Affect of Branding on Consumer Purchase Decision in

Maruti

Submitted By
Vikram Kumar
Roll No : 20130159
PGDM : 2013 - 15

Sri Sharada Institute Of Indian Management -Research

EXECUTIVE SUMMARY
The new millennium is not just a new beginning; it is a continuation of trends in
human behaviour that have been following cyclical patterns throughout our country's
history. Just because we have entered a new era does not mean we have to start from
scratch when it comes to interpreting why certain consumers are loyal to certain brands,
and what type of factors influence these kinds of buying behaviour. Brand awareness is the
consumer's conscious or unconscious decision, expressed through intention or behaviour,
to repurchase a brand continually. It occurs because the consumer perceives that the brand
offers the right product features, image, or level of quality at the right price. Consumer
behaviour is habitual because habits are safe and familiar. In order to create brand loyalty,
advertisers must break consumer habits, help them acquire new habits, and reinforce those
habits by reminding consumers of the value of their purchase and encourage them to
continue purchasing those products in the future.
Brand awareness has key role in determining the behaviour of a buyer and it has the
final decision. Until a buyer has clear cut of view about the product he never dare to
purchase, where as awareness about a particular brand make him to take quick decision and
go forward.

INTRODUCTION

The new business horizon will be the most challenging era for the most of the
companies delivering goods and services to the buyers directly through their network. The
increasing competition in the global markets will make the existence of the companies
difficult as the buyers enjoy being the kingpins.
Marketing is all around us. It is one from or another. It is close to every individual.
Moving from the historical perspective, modern marketing has taken on new dimension
through various management approaches. Marketing was defined as an exchange
mechanism, in its early days and had been conceptualized as a function of selling. The
efficacy of marketing was largely related with the personal salesmanship through
advertising strategies for the consumer and industrial products. However, with the
recognition of the difference between marketing and selling, concepts turned more
scientific and analytical. Marketing is now defined as a blend of behavioural and
management science powered by creativity, intuition, innovation, and inspiration tops them
all.
Perhaps the most distinctive skill of professional marketers is their ability to create,
maintain, protect, and enhance brands. Branding is the art and cornerstone of marketing.
The American Marketing Association defines a brand as: a name, term, sign, symbol, or a
design, or a combination of them, intended to identify the goods or services of one seller or
group of sellers and to differentiate them from those of competitors. Thus a brand identifies
the seller or maker.

What distinguished a brand from its unbranded commodity counterparts is the

consumers perceptions and feelings about the products commodity counterparts is the
consumers perceptions and feelings about the products attributed and how they perform.
Ultimately, a brand resides in the minds of consumers. A brand can be better positioned by
associating its name with desirable benefits.
A brand is much more than a name, logo, colors, a tagline, or symbol. These are
marketing tools tactics. A brand is essentially a marketers promise to deliver a specific set
of feature, benefits and services consistently to the buyers. The marketer must establish a
mission for the brand and a vision of what the brand must be and do.
Brand nodding occurs when customers experience the company as delivering on its
benefit promise. The fact is that brands are not built by advertising but by the brand
experience. Brands vary in the amount of power and value they have in the marketplace.
We define brand equity as the positive differential effect that knowing the brand name has
on customer response to the product or service. Brand equity results in customers showing
a preference for one product over another when they are basically identical. The extent to
which customers are willing to pay more for the particular brand is measure of brand
equity.
A brand needs to be carefully managed a so that its equity does not depreciate. This
requires maintaining or improving brand awareness, perceived quality and functionality,
and positive associations. These tasks require continuous R and D investment, skillful
advertising, and excellent trade and consumer service.Each firm wants to identify its
products and distinguished them from their competitors in the market. A firm does and
confirms it by means of branding. Branding means, naming a product for its identification
and distinction. A product will gain its image and consumer loyalty through its brand.

In the car marketing segment of Indian market, Maruti is known as the undisputed
leader. Various reasons have been attributed to its success. Some of them are low initial

cost of the vehicle which is known as the common mans car. It is also known as for its
easy handle and maintenance features and low service charges.Another important area
where Maruti scores over its competition is the well established nation wide circle of after
sale service centers. Indus is one of the well known Maruti dealers in Kerala which play a
key role in understanding the needs and wants of the customers and their desires as well as
services. It also plays a good role as a good service centre to maintain good and effective
services and provide greater level of satisfaction.
Brand awareness means the people are familiar with the product and they are likely to buy
it because they organize it. All brands have value just like physical asset value. Brand also
can be treated as assets like physical. Many companies recognize their brands as more
valuable than their physical assets. A powerful brand can create ultimate success and show
bizarre things to the business world.
As above mentioned visions in large, a keen desire has been dedicated for the attempt in
this study entitled Influence of Brand Awareness on buying behaviour with special
reference to Maruti Ritz at Indus Motors, Calicut.

OBJECTIVES
The study has been conducted with the following objectives in mind:

PRIMARY OBJECTIVE
1. To know, whether buying behaviour is dependent of brand awareness or not
2. To know how brand awareness made customer to purchase product (Maruti car)
3. To understand the factors and variables of brand influence them to purchase.
4. To know what position does the brands has in the minds of customers.
5. To know how they became aware of the brand (Ritz)
6. To know level of satisfaction about the brand awareness (Ritz) offered by Maruti.
7. To know how maintain and improve brand awareness,brand loyalty.

SECONDARY OBJECTIVE
1. To know about the service quality of Indus Motors, Calicut
2. To understand the concept of customers abut Indus Motors, Calicut

SCOPE OF THE STUDY

The overall scope of the present study considers all the variables and factors that
have major impact over the customers in considering particular brands. This especially
included how a customer regally evaluate recognizes the brand and what position particular
brand occupies in the customer mind.
This includes how a customer gets attracted towards the brands and what makes a brand
highly significant over their competitive brand. The study includes how brand awareness
among potential customers can be maintained and improves.
The project has been done in Kozhikode city only. The survey was confined only to
Maruti customers to presently posses only Ritz. The survey was especially focused on
existing Ritz owners for finding how they are influenced by the brand and what made them
aware of the brand. After the survey was done the data was analyzed and also relevant
suggestion were made in order to improve its brand awareness towards Ritz as well as
Maruti.

IMPORTANCE OF THE STUDY

The motive of any company is to generally acquire larger market share high % of
sales the Industry, This could be only achieved by building a higher % of brand loyal
customers.
Any company can survive if there is a stiff computational activity in the market and
brand loyal customers. Today many major companies in the market try to maintain and
improve there branded equity. With out creating a proper Brand awareness they cannot
build brand image.Strong brands help build the corporate image and also by making it
eager for the companies launch new brands.
Today brands are treated as major enduring assets of a company; more over brand equity
are major contributor to customer equity. This all can happen only if there is proper brand
awareness.
The four wheeler industries have been expanding rapidly are gone the day when
possessing a small and mid-size cars was seen as a luxury. Nowadays it is viewed as a
mere necessity. So such awareness has key role to the consumption.

RESEARCH METHODOLOGY
Research methodology is the description, explanation and justification of various
methods of conducting research. This area deals with the research design, sources of data
collection, sampling design, hypothesis, and statistical tools used for the data analysis and
interpretation.
STATEMENT OF THE PROBLEM
Since Maruti is one of the most popular brands in India, there is a high need to
understand whether the customers are loyal to the brand and they have any kind of
influence from its awareness. Retaining customers is the main objective of any company.
So, a study to understand the influence of brand awareness seems to be not go vain.
The main objective of the study is to find out, whether there any influence of brand
awareness in buying behaviour.
RESEARCH DESIGN
Descriptive Research
A researcher should think about the way in which he should proceed in attaining his
objective in his research work. He has to make a plan of action before starting the
research. This plan of study of a researcher is called the research design. Descriptive
research design is used for this study. Descriptive research design is used to those studies
which are concerned with characteristics of a particular individual or a group

SOURCE OF DATA COLLECTION

Both primary and secondary data have been used for the study.
Primary data
Primary data are those which are collected for the first time which is original in
character. They are collected directly and are reliable. The primary data was collected
through a well structured questionnaire.
Secondary data
Secondary data is those which have already been collected by someone else.
Secondary data has been collected from company records, text books, websites etc
SAMPLE SIZE.
63 respondents where selected as sample size from a sample frame of 450 existing
customers. Mathematical tool was used for obtaining the numbers, it is shown below.
Z2 P Q N
n = ( e2 ) ( N 1 ) +Z 2 P Q

Where,

= minimum sample size required

=Sample frame

P%

= the proportion of respondents belonging to the specific category

Q%

= the proportion of respondents not belonging to the specific category

= the value corresponding to the level of confidence required

= Error value

PILOT STUDY AND PRE-TESTING

The sample frame for this study is 450; for conducting a pilot study, The researcher
have taken 5% of my sample frame, i.e. a size of 23. In that researcher got 95%
responses, so researcher took P as 95% and Q as 5%.The level of confidence taken is 95%,
so the Z value is 1.96.If Z is 95% the E value should be 5%.The pre-test was conducted
regarding to that responds.
SAMPLING TECHNIQUE
In this study, systematic random sampling was used for selecting samples. The list of
population was given by the company.
STATISTICAL TOOL
Chi-square test is used for the study. Chi-square test is one of the important tests
developed to test hypothesis. It is a non parametric test. It is frequently used for testing
hypothesis concerning the difference between a set of observed frequencies of a sample
and corresponding set of expected or theoretical frequencies.
X2 = (O E) 2 / E
Where O = observed frequencies,
E = expected frequencies,
Degree of freedom (v) = n-k
n = number of frequency classes

k = number of independent constraints.

For a contingency table with r number of rows and c number of columns the degree of
freedom is
V= (r-1) (c-1)
The following steps are required to determine the value of the chi-square test.
1.

Calculate the expected frequencies

2.

Take the difference between observed and expected frequencies.

3.

Obtain the square of the difference.

4.

Divide (O- E) 2 with the expected frequency.

5.

Obtain

(O E) 2 / E

The calculated value of x2 is compared with the table value of x2 for a given
degree of freedom at a certain specified level of significance. If the calculated value is
more than table value, null hypothesis is rejected and accept the alternative hypothesis. If
the calculated value is less than table value, null hypothesis is accepted and alternative
hypothesis is rejected.
The important applications of chi-square test are given below.

To test the variance of a normal population.

To test the goodness of fit.

To test the independence of attributes.

Hypothesis
Hypothesis is considered as the most important instrument in research. A hypothesis
is an assumption or some assumption to be proved or disapproved.
Hypothesis can also be divided as (1) Null Hypothesis or (2) Alternative Hypothesis.
Null Hypothesis: is a statement that no difference exists between a population parameter
and a sample statistic
Alternative Hypothesis: When the null hypothesis is rejected, then, we are accepting the
alternative hypothesis. The alternative hypothesis is the logical opposite of the null
hypothesis.

In this study
Null hypothesis (Ho): - Buying behaviour is independent of brand awareness.
Alternative hypothesis (Hi): Buying behaviour is dependent of brand awareness

LIMITATIONS OF THE STUDY

As a study is concerned it has got its own limitations. It is obviously understood that
such limitations are unavoidable.
Some important limitations can be read as;
An in depth study was not possible due to time constraints
The study was conducted at Calicut city; it may not be applicable for the
whole country.
The study was purely confined to 63 samples. May not be applicable to
entire customers.
There are chances of bias in the data collected from the respondents
The data given by the respondents may limit to their own knowledge,
feelings and awareness.

INDUSTRY PROFILE
The automobile industry is one of the most important industries in the business
scenario which influence the world economy largely. It provides jobs for millions of people
and generate billions of dollars in this world which to enhance and widen the economy.
The automobile has enabled the travelling facility to the human kind and it has eased the
way of living. The dream was came to true only in 18th centuries when first car was rolled
in the road and it was a giant step in human history. Today it has touched its peak.
Innovative steps has proven the impossibilities before the world which even beyond the
imagination.
Nowadays, cars have been seen as the part of utility as well as the status. It has come
with gorgeous and gracious styles which has evoked the hearts of peoples. The demand for
the cars have been increased more than before and the competition also very high.Its going
without say that; the automobile manufactures all over the world are in stiff competition. In
earlier days, India was out of field, but today, though in introduction stage, it has a rapid
growth. So, India is now seeking its place amongst these giants of the world.

Talking about the current scenario, the Indians are following the strategy of getting
high with affordable price, where, nano is the remarkable one.
So we cant imagine the future because, new powers, sources, and intelligence are
being used. The new generation has to see these changes with open eyes.

THE BIRTH OF AUTOMOBILE

In the early 15th century the Portuguese arrived in china and the interaction of two
cultures lead to a variety of new technologies, including the creation of a wheel that turned
the generation. By 1660s a full sized engine powered vehicle was created.
By the mid 15th century the idea of self propelled vehicle have been put into action
with the development of experimental vehicles powered by means of springs, clock works
and etc. .
Nicolas Joseph cugnot of france is considered to have invented the first true
automobile in 1769, designed by cugnot and constructed by M.Berzin, it is also the first
American who obtained patent for self propelled carriage which could attain speeds up to
6km/hour. The early steam powered vehicle were only the practiced one on a perfectly flat
surface as strong as iron. In 1771 he again designed another steam driven engine which ran
so fast that rammed into a well, recording the worlds first accident.

INDIAN AUTOMOBILE INDUSTRY

The automobile industry in India is the 10th largest in the world with an annual
production of approximately 2million units. India is expected to overtake China as the
worlds fastest growing car market in terms of number of units sold and the automotive
industry is one of the fastest growing manufacturing sectors in India. Though several major
foreign automakers, like Ford, Suzuki, GM and Honda have their manufacturing bases in
India, Indian automobile market is dominated domestic companies. Maruti Suzuki is the
largest passenger vehicle company; Tata Motors is the largest commercial vehicle company
while Hero Honda is the largest motorcycle company in India. Other major Indian
automobile manufacturers include Mahindra & Mahindra, Ashok Leyland and Bajaj Auto.

Car manufacturers in India

The reason behind the immense growth of the India Car Industry can be attributed to
the availability of car loans, affordable rates of interest, smooth repayment facilities and
the deductions offered to the customers by the retailers.
Following are the car manufacturers in India

Maruti Suzuki

Hindustan Motors

Reva Electric Car Co

Daimler Chrysler India Private Ltd

Fiat India Private Ltd

Ford India Ltd

General Motors India

India Ltd

Honda Siel Cars India Ltd

Hyundai Motors India Ltd

Toyota Kirloskar Motor Ltd

Skoda Auto India Private Ltd

AUDI AG

BMW

CHEVROLET

FORCE MOTORS

NISSAN MOTOR CO. LTD

PORSCHE

ROLLS-ROYCE MOTOR

San Motors

TATA MOTORS

Daewoo Motors

The varied car markets in India:

The market for small cars now occupies a substantial share of 70% out of the annual
production of 1 million cars in India. Maruti Udyog, with its legendary Maruti -800 is the
leader in the small car market. A number of manufacturing plants are coming up for
advancements in the field of small cars.

Maruti Suzuki India Ltd.

Maruti Suzuki India Ltd is a publicly listed automaker in India. It is a leading fourwheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds
a majority stake in the company. On 17 September 2007, Maruti Udyog was renamed to
Maruti Suzuki India Limited. The company's headquarters remain in Gurgaon, near Delhi.
Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in
the car segment, both in terms of volume of vehicles sold and revenue earned. Until
recently, 18.28% of the company was owned by the Indian government, and 54.2% by
Suzuki of Japan. It is the biggest car manufacturer in India and especially dominant in the
small car sector.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual
production commenced in 1983. Through 2004, Maruti has produced over 5 Million
vehicles. Marutis are sold in India and various several other countries, depending upon
export orders. Cars similar to Martis (but not manufactured by Maruti Udyog) are sold by
Suzuki in Pakistan and other South Asian countries. The company annually exports more
than 30,000 cars and has an extremely large domestic market in India selling over 500,000
cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it
was launched in 1983. More than a million units of this car have been sold worldwide so
far. Currently, Maruti Alto tops the sales charts. Till recently the term "Maruti", in popular
Indian culture, was associated to the Maruti 800 model.

Maruti is clearly an employer of choice for automotive engineers and young

managers from across the country. Nearly 75,000 people are employed directly by Maruti
and its partners. The company vouches for customer satisfaction. Maruti Suzuki was born
as a government company, with Suzuki as a minor partner, to make a peoples car for
middle class India.

OBJECTIVES OF MARUTI SUZUKI LIMITED

1. Modernization of Indian automobile industry
2. Productions of fuel efficient, low cost, high quality vehicle to conserve scare
resources
3. Production of large number of motor vehicles, which are necessary for economic
growth.
Service Offered
Sales of automobiles
In the order they were launched:
1. Maruti 800, (Launched 1983)
2. Maruti Omni (1984)
3. Maruti Gypsy (1985)
4. Maruti Wagon-R (1999)
5. Maruti Alto (2000)
6. Maruti Versa (2003)
7. Maruti Zen Estilo (2005)
8. Maruti Suzuki Swift (2006)
9. Maruti Suzuki SX4 (2007)
10. Maruti Grand Vitara (2007)
11. Maruti DZiRE (2008)
12. Maruti A-star: ( 2009)

13. Maruti Ritz: (2009)

Future Maruti Suzuki Plans

1. Maruti Omni Face-Lift in 2009
2. New Mini-SUV in 2010 Likely to be a four-door Jimny.
3. New Luxury Sedan in 2010. Likely to be version of the Kizashi.
4. New Swift in 2011
5. New Alto
Authorized Service Stations
Maruti is one of the companies in India which has unparalleled service network. To
ensure the vehicles sold by them are serviced properly Maruti has 2628 listed Authorized
service stations and 30 Express Service Stations on 30 highways across India.

Maruti Insurance
Launched in 2002 Maruti provides vehicle insurance to its customers with the help
of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal
Sundaram. The service was set up the company with the inception of two subsidiaries
Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt.
Maruti Finance

To promote its bottom line growth, Maruti launched Maruti Finance in January 2002.
Maruti tied up with ABN Amro Bank, HDFC Bank, SBI, ICICI Limited, Kotak Mahindra,
Standard Chartered Bank, and Sundaram to start this venture including its strategic partners
in car finance.
Maruti True Value
Maruti True service is offered by Maruti Udyog to its customers. It is a market place for
used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of
this service in India.
N2N Fleet Management
N2N is the short form of End to End Fleet Management and provides lease and fleet
management solution to corporate. Their impressive lists of clients who have signed up of
this service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering,
Doordarshan, Singer India, National Stock Exchange and Transworld.
Accessories
Many of the auto component companies other than Maruti Udyog started to offer
components and accessories that were compatible. Maruti started a new initiative under the

brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover,
carpets, door visors, fog lamps, stereo systems, seat covers and other car care products.
These products are sold through dealer outlets and authorized service stations throughout
India.

Maruti Driving School

As part of its corporate social responsibility Maruti Udyog launched the Maruti Driving
School in Delhi. Later the services were extended to other cities of India as well. These
schools are modeled on international standards, where learners go through classroom and
practical sessions. Many international practices like road behaviour and attitudes are also
taught in these schools
Key competitors
Tata Motors
Hyundai
Ford
FIAT
General Motors
Honda

COMPANY PROFILE

About Indus Motors

Indus Motors Company Private Limited, having its registered office at Indus House,
Chakorathukulam, Calicut and the corporate office at 2nd floor, Opp. South Gate of Cochin
Shipyard, Thevara, Kochi- 682015, was incorporated on 11th July, 1948 with the main
objective of dealing motor vehicles in the state of Kerala. Indus belongs to the renowned
PEEVEES Group promoted by the prominent NRI business person Mr. P.V. Abdul
Wahab, member of parliament .The PEEVEES Group has interests in educational
institutions, plantations, civil constructions and LPG & Petroleum.
At present , Indus is one among the top five dealers of Maruti Udyog Limited in the
country. Indus operates from its dealership from Cohin ,(Kalamassery, Kakkanad and
Thevara)Trivandrum. (Mettukada, Venpalavattom and Murinchapalam) and
Calicut(Panicker Road , Kottakkal, Nallalam and Calicut koya raod) . One each in Kollam,
Kayamkulam, Kottayam, Trichur, Palakkad, Guruvayoor, Mvattupuzha, Thalassery,
Kannur, Kanhangad and Vadakara.
Infrastructure and management expertise which Indus put behind their business has
borne fruit- Maruti gave two coveted awards to Indus- Thevara workshop was adjudged the
best Model Workshop in India and Indus was the second highest seller of Genuine Maruti
Spare in India. JD Power associates has rated Indus as No.1 in South India for Sale
Satisfaction.

SALES OUTLETS

Indus Motors Company pvt. Ltd has 3 car sale showrooms spread across Kerala.
Cochin
Trivandrum
Calicut.
Indus also has its own authorized service network divided has certain sections or
ease cures of Maruti owners. There are service divisions, Maruti genuine parts division,
vehicle sale division, Maruti insurance renewal division, Maruti accessories division and
Maruti true value exchange division.
The authorized service stations are situated at Kanhangad, Kannur, Thalassery,
Calicut, Palakkad, Thrissur, Kalamassery, Edappally, Kayamkulam, Kottayam, and
Trivandrum.
SALES AND SERVICES
Indus Motors Company pvt. Ltd provides the entire range of products and services
available in the Maruti Suzuki. Indus is the pioneers of new and innovative sales strategies
like Unlimited Car Care Package: UCP that provides a Maruti customer, life long care
for his car, Inuds is the highest seller of Maruti cars in All India Ranking for AprilDecember 2003 for models Maruti 800 and Alto.
The main aim of INDUS motors is to increase sales and all the other departments try
their maximum to increase sales.

CUSTOMER CARE DEPARTMENT

Indus customer care department termed as SSI department. I.e.,Sales Service Index
department. It has 2 main functions.
Post sale follow up
Complaint resolution

MARUTI INSURANCE DEPATMENT

Insurance in Maruti is known as Maruti Insurance. Maruti has tied up with national
Insurance Company, Bajaj Allainz, New India Assurance and Royal Sundaram to fulfill
this service to all its customers.
It has certain benefits as

Near cash-less accident

Faster and fair claim settlement
Dealer assisted towing facility
Faster refunds, cancellation, and policy verification

MARUTI GENUINE ACCESSORIES DEPARTMENT

Indus motor company is assured that the part bought by customers are MG parts. It
assures long life and the complete ornaments for the vehicle .All the basic accessories are
available in the INDUS motors itself.
Many of the auto component companies other than Maruti Udyog started to offer
components and accessories that were compatible. Maruti started a new initiative under the
brand name, Maruti Genuine Accessories (MGA) to offer accessories like Alloy wheels,
Body cover, Door visors, Fog lamps, Stereo system, Seat covers and other than Car care

products. These products are sold through dealer outlets and authorized service stations
through out India.

EXTEND WARRENTY DEPARTMENT

EWD helps Maruti customers to extend its warranty period. It gives warranty only to
the car and not the parts.
TRUE VALUE DEPARTMENT
Mauti true value schemes started during the year 2004. This department is located
main entrance of dealership service centre. It mainly deals with buying and selling of used
cars. Exchange is done on 120point checking and Indus cars have 15% profits on each
exchange. It provides Quality, Reliability, Transparency and Convenience all under one
proof.

FEATURES OF INDUS MOTORS

Indus Motors company is number one dealer of Maruti Suzuki Limited

More than 18 branches in Kerala
Winner of dealer award 2007
The infrastructure and management expertise is excellent and put others far behind
of same business

Thavara workshop was adjudged the best Model Workshop

Indus is the second highest seller of Genuine Maruti Spares in India

OBJECTIVES OF INDUS MOTORS

PRIMARY OBJECTIVE
Profit maximization
Greatening Maruti car market in Kerala
SECONDARY OBJECTIVES

Consumer satisfaction
Creating job opportunity
Introducing new technologies in the market
Increase market values of shares
Creating goodwill

HUMAN RESOURCE AND THEIR BENEFIT

Indus Motors is an Authorized dealer of Maruti Suzuki Ltd. Now more than 150 people are
working in Indus Motorss Calicut Branch. It includes permanent and temporary workers.
The company provides the salary to workers on the basis of position & experience. The
company provides dearness allowances, commission, etc, with salary.
ORGANISATIONAL CHART
Indus Motors Pvt Ltd has excellent leaders. Who spared no effort for developing this
organization. Their valuable advices and thoughtful directions had great influence in their
employee so that it could attain peaks within short span of period.
The great department consist of Mr. SIDHIK, Assistant General Manager of sales and Mr.
SAHEER, deputy sales manager. There are three regional sales managers, Mr. SAFARY,
Mr.KRISHNAKUMAR, Mr.ABDULZAMAD

PRODUCT PROFILE
RITZ

Maruti Suzuki Ritz- An outstanding combination of sporty styling, compact size

andavant-gardetechnology.
The largest car maker of India, Maruti Suzuki, has launched its much awaited model
'Maruti Ritz'. This car is sure to revolutionize the Indian auto industry because of its
exceptional features and eye-catching design. Possessing clean, bold and stylish design,
Maruti Ritz will attract people for its superb interior and exteriors.
Maruti Suzuki Ritz is available in both petrol and diesel variants. This car has been
designed keeping the comfort of passengers in mind and at the same time keeping the cost
low. The fuel efficiency and mileage of Maruti Ritz is expected to beat its competitors and
is expected to rank top in its class. The new car is available with a suspension of 170 mm
and 14-inch alloy wheels, which enables comfortable driving on Indian roads.
Maruti Ritz also offers the car lovers with options in engine. The recently launched car is
available in two different engine options. The first version comes with a brand new Kseries of 1.2 liters, four-cylinder, 85 PS petrol engine whereas, the second version with a
1.3 liters, 16-valve, 75 PS diesel engine. The performance of Maruti Ritz is expected to
match with the performance of cars.

Maruti Ritz is available in six variants including 3 variants in petrol type and 3 variants
in diesel versions.
Maruti Ritz ZDi
Maruti Ritz 1.2
Maruti Ritz ZXi
Maruti Ritz GT
Maruti Ritz Vxi
Maruti Ritz VDi

Technical features of Maruti Ritz

Brakes
Front
Rear

Ventilated disc
Drum

Suspension
Front
Rear

McPherson strut & coil spring

Torsion beam & coil spring

Engine
Fuel options
No. of cylinders
Engine cc
Max power
Max torque

Petrol
4
1197
85 ps@ 6000 rpm
113 Nm @ 4500 rpm

Diesel
4
1248
75 ps@ 4000 rpm
190 Nm@ 2000 rpm

Lxi-1005
Vxi-1015
Zxi-1030
1430
5
43

Ldi-1100
Vdi-1110

Weights
Kerb weight (kgs)
GVW(kgs)
Seating
Fuel tank

1520

capacity(ltrs)

Zen Estilo
Maruti Suzuki India is all set to entice the buyers with the all new variant of Zen
Estilo. The automaker has launched this new Zen Estilo with 998-cc K-series engine.
Revamped, visually upgraded, comfortable and more stylish, the new version is available in
a host of new colour options. This 2009 variant of Zen Estilo is priced between 3.12 lakh to

3.96 lakh (both ex-showroom,Delhi).

The all fresh look of the recently launched car Zen Estilo is not all that Maruti has to offer.
This car also claims a fuel efficiency of 18.2 kpl with its 998-cc K-series engine. This small
car from Maruti Suzuki India has passed ARAI test and is BSIV & ELV compliant.
While the new ZEN Estilo with KB-Series engine comes with an upgraded engine, the other
accessories and car parts have been given a new touch. For better visibility during winters,
this recently launched car has integrated fog lights both at front and rear of the car. The
other added options available with this new model of ZEN Estilo include washers and
wipers at both ends, ABS and driver airbag.

Adorning the look of a miniaturized family van, Zen Estilo is truly a Spanish
expression of style. With aerodynamic body and unique bean shape, this car is designed to
match pace with the changing taste and lifestyle of 'Vibrant India'. Besides the stylish look,
this new hatchback also has posh-looking two-tone beige/chocolate brown complimentary
combination. This combination has been chosen to put in a touch of newness and refreshing
feel to the interiors. Even the seat-covers are embossed with new organically designed
geometric patterns. Some of the upgraded interior accessories of the new variant of Zen
Estilo are digital fuel display, speedometer and new multi function displays.
A perfect combination of comfort, power and pleasure, the refreshed and new model of
Maruti Suzuki Zen Estilo with KB-Series engine has new transmission technology. The new
Zen Estilo forms a part of A2 compact segment of Maruti Suzuki cars.

* Colour Options Available - Ecru Beige, Dusky Brown, Emerald Blue and Quantum
Orange.
* Variants Available - Zen Estilo LX, Zen Estilo LXI, Zen Estilo VX and Zen Estilo VXI
Technical features of Maruti Ritz

Length

3600

Width

1475 (LX/LXi), 1495 (VXi)

Height

1595

Wheel Base

2360

Tread, Front

1295

Tread, Rear

1290

Turning Radius

4.6 m

Seating Capacity

Ground clearance

165 mm

Max power (PS / rpm)

68 PS @ 6200 rpm

Max. Torque (Nm / rpm)

90 Nm @ 3500 rpm

Engine

K10B

Engine Capacity

998 cc

Engine Type

3 cyl

Transmission

5 MT

Drive

2WD

Clutch Type
Kerb Weight (kg)
GVW (kg)
Tyre Size (Tubeless)
Fuel Tank Capacity (l)

Dry, single disc, diaphragm type

845 (LX, LXi), 865 (VXi)
1275
145 / 70 R13 (LX, LXi), 155/65 R13 (VXi)
35

Front Brake

Ventilated Disc

Rear Brake

Drum

Transmission Type

Manual - 5 Speed,

Fr: McPherson strut with Torsion type roll control

device
Suspension System

Rr: Coil spring, Gas filled shock absorbers with

three link rigid and isolated trailing arm

Power Steering

Electronic Power steering (EPS) (Lxi & Vxi)

SWIFT
Maruti Swift, the Indian Compact Car Giant has always caused ripples in the market
with its design, technology and interior layout. But, when it is with the most modern
technology at the best price possible and it has performance, efficiency and safety to add,
the SWIFT stands out in a very bizarre and modern crowd. This was perhaps the most
eagerly awaited car launch of the decade. The SWIFT was developed totally on a new
mindset- to create a Japanese car developed in Europe for todays global market.
Suzuki Swift, which was launched in May 2005, has been a huge hit in India. This
compact car was an effort by Maruti to incorporate fresh design and concepts into their
models. A car with eye-catching features, it is a delight to watch. Placed in the category of
B-segment cars, Swift is appreciated for quality of power, response and fuel efficiency.
Some striking features of the car are Dynamic European styling, Rally based suspension
system, All-Aluminium hypertech engine and Automatic climate control
Design and Interiors
The car has great design and equally good interiors. It has a clean-sheet design, built
on a newly developed platform with three and five-door models on offer. It has adopted
contemporary mechanicals. Features like torsion beam rear suspension and electronic brake
force distribution have been incorporated. Enough legroom and luggage space is available
in the car. The automobile has fabric accented trendy looking door trims. The boot can

accommodate plenty of luggages. The long wheelbase and width of the car mean high level
of comfort and spaciousness.

Engine
The car is equipped with 1298cc engine with 4 cylinders and 16 valves. The maximum
power is 87bhp @ 6000rpm, and maximum torque 113Nm @ 4500rpm. As for fuel
distribution, it is Multipoint injection.
Safety
A range of safety features have been incorporated in Maruti Suzuki Swift. The car is
available with a number of safety features like collapsible steering column, front seatbelt
pre-tensioners with load limiters, and energy absorbing trim all around. Active safety
technologies include dual front airbags, and antilock braking system together with
electronic brake- force distribution have been roped in.

Technical Specifications of Maruti Swift

Body Type
Numbers of Doors
Seating Capacity
Tire
Weights

Hatchback
5
5
165 / 80 R14 / 185/70 R14 (tubeless)

Kerb Weight

980 kgs. (LXi) / 1000 kgs. (VXi) / 1010

kgs. (ZXi)
1415 kgs.
160 kmph
43 litres

Gross Vehicle Weight

Fuel Tank Capacity
Engine
Capacity
Number of Cylinders
Number of Values
Bore x Stroke
Compression Ratio
Maximum Power
Maximum torque
Fuel distribution

1298cc
4
16
74.0 x 75.5 mm
9.0:1
87bhp @ 6000rpm
113Nm @ 4500rpm
Multipoint Injection

ALTO
Brilliant performer-Outstanding fuel efficiency. Impressive read handling, refined
MPFI -engine. Stunning looks. Excellent pickup and acceleration. The Alto is a brilliant
car that promises to deliver an enticing blend of unbeatable performance, comfort and
driving experience. The car is designed for effortless, and comfortable driving as just relax.
More over enjoy every moment in Alto.
The Maruti Alto is the Indian-built Suzuki Alto version, manufactured by Maruti Suzuki in
India. It was launched in the local Indian market on September 27, 2000 although the
Maruti Alto brand name was very successfully being used to export the Maruti Zen to

Europe from India since around 1994 having captured over 40% market share in Belgium
and 33% in Netherlands by 1998 It is the best-selling hatchback in India. Since 2006, It is
India's largest selling car and crossed the 1 million production figure in February 2008
becoming the 3rd Maruti model to cross the million mark in India after Maruti 800 and
Maruti Omni and 4th overall joining Hyundai Santro. Besides being exported to Europe
from 1994-2004, it has also been exported to several other countries.

Specifications
The Alto is powered by a 796 cc gasoline engine with 3 cylinder, 4 valves per cylinder
MPFI engine with 32bit ECM.
Maximum Power: 47 PS (35 kW)
Acceleration 0-100 km/h: approximately 20 seconds
Top Speed: 137 km/h (85 mph)
Variants
The Alto is offered in the following variants
Base model - (non-ac, launched in 2004, Mumbai price approx. 2.4 lakh Rs of
December 2008
LX - Base model with A/c, cup holders, fabric seats , remote fuel lid opener and few
small changes, Mumbai price approx. 2.7-2.75 lakh Rs. as of December 2008
LXi - Same as LX with power steering, Mumbai price 2.85-2.9 lakh Rs. as of
December 2008)

There used to be a VX/VXi model with a 4-cylinder 1061 cc engine (64 bhp/80 Nm
torque) launched in August 2001. This has now been discontinued. But this VX model is
still sold in certain European countries. The Alto VX model also featured a tachometer
which was absent in LX model. All models are equipped with 5-speed manual
transmission.
The popularity of the Alto has increased over the past few years, mainly due to the
reduction in prices. This reduction in prices has mainly come in due to the reduction in
excise duty over time. Alto was the first brand In Indian Domestic Automotive History to
sell over 200,000 units in a single financial year, the last 100,000 units being sold in 5
months. Alto was the only brand to sell over 22,000 units in a single month, making it the
largest selling car in India.
The second generation Maruti Alto is based on the new Suzuki Alto, and is unveiled at the
2008 Paris Motor Show. It is based on the Suzuki A-Star Concept global car.
Technical Specifications
ENGINE
Displacement (cc)
No: cylinders/ arrangement/ valves

796(cc)
3 cylinders, in line 4 valves per

Type

cylinders
F c engine MPFI

PERFORMANCE
Max power (bhp/rpm)
Max: torque(m/rpm)

47bhp@6200rpm
62nm@3000rpm

ENGINE
Min: tuming radius (m)
Type

4.6(m)
Power steering

BANKERS

Type

Powerful 8- inch boosters assisted

disk breaks half instantly breaking

Swift D-Zire
The new Swift DZire joined the Swift and SX4 in Suzuki's Indian lineup and is
intended to "redefine the market and stir excitement in the entry level sedan segment". It's
a good news for the consumers because Swift DZire, which comes both in diesel and petrol
engines, offers luxury feature options including integrated stereo, steering mounted audio
controls, automatic climate control and power windows as well. Not only this but, it is also
equipped with latests safety features like Dual Airbags, ABS with EDB, collapsible
steering column and an i-CATS anti-theft facility. It's true to say that many of these
features are being offered for the first time in this segment in the Indian car market
Variants
Petrol

Diesel

LXI

LDI

VXI

VDI

ZXI

ZDI

Range of Colours
There is a wide range of colors for the customers. The newly Swift DZire is offered in
seven colours:

Arctic White

Silky Silver

Clear Beige

Midnight Black

Bright Red

Azure Gray

Sovereign Blue
Technical Specifications
DZire Petrol

DZire Diesel

ENGINE
Type
Fuel distribution
Capacity

MPI petrol/in-line/SOHC Multijet/DDis/DOHC

Multipoint injection
1298

Common Rail
1248

No. of cylinders

No. of valves

16

16

Bore x Stroke

74 x 75.5

Compression ratio
Maximum power
(Bhp@rpm)
Maximum torque
(Nm@rpm)
Air charging system
TRANSMISSION

9.0:1

69.6 x 82
17.6:1

87@6000

75@4000

113@4500

190@2000

Naturally aspirated

Fixed geometry turbo charger

with intercooler

5 speed manual, with

Type

synchromesh in all gears, synchromesh in all gears, one

one reverse

Front Track (mm)

Rear Track (mm)

reverse
1470

1480

Turning radius (m)

4.7
440 (Zxi & Zdi)

Boot Space (liter)

464 (Lxi, Ldi, Vxi & Vdi)

CHASSIS
Steering

5 speed manual, with

All Variants
Rack and pinion,
Pinion type electronic power assisted

Front Brakes

Ventilated Discs

Rear Brakes

Drum

Maruti A - Star
On November 19, 2008 Maruti A Star is launched especially for the car lovers
spread all across the world. This car represents beginning of a new revolution with its
outstanding performance and unmatched looks. Comprised with five world class features,
this car is environmental friendly car which has supreme engineering functionalities.

Features :
This car includes few special features like :
Engage drive - To achieve perfection, this feature takes care of road handling and
maneuverability.

 Ergo drive - To render high fuel efficiency and performance, aluminum 998cc
DOHC KB series engine provides 67PS@6200rpm.
Aero drive - For providing smooth drive, this car aerodynamic looks and windows
design are combined with aero theme interiors.
Assure drive - For adding more safety, this car is provided with TECT ( Total
effective car technology) with ABS and dual airbags.
Green drive - This is highly eco friendly car provided with Euro 3 compliant, Euro 4
and Euro 5, low emissions and recyclability feature.
Colors;
Bright red, Desert brown, Healing green, Silky silver, Paradise blue, Midnight black,
Sunlight copper, Arctic white, Azure grey.

Technical Specifications
ENGINE
Type

KB-Series

No. of cylinders

No. of valves

12

Capacity

998 cc/cm3

Box * Stroke

73.0 * 79.5

Compression
Ratio

10:1

Maximum Power 67/6200 Ps/rpm

Maximum Torque 90/3500 Nm/rpm
Fuel distribution

Multipoint Injection

Chassis
Steering
Brakes Front/Rear
Suspension Front/Rear

Rack & pinion, Power assisted

Ventilated Discs/Drums
MacPherson strut & coil
spring/Isolated trailing link & coil
spring

Shock absorbers

Gas filled

Tyre (tubeless)

155/80R13

Capacity

Seating Capacity 5 Persons

Fuel Tank
Capacity

35 Litres

Weights
Kerb weight (min.
with full options)
Gross vehicle
weight

860 - 880 kg

1320 kg

Suzuki SX4
Maruti Suzuki India Ltd.. is out with it's cutting edge new model, Maruti Suzuki
SX4, a joint venture made by two of automobile czars, Suzuki and Maruti. The model
closely follows the Swift platform, therefore, it is easily available with exclusive features
which makes it all the more desirable among car connoisseurs. A mini SUV (sport utility
vehicles) style, SX4 is almost like a car in it's construction & comfort context.
The model is found in two- and four- wheel drive. With two variants, the model is all set to
conquer the Indian auto biz market. These are commonly referred as the "Urban Line" & the
"Outdoor Line", where the latter is more like an SUV in appearance compared to the first

one. The car is expected to have 1590cc petrol engine making it capable enough to deliver a
power of 94bhp and a torque of 13.4kgm.
Variants
Maruti Suzuki SX4 is a charming sedan easily available in two variants :
Maruti Suzuki SX4 Vxi
Maruti Suzuki SX4 Zxi
SX4 Vxi
The Maruti SX4 Vxi variant has certain distinct technical specifications in it's wheel & tyre
category. With steel wheel type having 15 inch size & 195/65 R15 tyres, the variant marks
its' individuality.
SX4 Zxi
The Maruti SX4 Zxi variant differs equally as far as it's wheel & tyre quality is concerned.
The wheel type is alloy & it's size is of 16 inch. While the tyre type is 205/60 R16. This
variant is also available with leather option.

Technical Specifications
Engine
Capacity

: 1298cc

Number of

:4

cylinders
Number of

: 16

valves
Bore x Stroke
Compression
ratio

: 74.0 x 75.5 mm
: 9.0:1

Maximum power : 87bhp @ 6000rpm

Maximum torque : 113Nm @ 4500rpm
Fuel distribution : Multipoint injection

Chassis
Steering
Brakes

: Rack & pinion, power assisted

Front : Ventilated Discs
Rear

Suspension

: MacPherson strut and coil spring

Front
Rea
r

: Drums

: Torsion beam and coil spring

Tyres

: 165/80 R14 / 185/70 R14 (tubeless)

Weights
Kerb weight
Gross vehicle
weight

Maximum
speed

Fuel tank
capacity

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010

kgs. [ZXi]

: 1415kgs

: 160kmph

: 43 litres

Maruti Baleno
This mid size car with its bold and elegant looks along with its smart performance is
becoming the part of the dream of many car lovers.
Colors
Pearl Silver
Silky Silver
Superior White

 Midnight Black
Bean Blue
Maruti Baleno is present in two variants :
Baleno Sedan VXi
Baleno Sedan LXi
Baleno Sedan, VXi
Along with the features present in LXi, there are many other extra features available in this
model like leather steering cover, automatic climate control, rear spoiler with LED stop
lamp, stylish alloy wheels, MP3 music system, silver finish centre garnish, remote keyless
entry etc.
Baleno Sedan, LXi
It has various effective comfort and safety features like tilt adjust power steering, central
lock door locking, electric windows, tachometer, tripmeter, "key not removed" warning
buzzer, AC illumination system, cigarette lighter, ash tray illumination, electrically operated
AC louvre switches,semi concealed windshield wiper(2 speed plus 2 controlled
intermittent), front and rear mud flaps, day/night inside rear view mirror, velour floor
carpet, front doorarmrests and pockets (both sides), rear door child lock, lockable glove
box, side impact beams etc.
WAGON-R
The Maruti Wagon-R is a made-for-India version of Suzuki Wagon R. Maruti
Suzuki India Limited has recently revamped its looks and introduced a new look WagonR
which sheds the boxy look at the back
Initial launch

The Wagon-R was born out of Japanese kei-jido-sha restrictions which dictated a limited
length and engine size. This boxy, tall-boy design has now completed seven years of
presence on Indian roads.
Maruti's launch of the car was ill-timed. Despite being one of the world's first tall-boy
designs (along with models from Daihatsu and Daewoo), the Wagon-R was not first-tomarket in India.
A less avant garde version of the Hyundai Atos was the first tall-boy design to hit the
Indian roads. It preceded the Maruti-Suzuki Wagon R by a two year lead.
Design & Trim Options
The car comes with a variety of trim levels. These include the LX (sans power steering),
LXi (power steering), VXi (fully loaded) and the AX (automatic). The car normally comes
with a 5-speed manual transmission and seats 4 (including the driver) comfortably.
The Wagon R's bread-box shape did not immediately cut ice with the Indian consumer and
the car saw slow sales initially.
Specifications
The car is powered by a 1061 cc four cylinder, sixteen valve, multipoint fuel-injected
engine producing 64 bhp (47.7 kW) at 6200 rpm and 84 newton-meter (62 ftlbf) of torque
at 3500 rpm.
The LPG version, christened DUO, was recently launched; this runs on petrol as well as on
LPG. Also the internal controls have been given a more sportier look with bright metal
finish.
Other features new in the Vxi (the top end manual transmission model) are Electrically
adjustable outside Rearview mirrors. This is the first on any B-Segment car in India.
Driving impressions

Light kerb weight(750775 kg) makes for a nimble car with good acceleration and a top
speed of 160 km/h (99 mph). The car's fuel economy is somewhere in the range of 13 to 14
km/l (7.7 to 7.1 l/100 km) in city driving and 18 to 20 km/l (5.6 to 5.0 l/100 km) on the
highway.
The car is priced between Rs. 350,000 (LX) to Rs. 485,000 (AX).
In 2000 until 2007, the Wagon R is rebadged as Opel Agila. The Agila was built at a
General Motors factory in Gliwice, Poland and used Vauxhall/GM Engines and
transmissions.
In India, the Wagon R is sold as "Maruti Suzuki WagonR", having Suzuki's 1.1 L F10D
petrol engine producing 64 bhp (48 kW). Also, a new LPG version called DUO has been
introduced lately, which runs both on Petrol and LPG.
In Indonesia, the car is called Suzuki Karimun and offered with a 1000 cc (until 2006) and
1100cc (2007 onwards)petrol engine, whilst in China it forms the base for both the
Changhe-Suzuki Beidouxing and Changhe-Suzuki F-MPV.

THE FEATURES OF WAGONR

BRAKES
Antilock brake system

n.a

Front
Rear Drums 180mm

62bhp

ENGINE
Bore 4 stoke

n.a

Brake horse power

Construction
Displacement
1061cc
Ignition
Layout
Torque
Valve gear

n.a
Cast iron
1061cc
Petrol
Multi point fuel injection
4 cylinder in-line
4.8 gm @3500rpm
4 valves per cylinder

STEERING
Type

Rack & pinion-power assisted

Maruti Esteem
Sophisticated big structured Maruti Suzuki esteem is one of the old car of the Maruti
Udyog group. To run this huge car its engine is made of lightweight all-aluminum. This
contemporary engine has capacity of 65 bhp at 6000 rpm .
According to *Mileage (Auto India, Nov 2005), Esteem holds the topmost position on
mileage among the other category of cars including the small cars.
There are three models of Maruti Suzuki Esteem:
Maruti Esteem (Lx)
Maruti Esteem (Lxi)
Maruti Esteem (Vxi)
Colors that make the body of the car appealing to any viewer are found in different
shades in this car :

 Superior White
Metallic Pearl Silver
Metallic Silky Silver
Metallic Icy Blue
Metallic Fawn Mist
Metallic Midnight Black

Maruti Esteem (Lxi)

This model is more upgraded version of Maruti Suzuki (Lx). Apart from the features that
are already in MarutiSuzuki (Lx), there are other few more added features existing in
Maruti Suzuki (Lxi). For comfort this model specially has rear view mirror on the left side,
power steering and power window (front).
The special interior feature of this model is chrome plated parking lever nob.
To mention the extra features for the exterior of this model, there are body side moulding
and full wheel cover.
Maruti Esteem (Vxi)
The striking features that are found in the most upgraded model of this car, always attract
the valuable buyers .Along with the other features that have in Maruti Suzuki Esteem (Lx)

and Maruti Suzuki Esteem (Lxi), this model possesses few more advanced standard
equipments.
For the comfort sake, this model is being upgraded with outside rear view mirror on the left
side, power antenna, kenwood defogger, central locking etc.
Interior of this model is upgraded with silver finish rear and front power window switch
garnish, cigarette lighter, vanity mirror, and silver finish louvers, garnish and bezels.
Some extra exterior features are front fog lamps with clear lens, body colored door
handles, body colored side view mirrors, rear spoiler etc.

Maruti 800
Driving with the high quality of fuel efficiency and economical purchasing price have
enhanced the popularity of the Maruti 800. Its lowest fuel consumption cost has made this
car forever better choice for the buyer.
Its easy accommodating small structure of 4.4 meters of radius has made it an user friendly
car. For its easy to park structure , it is very comfortable to parking anywhere, even if the
space is too little. It can be smoothly driven in an overcrowded street or in a narrow lane.
Various safety features of Maruti 800 give assurance of secured driving to the buyer. Here
is an overview on few salient features of Maruti 800 :
Side impact beams
Laminated windshield
Additional body reinforcement

Other extra new features :

Collapsible steering columns
High mount stop lamp
Clear lens Headlamps
Front Grille
Dual Tone interior upholstery
Bharat stage III : Hi-tech 32 ECM and ultra-refined engine
Suzuki badging
Clear multi reflector headlights
Attractive tail lamp
Specifically placed crumple zone

There are two variants found in Maruti 800:

Maruti 800 STD BS III
Maruti 800 AC BS III
Maruti 800 Duo
Maruti 800 Std BS III
Its weight is 650kg. It is without Air-conditioner.
Maruti 800 AC BS III

To give the comfort of an Air conditioner, especially during sultry summer days, Maruti
800 is running its name as the low cost air-conditioned car. Its weight is 655kg.
Maruti 800 Std. & AC variants are available in Bharat Stage III version
Engine
Type

4 stroke cycle, water cooled SOHC (1C2V)

No. of cylinders

Piston displacement

796 cc

Maximum output (Std.,AC)

37 bhp at 5000 rpm

Maximum torque (Std.,AC)

59 Nm at 2500 rpm

Power Transmission
Std., AC

4-forward, all synchromesh,

1 reverse

Steering
Steering

Rack & pinion

Suspension
Front

McPherson strut & coil spring

Rear

Coil spring with gas filled shock absorbers

Brakes
Front

Disc

Rear

Drum

Tyres
Tyre size
Capacity

(Radial) 145/70 R-12

Fuel tank capacity

28 liters (BS III)

3. LITERATURE REVIEW
THEORATICAL PRESPECTIVE
Brand awareness is the potential capacity that a consumer recognizes or recall the
name of the brand of a certain category of a product. Thus, brand awareness is an exercise
of identification of the brand name under different conditions and, therefore, the
probability of a brand name coming to the consumer and the facility with which this
happens.
Awareness essentially means that customers know about the existence of the brand,
and also recall what categories the brand is in. The lowest level of awareness is when the
customers have to be reminded about the existence of the brand name, and its being a part
of the category. There after is the stage of aided recall, i.e., upon the mention of the
category, the customer can recognize the companys brand from among a list of brands.
Then is the stage of unaided recall, where in a customer mentions the companys brand
among a list of brands in the category. The highest level of awareness is when the first
brand that the customer can recall upon the mention of the product category is the
companys brand. This is called top-of-mind recall. (Arunkumar & N Meenakshi,2006)
Brand awareness, influenced by the advertising recall, affects the decision of
purchase not only in the aspects of the behaviour, but even at the effective level, forming
positive attitude towards the product that lead to buying of this product and to obtaining
major quotas for the company.
Brand awareness is an instrument of predominant selection amongst consumers
without experience of use of the product and stops experimentation with new product and
brands.Band awareness is a dimension of brand equity that affects the decision of the

consumer both at the effective level and at the behaviour level. In the affective area, a
brand known by the consumers creates a feeling of pleasure and familiarity in them.
Awareness of the name acts as an anchor to which every thing else about the brand is
liked, much like the name of a person acting as an anchor for tying all associations about
him. Building awareness involves making the brand visible to the relevant target audience
by various promotional methods such as publicity, sponsorship, events, advertising,
instigating word-of-mouth promotion etc. (Arunkumar & N Meenakshi, 2006)
The buyer means not only one who make the process of buying, but, it involves the
initiator, influencer, payer, decider and user. The buyer conducts the transaction. He visits
stores, makes payments, and effects the delivery. Usually, the buyer is the only player
whom the marketers can see being involved in the decision making process. Merely
interviewing him about the purchase does not serve the purpose of the marketer who wants
to explore the consumer decision making process, as at the time of purchase all other
evaluations have been completed, which he involved several other players as well. The
importance of these players is crucial in deciding the relevant market mixes. . (Arunkumar
& N Meenakshi, 2006)
Finally, brand awareness favors the certain of associations brought about by the product,
which are in the origin of the creation of brand image.
BUYING BEHAVIOUR
The new millennium will be the most challenging era for the most of the companies
delivering goods and services to the buyers directly through their network. The increasing
competition in the global markets will make the existence of the companies difficult as the
buyers enjoy as the kingpin of their business. The increasing competition in the market for
the goods and the services will provide the best options to the buyers towards the customer
value, satisfaction and the delight chain.
In the developing economies and near monopoly markets the sellers do not pay
adequate attention towards the buyers and make them in a disadvantageous position. On

the contrary in the buyers market the customers can choose the goods and services. This
phenomenon can be explained in reference to the Indian market also. Let us take an
example of an Indian car market in the mid-seventies which was largely dominated by the
Ambassador brand of Hindustan Ltd, had Fiat for the class market. During this period the
car market had sellers dominance and enjoyed near monopolistic condition. The car
market scenario was in transition since mid-eighties after the market invention of Maruti
Udyog Ltd. and has become highly competitive after the introduction of the new economic
policy in early 90s. Since, we can simply understand that, the current market for cars in
India is a buyers market, which is very competitive in terms of quality, price, services,
comforts and value for the money, which are cannot be calculated at a time, but take a long
thinking and discuss. It is in fact that buyers market where the consumer exercises his
franchises to choose the brand and hence he plays key role in making the brands sustain in
the market.
The consumer makes the decision on buying of any product of the company by
problem solving carefully weighing and evaluating perceived use values and product
attributes. This process is commonly known defined as rational decision making while the
emotional responses.Buying decision concerning products and brands are heavily
influenced by the available and anticipated economic resources. Besides the economic
resource of consumers, the cognitive resource representing the mental capacity of storing
and analyzing various information processing activities also play a vital role not only in
decision making process but also in satisfying received thing.
More over, knowledge plays key role in all level, especially in developing
awareness about a particular product as well as brand. Comprehensive knowledge about
the goods and services, image of the company, promotional packages etc. all these things
develop conviction among buyers and add awareness about the brand or product.
(Marketing Management, Rajagopal, Vikas publishinf House Ltd, 2004)
EMPERICAL PERSPECTIVE
Brand awareness

The likelihood that consumers recognize the existence and availability of a company
is their product or service. Creating brand awareness is one of the key steps in promoting a
product.
Investopedia explains Brand awareness is an important way of promoting commodityrelated products. This is because for these products, there are very few factors that
differentiate one product from its competitors. Therefore, the product that maintains the
highest brand awareness compared to its competitors will usually get the most sales.
For example, in the automobile industry, a lot of people go behind the Maruti only because
they are aware of its peculiarities and other variety of factors.. However, consumers are
very aware of the other brands in terms of their images and names. This higher rate of
brand awareness equates to higher sales and also serves as an economic moat that prevents
competitors from gaining more market share
Consumer Buying Behaviour
Possibly the most challenging concept in marketing deals with understanding why
buyers do what they do (or dont do). But such knowledge is critical for marketers since
having a strong understanding of buyer behaviour will help shed light on what is important
to the customer and also suggest the important influences on customer decision-making.
Using this information, marketers can create marketing programs that they believe will be
of interest to customers.
As you might guess, factors affecting how customers make decisions are extremely
complex. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown
in just to make things more interesting. Since every person in the world is different, it is
impossible to have simple rules that explain how buying decisions are made. But those
who have spent many years analyzing customer activity have presented us with useful
guidelines in how someone decides whether or not to make a purchase

Showing the Gender of the study

Sl.N

Gender

No. of

o
2
Male
3
Female
Total

respondents
46
17
63

Gender
50
45
40
35
30
25
20
15
10
5
0

Male;
Male46

INTERPRETATION:

Female;
Female17

Of
respondents
73
27
100

As stated in the study, there were 63 respondents is the sample selected for the study. Out
of them, 46 (73

) were male and 17(23

) were female.

Showing the Age of the respondents

SL
No.
1
2
3
4

Category

No. of

of

18-25
25-35
35-45
45& above
Total

respondents
8
35
13
7
63

respondents
12
56
21
11
100

No. of respondents

Age
60
50
40

30
20
10
0
18-25

25-35

35-45

45& above

Age

INTERPRETATION:
The above chart concludes that, out of the 63 samples of the study, 8 were (12
the age 18-25, 35were (56
) were 45 and above.

) between 25-35, 13 were (21

) between

) between 35-45, and 7 (11

Showing the Occupation

Sl.

Occupation

No
1
2
3
4

No. of
respondents

Business
Professional
Student
Employee
Total

36
13
5
9
63

of

respondents
57
21
8
14
100

Occupation
60
50
40

30
20
10
0
Business

Professional

Student

Employee

Among the 63 samples taken for the study, 36 respondents (57

men, 13 (21

) as professional, 13 (8

) as student and 9(14

) were found as business

) as employee.

Showing, How the respondents came to know about Indus Motors?

Sl.

Source

No. Respondents

No

of

Respondents
15 .

Myself

Family

20

32 .

Advertisement

12

19 .

Friends

11

17 .

Others

11

17 .

63

100 .

Total

35
30
25
20
%
15
10
5
0
Myself

Family

Advertisement

Friends

Others

INTERPRETATION:
The chart shows that, out of 63 samples, 15% of them came to know about company by
themselves.32% via family, 19% via advertisement, 17% via friends and 17% through
others.

Showing the satisfaction level due to the Style of Mauti Ritz

Sl.
No
1
2
3
4
5

Opinion

No. of respondents

%.of

25
22
7
9
0
63

Respondents
40%
35%
11%
14%
00%
100%

Highly satisfied
Satisfied
Cant say
Dissatisfied
Highly Dissatisfied
Total

Style of Car
30
25
20
15
10
5
0

25

22

INTERPRETATION:
Above chart shows that, out of 63 samples of the study 40% are of the opinion that they are
highly satisfied with the new owned Maruti Ritz. 35% of them revealed only satisfaction
where 11% cant rate it. Only 14% opinioned as dissatisfaction, no one found highly
dissatisfied.

Showing the Locality of Indus Motors

Sl. No Opinion
1
Highly satisfied

No. of respondents
41

%.of Respondents
65%

2
3
4
5

Satisfied
Cant say
Dissatisfied
Highly Dissatisfied
Total

9
2
4
7
63

14%
3%
7%
11%
100%

Locality of Indus
45
40
35
30
25
Highly satisfied; 41
20
15
10
5
Satisfied; 9
Highly
4 Dissatisfied; 7
Cant say; 2 Dissatisfied;
0

INTERPRETATION:
From above chart we can understand that, out of 63 samples of the study 65% are of the
opinion that they are highly satisfied with the location of Indus Motors Calicut. 14% of
them revealed only satisfaction where 3% cant rate it. Only 7% opinioned as
dissatisfaction, 11% found highly dissatisfied

Showing the Price of the Car.

Sl.
No
1
2
3
4

Opinion
Very High
High
Medium
Low

No. of respondents
7
19
35
2

%.of
Respondents
11%
30%
56%
3%

Very Low
Total

0
63

0%
100%

Price of the car

40
35
30
25
20

35

15
10

19

0
Very High

High

Medium

Low

0
Very Low

INTERPRETATION:
The above chart shows that out of 63 samples of the study, 11% responded that the price of
car is very high. 30% opinioned as high, where, about half of the samples (56%) responded
as medium. 3% pointed as low and no one replied very low.

Showing Mileage of the Car.

Sl. No
1
2
3
4
5

Opinion
Excellent
Good
Average
Poor
Terrible
Total

No. of respondents
11
22
21
7
2
63

%.of Respondents
18%
35%
33%
11%
3%
100%

Mileage of the Car

25
20
15
22

10
5

21

11

7
2

0
Excellent

Good

Average

Poor

Terrible

INTERPRETATION:
This chart tells us about the opinion of the samples. Out of 63, 18% of them viewed as
excellent, 35% as good, 33% as average, and 11% as poor and as 3% terrible. This denotes
that, majority of them has the opinion that the mileage is good.

Showing the response to the Maintenance Cost is very Low

Sl.
No
1
2
3
4
5

Opinion
Strongly agree
Agree
Cant say
Somewhat disagree
Strongly Disagree
Total

No. of

%.of

respondents
18
21
6
12
6
63

Respondents
29%
33%
9%
19%
10%
100%

Maintanace cost
25
20
15
10

18

21

12

INTERPRETATION:
This chart shows the samples responds about the maintenance cost of the car they owned,
Ritz. Amongst the 63 samples, 29% of them strongly agreed that its very low. 33% as
agree, 9% as cant say, 19% as somewhat disagree and 10% has the opinion that, they are
strongly disagree of the maintenance cost is low.

Showing the Publicity of Car

Sl.
No
1
2
3
4
5

Opinion
Very good
Good
Neutral
Bad
Poor
Total

No. of

%.of Respondents

respondents
28
23
3
3
6
63

44%
36%
5%
5%
10%
100%

Publicity of Car
30
25
20
15
10

Poor; 6

5
0

Very
good;
Very
good28

Good;
Good23

Neutral; 3

Bad; 3

Neutral

Bad

Poor

INTERPRETATION:
This chart is about the responds of samples about publicity. Majority (44%) has the opinion
that the publicity of the car is very good. 36% says as good, 5% as neutral. Only 5% has
the opinion as bad and as poor was marked by only 10%.

Showing, the Car is comfortable than I expect.

Sl.
No
1
2
3
4
5

Opinion
Strongly agree
Agree
Cant say
Somewhat disagree
Strongly Disagree
Total

No. of respondents %.of Respondents

17
23
11
8
4
63

27%
37%
17%
13%
6%
100%

Comfort of Car
25
20
15
Agree; 23
10
Strongly agree; 17
Cant say; 11
5
Somewhat disagree; 8
Strongly Disagree; 4
0

INTERPRETATION:
This chart contains the data about comforts of the car. 27% has strongly agreed the
assumption. 37% of them agreed, 17% replied as cant say. 13% showed as somewhat
disagree and 6% disagreed strongly.

Showing the Quality of Car.

Sl.
No
1
2
3
4
5
Total

Opinion
Very High
High
Medium
Low
Very Low

No. of

%.of Respondents

respondents
24
27
4
8
0
63

38%
43%
6%
13%
0%
100%

Quality of Car
30
25
20
15
10

24

27

5
4

0
Very High

High

Medium

8
Low

0
Very Low

INTERPRETATION:
From above chart, we can understand that out or 63 samples, about half (38%) of them
have very high opinion about the quality of car. 43% showed high where only 6% indicated
as medium and 13% as low. There was no opinion as very low.

Showing the Design of the Car.

Sl.
No
1
2
3
4
5

Opinion
Excellent
Good
Average
Poor
Terrible
Total

No. of

%.of

respondents
19
29
10
4
1
63

Respondents
30%
46%
16%
6%
2%
100%

Design of te Car
35
30
25
20
15
10

29
19

10
4

0
Excellent

Good

Average

Poor

Terrible

INTERPRETATION:
This chart concludes that, out of 63 samples, 30% are with opinion that the cars design is
excellent, 46% viewed as good, 16% as average. 6% opinioned as poor and only 1% has
the view of terrible.
Showing, Indus contact me to ensure feed back.
Sl.
No
1
2
3
4
5

Opinion
Strongly agree
Agree
Cant say
Somewhat disagree
Strongly Disagree

No. of

%.of

respondents
35
24
0
4
0

Respondents
56%
38%
0%
6%
0%

Total

63

100%

60%
50%
40%
30%

56%

20%

38%

10%
0%

0%

6%

0%

INTERPRETATION:
From above chart, we can understand that 56% of the samples have strongly agreed for this
question.38% only agreed and only 6% has the some what disagree. No one opinioned as
cant say and strongly disagree
Showing, would u recommend the product?
Sl. No
1
2
3
4
5

Opinion
Definitely
Probably
Maybe
Probably not
Definitely not
Total

No. of respondents
40
18
1
4
0
63

%.of Respondents
64%
28%
2%
6%
0%
100%

70%
60%
50%
40%
30%

64%

20%
28%

10%

2%

0%
Definitely

Probably

Maybe

6%
Probably not

0%
Definitely not

INTERPRETATION:
The chart tells that, when the samples were asked whether they recommend the product or
not, 64% answered that definitely do, 28% answered probably and 6% replied probably
not.2% has no assurance and no one found as definitely not.
Showing the rate of Service of Indus Motors.
Sl.
No
1
2
3
4
5

Opinion

No. of

%.of Respondents

Excellent
Good
Average
Poor
Terrible
Total

respondents
33
26
4
0
0
63

53%
41%
6%
0%
0%
100%

Service of Indus
60%
50%
40%
30%

53%
41%

20%
10%

6%

0%
Excellent

Good

Average

0%
Poor

0%
Terrible

INTERPRETATION:
This chart shows that, out of 63 samples, 53% of them replied as excellent about the
service of the company. 41% indicated as good and 6% as average. There couldnt fine any
one who has the opinion of poor and terrible
CHI SQUARE TEST
Chi-square is a statistical test commonly used to compare observed data with data we
would expect to obtain according to a specific hypothesis.
Hypothesis:
Null Hypothesis (H0):- Buying behaviour is independent of brand awareness
Alternative Hypothesis Hi):- Buying behaviour is independent of brand awareness
= (O-E/E)
Where,

2 = the test statistic that asymptotically approaches a 2 distribution.

Oi = an observed frequency;
Ei = an expected (theoretical) frequency, asserted by the null hypothesis;
n = the number of possible outcomes of each event.
Observed Frequency

Respond

High

Middle

Low

Total

s
High

30

35

Middle

14

22

Low

Total

41

22

63

Expected Frequency
Respond

High

Middle

Low

Total

s
High

22.77

12.22

35(34.99)

Middle

14.31

7.68

22(21.99)

Low

3.90

2.09

6(5.99)

Total

41(40.98)

22(21.99)

63

Chi square table

Oi

Ei

Oi-Ei

( Oi-Ei) 2

( OiEi) 2 /E

30

22.77

07.22

52.16

02.29

14.31

-06.31

39.81

02.78

03.90

00.9

00.81

00.20

12.22

-07.22

52.12

04.26

14

07.68

06.32

39.97

05.06

02.09

00.91

00.82

00.33

00.00

00.00

00.00
14.92

otal
Since expected value are less than five in some of the sells. Researcher has done Yates
correction. Researcher has converted 3 3 table into 2 2 table.
Observed Frequency
Respond

High

Middle

Total

s
High

30

35

Middle

11

17

28

Total

41

22

63

Expected Frequency
Respond

High

Middle

Total

s
High

22.77

12.22

35(34.99)

Middle

18.22

9.77

28(27.99)

Total

41(40.99)

22(21.99)

63

Chi square table

Oi

Ei

Oi-Ei

Oi-Ei-.5

( Oi-Ei-.5)
2

( Oi-Ei-.5) 2

30

22.77

7.23

06.73

45.92

/E
1.98

11

18.22

7.22

-07.72

59.59

3.27

12.22

7.22

07.72

59.59

4.87

17

9.77

7.23

-06.73

45.29

4.63

Total

14.75

Expected Frequency = (Row total * Column total) / Grand total

Degree of freedom

= (r 1) * (c 1) = (3 1)*(3 1) = 4

Table value = 9.488

Level of significance = 5 %
Calculated value of chi square = 14.75
Comparing calculated value (14.75) with the table values with degree of freedom as
4 at 5% level of significance, it is found that the calculated value is higher than table value,
which means the calculated value falls in the critical region. So the null hypothesis is
rejected and the alternative hypothesis is accepted. That means, The Buying behaviour
and Brand awareness is dependent.

SUMMARY
This part Summaries the main points emerging from the study, as brought out in the
proceeding chapter of this project. As already mentioned this study is the Influence of
Brand Awareness on Buying Behaviour with special reference to Maruti Ritz survey was
conducted at Indus Motors, Calicut.
A sample of 63 respondents have been selected from a total of 450 customers of
Indus Motors , and a questionnaire prepared to collect the information for the study was
distributed to the selected respondents for replies. Wherever needed, the questionnaire has
been used as a schedule.
In all there are five chapters in this project report. The first chapter presents the topic
of the study, its objectives, scope, limitations and research methodology, including
hypothesis. The next two chapters are review of literature and industrial profile. The fourth
chapter, by far the largest, analysis of the data collected through the questionnaire to know
whether buying behaviour is dependent of brand awareness or not. And the last chapter
summaries the findings, suggestions and conclusion.

FINDINGS
Buying behaviour is dependent of brand awareness.
Variables like price, mileage, style, design has great influenced in customers
purchase
The brand has great position in the minds of customers which had reflected in
their consumption
Customers got awareness about the brand via friends, media and etc.
Majority of the customers are highly satisfied with the brand offered by
Maruti
Out of 63 samples, 53% are of the opinion that, service offered by the
company is excellent and 41% viewed as good (table no. 4.16)
The most one who purchased this car was business men (57%) (table no. 4.3)
40% of the samples have high satisfaction in the style of particular
brand(Ritz), (table no. 4.5)
66% of the samples are highly satisfied with the current locality of Indus
Motors, (table no. 4.6)
About the price of car, 49% has the opinion that its medium. Only 18% noted
as very high, (table no. 4.7)
18% viewed that mileage of car is excellent, 35% as good and 33% as
average, (table no. 4.8)
About the maintenance cost, 29% has strong opinion as it is low, where 33%
have a medium, (table no. 4.9)
Majority (44%) are of the opinion that my car has very good publicity, (table
no. 4.10)
27% of the respondents have strong opinion that they got more comfortable
than they expect, 37% of them are not away from their opinion, (table no.
4.11)
Majority has responded that quality of their car is high, (table no. 4.12)

 46% of the respondents have good opinion about the design of car, amongst,
30% has got the eye as they viewed as excellent, (table no. 4.13)
64% of them are very happy with company so, they replied that they definitely
recommend the product, (table no. 4.15)
SUGGESTIONS
Service quality can be increased
Cars publicity can be developed, which will add awareness
Must focus on customer feedback, which results in customer satisfaction and it lead
to recommend product.
Give sufficient offers to increase sale.

CONCLUSION

As customers, we buy a lot of things every day. We buy, not only after having any
pre assumption about the product but also having nothing. Needs must be fulfilled. People
go any where to get his dreams come true. In such a time, all business leaders are striving
hard to get more customers and spare no effort to get them satisfied.
The era is not like past. Customers are the leaders of the business, not the company.
The customer will decide to make a product success or not. They are the key players. So
that, every companies are running behind these customers offering them large priorities
and convincing them its peculiarities. Buidling brands, quality, image are the short cut to
it.
Today majority has a brand oriented life. If any one satisfied with a brand, he will be
continuing with the same. In such a time, every brand had to try best to put awareness
about it. Maruti has great such effects on customers which had help to increase their sales.
Indus Motors is one of the finest dealers of Maruti in India. They have a good scale of sales
every year and they provide a good piece of services to them. This study has impartial
results on its findings so that it can be conclude that brand awareness has a great range of
influence on buying behaviour.

BIBLIOGRAPHY

1. Philip kotler, Marketing Management, 2003,Pearson Education Inc, New Delhi

2. Kotler Philip and Amstrong Gary, Principles of Marketing, 2003 , Printice Hall of
India Private Ltd, New Delhi
3. Kothari C.R, Research Methodology, 1998, Wishwaprakashan, New Delhi
4. Kothari C.R, Quantitative Techniques, 1985,Vikas Publishing House Pvt Ltd; 3rd
edition, New Delhi
5. Arunkumar& N.Meenakshi, Marketing Management, 2007
Vikas Publishing House Pvt Ltd, New Delhi
6. Rajagopal, Marketing Management,2004,Vikas publishinf House Ltd, New Delhi

Websites

: -http/ www.marutiudyog.com
http/ www.marutisuzukiritz.com
http/www.google.com

PART-A
1. Name:2. Sex:- Male Female
3. Age:- 18-25 25-35 35-45 45&above
4. Occupation:- Business Professional Student Employee
5. How do you came to know about Indus Motors?
Myself Family Advertisement Friends Others

PART-B
6. How did you rate the following, where you decide to purchase a Car?
Factors
7.
do

Extremel Somewh

Cant

Somewhat

Extremely

Say

Unimporta

Unimporta

How

(3)

nt

nt

you

(2)

(1)

feel

at

Importan Importan
t

(5)

(4)

Styling
of

the
style

Pricing
Mileage
Maintenance
Brand Image
Performance
Publicity
Quality
Space
Comfortable
Design

Marutiz Ritz car you owned?

Highly satisfied Satisfied Cant say Dissatisfied Highly dissatisfied
8. I am convenient to the locality of Indus Motors
agree Agree Cant say Somewhat disagree Strongly disagree
9. Whats your opinion about the price of your Car?
Very high High Medium Low Very low

10.What about your cars mileage?

Excellent Good Average Poor Terrible
11.My Cars maintenance cost is comparatively very low
Strongly agree Agree Cant say Somewhat disagree Strongly

disagree

12.What do you feel about the publicity of your car?

Very good Good Neutral Bad Poor
13.My Car is very comfortable than I expect
Strongly agree Agree Cant say Somewhat disagree Strongly
disagree
14.My Cars quality is
Very high High Average Low Very Low
15.The design of my Car is
Excellent Good Average Poor Terrible
16.The company contact me to ensure the feedback from customers
Strongly agree Agree Cant say Somewhat disagree Strongly disagree
17.Would you recommend the product to others?
Definitely Probably Maybe Probably not Definitely not
18.Overall, how would you rate the service of INDUS MOTORS CALICUT?
Excellent Good Average Poor Terrible

19.Do you have any suggestion to improve the service quality of Indus Motors Ltd?

THANKIG YOU

ACKNOWLEDGEMENT
We would like to express my hearty gratitude
to my faculty guide, Prof. Mukesh Bhatiafor
giving us the opportunity to prepare a project
report

on

Effect

of

Brand

in

Consumer

Purchasing Decision of Maruti and for his

valuable guidance and sincere cooperation, which
helped us in completing this project.

Vikram Kumar
PGDM : 2013 15
Place : New Delhi

(20130159)