Y E AR B O O K
Timeline
15
22
Our Insight
28
Our Impact
26
25
directory
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Christopher Kearns
Chief Executive Officer,
Depositary Receipts
Fortunately, many DR issuers and investors benefited from and participated in the years positive
developments. Global investment in DRs increased by more than $150 billion on a year-over-year basis
through the third quarter of 2013. In contrast, the volume of DRs traded was almost 144 billion shares,
9% lower than 2012, with the value of DRs traded falling 8% to $2.56 trillion. Importantly, DR issuers were
eager to tap investors appetite for borderless investment opportunities, and the number of DR capital
raising deals in 2013 rose to 51, an impressive 65% increase over 2012 with a total value of $10.4 billion.
China led in the number of capital raisings, with 14 deals, and Russia led in the amount of capital raised
with $2.6 billion. We expect this positive momentum in DR capital raisings to continue in 2014.
Our unique position in the market allows us to work with the full range of the investment community and
collaborate with our clients to help them meet their goals. In 2013, we strengthened this collaborative role
through many groundbreaking initiatives. These included helping Ambev (Brazil) structure their stock/swap
merger and working with the Romanian natural gas supplier Romgaz to raise capital in its privatization,
the largest Romanian IPO ever and the first with a DR component. We worked with the French e-commerce
company Criteo to raise capital through an IPO, the first DR capital raising for a French company since
2011 and the first French listing to benefit from the U.S. JOBS Act. We also played a leadership role with
our corporate governance expertise in Russia, leading an industry solution to the consequences of a new
regulation, 415-Z. We are proud to produce our annual and regional proxy studies and to keep our clients
and the industry informed on investor relations best practices through our ninth annual investor
relations survey.
We look forward to applying our deep and tested expertise in support of our issuer clients and their
investors in 2014, as DRs continue to play an increasing role in global capital markets.
1
2
contact
JANUARY
2013
2012 Year-End Review
FEBRUARY
MARCH
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contact
APRIL
MAY
JUNE
BNY Mellon
announces one
billion depositary
receipts outstanding
for Vodafone, the
largest European
DR Program
BNY Mellon
appointed as
successor
Depositary Bank by
Westpac Banking
Corporation in
Australia
BNY Mellon
appointed as
Depositary by QIWI
First ADR listing
in Moscow and
first IPO through
ADRs by a Russian
company on
NASDAQ
insight
directory
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
Kroton Educacional
named BNY Mellon as
Depositary for its ADR
Program
directory
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contact
DECEMBER
IMPACT
Sixth Annual Investor
Relations Training
Seminar, London
and Frankfurt
2013 Mid-Year
Review
Eighth Annual DR
Training and U.S.
Capital Market
Overview, New York
and Chicago
Gateway to China:
The Hong Kong Stock
Exchange
events
The Search for Growth:
Three Roads to Prosperity
GLOBAL
Market
Updates
directory
website
contact
directory
website
200
4,000
21
3,000
150
20
1,060
19
72
1,116
2,000
100
82
12
16
48
39
15
19
11
2012
2013
74
1,000
1,391
689
695
676
654
748
794
829
845
841
376
397
403
396
392
296
337
362
370
343
2009
2010
2011
2012
2013
16
16
19
45
28
0
2009
LSE/LuxSE
2010
2011
U.S.-Listed
U.S. OTC
Other/Unlisted
LSE/LuxSE
U.S.-Listed
U.S. OTC
Unsponsored
1,532
690
41
50
1,229
Other/Unlisted
contact
directory
website
2013 VALUE
SECTOR
2013 VOLUME
$426.34
-25.80%
$23.11
-14.14%
$292.21
-31.95%
Commercial Banks
$21.10
-9.10%
Commercial Banks
$263.85
-7.13%
$18.13
-14.22%
$215.43
5.56%
Communications Equipment
$15.70
-8.21%
$186.28
24.96%
Semiconductors
$12.96
35.10%
Pharmaceuticals
$186.27
5.93%
$7.22
2.13%
Semiconductors
$176.48
31.50%
$4.31
-1.68%
Communications Equipment
$71.51
26.55%
Biotechnology
$3.77
50.62%
Beverages
$62.49
-22.30%
Construction Materials
$3.71
5.32%
Food Products
$51.48
6.31%
Pharmaceuticals
$3.58
-3.69%
contact
directory
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EMEA
TOTAL: 1,684
NEW: 156
APAC
NEW: 89
TOTAL: 1,795
LATAM
TOTAL 287
NEW: 8
contact
$592.6
3.5bn
143.2
$1,295.9
73.8
EMEA
Latin America
Asia Pacific
EMEA
10.4bn
31.1
38.3
$2,569.1
Asia Pacific
website
$680.6
directory
Latin America
2.6bn
7.3bn
contact
Industry
Country
Trading
Venue
Value Traded
(Billions)
Volume Traded
(Billions)
Baidu
China
NASDAQ
$119.38
1.04
Vale
Brazil
NYSE
$106.54
6.66
Petrobras
Brazil
NYSE
$105.03
6.39
Vodafone Group
United Kingdom
NASDAQ
$86.31
2.85
BP
United Kingdom
NYSE
$62.90
1.47
Value Traded
(Billions)
Volume Traded
(Billions)
$11.47
0.17
$7.89
0.13
Industry
Country
Trading
Venue
Nestl
Food Producers
Switzerland
OTC
Roche
Pharmaceuticals
Switzerland
OTCQX
Danone
Food Products
France
OTCQX
$2.19
0.15
Gazprom
Russia
OTC
$1.88
0.22
Deutsche Telekom
Diversified Telecommunications
Germany
OTCQX
$1.56
0.12
Value Traded
(Billions)
Volume Traded
(Billions)
6.63
Industry
Country
Trading
Venue
Gazprom
Russia
LSE
$55.89
Sberbank
Commercial Banks
Russia
LSE
$49.89
3.95
Lukoil
Russia
LSE
$37.05
0.60
Rosneft
Russia
LSE
$21.20
2.82
Uralkali
Chemicals
Russia
LSE
$17.72
0.57
directory
website
contact
contact
2500
2,230
654
676
695
website
85
2000
directory
1500
60%
829
845
841
403
396
392
362
370
343
2011
2012
2013
1000
500
0
LSE/LuxSE
U.S.-Listed
U.S. OTC
88%
Other/Unlisted
46%
119
96
86
71
63
General
Retailers
Financial
Services
Construction
Materials
Real Estate
Investment
& Services
directory
Institutional DR Ownership
EUROPE
DR Value Held: $180.1
Institutional Holders: 1,315
YoY Change: $41.8
NORTH
AMERICA
DR Value Held: $603.7
Institutional Holders: 2,539
YoY Change: $103.9
ASIA
PACIFIC
LATIN
AMERICA
DR Value Held: $4.6
Institutional Holders: 61
YoY Change: $0.4
MIDDLE EAST
& AFRICA
DR Value Held: $3
Institutional Holders: 96
YoY Change: $1.3
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contact
DR Value 2012
(Billions)
YoY Change
(Billions)
$18.95
$15.47
$3.48
22%
$526.0
$18.51
$15.87
$2.64
17%
$133.0
$17.81
$20.22
-$2.41
-12%
$716.3
$17.66
$19.36
-$1.70
-9%
$105.7
$15.01
$12.33
$2.68
22%
$369.0
$14.56
$13.73
$0.83
6%
$351.7
$12.02
$12.35
-$0.33
-3%
$78.9
OppenheimerFunds, Inc.
$11.92
$9.45
$2.47
26%
$126.1
$9.40
$9.73
-$0.33
-3%
$430.0
$9.09
$9.11
-$0.02
0%
Institution
YoY DR Value
% Change
Equity AUM
(Billions)
$85.9
Source: Ipreo, most recent 13F filings for U.S. reporting, as of September 30, 2013 and for institutions holding more than one DR security, based on DR value
YoY Change
(Billions)
YoY
% Change
Money Center
184.18
46.49
34%
LA/Pasadena
66.74
10.17
Boston
82.94
SF/San Jose
Paris
Money Center
NY/CT/NJ
DR Value
(Billions)
YoY Change
(Billions)
Chicago
22.17
2.09
10%
18%
Philadelphia/Wilmington
25.46
0.46
2%
8.91
12%
Houston
10.24
0.03
0%
61.28
7.12
13%
Edinburgh
12.81
-0.1
-1%
14.91
6.19
71%
Baltimore
10.38
-0.31
-3%
Source: Ipreo. All figures above are net year-over-year change, Q3 2013 compared to Q3 2012
YoY
% Change
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Regional
Market
Updates
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directory
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Asia Pacific
Companies in Asia Pacific used DRs to raise more than $4.4 billion in
DR form in 2013, an almost threefold increase over 2012 and a strong
signal that DRs continue to be an effective financing mechanism to raise
capital for companies in the region. There was a noticeable increase in
Chinese companies accessing the U.S. markets, with 14 DR offerings
raising $1.4 billion in DRs. Investors are still keen to find quality names
from China, favoring companies with both strong growth prospects and
high standards of corporate governance.
Capital raising activity in Taiwan remained robust for the second
consecutive year. In Taiwan, six issuers raised more than $2.1 billion in
DRs. Fubon Financial completed the largest GDR offering from Asia since
2007, raising $850 million. Additionally, three issuers from Korea raised
over $660 million through GDRs.
In Australia, BNY Mellon was proud to be selected as successor
depositary by Westpac Banking Corporation for its NYSE-listed DR
program. BNY Mellon now acts as depositary for eight of the nine U.S.
exchange listed ADR programs for Australian issuers. Notable new
programs include Suncorp and AMP.
TOP INDUSTRIES BY
VALUE TRADED (BILLIONS)
V: Volume P: Programs
Internet Software & Services
$208.5
V 4.2
P 20
$118.9
Commercial Banks
$41.1
Source: Bloomberg
$41.0
$119
1.0
Baidu
V 2.2
P 53
V .9
P 46
2.6
$360.6
Qihoo 360
Technology
$23
Taiwan
Semiconductor
Manufacturing
$340.5
BHP Bilton
.09
$37.4
$47
V 11.6
P 35
TOP 5 DR PROGRAMS BY
VALUE TRADED (BILLIONS)
V 1.5
P6
Melco Crown
Entertainment
Value
Volume
Asia Pacific
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(continued)
31%
$71.1
$39.7
China
$66.6
$680.6
India
Taiwan
$68.3
15%
All Programs
55%
Japan
$363.1
27%
27%
BNY Mellon
Citibank
21%
Deutsche Bank
14% 10%
JPMorgan Chase
Australia
$71.8
Other
$7.4
Qihoo 360
Technology
2.3
1.3
China
1.9
$7.5
Phillipine
Long Distance
Telephone
$18.5
$8.5
CTrip.com
International
Taiwan
Semiconductor
Manufacturing
Taiwan
Japan
3.8
31.1
16.4
India
Hong Kong
5.4
Other
Conferences
IR Awards Greater China
Hong Kong
Singapore
Philippines
Tokyo
IR Client Seminar
$42.8
Baidu
website
directory
contact
Source: Bloomberg
TOP INDUSTRIES BY
VALUE TRADED (BILLIONS)
TOP 5 DR PROGRAMS BY
VALUE TRADED (BILLIONS)
V: Volume P: Programs
Metals & Mining
$294.9
V 15.5
P 46
$183.2
V 3.4
P 26
Commercial Banks
$128.9
V 12.2
P 67
$86
2.8
Vodafone
1.5
$596.9
Gazprom
$115.9
V 5.1
P 55
BP
$580.8
Royal Dutch Shell
$52
3.5
Beverages
$113.8
$62
Sberbank
V 3.9
P 16
Value
Volume
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(continued)
$217.7
$447.2
$49.1
$52.9
$1,295.5
$69.2
Russia
Switzerland
63%
BNY Mellon
France
Germany
22%
13%
All Programs
Netherlands
$71.7
13%
52%
United Kingdom
Citibank
7%
Deutsche Bank
19% 11%
JPMorgan Chase
Finland
$84.2
Other
$303.5
$27
Gazprom
12.1
$34
LUKOIL
$38
$35
Vodafone
Group
BP
Russia
2.5
24.0
2.6
Finland
73.8
3.3
United Kingdom
Istanbul
Netherlands
Moscow
Ireland
Johannesburg
Other
Zurich
London
South Africa
6.2
10.4
Conferences
France
12.7
th
$40
Royal Dutch
Shell
directory
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Latin America
There were six capital raisings from Latin America involving DRs during
the year, led by issuers from Colombia, Peru and Mexico totaling $1.4
billion. The airline sector was relatively active, with two DR capital
raisings, Volaris and Avianca Holdings. The portion of both transactions
placed in DR form with U.S. and European investors was greater than
80%. Latin American companies established a total of eight new
programs. BNY Mellon was appointed as depositary for six: three listed
on the NYSE, two OTC-traded, and one private placement.
In Brazil, BNY Mellon was honored to be selected as depositary for Kroton
Educacional, an educational organization, as they seek to broaden
their U.S. investor outreach. We also completed Ambevs complex
corporate reorganization resulting in one of the largest Latin American
DR programs. The year concluded with a Brazilian Presidential Decree
removing the foreign exchange tax on the issuance of DRs, reducing the
cost of cross-border activity.
Latin American issuers pursued an active dialogue with the investor
community. Cencosud led this trend with a full five-day non-deal
roadshow involving three separate teams of senior management visiting
investors in eight cities throughout North America.
TOP INDUSTRIES BY
VALUE TRADED (BILLIONS)
TOP 5 DR PROGRAMS BY
VALUE TRADED (BILLIONS)
V: Volume P: Programs
Metals & Mining
$135.3
V 10.4
P 12
$106
6.6
Vale
$116.5
V 7.2
P9
Commercial Banks
$93.7
V 6.7
P 19
6.3
$432.0
American
Movil
$50.4
V 2.4
P3
$45.1
V 0.9
P7
Petrobas
$403.6
Cemex
$40
Beverages
Source: Bloomberg
$105
2.6
Itau Unibanco
Value
Volume
Latin America
website
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contact
(continued)
74%
$37.8
$21.1
Brazil
$129.3
All Programs
69% 6%
Mexico
$592.4
Argentina
Other
13% 13%
BNY Mellon
Citibank
Deutsche Bank
17% 8%
JPMorgan Chase
$404.2
$10
America Movil
.9 1.4
$11
FEMSA
$13
Itau Unibanco
$19
Vale
Brazil
7.2
Mexico
38.3
Argentina
Other
28.8
Conferences
Listing Seminar with NYSE
So Paulo
Rio de Janeiro
So Paulo
th
$24
Petrobas
WHY
BNY MELLON
directory
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Value Traded
Depositary
Baidu
$119.38
BNY Mellon
Vale
$106.54
JPMorgan Chase
Petrobras
$105.03
BNY Mellon
Vodafone
$86.31
BNY Mellon
BP
$62.90
JPMorgan Chase
Gazprom
$59.31
BNY Mellon
$58.41
BNY Mellon
Sberbank
$52.66
BNY Mellon
Nokia
$48.73
Citibank
$46.99
JPMorgan Chase
Source: Bloomberg
45%
13%
27%
15%
All Programs
60%
BNY Mellon
Citibank
13%
Deutsche Bank
15%
12%
JPMorgan Chase
contact
directory
(continued)
Deutsche Bank
63
+22
BNY Mellon
JPMorgan Chase
59
+43
Citibank
43
+47
Source: BNY Mellon and other depositary websites
Numbers outside spheres = Switches to BNY Mellon
Numbers inside spheres = Total Switches
112
website
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directory
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contact
Our Impact
Corporate Access: Expanding
Cencosuds Exposure to Investors
In early 2013, Cencosud, a Chilean retailer with DRs
listed on the NYSE, needed to notify current and
prospective North American investors about an
important company transaction. BNY Mellon corporate
access services worked with the company to explore the
North American investor landscape, targeting existing
and potential investors. After the announcement,
the company executed three simultaneous non-deal
roadshows in different regions of North America. Beyond
supporting the announcement with shareholders, we
worked with Cencosud to expand their exposure to
potential investors, including those within institutions
currently holding Cencosud. We contacted investors
and potential investors to gauge their level of interest
in and current knowledge of Cencosud, soliciting topics
of discussion for roadshow meetings. This allowed
Cencosuds IR firm to tailor the companys presentation
to market perceptions and inquiries. It also allowed us to
suggest targeted regions for the roadshows where senior
managements time would yield the greatest results. In
June, the BNY Mellon Global Investor Relations Advisory
team accompanied Cencosud senior management to
meetings in Boston, New York, Toronto, Chicago, Denver,
San Francisco, Los Angeles, and San Diego. The majority
of the 44 roadshow meetings were with contacts
new to Cencosud, particularly investors focused on
emerging and global markets. After the roadshows, we
collected institutional feedback that helped Cencosud
understand how their message had been perceived. This
clarity enabled Cencosud to better understand current
investors requirements for continued investment and
potential investors requirements for their decision
to buy.
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OUR INSIGHT
Client Advocacy: BNY Mellon Takes
the Lead to Help Establish an Industry
Solution to Russian Regulation 415-Z
In December 2011, the Russian Federation adopted
Federal Law No. 415-FZ (415-FZ) requiring holders
of Russian securities to disclose the details of their
beneficial owners in order for their vote to be accepted
at shareholder meetings. The implementation of the
disclosure component of the law was delayed until
November 2013. The passage of this law created
additional responsibilities for the institutions involved
in the shareholder meeting voting chain: the
depositaries, banks, brokers, central securities
depositories, proxy advisory firms, custodians, and
third-party proxy agents. As the depositary bank
with the leading market share in Russia (over 70% of
the sponsored programs as of December 2013), BNY
Mellon convened an industry group with the above
entities to assess the new regulations and evaluate the
infrastructure and timing challenges that the new law
would create. We acted as a leader in the development
of an efficient process that enables banks and brokers
to fulfill the disclosure requirements of 415-Z and
preserves the rights of DR holders to be represented
at Russian shareholder meetings.
Outlook 2014
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Source: http://www.bnymellon.com/foresight/markets-economy/
outlook-2014-video-richard-hoey.html
BNY Mellon Investment Management is one of the worlds leading investment management organizations and one of the top U.S. wealth managers, encompassing BNY Mellons affiliated investment management firms, wealth management organization and global
distribution companies. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation and may also be used as a generic term to reference the Corporation as a whole or its various subsidiaries generally. The statements and opinions expressed in this
document are those of the author as of the date of the article, are subject to change as economic and market conditions dictate, and do not necessarily represent the views of BNY Mellon, BNY Mellon Asset Management International or any of their respective affiliates.
This article is of a general nature, does not constitute legal, accounting, tax or investment advice, is not predictive of future performance, and should not be construed as an offer to sell or a solicitation to buy any security or make an offer where otherwise unlawful. The
information has been provided without taking into account the investment objective, financial situation or needs of any particular person. BNY Mellon Asset Management International Limited and its affiliates are not responsible for any subsequent investment advice given
based on the information supplied. Past performance is not a guide to future performance. The value of investments and the income from them is not guaranteed and can fall as well as rise due to stock market and currency movements. When you sell your investment
you may get back less than you originally invested. While the information in this document is not intended to be investment advice, it may be deemed a financial promotion in non-U.S. jurisdictions. Accordingly, where this document is used or distributed in any non-U.S.
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about and to observe any restrictions that apply to the distribution of this document in their jurisdiction. The investment products or services mentioned here are not insured by the FDIC (or any other state or federal agency), are not deposits of or guaranteed by any bank,
and may lose value. This document should not be published in hard copy, electronic form, via the web or in any other medium accessible to the public, unless authorized by BNY Mellon Asset Management International Limited.
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Authorized and regulated by the Financial Services Authority. This document is issued in the United States by BNY Mellon Asset Management. BNY Mellon Asset Management International Limited and any other BNY Mellon entity mentioned above are all ultimately
owned by BNY Mellon.
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New York
Latin America
Europe
London
James T. Green
Transaction Structuring and Execution
Phone: +44 20 7163 7117
james.t.green@bnymellon.com
Christopher Kearns
CEO Depositary Receipts
Phone: +1 212 298 1240
christopher.kearns@bnymellon.com
Thomas DiVivo
Asia Pacific
Phone: +1 212 815 5009
thomas.divivo@bnymellon.com
Mexico City
Paulina Trueba
Phone: +52 55 3544 0237
paulina.trueba@bnymellon.com
Nuno Da Silva
Latin America
Phone: +1 212 815 2233
nuno.da.silva@bnymellon.com
David Stueber
North America
Phone: +1 212 815 2981
david.stueber@bnymellon.com
Buenos Aires
Maria de la Cruz Solares
Phone: +54 11 4331 1111
maria.solares@bnymellon.com
Marianne Erlandsen
Western Europe
Phone: +1 212 815 4747
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Veronica Westberg
DR Market Solutions
Phone: +1 212 815 2358
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Claudia Biolchini
Phone: +55 11 3050 8391
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Anthony Moro
Emerging Europe & Africa
Phone: +1 212 815 5838
anthony.moro@bnymellon.com
Joanne Di Giovanni
Transaction Structuring and Execution
Phone: +1 212 815 2204
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Mahmoud Salem
Middle East
Phone: +1 212 815 2248
mahmoud.salem@bnymellon.com
Peter Gotke
U.K., Ireland & Middle East
Phone: +44 207 163 7940
peter.gotke@bnymellon.com
Graham Marshall
Russia & CIS
Phone: +44 207 163 7512
graham.marshall@bnymellon.com
Elsa Drebitko
Continental Europe
Phone: +44 207 163 7256
elsa.drebitko@bnymellon.com
Mary Gormley
Sub-Saharan Africa
Phone: +44 207 163 7178
mary.gormley@bnymellon.com
Paris
Benjamin Brisedou
Phone: +33 1 70 71 1013
benjamin.brisedou@bnymellon.com
Frankfurt
Thomas Brand
Phone: +49 69 120 141 030
thomas.brand@bnymellon.com
Madrid
Cesar Valcarcel
Phone: +34 91 177 5126
cesar.valcarcel@bnymellon.com
Milan
Adriana Pierelli
Phone: +39 02 8790 9823
adriana.pierelli@bnymellon.com
Moscow
Irina Baichorova
Phone: +7 495 967 3110
irina.baichorova@bnymellon.com
directory
website
contact
(continued)
Middle East
& Africa
Abu Dhabi
Rajai Ayyash
Phone: +971 2 626 3008
rajai.ayyash@bnymellon.com
Beirut
Bana Akkad Azhari
Phone: +9611 988 788
bana.akkad@bnymellon.com
Cairo
Hana Moharam
Phone: +1 2023 53 1 1400
hana.moharam@bnymellon.com
Dubai
Tarek El-Refai
Phone: +971 4 425 2519
tarek.elrefai@bnymellon.com
Istanbul
Cihat Takunyaci
Phone: +90 212 381 7514
cihat.takunyaci@bnymellon.com
Johannesburg
Lauren De Klerk
Phone: +27 112 177162
lauren.deklerk@bnymellon.com
Asia Pacific
Hong Kong
'
Neil Atkinson
Phone: +852 2840 9875
neil.atkinson@bnymellon.com'
Tokyo
Kainoshin Hara
Phone: +81 36 756 4327
kainoshin.hara@bnymellon.com
Kammy Yuen
'
Phone: +852 2840 9872
kammy.yuen@bnymellon.com
'
Taipei
Frances Ni
'
Phone: +886 2 2711 0995
frances.ni@bnymellon.com
Melbourne
Tony Sprenger
Phone: +61 3 9640 3907
anthony.sprenger@bnymellon.com
Beijing
Alan Yang
Phone: +86 10 8800 7581
alan.x.yang@bnymellon.com
Shanghai
Kathy Lu
Phone: +86 21 3866 1103
kathy.lu@bnymellon.com
Seoul
Sukkyu (Sean) Lim
Phone: +82 2 399 0040
sukkyu.lim@bnymellon.com
Mumbai
Aparna Salunke
Phone: +91 22 3028 2312
aparna.salunke@bnymellon.com
Jakarta
Mirasari Djunaidi
Phone: +62 21 2550 2001
mirasari.djunaidi@bnymellon.com
Singapore
Gregory Roath
Phone: +65 6654 1000
gregory.roath@bnymellon.com
Bangkok
Artit Srinkapaibulaya
Phone: +662 250 9482
artit.srinkapaibulaya@bnymellon.com
bnymellon.com
BNY Mellon is a global investments company dedicated to helping its clients manage and service
their financial assets throughout the investment lifecycle. Whether providing financial services
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01/2014