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DAVID L.

BANIG
6044 Mint Hill  Medina, Ohio 44256  davidbanig@hotmail.com • 330-721-7842 H • 330-416-0366 C

SALES & MARKETING MANAGEMENT EXECUTIVE


Top-performing sales and marketing management professional with a record of consistently exceeding sales, profit
and market-share ratings. Expert in consultative and solution selling with proven ability to identify and capitalize on
sales opportunities. Strong planning, prospecting, cold-calling, presentation and sales skills with persistence and
commitment to goal achievement. Able to juggle multiple projects and priorities.
Core Competencies:
New Business Development • Market Penetration • R&D • Presentations • Quality Assurance • Staff Management
Product Marketing • Client Relations • Sales Forecasting • New Product Development • Strategic Planning • ROI
Territory Development & Management • Start-Ups • Training Programs • Distributor Relations • Customer Service
Account Expansion & Management • P&L • Lead Generation • Proposal Development • Multi-site Administration

PROFESSIONAL EXPERIENCE
PRIMARY PACKAGING, INC., Bolivar, Ohio • 2008-2010
PPI is a fully integrated manufacturer of heavy duty printed polyethylene film and bags specializing in creating
customized product packaging solutions for a wide variety of markets. Annual sales revenues are $25M.
Director Technical Sales & Marketing
Led “cradle-to-grave” product lifecycle management programs in cooperation with Engineering, Marketing, Sales
and Distribution. Designed high-yield, high-impact marketing communications targeting specialized process print
opportunities. Directed new product development from concept through design, prototyping and testing to final
market launch. Created and conducted high-impact product presentations. Managed key corporate accounts and
held full P&L accountability for $27M in sales revenue. Oversaw cross-functional team of 13. Reported directly to
CEO and COO. Provided technical support and facilitated comprehensive sales training program on location for
sales force located throughout the United States and Canada.
• Researched trends to identify and capture sales opportunities within targeted markets for high-end process
print. Result: Delivered revenues of more than $1.2M in less than 4 months.
• Forged strategic alliances with key brokers/distributors and created performance-driven incentives to
strengthen partnerships that resulted in a 10% gain in sales growth year-over year.
• Restructured corporate pricing on all major product lines to margin-based system enhancing accountability,
sales reporting and margin improvement.
• Pioneered Customer Response and Tracking System to support company-wide quality improvement. Result:
Reduced response time to customer inquiries and follow-up increasing customer loyalty and retention.

P&R FLEXIBLE PLASTIC AND RUBBER PKG., INC., Medina, Ohio • 2003-2008
An innovative supplier of flexible plastic packaging solutions for a wide variety of applications, products, and
industries with $5M in annual sales.
Director of Sales / Founder
Identified opportunity to turn around faltering business creating and executing operations, staffing, and sales
strategies to transform supplier from a below-average performer to a multi-million dollar enterprise prior to selling
the company. Managed 10 direct reports. Streamlined accounts payable functions and improved collection policies.
Planned, coordinated, and managed R&D activities and new product launch campaigns. Designed and produced a
complete portfolio of multimedia marketing communications. Secured strong alliances with key brokers and
distributors to expand sales penetration.
• Built fully operational sales organization, and ignited sales from $0 to more than $5M in annual revenue.
• Co-invented and patented packaging product with specialized application to batch inclusion bags standard for
the rubber industry. Invented and patented automotive car covers, and biodegradable film and bags.
• Created multi-channel distributor network to expand product reach and drove a 13% gain in annual sales.
David L. Banig Page 2. davidbanig@hotmail.com

PLASSEIN INTERNATIONAL INC., Martin, Michigan 2001-2003


Leading supplier of flexible plastic packaging to agriculture, automotive, chemical and medical industries with 500
employees and $90M in annual sales revenues.
Regional Sales Manager
Core leadership role in driving sales for Mid-West region and capitalizing on new sales opportunities for films and
bags utilized in automotive paint repair. Created and implemented sale/business plan for the territory balancing new
business development with outstanding customer support. Managed $5M sales portfolio. Oversaw 2 direct reports
and directed distributor network to augment direct sales team. Generated and qualified new leads through
prospecting, networking and cold calling. Represented company at industry trade shows to introduce a diverse line
of products/solutions.
• Guided efficiency improvement initiative through core production planning, and worked to implement methods
to increase optimization of production yields.
• Drove forward innovative customer management initiatives that strengthened relations with large retail and
commercial customers, and contributed to a gain in long-term customer retention and loyalty.
• Devised winning sales presentations utilizing multi-media marketing communications to consistently
outperform competition and increased regional sales by 15%.

MID-WEST POLY PAK, INC., Doylestown, Ohio, • 1989-2001


Mid-West Poly Pak specializes in flexographic printing, poly film extrusion, and bag manufacturing. Annual sales
revenues are more than $6M.
Interim CEO
Sales Manager
General Manager
Fast track promotion through increasingly responsible management positions to oversee 5 direct reports and
production team of 55. Led cross-functional teams addressing sales, marketing, quality control, R&D, research and
accounting functions. Collaborated on designing marketing communications and spearheaded new product launch
and distribution campaigns. Secured and strengthened key business relationships and distributor partnerships.
Controlled capital budget allocated for equipment acquisition and oversaw construction of new manufacturing plant.
• Created sales strategies, increased sales force effectiveness and instilled customer-focused culture that grew
sales from $1M to $6M.
• Orchestrated an aggressive operations reengineering initiative and delivered a 35% improvement in production
output following implementation of computerized planning and scheduling technologies.
• Introduced appropriate DSC testing for batch inclusion products without compromising ASTM standards for
plastic film products.

EDUCATION AND PROFESSIONAL TRAINING


Bachelor of Science in Business Administration
The University of Akron
Akron, Ohio

PROFESSIONAL AFFILIATIONS
Member - Society of Plastic Engineers
Member - Medina Chamber of Commerce
Member - Women in Packaging
SME – Sales and Marketing Executives
DAVID L. BANIG
6044 Mint Hill • Medina, Ohio 44256 • davidbanig@hotmail.com • 330-721-7842 H • 330-416-0366 C

January 27, 2010


Dear Sir or Maddam:

As a seasoned management executive with over 20 years in sales, marketing, R&D operations, and territory
development for light to heavy duty polyethylene bags, and flexible packaging solutions I have gained extensive
experience in driving new business through key accounts, forging strategic partnerships, strengthening distributor
relations, and training high-performance teams. My background includes working with EVA, LLDPE, Metalocene,
Nylon, Polyester / HDPE and Polypropylene and printing with a palette of up to 10 colors, including lamentation.

Throughout my career, I have recommended and developed innovative solutions that captured significant cost
reductions and revenue improvement. Confident that my track record in creating new revenue streams, increasing
market share ratings, and appraising cross-functional decisions that achieve corporate objectives would be an
asset to your organization, I am now seeking the opportunity to join your company in a senior-level sales and
marketing management position. Some qualifications that may be of interest to you:
• Reversed declining profit performance with strategic tactical planning and implementation of product
positioning, marketing and superior customer service.
• Launched new development initiatives within targeted markets for high-end process print and generated more
than $1.2M in revenues of in less than 4 months.
• Planned and executed marketing strategies and new business initiatives that drove rapid growth from the
ground floor to $5M.
• Developed and implemented customer tracking system that slashed response time to resolving customer
challenges, improved final follow-up and significantly increased customer satisfaction.
• Crafted patents for both breathable, batch inclusion for rubber compounding and for a breathable car cover and
designed award-winning flexible packaging systems.
• Proficient with several ISO standards including ASTM standards.
My strengths in relationship management has been favorable in all aspects of interacting effectively with
professionals and management at every level. In each of my previous positions, I have been recognized for
delivering sales solution strategies to enhance revenue performance of sales organization. Driven to excel, I
attended college and completed my degree while working full time. These qualities combined with my experience
and dedication would enable me to make an immediate and long-term contribution to your organization. For a more
detailed presentation of my skills and background, please review the enclosed résumé and feel free to contact me
at your earliest convenience.

Thank you for your time and consideration.

Sincerely,

David L. Banig