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The document discusses the pharmaceutical market and marketing theory and practice in the industry. It notes that the pharmaceutical market represents one of the most dynamic and controversial markets due to the specific nature of pharmaceutical products and complex market demand interests. The industry has seen promising growth in recent years despite challenges. The article examines key trends in demographics, including aging populations and urbanization, that are shaping the market and represents opportunities and threats. Understanding marketing theory and comparing it to real-world practices can help improve how pharmaceutical companies operate in this complex environment.
Deskripsi Asli:
The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the
specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve
marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with
on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high
level of public scrutiny make pharmaceuticals one of the most challenging practices.
Key words: pharmaceutical marketing, marketing, customers, market, analysis, market trends.
Judul Asli
Pharmaceutical Market(ing): Theory and Reality Pharmaceutical Market(ing): Theory and Reality
The document discusses the pharmaceutical market and marketing theory and practice in the industry. It notes that the pharmaceutical market represents one of the most dynamic and controversi…