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CONTENTS

March 2015
VOLUME 11 ISSUE 3

10

DESIGN UPDATE
A round up of the latest design
news in the MENA region and
abroad, including a preview of
Iris Yas Island and Leatherworld
Middle East.

18

GLOBAL NEWS
CID jets to Germanys Black
Forest region and reviews
new product collections by
Hansgrohe.

24

10

36

TELL US
Indu Varanasi from i r design
discusses sustainability in reality,
and questions whether or not
were doing it right.

26

INTERVIEW
Joakim de Rham, CEO of Swiss
Bureau Interior Design, tells
us about tapping into his own
creativity.

36

CASE STUDY
From Dubais new Cove Beach
to Propertynder Groups new
headquarters, CID checks out
the latest interior projects from
the region.

56

FEATURE
CID goes to Valencia, Spain
and visits tile and marble fair
Cevisama. Check out our review
of the show and the latest
trends in the ceramics industry.
Following our show review, dont
forget to read what regional
experts have to say about
sustainability in the GCC.

90

OPINION
John Rowley from Fig Jam says
a designs concept is equally as
important as sustainable touts.
Is he right?

MARCH 2015 | Commercial Interior Design

56
www.designmena.com

DESIGN DAYS DUBAI

16. 20. 3. 2015, BOOTH NO. 22

RENE ROUBICEK
EXPO2
WWW.EXPO2.CZ

COMMENT

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COMMENT

The wood effect

n February, I was fortunate enough to travel to


Valencia, Spain for the world-renowned ceramic and
marble trade fair known as Cevisama. As I walked
through the fair, it became very obvious that a
leading trend in the international tile sector is the wood
effect, or in other wordsmaking the tile appear as wood,
with timber colours and grain patterns painted onto the

materials surface.
And why is that? Is it because todays market is demanding more nature for
indoor schemes? I think the answer is clearly yes.
The modern consumer wants to connect to nature on a daily basis, minute by
minute. With the persistent construction of taller and taller skyscrapers, it seems
we are going further away from our ancestors grounded realities. And to counter
our slow detachment, the consumer today is reaching out to materials that remind
him or her of our planets elements. Hence, the wood effect.
"UTWHATDOESTHISMEANFORTHEWALLSANDkOORINGSECTOR)FWOODSOURCING
and manufacturing agencies are gaining from the current market trends, does
that mean that tile and carpet suppliers are beginning to suffer?
Earlier in 2014, I met with Interfaces superstar designer David Oakey. The
creator behind the popular Net-Effect collection noted that there had been a
global shift toward hard surfaces, from wood to cement. The demand for contemporary, clean spaces was on the rise leaving carpeting and mosaic tiling
behind. He said: In Europe for example and now in the states, real wood, fake
WOODORSTAINEDCONCRETEISJUSTSWEEPING3OASASOFTkOORCOVERINGBUSINESS 
we wonder if were going to go out of business.
Carpet and tiling companies have begun to produce material that imitates the
look of concrete and wood. And this year, it seems the wood effect is in total
control of the market. Companies from the United Arab Emirates to Spain are
RECREATINGTHISAESTHETICSOASTOSTAYAkOAT)GUESS THEONLYQUESTIONLEFTISWILL
it work?

RIMA ALSAMMAR AE
rima.alsammarae@itp.com

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An ITP Business Publication

Dubai's
secret nook

March Vol. 11 Issue 03

Sustainable
reality
ARE WE AS
SUSTAINABLE
AS WE THINK
WE ARE?

CHECK OUT DUBAI'S LATEST


BEACH LOUNGE HIDDEN
AMONGST ICONIC TOWERS

Published by and 2015 ITP Business


Publishing, a division of the ITP
Publishing Group Ltd. Registered in the
B.V.I. under Company number 1402846.

8 MARCH 2015 | Commercial Interior Design

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Cover image:
The Double
Position Chair.

An ITP Business Publication

The rise of
the Emirati
designer

February Vol. 11 Issue 02

Saving
water
LEARN HOW
KITCHEN AND
BATHROOM
DESIGNERS ARE
GOING GREEN

CHECK OUT WHAT


KHALID SHAFAR
HAS TO SAY

Byzantine revival
SEE HOW RAFFLES ISTANBUL REACHED
TO THE PAST FOR INSPIRATION

World Design
Capital
Trend report

Where
eagles dare
EAGLE HILLS REVEALS NEW
STEAM PUNK OFFICE

A look
back on
Cevisama
SEE WHAT'S
NEW IN THE TILE
INDUSTRY

www.designmena.com

DESIGN UPDATE

Iris Yas Island is larger than its Dubai and Beirut locations.

Iris branch sees revamp on Yas Island


BOUTIQUE LOUNGE SEES THIRD LOCATION REVIVED AS ITS SIZE DOUBLES COMPARED TO DUBAI SITE
UAE: Located in the heart of the developing Yas Island, the Iris restaurant and lounge has recently been
updated by Lebanese designer
Suzy Nasr, the visionary behind all
of Iris locations. Having created
the original concept located in
Downtown Beirut, Lebanon, Nasr
worked to continue the branchs
long standing tropical theme, while
updating the overall look.
The main concept of Iris in
general, whether it is the one based
in Downtown Beirut, the Oberoi in
Dubai or on Yas Island, is to create
a tropical yet modern getaway,
an environment that exudes a
sense of harmony and balance. [It
should try to be] simultaneously
trendy yet cosy and comfortable

10

MARCH 2015 | Commercial Interior Design

with an edge. At Iris Yas Island, the


theme revolves around a getaway
[experience] rather than a beach,
explains the interior designer.
According to Nasr, the new location on Yas Island differs from its
counterparts in regards to its sense
of range as well as space-wise. In
contrast to the other Iris designs,
)RIS9AS)SLANDISSIGNIjCANTLYLARGER
than its two other locations, and
due to the extra space, the third
location consists of three longstretched bars, two of which are
wooden while the remaining one
is made of gold onyx. Hanging
above the bars are the signature
Iris light bulbs.
Nasr says: Iris Yas Islands
venue in its entirety, due to its

large space and size, allowed us


to combine and incorporate Iris
elements throughout the venue,
such as adding an extra bar, adding
extra metallic light bulbs, creating
different seating such as high stool,
bar chairs and lounges.
The view of the marina has also
provided the venue with a calming effect, thanks to the designs
monochromatic soft look that
exudes serenity and tranquillity
yet is inviting and engaging. Any
Iris-goer can marvel and revel in the
atmosphere that is created thanks
to the spaces design and they can
still relax and enjoy themselves.
Iris Yas Island is furnished by a
number a pieces that are comfortable and inviting. Maison Cle, the

branchs exclusive manufacturing


company based in Lebanon,
supplied every piece of furniture
allowing Nasr to customise the
design down to every last detail.
In addition to Maison Cle, the light
bulbs that hang above the bar were
provided by PSLAB.
In response to the UAEs humid
climate, thermos wood was an
essential element to the design.
Nasr explains: Heat and humidity can affect the durability and
sustainability of the furniture, the
kOORINGANDTHEBARS4HEIMPROVED
results for thermos wood reduce
the potential for shrinkage, wrap or
twist. Thermo wood works perfectly
for both the indoor and the outdoor
areas, and its [eco-friendly].

www.designmena.com

DESIGN UPDATE

)RIS9AS)SLANDMIXESATROPICALANDGETAWAYTHEME

3LEEKBLACKSTEELCONTRASTSWITHTHELONGWOODENBARS

In addition to the thermos wood,


steel partitions and the special
LIGHTjTTINGSWERECUSTOM MADE
and consist of black steel to
PROVIDEAROUGHTEXTURE!S.ASR
PUTSIT THECONCEPTFORTHESTEEL
partitions came from the desire to
create contrasting elements with
the space from the smooth yet
TOUGHLOOKANDFEELOFTHEWOODEN
BARALONGWITHTHESLEEKYETROUGH
BLACKMETALLICjXTURESt
4HEURBANFEELANDMOODOF)RIS
Yas Island is complemented by the
OUTDOORTEXTILESTHATSUITARUSTIC
LOOK!NDACCORDINGTO.ASR THE

www.designmena.com

5!%)RISLOCATIONSDIFFERGREATLYFROM
THE,EBANONLOCATIONS DUETOTHE
FUNDAMENTALFOCUSONMATERIALS
THATCANBEUSEDWITHINTHEOVERALL
DESIGNSTRUCTURE
f%VERY)RISISDIFFERENTINTERMS
of their corresponding views and
scenery, from the sparkling city
LIGHTSSEENFROM)RIS$UBAITOTHE
soother view of the marina seen at
)RIS9AS)SLAND(OWEVER ALLTHREE
)RISVENUESENCOMPASSANDREVOLVE
AROUNDTHECORECONCEPTOFPOS
SESSINGTHEUNIQUEBALANCEOFAN
inviting, serene retreat that radiates
CASUALGLAMt

4HEFURNITUREUPHOLSTERYSUPPORTS)RISTROPICALTHEME

4HROUGHOUTTHELOCATION MASSIVETREESAREPLANTED

Commercial Interior Design | MARCH 2015

11

DESIGN UPDATE

Sharjah welcomes
design by artist
eL Seeds latest work on Sharkah Bank Street.

The new work is part of Jedariya.

eL Seeds work has occured across the world.

The artist next to his Sharjah work.

12

MARCH 2015 | Commercial Interior Design

INTERNATIONAL STREET ARTIST DESIGNS FAADE OF


BUILDING IN SHARJAH
UAE: Urban street artists eL Seed
has left his distinctive stamp on a
building in Sharjah, UAE as part of
an art project.
The French-Tunisian has develOPEDASTYLEKNOWNASfCALLIGRAFjTIt
WHICHFUSESGRAFjTIAND!RABIC
traditional script.
He cites the Palestinian poet
Mahmoud Darwish and the Iraqi
artist Sundus Abdul-Hadi as
INSPIRATIONALjGURESFORTHEIRWORK
and their courage in speaking
fTRUTHTOPOWERt
His new work is part of Jedariya,
a new live outdoor street art initiative by the emirates contemporary
visual arts hub, the Maraya, and
included a mural on the walls of a
Sharjah Bank Street building.
eL Seed drew crowds of spectators over the ten days it took to
complete the design in Sharjah and
said he found his inspiration in a
verse by acclaimed Sharjah poet
Ahmed Bu Snida.
Although he grew up in France,
eL Seed is ethnically Tunisian and
currently lives in Canada. He was
bought up speaking a Tunisian dialect and only learnt to speak Arabic
in his teens.
He says: I never felt really
French, and I really felt the need to
get back to my roots. I thought a
way to do that was to learn Arabic,
so I found Arabic calligraphy.
I started creating my own calligraphy without any rules, because
traditional Arabic calligraphy is
very in the box with a lot of rules

that you need to know, so I started


INCORPORATING!RABICINTOGRAFjTIt
The 2011 Arab Spring especially its impact on Tunisia provided
a catalyst for eL Seeds work and he
CREATEDHISjRSTLARGESCALEMURAL
in the city of Kairouan. It was an
interpretation of a traditional poem
praising those who struggle against
injustice.
Following clashes of ideas
between religious sects and artists
in the country, he also painted the
minaret of a mosque, including
verses from the Quran, in the southern Tunisian city of Gabes. This
project attracted some criticism
although it was approved by both
the city governor and the mosque
Iman, Shaikh Slah Nacef.
eL Seed explains: This project
was not about decorating a mosque
it was about making art a visible
actor in the process of cultural and
political change.
I truly believe that art can bring
about fruitful debate. My goal is to
bring people together which is why I
chose these words from the Quran.
)LIKEGRAFjTIBECAUSEITBRINGSARTTO
everyone. I like the fact of democratising art. I hope it will inspire other
people to do crazy projects and not
TOBESCAREDt
eL Seed has worked alongside
Louis Vuitton and his work has been
auctioned to support a UNICEF charity drive led by football superstar
Lionel Messi. His work has been
displayed in Dubai, Doha, Paris,
Berlin, Sao Paulo and Chicago.

www.designmena.com

DUBAI

LOS ANGELES

Project: W Los Angeles - Westwood


Designer: Dawson Design Associates, Inc.
Purchaser: Bray Whaler International

LONDON

www.alger-triton.com

DESIGN UPDATE

Aljoud Lootah completes new range


EMIRATE DESIGNER ALJOUD LOOTAH HAS OFFICIALLY COMPLETED HER NEW RANGE OF FURNITURE PIECES
UAE: Emerging Emirati designer
Aljoud Lootah recently sat down with
CID to discuss her upcoming range,
Oru, inspired by the Japanese tradition of origami. Since we last met
with her, the designer has welcomed
THEjNALPIECESOFTHECOLLECTION 
COMPLETINGHERjRSTOFjCIALRANGE
,OOTAHjRSTEMERGEDINTHE
Emirati design scene with her former
design brand Niftee, which not only
delivered graphic design schemes
but also supplied corporate gifts
and one-off furniture pieces, like
the famed Unity Stool that was
presented at Design Days Dubai
in 2013. Today, Lootah has said
farewell to her Niftee brand and has
OFjCIALLYLAUNCHEDHEROWNINTERIOR
design studio under her namesake
Aljoud Lootah.

Xxxxxxxxxxxxxxxxxxxx
A
lamp made of teak wood.

The entire Oru collection.

14

MARCH 2015 | Commercial Interior Design

Basically, when I decided to


change the whole direction, I decided to go with my name and from
then I thought that to introduce the
new brand to people, I thought that
I should go with a new line of products to show them what the new
brand is all about, says Lootah.
I started sketching some ideas
and going through different concepts of design and different phases
of design, concept developments,
and it all came down to the fact that
I really love geometric shapes and
origami and things like that.
The designer notes that her
pieces all start with a simple
geometric form and as she begins
sketching, each piece comes to life
and takes on its concrete shape.
Oru, meaning to fold in Japanese,

ISjLLEDWITHFURNITUREPIECESTHAT
not only have sharp, cutting edges,
but also contrasting volumes. The
HARDANGELSANDCONjDENTDIRECTION
of each piece is offset by the soft
colour choices. From eggshell white
to pistachio green and soft pink,
the pieces boast a number of pastel
colours which can be customised
on account of the customer.
Each piece in the collection
boasts a hand-craft touch, which
Lootah explains was her intent, as
the old Emirati handwork appeals to
the designer.
The collection includes four products including a table lamp, chair,
decorative mirror and a shelving
unit. The materials throughout the
collection are consistent and include
Kvadrat fabric, teak wood and mirror.

Xxxxxxxxxxxxxxxxxxxx

Im interested in form and


function, says Lootah. Im also
interested in how aesthetics can
WORKINTHEjNALCONCEPTt
Lootahs new collection will be
launched at this years Design Days
Dubai, where visitors can familiarise
themselves with the designers
latest creations. Lootah explains
that because of the materials used
and the design and manufacturing
process, the prices of the new pieces
would be higher than that of the
Unity Stool, exhibited years earlier.
She says: I am delighted to
showcase at Design Days Dubai
2015...After almost six months of
planning, it is exciting to see the
jNALDESIGNSSHOWCASEDAT$ESIGN
Days Dubai...Its a great opportunity
to debut the Oru Series at the fair.

!MIRRORTOjTINAWALLCORNERWITHCOPPERELEMENTS

A chair design inspired by origami.

www.designmena.com

DESIGN UPDATE

Dubai prepares for Leatherworld


THE GULFS BILLION DOLLAR LEATHER TRADE MAKES WAY FOR NEW INDUSTRY EXHIBITION
UAE: With the Gulfs leather trade
measuring at $3.9bn, the region
has made way for a new industry
platform, Leatherworld Middle
East, to take place in Dubai during
May 4 6, 2015.
The new event will not only
pave the way for leather manufacturers, suppliers and buyers, but
ITWILLALSOREkECTANEWWORLDOF
opportunity and investment in the
global leather industry.
I think the value in leather
and what it represents in the GCC
extends from the high propensity
of consumerism in the Gulf, and
the fact that leather has that
real luxury element to it, says
Mohamad Sabri, head of business
development, Messe Frankfurt
Middle East, the organisers be-

hind Leatherworld Middle East.


Gulf residents love shopping
and they strive to be up-to-date
with the latest in global fashion
and design rends, whether for
clothing, footwear, accessories
or interiors.
Leather and luxury go handin-hand, whether for handbags,
shoes, wallets, belts, furniture,
accessories, interiors and so on.
Luxury retail in the Gulf region is
now growing at a steady rate of
5%-8% annually, and the demand
for high-end leather products will
keep this growth curve on a steep
upward trend.
According to a report by the
Euromonitor International, the
UAE holds the main share of the
BNjGUREATBN WHILE

Saudi Arabia is shortly behind


as a big manufacturer of leather
products with $1.1bn worth of
imports and exports in 2013.
The three day exhibition will
be held in Dubai, as the emirate
commands 30% of the Middle
Easts luxury market, according to
CONSULTANCYjRM"AIN#OMPANY 
and is the second most important
global destination for international retailers, after London.
Sabri says: Our aim is to make
the inaugural edition of Leatherworld Middle East a huge success.
The show has taken several years
of meticulous planning to come to
fruition and we are very proud to
jNALLYBRINGITHEREt
According to Sabri, the vision
for Leatherworld Middle East is

two-fold. While the organisers aim


to make the trade event the only
one of its kind dedicated to the
entire value chain of the global
leather industry, the organisers
are also striving to expand the
leather industry within the Middle
East and North Africa region.
I advise all designers visiting
,EATHERWORLDTOjRSTSTOPBY4HE
Trend Zone, a dedicated section at
THECENTREOFTHEEXHIBITIONkOOR
where tanneries will display the
latest international leather trends,
from leather colours and textures
to new design innovations and
eco leather.
This is a good opportunity for
designers to see what else is in
the market and to network with
like-minded individuals.

Xxxxxxxxxxxxxxxxxxxx
,EATHERWORLDREkECTSTHEGROWINGLEATHERMARKET

Xxxxxxxxxxxxxxxxxxxx

Leather retail covers everything from interiors to fashion.

The Gulfs leather trade is valued at $3.9bn.

Xxxxxxxxxxxxxxxxxxxx

The three-day exhibition will be held in Dubai.

16

MARCH 2015 | Commercial Interior Design

www.designmena.com

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WATER-REPELLENT
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GLOBAL NEWS

Into the
woods
A IDA N IM A NOVA JE T S TO
GER M A N Y S BL ACK FORE S T
TO PRE VIE W E XCLUSI VE
COLLEC T IONS AT DUR AVIT S
DE SIGN DAYS A ND H A NSGROHES
V IP FORUM .

18

MARCH 2015 | Commercial Interior Design

www.designmena.com

GLOBAL NEWS

ansgrohe SE and Duravit


AG are two global players in
the bathroom and sanitary
industry that produce complementary products.
The two companies are based in
idyllic valleys just next to each other in
Germany's Black Forest region. Because
of this close proximity and the complementary products, the two companies
have collaborated on previews at the ISH
Frankfurt exhibition for over 20 years.
Traditionally every two years in the
jRSTWEEKOF&EBRUARY MORETHAN 
visitors (customers and media) from
over 30 countries enjoy the coordinated
programme of the Hansgrohe VIP Forum
and the Duravit Design Days where the
two companies showcase its upcoming
products and innovations before the ofjCIALEXHIBITIN-ARCH

DURAVIT DESIGN DAYS


Duravit wasted no time in teaming up
with key players in the design industry to
produce an array of joint collections and

www.designmena.com

1
3

L-Cube furniture

range conceived by
Christian Werner.

stand-alone ranges, all representing this


years key bathroom trend: individuality.
What are the current trends when it
comes to identifying what our customers
want? Frank Richter, CEO of Duravit
asks. The answer is not easy because
we are living in a society where lifestyles
are becoming increasingly differentiated.
However, there are common elements:
THEDESIREFORSELF FULjLMENT PRIVATE
spaces in which to relax or rejuvenate,
and places that are an expression of our
inner selves.
4HEjRMINTRODUCEDASELECTIONOF

novelties including two new collections


by star designer Philippe Starck, new
bathtub solutions, bathroom furniture,
accessories, innovative shower enclosures and shower trays created with
natural materials.

2
L-Cube is inspired
by the concept of
collage.
3

ME by Starck

Hansgrohe Talis

f/URNEW-%BY3TARCKRANGESATISjES
the new yearning for individuality in
the bathroom. The peoples need are
the focal point of the collection. That is
why Philippe Starck focused solely on
THEESSENTIALS7ITH-% THISAPPROACH

Select with pull out


spout for kitchen
range.
4
Axor Starck V.

Commercial Interior Design | MARCH 2015

19

GLOBAL NEWS

has allowed him to give rich inspiration


through elegance and simplicity, says
Albrecht von der Groeben, chief of international sales at Duravit.
7ITHjVEVERSATILEWASHBASINS -%BY
Starck offers a minimalist collection for
private and public areas.
A slim all-round rim that is also found
in the toilet seats and urinals is a recurring design element. Due to this delicate
edge, the washbasins have a light,
almost rimless appearance while their
inner basins are amazingly deep.
The range also features bathtubs,
shower trays and accessories all designed by Philippe Starck.
f!COLLECTIONLIKE-%ISSIMPLY
designed by honesty and by rigorous
ergonomics, says Starck in a video
presentation of the new collection.

L-Cube

5
Cape Cod designed by
Philippe Starck
for Duravit.

20

-%BY3TARCKISPERFECTLYCOMBINEDWITH
the new L-Cube bathroom furniture range
conceived by German designer Christian
Werner using the inspiration of a collage
for the collection. The style, function, feel
and colour scheme are determined by

MARCH 2015 | Commercial Interior Design

each user in accordance with their own


personal preferences.
The design character of L-Cube is
DEjNEDBYGEOMETRICLINES4HEINTERPLAY
of horizontal and vertical lines creates a
functional and structured look.
The cupboard is nothing more than
a box and I wanted to give it a certain
lightness, to take away its weight. So I
had this idea to separate the individual
surfaces- in other words I made the
joints relatively large to create the
impression as if the individual surfaces
WEREkOATING tEXPLAINS7ERNERINA
video presentation about L-Cube.
With 30 different surfaces, the design
scope is practically unlimited, Groeben
further adds.

Cape Cod
The star collection of Duravits Design
Days is Philippe Starcks second bathroom programme called Cape Cod. LoCATEDIN.EW%NGLANDONTHEEASTCOAST
of the USA, Cape Cods sandy beaches
and stretch of crystal-clear water and
untamed nature was the inspiration for
the collection.

The goal was to reinvent the bathroom


by removing the barriers between nature
and the indoors, where nature becomes
a permanent part of the bathroom.
The choice of materials is very
important, says Starck.It focuses on
TWOMAINAREAS4HEjRSTISTHESEMANTIC
area: what is the story of this material?"
Starck adds: Then there is the
question of sustainability. This cultural
sustainability implies that you cannot
use obsolete materials and you must use
durable materials. This means you have
to go back to your fundamentals. That
is where we obtain real coherence and
the type of minimalistic elegance in this
Cape Cod series.
The collection is captivating in its
authentic materials featuring real solid
wood and an innovative ceramic formula
that allows for especially thin and delicate wash bowls, available in three different shapes: round, square and tri-oval.
Supporting the wash basins are the
timelessly modern consoles that make
a clever use of the contrast between the
kOOR STANDINGFRAMEAVAILABLEINCOOL 
smooth chrome and four exclusive wood

www.designmena.com

Trinsic Pull-Down

FIRST OF ITS KIND.


WITH MORE CHOICES
THAN EVER.
Cassidy Pull-Down

Addison Single-Hole

Pilar Pull-Down

TOUCH2O TECHNOLOGY.
Five years ago, Delta Faucet revolutionized the faucet industry with the
introduction of Touch2O Technology, which allows you to start and stop
the flow of water with a simple touch. Today, this smart, customer-preferred
solution has grown to include nearly 50 styles and finishes.

See more innovationsfrom faucets to showers to accessoriesat


worldwide.deltafaucet.com/international

2013 Masco Corporation of Indiana

UAE
MAC AL GURG LLC
Dubai +971 4 266 1291
Abu Dhabi +971 2 674 1171
www.algurg.com

KSA
SAFANA UNITED TRADING COMPANY
Dammam +966 3 827 1120
www.alsiddiqtrad.com

SANITARY MATERIALS COMPANY


Abu Dhabi +971 2 677 8818
www.sanitary-uae.com

QATAR
OCTOGONE
Qatar +974 4 458 3961
www.octogoneqatar.com

OMAN
MAC AL GURG LLC
Muscat +968 2 4815688
www.algurg.com
TAMEER FOR IDEAL HOMES LLC
Muscat +968 2 456 8335
www.tameer.com.om
LEBANON
TRENDS BY HAMMOUD
Saida +961 702 00741

BAHRAIN
NEBRASKA TRADING
Bahrain +973 36 34 7413
www.nebraska-trading.com
JORDAN
AL TAYSEER FOR TRADE & IND
Amman +962 6 416 1447
www.altayseer.jo

GLOBAL NEWS

CLEANINGWITHATOUCHOFABUTTON
'LASSISALSOAPROMINENTMATERIAL
INTHISYEARSSHOWCASE5SEDTOCREATE
THELATESTOVERHEADSHOWERCALLED2AINMAKER 2ICHARD'ROHE DEPUTYCHAIRMAN
OF(ANSGROHEPOINTSOUTTHATWITHGLASS
BECOMINGATRENDINTHEMARKET WEWILL
BESEEINGITUSEDMOREANDMOREINTHE
BATHROOMSPACE

AxorStarck V
7

6
(ANSGROHE2AINMAKER

jNISHESINCLUDING6INTAGE/AK !MERICAN
7ALNUT %UROPEAN/AKAND7HITE"EECH
4HE6INTAGE/AKISMOSTAPPEALINGFOR
ITSIRREGULARWOODENEDGESTHATISREMINISCENTOFASHIPSPLANKTHATHASBEEN
WITHEREDBYSTORMSANDWASHEDASHORE
4HEMINIMALISTRECTANGULARMIRRORSCAN
BECOMBINEDWITH,%$ILLUMINATION

3ELECT

Hansgrohe VIP Forum


7
-%BY3TARCK
DESIGNEDFOR$URAVIT
8
(ANSGROHE2AINMAKER
OVERHEADSHOWER

22

)NNOVATIONWASATTHEFOREFRONTOF(ANSGROHEANDITSDESIGNBRAND!XORSLATEST
PRODUCTS/NEOFITSGREATESTREVOLUTIONS
WASTHE3ELECTTOOLINTRODUCEDBY
(ANSGROHEINCOLLABORATIONWITH0HEONIX
$ESIGN THATALLOWSONETOINDULGEINTHE
MOSTCONVENIENTWAYSOFSHOWERINGAND

MARCH 2015 | Commercial Interior Design

&RENCHDESIGNER0HILIPPE3TARCKHAD
INDEEDRESHAPEDTHETRADITIONALAESTHETIC
OFTHEBATHROOMMIXERWITHTHEINTRODUCTIONOFSOFTERSHAPESANDkOWINGLINES
#ONTINUINGINTHESPIRITOF!8/23TARCK
/RGANICCOLLECTION !XOR3TARCK6BRINGS
TOGETHERATRANSPARENT MORE SCULPTURE
THAN MIXERDESIGNTHATBRIDGESTHEGAP
BETWEENTHEFUNCTIONALANDEMOTIONAL
ASPECTSOFWATER
4HECOLLECTIONISAMIRROROF!XORSFOCUSOFTHELASTYEARS WHICHOBSERVES
HUMANINTERACTIONINRELATIONTOWATER
ANDSPACE4HEjRSTMIXEROFITSKINDWITH
ATRANSPARENTBODY !XOR3TARCK6PUTS
THEMOVEMENTOFWATERATTHEFOREFRONT 
MAKINGTHEWATERVISIBLE)TSOPENSPOUT
ALLOWSUSERSTOEXPERIENCETHEkOWOF
WATERFROMFAUCETTOBASIN!TITSCORE 
ISASWIRLINGVORTEXWHICHANIMATESTHE

DESIGNOFTHEMIXERBYBRINGINGTHEWATER
TOLIFE
f4HEVORTEXPHENOMENONHASOCCUPIEDMYFATHER+LAUS'ROHEFORSEVERAL
YEARS tEXPLAINS0HILIPPE'ROHE HEADOF
!XORf(ISINTUITIONTHATWATERCOULDVISIBLYBEBROUGHTTOTHEFOREGROUNDTHROUGH
THEVORTEX WASTHESTARTINGPOINTINTHE
DEVELOPMENTOF!XOR3TARCK6
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RENDEREDINORGANICCRYSTALGLASSMATERIAL WHICHISBOTHSUSTAINABLEAND
DURABLE7HATISUNIQUEABOUTTHE
OPENTWO PIECEDESIGNISITSDETACHABLE
SPOUT WHICHCANBEEASILYREMOVEDAND
INSTALLEDUSINGACLICK INCONNECTION
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OFOPTIONSINCLUDINGADIAMONDAND
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f)THINKTHISISGOINGTOBEFANTASTIC
FORTHE-IDDLE%AST4OMOVESOMETHING
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WHICHGIVESTHEDELICATEMIXERAMORE
SOLIDANDSEAMLESSAPPEARANCEWHEN
ATTACHEDTOWASHBASIN)TALSOACTSMORE

www.designmena.com

GLOBAL NEWS

like a fountain spouting water.


%ACHMIXERCOMESINDIFFERENTjN
ishes due to Axors new Manufaktur, the
brands exclusive service that ensures
individualism in the bathroom. The range
can be installed with either a joystick
handle or a lever.

Kitchen innovations

,QQRYDWLYH&UHDWLYH2ULJLQDO%ROG

Hansgrohe and Axor have focused their


attention on the kitchen space this year
with the latest additions of the Select
TOOLASWELLASAPULL OUTSPOUTINTRO
duced through the AxorCitterior Select
kitchen mixers as well as Hansgrohes
Metric Select and Talis Select ranges.
&ROMNOWONTHEWATERkOWCANBE
opened and closed using the Select
button located on the front end of the
mixer while temperature and volume
CANALSOBEPRE SET4HELEVERREMAINS
INTHEOPENPOSITION WITHTHEkOWRATE
and water temperature at the previously
chosen setting. This is both intuitive and
practical: the technology requires neither

APOWERSUPPLYNORANYADDITIONALEQUIP
ment hidden in the cabinet below.
)NADDITION THEERGONOMICPULL OUT
spout increases the action radius to
50cm, which makes working in the
kitchen that much easier. This allows
POTSTOBEjLLED PLANTSTOBEWATERED 
or dirt to be rinsed out of the sink in one
continuous sequence.

Rainmaker
Hansgrohes Rainmaker overhead
shower is especially appealing due to its
white glass surface and gleaming metal.
4HEIRRIMLESSSURFACE FRAMEDBYANAR
row chrome casing gives the overhead
showers an exclusive look and makes
them suitable for use in any bathroom
environment.
Commenting on glass as a current
trend, Richard Grohe says: " Glass helps
you segment the space because glass
dissolves the borders and also dissolves
space. It integrates into its surroundings
very well. If you think of the bathroom,

YOUWILLjNDALOTOFOBJECTSWHICHAREINGLASS4HAT
means if you make a product in the same material it
disappears. Also glass is an architects best friend. And
glass and water work very nicely together."
The Rainmaker Select showers feature impressive
precision and workmanship. An example is the glass
plate with its more than 200 openings, each of which
is cut out with the help of a precision laser. Hansgrohe
developed the Rainmaker Select range together with its
longstanding partner Phoenix Design.

Wall Cladding &


Ceiling Solutions
Crane Composites fiberglass
reinforced plastic (FRP) panels
provide the commercial building
market with an alternative cladding
solution to traditional building
materials with added benefits:

)URPWKHVWRUHURRPWRWKHGLQLQJDUHD

'XUDEOH&OHDQDEOH)LUH5DWHG
(DV\WR,QVWDOO6WDLQ5HVLVWDQW
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&UDQH0($)=(_*DOOHULHV%OGJ/HYHO2IILFH'RZQWRZQ-HEHO$OL'XEDL8$(
ZZZFUDQHFRPSRVLWHVFRP0(__LQWHUQDWLRQDOVDOHV#FUDQHFRPSRVLWHVFRP

www.designmena.com

Commercial Interior Design | MARCH 2015

23

TELL US

Sustainability in reality
BY INDU VARANASI

here has been a lot said about


sustainability; it is the catch phase
and in-thing. Sometimes, it seems
fashionable too. Everywhere from
my neighborhood caf to my ready-made
apparel store is now sustainable. And yet,
why is it that we consume more energy and
more water each year; why is it that our
landfills are higher, larger and deeper? Are
we missing the point somewhere?
The question today is of deep
introspection: how do we live today? Our
daily activities define the sequence of
events which lead us to design spaces.
Whether it is a home, office, caf, that highend restaurant or our childrens school or
college, we spend most of our time in these
spaces. Should they be, then, designed to
lead to sustainability?
For urban dwellers and designers of
spaces, I would like to bring attention to
some of the aspects of our daily lives and
how they affect us.
The intent of this article is not to de-value
the importance of the sustainability studies
or the standard certification processes; they
are right in their own place. However, like
anything, if change is required it needs to be
from the user, sensitive to the surrounding
as design needs to be sensitive to the
people who are to inhabit them.

artificial light and must be utilitsed for


particular usage patterns.
Design needs to bring to the stakeholders attention the usage and
behavioural patterns to ensure that places
like board rooms, storage areas and
ancillary spaces need to not have daylight
factors versus work areas.
The discussion is not directed towards
types of artificial lighting systems versus
energy consumption as much has been
written about it. It is about achieving
sustainability through usage patterns.

2. HVAC SYSTEMS: AIR FLOW


PATTERNS AND TEMPERATURE
CONTROL

1. LIGHTING
Light helps us see, but how much light do we
actually require?
Do we have endlessly long corridors lit
with down lights on beautiful sunny days?
Do you find the lighting levels in shops
so high that you squint to see the shiny
products displayed? Do you wonder why
your kids classrooms have light when
enough natural light is brought in through
the windows?
Design is about anticipation and
understanding the principle of lighting, the
usage of space, what should happen in a
best case scenario and what can happen in a
worst case scenario.

24

MARCH 2015 | Commercial Interior Design

Lighting design should take daylight into


consideration as well as the duration of the
habitation. Living in a region blessed with
abundant daylight, it should be our duty to
tap into this light source.
Figure 1A is a simple example of capturing
outside light conditions indoors to suit the
users need.
Adequate controls to increase or decrease
the lighting levels through simple wiring or
automation will ensure appropriate lighting
conditions. The easy method of daylight
linking strongly influences the level of

We all know and understand the importance of


cooling systems in regions of hot climate. Heat
makes people uncomfortable, unproductive
and unhappy. So most of our buildings here
are climate controlled.
The question, then, is: How much cold is
still comfortable?
The general model of calculation is the
Predicted Mean Vote (PMV). The PMV model
stands among the most recognised thermal
comfort models. It was developed using
principles of heat balance and experimental
data collected in a controlled climate chamber
under steady state conditions.
Climate is never steady, but human beings
are known to be adaptive to the conditions
around them.
The PMV method is less effective at
predicting thermal satisfaction than the
increasingly and widely adopted adaptive
method for predicting comfort conditions.
Figure 1B demonstrates that it is not
necessary for the buildings to be the coolest
during the hottest months. Most buildings are
maintained at a steady temperature of 18C 22C throughout the year (at least it feels so).
It is this sensitivity of building conditions
that design needs to wake up to. Reducing the
difference between the outdoor and indoor
temperature to ensure thermal comfort levels
will lead to great savings in energy bills.

www.designmena.com

TELL US

The intent is to question the models and


systems being used and challenge them to
attain sustainability.

3. RECYCLABLE MATERIALS:
WHAT SHOULD BE DONE TO
KEEP THEIR LIFECYCLE?
Every supplier who comes to me as a
designer shows me a certificate that this
material is Green Certified. It passed all
the tests of LEED/ ESTIDAMA,etc.
It is necessary to know what happens in
the lifecycle of a product. After the complete
lifecycle of a product, such as carpets,
fabrics, furniture, wood panels, gypsum and
more, it is remove and replaced, and most
end up as de-classified construction waste.
Should there be methods to incentivise
the take-back of products, for them to be
recycled in the appropriate manner so that it
does not end up in land-fills? Yes, the cycle
needs to be completed.
In a world where the human population
is bigger than it has ever been in recorded
history, we are living a more comfortable life
than most of our ancestorsand yet we have
a great responsibility toward this planet and
its sustainability.
Perhaps the phrase Sustainable Living
should begin with a little introspection and
a lot of change in usage patterns. It should
be the duty of all designers and all stakeholders to understand the larger impact of
the built-environment.

Indu Varanasi is an interior architect


based in Dubai and is the design director of
a design consultancy, i r design.

FIGURE 1B

FIGURE 1A THE MENIL COLLECTION, HOUSTON,


TEXAS, USA, 1981-861 ARCHITECH RENZO PIANO. CROSS-SECTION OF
EXHIBITION SPACE WITH LIGHT-DIRECTING CEILING COMPONENTS

ACKNOWLEDGEMENTS:
M. Indraganti for sharing her doctoral
research on Thermal Comfort.

REFERENCES:
*Ecohouse Design guide by Sue Roaf
*Designing for comfort at high temperatures
by Sue Roaf, Fergus Nicol&HomRijal
*Adaptive model of thermal comfort for
offices in hot and humid climates of India
by MadhaviIndraganti, RyozoOoka, Hom B.
Rijal, Gail S. Brager
*Daylighting in Architecture by Derek
Phillips
45

80

70

40

60

35

50

30

40

25

30

20

Outdoor tempearture (0C)

Relative humidity (%)

Dubai

RH mean
Tmax
T.cpmfort
T min
Tmean

20

15

10

10

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

It is necessary
to know what
happens in the
lifecycle of a
product. After the
complete lifecycle
of a product,
such as carpets,
fabrics, furniture,
wood panels,
gypsum and more,
it is remove and
replaced, and
most end up as
de-classified
construction
waste.

Dev

Month

www.designmena.com

25

MARCH 2015 | Commercial Interior Design

INTERVIEW

26

MARCH 2015 | Commercial Interior Design

www.designmena.com

INTERVIEW

The design
creative
JOA KIM DE RH A M , CEO A ND CO FOUNDER OF S WISS BURE AU OF
INT ERIOR DE SIGN, RECENT LY SP OKE
TO RIM A A L SA MM A R A E A BOUT
TA PPING INTO HIS OWN MENTA L
P OOL OF CRE AT I VIT Y A ND HOW FA R
HES COME SINCE MOVING TO DUBA I.

www.designmena.com

Commercial Interior Design | MARCH 2015

27

INTERVIEW

H
1
Joakim de Rham.
2
Swiss Bureau
Interior Design
just completed
ANEWOFjCEFOR
0ROPERTYjNDER'ROUP

28

aving grown up in Switzerland, Joakim de Rham was


raised in a family passionate
about architecture and construction. With a father who worked as
an architect, de Rham and his brothers
were provided with a foundation in the
jELDSOFART ARCHITECTUREANDDESIGN
At the age of 18, during my education, I decided to stop architecture and
begin studying interior architecture. I
am still very grateful to my parents for
having accepted my choice, as it was
QUITEANOBLIGATIONTOjNISHTHE3WISS

MARCH 2015 | Commercial Interior Design

Baccalaureate, says de Rham.


Two years after my diploma and
working on different projects in Switzerland, I felt I needed to learn more about
CREATIVITY SO)kEWTO3AO0AULO "RAZIL 
to work with Sig Bergamin, one of the
MOSTINkUENTIALINTERIORDESIGNERSIN
"RAZIL3IGTAUGHTMETOHAVESELF CONjdence in my creativity by not being shy
when creating. [He also taught me] to
use a projects surrounding environment
as a source of inspiration. Certainly, that
was a big help for the rest of my career.
Once graduated from Ecole

dArchitecture Athenaeum Lausanne in


1995, de Rham was given the tools to
forge forward as a professional architect
ANDDESIGNER(ISjRSTCLIENTWASAREAL
estate developer who wanted to design
ANENTRANCELOBBYFORANOFjCEBUILDING
in Lausanne. As de Rham recalls working on this project, he notes that there
was no room for mistakes and so as his
jRSTPROJECT DE2HAMLEARNEDTHEPRESsures common of a rigid client.
f-YjRSTPROJECTTAUGHTMEHOW
important our profession is based on
the quality of the service, transparency

www.designmena.com

10
AR

RAN

COLOUR AURA NATURAL Collection

YEARS

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In order to become the number one in the world


you have to play unlimited, you have to win
on all surfaces indoors and out.
For this reason, Dekton aspires to always be at the edge
It is the number one option for indoor kitchens and bathrooms
and outdoor surfaces of all kinds.
Its physical features make it resistant, durable, aesthetic and versatile.

DEKTON IS UNLIMITED.

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COSENTINO PATROCINADOR OFICIAL

RAFA NADAL
ACADEMY
BY MOVISTAR

INTERVIEW

3
de Rham's design for
Mirabaud Bank.
4
An interior scheme
from Tecom, Dubai.

30

and honesty, he explains.


The interior architect had established
an interior design company in Switzerland with his partner Siavosh Adeli in
1999. Before relocating to Dubai, de
Rham decided to hand over his portion
of the company to Adeli completely. It
would be three years before de Rham
would set up his second company, Swiss
Bureau Interior Design.
In 2003, de Rham moved to Dubai.
He notes that the emirate had already
launched its 2010 vision and started
WORKONITSDEjNINGPROJECTSLIKETHE
Palm Island, Dubai Marina and DIFC.
He says: During some earlier visits
in 2002, I was very impressed by what
was already built and the quality of it. I
felt Dubai was a vibrant city, as I felt in
Sao Paulo. Dubai was, and still is, a city
where interior architects have a lot of
liberty in their creativity, so it was not a
DIFjCULTDECISIONTOMOVEt
On one of his earlier visits in 2002, de
Rham met with Maher Al Zarooni, who
not only taught de Rham the ways of the
United Arab Emirates, but would eventually co-open Swiss Bureau Interior
Design with de Rham.
f)JUSTFOLLOWWHAT)LIKETODO t
explains de Rham. And I try to minimise
the risks of too quick a growth. We are
really focused on designing creative
PROJECTSANDTONOTREPEATWHATWEHAVE
ALREADYDONEONOURPREVIOUSPROJECTS
We have the chance at this stage to
REFUSESOMEPROJECTSTHATARENOTCHALlenging us on the creativity level, it is
not a question of size, but really of what
can we create new in this one?
We propose to our clients a turnkey
PROJECTSOLUTIONBYBEINGTHEDESIGNERS 
ASWELLASTAKECAREOFTHEjT OUTWORK
with our preferred sub-contractors. We
DELIVER THEREFORE PROJECTSWHEREWECAN
manage all the different phases and are
ABLETOQUICKLYADJUSTITDURINGTHEjT OUT
phase for any unforeseen reasons. We
are always in contact with the client and
ready to respond to any of their wishes.
In 2014, Swiss Bureau Interior Design
DELIVEREDPROJECTS EACHRANGINGFROM
1,500ft2 to 500,000ft2. According to de
Rham, 2014 was a good year, businessWISE ASHISjRMSAWCONSTANTGROWTHIN
its turnover and it was able to go ahead

MARCH 2015 | Commercial Interior Design

with the hiring of new key collaborators.


Simplicity is the motive of each of
our creations, says de Rham. My architects and I always try to simplify our
design by not adding too much material,
features, shapes, colours, etc. It is easy
TODESIGNACOMPLICATEDPROJECT BUTDIFjCULTTODESIGNASIMPLEONEt
The interior architect also notes that
each design area should boast its own
creative identity that is in line with
THERESTOFAPROJECTSINTERIOR(EIS
especially passionate about corridors.
de Rham says: I really like to spend
time on corridors, to design something
different, as this captures the essence
OFTHEJOURNEYt
Currently, Swiss Bureau Interior
$ESIGNISjNALISINGTHEDESIGNOFANEDUCATIONALPROJECT THE3WISS)NTERNATIONAL
3CIENTIjC3CHOOLIN$UBAI)NCOLLABORAtion with de Rhams previous partner
Adeli, Swiss Bureau also recently won
an international competition launched
by the Ministry of Presidential Affairs in
Abu Dhabi, and will soon begin working
on the renovation of its main conference
hall in the UN's Geneva location.

www.designmena.com

INTERVIEW

TECTUS
the adjustable
concealed door hinge.

g high load capacities


up to 300 kg
g maintenance-free slide
bearing technology
g three-dimensional
adjustability
g opening angle 180
g wide variety of finishes
g UL listed and Warrington
approved model versions

SIMONSWERK Middle East


Dubai, United Arab Emirates
Fon: +971-4-8857050
+971-4-3625652
Fax: +971-4-3908935
www.simonswerk.ae

www.designmena.com

Commercial Interior Design | MARCH 2015

31

INTERVIEW

I try to
minimise the
risks of too quick
a growth. We are
really focused on
designing creative
projects and to not
repeat what we
have already done
on our previous
projects. We have
the chance at this
stage to refuse
some projects that
are not challenging
us.
5

5
Inside a DNA Clinic
design by Swiss
Bureau Interior
Design.
6
Dubai's economic
department includes
geometric designs.

32

MARCH 2015 | Commercial Interior Design

www.designmena.com

Essence
of a surface
Indoor
Morgan Lovell,
London

Location: London, UK
N 51 30' 26" W 0 07' 39"
Surface: I Naturali
/ Pietra di Savoia Grigia
Laminam S.p.A
Via Ghiarola Nuova 258
41042 Fiorano Modenese
Modena /Italy
Showroom: Via Mercato 3
20121 Milano /Italy
www.laminam.it

Laminam Middle East


Arjaan Tower, Office 805, Dubai Media City
United Arab Emirates
+971 44347172

INTERVIEW

7
)NSIDETHEOFjCEFOR-
!DVOCATES
8
!$.!#LINICBYDE
2HAMFOCUSESON

3WISS"UREAU)NTERIOR$ESIGNSCURRENT
RANGEOFWORKISREGIONALANDINTERNATIONAL4HECOMPANYeSPORTOLIOOFWORKS
IN PROGRESSINCLUDESTHEHEADQUARTERS
FOR50, THENEWOFjCESFORREGIONAL
FASHIONMAGAZINE-OJEH INTERIORWORK
OFARESIDENTIALBUILDINGIN$UBAIANDA
PROJECTOFVILLASIN4HAILAND
fISAVERYSPECIALYEARFORUS t
SAYSDE2HAMf7EMOVEDIN&EBRUARY
TOOURNEWOFjCESIN"AY3QUARE4HE
NEWLOCATIONISAMUCHLARGEROFjCETHAN
OURPREVIOUSONEANDWENEEDTOjLLIT
WITHMANYINTERESTINGPROJECTSNOWt
(EADDSf7EHOPETOCONTINUEOUR
ORGANICGROWTHANDWEARESUPERINTERESTEDTOSTARTSOMEHOTELPROJECTS4HIS
ISASECTORWEHAVENOTYETTOUCHED BUT
NOWWITHTHE3WISSSCHOOL WEHADTO
DESIGNTHEBOARDINGSCHOOLWHICHISVERY
SIMILARTOAHOTEL ANDWEREALLYHADALOT
OFPLEASUREWHILEDESIGNINGITt

34

MARCH 2015 | Commercial Interior Design

NATURALMATERIALS

www.designmena.com

The majestic dimensions of the tiles


ensure grout line reduction to give
an outstanding impact. Suitable for
application within interiors and
exteriors.

Maximus Mega Slab is a brand new


Gres Porcellanato tile with 150 cm x
300 cm dimensions to decorate
walls with royalty.

GRES PORCELLANATO TILES

MAXIMUS

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Worlds Largest Ceramics Manufacturing Company

2015

CASE STUDY

36

MARCH 2015 | Commercial Interior Design

www.designmena.com

CASE STUDY

Dubais
secret nook

COVE BE ACH, A QUA INT NE W LOUNGE IN DUBA I S


JUMEIR A H BE ACH HOT EL , H A S RECENT LY OPENED
A ND OF F ER S A PURE A ND HOLIS T IC INT ERIOR BY
PROSPEC T DE SIGN INT ERN AT ION A L IDE A L FOR
E A S Y- GOING BE ACH LOVER S.

www.designmena.com

Commercial Interior Design | MARCH 2015

37

CASE STUDY

1
Cove Beach sits
directly on the water.
2
Versatile seating
welcomes guests.

38

alalah Facilities, the owners of


a number of food and beverage venues throughout the
UAE, aimed to create a new
beach lounge that opened directly to the
Arabian Gulf. The design team, helmed
by Fady Chams, managing director of
Prospect Design International, looked
to maintain a pure, white and simple
interior inspired by natures whimsical
beauty. Aptly named Cove Beach, the
new location is a sheltered nook located
directly on the sand, hidden behind Jumeirah Beach hotel and facing the iconic
Burj Al Arab.
When we sat down with the owners, the idea was to create something

MARCH 2015 | Commercial Interior Design

DIFFERENTTHANWHATYOUCOULDjNDIN
Dubai. The idea was to create a beach
restaurant directly on the sand, and
this was the perfect location to do it,
explains Chams.
f4HECHALLENGEWASTOjTEVERYTHING
on this small plot of land, which is
naturally shaped. You have the marina
on one side and the public beach on the
other. So we started with the interior design concept, which was the distribution
LAYOUT ANDTHENAFTERITWASjNALISED 
we approached an independent architect to work out the structure.
Being able to work on the projects
layout before the architect was a massive advantage to the designers and

client. It allowed the team the chance


to create exactly what they wanted,
without structural restrictions.
It made our lives easier and the client was able to get what he wanted. We
were able to translate what the clients
wanted into a reality and the architect
came and created the structure. It think
its every designers dream, actually,
explains Chams.
Upon entering the low-roofed Cove
Beach, one is immediately welcomed by
white, soft hues and natural materials
like timber and seashell. The entrance
houses the dressing rooms as well
as a shop for beachwear. The narrow
entrance hall leads visitors to the res-

www.designmena.com

18 - 21 MAY 2015 CELEBRATING 25 YEARS OF DESIGN


For more information about exhibiting at INDEX and workspace at INDEX 2015, contact us:
Tel: +971 (0)4 438 0355 Fax: +971 (0)4 438 0357 Email: info@indexexhibition.com / info@workspace-index.com
www.indexexhibition.com / www.workspace-index.com

CASE STUDY

3
The entire back wall
is left open to the
beach.
4
The material and
colour palette is
simple and pure.

40

taurant, which follows a square shape


enlarged by openness to the outside.
Timber screens that display oceaninspired patterns add context to the
width of the room, while a long catwalk
in the centre provides depth.
At the front of the restaurant, is a
bar, lit up from above by wooden light
pendants from Secto Design. Behind
the bar, a horizontal mirror is hung on
THEWALLTHATREkECTSTHEBEACHVIEWTO
those sitting. Facing the bar are blue
cushioned seats that display soft, geometric shapes.
My inspiration was Greece, re-

MARCH 2015 | Commercial Interior Design

counts Chams. My wife is Greek and we


go there every summer. I love it because
everything is white there and its part
of the architecture. Even though here
its modern, you have the touch of blue
in the towels, the bar seats, the pillows
and then everything else is whitewashed walnut wood.
Its quite simple, even though it was
very complicated to design until the very
end. But again, it looks very simple and
thats what we wanted to achieve. We
wanted to insist on the view as opposed
to a loud design.
Cove Beach is thoroughly designed

FROMkOORTOCEILING!BOVETHECATWALK
is one of the spaces main design
features: a series of organically shaped
lights that encourage the direction
toward the water.
Chams says: We have skylights
that let the natural light come through
the ceiling. We were able to create this
because we participated in the design
from the beginning and before the
architecture was developed. The others
like the spotlights and the recessed
lightingall the lighting, actuallycan
be changed easily.
Theres no particular reason for the

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CASE STUDY

5
5

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Secto Design lights


decorate the bar area.

Commercial Interior Design | MARCH 2015

41

CASE STUDY

6
A runway with a
break-out light feature
adds volume to the

space.

7
A low-height building
sets the tone.

42

MARCH 2015 | Commercial Interior Design

shape of the lighting feature. But we did


want to round things out a bit, because
so much of the layout has sharp angles.
It continues the direction of the catwalk
toward the sea.
While the restaurants chairs were
supplied by Dedon, the tables and
booth seating were designed by Prospect Design International. The tables are
polished white wood with veneer inserts
to add a bit of contrast. Decorating
the booth seating are pillows by Deny
Designs that display ocean imagery, like
crashing waves and washed up pebbles.
White, pearl and turquoise blue inspired
by the window shutters in Greece, complete the colour range.
The restaurants main design feature
is the 4.5m height open windows located at the backend of the restaurant.
Left open during the cooler months, the
open windows encourage those relaxing to feel as though theyre outside.
With the entire backside open to the
outdoors, the restaurant connects with
the desert and water just beyond its borders. Nothing divides the interior from
the exterior, allowing visitors to easily
traverse the two planes.

www.designmena.com

The Middle Easts premier trade show


dedicated to the leather industry

4 6 May, 2015
Dubai, United Arab Emirates

From exotic to extraordinary leather,


discover design, variety and the latest trends
Its nally here. The rst trade show in the Middle East dedicated to the leather industry will bring
together leather suppliers and manufacturers from Europe, Asia and the MENA region, all in one place.
Visit Leatherworld Middle East to meet suppliers who will present the latest international leather
trends, from colours and leather types to eco leather, to suit all your design needs.
Register your interest to visit at www.leatherworldME.com/VIF
www.leatherworldME.com
leatherworld@uae.messefrankfurt.com
Tel. +971 4 389 4500

CASE STUDY

8
A narrow pool
provides swimming
options.

44

We want people to feel that they are


always outside, even during the summer
months when its very hot outside, says
Chams. The windows are all glass, so
even when closed you have this feeling
of being directly on the beach. And in
the winter, when youre sitting inside,
the windows are open and the air is
fresh from the outside.
Beyond the main restaurant space,
Cove Beach includes a rooftop, a pool,
a Rose Bar off to the side and its private
beach seating. While the rooftop continues the main design theme, the Rose
Bar adds a touch of quirk to the overall
layout. Located outdoors off to the side
of the restaurant, the Rose Bar is decorated by plush bougainvillea planted
on top that drapes along the faade.
The designers photographed the wild
kOWERSANDHADTHEIMAGEBLOWNUP
by tile designer DG Mosaic. The image

MARCH 2015 | Commercial Interior Design

of the bougainvillea was then used to


adorn the faade of the Rose Bar, which
is backlit at night.
In the Mediterranean countries, you
have the bougainvillea everywhere, so
we started with that ontop of the Rose
Bar since you can see it from the rooftop
LOUNGE7EjLLEDITWITHTHEkOWERSOIT
will later drop down along the sides. Its
always very simple ideaswere trying
to use something that already exists,
transform it and make it look good.
While Pedrali chairs, barstools and
TABLESjLLTHE2OSE"ARAREA CUSTOMISED
beach seating was designed by Prospect
Design International and outsourced for
manufacturing. Sleek and contemporary
outdoor showers by Myyour continue
the modern approach to the classic
Mediterranean feel of Cove Beach.
According to Chams, the main challenge for the project was the basic fact

of building directly on the beach due to


the natural restrictions of constructing
near water.
(ESAYSf4HECHALLENGEISTHATjRST
of all, youre on the beachtheres
a low tide and a high tide. Also, you
have restrictions from the municipality
concerning where you can build and how
far you can go with any kind of construction. Like the elevated platform for the
Rose Bar. So you have restrictions from
the municipality as well as the natural
challenges, like when you dig in the
sand, you have to dewater the landits
pure construction challenges.
But at the end of the day, its the fact
that you could be sitting at the beach
and walk up to the restaurant holding
your sandalsit breaks that high-end
feel that everyone has here. You can sit
and have a nice lunch, and not worry
about anything.

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dont be bound to a desk.
,th inbuilt Zi, the +3 'esignMet 7 e3rinter is as indeSendent as you.
Set projects in motion from virtually anywhere with the HP Designjet T520 ePrinter,
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CASE STUDY

ONE OF T HE REGION S MOS T


USED PROPERT Y P ORTA L S,
PROPERT Y F INDER , H A S RE VE A LED
IT S NE W HE A DQUA RT ER S IN DUBA I S
MEDI A CIT Y DIS T RIC T. DE SIGNED
BY S WISS BURE AU INT ERIOR
DE SIGN, T HE NE W OF F ICE DISPL AYS
A REL A X ED CORP OR AT E IDENT IT Y
T H AT NOT ONLY T R A NSL AT E S
IT S S TA BILIT Y A ND P OWER A S A
COMPA N Y TO IT S VISITOR S, BUT
A L SO CRE AT E S A COMFORTA BLE F EEL
FOR T HE EMPLOY EE S.

46

MARCH 2015 | Commercial Interior Design

www.designmena.com

CASE STUDY

Property
Found

www.designmena.com

Commercial Interior Design | MARCH 2015

47

CASE STUDY

W
1
!MASSIVEGREENWALL
LINESPARTOFTHEOFjCE
2
"RIGHTCOLOURSWERE
ADDEDCAREFULLY

48

hile immensely popular in


the UAE for those looking
to buy or rent property,
THE0ROPERTYjNDER'ROUP
ISQUICKLYBECOMINGALEADINGPROPERTY
PORTALBEYONDTHECOUNTRYSBORDERSAND
reaching out across the MENA region.
In establishing its powerful regional
PRESENCE 0ROPERTYjNDEROPTEDTO
DEVELOPITSHEADQUARTERSIN$UBAIS
-EDIA#ITYWITHTHEHELPOF3WISS"UREAU
)NTERIOR$ESIGN
!CCORDINGTO*OAKIMDE2HAM #%/
ANDCO FOUNDEROF3WISS"UREAU)NTERIOR
$ESIGN THEBRIEFINITIALLYASKEDFORANOF
jCETHATREkECTSNOTONLYjNANCIALSTABIL
ITYBUTALSOTHECUTTINGEDGETECHNOLOGY
THATISBEINGDEVELOPEDWITHINITSWALLS
0ROPERTYjNDER#%/-ICHAEL,AHYANI
REQUESTEDTHATBECAUSETHECOMPANY
ISNOLONGERCONSIDEREDASTART UP BUT
RATHERAVERYWELL ESTABLISHEDCOMPANY
with more than 100 employees, the of

MARCH 2015 | Commercial Interior Design

jCESHOULDPROVIDEREASSURANCETOTHOSE
THATENTERIT,AHYANIALSOINSISTEDTHAT
THEOFjCEREFRAINFROMBEINGOVERLYCOR
PORATEANDSTUFFY ANDSHOULDCONSISTOF
ACONTEMPORARY YOUNGANDFUNKYFEEL
(EENVISIONEDAHOMEYATMOSPHERE SO
ASTOCREATEACOSYENVIRONMENTFORHIS
HARDWORKINGSTAFF
As a fast growing company, Prop
ERTYjNDERASKEDUSTODESIGNAPROJECT
CONSIDERINGTHEFUTUREGROWTHOFTHE
company by maximising the work sta
TIONSINEACHDEPARTMENTBUTALWAYS
CONSIDERINGAVERYCOOLANDINNOVATIVE
DESIGNTHATSHOULDBEORIGINAL REkECT
THECOMPANYIDENTITYANDSHOULDNOT
LEAVETHEVISITORINDIFFERENT tEXPLAINS
DE2HAM
(EADDSf4HEYALSOASKEDUSTO
CONSIDERTHEEMPLOYEESASTOPPRIORITY
ANDBRINGTOTHEDESIGNSOMESOLUTIONS
that will make them happy to come in to
WORK4HEREFORE WEHADTOTHINKABOUT

SOMEELEMENTSSUCHASTHEVERTICALGAR
DEN ALARGEPANTRY BUTATTHESAMETIME
always being aware not to use too much
SPACESOWECOULDNOTHAVEA'OOGLE
OFjCETYPEt
!CCORDINGTODE2HAM INSPIRATION
FORTHEOFjCESSCHEMECAMEFROMTHE
COMPANYAND#%/HIMSELF4OTHEDESIGN
TEAM 0ROPERTYjNDERISTHEEPITOMEOF
INNOVATION TECHNOLOGYANDPRACTICALITY
f+NOWINGHISCOMPANYETHICSAND
STAFFINSIDEANDOUT -ICHAELWORKED
VERYCLOSELYWITHUSTOACHIEVETHE
PERFECTENVIRONMENTAESTHETICALLYAND
FUNCTIONALLY tSAYSDE2HAMf-ICHAEL
HASCHALLENGEDUSIMMENSELYTOFURTHER
PUSHOURCREATIVITYTOTHELIMIT3OWE
HADTOCOMBINEALLTHEELEMENTS0ROP
ERTYjNDERCONVEYSKEEPINGINMINDTHE
BALANCENEEDEDBETWEENDESIGNAND
WORKSPACEt
4HECOMPLETEDPROJECTCONSISTSOFA
FUSIONOFGENEROUSLYFEATUREDSURFACES 

www.designmena.com

Wednesday 6th May


Volume V of the Commercial Interior Design 100 Objects of Desire coffee
table book will be back in 2015 and launched at a stellar gathering
of Dubais interior design community in May of next year.
Mark the date and ensure that you are a part of this exciting and unique collection of the
most inspirational pieces in the market. The book takes pride of place on the coffee tables of
interior designers long after publication and the launch party gives a perfect platform
to display your items to prominent local interior designers.

TO F I N D O U T M O R E A N D C O N F I R M YO U R P L A C E I N T H E
B O O K A N D AT T H E L A U N C H , C O N TA C T T E R I C L A R K E O N
+ 9 7 1 4 4 4 4 3 6 7 9 O R E M A I L T E R I . C L A R K E @ I T P. C O M

CASE STUDY

3
Social areas along
the windows allow for
great views of the city.
4
Glass partitions make
THEOFjCEAPPEAR
larger.
5
Timber walls and
kOORINGCREATEAWARM
environment.

50

shapes and volumes that de Rham says


are in harmony with the surrounding
environment. Upon entering the space,
visitors and staff alike are greeted at the
lift lobby where they are led into the reception area through a glorious wooden
tunnel that displays the company logo
on one side. At the end of the tunnel, the
welcoming reception area, which is playfully shaped like a traditional house,
captures your attention.
One can immediately start to notice
a diversity of moods created throughout
THEOFjCE7ITHINTHENOISYBUZZOF
the main sales hall, is the contrasting
calmness of a full length green wall,
explains de Rham. A minimalism of
elements is represented through the
generosity of the full-length planes surrounding the sales hall.
4HEDESIGNOFTHEOFjCEALLOWSFORA
variety of meeting hubs, with each establishing different ambiances, including an outdoor-themed meeting room, a
chic framed wooden box which serves
as the main meeting room, cushioned
phone booths as well as informal meeting areas positioned along the windows

MARCH 2015 | Commercial Interior Design

that boast impressive views of the city.


A hidden door allows entry to the
pantry area, which is a vast space that
provides room for staff to socialise and
relax. According to de Rham, giving the
pantry so much space was an investment with a large return.
He says: One of the most interesting
spaces is the pantry, which is really the
@COOLSPACEOFTHEOFjCE%SSENTIALLY 
it is where the staff can relax, play
snooker or PlayStationbut it can also
be used as informal meeting spaces. In
this way, we have saved space by not
creating small meeting rooms that are
generally not used. Therefore, we can
call it a hybrid space. This pantry is a big
investment in terms of surface, but at
the end, the return is larger as it ensures
the happiness of the staff to work in this
environment.
4HROUGHOUTTHEOFjCE MAINMATERIALS
are marked by the natural blend of eleMENTSUSEDTOREkECTAHOMEY OUTDOOR
theme. The green wall system installed
by The Kontainer consists of handpicked plants, while green moss and
soft oak parquet add soft touches to

www.designmena.com

CASE STUDY

www.designmena.com

Commercial Interior Design | MARCH 2015

51

CASE STUDY

6
4HEOFjCEHASA
VARIETYOFMEETING
ROOMS
7
!POLISHEDTUNNELWITH
0ROPERjNDEReSLOGO
LEADSGUESTSANDSTAFF
6

TOTHERECEPTIONAREA

THEWARMENVIRONMENT!CCORDINGTODE
2HAM THEHIGHTRAFjCZONESARECOVERED
WITHAWOVENMATERIALSUPPLIEDBY
"OLONINBOTHBROWNANDGREEN WHICH
COINCIDESWITHTHENATURETHEME'LASS
FRAMES INTERESTINGPARTITIONSANDUNEXPECTEDDOORHANDLESARESMALLDETAILS
THATBRINGTHEWHOLEPICTURETOGETHER
f7EWANTEDATOUCHOFNATUREINTHE
OFjCETOREALLYBRINGLIFETOTHESPACE t
SAYSDE2HAMf)TSTARTEDWITHONLYTHE
RECEPTIONANDSPREADSLOWLYUNTILWE
FOUNDOURSELVESWITHAMLONGGREEN
WALLSPANNINGTHROUGHOUTTHEENTIREOFjCE!TNIGHT THEGREENWALLREkECTSON
THESURROUNDINGWINDOWSINTURN ONE
FEELSLIKETHEYARESITTINGINTHEMIDDLEOF
AFORESTt
!SFORFURNITURE 3WISS"UREAU)NTERIOR$ESIGNSOURCEDOFjCECHAIRSFROM
$URAM WHILEITREACHEDOUTTOHIGH END
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4ECNOAND3UPERSTUDIOFORFURNITUREAND
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!CCORDINGTODE2HAM DESIGNINGFOR
ACOMPANYTHATWASSTILLEXPANDING
PROVIDEDQUITEACHALLENGEf4HATIN
ITSELFMADEALLOFTHEOTHERUSUALCHALLENGESTHATMUCHMOREDIFjCULT tHE
SAYSf4HEREAREOFCOURSETHEUSUAL
CHALLENGESOFTIMING ESPECIALLYWITH
APROJECTWITHSOMANYDETAILS7EAT

52

MARCH 2015 | Commercial Interior Design

3WISS"UREAULIKETOCREATEINNOVATIVE
DETAILSFOREACHPROJECTt
!SDE2HAMPUTSIT THEENDRESULTOF
THEOFjCEDESIGNREPRESENTSITSINHABITINGCOMPANYPERFECTLY(EADDSf4HE
SPACESWEREDESIGNEDTOINSPIRETHE
STAFFANDCREATEAHOMEYENVIRONMENT

TOREkECTTHEIRALREADYCLOSEWORKETHIC
!LLTHESPACESWERECREATEDKEEPINGIN
MINDATEAM WORKINGANDTEAM BUILDING
ATMOSPHERE%ACHDEPARTMENTHASCUSTOMMADETOUCHESTOFURTHERENHANCE
PRODUCTIVITYANDGIVETHESTAFFA@FEEL
GOODOVERALLVIBEt

www.designmena.com

CASE STUDY

FAST FACTS ABOUT


PROPERTYFINDERS NEW
OFFICE:

The space consists of


ANOPEN OFjCELAYOUT
9

1SPQFSUZkOEFSJTOPMPOHFSB
MPDBMTUBSUVQ XJUINPSFUIBO
FNQMPZFFT UIFDPNQBOZ
JTCSBODIJOHPVUPGUIF6"&T
CPSEFSTBOECFDPNJOHB
XFMMUSVTUFEQPSUBMBDSPTTUIF
.&/"SFHJPO
3FlFDUJOHUIFDPSQPSBUF
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XBOUFEBOJOUFSJPSTDIFNF
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TFSJPVTOFTTBOETUBCJMJUZPG
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lFDUFEUIFZPVUIGVMTQJSJUPGJUT
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*OUFSJPS%FTJHO IFMNFECZ
$&0+PBLJNEF3IBN
5IFPGkDFTNBJOEFTJHOGFB
UVSFJTUIFNMPOHHSFFOXBMM
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5IFJOUFSJPSTDIFNFJODMVEFT
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NFOUUIBUJTDPNGPSUBCMFGPSJUT
TUBGG BTXFMMBTNFNPSBCMFGPS
JUTWJTJUPST

.ATURALCOLOURSWERE
USEDINTHEDIFFERENT
ZONES

54

MARCH 2015 | Commercial Interior Design

www.designmena.com

SHOW REVIEW

Show review:
Cevisama 2015

56

MARCH 2015 | Commercial Interior Design

www.designmena.com

SHOW REVIEW

T HE WORLD RENOWNED
CER A MIC A ND M A RBLE T R A DE
FA IR CE VISA M A WA S RECENT LY
HELD IN IT S HOME OF VA LENCI A ,
SPA IN, WIT H HUNDREDS OF
E X HIBITOR S A ND T HOUSA NDS
OF VISITOR S IN AT T ENDA NCE .

www.designmena.com

ne of the world leading


showcases in ceramic tiles,
bathroom equipment, natural
stone, tiles and more, Cevisama welcomed its 33rd international
exhibition during the second week of
February with a bang. From the quality
of its exhibitors to the fairs ability to
encourage and bring about business relationships, those who attended Cevisama
REAPEDTHEMANYBENEjTS
Located in Feria de Valencia, Spain,
Cevisama attracted over 600 exhibitors
that displayed their work throughout the
large exhibition area, which swept across
100,000m2 and three different levels.
While Cevisama is known for its ability to bring together hundreds of tile
companies from around the world, it also
showcases a number of impressive student projects and interior trends, which
can be seen in the Habitat hall, adjacent
to the fair.
According to Cevisama chairman
Manuel Rubert, and the fairs contest director Carmen Alvarez, this years edition
overcame the 2014 one in terms of visitor
TRAFjCWITHMORETHAN PEOPLE
walking through the entrance doors.
Upon entering the fair, visitors were
welcomed by the 10th anniversary exhibition of the Barcelona ceramic tile studies
department, which displayed 20 ceramic
projects provided by students of the
School of Architecture at the International
University of Catalonia. Promoted by the
Spanish Ceramic Tile Manufacturers Association, the exhibition presented proposals developed by students who were
tutored by the departments teachers.
The Spanish tile industry was valued at
MN%UROSINTHEjRSTHALFOF
While France and Russia are the largest
consumers of Spanish tiles, the highest
growth in foreign sales occurred in North
Africa and the Middle East.
7HILE!LGERIABOUGHTMORECERAMICTILEkOORINGFROM3PAINDURING
then it did in 2013, Libya and Morocco
followed closely behind. And Jordan and
Lebanon increased their imports of SpanISHTILEASWELL WITH*ORDANUPBYIN
FROMAND,EBANONUP
CID has put together a list of top ten
exhibitors from the show, from tiles to
student projects and furniture designs.

Commercial Interior Design | MARCH 2015

57

SHOW REVIEW

Argenta
Part of a new vision forward,
Argentas stand was the result
of its developing communication
strategy. The popular ceramics
company not only merged aesthetic with function, but allowed
its classic pieces to mix with its
new. The collection it unveiled at
Cevisama this year was Exclusive
Marbles, which sees the application of different kinds of marble
that come in three different sizes.
From 75X75 to 90X90 and 45X90,
the sizes available in Argentas
new collection are quite large,
and challenge the traditional size
of marble slates. Pictured here
is a grey marble that comes as
part of Argentas Atlas series.
The size of the slate is quite large
compared to the traditional size,
while the contemporary colouring
of the marble allows it to evoke
the sense of raw concrete.

Togama
Togama has recently released a
number of new products, such
as the GEA range pictured here.
The new textured glass mosaic
collection is inspired by a Greek
Earth goddess and represents art
and raw material colliding. The
sparkling new tile is created from
glass, which allows the forms and
textures of its natural material
to shine through and add new
dimensions to the mosaic. GEO
is available in two colour shades
of grey and brown. In addition to
GEA, Togama also presented SILK
which owes its title to its obviously silky texture and hygienic
antislip. The latter collection
consists of 44 varieties and is
more matte when compared to its
glistening counterpart.

58

MARCH 2015 | Commercial Interior Design

www.designmena.com

SHOW REVIEW

Ceramica Gomez
The Spanish tile company Ceramica Gomez has been producing
and exporting tile solutions since
the early half of the 20th century.
Today, its reach spreads to over
100 countries, and its presence
continues to grow. While the
company continues to produce
traditional tile works that display
ornate artwork, it also produces
a number of collections that
range from luxurious and glossy
marble to tiles with more metallic
sheens. Ceramica Gomez also
creates tiles that are sustainable
and resistent to various outdoor
conditions, such as the ones
used on the faade of the building pictured here. In addition to
architectural ceramics, Ceramica
Gomez has a number of other
ranges ideal for outdoor pool and
lounge areas. These are suitable
for commercial projects.

Roca Tiles
A division of the Roca company,
Roca Tiles participated in Cevisama 2015 bringing a host of
new tile collections for visitors to
admire. Among other ranges, the
company presented its Traveller
series, which consists of large
pieces that resemble stones such
as quartzite, bluestone and slate.
The Traveller series technical
performance make it an ideal
CHOICEFORHIGH TRAFjCZONESAND
public use. Besides the Traveller
series, Roca also showcased
Legend, a collection that boasts
soothing dynamics and serenity
suitable for domestic environments. Like the stone pictured
here from the Borneo series, Roca
Tiles new ranges are harmonious
with the current market demands.

60

MARCH 2015 | Commercial Interior Design

www.designmena.com

SHOW REVIEW

Capdell
Located in the fairs Habitat zone
housed in a building adjacent
to the Cevisama fair, Capdells
furniture designs are minimal
and reminiscent of Scandinavian
design. Each creation is simple in
its entirety, yet contains small details that alter its concept. Ideal
FOROFjCESCHEMESORBOUTIQUE
retail spaces, Capdells latest collections are right on target. The
designs coincide with a maturingminimalist taste prevalent today.
Also, they use light woods with
soft textile colours like beige
and sea grey, as well as more
vibrant colours like this deep red.
In addition to an array of seating
designs, Capdell also provides
tables and durable outdoor
furniture. Each design by Capdell
contains the companys elegant
and mature touch, which is in
demand across global markets.

Muka
Having also exhibited in Cevisamas Habitat zone, Muka displayed a number of Scandinavian
styled products from its Mikonos
lamp, pictured here, to the Silla
Reves chair. Each product contains beech wood with pops of
COLOUR4HE-IKONOSLIGHTjXTURE
assumes a dramatic shape that
Muka is known for within its
product range. The lamps opening sharply drops from one end to
the other, which is countered by
the opposing straight line, which
LEADSTHEjXTUREFROMBOTTOMTO
top. The studios other products
like the Taburete Balea table has
long and slender legs that stabilise the graphite top. Taburete
could also be used as a quirky
seating solution.

www.designmena.com

Commercial Interior Design | MARCH 2015

61

SHOW REVIEW

2!+#ERAMICS
2!+#ERAMICS AREGIONALSUPERSTARAMONG!RABTILEENTHUSIASTS 
WASALSOPRESENTATTHE3PANISH
FAIRTHISYEAR WITHANUMBEROF
TILEDESIGNSONDISPLAY7HILETHE
INTERNATIONALBRANDHASANUMBER
OFDIFFERENTRANGESSUITABLEFOR
MULTIPLEINDOORDESIGNSCHEMES 
THECOMPANYALSORELEASEDITS
-AXIMUS-EGA3LAB WHICH
MEASURESAT8MFOREACHTILE
)NADDITION 2!+#ERAMICSSHOWCASEDITSINNATEABILITYTOBLEND
DIFFERENTPATTERNSASWELLAS
INSERTIMAGESONITSTILES WHICH
MADEITSTOODOUTTOUSATTHE
FAIR0ICTUREDHERE ARETILESWITH
IMAGESOFCOFFEEIMPOSEDONTHE
SURFACE7HILEMANYCERAMICAND
MARBLECOMPANIESLIKETOPLAYIT
MINIMALANDSAFE 2!+#ERAMICS
SEEMSTOENJOYTAKINGRISKS OFFERINGSOMETHINGNEW WHICHKEEPS
PAYINGOFF

!PARICI
&ROMWALLSTOkOORS THEAPPLICATIONOFMARBLEANDCERAMICS
ISENDLESS ANDITSEEMSTHAT
COMPANIESAREEXPANDINGTHE
LISTOFSERVICESTHEYPROVIDE/NE
SUCHCOMPANYIS!PARICI WHOSE
RANGEOFCOLLECTIONSSPANACROSS
VARIOUSOFFERINGS PROVIDINGkOOR
TO CEILINGCOVERINGS!PARICIALSO
PROVIDESANUMBEROFDIFFERENT
AESTHETICSTOSUITTHEPREFERENCES
OFMANY WHETHERTHEYBEGLAMOUROUSANDSHINYORMUTEDAND
RELAXED3HOWNHEREARETILESTHAT
EXHIBITAWOODEFFECT WHICHISA
COMMONTRENDOCCURRINGINTHE
CERAMICSINDUSTRY7ITHTHEHIGH
DEMANDFORTHEUSEOFTIMBERIN
INTERIORS CERAMICSMANUFACTURERS
ARESTEPPINGFORWARDWITHWOOD
TEXTUREDTILING

62

MARCH 2015 | Commercial Interior Design

www.designmena.com

SHOW REVIEW

Proto-Ceramics
As an ongoing experiment that
centres on new material formations, Proto-Ceramics by Harvard
Graduate School of Design
included three models located in
the main hall of Cevisama. Each
model represented the ongoing
research of the latest generation
of thin, large-format ceramic
tiles and illustrated the robust
strength of the new material
as a constructive component.
Each model was shown in an
abstract grid that allowed visitors
to understand the materials
organisation. The experiment
was intelligent and bold, and
illustrated the forward-moving
vision of the generation to come.
Beyond the Proto-Ceramics, were
two isles that showcased other
student projects experimenting
with different tile and ceramic applications for building exteriors.

Ole! by Fm
The Spanish company originating from a town near Valencia is
known for producing decorative
lights for more than two decades.
Ole! is the new design collection
created by professional lighting
engineers and fresh-minded
management. Ideal for public
areas and interior design projects, products by Ole! exhibit
high-quality craftsmanship and
production. Pictured here is a
vertical LED light mounted onto
the wall. Its minimal presence
allows it to function without
imposing on its surrounding
environment. Products by Ole!
are clean and calm and represent
the markets current drive toward
minimal aesthetic and maximum
function.

64

MARCH 2015 | Commercial Interior Design

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MEDIA
PARTNER

HELPING YOU WIN


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AT INDEX 2015

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ISSUE

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SUSTAINABILITY

66

MARCH 2015 | Commercial Interior Design

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SUSTAINABILITY

A NUMBER OF COUNT RIE S F ROM


T HE GCC A RE LOOKING FORWA RD
TO HOLDING INT ERN AT ION A L
E VENT S IN UP COMING Y E A R S, A ND
WIT H T HE E X PEC T ED INF LUX IN
TOURISM , M A N Y A RE BEGINNING
TO GO GREEN IN BIG WAYS. CID
TA LK S TO INDUS T RY E X PERT S
A BOUT T HE RE SP ONSIBILIT Y OF
DE SIGNER S A ND T HE REGION S
A PPROACH TO SUS TA IN A BIL IT Y.

The green Gulf

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Commercial Interior Design | MARCH 2015

67

SUSTAINABILITY

1
3INKDESIGNBY$ELTA
&AUCET#OMPANY
2
$ESIGNBY2OCA

68

ith Dubai winning the


bid to host Expo 2020
and Qatar expecting the
World Cup in 2022, the
-IDDLE%AST ANDSPECIjCALLYTHE'## 
has become a centre for business,
CONSTRUCTIONANDSUSTAINABILITY
According to Ross Jackson, genERALMANAGER $ELTA&AUCET#OMPANY
-%.! WATERSCARCITYINTHEREGIONIS
predicted to reach alarming levels in
THENEXTTENYEARS WHICHINCREASESTHE
RESPONSIBILITYOFARCHITECTS ENGINEERS
ANDDESIGNERSWORKINGTODAYTOjND
NEWSOLUTIONSFORCONSERVATION
Sustainable architecture and
INTERIORDESIGNHASGAINEDSIGNIjCANT
REGIONALTRACTIONINRECENTYEARS t
SAYS*ACKSONf%SPECIALLYINTHE5!% 
leading to the formation of organisations such as Estidama, the Abu Dhabi
3USTAINABILITY'ROUPANDTHE%MIRATES

MARCH 2015 | Commercial Interior Design

'REEN"UILDING#OUNCIL%'"# lANINdependent forum aimed at conserving


THEENVIRONMENTBYSTRENGTHENINGAND
PROMOTINGGREENBUILDINGPRACTICESt
!CCORDINGTO*ACKSON ANDMANYOF
THEEXPERTSWESPOKETOFROM'EBERIT 
2OCAAND2-$"OARDS DESIGNERSAND
ARCHITECTSARECARRYINGTHEWEIGHTTODAYFORAGREENERTOMORROW!RCHITECTS
and designers are now pressured to
THINKBEYONDAESTHETICSANDGEOMETRY 
and look for solutions to bigger-thanLIFEPROBLEMSTHATHAVEYETTOOCCUR
4HEYARE INOTHERWORDS SOLVING
TOMORROWSPROBLEMSTODAY
4HEYAREONEOFTHEKEYPEOPLE
WITHTHEBIGGESTRESPONSIBILITY tSAYS
Samer Deeb, area manager, Middle
%ASTAND3OUTH!SIA 2OCAf$ESIGNERS
AREDEjNINGWHATTHEINTERIORSSHOULD
be like, and which involves sustainABLESOLUTIONSASWELLt

Environmental design sets new


standards for modern, human experiences, and it provides the basis for
SUSTAINABLECONSTRUCTION!CCORDINGTO
Louise Pitt, marketing and CRM manAGER 'EBERIT THEREDUCTIONOFWATER
CONSUMPTIONISALWAYSAMAINFOCUS
DURINGTHEPRODUCTDESIGNPHASE
Pitt adds: In addition, the aspect
OFSUSTAINABILITYPLAYSADECISIVEROLE
even in the selection of product maTERIALSANDPRODUCTIONPROCESSES4HE
RECYCLABILITYOFTHEPRODUCTSISTAKEN
INTOACCOUNTFROMTHEVERYBEGINNING
OFDEVELOPMENT
f%VERYYEAR OURRESEARCHAND
development teams develop new
PRODUCTSANDTHISYEARISNOEXCEPTION
/NLYPRODUCTSTHATFULjLTHESTRICT
SUSTAINABILITYCRITERIAINADDITIONTOTHE
PROVEN'EBERITQUALITYANDRELIABILITY
AREPUTONTHEMARKETt

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PRESENTED BY

WEDNESDAY 16TH SEPTEMBER 2015


INTERCONTINENTAL DUBAI FESTIVAL CITY
The 9th annual Commercial Interior Design
Awards will once again bring together
the Middle Easts design community to
celebrate industry excellence.

Do not miss your chance to be part of the


definitive awards ceremony for interior
design professionals in the region.

www.designmena.com/cid-awards
GOLD SPONSORS

SILVER SPONSORS

For more information on the CID Awards, please contact one of our team today.
SPONSORSHIP

NOMINATIONS

TABLE BOOKINGS

Senior Sales Manager


T: +971 4 444 3679 M: +971 50 451 2932
E: teri.clarke@itp.com

Editor
T: +971 4 444 3130
E: rima.alsammarae@itp.com

Events Manager
T: +971 4 444 3328
E: michelle.meyrick@itp.com

Teri Clarke

Rima Alsammarae

Michelle Meyrick

SOCIAL MEDIA PARTNER

MEDIA PARTNERS

SUSTAINABILITY

3
Sotria line by Delta
Faucet Company.
4
The In-Tank Meridian
by Roca.

70

All the companies that CID spoke


with this month are releasing a number
of new products that coincide with
sustainable measures taken across
the GCC. RMD Boards, for example, is
at the forefront of developing products
that can be sustainable replacements
for common materials that damage
the environment. One such example
is the wall coverings that are meant to
replace marble and granite.
According to Sagar Verma, president, RMD Boards, the products are
easy to install, have aesthetic appeal
and are priced at one-third the cost of
conventional materials.
Delta Faucet Company has also
launched a number of sustainable
ranges, like its H20kinetic technology, which creates a new shower
experience, as each showerhead and
handshower, and contains an internal
system that sculpts the water into

MARCH 2015 | Commercial Interior Design

www.designmena.com

SUSTAINABILITY

5
The In-Tank Meridian
by Roca.

www.designmena.com

a unique wave pattern, creating the


feeling of more water without actually
using more water. In fact, according
to Jackson, the new products use
between 20% and 40% less water than
the industry standard.
Jackson says: Delta Faucet Company places a high priority on products
that address todays environmental
concerns, such as accessibility to
water, water conservation and water
quality. We invest in internal processes
and systems that provide innovative
solutions and ensure exceptional customer satisfaction through designing
products that improve the way people
interact with water.
Many companies in the region
are also getting involved in regional
initiatives. Roca for example, has
participated in the World Future Energy
Summit in Abu Dhabi as well as organised We Are Water, a foundation set up
by Roca in 2010.
According to Deeb, the sustainable
trend is unstoppable, and legislation is

We are fully aware of whats going on


around the worldi.e. the melting of
the glaciers, the swift weather changes,
natural disastersand we keep looking
at it from a distance. We need to feel
responsible and aware that we can make
a change and that we need to make it [as
soon as possible].
BEINGMODIjEDTOMAKEITAjRMFACT
Saudi Arabia is already imposing a
 LITRESINGLEkUSH7#TOBEMARKETED
by all manufacturers from May 2015
onwards. This will initially cause some
HICK UPSANDRESISTANCE BUTWILLjNALLY
become the rule.
While a number of organisations,
companies and individuals are determined to build more sustainable proj-

ects and live in a truly greener way,


are we, as a community, approaching
sustainability in the right way?
Deeb argues that in this region, we
dont have any proper studies done on
human behaviour and how consumers
are using different sustainable products. He says: We are implementing
other regions regulations and rules
Were still not making it clear that the

Commercial Interior Design | MARCH 2015

71

SUSTAINABILITY

environment is screaming at us to act,


and we are moving so slowly.
We are fully aware of whats going
on around the worldi.e. the melting of
the glaciers, the swift weather changes,
natural disastersand we keep looking
at it from a distance. We need to feel
responsible and aware that we can make
a change and that we need to make it [as
soon as possible].
While Deeb believes there is not
enough information relevant to our
region, others like Pitt argue that social
initiatives that are being launched illustrate the regions desire to be more
eco-friendly.
According to Pitt, sustainability is
becoming more and more a key topic in
our region, and she hopes that instead
of trying to play catch-up, we continue
to take the lead in design by building
future sustainable cities.
She says: The formation of Estidama
has provided the framework in the UAE
and promoted a new mindset towards
sustainability. The progress of society
towards building sustainable future
cities is in the hands of the Middle Eastern governments setting the building
codes and regulations, and also in the
HANDSOFDESIGNERSWITHSPECIjCATION
of sustainability sourced and produced
products.

6
The concealed cistern
by Geberit.
7
The Sotria line
by Delta Faucet
Company.

72

MARCH 2015 | Commercial Interior Design

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The denitive event for procuring


world-class ooring, wall-covering,
surface and nishing products.

Source products for your hospitality, leisure,


retail, residential, medical, educational and
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or to register for your free entry badge
Ocial Registration Sponsor

Supporting Partners

Knowledge Partners

Foundation Partner

Co-Located with

Surface Design School Sponsor

Association Partners

Organised by

SUPPLIERS YOU SHOULD KNOW

Flowcrete
Tell us about your company?
Flowcrete is a specialist resin
kOORINGCOMPANYTHATCANSUPPLY
jT FOR PURPOSEkOORSTOOPTIMISE
THEINTERIOROFALMOSTANYCOM
MERCIALORINDUSTRIALENVIRONMENT
0ARTOFTHEGLOBAL&LOWCRETE
'ROUP &LOWCRETE-IDDLE%ASTIS
BASEDIN$UBAIANDCOVERSTHE
ENTIRE-%.!REGION WITHMANU
FACTURINGFACILITIESINTHE5NITED
!RAB%MIRATESAND3AUDI!RABIA

What are your best selling


products?
/URABILITYTOPROVIDESECTOR
SPECIjCSOLUTIONSMEANSTHATWE
HAVEAVARIETYOFSYSTEMSTHATARE
POPULARFORDIFFERENTAPPLICATIONS 
INCLUDINGRETAIL LEISUREFACILITIES 
STADIUMARENASANDOFjCES
4HE-ONDCO4ERRAZZOSYSTEM
INPARTICULARISREGULARLYSPECIjED
FORLARGE SCALECOMMERCIALSITES
ASITPROVIDESBESPOKESURFACES

THATCOMBINELUXURIOUSLOOKSWITH
DURABILITY CHEMICALRESISTANCE
ANDEXTENSIVEDESIGNVERSATILITY

What projects have you been


involved in?
2ECENTLYWEHAVECOMPLETED
PROJECTSIN$OWNTOWN$UBAIS
NEW3OjTEL(OTEL :UMA!BU
$HABI AND+ING!BDULLAH3PORTS
#ITY3TADIUM+3! ,EGACYPROJECTS
INCLUDE$UBAI-ALLCARPARK $UBAI
)NTERNATIONAL!IRPORTAND4IMES
3QUARE-ALL$UBAI 

What sets you apart?


4HROUGHOUTACOMMERCIALBUILDINGS
LIFETIME THEkOORINGCOSTCANBE
TIMESTHATOFTHEINITIALINSTALLA
TIONPRICEDUETOMAINTENANCEAND
REPAIRS&LOWCRETEWORKSALONGSIDE
THECLIENTTONOTONLYHELPSPECIFY
AkOORTHATWILLMEETTHEFACILITYS
NEEDSBUTALSODELIVERLONG TERM
COST SAVINGS

What trends do you see in walls


BOElPPSTJOUIF.JEEMF&BTU

HIGHLEVELSOFHEAVYFOOTTRAFjC

4HE-IDDLE%ASTSINCREASING
NUMBEROFLARGE SCALECOMMERCIAL
DEVELOPMENTSMEANSTHATDESIGN
ERSARETURNINGTORESINkOORSAS
THEIDEALWAYTOACHIEVESTRIKING
SURFACESTHATWILLSTAYVISUALLY
IMPRESSIVEDESPITECONTINUOUSLY

8IFSFEPXFkOEZPV

What projects have you been


involved in?

8IFSFEPXFkOEZPV

!LLCONTACTINFORMATIONISAVAIL
ABLEONOURWEBSITE
WWWkOWCRETEAE
!LTERNATIVELYYOUCANEMAIL
UAE kOWCRETECOMORCALLUSON


#RANE#OMPOSITES
Tell us about your company?
#RANE#OMPOSITES)NCISA
LEADINGMANUFACTUREROFjBREGLASS
REINFORCEDPLASTIC&20 PANELS
WIDELYUSEDTHROUGHOUTTHE
CONSTRUCTIONANDBUILDINGMATERIALS
INDUSTRIES&20 jBREGLASS
REINFORCEDPLASTIC ISACOMPOSITE
MADEFROMjBREGLASSREINFORCEMENT
INAPLASTICPOLYMER MATRIX
4HEENDRESULTISAPANELTHATIS
DURABLE CLEANABLE jRE RATED
AND&- APPROVED EASYTOINSTALL 
MOULD FREE LIGHT WEIGHT MOISTURE
RESISTANT ANDkEXIBLEWITHAHIGH
STRENGTH TO WEIGHTRATIO

What are your best selling


products?
#RANE#OMPOSITES&20PANELS
PROVIDETHECOMMERCIALBUILDING
MARKETWITHANALTERNATIVECLADDING
SOLUTIONTOTRADITIONALBUILDING
MATERIALS SUCHASPAINT CERAMIC
TILE WALLPAPERAND06#CLADDING

76

/URPREMIERPRODUCTLINES
INCLUDE'LASBORDWITH3URFASEAL 
)NNOVATIVE&INISHES 3ANIGRID AND
$%3)'.3#RANE#OMPOSITESWALL
CLADDINGSOLUTIONSRANGEFROMUSE
INSTOREROOMAREASTOTHEDINING
AREA'LASBORDWITH3URFASEAL
PANELSAREPERFECTFORUSEIN
STOREROOMAREASWHEREASANITARY
ANDDURABLEjNISHWITH53$!
&3)3REQUIREMENTSOREQUIVALENT
ISNEEDED'LASBORDISMOULDAND
MILDEWFREE MOISTURERESISTANT 
TOUGH EASYTOCLEAN ASWELLAS
EASYTOINSTALL
/UR)NNOVATIVE&INISHESLINE
COMBINESTHETRADITIONALBENEjTS
OFjBREGLASSREINFORCEDPLASTICWITH
VARIOUSTEXTURESANDPATTERNSTO
PROVIDEAPANELWITHPRESENCEAND
STYLETHATPERFORMS4HE)NNOVATIVE
&INISHESLINEINCLUDESOUR
DECORATIVEjNISH$%3)'.3PANELS
ANDWALLPANELSWITHALTERNATIVE
jNISHESANDCOLOURS

MARCH 2015 | Commercial Interior Design

#RANE#OMPOSITESISSEEN
ACROSSTHEGLOBEINHOSPITALS 
RESTAURANTS FOODCOURTS RETAIL
STORES SCHOOLSANDUNIVERSITIES 
HOTELS ANDMUCHMORE/URAIM
ISTOINTRODUCE&20INTOTHE-IDDLE
%ASTASACOMMERCIALBUILDING
WALLCLADDINGANDCEILINGSOLUTION
THATISSUSTAINABLEANDALLOWSFOR
ADDEDBENEjTSWHENCOMPAREDTO
TRADITIONALBUILDINGMATERIALS

7ITHCUSTOMERSINOVER
COUNTRIES OUR&20PANELSARE
AVAILABLEAROUNDTHEWORLDTHROUGH
OURNETWORKOFDIRECTDISTRIBUTORS
ANDSALESTEAM7EHAVEAGLOBAL
SALESTEAMINTHE5NITED3TATES 
%UROPE !SIA -IDDLE%ASTAND,ATIN
!MERICA ANDAREABLETOSERVE
OURCUSTOMERSINjVEDIFFERENT
LANGUAGES&ORSPECIjCINFORMATION
FORYOURLOCALAREA VISIT
WWWCRANECOMPOSITESCOM

www.designmena.com

SUPPLIERS YOU SHOULD KNOW

Muraspec
Tell us about your company?
Muraspec has been based in Dubai
since 1994, providing world-class
wallcoverings to the United Arab
Emirates and beyond. We pride
ourselves on being a British manufacturing success story, and most
of our products are designed and
manufactured at our production facilities in Kent. With over 125 years
of British heritage, youre in safe
hands when you choose us.
We have recently expanded our
offer with an exciting new addition
to our already huge product portfolio Fardis. Designed for those
looking for a residential-style look
without compromising on design or
quality, Fardis is perfect for homes,
hotels and hospitality.

What are your best selling


products?
Only recently introduced, our Elan

collection is already a worldwide


bestseller! Elan is a selection
of natural and fabric inspired
subtle embosses in a range of soft
neutrals, from heathers and greys
to beiges and blues in matte and
LUSTREjNISHES
Textiles and fabric-inspired
jNISHESCONTINUETOBEAMAINSTAY
in our offer. Customers appreciate
the range we have to offer, with everything from real silks and printed
suedes to linen-look embosses.

What projects have you been


involved in?
Our products can be found in some
OFTHEREGIONSjNESTHOTELS OFjCES 
shops and residences. Recent highPROjLE-URASPECPROJECTSINCLUDE
the Rixos Bab Al Bahr in Ras Al
Khaimah, Hyatt Place Muraqqabat
and all of the Centro Hotels by
Rotana in Abu Dhabi and Dubai.

What trends do you see in


the Middle East with reHBSETUPXBMMTBOElPPST
-ETALLICSANDLUXURIOUSjNishes are regular requests
at the moment everything
from a subtle sheen to
full-on foils and glitters! Our
Splendore and new Allegri
collections from Fardis
focus on this look.
Bespoke designs continue to grow in popularity
as clients appreciate having
something thats unique to
them. Our specialist teams
can help customers to create their
own image or artwork using our
extensive wallcoverings offer.

8IFSFEPXFkOEZPV
/UROFjCEISBASEDAT!L1UOZ
PO Box 34625
T: +009714 3387399

F: +009714 3387401
E: customerservicesuae@muraspec.com.
Well be showcasing the best
of Muraspec and Fardis, including
some fabulous new designs, at this
YEARS)NDEX9OUCANjNDUSIN(ALL
8, stand E337.

T H E D I G I TA L H O M E F O R H O S P I TA L I T Y
PROFESSIONALS IN THE MIDDLE EAST

FFOR
OR A
ADVERTISING
DVERTISING EENQUIRIES,
NQUIRIES,
PPLEASE
LEASE C
ONTACT:
CONTACT:
JJ o
o hh a
a nn a
a O
O ll ii vv e
e rr a
a
Manager
SSales
Sa
les Ma
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Mana
na
n
age
er
TTel:
Te
el:l ++971
97
9
71 44 44
4444
44 37
33723
3723
723
23
E-mail:
johana.olivera@itp.com
E-ma
Emailil:: jjo
ma
oha
hana
na.o
.o
oliive
v rra
a@i
@itp
p.c
.com
com
o

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Commercial Interior Design | MARCH 2015

77

SUPPLIERS YOU SHOULD KNOW

Laminam
Tell us about your company?
We started out with an in-depth
knowledge of the methods, techniques and products in our industry
ANDFOCUSEDONjNDINGNEWWAYSOF
doing things. The group we belong
to has over forty years of knowhow
and has always been known for
its ability to innovate the manufacturing technology, processes,
products and logistics in use in the
ceramics industry.
Laminam was founded in 2001
as the result of an idea that Franco
Stefani, an innovator in the ceramic
industry, wanted to develop, leading to the invention of this product
and the creation of the technology
needed to manufacture it. We
started out with a patent protecting
the technology used to make large
yet slim ceramic slabs that led to
the invention of a completely new
product at the start of the twentyjRSTCENTURYlULTRASLIMCERAMICS

lGIVINGNEWIMPETUSTOAMATURE
industry.
Today, Laminam makes large
ceramic surfaces whose eclecticism
and versatility is well known and
that are used for many diverse
applications, be it for traditional or
cutting-edge buildings, interiors
and design.

What are your best selling


products?
At Laminam, product research and
technological innovation aim to
achieve continuous improvements
to the architectural quality of
spaces and so the quality of life for
those who use them.
Ceramic has always been valued
as a material because of its intrinsic
RESISTANCETOjRE CHEMICALS HEAT
and frost, as well as for its hygienic
nature and ease of maintenance.
This is why our slabs are the material of choice for most applications.

As well as working with


designers and graphic
designers to create patterns and textures at the
cutting edge of aesthetics,
Laminam has embarked
upon several innovative
partnerships with cultural
institutions such as the
/PIjCIODELLE0IETRE$URE
of Florence, with the aim of
creating accurate replicas of
traditional covering materials like Arno stone and Carrara marble. Laminams research
does not forget the companys
focus on the environment: natural
raw materials, sustainable production technology, fully recyclable
products.

1AMARDEEN6IDA(OTEL $UBAI
Ameti Train Station, Auckland, New
:EALAND4HE2UBY/FjCE"UILDING 
-UMBAI-ILLENNIUM4OWER !STANA 
Kazakhstan, among many others.

8IFSFEPXFkOEZPV
What projects have you been in?
We worked on many international
projects like Sheraton Hotel on
3HEIKH:AYED2OADIN$UBAI 

Laminam
!RJAAN4OWER /FjCE $UBAI
-EDIA#ITY $UBAI 5!%
TEL: +971 4 4347172

Cosentino
Tell us about your company?
As a Spanish multinational,
Cosentino Group, the
manufacturer of the worlds
leading quartz surfaces brand
3ILESTONE HASBEENOFjCIALLY
present for two years in the
Middle East through our regional
OFjCELOCATEDIN$UBAI-EDIA#ITY
Our huge and varied own stock in
Jebel Ali, plus the strong support
OFOUROFjCIALDISTRIBUTORSAND
recommended fabricators in the
region allow us to better serve
the current customers and the
thriving demand in the area.

What are your best selling


products?
Silestone is the only quartz stone
surface with a patent built-in
bacteriostatic protection with
silver technology that inhibits the
growth of bacteria. Silestone also
stands out from any other solid

78

surface or other quartz surfaces


as being the only one available in
AVARIETYOFMORETHANCOLOURS
Silestone is a maintenance
free surface that is nonporous,
resistant to impact, stains and
hard to get scratched.
$EKTONISANENGINEEREDSTONE
surface never seen before that
can be used for exterior as well
as all interior applications, from
kOORING CLADDING VANITIESAND
countertops to ventilated facades
BEING!jRERATED ANDEVENFOR
swimming pools since it does not
get affected by chemicals. The
product can take more than 400
degrees Celsius of continuous
EXPOSURE ANDIS56RESISTANT 
non-porous and resistant to
impact. It also has different
jNISHESANDTEXTURESLIKEWOOD 
leather, denim, any solid colour,
steel as well as natural stone
patterns.

MARCH 2015 | Commercial Interior Design

What projects
have you been
involved in?
Weve been
INVOLVEDINTHE"URJ
Al Arab, Etihad
4OWERS !$./#(1 
Aspetar Hospital
IN$OHA "ARCELONA
Airport, the Louvre
Museum, the
Vancouver Olympic
Village, Telefonica
Flagship Store and
Wembley Stadium
among many
others.

What trends do you see in the


Middle East?
Theres a preference for big format
tiles, the thinner the better, with
LESSMAINTENANCE"ECAREFULWHAT
you wish for, the answer is a reality
CALLED$%+4/.

8IFSFEPXFkOEZPV
Visit our websites:
www.silestone.com
www.dekton.com
www.facebook.com/
CosentinoMiddleEast
www.cosentino.com

www.designmena.com

SUSTAINABLE DESIGN
& OPERATIONS SUMMIT

HOTELIERS
ATTEND FOR

FREE

Contact
amanda.elisha@itp.com
to register today!

WEDNESDAY 3RD JUNE 2015


GROSVENOR HOUSE, DUBAI
PANEL DISCUSSIONS,
WORKSHOPS, CASE STUDIES
& KEYNOTE ADDRESSES
www.hoteliermiddleeast.com/conferences/sustainability
EXHIBITOR

MEDIA PARTNERS

For more information on the Hotelier Middle East: Sustainable Design & Operations Summit 2015 please contact one of our team today:
SPONSORSHIP OPPORTUNITIES

SPEAKING OPPORTUNITIES

REGISTER TO ATTEND

Stephen Price
Sales Director
T: +971 4 444 3246
stephen.Price@itp.com

Louby Maktari
Conference Director
T: +971 4 444 3578
E: louby.maktari@itp.com

Amanda Elisha
Delegate Manager
T: +971 4 444 3463
E: amanda.elisha@itp.com

PRODUCTS

New on the market


DOUBLE POSITION CHAIR
The Double Position Chair from Alex Petunin for ArtTech consists
of various sitting positions that change the function of the chair.
Sitting on the front leg, anyone can use the Double Position Chair
as an arm chair, while when its leaned on the back leg, the product
becomes a lounging piece. If the user decided to remove the front
leg, the Double Position Chair can rock back and forth. The chairs
versatility is complimented by its mid-section which contains three
different voids. These holes can be used to store books and magazines. An extra touch are the colourful stripes painted inside the
holes as well as on the legs.

ALEX PETUNIN
TEL: +7 921 943 1620
www.alexpetunin.com

www.designmena.com

www.designmena.com

PRODUCTS

LUMINOSE
The adorably quirky lighting design from Elizabeth Zimmerer and
Marton Lente not only has personality, but was handcrafted out of
the couples passion for animals.
The table lamp consists of a head,
which acts as the light source,
while the lamps body is made of
eight pieces to give shape to the
animal. The legs of Luminose are
adjustable, inviting the user to get
playful. From sitting to bowing,
Luminose can perform many positions while offering a direct light
source. Luminose is made of wood
ANDCOMESINANUMBEROFjNISHES
like metallic silver, black, white
and natural wood.

ELIZABETH ZIMMERER AND


MARTON LENTE
E: luminose@lumino.se
www.lumino.se

BIOMIMICRY
This 3D printed sofa from designer Lilian van Daal is a sustainable
design that consists of natural
structures and organic shapes.
With 3D printing technology, Daal
was able to create complex structures from one material in one
factory. Produced by 3D Systems
Benelux, Biomimicry is a soft
seating solution for those who are
environmentally aware and eager
to test out the latest technological
advancements. While the fourlegged chair only comes in white,
its material displays dynamic patterns. The futuristic aesthetic of
Biomimicry allows it to be an ideal
choice for those who appreciate
risks and experimentation.

LILIAN VAN DAAL


TEL:+31 633825479
www.lilianvandaal.com

www.designmena.com

Commercial Interior Design | MARCH 2015

81

OPINION

Challenging
the notion of
green
BY JOHN ROWLE Y, INT ERIOR DESIGN
M ANAGER, FIG JA M

hat happens when your client


has the dual demand of creating
a space thats on trend and
delivering a project thats
sustainable? While green maybe trendy, trendy
isntnecessarily green.
In an era of fast changing trends led by
the ever increasing speed of the next it on
social media, one phenomenon that has
stayed the course is the demand for design
thats sustainable. Its easy to understand the
APPEAL)TSQUANTIjABLE THEREARETANGIBLE
RETURNSOFINVESTMENTBENEjTS IFCONVEYED
correctly it creates brand equity and, well, its
cool to be green right now.
In the rush to use LED lighting, be LEED
CERTIjED USELOCALLYSOURCEDMATERIALS
and reduce the carbon footprint of your
project, there is also one further element to
sustainability thats is often undervalued:
the concept.
While the value of the concept has long
been understood in the design process, its
impact from a sustainability point of view
has been drastically underestimated. In the
era of heightened consumer sophistication,
brand positioning is ever more important as is
understanding how your brand is received.
I speak about brands and interiors almost as
one, because I believe that your interior is now
no longer a space that merely facilitates your
brand but is more an extension of your brand.
Todays customer will pick up on any
ismatch or disconnect between the message
conveyed by the brand and the interior,
causing a loss of brand equity and as a result,
customer loyalty is diminished.
The consequence is acceleration in

82

MARCH 2015 | Commercial Interior Design

customer disaffection and shorter periods


between the refurbishment of the interior
space. Taking action to safeguard against the
NEEDTORE jTYOURINTERIORSPACEINORDERTO
follow the next trend is the one sure way to
increase the sustainability of the interior.
From that point of view its critically
important the interior is conceptually linked
to and in keeping with the values of the
brand. A well-rounded interior concept
that tells a story and by extension creates
brand equity will in turn increase customer
loyalty and add value. From a sustainability
perspective brand loyalty is as important as

BEINGONTRENDASITREDUCESCOSTLYRE jTSAND
their environmental impact.
3OWHEREDOTRENDSjTIN!NINTERIOR
concept that is trend based is an easier
proposition to sell as it allows you to show
that your research is done and you understand
the market.
The true challenge for todays interior
designer is to give the client a relevant
solution while limiting passing fads and
insuring that any trends incorporated are
consistent with the values of the brand.
When this happens you have a project that
is truly sustainable.

A sustainable design by Fig Jam

www.designmena.com

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Creation is our passion

Creating beautiful workspace is our passion


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Furniture from Japan, Italy, France, China, Thailand,Germany, Korea, Malaysia & USA.
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