leading banks and irms ofers two-year
intensive work-cum-study programme
that combines job assignments, interactive workshops and academic studies
to equip the learner with exceptional
inancial and business skills. The inancial services industry is highly knowledge-intensive. Hence, young graduates
desiring to excel in this domain need to
invest in developing strong fundamentals in their chosen subjects, says G Ravishankar, President, Human Resources
and Strategy, CRISIL.
Other traits that diferentiate good
inance professionals from the great
ones are detail orientation and analytical rigour. These are the pillars of a
career in inancial services. In addition,
high commitment levels and a sharp
learning curve are attitudinal aspects
that go a long way towards ensuring success, Ravishankar added.

G RAVISHANKAR
President, HR and
Strategy, CRISIL

The financial services industry is highly knowledgeintensive. Hence, young graduates desiring to excel in this
domain need to invest in
developing strong fundamentals in their chosen subjects

28

CArEErs

360

AprIl 2014

Duration: Two years


Eligibility: Graduates with minimum
55% marks
Fees: Only application fee of INR 1500.
Admission Criteria: Through CCAP
Aptitude test conducted by institute or
on the basis of their latest CAT/XAT
scores. If the candidate has equal to or
more than 90 percentile with a minimum of 80 percentile in all the sections
he/she will not be required to appear
for the CRISIL Aptitude Test & will
directly appear for the GD/PI round.
Aptitude test is conducted at 18 locations across the country.
Web: http://crisil.com/ccap/

How to get in the sector?


Entry to this sector varies from course
to course. Professional institutes conduct their own entrance exam. If you
go for PG Diploma in Management you
can opt for management entrances such
as CAT/MAT/XAT etc. A candidate
should have graduated with minimum
50% marks for pursuing the PG programme in this domain. Institutes shortlist candidates with the help of group
discussions and personal interviews.
Careers prospects
The all-round demand for banking
professionals has made public sector,
foreign and multinational banks recruit
more and more postgraduates, CAs
and CFAs to enhance their eiciency.
Financial intermediaries segment ofers
the maximum numbers of high quality, high-pay jobs in the Banking and
Finance sector.
There are several jobs in Finance and
Accounts even for a fresher. I would
advise young graduates to spend some
time studying at a specialized training
institute, and taking a ringside view of
the market while participating in a small
way and then taking a plunge, advises
Ambarish Datta, MD&CEO BSE Institute. While applying for an entry-level
job in Finance or in Accounts, you can
choose from a wide variety of job proiles matching your qualiications.
There are a variety of career options
available in the domain ranging from
traders, investment advisors, equity
researchers, technical analysts to investment bankers, adds Datta,

Professional Courses

BANKING AND FINANCE

SUSHANT SURI
Director & Lead
Trainer, FinGuru
Education Pvt Ltd

Earning the CFA charter


demonstrates mastery of the
skills most needed for investment analysis and decision
making in todays fast-evolving global financial industry.
Thats why employers and
clients around the world are
increasingly seeking out CFA
charter-holders, often making
the charter a prerequisite for
employment
cHaRTEREd FInancIaL analyst programme helps you become an Investment Banking analyst

COURSES CONdUCTEd BY
PROFESSIONAL BOdIES
Chartered Financial
Analyst (CFA)
The CFA Program was instituted by the
CFA Institute in USA, a global association of investment professionals. This
has a globally recognized, graduate-level
curriculum that provides a strong foundation of real-world investment analysis
and portfolio management skills along
with the practical knowledge you need
in todays investment industry. The
irst time enrolment fee is INR 27000
and the exam fee is INR 49000. CFA
Sushant Suri, Director & Lead Trainer
at FinGuru Education Pvt Ltd shares,
Earning the CFA charter demonstrates
mastery of the skills most needed for
investment analysis and decision making in todays fast-evolving global inancial industry. Thats why employers and
clients around the world are increasingly seeking out CFA charter-holders,
often making the charter a prerequisite
for employment.
The curriculum is divided into 4
major areas such as Ethical and professional standards, Tools and inputs for
investment valuation and management

(Quantitative Techniques, Economics,


Financial Statement Analysis, Corporate Finance), Asset valuation (Equity
Valuation, Fixed Income Valuation,
Derivatives, Alternative Investments)
and Portfolio management. The duration is based on three levels of the CFA
Examination - Level 1 Exam is conducted twice a year in June and December,
Level 2 and 3 are held only in June. The
minimum time taken to complete all
the 3 levels would be approximately 2.5
years within a period of 4 years.
How to get in?
You need to be a graduate to give the
CFA Exams. There is no requirement in
terms of minimum marks or the graduation to be in a speciic specialization.
You can also give the CFA Level 1 Exam,
while you are in your inal year of graduation. But to give Level 2, you must have
completed your graduation at the time
of registering for the exam.
Careers prospects
The CFA programme, unlike the MBA,
is focused on investment knowledge and
has increasingly become a mark of distinction for investment professionals. It
is often seen as career booster for Wall

30

CArEErs

360

AprIl 2014

Street executives, says Suri. The CFA


charter provides you with a strong foundation for a variety of career choices in
the investment profession. It equips you
with knowledge and skills in the areas of
inancial research, valuation, corporate
inance, and portfolio management.
Job profiles
After becoming a CFA one can work as
a Portfolio Manager, Research Analyst,
Chief Executive, Consultant, Corporate
Financial Analyst, Financial Advisor,
Investment Banking Analyst, Accountant/Auditor, Strategist in public and
private sector.

Certiicate in Business
Accounting (CIMA-CBA)
The Chartered Institute of Management
Accountants (CIMA) is a UK-based
professional accountancy body that
focuses on the training and qualifying of
accountants in business. It represents
inancial managers and accountants
who work in industry, commerce, notfor-proit and public sector organizations. It is internationally recognized in
ofering inancial qualiication for business. Certiicate in Business Accounting is an entry-level qualiication, which

Professional Courses

BANKING AND FINANCE


Shutterstock

cHaRTEREd InSTITUTE of management accountants trains inancial managers and accountants who work
in industry, commerce not-for-proit and public sector organizations

gives you business experience beyond


just inancial accounting, and is gaining
traction in India.
Management accountancy as a career
option in the country is fairly new, as
compared to other commerce career
options that have been around for decades now. Having said that, management accounting as a long-term career
has found immense favour with the Indian student population, says Debasish
Biswas, Country Head, CIMA India.
The certiicate level consists of ive
subjects - Fundamentals of Management Accounting, Financial Accounting, Business Mathematics, Business
Economics and Ethics, Corporate Governance and Business Law. The exam
fee is INR 5000 per subject.

Career prospects
A course from CIMA opens up global
career options. This programme develops analytical, strategic, planning and
communication skills of students and
prepares them to identify risk and way
to avoid or ofset their impact. CIMA
works with leading employers in the
UK and around the world to train and
qualify inancial managers. There are
plenty of openings in India as well.
As India is the hub for inance and
accounting outsourcing, and a large
amount of inancial transactions for
global companies are processed in India,
there is immense potential for CIMA
professionals across all segments of
industry, corporate houses and government sectors, says Biswas .

How to get in?


One can start CIMA after 12th standard, by enrolling for CIMA Certiicate
in Business Accounting. This has 5
modules with computer-based assessment. One can take the exam any time
throughout the year. You can complete
this in 3 months or 6 months or any
other time frame depending on ones
own pace and comfort level. CIMA conducts the 3-hour exam in nine centres
across India.

Job profiles
One can work as Finance Director,
Chief Financial Oicer, Cost Controller,
Marketing Manager and Chief Internal
Auditor etc.

members on the rolls of ICSI. Over 4


lakh students are currently enrolled in
the CS course. Company Secretaries
are responsible for eicient management of the corporate sector and act as
an adviser in legal matters. They will be
the key managerial personnel and will
be the chief governance oicers occupying the corporate space efectively, says
CS R Sridharan, President of ICSI.
ICSI ofers three level programme Foundation, Executive and Professional. Foundation programme can be completed in eight months whereas Executive and Professional level are of oneyear duration respectively. It is open to
students of all backgrounds - Arts, Science or Commerce stream (excluding
Fine arts). The fee for foundation course
is INR 4500. Graduates can directly go
for Executive Programme.
The examination is conducted by ICSI
twice a year in June and December.
After passing Executive programme, a
student has to undergo practical training for at least 15 months. After successful completion of training a candidate
is eligible to be called as an Associate
Company Secretary.
Career prospects
After becoming a company secretary,
you can be employed in consulting irms,
inancial institutions, banks, private
companies, Department of Company
Afairs and regulatory bodies. One can
also start independent practice. There
is great demand for Company Secretaries in countries like UK, USA and many
other countries. The scope is enormous
as CS professional. The students should
capitalize on it, says R Sridharan.
With expertise in legal matters, securities law, capital market and corporate
governance a Company Secretary is a
vital link between the board of directors,
shareholders and government and other
agencies. They are also responsible for
all regulatory compliances of a company. They can get employed in organisations or practise independently.

Company Secretary (CS)


The Institute of Company Secretaries of
India (ICSI) is a premier national professional body, which ofers globally recognized company secretary programme.
There are over 35,000 qualiied

32

CArEErs

360

AprIl 2014

Job profiles
After becoming a Company Secretary,
one can aspire to become a Chairman,
Managing Director or ind a place on the
Board of Directors of a company.

Professional Courses

BANKING AND FINANCE

CHARTEREd ACCOUNTANT (CA)


The Institute of Chartered Accountants of India (ICAI) is a statutory body
regulating the profession of chartered
accountancy in the country. A Chartered Accountant (CA) is a person who
specializes in auditing, taxation and
accounting. A CA also performs as a
management and corporate caretaker.
Currently accountancy as a profession has become more popular. There
are about 2.35 lakhs qualiied CAs in
India out of which a approx one lakh are
working as employees in corporate and
other sectors. With a booming inancial
market and service sector, there is a
vast scope, says Rishi Kumar. The CA
course fee is approximately INR 49000.

How to get in?


There are three stages to become a CA:
Common Proiciency Test (CPT), IPCC
and Final Examination. One can register for CPT soon after Class 10 but taking the CPT is allowed only after Class
10+2. The second stage, IPCC, comprises group I and II. You can clear both the
groups and join the Final Course or just
clear Group I - IPCE or Integrated Professional Competence Examination and
join three years of practical training and
in the mean time qualify for Group II.
If you want to put a full stop temporarily after Group I and not go for Group II,
you can still obtain Accounting Technician Certiicate. All you need to do is to
clear the four papers and complete one
year of work under a CA in practice or
in industry. You will be designated as
Accounting Technician.
Once you have cleared IPCC (group
I and II), you can appear for CA Final
while serving last 6 months of article
training. Candidates are given 15 days
of training in general management and
communication skill after two years of
Article training.

CA CPT (Exam)
CPT is the entry-level test for Chartered
Accountancy course. It is held twice
every year, usually in the months of June
and December. A minimum of 50 percent marks in aggregate is required to
pass CPT examination. The registration
and course fee for CA CPT Course is
INR 6000.

RISHI KUMAR SHARMA


Chartered
Accountant (CA)

The Finance and Accounts


departments are essentially
the lifelines of any organization and companies often
prefer candidates with skills
and expertise

Careers prospects
CAs are sought-after professionals in
specialized areas of accounting, auditing, corporate inance, corporate law
and taxation. A CA also acts as a business advisor by preparing inancial
reports, helping the business to secure
loans, preparing inancial projections
and determining business viability. As
a tax advisor, a CA helps businesses and
individuals to comply with tax laws. Professional Chartered Accountants have
the option to be appointed as auditors
of companies. They can also serve as a
management and corporate caretaker.
They can also indulge in their private
practice of audit and consultancy. Tax
Management is another area of consultancy taken up by CAs.
Job profiles
All companies registered under the
Companies Act are required to get their
accounts audited only by CAs. So a CA
has the opportunity to join the Government Service, Public Sector and private
sector. They can serve in the role of
Finance Manager, Financial Analyst,
Financial Planner, Financial Advisor,
Director, and Financial Controller etc.

Cost Accountant (CMA)


The Institute of Cost Accountants
of India is a statutory body. Cost and
Management Accountant is a person
who ofers to perform services involving the costing or pricing of goods and
services or carries out the preparation,

34

CArEErs

360

AprIl 2014

veriication, auditing or certiication of


cost accounting and related statements.
CMA is a three-stage course based
on a globally recognized curriculum
that covers fundamentals of Accounting, Law and Ethics, Economics and
Management, Mathematics and Statics. The course fee is INR 41000 and
INR 32000 for oral and postal coaching
respectively. One becomes a CMA after
qualifying all the three stages.
How to get in?
First stage, Foundation Course is for
those who have passed 10th standard
or its equivalent. But they can appear
for Foundation Course exam only after
passing 12th. After completing Foundation course, one can apply for the Intermediate Course. Those who are applying for the Intermediate Course should
have completed their graduation or the
foundation course. Candidates who pass
the Intermediate Course can apply for
the inal stage. Exams are held two times
in a year, that is, in June and December.
And the registration for the ICAI course
is open throughout the year.
Careers prospects
Cost Accountants are in great demand
in private enterprises, government sector, banking & inance sector, developmental agencies, education, training &
research sector as well as in service and
public utility sector. Because of their
quality training, they can hold top management position in public and private
sectors. Many are also engaged in cost
consultancy services and in teaching.
Job profile
CMAs hold key positions as Chairman,
Managing Director, Finance Director,
Chief Finance Oicer, Chief Executive
Oicer, Finance Manager, etc in MNCs,
private and public sector.

Way forward
There should not be any doubt about the
job prospect of these courses whether
it deals with Banking and Finance or
Financial Markets. Each course has its
merit. One may chose to do one, or also
get qualiied in other courses in order to
increase skill-sets and gain a competitive edge in the job market.

ISEED (International School of Entrepreneurship


Education and Development)

Evolution of Education in
Public & Private Universities
What you do with education is at least as important as a University you attend
Deinition of Public & Private
Universities
A Public University is a university which
is predominantly funded by public
means through a national or sub national government as opposed to a Private
University which is largely funded by
a private trust or body. Dimensionally a Public University barring a few
exceptions is located in a large campus
as compared to a Private University.
naturally the number of students in a
Public University is very large, and they
come from diverse social and economic
groups of the society. Private University
on the other hand is more compact and
students come from a homogeneous
group of society largely upper middle
and richer sections of the society.

Curriculum

A Public University is in a unique position to ofer a range of courses of


studies as the funds come via public
agencies. Usually a Public University
may aford education in diferent subjects while a Private University is largely
circumscribed by low of funds from
private agencies. However, it normally
ofers specialized courses of studies
and each university creates a distinct
academic standard and a unique atmosphere. The teachers and instructors
set high standards and ensure that
students achieve those standards too.
Consequently, the students in a Private University are more involved in
academic pursuit as compared to the
heterogeneous group of students in
a Public University. notably, a Private
University being compact and homogeneous in nature can shift gear easily
and introduce market oriented courses
which enable students in making their

and accompanying salaries. Moreover,


private business houses ofer scholarships to brilliant students in a Private
University. Also, meritorious students
are ofered scholarships in a Private
University for afordable education.

Academic Environment

SUbHAnkAr DHAr CHoUDHUry


Vice President, ISEED (International School of
Entrepreneurship Education and Development)

career. Even in this aspect experiences


are not uniform across the globe like in
China, a Public University is a preferred
in terms of reputation also students
prefer Public Universities. In USA on the
other hand Private Universities are the
main choice of students. Having said so
our observation about a Private University is generally applicable in the ield of
education in many countries.

Fee Structure
A Public University being large & mostly
funded by government agencies can
aford a comparatively lower level of
fees structure. The large volume of
students can also compensate the loss
per student in terms of fees. A Private
University does not seem to have a
choice and the fee structure is usually
higher than that of a Public University.
And, the comparatively higher cost of
studies is expected to be recovered by
a successful student from bright careers

A Private University often creates an


environment which is conducive to
achieve academic excellence. The close
knit community of students in a Private
University gets the beneit of smaller
classes and individual attention by professors as the professor-student ratio is
smaller as compared to a Public University where the number of students in a
class is large. Moreover, top notch professors and professionals tend to lock
to a Private University in preference
over a Public University. This phenomenon is now a days noticeable even in
India where well known names in education are found in a Private University.

Education and Economics


An education system operates not in
a vacuum but in an economic environment of a country and as well as
other countries. For instance, if there is
a communication boom, students will
lock to those Universities where the
courses of studies in Communication
exist. Similarly, if there is a an economic slowdown, the tendency will be
to go to an university which is known
for academic excellence and usually a
Private University turns the best it for
a student in such times. It is indeed dificult to make a choice between one or
the other University and in the end, the
market situation seems to be a dominant factor in the choice of a University
and the course of studies.

Professional Courses

Insurance

department in an insurance company.


The entry-level jobs are Management
Trainee, Executive Trainee, Business
Analysts, Actuarial Analyst, Insurance
Analyst, etc. The pay packages in these
jobs can be anywhere between Rs 2
Lakh to Rs 5 Lakh depending on the
recruiting company.
Job openings are mainly found in reinsurance companies, insurance and reinsurance brokers, actuarial irms, banks
and inancial institutions, microinance
companies, etc. Public sector insurance
irms ofer jobs such as Administrative
Oicer, Development Oicer etc.

by Abhay Anand

hen we read or hear the


word Insurance, a few
images that crop up in our
mind include that of typical
agents selling life insurance, health, car
or home insurance. The fact is that the
insurance sector employs over a million
people and more than ive million are
associated with this sector as Agents,
Consultants, Surveyors, Loss Assessors,
Underwriters, Claim Settlers, Salvage
Dealers, Brokers, Sub-brokers, etc.
In the past few years the growth rate
in this sector has been around 20 percent. Indias 1.2 billion population ofers
immense potential for those seeking
careers in unconventional and emerging
areas. Moreover, Indias low insurance
penetration also adds to the potential.
In his article, Opportunities & Potential for Career Development in Insurance Sector, Prof. Kshitij Patukale,
former Director, Insurance Academy
Pune, points out that international phenomenon also shows that this sector
always booms along with a growing
economy as insurance services form the
foundation for smooth functioning of all
business and commercial activities.

Growth Potential
Currently just 6 percent of the population has been covered by life Insurance
while the penetration is as low as 0.9
percent in general insurance.
The government is targeting at
increasing the Life Insurance Penetration to 40%, Health Insurance at 30 %
and General Insurance at 15% of the
population by 2030. This will create a
huge potential for development.
Prof. Patukale adds that after IT, ITES
and BPO, the next boom is in insurance.
In India, this sector will dominate the
next 25 years. The growth is expected to
be horizontal as well as vertical.
As per an ASSOCHEM report, insurance sector requires 30 lakhs of manpower by 2030. Therefore there is an
urgent need for trained professionals
with knowledge and skills of the sector. Many institutions are now ofering
sector-related courses at various undergraduate and postgraduate levels, be it
certiication, diploma or degree.

LeAdING ReCRUITeRS
l
l
l
l
l
l
l
l
l
l
l

A lucrative career-seizing
opportunity
The insurance sector which is on a remarkable growth
trajectory provides unparalleled employment opportunities to qualiied people
Institutions to look out for
Students looking for career options in
organizations dealing with insurance
products can take examinations conducted by the Actuarial Society of India.
Some of the institutions that ofer good
full-time courses are National Insurance Academy, Pune; Institute of Insurance and Risk Management (IIRM),

36

careers

360

aprIl 2014

Hyderabad; International Institute for


Insurance and Finance, Hyderabad and
University of Mumbai.
A number of institutions ofer Distance Learning Courses like Institute
of Actuaries of India, Alagappa University, Annamalai University, Institute of
Certiied Risk and Insurance Managers
(ICRIM) and International Institute for

Insurance and Finance (IIIF).


Industry bodies too have launched
courses. HDFC Standard Life has
launched a three-month Certiicate Programme in Insurance and Management
in collaboration with Manipal Education. On successful completion of the
programme, candidates are appointed as
Sales Development Managers (Retail)
at HDFC Standard Life. Similarly,
Max New York Life has campus tie-ups
with various institutions under which
it selects candidates directly for Summer Internships, Lateral Placements,
Management and Trainee Programmes.

Career options, pay packages


Aspirants can look for positions in marketing, actuarial, underwriting, operations, distribution and in investment

Life Insurance Corporation of India


ICICI Lombard General Insurance
ICICI Prudential Life Insurance
HDFC Standard Life Insurance
Oriental Insurance Co.
Tata AIG General Insurance
Birla Sunlife Insurance
New India Assurance Co.
Iffco Tokyo General Insurance
Bajaj Allianz General Insurance
SBI

Required skills
The most important skill required in
this ield is selling with a passion. You
need high convincing skills to persuade
people to buy insurance policies.
A good grip in Math will come handy
for those who want to pursue risk analysis and actuary. It is also important
for students to not choose insurance
as a career just for making money but
because of the importance insurance
holds for the society.

Costs involved
The average cost of getting a degree
or diploma in insurance is anywhere
around Rs. 1 lakh to Rs 5 lakh per year,
depending on the institution.

Scholarship/Funding
Many of the institutions ofer scholarships to students based on merit. Working professionals have an option of getting funded by their company. Banks
also ofer education loans to students for
pursuing insurance-related courses.

37

careers

360

aprIl 2014

Dr Anupam
Varma
Dy. Director,
BIMTECH, Noida

Q. How do you look at the growth of


Insurance sector in India?

A. Insurance is one of the biggest sectors in Indian economy. By collecting a


premium income of Rs. 340,000 crore
in 2011-12, it contributed to 4.10 percent
of the nations GDP. The sector employs
more than 2 lakh people as oicers and
operational cadre. As per the latest IMF
report on Indian Insurance sector, not
even 10 percent of those employed in
the sector have technical qualiication
and hence the sector provides immense
employability and growth prospect to
those having technical qualiication
such as PGDM (Insurance).

Q. Are courses ofered by BIMTECH


recognized by international bodies?
A. Besides AICTE, the course PGDM
(Insurance) has got accreditation/association from the worlds leading institutions such as Chartered Insurance Institute (CII), UK, and Insurance Institute
of India, Mumbai. Our students are
entitled for 210 credit points for their
respective diploma of ACII /AIII. The
institute facilitates the students to have
additional certiication in LOMA and as
well as IIBA (Business Analyst).

Q. What are the job opportunities for


young professionals in this ield?
A. There are now 54 insurance companies in India and nearly 350 registered
broking companies, which have started
growing with time and promise ample
employment opportunities. Banks are
also selling insurance policies and are
likely to enter into broking space. Leading IT companies recruit students for
domain expert /business analyst assignment. There are a number of consultancy/KPO companies in India that work
for foreign-based insurance/reinsurance companies. They also need technically qualiied candidates.

Professional Courses

actuarial science

Making financial sense of the future


practitioners of actuarial science ix tomorrows inancial impacts. Find out how to
enter a profession with an amazing earning potential
by Abhay Anand

n actuary holds one of the


most important positions in
an insurance business, says P
Santhosh, who founded and
promoted CIFP, a niche insurance and
inancial planning irm in his report
on sector title, Careers in the Insurance sector: Opportunities & Challenges. Graduates in Math or Statistics are suited for this kind of
a job because the work is based
on mathematical and statistical
skills. In the coming times it has
the potential to be one of the
highly paid career options in the
insurance sector.

Demand for actuaries


An Actuary works in insurance irms
like LIC, GIC, ESIC, or Banks, Financial Institutions and stock exchanges.
According to experts, the opening up of
the insurance sector in the country has
pushed up the demand for qualiied and
senior actuarial professionals.

IAI is a statutory body for regulation of


profession of Actuaries in India, established by the government in the Ministry
of Finance, Department of Economic
Afairs. As a consequence, the erstwhile Actuarial Society of India (ASI,
established in September 1944 was dissolved. Since 1979 the ASI has been a
Full Member of International Actuarial
Association (an umbrella organization
to all actuarial bodies across the world).

Objectives of IAI
The objectives are to promote, uphold
and develop the standards of professional education, training, knowledge,
practice and conduct amongst Actuaries. Promoting the status of the Actuarial profession and regulating the practice
by the Members of the profession of
Actuary is part of its mandate. IAI also
promotes, in public interest, knowledge
and research in all matters relevant to
Actuarial Science and its applications.

Professional domain
An Actuary is a business professional who applies mathematical
and statistical methods to deal with
the inancial impact of risk and uncertainty in the ield of insurance, investment, etc. Actuaries mathematically
evaluate the probability of events and
quantify the contingent outcomes in
order to minimize the impacts of inancial losses associated with uncertain and
undesirable events.
A professional having graduation or
Masters degree in Mathematics or Statistics, along with certiicate from Institute of Actuaries in India (IAI), can
get seven-igure salaries in the inancial
sector. Entry-level salary is somewhere
around Rs. 8 lakh p.a.

Institute of Actuaries
of India (IAI)

Associate: Students members who


have passed all the subjects of CT
series and all CA subjects are eligible
to become Associate Member of the
Institute.
Student: Before a candidate starts with
any examinations, he must be admitted
as a student member of the IAI.

Advantages
A student of actuarial sciences has the
opportunity to work as an actuary while
completing the examination process.
Employers often allow study time, pay
exam fees, provide internships, and even
award raises for each exam passed.

ENTRANCE EXAM
The entrance exam is held at least twice
in a year. As of now the planned months
are: December and June.

How to get in?


Around 2,000 candidates enroll with
the IAI as students every year. But the
total number of actuaries available in
India is only about 225. Completing the
actuarial course is considered a diicult
task, with a 2-7 pass percentage depending on the paper.
An aspirant has to irst become a student member of the IAI by qualifying
the Actuarial Common Entrance Test
(ACET).
The course runs in three stages. Student members who have passed the nine

38

careers

360

april 2014

papers in the CT series and all papers


in the CA series are eligible to become
associate members of the institute.
An associate member is admitted as a
fellow member subject to certain eligibility criteria.
He or she must have cleared any two
out of six papers in the ST series and any
one out of six in the SA series, must have
attended the two-day India Fellowship
Seminar on India-speciic legislation,
environments, practices and professionalism, and must also have stipulated
work experience.

Membership
There are four types of memberships.
Fellow: A member of the IAI, on application, is admitted as a Fellow member
subject to passing exams and relevant
work experience.
Ailiate: A Fellow Member, or a holder
of membership considered equivalent
to the Fellow Membership of the IAI, of
any other institution, is admitted as an
Ailiate Member.

Mode of examination
The exam is held online. It is a computer-based examination where the examinees have to be present at their chosen
testing centre administered initially in
41 cities within India at 53 centers.
Structure of the exam
Step 1. Students need to go to the IAI
website (www.actuariesindia.org) and
signup.
Step 2. Fill up the online registration form and make the payment online.
Before you make the payment, make
sure all your details are correct because
no changes would be possible thereafter.
Results
The results are normally declared within 10 days after the exam. The results
would be available on the IAI website.

Courses and eligibility


ACET is applicable to those who plan
to enroll as student members of IAI
and wish to take actuarial examinations
from the IAI. A 10+2 passed, graduate, postgraduate, Engineer, MBA, CA,
ICWA etc with sound knowledge in
Mathematics & Statistics can enroll for
ACET.A student is examined on basics
in Actuarial/Mathematics and Statistics. Logic and problem-solving abilities,
good communication skills and business
awareness will come in handy.

Registration fee for exam


The registration fee is Rs 3,000. This
covers the cost of the study material, the
online exam and the online tutorial.

AKANKSHA JAIN
Tower Watson India, New Delhi

The largest numbers of


interns are seen learning
professional skills in the
benefits section of insurance.
The employment based on
the number of actuarial
examinations passed and
years of qualification in
Non-life sector of insurance
is viewed as most challenging in the Indian markets
Prize!
Prof Diwan Memorial Prize for Entrance Examination- A cash prize of Rs 750/- is awarded for each
of the two subjects (Mathematics and English) of
the Entrance Examination passed by candidates at
his/her first attempt with highest marks.

39

careers

360

april 2014

Passing of examination
The successful candidates are required
to ill the ACET Student Membership
Form and send it to IAI along with the
required documents (attested true copies of education certiicates).
Once the membership is given students are eligible to receive the student
membership number; through that they
can subscribe for the study material of
their selected CT subjects online.
Subjects for examination
Students are required to take 15 subjects (14+1 optional). The subjects are
grouped in 100 series, 200 series, 300
series and 400 series, for details one can
refer to the oicial website of IAI.
Duration
There is no ixed duration to complete
the course as all the 15 subjects are to
be cleared.
In this globalized and volatile economy, the role of actuaries is inevitable.
They devise ways to handle inancial
contingencies. The course has international appeal and comes with a handsome salary and opportunities to work
in a global market.

Professional Courses

Banking and finance

6000+ SALES JOBS IN


ONE SINGLE BANK!
a programme which assures a job, where training is
free and you pay the fees after you get the job

ASSURE YOURSELF a job before you get trained.


Candidates get a good career start in sales

soft skills, communication, and most


importantly customer-oriented sales
technique. According to Jakir Sahab, a
former trainee, the programme has the
best infrastructure and training ever. I
will suggest all my friends to join this so
that they can also reform their career,
says Sahab.

Are you on the banks payroll?


by Team Careers360

itin Putcha, Vice President,


ITM Group, inds himself in an
enviable position now-a-days.
Instead of chasing companies
for jobs for his students he is chasing
students now. We are not able to ind
enough students to ill in the vacancies,
says Putcha.

What is on offer?
ITM Skills Academys Retail banking
Sales programme is a short residential
course (26 days to 2 months depending
on the job proile). The institute says
the entire training cost is borne by the
employer at the initial stage. It is recovered once the candidate joins an organization. Before leaving the academy, the
candidate has a Joining Letter in hand
says Dr Kunal Nagotkar, Product Head,
ITM Sales Academy.

Where can you study?


The programme currently runs in seven
campuses. Greater Noida campus takes

care of candidates from the North,


while Warangal is for South candidates, Raipur for East and Central and
Vadodara campus for the West zone.
Other campuses available are at Bangalore, Chennai and Nagpur.

An interesting aspect of the course is


that all candidates recruited through the
sales academy are on the banks payroll
and not on any third party payroll or
on a contractual basis. Hence they are
entitled to all organizational beneits.
The job proile is related to sales.

Is it easy to get in?


Dr Nagotkar says, ITM receives around
1400+ applications per month out of
which 650 candidates inally make it to
the job proile. So on an average 50% of
those who apply qualify. In an opportunity-starved nation like India, it is a good
beginning. Candidates are interviewed
locally and sent for one-month residential training programme to the nearest
ITM Sales Training Academy.

What is being taught?


The faculty says this programme changes a candidates attitude towards sales
proile. The programme curriculum and
training pedagogy are designed in such
a way that it gives candidates a perfect
blend of product knowledge, industry
rules and guidelines, company ethos,

40

careers

360

april 2014

What do I get as salary?


The average salary is from Rs. 1.6 to
2.4 lakhs per annum, depending on the
location of work and work experience.
Travel allowances, mobile expenses and
incentive structures vary as per organization norms and are mostly exclusive of
the above mentioned package.

What is in store for the future?


According to Prof. PV Ramana, Founder, ITM group, from 2014-15, the ITM
Sales Academy is expected to launch
Probationary Oicer Program at their
Greater Noida and Vadodara campuses.
Courses for other domains are also on
the anvil. So heres a course that gives a
job even before you join. A tough job, but
a rewarding one

Professional Courses

BANKING AND FINANCE

COURSES AND INSTITUTIONS


Programme

Institute

weblink

Postgraduate Diploma in Banking & Finance

Federal Manipal School of Banking


(FMSB), Bangalore

www.federalbank.co.in/federal-manipal

Post Graduate Diploma in Management


Financial Markets

National Institute of Financial


Management, Faridabad

www.nifm.ac.in/

PGDM - Banking, Insurance & Financial Services

Institute of Public Enterprise, Hyderabad

www.ipeindia.org/

Post-Graduate Programme in Securities Markets

National Institute of Securities


Markets, Mumbai

www.nism.ac.in/

CRISIL Certified Analyst Programme

CRISIL, Mumbai

http://crisil.com/ccap/

Post Graduate Program in Global


Financial Markets

BSE Institute, Mumbai

http://pgpgfm.bsebti.com/index.html

Chartered Financial Analyst

CFA Institute, USA

www.cfainstitute.org/

CIMA Certificate in Business Accounting

Chartered Institute of Management


Accountants, Mumbai

www.cimaglobal.com

Company Secretary (CS)

Institute of Company Secretaries of India www.icsi.edu/Home.aspx

Charted Accountant (CA)

Institute of Chartered Accountants


of India

www.icai.org

Cost Accountant (CMA)

Institute of Cost and Works Accountants


of India

http://icmai.in/home

TimesPro HDFC Bank Modern


Banker Program

Times Pro, Multiple locations

www.timespro.com/banking-courses/
modern-banker-program

PG Diploma in Retail Management,


PGDRB, IFBI Axis Bank Program

Institute of finance banking


and Insurance, Multiple location

www.ifbi.com/pgdrb.aspx

Master of Financial Management

University of Mumbai

www.mu.ac.in/

Master of Commerce Integrated with


Finance & International Business

Gujarat University

www.gujaratuniversity.org.in

Bachelor of Management Studies

Shaheed Sukhdev College of Business


Studies, University of Delhi

www.sscbsdu.ac.in

Insurance (General & Life)

Institute of Insurance and Risk


Management, Hyderabad

www.iirmworld.org.in

Insurance & Management

National Insurance Academy, Pune

http://niapune.com

Actuarial Science

Bishop Herber College, Trichy

www.bhc.edu.in

Insurance & Banking (BA)

Amity University, Noida

http://amity.edu

Insurance Business Management

BIMTECH, Greater Noida

http://bimtech.ac.in

M.S Insurance

National Law University, Jodhpur

www.nlujodhpur.ac.in

MSc - Actuarial Science

Amity University, Noida

http://amity.edu

General Insurance Law and Practice

Tamil Nadu Dr. Ambedkar Law


University, Chennai

www.tndalu.ac.in/

Insurance Management

Pondicherry University

www.pondiuni.edu.in

Associateship

Institute of Actuaries of India (IAI)

www.actuariesindia.org

41

CAREERS

360

APRIL 2014

Professional Courses

DESIGN

Prof. Mike Knowles

Professional Courses

Dean, Sushant School of Design


Ansal University

DESIGN

Where
Creativity
makes magiC
The Indian design industry is growing fast and the demand for trained design
graduates is also going up. Heres how you can plan your career in design...
by Merril Diniz

n April 2006, Rahul Mishra, a textile designer from NID, made an


impact at Fashion Weeks gen-next
show. His collection of mundu
inspired western apparel of 100 percent Kerala handloom with reversible coats, impressed the very hard-toplease Albert Morris, a representative

of Browns, a premier store in London,


(which houses Sabyasachis designs).
In 2014, the boy from Malhausi, a village near Kanpur, won the International Woolmark Prize, irst awarded to
renowned designers Yves Saint Laurent
and Karl Lagerfeld in 1954. The prestigious contest can be entered by invitation only, and the prize money in 2014
amounted to INR 60 lakhs!

44

CArEErS

360

AprIl 2014

According to Pradyumna Vyas, Director-NID, Rahuls win is a shot in the


arm for the Indian design industry. So is
Forbes Indias 2014 30 Under 30 list,
which featured four designers including Moneet Chitroda, a senior designer
(interiors) at Renault Technocentre
in Paris. At 28, Moneet is the Groups
youngest-ever senior designer, hired for
his impressive portfolio.

BrIngIng ouT InnEr CrEATIVITY IS An InTEnSE TASK

Lab-based Learning (top) students at nid practise the mantra learning by doing across
programmes like Communication design, Transportation design and Textile design; (left) a student of
a Hair and Make-up course at the neeta Lulla school of Fashion at the Whistling Woods campus in
Mumbai; students experiment in the classroom at the one-year-old Parsons isdi campus in Mumbai

IT companies hiring designers

Public school campuses grow

While there are no oicial igures on how


many designers India needs in the next
decades, according to several reports,
technology majors like Microsoft, Cognizant, HCL and Wipro, e-commerce
giant eBay India and the local research
laboratories of SAP and HP are headhunting at design schools, seeking to
hire graduates who can enhance the
appeal of their products, sites and services. Toshiba hired two product designers from NID for INR 38 lakhs to work
at their design department in Tokyo, an
ofer unheard of in design placements.

As the design industry grows, so has


the demand for trained designers. The
design education landscape in India
is expanding with a rich diversity of
courses, USPs and approaches. Today,
NID has three campuses. Its main campus in Ahmedabad ofers both UG and
PG programmes, one at Gandhinagar
ofers unique PG programmes like Toy
and Game design and Lifestyle Accessory design, and its Bangalore campus
ofers IT-integrated courses. NIFT has
15 campuses, including Shillong, Jodhpur and Kangra ofering a variety of

45

CArEErS

360

AprIl 2014

There is only one goal to overcome, and


that is embracing the importance of design
education in todays world. Once students
accept what a great step they have taken
in choosing design and equally important,
parents feel the same way, the job is done.
Of course, the basics of discovery need
gentle nurturing and special attention. For
young people, most of whom were told at
the age of 12 that art and design is of no
use, making sure they dig deep and bring
out the great inner creativity that was
sealed up so long ago, is our irst intense
task. But when that happens and they ind
that inner well wow! What gushes forth is
wonderful and inspiring.
Internationally, design courses attract
attention because great design and more
importantly Design Thinking are seen as
the catalysts for every career possibility.
It is vital that when looking at design
schools you ensure that the faculty are
internationally trained by and large or from
one of the better design schools in India.
Equally, although all schools will stream
their courses post foundation, ensure that
the broader mentoring is grounded in the
holistic approach to design.

DESIGN

Director, National Institute


of Design (NID )

Budding designers must have


creative ability and aesthetics (as
these get the attention of people),
an analytical mind, empathy, an
openness to new ideas, a point
of view, and general awareness
and observation of people, society
and technology around you. And
finally, you must be passionate!

Hemant Suthar

aT WOrK students of Visual Merchandising at Pearl academy, Fddi and other institutes are taught to
create window displays like the one above; a student at ansal Universitys sushant school of design in
gurgaon creates a blueprint (Midddle); a fashion design sketch by a niFT student (far left)

programmes. FDDI with eight campuses is especially strong in the technical


aspects of shoe design, while aiming to
build on its design training.

Making a mark
A host of private institutes are making
their presence felt by ofering diverse
approaches. Srishti in Bangalore
encourages students to question and
design, keeping real-world problems in
mind. Pearl Academy, with ive campuses, has established itself as a household name, and has a strong connect to
industry trends. The Indian Institute
of Arts & Crafts, in Jaipur has a strong
focus on Indias rich craft heritage. The
IITs ofer MDes programmes at its four
campuses, while CEPT in Ahmedabad is
in a league of its own, with its researchintensive approach.

global footprint
International design schools are also
setting up schools in India. DSK Supinfocom in Pune, which is strong in product, transportation and game design
was set up by a French institute, while
Parsons Indian School of Design And
Innovation (ISDI) is associated with
Parsons New Design School, a premier
institute in New York.

Making the right choice


Design professional Vivek Ravunniarath,

Muhabit ul haq

Is a degree important?
who attended Pearl Academy, recalls,
When I inished school, I only knew
about NID and NIFT. I didnt get
through either of the schools but I heard
of Pearl. I took a few weeks intensive
sketching lessons because I knew it was
my weak sketching that prevented me
from getting through NID/NIFT. After
the lessons, I gave the Pearl exam and
cleared it. Lucky for Vivek, in retrospect he is glad he attended Pearl as it
provided him access to the real industry.
Many like Vivek, may not ind seats in
public institutions like NID, NIFT and
the IITs, and will need to look at options
in the private schools.

While NID awards diplomas at the UG


and PG levels, NIFT and some others institutes ofer degrees. However, it
is important to understand that unlike
courses like Engineering or Medicine,
in the design ield it is not the degree,
but your capabilities as a designer that
counts. Radha Kapoor, Founder of Parsons ISDI shares, When we had several round tables with industry heads
and they felt it was not necessary to
have a degree, but our Indian mindsets
demands it. Design is a more practical
experience and the portfolio that you
build. There is no universal regulatory
body for design education.

How to enter the ield

CHooSIng A DISCIPLInE

Undergraduate programmes in India,


typically range between three and four
years. Students who have passed or who
will appear for qualifying examinations
in 10+2 or equivalents like AISSCE, IB
and ISC during the academic year of
admission are eligible to apply.

Kicking of with a Foundation Course,


students get savvy about basic design
principles. But by the end of the irst
or second year, some students rue their
choice of programme, hence it is very
important to choose your discipline
carefully. The best way to know your

46

CArEErS

360

AprIl 2014

design interest is to ask established


designers. Websites like corolot.com
feature the proiles and portfolios of
design students, faculty and professionals from around the world. Your answers
may be a few clicks away!
POPULAR OPTIONS
Textile Design
One of the earliest programmes in India,
it trains you in the technical and creative aspects of design, and is about the
development of fabrics - the raw materials used to create textiles. Students are
introduced to various textile technologies like weaving, printing, embroidery
and dyeing, and the fundamentals of
graphic software and its usage for image
creation. Expect regular ield visits and
internship with textile mills, printing
units and other processing houses.
Fashion Design
This programme teaches you the fundamentals of apparel design, and comprises both technical and creative skill

aesthetics as well as technically strong


across the materials used. The range of
accessories includes Jewellery, Home
and interior products, Fashion and lifestyle products like bags and luggage, and
Corporate and oice products.

Founder, Fractal Ink Design Studio


Founder Member, Association of
Designers in India (ADI)

Pradyumna Vyas

Professional Courses

Personality development and not


just design skills, is important. You
must understand the clients brief
and be able to express your ideas,
because clients can be pushy.
So, you need to fight that out!

development. This includes fashion


sketching, creative design, computer
applications, draping, and pattern drafting. The apparel industry spans from
the export market and couture, to pret
(ready-to-wear) clothing and niche
segments. Institutes like NIFT ofer a
logical, sequential, hands-on experience enables students to conceptualize
designs, make patterns, drape and construct garments of impeccable quality.
Lifestyle accessory Design
Accessory Design is gaining importance
as a course taught in design schools,
polytechnics and training institutes.
Typically, products of companies are
customized to suit seasons, regions, lifestyles and culture, and hence require
talented designers who are good at

47

CArEErS

360

AprIl 2014

Product Design
From pens to kitchen appliances, Product Design is the stream that trains
designers to create objects of utilitarian value. Product Design involves an
understanding of materials, processes,
ergonomics, human behaviour and systems, and the product designers role is
constantly growing as she/her understands the larger implications of products, and the relationships with users.
This course helps you develop technological skills, manufacturing skills and
design management, all three key ingredients in product design.
Interiors, space and
furniture design
Contrary to the notion that interior
design is about decorating homes, professionals in the ield can be found working on all kinds of spaces. For instance,
you may need to design the interiors of
a hospital, keeping all aspects of healthcare process in mind. In fact, homes
form a minority of spaces that interior
design professionals work in. Commercial interior spaces include: oice spaces; institutions (public & private); colleges and schools; Retail spaces (malls,
shopping centres, department stores,
speciality stores, visual merchandising,

Radha Kapoor

In todays competitive world, it


is important to have the correct
knowledge, technical know-how,
and global exposure to be able to
excel in the industry. Fashion students must focus on these points
while choosing their school

creativity. It is not compulsory, but a


good one can impress the jury. Designer
Ritu Beri wore a sweater she knitted to
her NIFT interview. She got in!

Founder, Parsons Indian School of


Design And Innovation (ISDI)

DESIGN

Fashion Designer & Founder,


Whistling Woods Neeta Lulla
School of Fashion

Neeta Lulla

Professional Courses

How do we commercialise
design? How do we get designers
to monetize their skills? This function has been highly undervalued
but we are now seeing a boom in
technology and design innovation,
and we are actually seeing companies appointing Creative Officers

DESIgn SCHooL & BEYonD


showrooms, kiosks, exhibitions);
Healthcare facilities (hospitals, clinics;
labs;) Hospitality & wellness centres
and Industrial facilities like factories.
Communication Design
A programme that is well-established
at design schools in the US and Europe,
Communication Design is gaining
prominence at Indian design institutes
because of the vast job scope. Just as
fashion designers use textiles as raw
material to create clothes, Communication Designers use images, visuals and
video as raw materials, to communicate
ideas, advertise and promote products
or services. For instance, companies
look for a logo that will be etched in
the memories of consumers forever.
Think Apple, Nike or the Olympics. This
upcoming area known as brand identity
needs professionals with design skills
and strategic thinking, a winning combo.

Allied fashion programmes


Over the last decade, fashion industry has demanded professionals who
understand the fashion business, but are
equipped with speciic skills like marketing, styling, visual merchandising and
communication. Neeta Lulla, Founder
of the Neeta Lulla School of Fashion at the Whistling Woods campus,
Mumbai shares that allied fashion programmes ofered today, include, Fashion
Marketing, Pattern drafting and sewing techniques, Couture inishing and

PrOFessiOnaL POrTFOLiO Mannequins dressed for the festive season by visual merchandising professional shammi raghuvanshi from Pearl academy (above); Custom-designed and created home furnishings by textile designer Chandrashekhar bheda from nid (Top right); Fitness band goquii designed from
product to logo, and more by Fractal ink design studio, co-founded by nidian Hemant suthar (right)

customization, Personal Styling And


Grooming, Fashion Photography, Hair
And Make Up, and specialized courses
like Celebrity Styling For Films And TV,
Draping, Pattern Making And Apparel
Construction, and Digital Fashion using
CAD, and Illustration.

Communication Ability, English Comprehension, Analytical Ability and General Knowledge and Current Afairs, and
is a 150-mark test. The Creative Ability Test (CAT) that gauges creative and
innovative aptitude through colour and
illustration, is a 100-mark test.

SELECTIon ProCESS

NIDs Design Aptitude Test is a threehour 100 mark paper which tests Design
Problem Solving, Visual Sense, Observation & Perception, Environmental
Awareness, Mental Ability and Communication skills, through a range of
visual and textual questions.

Most design institutes have a written


test, followed by a studio test.
Level I: Top entrance tests for Bachelors programmes
CEED (IITs): The Common Entrance
Examination for Design (CEED) is
an all India examn conducted by IIT
Bombay, on behalf of the HRD Ministry, for admission to Master of Design
courses ofered at four IITs (Bombay,
Delhi, Guwahati and Kanpur). The test
assesses your design aptitude involving
visual perception ability, drawing skills,
logical reasoning, creativity, and communication skills.
NIFT: NIFT conducts a Paper-Based
Test (PBT) entrance for its BDes
courses, comprising two parts of three
hours each. The General Ability Test
(GAT) comprises: Quantitative Ability,

48

CArEErS

360

AprIl 2014

FDDI: You must appear for the Computer-based All India Selection Test
(AIST), which test you in Math, General
Science, English and General Awareness. Application deadline is May 20,
and the exam is on June 14, 15 and 16.
Pearl Academy conducts two all India
tests for its ive campuses. Design Aptitude Test examines your aptitude for
creativity, drawing, design ability, power
of observation and imagination, sensitivity to environment and communication skills, and the General Proiciency

Test judges English language proiciency, Language Ability, Logical reasoning,


Quantitative ability, Data Interpretation, basic Math, etc. The exam is usually in June 2.
Symbiosis Institute of Design conducts
the Symbiosis Entrance Test (SET),
which allots 150 marks for design aptitude. Online registration closes on April
13, 2014 and the test will be in May.
Level II: Creative test
Almost all design schools conduct a studio test, which gauges your creative ability, conceptual thinking, drawing skills,
problem-solving approach and ability to
work with various materials. The studio
test may be divided into two-three parts
such as doodling/sketching, observation
test and a 3D modeling section where
you need to create something with materials like fabric, clay and even waste.
The test is followed by an interview
with a jury, who reviews your 3D model.
Institutes like DSK Supinfocom in Pune
have a portfolio review. Your portfolio
can include sketches, websites, fashion design, anything showcasing your

Choosing the right institute


The cost of a good design programme
ranges between INR 4 to 25 lakhs (for 3
to ive years). Factor in that course fees
do not include the cost of buying materials used in projects and showcases, and
these must be billed out of own pocket,
or else ind a sponsor who can fund
your project. According to NID Director
Vyas, key aspects comprise faculty who
must have stellar industry experience
as well as conceptual bent of mind. The
learning environment plays an important role, as this is a lab and experimentbased learning as opposed to lectures.
Well-equipped labs and creative spaces
to do your work is a must. Your campus
must be connected to industry and society, as design cannot work in isolation
or be learnt from a textbook. Beware
of schools that lack infrastructure and
make tall promises. Speak to alumni,
visit the campus and meet faculty and
students for insights.
Learning by doing
Be prepared for some de-schooling!
You will experience a shift from lecturestyle classes to hands-on, studio mode of
teaching, which takes some getting used
to! Expect discussions, ield trips, realtime projects and working in the ield.
Exchange programmes are common at
design schools, with international tieups, as there is nothing more refreshing
for a design student than learning in a
new environment.

49

CArEErS

360

AprIl 2014

Employment options
Unlike in ields such as management,
most design pass-outs prefer working
independently. However, it is a good
idea to gain work experience and then
branch out on your own. The recruiting canvas is wide, ranging from export
houses, buying houses, design studios
and corporates, to automobile companies, architecture irms and design
labels. IT companies, today, are ready
to shell out up to INR 18 lakhs to snatch
a good design student, and according
to Pradyumna Vyas, Director NID,
across the board companies are willing
to pay more today, than ever before.

Smart tips
Once you enter design school, building
up your portfolio (online and oline), is
a must, so you are ready with a showcase
for recruiters at placement time. It is
important to develop your understanding of business and inance management
during your course. Design entrepreneur Vivek learnt this the hard way. For
a designer who is a business owner, the
smart thing to do is to assemble hardcore business managers, because a combination of skillsets will make your more
successful! Students can also join the
Association of Designers of India (ADI),
(www.adi.org.in) for mentoring, design
competitions and festivals. Formed by a
group of professional designers, you can
beneit from their experiences!

Professional Courses

DESIGN

LIST OF PROMINENT DESIGN SCHOOLS


Institute

Course

Duration Website

NIFT (15 campuses)

BDes (multiple courses) & MDes, MFM

4/2

www.nift.ac.in

NID (3 campuses)

Graduate Diploma Prog (GDPD) & Post


Grad (PGDPD) (multiple courses)

4/2.5

www.nid.edu

FDDI (8 campuses)

BDes( multiple courses); MDes,

4/2

www.fddiindia.com

CEPT, Ahmedabad

Bachelors in Interior Design; Masters

5/2

www.cept.ac.in

UPES School of Design Studies

B.Des. (interdisciplinary) & MDes (Transportation; Industrial; Product; Interiors)

4/2

www.upes.ac.in/school-of-design-studies(sods)

Symbiosis Institute of Design, Pune

B.Des (Fashion; Communication; Industrial; Textile; Fashion Communication)

http://sid.edu.in/

IIT Bombay (IDC)

M.Des.(Master of Design)

www.idc.iitb.ac.in

IIT Delhi (IDDC)

M.Des.(Master of Design)

www.iitd.ac.in

Pearl Academy (5 campuses)

BA Hons. (Multiple courses)

http://pearlacademy.com/

Parsons ISDI (Mumbai)

UG Diploma (Communication;Fashion:
Interior;Product);PG Diplomas(2 courses)

4/1

www.isdi.in

Institute of Apparel Management, Gurgaon

UG & PG progs (Fashion & Lifestyle;


Fashion Art & Photography etc)

3/2

www.iamindia.in

DAIICT-Ahmedabad

M Design (Communication Design)

www.daiict.ac.in

DYP-DC (Dilip Chhabria)

UG Program in Automobile Design;


Multiple PG programmes

www.dypdc.com/

Apeejay Stya University, Sohna

B Des (Space; Lifestyle; Media) &


Integrated MDes

4/5

G.D.Goenka (School of Fashion & Design)

BSc/ BDes/ Integrated MSc (Fashion/


Communication/Interior/Product)

Srishti, Bangalore

Foundation studies, UG & PG Diplomas

MAEERs MIT Institute of Design


Apeejay Institute of Design

http://university.apeejay.edu/schools/sdva/

3/4/5 www.gdgoenkauniversity.com/schoolofdesign/
1+3+2

http://srishti.ac.in/

UG,PG Diplomas (Industrial;Comm progs)

4/2

www.mitid.edu.in/

BDes (Fashion; Animation & Multimedia;


Interior; Graphic); M Des

4/2

www.apeejay.edu/aid/

Amity Institute of Fashion Technology, Noida BSc (Fashion {Des/ Technology/ Communication}, Textile) Masters

3/2

www.amity.edu/asft

DSK Supinfocom, Pune

Foundation Advanced (Industrial, Video


game, animation)

3/2

www.dsksic.com/

Raffles Design International, Mumbai

Diploma or Bachelors (multiple courses)

2+1

www.rafflesadmin.com/india/index.asp

Neeta Lulla School of Fashion

Diploma in Fashion (Illustration; patternmaking; merchandising; costumes)

Sushant School of Design (Ansal University)

B.Des (Fashion & Textile; Visual Comm;


Product; Interiors), MA (Design)

4/2

http://ansaluniversity.edu.in/sushantschool-of-design.php

ModArt International (2 campuses)

Fashion Design Degree; Masters in


Fashion Management

3/2

www.modart-india.in/

Raffles Millenium (Delhi)

Diploma or Bachelors (multiple courses)

2+1

http://raffles-millennium-delhi.com/delhi/

50

CArEErS

360

AprIl 2014

www.wwineetalulla.com/

Professional Courses

LEGAL STUDIES

Perfecting the practice of Law


Rohit Gautam

Prof.
Harpreet
Kaur

Do you want to be part of settling conlicts, not on the


battleield, but in the courts? Or witness mega deals in
the boardrooms? Legal education paves the way...
by Rajaram Sukumar

aw has a unique selling proposition, says Prof. S. Shantha


Kumar, Director of ITM Law
School, ITM University. Only
Law graduates can adorn the oices in
all the three organs of the Government;
namely the Legislature, Executive and
the Judiciary. Other graduates may
occupy the high oices of Legislature
and Executive, but not in the Judiciary,
he says. This is precisely the reason
why it is often said that a Law degree
can open the door to a wide variety of
careers, which other degrees might not,
Prof. Kumar sums up.
As a profession, Law is not limited
to the Legislature, Executive and the
Judiciary, either. Since 1991, India has
seen vibrant changes in laws covering
the whole range of inancial activities in
the country, including industry, media,
Intellectual Property Rights, Information Technology, data protection etc.
Moreover, global spend on the legal services has increased dramatically in the
last few years, impacting recruitment
trends as well. The paradigms of choosing a career are changing and so are
the opportunities in the market. Likewise, Law students are now not wary
of exploring non-traditional careers to
make a mark in their professional lives,
says Suruchi Maitra, Vice President HR, UnitedLex Corporation, a global
legal and data solutions provider.

Gateway to Law
Getting a Bachelors Degree in Law, or
LLB, is the irst step to make a career
here. It can be a 3-year or a 5-year Integrated Degree. Bachelor of Law (LLB)

National Law
University,
Delhi

is a traditional three-year degree, which


students can pursue after completing
their Bachelors degree. Bachelor of Arts
Bachelor of Law (BA LLB) is an integrated degree for students whose objectives are very clear. With this course,
students will be able to focus more.
Besides theoretical knowledge, students
are also given practical experience of a
court, opines Dr Thomas Mathew, CoConvener of CLAT 2014 Committee,
Gujarat National Law University. You
have three types of institutions to study
these courses: Public university departments/colleges; National Law Schools
and private institutions.

Not just mugging-up

5-year versus 3-year LLB


National Law Schools follow the 5-year
pattern under which a student is awarded BA or BSc Degree at the end of 3
years and after 5 years, an LLB degree.
They generally follow the semester system, though the NLSU Bangalore has a
unique trimester system.
Under the semester system a student
undergoes 10 semesters of study and
each semester has 5 subjects each. In

Prof. S
Shantha
Kumar
Director,
ITM Law School,
ITM University

52

Other graduates
may occupy the high
offices of Legislature
and Executive, but
not in the Judiciary. A Law degree
can open the door
to a wide variety of
careers, which other
degrees might not

CArEErS

360

AprIL 2014

Better course structure, pedagogy, and


better career options
are a few advantages of 5-year
courses. Students
join them by choice
because they know
that such courses
will lead to their
overall development

the last 2 semesters the candidates may


be allowed to take some electives of
their choice. Some of the most popular
electives include Advanced Intellectual Property Law, Corporate Finance
Law, and Capital Market Regulation
etc. By the time the course is over they
would have covered roughly 50 subjects
including one project in each subject.
The 3-year LL.B programme is open
only to those with an undergraduate
degree. Delhi University, University of
Calcutta and many other institutions
ofer it. Unlike the National Law Schools
there is no age limit for this course.
RGSOIPL of IIT Kharagpur ofers a

LegaL education in india has really arrived in a big way with nLus at the forefront of change

six-semester, three-year full-time residential LLB Programme leading to the


Degree of Bachelor of Law with specialization in Intellectual Property Rights.
Better course structure, pedagogy,
internships, exposure and better career
options are a few advantages of 5-year
courses. Students join them by choice
because they know that such courses
will lead to their overall development.
3-year degree course is opted by those
who want to a career as a lawyer, as an
academician or want to join judiciary,
says Prof. Harpreet Kaur of NLU Delhi.

The objective of integrated courses is


to give students advantage of knowledge
of two streams. This opens avenues for
students to opt for diferent PG courses
if they decide not to have a career in Law.
For example, if a student wants to have
career in management and wants to do
MBA, doing BBA LLB or any integrated degree will be advantageous for him
because knowledge of law is a must in
the ield of management. Management
courses taught under BBA.LLB will be
an additional advantage for them, adds
Prof. Harpreet Kaur.

53

CArEErS

360

AprIL 2014

Studying Law for three or ive years


doesnt mean that you get buried under
tomes of Indian Penal Code or Intellectual Property Rights. Internships and
moot trials help you blend theoretical
knowledge with practical challenges.
In the irst two years you spend time
on conducting mock trial courts and
from the third year onwards you work
with NGOs, Supreme Court and High
Court Judges, companies, law irms,
both national and international. Now
my students are defeating moot court
teams of Harvard and Yale, Cambridge,
says Prof. (Dr) Faizan Mustafa, ViceChancellor NALSAR Hyderabad.
Some premier world-class moots
include the Phillip C. Jessup Moot Court
Competition, Willem C. Vis arbitration
and national competitions include the
KLA moot, NUJS HSF moot etc.
Another important feature of National
Law Schools is the compulsory internship/training programme at the end of
every semester. This encourages students to conduct original research and
inculcates in them the art of presenting a
particular subject before the class.

Higher studies and research


Law Schools as well as traditional universities like Delhi University ofer
Masters programme, LLM. This is
open to candidates who have passed
their Bachelors degree in Law. It enables a candidate to specialize in his/
her area of choice like Constitutional
Law, Labour Law, Human Rights Law,
International Law, Intellectual Property Law and Corporate Law. In most

Professional Courses

LEGAL STUDIES
Rajesh Chawla

universities this is a 2-year full-time


programme divided into 4 semesters.
The last semester is devoted to writing a dissertation under the supervision
of a professor. NLS Bangalore ofers
LLM with specialization in Business
Laws and Human Rights, while NALSAR University of Law Hyderabad is
known for its LLM with specialization
in Intellectual Property Law and also
Corporate Law.

One-year versus 2-year LLM


Law institutes across the country have
started ofering one-year LLM, after
UGC issued guidelines to run the programme. Rukmini Sinha, who aims to
join the Judiciary Services, feels that
doing a 1-year LLM programme will
equip her to give the judicial services exam with more conidence, than
a Bachelors course. You save a year,
which you can use to pursue some
other course. Also, the law profession
is all about study. The more you study
intensely, the more beneits you can get,
she explains. Many countries have the
one-year LLM programme. With this
kind of programme, students can choose
to stay in India and pursue LLM programme, says Prof. C. Raj Kumar, VC,
OP Jindal Global University.
The Bar Council of India is opposing the existence of two-year LLM programe along with one-year LLM programme. There is one objection from
our side. Still there are two types of
courses. There should be uniformity.
If you think that any institution is it to
impart one year LLM course, permission should be granted, says Manan
Kumar Mishra, Chairman, Bar Council
of India.

Research programmes
Very few universities in India ofer
MPhil degree in Law. However, NALSAR Hyderabad has a one-year MPhil
programme with special focus on teaching and research. PhD programme in
Law is ofered at many universities
including Delhi University, Madras
University, Calcutta University, Bombay
University, Nagpur University, National Law School Bangalore, NALSAR
Hyderabad, NUJS Kolkata and NLU
Jodhpur. The minimum qualiication is

the PRoFeSSion of Law makes it imperative for you to study deep and wide throughout the career

Suruchi
Maitra
Vice President,
Human
Resources,
UnitedLex
Corporation

The paradigms of
choosing a career
are changing and so
are the opportunities
in the market. Likewise, Law students
are now not wary
of exploring nontraditional careers to
make a mark in their
professional lives

LLM with 55% marks. Generally this


calls for 3-5 years of original research by
the candidate under one or more supervisors on an unexplored area in law.
Just a handful of universities including
NLU Delhi, Nirma University Institute
of Law, Jamia Millia Islamia University,
Jammu University and Damodaram
Sanjivayya NLU ofer PhD programmes
in Law. India has a long way to go as
far as doctoral studies are concerned,
laments Prof. Faizan Mustafa. The
quality of PhDs in India over the years
has gone down. So the quality is the
main concern. In order to have quality
we are over-quantifying, he says.

54

CArEErS

360

AprIL 2014

National Law entrances


If you want admission to National Law
Schools for a UG degree, you will have to
appear for the Common Law Admission
Test (CLAT). Most other Law colleges
give you admission through Law School
Admission Test India (LSAT-India) or
institute-speciic tests.
To apply for CLAT, you should have a
10+2 or equivalent qualiication from a
recognized Board. Minimum cut-of is
45% marks in aggregate. There is a 5%
relaxation in marks for eligible categories. You can also apply if you are awaiting results. But at the time of admission,
you must submit proof that you have
passed the qualifying examination with
necessary marks.
You should not be more than 20 years
of age as on July 1 of the year of admission to 5-year Integrated LLB course.
There is a relaxation of two years in age
for eligible categories.
LSAT-India doesnt have any minimum eligibility but the candidates must
check the eligibility requirements of the
participating Law Schools and ill the
admission form accordingly.
There are also institute-speciic
entrance tests like the All India Law
Entrance Test (AILET) for admission
to National Law University, Delhi and

Professional Courses

LEGAL STUDIES

Q. What challenges do you face as a


Vice Chancellor?
A: Heading the countrys best Law
University is itself a challenge because
there are 15 others who are in a close
competition. These islands of excellence are getting the best students and
to teach the best students we do need
the best faculty. Even though NALSAR
has good faculty and I am proud of my
teachers, still like any other professional course, we are also not getting the
quality of faculty that students now-adays demand.

Q. Why is it so?
A. Indian Universities do not have
good teachers because my students
of fourth year will get a package of
Rs 30 lakhs or so today so they will
not do Masters. If they will not do so
somebody from not that great a law
college or department will do Masters
and teach future Law students. So is
the case with institutions like IITs and
other good universities. So, it is a challenge to get the faculty who can deliver.

Q. How do Indian Law Schools compare with global players?

A. Now we are not only competing


in India we are thinking how to compete with the best Law Schools in the

Symbiosis Entrance Test (SET) for


admission to Symbiosis Law School.
The admission to PG programmes at
NLUs is done through CLAT, just as it is
done for the UG programmes.
HOW TO CRACK NATIONALLEVEL ENTRANCE EXAMS
Cracking the national-level entrancels
like CLAT, LSAT, AILET and SET is
the irst step to a rewarding career in this
challenging profession.
Prof Hema Raman, Director, Sri Ram
Law Academy, Chennai advises students who are juggling their preparation for Board Exam as well as CLAT, to
balance the two. The focus should be on
studying all components of CLAT right
now, as they will have only one months
time after the Boards, she added.

world. Now my students are defeating


moot court teams of Harvard and Yale,
Cambridge, etc. It gives me satisfaction
that the education we are imparting
at NALSAR is at par with the best
Law schools of the world. Legal education in India has really arrived in a
big way. But, mere moot court performance does not make us a Harvard or
Yale. Their faculties are entering into
specialization, new courses are being
developed on a routine basis and new
frontiers of knowledge are conquered
on a daily basis. In India we are not
getting people even in the core subjects
because academics is not an attractive
option because of the packages students get from the corporate sector. We
need to enhance the salary of teachers
three to ive times.

Q. Any unique academic practice


being followed at your University?
A: When I took over in 2012 out of 50
courses 47 courses were compulsory, I
introduced large number of electives.
I introduced MBA specializations like
Court Management, Corporate Governance, Innovation and Sustainability Management, Masters in Aviation
Law and Air Transport Management.
Similarly I introduced an innovative
Masters in Telecommunication Laws.

On preparation strategy, experts say


that for English, one should focus on
grammar and vocabulary. For Math, all
elementary chapters such as Time and
Distance, Time & Work, Proit & Loss
etc., are important. For GK, both current afairs as well as static GK deserve
attention. For Logical Reasoning, one
should focus on critical reasoning and
for Legal Aptitude, focus should be on
legal reasoning problems.
CLAT has introduced 0.25 negative
marking from 2013. This has knocked
out the luck factor, says Prof. Hema.
It has not had any adverse efect, on
the contrary, luck factor has been eliminated and only the truly deserving ones
make it to the Law Schools, she says.
Akshi Rastogi, who got the 6th rank in
CLAT 2013, says its important for the
aspirants to devise their own strategy.

56

CArEErS

360

AprIL 2014

Prof. (Dr) Faizan Mustafa


Vice-Chancellor NALSAR Hyderabad

We also revamped our project system.


Court Management started in US in
1969 but nobody in India thought of
having a Court Management course,
High Courts are recruiting Court Managers but they are ordinary MBAs, you
need MBAs who understand Indian
Judicial Process. So thats why we
introduced this course.

Q. What are the key future initiatives at NALSAR?


A: We have introduced several new
courses like course in Telecommunication Law, which it is not taught anywhere. We are trying to explore new
areas. We have arrears of cases yet we
do not teach Court Management.

Firstly never to get intimidated by the


number of hours someone is putting in
or when others tell you how much they
are studying or how many books someone is referring to. This is an aptitude
paper and not a descriptive one, and
everyone is diferent. So the amount of
hours and books will be diferent for
everyone. As long as you are performing
in mock tests and are conident with the
way you are preparing, it is OK for you,
she said.
Developing your own strategy is
essential. Develop the habit of time
management every time you attempt
questions. Remember to keep revising
your preparation, advises Rastogi.
Rajendra Khadav, a Law Entrance
coach shares that aspirants should concentrate on revising their concepts and
take a re-look at their knowledge base.

Professional Courses

LEGAL STUDIES
Rohit Gautam

Job opportunities

Law irms: Amarchand Mangaldas, AZB,


Luthra & Luthra, JSA, Trilegal, Khaitan
& Co
Corporate in-house legal departments:
HUL, ICICI, ITC, Ernst & Young, PWC

Private-sector litigation

PSUs: SEBI, ONGC, IOCL, SAIL

Legal Process Outsourcing: Pangea3,


OSC, CPA Global, Clutch Group
IP irms: Anand & Anand, Remfry & Sagar,
Lall & Sethi
Research: Lexis Nexis, Manupatra
Arbitration consultancies: Karanjawala,
Oasis

Chamber practice

Working with Senior Counsel

Litigation irms

Non-proits

Academia

highLY coMPetitiVe atmosphere at top Law schools enhance the learning experience to a great extent

They must start taking mock tests and


previous years question papers. They
should focus on increasing their speed
while taking these mock tests. Since
time management is a very crucial factor in the exam, they must take care
of attempting the questions correctly,
tracking the time, advises Khadav.

LAW AS A PROFESSION
The Bar Council of India regulates
legal education in India as thousands
of lawyers graduate every year from
almost 900 law colleges spread across
the country. But a Law degree alone
is not enough to become a practicing
lawyer. After completing Law School,
one must pass the All India Bar Exam
(AIBE).Eligible persons are admitted
as advocates on the rolls of the State Bar
Councils. Those admitted as advocates
by any State Bar Council are eligible for
a Certiicate of Enrolment.

New avenues
Earlier, the profession of practicing law
was limited to criminal and civil litigation. But now, the opportunities available for graduates from any of the top
Law Schools are phenomenal. After the
liberalization of Indias economy there is

Arpita
Singh
www.vahura.com,
Legal recruitment and talent
consulting firm

While the most popular options remain


law firms or corporate in-house legal
departments, we
also see private-sector litigation emerging as an option of
choice. LPOs too
provide excellent
opportunities

a huge demand for highly skilled lawyers


who are adept in the areas of mergers
and acquisitions, banking and inance,
infrastructure contracts, debt restructuring, FEMA regulations, IPRs, corporate governance, private equity deals,
WTO law etc. Law irms, both international as well as domestic, regularly
recruit such lawyers in large numbers.
Same is the case with big companies like
TATA, Reliance, Infosys, Wipro, TCS,
ICICI Bank, etc.
Students who do not like joining business law can ind greener pastures in
environment or Human Rights in

58

CArEErS

360

AprIL 2014

reputed organizations like CSE, ICRC,


UNHCR etc. For LLM students from
premier Law schools, Business Laws
and IP Laws are the branches, which
ofer excellent career opportunities.
Most of the magic circle and silver circle law irms like Cliford Chance, Allen
& Overy, Herbert Smith, Simmons etc
visit Indian campuses to recruit students for their various oices across
the globe. Almost all the Indian law
irms like Luthra and Luthra, Amarchand Mangaldas, AZB Partners, Nishith
Desai Associates have also begun
recruiting from the Law Schools.

Skill sets of a good lawyer


Apart from sound legal knowledge and
good grades at Law School, entry-level lawyers are expected to have good
analytical, research, drafting and oral
and written communication skills. In
addition, productive and focused internships, moot court achievements and
publications, often make the diference
when several candidates are shortlisted
for interviews.
Qualiications that are especially relevant to an organization, such as business
administration, economics, or science or
expertise in a foreign language such as

Professional Courses

LEGAL STUDIES

Mandarin or French can, in some cases,


give students an edge over their peers.

What employers look for


Organizations place a premium on good
teamwork skills, business etiquette,
negotiation skills, a sense of responsibility and a willingness to learn.
In addition to the above core skills, a
lawyer must also be able to think quickly
and logically, should have tremendous
perseverance. Law is a demanding profession. Barring exceptions, most of the
budding lawyers invariably work for a
few years under a senior advocate to
learn the ropes. Even when you join a
professional law irm, the partners rule
the roost, and the irst few years are
exceptionally gruelling and demanding.

PATTERN OF CLAT (UNDERGRADUATE PROGRAMME)


Exam Description*

Course

Institution

Location

Selection Mode

Website

Total Marks

200

BA. LL.B

NLU Delhi

Delhi

AILET

www.nludelhi.ac.in

Number of multiple-choice questions of one mark each

200

BBA LL.B

Bharati Vidyapeeth University

Pune

BVP CET Law Entrance

www.bvuniversity.edu.in

Duration of Examination

Two hours

BA. LL.B

Nirma University Institute of Law

Ahmedabad

CLAT

www.ilnuadmission.in

BA. LL.B

National Law School of India


University

Bangalore

-Do-

www.nls.ac.in

Subject areas with Weightage


English including Comprehension

40 Marks

BA. LL.B

National Law Institute University

Bhopal

-Do-

www.nliu.ac.in

General Knowledge and Current Affairs

50 Marks

BA. LL.B

Gujarat National Law University

Gandhinagar

-Do-

http://gnlu.ac.in

Elementary Mathematics (Numerical Ability)

20 Marks

BA. LL.B

NALSAR University of Law

Hyderabad

-Do-

www.nalsar.ac.in

Legal Aptitude

50 Marks

BA. LL.B

National Law University

Jodhpur

-Do-

www.nlujodhpur.ac.in

40 Marks

BA. LL.B

West Bengal National University


of Juridical Universities

Kolkata

-Do-

www.nujs.edu

BA. LL.B

Rajiv Gandhi National University


of Law

Patiala

-Do-

http://rgnul.ac.in

BA. LL.B

Hidayatullah National Law University

Raipur

-Do-

http://hnlu.ac.in/HNLU_New/
home2

BA. LL.B

Tamil Nadu National Law School

Tiruchirappalli

-Do-

www.tnnls.in

LL.B

University of Delhi

New Delhi

DU LL.B Entrance

http://du.ac.in/index.html

BA. LL.B*

Panjab University

Chandigarh

Entrance Exam

http://puchd.ac.in
http://jmi.ac.in/law

Logical Reasoning

* Note: There shall be a system of Negative Marking wherein 0.25 marks will be deducted for each of the wrong answer.

Job proiles
The plethora of opportunities available
to a lawyer in India is amazing. Young
lawyers these days enjoy an unprecedented range of options. While the most
popular options after graduation remain
law irms or corporate in-house legal
departments, we also see private-sector litigation emerging as an option of
choice. In addition, LPOs have shed the
stigma they once bore; today, they provide excellent opportunities with global
exposure to law graduates, says Arpita
Singh, who focuses on mentorship programmes at law schools, and works out
of the Delhi oice of Vahura (www.vahura.com), a premier legal recruitment and
talent consulting irm.
While Law irms and LPOs induct
associates, corporates induct legal executives. Specialized concerns such as IP,
research and arbitration consultancies
are also picking up graduates, with skills
in those areas. With Law schools mushrooming across India, we see strong
interest in the academic sector for Law
graduates as well as transferability of
skills across disciplines, Arpita added.

Top irms
Among Law irms, those like Amarchand Mangaldas, AZB, Luthra & Luthra,
JSA, Trilegal and Khaitan & Co remain
highly rated. On the corporate in-house
legal department side, opportunities at
organizations such as HUL, ICICI, ITC,
Ernst & Young and PWC are prized.

TOP LAW COURSES

Rishabh
Chopra
Legal Talent
Management,
New Delhi

Its an undeniable
and interesting fact
that top tax-paying
lawyers are all
litigators. Litigation
is the most lucrative
stream though it
takes a fair amount
of time and effort to
reach that level of
practice

Among more specialized organizations,


Anand & Anand, Remfry & Sagar and
Lall & Sethi are considered the top IP
irms in the country. Others like Karanjawala and Oasis provide great opportunities for lawyers considering a career
in arbitration and dispute resolution.
LPOs have proven themselves to be
strong employers who provide global
exposure to lawyers who join them.
Pangea3, OSC, CPA Global and Clutch
Group are known as excellent organizations in this space. On the legal research
front, Lexis Nexis and Manupatra provide great opportunities to candidates
interested in legal research.

Money matters
Within the legal industry, pay scales vary
widely. Graduates from top Law Schools
can expect a package that ranges from

60

CArEErS

360

AprIL 2014

Rs. 3 to 15 lakhs per annum (ixed and


variable inclusive) if they get employment at most Indian law irms or organisations. Those at top tier Indian law
irms can expect a pay package between
Rs. 12 and 15 lakhs per annum.
Those placed with top corporate houses can expect a pay package between
Rs. 6 and 10 lakhs with an exception of
few corporate houses which ofer a pay
package at par with top tier Indian law
irms. At the upper end, a training contract with a UK law irm can be compensated at between 36,000 to 38,000
(approx. Rs. 30 32 lakhs per annum).
Its an undeniable and interesting fact
that the top tax paying lawyers referred
to above are all litigators - litigation is
undeniably the most lucrative stream
though it is equally undeniable that it
takes a fair amount of time and efort
to reach that level of practice, says
Rishabh Chopra of Legal Talent Management Pvt. Ltd.
Internship under a lawyer, litigation
chamber or a litigation practice group
of a full service law irm, is an excellent
step towards a career in litigation. The
experience will help the student a lot in
career options.
Even abroad, Indian lawyers are making a mark. So, wake up to the realities
and prepare well to get a head start in
this challenging profession.
With inputs from Abhay Anand
and Apratim Chatterjee

BA. LL.B

Jamia Millia Islamia University

New Delhi

-Do-

BA. LL.B/ LL.B

Gitam University

Vishakhapatnam

Gitam Law Admission Test www.gitam.edu

BA. LL.B*

Guru Gobind Singh Indraprastha


University

New Delhi

IPU CET

www.ipu.ac.in

BA. LL.B*

KIIT University, School of Law

Bhubaneshwar

KLSAT

www.kls.ac.in/index.html

LL.B

Sri Venkateswara University

Tirupati

LAWCET

http://aplawcet.org/

LL.B

Government Law College

Mumbai

Merit in Qualifying Exam

www.glcmumbai.com

BA. LL.B/ LL.B

Rajasthan University

Jaipur

RULET

http://uniraj.ac.in/

BA. LL.B*

Symbiosis International University

Pune

SET Law Entrance

www.set-test.org

BA. LL.B

Christ University

Bangalore

SLCU Entrance

www.christuniversity.in

BA. LL.B*

University of Petroleum and


Energy Studies

Dehradun

ULSAT

www.upes.ac.inw

BA. LL.B (H)*

Jindal Global Law School

Delhi NCR

LSAT

www.jgls.edu.in/

BA. LL.B

Dr. Ram Manohar Lohia National


Law University

Lucknow

CLAT

www.rmlnlu.ac.in/

BA. LL.B

National University of Advanced


Legal Studies

Kochi

-Do-

www.nuals.ac.in/web/index.aspx

BA. LL.B

National Law University

Odisha

-Do-

www.nluo.ac.in/

BA. LL.B

National University of Study


and Research in Law

Ranchi

-Do-

http://nusrlranchi.com/

BA. LL.B

National Law University and Judicial


Academy

Guwahati

-Do-

www.nluassam.ac.in/

BA. LL.B

Government Law College

Thiruvananthapuram

KLEE

www.cee-kerala.org/index.php/
home

* These colleges have more than one option for their basic degrees like B.A/BSc/ BBA LLb amongst others

61

CArEErS

360

AprIL 2014

Professional Courses

IT CERTIFICATIONS

Jump-start your career or advance it fast


Muhabit ul haq

Acquire cutting-edge skills that make a difference in getting the right job or advancing your
career. Bridge the gap in your technology skills with IT certifications
Shutterstock

by Prerna Singh

rom a desk-size to a palm-sized


computing experience, technology
is evolving fast. In this age of highly
volatile information technologies, it is necessary to constantly learn
and upgrade skill sets to meet industry
needs. Besides regular degree courses,
students can specialize and enhance
their knowledge through certiications
and diplomas.

AMITABh lAhIrI
president and Quality
leader, nIIT ltd.

Professional certifications
enable upgradation of technical
skills. These bridge programs
allow experienced users of
technology to upscale on the
existing fundamental knowledge. Business Analytics taught
on a cloud platform allows
learners to have a collaborative
and practical experience

Specialization
Certiications enable assessment and
validation of the deinite computing
skills. Such courses in IT are spread
across the entire spectrum of learning
a comprehensive language to complimenting add-on courses that accelerate
the career graph.
The core areas of certiications include
cloud computing, network security and
privacy. Areas such as mobile-based
application programming are coming into mainstream with the rampant
applications of embedded systems
(microprocessors) in customized consumer products such as mobile phones.
Major business certiications are drawn
from computer applications in the area
of business analytics and project management. The certiications are largely
ofered by three main clusters namely,
the vendors of the technology, government and private organizations.
IT now forms a core of our daily activities from computing to commuting,
learning to shopping, entertainment to
healthcare. Specialized courses cater
to the speciic needs of these service
sectors. For instance, courses in e-commerce, health informatics ensure eicient delivery of everyday services. They

TIered cerTIfIcATIons allow freshmen to advanced professionals to enahnce and upgrade skill set to suit market needs

MoBIle-BAsed ApplIcATIon programming along with cloud


computing are among the core areas of computer education

often require work experience to relate


with the problems and their solutions.
IT and ICT-based business and job
opportunities thrive in digital media,
e-commerce and mobile-based applications. This rise in mobile-based applications deining our lifestyle can be
attributed to a huge consumer-base that
will fuel the development of IT ield,
foresees Keshav Sharma, Director,
Jak Software, a leading IT company in
e-governance and digital media services.

Pursuing the course


Professional certiications impact the
career path and incur both time and
money. Anuj Kacker, Executive Director, Aptech Ltd, gives three pointers for

62

CAREERS

360

APRIL 2014

deciding on the certiication course,


First is the area of interest in IT Field
(Software development, Web Application Development, Networking, Network Security, Data Base Administration), second is the Market share of the
technologies (Microsoft, Oracle, etc.)
and hence the opportunity for jobs in the
domain and the relevant certiications in
the domain, he said.

After 10+2
A plethora of courses can be pursued
right after 10+2. They combine computing experience with an opportunity
to learn fundamentals of programming languages. The 100-hour course
in ITES-BPO (Customer Care) by

NIELIT is an example. These courses


are open to students from all streams.
Here they develop an understanding
of computer hardware and oice automation that enable home-based and
irst-time users to browse and connect
Internet services. Diploma courses in
inancial accounting expose Commerce
students to computer applications while
Science students get an opportunity to
explore niche areas of Bioinformatics.

For college students


The fundamental base of learning is supplemented with courses pursued alongside regular degree programmes to create an industry-ready pool of HR. Flexible learning and teaching methodologies
allow students to take up courses during
the 2nd and 3rd year of Engineering
and other courses. It gives them an edge
in placement as it diversiies the scope

of learning. Diploma in domains such


as E-Commerce, Corporate Accounting and Applied Finance are suitable
for those who plan a career in contemporary areas of computer applications.

Professional enhancement
Professional certiications in IT are
non-degree awards where a qualiied
individual is certiied by an authority
in the domain. Certiied courses recognize the evolving career paths in the
IT sector and train people to adapt to
these changes. These include vendors or
providers of speciic technologies. The
customized courses enable empowering manpower for specialized handling
of technologies. The prerequisites vary
for certiications including factors
such as past professional experience in
terms of time and technology domain,
qualifying preliminary examination etc.

63

CAREERS

360

APRIL 2014

Certiications mostly require renewals. Professional certiications enable


upgradation of technical skills. These
bridge programmes allow experienced
users of technology to upscale on the
existing fundamental knowledge,
shares Amitabh Lahiri of NIIT Ltd.

Education providers
Certiications and diplomas are ofered
by private and public institutions along
with speciic industries. Some of the
notable public institutions include
NIELIT and Centre for Advanced Computing (CDAC) with pan India centres
under the supervision of Department of
Electronics & Information Technology
(DeitY), Ministry of Communications
and Information Technology, Government of India. With capacity building,
research and education in IT as their
main aims, they ofer diplomas and

Professional Courses

IT CERTIFICATIONS

Q&A

Rohit Gautam

Anuj KAcKer
executive director
Aptech ltd.

Q. How do certificates enhance


employability of a B.Tech fresher
vis-a-vis a PGDCA graduate?
A. In the current economy, certiications serve as a tool for validating
skill levels, improved marketability
and enhanced career opportunities.
They validate the knowledge of the
candidate on a particular technology/domain designed by the respective vendors of the technology and
hence validates by measuring the
depth, expertise and level of knowledge. They also allow companies to
shortlist the candidates with tested
and required credentials.
Q. Are there any certificate
courses recommended for UG/
PG students?
A. For Developer Audience, with
development migrating from PCs to
devices, the shift of software development on applications are also
moving to device-independent and
platform agnostic development as
the future. The suggested courses
for Mobile Application Development are Android App Development, iOS App Development and
Windows App Development. These
courses require some pre-requisite
knowledge of software programming languages like C, C++ before
getting started.
Since Microsoft dot net and
Java technologies are the most
widely used software development
languages and hence training programmes and certiications which
validate these skills are recommended for students aspiring to
take up software development as a
career. They are: MCSD (Microsoft
Certiied Solutions Developer), a
new generation cloud ready development skill in Microsoft development platform on dot net; OCJP

(Oracle Certiied Java Professional), an equivalent certiication on


Java development platform; and for
Data Base Administrators, Oracle
DB : OCP (Oracle Certiied Professional) DBA and MCSE SQL
Server.
For IT Pro Audience the programmes for Network and System
Administrations are: Microsoft Certiications with Cloud Computing
Skills like MCSA and MCSE, which
are in demand. On the Unix-based
operating systems - Red Hat Certiication like RHCSA (Red Hat Certiied Systems Administrator) and
RHCE (Red Hat Certiied Engineer) are in demand. Other specialization certiications in Cloud
Computing and Virtualization like
VM Ware VCP Certiication are
also in demand.
There is also a huge demand from
enterprises and government for
Networking Security professionals. Certiied Ethical Hacker (CEH
Certiication), Certiied Information Systems Security Professional
(CISSP), Certiied Information
Security Manager (CISM) have
now become bench mark industry
certiications for professionals in
this domain.

Q. What are the prestigious certificates in todays top IT fields?


A. Top IT Certiications based on
the emerging trends in the IT Industry are: Mobile Application Development (Android, iOS and Windows), Big Data (Certiied Developer for Apache Hadoop), Cloud
Certiications (Microsoft, Red Hat,
VM Ware, etc.), Wireless Networking, Cyber Security (CISSP, CISM,
etc.), Green IT and Data Analytics
(EMCDSA, Microsoft, etc.)

64

CAREERS

360

APRIL 2014

KeshAv shArMA
director,
jak software

The entire field of E-commerce


is supported by Digital Marketing. The pervasive nature of
digital marketing is galvanized
primarily by search keywords,
social media popularity, Google
Adwords. Newsletters are one
of the most effective ways of
reaching the potential customers in the era of online retail
college grAduATes take up diplomas
alongside regular degree courses with flexible
;earning and teaching options

certiicates in the whole spectrum of


computer applications.
NIIT and Aptech are some of the noted
private institutions that certify students
in computer applications and also train
them to take up exams conducted by
vendors for speciic technologies. Such
training enables students to crack internationally-acclaimed certiications for
brighter job prospects.
The industry generally focuses on certifying users in technologies and products pioneered by them. These private
companies are often referred to as vendors who facilitate access to learning
resources, training and examination to
get certiied in speciic technologies.

Vendors
As the technologies change rapidly,
human resource requirement is generated making way for adaptation to the
new applications and processes. College students seek certiications to basic
level courses to make them job-ready
upon graduation as they are familiarized with the products of their potential

employers. They take up online courses


alongside regular degree programmes
that enable them to crack these competitive examinations conducted by
private corporations. Professionals
often approach third party or a private
company for acquiring a certiication to
advance their careers by upgrading their
skill sets from time to time.
Some of the certiicate courses which
may add value and enhance employability during the graduation and post
graduation level are Microsoft, Oracle,
Red Hat & Cisco, says Mudadi Sanyasi,
Vice President (University Learning
Solution & Individual Learning Solution), Talentedge. They validate the
skill-sets required for the roles of specialist, engineer and administrator of
speciic technologies. Certiications test
the individuals competence for speciic
career paths as they take up exams leading to advanced professional roles. This
necessitates a careful assessment of
the prerequisites for certiications and
description for job requirements before
registering for one.

Accounting and multilingual computing. Advanced diplomas and certiicate courses in specialized domains of
Embedded Systems, VLSI Design,
Electronic Design and Automation that
ind applications in the semiconductor
industry are conducted by NIELIT
centers in Calicut, Aurangabad, Gorakhpur and Imphal in addition to select
CDAC training centres. CDAC attempts
to deliver education in advanced areas
of ICT (Information communication
Technology) like Geoinformatics and
Automation SCADA System through its
ACTS programme.
These government-recognized institutions give equal emphasis on software
as well as computer hardware training programmes. NIELIT in accordance with Manufacturers Association
for Information Technology (MAIT)
hosts diploma and advanced diploma
for training and education in Computer
Hardware Maintenance & Networking
(CHM).

Private institutes
Government institutes
The whole of gamut of information technology courses ranging from basic familiarity with computer system to advanced
diplomas are imparted by institutes like
NIELIT and CDAC. NIELIT conducts
a basic computer course on the same
lines as CDACs certiicate programme
spanning 1.5 months covering computer
fundamentals and Internet browsing.
The courses give familiarity with basic
computing activities to specialising in
niche technology areas.
In line with the mission to expand the
frontiers of electronics and information
technology, CDAC imparts education
through its major programmes namely, GIST - Programme for Advancing
Computer Education (PACE) and
Advanced Computing Training School
(ACTS) apart from corporate training.
The transmission of computer education in regional languages has been the
prime focus of PACE programme. It
is structured to deliver diploma and
advanced diplomas courses in areas
such as JAVA, E-commerce, Financial

65

CAREERS

360

APRIL 2014

Some of the private institutes such as


NIIT, Aptech, Jetking train students
through their customized training programmes, enabling them to take up vendor-speciic certiication exams. Aptech
equips students for clearing exams to be
validated by international IT companies
like Microsoft, Oracle and Java. These
global certiications enable specialized
skills required to master the desired
technology. These can be pursued right
after 10+2 or even during the course of
graduate programme. NIIT through its
cloud computing technology and partnership with Microsoft in the learning
space have evolved together a curriculum to suit the industry needs while
maintaining standardized pedagogical
standards, says Amitabh Lahiri.
Jetking has marked a niche for itself
in computer hardware and networking courses among the private players. Through its select career and short
courses, it has developed a curriculum
to suit international corporations in the
ield of network security. Additionally,
advanced learning tools have made the
learning experience lexible and accessible. Aptechs Online Varsity, a 24X7

Professional Courses

IT CERTIFICATIONS
Shutterstock

learning Aptech learning portal gives


students added learning opportunities
by interaction with various domain
experts, peers, video-based learning,
etc. coupled with classroom training,
explains Kacker.

Industry-specific
certifications
Information Technology inds applications in almost every sphere of our daily
life. From analysing business data to its
security, its pervasive role in ensuring
smooth functioning of service delivery
cannot be ignored. These range from
fashion to inance in addition to service
sectors like healthcare and e-commerce
that are driven largely by ICT. Institutes
ofer short-term courses that help to
understand fundamentals and deepen
the knowledge of IT tools and services
speciic to the industry.

dIploMAs In e-commerce, digital marketing, financial accounting are increasingly in high demand by specific industries

Fashion
NIFT Hyderabad awards a certiicate
in Computer Application in Fashion
Industry (CAFI) as a part of continuing
education programme. 10+2 pass-outs
can enrol for the 1-year course to learn
the role of IT in fashion business. We
use softwares like Photoshop and CoralDRAW for the basics while tools like
3DS Max and SolidWorks come handy
in product designing, says Nidheesh
Sasi, 2nd year, Fashion and Lifestyle
Accessory Designer, NIFT Bangalore.

Healthcare Informatics and


Bioinformatics
The role of Information Technology
in healthcare management of patient
and hospital records, data mining and
treatment of diseases is on an increase.
CDAC boasts of unique healthcare solutions like, Sanjeevani a Telemedicine
Solution. A six-month postgraduate
diploma course can be taken up by engineering graduates to establish a career
in healthcare informatics. Bioinformatics is the emerging ield of interdisciplinary science research enabling determination of molecular structure among
other vital applications. A and O level
courses in Bioinformatics are conducted
by NIELIT that can be pursued after
10+2 and graduation respectively.

Accounting and Finance


Its advisable for Commerce students
and professionals working with presentations and charts to pursue the
144-hour-long diploma course conducted by CDAC. Select modules in
PowerPoint, Tally, Outlook, ISM and
MS-Word constitute the core components of the curriculum. Among private
players, NIIT ofers a diploma course
to strengthen the grip on softwares and
tools in inance and accounts.
All our daily operations are driven
by Information Technology tools. We
use accounting software Tally. ERP 9 to
increase work productivity. All income
ilings are done online with the help
of accounting software that enhances
work eiciency, elucidates, Abhinav
Suri, promoter-director of Finmark Pvt.
Ltd, engaged in providing advisory on
inancial transactions like equity, debt
and currency.

E-commerce and
Digital Marketing
In the digital age, online shopping has
become a cost-efective and time-saving way of having goods delivered at
your doorstep at the click of a mouse.
Many companies engage in this business
model as it saves them logistic cost and

66

CAREERS

360

APRIL 2014

customers beneit from many attractive


deals online, leading to the emergence
of digital marketing. The entire ield
of e-commerce is supported by digital
marketing. The pervasive nature of digital marketing is galvanized primarily by
search keywords, social media popularity, Google Adwords. Newsletters are
one of the most efective ways of reaching the potential customers, elaborates
Keshav Sharma of Jak Software.
NIIT conducts diploma course in digital marketing that enable professionals
as well as graduates in their careers in
diferent aspects of digital marketing.
The course essentially covers marketing modules through mobile, email
and social media interfaces. Six-month
diploma course in e-commerce by
CDAC is suitable for gaining a holistic
view of the domain from introduction
of various categories of e-commerce to
building an e-commerce site.

Business Analytics
The validation in business analytics enables the industry to distinguish professionals equipped with technical expertise in handling tools for data research
and analysis The validation by IBM
Certiication Program and EMCDSA,
Microsoft render credence to users.

Professional Courses

IT CERTIFICATIONS

PROGRAMME OFFERINGS
Course Name

Duration

Institution

Website

JCHNE

12 months

Jetking

www.jetking.com/admissions/

O Level

13 months

NIELIT

www.nielitchd.in/doeacc-o-level

B Level

14 months

NIELIT

www.nielitchd.in/doeacc-b-level

Office Automation and Financial Accounting

144 hours

CDAC

http://cdac.in/index.aspx?id=dcrs

E-Commerce

144 hours

CDAC

http://cdac.in/index.aspx?id=dcrs

Hardware Networking & Security (ADHNS)

15 months

NIELIT

www.doeaccgkp.edu.in/advertisement/adhnsadcls1011advt.pdf

Computer Application in Fashion Industry

16 months

NIFT Hyderbad

www.nift.ac.in/hyderabad/ce.html

Oracle Database administrator

160 hours

SQLStar

www.sqlstar.com

Oracle

2 months

Aptech

www.aptech-education.com/courses-oracle.aspx

A Level

24 months

NIELIT

www.nielitchd.in/doeacc-a-level

ACCP Pro

20 months

Aptech

www.aptech-education.com/

DCS Plus

20 months

Aptech

www.aptech-education.com/

ANIIT (BSIM)

4 semester

NIIT

www.niitcloudcampus.com

ANIIT(IMS)

4 semester

NIIT

www.niitcloudcampus.com

Windows Store App Development

40 hours

Aptech

www.aptech-education.com/

Cloud Computing

40 hours

Aptech

www.aptech-education.com/

Oracle 10g: PL/SQL

40 hours

SQLStar

www.sqlstar.com/

Embedded System Design

6 months

NIELIT

www.nielitchd.in/advance-diploma-embeddedsystem-design

VLSI Design

6 months

CDAC

www.cdac.in

Healthcare Informatics

6 months

CDAC

www.cdac.in

Automation & SCADA Systems

6 months

CDAC

www.cdac.in

GNIIT (Business System Information Management)

6 semesters

NIIT

www.niitcloudcampus.com

ACWD

9 months

Aptech

www.aptech-education.com/

CCNA Security

Cisco Systems

cisco.com

CCSA

Check Point Soft- www.checkpoint.com


ware Technologies

FCESP

Fortinet Inc.

www.fortinet.com

McAfee Assessment Certification

McAfee

www.mcafee.com

MCSA

Microsoft

www.microsoft.com

SCS

Symantec

www.symantec.com

CSSA

Dell

http://accessories.dell.com

Oracle Solaris 10 Certified Security Administrator

Oracle

www.oracle.com

RHCSS

Red Hat

www.redhat.com

SnortCP

Sourcefire Inc.

www.sourcefire.com

IBM Certified Administrator Tivoli Monitoring V6.2.3

IBM

www.ibm.com

Google Apps Certified Administrator

Google

http://certification.googleapps.com/

* Where the course duration is not given, the time frame for completion varies, subject to certain conditions.

68

CAREERS

360

APRIL 2014

cU l

U U U
S U U U U () U
Ux{ U U S U
. U U U U U? U UU U S U UU U U
U.U UcU U U U U U U U U U U
U U U U
U U SU U U U
U U U U
l mU U UU U UU
S U U U U l
U U U l U
US SU U
U UUcU SU U U
U U U U l U
U S
M U U U SU
UU l U U U
U U U

. U SU l
U U U U?
U. U U U U U, U
c U S M U (
U U U U ) SUU
U UU UU mU U M
U U l
U U UU v UU L. U
U U l U UU
U U c l U c wvx S
U UU (U) UU U
l U
U U U
UU U UU
U U U UU

U U U UU U SU
l ww U U UU U UU-
U MU U U U U
U U U , U U
U UUU U U U U
SU U -- l U

. U U U U U?
U. UU U- UUU l U
S UU U l U
U U l SU U UU U
U U U U U UUU SU
U l U U U UU
U MU U U U U UU
U U U S U U
MU U UU vv U U U S
M U U U U M U
U U U U UUU U
UUU U U U , U
U U U U -
U U U
U U U U U U U
SU l
U

U U
U
U U
MU U

UUU
U

. U SU l S U
U U?
U. U U UU U U UU
S U U U U S U U UU
U U U U U
U U U U S ww{-wz
U U U U
U ww{ c v U U U U . U,
U, U U U U U UU fl U, flU
64

U 360 2014

Priyam

Professional Courses

BUSINESS ADMINISTRATION

An undergrAduAte progrmame in management enhances your management skills and brightens your chance for an early foray into corporate world

All About bbA - WhAt, Why,


Where, WheN AND hoW?
If your ambition is to become an entrepreneur or join a top-notch company, a degree in
Business Management or Business Administration gives you the critical inputs to succeed
by Ashish Jha and Sreetama Datta Roy

BA is an undergraduate (UG)
management
programme,
which a student can pursue
after 10+2 exams. Programmes
such as Bachelor of Business Administration (BBA), Bachelor of Management Studies (BMS), and Bachelor of
Business Management (BBM) present
lucrative career options in the world of
business and corporate management.
BBA and related programmes at UG
level ofer a comprehensive understanding of business environment and management functions. These courses also

help to imbibe leadership qualities and


develop students problem-solving abilities, critical in todays competitive and
complex business environment.
Besides these courses, 5-year Integrated Management Programme combining
BBA and MBA is also on ofer.

Why?
If you aspire for a role in corporate
world just after graduation, BBA is the
right professional programme for you.
Gautam Puri, Career Launchers Vice
President says, BBA is a stepping stone
to a rewarding career, provided you have
the right aptitude and inclination.

70

CAREERS

360

ApRIl 2014

The BBA programme helps you develop management-focused approach at


the very beginning of you career. Thus
you dont need to unlearn many things
which otherwise you do while pursuing
MBA after your graduation from other
streams. As a fresher, your capability to
learn is also better as you absorb everything very quickly.

precisely on diferent aspects of running


a business. Moreover, they also help to
build tactical skills and develop strategic
thinking in the students.

Learning basics
Theses programmes give you a minimum of three years to learn basic management theories comprehensively. The
topics range from Business Economics, Accounting Principles, Finance
and Marketing Management, to Business Law, computer fundamentals, etc.
These courses help to develop a holistic
approach towards management.

Early opportunity
BBA programmes bring you closer to
the world of management, helping you
understand how business decisions
are made. If you wish to become an
entrepreneur, they assist you in thinking

Industry-it programme
The BBA programmes are also industryit as companies hire BBA graduates for
their entry-level mass managerial openings. An MBA would be a case of overkill

SANDEEP MANUDHANE,
CHAIRMAN, PT EDUCATION

First of all you should decide about how many


exams you are writing and their dates. Then
research about syllabus, patterns, previous
years papers etc. and start preparing each
test area in a phased and planned manner

for the entry-level jobs that they ofer.


The positions, which BBA graduates it
into, include Cost Estimator, Loss Prevention Manager, Sale Manager, Security Oicer, Operation Manager and
Supply Chain Managers etc.

Lesser investment
The BBA programmes ofer you an
opportunity to enter the working environment early in your life, making you
inancially independent. Pursuing an
MBA after your graduation in any other
stream is a more expensive proposition
than BBA programmes.
The return on investment (ROI) also
counts in favour of BBA. While MBAs
spend ive years after their class 12
examinations, it takes only three years
for BBAs to enter the job market, which
means a quicker ROI.

71

CAREERS

360

ApRIl 2014

Insight into management


domain
As BBA programmes help you enter the
corporate world at a young age, your
dream of pursuing higher studies can
be more beneicial as you can enter an
MBA programme with a good industry
experience and insight in management
domain. The management insights you
gain while working post-BBA develops
depth in application of management
theories that you learn during MBA.

BBA & BMS


Bachelor of Business Administration
(BBA) or Bachelor of Management
Studies (BMS) may vary in name but
the basic course structure is similar.
In terms of core courses, the subjects
taught are as follows:
l Mathematics

Professional Courses

BUSINESS ADMINISTRATION

Q&A

GAUTAM PURI,
VICE pRESIDENT,
CAREER lAUNCHER

PATTERN FOR DU (BMS) CET

FOCUS ON THE
FUNDAMENTALS
AND PRACTISE
TO SUCCEED
Q. When is the right time to start
preparing for BBA entrances?
A. For standard 12 students, March
end ( just after their board exams) is
an ideal time to start preparing for
various BBA entrance exams.
Q. What should be the initial preparation strategy?
A. Begin your preparation by studying the pattern of entrance exams. It is
advisable to irst cover topics that are
common to diferent papers, followed
by topics that are typical to any one
exam. The initial preparation should
focus more on strengthening ones
fundamentals of the subjects.

Q. What should be the preparation


strategies for various exams?
A. It is important to irst look at the
patterns to arrive at the right preparation strategy for each one of them.

Q. What should be the approach


for areas common to all exams?
A. Generally, BBA entrance exams
are of easy level of diiculty. Only
basic knowledge of the topics is
enough to attempt the questions.
Focus on the fundamentals irst and
make sure your grasp of the basic concepts is strong. Once you are aware of
the basics, move on to practising a lot
of questions to ensure that you are
able to apply the concepts properly.

Q. How should the exam preparation strategy be structured?


A. While beginning to prepare for
these exams, start from the basics.
Three months before the exam, you
must study the pattern of exams to
know what is asked in which test so
as to be able to prepare their preparation strategy. The next step is to go

through the topics thoroughly so that


you are well acquainted with the fundamentals. It is important to practise
similar question types to get a feel
of the paper. Practice is the keyword
during this phase along with speed
building and accuracy.
With one month to go, students
should be comfortable with various
question types and fast enough to
solve a sizeable number of questions
within the time limit. During this
month, students should devote their
time on taking mock tests. This will
give them enough practice while making sure that they are able to maximize their score in the exam.
A week prior to the exam, it is advisable not to study any new topic. Rather, you should take a couple of mock
tests. You can also brush up on General Awareness during this period.

Q. What should be the exam taking


strategy?
A. Exams difer in their pattern and
may require diferent test-taking
strategies. It is always advisable to
play to your strengths. Make sure you
capitalize on your strong areas and
score as high as you can in these.

Q. What about time management?


A. During the initial phase of preparation, devote equal time to each
subject/area. Do not overlook your
weak areas, as this is the time to work
on them. Practise questions within
set time limits. During the exam, it
is important not to get stuck on any
question or section. For exams such
as NMAT (UG) that do not have negative marking, make sure you attempt
all questions. Divide your time judiciously across the sections with an
aim to maximize your attempts.

72

CAREERS

360

ApRIl 2014

Name of the Section

Number of
questions

Difficulty Level

Possible
Attempts

General Awareness

25

Moderate

12 15

General English

25

Easy - Moderate

16 19

Analytical & Logical Reasoning

25

Easy

18 21

Quantitative Aptitude

25

Easy - Moderate

15 18

SECTION-WISE BREAK-UP OF THE CET IPU 2013


Section

No. of
Questions

Difficulty Level

Possible
Attempts

Logical Reasoning

38

Easy

25 - 30

Language Comprehension

38

Moderate

22 - 27

General Awareness

37

Easy - Moderate

24 - 29

Aptitude Relating to Management and


Communication Skills

37

Easy

27 - 32

PATTERN OF THE 2013 NMAT (UG)


Section

Total
Level of
Questions Difficulty

Priyam

COACHIng guruS say BBA entrances are easy to


crack provided you study systematically
l
l
l
l
l
l

Economics
Business Statistics
Finance
Operations Management
Business and Industrial Law
Business Environment

For specialized programmes, the elective courses vary accordingly. For example, the BBA IT programme ofered
by Symbiosis Institute of Computer
Studies and Research (SICSR) Pune
includes following exclusive courses.
l Information Technology
l Internet Technology
l Data Base Management System
l System and Software Practices
l Web Content Management
l Cyber Law and Regulatory compliance
l Software Project Management
l IT Risk Management
l Introduction to Green IT
While the duration of the BBA or BMS
programmes in all the universities of
India is 3 years, the same for University
of Delhi (DU) is 4 years. Till 2012, DU

ofered programmes in diferent nomenclature such as Bachelor of Business


Studies (BBS), Bachelor of Business
Economics and Bachelor of Financial
Investment and Analysis (BFIA). Since
2013, all these programmes have been
consolidated to Bachelor of Management Studies (BMS). The duration of
the programme was also increased to
four years instead of three years since
last year.
Speaking about the objective of increasing the duration of the programme by
a year, Delhi University mentions, In
this new Four Year Undergraduate Programme, you will have great lexibility
and wide ranging choice. Though we do
not wish or encourage this, in case you
wish or have to leave college after two
years, DU shall acknowledge your education and award you a diploma. You
can return to DU in the future to complete your education. Similarly, if you
wish or have to leave after three years,
DU shall give you a Bachelors degree
with a Major (subject). Needless to say
after four years you would be awarded
a Bachelor Honours/B.Tech with your
Major (subject).

Possible
Attempts

Approx.
Time Taken
(in minutes)

Proficiency in English Language

50

Moderate

35-38

30

Quantitative & Numerical Ability

50

Moderate

34-37

45

Reasoning & General Intelligence

50

Tough

25-28

45

Total

150

94-103

120

Where?
BBA programmes are mainly ofered
under university ailiations. The top
universities in India which ofer BBA
programmes include University of
Delhi, Guru Gobind Singh Indraprastha
University, Mumbai University, Symbiosis International University, NMIMS
University to name a few. These universities conduct their own admission test
to select students.
IIM-Indore runs a 5-year Integrated Programme in Management at its
Indore campus. But since IIMs are still
not authorized to ofer a degree, its legal
validity for higher studies is under a
cloud right now.
The other BBA entrance exams
through which BBA admission is sought
include Under Graduate Aptitude Test
(UGAT) conducted by AIMA and St.
Xaviers College Kolkata BBA Entrance

73

CAREERS

360

ApRIl 2014

Exam. In 2013, 68 institutes across


India accepted the scores of AIMA
UGAT.

When and How?


Most of the BBA exams are scheduled in
April and May.
According to the written exam pattern
for admission year 2013, most of the
BBA exams test your basic knowledge
on Quantitative Aptitude, General English, Analytical Reasoning and General
Awareness.
BBA entrance exam like CET for DUBMS, CET for GGSIP-BBA, NMAT
(UG) for NMIMS-BBA, SET-General
for Symbiosis BBA, and Aptitude Test
(AT) for 5-year IPM at IIM-Indore are
among the top exams for management
programmes at undergraduate level.
While inal selection at DU colleges, Symbiosis Institutes and IPM of

Professional Courses

BUSINESS ADMINISTRATION

BREAK-UP OF IIM INDORES APTITUDE TEST FOR IPM (2013)


Section

No. of Questions

Maximum Marks Difficulty

Verbal Ability

40

160

Easy

Quantitative Ability

60

240

Difficult

Total

100

400

Moderate

SECTION-WISE BREAK-UP OF SET (BBA) 2013


Section

No. of Questions

Difficulty Level

Possible
Attempts

Analytical & Logical Reasoning

30

Easy

20 23

General English

40

Easy - Moderate

25 28

General Awareness

40

Moderate

12 15

Quantitative Aptitude

40

Easy - Moderate

25 28

Total

150

A reWArdIng corporate career awaits


you just after doing a BBA

IIM-Indore give weightage to other factors that may include Personal Interview and class 12 results, admission
to GGS-IPU colleges and NMIMS is
based on performance in the written
examination.
One must bear in mind that the marking scheme for all the ive examinations,
except SET-Symbiosis, carries negative
marks for incorrect answers.

Entrance preparation
According to experts, BBA aspirants
should start entrance exam preparation
right after their class 12 exams.
Sharing preparation tips, PT Education Chairman Sandeep Manudhane,
says, First of all a student needs to
decide about how many exams he is
writing and what are the exam dates.
There after he should research about
exam syllabus, exam patterns, previous
year papers etc. and then he should start
preparing each test area in a phased and
planned manner.
Manudhane advises students to start
with brushing up the basic concepts of
each test area and then practise shortcuts, and do a lot of questions from
these areas in a time-bound manner.
These are time-tested methods which
yield good results.
As most of the entrance examinations consist of similar sections like

Mathematics, English, Reasoning and


General Awareness, coaching experts
suggest a common preparation strategy for all the BBA entrance examinations. Gautam Puri says that generally
the questions asked in BBA entrance
examinations are easy and only basic
knowledge of the topics is enough to
attempt the questions. So, focus on
the fundamentals irst and make sure
that your grasp of the basic concepts is
strong. Once you are aware of the basics,
move on to practising a lot of questions
to ensure that you are able to apply the
concepts properly, he says.
VistaMinds CEO Arks Srinivas too
advises students to develop a common
preparation strategy. But he advises
BBA aspirants to take regular mock
tests. Srinivas says that consistency in
preparation is key to success. If you
are enrolled with a coaching institute,
make sure you take regular mock tests
after completing your basic section-wise
preparation. Try to solve past ive years
question papers to get a hang of the
question types. Devoting 5 to 6 hours
per day will be good enough for your
initial preparation after which you can
decide your course of action and strategy based on your current preparation
status, Srinivas says.
Sandeep Manudhane advises that
preparation is important but what

74

CAREERS

360

ApRIl 2014

converts into a good result is performance on the day of the examination.


He suggests students to strike a balance
between speed and accuracy with a little
aggression during the exam.

After BBA what?


While campus placement is not very
common for most of the BBA programmes, except a few top institutions, a
BBA or equivalent degree can fetch you
an entry-level job in various management roles. But the reuneration varies.
You may get a monthly package of Rs.
15,000-20,000 or more depending on
your level of competence and depth of
knowledge and understanding. You can
also pursue higher studies after your
BBA, which will make your MBA degree
more valuable.

Not yet sure?


Despite so many advantages of doing a
BBA, you may still forego this opportunity if you are not determined on your
career path. If you are not yet sure on
management as your career choice after
graduation, you need to give a second
thought to your BBA plan.
Also, despite choosing other streams at
UG level, your dream for corporate role
and managerial position may come true
as you can enter the domain by pursuing
an MBA degree.

Professional Courses

BUSINESS ADMINISTRATION

COURSES AND INSTITUTIONS


Courses

Institution

Affiliating
University

Years

Fee (Rs)

Selection
Mode

Website

Bachelor of Management
Studies (BMS)

St. Xaviers College,


Mumbai

Autonomous

52,095
(approx)

BMS
Entrance
Test

www.xaviers.edu

Bachelor of Business
Administration (BBA)

Guru Gobind Singh


Indraprastha
University, Delhii*

GGSIPU CET
BBA

www.vips.edu

Bachelor of Management
Studies (BMS)

Mumbai University,
Mumbai**

Merit

www.jaihindcollege.
com

Bachelor of Business
Administration (BBA)

Anil Surendra Modi School


of Commerce, Mumbai

NMIMS University,
Mumbai

NMAT (UG)

http://nmat.org.in/ug/

Bachelor of Business
Administration (BBA)

Symbiosis Centre for


Management Studies, Pune

Symbiosis International University, Pune

SET BBA

www.settest.org

Bachelor of Management
Studies (BMS)

Delhi University,
New Delhi***

774510270/
semester

DU BMS
CET/DU JET

www.du.ac.in

Integrated Programme in
Management (IPM)

Indian Institute of
Management, Indore

Autonomous

19 lakh

IPM Aptitude
Test

www.iimidr.ac.in/

Bachelor of Business
Administration (BBA)

Bharati Vidyapeeth
School of Management,
Pune

Bharati Vidyapeeth
Deemed University

52,000

BU-MAT

http://imed.bharatividyapeeth.edu/

Bachelor of Business
Administration (BBA)

Christ University
Christ University,
Department of Management Bangalore
Studies, Bangalore

4.95 lakh

Christ BBA
Entrance
Exam

www.christuniversity.in/

BBM-E- Banking and


Finance

Manipal University, Manipal

Deemed University

1.04 lakh

All India
Online
Entrance

www.manipal.edu

Bachelor of Business
Administration (BBA)

Gitam Institute of
Management, Gitam
University, Vishakhapatnam

Gitam University,
Vishakhapatnam

5.13 lakh

GITAM GAT

www.gitam.edu

Bachelor of Business
Administration (BBA)

Amity University, Noida

Autonomous

3.84 lakh

Merit

www.amity.edu

52, 265

*Vivekananda Institute of Professional Studies; Jagan Institute of Management Studies-Rohini-GGSIP University


**HR College of Commerce and Economics; Jai Hind College; Kishinchand Chellaram College of Arts, Commerce and Science;
R.A Podar College of Commerce & Economics; K J Somaiya College of Arts & Commerce-Mumbai University
***Shaheed Sukhdev College of Business Studies, Keshav Mahavidyalay, Deen Dayal Upadhyay College, Gargi College, Sri Guru Gobind Singh College of Commerce-DU

While most of the BBA students look


forward to pursuing an MBA degree
either immediately or after a one-two
year work experience, the cost of their
BBA education increases their inancial burden and makes their Return
on Investment (ROI) a bigger challenge. Also, many institutes including

IIM-Indore have begun 5-year Integrated Programme in Management, which


makes a standalone BBA degree somewhat redundant. Still, an undergraduate
progrmame in management enhances
your business management skills and
brightens your chance for an early foray
into the corporate world.

76

CAREERS

360

ApRIl 2014

Once you make your choice, study well


to crack entrances. BBA is a steppingstone to a rewarding career in business
and management. It is important to have
the right aptitude and inclination to do
well. Make sure you practise enough to
succeed in the entrance exams, Gautam
Puri sums up.

Professional Courses

MASS COMMUNICATION

From LeFT To righT: Students of Broadcast Journalism at NDTV media institute engrossed in learning camera techniques; Students from Times School of Journalism
engaged in analysing news in newspapers; TV institutes teaches all nuances of videography; You learn how to take interview shoots; rJ Jiya at radio mirchi Studio

Professional Courses

MASS COMMUNICATION

Sweat, glamour aND a rewarDINg Career


Get the right qualiications to enter a billion-dollar industry which is growing at a fast clip
by Shiphony Pavithran Suri

he thrill to read, watch or listen


something new always hovers
in our minds. The power of media
is so inescapable in life that you
wake up in the morning irst to brush up
news either on mobile phone, newspaper, TV or radio. It stimulates curious
minds and shapes opinions.
In todays fast paced life, journalism
transcends traditional media (Newspaper, Television and Radio) to blogs,
websites, mobile apps and social media
to name a few. Journalism allows a lot
of lateral and linear mobility. It allows

you to transfer skills in many interesting ways, informs Sashi Kumar, Chairman of Chennai-based Asian College of
Journalism (ACJ). With the multiplier
approach of journalism, it is broadly
termed as Mass Communication or in
short, Masscom.
Media is growing so fast it has outpaced even IT and Tourism. This sector is very buoyant as TV, Radio, new
media, print is growing by 15, 20, 25 and
8 percent respectively, says John Brittas, CEO of regional channel Kairali TV.
Employing over one million people,
directly and indirectly, the job potential
in this sector is tremendous.

78

CAreerS

360

AprIl 2014

ENTERING THE FIELD


After 10+2
You could be from any stream to opt for
a 3-year Bachelor of Journalism & Mass
Communication (BJMC). Certain colleges/institutions call it BA (Journalism) or BSc (Journalism). But the basic
course content remains more or less the
same. The curriculum begins with history of communication and comparison of
local and global media. You learn basics
of all mediums (from print, radio, TV to
new media), ilm studies, advertising,
event management and public relations.
The third year covers media trends, laws
and ethics.

and shows no sign of waning


After graduation
A student from any stream can opt for
2-year Masters in Journalism and Mass
Communication (MJMC) or 9 to 12
months PG Diploma in Journalism. At
PG level, usually students specialize in
one of the ields of mass communication: Print/TV/Film Radio/Advertising/ Public Relations.
BJMC versus MJMC/PG Diploma
The 2-year Masters programme focuses on media research, unlike BJMC/
1-Year PG Diploma. Students write thesis and bring out dissertation on their
specialised area. If a journalist doesnt

have an aptitude for research, then stories become extremely shallow, shares
Varadesh Hiregange, Director, School
of Communication, Manipal University.
Do higher degrees hold value during
recruitment? Usually employers dont
diferentiate between UG and PG, but
salaries vary. A UG candidate can expect
2.5 lakh rupees and PG/ Masters 3.5
lakh per annum, says Hiregange.
Prof. Kalyan Chatterjee, Deputy
Director, Amity School of Communication feels that BJMC lack in depth
knowledge compared to MJMC. After
BA Journalism, Akhshaya Ganesh
joined Manipal School of Communication for Masters in Communication
to specialise in Broadcast Journalism.
UG brushes your basics, but Masters
broadens knowledge about how to

79

CAreerS

360

AprIl 2014

SASHI
KUMAR
Chairman,
Asian College
of Journalism

Some times reporter may not be a


great writer, but what charms him is
that he has found news! He could
smell out news which a sophisticated writer could not achieve.
The passion and nose for news
is something a good journalist
must possess

Professional Courses

MASS COMMUNICATION

books, journals, social media blogging.


In reporting, you start as a trainee journalist and then graduate to a senior
reporter, special correspondent and
bureau chief. On desk the positions are
junior sub editor, chief sub editor, news
editor, resident editor etc. There are
senior positions like Editor-in-Chief,
Assistant Editor, Managing Editor, and
Editor etc. But these are meant for people who have years of experience. The
entry-level salary is around Rs. 12000Rs. 15000. As one gains experience of
3-5 years salary can grow somewhere
between Rs. 25000-50000.

DEVLIN ROY
Principal, Times School of Journalism
iN A STUDio-BASeD TV production, the producer coordinates and manages crew, set and tech equipment
Q. Give us a snapshot of TSJs
curriculum
A. In these days of paid content and sting
operations, freshers should have a clear
idea of what they are supposed to write
and how. Our teachers pick up relevant
examples like defamation, contempt
of court, plagiarism, and then explain
these concepts. Students go out in the
ield right from the beginning. If there
is a building collapse in the vicinity, our
students will go and cover it.
Q. What is the placement scenario?
A. In many cases, the trainers are
actually the people who hire freshers in
their team. This is akin to your teacher
being your would-be boss. Besides Times
Group, our students are hired by PTI, HT,
Asian Age, NDTV, Reuters, CNN-IBN to
name a few.
Q. Job proile and pay packages for
freshers?
A. Initially, a fresher joins as trainee
journalist. On conirmation they get
designations like Sub-editor, Reporter,
Assistant Producer. Some join broadcast
journalism and become producers,
reporters or editors. Depending on the
voice quality and diction, some may even
go on to become anchors. Those who join
online news portals can become a Subeditor or a reporter. The pay packages
vary between Rs 2.5-5.0 lakhs depending
on the organization, quality/experience
of candidates.

handle camera, edit visuals and take


interviews on the ield, says Akshaya.
Aftab Ahmad, 28, soon after his BJMC
at Amity, was placed at Reuters Bangalore as Trainee Correspondent. There
is not much value addition; three years
will teach you only basics. But exposure
from industry lectures was highly appreciative, experts from Hindu newspaper
fraternity frequently visited the campus, says Aftab, who works as senior
correspondent at New Rise Media.
Selection process
Invariably, all prominent institutes
select students on the basis of entrance
tests followed by GD/Interview. The
multiple and descriptive written test
assesses Current Afairs, language and
analytical skills.

SPOT YOUR SPECIALISATION


PRINT
The number of students applying for
print has drastically escalated in last few
years. The prime reason is that TV has
reached a saturation point, points out
Prof. Bindu Bhaskar Balaji, who teaches News-writing, Reporting and News
Analysis at ACJ. She strongly feels that
certain core values are retained in print.
Reporting assignments enhance the
ability to compose headlines, captions, cropping photographs, selecting

80

CAreerS

360

AprIl 2014

typography and designing attractive


page layouts. You learn everything
about reporting, editing, page making,
sub-editing copies and opinion writing.
Sarah Hafeez, Bindus student shares
about Covering deprivation, a hot
course at ACJ. I went to Meghalaya
for 10 days to assess and write a report
on lack of resources in interiors, unstable political system, low accountability,
child labour, she said.
Job outlook
Unlike other reporters in daily newspapers, Anusha Parthasarthy, reporter
at Hindu Metroplus, Chennai doesnt
have to churn out stories every day. I
get at least 2-3 days to write features. Its
not as hectic as daily papers. She writes
about books, arts and history. Surya
Prakash, renowned political journalist,
columnist and former director of Pioneer Media Institute, left TV and moved
into Print. Ask him the reason? I needed a good amount of space to express
my opinions. He critically expresses,
Today 99% of editorial workforce of
print/TV doesnt have time to read.
They are just quote/byte getters. There
is no good analysis of a story. Media feels
that dumbing down is the way for commercial success.
Options for print journalists are in
newspapers, weeklies, magazines,

TV & RADIO
Unlike Print, in TV a reporter is engaged
not only in news gathering but also in
packaging and presentation of visuals.
They gather skills about anchoring,
presentation, interviewing, reporting on
camera, digital editing and more. Senior
Asst. Producer at Times Now, Uzma
Mollah recalls, At ACJ, along with studio/ield production exposure, I learnt
the art of storytelling to compose news
bulletins, documentary ilms. In radio, a
student needs to have a knack for sound.
You need skills to conceive, plan and
manage audio production.
Job outlook
A TV professional must have good visual sense and ability to express in a few
words. An outgoing person with good
interactive and report writing skills is
usually hired as a reporter. For a desk
job you should have excellent language
skills and subject knowledge. Photo
journalist/cameraman, graphic designer
and cartoonist are also important proiles. The 24x7 nature of the TV news
makes it imperative for media persons
to work at odd hours.
FM radio is booming after the sector was opened to private sector. Anjali
Sharma popularly called RJ Jiya in
Radio Mirchi, Patna comes daily on
air on her show called 90s not out.
With her mesmerizing, vibrant voice,
she lifts up her listeners by playing ilm
song tracks and interviewing celebrities.
Her team comprises 5 RJs, copywriter, promo producer and programming
head. The beginners could earn between
Rs. 20,000 to Rs. 25,000 per month.

JOHN
BRITTAS
CEO, Kairali TV

We all concentrate on the skill and


the craft but not on the content.
You must look at socio-economic,
political realities closely. Otherwise
you will have a scenario wherein a
journalist who takes a byte from the
Home Minister ends up asking him,
Sir, could I know your name?

MEGHANA
GHAI PURI
President,
WWI

One no longer needs to have a


famous film family surname to
make a mark in the industry. The
talented, passionate professionals
with right training are giving a tough
competition to the star kids
Depending on your talent, experience
and popularity, it could rise up to Rs.
50,000 or more.
FILM
With rising demand for ilm-related
careers, a lot of ilm institutes have
mushroomed across India. Major institutes like FTII, Satyajit Ray Film &
TV Academy, Whistling Woods International for Films, Media, Animation &
Media arts (WWI), intensively focus on
imparting latest knowledge in ilmmaking, direction, cinematography, sound

81

CAreerS

360

AprIl 2014

recording, editing, acting and video editing etc.


People now value the importance of
method-oriented ilm education and
training. One no longer needs to have a
famous ilm family surname to make a
mark in the industry. The talented, passionate professionals with right training are giving a tough competition to
the star kids, says Meghana Ghai Puri,
President WWI.
Job outlook
In some institutes students are placed
even before they graduate from the institute. Our students work on industry
projects while pursuing their studies.
Production houses such as UTV, Yashraj
Movies, NDTV, Lintas India, Madison,
Percept, and Ogilvy have hired them,
Meghna reveals. A ilm director is the
real of screen hero responsible for all
major creative decision-making. The
directors pay checque depends on the
production house, it may range from Rs.
3 lakhs to Rs. 10 lakhs.
Big screen actors draw fatter cheques
than small screen actors. A TV actor
could earn between Rs. 25,000 to
100,000 per day whereas for renowned
ilm actors it touches crores.
PUBLIC RELATIONS
The role of a PR professional is clearcut. It is to make the product or brand
or service that one represents gets
adequate exposure in public through
media. It can be print, television (news
media) and digital media. PR is not only
responsible for the image of a brand or a
company but also plays a role in strategic communication at boardroom levels.
The institutes teach papers like Public
Relations principles, tools and methods; corporate communication; oral and
visual communication; production techniques and methods; media planning;
and advertising.
Job roles and potential
The requirements of PR skills are
diferent across levels, but the basics
include good writing skills and general
knowledge. You must have strong communication, abilty to write and express
well. In PR, you can choose job functions like Corporate Communications,

Professional Courses

MASS COMMUNICATION

MEDIA: COURSES AND INSTITUTES


Institute

Course

Website

Film & Television Institute of India, Pune

PG Diploma in Direction/Cinematography/ Editing/ Sound


Recording & Sound Design/ Acting/ Production

www.ftiindia.com/index.html

Asian College of Journalism,Chennai

PG Diploma in Journalism across streams

www.asianmedia.org

Mudra Institute of Communication,


Ahmedabad

Diplomas in Communications/Advertising

www.mica.ac.in/mode/home

Indian Institute of Mass


Communication, New Delhi

Multiple courses

www.iimc.nic.in/aboutus.html

Symbiosis Institute of Media &


Communication, Pune

Bachelor of Media Studies (BMS)

http://simc.edu/

AJK Mass communication Research


Centre, Jamia ,New Delhi

Four MA programmes

http://ajkmcrc.org

Xavier Institute of Communications

Multiple diploma Programmes

www.xaviercomm.org

salary levels reach up to Rs. 50,000 per


month and beyond. You could join as
copywriters, art directors and TV commercial makers.

Welingkar Institute of Management


Development & Research

PG Program in Media & Entertainment Management

www.welingkar.org

Manipal Institute of Communication,


Manipal University

MA Communication/ BA journalism and others

www.manipal.edu

Top media house training

The Times School of Journalism

PG Diploma (Journalism) English

www.timesmediastudies.com

Bharatiya Vidya Bhavans Sardar Patel


College of Communication & Management

Multiple diploma programes

www.bvbdelhi.org

Amity School of Communication,


Amity University

Multiple programmes

www.amity.edu/asco

NDTV Media Institute

NDTV Broadcast Training Program

www.ndtvmi.com/index.html

Whistling Woods international


Institute for Films, Media, Animations and
Media Arts

BSc in Filmmaking + Diploma in Filmmaking with


specialisation in

http://whistlingwoods.net/whistling/
schools/school-of-film-making

Express Institute of Media Studies

PG Programme in Journalism

www.exims.in/

TV Today Media Institute

PG Diploma in Broadcast
Journalism

http://aajtak.intoday.in/tvtmi.html

Indian Institute of Journalism


& New Media (IIJNM)

Multiple programmes on
new media domains

www.iijnm.org/

New Delhi YMCA Institute for


Media Studies & Information
Technology (IMSIT)

Multiple courses

www.newdelhiymca.in/imsit.php

Manorama School of Communication

PG Diploma in Journalism

www.manoramajschool.com/

University of Pune, Department of


Communication and Journalism

Multiple corurses

www.unipune.ac.in

Makhanlal Chaturvedi National


University of Journalism

MSc in Electronic Media Informatics

www.mcu.ac.in/

ANJUM
RAJABALI

SHARNAZ
PATEL

Scriptwriter

DR. SANJAY NIGAM


CEO, NDTV Media Institute (NDTVmi)
Q. What prompted NDTV to kick-start a
media institute?
A. Most graduates are clueless about
what exactly constitutes Television
journalism and they aspire to become
anchors. Budding journalists must know
that back-end people are the most
competent and highly paid rather than
front end. There was a huge mismatch
between the kind of people trickling in
and organizational expectation.
Q. How many students get employed?
A. We have graduated roughly 400
students so far. Out of which we have
placed 160 students in NDTV. The rest of
them are employed in TV channels like
Times Now, Headlines Today and others.
Q. Whats the exclusive character of
your TV institute?
A. We give contextualized training to
know what is happening in the society
today. For instance, election is the
biggest phenomenon in 2014. It becomes
the right tool to teach journalism and
other aspects. If you want to be in the
eyes and ears of the democracy, then you
are not only responsible towards what
you do but also the manner in which you
impact the democracy.
Q. What does it take to be a good TV
journalist?
A. You have to be conscious, mindful. As
Malcolm Gladwell says, You have to put
your 10,000 hours for success. You have
to do things in shorter period of time
and better value than it was done before.
Bringing lesh to the content is a must.

Actor

Without good scripts, film and TV


shows fail badly. Your story must be
engaging and appealing. A fresher
can expect between Rs. 5-10 lakh
for an original production-worthy
script. Once you establish yourself,
you can cross Rs. 1 crore per script
Brand Management, Lobbying, Image
Management. A trainees starting salary
would be around Rs. 10,000, and eventually he/she can expect a salary of Rs.
10,000 to Rs. 25,000.
ADVERTISING
Advertising plays a critical role in marketing various types of products. Media
plays a supporting role in advertising
products through TV, radio, websites,
newspapers, magazines, billboards,
hoardings, etc. Mudra Institute of Communications, Ahmedabad (MICA), a
leading institute ofering PG in Advertising Management focuses on Brand
Management, Media Management,
Advertising Management. Nagesh
Rao, President & Director, MICA says,
Students gain all-round knowledge of
advertising business and how advertising plans are developed from initial concepts to inished creative products.

You may be highly skilled, but you


may not get the break you desire.
Be patient and build the ability to
accept rejection. Focus on your
unique identity rather than aping
others. Casting directors are always
looking for that individuality

In the last 10 years media institutes have


substantially mushroomed in India.
Unfortunately, in the struggle to ill the
gap, there is a lot of misit in the industry.
Top media houses have started in-house
autonomous courses with the aim of
encouraging excellence.
As part of classroom exercise all students go to Manorama newsrooms for
3-4 editions. You get hands-on experience on how to make original news.
Ultimately students bring out their own
paper. They take weekly turns donning
the roles of reporter, editor, and sub-editor, says K Thomas Oommen, Director
Manorama School of Communication.

Sustaining yourself
Job outlook
Advertising job is best suited for those
who are creative. Ask IIMC alumnus,
Ashish Chakraborty, now National
Creative Director, Contract Advertising what he expects from professionals?
The advertising world is all about ideas.
You have to be lexible, quick in learning.
We look for excellent writers to demonstrate ideas well, he says. Having excellent communication, good presentation,
team skills is an asset for the advertising
world. After years of experience, the

82

CAreerS

360

AprIl 2014

There is cut-throat competition in


media industry, so one must develop
the ability to be relevant at the age of 40
or 50. Surya Prakash discloses, If you
want to be long lasting battery in media
then your work must relect on macro
level. This will help you gain popularity, success and respect in the market.
A journalist should never forget his/
her social responsibility. Look around
your society. You have to continuously
reine and redeine yourself, concludes
John Brittas.

83

CAreerS

360

AprIl 2014

Professional Courses

FOREIGN LANGUAGES

Photos: Muhabit ul haq

To get a good job,


proficiency matters
more than a degree
or a certificate

Laura BenItO

Director General,
Instituto Hispania

IndIan students are increasingly learning foreign languages to move up their career graph

Learn, earn and traveL weLL


Foreign languages are becoming popular in a global world, offering vast career
opportunities and attractive salaries. Heres how you too can make a mark
by Rashi Varshney

rank Smith, a renowned psycholinguist, famously said, One language sets you in a corridor for
life. Two languages open every
door along the way. Imagine a situation,
where from amongst thousands of job
applicants to an MNC, you get selected,
because your CV boasts of Spanish, or
say, French.
In India, proiciency in a foreign languages seems to have become a norm
now, as it guarantees a job in an Embassy with quite a number of perks, or one
which ofers foreign trips and so on.
With organizations expanding internationally and venturing into new territories, they stand in need of skilled

professionals who can transcend languages and cultural barriers and enable
smooth and successful business transactions, said Aditya Narayan Mishra,
President Staing of Randstad India,
an HR services provider.

Growing demand
There is a growing demand for candidates with great language skills in
multinational companies and Indian
conglomerates across sectors like IT,
Publishing, Advertising, Entertainment,
Mass Communications, Aviation, Hospitality & Tourism, Education & Training and Public Relations, to name a few.
Students have many foreign languages
to choose from: Arabic, French, German, Mandarin, Persian, Portuguese,

84

CAREERS

360

ApRIL 2014

Russian, Spanish, Korean, Japanese,


Tibetan et al, including English. Various universities and institutes across the
country ofer several courses in these
languages from certiicates to doctorates. According to Randstads Mishra,
The popular foreign languages in great
demand in India are French, Arabic,
Mandarin, Korean, Japanese, German
and Spanish.

Eligibility and duration


Anyone can start learning any language,
but for immediate professional use, anyone who is an adult, is eligible to learn
it. Apart from courses ofered at schools
and hobby classes, one can obtain certiications, diplomas, BA, MA, or even
PhD in languages and all of these have

diferent eligibility criteria.


Though embassy-backed institutes
like Alliance Francaise or Max Mueller
Bhavan or Institute of Spanish do not
need any qualiication to start the irst
level, some of the institutions have written and oral tests. Universities and institutes ofering certiication or degrees
have a minimum eligibility of 10+2.
The duration of these courses range
from 3 months to 5 years, depending on
the degree one is willing to acquire.

Fee structure
The fee structure of the courses varies from public to private institutes.
At Delhis Jawaharlal Nehru University (JNU), a language student has to
pay just Rs. 500-600 annually, and at
Delhi University (DU), it is between Rs
3000-3500. At language institutes like
Alliance Franaise (French), Instituto
Hispania (Spanish), Institute of Russian

Language, and Max Mueller Bhawan


(German), the fee ranges between Rs.
7,000 to Rs. 20,000 per session.

Top courses
Numerous options are available for
those who are keen on becoming proicient in these popular foreign languages.
At the beginners level, one can opt for
certiicate courses ofered by institutions like Max Mueller Bhavan, Alliance
Francaise and similar others institutes.
One can opt for a 4-year integrated
Bachelors Degree course at DU, or a
3-year Bachelors degree from JNU,
Jamia Millia University, The English
and Foreign Languages University
(EFLU) and other universities.
Almost all universities have avenues
for postgraduate and doctoral studies. A
language graduate can opt for Masters
followed by MPhil or PhD. The higher
degrees open up opportunities in teaching at universities and senior positions
in companies that need language specialists. Besides, the earning potential
also increases to a great extent, depending on your qualiication.

What do you study?


The curriculum of degree courses aims
to create language skill in speaking,

85

CAREERS

360

ApRIL 2014

reading, writing, translation and interpretation in the particular language. The


course also includes history, culture and
literature of the language. Audiovisual
language laboratories and ilms make
learning simple and interesting.
At institutes like Max Mueller Bhavan,
Alliance Francaise and similar institutes, the language certiication levels
are usually divided into six to eight levels, i.e. Beginners level -A1, A2; Intermediate/Expert - B1, B2.1, B2.2; Superior
- C1, C2 (usually done to step into teaching profession).
At these institutes, one learns both
theory and practice translate songs,
participate in plays, and watch movies.
These exercises largely improve speaking and reading expression.
Evelyne Sirejols, Director of Alliance
Francaise, Delhi said that unlike traditional institutes that focus on writing and grammar, Alliance Francaise
mainly focuses on communication skills.
From the irst class, which is the beginner level, our teachers speak in French
only, they avoid using English for translations. We teach them to communicate
irst and then grammar and writing. We
help them to attain expertise in basic
communications in diferent situations,
for instance, how to buy a ticket, invite

Professional Courses

Professional Courses

FOREIGN LANGUAGES

someone at home, asking for an address


and other daily-use communications,
she elaborated.
Alliance Francaise has cultural and
pedagogical centres in Ahmedabad,
Bangalore, Bhopal, Chandigarh, Chennai, Goa, Hyderabad, Jaipur, Karikal,
Kolkata, Mahe, Mumbai, New Delhi,
Pondicherry, Pune and Trivandrum.
Similarly, Instituto Hispania (Institute of Spanish) prides its practical and
communication-focuses pedagogy.
Instituto Hispania teach maximum
in less span of time, hence save time and
money, unlike many other institutes,
claims Laura Benito, Director General
of Instituto Hispania.
She added that the institute has 45
experts to teach, and publish its own
curriculum and teaching material, specially designed for Indian students.
We have created 4 level books as of
now. We have six levels, Rs 10,700 each
level, which runs for approx 3 months,
and we have new classes starting every
month, Benito said.
Institutes such as Max Mueller
Bhavan, Alliance Franaise and Instituto Hispania or MOSAI focus on the
communication proiciency in the language while universities like DU, JNU,
EFLU emphasize on literature, linguistics and translations, as well as culture
and history of the languages origin. To
become a college teacher, one needs an
MPhil and a PhD degree in the language.

When countries
outsource their
operations to India,
mastery over foreign
language is a business
necessity

ADITYA NARAYAN MISHRA


president Stafing,
Randstad India

Where should one study?

Scholarships and exchange


programmes
Some universities and institutes engage
in student exchange programmes with
foreign universities, which help Indian
students to meet students from other
nations and get on-ield experiences.
JNU and DU, both ofer certain scholarships based on merit and performance
in university exams. Moreover, JNU has
a programme where foreign language
students get a chance to study in foreign
universities for a particular period during their course.
At Alliance Francaise, if students
in any one of the 15 branches across
India wish to pursue a training programme in France they get beneit of
free visa, medical insurance coverage,
assistance to ind afordable students

accommodation, full tuition fee waiver


at public universities or partial tuition fee waivers by other institutions,
depending on the individuals prorities.
For practical learning, we ofer study
abroad programme to our students
where they can go to Spanish speaking
country or Spain for one week to one
month, said Benito.
However, it seems not all the certiications or diplomas have equal value
in the market. Randstads Mishra says,
Organisations look for a Bachelor of
Arts degree/Master of Arts in foreign
language depending on the position.
Diploma and Certiicate courses are
also considered as long as they are from
a reputed institute and is recognized
globally, he added.
A few renowned language institutes
also ofer distance learning, e-learning
courses, and private tuitions in several
foreign languages.

EMPLOYMENT SECTORS
Teaching & Research (in India or abroad)
Government
Management
Print and Electronic Media
All India Radio (foreign language services)
Indian Armed Forces
RAW
Paramilitary forces
Embassies
MNCs
Call centres
Export-import Houses
Tourism
Hospitality

86

CAREERS

360

ApRIL 2014

Instituto Hispania has branches at New


Delhi, Mumbai, Bangalore, Chennai,
and Pune. It is an ailiated centre of
FIDESCU (Ministry of Education,
Spain), and ofers Diploma Internacional de Espaol (DIE) examinations.
For German, one can choose GoetheInstitut (Max Mueller Bhavan) run by
the Federal Republic of Germany, in
New Delhi, Kolkata, Mumbai, Chennai,
Bangalore, Pune, Ahmadabad, Coimbatore, Hyderabad and Trivandrum.
For Japanese, students prefer Mombusho Scholars Association of India
(MOSAI), Delhi as it works closely
with the Embassy of Japan in India,
The Japan Foundation and other IndoJapan organizations and ofers attractive placements.

How to get it
Most of the universities ofering BA
conduct entrance exams to gauge the
applicants aptitude.
The papers for BA are largely based
on general knowledge, reasoning and
a bit of English, which basically judges
ones language aptitude. For the MA
exam, one must have a reasonably good
command on the foreign language. Simple, clear sentences and well articulated
ideas are appreciated by examiners.

87

CAREERS

360

ApRIL 2014

FOREIGN LANGUAGES

Professional Courses

FOREIGN LANGUAGES

Muhabit ul haq

DID YOU KNOW?


Bartholomaus Zeigenbalg, one of the first
protestant missionaries in India from Haale,
was the first German linguist to visit India.
Zeigenbalg also explored south Indian
languages. He went back to Germany and
published the first Bible in Tamil to help
spread theology.
About 170 years ago, another renowned
German linguist Dr Hermann Gundert
came to India and mastered the south
Indian language, Malayalam. Gundert
compiled a Malayalam grammar
book, Malayalabhaasha Vyakaranam,
a Malayalam-English dictionary, and
contributed to Bible translations in
Malayalam. His name is enshrined in the
history of Malayalam journalism as the one
who started the first Malayalam newspaper,
Rajyasamacharam in 1847

students learn speaking, reading, writing, translation and interpretation at language schools

COURSES RUN BY SELECT INSTITUTES


Institues

Language

Courses

Website

Alliance Franaise

French

Certification/Diploma

www.kukinfo.com

Instituto Hispania

Spanish

Diploma/Certificate

http://institutohispania.com

Goethe-Institute (Max Mueller Bhavan)

German

Certificates 30 weeks, Apr-Oct

www.goethe.de/ins/in/ned/
enindex.htm?wt_sc=newdelhi

ABK-AOTS DOSOKAI, Tamil Nadu


Centre

Japanese

Certifications

http://momo.jpf.go.jp/jlpt

Bangalore Nihongo Kyooshi-kai (BNK)

Japanese

Diploma/Certificate.

http://www.bnk-india.org/

Institute of Russian Language

Russian

Certificates

www.russiancentre.org.in

Chinese Language Institute

Chinese

Diploma/Certificate

www.chinese.in

Bangalore Nihongo
Kyooshi-kai (BNK)

Chinese

Diploma/Certificate.

www.bnk-india.org/

Institute of Russian Language

Russian

Certificates

www.russiancentre.org.in

Chinese Language Institute

Chinese

Diploma/Certificate

www.chinese.in

The School of Foreign Languages


(SFL) (Under Ministry of Defence,
Government of India)

Arabic, Bahasa Indonesia,


Burmese, Chinese, French,
German Hebrew, Persian,
Pushto, Russian, Sinhala,
Spanish, Tibetan

Certificate of Proficiency (COP)/


Advanced Diploma of Proficiency
(ADOP)/ Interpretership Course

http://sflmod.nic.in/

International Language Schools


of Canada

French, Mandarin

Certificate

www.ilsc.in/

International Lingua Institute

French German, Mandarin,


Chinese, Spanish, Japanese,
English

Certificate

www.foreignlanguageinstitute.
in/inner.php?id=10

Mombusho Scholars Assosiation of


India

Japanese

Diploma/Certificate

www.mosai.org.in/portal/
index.php?page=about-mosai

Japanese Language Teachers


Association

Japanese

Diploma/Certificate

http://jaltap.org.in/

The Indo-Japan Welfare and


Cultural Association

Japanese

Diploma/Certificate

http://momo.jpf.go.jp/jlpt

Bharatiya Vidaya Bhawan- Jawaharlal


Nehru Academy of Languages

Arabic,French,Spanish,German, Diploma/Certificate
Italian,English,Portuguese,Japa
nese, Chinese,

www.bvbdelhi.org/jawahar_
academy/jawahar_lang.html

YMCA

Arabic,French,Spanish,German, Certificate/Advanced certificate


Japanese

www.newdelhiymca.in

One may also be asked questions about


the language, literature and cultural
norms of the country where the language is spoken. The same applies to
oral exam. And in Masters level theres a
great emphasis on oral communication.
JNU organizes an aptitude test in 34
centers in India for admission to fulltime foreign language courses. For JNU
aspirants, students unions organise a
free orientation course.
Most countries also hold certiication
exams via their consulate for foreign
language professionals.
For cracking the entrances for BA/
MA/MPhil in various universities, one
can get old question papers from college libraries or websites. There are also
several books and e-books available in
the market to prepare for these entrance
exams to renowned colleges.

We teach them
to communicate first
and then grammar
and writing. We help them
to attain expertise in
basic communications in
different situations

Hotel resource associate


Freelance Writer, Translator,
Interpreter
l Public Relation Oicer
l Language specialists
l

Job market for trainers


The demand and growth of foreign languages institutes in India has created a
huge job market for trainers. Max Muller, along with the German Foreign Ministry has started an initiative - German
Language at 1000 Schools. Under this
project Max Muller and the Foreign
Ministry have partnered with 1,000
state-run Kendriya Vidyalayas and others to teach about one million students
by 2017. With such big waves coming,
many foreign language students aspire
to become teachers.

Opportunities for freshers


Job proiles
Freelancing could also be taken up,
as rare languages are known to yield a
good deal of income. The job roles and
salaries vary according to employers.
The popular jobs available for language
experts are:
l Foreign language teacher
l Translator for private as well as
government organizations

EVELYNE SIREJOLS
Director, Alliance Francaise,
New Delhi

Research Associate
Interpreter
l Tourist guide
l Air Hostess or Flight Steward
l

88

CAREERS

360

ApRIL 2014

Pankaj Kumar, 25, who is learning German at A2 level at Max Mueller Bhavan
says that just a graduation does not
ensure any job these days and a foreign
language ensures a job even without
degree. Pankaj plans to study German
till the highest C2 level and become a
foreign language teacher.
There is nothing called unemployed
if you know Spanish in India, Benito

informed while speaking about 100 per


cent placements at Instituto Hispania.
Other language professionals concur.
In just beginners level in German,
freelancing opportunities start pouring
in. Recently, I had a freelance assignment with an online shopping company,
and I used to get Rs. 1000 per hour for
checking German, and I had the complete lexibility of choosing my number

of hours and times, added Pankaj.


Neha Choudhry, Bilingual Spanish
Representative at Business process outsourcing (BPO) giant Convergys feels
that language experts always have a
good market, especially since the BPO
sector is persistently growing in India.
Driven by her passion to discover new
cultures and literature, Neha enrolled
for the basic course at Instituto Hispania

89

CAREERS

360

ApRIL 2014

and then graduated to other levels. She


got her irst job of Rs 40,000 per month
plus incentives. The starting salary for
freshers is on similar lines in the company as far as its for a foreign language
concerned role, said Neha.
Owing to the growing demand and
opportunities for language experts,
Neha is now planning to learn other languages like Japanese, Italian and so on.

Professional Courses

FOREIGN LANGUAGES

COURSES RUN BY UNIVERSITIES


Institues

Language

Courses

Website

University of Kashmir

French, German, Russian

Certification/Diploma

www.kashmiruniversity.net

Doon University

Chinese, German, Spanish,


Japanese

MA (Integrated)

www.doonuniversity.ac.in

Madras University

Arabic, French, Spanish, German,


Italian, English,

MA/MPhil/Certification/Diploma

www.unom.ac.in/

Jadavpur University

German, Italian, Japanese, Korean,


Portuguese, Spanish

Advance diploma/Certificate/
Diploma

http://www.jaduniv.edu.in

Jawaharlal Nehru University

English, Arabic, Chinese, English,


French, German, Japanese, Korean,
Mongolian, Russian, Spanish

BA /Diploma/Certificate/Advance
Diploma/MA/MPhil/PhD

www.jnu.ac.in/SLLCS/

English and Foreign Languages


(EFL) University

Arabic, French, Russian

MA

www.efluniversity.ac.in/

Delhi University

Arabic, Modern Arabic, Swahili,


French, Spanish, German, Italian,
English, Portuguese, Romanian,
Japanese, Chinese, Korean,
Japanese

BA Honours/Diploma/Certificate/
Advance diploma/MA/MPhil/PhD

www.du.ac.in/index.html

University of Calcutta

Chinese, French, Persian,


Russian, Arabic

Diploma/Pre-MA/MA/PhD

www.caluniv.ac.in

University of Mumbai

French, Spanish, Italian

BA/MA/Certificate/Diploma

www.mu.ac.in

University of Pune

French, Spanish, German

Diploma/MA/MPhil

http://fl.unipune.ac.in/

Punjab Technical University

French, Spanish, German,


English, Chinese, Korean

BSc TTI (Technical Translation &


Interpretation)/Certificate

http://ptuforeignlanguages.
ac.in/

Jamia Milia Islamia

Arabic, Modern Arabic, French,


Spanish, Italian, English, Portuguese,
Turkish, Persian, Modern Persian,
Turkemenian, Turkish (Part-time),
Catalan

Diploma/Advance Diploma/COP/
BA/MA/MPhil

http://jmi.ac.in/studyatjamia/
courseslist

Osmania University

Arabic, French, German, Japanese,


English, Persian, Russian

MA/Senior/Junior Diploma

www.osmania.ac.in

Bangalore University

Arabic, French, Spanish, German,


Italian, English, Portuguese,
Finnish, Japanese, Chinese,
Korean, Japanese, Russian, Swedish

MA/Advance diploma/Higher
Diploma

www.bangaloreuniversity.ac.in

Christ University

French, Korean, German,


Spanish, Japanese, English

Certificate/Advanced certificate

www.christuniversity.in/

Indira Gandhi National Open


University (IGNOU)

French, Arabic

PhD

www.ignou.ac.in

Besides fat salary, Neha says travelling


is a big perk to learn a foreign language.
Language professionals freelance or
work full-time, and are mainly sought
by organizations in Publishing, Tourism, Education, PR, Aviation and other
government institutions for positions

such as online content writers, translators, interpreter, tourist guide, diplomatic service professional and foreign
language trainer, to name a few.
Those with a good grip are well paid.
Typically, language experts earn anywhere between INR 20,000 to INR

90

CAREERS

360

ApRIL 2014

60,000 a month These professionals are


given attractive remuneration packages
depending upon the nature of their work
and the organization they work for. Language proiciency is also an important
deciding factor when it comes to pay and
compensation, Mishra sums up.

Professional Courses

HOSPITALITY

TreaT guesTs
as god :
aThiThi
devo Bhava
C

hris Moloney, former Chief


Operating Oicer (South West
Asia) of InterContinental
Hotels Group makes an interesting point. India has enough talent
people here have the natural sense of
hospitality, Moloney says. This doesnt
come as a surprise. The concept of
Athithi Devo Bhava (Guest is God) is
ingrained in our psyche. And this attitude is relected in Tourism and Hospitality sectors contribution to GDP at a
whopping US$ 136 billion in 2013. No
wonder, job potential in this sector is
equally huge.

Mohit Nirula

by Rajaram Sukumar

Dean, The Oberoi Centre of Learning


and Development

Get the right skills. Indias booming hospitality sector is


short of 180,000 qualiied personnel

We aim to provide young


aspirants wishing to make a career
in hospitality, the opportunity to
train at some of the best hotels
in the world under the guidance
of professional hoteliers

Rising demand
Inspite of slowing economic growth,
global operators in the hospitality sector are setting shop in India. InterContinental Hotels Group, Hyatt Hotels
Corp. and Starwood are some of the
big names coming in. Hilton too plans a
new hotel next year. So the demand for
skilled personnel is bound to pick up in
a big way. Oicial data shows this sector
needs over two lakh professionals a year.
But only 18,000 hospitality graduates
pass out annually.

Talent shortage
Oicials say, the biggest challenge for
the industry, as on date, is the paucity of
skilled talent. Both domestic and international hotel companies are looding
the market with new inventory, thereby
creating an unprecedented demand for
talent. The hotel management institutes have also become a happy hunting ground for talent by non-hotel
companies too. This further widens the
demand-supply gap for talent in the

92

CAreerS

360

APrIL 2014

Industry, says Major Rajesh Chauhan,


Chief People Oicer, The Lemon Tree
Hotel Company. Dr Veerendra P Singh,
Executive Director-HR, Devyani International Ltd., concurs, Though hotels,
job opportunities have swelled many
times, the demand-supply of talented
and skilled manpower is tilted more
towards demand of skilled people, rather than supply.

Need for skill development


It is imperative for you to get the right
qualiication and skill-sets to enter this
demanding profession. A course in
Hotel Management gives you an insight
on operational skills and acquaints you
with management approaches in addition to the communication and personality requirements of the trade, says
Ashish Dahiya, Associate Professor,

Institute of Hotel & Tourism Management, MDU, Rohtak.


Any hospitality industry professional
requires a whole set of competencies
like Knowledge, Skills, and Attitude
and Habits. This includes knowledge
of food & beverages, culinary skills,
attitude and ability to serve customers
24X7 in all kind of places and terrain.
Budding new employees and managers
get opportunity for 18-21 week on-thejob industrial training in 4-5 Star hotels
and it is valued by National Council of
Hotel Management & Catering Technology, says Dr Singh.
An undergraduate course in Hospitality or Hotel Management equips
you to be ready for four broad functions: Food Production, where food is
designed and created, Food & Beverage
Service (F&B), where the guests needs

The OberOi Groups STeP programme (Above) offers hospitality students the opportunity to acquire all
round and specialized skills and knowledge in all departments of a hotel

are looked after in a restaurant or in an


oice cafeteria, Front Oice, that welcomes a guest and tries to make the stay
as hassle-free as possible and Accommodation Management, where the staf
sees that you feel at home in your room.

Courses on offer
Students go for undergraduate courses
in hospitality sector for a variety of reasons from hefty pay packages to passion for food and beverages. I am a
big foodie and I love cooking. I aspire
to become a successful chef in future.
These reasons acted as catalyst for my
decision to foray into hotel management sector, says Maahi Trivedi, 9th
rank holder in NCHMCT JEE 2013 and

93

CAreerS

360

APrIL 2014

currently pursuing Bachelor of Hotel


Management and Catering Technology
course at IHM, Mumbai.

Admission process
After completing 10+2 you can opt to
study Hospitality or Hotel Management
at top of the line public and private institutions across the country. Almost all
the institutions select candidates based
on performance in the entrance examination and group discussion followed by
personal interview.

Public sector
In the public sector, currently there are
29 Institutes of Hotel Management
(IHMs), comprising 21 Central IHMs

HOSPITALITY

Dean - Academics,
Ecole Hoteliere Lavasa

Ravi Kapela,

Professional Courses

and 8 State IHMs, and 5 Food Craft


Institutes (FCIs), which have come
up with the support of the Ministry of
Tourism. Besides these, you can opt for
institutions set up by state governments.

semesters of six months including


two Business Internships with prestigious hotels in India and abroad.
The course curriculum, teaching
styles and assessments follow the
rules laid down by the lagship institute - Ecole htelire de Lausanne,
Switzerland.

Bachelor of Science program in Hospitality and Hotel Administration (BSc


in H&HA) ofered by IHMs ailiated
to National Council for Hotel Management and Catering Technology (NCHMCT) in collaboration with IGNOU is
one of the most popular courses. The
3-year course is ofered in two modes:
generic and specialized. The admission is through a national-level Joint
Entrance Examination. You can also opt
for various specialized diploma courses like Food Production, Front Oice
Operation etc. through the same JEE.

Q. What is the key ofering in


terms of course content?
A. Instead of pedagogical methods,
Ecole follows the andragogy method
where the students are guided to
research topics and present their
knowledge using PowerPoint and
other modern aids. The faculties don
the role of facilitators, and help to
correct concepts or give specialized
inputs. We then provide opportunities for this knowledge to be applied
in real life situations through case
studies, live practicals, projects, etc.

Some of the popular university-level


entrance for UG courses in the hospitality sector are Panjab University
Tourism and Hospitality Aptitude Test
(PUHAT), Guru Gobind Singh Inderprastha University Common Entrance
Test Bachelor of Hotel Management
and Catering Technology (GGSIPU
CET BHMCT), Maharashtra Hotel
Management Common Entrance Test
(MAH HM CET) and Uttar Pradesh
State Entrance Examination Bachelor
of Hotel Management and Catering
Technology (UPSEE BHMCT).

Q. Do the students get hands-on


experience?
A. Unique to any institute across the
globe, students here have access to
a wide range of hospitality formats
from budget to deluxe hotels, with
best of brands in each category right
at their doorstep for their induction
and practical training.

Industry-run courses

Q. What curricula do you follow?


A. The programme consists of 8

Q. What is the uniqueness of your


programme?
A. We are the only institute to ofer
practical training at luxury hotels,
budget hotels, clubs, international
convention center, restaurants and
spa during the course itself at Lavasa. Plus there is academic mobility to
transfer credits within the network
schools certiied by Ecole htelire
de Lausanne.

A few renowned hotels ofer their own


hotel-speciic course/programmes.
Institute of Hotel Management,
Aurangabad (ailiated to Taj Hotels &
Resorts) ofer BA (Hons) in Hotel management and BA (Hons) in Culinary.

STUDeNTS AT ecole hoteliere Lavasa (Left) get


trained to develop as hospitality professionals.
A student of Oberoi Groups STeP programme
(Above)

Institutes Welcomgroup Graduate School of Hotel Administration


(WGSHA) ofers 4-year programme
exclusively for boys.
Merit Swiss Asian School of Hotel
Management ofers three/two-year
Hospitality Management Programme.
The nomenclature of degrees awarded,
fee and duration vary across public and
private sector institutions (See Listing).

Learning experience
The Oberoi Group ofers Systematic
Training and Education Programme
(STEP) that has two 3-year courses:
Hotel Operations Programme and
Kitchen Operations Programme.
Ecole Hoteliere Lavasa ofers a 4-year
Hospitality Management course, which
is a hands-on, interactive and technology enabled learning experience.
ITC

94

Hospitality

CAreerS

360

Management

APrIL 2014

Industry experts complain that most


of the hotels schools follow the pedagogic method where the teacher takes
the onus of acquiring knowledge and
passing them on to students. The
Hotel Management Colleges are only
able to impart basic theoretical knowledge to their students and a lot more is
desired on the skill development front,
opines Lemon Trees Major Chauhan.
However, some of the institutes pride
themselves on the way they impart

knowledge, laced with practical skills.


Our great strength is our methodology
of learning. We do not teach! Students
learn! says Ravi Kapela, Dean of Ecole
Hoteliere Lavasa .
At top colleges, students are exposed
to best-in-class industry practices. The
focus is to develop students as hospitality leaders and entrepreneurs. The
Oberoi Groups STEP programme ofers
students the opportunity to acquire all
round and specialized skills and knowledge in all departments of a hotel.
We aim to provide young aspirants
wishing to make a career in hospitality,
the opportunity to train at some of the
best hotels in the world under the guidance of professional hoteliers, informs
Mohit Nirula, Dean, The Oberoi Centre
of Learning and Development.
STEPs Hotel Operations Programme
ofers training in the three operations departments of Food and Beverage, Front Oice and Housekeeping.
The Kitchen Operations Programme
includes training in the Western and

Indian kitchens besides orientation in


specialized sections such as bakery, pastry and the cold kitchen.
Apart from the course curriculum,
students undergo business internships.
for exposure to real competition while
learning from personal experiences.
During the programme, a trainee is
placed at one of our hotels, learns the
various aspects of hotel operations and
is thus able to gain valuable experience
besides honing the attitude, skills and
knowledge required by the industry,
shares Nirula.

can be a wonderful opportunity to make


a mark if one decides, says Dr Singh of
Devyani International.
Prior to taking up a career in the hotel
industry, it would be advisable for aspiring students to spend quality time with
existing hoteliers to get an in depth
understanding of the nuances of the
industry at large, advises Lemon Trees
Major Chauhan.

Earning potential
Although chefs and general managers
are paid in lakhs, a fresh HM graduate
may have to start with a leaner package.
In a three- star property, the take home
salary of a trainee per month may start
from Rs. 10000, in a four-star Rs. 15,000
and in a ive- star it could be Rs. 30,000
onwards. The overseas chains, which
open in India, have high posts usually
assigned to foreign nationals who draw
higher salaries, thus pushing the bar for
Indians as well.

Industry expectations
Life can be really tough for a young person seeking a career in the hospitality
and restaurant industry. He or she must
be ready to invest in her career growth
by learning all disciplines of Hospitality:
Front Oice, Housekeeping, F&B Service and Food production. One has to
be comfortable with unearthly working
hours and doing menial work at times
can be a dampener; simultaneously it

95

CAreerS

360

APrIL 2014

Looking forward
Some students take up a career in hoteliering for the glamour quotient, which
incidentally is only a small facet of the
bigger picture. If you have a burning
passion to enter this profession, be prepared, you will be recruited for attitude
and trained for skill.
With inputs from Nafisa Khatoon

Professional Courses

HOSPITALITY

COURSES AND INSTITUTES


Course

Institute

Duration

Eligibility

Selection

Website

Bachelor of Science program in


Hospitality and Hotel Administration
(BSc in H&HA)

IHM (35 campuses)/15 private


Hotel Management Institutes
affiliated to NCHMCT/IGNOU

3 Years

10+2

NCHMCT JEE
Entrance Exam

www.nchm.nic.in

BSc in Hospitality & Hotel


Administration (Specialisation)

IHM Chennai,Goa, Hyderabad,


Kolkata, Mumbai

-Do-

-Do-

-Do-

www.nchm.nic.in

M.Sc. In Hotel Administration

IHM Lucknow, Pusa, Chennai,


Bengaluru

2 Years

Graduation/
Diploma in
Hotel Mgmt

-Do-

www.nchm.nic.in

Diploma in Food Production

IHM (8 campuses)

1 Year

10+2

-Do-

www.nchm.nic.in

Diploma in Food and Beverage


Service

IHM Hajipur, Jaipur, Pusa,


Shimala, Srinagar

-Do-

-Do-

-Do-

www.nchm.nic.in

Diploma in Front Office Operation

IHM (2 campuses)

-Do-

-Do-

-Do-

www.nchm.nic.in

Diploma in House Keeping

IHM Guwahati, Jaipur

-Do-

-Do-

-Do-

www.nchm.nic.in

Diploma in Bakery and


Confectionery

IHM Jaipur+ Srinagar

-Do-

-Do-

-Do-

www.nchm.nic.in

Craftsmanship Certificate Course in


Food & Beverage Service

IHM Bhubaneswar+ Goa

1.5 Years

10th Pass

-Do-

www.nchm.nic.in

Craft Certificate Course in


Food Production and Patisserie

IHM (14 campuses)

-Do-

-Do-

-Do-

www.nchm.nic.in

BSc in Hospitality Studies &


Catering Services

Apeejay Institute of
Hospitality, Navi Mumbai

3 years

10+2

Online Test+PI

www.aih.edu.in

BSc (Hospitality Studies)

Apeejay Institute of
Hospitality, Navi Mumbai

-Do-

-Do-

-Do-

www.aih.edu.in

Bachelor of Catering Technology


and Catering Arts (BCT&CA)

Osmania University,
Hyderabad

-Do-

-Do-

Entrance Examination + GD+ PI

www.iactchefacademy.com

PG Diploma In Culinary Arts

-Do

1 Year

Graduation/
Diploma in
Hotel Mgmt

All India Entrance


Exam + GD+ PI

www.iactchefacademy.com

Bachelor of Science in Catering


Science and Hotel Administration

Merit Swiss Asian School of


Hotel Management, Ooty

3 years

10+2

NA

www.meritworldwide.
com/

BSc/BA In Hotel Management


Catering & Tourism

IIHM (6 campuses)

-Do-

-Do-

E-CHAT+ GD+ PI

www.iihm.ac.in/

Hospitality Management
Programme

Ecole Hoteliere Lavasa,


Pune

4 years

-Do-

Tests + PI

www.ecolehotelierelavasa.com

The Hotel Operations


Programme (STEP)

At any of The Oberoi Groups


ten hotels

3 years

-Do-

Three rounds of
selection process

www.oberoigroup.
com/careers/join_us/
step.htm

The Kitchen Operations


Programme (STEP)

-Do-

-Do-

-Do-

-Do-

www.oberoigroup.
com/careers/join_us/
step.htm

WelcomLegionnaire
Programme (only for boys)

ITC Hospitality Management


Institute

4.5years

-Do-

Test + PI

www.itchotels.in/
itchmi/WelcomLegionnaire-programme.html

BA (Hons) Hotel Management

IHM Auranagabad

4 years

-Do-

Test + GD+ PI

www.ihma.ac.in/

BA (Hons) Culinary Arts

-Do-

-Do-

-Do-

Test + GD+ PI

www.ihma.ac.in/

96

CAreerS

360

APrIL 2014

Professional Courses

iNsTrUCTiONAl DesiGN

Where technology enables better learning

Role of an Instructional Designer

instructional designers make learning interactive, engaging and fun,


for both students and professionals. Heres how they do it!

Multimedia
Contents

Technology

Shutterstock

eeta Bose, Co-Founder and


Director of Kern Learning
Solutions asks,Why is it that
some teachers can make even
the most boring lessons interesting?
While the books at your school were
the same, it was the teaching methods or
techniques used by teachers that made
all the diference, she observes. According to Geeta, the process of delivering
instruction that students learn efectively is called Instructional Design (ID).
Today, ID has grown into an exciting,
challenging ield that ofers employment

opportunities, at the helm of which is a


key role Instructional Designer.

the prospect of working in a challenging ield requiring cross-functional skills


across domains excites you?

A growing ield
Instructional Designers are most sought
after in the training and learning industry. However, they are relevant in almost
any sector/vertical where there is a need
for training to solve a problem. They
develop classroom training and e-learning for employees of large corporations,
and also curriculum design and development for universities. Publishing houses and online publishers need them to
design and develop online content. They
are hired by e-learning companies. Does

98

CAreers

360

April 2014

Works closely with subject-matter


experts, and visual designers to identify
look and feel of inal training product
Designs the high level blue print (design
document) of the programme
Designs the micro-level content to meet
the learning needs
Designs activities, assessments,
scenarios, and other elements to engage
learners and make learning effective

Companies that hire

Simplifying learning instructional


Design is all about creating tutorial
and lessons using graphics, animation
and other interactive tools to help students, professionals and other groups
learn faster and more effectively; (left)
screenshot of an e-learning tutorial

by Salil Jayakar

Understands the needs, wants and


motivations of learners, and the
stakeholders motivations

Case study
Standard Chartered Bank (SCB) wanted an online tutorial to train its Customer Service Oicers (CSOs) about
its new web-based one-screen application. So, the instructional designers
at Kern Learning Solutions developed
task-based tutorials to help the CSOs
learn about various tabs and ields in
the new application. Each tutorial had
modules, followed by a multiple-option
quiz at the end of each. The instructional

designers had to understand their client


SCBs requirements and target audience, and accordingly plan and execute
an e-learning tutorial. The tutorial had
to allow for self-learning (by the CSOs)
which meant putting in a summary video
and a section to recap and refresh learning. The project also involved designing
the look and feel of the tutorial, and the
content/technical writing (screen headers, call outs, recap questions, etc).

Enhancing learning
Sabari Chattaraj, founder of Rubikube Solutions explains the role of an
instructional designer in more detail.

An instructional designer analyses an


organisations requirement; typically a
behavioural or performance problem
faced, which can be solved with training. He or she then develops a design
for the training and assimilates content
from various sources (existing material, subject matter experts, other references), explains Chattaraj. Technology
and multimedia tools are leveraged to
enhance instruction via the e-learning
medium. Sometimes instructional
designers also build what they design; in
this instance, they are also the Course
Developer, shares Monica Patil, Director of Eshana HR Consultants, which

99

CAreers

360

April 2014

Tata Interactive Systems

NIIT

Lionbridge

Aptara

Harbinger

recruits Instructional Designers for


e-learning companies.

A multi-dimensional role
Most instructional designers think just
being a good writer is enough. Yes, it is
important to be a good writer but more
important to think at a programme level
with all the elements together. Only
those who can visualise a programme
end-to-end will grow faster in this profession, shares Geeta. Sutapa Mukherjee, a senior consultant with a prominent
e-learning company in India believes
that a good instructional designer must
have cross functional skills such as efective communication skills, knowledge
of graphics and Dreamworks, Learning Management Systems (LMS),
visual programming, etc. Some of the
best designers have some software background as well and the curiosity to ask
the right kind of questions! An analytical mind helps to understand what the
client really wants, she says.

Qualiications
Over the last few decades this role has
attracted people from myriad professions - writers and editors, researchers, educators, innovators, developers,
project managers and media experts.

Professional Courses
Institute

iNsTrUCTiONAl DesiGN

Course

Eligibility

Website

SNDT Womens University,


Department of Educational
Technology (Mumbai)

Masters in Educational
Technology

Women graduates with 50%. BEd


preferred. Additional weightage
given to PG holders

http://sndt.ac.in/courses/courses-by-sub/dept/education/
edu-tech-juhu/ma-in-education-technology.htm

Symbiosis Centre for Distance


Learning (Pune)

Post Graduate Diploma in


Instructional Design

Graduate in any discipline from a


recognised University

www.scdl.net/distance-learning-in-instructional-design.
aspx

ICAT Design & Media College


(Bangalore, Chennai and
Hyderabad)

PG Diploma in Instructional
Designing

Graduate in any discipline from a


recognised University

www.icat.ac.in/courses-p-g-instructional-design.asp

4C-Learning Solutions
(Bangalore)

Certificate Course in
Instructional Design

Graduate in any discipline from a


recognised University
Excellent English language skills

www.4c-learning.com/instructional_design_bangalore_india.htm

An BA or MA in English, Education,
Sociology or Psychology, Anthropology
or Journalism, can add value to the role,
and even regular graduate with a keen
interest and lair can succeed.
However, instructional designer
should ideally have done a course in
instructional design or educational
technology. The course teaches you
the principles and theories. On the job,
you learn about the application of these
principles and theories, says Geeta.

Courses in Instructional Design


Though education in this area is still
in its nascent stage, this programme is
being ofered at the postgraduate level
by some educational institutes across
the country. SNDT Womens University is one of the few institutes that ofer
a Masters degree in the ield. Bangalore-based 4C- learning Solutions, an
instructional design irm also ofers certiicate courses. While many educational institutes ask for B.Ed. graduates,
it is one of the most outdated degrees in
India. We take applications from graduates from any ield but only those with
excellent English language skills are
accepted into our programme, informs
Vivek Padubidri, Managing Director,
4C-Learning Solutions.

Earning potential
An entry-level instructional designer
starts of with approximately INR 2.25
lakh annually. At the mid-career level,
salaries are in the range of INR 4 lakh
to 6 lakh depending on experience,
the strength/position of the company
and the location in the country. Top

GEETA BOSE
Co-Founder & Director, Kern Learng Solutions

speciic culture to avoid cross-cultural


conlicts, advises Sabari.

Starting out and growing

Most think that being a


good writer is enough. But
it is more important to
think at a programme level
with all elements together.
Those who can visualise
end-to-end will grow faster
management earns anywhere upwards
of INR 10 lakh annually.

Professional challenges
Since instructional designers are not
necessarily subject matter experts, the
biggest challenge for them is to understand real life scenarios for the target
audience. For example, an instructional
designer who does not have a background in mobile technology or gaming
may not be able to easily design a training programme for a mobile or gaming
company client. Cross-cultural considerations have to be taken into account
when developing content. Always
be aware of the Dos and Donts for a

100

CAreers

360

April 2014

Most instructional designers in India


start out at e-learning companies, which
do work outsourced by e-learning companies abroad. This restricts exposure to
mostly, back-end structured work, and
does not give an opportunity to design
programmes end-to-end. Another
serious challenge is opportunities for
experienced designers. The nature of
work can be repetitive unless there are
newer challenging programmes and
experiments that are taken up. Unless
the instructional designer is constantly
reinventing and adding on to his/her
skill set, it is diicult to stay motivated
and competitive, says Geeta.

Honing skills
The important thing for anyone making a career in instructional design is
to work on as many diverse and challenging projects as you can. Dont just
limit yourself to instructional writing.
Hone your skills in instructional technologies and visual design too, advises
Geeta. Importantly, one must build a
domain specialization. For example,
aim to be the best instructional designer
in the healthcare training domain or
gaming, mobile, hospitality, banking or
in any other sector/vertical. Ultimately,
instructional designers need to constantly upgrade their skills to be on top
of the learning curve.
The writer is a freelance journalist and
blogger based in Mumbai

Universities
INCUBATED AT

NAME OF THE COMPANY PAPYRUS EFICIENCIA


KIIT-TECHNOLOGY BUSINESS INCUBATOR, BHUBANESWAR
STATUS PATENT UNDER PROCESS OF DRAFTING
ANURAG KYAL

ENTREPRENEURSHIP

ESTABLISHED

APRIL 2013

KEY PROMOTER

About The Incubator KIIT-Technology Business Incubator, KIIT University,


Bhubaneswar, Odisha Established 2010 Current Incubatee 17 Graduated
06 Offerings: Space, Technical infra structure, Mentoring support, Networking
& Branding, IPR support, investment/funding support Exit Policy For ICT &
Engineering based inubatee 1-2 year incubation time and for Biotechnology
& life sciences it's 3-5 years. Incubator takes equity share in the company and
the percentage varies from 5-10%

PaPer-making
goes eco-friendly

ANURAG KYAL Nature lover at heart

this weed adds to the cost reduction and


eco-friendliness. Presently paper pulp
sources such as hardwood, agro-waste
are processed to form paper via a chemical process which not only damages the
environment but also raises the cost of
paper significantly, says Anurag.
We have completed the lab scale of
the respective process and were successful in creating paper prototypes, he
adds. He also claims that the output is at
par in quality with competitive products,
as it is biologically produced, is completely eco-friendly and 30-35 percent
cheaper than similar products.

by Princi Sharma

How did TBI help?


aper doesnt have any alternative to
it till date. This is what prompted
Anurag Kumar Kyal from KIIT
School of Biotechnology to innovate on
producing paper which is very cheap
compared to its market counterpart
through a well-fabricated bioengineering process. The process factors in
environmental issues and it causes negligible environmental damage without
compromising on the quality of paper
produced, shares the 4th year student
of Integrated B.Tech-M.Tech.

The process
The biological process involves use of
enzymes rather than chemicals. This
process also involves the use of an
unconventional pulp source, a common
weed that is found in abundance. Using

Anurag shares that all the research


involved in devising this novel process
was done in the university - KIIT School
of Biotechnology, KIIT University. The
university helped by providing infrastructure and monetary support for all

Achievements

A business plan concerning the innovation


stood 2nd in national level Business Plan
Competition INNOVIO 2012 organized by
KIIT Technology Business Incubator
Won gold medal at India Innovation Growth
Programme 2013 organized by DST
Lockheed Martin
Was given an opportunity to represent
India as a part of delegation of Indian
Innovators at The Indus Entrepreneurs
(TiE), Silicon Valley, USA.

101

CAREERS

360

APRIL 2014

the preliminary research and for completing the lab scale for the devised process. The University has given us free
incubation support at KIIT TBI and
continues to provide lab space for further research and product development.
The TBI is helping us to procure funding
for commercialization and upscaling,
he informs.

Target Market
Since paper is basically required as a
stationary or for packaging it would be
predominantly used in sectors involving education, crafting and card making, mass communication, printing,
food packaging, etc. Thus the intermediate customers of the company would
include organizations in the aforesaid
sectors and the end users would be the
common mass.

Future Plans
Our immediate plans are to upscale the
process to a bench/pilot scale and develop products for commercialization. We
have already located a place for setting
up a manufacturing unit and the authority there has sought to collaborate with
us, shares Anurag.
We intend to setup a unit near Chilika
considering location advantages such
as abundance of raw materials. Moreover, Chilika Development Authority has
agreed to tie up with us. We are now
looking for investors and potential partners, he adds.

From the Editors Desk

A time to celebrate.
A time to introspect

The woods are lovely, dark and deep


And miles to go before I (we) sleep

hough world renowned poet Robert Frost may not like the modiication
to his poem, this is exactly how we feel at Careers360. Five years ago, on
March 31, 2009, we began our journey with the irst issue of Careers360.
Our objective, then and now, has been the same - to help students choose
the career they deserve.

Five years down the line, we have six diferent portals at www.careers360.com which
have 6781 articles, 1000+ notiications each year and 100+ E-Books. A full-ledged
counselling platform www.mycareers360.com is up and running. We also have produced multiple almanacs, small guide booklets, and 60 info-packed issues.
The fact that our readership on the web is larger than the two nearest competitors
put together, shows we are on the right track. Thank you for your steadfast support
and commitment. This support also pushes us to do more. We realise there are plenty
of domains where we are yet to dig deeper. Vocational courses are one among them.
Short-term certiications are another. Diplomas are the third. Non-recognised shortterm programmes form yet another domain that needs attention. Ailiated colleges
and general degree programmes need a much more critical gaze.
While we have touched base with you reasonably well in the digital space, mobile,
television and radio are mediums, which we are yet to explore.
The last ive years have given us grounding and solidity. The next ive are going to be
exhilarating, and will let us ly. With new media forms and multiple ways of reaching
out to you, we are sure we will be there, whenever and wherever you need to decide
on your education and career.
So be with us. Write to us. Tell us what you need. Your constant feedback and advice
are exceptionally important to each one of us at Careers360.
After all, to us and you A CAREER IS A LIFE.
Happy ifth anniversary to both Team Careers360 and its community!

104

CAREERS

360

APRIL 2014