Meta DB2 Saransundar

N
Sl # Variable/Construct
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
In case of mupltiple correlation matrix repeat the above table in the same sheet, below this text line
10
11
12
13
14
15
16
heet, below this text line
17
18
19
20 Definition
N pg5
1 Actual market orientation at supplier
2 Actual market orientation at customer
3 normative market orientationat supplier
4 normative market orientationat at customer
5 actual market orientation gap
6 normative market orientation gap
7 relationship length
8 relationship importance
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
1
0.7 0.8 0.17
0.73 0.46
0.72 0.13
0.7
0.23
-0.18
0.02
Paper Steinman and Deshpand - 2000 - Beyond Market Orientation When Customers
2
10
11
12
13
0.01 0.36 0.24 -0.58

0.3 -0.16 -0.3 0.58 -0.66 0.36 0.5 -0.29 0.17 -0.17 -0.37 0.12 -0.01 0.32 -0.09 -0.27 0.04 -
below this text line
ntation When Customers and Supp

14
15
16
17
18
19
20
Definition
pg 5
customer report of supplier's market orientation to the suppliers report ofmarket orientation
market orientation
N
1 Product acceptance decision
2 Introductory allowances
3 Slotting fees
4 Estimated profit
5 Gross margin
6 Couponing program
7 Sampling program
8 Planned advertising
9 Manufacturer reputation
10 Retail competition
11 Category sales volume
12 Category growth
13 Product uniqueness
14 Number of competing brands
15
16
17
18
19
20
90
1
Paper
3
4
0.01 0.01 0.05 0.28 -0.19 0.28 -0.13 -0.06 0.01 0.36
0.33 -0.13 0.15
0.1
0.01 -0.02 -0.01 0.01
0.57 -0.06 0.15 0.08
0.49 -0.05 0.01 -0.02
0.62 -0.13 0.11 0.32
0.24 -0.12 0.21 0.02
0.44 -0.12
0.2 0.01
0.09
-0.1 0.15 0.19
-0.1 -0.09 -0.06 0.06
Introductoiy allowances
Slotting fees
Estimated profit
Gross margin
Couponing program
Sampling program
Planned advertising
Manufacturer reputation
Retail competition
Category sales volume
Category growth
Product uniqueness
Number of competing brands
Percentage of regular delivered cost of the ite

cases, money off, and so forth
Buyer's perception of slotting-fee size relative
items in the product category"
Buyer's perception of amount of profit relative
in the product category
(Retail price - retail cost) + retail price

Presence or absence
Presence or absence
Buyer's rating of how planned advertising wil
Buyer's rating of manufacturer's reputation in
dealings, and so forth
Percentage of competing stores in local area
Current sales volume of product category
Anticipated growth in product category
Buyer's rating of how different the new produ
in the store
Number of brands currently competing in the
White et al. - 2000 - The Role of Slotting Fees and Introductory Allowan
5
6
7
8
9
10
11
12
13
14
15
16
-0.15 0.11 0.15 -0.28 0.56 0.13 -0.34 0.29 0.01 0.57 -0.25 0.54 0.13 0.63 0.39 -0.09 0.11 -0.14 0.28 0.18 0.27 -0.04 0.21 -0.03 0.35 0.29 0.34 0.74 -0.1
0.3 0.11 0.18 0.03 0.28 -0.09 -0.05 0.09 0.04
0.1 -0.05 -0.08 -0.04 0.12 -0.01 -0.11 -
ar delivered cost of the item accounted for by free

nd so forth
of slotting-fee size relative to slotting fees for other
t category"
of amount of profit relative to profit for other items
cost) + retail price
w planned advertising will stimulate sales

anufacturer's reputation in terms of products, quality,
peting stores in local area that carry the new product

me of product category
in product category
w different the new product is from others currently
currently competing in the product category
17
18
19
20 Definition
given below
N
1 Dyadic solidarity
2 dyadiccoercive influence strategies
3 dyadic non coercive influence strategies
4 dyadic trust
5 dyaic relationshipcontinuity
6 interfirm power asymmetry
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1000
Cronbach's
alpha
-0.49 0.55 -0.05 0.56

-0.5 0.19
0.6 -0.29 0.16
-0.34 0.02 -0.25
Paper Keysuk Kim - 2000 - On Interfirm Power, Channel Climate, and Solidarit
4
10
11
12
13
14
15
0.39 -0.2 -0.18 -
16
17
18
19
20
Definition
Year
Author
2010 Aagerup, Ulf
Title
To sell or not to sell: Overweight
users effect on fashion assortments
2010 Aaker, David

Marketing challenges in the next decade
2008 Aaker, Jennifer; Drolet, Aimee; GriffRecalling Mixed Emotions
2004 Aaker, Jennifer; Fournier, Susan; B When Good Brands Do Bad
Nonprofits Are Seen as Warm and ForProfits as Competent: Firm Stereotypes
2010 Aaker, Jennifer; Vohs, Kathleen D.; Matter
2001 Aaker, Jennifer L.; Lee, Angela Y.

2006 Aaker, Jennifer L.; Lee, Angela Y.
"I" Seek Pleasures and "We" Avoid Pains:

The Role of Self-Regulatory Goals in
Information Processing and Persuasion
Understanding Regulatory Fit
Accessibility or Diagnosticity?
Disentangling the Influence of Culture
2000 Aaker, Jennifer L.
on Persuasion Processes and Attitudes
A Collision of Public Policies:
Discrimination and Free Speech in
2009 Aalberts, Robert J.; Nill, Alexander Internet Advertising
2005 Aalerts, Robert J.
2000 Abdel-Ghany, Mohamed
2009 Abe, Makoto
The Initial Interest Confusion Doctrine:

Are Consumers Being Informed,
Confused, or Hijacked on the
Information Superhighway?
1999 Distinguished Fellow of the
American Council on Consumer Interests
"Counting Your Customers" One by One:
A Hierarchical Bayes Extension to the
Pareto/NBD Model
Additive versus inclusive approaches to

measuring brand equity: Practical and
2003 Abela, Andrew
ethical implications
Now or Never: Effects of Limited
Purchase Opportunities on Patterns of
2006 Abendroth, Lisa J.; Diehl, Kristin
Regret over Time
The Impact of Trademarks and
Advertisement Size on Yellow Page Call
2004 Abernethy, Avery M.; Laband, DavidRates
Self-regulation and Television
2001 Abernethy, Avery M.; Wicks, Jan Le Advertising: A Replication and Extension
Brand, organisation identity and
reputation: Bold approaches to big
2009 Abimbola, Temi
challenges
The international brand valuation

manual: A complete overview and
analysis of brand valuation techniques,
methodologies and applications
Brand strategy as a paradigm for
marketing competitiveness
2010 Abimbola, Temi

2010 Abimbola, Temi
2007 Aboulian, L; McBride, A. G.

How easy is it to register your slogan?
2005 Aboulian, Lucy; Austin, Solicitor; AuLegal update
2007 Aboulian, Lucy; Campbell, Victoria Legal Update
Wilson v Yahoo! UK Ltd, Overture
2008 Aboulian, Lucy; Charnley, Patrick; Services Ltd
2008 Aboulian, Lucy;

Case review: Adidas AG, Adidas Benelux

BV v Marca Mode CV, C&A Nederland
CV, H&M Hennes & Mauritz Netherlands
Charnley, Patrick; BV, Vendex KBB Nederland BV
The Trade Marks (Relative Grounds)
Order 2007 and its impact on trade
Charnley, Patrick mark owners and applicants
The comparative advertising defence to
trademark infringement and the
Doggett, Lorna
case about bubbles
Brand owners and their continuing fight
Grewal, Simi
against eBay
It's all in the stripes: D Jacobson & Sons
Maxwell, Julia; CharLtd v. Globe GB Ltd
2008 Aboulian, Lucy; Maxwell, Julia
New rights of objection for trademark

owners Do they go far enough? The
impact of the decision in Cline and
the new section 69 Companies Act 2006
Case analysis of Independiente and

others v Music Trade-Online (HK) Ltd
and others [2007] EWHC 533 (Ch)
2007 Aboulian, Lucy; Stritch, James
aka BPI v CD-WOW
Competitive Response to Radical
2008 Aboulnasr, Khaled; Narasimhan, Om
Product Innovations
How Validation Can Trump Digital
2012 Abraham, Linda Boland; Hunter, AnWaste...
Parameter Bias from Unobserved Effects
in the Multinomial Logit Model of
2000 Abramson, Charles; Andrews, Rick L
Consumer Choice
Defending Single Color Trademarks: A
2009 Abril, Patricia Snchez; Olazbal, Lesson from the Australian Courts
A Decision Support System for Vendor
2000 Achabal, Dale D.; Mclntyre, Shelby Managed Inventory
Frontiers of the marketing paradigm in
2012 Achrol, Ravi; Kotler, Philip
the third millennium
2003 Achrol, Ravi S.; Etzel, Michael J.
The Structure of Reseller Goals and

Performance in Marketing Channels
2001 Ackennan, David; Tellis, Gerard

2012 Acquisti, Alessandro; John, Leslie
Can culture affect prices? A crosscultural study of shopping and retail

prices
The Impact of Relative Standards on the
Propensity to Disclose
2005 Acquisti, Alessandro; Varian, Hal R.Conditioning Prices on Purchase History
2004 Adams, Mike

2005 Adams, Tony
Real options and customer management

in the financial services sector
How Brands Become Icons: The
Principles of Cultural Branding
2013 Adaval, Rashmi; Pandelaere, Mario;Numerosity and Consumer Behavior
2011 Adaval, Rashmi; Wyer, Robert S
Conscious and Nonconscious

Comparisons with Price Anchors: Effects
on Willingness to Pay for Related and
Unrelated Products
2001 Adaval, Rashmi
Sometimes It Just Feels Right: The

Differential Weighting of AffectConsistent and Affect-Inconsistent
Product Information
2003 Adaval, Rashmi

2008 Adigzel, Feray; Wedel, Michel
How Good Gets Better and Bad Gets

Worse: Understanding the Impact of
Affect on Evaluations of Known Brands
Split Questionnaire Design for Massive
Surveys
The influence of C2C communications in

online brand communities on customer
2010 Adjei, Mavis; Noble, Stephanie; Nobpurchase behavior
Health Literacy for Improved Health
Outcomes: Effective Capital in the
2009 Adkins, Natalie Ross; Corus, Canan Marketplace
2005 Adkins, Natalie Ross; Ozanne, Julie The Low Literate Consumer
Location, Location, Location: An Analysis
of Profitability of Position in Online
2011 Agarwal, Ashish; Hosanagar, KartikAdvertising Markets
A Cross-National and Cross-Cultural
Approach to Global Market
Segmentation: An Application Using
2010 Agarwal, James; Malhotra, Naresh KConsumers' Perceived Service Quality
2003 Agarwal, Manoj K.
Developing Global Segments and

Forecasting Market Shares: A
Simultaneouos Approach Using Survey
Data
2001 Agee, Tom; Martin, Brett A. S.
Planned or Impulse Purchases? How to

Create Effective Infomercials
Is That Car Smiling at Me? Schema

Congruity as a Basis for Evaluating
2007 Aggarwa, Pankaj; McGill, Ann L.
Anthropomorphized Products
Role of Relationship Norms in Processing
2005 Aggarwal, Pankaj; Law, SharmisthaBrand Information
2006 Aggarwal, Pankaj; Zhang, Meng
When Brands Seem Human, Do Humans

Act Like Brands? Automatic Behavioral
Priming Effects of Brand
Anthropomorphism
The Moderating Effect of Relationship
Norm Salience on Consumers' Loss
Aversion
2004 Aggarwal, Pankaj
The Effects of Brand Relationship Norms

on Consumer Attitudes and Behavior
2012 Aggarwal, Pankaj; Mcgill, Ann L.
2010 Agrawal, Nidhi;

Emotional Compatibility and the

Effectiveness of Antidrinking Messages:
A Defensive Processing Perspective on
Duhachek, Adam Shame and Guilt
Motivated Reasoning in Outcome-Bias
Maheswaran, DurairEffects
The Effects of Self-Construal and
Maheswaran, DurairCommitment on Persuasion
Menon, Geeta; Aaker
Getting Emotional About Health
2009 Agrawal, Nidhi; Wan, Echo Wen
Regulating Risk or Risking Regulation?

Construal Levels and Depletion Effects
in the Processing of Health Messages
Curvilinear Effects of Consumer Loyalty

Determinants in Relational Exchanges
Examining the effect of salesperson
service behavior in a competitive
2007 Ahearne, Michael; Jelinek, Ronald; Jcontext
2005 Agustin, Clara; Singh, Jagdip
Why Are Some Salespeople Better at

2010 Ahearne, Michael; Lam, Son K; Mathi
Adapting to Organizational Change?
Intrafunctional Competitive Intelligence
and Sales Performance: A Social
2013 Ahearne, Michael; Lam, Son K.; Haya
Network Perspective
The Role of Consensus in Sales Team
2010 Ahearne, Michael; MacKenzie, ScottPerformance
Managing Sales Force Product
Perceptions and Control Systems in the
2010 Ahearne, Michael; Rapp, Adam; Hugh
Success of New Product Introductions
2006 Aherne, Aedh
Exploit the Levitt Write Cycle
Answering Questions about Questions: A
Persuasion Knowledge Perspective for
Understanding the Effects of Rhetorical
2004 Ahluwalia, Rohini; Burnkrant, RoberQuestions
2002 Ahluwalia, Rohini
Examination of Psychological Processes

Underlying Resistance to Persuasion
How Prevalent Is the Negativity Effect in
Consumer Environments?
How Far Can a Brand Stretch?

Understanding the Role of Self-Construal
2001 Ahmad, Rizal; Buttle, Francis
Customer retention: a potentially potent

marketing management strategy
2000 Ahmadi, Reza; Yang, B. Rachel
2000 Ahmed, Irfan
Parallel Imports: Challenges from

Unauthorized Distribution Channels
Listening to the Voice of the Customer:
16 Steps to a Successful Customer
Satisfaction Program
Consumers' Optimism Bias and

Responses to Risk Disclosures in Directto-Consumer ( DTC) Prescription Drug
Advertising: The Moderating Role of
2014 Ahn, Ho-Young (anthony); Park, Jin Subjective Health Literacy
Beyond the Extended Self: Loved
Objects and Consumers' Identity
2005 Ahuvia, Aaron C.
Narratives
An international perspective on luxury
2009 Aiello, Gaetano; Donvito, Raffaele; brand and country-of-origin effect
Trustmarks, Objective-Source Ratings,
and Implied Investments in Advertising:
Investigating Online Trust and the
Context-Specific Nature of Internet
2006 Aiken, K. Damon; Boush, David M. Signals
Decomposition of the Sales Impact of
2007 Ailawadi, Kusum L; Gedenk, Karen; Promotion-Induced
L
Stockpiling
2006 Ailawadi, Kusum


Promotion Profitability for a Retailer: The

Role of Promotion, Brand, Category, and
L; Harlam, Bari A; Store Characteristics
L; Pauwels, Koen; Private-Label Use and Store Loyalty
When Wal-Mart Enters: How Incumbent
Retailers React and How This Affects
L; Zhang, Jie; Kri Their Sales Outcomes
An Empirical Analysis of the
Determinants of Retail Margins: The Role
L.; Harlam, Bari of Store-Brand Share
Quantifying and Improving Promotion
L.; Harlam, Bari A Effectiveness at CVS
Retailer Promotion Pass-Through: A
Measure, Its Magnitude, and Its
L.; Harlam, Bari A.Determinants
Revenue Premium as an Outcome

2003 Ailawadi, Kusum L.; Neslin, Scott A Measure of Brand Equity
2001 Ailawadi, Kusum L.
The retail power-performance

conundrum: What have we learned?
Predicting Competitive Response to a

Major Policy Change: Combining Game2005 Ailwadi, Kusum L.; Kopalle, PravennTheoretic and Empirical Analyses
Modeling Movie Life Cycles and Market
2005 Ainslie, Andrew; Drze, Xavier; ZuShare
The Complexity of Context: A Service
Ecosystems Approach for International
2013 Akaka, Melissa Archpru; Vargo, StepMarketing
Brand Experience on the Pitch: How the
Sponsors Fared in the World Cup
Consumer Learning and Brand
Valuation: An Application on Over-the2004 Akura, M. Tolga; Gnl, Fsun
Counter Drugs
The Long-Term Stock Market Valuation of
2008 Aksoy, Lerzan; Cooil, Bruce; Groen Customer Satisfaction
An Exploratory Investigation of User
Involvement in New Service
2002 Alam, Ian
Development
2007 Akaoui, Joe
Brand strategies of Jordanian

telecommunications service providers
International Brand-Name
Standardization/Adaptation:
2002 Alashban, Aref A.; Hayes, Linda A.; Antecedents and Consequences
When Absence Begets Inference in
2004 Alba, Joseph W.; Cooke, Alan D. J. Conjoint Analysis
2011 Alamro, Ahmed; Rowley, Jennifer
Knowledge Calibration: What Consumers

2000 Alba, Joseph W.; Hutchinson, J. WesKnow and What They Think They Know
Smoking Behavior, Information Services,
and Consumption Values of Teenagers:
Implications for Public Policy and Other
2002 Albaum, Gerald; Baker, Kenneth G.;Intervention Failures
Adaptation of International Marketing
Strategy Components, Competitive
Advantage, and Firm Performance: A
2001 Albaum, Gerald; Tse, David K.
Study of Hong Kong Exporters
2010 Albers, Snke; Mantrala, Murali K; Sridhar, Shrihari
Television Attitudes and TV Types of
African-Americans, Latinos, and
2008 Albert, Terri C.; Jacobs, Randy D. Caucasians
Estimating Demand Heterogeneity Using

Aggregated Data: An Application to the
2009 Albuquerque, Paulo; Bronnenberg, B
Frozen Pizza Category
The Effect of Global Company Animosity
on Global Brand Attitudes in Emerging
and Developed Markets: Does Perceived
2013 Alden, Dana L.; Kelley, James B.; Rie
Value Matter?
A New Look at Husbands' and Wives'
2004 Alenezi, Mohammad; Walden, Micha
Time Allocation
As Time Goes By: Do Cold Feet Follow
Warm Intentions for Really New Versus
2008 Alexander, David L; Lynch, John G; Incrementally New Products?
The Social Influence of Brand
Community: Evidence from European
2005 Algesheimer, Ren; Dholakia, UtpCar Clubs
Market based organisational learning,
dynamic, and substantive capabilities:
2010 Ali, Sadaqat; Peters, Linda D.; He, an integrative framework
An organizational learning perspective
on conceptualizing dynamic and
2012 Ali, Sadaqat; Peters, Linda D.; Letti substantive capabilities
2012 Alison Jing Xu; Wyer Jr., Robert S.
The Role of Bolstering and

Counterarguing Mind-Sets in Persuasion
2006 Allan, David
Effects of Popular Music in Advertising

on Attention and Memory
2008 Allan, David

2001 Allaway, Arthur W.
A Content Analysis of Music Placement

in Prime-Time Television Advertising
New-Product Diffusion Models
Toward a Theory of Consumer Choice as

Sociohistorically Shaped Practical
Experience: The Fits-Like-a-Glove (FLAG)
2002 Allen, Douglas E.
Framework
The Interactive Effect of Cultural
Symbols and Human Values on Taste
2008 Allen, Michael W.; Gupta, Richa; M Evaluation
2012 Allenby, Greg
Modeling marketplace behavior
A Choice Model for Packaged Goods:
Dealing with Discrete Quantities and
2004 Allenby, Greg M.; Shively, Thomas S
Quantity Discounts
Word-of-Mouth Research: Principles and
2007 Allsop, Dee T.; Bassett, Bryce R.; H Applications.
Neuromarketers' profile: a study of
consumer neuroscience professionals'
2014 Almiron-Chamadoira, P.
backgrounds
Executive Insights: Franchising

Opportunities and Threats in Russia
Islamic branding: A conceptualization of
2010 Alserhan, Baker Ahmad
related terms
Branding capability of technology born
2010 Altshuler, Liliya; Tarnovskaya, Veronglobals
An Analysis of the Spanish Toy Sector
from a Dynamic Perspective on Product
2008 lvarez, Valle Santos; Merino, Teresa
Strategy
Garca
2002 Alwitt, Linda F.
Surviving in a Material World
2000 Alon, Ilan; Banai, Moshe
Biased but Efficient: An Investigation of

Coordination Facilitated by Asymmetric
2008 Amaldoss, Wilfred; Bettman, JamesDominance
2009 Amaldoss, Wilfred; Chuan He

2010 Amaldoss, Wilfred; He, Chuan
Direct-to-Consumer Advertising of
Prescription Drugs: A Strategic Analysis
Product Variety, Informative Advertising,
and Price Competition
Pricing of Conspicuous Goods: A

Competitive Analysis of Social Effects
Trading Up: A Strategic Analysis of
2008 Amaldoss, Wilfred; Jain, Sanjay
Reference Group Effects
2000 Amaldoss, Wilfred; Meyer, Robert J Collaborating to Compete
2005 Amaldoss, Wilfred; Jain, Sanjay
Collaborative Product and Market

Development: Theoretical Implications
2005 Amaldoss, Wilfred; Rapoport, Amnoand Experimental Evidence
Winning the Battle but Losing the War:
2011 Amar, Moty; Ariely, Dan; Ayal, Shaha
The Psychology of Debt Management
The Waste in Advertising Is the Part That
2004 Ambler, Tim; Hollier, E. Ann
Works
'Value-based marketing: Marketing
strategies for corporate growth and
2001 Ambler, Tim
shareholder value' (Book)
2005 Ambler, Tim
Maximizing Profitability and Return on

Investment: A Short Clarification on
Reinartz, Thomas, and Kumar
Executive Insights: Exploring the

Practical Effects of Country of Origin,
Animosity, and PriceQuality Issues:
Two Case Studies of Taiwan and Acer in
2005 Amine, Lyn S.; Chao, Mike C. H.; ArnChina
The Dissociation Between Monetary
2008 Amir, On; Ariely, Dan; Carmon, Ziv Assessment and Predicted Utility
Decisions by Rules: The Case of
Unwillingness to Pay for Beneficial
2007 Amir, On; Ariely, Dan
Delays
2008 Amir, On; Levav, Jonathan

2004 An Tien Hsieh; Wen Ting Chang
2004 Anand, Bharat N.; Shachar, Ron
Choice Construction Versus Preference

Construction: The Instability of
Preferences Learned in Context
The Effect of Consumer Participation on
Price Sensitivity
Brands as Beacons: A New Source of
Loyalty to Multiproduct Firms
Price Levels and Price Dispersion Within

and Across Multiple Retailer Types:
2004 Ancarani, Fabio; Shankar, VenkatesFurther Evidence and Extension
Symbian: Customer Interaction Through
Collaboration and Competition in a
2003 Ancarani, Fabio; Shankar, VenkatesConvergent Industry
Creating and Nurturing a Premier E2000 Anderson, Dick
Business
How Sales Taxes Affect Customer and
Firm Behavior: The Role of Search on the
2010 Anderson, Eric T; Fong, Nathan M; Internet
The Option Value of Returns: Theory and
2009 Anderson, Eric T.; Hansen, Karsten Empirical Evidence
Coordinating Price Reductions and
2004 Anderson, Eric T.; Inseong Song
Coupon Events
Advertising in a Competitive Market: The
Role of Product Standards, Customer
2013 Anderson, Eric T.; Simester, Dunca Learning, and Switching Costs
Are Sale Signs Less Effective When More
2001 Anderson, Eric T.; Simester, DuncanProducts Have Them?
Research Note: Price Discrimination as
an Adverse Signal: Why an Offer to
2001 Anderson, Eric T.; Simester, DuncanSpread Payments May Hurt Demand
Long-Run Effects of Promotion Depth on
New Versus Established Customers:
2004 Anderson, Eric T.; Simester, DuncanThree Field Studies
Does Demand Fall When Customers
Perceive That Prices Are Unfair? The
2008 Anderson, Eric T.; Simester, DuncanCase of Premium Pricing for Large Sizes
2008 Anderson, Erin
2009 Anderson, Eugene

2006 Anderson, Keith B
The Salesperson as Outside Agent or

Employee: A Transaction Cost Analysis
Does Customer Satisfaction Matter to
Investors? Findings from the Bond
W; Mansi, SattarMarket
The Formation of Market-Level
W.; Salisbury, Li Expectations and Its Covariates
W.
Linking Service and Finance
Who Are the Victims of Identity Theft?
The Effect of Demographics
The Costs and Benefits of Do-Not-Call

Regulations: A Comment on Beard and
Abernethy's Consumer Prices and
the Federal Trade Commission's Do2007 Anderson, Keith B
Not-Call Program
A Coconstructed World: Adolescent Self2012 Anderson, Laurel; McCabe, Debora Socialization on the Internet
2001 Anderson, Michael H.; Jackson, Ra A Reconsideration of Rent-to-Own
Targeting Financial Management Training
2004 Anderson, Steven G.; Min Zhan; Scot
at Low-Income Audiences
Patterns of capability acquisition in
2004 Andersson, Per; Kaplan, Michael
electronic commerce
Planned Versus Actual Betting in
2009 Andrade, Eduardo B; Iyer, Ganesh Sequential Gambles
On the Consumption of Negative
2007 Andrade, Eduardo B.; Cohen, Joel BFeelings
2009 Andrade, Eduardo B.; Ho, Teck-HuaGaming Emotions in Social Interactions
Behavioral Consequences of Affect:
Combining Evaluative and Regulatory
2005 Andrade, Eduardo B.
Mechanisms
2012 Andreasen, Alan R

2002 Andreasen, Alan R.
Rethinking the Relationship Between

Social/Nonprofit Marketing and
Commercial Marketing
Marketing Social Marketing in the Social
Change Marketplace
Marketing Scholarship, Intellectual
Leadership, and the Zeitgeist
Blink: The Power of Thinking Without

Thinking/The Tipping Point: How Little
Things Can Make a Big
Difference/Freakonomics: A Rogue
Economist Explores the Hidden Side of
Everything
Is Simpler Always Better? Consumer
Evaluations of Front-of-Package Nutrition
2011 Andrews, J. Craig; Burton, Scot; Ke Symbols
Consumer Research Needs from the
Food and Drug Administration on Front2014 Andrews, J. Craig; Chung-Tung Jordaof-Package Nutritional Labeling
The Nutrition Elite: Do Only the Highest
Levels of Caloric Knowledge, Obesity
Knowledge, and Motivation Matter in
Processing Nutrition Ad Claims and
2009 Andrews, J. Craig; Netemeyer, RichDisclosures?
Understanding Adolescent Intentions to

Smoke: An Examination of Relationships
Among Social Influence, Prior Trial
Behavior, and Antitobacco Campaign
2004 Andrews, J. Craig; Netemeyer, Richa
Advertising
Hierarchical Bayes Versus Finite Mixture
Conjoint Analysis Models: A Comparison
of Fit, Prediction, and Partworth
2002 Andrews, Rick L.; Ansari, Asim; CurRecovery
2002 Andrews, Rick L.

2003 Andrews, Rick L.
Market Response Models: Econometric

and Time Series Analysis
Enriching Scanner Panel Models with
Choice Experiments
More than Just "Snap, Crackle, and Pop".

"Draw, Write, and Tell": An Innovative
2013 Angell, Robert J.; Angell, Catherine Research Method with Young Children
2002 Anholt, Simon
Foreword
2002 Anholt, Simon
2005 Anholt, Simon
2010 Anisimova, Tatiana
Nation Branding: A continuing theme

Anholt Nation Brands Index: How Does
the World See America?
Corporate brand: The companycustomer misalignment and its
performance implications
A Hierarchical Bayesian Methodology for

Treating Heterogeneity in Structural
2000 Ansari, Asim; Jedidi, Kamel; Jagpal Equation Models
Modeling Multiple Relationships in Social
2011 Ansari, Asim; Koenigsberg, Oded; St
Networks
2008 Ansari, Asim; Mela, Carl F; Neslin, Customer Channel Migration
Why a Brand's Most Valuable Customer
2002 Anschuetz, Ned
Is the Next One It Adds
The battle of brands in the Swedish
market for consumer packaged food: A
cross-category examination of brand
2008 Anselmsson, Johan; Johansson, Ulf; preference and liking
The Labor of Lies: How Lying for Material
Rewards Polarizes Consumers' Outcome
2012 Anthony, Christina I.; Cowley, Eliza Satisfaction
How Does Enforcement Deter Gray
2006 Antia, Kersi D.; Bergen, Mark E.; DuMarket Incidence?
Conflict Management and Outcomes in
Franchise Relationships: The Role of
2013 Antia, Kersi D.; Xu (vivian) Zheng; FRegulation
Integrating service and design: the
influences of organizational and
communication factors on relative
2008 Antioco, Michael; Moenaert, Rudy K.
product and service characteristics
Organizational antecedents to and

consequences of service business
orientations in manufacturing
2008 Antioco, Michael; Moenaert, Rudy K.
companies
Take Your Pick: Kate Moss or the Girl
Next Door? The Effectiveness of
2012 Antioco, Michael; Smesters, Dirk; L Cosmetics Advertising
2007 Appiah, Osei
The Effectiveness of "Typical-User"

Testimonial Advertisements on Black
and White Browsers' Evaluations of
Products on Commercial Websites: Do
They Really Work?
Examining the Spacing Effect in

Advertising: Encoding Variability,
Retrieval Processes, and Their
2005 Appleton-Knapp, Sara L.; Bjork, Ro Interaction
Spatiotemporal Allocation of Advertising
2012 Aravindakshan, Ashwin; Peters, KayBudgets
Examining the information value of
virtual communities: Factual versus
2013 Archer-Brown, Chris; Piercy, Niall; opinion-based message content
The Proposition-Probability Model of
Argument Structure and Message
2002 Areni, Charles S.
Acceptance
The duality of decisions and the case for
2012 Arens, Zachary; Rust, Roland
impulsiveness metrics
Positive Consumer Contagion:
Responses to Attractive Others in a
2008 Argo, Jennifer J; Dahl, Darren W; M Retail Context
2010 Argo, Jennifer J; Popa, Monica; Smi The Sound of Brands
When Do Consumers Eat More?? The
Role of Appearance Self-Esteem and
2012 Argo, Jennifer J; White, Katherine Food Packaging Cues
The Influence of a Mere Social Presence
2005 Argo, Jennifer J.; Dahl, Darren W.; in a Retail Context
Consumer Contamination: How
Consumers React to Products Touched
2006 Argo, Jennifer J.; Dahl, Darren W.; by Others
Meta-Analyses of the Effectiveness of
2004 Argo, Jennifer J.; Main, Kelley J.
Warning Labels
Stigma by Association in Coupon
Redemption: Looking Cheap because of
2008 Argo, Jennifer J.; Main, Kelley J.
Others
Fact or Fiction: An Investigation of
Empathy Differences in Response to
2008 Argo, Jennifer J.; Rui (Juliet) Zhu; D Emotional Melodramatic Entertainment
Are White Lies as Innocuous as We
2012 Argo, Jennifer J.; Shiv, Baba
Think?
Social Comparison Theory and

Deception in the Interpersonal Exchange
2006 Argo, Jennifer J.; White, Katherine; of Consumption Information
Structure in product line management:
The role of formalization in service
2007 Argouslidis, Paraskevas C.; Baltas, elimination decisions
Understanding the Role of Preference
Revision and Concession in Group
2002 Aribarg, Anocha; Arora, Neeraj; BodDecisions
Interbrand Variant Overlap: Impact on
Brand Preference and Portfolio Profit
Brand Portfolio Promotions
Category-Based Screening in Choice of
2009 Aribarg, Anocha; Foutz, Natasha Z Complementary Products
Raising the BAR: Bias Adjustment of
2010 Aribarg, Anocha; Pieters, Rik; WedeRecognition Tests in Advertising
Sequential Choice in Group Settings:
Taking the Road Less Traveled and Less
2000 Ariely, Dan; Levav, Jonathan
Enjoyed
Controlling the Information Flow: Effects
on Consumers' Decision Making and
2000 Ariely, Dan
Preferences
2008 Aribarg, Anocha; Arora, Neeraj
2008 Aribarg, Anocha; Arora, Neeraj
2003 Armstrong, J. Scott; Clark, Terry
How To Be Less Persuaded or More

Persuasive: Review of Age of
Propaganda: The Everyday Use and
Abuse of Persuasion
2012 Armstrong, J. Scott; Green, Kesten Should We Put a Price on Free Speech?
Using Quasi-Experimental Data To
Develop Empirical Generalizations For
2009 Armstrong, J. Scott; Patnaik, Sande Persuasive Advertising
Do Chinese Trust Chinese? A Study of
2001 Armstrong, Robert W.; Siew Min YeeChinese Buyers and Sellers in Malaysia
The Effects of Direct Marketing
Techniques on Performance: An
2001 Arnold, Mark J.; Tapp, Shelley R.
Application to Arts Organizations
Hometown ideology and retailer
legitimation: The institutional semiotics
2001 Arnold, Stephen J.; Kuzinets, Rober of Wal-Mart flyers
Pro bono service sheds new light into
2011 Arnold, Stewart L.; Nguyen, Doan T.commercial friendship
A Theory of Shopping/Shopping, Place,
2000 Arnould, Eric
and Identity
Dynamic Transformations for Base-of2005 Arnould, Eric J.; Mohr, Jakki J.
the-Pyramid Market Clusters
2006 Arnould, Eric J.; Price, Linda L.
Market-Oriented Ethnography Revisited

Consumer Culture Theory (CCT): Twenty
2005 Arnould, Eric J.; Thompson, Craig J. Years of Research
2000 Arnould, Eric J.
The Ethnographer's Method
2001 Arnould, Eric J.
Ethnography, Export Marketing Policy,

and Economic Development in Niger
2007 Arora, Neeraj; Henderson, Ty
Embedded Premium Promotion: Why It

Works and How to Make It More Effective
2001 Arora, Neeraj; Huber, Joel

2013 Arsel, Zeynep; Bean, Jonathan
Improving Parameter Estimates and

Model Prediction by Aggregate
Customization in Choice Experiments
Taste Regimes and Market-Mediated
Practice
Demythologizing Consumption
Practices: How Consumers Protect Their
Field- Dependent Identity Investments
2011 Arsel, Zeynep; Thompson, Craig J. from Devaluing Marketplace Myths
2006 Arvidsson, Adam
Brand value
The Bright Side of Supplier
2007 Arya, Anil; Mittendorf, Brian; Sappi Encroachment
Benefits of Channel Discord in the Sale
2006 Arya, Anil; Mittendorf, Brian
of Durable Goods
The State of Research Methods in
Personal Selling and Sales Management
2012 Asare, Anthony K.; Yang, Jing; Ale Literature
When Talk Is 'Free': The Effect of Tariff
Structure on Usage Under Two- and
2012 Ascarza, Eva; Lambrecht, Anja; VilcThree-Part Tariffs
2001 asdfas; Coulter, Ron
High Visibility (Book Review)
Return on marketing investment: the
2007 Ashill, Nicholas
new marketing paradigm
Factors influencing boundary spanner
stress and subsequent managerial
intervention: an exploratory
2001 Ashill, Nicholas J.; Meadows, Steph investigation
The Effect of Management Commitment
to Service Quality on Frontline
Employees' Job Attitudes, Turnover
Intentions and Service Recovery
Performance in a New Public
2008 Ashill, Nicholas J.; Rod, Michel; Car Management Context
Regulatory Perceptions of Marketing:
Interpreting U.K. Competition Authority
2008 Ashton, John K; Pressey, Andrew D Investigations from 1950 to 2005
Postassimilationist Ethnic Consumer
2005 Askegaard, Sren; Arnould, Eric J. Research: Qualifications and Extensions
Business model innovation vs
replication: financial performance
2010 Aspara, Jaakko; Hietanen, Joel; Tik implications of strategic emphases
Adoption of corporate branding by

managers: Case of a Nordic business-to2008 Aspara, Jaakko; Tikkanen, Henrikki business company
Consumer Surveys vs. Electronic
2002 Assael, Henry; Poltrack, David F. Measures for Single-Source Data
Using Viewer Attitudes to Evaluate TV
2006 Assael, Henry; Poltrack, David F. Program Effectiveness
Shining in the Center: Central Gaze
2012 Atalay, A. Selin; Bodur, H. Onur; RaCascade Effect on Product Choice
Consumer Packaged Goods in France:
National Brands, Regional Chains, and
2007 Ataman, M. Berk; Mela, Carl F; Van Local Branding
2008 Ataman, M. Berk; Mela, Carl F.; vanBuilding Brands
The Long-Term Effect of Marketing
2010 Ataman, M. Berk; Van Heerde, Harald
Strategy on Brand Sales
The role of resources in achieving target
2007 Attia, Samaa Taher; Hooley, Graha competitive positions
Exploratory and Exploitative Learning in
New Product Development: A Social
Capital Perspective on New Technology
2007 Atuahene-Gima, Kwaku; Murray, Jan
Ventures in China
Antecedents and Outcomes of Marketing
2004 Atuahene-Gima, Kwaku; Murray, Jan
Strategy Comprehensiveness
Resolving the CapabilityRigidity
2005 Atuahene-Gima, Kwaku
Paradox in New Product Innovation
Luxury brand marketing -- The
2009 Atwal, Glyn; Williams, Alistair
experience is everything!
Avoiding Potential Traps in Fair Trade
Marketing: A Social Representation
2008 Audebrand, Luc K.; Iacobus, AdrianPerspective
A re-examination of the generalizability
of the Aaker brand personality
2003 Austin, Jon R.; Siguaw, Judy A.; Mattmeasurement framework
Leveraging Crowdsourced Peer-To-Peer
Assessments to Enhance the Case
2014 Avery, Jill
Method of Learning
Credit Scoring and Its Effects on the
2009 Avery, Robert B.; Brevoort, KennethAvailability and Affordability of Credit
Raising Red Flags: The Change in
Deceptive Advertising of Weight Loss
Products After the Federal Trade
2013 Avery, Rosemary J; Cawley, John H;Commission's 2003 Red Flag Initiative
Verisimilitude or Advertising? Brand
2000 Avery, Rosemary J.; Ferraro, Roselli Appearances on Prime-Time Television
How Regulatory Fit Affects Value in
2006 Avnet, Tamar; Higgins, E. Tory
Consumer Choices and Opinions
Response to Comments on "How

Regulatory Fit Affects Value in Consumer
2006 Avnet, Tamar; Higgins, E. Tory
Choices and Opinions"
Consumers' Trust in Feelings as
2012 Avnet, Tamar; Pham, Michel Tuan; Information
2014 Aydinli, Aylin; Bertini, Marco; Lamb Price Promotion for Emotional Impact
Guiltless Gluttony: The Asymmetric
Effect of Size Labels on Size Perceptions
2013 Aydinolu, Nilfer Z.; Krishna, and Consumption
Setting the Theoretical Foundations of
Importing Research: Past Evaluation and
2012 Aykol, Bilge; Leonidou, Leonidas C; Future Perspectives
Do brand personality scales really
2003 Azoulay, Audrey; Kapferer, Jean-Nomeasure brand personality?
The Effect of Management Commitment
to Service Quality on Employees'
2003 Babakus, Emin; Yavas, Ugur; KarateAffective and Performance Outcomes
Family Decision Making and Resource
2012 Babiarz, Patryk; Robb, Cliff A.; Wo Protection Adequacy
Representing the Perceived Ethical Work
2000 Babin, Barry J.; Boles, James S.; Ro Climate Among Marketing Employees
Commitment and Behavior Change:
2013 Baca-Motes, Katie; Brown, Amber; Gn
Evidence from the Field
2014 Bacile, Todd; Hoffacker, Charles; Wh
Emerging Challenges in Social Media
Consumer Perspectives on
Standardization in International
2001 Backhaus, Klaus; Mhlfeld, KatrinAdvertising: A Student Sample
Transference and congruence effects on
purchase intentions in online stores of
multi-channel retailers: initial evidence
2012 Badrinarayanan, Vishag; Becerra, from the U.S. and South Korea
Chocolate Cake Please! Why Do
Consumers Indulge More When It Feels
2011 Bagchi, Rajesh; Block, Lauren G
More Expensive?
The Effect of Red Background Color on
Willingness-to-Pay: The Moderating Role
2013 Bagchi, Rajesh; Cheema, Amar
of Selling Mechanism
Illusionary Progress in Loyalty Programs:
Magnitudes, Reward Distances, and
2013 Bagchi, Rajesh; Xingbo Li
Step-Size Ambiguity
Specification, evaluation, and
interpretation of structural equation
2012 Bagozzi, Richard; Yi, Youjae
models
Intentional Social Action in Virtual
2002 Bagozzi, Richard P.; Dholakia, UtpalCommunities
On the Concept of Intentional Social
2000 Bagozzi, Richard P.
Action in Consumer Behavior
Financial Value of Brands in Mergers and

Acquisitions: Is Value in the Eye of the
2008 Bahadir, S. Cem; Bharadwaj, Sundar
Beholder?
2013 Bahl, Shalini; Milne, George R.; R
2010 Bahl, Shalini; Milne, George R.
2006 Bakamitsos, Georgios A.
Mindfulness: A Long-Term Solution for

Mindless Eating by College Students
Talking to Ourselves: A Dialogical
Exploration of Consumption Experiences
A Cue Alone or a Probe to Think? The
Dual Role of Affect in Product
Evaluations
NAUJO PREKES ENKLO STIPRI

ASOCIACIJ PIRKJUI SUKRIMAS,
POZICIONUOJANT NAUJO MAISTO
2014 Bakanauskas, Arvydas; Vanagien,
PRODUKTO VERT. (Lithuanian)
Using the Life Course Paradigm to
Explain Mechanisms That Link Family
2013 Baker, Andrew; Mathur, Anil; ChoonDisruptions to Compulsive Buying
Materialism and Life Satisfaction: The
2013 Baker, Andrew M.; Moschis, GeorgeRole of Stress and Religiosity
The Influence of Multiple Store
Environment Cues on Perceived
Merchandise Value and Patronage
2002 Baker, Julie; Parasuraman, A.; GrewIntentions
How consumer shopping orientation
influences perceived crowding,
2012 Baker, Julie; Wakefield, Kirk
excitement, and stress at the mall
Country of origin as a source of
2002 Baker, Michael J.; Ballington, Lorna competitive advantage
Consumer Vulnerability as a Shared
Experience: Tornado Recovery Process in
2007 Baker, Stacey Menzel; Hunt, David Wright,
M
Wyoming
Marketing and Public Accommodation: A
Retrospective on Title III of the
2001 Baker, Stacey Menzel; Kaufman-ScaAmericans with Disabilities Act
Marketplace Experiences of Consumers
with Visual Impairments: Beyond the
2001 Baker, Stacey Menzel; Stephens, De
Americans with Disabilities Act
Introduction to the Special Issue on
2009 Baker, Stacey Menzel
Consumption Constraints
Vulnerability and Resilience in Natural
Disasters: A Marketing and Public Policy
2009 Baker, Stacey Menzel
Perspective
Individual differences in perceptions of

service failure and recovery: the role of
2008 Baker, Thomas L.; Meyer, Tracy; Jo race and discriminatory bias
Children's Responses to Gender-Role
2008 Bakir, Aysen; Blodgett, Jeffrey G.; Stereotyped Advertisements
2009 Bakir, Aysen

2000 Bakos, Yannis; Brynjolfsson, Erik
"Some Assembly Required": Comparing

Disclaimers in Children's TV Advertising
in Turkey and the United States
Bundling and Competition on the
Internet
Domestic Country Bias, Country-ofOrigin Effects, and Consumer

Ethnocentrism: A Multidimensional
2004 Balabanis, George; Diamantopoulo Unfolding Approach
Brand Origin Identification by
2008 Balabanis, George; Diamantopoulo Consumers: A Classification Perspective
Gains and Losses from the
Misperception of Brand Origin: The Role
of Brand Strength and Country-of-Origin
2011 Balabanis, George; Diamantopoulo Image
A Conceptual Stress-Coping Model of
Factors Influencing Marketplace
Engagement of Visually Impaired
2012 Balabanis, George; Mitchell, VincenConsumers
Limited Edition Products: When and
2009 Balachander, Subramanian; Stock, When Not to Offer Them
The Impact of High-Quality Firm
Achievements on Shareholder Value:
Focus on Malcolm Baldrige and J. D.
2005 Balasubramanian, Siva K.; Mathur, Power and Associates Awards
2006 Balasubramanian, Siva K.
From the Web Editor: Improvements to

the Journal of Marketing Web Site
Exploring the Implications of M2002 Balasubramanian, Sridhar; Peterson,

Commerce for Markets and Marketing
Consumers in a multichannel
environment: Product utility, process
2005 Balasubramanian, Sridhar; Raghuna
utility, and channel choice
2000 Balazs, Anne L.; Crittenden, VictoriaExpenditures of Older Americans (Book)
STATISTICAL ANALYSIS WITH MISSING
2003 Ball, Dwayne; Franke, George R.; DDATA, 2d ed
The service-dominant logic and the
2008 Ballantyne, David; Varey, Richard J.future of marketing
2006 Ballantyne, Ronnie; Warren, Anne; The evolution of brand choice
The Crown as a corporate brand:
2006 Balmer, John M T; Greyser, StephenInsights from monarchies
2011 Balmer, John M T
2010 Balmer, John M. T.
2010 Balmer, John M. T.

2001 Baltas, George
Corporate heritage brands and the

precepts of corporate heritage brand
management: Insights from the British
Monarchy on the eve of the royal
wedding of Prince William (April 2011)
and Queen Elizabeth II's Diamond
Jubilee (1952-2012)
The BP Deepwater Horizon dbcle
and corporate brand exuberance
Explicating corporate brands and their
management: Reflections and directions
from 1995
The Effects of Nutrition Information on
Consumer Choice
Recent Legal and Regulatory

Developments in Slotting Allowances
2002 Balto, David
and Category Management
Emerging Antitrust Issues in Electronic
2000 Balto, David A.
Commerce
2001 Balto, David A.
Supermarket Merger Enforcement
Advertising Competition Under
2003 Banerjee, Bibek; Bandyopadhyay, SConsumer Inertia
Corporate Environmentalism:
Antecedents and Influence of Industry
2003 Banerjee, Subhabrata Bobby; Iyer, Type
Market expansion strategy-performance
2010 Bang, Vasant V.; Joshi, Sharad L. relationship
Market expansion strategy reasons
for and against: what do managers in
2012 Bang, Vasant Vijay; Joshi, Sharad L.India think?
Reputation in Marketing Channels:
Repeated-Transactions Bargaining with
2002 Banks, Darryl T.; Hutchinson, J. WesTwo-Sided Uncertainty
A Three-Component Model of Customer
2004 Bansal, Harvir S.; Irving, P. G.; TayloCommitment to Service Providers
"Migrating" to New Service Providers:
Toward a Unifying Framework of
2005 Bansal, Harvir S.; Taylor, Shirley F. Consumers' Switching Behaviors
Creating New Brand Names: Effects of
Relevance, Connotation, and
2008 Bao, Yeqing; Shao, Alan T.; Rivers, Pronunciation
Product Strategy for Innovators in
2004 Baohong Sun; Jinhong Xie; Cao, H. Markets with Network Effects
Promotion Effect on Endogenous
2005 Baohong Sun
Consumption
2006 Baohong Sun
Dynamic Structural Consumer Models

and Current Marketing Issues
Technology Innovation and Implications

for Customer Relationship Management
Broadcasting and Narrowcasting: How
Audience Size Affects What People
2014 Barasch, Alixandra; Berger, Jonah Share
2012 Bardhi, Fleura; Eckhardt, Giana M.; Liquid Relationship to Possessions
Access-Based Consumption: The Case of
2012 Bardhi, Fleura; Eckhardt, Giana M. Car Sharing
2006 Baohong Sun
2003 Barela, Mark J.
2002 Bargh, John A.
Executive Insights: United Colors of

Benetton -- From Sweaters to Success:
An Examination of the Triumphs and
Controversies of a Multinational Clothing
Company
Losing Consciousness: Automatic
Influences on Consumer Judgment,
Behavior, and Motivation
Opportunism as the Inhibiting Trigger for

Developing Long-Term-Oriented Western
ExporterHong Kong Importer
2010 Barnes, Bradley R; Leonidou, Leonid
Relationships
Who Are You Calling Old? Negotiating
Old Age Identity in the Elderly
2013 Barnhart, Michelle; PEALOZA, Li Consumption Ensemble
2004 Barocci, Robert L.
Presidentorial
Cognitive Biases, Cognitive Limits, and
2004 Baron, Jonathan
Risk Communication
Does Exclusivity Always Pay Off?
Exclusive Price Promotions and
2010 Barone, Michael J; Roy, Tirthankar Consumer Response
The Innovator's License: A Latitude to
2013 Barone, Michael J.; Jewell, Robert DDeviate from Category Norms
Consumer Response to Retailers' Use of
2004 Barone, Michael J.; Manning, Kennet
Partially Comparative Pricing
The Influence of Positive Mood on Brand
2000 Barone, Michael J.; Miniard, Paul W Extension Evaluations
The Influence of Cause-Related
Marketing on Consumer Choice: Does
2000 Barone, Michael J.; Miyazaki, Anthon
One Good Turn Deserve Another?
2012 Barroso, Alicia; Llobet, Gerard

2002 Barry, Thomas E.
Advertising and Consumer Awareness of

New, Differentiated Products
In Defense of the Hierarchy of Effects: A
Rejoinder to Weilbacher
Are the Drivers and Role of Online Trust

the Same for All Web Sites and
Consumers? A Large-Scale Exploratory
2005 Bart, Yakov; Shankar, Venkatesh; Su
Empirical Study
Which Products Are Best Suited to

Mobile Advertising? A Field Study of
Mobile Display Advertising Effects on
2014 Bart, Yakov; Stephen, Andrew T.; SaConsumer Attitudes and Intentions
On Intertemporal Selfishness: How the
Perceived Instability of Identity
2011 Bartels, Daniel M.; Urminsky, Oleg Underlies Impatient Consumption
2003 Bartfeld, Judi

2011 Barwibe, Patrick; Meehan, Sen
The role of social identity and attitudes

toward sustainability brands in buying
behaviors for organic products
Single Mothers, Emergency Food
Assistance, and Food Stamps in the
Welfare Reform Era
Customer Insights that Matter
2002 Barwise, Patrick; Strong, Colin
Permission-Based Mobile Advertising
2011 Bartels, Jos; Hoogendam, Karen
Why Feasibility Matters More to Gift

Receivers than to Givers: A Construal2014 Baskin, Ernest; Wakslak, Cheryl J. Level Approach to Gift Giving
Licensed extensions -- Stretching to
2004 Bass, Adam
communicate
Wearout Effects of Different Advertising
Themes: A Dynamic Bayesian Model of
2007 Bass, Frank M.; Bruce, Norris; Majum
the Advertising-Sales Relationship
Generic and Brand Advertising
2005 Bass, Frank M.; Krishnamoorthy, AnStrategies in a Dynamic Duopoly
Some History of the TIMS/INFORMS
College on Marketing as Related to the
2001 Bass, Frank M.
Development of Marketing Science
Indirect Network Externality Effects on
2003 Basu, Amiya; Mazumdar, Tridib; Raj,Product Attributes
Impact of Customer Knowledge
2009 Basu, Amiya; Vitharana, Padmal
Heterogeneity on Bundling Strategy
How Critical Are Critical Reviews? The
Box Office Effects of Film Critics, Star
2003 Basuroy, Suman; Chatterjee, SubimPower, and Budgets
An Empirical Investigation of Signaling in
2006 Basuroy, Suman; Desai, Kalpesh Kathe Motion Picture Industry
Investment Decisions for Retirement
2010 Bateman, Hazel; Louviere, Jordan; TSavings
The Roles of Gender and Motivation as
Moderators of the Effects of Calorie and
Nutrient Information Provision on Away2009 Bates, Kenneth; Burton, Scot; Howle
from-Home Foods
Exposure to Paid Advertising and
2000 Bates, Nancy; Buckley, Sara K.
Returning a Census Form
Telemarketing and the TCPA: Let the

2003 Batista, Paul J.; Olazbal, Ann Mo Seller Beware
2012 Batra, Rajeev; Ahuvia, Aaron; Bagoz
Brand Love
Brand Extension Strategy Planning:
Empirical Estimation of
BrandCategory Personality Fit and
2010 Batra, Rajeev; Lenk, Peter; Wedel, Atypicality
2000 Batra, Rajeev; Sinha, Indrajit
Consumer-Level Factors Moderating The

Success Of Private Label Brands
2003 Batra, Rajeev; Tse, David
Foreword to the Special Issue on

Marketing in Transitional Economies
Welfare to Well-Being Framework for

2000 Bauer, Jean W.; Braun, Bonnie; Olson
Research, Education, and Outreach
Managerial decision making in customer
2013 Bauer, Johannes; Schmitt, Philipp; M
management: adaptive, fast and frugal?
An Evaluation of Journals Used in
2005 Bauerly, Ronald J.; Johnson, Don T. Doctoral Marketing Programs
Yielding to Temptation: Self-Control
Failure, Impulsive Purchasing, and
2002 Baumeister, Roy F.
Consumer Behavior.
2003 Baumgartner, Hans; Pieters, Rik
The Structural Influence of Marketing

Journals: A Citation Analysis of the
Discipline and Its Subareas Over Time
An Extended Paradigm for Measurement

Analysis of Marketing Constructs
2006 Baumgartner, Hans; Steenkamp, Jan
Applicable to Panel Data
2002 Baumgartner, Hans
Toward a Personology of the Consumer
2004 Bawa, Kapil; Shoemaker, Robert
The Effects of Free Sample Promotions

on Incremental Brand Sales
The Value of Information in an Online

2003 Baye, Michael R.; Morgan, John; SchConsumer Electronics Market
Temporal Price Dispersion: Evidence
from an Online Consumer Electronics
2004 Baye, Michael R.; Morgan, John; SchMarket
Truth or Consequences: An Analysis of
Vaporware and New Product
2001 Bayus, Barry L.; Jain, Sanjay; Rao, Announcements
2001 Bazerman, Max H.
Consumer Research for Consumers
Does Advertising on Television Cause
Childhood Obesity? A Longitudinal
2013 Beales III, J. Howard; Kulick, Robert Analysis
The Federal Trade Commission's Use of
Unfairness Authority: Its Rise, Fall, and
2003 Beales III, J. Howard
Resurrection
2001 Beard, Fred K.; Koanghyub Kim

2002 Beard, Fred K.
2008 Beard, Fred K.
Linking the Use of Advertising Agency

Review Consultants to Agency Search
Outcomes
Exploring the Use of Advertising Agency
Review Consultants
How Products and Advertising Offend
Consumers
Costs and Benefits of the Federal Trade

Commission's Do-Not-Call Regulations: A
2007 Beard, T. Randolph; Abernethy, AveSecond Look and Reply to Anderson
Consumer Prices and the Federal Trade
Commission's Do-Not-Call
2005 Beard, T. Randolph; Abernethy, AveProgram
How low spending control harms
2012 Bearden, William; Haws, Kelly
consumers
Consumer Self-Confidence: Refinements
2001 Bearden, William O.; Hardesty, Daviin Conceptualization and Measurement
A Measure of Long-Term Orientation:
2006 Bearden, William O.; Money, R. Bruc
Development and Validation
The Influence of Ethnic Identification in
2010 Becerra, Enrique P.; Korgaonkar, Pr Digital Advertising
The Impact of the Prechoice Process on
2005 Bechwati, Nada Nasr; Siegal, WendProduct Returns
From brand vision to brand evaluation:
The strategic process of growing and
2011 Becker, Christian
strengthening brands
A Cross-Cultural Examination of
Corporate Social Responsibility
Marketing Communications in Mexico
and the United States: Strategies for
2011 Becker-Olsen, Karen L; Taylor, CharlGlobal Brands
Unpacking My Library: The Marketing
Professor in the Age of Electronic
2002 Bekl, Russell W.
Reproduction
The Best of Both Worlds? Effects of
Attribute-Induced Goal Conflict on
2012 Belei, Nina; Geyskens, Kelly; Gouk Consumption of Healthful Indulgences
It's a brand new world: Teaching brand
2011 Belei, Nina; Noteborn, Gwen; de Rumanagement in virtual environments
2010 Belk, Russell
Sharing
The Fire of Desire: A Multisited Inquiry
2003 Belk, Russell W.; Ger, Guliz; Askeg into Consumer Passion
2013 Belk, Russell W.
Extended Self in a Digital World
From Point of Purchase to Path to
Purchase: How Preshopping Factors
2011 Bell, David R; Corsten, Daniel; Kno Drive Unplanned Buying
Recovering Stockkeeping-Unit-Level
Preferences and Response Sensitivities
from Market Share Models Estimated on
2005 Bell, David R.; Bonfrer, Andr; C Item Aggregates
Price Competition Under Stockpiling and
2002 Bell, David R.; Iyer, Ganesh; Padm Flexible Consumption
2000 Bell, David R.; Lattin, James M.
Looking for Loss Aversion in Scanner

Panel Data: The Confounding Effect of
Price Response Heterogeneity
Customer Relationship Dynamics:

Service Quality and Customer Loyalty in
the Context of Varying Levels of
2005 Bell, Simon J.; Auh, Seigyoung; SmaCustomer Expertise and Switching Costs
Salesperson learning, organizational
2010 Bell, Simon J.; Meng, Blent;
learning, and retail store performance
Schools of Thought in Organizational
2002 Bell, Simon J.; Whitwell, Gregory J. Learning
The Red Sneakers Effect: Inferring
Status and Competence from Signals of
2014 Bellezza, Silvia; Gino, Francesca; K Nonconformity
Brand Tourists: How NonCore Users
Enhance the Brand Image by Eliciting
2014 Bellezza, Silvia; Keinan, Anat
Pride
Designing marketplaces of the artificial
with consumers in mind: Four
approaches to understanding consumer
2006 Bellman, Steven; Johnson, Eric J.; behavior in electronic environments
Does Accommodating a Self-Serving
Partner in an International Marketing
2010 Bello, Daniel C.; Katsikeas, Consta Alliance Pay Off?
Coping With Sales Call Anxiety: The Role
of Sale Perseverance and Task
2006 Belschak, Frank; Verbeke, Willem; BConcentration Strategies
Relationship between Tobacco
Advertising and Youth Smoking:
Assessing the Effectiveness of a SchoolBased, Antismoking Intervention
2001 Beltramini, Richard F.; Bridge, Patri Program
2011 Beltramini, Richard F.
From Platitudes to Principles
Letting Good Opportunities Pass Us By:
Examining the Role of Mind-Set during
2010 Belyavsky Bayuk, Julia; JaniszewskiGoal Pursuit
The Impact of Heterogeneity and IllConditioning on Diffusion Model
2002 Bemmaor, Albert C.; Lee, JanghyukParameter Estimates
The Impact of Disparate Levels of

Marketplace Inclusion on Consumer2013 Bennett, Aront Marie; Hill, RonalBrand Relationships
Is loyalty driving growth for the brand in
front? A two-purchase analysis of car
2010 Bennett, Dag; Graham, Charles
category dynamics in Thailand
The brand loyalty life cycle: Implications
2005 Bennett, Rebekah; Rundle-Thiele, for marketers
A comparison of attitudinal loyalty
2002 Bennett, Rebekah
measurement approaches
2011 Bennett, Roger
Brand managers' mindful selfmanagement of their professional

experience: Consequences for pay, selfefficacy and job performance
Corporate Associations and Consumer

Product Responses: The Moderating Role
2005 Berens, Guido; van Riel, Cees B. M.of Corporate Brand Dominance
The Power of Citizen-Group Public-Policy
Advertising: Messages Don't Need ThirdParty Validation to Increase Salience
2012 Bergan, Daniel; Risner, Genevieve among Pockets of Voters
Identity, Identification, and Relationship
2006 Berger, Ida E.; Cunningham, Peggy Through Social Alliances
The Influence of Product Variety on
2007 Berger, Jonah; Draganska, Michael Brand Perception and Choice
Dogs on the Street, Pumas on Your Feet:
How Cues in the Environment Influence
2008 Berger, Jonah; Fitzsimons, Grinne Product Evaluation and Choice
Where Consumers Diverge from Others:
Identity Signaling and Product Domains
Communication Channels and Word of
Mouth: How the Medium Shapes the
Iyengar, Raghuram Message
Milkman, Katherine What Makes Online Content Viral??
Shifting Signals to Help Health: Using
Identity Signaling to Reduce Risky
Rand, Lindsay
Health Behaviors
What Drives Immediate and Ongoing
Schwartz, Eric M
Word of Mouth?
Subtle Signals of Inconspicuous
Ward, Morgan
Consumption
2007 Berger, Jonah; Heath, Chip
2013 Berger, Jonah;

2012 Berger, Jonah;
2008 Berger, Jonah;

2011 Berger, Jonah;
2010 Berger, Jonah;
Two studies of consequences and

2010 Bergkvist, Lars; Bech-Larsen, Tino actionable antecedents of brand love
The Predictive Validity of Multiple-Item
Versus Single-Item Measures of the
2007 Bergkvist, Lars; Rossiter, John R
Same Constructs
2012 Bergkvist, Lars
The Flipside of the Sponsorship Coin :

Do You Still Buy the Beer When the
Brewer Underwrites a Rival Team?
Relation between culture and

2001 Berg-Weitzel, Lianne van den; van communication in packaging design
The Impact of Differential Lag Effects on
the Allocation of Advertising Budgets
2001 Berkowitz, David; Allaway, Arthur; across Media
2005 Berns, Gregory S.
Price, Placebo, and the Brain
2005 Bernthal, Matthew J.; Crockett, DaviCredit Cards as Lifestyle Facilitators
2000 Berry, Leonard L.
Cultivating Service Brand Equity
Beyond Market Orientation: A
2000 Berthon, Pierre; Holbrook, Morris B.Conceptualization of Market Evolution
2011 Berthon, Pierre; Pitt, Leyland F.; C Brand Worlds
Corollaries of the Collective: The
Influence of Organizational Culture and
Memory Development on Perceived
2001 Berthon, Pierre; Pitt, Leyland F.; Ew Decision-Making Context
2013 Berthon, Pierre; Robson, Karen; PittCounting the Cost to the Customer
The Impact of Add-On Features on
2009 Bertini, Marco; Ofek, Elie; Ariely, D Consumer Product Evaluations
The Discriminating Consumer: Product
Proliferation and Willingness to Pay for
2012 Bertini, Marco; Wathieu, Luc; Iyeng Quality
Attention Arousal Through Price
2008 Bertini, Marco; Wathieu, Luc
Partitioning
Behavioral Economics and Marketing in
2006 Bertrand, Marianne; Mullainathan, S
Aid of Decision Making Among the Poor
Is Planning an Aid or an Obstacle?
Examining the Role of Consumers' Lay
2013 Beruchashvili, Mariam; Moisio, Rist Theories in Weight Loss
Own-Brand and Cross-Brand Retail Pass2005 Besanko, David; Dub, Jean-PierrThrough
Role Stressors and Customer-Oriented
Boundary-Spanning Behaviors in Service
2003 Bettencourt, Lance A.; Brown, StepOrganizations
Reference Diversity in JCR, JM, and JMR:
A Reexamination and Extension of Tellis,
2001 Bettencourt, Lance A.; Houston, MaChandy, and Ackerman (1999)
Exploring consumer conflict
2010 Beverland, Michael; Kates, Steven; management in service encounters
Using country of origin in strategy: The
importance of context and strategic
2002 Beverland, Michael; Lindgreen, Ad action
The Quest for Authenticity in

Consumption: Consumers' Purposive
Choice of Authentic Cues to Shape
2010 Beverland, Michael B.; Farrelly, FranExperienced Outcomes
Linking Tax Refunds and Low-Cost Bank
Accounts: Early Lessons for Program
2004 Beverly, Sondra G.; Tescher, JennifeDesign and Evaluation
Cross-Category Effects of Aisle and
Display Placements: A Spatial Modeling
2009 Bezawada, Ram; Balachander, S; Ka
Approach and Insights
2013 Bezawada, Ram; Pauwels, Koen

2011 Bhandari, Rishi; Copeland, John
What Is Special About Marketing Organic

Products? How Organic Assortment,
Price, and Promotions Drive Retailer
Performance
Services In Context
Marketing, Market Growth, and

Endogenous Growth Theory: An Inquiry
2005 Bharadwaj, Sundar; Clark, Terry; KuInto the Causes of Market Growth
On pluralistic scholarship: a comment on
the research of P. Rajan Varadarajan
The Impact of Brand Quality on
2011 Bharadwaj, Sundar G; Tuli, Kapil R; Shareholder Wealth
2001 Bhardwaj, Pradeep
Delegating Pricing Decisions
Windows into the Future: How Lessons
from Hollywood Will Shape the Music
2003 Bhatia, G. Krishan; Gay, Richard C. Industry
2010 Bharadwaj, Sundar
When Identity Marketing Backfires:

2014 Bhattacharjee, Amit; Berger, Jonah Consumer Agency in Identity Expression
Tip of the Hat, Wag of the Finger: How
Moral Decoupling Enables Consumers to
2014 Bhattacharjee, Amit; Berman, JonatAdmire and Admonish
Happiness from Ordinary and
2014 Bhattacharjee, Amit; Mogilner, Cas Extraordinary Experiences
Us Versus Them: The Roles of
Organizational Identification and
Disidentification in Social Marketing
2002 Bhattacharya, C. B.; Elsbach, KimbeInitiatives
Use of Food Pantries and Food Stamps in
Low-Income Households in the United
2005 Bhattarai, Gandhi Raj; Duffy, Patri States
Global Brains: Knowledge and
Competencies for the 21st Century
2003 Bianchi, Constanza; Cunningham, (Book)
Internet Forums as Influential Sources of
2001 Bickart, Barbara; Schindler, Robert Consumer Information
The impact of customer experience on
brand equity in a business-to-business
2010 Biedenbach, Galina; Marell, Agnetaservices setting
The Influence of Corporate Messages on

2007 Biehal, Gabriel J.; Sheinin, Daniel A the Product Portfolio
Competitive groups in the automobile
industry: a compared supplydemand
2002 Bign, J. Enrique; Lpez, Nataliaapproach
New Empirical Generalizations on the
2005 Bijmolt, Tammo H. A.; Van Heerde, Ha
Determinants of Price Elasticity
Looming Losses in Future Time
2010 Bilgin, Baler; LeBoeuf, Robyn A
Perception
Underpredicting Learning after Initial
2011 Billeter, Darron; Kalra, Ajay; Loew Experience with a Product
Customer Clusters as Sources of
Innovation-Based Competitive
2012 Bindroo, Vishal; Mariadoss, Babu Joh
Advantage
Empirical Generalizations about
2009 Binet, Les; Field, Peter
Advertising Campaign Success
Peer Group Influence on Urban
Preadolescents' Attitudes Toward
Material Possessions: Social Status
2013 Bing Shi; Hongling Xie
Benefits of Material Possessions
The Effect of Superstar Software on
2009 Binken, Jeroen L.G; Stremersch, St Hardware Sales in System Markets
2013 Binkley, James
2006 Binkley, James K.

2007 Bird, Robert C
Prices Paid in Grocery Markets:

Searching Across Stores and Brands
The Effect of Demographic, Economic,
and Nutrition Factors on the Frequency
of Food Away from Home
The Impact of the Moseley Decision on
Trademark Dilution Law
Consumer Evaluations of Sale Prices:

2013 Biswas, Abhijit; Bhowmick, Sandeep
Role of the Subtraction Principle
The Recycling Cycle: An Empirical
Examination of Consumer Waste
Recycling and Recycling Shopping
2000 Biswas, Abhijit; Licata, Jane W.; Mc Behaviors
2004 Biswas, Dipayan; Biswas, Abhijit
The Diagnostic Role of Signals in the

Context of Perceived Risks in Online
Shopping: Do Signals Matter More on
the Web?
2010 Biswas, Dipayan; Grewal, Dhruv;
How the Order of Sampled Experiential

Products Affects Choice
Making Choices While Smelling, Tasting,

and Listening: The Role of Sensory
(Dis)similarity When Sequentially
2014 Biswas, Dipayan; Labrecque, Lauren
Sampling Products
Something to Chew On: The Effects of
Oral Haptics on Mastication, Orosensory
2014 Biswas, Dipayan; Szocs, Courtney; Perception, and Calorie Estimation
The Impact of Sequential Data on

Consumer Confidence in Relative
2011 Biswas, Dipayan; Zhao, Guangzhi; Judgments
Technology Infusion in Service
2000 Bitner, Mary Jo; Brown, Stephen W. Encounters
Sponsorship-fuelled success in the
2008 Biune, Sren; Andersen, LArs Kaa Danish energy sector
2009 Bivens, Gordon E.; Rotfeld, HerbertLooking Forward by Looking Back
Stuck in the Past: Why Managers Persist
2006 Biyalogorsky, Eyal; Boulding, Willia with New Product Failures
Customer Referral Management:
2001 Biyalogorsky, Eyal; Gerstner, Eitan;Optimal Reward Programs
2004 Biyalogorsky, Eyal; Gerstner, Eitan Contingent Pricing to Reduce Price Risks
2011 Blackshaw, Pete
User-Generated Content In Context
Observations: Building Brand Equity by
Managing the Brand's Relationships
Nonresponse and Generalizability in
2006 Blair, Edward; Zinkhan, George M. Academic Research
Better Practices in Advertising Can
Change a Cost of Doing Business to
2004 Blair, Margaret H.; Kuse, Allan R. Wise Investments in the Business
An Empirical Investigation of Advertising
2000 Blair, Margaret Henderson
Wearin and Wearout
Impact of Positioning Strategies on
2008 Blankson, Charles; Kalafatis, Stavr Corporate Performance
Congruence between Positioning and
2007 Blankson, Charles; Kalafatis, StavroBrand Advertising
2000 Blackston, Max
2008 Blazevic, Vera; Lievens, Annouk

2005 Blichfeldt, Bodil Stilling
Managing innovation through customer

coproduced knowledge in electronic
services: An exploratory study
On the development of brand and line
extensions
Individual Differences in the Centrality

of Visual Product Aesthetics: Concept
2003 Bloch, Peter H.; Brunel, Frdric
and Measurement
2013 Block, Lauren; Aydinoglu, Nlu
Food Decision Making
The Calcium Quandary: How Consumers
2006 Block, Lauren G; Peracchio, Laura AUse Nutrition Labels
From Nutrients to Nurturance: A
Conceptual Introduction to Food Well2011 Block, Lauren G.; Grier, Sonya A.; CBeing
Proactive customer orientation and its
role for creating customer value in
2011 Blocker, Christopher P.; Flint, Danieglobal markets
Ethical Sensitivity to Stakeholder
2001 Blodgett, Jeffrey G.; Long-Chuan Lu;Interests: A Cross-Cultural Comparison
Overcoming Consumption Constraints

Through Social Entrepreneurship
Introduction to the Special Section on
2012 Bloom, Paul N
Social Entrepreneurship
Retailer power and supplier welfare: the
2001 Bloom, Paul N.; Perry, Vanessa G. case of Wal-Mart
Brand councils that care: Towards the
convergence of branding and corporate
2003 Blumenthal, Dannielle; Bergstrom, social
A
responsibility
2009 Bloom, Paul N
Practice paper: Beyond 'form versus

content': Simmelian theory as a
2002 Blumenthal, Dannielle
framework for adaptive brand strategy
For the end of brand balderdash -- and
the beginning of a real future
Why branding, as we know it, is about to
collapse
Advertising creatives and brand
personality: A grounded theory
2007 Blythe, Jim
perspective
A Direct Approach to Predicting
Discretized Response in Target
2004 Bodapati, Anand; Gupta, Sachin
Marketing
Recommendation Systems with
2008 Bodapati, Anand V
Purchase Data
The Recoverability of Segmentation
Structure from Store-Level Aggregate
2004 Bodapati, Anand V.; Gupta, Sachin Data
The Control of 'Sex in Advertising' in
2011 Boddewyn, Jean J; Loubradou, Esth France
Determining the impact of Internet
channel use on a customer's lifetime
Buying Services and the Media
2000 Bogart, Leo
Marketplace
Learned Helplessness Among Newly
Hired Salespeople and the Influence of
2014 Boichuk, Jeffrey P.; Bolander, Willy Leadership
2000 Boivin, Yvan; Coderre, Franois Fewer Is Better
The Attribute Carryover Effect: What the
"Runner-Up" Option Tells Us about
2012 Boland, Wendy Attaya; Brucks, Merri
Consumer Choice Processes
2008 Boehm, Martin
Using Loan Plus Lender Literacy

Information to Combat One-Sided
2011 Bolton, Lisa E; Bloom, Paul N; Cohen
Marketing of Debt Consolidation Loans
How Do Price Fairness Perceptions Differ
2010 Bolton, Lisa E; Keh, Hean Tat; Alba Across Culture?
2006 Bolton, Lisa E.; Alba, Joseph W.
Price Fairness: Good and Service

Differences and the Role of Vendor Costs
Does Marketing Products as Remedies

2006 Bolton, Lisa E.; Cohen, Joel B.; Blo Create "Get Out of Jail Free Cards"?
How Does Drug and Supplement
2008 Bolton, Lisa E.; Reed II, Americus; Marketing Affect a Healthy Lifestyle?
Sticky Priors: The Perseverance of
2004 Bolton, Lisa E.; Reed II, Americus Identity Effects on Judgment
Consumer Perceptions of Price
2003 Bolton, Lisa E.; Warlop, Luk; Alba, (Un)Fairness
Stickier Priors: The Effects of
Nonanalytic Versus Analytic Thinking in
2003 Bolton, Lisa E.
New Product Forecasting
Expanding Business-to-Business
Customer Relationships: Modeling the
2008 Bolton, Ruth N; Lemon, Katherine NCustomer's Upgrade Decision
2011 Bolton, Ruth N
To JM on Its 75th Anniversary
Invited Commentaries on "Evolving to a
2004 Bolton, Ruth N.; Day, George S.; D New Dominant Logic for Marketing"
Implications of Loyalty Program
Membership and Service Experiences for
2000 Bolton, Ruth N.; Kannan, R K.; Bra Customer Retention and Value
The Theoretical Underpinnings of
Customer Asset Management: A
Framework and Propositions for Future
2004 Bolton, Ruth N.; Lemon, Katherine N
Research
Linking Marketing to Financial
2004 Bolton, Ruth N.
Performance and Firm Value
The Implications of "Big M" Marketing
for Modeling Service and Relationships
On Break-up Clichs Guiding Health
2009 Bone, Paula Fitzgerald; France, KareLiteracy's Future
2006 Bolton, Ruth N.
2006 Bone, Paula Fitzgerald; France, Kar A Multifirm Analysis of Slotting Fees
Qualified Health Claims on Package
2009 Bone, Paula Fitzgerald; France, Kar Labels
2008 Bone, Paula Fitzgerald
Toward a General Model of Consumer

Empowerment and Welfare in Financial
Markets with an Application to Mortgage
Servicers
Rejected, Shackled, and Alone: The

Impact of Systemic Restricted Choice on
Minority Consumers Construction of
2014 Bone, Sterling A.; Christensen, GlenSelf
Real-Time Evaluation of E-mail
2009 Bonfrer, Andr; Drze, Xavier Campaign Performance
Better him than me: social comparison

2008 Bonifield, Carolyn; Cole, Catherine theory and service recovery
2000 Borgmann, Albert
The Moral Complexion of Consumption

The Effect of Product Assortment
2005 Borle, Sharad; Boatwright, Peter; K Changes on Customer Retention
The Impact of Survey Participation on
Subsequent Customer Behavior: An
2007 Borle, Sharad; Dholakia, Utpal M.; Empirical Investigation
Psychological Distance and the Dual
2011 Bornemann, Torsten; Homburg, ChriRole of Price
Psychological Distance and the Dual
2014 Bornemann, Torsten; Homburg, ChriRole of Price
Placebo: From Pain and Analgesia to
2005 Borsook, David; Becerra, Lino
Preferences and Products
Ryanair: the C Chulainn of civil
2006 Boru, Brian
aviation
Goal-Relevant Emotional Information:
When Extraneous Affect Leads to
2005 Bosmans, Anick; Baumgartner, HanPersuasion and When It Does Not
Scents and Sensibility: When Do
(In)Congruent Ambient Scents Influence
2006 Bosmans, Anick
Product Evaluations?
Firm Innovativeness and Export
Performance: Environmental,
Networking, and Structural
2013 Boso, Nathaniel; Story, Vicky M.; C Contingencies
The Dark Side of Choice: When Choice
2006 Botti, Simona; Iyengar, Sheena S. Impairs Social Welfare
The Locus of Choice: Personal Causality
and Satisfaction with Hedonic and
2011 Botti, Simona; Mcgill, Ann L.
Utilitarian Decisions
When Choosing Is Not Deciding: The
Effect of Perceived Responsibility on
2006 Botti, Simona; McGill, Ann L.
Satisfaction
Tragic Choices: Autonomy and Emotional
2009 Botti, Simona; Orfali, Kristina; Iye Responses to Medical Decisions
Testing the Reliability of Weight
Elicitation Methods: Direct Rating Versus
2000 Bottomley, Paul A.; Doyle, John R.; Point Allocation
Do We Really Know How Consumers
Evaluate Brand Extensions? Empirical
Generalizations Based on Secondary
2001 Bottomley, Paul A.; Holden, Stephen
Analysis of Eight Studies
Angry Customers Don't Come Back,
They Get Back: The Experience and
Behavioral Implications of Anger and
2003 Bougie, Roger; Pieters, Rik; Zeelen Dissatisfaction in Services
Sustainable Pioneering Advantage?

2003 Boulding, William; Christen, MarkusProfit Implications of Market Entry Order
A Customer Relationship Management
Roadmap: What Is Known, Potential
2005 Boulding, William; Staelin, Richard;Pitfalls, and Where to Go
Return Shipping Policies of Online
Retailers: Normative Assumptions and
the Long-Term Consequences of Fee and
2012 Bower, Amanda B.; Maxham III, JamFree Returns
Determinants of Product-Use
2004 Bowman, Douglas; Heilman, Carrie Compliance Behavior
Linking Customer Management Effort to
Customer Profitability in Business
2004 Bowman, Douglas; Narayandas, DaMarkets
Marketing control rights and their
distribution within technology licensing
2012 Boyd, D.; Brown, Brian
agreements: a real options perspective
The market value impact of indirect ties
2008 Boyd, D. Eric; Spekman, Robert E. within technology alliances
Persuasive Talk: Is It What You Say or
2006 Boyd III, Henry C.
How You Say It?
Cyberspace Advertising vs. Other Media:
2001 Brackett, Lana K.; Carr Jr., Benjami Consumer vs. Mature Student Attitudes
Countermarketing in the Courts: The
Case of Marketing Channels and
2005 Bradford, Kevin D.; Gundlach, Gregor
Firearms Diversion
Intergenerationally Gifted Asset
2009 Bradford, Tonya Williams
Dispositions
Does the Firm's Technology and
Marketing Profile Affect Foreign Market
2000 Bradley, Frank; Gannon, Michael Entry?
2000 Bradley, Stephen P.; Porter, Kelly A.eBay, Inc
Ntt Docomo: The Future of the Wireless
2002 Bradley, Steven P.; Sandoval, Matt Internet?
2009 Bradlow, Eric T.; Coughlan, Anne T. Analytical Transparency
Bayesian Estimation of Bid Sequences in
Internet Auctions Using a Generalized
2007 Bradlow, Eric T.; Park, Young-Hoon Record-Breaking Model
The Little Engines That Could: Modeling
the Performance of World Wide Web
2000 Bradlow, Eric T.; Schmittlein, DavidSearch Engines
A Learning-Based Model for Imputing
2004 Bradlow, Eric T.; Ye Hu; Tech-Hua H Missing Levels in Partial Conjoint Profiles
Modeling Behavioral Regularities of
2004 Bradlow, Eric T.; Ye Hu; Teck-Hua H Consumer Learning in Conjoint Analysis
2008 Bradlow, Eric T.

Enticing and Publishing the Home Run

Paper
The Scientific Process at Its Best
Marketing Science and the Financial
Crisis
2003 Brady, Arlo Kristjan O.
Statement from the Editor Regarding

"'Counting Your Customers' One by One:
A Hierarchical Bayes Extension to the
Pareto/NBD Model."
Bringing with us the plague:
Consumer Research as Machinery of
Zoomorphism
How to generate sustainable brand
value from responsibility
2000 Brady, Michael
Improving Your Measurement of

Customer Satisfaction: A Guide to
Creating, Conducting, Analyzing, and
Reporting Customer Satisfaction
Measurement Programs
2013 Bradshaw, Alan
Service Sweethearting: Its Antecedents

2012 Brady, Michael K; Voorhees, Clay M;and Customer Consequences
Brand Experience: What Is It? How Is It
2009 Brakus, J. Joko; Schmitt, Bernd H;Measured? Does It Affect Loyalty?
2008 Brasel, S. Adam; Gips, James
Breaking Through Fast-Forwarding:

Brand Information and Visual Attention
An Empirical Test of Trust-Building

Processes and Outcomes in Sales
2003 Brashear, Thomas G.; Boles, JamesManager--Salesperson Relationships
2001 Brashear, Thomas G.
International Marketing Research
INTERNATIONAL MARKETING RESEARCH,
2001 Brashear, Thomas G.
2d ed
Memory Change: An Intimate Measure
2006 Braun-Latour, Kathryn A.; Zaltman,of Persuasion
Using Childhood Memories to Gain
2007 Braun-LaTour, Kathryn A.; LaTour, Insight into Brand Meaning
Categorizing Cognitive Responses: An
Empirical Investigation of the Cognitive
Intent Congruency Between
Independent Raters and Original Subject
2005 Braunsberger, Karin; Buckler, R. BriRaters
Thumbnail Reproductions, Imported
Images, and Copyright Infringement on
2003 Bredeson, Dean; Olazbal, Ann Mothe Web
Name Letter Branding: Valence Transfers
2005 Brendl, C. Miguel; Chattopadhyay, A
When Product Specific Needs Are Active
The Devaluation Effect: Activating a

2003 Brendl, C. Miguel; Markman, ArthurNeed Devalues Unrelated Objects
2002 Brenkert, George G.
Ethical Challenges of Social Marketing

Regulation of Nutrition and Health
2008 Brennan, Ross; Czarnecka, Barbara;Claims in Advertising
On the Psychology of Loss Aversion:
Possession, Valence, and Reversals of
2007 Brenner, Lyle; Rottenstreich, Yuval; the Endowment Effect
2010 Bressoud, Etienne; Lehu, Jean-Marc;
The Product Well Placed
Bridging virtual and real worlds:
enhancing outlying clustered value
2010 Bretons, Daniel D.; Quinio, Bernar
creations
Antecedents of Market Orientation: A
2008 Brettel, Malte; Engelen, Andreas; Cross-Cultural Comparison
Credit Where None Is Due? AuthorizedUser Account Status and Piggybacking
2013 Brevoort, Kenneth P.; Avery, RobertCredit
Operationalizing Psychic Distance: A
2007 Brewer, Paul A
Revised Approach
The Financial Crisis from the Family's
Perspective: Evidence from the 20072009 SCF Panel* The Financial Crisis
from the Family's Perspective: Evidence
2012 Bricker, Jesse; Bucks, Brian; Kennicfrom the 2007-2009 SCF Panel
2006 Briers, Barbara; Dewitte, Siegfried E-zines Silence the Brand Detractors
A Wallet Full of Calories: The Effect of
Financial Dissatisfaction on the Desire
2013 Briers, Barbara; Laporte, Sandra for Food Energy
How Does Assortment Affect Grocery
2009 Briesch, Richard A; Chintagunta, PrStore Choice?
Treating Zero Brand Sales Observations
in Choice Model Estimation:
2008 Briesch, Richard A; Dillon, William Consequences and Potential Remedies
Integrated multichannel communication
strategies: Evaluating the return on
marketing objectivesthe case of the
2005 Briggs, Rex; Krishnan, R.; Borin, N 2004 Ford F-150 launch
Marketers Who Measure the Wrong
2006 Briggs, Rex
Thing Get Faulty Answers
Factors Affecting Judgments of
Prevalence and Representation:
Implications for Public Policy and
2013 Briley, Donnel A; Shrum, L.j; Wyer, Marketing
Bridging the Culture Chasm: Ensuring
That Consumers Are Healthy, Wealthy,
2006 Briley, Donnel A.; Aaker, Jennifer L.and Wise
When Does Culture Matter? Effects of

Personal Knowledge on the Correction of
2006 Briley, Donnel A.; Aaker, Jennifer L.Culture-Based Judgments
Reasons as Carriers of Culture: Dynamic
versus Dispositional Models of Cultural
2000 Briley, Donnel A.; Morris, Michael Influence on Decision Making
The Effect of Group Membership
Salience on the Avoidance of Negative
Outcomes: Implications for Social and
2002 Briley, Donnel A.; Wyer, Jr., Robert Consumer Decisions
Improving the Dietary Status of LowIncome Pregnant Women at Nutritional
2002 Brinberg, David; Axelson, Marta L. Risk
Self-Validation of Cognitive Responses to
2004 Briol, Pablo; Petty, Richard E.; T Advertisements
Not Telling the Whole Story: Teen
2005 Bristol, Terry; Mangleburg, Tamara F
Deception in Purchasing
Are So-called Successful Advertising
Campaigns Really Successful?
Retail--brand baby--products: What do
2001 Broadbridge, Adelina; Morgan, Henrconsumers think?
Defining the Consumer Interest:
2006 Brobeck, Stephen
Challenges for Advocates
2000 Britt, Steuart Henderson
The Moderating Effect of Organizational

Cohesiveness in Knowledge Use and
2006 Brockman, Beverly B.; Morgan, RobNew Product Development
Is e-marketing coming of age? An
examination of the penetration of e2007 Brodie, Roderick J.; Winklhofer, Heid
marketing and firm performance
Consumer Packaged Goods in the United
2007 Bronnenberg, Bart J; Dhar, Sanjay KStates: National Brands, Local Branding
National Brands, Local Branding:
Conclusions and Future Research
2007 Bronnenberg, Bart J; Dhar, Sanjay KOpportunities
Do Digital Video Recorders Influence
2010 Bronnenberg, Bart J; Dub, Jean-PierrSales?
Introduction to the Special Section on
2012 Bronnenberg, Bart J; Erdem, Tlin;
'Marketing Dynamics'
2001 Bronnenberg, Bart J.;

Unobserved Retailer Behavior in

Multimarket Data: Joint Spatial
Dependence in Market Shares and
Mahajan, VijaPromotion Variables
Mela, Carl F.; The Periodicity of Pricing
Market Roll-Out and Retailer Adoption
Mela, Carl F. for New Brands
Structural Modeling and Policy
Rossi, Peter E.Simulation
Travel Configuration on Consumer Trip2004 Brooks, Charles M.; Kaufmann, PatriChained Store Choice
Reacquiring Consumer Waste: Treasure
2013 Brosius, Nina; Fernandez, Karen V. in Our Trash?
Finding a Home for Products We Love:
How Buyer Usage Intent Affects the
2012 Brough, Aaron R; Isaac, Mathew S Pricing of Used Goods
When Opposites Detract: Categorical
Reasoning and Subtractive Valuations of
2012 Brough, Aaron R.; Chernev, Alexan Product Combinations
Key Factors for Successful Export
2009 Brouthers, Lance Eliot; Nakos, GeorPerformance for Small Firms
Why Is the Trivial Important? A ReasonsBased Account for the Effects of Trivial
2000 Brown, Christina L.; Carpenter, GreAttributes on Choice
The Skeptical Shopper: A Metacognitive
Account for the Effects of Default
2004 Brown, Christina L.; Krishna, Aradh Options on Choice
Word of mouth communication within
online communities: Conceptualizing the
2007 Brown, Jo; Broderick, Amanda J.; Leonline social network.
2003 Brown, Stephen; Cunningham, Peg The Savage Girl (Book)
Theodore Levitt, Morris Holbrook, and
2000 Brown, Stephen
the Anxiety of Immanence
2002 Brown, Stephen

2006 Brown, Stephen
2007 Brown, Stephen
Harry Potter and the Marketing Mystery:

A Review and Critical Assessment of the
Harry Potter Books
Tiocfaidh r l: introduction to the
special issue
Rosmerta marketing: introduction to the
second Celtic special issue
Spreading the Word: Investigating

Antecedents of Consumers' Positive
Word-of-Mouth Intentions and Behaviors
2005 Brown, Tom J.; Barry, Thomas E.; Dac
in a Retailing Context
Identity, Intended Image, Construed
Image, and Reputation: An
Interdisciplinary Framework and
2006 Brown, Tom J.; Dacin, Peter A.; Prat Suggested Terminology
Subliminal Advertising and the Perpetual
Popularity of Playing to Peoples
2006 Broyles, Sheri J.
Paranoia
The Better They Are, the More They
Give: Trade Promotions of Consumer
2005 Bruce, Norris; Desai, Preyas S.; Sta Durables
Seller Rating, Price, and Default in
2004 Bruce, Norris; Haruvy, Ernan; Rao, Online Auctions
Discovering How Advertising Grows

2012 Bruce, Norris I; Peters, Kay; Naik, Sales and Builds Brands
Price and Brand Name as Indicators of
Quality Dimensions for Consumer
2000 Brucks, Merrie; Zeithaml, Valarie A.;Durables
Extreme Makeover: Short- and LongTerm Effects of a Remodeled
2011 Brggen, Elisabeth C; Foubert, Servicescape
Expectations of Inflation: The Role of
Demographic Variables, Expectation
2010 BRUINEde BRUIN, Wndi; Vanderklaau
Formation, and Financial Literacy
Agents of Change: A Scale to Identify
2013 Brumbaugh, Anne M; Grier, Sonya Diversity Seekers
Message Order Effects and Gender
2003 Brunel, Frederic F.; Nelson, MichelleDifferences in Advertising Persuasion
Web Commercials and Advertising
2000 Bruner II, Gordon C.; Kumar, AnandHierarchy-of-Effects
2007 Bruner II, Gordon C.; Kumar, AnandGadget lovers
Structural Demand Estimation with
2008 Bruno, Hernn A.; Vilcassim, Naufel
Varying Product Availability
Factors Influencing Supplier Share
Allocations in an Overseas Chinese
2007 Brush, Gregory J; Rexha, Nexhmi Context
Portion Distortion: A Study of College
2005 Bryant, Rachel; Dundes, Lauren
Students
When Do Fair Beliefs Influence
Bargaining Behavior? Experimental
Bargaining in Japan and the United
2004 Buchan, Nancy R.; Croson, Rachel T.
States
Marketing and the multinational:
2011 Buckley, Peter; Casson, Mark
extending internalisation theory
2001 Bucklin, L. P.
Closing the Books...
Distribution Intensity and New Car
2008 Bucklin, Randolph E; Siddarth, S; SiChoice
A Model of Web Site Browsing Behavior
2003 Bucklin, Randolph E.; Sismeiro, CatEstimated on Clickstream Data
What Am I Drinking? The Effects of
Serving Facts Information on Alcohol
2008 Bui, My; Burton, Scot; Howlett, Eli Beverage Containers
When Kiosk Retailing Intimidates
2012 Bui, My; Krishen, Anjala S.; Latour, Shoppers
The Power of Emotional Appeals in
2010 Blbl, Cenk; Menon, Geeta
Advertising
Communicating With Customers:
Service Approaches, Ethics, and Impact
The International Market Entry Choices
of Start-Up Companies in High2000 Burgel, Oliver; Murray, Gordon C. Technology Industries
2000 Bulkley, Nancy Menelly
2001 Burgess, Deanna O.; Shank, Todd M.;

Consumer Lending and Deposit Abuses
Use and Abuse of Cultural Elements in
2008 Burgos, David
Multicultural Advertising
Trademark Parody Gives Louis Vuitton
2008 Burgunder, Lee
Something To Chew On
Is the Taco Bell Chihuahua Really
2002 Burke, Debra D.
Psycho?
Technology and the Customer Interface:
What Consumers Want in the Physical
2002 Burke, Raymond R.
and Virtual Store
2009 Burke, Raymond R.
Behavioral Effects of Digital Signage

Competitive positioning strength:
2011 Burke, Sandra J.
market measurement
Does Internal Brand Management really
drive Brand Commitment in Shared2011 Burmann, Christoph; Knig, VerenService Call Centers?
Industry image: Its impact on the brand
2008 Burmann, Christoph; Schaefer, Kathimage of potential employees
Key determinants of internal brand
management success: An exploratory
2009 Burmann, Christoph; Zeplin, Sabrina
empirical analysis
Building brand commitment: A
behavioural approach to internal brand
2005 Burmann, Christoph; Zeplin, Sabrinmanagement
A call for User-Generated
2010 Burmann, Christoph
Branding
Disabled Consumers: The Use of the
Internet and Attitudes toward Web
2006 Burnett, John
Advertising
Hidden in Plain Sight: How to Find and
Execute Your Company's Next Big
2008 Burnett, John
Growth Strategy
Gays: Feelings about Advertising and
2000 Burnett, John J.
Media Used
Consumer Switching Costs: A Typology,
2003 Burnham, Thomas A.; Frels, Judy K.;Antecedents, and Consequences
Why Small Private Liberal Arts Colleges
Need to Develop Effective Marketing
2008 Burrell, Darrell Norman
Cultures
Facilitating and Rewarding Creativity
2011 Burroughs, James E; Dahl, Darren W
During New Product Development
Using Motivation Theory to Develop a
Transformative Consumer Research
Agenda for Reducing Materialism in
2013 Burroughs, James E.; Chaplin, Lan NSociety
2004 Burroughs, James E.;

2002 Burroughs, James E.;
2007 Burson, Katherine A.
2006 Burton, MIchael John
Exploring Antecedents and

Consequences of Consumer Creativity in
Mick, David Ga Problem-Solving Context
Materialism and Well-Being: A
Rindfleisch, ArConflicting Values Perspective
Consumer-Product Skill Matching: The
Effects of Difficulty on Relative SelfAssessment and Choice
When to Hold Em; When to Fold
Em: Choosing Consumer
Protection Battles
What Consumers Don't Know Can Hurt

Them: Consumer Evaluations and
Disease Risk Perceptions of Restaurant
2004 Burton, Scot; Creyer, Elizabeth H. Menu Items
2012 Burton, Scot; Kees, Jeremy
Flies in the Ointment? Addressing

Potential Impediments to PopulationBased Health Benefits of Restaurant
Menu Labeling Initiatives
How the Perceived Healthfulness of

Restaurant Menu Items Influences
Sodium and Calorie Misperceptions:
Implications for Nutrition Disclosures in
2014 Burton, Scot; Tangari, Andrea H.; Ho
Chain Restaurants
Sports Celebrity Influence on the
2004 Bush, Alan J.; Martin, Craig A.; BushBehavioral Intentions of Generation Y
Managing Culturally Diverse BuyerSeller Relationships: The Role of
Intercultural Disposition and Adaptive
Selling in Developing Intercultural
2001 Bush, Victoria D.; Rose, Gregory M.Communication Competence
The Impact of Vertical Coordination on
Ex Post Transaction Costs in Domestic
and International Buyer-Seller
2002 Buvik, Arnt; Andersen, Otto
Relationships
Jury Decisions and Awards in Personal
Injury Lawsuits Involving Foodborne
2002 Buzby, Jean C.; Frenzen, Paul D.; R Pathogens
Characteristics of Consumers of
2013 Buzby, Jean C.; Gould, L. Hannah; KUnpasteurized Milk in the United States
The Value of Retail- and Consumer-Level
Fruit and Vegetable Losses in the United
2011 Buzby, Jean C.; Hyman, Jeffrey; SteStates
2006 Byrne, Joanne
Legal update
2003 Byrt, Sarah
Legal pitfalls in protecting advertising

slogans in the European Union
2001 Byung-Do Kim; Mengze Shi; SrinivaReward Programs and Tacit Collusion
Korean Marketing in China: An
Exploratory Analysis of Strategy2003 C. Min Han; Jung Min Kim
Performance Relationships
2010 C. Schellekens, Gaby A.; J. Verlegh,Language Abstraction in Word of Mouth
A Cross-National Investigation into the
Marketing Department's Influence
Within the Firm: Toward Initial Empirical
2011 C. Verhoef, Peter; Leeflang, Peter Generalizations
What's In and What's Out: Questions on
2006 C. Whan Park; Macinnis, Deborah J.the Boundaries of the Attitude Construct
On the Effects of Consumer Search and
Firm Entry in a Multiproduct Competitive
2008 Cachon, Grard P.; Terwiesch, Chri
Market
2008 Cadeaux, Jack
Transition Strategies between Product

Space and Service Time: User Assets,
Search Characteristics, and Coproduction
Export Market-Oriented Behavior and

Export Performance: Quadratic and
Moderating Effects Under Differing
Degrees of Market Dynamism and
2009 Cadogan, John W; Kuivalainen, Olli Internationalization
Export Marketing, Interfunctional
Interactions, and Performance
2005 Cadogan, John W.; Sundqvist, Sanna
Consequences
Frontline employee motivation to
participate in service innovation
2010 Cadwallader, Susan; Jarvis, Cheryl implementation
Frontline employee motivation to
participate in service innovation
2010 Cadwallader, Susan; Jarvis, Cheryl implementation
The Marketplace of Revolution: How
Consumer Politics Shaped American
2005 Cahill, Dennis J.; Clark, Terry
Independence
When Sunlight Fails to Disinfect:
Understanding the Perverse Effects of
2011 Cain, Daylian M.; Loewenstein, GeoDisclosing Conflicts of Interest
Do Not Call Regulation Survives
2004 Cain, Rita Marie
Constitutional Scrutiny
Federal Do Not Call Registry Is Here
Stay: What's Next for Direct Marketing
Regulation?
Recent Developments in Copyright
Registration and Preregistration
Embedded Advertising on Television:
Disclosure, Deception, and Free Speech
Rights
Understanding the International Retail
2008 Cairns, Patricia; Marie Doherty, An Divestment Process
The role of lean launch execution and

launch timing on new product
2012 Calantone, Roger; Benedetto, C. performance
Market Segmentation: Conceptual and
2000 Calantone, Roger
Methodological Foundations
An Empirical Examination of a
Technology Adoption Model for the
2006 Calantone, Roger J; Griffith, David Context of China
Joint Ventures in China: A Comparative
Study of Japanese Korean, and U.S.
2001 Calantone, Roger J.; Yushan Sam Z Partners
Managing Media and Advertising Change
2005 Calder, Bobby J.; Malthouse, Edwarwith Integrated Marketing
Spiffed-Up Channels: The Role of Spiffs
2007 Caldieraro, Fabio; Coughlan, Anne Tin Hierarchical Selling Organizations
The differences between branding a
country, a region and a city: Applying
2004 Caldwell, Niall; Freire, Joao R.
the Brand Box Model
Pharmaceuticals and the Worldwide HIV
Epidemic: Can a Stakeholder Model
2004 Calfee, John E.; Bate, Roger
Work?
2000 Calfee, John E.
2002 Calfee, John E.
2007 Caller, Linda
The Historical Significance of Joe Camel

Public Policy Issues in Direct-toConsumer Advertising of Prescription
Drugs
Brands and gaming: The computer
gaming phenomenon & its impact on
brands and businesses
A relational approach of the supply

function: an extension to the new
ventures phenomenon in the small and
2009 Cambra-Fierro, Jess; Polo-Redondmedium enterprise (SME) context
Nielsen Personalizes The Mobile
2012 Cameron, Dave; Gregory, Chris; BatShopping App
Advertisements Just Aren't
Advertisements Anymore: A New
Typology for Evolving Forms of Online
2014 Campbell, Colin; Cohen, Justin; Ju "Advertising"
Instant Innovation: From Zero to Full
2011 Campbell, Colin; Parent, Michael; P Speed in Fifteen Years
Tracking Back-Talk in Consumer2011 Campbell, Colin; Pitt, Leyland F.; PaGenerated Advertising
2007 Campbell, Margaret C
Says Who?! How the Source of

Price Information and Affect Influence
Perceived Price (Un)fairness
The Moderating Effect of Perceived Risk

on Consumers' Evaluations of Product
2001 Campbell, Margaret C.; Goodstein, Incongruity: Preference for the Norm
Brand Familiarity and Advertising

2003 Campbell, Margaret C.; Keller, Kev Repetition Effects
Consumers' Use of Persuasion
Knowledge: The Effects of Accessibility
and Cognitive Capacity on Perceptions
2000 Campbell, Margaret C.; Kirmani, A of an Influence Agent
Seeing Is Eating: How and When
Activation of a Negative Stereotype
Increases Stereotype-Conductive
2011 Campbell, Margaret C.; Mohr, Gina Behavior
Towards Understanding Consumer
2000 Campo, Katia; Gijsbrechts, Els; Nisol
Response to Stock-Outs
Purifying Practices: How Consumers
Assemble Romantic Experiences of
2013 Canniford, Robin; Shankar, Avi
Nature
2011 Canniford, Robin
How to manage consumer tribes
Beyond Effective Frequency: Evaluating
Media Schedules Using Frequency Value
2002 Cannon, Hugh M.; Leckenby, John DPlanning
Will the Real-World Citizen Please Stand
Up! The Many Faces of Cosmopolitan
2002 Cannon, Hugh M.; Yaprak, Attila
Consumer Behavior
Contracts, Norms, and Plural Form
2000 Cannon, Joseph P.; Achrol, Ravi S.; Governance
2012 Cano, Cynthia Rodriguez; Ortinau, D
Digging for "Spanish Gold"
2011 Cao, Lanlan
2004 Cao, Yong; Gruca, Thomas S.
Dynamic capabilities in a turbulent

market environment: empirical evidence
from international retailers in China
The Influence of Pre- and Post-Purchase
Service on Prices in the Online Book
Market
Reducing Adverse Selection Through

Customer Relationship Management
Tobacco Harm Reduction Advertising in
the Presence of a Government2012 Capella, Michael L.; Taylor, Charles Mandated Warning
2005 Cao, Yong; Gruca, Thomas S.
Corporate Reputation: Our Role in

Sustaining and Building a Valuable Asset
Factors Influencing the Likelihood of
Customer Defection: The Role of
2003 Capraro, Anthony J.; Broniarczyk, S Consumer Knowledge
2005 Capozzi, Louis
2013 Caputo, Vincenzina; Vassilopoulos, W

A elfare Effects of Food Miles Labels
Identification Management and Its
Bases: Bridging Management and
Marketing Perspectives Through a Focus
2006 Cardador, M. Teresa; Pratt, Michael on Affiliation Dimensions
2005 Carlin, Ira
A Vision of Media Planning in 2010
Objective and Subjective Knowledge

Relationships: A Quantitative Analysis of
2009 Carlson, Jay P.; Vincent, Leslie H.; Consumer Research Findings
Benefits Leader Reversion: How a OncePreferred Product Recaptures Its
2009 Carlson, Kurt A; Meloy, Margaret G;Standing
The Last Name Effect: How Last Name
2011 Carlson, Kurt A.; Conard, JacquelineInfluences Acquisition Timing
2013 Carlson, Kurt A.; Meloy, Margaret G.Goal Reversion in Consumer Choice
Leader-Driven Primacy: Using Attribute
2006 Carlson, Kurt A.; Meloy, Margaret GOrder to Affect Consumer Choice
2006 Carlson, Les; Tanner, John F.

2000 Carlson, Les
2008 Carlson, Les
Understanding Parental Beliefs and

Attitudes about Children's Sexual
Behavior: Insights from Parental Style
Children and Adolescents in the
Marketplace (Book Review)
Use, Misuse, and Abuse of Content
Analysis for Research on the Consumer
Interest
Option Attachment: When Deliberating

2003 Carmon, Ziv; Wertenbroch, Klaus; Makes Choosing Feel like Losing
Acculturation to the global consumer
culture: a generational cohort
2012 Carpenter, Jason; Moore, Margueritcomparison
Plan implementation dissonance:
addressing the quandary of how did
2012 Carr, Benjamin Nathaniel
they come up with that?
For Better, for Worse?: What to Do When
2013 Carrillat, Franois A.; d'Astous, Al Celebrity Endorsements Go Bad
Investigating sponsorship effectiveness:
Do less familiar brands have an
advantage over more familiar brands in
single and multiple sponsorship
2005 Carrillat, Franois A.; Lafferty, Bararrangements?
Price of Privacy: Selling Consumer
2002 Carroll, Brian
Databases in Bankruptcy
Specialty Retailers--Marketing Triumphs
2002 Carsky, Mary L.; Cunningham, Peggand Blunders
Prototypicality advantages for pioneers
over me-too brands: the role of evolving
2007 Carson, Stephen J.; Jewell, Robert Dproduct designs
2007 Carson, Stephen J.
When to Give Up Control of Outsourced

New Product Development
2010 Carter, Robert; Curry, David
Transparent pricing: theory, tests, and

implications for marketing practice
2008 Carter, Tony
Perceptions versus performance when

managing extensions: new evidence
about the role of fit between a parent
brand and an extension
Customer Engagement and Behavioral
Considerations
2005 Caruana, Albert; Abdilla, Monica
To dub or not to dub: Language

adaptation of global television
advertisements for a bilingual
community
2013 Carter, Robert; Curry, David
Corporate reputation and shareholders'

2006 Caruana, Albert; Cohen, Charlene; K
intentions: An attitudinal perspective
2004 Casey, Russell
Designing Brand Identity: A Complete

Guide to Creating, Building, and
Maintaining Strong Brands (Book)
Managing Consumer Uncertainty in the

Adoption of New Products: Temporal
2008 Castao, Raquel; Sujan, Mita; KacDistance and Mental Simulation
The Influence of Disorganized Shelf
Displays and Limited Product Quantity
2013 Castro, Iana A.; Morales, Andrea C. on Consumer Purchase
The Impact of New Labeling Regulations
on the Use of Voluntary Nutrient-Content
and Health Claims by Food
2003 Caswell, Julie A.; Ning, Yumei; Liu, Manufacturers
The Advertising Impact of an Interactive
TV Program on the Recall of an
2008 Cauberghe, Verolien; De Pelsmacker
Embedded Commercial
Consumer Online Privacy: Legal and
2000 Caudill, Eve M.; Murphy, Patrick E. Ethical Issues
Manager's intentions toward entering
into strategic marketing alliances: an
2012 Cavazos, Carmina; Varadarajan, Raempirical investigation
2013 Cavazos, Carmina
2012 Cavusgil, S.; Cavusgil, Erin
Entering into strategic alliances: an

empirical test of the direct and
interaction effects of managers'
attitudes, subjective norms, and
perceived behavioral control
Reflections on international marketing:
destructive regeneration and
multinational firms
Curbing Foreign Distributor

Opportunism: An Examination of Trust,
Contracts, and the Legal Environment in
2004 Cavusgil, S. Tamer; Deligonul, Sey International Channel Relationships
International Marketing as a Field of
Study: A Critical Assessment of Earlier
2005 Cavusgil, S. Tamer; Deligonul, Seyda
Development and a Look Forward
Strategic Orientations in Export Pricing:
A Clustering Approach to Create Firm
2003 Cavusgil, S. Tamer; Kwong Chan; Taxonomies
2013 Cayla, Julien; Arnould, Eric
2008 Cayla, Julien; Arnould, Eric J
Ethnographic Stories for Market Learning

A Cultural Approach to Branding in the
Global Marketplace
2008 Cayla, Julien; Eckhardt, Giana M.
Asian Brands and the Shaping of a

Transnational Imagined Community
2013 Cayla, Julien
2005 Cegarra-Navarro, J. G.
Brand mascots as organisational totems

An empirical investigation of
organizational learning through strategic
alliances between SMEs
The Main Inclinations in Digital

Advertising Research: A Content
Analysis of Articles Published in Journals
2013 elik, Yeim
Indexed in SSCI
Employees as internal audience: how
advertising affects employees
2010 Celsi, Mary Wolfinbarger; Gilly, Marcustomer focus
The structure of sustainability research
in marketing, 1958-2008: a basis for
2011 Chabowski, Brian; Mena, Jeannette;future research opportunities
2006 Chadwick, Lydia; Hodson, Sarah
Legal update
Managing Sport Sponsorship Programs:
Lessons from a Critical Assessment of
2005 Chadwick, Simon; Thwaites, Des English Soccer
The Future Looks "Right": Effects of the
Horizontal Location of Advertising
2013 Chae, Boyoun (grace); Hoegg, JoanImages on Product Attitude
Judging Product Effectiveness from
2013 Chae, Boyoun (grace); Xiuping Li; Zh
Perceived Spatial Proximity
The influence of acculturation on
consumer relational bonding in banking
2012 Chai, Joe Choon Yean; Deans, Kenn relationships
An Empirical Investigation of
Antecedents of B2b Websites'
2002 Chakraborty, Goutam; Lala, Vishal; Effectiveness
What Do Customers Consider Important
2003 Chakraborty, Goutam; Lala, Vishal; in B2B Websites?
Examining Value Co-Creation in

Healthcare Purchasing: A Supply Chain
2014 Chakraborty, Samyadip; DobrzykowView
The Influence of Macro-Level Motives on
Consideration Set Composition in Novel
2003 Chakravarti, Amitav; Janiszewski, CPurchase Situations
2006 Chakravarti, Amitav; Janiszewski, The Neglect of Prescreening Information
The Influence of Generic Advertising on
2004 Chakravarti, Amitav; Janiszewski, CBrand Preferences
The Impact of Standards Competition on

Consumers: Effectiveness of Product
2006 Chakravarti, Amitav; Jinhong Xie Information and Advertising Formats
Remembrance: Joseph W. Newman
2001 Chakravarti, Dipankar; Staelin, Ric (1918-2001)
Managing organizational culture change
and knowledge to enhance customer
2011 Chakravorti, Samit
experiences: analysis and framework
2003 Chakravorti, Sujit; Emmons, WilliamWho Pays for Credit Cards?
Marketing Doctrine: A Principles- Based
Approach to Guiding Marketing Decision
2014 Challagalla, Goutam; Murtha, BrianMaking in Firms
Proactive Postsales Service: When and
2009 Challagalla, Goutam; Venkatesh, R;Why Does It Pay Off?
When Differences Unite: Resource
Dependence in Heterogeneous
2013 Chalmers Thomas, Tandy; Price, LinConsumption Communities
Identifiable but Not Identical: Combining
Social Identity and Uniqueness Motives
2013 Chan, Cindy; Berger, Jonah; Van Boin Choice
2010 Chan,
2010 Chan,
2013 Chan,
2008 Chan,
When Choosing Makes a Good Thing

Better: Temporal Variations in the
Elaine; Mukhopadhyay, Anir Valuation of Hedonic Consumption
Insincere Flattery Actually Works: A Dual
Elaine; Sengupta, Jaideep Attitudes Perspective
Observing Flattery: A Social Comparison
Elaine; Sengupta, Jaideep Perspective
Consumer Responses to Service
Failures: A Resource Preference Model of
Haksin; Wan, Lisa C
Cultural Influences
The Contrasting Effects of Culture on

Consumer Tolerance: Interpersonal Face
2009 Chan, Haksin; Wan, Lisa C.; Sin, Leoand Impersonal Fate
2011 Chan, Kimmy; Lam, Wing
The trade-off of servicing empowerment

on employees' service performance:
examining the underlying motivation
and workload mechanisms
How Can Stressed Employees Deliver

Better Customer Service?? The
Underlying Self-Regulation Depletion
2012 Chan, Kimmy Wa; Wan, Echo Wen Mechanism
Is Customer Participation in Value
Creation a Double-Edged Sword?
Evidence from Professional Financial
2010 Chan, Kimmy Wa; Yim, Chi Kin (BenServices Across Cultures
Willingness to Pay and Competition in
2007 Chan, Tat Y; Kadiyali, Vrinda; Park Online Auctions
An Econometric Model of Location and
2007 Chan, Tat Y; Padmanabhan, V; SeetPricing in the Gasoline Market
Commentary on Structural Modeling in
Marketing: Review and Assessment
Processing of animation in online banner
advertising: The roles of cognitive and
2005 Chan Yun Yoo; Kihan Kim
emotional responses
The Influence of Causal Conditional
Reasoning on the Acceptance of Product
2009 Chandon, Elise; Janiszewski, Chris Claims
Effects of Configuration and Exposure
Levels on Responses to Web
2003 Chandon, Jean Louis; Chtourou, Moh
Advertisements
2006 Chan, Tat Y.
Does In-Store Marketing Work? Effects of

the Number and Position of Shelf Facings
on Brand Attention and Evaluation at the
2009 Chandon, Pierre; Hutchinson, J. WesPoint of Purchase
The Short- and Long-Term Effects of
2004 Chandon, Pierre; Morwitz, Vicki G.; Measuring Intent to Repurchase
Do Intentions Really Predict Behavior?
Self-Generated Validity Effects in Survey
2005 Chandon, Pierre; Morwitz, Vicki G.; Research
Supersize in One Dimension, Downsize
in Three Dimensions: Effects of Spatial
Dimensionality on Size Perceptions and
2009 Chandon, Pierre; Ordabayeva, Nail Preferences
When Does the Past Repeat Itself? The
Interplay of Behavior Prediction and
2011 Chandon, Pierre; Smith, Ronn J.; Mor
Personal Norms
How Biased Household Inventory
Estimates Distort Shopping and Storage
2006 Chandon, Pierre; Wansink, Brian Decisions
2007 Chandon, Pierre; Wansink, Brian
Is Obesity Caused by Calorie

Underestimation? A Psychophysical
Model of Meal Size Estimation
The Biasing Health Halos of Fast-Food

Restaurant Health Claims: Lower Calorie
Estimates and Higher Side-Dish
2007 Chandon, Pierre; Wansink, Brian Consumption Intentions
An Opportunity-Based View of Rapid
2012 Chandra, Yanto; Styles, Chris; Wilki Internationalization
When a Day Means More than a Year:
Effects of Temporal Framing on
2004 Chandran, Sucharita; Menon, Geet Judgments of Health Risk
Effects of Participative Pricing on
Consumers' Cognitions and Actions: A
2005 Chandran, Sucharita; Morwitz, VickiGoal Theoretic Perspective
The Price of "Free"-dom: Consumer
Sensitivity to Promotions with Negative
2006 Chandran, Sucharita; Morwitz, VickiContextual Influences
Getting a Grip on the Saddle: Chasms or
2011 Chandrasekaran, Deepa; Tellis, Gera
Cycles?
Global Takeoff of New Products: Culture,
2008 Chandrasekaran, Deepa; Tellis, Gera
Wealth, or Vanishing Differences?
Satisfaction Strength and Customer
2007 Chandrashekaran, Murali; Rotte, KriLoyalty
From Invention to Innovation:
Conversion Ability in Product
2006 Chandy, Rajesh; Hopstaken, Brigitt Development
What Will the Future Bring? Dominance,
Technology Expectations, and Radical
2003 Chandy, Rajesh K.; Prabhu, JaideepInnovation
C
What to Say When: Advertising Appeals
2001 Chandy, Rajesh K.; Tellis, Gerard J. in Evolving Markets
Research as Innovation: Rewards, Perils,
and Guideposts for Research and
2003 Chandy, Rajesh K.
Reviews in Marketing
Cultural Masculinity/Femininity
2006 Chang, Chingching
Influences on Advertising Appeals
The Effectiveness of Using a Global Look
2008 Chang, Chingching
in an Asian Market
2007 Chang,
2013 Chang,
2014 Chang,
2008 Chang,
Interactive Effects of Message Framing,

Product Perceived Risk, and Mood-- The
Case of Travel Healthcare Product
Chun-Tuan
Advertising
Affect as a Decision-Making System of
Hannah H.; Tuan Pham, Micthe Present
Investigating the Antecedents and
Consequences of an Overall Store Price
Shu-Hao; Wang, Kai-Yu
Image in Retail Settings
Luck of the Draw: Creating Chinese
William Li; Lii, Peirchyi
Brand Names
Differential Mediating Effects of Radical

and Incremental Innovation on Market
Orientation-Performance Relationship: A
2014 Chang, Woojung; Franke, George R.;
Meta-Analysis
Trend of Internet-Related Research:
2005 Chang-Hoan Cho; HyoungKoo Khan1994 to 2003
Different Forced-Exposure Levels to
2001 Chang-Hoan Cho; Jung-Gyo Lee; ThBanner Advertisements
2011 Chapleo, Chris
Exploring rationales for branding a

university: Should we be seeking to
measure branding in UK universities?
Poverty and Materialism: A Look at

2014 Chaplin, Lan Nguyen; Hill, Ronald Impoverished Versus Affluent Children
The Development of Self-Brand
2005 Chaplin, Lan Nguyen; John, DeboraConnections in Children and Adolescents
The Development of Consumer-Based
2010 Chaplin, Lan Nguyen; Lowrey, Tina Consumption Constellations in Children
Infomercials Revisited: Perspectives of
2000 Chapman, Patricia S.; Beltramini, RiAdvertising Professionals
Nonconscious Goals and Consumer
2008 Chartrand, Tanya L.; Huber, Joel; ShChoice
Modeling the Clickstream: Implications
2003 Chatterjee, Patrali; Hoffman, Donn for Web-Based Advertising Efforts
Can unconscious-conscious processing
sequences enhance ad exposure
2011 Chatterjee, Patrali
outcomes?
The Endowment Effect as Self2013 Chatterjee, Promothesh; Irmak, Cagl
Enhancement in Response to Threat
The Chain of Effects from Brand Trust
and Brand Affect to Brand Performance:
2001 Chaudhuri, Arjun; Holbrook, Morris The Role of Brand Loyalty
Product-class effects on brand
commitment and brand outcomes: The
2002 Chaudhuri, Arjun; Holbrook, Morris role of brand trust and brand affect
How Brand Reputation Affects the
2002 Chaudhuri, Arjun
Advertising-Brand Equity Link
Investigating Effects of Out-of-Stock on
2012 Che, Hai; Chen, Xinlei (Jack); Chen,Consumer Stockkeeping Unit Choice
Speed of Replacement:
Modeling Brand Loyalty Using Last-Move
2009 Che, Hai; Seetharaman, P.B. (SeethData
Bounded Rationality in Pricing Under

State-Dependent Demand: Do Firms
2007 Che, Hai; Sudhir, K; Seetharaman, P
Look Ahead, and if So, How Far?
The Effect of Goal Visualization on Goal
Pursuit: Implications for Consumers and
2011 Cheema, Amar; Bagchi, Rajesh
Managers
The Effect of Need for Uniqueness on
2010 Cheema, Amar; Kaikati, Andrew M Word of Mouth
Anytime Versus Only: Mind-Sets
Moderate the Effect of Expansive Versus
Restrictive Frames on Promotion
2008 Cheema, Amar; Patrick, Vanessa M Evaluation
The Effect of Partitions on Controlling
2008 Cheema, Amar; Soman, Dilip
Consumption
2008 Cheema, Amar
Surcharges and Seller Reputation
The Effects of Cultural Individualism and
Self-Confidence on Propensity to Voice:
2007 Chelminski, Piotr; Coulter, Robin A From Theory to Measurement to Practice
Close Encounters of Two Kinds: False
2002 Chen, Haipeng; Rao, Akshay R.
Alarms and Dashed Hopes
When Two Plus Two Is Not Equal to Four:
Errors in Processing Multiple Percentage
2007 Chen, Haipeng (allan); Rao, AkshayChanges
When More Is Less: The Impact of Base
Value Neglect on Consumer Preferences
2012 Chen, Haipeng (Allan); Marmorsteinfor Bonus Packs over Price Discounts
2009 Chen, Jianqing; Liu, De; Whinston, Auctioning Keywords in Online Search
Should Captive Sardines Be
Compensated? Serving Customers in a
2009 Chen, Rachel R.; Gerstner, Eitan; Y Confined Zone
Assessing the impact of the Internet on
2001 Chen, Stephen
brands
Why Do Consumers Buy Extended
2009 Chen, Tao; Kalra, Ajay; Sun, Baoho Service Contracts?
2012 Chen, Tom; Drennan, Judy; AndrewsExperience sharing
Learning from a Service Guarantee
2009 Chen, Xinlei (Jack); John, George; HQuasi Experiment
Does a Firm's Product-Recall Strategy
Affect Its Financial Value? An
Examination of Strategic Alternatives
2009 Chen, Yubo; Ganesan, Shankar; LiuDuring Product-Harm Crises
When Do Third-Party Product Reviews
Affect Firm Value and What Can Firms
Do?? The Case of Media Critics and
2012 Chen, Yubo; Liu, Yong; Zhang, Jurui Professional Movie Reviews
2011 Chen,
2002 Chen,
2007 Chen,
2013 Chen,
Online Social Interactions: A Natural

Experiment on Word of Mouth Versus
Yubo; Wang, Qi; Xie, Jinhong Observational Learning
Yuxin; Iyer, Ganesh; PadmanReferral Infomediaries
Estimating Disaggregate Models Using
Aggregate Data Through Augmentation
Yuxin; Yang, Sha
of Individual Choice
When, Why, and How Controversy
Zoey; Berger, Jonah
Causes Conversation
2013 Chen, Zoey; Lurie, Nicholas H.
Temporal Contiguity and Negativity Bias

in the Impact of Online Word of Mouth
The Dynamics of Goal Revision: A

Cybernetic Multiperiod Test-OperateTest-Adjust-Loop (TOTAL) Modeli of Self2014 Chen Wang; Mukhopadhyay, Anirb Regulation
Mood and Comparative Judgment: Does
Mood Influence Everything and Finally
2008 Cheng Qui; Yeung, Catherine W.M. Nothing?
Consumer Animosity, Country of Origin,
and Foreign Entry-Mode Choice: A Cross2014 Cher-Min Fong; Chun-Ling Lee; Yun Country Investigation
Commentary on Scheibehenne,
Greifeneder, and Todd. Choice Overload:
2010 Chernev, Alexander; Bockenholt, U Is There Anything to It?
The Role of Market Efficiency Institutions
in Consumer Choice: A Case of
2001 Chernev, Alexander; Carpenter, GreCompensatory Inferences
Categorization Effects in Value
Judgments: Averaging Bias in Evaluating
2010 Chernev, Alexander; Gal, David
Combinations of Vices and Virtues
Competing for Consumer Identity: Limits
to Self-Expression and the Perils of
2011 Chernev, Alexander; Hamilton, Ryan
Lifestyle Branding
Assortment Size and Option
Attractiveness in Consumer Choice
2009 Chernev, Alexander; Hamilton, RyaAmong Retailers
When More Is Less and Less Is More: The
Role of Ideal Point Availability and
2003 Chernev, Alexander; Mick, David GlAssortment in Consumer Choice
The Impact of Common Features on
Consumer Preferences: A Case of
2001 Chernev, Alexander
Confirmatory
Extremeness Aversion and Attribute2004 Chernev, Alexander
Balance Effects in Choice
Goal Orientation and Consumer
Preference for the Status Quo
Feature Complementarity and
Assortment in Choice

Context Effects without a Context:

Attribute Balance as a Reason for Choice
Decision Focus and Consumer Choice
among Assortments
Differentiation and Parity in Assortment
Pricing
Articulation Compatibility in Eliciting
Price Bids
Jack of All Trades or Master of One?

Product Differentiation and
Compensatory Reasoning in Consumer
Choice
The Role of Purchase Quantity in
Assortment Choice: The Quantity2008 Chernev, Alexander
Matching Heuristic
Semantic Anchoring in Sequential
Evaluations of Vices and Virtues
A Neurocognitive Model of
Advertisement Content and Brand Name
2007 Chessa, Antonio G.; Murre, Jaap M. Recall
J
Social Capital and Its Influence on
Changes in Internationalization Mode
Among Small and Medium-Sized
2007 Chetty, Sylvie; Agndal, Henrik
Enterprises
A Strategic Approach to
Internationalization: A Traditional Versus
2004 Chetty, Sylvie; Campbell-Hunt, Colia "Born-Global" Approach
Developing internationalization
capability through industry groups: the
experience of a telecommunications
2002 Chetty, Sylvie; Patterson, Andrea joint action group
The Effect of Word of Mouth on Sales:
2006 Chevalier, Judith A.; Mayzlin, Dina Online Book Reviews
2009 Chiagouris, Larry; Lala, Vishal
Beauty is in the Eye of the Tech Manager

Model of Brand Choice with a NoPurchase Option Calibrated to Scanner2004 Chib, Siddhartha; Seetharaman, P.b.
Panel Data
Dimensional Range Overlap and Context
2010 Chien, Yi-Wen; Wegener, Duane T.; Effects in Consumer Judgments
Hedonic and utilitarian motivations for
2001 Childers, Terry L.; Carr, Chresrwheronline retail shopping behavior
Future of the brand management
2007 Chimhundu, Ranga; Hamlin, Robertstructure in FMCG
Structural Modeling in Marketing:
2006 Chintagunta, Pradeep; Erdem, Tli
Review and Assessment
A pre-diffusion growth model of
2012 Chintagunta, Pradeep; Lee, Jonath intentions and purchase
Strategic Pricing and Detailing Behavior

2005 Chintagunta, Pradeep C.; Desiraju in International Markets
New Drug Diffusion When ForwardLooking Physicians Learn from Patient
2012 Chintagunta, Pradeep K; Goettler, RFeedback and Detailing
Estimating a Stockkeeping-Unit-Level
Brand Choice Model That Combines
2005 Chintagunta, Pradeep K.; Dub, J Household Panel Data and Store Data
Endogeneity and Heterogeneity in a
Probit Demand Model: Estimation Using
2001 Chintagunta, Pradeep K.
Aggregate Data
Customer satisfaction and profitability: is
2004 Chiquan Guo; Kumar, Anand; Jirapor
there a lagged effect?
Mail and Internet Surveys: The Tailored
2007 Chisnall, Peter M.
Design Method
Form Versus Function:How the
Intensities of Specific Emotions Evoked
in Functional Versus Hedonic Trade-Offs
2007 Chitturi, Ravindra; Raghunathan, R Mediate Product Preferences
Delight by Design: The Role of Hedonic
2008 Chitturi, Ravindra; Raghunathan, R Versus Utilitarian Benefits
2011 Choi, Jeonghye; Bell, David R
Preference Minorities and the internet
Spatiotemporal Analysis of Imitation

Behavior Across New Buyers at an
2010 Choi, Jeonghye; Hui, Sam K; Bell, DOnline Grocery Retailer
2011 Choi, Jinhee; Fishbach, Ayelet
Choice as an End Versus a Means
Expanding to Direct Channel: Market
2003 Choi, S. Chan
Coverages as Entry Barrier
Identifying Viewer Segments for
2002 Choong-Ryuhn Kim
Television Programs
An Analytical Study of Spillover Effect of
Different Branding Elements on
2014 Choudhury, Smritishikha; P Kakati, Customer-Based Brand Equity
The Universality of Values: Implications
for Global Advertising Strategy
Job Satisfaction, Job Performance, and
Effort: A Reexamination Using Agency
2006 Christen, Markus; Iyer, Ganesh; S Theory
Competitive Pricing of Information: A
2007 Christen, Markus; Sarvary, Miklos Longitudinal Experiment
Trade Dress Protection Does Not Extend
2001 Christiansen, Linda; Cain, Rita Mar Expired Patent
Mickey Mouse Still Belongs to Disney:
The Supreme Court Upholds Copyright
2004 Christiansen, Linda
Extension
2006 Chow, Simeon; Amir, Sarit
The Effects of Bar-Sponsored Alcohol

Beverage Promotions Across Binge and
2001 Christie, Jennifer; Fisher, Dan; KozuNonbinge Drinkers
2012 Christodoulides, George;

2008 Christodoulides, George
Memo to Marketers: Quantitative

Evidence for Change. How UserGenerated Content Really Affects
Jevons, C Brands
The Voice of the Consumer Speaks
Jevons, CoForcefully in Brand Identity
Measuring perceived brand luxury: An
Michaelido
evaluation of the BLI scale
Breaking free from the industrial age
paradigm of branding
Assessing the Economic Value of

Distribution Channels: An Application to
2007 Chu, Junhong; Chintagunta, Pradeep
the Personal Computer Industry
An Empirical Test of Warranty Theories
in the U.S. Computer Server and
2011 Chu, Junhong; Chintagunta, PradeeAutomobile Markets
Vertical Information Sharing in a Volatile
2008 Chuan He; Marklund, Johan; Vosse Market
Beyond Adoption: Development and
2004 Chuan-Fong Shih, Alladi; VenkateshApplication of a Use-Diffusion Model
Clan culture, strategic orientation and
new product performance in Chinese
marketing ventures: an exploration of
2012 Chuang, Fu-Mei; Morgan, Robert E.;main and moderating effects
2006 Chun, Rosa; Davies, Gary
The Influence of Corporate Character on

Customers and Employees: Exploring
Similarities and Differences
2001 Chun, Rosa
E--reputation: The role of mission and

vision statements in positioning strategy
The Litigated Dissolution of International

Distribution Relationships: A Process
2006 Chun Zang; Griffith, David A.; CavuFramework and Propositions
2003 Chung, Henry F.L.
International Standardization Strategies:

The Experiences of Australian and New
Zealand Firms Operating in the Greater
China Markets
2012 Chung, Jaihak; Rao, Vithala R
A General Consumer Preference Model

for Experience Products: Application to
Internet Recommendation Services
Stakeholder Orientation and Business

Performance: The Case of Service
2005 Chung-Leung Luk; Yau, Oliver H. M.;Companies in China
Trying to prosume: toward a theory of
2008 Chunyan Xie; Bagozzi, Richard P.; Trconsumers as co-creators of value
Bloggers' Motivations and Behaviors: A
2007 Chun-Yao Huang; Yong-Zheng Shen;Model
The Ecological Fallacy: Some
Fundamental Research Misconceptions
2003 Clancy, Kevin J.; Berger, Paul D.; M Corrected
The Effects of Visual Enhancement on
Attribute/Benefit Desirability and Brand
Perception Measures: Implications for
2007 Clancy, Kevin J.; Rabino, Samuel Reliability and Validity
Organizational motivation, opportunity
and ability to measure marketing
2005 Clark, Bruce H.; Abela, Andrew V.; performance
Business Intelligence Using Smart
2003 Clark, Bruce H.; Cunningham, PeggTechniques (Book)
Managerial perceptions of marketing
performance: efficiency, adaptability,
2000 Clark, Bruce H.
effectiveness and satisfaction
Managerial identification of competitors:
accuracy and performance
2011 Clark, Bruce H.
consequences
Corporate Stadium Sponsorships,
Signaling Theory, Agency Conflicts, and
2002 Clark, John M.; Cornwell, T. Bettina;Shareholder Wealth
2002 Clark, Moira
The relationship between employees'

perceptions of organizational climate
and customer retention rates in a major
UK retail bank
2004 Clark, Terry; Iacobucci, Dawn
Marketing and the Bottom Line: Creating

the Measures of Success, 2d ed. (Book)
Six Degrees: The Science of a
Connected Age (Book)
2002 Clark, Terry; Wilkie, William L.
On Books and Scholarship: Reflections of

a Marketing Academic
2003 Clark, Terry
Culture's Consequences: Comparing

Values, Behaviors, Institutions and
Organizations Across Nations, 2d ed
2004 Clark, Terry; Clark, Bruce
2013 Clarkson, Joshua J.; Janiszewski, ChrThe Desire for Consumption Knowledge
2001 Clauser, Robert C.
Offline rules, online tools
2008 Cleeren, Kathleen; Dekimpe, Marnik
Weathering product-harm crises
Rising from the Ashes: How Brands and

Categories Can Overcome Product-Harm
2013 Cleeren, Kathleen; van Heerde, HarCrises
Cosmopolitanism, Consumer
Ethnocentrism, and Materialism: An
Eight-Country Study of Antecedents and
2009 Cleveland, Mark; Laroche, Michel; Outcomes
Establishing human brands:
determinants of placement success for
2011 Close, Angeline; Moulard, Julie; Mo first faculty positions in marketing
Engaging the Consumer through Event
Marketing: Linking Attendees with the
2006 Close, Angeline G.; Finney, R. Zacha
Sponsor, Community, and Brand
2009 Close, Angeline G.; Krishen, Anjala This Event is Me!
Sustainability to support end-to-end
value chains: the role of supply chain
2011 Closs, David; Speier, Cheri; Meach management
The Bluetooth Enigma: Practicalities
2011 Cockrill, Antje; Goode, Mark M.; WhImpair Potential
The Integration of Direct Marketing and
Field Sales to Form a New B2b Sales
2004 Coe, John M.
Coverage Model
Organizational Factors Associated with
Job Characteristics: Evidence from
2008 Coelho, Filipe; Augusto, Mrio
Frontline Service Employees
2013 Coffey,
2010 Cohen,
2006 Cohen,
2004 Cohen,
Understanding the Invisibility of the

Asian-American Television Audience:
Why Marketers Often Overlook an
Amy Jo
Audience of "Model" Consumers
Joel; Ajzen, Icek; AlbarracinMartin Fishbein
Joel B
The Same, but Different
Affective Intuition and Task-Contingent
Joel B.; Andrade, Eduardo BAffect Regulation
2006 Cohen, Joel B.; Reed II, Americus
A Multiple Pathway Anchoring and

Adjustment (MPAA) Model of Attitude
Generation and Recruitment
2006 Cohen, Joel B.; Reed II, Americus
Perspectives on Parsimony: How Long Is

the Coast of England? A Reply to Park
and Maclnnis; Schwarz; Petty; and Lynch
2000 Cohen, Joel B.
Playing to Win: Marketing and Public

Policy at Odds over Joe Camel
2002 Cohen, Joel B.

2005 Cohen, Joel B.
Introductory Comments: Direct-toConsumer Prescription Drug Advertising:

Evaluating Regulatory Policy in the
United States and New Zealand
Seeing If
2011 Cohen, Joel B.
Reflections of an Activist Editor
A Consumers' Republic: The Politics of

Mass Consumption in Postwar America
'Brand Warriors China: Creating
2004 Cohen, Peter
Sustainable Brand Capital' (Book)
Shanghai Ren Jia restaurants (the
2004 Cohen, Peter
Shanghai Family Restaurants)
Advertising Nutrition and Health:
Evidence from Food Advertising, 1977-2003 Cole, Catherine A.; Ford, Gary T. 1997 (Book)
Feeling Like My Self: Emotion Profiles
2013 Coleman, Nicole Verrochi; Williams,and Social Identity
2004 Cohen, Lizabeth
Implementing a Customer Relationship

Strategy: The Asymmetric Impact of
2000 Colgate, Mark R.; Danaher, Peter J. Poor Versus Excellent Execution
Competitive Cross-Couponing: A
Comparison of French and U.S.
2001 Collard, Christophe; Pustay, MichaePerspectives
Following the Fashionable Friend: The
2011 Colliander, Jonas; Dalhn, Micael Power of Social Media
Exposure of Violent Video Games to
2008 Collier, Joel E.; Liddell Jr., Pearson; Children and Public Policy Implications
Examining the influence of control and
convenience in a self-service setting
Financial Education and
2010 Collins, J. Michael; O'rourke, Collin CounselingStill Holding Promise
Protecting Minority Homeowners: Race,
Foreclosure Counseling and Mortgage
2013 Collins, J. Michael; Schmeiser, MaxiModifications
2010 Collier, Joel E.; Sherrell, Daniel L.
How More Precise Magazine Inputs Can

Improve Media Mix Modeling The Impact
2010 Collins, James; Dixon, David; Eadie of More Balanced Metrics on ROI
A Model for Diagnosing and Reducing
2000 Colombo, Richard
Nonresponse Bias
Drivers of International E-Tail
Performance: The Complexities of
2010 Colton, Deborah A; Roth, Martin S; Orientations and Resources
2003 Colwell, Scott R.; Cunningham, PegThe Future of Marketing (Book)
Resource Allocation in Households with
2005 Commuri, Suraj; Gentry, James W. Women as Chief Wage Earners
The Impact of Counterfeiting on
Genuine-Item Consumers' Brand
2009 Commuri, Suraj
Relationships
Comparative Price Advertising: Believe
2002 Compeau, Larry D.; Grewal, Dhruv;It or Not
Consumers' Interpretations of the
Semantic Phrases Found in Reference
2004 Compeau, Larry D.; Lindsey-Mullikin
Price Advertisements
2003 Compeau, Larry D.
Handbook of Mixed Methods in Social &

Behavioral Research
Market Valuation Models of the Effect of

Advertising and Promotional Spending: A
2005 Conchar, Margy P.; Crask, Melvin R Review and Meta-Analysis
An Integrated Framework for the
Conceptualization of Consumers'
2004 Conchar, Margy P.; Zinkhan, GeorgePerceived-Risk Processing
2002 Coney, Sandra
Prescription Pharmaceuticals: A
Consumer Perspective from New
Zealand
How Childhood Advertising Exposure

Can Create Biased Product Evaluations
2014 Connell, Paul M.; Brucks, Merrie; NiThat Persist into Adulthood
Toward a 'theoretical toolbox' for
2011 Connelly, Brian; Ketchen, David; Sl sustainability research in marketing
Identifying fair trade in consumption
2006 Connolly, John; Shaw, Deirdre
choice
Marketing and corporate strategy - a
response to 'let marketers reclaim
2007 Connor, Tom
corporate strategy'
A Longitudinal Analysis of Customer
Satisfaction and Share of Wallet:
Investigating the Moderating Effect of
2007 Cooil, Bruce; Keiningham, Timothy Customer Characteristics
2003 Cook, Don Lloyd; Ford, Gary T.

2000 Cook, Don Lloyd
Making the Information Society:

Experience, Consequences and
Possibilities/The Future of Ideas: The
Fate of the Commons in a Connected
World
Regulation and Consumer Protection
(Book Review)
Health Risk Factors and Their Effect on

2011 Cook, Laurel Aynne; Burton, Scot; HConsumers' Use of Nutrition Facts Panels
Leaner Choices? The Potential Influence
of the Inclusion of Nutrition Facts Panels
on Consumer Evaluations and Choices of
2013 Cook, Laurel Aynne; Burton, Scot; HGround Beef Products
2004 Cook, William A.

How Customers Think: Essential Insights

into the Mind of the Market (Book)
The Soul of the Meaningful
Advertisement
Is Mobile a Reliable Platform For Survey

Taking? Defining Quality in Online
Surveys From Mobile Respondents
Stimulus Context and the Formation of
2004 Cooke, Alan D. J.; Janiszewski, Chri Consumer Ideals
Super Crunchers: Why Thinking-byNumbers Is the New Way to Be Smart
Theoretical Concept or Management
Fashion? Examining the Significance of
2000 Cornelissen, Joep P.; Lock, Andrew IMC
Advertising Research and Its Influence
2002 Cornelissen, Joep P.; Lock, Andrew on Managerial Practice
2008 Cooke, Mike
Change, continuity and progress: the

concept of integrated marketing
communications and marketing
2003 Cornelissen, Joep P.
communications practice
Sponsorship-Linked Marketing: The Role
2006 Cornwell, T. Bettina; Humphreys, Miof Articulation in Memory
The Relationship Between Major-League
Sports' Official Sponsorship
Announcements and the Stock Prices of
2005 Cornwell, T. Bettina; Pruitt, StephenSponsoring Firms
The Value of Winning in Motorsports:
2001 Cornwell, T. Bettina; Pruitt, Stephe Sponsorship-linked Marketing
Advances in International Marketing
2001 Cornwell, T. Bettina
(Book)
Do Suppliers Benefit from Collaborative
Relationships with Large Retailers? An
Empirical Investigation of Efficient
2005 Corsten, Daniel; Kumar, Nirmalya Consumer Response Adoption
Building Store Loyalty Through Store
2000 Corstjens, Marcel; Lal, Rajiv
Brands
The Power of Evil: The Damage of
Negative Social Media Strongly
2012 Corstjens, Marcel; Umblijs, Andris Outweigh Positive Contributions
The Status Costs of Subordinate Cultural
Capital: At-Home Fathers' Collective
Pursuit of Cultural Legitimacy through
2013 Coskuner-Balli, Gokcen; Thompson,Capitalizing Consumption Practices
Pleasure or utility? Time planning style
2006 Cotte, June; Chowdhury, Tilottama G
and Web usage behaviors
2009 Cotte, June; Latour, Kathryn A.
Blackjack in the Kitchen: Understanding

Online versus Casino Gambling
The Times of Their Lives:

Phenomenological and Metaphorical
2004 Cotte, June; Ratneshwar, S.; Mick, Characteristics of Consumer Timestyles
Families and Innovative Consumer

Behavior: A Triadic Analysis of Sibling
2004 Cotte, June; Wood, Stacy L.
and Parental Influence
Rethinking Marketing: Qualitative
2001 Cotte, June
Strategies and Exotic Visions
Do models of vertical strategic
interaction for national and store brands
2001 Cotterilla, Ronald W.; Putsis Jr., Will meet the market test?
Price-Matching Guarantees, Retail
Competition, and Product-Line
2009 Coughlan, Anne T.; Shaffer, Greg Assortment
Distortion of Price Discount Perceptions:
2007 Coulter, Keith S.; Coulter, Robin A. The Right Digit Effect
Small Sounds, Big Deals: Phonetic
2010 Coulter, Keith S.; Coulter, Robin A. Symbolism Effects in Pricing
Small Sounds, Big Deals: Phonetic
2013 Coulter, Keith S.; Coulter, Robin A. Symbolism Effects in Pricing
Price Number Relationships and Deal
Processing Fluency: The Effects of
Approximation Sequences and Number
2014 Coulter, Keith S.; Roggeveen, AnneMultiples
The Evolution of Consumer Knowledge
and Sources of Information: Hungary in
2005 Coulter, Robin A.; Price, Linda L.; Transition
Invisible Brands: An Ethnography of
Households and the Brands in Their
2005 Coupland, Jennifer Chang
Kitchen Pantries
2004 Courtheoux, Richard J.

2004 Cousley, Sam
Analysis of List Segmentation Efficacy

and Campaign Optimilation
Managerial Applications of Multivariate
Analysis in Marketing
Understanding It-Enabled Interactivity in

2001 Coviello, Nicole; Milley, Roger; Mar Contemporary Marketing
2004 Cowley, Elizabeth; Janus, Eunika
Not Necessarily Better, but Certainly

Different: A Limit to the Advertising
Misinformation Effect on Memory
The Moderating Effect of Product

Knowledge on the Learning and
2003 Cowley, Elizabeth; Mitchell, AndrewOrganization of Product Information
Views From Consumers Next in Line: The
Fundamental Attribution Error in a
2005 Cowley, Elizabeth
Service Setting
2008 Cowley, Elizabeth
The Perils of Hedonic Editing
Consumer Response to Drug Risk
2010 Cox, Anthony D; Cox, Dena; MantelInformation:The Role of Positive Affect
Understanding Consumer Responses to
2006 Cox, Anthony D.; Cox, Dena; Zimet Product Risk Information
2002 Cox, Dena; Cox, Anthony D.
Beyond First Impressions: The Effects of

Repeated Exposure on Consumer Liking
of Visually Complex and Simple Product
Designs
2000 Craig, C. Samuel; Douglas, Susan P.Configural Advantage in Global Markets

Culture Matters: Consumer Acceptance
2005 Craig, C. Samuel; Greene, William H
of U.S. Films in Foreign Markets
Broadening Journal of Public Policy &
Marketing's Outreach: My 'Tour of Duty'
2011 Craig Andrews, J.
as Editor
What Advertising Testing Might Have
2004 Cramphorn, Spike
Been, If We Had Only Known
2006 Cramphorn, Spike
Blink: The Power of Thinking without

Thinking/Strangers to Ourselves:
Discovering the Adaptive Subconscious
2000 Crane, Andrew
Facing the backlash: green marketing

and strategic reorientation in the 1990s
Measuring customer focus: an

examination of the relationship between
2000 Cravens, Karen S.; Guilding, Chris market orientation and brand valuation
The Quality of Internet-User Recall: A
Comparative Analysis by Online Sales2014 Crespo-Almendros, Esmeralda; Del Promotion
Barrio-Garc
Types
a, Salvador
An Experimental Assessment of the
Effects of Two Alcoholic Beverage Health
Warnings Across Countries and Binge2002 Creyer, Elizabeth H.; Kozup, John C.Drinking Status
2006 Crick, Dave; Chaudhry, Shiv
International marketing strategy in the

electronics industry: a followup
investigation of UK SMEs 18 months
after the export withdrawal decision
2000 Crick, Dave; Jones, Marian V.
Small High-Technology Firms and

International High-Technology Markets
2000 Crimmins, James C.
Managers of UK based SMEs'

perceptions of their overseas
performance and competitiveness: a
study of regular and sporadic
internationalising firms
Better Measurement and Management
of Brand Value
2003 Crimmins, Jim; Callahan, Chris
Reducing Road Rage: The Role of Target

Insight in Advertising for Social Change
2009 Crick, Dave
Making Inferences Concerning

Physiological Responses: A Reply to
2001 Crites, Jr., Stephen L.; Aikman-EckeRossiter, Silberstein, Harris, and Nield
Market-oriented sustainability: a
2011 Crittenden, Victoria; Crittenden, Wilconceptual framework and propositions
Advanced Supply Management: The
2000 Crittenden, Victoria L.; Christianse Best Practice Debate (Book)
2000 Crittenden, Victoria L.; Christianse Radical Marketing (Book)
Marketing Strategy: The Challenge of
2000 Crittenden, Victoria L.; Clow, Kennethe External Environment (Book)
Segmenting the business-to-business
marketplace by product attributes and
2002 Crittenden, Victoria L.; Crittenden, the decision process
Business Success: A Way of Thinking
About Strategy, Critical Supply Chain
Assets and Operational Best Practice
2000 Crittenden, Victoria L.; Crittenden, (Book)
Deregulation of professional accounting
services in the United Kingdom:
2003 Crittenden, Victoria L.; Davis, Larr integrating marketing and accounting
Segmentation and Positioning for
2000 Crittenden, Victoria L.; Dover, Phili Strategic Marketing Decisions (Book)
Strategic Procurement Management in
2000 Crittenden, Victoria L.; Giunipero, Lthe 1990's: Concepts and Cases (Book)
The Elgar Companion to Consumer
Research and Economic Psychology
2000 Crittenden, Victoria L.; Goldsmith, (Book)
Innovations in Procurement
2000 Crittenden, Victoria L.; Herche, JoelManagement (Book)
Defining Your Market: Winning Strategies
for High-Tech, Industrial, and Service
2000 Crittenden, Victoria L.; Hogan, JohnFirms (Book)
CLOCKSPEED Winning Industry Control
in the Age of Temporary Advantage
2000 Crittenden, Victoria L.; Lantz, Garol(Book)
Strategic Marketing for Success in
2000 Crittenden, Victoria L.; Seiders, Ka Retailing (Book)
Preventing Shoplifting Without Being
Sued: Practical Advice for Retail
2000 Crittenden, Victoria L.; Simpson, P Executives (Book)
2000 Crittenden, Victoria L.; Utter, Debo Marketing on a Budget (Book)
Success factors in non-store retailing:
exploring the Great Merchants
2002 Crittenden, Victoria L.; Wilson, ElizaFramework
The Role of Normative Political Ideology
2004 Crockett, David; Wallendorf, Melaniin Consumer Behavior
Green marketing strategies: an

examination of stakeholders and the
2011 Cronin, J.; Smith, Jeffery; Gleim, M opportunities they present
Assessing the Effects of Quality, Value,
and Customer Satisfaction on Consumer
Behavioral Intentions in Service
2000 Cronin Jr., J. Joseph; Brady, Michael Environments
A meta-analytic review of opportunism
2008 Crosno, Jody L.; Dahlstrom, Robert in exchange relationships
Valves of Desire: A Historian's
Perspective on Parents, Children, and
2002 Cross, Gary
Marketing
Bridging Cultural Divides: The Role and
2013 Cross, Samantha N.N; Gilly, Mary CImpact of Binational Families
"Birds of a Feather Flock Together":
Strategic Implications for Advertising
2003 Crutchfield, Tammy Neal; Spake, DeAgencies
2000 Csikszentmihalyi, Mihaly
2001 Csipak, James; Heroux, Lise
2001 Csipak, James
The Costs and Benefits of Consuming

International Direct Marketing
Legal, Ethical, & Regulatory
Remembering Luminary Leaders Stewart
2008 Cude, Brenda J.
M. Lee and E. Scott Maynes
2010 Cude, Brenda J.
Financial Literacy 501
Measuring the effect of promotion in
non-controlled settings: a
2012 Cuellar, Steven; Noland, Michael; Kdecompositional approach
The Influence of Competitive Intensity
and Market Dynamism on Knowledge
Management Capabilities of
2005 Cui, Anna Shaojie; Griffith, David A Multinational Corporation Subsidiaries
Prediction in Marketing Using the
2005 Cui, Dapeng; Curry, David
Support Vector Machine
A Price Discrimination Model of Trade
2008 Cui, Tony Haitao; Raju, Jagmohan S.Promotions
Protecting Privacy Online: Is Self2000 Culnan, Mary J.
Regulation Working?
Protection of Prior Learning in Complex
2008 Cunha Jr., Marcus; Janiszewski, ChriConsumer Learning Environments
Asymmetries in the Sequential Learning
of Brand Associations: Implications for
2009 Cunha Jr., Marcus; Laran, Juliano the Early Entrant Advantage
Assimilation and Contrast in Price
2011 Cunha Jr., Marcus; Shulman, JeffreyEvaluations
Consumer Psychology of Tourism,
2002 Cunningham, Peggy; Agrusa, Jerome
Hospitality and Leisure
The Origin of Brands: Discover the
Natural Laws of Product Innovation and
2005 Cunningham, Peggy; Bourassa, Ma Business Survival
Winning Market Leadership: Strategic

Market Planning for Technology-Driven
2002 Cunningham, Peggy; Joshi, Ashwin Businesses
The Maturing Marketplace: Buying
Habits of Baby Boomers and Their
2002 Cunningham, Peggy; Kaufman-Scarb
Parents
Personalities and Products (Book
2001 Cunningham, Peggy; Parker, Rick Review)
2002 Cunningham, Peggy; St-James, YanNo Logo: Taking Aim at the Brand Bullies
Imagining Consumers: Design and
2002 Cunningham, Peggy; Witkowski, TerInnovation From Wedgwood to Corning
The Textbooks of Philip Kotler: Their Role
in Defining Marketing Thought and
2003 Cunningham, Peggy
Practice
The Advertising Magnifier Effect: An MTV
2006 Cunningham, Todd; Hall, Amy Shea;Study
How Individuals' Cherished Possessions
2004 Curasi, Carolyn Folkman; Price, Linda
Become Families' Inalienable Wealth
Selling to Newly Emerging Markets
2001 Curran, Catharine M.; Hyman, Micha
(Book)
When Your World Must Be Defended:
2011 Cutright, Keisha M.; Wu, Eugenia C.;
Choosing Products to Justify the System
2003 Czinkota, Michael R.; Ronkainen, IlkAn International Marketing Manifesto
Educator Insights: The Policy Gap in
2000 Czinkota, Michael R.
International Marketing
An Attitudinal Model of TechnologyBased Self-Service: Moderating Effects
of Consumer Traits and Situational
2002 Dabholkar, Pratibha A.; Bagozzi, RicFactors
A Comprehensive Framework for Service
Quality: An Investigation of Critical
Conceptual and Measurement Issues
2000 Dabholkar, Pratibha A.; Shepherd, CThrough a Longitudinal Study
Corporate Branding, Identity, and
2006 Dacin, Peter A.; Brown, Tom J.
Customer Response
Foundations of Marketing Theory:
Toward a General Theory of Marketing
2003 Dacin, Peter A.; Cunningham, Pegg (Book)
Inclusive Economic Development
Programs and Consumers' Access to
Credit in Emerging Market Economies:
The Public Policy Role of Marketing in
2013 Dadzie, Kofi Q; Dadzie, Charlene A Rural Bank Programs in Ghana
2011 Dahan, Ely; Kim, Adlar J; Lo, Andr Securities Trading of Concepts (STOC)
2014 Dahl, Darren
Social Influence and Consumer Behavior
2007 Dahl, Darren W; Moreau, C. Page
Thinking Inside the Box: Why Consumers

Enjoy Constrained Creative Experiences
Social Information in the Retail

Environment: The Importance of
Consumption Alignment, Referent
2012 Dahl, Darren W.; Argo, Jennifer J.; Identity, and Self-Esteem
Does It Pay to Shock? Reactions to
Shocking and Nonshocking Advertising
2003 Dahl, Darren W.; Frankenberger, Kr Content among University Students
Embarrassment in Consumer Purchase:
The Roles of Social Presence and
2001 Dahl, Darren W.; Manchanda, Rajesh
Purchase Familiarity. (English)
Sex in Advertising: Gender Differences
and the Role of Relationship
2009 Dahl, Darren W.; Sengupta, JaideepCommitment
Love at First Site? A Study of Website
2003 Dahlen, Micael; Rasch, Alexandra; Advertising Effectiveness
Banner Advertisements through a New
2001 Dahlen, Micael
Lens
A Disaster Is Contagious: How a Brand in
2006 Dahln, Micael; Lange, Fredrik Crisis Affects Other Brands
2008 Dahln, Micael; Rosengren, Sara;Advertising Creativity Matters
Brands affect slogans affect brands?
Competitive interference, brand equity
2005 Dahln, Micael; Rosengren, Sara and the brand-slogan link
Multidyadic Industrial Channels:
Understanding Component Supplier
Profits and Original Equipment
2014 Dahlquist, Steven H.; Griffith, DavidManufacturer Behavior
Motivated Forgetting in Response to
2014 Dalton, Amy N.; Huang, Li
Social Identity Threat
Too Much of a Good Thing: The Benefits
of Implementation Intentions Depend on
2014 Dalton, Amy N.; Spiller, Stephen A. the Number of Goals
You Can Teach an Old Dog New Tricks:
Strategies for Including Older
Consumers When Selecting Media
2007 D'Amico, Ted
Vehicles.
The Effect of Competitive Advertising
Interference on Sales for Packaged
2008 Danaher, Peter J; Bonfrer, Andr;Goods
Comparing the Relative Effectiveness of
Advertising Channels: A Case Study of a
2013 Danaher, Peter J.; Dagger, Tracey SMultimedia Blitz Campaign
Optimizing Television Program

2001 Danaher, Peter J.; Mawhinney, Dona
Schedules Using Choice Modeling
Factors Affecting Web Site Visit
2006 Danaher, Peter J.; Mullarkey, Guy WDuration: A Cross-Domain Analysis
Factors Affecting Online Advertising
2003 Danaher, Peter J.; Mullarkey, Guy WRecall: A Study of Students
A Comparison of Online and Offline
2003 Danaher, Peter J.; Wilson, Isaac W.; Consumer Brand Loyalty
Optimal Pricing of New Subscription
Services: Analysis of a Market
2002 Danaher, Peter J.
Experiment
2007 Danaher, Peter J.
Modeling Page Views Across Multiple

Websites with an Application to Internet
Reach and Frequency Prediction
An introspective examination of single2013 Dant, Rajiv; Weaven, Scott; Baker, unit versus multi-unit franchisees
Work, Income, and Material Hardship
2000 Danziger, Sandra; Corcoran, Mary; after Welfare Reform
Great expectations and broken
promises: misleading claims, product
failure, expectancy disconfirmation and
2010 Darke, Peter; Ashworth, Laurence; consumer distrust
Damage from Corrective Advertising:
2008 Darke, Peter R; Ashworth, Laurence;
Causes and Cures
The Defensive Consumer: Advertising
Deception, Defensive Processing, and
2007 Darke, Peter R; Ritchie, Robin J.B Distrust
The Importance and Functional
Significance of Affective Cues in
2006 Darke, Peter R.; Chattopadhyay, A Consumer Choice
Rethinking Globalization(s): From
Corporate Transnationalism to Local
2000 Daroczi, Zoltan
Interventions
A tribute to Peter Drucker: editors'
2009 Darroch, Jenny; Day, George; Slaterintroduction to the special issue
Service firms and customer loyalty
programs: a regulatory fit perspective of
reward preferences in a health club
2010 Daryanto, Ahmad; Ruyter, Ko; Wetzel
setting
Managing tomorrow's brands: Moving
from measurement towards an
2009 Das, Sunando; Stenger, Curt; Ellis, integrated system of brand equity
To Lease or to Buy? A Structural Model
of a Consumer's Vehicle and Contract
2007 Dasgupta, Srabana; Siddarth, S; SilChoice Decisions
Nation branding: Concepts, issues,
2009 Davies, Gary
practice
2001 Davies, Isabel

2003 Davies, Isabel
2012 Davies, Mark A.P.; Ardley, Barry
Arsenal fall foul of Laddie's unexpected

strike
Legal update
Denial at the top table: status
attributions and implications for
marketing
Gaining comparative advantage in

supply chain relationships: the
mediating role of market-oriented IT
2010 Davis, Donna F.; Golicic, Susan L. competence
2001 Davis, Isabel
2002 Davis, Isabel
2008 Davis, Robert; Sajtos, Laszlo

2012 Davis, Sam
2007 Davis, Teresa
Teleworks Limited V Telework Group plc

The panda versus the rock
Measuring Consumer Interactivity in
Response to Campaigns Coupling Mobile
and Television Media
Choosing the right baskets for your eggs
Brand meaning and children: A thematic
categorisation task
Creating commitment and loyalty

behavior among retailers: what are the
2009 Davis-Sramek, Beth; Droge, Corneliroles of service quality and satisfaction?
Supply chain technology: the role of
2010 Davis-Sramek, Beth; Germain, Richa
environment in predicting performance
Regularities in buyer behaviour and
brand performance: The case of
2008 Dawes, John
Australian beer
2011 Day, George S
2000 Day, George S.
Closing the Marketing Capabilities Gap

Managing Market Relationships
Implications of Reduced Search Cost and
2004 Dazhong Wu; Ray, Gautam; XianjunFree Riding in E-Commerce
Market Orientation, Corporate Culture
2005 de Carvalho, Dirceu Tornavoi; Cun and Business Performance
2001 de Chernatony, Leslie
2001 de Chernatony, Leslie
Succeeding with brands on the Internet

The essential brand book (Book)
Reducing Social Desirability Bias

Through Item Randomized Response: An
Application to Measure Underreported
2010 de Jong, Martijn G; Pieters, Rik; FoxDesires
Using Item Response Theory to Measure
Extreme Response Style in Marketing
2008 de Jong, Martijn G; Steenkamp, Jan Research: A Global Investigation
A Model for the Construction of CountrySpecific Yet Internationally Comparable
2009 de Jong, Martijn G.; Steenkamp, JanShort-Form Marketing Scales
The Anchor Contraction Effect in

2011 de Langhe, Bart; Puntoni, Stefano; International Marketing Research
One, two, three: A practical brand
2010 de Lencastre, Paulo; Crte-Real, Aanatomy
Excessive Access to Web Information
2001 de R. Barondes, Royce
Can Be Tortious (Book)
Role Stress in Call Centers: Its Effects on
2001 de Ruyter, Ko; Wetzels, Martin; Fei Employee Performance and Satisfaction
Offering Online Recommendations with
Minimum Customer Input Through
2008 De Bruyn, Arnaud; Liechty, John C.;Conjoint-Based Decision Aids
2001 De Chernatony, Leslie
A model for strategically building brands
2014 De Clercq, Dirk; Lianxi Zhou
Entrepreneurial Strategic Posture and

Performance in Foreign Markets: The
Critical Role of International Learning
Effort
When good conflict gets better and bad

conflict becomes worse: the role of
social capital in the conflict-innovation
2009 De Clercq, Dirk; Thongpapanl, Nar relationship
Relaxing Measurement Invariance in
Cross-National Consumer Research
2007 De Jong, Martijn G.; Steenkamp, JanUsing a Hierarchical IRT Model
Market Knowledge Dimensions and
Cross-Functional Collaboration:
Examining the Different Routes to
2007 De Luca, Luigi M.; Atuahene-Gima, Product Innovation Performance
Threats to Hope: Effects on Reasoning
2007 De Mello, Gustavo; Macinnis, Deborabout Product Information
Do Consumers Care about Ethics?
2005 De Pelsmacker, Patrick; Driesen, L Willingness to Pay for Fair-Trade Coffee
Antecedents and consequences of
environmental stewardship in boundary2009 De Ruyter, Ko; De Jong, Ad; Wetzelsspanning B2B teams
Attentional Contrast During Sequential
Judgments: A Source of the Number-of2008 De Wilde, Els; Cooke, Alan D.J; Jani Levels Effect
2003 Deacon, Jonathan H.; Forrester, Mi Challenges in product adoption
Place Attachment in Commercial
2014 Debenedetti, Alain; Oppewal, HarmSettings: A Gift Economy Perspective
2008 DeBerry-Spence, Bennet
Consumer creations of product meaning

in the context of African-style clothing
Toward Marketplace Diversity: A

Multimeasure, Multidimensional Study of
2013 DeBerry-Spence, Bent; Ekpo, Ako
the Journal of Public Policy & Marketing
Competitor See, Competitor Do:
2005 Debruyne, Marion; Reibstein, DavidIncumbent Entry in New Market Niches
Selling financial services: the effect of
consumer product knowledge and
salesperson commission on consumer
2013 DeCarlo, Thomas; Laczniak, Russellsuspicion and intentions
2010 Decrop, Alain; Derbaix, Christian
Pride in contemporary sport

consumption: a marketing perspective
An Investigation of Team Information

Processing in Service Teams: Exploring
2003 Deeter-Schmelz, Dawn R.; Ramsey,the Link Between Teams and Customers
Application of Multiple Adaptive
Regression Splines (mars) in Direct
2002 Deichmann, Joel; Eshghi, AbdolrezaResponse Modeling
Broadening the Scope of Consumer
2010 Deighton, John; MacInnis, Debbie; M
Research
The Territory of Consumer Research:
2007 Deighton, John
Walking the Fences
Brand-Extension Price Premiums: The
Effects of Perceived Fit and Extension
2005 DeiVecchio, Devon; Smith, Danile CProduct Category Risk
2008 DeKinder, Jade S; Kohli, Ajay K

2001 del Castillo, Diamela
Flow Signals: How Patterns over Time

Affect the Acceptance of Start-Up Firms
Rumors & Lies (Book)
The Role of National Culture in

Advertising's Sensitivity to Business
Cycles: An Investigation Across
2009 Deleersnyder, Barbara; Dekimpe, Ma
Continents
Disentangling the Differences between
Abusive and Predatory Lending:
2008 Delgadillo, Lucy M.; Erickson, Luke Professionals Perspectives
Reflections on Czinkota and Ronkainen's
International Marketing Manifesto: A
2003 Deligonul, Seyda
Perspective from North America
Timing of Entry and the Foreign
Subsidiary Performance of Japanese
2003 Delios, Andrew; Makino, Shige
Firms
Marketing Mass-Customized Products:
Striking a Balance Between Utility and
2005 Dellaert, Benedict G. C.; StremerscComplexity
Searching in Choice Mode: Consumer

Decision Processes in Product Search
2012 Dellaert, Benedict G.C; Hubl, Ge with Recommendations
Gaining Compliance and Losing Weight:
The Role of the Service Provider in
2004 Dellande, Stephanie; Gilly, Mary C. Health Care Services
Exploring the value of online product
reviews in forecasting sales: The case of
2007 Dellarocas, Chrysanthos; Xiaoquan motion pictures
Cents or Percent? The Effects of
Promotion Framing on Price Expectations
2007 DelVecchio, Devon; Krishnan, H. Shand Choice
Toward Intercultural Competency in
2013 Demangeot, Catherine; Adkins, Nata
Multicultural Marketplaces
The Influence of Implicit Attitudes on
Choice When Consumers Are Confronted
2010 Dempsey, Melanie A.; Mitchell, Andwith Conflicting Attribute Information
2009 Deng, Xiaoyan; Kahn, Barbara E
Is Your Product on the Right Side? The

Location Effect on Perceived
Product Heaviness and Package
Evaluation
The Influence of Base Rate and Case

Information on Health-Risk Perceptions:
A Unified Model of Self-Positivity and
2013 Dengfeng Yan; Sengupta, Jaideep Self-Negativity
The wallpaper matters: Digital signage
as customer-experience provider at the
2013 Dennis, Charles; Joko Brakus, J.; Harrods (London, UK) department store
An Episode-by-Episode Examination:
What Drives Television-Viewer Behavior:
Digging Down into Audience Satisfaction
2013 Dennis, Donald Miller; Gray, David with Television Dramas
2003 Dennis, Noel; Macaulay, D. R. Mich Jazz and marketing planning
Consumer response to different
advertising appeals for new products:
The moderating influence of branding
strategy and product category
2010 Dens, Nathalie; De Pelsmacker, Patinvolvement
The Seventh Moment: Qualitative
Inquiry and the Practices of a More
2001 Denzin, Norman K.
Radical Consumer Research
A New Scale to Assess Children's
2003 Derbaix, Christian; Pecheux, Claud Attitude toward TV Advertising
Descriptive Characteristics of MemoryBased Consideration Sets: Influence of
Usage Occasion Frequency and Usage
2000 Desai, Kalpesh Kaushik; Hoyer, Wa Location Familiarity
Consumer Perceptions of Product

Variants Positioned on Atypical
2003 Desai, Kalpesh Kaushik; Ratneshwar
Attributes
When Old Is Gold:The Role of Business
2008 Desai, Preyas S; Kalra, Ajay; MurthiLongevity in Risky Situations
2010 Desai, Preyas S; Koenigsberg, OdedForward Buying by Retailers
"Let Me Talk to My Manager": Haggling
2004 Desai, Preyas S.; Purohit, Devavrat in a Competitive Environment
2000 Desai, Preyas S.
Multiple Messages to Retain Retailers:

Signaling New Product Demand
Quality Segmentation in Spatial Markets:

When Does Cannibalization Affect
2001 Desai, Preyas S.
Product Line Design?
The Spatial Representation of Market
2001 Desarbo, Wayne S.; Degeratu, AlexInformation
A Gravity-Based Multidimensional
Scaling Model for Deriving Spatial
Structures Underlying Consumer
2002 Desarbo, Wayne S.; Kim, Juyoung; C
Preference/Choice Judgments
A Clusterwise Bilinear Multidimensional

Scaling Methodology for Simultaneous
2008 DeSarbo, Wayne S; Grewal, Rajdeep;
Segmentation and Positioning Analyses
Tigers, Dragons, and Others: Profiling
2004 Deshpand, Rohit; Farley, John U High Performance in Asian Firms
New product introductions, slotting
2001 Desiraju, Ramarao
allowances, and retailer discretion
Costs and Benefits of Inducing
Intrabrand Competition: The Role of
2004 Desiraju, Ramarao
Limited Liability
Children's Exposure to Television
Advertising: Implications for Childhood
2007 Desrochers, Debra M; Holt, Debra J Obesity
Analysis of Antitrust Challenges to
2003 Desrochers, Debra M.; Gundlach, Gre
Category Captain Arrangements
The INSEAD-Wharton Alliance on
Globalizing: Strategies for Building
2006 Detomasi, David
Successful Global Businesses
How Naive Theories Drive Opposing
2013 Deval, Hlne; Mantel, Susan P.;Inferences from the Same Information
2007 Devaney, Sharon A.; Anong, SophiaHousehold
T
Savings Motives
Older Self-Employed Workers and
2003 DeVaney, Sharon A.; Kim, HaejeongPlanning for the Future
Choice criteria in retail banking: an
2004 Devlin, James F.; Gerrard, Philip
analysis of trends
2002 Devlin, James F.
Customer knowledge and choice criteria

in retail banking
'Life would be a lot easier if we were a

Kit Kat': Practitioners' views on the
challenges of branding financial services
2004 Devlin, James F.
successfully
Digitization of Selling Activity and Sales
Force Performance: An Empirical
2005 Devon S Johnson; Sundar BharadwaInvestigation
Self-Regulating Enhances Self-Regulation
in Subsequent Consumer Decisions
2009 Dewitte, Siegfried; Bruyneel, Sabri Involving Similar Response Conflicts
2007 Dhar, Ravi; Huber, Joel; Khan, Uzm The Shopping Momentum Effect
Toward Extending the Compromise
2004 Dhar, Ravi; Menon, Anil; Maach, Br Effect to Complex Buying Contexts
To Buy or Not to Buy: Response Mode
2004 Dhar, Ravi; Nowlis, Stephen M.
Effects on Consumer Choice
Self-Signaling and the Costs and
Benefits of Temptation in Consumer
2012 Dhar, Ravi; Wertenbroch, Klaus
Choice
Affective category management
2001 Dhar, Sanjay K.; Hoch, Stephen J.; depends on the role of the category
Fast-Food Consumption and the Ban on
advertising Targeting Children: The
2011 Dhar, Tirtha; Baylis, Kathy
Quebec Experience
Multichannel retailing: A case study of
2005 Dholakia, Ruby Roy; Zhao, Miao; Dhearly experiences
The Scope and Persistence of MereMeasurement Effects: Evidence from a
Field Study of Customer Satisfaction
2002 Dholakia, Utpal M.; Morwitz, Vicki GMeasurement
The Effect of Explicit Reference Points
on Consumer Choice and Online Bidding
2005 Dholakia, Utpal M.; Simonson, ItamBehavior
2005 Dholakia, Utpal M.
The Usefulness of Bidders' Reputation

Ratings to Sellers in Online Auctions
2010 Di Mascio, Rita
How Customer Self-Determination

Influences Relational Marketing
Outcomes: Evidence from Longitudinal
Field Studies
The Service Models of Frontline
Employees
2014 Di Muro, Fabrizio; Murray, Kyle B.
An Arousal Regulation Explanation of

Mood Effects on Consumer Choice
2006 Dholakia, Utpal M.
Money Isn't Everything, but It Helps If It

Doesn't Look Used: How the Physical
Appearance of Money Influences
2013 Di Muro, Fabrizio; Noseworthy, Theo
Spending
Managerial Assessments of Export

Performance: Conceptual Framework
2007 Diamantopoulos, Adamantios; Kakko
and Empirical Illustration
Drivers of Export Segmentation
Effectiveness and Their Impact on
2014 Diamantopoulos, Adamantios; Ring,Export Performance
Guidelines for choosing between multiitem and single-item scales for construct
measurement: a predictive validity
2012 Diamantopoulos, Adamantios; Sarste
perspective
American Girl and the Brand Gestalt:
Closing the Loop on Sociocultural
2009 Diamond, Nina; Sherry, John F; Mu
Branding Research
Defensive Responses to Charitable
2001 Diamond, William D.; Noble, StephaDirect Mail Solicitations
Relationship marketing and CRM: a
2004 Dibb, Sally; Meadows, Maureen
financial services case study
Marketing educators: addressing
2003 Dibb, Sally; Simkin, Lyndon
implementation in core courses
2010 Dibb, Sally; Simkin, Lyndon
2001 Dibb, Sally

2004 Dick, Matthew
Judging the quality of customer

segments: segmentation effectiveness
New millennium, new segments: moving
towards the segment of one?
Why you must never Sellotape a
Xerox into your Filofax
Coupons going wireless: Determinants

of consumer intentions to redeem
2008 Dickinger, Astrid; Kleijnen, Mirella mobile coupons
A comparison of qualitative and
quantitative results concerning
2006 Dickinson, Sonia; Heath, Tara
evaluations of co-branded offerings
An investigation of the antecedents to
cooperative marketing strategy
2004 Dickinson, Sonia; Ramaseshan, B. implementation
Utility of No Sweat Labels for Apparel
Consumers: Profiling Label Users and
2001 Dickson, Marsha A.
Predicting Their Purchases
2001 Dickson, Peter R.; Farris, Paul W.; V Dynamic Strategic Thinking
The Dubious Origins of the Sherman
Antitrust Act: The Mouse That Roared.
2001 Dickson, Peter R.; Wells, Philippa K.(cover story)
Understanding the Trade Winds: The
Global Evolution of Production,
2000 Dickson, Peter R.
Consumption, and the Internet
Smart Agents: When Lower Search Costs
for Quality Information Increase Price
2003 Diehl, Kristin; Kornish, Laura J.; LyncSensitivity
2010 Diehl, Kristin; Poynor, Cait
Great Expectations?! Assortment Size,

Expectations, and Satisfaction
Searching Ordered Sets: Evaluations

from Sequences under Search
Dynamic and Competitive Effects of
Direct Mailings: A Charitable Giving
2009 Diepen, Merel Van; Donkers, Bas; FrApplication
2005 Diehl, Kristin; Zauberman, Gal
A Sales ForceSpecific Theory-of-Mind

Scale: Tests of Its Validity by Classical
Methods and Functional Magnetic
2009 Dietvorst, Roeland C; Verbeke, Will Resonance Imaging
Resale Price Agreements no Longer
2008 Dimatteo, Larry A.
Prohibited
Global Brands in the United States: How
Consumer Ethnicity Mediates the Global
2010 Dimofte, Claudiu V; Johansson, JohnBrand Effect
Cognitive and Affective Reactions of U.S.
2008 Dimofte, Claudiu V; Johansson, JohnConsumers to Global Brands
Consumer Response to Polysemous
2007 Dimofte, Claudiu V.; Yalch, Richard F
Brand Slogans
2005 Ding, Min; Grewal, Rajdeep; LiechtyIncentive-Aligned Conjoint Analysis
Unstructured Direct Elicitation of
2011 Ding, Min; Hauser, John R; Dong, SoDecision Rules
2007 Ding, Min
A Theory of Intraperson Games
An Incentive-Aligned Mechanism for
2007 Ding, Min
Conjoint Analysis
2008 Dinnie, Keith; Ind, Nicholas
Nordic brands
Advertising and the mind of the
2001 Dinnie, Keith
consumer (Book)
2001 Dinnie, Keith
Another one bites the grass (Book)
2001 Dinnie, Keith
'Commitment--led marketing' (Book)
2001 Dinnie, Keith
'The masterbrand mandate' (Book)
National Image and Competitive
2002 Dinnie, Keith
Advantage (Book)
2002 Dinnie, Keith
2003 Dinnie, Keith
'branding@thedigitalage: 12 visions'
'Advanced brand management--From
vision to valuation' (Book)
'Integrated branding: Becoming branddriven through company-wide action'
(Book)
Brand new justice (Book)
'The Brand Management Checklist:
Proven Tools and Techniques for Creating
Winning Brands'
2003 Dinnie, Keith

2004 Dinnie, Keith
'BRANDchild: Remarkable Insights into

the Minds of Today's Global Kids and
their Relationships with Brands' (Book)
'Doing Business with China' (Book)
2003 Dinnie, Keith
2003 Dinnie, Keith

2003 Dinnie, Keith
2004 Dinnie, Keith

2004 Dinnie, Keith
2005 Dinnie, Keith
2005 Dinnie, Keith

2005 Dinnie, Keith
2005 Dinnie, Keith
2007 Dinnie, Keith
2007 Dinnie, Keith

2007 Dinnie, Keith
2007 Dinnie, Keith
2007 Dinnie, Keith
2008 Dinnie, Keith

2008 Dinnie, Keith
2008 Dinnie, Keith

2009 Dinnie, Keith
2009 Dinnie, Keith
2009 Dinnie, Keith
2009 Dinnie, Keith
'Global Brand Strategy: Unlocking Brand

Potential Across Countries, Cultures and
Markets' (Book)
'Sonic Branding' (Book)
'The new bottom line: Bridging the value
gaps that are undermining your
business'
'The Pirate Inside: Building a challenger
brand culture within yourself and your
organization'
21st-Century perspectives on global
brands
'Brand America: The mother of all
brands'
Asian brand strategy: How Asia builds
strong brands
Competitive identity: The new brand
management for nations, cities and
regions
The brand innovation manifesto
Retailization: Brand survival in the age
of retailer power
The employer brand: Bringing the best
of brand management to people at work
Brand rejuvenation: How to protect,
strengthen and add value to your brand
to prevent it from ageing
The elusive fan: Reinventing sports in a
crowded marketplace
Branded entertainment: Product
placement & brand strategy in the
entertainment business
Sound business
Luxury fashion branding - Trends,
tactics, techniques
Taking brand initiative: How companies
can align strategy, culture, and identity
through corporate branding
Destination branding for small cities:
The essentials for successful place
branding
Innocent: Building a Brand from Nothing

But Fruit / Tiger Beer: Distinctly Asian,
Unmistakably World Class / The eBay
2010 Dinnie, Keith
Phenomenon
Development of empirically based
customer-derived positioning typology in
2011 Diwan, Saloni Pawan; Bodla, B. S. the automobile industry
Using Interactive Program-Loyalty
2010 Dix, Stephen Richard; Bellman, St Banners to Reduce TV Ad Avoidance
Learning and Exit Behavior of New

Entrant Discount Airlines from City-Pair
2007 Dixit, Ashutosh; Chintagunta, Prad Markets
Aggressive and Predatory Pricing:
Insights and Empirical Examination in
2006 Dixit, Ashutosh; Gundlach, Gregorythe Airline Industry
Attributions and Behavioral Intentions of
Inexperienced Salespersons to Failure:
2003 Dixon, Andrea L.; Spiro, Rosann L.; An Empirical Investigation
Successful and Unsuccessful Sales Calls:
Measuring Salesperson Attributions and
2001 Dixon, Andrea L.; Spiro, Rosann L.; Behavioral Intentions
2000 Dolan, Robert J.; Moon, Younge
An Ecofeminist Analysis of
Environmentally Sensitive Women Using
Qualitative Methodology: The
Emancipatory Potential of an Ecological
Life
Competing on social resources: the case
of the Day Chocolate Company in the UK
confectionery sector
A Truly Co-operative Venture: The Case
Study of Co-operative Food, a Retailer
Response to Fair Trade
Resource advantage theory and fair
trade social enterprises
Pricing and Market Making on the
Internet
2012 Dominic Yeo, T.e.
Social-Media Early Adopters Don't Count
2001 Dobscha, Susan; Ozanne, Julie L.
2006 Doherty, Bob; Meehan, John
2008 Doherty, Bob

2011 Doherty, Bob
What Consumers Know and What They

Do: An Investigation of Consumer
Knowledge, Awareness, and Use of
2003 Dommeyer, Curt J.; Cross, Barbara Privacy Protection Strategies
2009 Donaldson, Thomas
A frustrated quest for community
Internal Benefits of Service-Worker
Customer Orientation: Job Satisfaction,
Commitment, and Organizational
2004 Donavan, D. Todd; Brown, Tom J.; MCitizenship Behaviors
Environmental influences in corporate
2006 Donavan, D. Todd; Janda, Swinder; brand identification and outcomes
2008 Dong, Beibei; Evans, Kenneth R.;
The effects of customer participation in

co-created service recovery
Factors That Influence Multinational

Corporations' Control of Their
Operations in Foreign Markets: An
2008 Dong, Beibei; Zou, Shaoming; TayloEmpirical Investigation
2009 Dong, Lily; Tian, Kelly
The Use of Western Brands in Asserting

Chinese National Identity
2001 Dong, Lily C.; Helms, Marilyn M.
Brand name translation model: A case

analysis of US brands in China
Do Business and Political Ties Differ in

Cultivating Marketing Channels for
2013 Dong, Maggie Chuoyan; Li, CarolineForeign and Local Firms in China?
Effective Distributor Governance in
Emerging Markets: The Salience of
Distributor Role, Relationship Stages,
2010 Dong, Maggie Chuoyan; Tse, David and Market Uncertainty
Quantifying the Benefits of IndividualLevel Targeting in the Presence of Firm
2009 Dong, Xiaojing; Manchanda, PuneetStrategic Behavior
2002 Dongsheng Zhou; Weijiong Zhang; Advertising
V
Trends in Urban China
Selective Sampling for Binary Choice
2003 Donkers, Bas; Franses, Philip Hans;Models
Effects of Direct-to-Consumer
Advertising on Medication Choice: The
2004 Donohue, Julie M.; Berndt, Ernst R. Case of Antidepressants
2002 Donthu, Naveen; Gilliland, David I. The Single Consumer
Marketing Management Support
Systems: Principles, Tools, and
2001 Donthu, Naveen; Yoo, Boonghee Implementation
2013 Dotzel, Thomas; Shankar, Venkatesh
Service Innovativeness and Firm Value
Using Brand Websites to Build Brands
Online: A Product versus Service Brand
2007 Dou, Wenyu; Krishnamurthy, Sand Comparison
Using Corporate Websites for Export
2002 Dou, Wenyu; Nielsen, Ulrik Ollie; C Marketing
On Improving the Conceptual
Foundations of International Marketing
2006 Douglas, Susan P; Craig, C. SamuelResearch
Collaborative and Iterative Translation:
An Alternative Approach to Back
2007 Douglas, Susan P; Craig, C. SamuelTranslation
Convergence and Divergence:
Developing a Semiglobal Marketing
2011 Douglas, Susan P; Craig, C. SamuelStrategy
Exploring New Worlds: The Challenge of
2001 Douglas, Susan P.; Clark, Terry
Global Marketing
Executive Insights: Integrating Branding
Strategy Across Markets: Building
2001 Douglas, Susan P.; Craig, C. Samuel;
International Brand Architecture
Asymmetric effects of dynamic usage
behavior on duration in subscription2006 Dover, Howard F.; Murthi, B. P. S. based online service
2009 Dow, Douglas; Larimo, Jorma

2000 Dow, Douglas
2001 Dow, Douglas

2001 Dowling, Grahame R.
2000 Doyle, Peter
2001 Doyle, Peter
2001 Doyle, Peter
Challenging the Conceptualization and

Measurement of Distance and
International Experience in Entry Mode
Choice Research
A Note on Psychological Distance and
Export Market Selection
The Adaptation of Host Market
Positioning Strategies: Empirical
Evidence on Australian Exporters
'Breaking compromises' (Book)
Value-based marketing
Shareholder--value--based brand
strategies
Building value-based branding
strategies
Consumer Preferences and Product-Line

2006 Draganska, Michaela; Jain, Dipak C.Pricing Strategies: An Empirical Analysis
Choice Set Heterogeneity and The Role
of Advertising: An Analysis with Micro
2011 Draganska, Michaela; Klapper, Daniand Macro Data
Does Flow Influence the Brand Image in
2008 Drengner, Jan; Gaus, Hansjoerg; JahEvent Marketing?
Creating Win-Trade Promotions: Theory
and Empirical Analysis of Scan-Back
2003 Drze, Xavier; Bell, David R.
Trade Deals
An empirical investigation of the impact
of communication timing on customer
2008 Drze, Xavier; Bonfrer, Andr equity
Internet Advertising: Is Anybody
2003 Drze, Xavier; Hussherr, FranoisWatching?
Recurring Goals and Learning: The
Impact of Successful Reward Attainment
2011 Drze, Xavier; Nunes, Joseph C on Purchase Behavior
Using Combined-Currency Prices to
2004 Drze, Xavier; Nunes, Joseph C. Lower Consumers' Perceived Cost
Feeling Superior: The Impact of Loyalty
Program Structure on Consumers'
2009 Drze, Xavier; Nunes, Joseph C. Perceptions of Status
Measurement of Online Visibility and Its
2004 Drze, Xavier; Zufryden, Fred
Impact on Internet Traffic
When Does Choice Reveal Preference?
Moderators of Heuristic versus Goal2009 Drolet, Aimee; Luce, Mary Frances; Based Choice
The Rationalizing Effects of Cognitive
Load on Emotion-Based Trade-off
2004 Drolet, Aimee; Luce, Mary Frances Avoidance
Inherent Rule Variability in Consumer
Choice: Changing Rules for Change's
2002 Drolet, Aimee
Sake
Climbing a stairway to heaven: Led
2006 Drummond, Kent
Zeppelin's Celtic embrace
2001 dsad; Bravo, Sandra J.
2008 Du, Rex Y; Kamakura, Wagner A

2006 Du, Rex Y.; Kamakura, Wagner A.
Creative Strategy in Direct Marketing

(Book Review)
Where Did All That Money Go?
Understanding How Consumers Allocate
Their Consumption Budget
Household Life Cycles and Lifestyles in
the United States
Measuring Contagion in the Diffusion of

2011 Du, Rex Yuxing; Kamakura, WagnerConsumer Packaged Goods
2007 Du, Rex Yuxing; Kamakura, WagnerSize
A and Share of Customer Wallet
Exploring the Social and Business
Returns of a Corporate Oral Health
Initiative Aimed at Disadvantaged
2008 Du, Shuili; Sen, Sankar; BhattacharHispanic Families
The Role of Spatial Demand on Outlet
2009 Duan, Jason A; Mela, Carl F
Location and Pricing
Do Switching Costs Make Markets Less
2009 Dub, Jean-Pierre; Hitsch, Gnter J;Competitive?
Cross-Brand Pass-Through in
2008 Dub, Jean-Pierre; Gupta, Sachin Supermarket Pricing
Category Pricing with State-Dependent
2008 Dub, Jean-Pierre; Hitsch, Gnter
Utility
Differences in Dynamic Brand
Competition Across Markets: An
2005 Dub, Jean-Pierre; Manchanda, P Empirical Analysis
Multiple Discreteness and Product
Differentiation: Demand for Carbonated
2004 Dub, Jean-Pierre
Soft Drinks
The Influence of Moral Philosophy on
2004 Dubinsky, Alan J.; Nataraajan, Raj Retail Salespeople's Ethical Perceptions
Positioning: The Battle for Your Mind
2001 Duboff, Robert
(20th Anniversary Edition)
From Rumors to Facts, and Facts to
Rumors: The Role of Certainty Decay in
2011 Dubois, David; Rucker, Derek D; To Consumer Communications
Show Me the Honey! Effects of Social
2014 Duclos, Rod; Echo Wen Wan; Yuwei Exclusion on Financial Risk-Taking
Guilt Versus Shame: Coping, Fluency,
and Framing in the Effectiveness of
2012 Duhachek, Adam; Agrawal, Nidhi; Responsible Drinking Messages
Results on the Standard Error of the
2005 Duhachek, Adam; Coughlan, Anne T
Coefficient Alpha Index of Reliability
2005 Duhachek, Adam
Coping: A Multidimensional, Hierarchical

Framework of Responses to Stressful
Consumption Episodes
Negotiations and Exclusivity Contracts

for Advertising
Channel Bargaining with Retailer
2006 Dukes, Anthony J.; Gal-Or, Esther; Asymmetry
Strategic Assortment Reduction by a
2009 Dukes, Anthony J.; Geylani, Tansev Dominant Retailer
The Birth of Internet Marketing
2002 Duncan, Tom
Communications
The Impact of Fear on Emotional Brand
2014 Dunn, Lea; Hoegg, Joandrea
Attachment
2003 Dukes, Anthony; Gal-Or, Esther
2014 Durante, Kristina M.; Griskevicius, Money, Status, and the Ovulatory Cycle
Ovulation, Female Competition, and
Product Choice: Hormonal Influences on
2011 Durante, Kristina M.; Griskevicius, VConsumer Behavior
On e-banking adoption: from banker
2007 Durkin, Mark; O'Donnell, Aodheen; perception to customer reality
Does Vanity Describe Other Cultures? A
Cross-Cultural Examination of the Vanity
2001 Durvasula, Srinivas; Lysonski, Stev Scale
Low price signal default: an empirical
2007 Dutta, Sujay; Biswas, Abhijit; Grew investigation of its consequences
Regret from Postpurchase Discovery of
Lower Market Prices: Do Price Refunds
2011 Dutta, Sujay; Biswas, Abhijit; Grew Help?
The Demographic and Psychographic
Antecedents of Attitude toward
2006 Dutta-Bergman, Mohan J.
Advertising
Brand extension feedback effects: A
2010 Dwivedi, Abhishek; Merrilees, Bill; holistic framework
Measuring the value of electronic word
of mouth and its impact in consumer
2007 Dwyer, Paul
communities
An Exploratory Examination of the
Influence of National Culture on Cross2005 Dwyer, Sean; Mesak, Hani; Hsu, MaNational Product Diffusion
Should Birds of a Feather Flock
Together? Understanding Self-Control
2014 Dzhogleva, Hristina; Poynor LamberDecisions in Dyads
The Future of Online Gambling in the
2004 Eadington, William R.
United States and Elsewhere
Defending brand advertising's share of
2005 Eagle, Lynne; Kitchen, Philip J.; Ro voice: A mature market(s) perspective
Forecasting and Backcasting: Predicting
2009 Ebert, Jane E. J.; Gilbert, Daniel T. the Impact of Events on the Future
The Relationship between Retirement
Wealth and Householders' Lifetime
Personal Financial and Investing
2013 Eccles, David W.; Ward, Paul; Goldsm
Behaviors
2007 Echambadi, Raj; Hess, James D.
Mean-Centering Does Not Alleviate

Collinearity Problems in Moderated
Multiple Regression Models
To Be or Not to Be Unique? The Effect of

2014 Echo Wen Wan; Jing Xu; Ying Ding Social Exclusion on Consumer Choice
Confidence and Construal Framing:
When Confidence Increases versus
2013 Echo Wen Wan; Rucker, Derek D. Decreases Information Processing
Cultural Paradoxes Reflected in Brand
2002 Eckhardt, Giana M.; Houston, Michae
Meaning: McDonald's in Shanghai, China
Local Branding in a Foreign Product
2005 Eckhardt, Giana M.
Category in an Emerging Market
2009 Edelman, Benjamin
Who Owns Metrics?
Pitfalls and Fraud In Online Advertising
2014 Edelman, Benjamin
Metrics
From the Periphery to the Core: As
Online Strategy Becomes Overall
Strategy, Marketing Organizations and
2007 Edelman, David C.
Agencies Will Never Be the Same
Expanding understanding of service
exchange and value co-creation: a social
2011 Edvardsson, Bo; Tronvoll, Brd; G construction approach
2005 Edwards, Helen; Day, Derek; DinnieCreating Passion Brands
Unique Holistic Approaches to Marketing
2014 Edwards, Jesse; Bouyer, James; Ho and Promoting Science Education
Setting Policies for Consumer
Communications: A Behavioral Decision
2004 Eggers, Sara L.; Fischhoff, Baruch Research Approach
2002 Ehrenberg, Andrew; Barnard, Neil; Brand Advertising as Creative Publicity
Repetitive Advertising and the
2000 Ehrenberg, Andrew S. C.
Consumer
Making Business-to-Business
International Internet Marketing
Effective: A Study of Critical Factors
2006 Eid, Riyad; Elbeltagi, Ibrahim; Zai Using a Case-Study Approach
Enough Is Enough! When Identification
No Longer Prevents Negative Corporate
2006 Einwiller, Sabine A.; Fedorikhin, Al Associations
The effectiveness of publicity versus
advertising: a meta-analytic
2011 Eisend, Martin; Kster, Franziska investigation of its moderators
2009 Eisend, Martin
A meta-analysis of humor in advertising

DLJdirect: Putting our reputation
2000 Eisenmann, Thomas; Morris, Gillianonline
2000 Eisenmann, Thomas; Rust, Jon K. Priceline webhouse club
Action-Based Learning: Goals and

Attention in the Acquisition of Market
2006 Eisenstein, Eric M.; Hutchinson, J. Knowledge
Drivers of Brand Commitment: A Cross2010 Eisingerich, Andreas B; Rubera, GaiNational Investigation
2004 Ekeledo, Ikechi; Sivakumar, K.
The Impact of E-Commerce on EntryMode Strategies of Service Firms: A

Conceptual Framework and Research
Propositions
2009 Ekici, Ahmet; Peterson, Mark
The Unique Relationship Between

Quality of Life and Consumer Trust in
Market-Related Institutions Among
Financially Constrained Consumers in a
Developing Country
2003 Elberse, Anita;

2012 Elberse, Anita;
2007 Elberse, Anita
2010 Elberse, Anita
Demand and Supply Dynamics for

Sequentially Released Products in
International Markets: The Case of
Eliashberg, Jehoshu Motion Pictures
The Economic Value of Celebrity
Verleun, Jeroen
Endorsements
The Power of Stars: Do Star Actors Drive
the Success of Movies?
Bye-Bye Bundles: The Unbundling of
Music in Digital Channels
2010 Elder, Ryan S.; Krishna, Aradhna
The Effects of Advertising Copy on

Sensory Thoughts and Perceived Taste
2012 Elder, Ryan S.; Krishna, Aradhna
The "Visual Depiction Effect" in

Advertising: Facilitating Embodied
Mental Simulation through Product
Orientation
2001 Elg, Ulf; Johansson, Ulf
International alliances: how they

contribute to managing the
interorganizational challenges of
globalization
2007 Elias, Nelly; Greenspan, Leah

2010 Elias, Troy; Appiah, Osei
The Honey, the Bear, and the Violin: The

Russian Voices of Israeli Advertising
A Tale of Two Social Contexts
The Motion Picture Industry: Critical

Issues in Practice, Current Research, and
2006 Eliashberg, Jehoshua; Elberse, Anit New Research Directions
MOVIEMOD: An Implementable DecisionSupport System for Prerelease Market
2000 Eliashberg, Jehoshua; Jonker, Jedi Evaluation of Motion Pictures
Stained by the Label? Stigma and the
2008 Ellen, Pam Scholder; Bone, Paula FiCase of Genetically Modified Foods
Charitable Programs and the Retailer:
2000 Ellen, Pam Scholder; Mohr, Lois A.; Do They Mix?
Encouraging People to Save for Their

Future: Augmenting Current Efforts with
2012 Ellen, Pam Scholder; Wiener, JoshuaPositive Visions of the Future
Repositioning Dynamics and Pricing
2012 Ellickson, Paul B; Misra, Sanjog; Na Strategy
2008 Ellickson, Paul B.; Misra, Sanjog
Supermarket Pricing Strategies
The Impact of Credit Counseling on
2007 Elliehausen, Gregory; Christopher LSubsequent Borrower Behavior
Recatechizing codes of practice in
supply chain relationships: discourse,
2006 Ellis, Nick; Higgins, Matthew
identity and otherness
Are International Trade Intermediaries
Catalysts in Economic Development? A
2003 Ellis, Paul
New Research Agenda
The Definition and Measurement of
2004 El-Murad, Jaafar; West, Douglas C. Creativity: What Do We Know?
Customer relationship management
strategic application and organizational
2009 Elmuti, Dean; Jia, Heather; Gray, D effectiveness: an empirical investigation
Optimizing Rhenania's Direct Marketing
Business Through Dynamic Multilevel
Modeling (DMLM) in a Multicatalog2004 Elsner, Ralf; Krafft, Manfred; Huch Brand Environment
Internet Usage: Predictors of Active
2000 Emmanouilides, Christos; Hammond
Users and Frequency of Use
2000 Emord, Jonathan W.
Pearson v. Shalala: The Beginning of the

End for FDA Speech Suppression
A Comparison of Buyer-Determined and

2007 Engelbrecht-Wiggans, Richard; Haru
Price-Based Multiattribute Mechanisms
A Cross-Cultural Perspective of
Marketing Departments' Influence
2011 Engelen, Andreas; Brettel, Malte Tactics
How Can Chief Marketing Officers
Strengthen Their Influence? A Social
Capital Perspective Across Six Country
2013 Engelen, Andreas; Lackhoff, Fritz; Groups
Which department should have more
influence on organization-level
decisions? A strategy-dependent
2011 Engelen, Andreas
analysis
Life/Style Online: A web-based
methodology for visually-oriented
2000 Englis, Basil G.; Solomon, Michael Rconsumer research
2010 Enoch, Glenn; Johnson, Kelly
Cracking the Cross-Media Code
2001 Enright, Michael

2001 Ephron, Erwin; Gray, Stuart
2011 Epp, Amber M; Price, Linda L
2008 Epp, Amber M.; Price, Linda L.
2010 Epp, Amber M.; Price, Linda L.
Approaches to market orientation and

new product development in smaller
enterprises: a proposal for a context-rich
interpretive framework
Why We Can't Afford to Measure Viewers
Designing Solutions Around Customer
Network Identity Goals
Family Identity: A Framework of Identity
Interplay in Consumption Practices
The Storied Life of Singularized Objects:
Forces of Agency and Network
Transformation
Branding Knowledge: Brand building

beyond product and service brands
What's Kosher to You, Is Not Kosher to
2003 Epstein, Adam; Olazbal, Ann Mor Me
Scaling Effective Education for the Poor
in Developing Countries: A Report from
2012 Epstein, Marc J; Yuthas, Kristi
the Field
A cross-category and cross-country
analysis of umbrella branding for
2012 Erdem, Tlin; Chang, Sue
national and store brands
A Dynamic Model of Brand Choice When
Price and Advertising Signal Product
2008 Erdem, Tlin; Keane, Michael P.; Quality
Understanding Reference-Price
Shoppers: A Within- and Cross-Category
2001 Erdem, Tlin; Mayhew, Glenn; SuAnalysis
Brands as Signals: A Cross-Country
2006 Erdem, Tlin; Swait, Joffre; Valen Validation Study
Brand Credibility, Brand Consideration,
2004 Erdem, Tlin; Swait, Joffre
and Choice
2001 Eppler, Martin J.; Will, Markus
Performance of Store Brands: A CrossCountry Analysis of Consumer Store2004 Erdem, Tlin; Ying Zhao; Valenzu Brand Preferences, Perceptions, and Risk
2010 Erdem, Tlin
Spanning the Boundaries
2010 Erdem, Tlin
State of the Journal
Selecting Celebrity Endorsers: The
2001 Erdogan, B. Zafer; Baker, Michael J Practitioner's Perspective
Endorsement Practice: How Agencies
2008 Erdogan, B. Zafer; Drollinger, Tany Select Spokespeople
2002 Erevelles, Sunil; Cunningham, PeggBrand Leadership
Re-Imagine: Business Excellence in a
2006 Erevelles, Sunil
Disruptive Age
When Do Chief Marketing Officers Affect
Firm Value? A Customer Power
2010 Eric Boyd, D; Chandy, Rajesh K; CuExplanation
Customer relationship management and

company performance-the mediating
2011 Ernst, Holger; Hoyer, Wayne D.; Kraf
role of new product performance
2010 Ernst, Holger; Hoyer, Wayne D.;

2005 Eroglu, Sevgin; Mosteller, Jill
Sales, Marketing, and Research-andDevelopment Cooperation Across New

Product Development Stages:
Implications for Success
The Role of Customer Experience
2013 Escalas, Jennifer; White, Katherine Self-Identity and Consumer Behavior

Self-Construal, Reference Groups, and
2005 Escalas, Jennifer Edson; Bettman, Brand Meaning
Understanding the Effects of ProcessFocused versus Outcome-Focused
2004 Escalas, Jennifer Edson; Luce, MaryThought in Response to Advertising
Sympathy and Empathy: Emotional
2003 Escalas, Jennifer Edson; Stern, Bar Responses to Advertising Dramas
Self-Referencing and Persuasion:
Narrative Transportation versus
2007 Escalas, Jennifer Edson
Analytical Elaboration
Demand and supply integration: a
conceptual framework of value creation
2010 Esper, Terry; Ellinger, Alexander; S through knowledge management
2002 Essegaier, Skander; Gupta, Sunil; ZPricing Access Services
The negative effect of policy restrictions
on consumers' post-purchase reactions
2007 Estelami, Hooman; Grewal, Dhruv; to price-matching guarantees
The Impact of Research Design on
Consumer Price Recall Accuracy: An
2001 Estelami, Hooman; Lehmann, DonalIntegrative Review
A descriptive model of the consumer co2008 Etgar, Michael
production process
The Dynamic Impact of Variety among
2012 Etkin, Jordan; Ratner, Rebecca K. Means on Motivation
Goal Pursuit, Now and Later: Temporal
Compatibility of Different versus Similar
2013 Etkin, Jordan; Ratner, Rebecca K. Means
The Influence of Communication Source
and Mode on Consumer Adoption of
2002 Eun-ju Lee; Jinkook Lee; Schumann,Technological Innovations
A Two-Step Estimation of Consumer
Adoption of Technology-Based Service
2003 Eun-Ju Lee; Jinkook Lee; Eastwood, Innovations
Prominence Versus Dominance: How
Relationships Between Alternatives
2013 Evangelidis, Ioannis; Levav, Jonath Drive Decision Strategy and Choice
Psychic Distance: Antecedents, Retail

Strategy Implications, and Performance
2008 Evans, Jody; Mavondo, Felix T; Brid Outcomes
How First Impressions of a Customer
Impact Effectiveness in an Initial Sales
2000 Evans, Kenneth R.; Kleine Ill, Robe Encounter. (cover story)
How sales controls affect job-related
outcomes: the role of organizational
sales-related psychological climate
2007 Evans, Kenneth R.; Landry, Timothyperceptions
Consequences of customer loyalty to
2012 Evanschitzky, Heiner; Ramaseshan,the loyalty program and to the company
2007 Evanschitzky, Heiner
Market orientation of service networks:

direct and indirect effects on sustained
competitive advantage
2002 Eveleth, Daniel M.; Morris, Linda
Adaptive Selling in a Call Center

Environment: A Qualitative Investigation
Stakeholders and Marketing Capabilities

in International New Ventures: Evidence
2012 Evers, Natasha; Andersson, Svante;from Ireland, Sweden, and Denmark
2005 Evgeniou, Theodoros; Boussios, Con
Generalized Robust Conjoint Estimation
A Convex Optimization Approach to
Modeling Consumer Heterogeneity in
2007 Evgeniou, Theodoros; Pontil, Massim
Conjoint Estimation
Assessing Consumer Preferences for
Clean-Fuel Vehicles: A Discrete Choice
2000 Ewing, Gordon; Sarigll, EmineExperiment
2001 Ewing, Michael T.; du Plessis, Erik; Cinema Advertising Re-Considered
The Good News About Television:
Attitudes Aren't Getting Worse: Tracking
2013 Ewing, Michael T.
Public Attitudes toward TV Advertising
Quasi-Darwinian Selection in Marketing
2007 Eyuboglu, Nermin; Buja, Andreas Relationships
"Counting Your Customers" the Easy
Way: An Alternative to the Pareto/NBD
2005 Fader, Peter S.; Hardie, Bruce G. S. Model
RFM and CLV: Using Iso-Value Curves for
2005 Fader, Peter S.; Hardie, Bruce G. S. Customer Base Analysis
2007 Fader, Peter S.; Hardie, Bruce G. S. How to project customer retention
A Dynamic Changepoint Model for New
2004 Fader, Peter S.; Hardie, Bruce G.S. Product Sales Forecasting
2000 Fahy, John; Clark, Terry
No logo
2002 Fahy, John; Hooley, Graham
Sustainable competitive advantage in

electronic business: towards a
contingency perspective on the
resource-based view
Doing the Right Thing: The Case for the

Teleservices Industry
The service quality-satisfaction link
revisited: exploring asymmetries and
2010 Falk, Tomas; Hammerschmidt, Maik;dynamics
Ad likeability and brand recall in Asia: A
2004 Fam, Kim-Shyan; Waller, David S. cross-cultural study
Attributes of Likeable Television
2008 Fam, Kim-Shyan
Commercials in Asia
Vehicle Acquisitions: Leasing or
2005 Fan, Jessie X.; Burton, John R.
Financing?
The Economic Burden of Health Care,
Funeral, and Burial Expenditures at the
2004 Fan, Jessie X.; Zick, Cathleen D.
End of Life
2002 Faley, Patricia
Control Systems' Effect on Attributional

Processes and Sales Outcomes: A
Cybernetic Information-Processing
2005 Fang, Eric; Evans, Kenneth R.; LandPerspective
Goal-Setting Paradoxes? Trade-Offs
Between Working Hard and Working
2004 Fang, Eric; Palmatier, Robert W.; E Smart: The United States Versus China
Effects of Customer and Innovation
Asset Configuration Strategies on Firm
2011 Fang, Eric (Er); Palmatier, Robert Performance
2008 Fang, Eric (Er); Palmatier, Robert W;Trust at Different Organizational Levels
Effect of Service Transition Strategies on
2008 Fang, Eric (Er); Palmatier, Robert Firm Value
Customer Participation and the Trade-Off
Between New Product Innovativeness
2008 Fang, Eric (Er)
and Speed to Market
An Examination of Different
Explanations for the Mere Exposure
2007 Fang, Xiang; Singh, Surendra; Ahluw
Effect
An Analysis of E-Business Adoption and
2003 Fang Wu; Mahajan, Vijay; Balasubr Its Impact on Business Performance
Will the growth of multi-channel retailing
diminish the pricing efficiency of the
2001 Fang-Fang Tang; Xiaolin Xing
web?
Will the growth of multi-channel retailing
diminish the pricing of efficiency of the
2001 Fang-Fang Tang; Xiaolin Xing
web?
2010 Faro, David

2011 Farquhar, Jillian Dawes
Changing the Future by Reshaping the

Past: The Influence of Causal Beliefs on
Estimates of Time to Onset
Branding in UK banks and building
societies: a relationship approach
2005 Farrell, Mark
2003 Farrell, Mark A.
The effect of a marketoriented

organisational culture on salesforce
behaviour and attitudes
The effect of downsizing on market
orientation: the mediating roles of trust
and commitment
Organisational identification and leader

member exchange influences on
customer orientation and organisational
2012 Farrell, Mark Anthony; Oczkowski, citizenship behaviours
Service worker customer orientation,
organisation/job fit and perceived
2009 Farrell, Mark Anthony; Oczkowski, organisational support
Defending the Co-Branding Benefits of
Sponsorship B2B Partnerships: The Case
2005 Farrelly, Francis; Quester, Pascale; of Ambush Marketing
What Drives Renewal of Sponsorship
2003 Farrelly, Francis; Quester, Pascale GPrincipal/Agent Relationships?
2000 Farris, Paul W.; Reibstein, David J. Overcontrol in Advertising Experiments
Marketing Scholars' Roles in the Policy
Arena: An Opportunity for Discourse on
2005 Farris, Paul W.; Wilkie, William L. Direct-to-Consumer Advertising
Consequences of Web-based service
quality: Uncovering a multi-faceted
2007 Fassnacht, Martin; Kse, Ibrahim chain of effects
2007 Faulkner, Peregrine
The closing of the marketing frontier

Partial-Repeat-Bidding in the Name-Your2004 Fay, Scott
Own-Price Channel
Positive Mood and Resistance to
Temptation: The Interfering Influence of
2010 Fedorikhin, Alexander; Patrick, Van Elevated Arousal
Rethinking the Origins of Involvement
and Brand Commitment: Insights from
2003 Feick, Lawrence; Coulter, Robin A.; Postsocialist Central Europe
Fusing Aggregate and Disaggregate
Data with an Application to
2013 Feit, Eleanor Mcdonnell; Wang, Peng
Multiplatform Media Consumption
Product Recalls: Gaping Holes in the
2003 Felcher, E. Marla
Nation's Product Safety Net
Executive Insights: Market Orientation of
2005 Felix, Reto; Hinck, Wolfgang
Mexican Companies
The competence and constraints of
brand building for contract
2008 Feng-Hsu Liu; Heng-Yih Liu; Ting-Li manufacturers
Acts of Benevolence: A Limited-Resource

Account of Compliance with Charitable
2009 Fennis, Bob M.; Janssen, Loes; VohsRequests
Contractual Governance, Relational
Governance, and the Performance of
Interfirm Service Exchanges: The
Influence of Boundary-Spanner
2005 Ferguson, Ronald J.; Paulin, Mich Closeness
A Conjoint Approach for Consumer- and
2009 Ferjani, Madiha; Jedidi, Kamel; JagpFirm-Level Brand Valuation
Explanation Fiends and Foes: How
Mechanistic Detail Determines
2013 Fernbach, Philip M.; Sloman, StevenUnderstanding and Preference
The Power of Strangers: The Effect of
Incidental Consumer Brand Encounters
2009 Ferraro, Rosellina; Bettman, James on Brand Choice
Look at Me! Look at Me! Conspicuous
Brand Usage, Self-Brand Connection,
2013 Ferraro, Rosellina; Kirmani, Amna; and Dilution
Let Us Eat and Drink, for Tomorrow We
Shall Die: Effects of Mortality Salience
and Self-Esteem on Self-Regulation in
2005 Ferraro, Rosellina; Shiv, Baba; Bet Consumer Choice
Defining Markets Defining Moments
2003 Ferrell, Linda; Cunningham, Peggy (Book)
An enterprise-wide strategic stakeholder
approach to sales ethics
Insights on Mobile Advertising,
2007 Ferris, Mark
Promotion, and Research
Developing and Leading the Sales
2000 Festervand, Troy A.; Crittenden, VictOrganization (Book)
The Dynamics of Price Elasticity of
Demand in the Presence of Reference
2005 Fibich, Gadi; Gavious, Arieh; Lowe Price Effects
2009 Ferrell, Linda; Ferrell, O. C.
Technological Innovation and Exports:

2013 Filipescu, Diana A; Prashantham, ShUnpacking Their Reciprocal Causality
An examination of Celtic craft and the
creative consciousness as a contribution
2007 Fillis, Ian
to marketing creativity
Customer perceptions of dependencies
2011 Fink, Robert C.; James, William L.; in customer-supplier relationships
2010 Finkelstein, Stacey R.; Fishbach, AyWhen Healthy Food Makes You Hungry
Tell Me What I Did Wrong: Experts Seek
2012 Finkelstein, Stacey R.; Fishbach, Ay and Respond to Negative Feedback
2013 Finkelstein, Stacey R.; Fishbach, AyWhen Healthy Food Makes You Hungry
Quantifying the Sources of Value of a
2001 Finn, Adam; McFadyen, Stuart; HoskPublic Service
Promoting Multiple Policies to the Public:

The Difficulties of Simultaneously
Promoting War and Foreign
2011 Finnel, Stephanie; Reed II, AmericusHumanitarian Aid
Supreme Court Says Confusion
Insufficient to Prove Trademarks
2003 Finney, R. Zachary; Campbell, NoelInfringement Under FTDA
The Craft of Scientific Presentations:
Critical Steps to Succeed and Critical
2005 Finney, R. Zachary; Close, Angelin Errors to Avoid
Co-creation by engaging beyond
oneself: the influence of task
contribution on perceived customer-tocustomer social interaction during a
2011 Finsterwalder, Jrg; Kuppelwieser,group service encounter
Effects of Imagery Copy and Product
Samples on Responses Toward the
2001 Fiore, Ann Marie; Hong Yu
Product
Effect of image interactivity technology
on consumer responses toward the
2005 Fiore, Ann Marie; Jihyun Kim; Hyun online retailer
2013 Fischer, Eileen; Martin, Kelly D.;
Financial Insecurity and Deprivation

Pursuing Parenthood: Integrating
Cultural and Cognitive Perspectives on
2007 Fischer, Eileen; Otnes, Cele C.; Tun Persistent Goal Striving
Patient- or Physician-Oriented
Marketing: What Drives Primary Demand
2010 Fischer, Marc; Albers, Snke
for Prescription Drugs?
How Important Are Brands? A Cross2010 Fischer, Marc; Vlckner, Franziska;Category, Cross-Country Study
Goals as Excuses or Guides: The
Liberating Effect of Perceived Goal
2005 Fishbach, Ayelet; Dhar, Ravi
Progress on Choice
Accurate Retail Testing of Fashion
Merchandise: Methodology and
2000 Fisher, Marshall; Rajaram, Kumar Application
Gender Differences in Responses to
Emotional Advertising: A Social
2005 Fisher, Robert J.; Dub, Laurette Desirability Perspective
An Empathy-Helping Perspective on
Consumers' Responses to Fund-Raising
2008 Fisher, Robert J.; Vandenbosch, Mark
Appeals
The Price of Being Beautiful: Negative
Effects of Attractiveness on Empathy for
2014 Fisher, Robert J.; Yu Ma
Children in Need
A citizen's critique of relationship
2000 Fitchett, James A.; McDonagh, Pierrmarketing in risk society
2004 Fitzgerald, Joan
Evaluating Return on Investment of

Multimedia Advertising with a SingleSource Panel: A Retail Case Study
International Harmonization of Food and

Nutrition Regulation: The Good and the
2003 Fitzgerald Bone, Paula; France, Kar Bad
Reactance to Recommendations: When
Unsolicited Advice Yields Contrary
2004 Fitzsimons, Gavan J.; Lehmann, DonResponses
License to Sin: The Liberating Role of
2007 Fitzsimons, Gavan J.; Nunes, JosephReporting Expectations
Nonconscious and Contaminative Effects
of Hypothetical Questions on
2001 Fitzsimons, Gavan J.; Shiv, Baba
Subsequent Decision Making
2000 Fitzsimons, Gavan J.
Consumer Response to Stockouts
2008 Fitzsimons, Gavan J.
Death to Dichotomizing
Competitive Intelligence analysis failure:
diagnosing individual level causes and
implementing organisational level
2010 Fleisher, Craig S.; Wright, Sheila remedies
Internationalization Knowledge: What,
2013 Fletcher, Margaret; Harris, Simon; RWhy, Where, and When?
If an Advertisement Runs Online and No
One Sees It, Is It Still an Ad? Empirical
2013 Flosi, Stephanie; Fulgoni, Gian; Vo Generalizations in Digital Advertising
Export segmentation effectiveness:
index construction and link to export
2009 Foedermayr, Eva; Diamantopoulos,performance
Exploring the Construct of Segmentation
Effectiveness: Insights from
2008 Foedermayr, Eva K.; Diamantopoul International Companies and Experts
Market Segmentation in Practice:
Review of Empirical Studies,
Methodological Assessment, and
2008 Foedermayr, Eva K.; Diamantopoul Agenda for Future Research
2001 Foer, Albert A.
2002 Foer, Albert A.
E-Commerce Meets Antitrust: A Primer

The Third Leg of the Antitrust Stool
A Hierarchical Bayes Error Correction
Model to Explain Dynamic Effects of
2006 Fok, Dennis; Horvth, Csilla; Paap,Price Changes
2004 Foley, Anthony; Fahy, John
Incongruity between expression and

experience: The role of imagery in
supporting the positioning of a tourism
destination brand
2004 Foley, Anthony; Fahy, John
Towards a further understanding of the

development of market orientation in
the firm: a conceptual framework based
on the market-sensing capability
2004 Folkes, Valerie; Matta, Shashi
The Effect of Package Shape on

Consumers' Judgments of Product
Volume: Attention as a Mental
Contaminant
The Positivity Effect in Perceptions of

2003 Folkes, Valerie S.; Patrick, Vanessa Services: Seen One, Seen Them All?
Leveraging customers' multiple
identities: identity synergy as a driver of
2012 Fombelle, Paul; Jarvis, Cheryl; War organizational identification
What Explains the Gender Gap in
Financial Literacy? The Role of
2012 Fonseca, Raquel; Mullen, Kathleen Household Decision Making
Designing e--logos in corporate identity
2001 Foo Chek-Tek
strategy
2005 Ford, Gary T.; Bamossy, Gary
World on Fire: How Exporting FreeMarket Democracy Breeds Ethnic Hatred

and Global Instability/In Your Face: How
American Marketing Excess Fuels AntiAmericanism.
2002 Ford, Gary T.; Block, Lauren
The Handbook of Marketing and Society
2005 Ford, Gary T.; Calfee, John E.

2002 Ford, Gary T.; McCarty, John A.
Food Politics: How the Food Industry

Influences Nutrition and Health/The
Obesity Myth: Why America's Obsession
with Weight Is Hazardous to Your
Health/Fat Land: How Americans
Became the Fattest People in the World
Data Privacy in the Information Age
The Impact of the Daubert Decision on

2005 Ford, Gary T.
Survey Research Used in Litigation
2010 Ford, John B.; Merchant, Altaf
Nostalgia Drives Donations
2009 Forde, Clodagh; Sthanunathan, Stan
A Classic Formula
Implicit Assimilation and Explicit
Contrast: A Set/Reset Model of Response
2005 Forehand, Mark R.; Perkins, Andrewto Celebrity Voice-Overs
The Marketing of Opioid Medications
2006 Forman, Robert F; Block, Lauren G Without Prescription Over the Internet
Customer Satisfaction and Stock Prices:
2006 Fornell, Claes; Mithas, Sunil; Morges
High Returns, Low Risk
The Effect of Customer Satisfaction on
2010 Fornell, Claes; Rust, Roland T; Dek Consumer Spending Growth
Development of a scale to measure the
perceived benefits and risks of online
2006 Forsythe, Sandra; Chuanlan Liu; Shshopping
Predicting Sales Takeoff for Whirlpool's
2004 Foster, Joseph A.; Golder, Peter N.; New
T
Personal Valet
Shopper Response to Bundle Promotions
2007 Foubert, Bram; Gijsbrechts, Els
for Packaged Goods
How Web Banner Designers Work: The

Role of Internal Dialogues, SelfEvaluations, and Implicit Communication
2007 Fourquet-Courbet, Marie-Pierre; Cou
Theories
2005 Fox, Jonathan; Bartholomae, Suzann
Building the Case for Financial Education
All Business Is Show Business: A Review
of The Entertainment Economy
Green marketing strategy and the firm's
performance: the moderating role of
2011 Fraj, Elena; Martnez, Eva; Matute,environmental
Jorge
culture
2000 Fraim, John
The impact of consumer Internet

experience on channel preference and
usage intentions across the different
2007 Frambach, Ruud T.; Roest, Henk C. stages
A
of the buying process
Policy Makers' Paradigms and Evidence
from Consumer Interpretations of
2005 France, Karen Russo; Bone, Paula FiDietary Supplement Labels
Promoting an Environment of Scientific
Integrity: Individual and Community
2012 Frances Luce, Mary; McGill, Ann; PeResponsibilities
The Impact of Firms' Expert Orientation
on the Export Performance of High-Tech
2000 Francis, June; Collins-Dodd, ColleenSmall and Medium-Sized Enterprises
Executive Insights: The Impact of
Linguistic Differences on International
Brand Name Standardization: A
Comparison of English and Chinese
2002 Francis, June N. P.; Jan, Lam; Walls, Brand Names of Fortune-500 Companies
Salesperson Adaptive Selling Behavior
and Customer Orientation: A Meta2006 Franke, George R; Park, Jeong-Eun Analysis
Information Content and Consumer
Readership of Print Ads: A Comparison
2004 Franke, George R.; Huhmann, Bruceof Search and Experience Products
2001 Franke, George R.
Applications of Meta-Analysis for

Marketing and Public Policy: A Review
Testing the Value of Customization:

When Do Customers Really Prefer
2009 Franke, Nikolaus; Keinz, Peter; StegProducts Tailored to Their Preferences?
Diagnostics, Expectations, and
2005 Franses, Philip Hans
Endogeneity
On the Use of Econometric Models for
2005 Franses, Philip Hans
Policy Simulation in Marketing
Distributor Sharing of Strategic

2009 Frazier, Gary L; Maltz, Elliot; Antia, Information with Suppliers
2009 Frederick, Shane; Novemsky, Nathan
Opportunity Cost Neglect
2014 Freeman, Dan; Shapiro, Stewart
Tweens' Knowledge of Marketing Tactics:

Skeptical Beyond Their Years
Toward a Typology of Commitment

States Among Managers of Born-Global
Firms: A Study of Accelerated
2007 Freeman, Susan; Cavusgil, S. Tame Internationalization
How Smaller Born-Global Firms Use
Networks and Alliances to Overcome
2006 Freeman, Susan; Edwards, Ron; Schr
Constraints to Rapid Internationalization
Try It, You Will Like It--Does Consumer
Learning Lead to Competitive Price
2008 Freimer, Marshall; Horsky, Dan
Promotions?
Brand personality appeal:
conceptualization and empirical
2011 Freling, Traci H.; Crosno, Jody L.; H validation
An examination of brand personality
through methodological triangulation
The Integrated Networks Model:
Explaining Resource Allocations in
2003 Frels, Judy K.; Shervani, Tasadduq; Network Markets
2005 Freling, Traci H.; Forbes, Lukas P.
2013 French, Jeff
2013 Freund, James; Jacobi, Erik S.
Social business, social behaviour and

social marketing: Three cornerstones of
future social development
Revenge of the brand monsters: How
Goldman Sachs doppelgnger
turned monstrous
The March of Mobile Marketing: New

Chances for Consumer Companies, New
2009 Friedrich, Roman; Grne, Florian; Opportunities for Mobile Operators
The Next Generation: Research for
Twenty-First-Century Public Policy on
2005 Friestad, Marian; Wright, Peter
Children and Advertising
Reaching the Male Consumer by Way of
2002 Frisby, Cynthia M.
Daytime TV Soap Operas
People are experience goods: Improving
2008 Frost, Jeana H.; Chance, Zo; Norto
online dating with virtual dates
Towards the perfect customer
2007 Frow, Pennie; Payne, Adrian
experience
Motivating Salespeople to Sell New
Products: The Relative Influence of
Attitudes, Subjective Norms, and Self2010 Fu, Frank Q.; Richards, Keith A.; Hu Efficacy
The Facilitating Influence of Consumer

Knowledge on the Effectiveness of Daily
2000 Fuan Li; Miniard, Paul W.; Barone, MValue Reference Information
The Psychological Effects of
Empowerment Strategies on Consumers'
2010 Fuchs, Christoph; Prandelli, EmanueProduct Demand
2013 Fuguill, Gayle
Letter from the CEO
2014 Fuguitt, Gayle
Building a Global Presence
2014 Fulgoni,
2014 Fulgoni,
2009 Fulgoni,
2011 Fulgoni,
Digital Game Changers: How Social

Media Will Help Usher in The Era of
Mobile and Multi-Platform CampaignGian; Lipsman, Andrew
Effectiveness Measurement
Uses and Misuses of Online-Survey
Gian
Panels in Digital Research
Whither the Click? How Online
Gian M.; Mrn, Marie PaulAdvertising Works
Gian M.
Online In Context
The impact of resource-strategy

correspondence on marketing
performance - financial performance
2007 Furrer, Olivier; Alexandre, Maria T tradeoffs
Toward a Public Policy and Marketing
Understanding of Lobbying and Its Role
in the Development of Public Policy in
2011 Gabel, Terrance G.; Scott, Clifford Dthe United States
Multiple Channel Strategies in the
2002 Gabrielsson, Mika; Kirpalani, V. H. European Personal Computer Industry
Marketing Strategies for Foreign
Expansion of Companies Originating in
Small and Open Economies: The
Consequences of Strategic Fit and
2012 Gabrielsson, Peter; Gabrielsson, Mi Performance
The second wave of sustainability hits
2008 Gad, Thomas; Moss, Stanley
Swedish brands
Grapes of Wrath: The Angry Effects of
2011 Gal, David; Liu, Wendy
Self-Control
A Mouth-Watering Prospect: Salivation to
2012 Gal, David
Material Reward
Slow Down! Insensitivity to Rate of
Consumption Leads to Avoidable
2013 Galak, Jeff; Kruger, Justin; LoewensSatiation
Variety Amnesia: Recalling Past Variety
2009 Galak, Jeff; Redden, Joseph P.; Kruge
Can Accelerate Recovery from Satiation
Microfinance Decision Making: A Field
2011 Galak, Jeff; Small, Deborah; Steph Study of Prosocial Lending
Branding: The demands of the client,
the needs of society and the effect of
2006 Gallafent, Richard
the law
The strategic marketing of small sports

clubs: from fundraising to social
2012 Gallagher, Damian; Gilmore, Audrey;
entrepreneurship
The Medium Is Not the Message:
Advertising Effectiveness and Content
2001 Gallagher, Katherine; Foster, K. DalEvaluation in Print and on the Web
A Tale of Two Studies: Replicating
"Advertising Effectiveness and Content
2001 Gallagher, Katherine; Parsons, Jeffr Evaluation in Print and on the Web"
Customer positivity and participation in
services: an empirical test in a health
2013 Gallan, Andrew; Jarvis, Cheryl; Bro care context
The First Amendment and FTC Weight2003 Galloway, Chester S.
Loss Advertising Regulation
Customized Advertising via a Common
2005 Gal-Or, Esther; Gal-Or, Mordechai Media Distributor
2012 Gal-Or, Esther; Geylani, Tansev; Yil The Impact of Advertising on Media Bias
Buffering and Amplifying Effects of
Relationship Commitment in Business2010 Ganesan, Shankar; Brown, Steven P;
to-Business Relationships
Does Distance Still Matter? Geographic
2005 Ganesan, Shankar; Malter, Alan J.; R
Proximity and New Product Development
Retail patronage behavior and shopper
typologies: a replication and extension
using a multi-format, multi-method
2007 Ganesh, Jaishankar; Reynolds, Kristapproach
2002 Ganesh, Jaishankar

2004 Gant, Karen
Principles of Forecasting: A Handbook

for Researchers and Practitioners
Revisiting the Scope of Lanham Act
Protection (Book)
Market Share Performance of Foreign

2006 Gao, Gerald Yong; Yigang Pan; Tse, and Domestic Brands in China
The "Shaken Self": Product Choices as a
2009 Gao, Leilei; Wheeler, S. Christian; Means of Restoring Self-View Confidence
2011 Gao, Tao (Tony); Shi, Linda Hui
2007 Gao, Yuhui; Bradley, Frank

2008 Gao, Zhihong
How Do Multinational Suppliers

Formulate Mechanisms of Global
Account Coordination? An Integrative
Framework and Empirical Study
Engendering a market orientation:
exploring the invisible role of leaders'
personal values
Controlling Deceptive Advertising in
China: An Overview
Important factors to consider when

using internal branding as a
management strategy: A healthcare
2006 Gapp, Rod; Merrilees, Bill
case study
Incidental and Task-Related Affect: A ReInquiry and Extension of the Influence of
2005 Garg, Nitika; Inman, J. Jeffrey; MittaAffect on Choice
The Influence of Incidental Affect on
2007 Garg, Nitika; Wansink, Brian; Inman,
Consumers' Food Intake
Contributing to well-being: customer
citizenship behaviors directed to service
2011 Garma, Romana; Bove, Liliana L. personnel
Growing Existing Customers' Revenue
Streams Through Customer Referral
2013 Garnefeld, Ina; Eggert, Andreas; HePrograms
Effects of Nutrition Facts Panel Values,
Nutrition Claims, and Health Claims on
Consumer Attitudes, Perceptions of
2000 Garretson, Judith A.; Burton, Scot Disease-Related Risks, and Trust
The Role of Spokescharacters as
Advertisement and Package Cues in
2005 Garretson, Judith A.; Burton, Scot Integrated Marketing Communications
The Types of Information Contained in
Company Reliability Reports from the
2006 Garrett, Dennis E.
Better Business Bureau
2010 Garrett, Jason; Gopalakrishna, Srin Customer value impact of sales contests
Designing Evidence-based Disclosures:
A Case Study of Financial Privacy
2012 Garrison, Loretta; Hastak, Manoj; HNotices
A Comment on Selected Wilkie and
MooreInspired Commentaries in
2007 Gaski, John F
The Sages Speak
To Serve Man: A Marketing Manifesto
(and an Article That Should Not Have
2013 Gaski, John F
Been Necessary)
2014 Gaskill, Adam; Winzar, Hume
National Aggregate Consumer

Sentiment toward Marketing: A ThirtyYear Retrospective and Analysis
Marketing's Decision Influence within
the Firm
2002 Gatarski, Richard
Breed Better Banners: Design

Automation Through on-Line Interaction
2005 Gaski, John F.; Etzel, Michael J.
Marketing Complex Financial Products in

Emerging Markets: Evidence from
2011 Gaurav, Sarthak; Cole, Shawn; Tob Rainfall Insurance in India
The Temporal and Spatial Dimensions of

Price Search: Insights from Matching
2008 Gauri, Dinesh K; Sudhir, K; Talukda Household Survey and Purchase Data
Benchmarking Performance in Retail
2009 Gauri, Dinesh Kumar; Pauler, Janos Chains: An Integrated Approach
Creating a Market Orientation: A
Longitudinal, Multifirm, Grounded
2006 Gebhardt, Gary F; Carpenter, GregoAnalysis of Cultural Transformation
'Buying status' by choosing or rejecting
2013 Geiger-Oneto, Stephanie; Gelb, Betluxury brands and their counterfeits
2005 Geistfeld, Loren V.

2002 Gelb, Betsy
Consumer Economics and Family

Economics: The Charge, the Response
Small-Scale Research (Book)
2001 Gelb, Betsy D.
Advertising and Policy Insights for the

Voter Versus Customer Trade-Off
Gaining "Bonus Customers" by
Stretching the Market
2002 Gelb, Betsy D.
'Market Patriotism': Advertising Dilemma
2010 Gelbrich, Katja
Anger, frustration, and helplessness

after service failure: coping strategies
and effective informational support
Discussion of the Article "Website
Morphing."
2011 Gelb, Betsy D.; Bush, Darren
2009 Gelman, Andrew
Norms- and Control-Based Governance

of International Manufacturer-Distributor
2007 Gentrk, Esra F; Aulakh, Preet Relational Exchanges
The Effect of Export Assistance Program
Usage on Export Performance: A
2001 Gentrk, Esra F.; Kotabe, Masa Contingency Explanation
Profiting from Partial Allowance of Ticket
2007 Geng, Xianjun; Wu, Ruhai; Whinsto Resale
Consumer Interests and the Ethical
Implications of Marketing: A
2003 Geng Cui; Choudhury, Pravat
Contingency Framework
2005 Geng Cui; Hon-Kwong Lui
Order of Entry and Performance of

Multinational Corporations in an
Emerging Market: A Contingent
Resource Perspective
2001 Geng Cui; Qiming Liu

2012 Geoffrey Precourt
Executive Insights: Emerging Market

Segments in a Transitional Economy: A
Study of Urban Consumers in China
What We Know About Social Media
2006 George, Alexandra
2006 George, Alexandra
Brand rules: When branding lore meets

trade mark law
Brands: Interdisciplinary
perspectives on trade marks and
branding
International brand strategy and mode

of entry in the services sector: lessons
2013 Gerrath, Maximilian H. E. E.; Leend from the financial crisis
English in Dutch Commercials: Not
2000 Gerritsen, Marinel; Korzilius, Huber Understood and Not Appreciated
Recommendation or Evaluation? Task
Sensitivity in Information Source
2001 Gershoff, Andrew D.; Broniarczyk, SSelection
Knowing Where They Stand: The Role of
Inferred Distributions of Others in
2011 Gershoff, Andrew D.; Burson, KatheMisestimates of Relative Standing
Do You Know Me? Consumer Calibration
2006 Gershoff, Andrew D.; Johar, Gita V of Friends' Knowledge
Consumer Response to Versioning: How
Brands' Production Methods Affect
2012 Gershoff, Andrew D.; Kivetz, Ran; KPerceptions of Unfairness
Safety First? The Role of Emotion in
2011 Gershoff, Andrew D.; Koehler, JonatSafety Product Betrayal Aversion
Few Ways to Love, but Many Ways to
Hate: Attribute Ambiguity and the
2007 Gershoff, Andrew D.; Mukherjee, A Positivity Effect in Agent Evaluation
What's Not to Like? Preference
Asymmetry in the False Consensus
2008 Gershoff, Andrew D.; Mukherjee, A Effect
2006 Gerstner, Eitan; Libai, Barak
Why Does Poor Service Prevail?
Contributing to the Delinquency of
2003 Getter, Darryl E.
Borrowers
2006 Getter, Darryl E.
Consumer Credit Risk and Pricing
Strategic Manufacturer Response to a
2007 Geylani, Tansev; Dukes, Anthony J. Dominant Retailer
Proliferating Private-Label Portfolios:
How Introducing Economy and Premium
2010 Geyskens, Inge; Gielens, Katrijn; GiPrivate Labels Influences Brand Choice
Economic and Social Satisfaction:
Measurement and Relevance to
2000 Geyskens, Inge; Steenkamp, Jan-BeMarketing Channel Relationships
Tempt Me Just a Little Bit More: The
Effect of Prior Food Temptation
Actionability on Goal Activation and
2008 Geyskens, Kelly; Dewitte, Siegfried Consumption
The Backdoor to Overconsumption: The
Effect of Associating Low-Fat
2007 Geyskens, Kelly; Pandelaere, Mario;Food with Health References
Practice papers ABC--Anchoring the
2002 Ghose, Kamal
brand concept
2001 Ghose, Sanjoy; Lowengart, Oded
Perceptual positioning of international,

national and private brands in a growing
international market: An empirical study
Customizing Complex Products: When

2006 Ghosh, Mrinal; Dutta, Shantanu; St Should the Vendor Take Control?
2005 Ghosh, Mrinal; John, George
Experimental Evidence for Agency

Models of Salesforce Compensation
Strategic Fit in Industrial Alliances: An
Empirical Test of Governance Value
Analysis
When Should Original Equipment

Manufacturers Use Branded Component
Contracts with Suppliers?
2008 Gibson, Bryan
Can Evaluative Conditioning Change

Attitudes toward Mature Brands? New
Evidence from the Implicit Association
Test
Worth waiting for: increasing satisfaction

2011 Giebelhausen, Michael; Robinson, St
by making consumers wait.
The Entry Strategy of Retail Firms into
2007 Gielens, Katrijn; Dekimpe, Marnik GTransition Economies
Dancing with a Giant: The Effect of WalMart's Entry into the United Kingdom on
2008 Gielens, Katrijn; Van de Gucht, Li the Performance of European Retailers
2006 Giesler, Markus
Consumer Gift Systems
Conflict and Compromise: Drama in
2008 Giesler, Markus
Marketplace Evolution
Jazz, Gestalt, and the Year Ahead for
2005 Gilbert, Josh
Marketers
Posterior Predictive Model Checking: An
Application to Multivariate Normal
2010 Gilbride, Timothy J; Lenk, Peter J Heterogeneity
Models for Heterogeneous Variable
2006 Gilbride, Timothy J.; Allenby, Greg M.
Selection
A Choice Model with Conjunctive,
Disjunctive, and Compensatory
2004 Gilbride, Timothy J.; Allenby, Greg Screening Rules
Estimating Heterogeneous EBA and
2006 Gilbride, Timothy J.; Allenby, Greg Economic Screening Rule Choice Models
Market Share Constraints and the Loss
Function in Choice-Based Conjoint
2008 Gilbride, Timothy J.; Lenk, Peter J.; B
Analysis
Examining the boundary conditions of
customer citizenship behaviour: a focus
2011 Gilde, Christian; Pace, Stefano; Per on consumption ritual
Convergent Products: What

Functionalities Add More Value to the
2008 Gill, Tripat
Base?
Protecting Global Brands: Toward a
2002 Gillespie, Kate; Krishna, Kishore; JaGlobal Norm
Control-based channel governance and
2010 Gilliland, David I.; Bello, Daniel C. relative dependence
Two Sides to Attitudinal Commitment:

The Effect of Calculative and Loyalty
Commitment on Enforcement
2002 Gilliland, David I.; Bello, Daniel C. Mechanisms in Distribution Channels
When Do Firms Conform to Regulatory
Control? The Effect of Control Processes
2002 Gilliland, David I.; Manning, Kenneton Compliance and Opportunism
It Don't Come Easy: Overcoming
Obstacles to Technology Use Within a
2012 Gilly, Mary C.; Celsi, Mary Wolfinb Resistant Consumer Group
Sustainable tourism marketing at a
2007 Gilmore, Audrey; Carson, David; A World Heritage site
A country--can it be repositioned?
Spain--the success story of country
2002 Gilmore, Fiona
branding
2004 Gilmore, Fiona
Shanghai: Unleashing creative potential
2006 Gilula, Zvi; McCulloch, Robert E.; RoA Direct Approach to Data Fusion
2009 Gittins, John
Discussion on "Website Morphing" by

Hauser, Urban, Liberali, and Braun
Examining collaborative supply chain

service technologies: a study of
2010 Glenn Richey, R.; Tokman, Mert; Dalintensity, relationships, and resources
Leveraging export brands through a
2002 Gnoth, Juergen
tourism destination brand
2004 Godes, David; Mayzlin, Dina
2009 Godes, David; Mayzlin, Dina
Using Online Conversations to Study

Word-of-Mouth Communication
Firm-Created Word-of-Mouth
Communication: Evidence from a Field
Test
Content vs. Advertising: The Impact of

2009 Godes, David; Ofek, Elie; Sarvary, Competition on Media Firm Strategy
2003 Godes, David
In the Eye of the Beholder: An Analysis

of the Relative Value of a Top Sales Rep
Across Firms and Products
Enough Is Enough! The Fine Line in

Executing Multichannel Relational
2011 Godfrey, Andrea; Seiders, KathleenCommunication
An organizational communication-based
model of individual customer orientation
2004 Goebel, Daniel J.; Marshall, Greg W.of nonmarketing members of a firm
Tariff Choice with Consumer Learning
2011 Goettler, Ronald L; Clay, Karen
and Switching Costs
Creating an Environment in Which
Youths Are Encouraged to Eat a
2007 Goldberg, Marvin E; Gunasti, KunteHealthier Diet
Why New Tobacco HarmReduction Products Should Be
2008 Goldberg, Marvin E
Regulated
2003 Goldberg, Marvin E.

2003 Goldberg, Marvin E.
American Media and the Smokingrelated Behaviors of Asian Adolescents

Correlation, Causation, and Smoking
Initiation among Youths
From Density to Destiny: Using Spatial

Dimension of Sales Data for Early
2004 Goldenberg, Jacob; Garber, Tal; MullPrediction of New Product Success
The Role of Hubs in the Adoption
2009 Goldenberg, Jacob; Han, Sangman;Process
Riding the Saddle: How Cross-Market
Communications Can Create a Major
2002 Goldenberg, Jacob; Libai, Barak; Mul
Slump in Sales
The Quest for Content: How UserGenerated Links Can Facilitate Online
2012 Goldenberg, Jacob; Oestreicher-Sin Exploration
What Is Quality? An Integrative
2012 Golder, Peter N; Mitra, Debanjan; Framework of Processes and States
Growing, Growing, Gone: Cascades,
Diffusion, and Turning Points in the
2004 Golder, Peter N.; Tellis, Gerard J. Product Life Cycle
Measuring Brand Value in an Equilibrium
2009 Goldfarb, Avi; Lu, Qiang; Moorthy, Framework
2001 Goldman, Arieh
Advertising Bans and the Substitutability

of Online and Offline Advertising
Are All Managers Created Equal?
The transfer of retail formats into
developing economies: The example of
China
2010 Goldsmith, Kelly; Amir, On
Can Uncertainty Improve Promotions?
2011 Goldfarb, Avi; Tucker, Catherine

2009 Goldfarb, Avi; Yang, Botao
When Guilt Begets Pleasure: The

2012 Goldsmith, Kelly; Cho, Eunice Kim; Positive Effect of a Negative Emotion
2000 Goldsmith, Ronald E.; Crittenden, ViA Theory of Shopping (Book)
Choosing Outcomes versus Choosing

Products: Consumer-Focused Retirement
2008 Goldstein, Daniel G.; Johnson, Eric JInvestment Advice
A Room with a Viewpoint: Using Social
Norms to Motivate Environmental
2008 Goldstein, Noah J.; Cialdini, Robert Conservation in Hotels
Empirical Analysis of Budget and
Allocation of Trade Promotions in the
2007 Gmez, Miguel I; Rao, Vithala R; U.S. Supermarket Industry
2000 Gonul, Fusun F.; Byung-Do Kim
Mailing Smarter to Catalog Customers

How to Compute Optimal Catalog
2006 Gnl, Fsun F.; Hofstede, Fren
Mailing Decisions
Inter-size and inter-brand competition
analysis within a product category:
2010 Gonzlez-Benito, scar; Loyola-Ga
Scope of cannibalization effects
The Effect of Experiential Analogies on
2010 Goode, Miranda R; Dahl, Darren W;Consumer Perceptions and Attitudes
Having Versus Consuming: Failure to
Estimate Usage Frequency Makes
2013 Goodman, Joseph K.; Irmak, Caglar Consumers Prefer Multifeature Products
Choosing Here and Now versus There
and Later: The Moderating Role of
Psychological Distance on Assortment
2012 Goodman, Joseph K.; Malkoc, Selin Size Preferences
Choosing Here and Now versus There
and Later: The Moderating Role of
Psychological Distance on Assortment
2014 Goodman, Joseph K.; Malkoc, Selin Size Preferences
2010 Goodrich, Kendall
What's Up? Exploring Upper and Lower

Visual Field Advertising Effects
The Gender Gap: Brain-Processing

Differences Between the Sexes Shape
2014 Goodrich, Kendall
Attitudes About Online Advertising
Is Retail Category Management Worth
the Effort (and Does a Category Captain
2011 Gooner, Richard A; Morgan, Neil A; Help or Hinder)?
2013 Gopaldas, Ahir
Intersectionality 101
Does Price Elasticity Vary with Economic
2013 Gordon, Brett R.; Goldfarb, Avi; YanGrowth? A Cross-Category Analysis
What Do Consumers Do Emotionally
2006 Gordon, Wendy
with Advertising?
Waiting for the Web: How Screen Color
2004 Gorn, Gerald J.; Chattopadhyay, AmAffects Time Perception
Babyfaces, Trait Inferences, and

Company Evaluations in a Public
2008 Gorn, Gerald J.; Yuwei Jiang; Johar Relations Crisis
Building country image through
corporate image: exploring the factors
2011 Gotsi, Manto; Lopez, Carmen; Andrithat influence the image transfer
Wanting a Bit(e) of Everything:
Extending the Valuation Effect to Variety
2007 Goukens, Caroline; Dewitte, Siegfri Seeking
Me, Myself, and My Choices: The
Influence of Private Self-Awareness on
2009 Goukens, Caroline; Dewitte, Siegfri Choice
The State of IMC Research and
2000 Gould, Stephen J.
Applications
IMC as Theory and as a Poststructural
Set of Practices and Discourses: A
2004 Gould, Stephen J.
Continously Evolving Paradigm Shift
Simple Power Patterns in Response to
2002 Gould, Stephen Terence
Advertising
The Marketplace Management of Illicit
2009 Goulding, Christina; Shankar, Avi; EPleasure
Antecedents and consequences of brand
2004 Gounaris, Spiros; Stathakopoulos, Vloyalty: An empirical study
Overchoice and Assortment Type: When
2005 Gourville, John T.; Soman, Dilip
and Why Variety Backfires
Explaining Financial Management
Behavior for Koreans Living in the
2009 Grable, John E.; Joo-Yung Park; So- United States
Outsourcing of customer relationship
management: implications for customer
2013 Graf, Michael; Schlegelmilch, Bodo satisfaction
Finding the "Missing Link": Advertising's
Impact on Word of Mouth, Web
2007 Graham, Jeffrey; Havlena, William Searches, and Site Visits
Nutritional Improvements and Student
2007 Grainger, Corbett; Senauer, BenjamFood Choices in a School Lunch Program
2004 Grant, E. Stephen
Buyer-Approved Selling: Sales Strategies

From the Buyers Side of the Desk (Book)
The Role of Satisfaction With Territory

Design on the Motivation, Attitudes, and
2001 Grant, Ken; Cravens, David W.; Low,
Work Outcomes of Salespeople
The Influence of Negation on Product
2004 Grant, Susan Jung; Malaviya, Prasha
Evaluations
Hedging Your Bets and Assessing the
2007 Grant, Susan Jung; Xie, Ying
Outcome
2001 Granzin, Kent L.; Painter, John J.
Motivational Influences on 'Buy

Domestic' Purchasing: Marketing
Management Implications from a Study
of Two Nations
Is Firm Trust Essential in a Trusted

Environment? How Trust in the Business
2008 Grayson, Kent; Johnson, Devon; Che
Context Influences Customers
2004 Grayson, Kent; Martinec, Radan
2000 Grayson, Kent; Shulman, David

2007 Grayson, Kent
2014 Grayson, Kent
2005 Green, Andrew
Consumer Perceptions of Iconicity and

Indexicality and Their Influence on
Assessments of Authentic Market
Offerings
Indexicality and the Verification Function
of Irreplaceable Possessions: A Semiotic
Analysis
Friendship Versus Business in Marketing
Relationships
Morality and the Marketplace
Television Optimizers: Did They Change
the Way We Do Business?
Evidence on the Effects of Mandatory

2012 Green, Kesten C; Armstrong, J. ScotDisclaimers in Advertising
The Vagaries of Becoming (and
Remaining) a Marketing Research
2001 Green, Paul E.; Clark, Terry
Methodologist
Theory and Practice Go Hand in Hand: A
Tribute to Richard Johnson's
Contributions to Marketing Research
2005 Green, Paul E.
Methodology
Executive Insights: Countering Brand
2002 Green, Robert T.; Smith, Tasman Counterfeiters
The Role of Visual Attention In Internet
Advertising: Eleven Questions and a
2012 Greenberg, Adam S.
Score of Answers
Strategic planning differences among
different multiple stakeholder
2004 Greenley, Gordon E.; Hooley, Grahaorientation profiles
Customer betrayal and retaliation: when
your best customers become your worst
2008 Grgoire, Yany; Fisher, Robert J. enemies
A comprehensive model of customer
direct and indirect revenge:
understanding the effects of perceived
2010 Grgoire, Yany; Laufer, Daniel; T greed and customer power
When Customer Love Turns into Lasting
Hate:The Effects of Relationship
Strength and Time on Customer
2009 Grgoire, Yany; Tripp, Thomas M;Revenge and Avoidance
The Effects of E-Commerce Drivers on
2007 Gregory, Gary; Karavdic, Munib; Z Export Marketing Strategy
Brand Logic: A Business Case for

2004 Gregory, James R.; McNaughton, L Communications
2001 Gregory, James R.
The bottom-line impact of corporate

brand investment: An analytical
perspective on the drivers of ROI of
corporate brand communications
Integration and Responsiveness:

Marketing Strategies of Japanese and
2001 Grein, Andreas F.; Craig, C. Samuel European Automobile Manufacturers
Discovering the Soul of Service: The
Nine Drivers of Sustainable Business
2000 Gremler, Dwayne D.
Success
The Effects of Buyer Identification and
Purchase Timing on Consumers'
Perceptions of Trust, Price Fairness, and
2004 Grewal, Dhruv; Hardesty, David M.;Repurchase Intentions
Developing a deeper understanding of
post-purchase perceived risk and
2007 Grewal, Dhruv; Iyer, Gopalkrishnanbehavioral
R
intentions in a service setting
Evaluation of subsidiary marketing
performance: combining process and
2009 Grewal, Dhruv; Iyer, Gopalkrishnanoutcome performance metrics
The Moderating Role of the Price Frame
on the Effects of Price Range and the
Number of Competitors on Consumers'
2006 Grewal, Dhruv; Lundsey-Mullikin, J Search Intentions
Governance Mechanisms in Business-to2010 Grewal, Rajdeep; Chakravarty, Anind
Business Electronic Markets
Customer Satisfaction Heterogeneity
2010 Grewal, Rajdeep; Chandrashekaran,and
M Shareholder Value
Navigating Local Environments with
Global Strategies: A Contingency Model
2008 Grewal, Rajdeep; Chandrashekaran,of Multinational Subsidiary Performance
Environments, unobserved
heterogeneity, and the effect of market
orientation on outcomes for high-tech
2013 Grewal, Rajdeep; Chandrashekaran,firms
Multicollinearity and Measurement Error
in Structural Equation Models:
2004 Grewal, Rajdeep; Cote, Joseph A.; Implications for Theory Testing
Crises in business markets: implications
2007 Grewal, Rajdeep; Johnson, Jean L.; for interfirm linkages
Marketing Channels in Foreign Markets:

Control Mechanisms and the Moderating
Role of Multinational Corporation
2013 Grewal, Rajdeep; Kumar, Alok; Malla
Headquarters-Subsidiary Relationship
The Timing of Repeat Purchases of
Consumer Durable Goods: The Role of
2004 Grewal, Rajdeep; Mehta, Raj; Kardes
Functional Bases of Consumer Attitudes
2013 Grier, Sonya; Davis, Brennan
Are All Proximity Effects Created Equal?

Fast Food Near Schools and Body Weight
Among Diverse Adolescents
Crossover Dreams: Consumer

2006 Grier, Sonya A; Brumbaugh, Anne M;
Responses to Ethnic-Oriented Products
Fast-Food Marketing and Children's FastFood Consumption: Exploring Parents'
Influences in an Ethnically Diverse
2007 Grier, Sonya A; Mensinger, Janell; HSample
The Federal Trade Commission's Report
on the Marketing of Violent
Entertainment to Youths: Developing
2001 Grier, Sonya A.; Hill, Ronald Paul Policy-Tuned Research
The Slippery Slope: The Impact of
Feature Alignability on Search and
2010 Griffin, Jill G; Broniarczyk, Susan M Satisfaction
Shopping Values of Russian Consumers:
The Impact of Habituation in a
2000 Griffin, Mitch; Babin, Barry J.; Mod Developing Economy
Supreme Court Finds Marketing Activity
Creates Liability in Peer-to-Peer (P2P)
2006 Griffith, David; McKinney, Bryan File-Sharing Case
An Investigation of National Culture's
Influence on Relationship and
Knowledge Resources in
Interorganizational Relationships
2006 Griffith, David A; Myers, Matthew BBetween Japan and the United States
Examining the Intricacies of Promotion
Standardization: Factors Influencing
2003 Griffith, David A.; Chandra, Aruna; R
Advertising Message and Packaging
Executive Insights: An Intercultural
Communication Model for Use in Global
2001 Griffith, David A.; Harvey, Michael Interorganizational Networks
Getting Marketers to Invest in Firm2007 Griffith, David A.; Lusch, Robert F. Specific Capital
2014 Griffith, David A.; Rubera, Gaia
A Cross-Cultural Investigation of New

Product Strategies for Technological and
Design Innovations
Knowledge Transfer as a Means for

Relationship Development: A
Kazakhstan-Foreign International Joint
2001 Griffith, David A.; Zeybek, Ali Yav Venture Illustration
Aging Consumer Vulnerabilities
Influencing Factors of Acquiescence to
2011 Griffiths, Merlyn A.; Harmon, Tracy Informed Consent
Setting the Stage for Creative New
Products: Investingating the Idea
2006 Griffiths-Hemans, Janice; Grover, RaFruition Process
Work and Family -- Allies or Enemies?
What Happens when Business
Professionals Confront Life Choices
2001 Griffiths-Smith, Faye
(Book).
High School Economic Education and
2010 Grimes, Paul W.; Rogers, Kevin E.; Access to Financial Services
Demarketing, Minorities, and National
2009 Grinstein, Amir; Nisan, Udi
Attachment
The effect of market orientation and its
components on innovation
2008 Grinstein, Amir
consequences: a meta-analysis
The Evolutionary Bases for Sustainable
Behavior: Implications for Marketing,
2012 Griskevicius, Vladas; Cant, StephanPolicy, and Social Entrepreneurship
Fear and Loving in Las Vegas: Evolution,
2009 Griskevicius, Vladas; Goldstein, NoaEmotion, and Persuasion
The Many Shades of Rose-Colored
Glasses: An Evolutionary Approach to
the Influence of Different Positive
2010 Griskevicius, Vladas; Shiota, MichelEmotions
Trading Off Fish Health and Safety:
Female Decision-Making Processes
2007 Grobe, Deana; Manore, Melinda M.;toward
S
the Risk of Methylmercury in Fish
2004 Grobe, Deana; Raab, Carolyn

2001 Grobe, Deana
2009 Grohmann, Bianca
Voters' Response to Labeling Genetically

Engineered Foods: Oregon's Experience
An All-Consuming Century (Book)
Gender Dimensions of Brand Personality

The underlying dimensions of brand
orientation and its impact on financial
2011 Gromark, Johan; Melina, Frans
performance
Exploring the impact of product
category risk and consumer knowledge
2002 Gronhaug, Kjell; Hem, Leif; Lines, in brand extensions
Critical service logic: making sense of
2013 Grnroos, Christian; Voima, Pivivalue creation and co-creation
2012 Grnroos, Christian
Conceptualising value co-creation: A

journey to the 1970s and back to the
future
Sibling Brands, Multiple Objectives, and

Response to Entry: The Case of the
2002 Gruca, Thomas S.; Sudharshan, D.;Marion Retail Coffee Market
Customer-to-customer exchange: Its
MOA antecedents and its impact on
2007 Gruen, Thomas W.; Osmonbekov, Tal
value creation and loyalty
Determinants and Outcomes of Plan
Objectivity and Implementation in
2000 Gruen, Thomas W.; Shah, Reshma H
Category Management Relationships
When Does Guanxi Matter? Issues of
2008 Gu, Flora F; Hung, Kineta; Tse, Dav Capitalization and Its Dark Sides
Managing Distributors' Changing
Motivations over the Course of a Joint
2010 Gu, Flora F.; Kim, Namwoon; Tse, D Sales Program
Quantity-Discount-Dependent Consumer
Preferences and Competitive Nonlinear
2010 Gu, Zheyin (Jane); Yang, Sha
Pricing
The Effects of Job Autonomy, Customer
Demandingness, and Trait
Competitiveness on Salesperson
2002 Guangping Wang; Netemeyer, Richa
Learning, Self-Efficacy, and Performance
Consumers and Consumerism in
2002 Guest, Jim
America Today
Choice and Variety in Antitrust Law: A
2002 Guiltinan, Joseph P.
Marketing Perspective
Weathering the Storm: A Social
Marketing Perspective on Disaster
Preparedness and Response with
2007 Guion, Deirdre T; Scammon, DebraLessons from Hurricane Katrina
Defining and Measuring Recreational
2006 Guiry, Michael; Mgi, Anne W.; Lutz
Shopper Identity
Extending the service-dominant logic:
from customer centricity to balanced
2008 Gummesson, Evert
centricity
2010 Gunasti, Kunter; Ross, William T
How and When Alphanumeric Brand

Names Affect Consumer Preferences
How Inferences about Missing Attributes

Decrease the Tendency to Defer Choice
2009 Gunasti, Kunter; Ross Jr., William T. and Increase Purchase Probability
The American Marketing Association's
New Definition of Marketing: Perspective
2009 Gundlach, Gregory T; Wilkie, Willia and Commentary on the 2007 Revision
2007 Gundlach, Gregory T
The American Marketing Association's

2004 Definition of Marketing:
Perspectives on Its Implications for
Scholarship and the Role and
Responsibility of Marketing in Society
Trust but verify? The

performance implications of verification
2010 Gundlach, Gregory T.; Cannon, Josestrategies in trusting relationships
Antitrust and Marketing: A Primer and
2002 Gundlach, Gregory T.; Phillips, Joa Call to Research
Marketing in Antitrust: Contributions and
2002 Gundlach, Gregory T.; Phillips, Joan Challenges
2001 Gundlach, Gregory T.
Competition Policy and Antitrust Law:

Introduction to the Special Issue
2002 Gundlach, Gregory T.
Research Workshop and Conference on

Marketing, Competitive Conduct, and
Antitrust Policy
2006 Guo, Liang
Consumption Flexibility, Product

Configuration, and Market Competition
Living in a Global World: Influence of

Consumer Global Orientation on
Attitudes Toward Global Brands from
2013 Guo, Xiaoling
Developed Versus Emerging Countries
Measuring retail productivity of food &
grocery retail outlets using the DEA
2010 Gupta, Akanksha; Mittal, Sanjiv
technique
Channel Structure with Knowledge
2008 Gupta, Sudheer
Spillovers
2004 Gupta, Sunil; Lehmann, Donald R.; Valuing Customers
2003 Gupta, Sunil; Lehmann, Donald R. Customers as Assets
Customer Metrics and Their Impact on
2006 Gupta, Sunil; Zeithaml, Valarie
Financial Performance
Changes in Social Values in the United
States: 1976-2007 "Self-Respect" Is on
the Upswing as "A Sense of Belonging"
2010 Gurel-Atay, Eda; Xie, Guang-Xin; ChBecomes Less Important
Determinants of Country-of-Origin
2000 Gurhan-Canli, Zeynep; Maheswaran,
Evaluations
When Corporate Image Affects Product
Evaluations: The Moderating Role of
2004 Grhan-Canli, Zeynep; Batra, RajPerceived Risk
2003 Grhan-Canli, Zeynep
The Effect of Expected Variability of

Product Quality and Attribute
Uniqueness on Family Brand Evaluations
The Effects of Customer Satisfaction,

Relationship Commitment Dimensions,
2005 Gustafsson, Anders; Johnson, Michae
and Triggers on Customer Retention
The relationship between consumer
involvement and brand perceptions of
2009 Guthrie, Michelle F.; Hye-Shin Kim female cosmetic consumers
Brand building by associating to public
services: A reference group influence
2006 Guzmn, Francisco; Monta, Jordi;
model
Cultural Brands from Emerging Markets:
Brand Image Across Host and Home
2009 Guzmn, Francisco; Paswan, AudhCountries
A political candidate's brand image
2009 Guzmn, Francisco; Sierra, Vicent scale: Are political candidates brands?
Investigating the links between a
2006 Gylling, Catharina; Lindberg-Repo, K
corporate brand and a customer brand
An exploratory study and consumers'
perceptions of ereverse bundling
2006 Ha, HongYoul
price in online retailing
The Influence of Categorical Attributes
2009 Ha, Young-Won; Park, Sehoon; Ahn on Choice Context Effects
2010 Haans, Hans; Gijsbrechts, Els
Sales Drops from Closing Shops:

Assessing the Impact of Store Outlet
Closures on Retail Chain Revenue
2006 Hackley, Chris
A Celtic crossing: a personal,

biographical exploration of the
subjective meaning of the Celtic brand
and its role in social identity formation
Account Planning: Current Agency

Perspectives on an Advertising Enigma
Subjective Knowledge in Consumer
2013 Hadar, Liat; Sood, Sanjay; Fox, CraiFinancial Decisions
Minorities in Children's Television
Commercials: New, Improved, and
2003 Hae-Kyong Bang; Reece, Bonnie B. Stereotyped
2003 Hackley, Christopher E.
Valuing the Real Option of Abandoning

Unprofitable Customers When
2006 Haenlein, Michael; Kaplan, AndreasCalculating Customer Lifetime Value
Targeting Revenue Leaders for a New
2013 Haenlein, Michael; Libai, Barak
Product
Educator Insights: Ben & Jerry's--Japan:
Strategic Decision by an Emergent
2000 Hagen, James M.
Global Marketer
Art Infusion: The Influence of Visual Art

on the Perception and Evaluation of
2008 Hagtvedt, Henrik; Patrick, Vanessa Consumer Products
The Impact of Incomplete Typeface
2011 Hagtvedt, Henrik
Logos on Perceptions of the Firm
Brand Royalty: How the world's top 100
2005 Haig, Matt; Dinnie, Keith
brands thrive and survive
'Brand failures: The truth about the 100
biggest branding mistakes of all time'
Brand-Placement Effectiveness And
Competitive Interference In
2014 Haiming Hang
Entertainment Media
Characteristics of Virtual Experience in
Electronic Commerce: A Protocol
2001 Hairong Li; Daugherty, Terry; Biocc Analysis
2004 Haig, Matt; Pearson, David
It's Not What You Get but When You Get

It: The Effect of Gift Sequence on
Deposit Balances and Customer
2011 Haisley, Emily; Loewenstein, GeorgSentiment in a Commercial Bank
A new model for socially responsible
2011 Hakim, Ava Maria
brand management
2000 Haley, Russell I.; Baldinger, Allan L.The Arf Copy Research Validity Project
A New Model for Measuring Advertising
2002 Hall, Bruce F.
Effectiveness
On Measuring the Power of
2004 Hall, Bruce F.
Communications
Brand development, tourism and
national identity: The re-imaging of
2002 Hall, Derek
former Yugoslavia
'[Re]inventing the brand - Can top
brands survive the new market
2002 Hall, Jonathan
realities?'
2005 Hall, Jonathan
2007 Hall, Jonathan
Re-establishing trust in financial services

The ethical opportunity
Culture and Consumption II: Markets,

Meaning, and Brand Management
"Make Measurable What Is Not So":
Consumer Mix Modeling for the Evolving
2008 Hallward, John
Media World
Medicare Part D Prescription Drug
Advertising Governed by Federal, Not
2009 Halsey, Brian J.
State, Law
The European Union's Consumer
2001 Hamilton, Jennifer; Petty, Ross D. Guarantees Directive
2006 Hall, Taddy
2000 Hamilton, Kate
Project Galore: Qualitative Research and

Leveraging Scotland's Brand Equity
2014 Hamilton, Rebecca
2008 Hamilton,
2005 Hamilton,
2011 Hamilton,
2003 Hamilton,
2010 Hamilton,
2013 Hamilton,
2007 Hamilton,
Decisions at a Distance: Effects of

Psychological Distance on Consumer
Decision Making
When 2 + 2 Is Not the Same as 1 + 3:

Variations in Price Sensitivity Across
Rebecca W; Srivastava, Components of Partitioned Prices
Achieving Your Goals or Protecting Their
Future? The Effects of Self-View on Goals
Rebecca W.; Biehal, Gabriand Choices
Outpacing Others: When Consumers
Value Products Based on Relative Usage
Rebecca W.; Ratner, Reb Frequency
Why Do People Suggest What They Do
Not Want? Using Context Effects to
Rebecca W.
Influence Others' Choices
The Impact of Product Line Extensions
and Consumer Goals on the Formation
Ryan; Chernev, Alexandeof Price Image
Low Prices Are Just the Beginning: Price
Ryan; Chernev, AlexandeImage in Retail Management
Ryan; Jiewen Hong; CherPerceptual Focus Effects in Choice
We'll Be Honest, This Won't Be the Best

Article You'll Ever Read: The Use of
Dispreferred Markers in Word-of-Mouth
2014 Hamilton, Ryan; Vohs, Kathleen D.; Communication
How Clutter Affects Advertising
2009 Hammer, Peter; Riebe, Erica; Kenn Effectiveness
Is An Advertisement Worth The Paper
It's Printed on? The Impact of Premium
Print Advertising On Consumer
2012 Hampel, Stefan; Heinrich, Daniel; Perceptions
2001 Hamula, Scott; Csipak, James; Herou
New Media/New Technology
2001 Hamula, Scott; Heroux, Lise
Fulfillment & Operations
2001 Hamula, Scott
General, Planning, Strategy
Technology Convergence: When Do
Consumers Prefer Converged Products
2009 Han, Jin K; Chung, Seh Woong; Soh to Dedicated Products?
Consumer price sensitivity and price
2001 Han, Sangman; Gupta, Sunil; Lehma
thresholds
Signaling Status with Luxury Goods: The
2010 Han, Young Jee; Nunes, Joseph C; DRole of Brand Prominence
Stakeholder Marketing and the
Organizational Field: The Role of
Institutional Capital and Ideological
2010 Handelman, Jay M.; Cunningham, Pe
Framing
2001 Handelman, Jay M.
Handbook of Marketing and Society
Corporate Identity and the Societal
2006 Handelman, Jay M.
Constituent
2001 Hankinson, Graham
Location branding: A study of the

branding practices of 12 English cities
The management of destination brands:

Five guiding principles based on recent
developments in corporate branding
2007 Hankinson, Graham
theory
The Tax Incidence of Lotteries: Evidence
2000 Hansen, Ann; Miyazaki, Anthony D.;from Five States
Competence resource specialization,

causal ambiguity, and the creation and
decay of competitiveness: the role of
marketing strategy in new product
2013 Hansen, Jared; McDonald, Robert; Mperformance and shareholder value
Money and Thinking: Reminders of
Money Trigger Abstract Construal and
2013 Hansen, Jochim; Kutzner, Florian; Shape Consumer Judgments
Understanding Store-Brand Purchase
2006 Hansen, Karsten; Singh, Vishal; Ch Behavior Across Categories
2009 Hansen, Karsten; Singh, Vishal
Market Structure Across Retail Formats
2002 Hansotia, Behran; Rukstales, Brad Incremental Value Modeling
Marketing Strategy and Wall Street:
2009 Hanssens, Dominique M; Rust, Rolan
Nailing Down Marketing's Impact
The Relationship of Learning and
Memory With Organizational
Performance: The Moderating Role of
2006 Hanvanich, Sangphet; Sivakumar, KTurbulence
2000 Hanvanich, Sangphet
Business Networks in Asia
The Crossmodal Effect of Attention on
Preferences: Facilitation versus
2014 Hao Shen; Sengupta, Jaideep
Impairment
2008 Hao Shen; Wyer Jr., Robert S.

2004 Hao Wang
2000 Hao Zhao
Procedural Priming and Consumer

Judgments: Effects on the Impact of
Positively and Negatively Valenced
Information
Do Returns Policies Intensify Retail
Competition?
Raising Awareness and Signaling Quality
to Uninformed Consumers: A PriceAdvertising Model
Strategic fit to resources versus NPD

execution proficiencies: what are their
2009 Harmancioglu, Nukhet; Droge, Corne
roles in determining success?
Exploring and explaining SME
marketing: investigating e-CRM using a
2012 Harrigan, Paul; Ramsey, Elaine; Ibbmixed methods approach
Courting Customers: Assessing
Consumer Racial Profiling and Other
2005 Harris, Anne-Marie G.; Henderson, G
Marketplace Discrimination
2005 Harris,
2002 Harris,
2007 Harris,
2006 Harris,
2006 Harris,
Re-examining Salesperson Goal

Orientations: Personal Influencers,
Customer Orientation, and Work
Eric G.; Mowen, John C.; BroSatisfaction
Brand strategy in the retail banking
sector: Adapting to the financial services
Greg
revolution
Personal projections in artists
Judith B.
works: Implications for branding
Functional Compatibility Risk and
Consumer Preference for Product
Judy; Blair, Edward A.
Bundles
Consumer Preference for Product
Bundles: The Role of Reduced Search
Judy; Blair, Edward A.
Costs
The Case for Greater Agency

Involvement in Strategic Partnerships
Service Sabotage: A Study of
2006 Harris, Lloyd C.; Ogbonna, EmmanuAntecedents and Consequences
2003 Harris, Judy; Taylor, Kimberly A.
Beyond Door-to-Door: The Implications

2014 Harrison, Paul; Massi, Marta; Chalmof Invited In-Home Selling
Culture, tourism and local community-the heritage identity of the Isle of Man
The role of marketing in the valuation of
a firm: exploring the underlying
2007 Harrison-Walker, L. Jean; Perdue, G mechanism
2002 Harrison, Stephen
The human lens: How anthropomorphic

reasoning varies by product complexity
2013 Hart, Phillip M.; Jones, Shawn R.; R and enhances personal value
Protecting the Olympic brand: winners
2012 Hartland, Trevor; Williams-Burnett, and losers
Corridors of Influence in the
Dissemination of Customer-Oriented
Strategy to Customer Contact Service
2000 Hartline, Michael D.; Maxham III, J Employees
Unfolding Stakeholder Thinking: Theory,
2003 Hartman, Cathy L.; Stafford, Edwin Responsibility, and Engagement (Book)
Comment on Structural Modeling in
2006 Hartmann, Wesley R.
Marketing: Review and Assessment
Measuring the Effectiveness of True
2006 Harvey, Bill; Gray, Stu; Despain, GeSponsorship
Exploding the Legend of TV Advertising
2012 Harvey, Bill; Herbig, Terese; Keylo and Price Promotions
2012 Hasegawa, Shohei; Terui, Nobuhiko;Dynamic Brand Satiation
The Influence of Nutrition Information on
Choice: The Roles of Temptation, Conflict
2010 Hassan, Louise M.; Shiu, Edward M.and Self-Control
Deception by Implication: A Typology of

Truthful but Misleading Advertising and
2011 Hastak, Manoj; Mazis, Michael B Labeling Claims
The Role of Consumer Surveys in Public
2001 Hastak, Manoj; Mazis, Michael B.; Mo
Policy Decision Making
2004 Hastak, Manoj

2006 Hatch, Mary Jo; Rubin, James
Regulation of the Rent-to-Own Industry:

Implications of the Wisconsin Settlement
with Rent-A-Center
The hermeneutics of branding
Toward a theory of brand co-creation

with implications for brand governance
Consumer Decision Making in Online
Shopping Environments: The Effects of
2000 Hubl, Gerald; Trifts, Valerie
Interactive Decision Aids
The Use of Frontier Estimation in Direct
2000 Haughton, Dominique; Haughton, J Marketing
Research on Innovation: A Review and
2006 Hauser, John; Tellis, Gerard J.; Griff Agenda for Marketing Science
2010 Hatch, Mary Jo; Schultz, Majken
Disjunctions of Conjunctions, Cognitive

2010 Hauser, John R; Toubia, Olivier; Ev Simplicity, and Consideration Sets
Marketing Science --Growth and
2005 Hauser, John R.; Allenby, Greg; Murp
Evolution
Search Committee Report: Marketing
Science--A Strong Franchise with a
2002 Hauser, John R.; Carr, Scott; Kahn, Bright Future
2008 Hauser, John R.; Shugan, Steven M.Defensive Marketing Strategies
The Impact of Utility Balance and
2005 Hauser, John R.; Toubia, Olivier
Endogeneity in Conjoint Analysis
Response to Comments on "Website
2009 Hauser, John R.; Urban, Glen L.; Li Morphing."
2009 Hauser, John R.; Urban, Glen L.; Li Website Morphing
2008 Hausman, Angela
Modeling the Patient-Physician Service

Encounter: Improving Patient Outcomes
Direct-to-Consumer Advertising and Its
Effect on Prescription Requests
2000 Havila, Virpi; Salmi, Asta
Spread of change in business networks:

an empirical study of mergers and
acquisitions in the graphic industry
2004 Hausman, Angela
Quantifying the Isolated and Synergistic

Effects of Exposure Frequency for TV,
2007 Havlena, William; Cardarelli, Rober Print, and Internet Advertising
Decay Effects in Online Advertising:
Quantifying the Impact of Time Since
2004 Havlena, William J.; Graham, Jeffre Last Exposure on Branding Effectiveness
The Public Policy of Antitrust and
2002 Hawker, Norman W.
Strategy: An Overview
Consumer spending self-control

effectiveness and outcome elaboration
2012 Haws, Kelly; Bearden, William; Ne prompts
Dynamic Pricing and Consumer Fairness
2006 Haws, Kelly L.; Bearden, William O. Perceptions
Seize the Day! Encouraging Indulgence
for the Hyperopic Consumer
When Value Trumps Health in a
2013 Haws, Kelly L.; Winterich, Karen Pa Supersized World
2008 Haws, Kelly L.; Poynor, Cait
2009 Haxthausen, Ove
Valuing brands and brand investments:

Key learnings and future expectations
2007 Haygood, Daniel M.
A Status Report on Podcast Advertising

Differences in Spending Habits and
2000 Hayhoe, Celia Ray; Leach, Lauren J.;
Credit Use of College Students
Personal Financial Planning (Book
2001 Hayhoe, Celia Ray
Review)
2004 Haytko, Diana L.
2006 He, Chuan; Chen, Yuxin

2006 He, Hong-Wei; Balmer, John M. T.
Firm-to-Firm and Interpersonal

Relationships: Perspectives from
Advertising Agency Account Managers
Managing e-Marketplace: A Strategic
Analysis of Nonprice Advertising
Alliance brands: Building corporate
brands through strategic alliances?
2008 He, Xin; Inman, J. Jeffrey; Mittal, Vi Gender Jeopardy in Financial Risk Taking
Diffusion of Measurement Invariance
Assessment in Cross-National Empirical
Marketing Research: Perspectives from
the Literature and a Survey of
2008 He, Yi; Merz, Michael A; Alden, DanResearchers
Unleashing the animal within: Exploring
consumers zoomorphic identity
2013 Healy, Michael John; Beverland, Micmotives
Brand Relationships: Strengthened by
2006 Heath, Robert; Brandt, David; Nair Emotion, Weakened by Attention
Measuring Affective Advertising:
Implications of Low Attention Processing
2005 Heath, Robert; Nairn, Agnes
on Recall
Emotional Engagement: How Television
2009 Heath, Robert
Builds Big Brands At Low Attention
2009 Heath, Robert G.; Nairn, Agnes C.; How Effective is Creativity?
The Secret of Television's Success:
Emotional Content or Rational
2011 Heath, Robert G.
Information?
The Asymmetric Effects of Extending
2011 Heath, Timothy B; DelVecchio, Dev Brands to Lower and Higher Quality
Asymmetric Competition in Choice and

the Leveraging of Competitive
2000 Heath, Timothy B.; Ryu, Gangseog;Disadvantages
Leveraging the human side of the brand
using a sense of place: Case studies of
2013 Hede, Anne-Marie; Watne, Torgeir craft breweries
Could Ralph Nader's Entrance and Exit
Have Helped Al Gore? The Impact of
2009 Hedgcock, William; Rao, Akshay R; Decoy Dynamics on Consumer Choice
Trade-Off Aversion as an Explanation for
the Attraction Effect: A Functional
2009 Hedgcock, William; Rao, Akshay R Magnetic Resonance Imaging Study
Interfirm Monitoring, Social Contracts,
2007 Heide, Jan B; Wathne, Kenneth H; Rand Relationship Outcomes
Friends, Businesspeople, and
Relationship Roles: A Conceptual
2006 Heide, Jan B.; Wathne, Kenneth H. Framework and a Research Agenda
Plural Governance in Industrial
2003 Heide, Jan B.
Purchasing
The contribution of intangible assets and
2007 Heiens, Richard A.; Leach, Robert Texpenditures to shareholder value
Determining the Appropriate Amount of
Data for Classifying Consumers for
2003 Heilman, Carrie M.; Kaefer, Freder Direct Marketing Purposes
Impact of Marketing Model Application
and Competitive Intelligence Utilization
2008 Heinrichs, John H.; Jeen-Su Lim
on Strategic Response Capability
The contingent value of marketing and
social networking capabilities in firm
2013 Heirati, Nima; O'Cass, Aron; Ngo, L performance
Choice Goal Attainment and Decision
2007 Heitmann, Mark; Lehmann, Donald and Consumption Satisfaction
Development of a scale measuring
2013 Helln, Katarina; Sksjrvi, childlike anthropomorphism in products
Brand governance: The New Agenda in
2010 Helm, Clive; Jones, Richard
brand management
2010 Helm, Clive; Jones, Richard
Extending the value chain A

conceptual framework for managing the
governance of co-created brand equity
2007 Helm, Clive
From tech-led to brand-ledhas the

internet portal business grown up?
All You Need is Love? Communication

Insights From Pop Music's Number-One
2014 Henard, David H.; Rossetti, ChristiaHits
From Exclusion to Inclusion: An
2013 Henderson, Geraldine Rosa; Willia Marketplace Diversity and Inclusion
Impression Management Using Typeface
2004 Henderson, Pamela W.; Giese, Joan Design
L
2010 Henderson, Ty; Arora, Neeraj
Promoting Brands Across Categories

with a Social Cause: Implementing
Effective Embedded Premium Programs
2014 Hendrix, Philip E.
How Digital Technologies Are Enabling

Consumers and Transforming the
Practice of Marketing
Strategic Flexibility and International

Venturing by Emerging Market Firms:
The Moderating Effects of Institutional
2013 Heng Liu; Xu Jiang; Jianqi Zhang; X and Relational Factors
Are All Smiles Created Equal? How
Emotional Contagion and Emotional
2006 Hennig-Thurau, Thorsten; Groth, MaLabor Affect Service Relationships
The Last Picture Show? Timing and
2007 Hennig-Thurau, Thorsten; Henning,Order
V
of Movie Distribution Channels
2007 Hennig-Thurau, Thorsten; Henning,Consumer
V
File Sharing of Motion Pictures
Conceptualizing and Measuring the
Monetary Value of Brand Extensions:
2009 Hennig-Thurau, Thorsten; Houston,The Case of Motion Pictures
Metacognitions About Consumer
Protection and Individual Responsibility
2013 Henry, Paul; Garbarino, Ellen; Voolain the Credit Card Domain
Social Class, Market Situation, and
Consumers' Metaphors of
2005 Henry, Paul C.
(Dis)Empowerment
How Mainstream Consumers Think
about Consumer Rights and
2010 Henry, Paul C.
Responsibilities
2010 Henseler, Jrg; Horvth, Csilla;
A cross-cultural comparison of brand

extension success factors: A meta-study
2012 Henseler, Jrg
Why generalized structured component

analysis is not universally preferable to
structural equation modeling
Desires Versus the Reality of SelfRegulation

Intentions to Use Mobile Services:
Antecedents and Cross-Service
2005 Herbjrn Nysveen; Per E. Pederse Comparisons
2003 Herbert Jack Rotfeld
On the Dangers of Pulling a Fast One:

Advertisement Disclaimer Speed, Brand
2012 Herbst, Kenneth C.; Finkel, Eli J.; A Trust, and Purchase Intention
The Links between Early-Life Cognition
and Schooling and Late-Life Financial
2012 Herd, Pamela; Holden, Karen; Su, YKnowledge
2001 Heroux, Lise
Production/Industrial Direct Marketing

Affective Influences on Evaluative
2012 Herr, Paul M.; Page, Christine M.; PfProcessing
Asymmetric Association of Liking and
Disliking Judgments: So What's Not to
2004 Herr, Paul M.; Page, Christine M. Like?
Comparing the Current Effects and
Carryover of National-, Regional-, and
2005 Herrington, J. Duncan; Dempsey, WiLocal-Sponsor Advertising
2001 Herrmann, Robert O.
Fast Food Nation (Book)
Increasing Saving Behavior Through
Age-Progressed Renderings of the Future
2011 Hershfield, Hal E; Goldstein, DanielSelf
Activation of country stereotypes:
2013 Herz, Marc; Diamantopoulos, Adamautomaticity, consonance, and impact
Country-Specific Associations Made by
Consumers: A Dual-Coding Theory
2013 Herz, Marc Florian; Diamantopoulo Perspective
Adoption of New and Really New
Products: The Effects of Self-Regulation
2007 Herzenstein, Michal; Posavac, Steve
Systems and Risk Salience
Tell Me a Good Story and I May Lend You
Money: The Role of Narratives in Peer-to2011 Herzenstein, Michal; Sonenshein, Sc
Peer Lending Decisions
The Marketer's Dilemma: Focusing on a
Target or a Demographic? The Utility of
2013 Hess, Mike; Doe, Pete
Data-Integration Techniques
Service Failure and Recovery: The
Impact of Relationship Factors on
2003 Hess Jr., Ronald L.; Ganesan, ShankCustomer Satisfaction
An Exploration of the Moderating Role of
Buyer Corporate Culture in Industrial
2002 Hewett, Kelly; Money, R. Bruce; S Buyer-Seller Relationships
National Culture and Industrial BuyerSeller Relationships in the United States

2006 Hewitt, Kelly; Money, R. Bruce; Sh and Latin America
Auction Fever: The Effect of Opponents
and Quasi-Endowment on Product
2004 Heyman, James E.; Orhun, Yesim; Ar
Valuations
A Critical Review of the Literature on
2012 Hieke, Sophie; Taylor, Charles R. Nutritional Labeling
2010 Hieke, Sophie
Effects of counterfeits on the image of

luxury brands: An empirical study from
the customer perspective
In-Group and Out-Group Influences on

the Consumption Behavior of Minority
2013 Hildebrand, Diogo; DeMotta, YoshikGroups: The Case of Gay Men
Tell Me No Lies: Using Science to
2003 Hill, Dan
Connect with Consumers
Consumer Experiences with Predatory
2007 Hill, Ronald Paul; Kozup, John C.
Lending Practices
2012 Hill, Ronald Paul; Martin, Kelly D.
2014 Hill, Ronald Paul; Martin, Kelly D.
Absolute and Relative Restriction and

Consumer Behavior: Implications for
Understanding Global Consumption
Broadening the Paradigm of Marketing
as Exchange: A Public Policy and
Marketing Perspective
A simulation of moral behavior within

marketing exchange relationships
Whither Marketing and Public Policy
Research? or Has Public Policy and
2011 Hill, Ronald Paul
Marketing Come of Age?
Building an Inclusive Academic
Community: A Possible Path for Public
2012 Hill, Ronald Paul
Policy and Marketing
Exploring CRM effectiveness: an
2011 Hillebrand, Bas; Nijholt, Jurriaan; N institutional theory perspective
Nominative Use of Trademarks on the
2002 Hiller, Janine; Olazbal, Ann Mora Internet Is Permitted
2007 Hill, Ronald Paul; Watkins, Alison
Reducing Uncertainty in the Emerging

Market Entry Process: On the
Relationship Among International
Experiential Knowledge, Institutional
2012 Hilmersson, Mikael; Jansson, Hans Distance, and Uncertainty
2003 Hilton, Steve
How brands can change the world
2012 Hilton, Toni; Hughes, Tim; ChalcraftService co-creation and value realisation
Seeding Strategies for Viral Marketing:
2011 Hinz, Oliver; Skiera, Bernd; Barrot, An Empirical Comparison
2005 Hira, Tahira K.; Loibl, Czilia
Understanding the Impact of EmployerProvided Financial Education on

Workplace Satisfaction
Breaking bread with Abraham's children:

Christians, Jews and Muslims' holiday
consumption in dominant, minority and
2011 Hirschman, Elizabeth C.; Ruvio, Ayadiasporic communities
An Empirical Model of Optimal Dynamic
Product Launch and Exit Under Demand
2006 Hitsch, Gnter J.
Uncertainty
An Investigation of Decision-Making
2001 Hiu, Alice S.Y.; Siu, Noel Y.M.; Wan Styles of Consumers in China
Does Knowledge Base Compatibility
Help or Hurt Knowledge Sharing
Between Suppliers in Competition? The
2013 Ho, Hillbun (Dixon); Ganesan, ShanRole of Customer Participation
Evolution Versus Tradition in Marketing
Systems: The Hong Kong Food-Retailing
2005 Ho, Suk-Ching
Experience
How "Psychological" Should Economic
2006 Ho, Teck H.; Lim, Noah; Camerer, Co
and Marketing Models Be?
Modeling the Psychology of Consumer
and Firm Behavior with Behavioral
2006 Ho, Teck H.; Lim, Noah; Camerer, Co
Economics
Closing the marketing strategy to
performance gap: the role of brand
2007 Ho Yin Wong; Merrilees, Bill
orientation
Rejoinder to 'The Variety of an
Assortment: An Extension to the
2002 Hoch, Stephen J.; Bradlow, Eric T.; Attribute-Based Approach.'
2002 Hoch, Stephen J.
Product Experience Is Seductive
Absorptive capacity and market
2012 Hodgkinson, Ian Richard; Hughes, orientation in public service provision
The Battle for Power Between
Registered and Unregistered Trade
2005 Hodson, Sarah; Aboulian, Lucy
Marks: Who Dares Wins?
How Easy Is It to Register Surnames as
2005 Hodson, Sarah
Trade Marks in the Eu?
Building Brand Equity Through
2002 Hoeffler, Steve; Keller, Kevin Lane Corporate Societal Marketing
The marketing advantages of strong
2003 Hoeffler, Steve; Keller, Kevin Lane brands
Measuring Preferences for Really New
2003 Hoeffler, Steve
Products
The Critical Role of Advertising Media
Planning in Federal Rule 23 Class Action
2000 Hoefges, R. Michael; Lancaster, KenNotice
The impact of Candidate Appearance

and Advertising Strategies on Election
2011 Hoegg, Joandrea; Lewis, Michael V Results
Taste Perception: More than Meets the
2007 Hoegg, JoAndrea; Alba, Joseph W. Tongue
2012 Hoek, Janet; Dewhirst, Timothy
The Meaning of 'Light' and 'Ultralight'

Cigarettes: A Commentary on Smith,
Stutts, and Zank
Information Accessibility and

Consumers' Knowledge of Prescription
2011 Hoek, Janet; Gendall, Philip; RapsonDrug Benefits and Risks
Direct-to-Consumer Advertising Down
Under: An Alternative Perspective and
2002 Hoek, Janet; Gendall, Philip
Regulatory Framework
2010 Hoek, Janet; Gendall, Philip
Colors, Brands, and Trademarks
Revealed reader preference for
2009 Hofacker, Charles F.; Gleim, Mark Rmarketing journals
Clickable World Wide Web banner ads
2000 Hofacker, Charles F.; Murphy, Jamieand content sites
The 'Right' Consumers for Better
Concepts: Identifying Consumers High in
Emergent Nature to Develop New
2010 Hoffman, Donna L; Kopalle, Pravee Product Concepts
Locus of Control, Web Use, and
Consumer Attitudes Toward Internet
2003 Hoffman, Donna L.; Novak, ThomasRegulation
P
The Revolution Will Not Be Televised:
2000 Hoffman, Donna L.
Marketing Science and the Internet
Susceptibility to and impact of
interpersonal influence in an investment
2009 Hoffmann, A. O. I.; Broekhuizen, T. Lcontext
Identifying Spatial Segments in
2002 Hofstede, Frenkel Ter; Wedel, MicheInternational Markets
Quantifying the Ripple: Word-of-Mouth
2004 Hogan, John E.; Lemon, Katherine N.
and Advertising Effectiveness
Identifying the Key Sociocultural
Influences on Drinking Behavior in High
and Moderate Binge- Drinking Countries
2014 Hogan, Stephen P.; Perks, Keith J.; and the Public Policy Implications
Why Don't Households Have a Checking
2004 Hogarth, Jeanne M.; Anguelov, Chris
Account?
Five Phases in a Personal Journey
Through the Troubled Waters of
Academic Values in a World of Business:
2007 Holbrook, Morris B
Where's the Beef?
2002 Holbrook, Morris B.; Cunningham, MarketingThe Retro Revolution
What Do We Produce in the 'Knowledge

Factory' and for Whom? A Review Essay
of The Knowledge Factory by Stanley
2002 Holbrook, Morris B.; Hulbert, JamesAronowitz
Audience Judgments as Potential Missing
Link Between Expert Judgments and
Audience Appeal: An Illustration Based
on Musical Recordings of "My Funny
2006 Holbrook, Morris B.; Lacher, KathleeValentine"
Remembrance: John A Howard (19152001 Holbrook, Morris B.
1999)
2003 Holbrook, Morris B.
How Customers Think: Essential Insights

into the Mind of the Market
2005 Holbrook, Morris B.
Marketing Education as Bad Medicine for

Society: The Gorilla Dances
Examining the customer equity

2009 Holehonnur, Abhijith; Raymond, Mar
framework from a consumer perspective
Customer Participation in Creating Site
2001 Holland, Jonna; Baker, Stacey MenzBrand Loyalty
Exploring customer brand engagement:
2011 Hollebeek, Linda
definition and themes
Ten Years of Learning on How Online
2005 Hollis, Nigel
Advertising Builds Brands
The role of cumulative online purchasing
experience in service recovery
2005 Holloway, Betsy Bugg; Wang, Sijun;management
Measuring customer profitability in
complex environments: an
2012 Holm, Morten; Kumar, V.; Rohde, C interdisciplinary contingency framework
Man-of-Action Heroes: The Pursuit of
Heroic Masculinity in Everyday
2004 Holt, Douglas B.; Thompson, Craig JConsumption
The Influence of Avatars on Online
2006 Holzwarth, Martin; Janiszewski, Ch Consumer Shopping Behavior
Preannouncing pioneering versus
follower products: what should the
2009 Homburg, Christian; Bornemann, Tor
message be?
A Marketing Perspective on Mergers and
Acquisitions: How Marketing Integration
2005 Homburg, Christian; Bucerius, MattAffects Postmerger Performance
Governance of International Business
Relationships: A Cross-Cultural Study on
2009 Homburg, Christian; Cannon, Joseph
Alternative Governance Modes
Customer Prioritization: Does It Pay Off,
2008 Homburg, Christian; Droll, Mathias;and How Should It Be Implemented?
Incumbents' defense strategies: a

comparison of deterrence and shakeout
strategy based on evolutionary game
2013 Homburg, Christian; Frst, Andre theory
On the importance of complaint
handling design: a multi-level analysis of
the impact in specific complaint
2010 Homburg, Christian; Frst, Andreasituations
Ensuring international competitiveness:
a configurative approach to foreign
2012 Homburg, Christian; Frst, Andreamarketing subsidiaries
A customer perspective on product
eliminations: how the removal of
products affects customers and business
2010 Homburg, Christian; Frst, Andreas
relationships
See no evil, hear no evil, speak no evil:
a study of defensive organizational
2007 Homburg, Christian; Frst, Andre behavior towards customer complaints
Responsiveness to Customers and
Competitors:The Role of Affective and
2007 Homburg, Christian; Grozdanovic, Cognitive Organizational Systems
Service Orientation of a Retailer's
Business Strategy: Dimensions,
Antecedents, and Performance
2002 Homburg, Christian; Hoyer, Wayne Outcomes
D
2005 Homburg, Christian;

Customers' Reactions to Price Increases:

Do Customer Satisfaction and Perceived
Hoyer, Wayne Motive
D
Fairness Matter?
Hoyer, Wayne How
D
to get lost customers back?
Configurations of Marketing and Sales: A
Jensen, Ove; KTaxonomy
The Thought Worlds of Marketing and
Sales: Which Differences Make a
Jensen, Ove Difference?
Customer Uncertainty Following

Downsizing: The Effects of Extent of
2012 Homburg, Christian; Klarmann, Marti
Downsizing and Open Communication
The Role of Cognition and Affect in the
Formation of Customer Satisfaction: A
2006 Homburg, Christian; Koschate, NicoDynamic Perspective
Customer Satisfaction in Transnational
2002 Homburg, Christian; Krohmer, HarleBuyer-Supplier Relationships
Determinants of Customer Benefits in
Business-to-Business Markets: A Cross2005 Homburg, Christian; Kuester, SabinCultural Comparison
When Should the Customer Really Be

King? On the Optimum Level of
Salesperson Customer Orientation in
2011 Homburg, Christian; Mller, Micha
Sales Encounters
When does salespeople's customer
orientation lead to customer loyalty?
The differential effects of relational and
2011 Homburg, Christian; Mller, Micha
functional customer orientation
Managing Dynamics in a Customer
2009 Homburg, Christian; Steiner, VivianPortfolio
Corporate Social Responsibility in
Business-to-Business Markets: How
Organizational Customers Account for
Supplier Corporate Social Responsibility
2013 Homburg, Christian; Stierl, Marcel Engagement
The Link Between Salespeople's Job
Satisfaction and Customer Satisfaction
in a Business-to-Business Context: A
2004 Homburg, Christian; Stock, Ruth M.Dyadic Analysis
Implementing the Marketing Concept at

the EmployeeCustomer Interface:
2009 Homburg, Christian; Wieseke, Jan; The Role of Customer Need Knowledge
Social Identity and the ServiceProfit
2009 Homburg, Christian; Wieseke, Jan; Chain
Social influence on salespeoples
adoption of sales technology: a
2010 Homburg, Christian; Wieseke, Jan; Kmultilevel analysis
When salespeople develop negative
headquarters stereotypes: performance
2011 Homburg, Christian; Wieseke, Jan; effects and managerial remedies
Fundamental Changes in Marketing
Organization: The Movement Toward a
Customer-Focused Organizational
2000 Homburg, Christian; Workman Jr., JoStructure
2003 Homburg, Christian
Publishing Processes in the Academic

Marketing Discipline in the United
States: A German Perspective
Brand Name Translation: Language

Constraints, Product Attributes, and
Consumer Perceptions in East and
2002 Hong, F. C.; Pecotich, Anthony; Shultz,
Southeast Asia
Out-of-Pocket Health Care Expenditure
Patterns and Financial Burden across the
2000 Hong, Gong-Soog; Kim, Soo Yeon Life Cycle Stages
Feeling Mixed but Not Torn: The
Moderating Role of Construal Level in
2010 Hong, Jiewen; Lee, Angela Y.
Mixed Emotions Appeals
2010 Hong, Jiewen; Sternthal, Brian
The Effects of Consumer Prior

Knowledge and Processing Strategies on
Judgments
The Impact of Industry Concentration

and Firm Location on Export Propensity
and Intensity: An Empirical Analysis of
2002 Hongxin Zhao; Shaoming Zou
Chinese Manufacturing Firms
The resource underpinnings of
2005 Hooley, Graham; Greenley, Gordoncompetitive positions
2011 Hooper, Cheryl Stallworth
Qualitative In Context
The acquisition and utilization of market
information in new venture development
and the contingent nature of new
2012 Hopp, Christian
venture organizing activities
The Role of Reciprocity in Clarifying the
Performance Payoff of Relational
2011 Hoppner, Jessica J; Griffith, David ABehavior
2012 Horen, Femke van; Pieters, Rik

2007 Horne, Daniel R.
When High-Similarity Copycats Lose and

Moderate-Similarity Copycats Gain: The
Impact of Comparative Evaluation
Gift Cards: Disclosure One Step
Removed
The Trade-Off Between Customer and

Technology Orientations: Impact on
Innovation Capabilities and Export
2011 Hortinha, Paula; Lages, Carmen; FilPerformance
Wine Journalism--Marketing or
2009 Horverak, yvind
Consumers' Guide?
Theory and strategies of
anthropomorphic brand characters from
Peter Rabbit, Mickey Mouse, and Ronald
2013 Hosany, Sameer; Prayag, Girish; MaMcDonald, to Hello Kitty
Can Public-Service Advertising Change
2010 Hota, Monali; Cceres, Ruben Chu Children's Nutrition Habits?
Buyer-Supplier Contracts Versus Joint
Ventures: Determinants and
2000 Houston, Mark B.; Johnson, Shane AConsequences of Transaction Structure
Emotional Contagion Effects on Product
2001 Howard, Daniel J.; Gengler, CharlesAttitudes
The Effects of Brand Name Similarity on
Brand Source Confusion: Implications for
2000 Howard, Daniel J.; Kerin, Roger A.; Trademarks Infringement
Broadening the Scope of Reference Price
Advertising Research: A Field Study of
2006 Howard, Daniel J.; Kerin, Roger A. Consumer Shopping Involvement
How Modification of the Nutrition Facts

Panel Influences Consumers at Risk for
2008 Howlett, Elizabeth; Burton, Scot; K Heart Disease: The Case of Trans Fat
Hold the Salt! Effects of Sodium
Information Provision, Sodium Content,
and Hypertension on Perceived
Cardiovascular Disease Risk and
2012 Howlett, Elizabeth; Burton, Scot; T Purchase Intentions
The Role of Self-Regulation, Future
Orientation, and Financial Knowledge in
2008 Howlett, Elizabeth; Kees, Jeremy; KLong-Term Financial Decisions
Coming to a Restaurant Near You?
Potential Consumer Responses to
Nutrition Information Disclosure on
2009 Howlett, Elizabeth A.; Burton, Scot Menus
Trends in Food Attitudes and Behaviors
Among Adults with 6-11-Year-Old
2012 Hoy, Mariea G.; Childers, Courtney Children
Disclosures Exposed: Banner Ad
Disclosure Adherence to FTC Guidance
2007 Hoy, Mariea G.; Lwin, May O.
in the Top 100 U.S. Web Sites
Entertainment Industry Ratings
Disclosures and the Clear and
2006 Hoy, Mariea Grubbs; Andrews, Craig
Conspicuous Standard
Adherence of Prime-Time Televised
Advertising Disclosures to the "Clear
and Conspicuous" Standard: 1990
2004 Hoy, Mariea Grubbs; Andrews, J. CrVersus 2002
Consumer Privacy and Security
Protection on Church Web Sites:
2003 Hoy, Mariea Grubbs; Phelps, JosephReasons for Concern
The role of aesthetic taste in consumer
2012 Hoyer, Wayne; Stokburger-Sauer, Nbehavior
The Prominence Effect in Shanghai
2008 Hsee, Christopher K; Dub, Jean-P
Apartment Prices
2009 Hsee, Christopher

Wealth, Warmth, and Well-Being:

Whether Happiness Is Relative or
Absolute Depends on Whether It Is
About Money, Acquisition, or
K; Yang, Yang; Li Consumption
Magnitude, Time, and Risk Differ
Similarly between Joint and Single
K.; Jiao Zhang; Evaluations
Specification Seeking: How Product
Specifications Influence Consumer
K.; Yang Yang; YaPreference
K.; Yu, Fang; ZanMedium Maximization
Identifying Brand Image Dimensionality

and Measuring the Degree of Brand
2002 Hsieh, Ming H.
Globalization: A Cross-National Study
An Analysis of Real World TV Advertising
2007 Hu, Ye; Lodish, Leonard M.; Krieger Tests: A 15-Year Update
2011 Huang, Ming-Hui; Rust, Roland
Sustainability and consumption
Searching for Experience on the Web:
An Empirical Examination of Consumer
Behavior for Search and Experience
2009 Huang, Peng; Lurie, Nicholas H; MitGoods
2012 Huang, Qingyi; Nijs, Vincent R; HanWal-Mart's Impact on Supplier Profits
Motivational Consequences of Perceived
2011 Huang, Szu-chi; Zhang, Ying
Velocity in Consumer Goal Pursuit
2014 Huber, Joel; Kamakura, Wagner; Mela
A Topical History of JMR
What Has Marketing Learned from
2005 Huber, Joel
Richard Johnson?
2008 Huber, Joel
The Value of Sticky Articles
Extrinsic Cue of Warranty by Selling
2007 Huei-Chen Hsu; Chi-Shiun Lai; Che through a Reputable Website
Commentaries and Rejoinder to
Trade-Off Aversion as an
Explanation for the Attraction Effect: A
Functional Magnetic Resonance Imaging
2009 Huettel, Scott A; Payne, John W; Y Study
Complexities of Consumption: The Case
2013 Huff, Aimee Dinnin; Cotte, June
of Childcare
2013 Hughes, Douglas
This ad's for you: the indirect effect of

advertising perceptions on salesperson
effort and performance
Energizing the Reseller's Sales Force:The

2010 Hughes, Douglas E; Ahearne, MichaPower of Brand Identification
Realizing Product-Market Advantage in
High-Technology International New
Ventures: The Mediating Role of
2010 Hughes, Mathew; Martin, Silvia L; Ambidextrous Innovation
Effects of Changing Public Policies of
Cultural Protectionism on Sources of
Cultural Identity and Consumer
2007 Huhmann, Bruce A; Saqib, Najam UInformation
Prior Relationships and Consumer
Responses to Service Failures: A Cross2011 Hui, Michael K; Ho, Candy K.Y; Wan,Cultural Study
When Does the Service Process Matter?
2004 Hui, Michael K.; Zhao, Xiande; Fan, A Test of Two Competing Theories
2012 Hui, Sam; Bradlow, Eric
Bayesian multi-resolution spatial

analysis with applications to marketing
Testing Behavioral Hypotheses Using an

Integrated Model of Grocery Store
2009 Hui, Sam K.; Bradlow, Eric T.; Fader,Shopping Path and Purchase Behavior
Modeling DVD Preorder and Sales: An
2008 Hui, Sam K.; Eliashberg, Jehoshua; Optimal Stopping Approach
Path Data in Marketing: An Integrative
Framework and Prospectus for Model
2009 Hui, Sam K.; Fader, Peter S.; Bradlow
Building
The Traveling Salesman Goes Shopping:
The Systematic Deviations of Grocery
2009 Hui, Sam K.; Fader, Peter S.; Bradlow
Paths from TSP Optimality
The Effect of In-Store Travel Distance on
Unplanned Spending: Applications to
2013 Hui, Sam K.; Inman, J. Jeffrey; Yanl Mobile Promotion Strategies
Effects of Prototype and Exemplar Fit on
Brand Extension Evaluations: A Two2006 Huifang Mao; Krishnan, H. Shanker Process Contingency Model
Integrating corporate branding and
sociological paradigms: A literature
2006 Hulberg, Jon
study
Perceived marketing-sales relationship
2012 Hulland, John; Nenkov, Gergana; Baeffectiveness: a matter of justice
A tribute to forty years of top-level
2012 Hult, G.; Ferrell, O.
marketing research
Market-focused sustainability: market
2011 Hult, G.
orientation plus!
2011 Hult, G.
Toward a theory of the boundaryspanning marketing organization and

insights from 31 organization theories
2012 Hult, G.
A focus on international competitiveness
What Drives Performance in Globally

Focused Marketing Organizations? A
2007 Hult, G. Tomas M; Cavusgil, S. TameThree-Country Study
Global Organizational Learning in the
Supply Chain: A Low Versus High
2000 Hult, G. Tomas M.; Nichols Jr., ErnesLearning Study
2001 Hult, G. Tomas M.
International Marketing Strategy (Book)

Export Promotion Strategy and
Performance: The Role of International
2011 Hultman, Magnus; Katsikeas, ConstExperience
Export Product Strategy Fit and

2009 Hultman, Magnus; Robson, Matthew
Performance: An Empirical Investigation
Megamarketing: The Creation of Markets
2010 Humphreys, Ashlee
as a Social Process
2010 Humphreys, Ashlee
2009 Hung, Iris W; Wyer, Robert S
2011 Hung, Iris W; Wyer, Robert S
Semiotic Structure and the Legitimation

of Consumption Practices: The Case of
Casino Gambling
Differences in Perspective and the
Influence of Charitable Appeals: When
Imagining Oneself as the Victim Is Not
Beneficial
Shaping Consumer Imaginations: The
Role of Self-Focused Attention in Product
Evaluations
From Firm Muscles to Firm Willpower:

Understanding the Role of Embodied
2011 Hung, Iris W.; Labroo, Aparna A.
Cognition in Self-Regulation
Lenses of the Heart: How Actors' and
Observers' Perspectives Influence
2014 Hung, Iris W.; Mukhopadhyay, Anir Emotional Experiences
Advertising Research in the Post-WTO
2012 Hung, Kineta; Tse, Caleb H.; Cheng,Decade in China
The Influence of eWOM on Virtual
Consumer Communities: Social Capital,
Consumer Learning, and Behavioral
2007 Hung, Kineta H.; Yiyan Li, Stella
Outcomes
Sale or Lease? Durable-Goods Monopoly
2008 Hung-Ken Chien; Chu, C. Y. Cyrus with Network Effects
Sustainable marketing, equity, and
economic growth: a resource-advantage,
2011 Hunt, Shelby
economic freedom approach
Competition as an Evolutionary Process
2001 Hunt, Shelby D.; Arnett, Dennis B. and Antitrust Policy
2007 Hunter, Gary K.; Perreault, William Making Sales Technology Effective
2001 Hunter, John E.
2004 Hupp, Oliver; Powaga, Ken
The Desperate Need for Replications

Using Consumer Attitudes to Value
Brands: Evaluation of the Financial Value
of Brands
Gravitation Toward Prior Performance in

Mutual Fund Advertisings: Do Consumer
Investors' Processing Abilities Account
2013 Hsser, Andreas; Wirth, Werner for Biased Information Processing?
Diet Choice and the Role of Time
2003 Huston, Sandra J.; Finke, Michael S.Preference
2010 Huston, Sandra J.
Measuring Financial Literacy
Heuristics and Biases in Data-Based

Decision Making: Effects of Experience,
2010 Hutchinson, J. Wesley; Alba, JosephTraining, and Graphical Data Displays
Unobserved Heterogeneity as an
Alternative Explanation for "Reversal"
2000 Hutchinson, J. Wesley; Kamakura, Wa
Effects in Behavioral Research
Internationalization Motives and
Facilitating Factors: Qualitative Evidence
2007 Hutchinson, Karise; Alexander, Nic from Smaller Specialist Retailers
A Comparative Study on Parameter
Recovery of Three Approaches to
2010 Hwang, Heungsun; Malhotra, Naresh
Structural Equation Modeling
PIE: A Holistic Preference Concept and
2014 Hye-Jin Kim; Young-Hoon Park; Bradl
Measurement Model
Retrospective and Prospective Views on
the Marketing/Finance Interface
Colour and meaning in corporate logos:
2009 Hynes, Niki
An empirical study
What Products Can Be Successfully
2002 Hyokjin Kwak; Fox, Richard J.; Zink Promoted and Sold via the Internet?
Diagnostic Screener for Compulsive
Buying: Applications to the USA and
2003 Hyokjin Kwak; Zinkhan, George M.;South Korea
The Informational Value of Social
2014 Hyoryung Nam; Kannan, P. K.
Tagging Networks
Unequal Effects of Elders' Health
Problems on Wealth Depletion across
2005 Hyungsoo Kim; Jinkook Lee
Race and Ethnicity
No Pain, No Strain: Impact of Health on
the Financial Security of Older
2008 Hyungsoo Kim; Lyons, Angela C. Americans
2005 Hyman, Michael R.; Mathur, Ike
2000 Iacobucci, Dawn; Arabie, Phipps
Recommendation Agents on the Internet

E-branding strategies of internet
companies: Some preliminary insights
2005 Ibeh, Kevin I. N.; Ying Luo; Dinnie, from the UK
The role of brand experience and
affective commitment in determining
2011 Iglesias, Oriol; Singh, Jatinder J; B brand loyalty
The moderating effects of exclusive
dealing agreements on distributor
2001 Iglesias, Vctor; Vzquez, Rodolfo satisfaction
Understanding the Diffusion of
2004 Ilchul Kim; Dongsub Han; Schultz, Integrated Marketing Communications
An Empirical Study of Innate Consumer
Innovativeness, Personal
Characteristics, and New-Product
2003 Im, Subin; Bayus, Barry L.; Mason, Adoption Behavior
Does innate consumer innovativeness

relate to new product/ service adoption
behavior? The intervening role of social
2007 Im, Subin; Mason, Charlotte H.; Ho learning via vicarious innovativeness
Determinants of Korean and Japanese
New Product Performance: An
2003 Im, Subin; Nakata, Cheryl; Park, H Interrelational and Process View
Market Orientation, Creativity, and New
Product Performance in High-Technology
2004 Im, Subin; Workman Jr., John P.
Firms
2007 Ind, Nicholas; Bjerke, Rune
The concept of participatory market

orientation: An organisation-wide
approach to enhancing brand equity
2001 Ind, Nicholas; Riondino, Maria Chia Branding on the Web: A real revolution?
2011 Ind, Nicholas; Ryder, Ian
Conscientious Brands Editorial
2006 Ind, Nicholas; Watt, Cameron
Brands and breakthroughs: How brands

help focus creative decision making
2003 Ind, Nicholas
Inside out: How employees build value
Brand society: How brands transform

management and lifestyle
Is Channel Coordination All It Is Cracked
2000 Ingene, Charles A.; Parry, Mark E. Up To Be?
Bilateral monopoly, identical
distributors, and game-theoretic
2007 Ingene, Charles A.; Parry, Mark E. analyses of distribution channels
A Dynamic Choice Map Approach to
Modeling Attribute-Level Varied Behavior
2008 Inman, J. Jeffrey; Park, Joonwook; S Among Stockkeeping Units
2011 Ind, Nicholas
The Roles of Channel-Category

Associations and Geodemographics in
2004 Inman, J. Jeffrey; Shankar, VenkatesChannel Patronage
The Interplay Among Category
Characteristics, Customer
Characteristics, and Customer Activities
2009 Inman, J. Jeffrey; Winer, Russell S; on In-Store Decision Making
Regret in Repeat Purchase versus
Switching Decisions: The Attenuating
2002 Inman, J. Jeffrey; Zeelenberg, MarceRole of Decision Justifiability
The Role of Sensory-Specific Satiety in
2001 Inman, J. Jeffrey
Attribute-Level Variety Seeking
2004 Inskip, Irene
2005 Irmak, Caglar;
2011 Irmak, Caglar;
2013 Irmak, Caglar;
2014 Irmak, Caglar;
Corporate branding for small to

medium-sized businesses -- A missed
opportunity or an indulgence?
The Placebo Effect in Marketing:
Sometimes You Just Have to Want It to
Block, Lauren G.; Fi Work
The Impact of Product Name on Dieters'
and Nondieters' Food Evaluations and
Vallen, Beth; Robins Consumption
The Impact of Product Name on Dieters'
and Nondieters' Food Evaluations and
Vallen, Beth; Rosen Consumption
Selling the Forest, Buying the Trees: The
Effect of Construal Level on Seller-Buyer
Wakslak, Cheryl J.; Price Discrepancy
You Like What I Like, but I Don't Like

What You Like: Uniqueness Motivations
2010 IRMAK, CAGLAR; VALLEN, BETH; S in Product Preferences.
Ethical Decisions and Response Mode
Compatibility:Weighting of Ethical
Attributes in Consideration Sets Formed
by Excluding Versus Including Product
2009 Irwin, Julie R; Naylor, Rebecca WalkAlternatives
Corporate social investment and
2003 Irwin, Ron
branding in the new South Africa
Judging a Part by the Size of Its Whole:
The Category Size Bias in Probability
2014 Isaac, Mathew S.; Brough, Aaron R.Judgments
The Top-Ten Effect: Consumers'
Subjective Categorization of Ranked
2014 Isaac, Mathew S.; Schindler, RobertLists
2006 Ishmael, Gwen S.; Thomas, Jerry W.Worth a Thousand Words.
A Model of Consumer Learning for
2007 Iyengar, Raghuram; Ansari, Asim; GService Quality and Usage
2008 Iyengar, Raghuram; Jedidi, Kamel; K
A Conjoint Approach to Multipart Pricing
2006 Iyer, Ganesh; Padmanabhan, V.
Internet-Based Service Institutions
Internet Shopping Agents: Virtual Co2003 Iyer, Ganesh; Pazgal, Amit
Location and Competition
2005 Iyer, Ganesh; Soberman, David; VillThe Targeting of Advertising
Markets for Product Modification
2000 Iyer, Ganesh; Soberman, David
Information
The Role of Brand Parity in Developing
2005 Iyer, Rajesh; Muncy, James A.
Loyal Customers
2014 Izberk-Bilgin, Elif
Infidel Brands: Unveiling Alternative

Meanings of Global Brands at the Nexus
of Globalization, Consumer Culture, and
Islamism
A Theoretical Investigation of the Effects

of Similarity on Brand Choice Using the
2007 J. S. Won, Eugene
Elimination-by-Tree Model
Level Playing Field: Income From
2003 Jacobs, Jeffrey L.; Morales Olazb Subscriptions and Advertising
2000 Jacobson, Joanna; Eisenmann, Thoma
Staples.com
Decision Making by Low-Literacy
Consumers in the Presence of Point-of2004 Jae, Haeran; Delvecchio, Devon
Purchase Information
PictureText Incongruency in Print
Advertisements among Low- and High2008 Jae, Haeran; Delvecchio, Devon S. Literacy Consumers
2002 Jaehwan Kim; Allenby, Greg M.; Ross
Modeling Consumer Demand for Variety
Customer Lifetime Value Research in
Marketing: A Review and Future
2002 Jain, Dipak; Singh, Siddhartha S. Directions
When More May Be Less: The Effects of
Regulatory Focus on Responses to
2006 Jain, Shailendra Pratap; Agrawal, N Different Comparative Frames
The Influence of Chronic and Situational
2007 Jain, Shailendra Pratap; Desai, Kal Self-Construal on Categorization
For Better or For Worse? Valenced
Comparative Frames and Regulatory
2007 Jain, Shailendra Pratap; Lindsey, C Focus
Motivated Reasoning: A Depth-of2000 Jain, Shailendra Pratap; MaheswaraProcessing Perspective
The Influence of Consumers' Lay
Theories on Approach/Avoidance
2009 Jain, Shailendra Pratap; Mathur, P Motivation
2004 Jain, Shailendra Pratap; Posavac, S Valenced Comparisons
2005 Jain, Subhash C.
CRM shifts the paradigm
Exploring Generation Z's Purchase
Behavior towards Luxury Apparel: a
2014 Jain, Varsha; Vatsa, Reshma; JaganiConceptual Framework
Consumer Evaluations of Corporate
2006 Jaju, Anupam; Joiner, Christopher; Brand Redeployments
A Conceptual Analysis of Market
Orientation Philosophy in the Hospitality
2014 Jakada, Balarabe A.; Gambo K. K., Industry of Nigeria
Information cues roles in product
evaluations: the case of the UK
2012 Jamal, Ahmad; Khan, Mohammed Saj
cosmetics market
Improving the diagnosis and prediction
of customer churn: A heterogeneous
2006 Jamal, Zainab; Bucklin, Randolph E.hazard modeling approach
Trends in Journal of Consumer Affairs
2009 James, Russell N.; Cude, Brenda J. Feature Articles: 19672007
Just Say No to Traditional Student

2001 James, William L.; Sonner, Brenda SSamples
The Enduring Influence of TV Advertising
And Communications Clout Patterns In
2009 Jamhouri, Oscar; Winiarz, Marek L. the Global Marketplace
The Psychology of Decisions to Abandon
2011 Janakiraman, Narayan; Meyer, Rober
Waits for Service
Spillover Effects: How Consumers
Respond to Unexpected Changes in
2006 Janakiraman, Narayan; Meyer, Rober
Price and Quality
Perception Spillovers Across Competing
Brands: A Disaggregate Model of How
2009 Janakiraman, Ramkumar; Sismeiro,and When
Transfer-Appropriate Processing,
Response Fluency, and the Mere
2007 Janiszewski, Chris; Chandon, Elise Measurement Effect
The Influence of Price Discount Framing
2004 Janiszewski, Chris; Cunha Jr., Marcuon the Evaluation of a Product Bundle
The Influence of Selective Attention and
Inattention to Products on Subsequent
2013 Janiszewski, Chris; Kuo, Andrew; Tav
Choice
A Meta-analysis of the Spacing Effect in
Verbal Learning: Implications for
Research on Advertising Repetition and
2003 Janiszewski, Chris; Noel, Hayden; SConsumer Memory
Different Scales for Different Frames:
The Role of Subjective Scales and
Experience in Explaining Attribute2003 Janiszewski, Chris; Silk, Tim; Cooke,Framing Effects
A Connectionist Model of Brand--Quality
2000 Janiszewski, Chris; Van Osselaer, StiAssociations
Effects of Brand Logo Complexity,
Repetition, and Spacing on Processing
2001 Janiszewski, Chris
Fluency and Judgment
Understanding Geographical Markets of
Online Firms Using Spatial Models of
2005 Jank, Wolfgang; Kannan, P. K.
Customer Choice
Dynamic e-targeting using learning
2006 Jank, Wolfgang; Kannan, P. K.
spatial choice models
Assessing Inter-Organizational
Performance in Supply Chain: Corporate
2014 Jao-Hong Cheng; Chih-Ming Lee; HuSocial Responsibility as a Mediator
Interorganizational Relationships and
Bidding Behavior in Industrial Online
2008 Jap, Sandy D; Haruvy, Ernan
Reverse Auctions
2004 Jap, Sandy D.; Naik, Prasad A.
Online Pricing
2008 Jap, Sandy D.; Naik, Prasad A.
BidAnalyzer: A Method for Estimation

and Selection of Dynamic Bidding
Models
2002 Jap, Sandy D.
Online Reverse Auctions: Issues,

Themes, and Prospects for the Future
2007 Jap, Sandy D.
The Impact of Online Reverse Auction

Design on Buyer--Supplier Relationships
2003 Jarratt, Denise; Morrison, Mark
2009 Jarratt, Denise
Dependence and the application of

power and control in major business
relationships: a study of manufacturing
and service firms in the business-tobusiness sector
Organizational preconditions supporting
relationship management capability
renewal
A Critical Review of Construct Indicators

and Measurement Model
Misspecification in Marketing and
2003 Jarvis, Cheryl Burke; Mackenzie, Sco
Consumer Research
Generating Sales While Providing
Service: A Study of Customer Service
2012 Jasmand, Claudia; Blazevic, Vera; dRepresentatives' Ambidextrous Behavior
2000 Jaworski, Bernard; Kohli, Ajay K.; S Market-Driven Versus Driving Markets
2011 Jaworski, Bernard J
On Managerial Relevance
Customer Response Capability in a
Sense-and-Respond Era: The Role of
2004 Jayachandran, Satish; Hewett, Kell Customer Knowledge Process
Brand Licensing: What Drives Royalty
2013 Jayachandran, Satish; Kaufman, Pete
Rates?
The Role of Relational Information
Processes and Technology Use in
2005 Jayachandran, Satish; Sharma, SubCustomer Relationship Management
Does Success Diminish Competitive
Responsiveness? Reconciling Conflicting
2006 Jayachandran, Satish; Varadarajan,Perspectives
Pragmatic Learning Theory: An InquiryAction Framework for Distributed
Consumer Learning in Online
2010 Jayanti, Rama K.; Singh, Jagdip
Communities
2010 Jayanti, Rama K.
A Netnographic Exploration
Everyday Advertising Context: An
Ethnography of Advertising Response in
2013 Jayasinghe, Laknath; Ritson, Mark the Family Living Room
How-time Horizon Perceptions and
Relationship Deficits Affect Impulsive
2013 Jayati Sinha; Jing Wang
Consumption
Drivers and Performance Outcomes of

Relationship Learning for Suppliers in
Cross-Border CustomerSupplier
Relationships: The Role of
2010 Jean, Ruey-Jer Bryan; Sinkovic Communication Culture
Measuring Heterogeneous Reservation
2003 Jedidi, Kamel; Jagpal, Sharan; Man Prices for Product Bundles
Probabilistic Subset-Conjunctive Models
for Heterogeneous Consumers
The Importance of Modeling Temporal
Dependence of Timing and Quantity in
2009 Jen, Lichung; Chou, Chien-Heng; Al Direct Marketing
Investigating installers' readiness to use
mobile B2B communication: Findings
2008 Jensen, Morten Bach
from Denmark
Offshoring and international
competitiveness: antecedents of
2012 Jensen, Peter; Pedersen, Torben
offshoring advanced tasks
2005 Jedidi, Kamel; Kohli, Rajeev
Advertised Reference Prices in an

Internet Environment: Effects on
Consumer Price Perceptions and
2003 Jensen, Thomas; Kees, Jeremy; BurtChannel Search Intentions
A tale of tales: the Apple Newton
2006 Jensen Schau, Hope; Muiz, Albernarratives
How Much Is Too Much? The Collective
Impact of Repetition and Position In
2012 Jeong, Yongick; Tran, Hai; Zhao, Xi Multi-Segment Sports Broadcast
Factors affecting consumer use of the
2007 Jepsen, Anna Lund
Internet for information search
2010 Jerath, Kinshuk; Zhang, Z. John
Store Within a Store
2008 Jeuland, Abel P.; Shugan, Steven M.Managing Channel Profits
Norm violations and the role of
marketplace comparisons in positioning
2007 Jewell, Robert D.; Barone, Michael Jbrands
When Competitive Interference Can Be
2003 Jewell, Robert D.; Unnava, H. Rao; Beneficial
Get It?? Got It. Good! Enhancing New
Product Acceptance by Facilitating
2012 Jhang, Ji Hoon; Grant, Susan Jung; Resolution of Extreme Incongruity
2004 Jianan Wu; Dan Padgett
2003 Jianan Wu; Rangaswamy, Arvind
A Direct Comparative Framework of

Customer Satisfaction: An Application to
Internet Search Engines
A Fuzzy Set Model of Search and
Consideration with an Application to an
Online Market
The Persuasive Role of Incidental

Similarity on Attitudes and Purchase
2010 Jiang, Lan; Hoegg, Joandrea; Dahl, Intentions in a Sales Context
PIN Optimal Distribution of Auction
Vehicles System: Applying Price
Forecasting, Elasticity Estimation, and
Genetic Algorithms to Used-Vehicle
2009 Jie Du; Lili Xie; Schroeder, Stephan Distribution
2004 Jie Zhang; Krishnamurthi, LakshmaCustomizing Promotions in Online Stores
An Integrated Choice Model
Incorporating Alternative Mechanisms
for Consumers' Reactions to In-Store
2006 Jie Zhang
Display and Feature Advertising
Be Fit and Be Strong: Mastering Self2008 Jiewen Hong; Lee, Angela Y.
Regulation through Regulatory Fit
Warm It Up with Love: The Effect of
Physical Coldness on Liking of Romance
2012 Jiewen Hong; Yacheng Sun
Movies
Examining Effects of Advertising
2006 Jin, Hyun Seung; Zhao, Xinshu; An, Campaign Publicity in a Field Study
Innovativeness and performance:
2004 Jin, Zhongqi; Hewitt-Dundas, Nola; evidence from manufacturing sectors
Financial Knowledge and Child
Development Account Policy: A Test of
2013 Jin Huang; Yunju Nam; Sherraden, M
Financial Capability
Online Persuasion: How the Written
2011 Jin Li; Lingjing Zhan
Word Drives WOM
The Effect of Attribute Alignability on
Service Evaluation: The Moderating Role
2012 Jin Sun; Hean Tat Keh; Lee, Angela Y
of Uncertainty
On the Profitability of Firms in a
2006 Jing, Bing
Differentiated Industry
2011 Jing, Xiaoqing; Lewis, Michael
Stockouts in Online Retailing
Negative Spillover in Brand Portfolios:
Exploring the Antecedents of
2008 Jing Lei; Dawar, Niraj; Lemmink, JosAsymmetric Effects
2006 Jing Wang; Calder, Bobby J.
Media Transportation and Advertising
Puffery in Advertisements: The Effects of

Media Context, Communication Norms,
2010 Jing Xu, Alison; Wyer Jr., Robert S. and Consumer Knowledge
2013 Jing Xu; Zixi Jiang; Dhar, Ravi
2013 Jingjing Ma; Roese, Neal J.
Mental Representation and Perceived

Similarity: How Abstract Mindset Aids
Choice from Large Assortments
The Countability Effect: Comparative
versus Experiential Reactions to Reward
Distributions
2014 Jingjing Ma; Roese, Neal J.
The Maximizing Mind-Set

Variety-Seeking Tendency in Choice for
Others: Interpersonal and Intrapersonal
2006 Jinhee Choi; Kyu Kim, B.; Incheol ChCauses
Service Escape: Profiting from Customer
2007 Jinhong Xie; Gerstner, Eitan
Cancellations
Electronic Tickets, Smart Cards, and
Online Prepayments: When and How to
2001 Jinhong Xie; Shugan, Steven M.
Advance Sell
2005 Jinkook Lee; Jinsook Cho
Consumers' Use of Information

Intermediaries and the Impact on Their
Information Search Behavior in the
Financial Market
Consumers' Use of Credit Cards: Store

Credit Card Usage as an Alternative
2002 Jinkook Lee; Kyoung-Nan Kwon
Payment and Financing Medium
Perceived Third-Person Effects and
Consumer Attitudes on Prevetting and
2006 Jisu Huh; Delorme, Denise E.; Reid, Banning DTC Advertising
How Does Free Riding on Customer
2007 Jiwoong Shin
Service Affect Competition?
Do Online Video Platforms Cannibalize
Television?: How Viewers Are Moving
2013 Jiyoung Cha
from Old Screens to New Ones
An Exploration of Marketing's Impacts
on Society: A Perspective Linked to
2008 Jocz, Katherine E; Quelch, John A Democracy
2005 Johansson, Johny K.; Ronkainen, IlkThe esteem of global brands
MAPping the Frontiers: Theoretical
Advances in Consumer Research on
2006 Johar, Gita Venkataramani; Maheswa
Memory, Affect, and Persuasion
How Event Sponsors Are Really
2006 Johar, Gita Venkataramani; Pham, Mi
Identified: A (Baseball) Field Analysis
Two Roads to Updating Brand Personality
Impressions: Trait Versus Evaluative
2005 Johar, Gita Venkataramani; Sengupta
Inferencing
An Integrated Model of Sales Managers'
2000 Johlke, Mark C.; Duhan, Dale F.; How
Communication Practices
Brand Concept Maps: A Methodology for
2006 John, Deborah Roedder; Loken, BarIdentifying Brand Association Networks
Strangers on a Plane: ContextDependent Willingness to Divulge
2011 John, Leslie K.; Acquisti, Alessand Sensitive Information
An examination of the effects of
perceived difficulty of manufacturing the
extension product on brand extension
2010 John Mariadoss, Babu; Echambadi, attitudes
R
2000 Johnsen, Thomas; Wynstra, Finn; ZhNetworking activities in supply networks

How consumers' assessments of the
difficulty of manufacturing a product
2007 Johnson, Allison R.; Folkes, Valerie influence quality perceptions
A Coal in the Heart: Self-Relevance as a
Post-Exit Predictor of Consumer Anti2011 Johnson, Allison R.; Matear, Maggi Brand Actions
2007 Johnson, Devon S.

2008 Johnson, Devon S.
2001 Johnson, Eric J.
2013 Johnson,
2003 Johnson,
2004 Johnson,
2008 Johnson,
2005 Johnson,
2005 Johnson,
2009 Johnson,
2010 Johnson,
2002 Johnson,
2006 Johnson,
2004 Johnson,
Achieving customer value from

electronic channels through identity
commitment, calculative commitment,
and trust in technology
Beyond trial: Consumer assimilation of
electronic channels
Digitizing Consumer Research
Rediscovering Risk
Things That Go Bump in the Mind: How
Behavioral Economics Could Invigorate
Marketing
Immigrants Versus Nationals: When an

Intercultural Service Encounter Failure
Guillaume D; Meyers, YuvaTurns to Verbal Confrontation
Market-Focused Strategic Flexibility:
Conceptual Advances and an Integrative
Jean L.; Lee, Ruby Pui-Wa Model
The Role of Relational Knowledge Stores
Jean L.; Sohi, Ravipreet S in Interfirm Partnering
Drivers of Success for Market Entry into
Joseph; Tellis, Gerard J
China and India
Joseph; Tellis, Gerard J.; MLosers, Winners, and Biased Trades
Blowing Bubbles: Heuristics and Biases
Joseph; Tellis, Gerard J.
in the Run-Up of Stock Prices
Persistence and Learning: Success
Factors of Taiwanese Firms in
Joseph; Yin, Eden; Tsai, HuInternational Markets
Customer Engagement Is The New
Lynne D.
Marketing
Madeline; Gelb, Betsy D. Cyber-Libel: Policy Trade-Offs
Michael D.; Herrmann, And
The Evolution of Loyalty Intentions
Customer Portfolio Management: Toward
a Dynamic Theory of Exchange
Michael D.; Selnes, Fred Relationships
2005 Johnson, Richard M.

2005 Johnson, Richard M.
2009 Johnston, Kevin
A Career Between Theory and Practice

In Favor of Closer Ties
Extending the marketing myopia
concept to promote strategic agility
Determinants of Joint Action in

International Channels of Distribution:
2012 Johnston, Wesley J; Khalil, Shadab; The Moderating Role of Psychic Distance
Developing a strategic framework of key
2009 Jones, Eli; Richards, Keith A.; Halst account performance
Switching Barriers and Repurchase
2000 Jones, Michael A.; Mothersbaugh, Da
Intentions in Services
The Information Content of Mutual Fund
2003 Jones, Michael A.; Smythe, Tom
Print Advertising
Finding sources of brand value:
Developing a stakeholder model of
2005 Jones, Richard
brand equity
Commitment to a friend, a service
provider, or a service company--are they
2008 Jones, Tim; Taylor, Shirley F.; Bansaldistinctions worth making?
Linking Employee Confidence to
Performance: A Study of Self-Managing
2006 Jong, Ad de; Ruyter, Ko de; WetzelsService Teams
The role of affect and cognition in
consumer evaluations of corporate
visual identity: Perspectives from the
2008 Jong Woo Jun; Chang-Hoan Cho; HyUnited States and Korea
A Model for Evaluating the Effectiveness
2003 Jonghyeok Kim; Euiho Suh; Hyuns of Crm Using the Balanced Scorecard
Dynamic Cooperative Advertising in a
2000 Jrgensen, Steffen; Sigu, SimonChannel
Investigating pricing solutions to combat
spam: Postage stamp and bonded
2008 Joseph, Kissan; Thevaranjan, Alex senders
On the Optimality of Delegating Pricing
2001 Joseph, Kissan
Authority to the Sales Force
The Direct and Indirect Effects of
2010 Joshi, Amit; Hanssens, Dominique Advertising Spending on Firm Value
Adapting to succeed? Leveraging the
brand equity of best sellers to succeed
2012 Joshi, Amit; Mao, Huifang
at the box office
2009 Joshi, Ashwin W
Continuous Supplier Performance

Improvement: Effects of Collaborative
Communication and Control
2010 Joshi, Ashwin W
Salesperson Influence on Product

Development: Insights from a Study of
Small Manufacturing Organizations
Effect of Environmental Dynamism on

Relational Governance in ManufacturerSupplier Relationships: A Contingency
2003 Joshi, Ashwin W.; Campbell, Alexand
Framework and an Empirical Test
Customer Knowledge Development:

Antecedents and Impact on New Product
2004 Joshi, Ashwin W.; Sharma, Sanjay Performance
2011 Josiassen, Alexander
Consumer Disidentification and Its

Effects on Domestic Product Purchases:
An Empirical Investigation in the
Netherlands
Speaking of Art as Embodied

Imagination: A Multisensory Approach to
2003 Joy, Annamma; Sherry Jr., John F.; MUnderstanding Aesthetic Experience
Optimal Mechanism for Selling a Set of
2008 Juan Feng
Commonly Ranked Objects
Online social networking: Relationship
2013 Jung, Timothy H.; Ineson, Elizabet marketing in UK hotels
The impact of platform-based product
development proficiencies on product
2003 Jung-Yoon Kim, David; Wong, Veronifamily success
A Comparison of Within-Household Price
Sensitivity Across Online and Offline
2008 Junhong Chu; Chintagunta, Pradeep;
Channels
The influence of company name in
2004 Junsong Chen; Paliwoda, Stanley consumer variety seeking
Corporate brand equity and loyalty in
B2B markets: A study among logistics
2011 Juntunen, Mari; Juntunen, Jouni; Juga
service purchasers
Corporate brand building in different
2010 Juntunen, Mari; Saraniemi, Saila; Ha
stages of small business growth
Systems constellations: A better way to
2008 Jurg, Wim; Bloemer, Jose; Dooreidentify branding opportunities?
Building customer-brand relationships in
the mobile communications market: The
role of brand tribalism and brand
2011 Jurisic, Brigita; Azevedo, Antnio reputation
Should a Company Have Message
2003 Jyh-Shen Chiou; Cheng, Cathy
Boards on Its Web Sites?
The Performance Implications of
Designing Multiple Channels to Fit with
2007 Kabadayi, Sertan; Eyuboglu, Nermin
Strategy and Environment
Development of a conceptual framework
for brand loyalty: A Euro-Mediterranean
2011 Kabiraj, Sajal; Shanmugan, Joghee perspective
Too Much Information: Does the Internet
2009 Kachhi, Dinaz; Link, Michael W.
Dig Too Deep?
Manufacturer-Retailer Channel
Interactions and Implications for
Channel Power: An Empirical
2000 Kadiyali, Vrinda; Chintagunta, Prad Investigation of Pricing in a Local Market
2004 Kaess, Ken
A Message from the Chairman of the

AAAA to JAR Readers: Emotion in
Advertising. (cover story)
2006 Kahn, Barbara E.; Luce, Mary FrancDebiasing Insights from Process Tests
Understanding High-Stakes Consumer
Decisions: Mammography Adherence
2003 Kahn, Barbara E.; Luce, Mary FrancFollowing False-Alarm Test Results
Repeated-Adherence Protection Model:
2006 Kahn, Barbara E.; Luce, Mary Franc"I'm OK, and It's a Hassle"
The Influence of Assortment Structure
on Perceived Variety and Consumption
2004 Kahn, Barbara E.; Wansink, Brian Quantities
Corporate brand name changes and
business restructuring: is the
relationship complementary or
2013 Kalaignanam, Kartik; Bahadir, S. substitutive?
Offshore outsourcing of customer
relationship management: conceptual
2012 Kalaignanam, Kartik; Varadarajan, model and propositions
The critical role of congruency in
2006 Kalamas, Maria; Cleveland, Mark; Lprototypical brand extensions
When Exporting Manufacturers Compete
on the Basis of Service: Resources and
Marketing Capabilities Driving Service
2011 Kaleka, Anna
Advantage and Performance
Television Advertising in the Arab World:
2008 Kalliny, Morris; Dagher, Grace; MinoA Status Report
2010 Kalra, Ajay; Shi, Mengze
An Empirical Analysis of Territorial

Encroachment Within Franchised and
Company-Owned Branded Chains
Designing Optimal Sales Contests: A
Theoretical Perspective
Consumer Value-Maximizing
Sweepstakes and Contests
2008 Kalra, Ajay; Shibo Li

2010 Kalra, Ajay; Soberman, David
Signaling Quality Through Specialization

The forgotten side of marketing
2004 Kalnins, Arturs

2001 Kalra, Ajay; Mengze Shi
The Curse of Competitiveness: How

Advice from Experienced Colleagues and
2008 Kalra, Ajay; Soberman, David A.
Training Can Hurt Marketing Profitability
When Should a Retailer Create an
2006 Kaltcheva, Velitchka D.; Weitz, BartExciting Store Environment?
Deconstructing Each Item's Category
2007 Kalyanam, Kirthi; Borle, Sharad; BoContribution
Adaptive experimentation in interactive
marketing: The case of viral marketing
2007 Kalyanam, Kirthi; McIntyre, Shelby;at Plaxo
The E-Marketing Mix: A Contribution of

2002 Kalyanam, Kirthi; McIntyre, Shelby the E-Tailing Wars
A dynamic perspective to the
internationalization of small-medium
2012 Kamakura, Wagner; Ramn-Jernimo,
enterprises
Mara; Vecino Gravel, Julio
2002 Kamakura, Wagner A.; Mittal, Vika Assessing the Service-Profit Chain
How Economic Contractions and
2013 Kamakura, Wagner A.; Yuxing Du, RExpansions Affect Expenditure Patterns
2010 Kambara, Kenneth M.
Managing brand instability and capital

market reputation: Implications for
brand governance and marketing
strategy
The brand manager's dilemma:

Understanding how advertising
expenditures affect sales growth during
2002 Kamber, Thomas
a recession
Trading Favors for Marketing Advantage:
Evidence from Hong Kong, China, and
2005 Kam-hon Lee; Gong-ming Qian; Yu, the
J United States
Effects of Seller-Supplied Prices on
Buyers' Product Evaluations: Reference
2004 Kamins, Michael A.; Drze, Xavier;Prices in an Internet Auction Context
Promotional Bundles and Consumers'
Price Judgments: When the Best Things
2009 Kamins, Michael A.; Folkes, Valerie in Life Are Not Free
Strengthening the Influence of
Advertised Reference Prices through
2014 Kan, Christina; Lichtenstein, DonaldInformation Priming
2000 Kandemir, Destan
International Marketing
The Strategic Effects of Multimarket
Contact: Mutual Forbearance and
Competitive Response in the Personal
2010 Kang, Wooseong; Bayus, Barry L; BComputer Industry
Time and Distance: Asymmetries in
Consumer Trip Knowledge and
2003 Kang, Yong-Soon; Herr, Paul M.; PagJudgments
Pricing Digital Content Product Lines: A
Model and Application for the National
2009 Kannan, P. K.; Pope, Barbara Kline; Academies Press
Web-Based Analysis for Competitive
2002 Kannan, P.k.
Intelligence
Optimal Design for Multinomial Choice
2002 Kanninen, Barbara J.
Experiments
Advertising Localization Overshadows
2002 Kanso, Ali; Nelson, Richard Alan
Standardization
Internet and Magazine Advertising:
2004 Kanso, Ali M.; Nelson, Richard Alan Integrated Partnerships or Not?
2002 Kapferer, Jean-Noel
Is there really no hope for local brands?
The specificity of luxury management:

2009 Kapferer, Jean-Nol; Bastien, Vinc Turning marketing upside down
2005 Kapferer, Jean-Nol
The post-global brand
Early Modern Ottoman Coffeehouse
Culture and the Formation of the
2011 Karababa, EMiNEGL; Ger, Guliz Consumer Subject
Impact of product life cycle stages on
2007 Karakaya, Fahri; Kerin, Roger A.
barriers to entry
Barriers to entry and firm performance:
a proposed model and curvilinear
2013 Karakaya, Fahri; Parayitam, Satya relationships
Impact of market entrant characteristics
2011 Karakaya, Fahri; Yannopoulos, Pete on incumbent reactions to market entry
Corporate communications, identity and
2006 Karaosmanoglu, Elif; Melewar, T. C.image: A research agenda
The Role of Selective Information
2004 Kardes, Frank R.; Cronley, Maria L.; Processing in Price-Quality Inference
The Role of the Need for Cognitive
Closure in the Effectiveness of the
Disrupt-Then-Reframe Influence
2007 Kardes, Frank R.; Fennis, Bob M.; HiTechnique
Believe Me, I Have No Idea What I'm
Talking About: The Effects of Source
Certainty on Consumer Involvement and
2010 Karmarkar, Uma R.; Tormala, Zakary
Persuasion
Impact of Mad Money Stock
Recommendations: Merging Financial
2009 Karniouchina, Ekaterina V; Moore, W
and Marketing Perspectives
Do Marketing Media Have Life Cycles?
The Case of Product Placement in
2011 Karniouchina, Ekaterina V; Uslay, CMovies
Predicting intentions to return to the
Web site: Extending the dual mediation
2005 Karson, Eric J.; Fisher, Robert J.
hypothesis
Contracts, Extracontractual Incentives,
and Ex Post Behavior in Franchise
2012 Kashyap, Vishal; Antia, Kersi D; Fra Channel Relationships
The Protean Quality of Subcultural
Consumption: An Ethnographic Account
2002 Kates, Steven M.
of Gay Consumers
The Dynamics of Brand Legitimacy: An
Interpretive Study in the Gay Men's
2004 Kates, Steven M.
Community
2008 Katona, Zsolt; Sarvary, Miklos
Network Formation and the Structure of

the Commercial World Wide Web
Network Effects and Personal Influences:

The Diffusion of an Online Social
2011 Katona, Zsolt; Zubcsek, Peter Pal; Network
Managerial, organizational, and external
drivers of sales effectiveness in export
2007 Katsikea, Evangelia; Theodosiou, Mmarket ventures
Export Market Expansion Strategies of
Direct-Selling Small and Medium-Sized
Firms: Implications for Export Sales
2005 Katsikea, Evangelia S.; Theodosiou,Management Activities
Firm-level Export Performance
Assessment: Review, Evaluation, and
2000 Katsikeas, Constantine S.; LeonidouDevelopment
2003 Katsikeas, Constantine S.

Perspective from Europe
The Role of Relational Embeddedness in

2006 Kaufman, Peter; Jayachandran, SatiRetail Buyers' Selection of New Products
Internationalization Processes: The Case
2006 Kaufmann, Lutz; Jentzch, Andreas of Automotive Suppliers in China
Constraints to Building and Deploying
Marketing Capabilities by Emerging
2012 Kaufmann, Lutz; Roesch, Jan-FrederMarket Firms in Advanced Markets
2001 Kaufmann, Patrick J.; Dant, Rajiv P. The pricing of franchise rights
Multi-Unit Retail Site Selection
Processes: Incorporating Opening
2000 Kaufmann, Patrick J.; Donthu, NaveDelays And Unidentified Competition
Do People with Disabilities Believe the
ADA Has Served Their Consumer
2005 Kaufman-Scarborough, Carol; BakerInterests?
Understanding Markets as Online Public
Places: Insights from Consumers with
2009 Kaufman-Scarborough, Carol; Childe
Visual Impairments
Mapping the Bounds of Incoherence:
How Far Can You Go and How Does It
2007 Kayande, Ujwal; Roberts, John H.; LiAffect Your Brand?
E-Mail Communication as "Advertising
and Promotion" Under the Lanham Act:
Analogy to Offline Cases and Limited
2004 Keaty, Anne; Srivastava, Rajesh; Vi New Precedents
Customer Switching Behavior in Online
Services: An Exploratory Study of the
Role of Selected Attitudinal, Behavioral,
2001 Keaveney, Susan M.; Parthasarath and Demographic Factors
2004 Keaveney, Susan M.
Four Tales of Service Quality: The

Mission and the Map
Tests of Graphic Visuals and Cigarette

Package Warning Combinations:
Implications for the Framework
2006 Kees, Jeremy; Burton, Scot; Andrews
Convention on Tobacco Control
Understanding How Graphic Pictorial
2010 Kees, Jeremy; Burton, Scot; Andrews
Warnings Work on Cigarette Packaging
Regulating Front-of-Package Nutrition
Information Disclosures: A Test of
Industry Self-Regulation vs. Other
2014 Kees, Jeremy; Royne, Marla B.; ChoPopular Options
2011 Kees, Jeremy

2010 Keh, Hean Tat; Pang, Jun
Advertising Framing Effects and

Consideration of Future Consequences
Customer Reactions to Service
Separation
The Complexities of Perceived Risk in

Cross-Cultural Services Marketing
A Study of the Service Encounter in
2004 Keillor, Bruce D.; Hult, G. Tomas M Eight Countries
Remedying Hyperopia: The Effects of
Self-Control Regret on Consumer
2008 Keinan, Anat; Kivetz, Ran
Behavior
2008 Keh, Hean Tat; Sun, Jin
Productivity Orientation and the

Consumption of Collectable Experiences
A Longitudinal Examination of Net
2007 Keiningham, Timothy L; Cooil, BrucPromoter and Firm Revenue Growth
Net Promoter, Recommendations, and
Business Performance: A Clarification on
2008 Keiningham, Timothy L.; Aksoy, Lerz
Morgan and Rego
2011 Keinan, Anat; Kivetz, Ran
2009 Keller, Ed; Fay, Brad
The Role of Advertising in Word of Mouth

Word-of-Mouth Advocacy: A New Key to
2012 Keller, Ed; Fay, Brad
Advertising Effectiveness
Unleashing the Power of Word of Mouth:
Creating Brand Advocacy to Drive
2007 Keller, Ed
Growth
Brands and Branding: Research Findings
2006 Keller, Kevin Lane; Lehmann, Donaland Future Priorities
2009 Keller, Kevin Lane; Lehmann, DonalAssessing long-term brand potential
The importance of corporate brand
personality traits to a successful 21st
2006 Keller, Kevin Lane; Richey, Keith century business
2001 Keller, Kevin Lane
Brand research imperatives
2003 Keller, Kevin Lane
Brand Synthesis: The

Multidimensionality of Brand Knowledge
Regulatory Focus and Efficacy of Health

Messages
Designing Effective Health
2008 Keller, Punam Anand; Lehmann, DoCommunications: A Meta-Analysis
2006 Keller, Punam A.
2007 Kelley, Dave
I bet you look good on the salesfloor

The Power of Theme and Language in
2010 Kelly, Kathleen; Comello, Maria LeoMulti-Cultural Communities
The Use of Human Models and Cartoon
Characters in Magazine Advertisements
for Cigarettes, Beer, and Nonalcoholic
2000 Kelly, Kathleen J.; Slater, Michael Beverages
Image Advertisements' Influence on
Adolescents' Perceptions of the
2002 Kelly, Kathleen J.; Slater, Michael DDesirability of Beer and Cigarettes
When Do Nutrient Content and Nutrient
Content Claims Matter? Assessing
Consumer Tradeoffs Between
2007 Kemp, Elyria; Burton, Scot; Creyer, Carbohydrates and Fat
Resistance and Risk: Examining the
Effects of Message Cues in Encouraging
2011 Kemp, Elyria; Kopp, Steven W.
End-of-Life Planning
How Top Management's Social Capital
Fosters the Development of Specialized
Marketing Capabilities: A Cross-Cultural
2011 Kemper, Jan; Engelen, Andreas; Bret
Comparison
Advertising as Public Diplomacy:
Attitude Change among International
2004 Kendrick, Alice; Fullerton, Jami A. Audiences
Integrating Public Policy and Public
Affairs in a Pharmaceutical Marketing
2004 Kennedy, Charles R.; Harris, Freder Program: The AIDS Pandemic
Implementing a Customer Orientation:
2003 Kennedy, Karen Norman; Goolsby, Jer
Extension of Theory and Application
Customer Mind-Set of Employees
2002 Kennedy, Karen Norman; Lassk, Felic
Throughout the Organization
2012 Kennedy, Rachel; McCOLL, Bruce Brand Growth at Mars, Inc
Exploring the Audience's Role: A
2008 Kenyon, Alexandra J.; Wood, EmmaDecoding Model for the 21st Century
2002 Kenyon, Alfred; Mathur, Shiv S.
The offering as the strategic focus
Reflections of a Marketing Educator with
2004 Kerin, Roger A.; Clark, Terry
Scholarly Ambitions (Book)
2006 Kerr, Greg
From destination brand to location brand

A Comparison of Criteria to Design
2006 Kessels, Roselinde; Goos, Peter; V Efficient Choice Experiments
Where were you when YouTube was
2007 Kessler, Charles
born?
2013 Kettle, Keri L.; Hubl, Gerald
The Signature Effect: Signing Influences

Consumption-Related Behavior by
Priming Self-Identity
The Signature Effect: Signing Influences
Consumption-Related Behavior by
Priming Self-Identity
2002 Keysuk Kim; Changho Oh
On Distributor Commitment in Marketing

Channels for Industrial Products:
Contrast Between the United States and
Japan
2011 Kettle, Keri L.; Hubl, Gerald
2005 Khan, Romana J.; Jain, Dipak C.

2006 Khan, Uzma; Dhar, Ravi
On Interfirm Power, Channel Climate,

and Solidarity in Industrial DistributorSupplier Dyads
An integrative framework of pre-emption
strategies
An Empirical Analysis of Price
Discrimination Mechanisms and Retailer
Profitability
Licensing Effect in Consumer Choice
2010 Khan, Uzma; Dhar, Ravi
Price-Framing Effects on the Purchase of

Hedonic and Utilitarian Bundles
2000 Keysuk Kim

2007 Khai Sheang Lee; Ng, Irene C. L.
When Trade-Offs Matter: The Effect of

2011 Khan, Uzma; Zhu, Meng; Kalra, Aja Choice Construal on Context Effects
2006 Khare, Adwait; Inman, J. Jeffrey
Habitual Behavior in American Eating

Patterns: The Role of Meal Occasions
2009 Khare, Adwait; Inman, J. Jeffrey
Daily, Week-Part, and Holiday Patterns in

Consumers' Caloric Intake
Going Global with Innovations from

Emerging Economies: Investment in
2010 Khavul, Susanna; Peterson, Mark; MCustomer Support Capabilities Pays Off
2000 Kidd, Pat
Driving Customer Equity (Book)
Getting Liberals and Conservatives to
Go Green: Political Ideology and
2013 Kidwell, Blair; Farmer, Adam; HardeCongruent Appeals
Emotional Intelligence in Marketing
2011 Kidwell, Blair; Hardesty, David M; Exchanges
Emotional Calibration Effects on
2008 Kidwell, Blair; Hardesty, David M.; CConsumer Choice
Do Measures of Media Engagement
Correlate with Product Purchase
2007 Kilger, Max; Romer, Ellen
Likelihood?
Why and how do creative thinking
techniques work?: Trading off originality
and appropriateness to make more
2009 Kilgour, Mark; Koslow, Scott
creative advertising
A comparative study of American and
2011 Kilic, Ozcan; Miller, Darryl W; Voll Japanese company brand icons
Space, Time, and Intertemporal

2012 Kim, B. Kyu; Zauberman, Gal; Bett Preferences
2010 Kim, Changsu; Park, Jong-Hun
The Global Research-and-Development

Network and Its Effect on Innovation
Information System Innovations and

Supply Chain Management: Channel
2006 Kim, Daekwan; Cavusgil, S. Tamer; Relationships and Firm Performance
Will This Trip Really Be Exciting? The
Role of Incidental Emotions in Product
2010 Kim, Hakkyun; Park, Kiwan; SchwarEvaluation
It's Time to Vote: The Effect of Matching
Message Orientation and Temporal
2009 Kim, Hakkyun; Rao, Akshay R.; Lee,Frame on Political Persuasion
The Interactive Effect of Beliefs in
Malleable Fate and Fateful Predictions on
2014 Kim, Hyeongmin (christian); Kulow Choice
2013 Kim, Hyeongmin (christian)
Situational Materialism: How Entering

Lotteries May Undermine Self-Control
Health Shocks, Out-of-Pocket Medical

Expenses and Consumer Debt Among
2012 Kim, Hyungsoo; Yoon, Wonah; ZurloMiddle-Aged and Older Americans
The Secret Sauce for Super Bowl
Advertising: What Makes Marketing
Work in the World's Most Watched
2013 Kim, Jin-Woo; Freling, Traci H.; Gris Event?
Adoption of Virtual Try-on technology for
2008 Kim, Jiyeon; Forsythe, Sandra
online apparel shopping
2011 Kim, Jun B; Albuquerque, Paulo; BroMapping Online Consumer Search
More or Less: A Model and Empirical
Evidence on Preferences for Under- and
2011 Kim, Jungkeun; Rao, Raghunath SinOverpayment in Trade-In Transactions
Pay What You Want: A New Participative
2009 Kim, Ju-Young; Natter, Martin; SpanPricing Mechanism
Context Effects in Diverse-Category
Brand Environments: The Influence of
Target Product Positioning and
2008 Kim, Kyeongheui; Meyers-Levy, JoaConsumers' Processing Mind-Set
Stock Market Reaction to Unexpected
Growth in Marketing Expenditure:
Negative for Sales Force, Contingent on
2011 Kim, MinChung; McAlister, Leigh M Spending Level for Advertising
2011 Kim, Sara; Labroo, Aparna A.
From Inherent Value to Incentive Value:

When and Why Pointless Effort
Enhances Consumer Preference
2011 Kim, Sara; Mcgill, Ann L.

2008 Kim, Stephen J.
Gaming with Mr. Slot or Gaming the Slot

Machine? Power, Anthropomorphism,
and Risk Perception
A Framework for Advertising in the
Digital Age
Understanding Governance Decisions in

a Partially Integrated Channel: A
2011 Kim, Stephen K; McFarland, RichardContingent Alignment Framework
Effects of Temporal Distance and
2009 Kim, Yeung-Jo; Park, Jongwon; WyerMemory on Consumer Judgments
Comparing Apples to Apples or Apples to
Oranges: The Role of Mental
2013 Kim Cho, Eunice; Khan, Uzma; DharRepresentation in Choice Difficulty
Marketing and Firm Value: Metrics,
Methods, Findings, and Future
2009 Kimbrough, Michael D; Mcalister, L Directions
The Effects of Advertising, Social
Influences, and Self-Efficacy on
Adolescent Tobacco Use and Alcohol
2010 Kinard, Brian R.; Webster, Cynthia Consumption
The Sources and Consequences of the
2011 King, Dan; Janiszewski, Chris
Fluent Processing of Numbers
2011 King, Dan; Janiszweski, Chris
Affect-Gating
Of Minions and Magnates: A
Commentary on Why We Buy: The
2000 King, Maryon F.; Clark, Terry
Science of Shopping
'The mental world of brands - Mind,
2002 Kingdon, Matt
memory and brand success'
2011 Kinnear, Thomas C.

2014 Kinney, Lance
2002 Kinnie, Keith
In the Beginning: The Founding of

Journal of Public Policy & Marketing
IMC or ET?
'Britain's most trusted brands 2002' (A
research report) (Book)
Implementation of market orientation in

the subsidiaries of global companies:
2011 Kirca, Ahmet; Bearden, William; Rotthe role of institutional factors
Market Orientation: A Meta-Analytic
Review and Assessment of Its
2005 Kirca, Ahmet H.; Jayachandran, SatiAntecedents and Impact on Performance
Goal Seeker and Persuasion Sentry: How
Consumer Targets Respond to
2004 Kirmani, Amna; Campbell, MargaretInterpersonal Marketing Persuasion
Vigilant Against Manipulation: The Effect
of Regulatory Focus on the Use of
2007 Kirmani, Amna; Zhu, Rui (Juliet)
Persuasion Knowledge
The CFPB and Payday Lending: New

2014 Kirsch, Larry; Mayer, Robert N.; Sil Agency/Old Problem
Bonuses Versus Commissions: A Field
2013 Kishore, Sunil; Rao, Raghunath Si Study
The Emergence of IMC: A Theoretical
2004 Kitchen, Philip J.; Brignell, Joanne; Perspective
Integrated Marketing Communications:
2008 Kitchen, Philip J.; Kim, Ilchul; Schul Practice Leads Theory
Corporate social responsibility: A brand
2003 Kitchin, Tim
explanation
Repenting Hyperopia: An Analysis of
2006 Kivetz, Ran; Keinan, Anat
Self-Control Regrets
Alternative Models for Capturing the
2004 Kivetz, Ran; Netzer, Oded; SrinivasCompromise Effect
Extending Compromise Effect Models to
Complex Buying Situations and Other
2004 Kivetz, Ran; Netzer, Oded; SrinivasContext Effects
2002 Kivetz, Ran; Simonson, Itamar
Self-Control for the Righteous: Toward a

Theory of Precommitment to Indulgence
2003 Kivetz, Ran; Simonson, Itamar
The Idiosyncratic Fit Heuristic: Effort

Advantage as a Determinant of
Consumer Response to Loyalty Programs
The Goal-Gradient Hypothesis

Resurrected: Purchase Acceleration,
Illusionary Goal Progress, and Customer
2006 Kivetz, Ran; Urminsky, Oleg; Zhen Retention
The Effects of Effort and Intrinsic
2003 Kivetz, Ran
Motivation on Risky Choice
Promotion Reactance: The Role of Effort2005 Kivetz, Ran
Reward Congruity
The Glocalization of Youth Culture: The
Global Youth Segment as Structures of
2006 Kjeldgaard, Dannie; Askegaard, S Common Difference
Bridging the gap for destination extreme
sports: A model of sports tourism
2011 Klaus, Phil; Maklan, Stan
customer experience
The role of brands in a service2007 Klaus, Philipp; Maklan, Stan
dominated world
Consumer Adoption of Wireless
Services: Discovering the Rules, While
2004 Kleijnen, Mirella; de Ruyter, Ko; WePlaying the Game
2007 Klein, Jill G; Huang, Laura
After All Is Lost: Meeting the Material

Needs of Adolescent Disaster Survivors
Why We Boycott: Consumer Motivations

2004 Klein, Jill Gabrielle; Smith, N. Crai for Boycott Participation
2003 Klein, Lisa R.; Ford, Gary T.
Consumer Search for Information in the

Digital Age: An Empirical Study of
Prepurchase Search for Automobiles
Creating Virtual Product Experiences:

The Role of Telepresence
Remembrance Jerome B. Kernan (19322008 Kleine Iii, Robert E.
2007)
Country images in marketing strategies:
Conceptual issues and an empirical
2002 Kleppe, Ingeborg Astrid; Iversen, NAsian illustration
2014 Kliatchko, Jerry G.; Schultz, Don E. Twenty years of IMC
The Relationship Between
Sociodemographics and Concern About
2004 Knight, Andrew; Warland, Rex
Food Safety Issues
2003 Klein, Lisa R.
2000 Knight, Gary
Entrepreneurship and Marketing

Strategy: The SME Under Globalization
2000 Knight, Louise A.
Learning to collaborate: a study of

individual and organizational learning,
and interorganizational relationships
The Financial Knowledge Scale: An

Application of Item Response Theory to
2012 Knoll, Melissa a. Z.; Houts, Carrie Rthe Assessment of Financial Literacy
Marketplace Next-Product-to-Buy Models
2002 Knott, Aaron; Hayes, Andrew; Neslin
for Cross-Selling Applications
2001 Knox, Simon; Walker, David
Measuring and managing brand loyalty
Empirical developments in the

measurement of involvement, brand
loyalty and their relationship in grocery
2003 Knox, Simon; Walker, David
markets
Improving the firm's environmental
conduct: a source of competitive
2001 Knudsen, Thorbjrn; Madsen, Tag advantage?
Segmented Switchers and Retailer
2008 Koa, Cenk; Bohlmann, JonathaPricing Strategies
Return on Interactivity: The Impact of
2011 Khler, Clemens F; Rohm, AndrewOnline
J
Agents on Newcomer Adjustment
Introduction to the Journal of Marketing
75th Anniversary Special Section
Are You In Good Hands?: Slogan Recall:
2013 Kohli, Chiranjeev; Thomas, Sunil; S What Really Matters
Representation and Inference of
Lexicographic Preference Models and
2007 Kohli, Rajeev; Jedidi, Kamel
Their Variants
2011 Kohli, Ajay K
2011 Koku, Paul Sergius
On the connection between R&D, selling

expenditures, and profitability in the
pharmaceutical industry revisited
2010 Kolodinsky, Jane
So You Want to Be an Expert Witness?
2004 Konecnik, Maja

2010 Kong Cheen Lau; Phau, Ian
Evaluating Slovenia's image as a

tourism destination: A self-analysis
process towards building a destination
brand
Impact of gender on perceptual fit
evaluation for prestige brands
2010 Koo, Minjung; Fishbach, Ayelet
A Silver Lining of Standing in Line:

Queuing Increases Value of Products
Consumer Expectations and Culture:

2010 Kopalle, Praveen K.; Lehmann, Donal
The Effect of Belief in Karma in India
Strategic Management of Expectations:
The Role of Disconfirmation Sensitivity
2001 Kopalle, Praveen K.; Lehmann, Dona
and Perfectionism
Setting Quality Expectations When
Entering a Market: What Should the
2006 Kopalle, Praveen K.; Lehmann, Dona
Promise Be?
Consumer Awareness of the Legal
2007 Kopp, Steven W.; Kemp, Elyria
Obligations of Funeral Providers
The Death Care Industry: A Review of
2007 Kopp, Steven W.; Kemp, Elyria
Regulatory and Consumer Issues
Trademark Strategies Online:
Implications for Intellectual Property
2000 Kopp, Steven W.; Suter, Tracy A.
Protection
Defining and Conceptualizing Product
Literacy* Defining and Conceptualizing
2012 Kopp, Steven W.
Product Literacy
The Importance of the Raw Idea in
Innovation: Testing the Sow's Ear
2014 Kornish, Laura J.; Ulrich, Karl T.
Hypothesis
Multicultural Marketing and the Reasons
2008 Korzenny, Felipe
Why
Are Consumers Really Willing to Pay
More for a Favorable Country Image?? A
Study of Country-of-Origin Effects on
2012 Koschate-Fischer, Nicole; DiamantoWillingness to Pay
Willingness to Pay for Cause-Related
Marketing: The Impact of Donation
2012 Koschate-Fischer, Nicole; Stefan, I Amount and Moderating Effects
What Is Creative to Whom and Why?
2003 Koslow, Scott; Sasser, Sheila L.; Ri Perceptions in Advertising Agencies
Can the Truth Hurt? How Honest and

Persuasive Advertising Can Unintentially
2000 Koslow, Scott
Lead to Increased Consumer Skepticism
Using Euromonitor Database in
2002 Kotabe, Masaaki; Cunningham, PegInternational Marketing Research
Outsourcing and its implications for
market success: negative curvilinearity,
2012 Kotabe, Masaaki; Mol, Michael; Murrfirm resources, and competition
Country as brand, products, and beyond:
A place marketing and brand
2002 Kotler, Philip; Gertner, David
management perspective
The Role Played by the Broadening of
Marketing Movement in the History of
2005 Kotler, Philip
Marketing Thought
Reinventing Marketing to Manage the
2011 Kotler, Philip
Environmental Imperative
The effect of shipping fee structure on
consumers' online evaluations and
2012 Koukova, Nevena; Srivastava, Joydechoice
Multiformat Digital Products: How
Design Attributes Interact with Usage
2012 Koukova, Nevena T; Kannan, P.k; K Situations to Determine Choice
Do Consumers Really Know How Much
2013 Kovalsky, Kristen L.; Lusk, Jayson L.They Are Willing to Pay?
Double Edition of the Journal of
2000 Kover, Arthur J.
Advertising Research
Review of Brand Leadership (Book)
Introduction: JAR Classics III
A Voice Crying in the Wilderness?
The co-creative practice of forming a
2012 Kowalkowski, Christian; Persson Ri value proposition
Networked Narratives: Understanding
Word-of-Mouth Marketing in Online
2010 Kozinets, Robert V; de Valck, Kristi Communities
Adversaries of Consumption: Consumer
2004 Kozinets, Robert V.; Handelman, Ja Movements, Activism, and Ideology
2004 Kozinets, Robert V.; Sherry Jr., Jo Ludic Agency and Retail Spectacle
Utopian Enterprise: Articulating the
Meanings of Star Trek's Culture of
2001 Kozinets, Robert V.
Consumption
Time, Space, and the Market:
Retroscapes Rising (Book)
Click to Connect: Netnography and Tribal
Advertising
Technology/Ideology: How Ideological
Fields Influence Consumers' Technology
Narratives
The Provision of Trans Fat Information

and Its Interaction with Consumer
2006 Kozup, John; Borton, Scot; Creyer, EKnowledge
The Effects of Summary Information on
Consumer Perceptions of Mutual Fund
2008 Kozup, John; Howlett, Elizabeth; Pa Characteristics
Sound Disclosures: Assessing When a
2012 Kozup, John; Taylor, Charles R; Cap Disclosure Is Worthwhile
Making Healthful Food Choices: The
Influence of Health Claims and Nutrition
Information on Consumers' Evaluations
of Packaged Food Products and
2003 Kozup, John C.; Creyer, Elizabeth H.Restaurant Menu Items
2008 Kramer, Thomas; Block, Lauren
Conscious and Nonconscious

Components of Superstitious Beliefs in
Judgment and Decision Making
The Effect of Cultural Orientation on

2007 Kramer, Thomas; Spolter-Weisfeld, Consumer Responses to Personalization
2007 Kramer, Thomas
The Effect of Measurement Task

Transparency on Preference
Construction and Evaluations of
Personalized Recommendations
The Impact of Customer Relationship

Management Implementation on Cost
and Profit Efficiencies: Evidence from
2009 Krasnikov, Alexander; Jayachandran
the U.S. Commercial Banking Industry
The Relative Impact of Marketing,
Research-and-Development, and
Operations Capabilities on Firm
2008 Krasnikov, Alexander; Jayachandran
Performance
Evaluating the Financial Impact of
Branding Using Trademarks: A
2009 Krasnikov, Alexander; Mishra, Saur Framework and Empirical Evidence
Distinctive Roles of Lead Users and
Opinion Leaders in the Social Networks
2009 Kratzer, Jan; Lettl, Christopher
of Schoolchildren
Competently Ordinary: New Middle Class
Consumers in the Emerging Markets
The Lead-Lag Puzzle of Demand and
Distribution: A Graphical Method Applied
2005 Krider, Robert E.; Li, Tieshan; Yong to Movies
2014 Kravets, Olga; Sandikci, Ozlem
Pizzas: or Square? Psychophysical

2001 Krider, Robert E.; Raghubir, Priya; Biases in Area Comparisons
Language Choice in Advertising to
Bilinguals: Asymmetric Effects for
2008 Krishna, Aradhna; Ahluwalia, RohiniMultinationals versus Local Firms
2010 Krishna, Aradhna; Lwin, May O.; MoProduct Scent and Memory
Smellizing Cookies and Salivating: A

2014 Krishna, Aradhna; Morrin, Maureen;Focus on Olfactory Imagery
Does Touch Affect Taste? The Perceptual
Transfer of Product Container Haptic
2008 Krishna, Aradhna; Morrin, Maureen Cues
The Effect of Self-Construal on Spatial
2008 Krishna, Aradhna; Rongrong Zhou; Judgments
Improving the Efficiency of Course
Bidding at Business Schools: Field and
2008 Krishna, Aradhna; nver, M. UtkuLaboratory Studies
Interaction of Senses: The Effect of
Vision versus Touch on the Elongation
2006 Krishna, Aradhna
Bias
Resisting That Triple-Chocolate Cake:
2010 Krishnamurthy, Parthasarathy; ProkMental Budgets and Self-Control
Counterfactual Thinking and Advertising
2002 Krishnamurthy, Parthasarathy; Siv Responses
2000 Krishnamurthy, Sandeep
Permission Marketing: Turning Strangers

into Friends, and Friends into Customers

The Laws of the Web: Patterns in the

Ecology of Information/Six Degrees: The
Science of a Connected Age/Linked: The
New Science of Networks
Modeling and Mining the Web
Consistent Assortment Provision and

2002 Krishnan, Trichy; Koelemeijer, Kitt Service Provision in a Retail Environment
The Nature of Slacktivism: How the
Social Observability of an Initial Act of
Token Support Affects Subsequent
2014 Kristofferson, Kirk; White, Katherin Prosocial Action
Implementation of Relationship
Marketing in Albanian Banking Sector
2014 Kromidha, Jonika; Kristo, Ilia
and Corporate Customers' Perceptions
Go Green!! Should Environmental
2012 Kronrod, Ann; Grinstein, Amir; WathMessages Be So Assertive??
Entrepreneurial Marketing: Lessons From
Wharton's Pioneering MBA Course
2003 Kropp, Fredric; Cunningham, Peggy(Book)
2007 Kruger, Michael W
2006 Kruglanski, Arie W.
How Geographic Variation Persists:

Comments on Consumer Packaged
Goods in the United States: National
Brands, Local Branding
The Nature of Fit and the Origins of
"Feeling Right": A Goal-Systemic
Perspective
Cigarette Advertising in Popular Youth

and Adult Magazines: A Ten-Year
2006 Krugman, Dean M; Morrison, Margar
Perspective
Teenage Exposure to Cigarette
Advertising in Popular Consumer
2000 Krugman, Dean M.; King, Karen Whit
Magazines
Brain Wave Measures of Media
2011 Krugman, Herbert E.
Involvement
Market Orientation and Management
Practices in Ghanaian Firms: Revisiting
2005 Kuada, John; Buatsi, Seth N.
the Jaworski and Kohli Framework
Poland: Exploring the relationship
between national brand and national
2006 Kubacki, Krzysztof; Skinner, Heatheculture
Negative Double Jeopardy revisited: A
2010 Kucuk, S. Umit
longitudinal analysis
The determinants of consumers
2010 Kukar-Kinney, Monika; Close, Angelonline shopping cart abandonment
Comparison of consumer reactions to
price-matching guarantees in internet
and bricks-and-mortar retail
2007 Kukar-Kinney, Monika; Grewal, Dhr environments
The Effects of Costs and Competition on
2007 Kuksov, Dmitri; Pazgal, Amit
Slotting Allowances
Endogeneity and Individual Consumer
2008 Kuksov, Dmitri; Villas-Boas, J. MigueChoice
2012 Kuksov, Dmitri; Ying Xie
2004 Kuksov, Dmitri
2011 Kumar,
2004 Kumar,
2003 Kumar,
2001 Kumar,
2006 Kumar,
Competition in a Status Goods Market

Buyer Search Costs and Endogenous
Product Design
Performance Implications of Mismatched

Governance Regimes Across External
Alok; Heide, Jan B; Wathne and Internal Relationships
Memory Interference in Advertising: A
Anand; Krishnan, Shanker Replication and Extension
Children in a Kirana store: Building a
Anuradha Mohan; Sinha, P.k.
case for retail communication
Effectiveness of Trade Promotions:
Analyzing the Determinants of Retail
Nanda; Rajiv, Surendra; JeuPass Through
Using Basket Composition Data for
Nanda; Rao, Ram
Intelligent Supermarket Pricing
2005 Kumar, Piyush
Brand Counterextensions: The Impact of

Brand Extension Success Versus Failure
2005 Kumar, Piyush
The Impact of Cobranding on Customer

Evaluation of Brand Counterextensions
2003 Kumar, S. Ramesh
Branding strategies in a changing

marketing environment (Indian context)
2011 Kumar, V; Jones, Eli; Venkatesan,
2009 Kumar, V; Shah, Denish
Is Market Orientation a Source of

Sustainable Competitive Advantage or
Simply the Cost of Competing?
Expanding the Role of Marketing: From
Customer Equity to Market
Capitalization
Establishing Profitable Customer Loyalty

for Multinational Companies in the
Emerging Economies: A Conceptual
2013 Kumar, V; Sharma, Amalesh; Shah, Framework
Analyzing the Diffusion of Global
Customer Relationship Management: A
2011 Kumar, V; Sunder, Sarang; RamaseCross-Regional Modeling Framework
Performance Implications of Adopting a
2008 Kumar, V; Venkatesan, Rajkumar; RCustomer-Focused Sales Campaign
Marketing-Mix Recommendations to
Manage Value Growth at P&G Asia2009 Kumar, V.; Jia Fan; Gulati, Rohit; VenPacific
Multinational Diffusion Models: An
2002 Kumar, V.; Krishnan, Trichy V.
Alternative Framework
Driving Profitability by Encouraging
Customer Referrals: Who, When, and
2010 Kumar, V.; Petersen, J. Andrew; LeoHow
Defining, Measuring, and Managing
2013 Kumar, V.; Petersen, J. Andrew; LeoBusiness Reference Value
2005 Kumar, V.; Petersen, J. Andrew

2012 Kumar, V.; Rajan, Bharath
Using a Customer-Level Marketing

Strategy to Enhance Firm Performance:
A Review of Theoretical and Empirical
Evidence
Social coupons as a marketing strategy:
a multifaceted perspective
Who are the multichannel shoppers and

how do they perform?: Correlates of
2005 Kumar, V.; Venkatesan, Rajkumar multichannel shopping behavior
The Influence of Friends on Consumer
Spending: The Role of Agency-Communion Orientation and Self2011 Kurt, Didem; Inman, J. Jeffrey; Argo,Monitoring
Mispredicting Others' Valuations: SelfOther Difference in the Context of
2013 Kurt, Didem; Inman, J. Jeffrey
Endowment
Are Multichannel Customers Really More
Valuable? The Moderating Role of
2013 Kushwaha, Tarun; Shankar, Venkat Product Category Characteristics
Affinity-based Media Selection:
Magazine Selection for Brand Message
2002 Kusumoto, Kazuya
Absorption
Consumer Ethnocentrism Offline and

Online: The Mediating Role of Marketing
Efforts and Personality Traits in the
2006 Kwak, Hyokjin; Jaju, Anupam; Larsen
United States, South Korea, and India
Buyer Monitoring: A Means to Insure
2009 Kwortnik, Robert J; Lynn, W. MichaelPersonalized Service
Effects of Temporal and Social Distance
2008 Kyeongheui Kim; Meng Zhang; Xiupi
on Consumer Evaluations
Response Models Based on Bagging
2005 Kyoungnam Ha; Sungzoon Cho; Mac
Neural Networks
Willingness to Pay for Information: An
2001 Kyung Hee Lee; Hatcher, Charles BAnalyst's Guide
Internet Diffusion in Japan: Cultural
2002 La Ferle, Carrie; Edwards, Steven MConsiderations
Teens' Use of Traditional Media and the
2000 La Ferle, Carrie; Edwards, Steven MInternet
2005 La Ferle, Carrie; Wei-Na Lee
Can English Language Media Connect

with Ethnic Audiences? Ethnic Minorities'
Media Use and Representation
Perceptions
Exploring social motivations for brand

2011 Labrecque, Lauren I; Krishen, Anja loyalty: Conformity versus escapism
The Viability of Removing Personal
Information from Online White Page
Directories: Are Consumer Perceptions
2012 Labrecque, Lauren I.; Milne, GeorgeAligned with Reality?
The Orientation-Matching Hypothesis:
An Emotion-Specificity Approach to
2010 Labroo, Aparna A; Rucker, Derek D Affect Regulation
Of Frog Wines and Frowning Watches:
Semantic Priming, Perceptual Fluency,
2008 Labroo, Aparna A.; Dhar, Ravi; Sch and Brand Evaluation
2006 Labroo, Aparna A.; Lee, Angela Y.
Between Two Brands: A Goal Fluency

Account of Brand Evaluation
Lay Theories of Emotion Transience and

the Search for Happiness: A Fresh
2009 Labroo, Aparna A.; Mukhopadhyay, Perspective on Affect Regulation
Half the Thrill Is in the Chase: Twisted
Inferences from Embodied Cognitions
2010 Labroo, Aparna A.; Nielsen, Jesper and Brand Evaluation
Psychological Distancing: Why
2009 Labroo, Aparna A.; Patrick, VanessaHappiness Helps You See the Big Picture
The Influence of Experience and
Sequence of Conflicting Emotions on Ad
2007 Labroo, Aparna A.; Ramanathan, SuAttitudes
Heterogeneous Consumer Responses to

2011 Lacanilao, Ryan D.; Cash, Sean B.; Snack Food Taxes and Warning Labels
The Role of Organizations in Identity
Theft Response: The Organization2004 Lacey, David; Cuganesan, Suresh Individual Victim Dynamic
Customer Experience with Rent-to-Own
2002 Lacko, James M.; McKernan, Signe- Transactions
2008 Ladik, Daniel M.; Stewart, David W.The contribution continuum
Mercedes;
nez-Ros, Ester
2012 Lado Coust, Nora; Martos-Partal,The
Power ofMart
a Package
Managing Brand Portfolios: How
2005 Laforet, Sylvie; Saunders, John
Strategies Have Changed
Strategic alignment for sales
2009 LaForge, Raymond W.; Ingram, Thom
organization transformation
Bringing Export Performance Metrics
into Annual Reports: The APEV Scale and
2005 Lages, Luis Filipe; Lages, Carmen; the PERFEX Scorecard
The STEP Scale: A Measure of Short2004 Lages, Luis Filipe; Lages, Cristiana Term Export Performance Improvement
Relationship Capabilities, Quality, and
Innovation as Determinants of Export
2009 Lages, Luis Filipe; Silva, Graa; St Performance
Category Activation Model: A Spreading
Activation Network Model of
Subcategory Positioning When
2009 Lajos, Joseph; Katona, Zsolt; Chat Categorization Uncertainty Is High
The Aha! Experience: Insight and
2011 Lakshmanan, Arun; Krishnan, H. ShDiscontinuous Learning in Product Usage
Practice Makes Perfect? When Does
Massed Learning Improve Product Usage
2010 Lakshmanan, Arun; Lindsey, Charles
Proficiency?
2001 Lal, Rajiv; Kochikar, Purnima
Intuit Quickbooks
A Reexamination of Frequency-Depth
2005 Lalwani, Ashok K.; Monroe, Kent B. Effects in Consumer Price Judgments
You Get What You Pay For? SelfConstrual Influences Price-Quality
2013 Lalwani, Ashok K.; Shavitt, Sharon Judgments
The Distinct Influence of Cognitive
Busyness and Need for Closure on
Cultural Differences in Socially Desirable
2009 Lalwani, Ashok K.
Responding
The Effects of Cultural Values in Word-of2009 Lam, Desmond; Lee, Alvin; MizerskiMouth Communication
Customer Value, Satisfaction, Loyalty,
and Switching Costs: An Illustration From
2004 Lam, Shun Y.; Shankar, Venkatesh; a
ErBusiness-to-Business Service Context
Thumbnails as online product displays:

2007 Lam, Shun Yin; Chau, Albert Wai-LaHow consumers process them
The effects of the dimensions of
technology readiness on technology
2008 Lam, Shun Yin; Chiang, Jeongwen; acceptance: An empirical analysis
Resistance to Brand Switching When a
Radically New Brand Is Introduced: A
2010 Lam, Son K.; Ahearne, Michael; Hu,Social Identity Theory Perspective
The Diffusion of Market Orientation
Throughout the Organization: A Social
2010 Lam, Son K.; Kraus, Florian; AhearnLearning Theory Perspective
Alliance Competence, Resources, and
Alliance Success: Conceptualization,
2002 Lambe, C. Jay; Spekman, Robert E.;Measurement, and Initial Test
Interimistic Relational Exchange:
Conceptualization and Propositional
2000 Lambe, C. Jay; Spekman, Robert E.;Development
Marketing power and CMO power: could
market orientation break the link? An
2009 Lamberti, Lucio; Noci, Giuliano
exploratory case study
A Spoonful of Choice: How Allocation
Increases Satisfaction with Tax
2013 Lamberton, Cait
Payments
Repeat Purchasing of New Automobiles
by Older Consumers: Empirical Evidence
2005 Lambert-Pandraud, Raphalle; Laur
and Interpretations
Why Do Older Consumers Buy Older
Brands? The Role of Attachment and
2010 Lambert-Pandraud, Raphalle; Laur
Declining Innovativeness
Does Uncertainty Matter? Consumer
2007 Lambrecht, Anja; Seim, Katja; Skie Behavior Under Three-Part Tariffs
2006 Lambrecht, Anja; Skiera, Bernd
Paying Too Much and Being Happy About

It: Existence, Causes, and
Consequences of Tariff-Choice Biases
Paying with Money or Effort: Pricing

2012 Lambrecht, Anja; Tucker, CatherineWhen Customers Anticipate Hassle
When Does Retargeting Work?
Information Specificity in Online
2013 Lambrecht, Anja; Tucker, CatherineAdvertising
How Business Cycles Contribute to
Private-Label Success: Evidence from
2007 Lamey, Lien; Deleersnyder, Barbar the United States and Europe
The Effect of Business-Cycle

Fluctuations on Private-Label Share:
What Has Marketing Conduct Got to Do
2012 Lamey, Lien; Deleersnyder, Barbar with It??
New Product Development Under
2007 Lan Luo; Kannan, P. K.; Ratchford, BChannel Acceptance
Why We Do What We Do: A Model of
2013 Lan Luo; Ratchfor, Brian T.; Botao YActivity Consumption
Reaching Insomniacs with Television
PSAs: Poor Placement of Important
2002 Lancaster, Alyse R.; Lancaster, KenMessages
Multihoming in Two-Sided Markets: An
Empirical Inquiry in the Video Game
2011 Landsman, Vardit; Stremersch, Ste Console Industry
It's Got the Look: The Effect of Friendly
and Aggressive 'Facial' Expressions on
2011 Landwehr, Jan R; McGill, Ann L; He Product Liking and Sales
Product Design for the Long Run:
Consumer Responses to Typical and
Atypical Designs at Different Stages of
2013 Landwehr, Jan R.; Wentzel, Daniel; Exposure
2009 Lane, Nikala; Piercy, Nigel
Strategizing the sales organization
2005 Lane, Nikala

2009 Lane, Nikala
2000 Lane, Stuart; Clewes, Debbie
Strategy implementation: the

implications of a gender perspective for
change management
Searching for strategy in sales
The implementation of marketing
planning: a case study in gaining
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Which Way to the Revolution? The

Consequences of Database Protection
2003 Langenderfer, Jeff; Kopp, Steven W.As a New Form of Intellectual Property
The Emergence of Biometrics and Its
2005 Langenderfer, Jeff; Linnhoff, StefanEffect on Consumers
2009 Langenderfer, Jeff; Miyazaki, AnthoPrivacy in the Information Economy
2009 Langenderfer, Jeff
End-User License Agreements: A New

Era of Intellectual Property Control
The mediating role of new product

development in the link between market
orientation and organizational
2007 Langerak, Fred; Hultink, Erik Jan; R performance
The effect of market orientation on
positional advantage and organizational
2003 Langerak, Fred
performance
The webmarketer experiment: A rude
2000 Langford, Barry E.
awakening
'A New Brand World: 8 Principles for
Achieving Brand Leadership in the 21st
2004 Lanham, Mike
Century' (Book)
Anthropomorphism, marketing
relationships, and consumption worth in
2013 Lanier, Clinton D.; Rader, C. Scott; the Toy Story trilogy
Information and communication
2006 Lapierre, Joze; Medeiros, Roxan technology usage patterns: a case study
The Dog Ate My Analysis: The
Hitchhiker's Guide to Marketing
2012 Lapointe, Pat
Analytics
2011 LaPointe, Pat
Engineered Persuasion
2012 LaPointe, Pat
Catching Lightning in a Bottle
Measuring Facebook's Impact on
2012 LaPointe, Pat
Marketing
2013 LaPointe, Pat
The Dark Corners Where Research

Strategies Hide: Throwing Light at the
Intersection of the New and the Old
2012 LaPOINTE, Pat
Send This to Your CFO ... Anonymously

Context-Dependent Effects of Goal
2008 Laran, Juliano; Janiszewski, Chris; Primes
Behavioral Consistency and
Inconsistency in the Resolution of Goal
2009 Laran, Juliano; Janiszewski, Chris Conflict
2011 Laran, Juliano; Wilcox, Keith
2010 Laran, Juliano
Choice, Rejection, and Elaboration on

Preference-Inconsistent Alternatives
Choosing Your Future: Temporal Distance
and the Balance between Self-Control
and Indulgence
Goal Management in Sequential

Choices: Consumer Choices for Others
Are More Indulgent than Personal
2010 Laran, Juliano
Choices
Work or Fun? How Task Construal and
Completion Influence Regulatory
2011 LARAN, JULIANO; JANISZEWSKI, CH Behavior.
Attitudinal Effects of Combined
Sponsorship and Sponsor's Prominence
2001 Lardinoit, Thierry; Quester, Pascaleon Basketball in Europe
2010 Larivet, Sophie; Brouard, Francois Complaints are a firm's best friend
SMEs' attitude towards SI programmes:
2012 Larivet, Sophie; Brouard, Franois evidence from Belgium
Effects of Multi-Channel Marketing on
Consumers' Online Search Behavior: The
2013 Laroche, Michel; Kiani, Isar; Econo Power of Multiple Points of Connection
Service Quality Perceptions and
Customer Satisfaction: Evaluating the
2004 Laroche, Michel; Ueltschy, Linda C. Role of Culture
How culture matters in children's

purchase influence: a multi-level
2007 Laroche, Michel; Zhiyong Yang; Chainvestigation
Promoting i-Safety: Effects of Privacy
Warnings and Privacy Seals on Risk
2007 Larose, Robert; Rifon, Nora J.
Assessment and Online Privacy Behavior
Points of View and Pieces of Time: A
2004 Larsen, Val; Luna, David; PeracchioTaxonomy of Image Attributes
Linking cause-related marketing to sales
force responses and performance in a
2008 Larson, Brian V.; Flaherty, Karen E. direct selling context
When Budgeting Backfires: How SelfImposed Price Restraints Can Increase
2012 Larson, Jeffrey S; Hamilton, Ryan Spending
Consumer Behavior in "Equilibrium":
How Experiencing Physical Balance
2013 Larson, Jeffrey S.; Billetera, Darron Increases Compromise Choice
Creating a clearly differentiated SME
2008 Lassen, Peter; Kunde, Jesper; Gioia brand profile: The case of Montana A/S
Three Paths to Disposition: The
Movement of Meaningful Possessions to
2005 Lastovicka, John L.; Fernandez, Kar Strangers
2009 Laszlo, Joe
The New Unwired World: An IAB Status

Report on Mobile Advertising
Bridging Aficionados' Perceptual and

Conceptual Knowledge to Enhance How
2010 Latour, Kathryn A.; Latour, Michael They Learn from Experience
Market Research and Innovation
2009 Lauga, Dominique Oli; Ofek, Eli Strategy in a Duopoly
Emotional Persuasion: When the Valence
versus the Resource Demands of
Emotions Influence Consumers'
2009 Lau-Gesk, Loraine; Meyers-Levy, JoAttitudes
Understanding Consumer Evaluations of
2005 Lau-Gesk, Loraine
Mixed Affective Experiences
2009 Lautman, Martin R.; Pauwels, Koen Metrics That Matter
"Does Anyone Really Know If Online Ad
2010 Lavrakas, Paul J.; Mane, Sherrill; LaCampaigns Are Working?"
Libraries in a Bind: Ownership Versus
2002 Lawson, Robert; Lawson, Patricia Access
Executive Insights: Global Marketing
Management: At the Dawn of the New
2000 Lazer, William; Shaw, Eric H.
Millennium
Collaboration between sales and

marketing, market orientation and
business performance in business-to2009 Le Meunier-FitzHugh, Kenneth; Lanebusiness organisations
Brand Equity Implications of Joint
2005 Lebar, Ed; Buehler, Phil; Keller, Ke Branding Programs
Study Abroad: Perspectives and
Experiences From Business Schools
Advances in International Marketing, Vol.
2005 LeBlanc, Eric; Cunningham, Peggy 13
Branding Alters Attitude Functions and
Reduces the Advantage of Function2010 LeBoeuf, Robyn A; Simmons, Josep Matching Persuasive Appeals
Discount Rates for Time Versus Dates:
The Sensitivity of Discounting to Time2006 LeBoeuf, Robyn A.
Interval Description
Consequence-Cause Matching: Looking
to the Consequences of Events to Infer
2012 LeBOEUF, Robyn A.; Norton, Michael
Their Causes
Narrow Focusing: Why the Relative
Position of a Good in Its Category
2005 Leclerc, France; Hsee, Christopher Matters More Than It Should
Value from Regulatory Construal Fit: The
Persuasive Impact of Fit between
Consumer Goals and Message
2010 Lee, Angela Y.; Keller, Punam AnandConcreteness
The Effect of Conceptual and Perceptual
Fluency on Brand Evaluation
Fear, Social Projection, and Financial
2011 Lee, Chan Jean; Andrade, Eduardo Decision Making
Interpersonal Relationships and
Preferences for Mood-Congruency in
2013 Lee, Chan Jean; Andrade, Eduardo B
Aesthetic Experiences
2004 Lee, Angela Y.; Labroo, Aparna A.
2005 Lee, Don Y.; Dawes, Philip L.
Guanxi, Trust, and Long-Term Orientation

in Chinese Business Markets
Conceptualization and Measurement of

Multidimensionality of Integrated
2007 Lee, Dong Hwan; Park, Chan Wook Marketing Communications
Importers' Benevolence Toward Their
2004 Lee, Dong-Jin; Sirgy, M. Joseph; B Foreign Export Suppliers
Disposition Effects and Underlying
2008 Lee, Hyun-Jung; Park, Jongwon; Lee,
Mechanisms in E-Trading of Stocks
2012 Lee, Jaehoon; Shrum, L. J.
Conspicuous Consumption versus

Charitable Behavior in Response to
Social Exclusion: A Differential Needs
Explanation
Relationships among Information Search

Activities When Shopping for a Credit
2000 Lee, Jinkook; Hogarth, Jeanne M. Card
Limitations of Combining Hispanics and
African Americans for Analysis of Credit
2012 Lee, Jonghee; Hanna, Sherman D. Problems
2011 Lee,
2008 Lee,
2014 Lee,
2000 Lee,
The Alignment of Contract Terms for

Knowledge-Creating and KnowledgeJongkuk
Appropriating Relationship Portfolios
The Impact of Celebrity-Product
Incongruence on the Effectiveness of
Jung-Gyo; Thorson, Esther
Product Endorsement
The Effect of Price on Preference
Kelly Kiyeon; Min Zhao
Consistency Over Time
Strategic management of grey
Khai S.; Lim, Guan H.; Tan, Soomarketing
Generic marketing strategies for small

and medium-sized enterprises
conceptual framework and examples
2001 Lee, Khai Sheang; Lim, Guan Hua; from Asia
Professor of marketing at the Arizona
State University, W. P. Carey School of
2011 Lee, Kyoungmi; Kim, Hakkyun; VohsBusiness, Tempe AZ
Can McDonald's Food Ever Be
Considered Healthful? Metacognitive
Experiences Affect the Perceived
2009 Lee, Kyoungmi; Shavitt, Sharon
Understanding of a Brand
In Search of Homo Economicus:
Cognitive Noise and the Role of Emotion
2009 Lee, Leonard; Amir, On; Ariely, Danin Preference Consistency
Shopping Goals, Goal Concreteness, and
Conditional Promotions
Disambiguating the Role of Ambiguity in
Perceptual Assimilation and Contrast
2010 Lee, Michelle P.; Suk, Kwanho
Effects
Playing With Food: Content Analysis of
2009 Lee, Mira; Yoonhyeung Choi; Quilliam
Food Advergames
2006 Lee, Leonard; Ariely, Dan
Knowledge Transfer Between

Multinational Corporations'
Headquarters and Their Subsidiaries:
Influences on and Implications for New
2008 Lee, Ruby P; Chen, Qimei; Kim, DaeProduct Outcomes
In Search of Platforms to Increase
Market Responsiveness: Evidence from
2009 Lee, Ruby P; Chen, Qimei; Lu, Xio Foreign Subsidiaries
2012 Lee, Ruby P; Zhou, Kevin Zheng
Is Product Imitation Good for Firm

Performance? An Examination of Product
Imitation Types and Contingency Factors
Extending the Environment-StrategyPerformance Framework: The Roles of

Multinational Corporation Network
Strength, Market Responsiveness, and
2010 Lee, Ruby P
Product Innovation
Zapping Behavior during Commercial
2001 Lee, Ruby P. W.; Ching Bui Tse, AlanBreaks.
The integrated effects of
marketoriented culture and
2006 Lee, Sungho; Yoon, SungJoon; marketing strategy on firm performance
US Retirement Financial Services
Advertising's Financial Information
Provisions, Communication Strategies
2011 Lee, Taejun (david); Haley, Eric; Y and Judgmental Heuristic Cues
The Interplay between Advertising
Disclosures and Financial Knowledge in
2012 Lee, Taejun (david); Yun, Tai Woong;Mutual Fund Investment Decisions
Automated Marketing Research Using
2011 Lee, Thomas Y; BradLow, Eric T
Online Customer Reviews
When Good Cheer Goes Unrequited:
How Emotional Receptivity Affects
2010 Lee, Yih Hwai; Ching Lim, Elison Ai Evaluation of Expressed Emotion
When Uncertainty Brings Pleasure: The
Role of Prospect Imageability and Mental
2009 Lee, Yih Hwai; Qiu, Cheng
Imagery
Cross-category demand effects of price
2012 Leeflang, Peter; Parreo-Selva, Jopromotions
Next-Generation Mobile Marketing: How
Young Consumers React to Bluetooth2009 Leek, Sheena; Christodoulides, Ge Enabled Advertising
The relative importance of the brand of
music festivals: a customer equity
2010 Leenders, Mark A. A. M.
perspective
The Structure of Survey-Based Brand
2008 Lehmann, Donald R; Keller, Kevin La
Metrics
2011 Lehmann, Donald R; McAlister, Leigh
Sophistication in Research in Marketing
Spontaneous visualization and concept
2007 Lehmann, Donald R.; Stuart, Jennifeevaluation
Journal Evolution and the Development
2005 Lehmann, Donald R.
of Marketing
The Consumer Quest for Authenticity:
The Multiplicity of Meanings Within the
2006 Leigh, Thomas W.; Peters, Cara; Sh MG Subculture of Consumption
2009 Lekakos, George
It's Personal
Are All Units Created Equal? The Effect
2013 Lembregts, Christophe; Pandelaereof Default Units on Product Evaluations
Customer experience quality: an

exploration in business and consumer
2011 Lemke, Fred; Clark, Moira; Wilson, contexts using repertory grid technique
Bagging and Boosting Classification
2006 Lemmens, Aurlie; Croux, Christ Trees to Predict Churn
2010 Lemmetyinen, Arja; Go, Frank M.
Building a brand identity in a network of

Cruise Baltic's destinations: A multiauthoring approach
Dynamic Customer Relationship

Management: Incorporating Future
Considerations into the Service
2002 Lemon, Katherine N.; White, TiffanyRetention Decision
2006 Len Tiu Wright; Heaton, Simon
Fair Trade marketing: an exploration

through qualitative research
Practices and Performance of Small

2009 Lenartowicz, Tomasz; Balasubraman
Retail Stores in Developing Economies
The Value of Informative Priors in
Bayesian Inference with Sparse Data
No Pet Left Behind: Accommodating Pets
2007 Leonard, Hillary A; Scammon, Debrin Emergency Planning
2006 Leong, Susanna H. S.; Lwin, May O.;Marketing and the Law
'Greening' the marketing mix: do firms
2013 Leonidou, Constantinos; Katsikeas, do it and does it pay off?
2009 Lenk, Peter; Orme, Bryan
National Export-Promotion Programs as

Drivers of Organizational Resources and
Capabilities: Effects on Strategy,
Competitive Advantage, and
2011 Leonidou, Leonidas C; PalihawadanPerformance
Antecedents and Consequences of an
Eco-Friendly Export Marketing Strategy:
The Moderating Role of Foreign Public
2013 Leonidou, Leonidas C.; Katsikeas, CConcern and Competitive Intensity
Executive Insights: Building Successful
Export Business Relationships: A
2002 Leonidou, Leonidas C.; Katsikeas, CBehavioral Perspective
Antecedents and Outcomes of ExporterImporter Relationship Quality: Synthesis,
Meta-Analysis, and Directions for Further
2014 Leonidou, Leonidas C.; Samiee, Saee
Research
Comprehension of Warnings and
2001 Lepkowska-White, Elzbieta; ParsonsResulting Attitudes
2006 Lerouge, Davy; Warlop, Luk
Why It Is So Hard to Predict Our

Partner's Product Preferences: The Effect
of Target Familiarity on Prediction
Accuracy
Evaluating the Benefits of Distraction on

Product Evaluations: The Mind-Set Effect
Towards a conceptual model for
2010 Leslie, Thomas W. K.; McNeill, Lisa franchise perceptual equity
Academic papers 2 +2 =5? A framework
focusing co-branding to leverage a
2003 Leuthesser, Lance; Kohli, Chiranjeebrand
Motivational Compatibility and Choice
2010 Levav, Jonathan; Kivetz, Ran; Cho, Conflict
Emotional Accounting: How Feelings
About Money Influence Consumer
2009 Levav, Jonathan; Mcgraw, A. Peter Choice
The Effect of Ordering Decisions by
2012 Levav, Jonathan; Reinholtz, Nicholas
Choice-Set Size on Consumer Search
2009 Levav, Jonathan; Zhu, Rui (juliet) Seeking Freedom through Variety
2009 Lerouge, Davy
2001 Levin, Nissan; Zahavi, Jacob

2001 Levin, Nissan; Zahavi, Jacob
2009 Levy, Marian; Royne, Marla B.
2000 Levy, Michael; Grewal, Dhruv
2001 Levy, Michael; Grewal, Dhruv
2012 Levy, Sidney J.
2001 Lewin, Jeffrey E.
Predictive Modeling Using Segmentation

The Economics of Selection of Mail
Orders
The Impact of Consumers Health
Literacy on Public Health
Supply Chain Management in a
Networked Economy
Passing the Baton
Marketing management and marketing
research
The Effects of Downsizing on
Organizational Buying Behavior: An
Empirical Investigation
An Empirical Study of the Impact of

Nonlinear Shipping and Handling Fees
on Purchase Incidence and Expenditure
2006 Lewis, Michael; Singh, Vishal; Fay, Decisions
The Influence of Loyalty Programs and
Short-Term Promotions on Customer
2004 Lewis, Michael
Retention
Incorporating Strategic Consumer
2005 Lewis, Michael
Behavior into Customer Valuation
Customer Acquisition Promotions and
2006 Lewis, Michael
Customer Asset Value
Individual Team Incentives and
Managing Competitive Balance in Sports
Leagues: An Empirical Analysis of Major
2008 Lewis, Michael
League Baseball
Social Media Survey of Marketing
2014 Lewis, Stephen A.; Messina, Michael
Students
2002 Lexchin, Joel; Mintzes, Barbara
Prescription Drugs: The Evidence Says
No
2008 Li, Caroline Bingxin; Li, Julie Juan
Achieving Superior Financial

Performance in China: Differentiation,
Cost Leadership, or Both?
Attributing Conversions in a
Multichannel Online Marketing
Environment: An Empirical Model and a
2014 Li, Hongshuang (alice); Kannan, P. Field Experiment
Internet Auction Features as Quality
2009 Li, Shibo; Srinivasan, Kannan; Sun Signals
Cross-Selling the Right Product to the
2011 Li, Shibo; Sun, Baohong; MontgomeRight Customer at the Right Time
Cross-Selling Sequentially Ordered
Products: An Application to Consumer
2005 Li, Shibo; Sun, Baohong; Wilcox, RoBanking Services
Voluntary Quality Disclosure and Market
2009 Liang Guo; Ying Zhao
Interaction
The Benefits of Downstream Information
2009 Liang Guo
Acquisition
Symbolic Value of Foreign Products in
2003 Lianxi Zhou; Hui, Michael K.
the People's Republic of China
Non-local or local brands? A multi-level
investigation into confidence in brand
origin identification and its strategic
2010 Lianxi Zhou; Zhiyong Yang; Hui, Micimplications
2009 Libai, Barak; Muller, Eitan; Peres, The Diffusion of Services
The Role of Within-Brand and CrossBrand Communications in Competitive
2009 Libai, Barak; Muller, Eitan; Peres, Growth
Decomposing the Value of Word-ofMouth Seeding Programs: Acceleration
2013 Libai, Barak; Muller, Eitan; Peres, Versus Expansion
On the Trait Antecedents and Outcomes
of Service Worker Job Resourcefulness: A
2003 Licata, Jane W.; Mowen, John C.; Har
Hierarchical Model Approach
Place-product or place narrative(s)?
Perspectives in the Marketing of Tourism
2008 Lichrou, Maria; O'Malley, Lisa; Patt Destinations
Choice Menus for Mass Customization:
An Experimental Approach for Analyzing
Customer Demand with an Application
2001 Liechty, John; Ramaswamy, Venkatto a Web-Based Information Service
Dynamic Models Incorporating Individual
Heterogeneity: Utility Evolution in
2005 Liechty, John C.; Fong, Duncan K. Conjoint Analysis
Bridging the Academic-Practitioner

Divide in Marketing Decision Models
Marketing Management Support
Systems: Principles, Tools and
2001 Lilien, Gary L.
Implementation
Designing Sales Contests: Does the
2009 Lim, Noah; Ahearne, Michael J; Ha Prize Structure Matter?
When Do Group Incentives for
2014 Lim, Noah; Hua Chen
Salespeople Work?
Designing Price Contracts for Boundedly
Rational Customers: Does the Number
2007 Lim, Noah; Teck-Hua Ho
of Blocks Matter?
Social Loss Aversion and Optimal
2010 Lim, Noah
Contest Design
2011 Lilien, Gary L
Sales margin and margin capitalization

rates: linking marketing activities to
2011 Lim, Steve; Lusch, Robert
shareholder value
Package Design as a Communications
Vehicle in Cross-Cultural Values
2009 Limon, Yonca; Kahle, Lynn R; Orth, Shopping
Developing a scale to measure the
2008 Lin, Aleck; Gregor, Shirley; Ewing, enjoyment of Web experiences
Predicting Webcasting Adoption via
Personal Innovativeness and Perceived
2006 Lin, Carolyn A.
Utilities
Do the Crime, Always Do the Time?
Insights into Consumer-to-Consumer
2013 Lin, Lily; Dahl, Darren W.; Argo, Jenn
Punishment Decisions
Using the Survey of Consumer Finances:
Some Methodological Considerations
2007 Lindamood, Suzanne; Hanna, Sherm
and Issues
2004 Lindsay, Marsha
Achieving profitable growth through

more effective new product launches
Retrieval Disruption in Collaborative

2007 Lindsey, Charles D.; Krishnan, H. S Groups due to Brand Cues
Imperfect Information: The Persistence
2006 Lindsey-Mullikin, Joan; Grewal, Dhr of Price Dispersion on the Web
Corporate branding and the Web: A
2001 Lindstrom, Martin
global/local challenge
The impact of internal and external
2009 Lings, Ian N.; Greenley, Gordon E. market orientations on firm performance
Identity Theft Legislation: The Fair and
Accurate Credit Transactions Act of 2003
2004 Linnhoff, Stefan; Langenderfer, Jeffand the Road Not Taken
Mindful pricing: transforming
organizations through value-based
2012 Liozu, Stephan M.; Hinterhuber, And
pricing
2007 Lipner, William E.
The Future of Online Market Research

The Power of "Like": How Brands Reach
(and Influence) Fans Through Social2012 Lipsman, Andrew; Mud, Graham; Ric
Media Marketing
The Bright Side of Impulse: Depletion
Heightens Self-Protective Behavior in
2014 Lisjak, Monika; Lee, Angela Y.
the Face of Danger
Fragile Enhancement of Attitudes and
Intentions Following Difficult Decisions
Leaving Welfare: Independence or
2000 Litt, Jacquelyn; Gaddis, Barbara J.; Continued Vulnerability?
The History of the Marketing College Is a
2001 Little, John D. C.
Work in Progress
2010 Litt, Ab; Tormala, Zakary L.
2014 Little, Joseph P.; Singh, Nitish
An Exploratory Study of Anglo-American

Consumer Animosity Toward the Use of
the Spanish Language
2000 Lituchy, Terri R.; Rail, Anny
Bed and Breakfasts, Small Inns, and the

Internet: The Impact of Technology on
the Globalization of Small Businesses
2014 Liu, Annie H.; Gao, Hongzhi
Examining Rela tional Risk Typologies for

Guanxi Boundary Spanners: Applying
Social Penetra tion Theory to Guanxi
Brokering
2007 Liu, De; Geng, Xianjun; Whinston, Optimal Design of Consumer Contests
Dynamics of Pricing in the Video Game
Console Market: Skimming or
2010 Liu, Hongju
Penetration?
Effects of Messiness on Preferences for
2012 Liu, Jia (elke); Smeesters, Dirk; Tr Simplicity
Have You Seen the News Today? The
Effect of Death-Related Media Contexts
2010 Liu, Jia (Elke); Smeesters, Dirk
on Brand Preferences
The Happiness of Giving: The Time-Ask
2008 Liu, Wendy; Aaker, Jennifer
Effect
Focusing on Desirability: The Effect of
Decision Interruption and Suspension on
2008 Liu, Wendy
Preferences
2004 Liu, Yong; Weinberg, Charles B.
Are Nonprofits Unfair Competitors for

Businesses? An Analytical Approach
2008 Liu, Yuping; Pearson, Yvette E
Direct-to-Consumer Marketing of
Predictive Medical Genetic Tests:
Assessment of Current Practices and
Policy Recommendations
2009 Liu, Yuping; Yang, Rong
Competing Loyalty Programs: Impact of

Market Saturation, Market Share, and
Category Expandability
2007 Liu, Yuping
The Long-Term Impact of Loyalty

Programs on Consumer Purchase
Behavior and Loyalty
Not All Repeat Customers Are the Same:

Designing Effective Cross-Selling
Promotion on the Basis of Attitudinal
2013 Liu-Thompkins, Yuping; Tam, Leona Loyalty and Habit
Qualitative Market Research: A
2002 Livingston, Sharon
Comprehensive Guide
2006 Liyuan Wei
Making Sense of These Million-Dollar

Babies--Rationale Behind Superstar
Profit Participation Contracts
Animals, archetypes, and advertising

(A ): The theory and the practice of
2013 Lloyd, Stephen; Woodside, Arch G. customer brand symbolism
How to Attract Customers by Giving
2007 Lo, Alison K.C; Lynch, John G; Stael Them the Short End of the Stick
The Incentive and Selection Roles of
2011 Lo, Desmond (Ho-Fu); Ghosh, Mrinal
Sales Force Compensation Contracts
2001 Lockett, Andy; Blackman, Ian
Strategies for building a customer base

on the Internet: symbiotic marketing
Sequence Matters: A More Effective Way

2005 Loda, Marsha D.; Coleman, Barbarato Use Advertising and Publicity
Success and failure: The brand stories of
2002 Lodge, Creenagh
two countries
Another Reason Academics and
Practitioners Should Communicate More
A Business School Should Combine
Academic Research and Its Application
2005 Lodish, Leonard M.
to the Real World
The Repetition-Break Plot Structure
Makes Effective Television
2011 Loewenstein, Jeffrey; Raghunathan,Advertisements
2011 Logan, Kelty
Hulu.com or NBC?
Consumer buying behavior on the
2000 Lohse, Gerald L.; Bellman, Steven Internet: Findings from panel data
The Impact of Content and Design
Elements on Banner Advertising Click2003 Lohtia, Ritu; Donthu, Naveen; Her through Rates
Consumer Self-Confidence in Searching
2009 Loibl, Czilia; Soo Hyun Cho; Diekfor Information
2007 Lodish, Leonard M
2006 Lomax, Wendy; Mador, Martha
Corporate re-branding: From normative

models to knowledge management
Marketing, total quality management

2000 Longbottom, David; Mayer, Richardand benchmarking: exploring the divide
The effect on brand management when

a business migrates onto the internet: A
2004 Loosley, Roger; Richards, Stuart; G legal perspective
The Moderating Role of Perceived
Behavior--Outcome Covariation on
2004 Loroz, Peggy Sue; Lichtenstein, DonConsumer Estimates of Health Risk
Management consultancies as brands:
Can David learn from Goliath?
Exploring the Effectiveness of
Advertising in the ABC.com Full Episode
2008 Loughney, Mark; Eichholz, Martin; Player
Explaining the Endowment Effect
through Ownership: The Role of Identity,
2013 Loughran Dommer, Sara; SwaminatGender, and Self-Threat
2002 Lory, Marta; McCalman, James
Enhanced GM Foods: Are Consumers

Ready to Pay for the Potential Benefits
2005 Loureiro, Maria L.; Bugbee, Marcia of Biotechnology?
Will Consumers Pay a Premium for Eco2002 Loureiro, Maria L.; McCluskey, Jill labled Apples?
Negative Returns on Positive Emotions:
The Influence of Pride and SelfRegulatory Goals on Repurchase
2005 Louro, Maria J.; Pieters, Rik; Zeele Decisions
Designing Discrete Choice Experiments:
2008 Louviere, Jordan J.; Islam, Towhidu Do Optimal Designs Come at a Price?
What If Consumer Experiments Impact
Variances as well as Means? Response
2001 Louviere, Jordan J.
Variability as a Behavioral Phenomenon
Still Preoccupied with 1995: The Need to
Belong and Preference for Nostalgic
2010 Loveland, Katherine E.; Smeesters,Products
How Does Financial Performance Affect
Marketing? Studying the MarketingFinance Relationship From a Dynamic
2005 Lovett, Mitchell J.; MacDonald, JasoPerspective
2000 Low, George S.
Factors Affecting the Use of Information

in the Evaluation of Marketing
Communications Productivity
Correlates of Integrated Marketing
Communications
2006 Low, Will; Davenport, Eileen
Mainstreaming fair trade: adoption,

assimilation, appropriation
2001 Low, George S.; Mohr, Jakki J.
2014 Lowe, Michael L.; Haws, Kelly L.

2007 Lowrey, Tina M.; Shrum, L. J.
(Im)moral Support: The Social Outcomes

of Parallel Self-Control Decisions
Phonetic Symbolism and Brand Name
Preference
Television Audience Satisfaction

Antecedents and Consequences
Forecasting Marketing-Mix
2010 Luan, Y. Jackie; Sudhir, K
Responsiveness for New Products
How Much Do You Like It? WithinAlternative Conflict and Subjective
2003 Luce, Mary Frances; Jia, Jianmin; Fi Confidence in Consumer Judgments
The Sustainability Liability: Potential
Negative Effects of Ethicality on Product
2010 Luchs, Michael G.; Naylor, RebeccaPreference
2007 Lu, Xiaoling; Lo, Hing-Po
More Than Words: The Influence of

Affective Content and Linguistic Style
Matches in Online Reviews on
2013 Ludwig, Stephan; de Ruyter, Ko; Fr Conversion Rates
Consumer Identity Work as Moral
Protagonism: How Myth and Ideology
Animate a Brand-Mediated Moral
2010 Luedicke, Marius K.; Thompson, Crai
Conflict
The Effect of Market Orientation on
2000 Lukas, Bryan A.; Ferrell, O. C.
Product Innovation
Why Do Customers Get More Than They
Need? How Organizational Culture
2013 Lukas, Bryan A.; Whitwell, Gregory Shapes
J
Product Capability Decisions
Structural Constraints in Code-Switched
2005 Luna, David; Lerman, Dawn; Peracch
Advertising
Cross-Cultural and Cognitive Aspects of
2002 Luna, David; Peracchio, Laura A.; de
Web
Juan,
Site
Mar
Navigation
a D.
Moderators of Language Effects in
Advertising to Bilinguals: A
2001 Luna, David; Peracchio, Laura A. Psycholinguistic Approach
Advertising to Bilingual Consumers: The
Impact of Code-Switching on Persuasion
Culture's Impact on the Importance of
Fairness in Interorganizational
2013 Lund, Donald J.; Scheer, Lisa K.; KozRelationships
Telecommunications Consumers: A
2013 Lunn, Peter D.
Behavioral Economic Analysis
2005 Luna, David; Peracchio, Laura A.
Recovering Hidden Buyer-Seller

Relationship States to Measure the
Return on Marketing Investment in
2013 Luo, Anita; Kumar, V.
Business-to- Business Markets
Dilution and Enhancement of Celebrity
Brands Through Sequential Movie
2010 Luo, Lan; Chen, Xinlei (Jack); Han, Releases
Incorporating Subjective Characteristics
2008 Luo, Lan; Kannan, P. K.; Ratchford, in Product Design and Evaluations
Product Line Design for Consumer
Durables: An Integrated Marketing and
2011 Luo, Lan
Engineering Approach
Corporate Social Responsibility,

2006 Luo, Xueming; Bhattacharya, C.b Customer Satisfaction, and Market Value
The Debate over Doing Good: Corporate
Social Performance, Strategic Marketing
2009 Luo, Xueming; Bhattacharya, C.b Levers, and Firm-Idiosyncratic Risk
2006 Luo, Xueming; Donthu, Naveen
Marketing's Credibility: A Longitudinal

Investigation of Marketing
Communication Productivity and
Shareholder Value
Customer Satisfaction, Analyst Stock

2010 Luo, Xueming; Homburg, Christian;Recommendations, and Firm Value
Neglected Outcomes of Customer
2007 Luo, Xueming; Homburg, Christian Satisfaction
Satisfaction, Complaint, and the Stock
2008 Luo, Xueming; Homburg, Christian Value Gap
Does advertising spending really work?
The intermediate role of analysts in the
2012 Luo, Xueming; Jong, Pieter
impact of advertising on firm value
The Impact of Brand Rating Dispersion
2013 Luo, Xueming; Raithel, Sascha; Wil on Firm Value
Working with Rivals: The Impact of
Competitor Alliances on Financial
2007 Luo, Xueming; Rindfleisch, Aric; Ts Performance.
Globalization, Marketing Resources, and
2005 Luo, Xueming; Sivakumar, K.; Liu, Performance: Evidence From China
Cross-Functional "Coopetition": The
Simultaneous Role of Cooperation and
2006 Luo, Xueming; Slotegraaf, RebeccaCompetition
J
Within Firms
Consumer Negative Voice and Firm2007 Luo, Xueming
Idiosyncratic Stock Returns
When Marketing Strategy First Meets
Wall Street: Marketing Spendings and
2008 Luo, Xueming
Firms' Initial Public Offerings
Product competitiveness and beating
2010 Luo, Xueming
analyst earnings target
Visual Representation: Implications for
2007 Lurie, Nicholas H.; Mason, CharlotteDecision Making
Decision Making in Information-Rich
Environments: The Role of Information
2004 Lurie, Nicholas H.
Structure
New Resources for Behavioral
2006 Lurie, Nicholas H.
Researchers and Students
2006 Lury, Giles
The king is dead, long live the king
2010 Lusardi, Annamaria; Mitchell, OliviaFinancial Literacy among the Young
2010 Lusch, Robert; Vargo, Stephen; TanService, value networks and learning
Marketing's Evolving Identity: Defining

Our Future
Protecting relational assets: a pre and
post field study of a horizontal business
2011 Lusch, Robert F.; Brown, James R.; combination
A General Theory of Competition:
Resources, Competences, Productivity,
2000 Lusch, Robert F.; Clark, Terry
Economic Growth
Evolving service for a complex, resilient,
2012 Lusch, Robert F.; Spohrer, James C. and sustainable world
2011 Lutz, Richard J
Marketing Scholarship 2.0
2007 Lusch, Robert F
Consumer online privacy concerns and

responses: a power-responsibility
2007 Lwin, May; Wirtz, Jochen; Williams, equilibrium perspective
Social Marketing Initiatives: National
Kidney Foundation's Organ Donation
2002 Lwin, May O.; Williams, Jerome D.; Programs in Singapore
Promises, Promises: How Consumers
Respond to Warranties in Internet
2006 Lwin, May O.; Williams, Jerome D. Retailing
The power of emotion: Brand
communication in business-to-business
2004 Lynch, Joanne
markets
Introduction to the Journal of Marketing

Research Special Interdisciplinary Issue
2011 Lynch, John G
on Consumer Financial Decision Making
Wine Online: Search Costs Affect
Competition on Price, Quality, and
2000 Lynch Jr., John G.; Ariely, Dan
Distribution
When Do You Want It? Time, Decisions,
2006 Lynch Jr., John G.; Zauberman, Gal and Public Policy
Accessibility-Diagnosticity and the
Multiple Pathway Anchoring and
2006 Lynch JR., John G.
Adjustment Model
Gender Differences in Debt Repayment
2006 Lyons, Angela C.; Fisher, Jonathan Problems after Divorce
Potential and Pitfalls of Applying Theory
2008 Lyons, Angela C.; Neelakantan, Urvto the Practice of Financial Education
Are We Making the Grade? A National
Overview of Financial Education and
2006 Lyons, Angela C.; Palmer, Lance; Jay
Program Evaluation
Whats in a Score? Differences in
Consumers Credit Knowledge Using
2007 Lyons, Angela C.; Rachlis, Mitchell; OLS and Quantile Regressions
How Credit Access Has Changed Over
2003 Lyons, Angela C.
Time for U.S. Households
A Profile of Financially At-Risk College

Students
An Empirical Investigation of the Impact
of Gasoline Prices on Grocery Shopping
2011 Ma, Yu; Ailawadi, Kusum L; Gauri, Behavior
2004 Lyons, Angela C.
2011 Ma, Zhenfeng; Dub, Laurette
Process and Outcome Interdependency

in Frontline Service Encounters
Applying Sun Tzu's terrain and ground to

2005 MacDonald, Jason B.; Neupert, Kentthe study of marketing strategy
The Determinants of Pre- and
Postpromotion Dips in Sales of
2004 Mac, Sandrine; Neslin, Scott A. Frequently Purchased Goods
Smoking Cessation: A Model of Planned
vs. Actual Behavior for Time2007 Machado, Fernando S.; Sinha, RajivInconsistent Consumers
The Researcher as a Consumer of
Scientific Publications: How Do NameOrdering Conventions Affect Inferences
2009 Maciejovsky, Boris; Budescu, DavidAbout Contribution Credits?
The Disciplinary Status of Consumer
Behavior: A Sociology of Science
2010 Macinnis, Deborah J.; Folkes, Valeri Perspective on Key Controversies
2003 MacInnis, Debbie

2011 MacInnis, Deborah J
Responsibilities of a Good Reviewer:

Lessons Learned From Kindergarten
A Framework for Conceptual
Contributions in Marketing
The Concept of Hope and Its Relevance

2005 MacInnis, Deborah J.; de Mello, Gusto Product Evaluation and Choice
Transformational and Transactional
Leadership and Salesperson
2001 Mackenzie, Scott B.; Podsakoff, PhilPerformance
Opportunities for Improving Consumer
Research through Latent Variable
2001 Mackenzie, Scott B.
Structural Equation Modeling
The Dangers of Poor Construct
2003 MacKenzie, Scott B.
Conceptualization
The Center Cannot Hold: Consuming the
2005 Maclaran, Pauline; Brown, Stephen Utopian Marketplace
'Right Side Up--Building Brands in the
2002 Macrae, Chris; Handby, Terry; DinniAge of the Organised Consumer
2001 Macrae, Chris
Brand Manners (Book)
2002 Macrae, Chris
'The committed enterprise'
2003 Macrae, Chris
'Brand new thinking' (Book)
2006 Macrae, Chris
Net destiny global brand hell unless

communications practitioners value risk
more transparently
Global Product Quality and Corporate

Social Responsibility Perceptions: A
2012 Madden, Thomas J; Roth, Martin S; Cross-National
D
Study of Halo Effects
Brands Matter: An Empirical
Demonstration of the Creation of
2006 Madden, Thomas J.; Fehle, Frank; F Shareholder Value Through Branding
Managing Images in Different Cultures:
A Cross-National Study of Color
2000 Madden, Thomas J.; Hewett, Kelly; R
Meanings and Preferences
2008 Maglio, Paul P.; Spohrer, Jim
Fundamentals of service science
The Spillover Effects of Prototype Brand
Transgressions on Country Image and
2014 Magnusson, Peter; Krishnan, VijaykRelated Brands
Order-of-Entry Effects for Service Firms
in Developing Markets: An Examination
2009 Magnusson, Peter; Westjohn, Stanfo
of Multinational Advertising Agencies
The Role of Cultural Intelligence in
Marketing Adaptation and Export
2013 Magnusson, Peter; Westjohn, Stanfo
Performance
The Incomplete Autobiography of an
2005 Mahajan, Vijay; Clark, Terry
Immigrant Marketing Professor
The Dot.com Retail Failures of 2000:
2002 Mahajan, Vijay; Srinivasan, Raji; WiWere There Any Winners?
Tasting the Tea After a 15-Year Brew:
Editorial Reflections on the 1995-1997
2014 Mahajan, Vijay; Venkatesh, R.
Years
Racial Stereotypes in Children's
2008 Maher, Jill K.; Herbst, Kenneth C.; Television Commercials
Nation Equity: Incidental Emotions in
2006 Maheswaran, Durairaj; Yi Chen, Ca Country-of-Origin Effects
2004 Maignan, Isabelle; Ferrell, O. C.
Corporate Social Responsibility and

Marketing: An Integrative Framework
Stakeholder orientation: development

and testing of a framework for socially
2011 Maignan, Isabelle; Gonzalez-Padron,
responsible marketing
Multiple Routes to Self- Versus Other2011 Maimaran, Michal; Simonson, ItamaExpression in Consumer Choice
Circles, Squares, and Choice: The Effect
of Shape Arrays on Uniqueness and
2008 Maimaran, Michal; Wheeler, S. ChriVariety Seeking
2011 Mak, Angela K. Y.

2003 Makela, Carole J.
An identity-centered approach to place

branding: Case of industry partners'
evaluation of Iowa's destination image
Challenges of Material Sufficiency
Emotional Brand Attachment and Brand

Personality: The Relative Importance of
2011 Malr, Lucia; Krohmer, Harley; Hothe Actual and the Ideal Self
Implementing an intended brand
2012 Malr, Lucia; Nyffenegger, Bettin personality: a dyadic perspective
Parity Product Features Can Enhance or
Dilute Brand Evaluation: The Influence
of Goal Orientation and Presentation
2009 Malaviya, Prashant; Sternthal, Bria Format
2007 Malaviya, Prashant
The Moderating Influence of Advertising

Context on Ad Repetition Effects: The
Role of Amount and Type of Elaboration
Internationalization and Entry Modes: A

Multitheoretical Framework and
2003 Malhotra, Naresh K.; Ulgado, Franc Research Propositions
2006 Malkoc, Selin A; Zauberman, Gal
Deferring Versus Expediting

Consumption: The Effect of Outcome
Concreteness on Sensitivity to Time
Horizon
2000 Maloney, John C.
Curiosity versus Disbelief in Advertising

What makes strategy making across the
sales-marketing interface more
2009 Malshe, Avinash; Sohi, Ravipreet S.successful?
Strategic sales organizations:
transformation challenges and
facilitators within the sales-marketing
2009 Malshe, Avinash
interface
Can We Perdict Customer Lifetime
2005 Malthouse, Edward C.; Blattberg, R Value?
Improving predictive scoring models
2008 Malthouse, Edward C.; Derenthal, Kithrough model aggregation
Handbook of Data Mining and
2003 Malthouse, Edward C.; Mulhern, Fran
Knowledge Discovery
Assessing the Performance of Direct
2001 Malthouse, Edward C.
Marketing Scoring Models
Performance-Based Variable Selection
2002 Malthouse, Edward C.
for Scoring Models
Reducing Marketing's Conflict With
Other Functions: The Differential Effects
2000 Maltz, Elliot; Kohli, Ajay K.
of Integrating Mechanisms
The effects of flexible firm orientations

on market information use: intended
2006 Maltz, Elliot; Menon, Anil; Wilcox, and unintended consequences
The Effect of Banner Advertising on
2006 Manchanda, Puneet; Dub, Jean-Pi
Internet Purchasing
Response Modeling with Nonrandom
2004 Manchanda, Puneet; Rossi, Peter E.Marketing-Mix Variables
The Role of Targeted Communication
2008 Manchanda, Puneet; Ying Xie; Younand Contagion in Product Adoption
Use of Food Labels as a Weight Loss
2010 Mandal, Bidisha
Behavior
When Web Pages Influence Choice:
Effects of Visual Primes on Experts and
2002 Mandel, Naomi; Johnson, Eric J.
Novices
The Effect of Making a Prediction about
the Outcome of a Consumption
Experience on the Enjoyment of That
2008 Mandel, Naomi; Nowlis, Stephen M.Experience
2008 Mandel, Naomi; Smeesters, Dirk
The Sweet Escape: Effects of Mortality

Salience on Consumption Quantities for
High- and Low- Self-Esteem Consumers
2003 Mandel, Naomi
Shifting Selves and Decision Making:

The Effects of Self-Construal Priming on
Consumer Risk-Taking
Risk, Trade, Recovery, and the

Consideration of Real Options: The
Imperative Coordination of Policy,
Marketing, and Finance in the Wake of
2007 Manfredo, Mark R; Shultz, Clifford J Catastrophe
The globalization of Tesla Motors: a
2012 Mangram, Myles Edwin
strategic marketing plan analysis
Price Endings, Left-Digit Effects, and
2009 Manning, Kenneth C.; Sprott, DavidChoice
Consumer Vulnerability and Credit Card
Knowledge Among Developmentally
2008 Mansfield, Phylis M.; Pinto, Mary BeDisabled Citizens
Cognitive Determinants of Consumers'
Time Perceptions: The Impact of
2003 Mantel, Susan Powell; Kellaris, JameResources Required and Available
Optimal Pricing Strategies for an
2006 Mantrala, Murali K; Seetharaman, P.Automotive Aftermarket Retailer
Uphill or Downhill? Locating the Firm on
2007 Mantrala, Murali K.; Naik, Prasad A.a Profit Function
2006 Marci, Carl D.

2010 Marck, Michael
A Biologically Based Measure of

Emotional Engagement: Context Matters
The luxury strategy
2009 Marcoux, Jean-Sbastien
Escaping the Gift Economy
Do Frontline Mechanisms Matter? Impact

of Quality and Productivity Orientations
on Unit Revenue, Efficiency, and
2008 Marinova, Detelina; Ye, Jun; Singh, Customer Satisfaction
2004 Marinova, Detelina
Actualizing Innovation Effort: The Impact

of Market Knowledge Diffusion in a
Dynamic System of Competition
Customer Migration Patterns: Evidence

2014 Mark, Tanya; Lemon, Katherine N.; from a North American Retailer
Does Choice Mean Freedom and Well2010 Markus, Hazel Rose; Schwartz, BarrBeing?
Endorsement Theory: How Consumers
2008 Marshall, Roger; Na, Woonbong; StaRelate to Celebrity Models
An Experimental Study of the Role of
Brand Strength in the Relationship
Between the Medium of Communication
2003 Marshall, Roger; WoonBong, Na
and Perceived Credibility of the Message
Application of a Model for the
2007 Martensen, Anne; Grnholdt, Lars;Effectiveness of Event Marketing
2010 Martin, Brett
Boosting your product's country of origin
A Stranger's Touch: Effects of Accidental

Interpersonal Touch on Consumer
2012 Martin, Brett a. S.
Evaluations and Shopping Time
Email Advertising: Exploratory Insights
2003 Martin, Brett A. S.; Van Durme, Joe from Finland
How do consumers react to physically
larger models? Effects of model body
size, weight control beliefs and product
type on evaluations and body
2010 Martin, Brett A. S.; Xavier, Robina perceptions
Using the Imagination: Consumer
Evoking and Thematizing of the
2004 Martin, Brett A. S.
Fantastic Imaginary
2006 Martin, Craig A.; Bush, Alan J.

2002 Martin, Drew; Herbig, Paul
Psychological Climate, Empowerment,

Leadership Style, and CustomerOriented Selling: An Analysis of the
Sales Manager-Salesperson Dyad
Marketing implications of Japan's socialcultural underpinnings
Branding Strategies, Marketing

Communication, and Perceived Brand
Meaning: The Transfer of Purposive,
Goal-Oriented Brand Meaning to Brand
2005 Martin, Ingrid M.; Stewart, David WExtensions
The Differential Impact of Goal

Congruency on Attitudes, Intentions,
2001 Martin, Ingrid M.; Stewart, David W.and the Transfer of Brand Equity
Institutional pressures and marketing
ethics initiatives: the focal role of
2011 Martin, Kelly; Johnson, Jean; Frenchorganizational identity
What's Yours Is Now Mine: Deviant
2013 Martin, Kelly D; Cullen, John B; Mar Consumption Through Acquisitive Crime
Unconscious mental processes in
consumer choice: Toward a new model
2011 Martin, Neale; Morich, Kyle
of consumer behavior
Internet Customer Acquisition Strategy
2003 Martnez-Jerez, F. Ass; Narayanan,
atV.g.;
Bankinter
Brem, Lisa
Branding Hrvatska--a mixed blessing
that might succeed: The advantage of
2002 Martinovic, Stjepo
being unrecognisable
2002 Mason, Charlotte

2003 Mason, Charlotte H.
Optimal Database Marketing: Strategy,

Development, and Data Mining
Tuscan Lifestyles: Assessing Customer
Lifetime Value
The Accuracy of Brand and Attribute

Judgments: The Role of Information
Relevancy, Product Experience, and
2001 Mason, Kevin; Jensen, Thomas; BurAttribute-Relationship Schemata
Does Health Status Matter? Examining
the Experiences of the Chronically Ill in
2002 Mason, Marlys J.; Scammon, Debra Medicaid
L
Managed Care
The Impact of Warnings, Disclaimers,
and Product Experience on
Consumers Perceptions of Dietary
2007 Mason, Marlys J.; Scammon, Debra Supplements
Health Claims and Disclaimers:
Extended Boundaries and Research
Opportunities in Consumer
2000 Mason, Marlys J.; Scammon, Debra Interpretation
Unintended Consequences of Health
Supplement Information Regulations:
The Importance of Recognizing
2011 Mason, Marlys J.; Scammon, Debra Consumer Motivations
More than the Words: Using Stance-Shift
Analysis to Identify Crucial Opinions and
2007 Mason, Peyton R.; Davis, Boyd H. Attitudes in Online Focus Groups
A longitudinal study of the effects of life
status changes on changes in consumer
2008 Mathur, Anil; Moschis, George P.; L preferences
Play, Flow, and the Online Search
2004 Mathwick, Charla; Rigdon, Edward Experience
Social Capital Production in a Virtual P3

2008 Mathwick, Charla; Wiertz, Caroline;Community
Understanding the Online Consumer: A
Typology of Online Relational Norms and
2002 Mathwick, Charla
Behavior
Experiential value: conceptualization,
measurement and application in the
catalog and Internet shopping
2001 Mathwicka, Charla; Malhotra, Nare environment
A Refinement and Validation of the
2000 Matsuno, Ken; Mentzer, John T.; RenMARKOR Scale
2005 Matta, Shashi; Folkes, Valerie S.
2005 Matthiesen, Insa
2001 Mattila, Anna S.; Wirtz, Jochen
Inferences about the Brand from

Counterstereotypical Service Providers
The 'HUGO BOSS' connection: Achieving
global brand consistency across
countries
Congruency of scent and music as a
driver of in-store evaluations and
behavior
2012 Mattsson, Jan
The Impact of Cognitive Inertia on

Postconsumption Evaluation Processes
Let marketers reclaim corporate
Cstrategy
Cstrategy
Cstrategy
Cstrategy
Cstrategy
True Marketing: A Value Based
Philosophy for Strategic Marketing
Strategy by Bottom-up Abstractions of
the Customer Interface
Developing a strategic abstraction tool
for service innovation
Strategic insights from mystery
shopping in B2B relationships
2010 Matusitz, Jonathan
Disneyland Paris: a case analysis

demonstrating how glocalization works
2003 Mattila, Anna S.

2006 Mattsson, Jan; Ramaseshan, Ram;
2008 Mattsson, Jan
2008 Mattsson, Jan
2010 Mattsson, Jan
Like more, look more. Look more, like

2007 Maughan, Lizzie; Gutnikov, Sergei; more: The evidence from eye-tracking
The Retail Value Chain: Linking
Employee Perceptions to Employee
Performance, Customer Evaluations, and
2008 Maxham III, James G.; Netemeyer, R
Store Performance
A Longitudinal Study of Complaining

Customers' Evaluations of Multiple
2002 Maxham III, James G.; Netemeyer, Service Failures and Recovery Efforts
Firms Reap What They Sow: The Effects
of Shared Values and Perceived
Organizational Justice on Customers'
2003 Maxham III, James G.; Netemeyer, Evaluations of Complaint Handling
Long-term brand development versus
short-term business targets: the impact
of price promotions on branded food
2012 Maxwell, Jonathan; Gilmore, Audreyproducts
2014 May, Frank; Monga, Ashwani
When Time Has a Will of Its Own, the

Powerless Don't Have the Will to Wait:
Anthropomorphism of Time Can
Decrease Patience
Greener Marketing: A Global Perspective

on Greening Marketing Practice
Cues of Credibility and Price
Performance of Life Insurance
2005 Mayer, Robert N.; Jisu Huh; Cude, BComparison Web Sites
2000 Mayer, Robert N.; Iyer, Easwar
Consumer Boycotts: Effecting Change

2000 Mayer, Robert N.; Kolodinsky, Jane Through the Marketplace and Media
2000 Mayer, Robert N.; Lee, Jinkook
Consumer Fraud: A Reference Handbook
2002 Mayer, Robert N.; Murphy, Patrick EEthics in Social Marketing
2002 Mayer, Robert N.
Slapping Down Dangerous Information

Measuring What Really Matters to
Consumers

2003 Mayer-Blackwell, Koshlan
The US Consumer Movement: A New Era

Amid Old Challenges* The US Consumer
Movement: A New Era Amid Old
Challenges
Nader: The Life of the Party
2003 Maynes, E. Scott
2004 Mayrhofer, Ulrike

2006 Mayzlin, Dina
Marketing -- One Consumer Disaster

International Market Entry: Does the
Home Country Affect Entry-Mode
Decisions?
Promotional Chat on the Internet
The Dishonesty of Honest People: A

2008 Mazar, Nina; Amir, On; Ariely, Dan Theory of Self-Concept Maintenance
Dishonesty in Everyday Life and Its
2006 Mazar, Nina; Ariely, Dan
Policy Implications
FTC v. Novartis: The Return of Corrective
2001 Mazis, Michael B.; Gundlach, Gregor
Advertising?
Achieving brand loyalty through

sponsorship: the role of fit and self2012 Mazodier, Marc; Merunka, Dwight congruity
Reference Price Research: Review and
2005 Mazumdar, Tridib; Raj, S. P.; Sinha, Propositions
Marketing Structural Models: "Keep It
2006 Mazzeo, Michael J.
Real."
Preschool Children's Persuasion
Knowledge: The Contribution of Theory
2009 McAlister, Anna R; Cornwell, T. Bettof Mind
Collectible Toys as Marketing Tools:
Understanding Preschool Children's
Responses to Foods Paired with
2012 McAlister, Anna R; Cornwell, T. BettPremiums
Advertising, Research and Development,
2007 McAlister, Leigh; Srinivasan, Raji; and Systematic Risk of the Firm
Introduction to the Marketing Science
Institute Special Section on Academic
2006 McAlister, Leigh
and Practitioner Collaborative Research
Further Movement Toward Insight and
Relevance
Cross-Brand Pass-Through: Fact or
Artifact?
Celtic marketing: the fusion and
2006 McAuley, Andrew; Carson, David; Gcompanionship of art and science
The Role of Corporate Reputation for
Multinational Firms: Accounting,
Organizational, and Market
2002 McAuley, Andrew; Cunningham, Pe Considerations
2012 McCABE, Jim; Stern, Philip; Dacko, The Power of Before and After
2014 Mccarthy, Michael; Oakenfull, GilliaStanding Out from the Crowd
The Influence of Individualism,
Collectivism, and Locus of Control on
2001 McCarty, John A.; Shrum, L. J.
Environmental Beliefs and Behavior
Health Insurance Literacy of Older
2009 McCormack, Lauren; Bann, Carla; UAdults
Liberte, equalite, fraternite: reflections
on the growth of Fair Trade and business
2006 McDonagh, Pierre
strategy
The Long Tail and Its Implications for
2008 McDonald, Scott
Media Audience Measurement
2011 McDonald, Scott C.
Print In Context
Using TV Daypart "Double Jeopardy
2001 McDowell, Walter S.; Dick, Steven JEffects" to Boost Advertising Efficiency
2008 McFarland, Richard G; Bloodgood, JSupply Chain Contagion
Influence Tactics for Effective Adaptive
2006 McFarland, Richard G; Challagalla, Selling
I'll Have What She's Having: Effects of

Social Influence and Body Type on the
2010 Mcferran, Brent; Dahl, Darren W.; FFood Choices of Others
I'll Have What She's Having: Effects of
Social Influence and Body Type on the
2013 Mcferran, Brent; Dahl, Darren W.; FFood Choices of Others
Solidarity of Purpose: Building an
Understanding of Consumers through a
2011 McGill, Ann; Peracchio, Laura; LuceCommunity of Scholars
From the Commercial to the Communal:
Reframing Taboo Trade-offs in Religious
2014 McGraw, A. Peter; Schwartz, Janet A.
and Pharmaceutical Marketing
The Limits of Fungibility: Relational
2003 McGraw, A. Peter; Tetlock, Philip E.;Schemata and the Value of Things
2000 McGregor, Sue
Advertising to Children (Book Review)

Consumer Acumen: Augmenting
2011 McGREGOR, Sue L.t.
Consumer Literacy
An Industry Equilibrium Analysis of
2008 McGuire, Timothy W.; Staelin, RichaDownstream Vertical Integration
Standing on the Shoulders of Ancients:
Consumer Research, Persuasion, and
2000 McGuire, William J.
Figurative Language
Misunderstanding Savings Growth:
Implications for Retirement Savings
2011 Mckenzie, Craig R.M; Liersch, MichaBehavior
Are Mailing Lists Protected Free Speech?
Despite Dissent, the Supreme Court
2003 McKinney, Bryan; Morales OlazbaRemains Silent
The production and distribution of
knowledge in the markets-as-networks
2000 Mcloughlin, Damien; Horan, Conor tradition
Cybersenior Research: A Practical
2001 McMellon, Charles A.; Schiffman, L Approach to Data Collection
Effects of Structural and Perceptual
2003 McMillan, Sally J.; Jang-Sun Hwang Factors on Attitudes toward the Website
2007 McNally, Regina C.; Griffin, Abbie
A measure and initial test of managers'

perceptions of relationship marketing in
inter-organizational exchanges
Shifting the predominant cultural

paradigm in small businesses through
2000 McNamee, Patrick; Greenan, Kate; active competitive benchmarking
Channel Switching Between Domestic
2001 McNaughton, Rod B.; Bell, Jim
and Foreign Markets
The Big Picture for Large-Screen

Television Viewing: For Both
Programming and Advertising,
Audiences Are More Attentive, More
2012 Mcniven, Michael D.; Krugman, DeaAbsorbed, and Less Critical
Effects of Differential Enhancements on
2003 McPheters, Rebecca; Kossoff, Jerry Mail Response Rates
Visual and Verbal Rhetorical Figures
under Directed Processing versus
2003 Mcquarrie, Edward F.; Mick, David Incidental Exposure to Advertising
The Megaphone Effect: Taste and
2013 Mcquarrie, Edward F.; Miller, Jessica;
Audience in Fashion Blogging
The Mirrored Window: Focus Groups
from a Moderator's Point of
2001 McQuarrie, Edward F.
View/Advanced Focus Group Research
A very conscientious brand: A case
study of the BBC's current affairs series
2011 McQueen, David
Panorama
2012 Mcshane, Blakeley B; Bradlow, EricVisual Influence and Social Groups
2000 McWilliam, Gil; Deighton, John
Alloy.com: Marketing to Generation Y

Social Exclusion Causes People to Spend
and Consume Strategically in the
2011 Mead, Nicole L.; Baumeister, Roy F.;Service of Affiliation
Progress in customer relationship
management adoption: a cross-sector
2012 Meadows, Maureen; Dibb, Sally
study
Time Versus Pause Manipulation in
Communications Directed to the Young
2003 Megehee, Carol Murphey; Dobie, KaAdult Population: Does It Matter?
Competitive strategy types in the UK
2001 Megicks, Phil
independent retail sector
Consumer Response to Print Prescription
2003 Mehta, Abhilasha; Purvis, Scott C. Drug Advertising
Reconsidering Recall and Emotion in
2006 Mehta, Abhilasha; Purvis, Scott C. Advertising
Advertising Attitudes and Advertising
2000 Mehta, Abhilasha
Effectiveness
Price Uncertainty and Consumer Search:
A Structural Model of Consideration Set
2003 Mehta, Nitin; Rajiv, Surendra; Srin Formation
2008 Mehta, Nitin; Xinlei (Jack) Chen;
Informing, Transforming, and

Persuading: Disentangling the Multiple
Effects of Advertising on Brand Choice
Decisions
Investigating Consumers' Purchase

Incidence and Brand Choice Decisions
Across Multiple Product Categories: A
2007 Mehta, Nitin
Theoretical and Empirical Analysis
Knowing Too Much: Expertise-Induced
False Recall Effects in Product
2011 Mehta, Ravi; Hoegg, Joandrea; ChakComparison
Is Noise Always Bad? Exploring the
Effects of Ambient Noise on Creative
2012 Mehta, Ravi; Zhu, Rui (juliet); Che Cognition
When Does a Higher Construal Level
Increase or Decrease Indulgence?
Resolving the Myopia versus Hyperopia
2014 Mehta, Ravi; Zhu, Rui (juliet); MeyePuzzle
2012 Meiri, Chiraz Aouina; Bhatli, Dhru Why art thou resisting?
Moving closer to the customers: effects
of vertical integration in the Swedish
2010 Mejtoft, Thomas
commercial printing industry
Corporate branding, identity and
communications: A contemporary
2006 Melewar, T C; Karaosmanoglu, Elif perspective
Development and progress in branding
2008 Melewar, T C
research
2009 Melewar, T C
The notion of relationship in branding
2006 Melewar, T. C.; Badal, Edgar; SmallDanone branding strategy in China
Corporate visual identity: The re2005 Melewar, T. C.; Hussey, Gareth; Sri branding of France Tlcom
The influence of culture on brand
building in the Chinese market: A brief
2004 Melewar, T. C.; Meadows, Maureen;insight
Global corporate brand building:
2003 Melewar, T.c.; Walker, Christopher Guidelines and case studies
Are Women More Loyal Customers Than
Men? Gender Differences in Loyalty to
2009 Melnyk, Valentyna; van Osselaer, StFirms and Individual Service Providers
Effects of corporate social responsibility
2011 Melo, Tiago; Galan, Jose Ignacio
on brand value
2006 Meloy, Margaret G.; Russo, J. EdwarMonetary Incentives and Mood
Mood-Driven Distortion of Product
2000 Meloy, Margaret G.
Information
Decoding Customer-Firm Relationships:
How Attachment Styles Help Explain
Customers' Preferences for Closeness,
Repurchase Intentions, and Changes in
2013 Mende, Martin; Bolton, Ruth N.; Bit Relationship Breadth
Customer knowledge creation capability
2013 Menguc, Bulent; Auh, Seigyoung; Uand performance in sales teams
2006 Menguc, Bulent; Auh, Seigyoung
Creating a Firm-level Dynamic Capability

through Capitalizing on Market
Orientation and Innovativeness
2014 Mengze Shi; Wojnicki, Andrea C.
Money Talks to Online Opinion

Leaders: What Motivates Opinion
Leaders To Make Social-Network
Referrals?
2003 Menon,
2002 Menon,
2003 Menon,
2000 Menon,
Consumers' Attention to the Brief

Summary in Print Direct-to-Consumer
Advertisements: Perceived Usefulness in
Ajit M.; Deshpande, AparnaPatient--Physician
D
Discussions
We're at as Much Risk as We Are Led to
Believe: Effects of Message Cues on
Geeta; Block, Lauren G.; R Judgments of Health Risk
Ease-of-Retrieval as an Automatic Input
in Judgments: A Mere-Accessibility
Geeta; Raghubir, Priya; Mick
Framework?
Ensuring Greater Satisfaction by
Engineering Salesperson Response to
Kalyani; Dube, Laurette
Customer Emotions
Exploring the relationship between

marketing and supply chain
management: introduction to the special
2010 Mentzer, John; Gundlach, Greg
issue
The Nature of Interfirm Partnering in
2000 Mentzer, John T.; Min, Soonhong; Z Supply Chain Management
How Strong is the Pull of the Past?
Measuring Personal Nostalgia Evoked by
2013 Merchant, Altaf; Latour, Kathryn; FoAdvertising
The Impact of Time Orientation on
Consumer Innovativeness in the United
2014 Merchant, Altaf; Rose, Gregory; RosStates and India
An Interpretive Frame Model of IdentityDependent Learning: The Moderating
2011 Mercurio, Kathryn R.; Forehand, MaRole of Content-State Association
An Interpretive Frame Model of IdentityDependent Learning: The Moderating
2013 Mercurio, Kathryn R.; Forehand, MaRole of Content-State Association
2004 Merlo, Omar; Whitwell, Gregory J.; Power and marketing
Radical Brand Evolution: A Case-Based
2005 Merrilees, Bill
Framework
The evolving brand logic: a service2009 Merz, Michael A.; Yi He; Vargo, Ste dominant logic perspective
Cognitive Inertia and the Implicit
2010 Messner, Claude; Vosgerau, Joachi Association Test
2005 Meyer, Matthias; Kolbe, Lutz M.
Integration of customer relationship

management: status quo and
implications for research and practice
2014 Meyer, Robert; Winer, Russell S.
2013 Meyer, Robert

2005 Meyer, Russ
Introduction to the JMR 50th Anniversary

Special Section
Paul Green, Journal of Marketing
Research, and the Challenges Facing
Marketing
Celebrity Sells
Context Effects from Bodily Sensations:

Examining Bodily Sensations Induced by
Flooring and the Moderating Role of
2010 Meyers-Levy, Joan; Zhu, Rui (juliet);Product Viewing Distance
The Influence of Ceiling Height: The
Effect of Priming on the Type of
2007 Meyers-Levy, Joan; Zhu, Rui (juliet)Processing That People Use
Grocery retail loyalty program effects:
self-selection or purchase behavior
2009 Meyer-Waarden, Lars; Benavent, Chchange?
Learning from Mixed Feedback:
Anticipation of the Future Reduces
2007 Meyvis, Tom; Cooke, Alan D. J.
Appreciation of the Present
The Importance of the Context in Brand
Extension: How Pictures and
Comparisons Shift Consumers' Focus
2012 Meyvis, Tom; Goldsmith, Kelly; Dharfrom Fit to Quality
Consumers' Beliefs about Product
Benefits: The Effect of Obviously
2002 Meyvis, Tom; Janiszewski, Chris
Irrelevant Product Information
2004 Meyvis, Tom; Janiszewski, Chris
When Are Broader Brands Stronger

Brands? An Accessibility Perspective on
the Success of Brand Extensions
2013 Miao, C.; Evans, Kenneth
The interactive effects of sales control

systems on salesperson performance: a
job demands-resources perspective
The impact of antismoking information

on teenagers' attitude and intention:
implications and challenges for
designing antismoking school
2010 Michaelidou, Nina; Dibb, Sally; Ali, interventions
Reconfiguration of the conceptual
landscape: a tribute to the service logic
2008 Michel, Stefan; Vargo, Stephen L.; Lof Richard Normann
The End(s) of Marketing and the Neglect
of Moral Responsibility by the American
2007 Mick, David Glen
Marketing Association
Introduction: The Moment and Place for
2008 Mick, David Glen
a Special Issue
Measurable Emotions: How Television
2010 Micu, Anca Cristina; Plummer, Josep
Ads Really Work
Authentic not cosmetic: CSR as brand
2003 Middlemiss, Nigel
enhancement
Colston E. Warne Lecture: Consumer

Protection 2.0Protecting Consumers
2010 Mierzwinski, Edmund
in the 21st Century
(De)marketing to Manage Consumer
2013 Mikls-Thal, Jeanine; Zhang, Juan Quality Inferences
2005 Mikunda, Christian; Dinnie, Keith
Brand Lands, Hot Spots & Cool Spaces
Call back the jury: Reinvestigating the

effects of fit and parent brand quality in
2013 Milberg, Sandra J.; Goodstein, Ronadetermining brand extension success
Consumer Reactions to Brand
Extensions in a Competitive Context:
2010 Milberg, Sandra J.; Sinn, Francisca; Does Fit Still Matter?
Shades of Meaning: The Effect of Color
2005 Miller, Elizabeth G.; Kahn, Barbara and Flavor Names on Consumer Choice
Consumer Wait Management Strategies
for Negative Service Events: A Coping
2008 Miller, Elizabeth Gelfand; Kahn, Ba Approach
2011 Miller, Klaus M; Hofstetter, Reto;
How Should Consumers' Willingness to

Pay Be Measured? An Empirical
Comparison of State-of-the-Art
Approaches
The Relationship of Motivators, Needs,

and Involvement Factors to Preferences
2007 Miller, Sylvia A.; Clinton, M. Suzan for Military Recruitment Slogans
A Longitudinal Assessment of Online
2006 Milne, George R; Culnan, Mary J; G Privacy Notice Readability
Strategies for Reducing Online Privacy
Risks: Why Consumers Read (or Don't
2004 Milne, George R.; Culnan, Mary J. Read) Online Privacy Notices
Consumers' Protection of Online Privacy
2004 Milne, George R.; Rohm, Andrew J.; and Identity
Consumer Privacy and Name Removal
Across Direct Marketing Channels:
Exploring Opt-In and Opt-Out
2000 Milne, George R.; Rohm, Andrew J. Alternatives
2000 Milne, George R.

2003 Milne, George R.
2001 Mimura, Yoko
Privacy and Ethical Issues in

Database/Interactive Marketing and
Public Policy: A Research Framework and
Overview of the Special Issue
How Well Do Consumers Protect
Themselves from Identity Theft?
Assembled in Japan (Book Review)
Market Pioneer and Early Follower

Survival Risks: A Contingency Analysis
of Really New Versus Incrementally New
2006 Min, Sungwook; Kalwani, Manohar U.
Product-Markets
The Boundary Conditions of Export
Relational Governance: A "Strategy
2014 Min Ju; Tiedong Wang; Hongxin Zh Tripod" Perspective
Technological Capability Growth and
Performance Outcome: Foreign Versus
2013 Min Ju; Zheng Zhou, Kevin; Yong GaLocal Firms in China
The Effects of Duration Knowledge on
Forecasted versus Actual Affective
2011 Min Zhao; Tsai, Claire I.
Experiences
Product-, Corporate-, and Country-Image
Dimensions and Purchase Behavior: A
2004 Ming-Huei Hsieh; Shan-Ling Pan; SeMulticountry Analysis
Measuring Global Brand Equity Using
2004 Ming-Huei Hsieh
Cross-National Survey Data
Retailers' Use of Partially Comparative
Pricing: From Across-Category to Within2013 Miniard, Paul W.; Mohammed, Shazad
Category Effects
2014 Minjung Koo; Fishbach, Ayelet
The Small-Area Hypothesis: Effects of

Progress Monitoring on Goal Adherence
Testing a Negotiation Model on Canadian

2004 Mintu-Wimsatt, Alma; Graham, JohnAnglophone and Mexican Exporters
The Influence of Bite Size on Quantity of
2012 Mishra, Arul; Mishra, Himanshu; MaFood Consumed: A Field Study
We Are What We Consume: The
Influence of Food Consumption on
2010 Mishra, Arul; Mishra, Himanshu
Impulsive Choice
2011 Mishra,
2006 Mishra,
2009 Mishra,
2004 Mishra,
The Influence of Price Discount Versus

Bonus Pack on the Preference for Virtue
Arul; Mishra, Himanshu
and Vice Foods
Consistency and Validity Issues in
Arul; Nayakankuppam, DhaConsumer Judgments
Influence of Contagious versus
Noncontagious Product Groupings on
Arul
Consumer Preferences
Centralized Pricing Versus Delegating
Pricing to the Salesforce Under
Birendra K.; Prasad, AshutoInformation Asymmetry
Delegating Pricing Decisions in

Competitive Markets with Symmetric
2005 Mishra, Birendra K.; Prasad, Ashutoand Asymmetric Information
2006 Mishra, Himanshu; Mishra, Arul;
Money: A Bias for the Whole
2010 Mishra, Himanshu; Mishra, Arul;
How Salary Receipt Affects Consumers'

Regulatory Motivations and Product
Preferences
The Blissful Ignorance Effect: Pre- versus

Post-action Effects on Outcome
Expectancies Arising from Precise and
2008 Mishra, Himanshu; Shiv, Baba; Na Vague Information
The camel, the cuckoo and the
2001 Mitchell, Alan
reinvention of win--win marketing
Systematic Synthesis of Advertising
2000 Mitchell, Walter G.
Research Verbatims
Why Do Customer Relationship
Management Applications Affect
2005 Mithas, Sunil; Krishnan, M. S.; ForneCustomer Satisfaction?
Does Academic Research Help or Hurt
2008 Mitra, Debanjan; Golder, Peter N MBA Programs?
How Does Objective Quality Affect
Perceived Quality? Short-Term Effects,
2006 Mitra, Debanjan; Golder, Peter N. Long-Term Effects, and Asymmetries
Dual Emphasis and the Long-Term
Financial Impact of Customer
2005 Mittal, Vikas; Anderson, Eugene W.;Satisfaction
Driving Customer Equity: How Customer
Lifetime Value Is Reshaping Corporate
2001 Mittal, Vikas; Clark, Terry
Strategy
Publish and Prosper: The Financial
Impact of Publishing by Marketing
2008 Mittal, Vikas; Feick, Lawrence; MursFaculty
Geographic Patterns in Customer
Service and Satisfaction: An Empirical
2004 Mittal, Vikas; Kamakura, Wagner A.Investigation
Satisfaction, Repurchase Intent, and
Repurchase Behavior: Investigating the
Moderating Effect of Customer
2001 Mittal, Vikas; Kamakura, Wagner A.Characteristics
Learning and Using Electronic
Information Products and Services: A
2001 Mittal, Vikas; Sawhney, Mohanbir SField Study
Health Care Choices in the United States
and the Constrained Consumer: A
Marketing Systems Perspective on
2009 Mittelstaedt, John D; Duke, CharlesAccess and Assortment in Health Care
Introductory Comments to the Special
Section on Public Policy and Marketing in
2007 Mittelstaedt, John D
the Face of Catastrophe
Price, Scarcity, and Consumer
Willingness to Purchase Pirated Media
2009 Miyazaki, Anthony D; Rodriguez, Ale
Products
Promoting and Countering Consumer

Misconceptions of Random Events: The
Case of Perceived Control and State2001 Miyazaki, Anthony D.; Brumbaugh, Sponsored
A
Lotteries
Internet Privacy and Security: An
Examination of Online Retailer
2000 Miyazaki, Anthony D.; Fernandez, Disclosures
Consumer Perceptions of Privacy and
2001 Miyazaki, Anthony D.; Fernandez, Security Risks for Online Shopping
The Effect of Multiple Extrinsic Cues on
Quality Perceptions: A Matter of
2005 Miyazaki, Anthony D.; Grewal, DhruConsistency
Internet Seals of Approval: Effects on
Online Privacy Policies and Consumer
2002 Miyazaki, Anthony D.; Krishnamurt Perceptions
Unit Prices on Retail Shelf Labels: An
2000 Miyazaki, Anthony D.; Sprott, DavidAssessment of Information Prominence
Online Privacy and the Disclosure of
Cookie Use: Effects on Consumer Trust
2008 Miyazaki, Anthony D.
and Anticipated Patronage
2009 Moe, Wendy W; Yang, Sha
Myopic Marketing Management:

Evidence of the Phenomenon and Its
Long-Term Performance Consequences
in the SEO Context
The Financial Value Impact of Perceptual
Brand Attributes
Valuing Branded Businesses
The Theory and Practice of Myopic
Management
Single-Option Aversion
Market orientation in nonprofit
organizations: innovativeness, resource
scarcity, and performance
Measuring market orientation in
nonprofit organizations
The Value of Social Dynamics in Online
Product Ratings Forums
Inertial Disruption:The Impact of a New
Competitive Entrant on Online
Consumer Search
2006 Moe, Wendy W
An Empirical Two-Stage Choice Model

with Varying Decision Rules Applied to
Internet Clickstream Data
2007 Mizik, Natalie; Jacobson, Robert

2010 Mizik, Natalie
2013 Mochon, Daniel
2012 Modi, Pratik

2012 Modi, Pratik
2011 Moe, Wendy W; Trusov, Michael
2001 Moe, Wendy W.; Fader, Peter S.

Modeling Hedonic Portfolio Products: A

Joint Segmentation Analysis of Music
Compact Disc Sales
Using Advance Purchase Orders to
Forecast New Product Sales
2006 Moe, Wendy W.
2011 Moeller, Miriam; Harvey, Michael
Capturing Evolving Visit Behavior in

Clickstream Data
A field experiment to assess the
interruption effect of pop-up promotions
Inpatriate Marketing Managers: Issues
Associated with Staffing Global
Marketing Positions
Executive Insights: Use of the Internet in

International Marketing: A Case Study of
2003 Moen, ystein; Endresen, Iver; GaSmall Computer Software Firms
Born Global or Gradual Global?
Examining the Export Behavior of Small
2002 Moen, ystein; Servais, Per
and Medium-Sized Enterprises
The use of new customer-facing
technology in fast-moving consumer
2002 Moffett, Tess; Stone, Merlin; Crick, goods
2014 Mogilner, Cassie; Aaker, Jennifer; How Happiness Affects Choice
"The Time vs. Money Effect": Shifting
Product Attitudes and Decisions through
2009 Mogilner, Cassie; Aaker, Jennifer Personal Connection
Time Will Tell: The Distant Appeal of
Promotion and Imminent Appeal of
2008 Mogilner, Cassie; Aaker, Jennifer L. Prevention
The Mere Categorization Effect: How the
Presence of Categories Increases
Choosers' Perceptions of Assortment
2008 Mogilner, Cassie; Rudnick, Tamar; Variety and Outcome Satisfaction
Eternal Quest for the Best: Sequential
(vs. Simultaneous) Option Presentation
2013 Mogilner, Cassie; Shiv, Baba; IyengUndermines Choice Commitment
The Effect of Marketer-Suggested
Serving Size on Consumer Responses:
The Unintended Consequences of
Consumer Attention to Calorie
2012 Mohr, Gina S; Lichtenstein, Donald Information
Do Consumers Expect Companies to be
Socially Responsible? The Impact of
Corporate Social Responsibility on
2001 Mohr, Lois A.; Webb, Deborah J.; Har
Buying Behavior
The Effects of Corporate Social
Responsibility and Price on Consumer
2005 Mohr, Lois A.; Webb, Deborah J.
Responses
Qualitative Methods for Marketplace
2002 Mohr, Lois A.
Research
Productive Consumption in the ClassMediated Construction of Domestic

Masculinity: Do-It-Yourself (DIY) Home
2013 Moisio, Risto; Arnould, Eric J.; Gent Improvement in Men's Identity Work
Questing for Well-Being at Weight
Watchers: The Role of the Spiritual2010 Moisio, Risto; Beruchashvili, Maria Therapeutic Model in a Support Group
Self-Determination Theory and Public
Policy: Improving the Quality of
Consumer Decisions Without Using
2006 Moller, Arlen C.; Ryan, Richard M.; Coercion
A Global Investigation into the Cultural
and Individual Antecedents of Banner
2010 Mller, Jana; Eisend, Martin
Advertising Effectiveness
The impact of the corporate identity mix
2010 Money, Kevin; Rose, Susan; Hillenbon corporate reputation
Celebrity Endorsements in Japan and the
United States: Is Negative Information
2006 Money, R. Bruce; Shimp, Terence A All That Harmful?
The Influence of Mating Mind-Sets on
2012 Monga, Alokparna Basu; Grhan-C
Brand Extension Evaluation
Cultural Differences in Brand Extension
Evaluation: The Influence of Analytic
2007 Monga, Alokparna Basu; John, Deb versus Holistic Thinking
What Makes Brands Elastic? The
Influence of Brand Concept and Styles of
2010 Monga, Alokparna Basu; John, Deb Thinking on Brand Extension Evaluation
Blending Cobrand Personalities: An
2007 Monga, Alokparna Basu; Lau-Gesk, Examination of the Complex Self
Fading Optimism in Products: Temporal
Changes in Expectations About
2006 Monga, Ashwani; Houston, Michael Performance
Years, Months, and Days versus 1, 12,
and 365: The Influence of Units versus
2012 MONGA, ASHWANI; BAGCHI, RAJES Numbers.
Modeling Online Browsing and Path
2004 Montgomery, Alan L.; Shibo Li; SrinAnalysis Using Clickstream Data
Reasoning About Competitive Reactions:
2005 Montgomery, David B.; Moore, MariEvidence from Executives
Management Science in Marketing:
Prehistory, Origin, and Early Years of the
2001 Montgomery, David B.
INFORMS Marketing College
Asian Management Education: Some
Twenty-First-Century Issues
JMR: The Bass Years (1972-1975)
Temporal Sequence Effects: A Memory
2009 Montgomery, Nicole Votolato; UnnaFramework
How Much Does Wealth Matter in the

Acquisition of Financial Literacy?
How Green Should You Be: Can
Environmental Associations Enhance
2008 Montoro-Rios, Francisco Javier; Lu Brand Performance?
2010 Monticone, Chiara
The Effect of Lifestyle-Based Depletion

2013 Montoya, Detra Y; Scott, Maura L on Teen Consumer Behavior
Determinants of Online Channel Use and
Overall Satisfaction With a Relational,
2003 Montoya-Weiss, Mitzi M.; Voss, Gle Multichannel Service Provider
Contract Specificity and Its Performance
2010 Mooi, Erik A; Ghosh, Mrinal
Implications
Dynamic Effects Among Movie Ratings,
Movie Revenues, and Viewer
2010 Moon, Sangkil; Bergey, Paul K; Iac Satisfaction
Estimating Promotion Response When
Competitive Promotions Are
2007 Moon, Sangkil; Kamakura, Wagner A
Unobservable
2000 Moon, Youngme
Intimate Exchanges: Using Computers to

Elicit Self-Disclosure from Consumers
2001 Moore, C.L. Wayne

2007 Moore,
2007 Moore,
2000 Moore,
2006 Moore,
Moderating Focus Groups (Book Review)

The Online Marketing of Food to
Elizabeth S; Rideout, VictoriChildren: Is It Just Fun and Games?
Perspectives on Food Marketing and
Childhood Obesity: Introduction to the
Elizabeth S
Special Section
Children, Advertising, and Product
Elizabeth S.; Lutz, Richard J.Experiences: A Multimethod Inquiry
The mainstreaming of Fair Trade: a
Geoff; Gibbon, Jane; Slack, macromarketing perspective
Age and Consumer Socialization Agent

Influences on Adolescents' Sexual
Knowledge, Attitudes, and Behavior:
Implications for Social Marketing
2002 Moore, Jesse N.; Raymond, Mary Anne;
Initiatives and Public Policy
Only the Illusion of Possible Collusion?
Cheap Talk and Similar Goals: Some
2001 Moore, Marian Chapman; Moore, Mic
Experimental Evidence
2004 Moore, Robert; Moore, Melissa; LiddWham Bam Lookout Spam!
Sports Artist & the First Amendment
Beat Tiger Woods's Right of Publicity
2004 Moorman, Anita M.
(Book)
Subjective Knowledge, Search Locations,
2004 Moorman, Christine; Diehl, Kristin; and Consumer Choice
The Effect of Standardized Information
on Firm Survival and Marketing
2005 Moorman, Christine; Du, Rex; Mela,Strategies
2002 Moorman, Christine
Consumer Health under the Scope
The Effects of Program Responses on

the Processing of Commercials Placed at
Various Positions in the Program and the
2005 Moorman, Marjolein; Neijens, PeterBlock
Price Matching by Vertically
Differentiated Retailers: Theory and
2006 Moorthy, Sridhar; Xubing Zhang
Evidence
2005 Moorthy, Sridhar
A General Theory of Pass-Through in

Channels with Category Management
and Retail Competition
Product Contagion: Changing Consumer

Evaluations Through Physical Contact
2007 Morales, Andrea C; Fitzsimons, Gavwith Disgusting Products
Giving Firms an "E" for Effort: Consumer
2005 Morales, Andrea C.
Responses to High-Effort Firms
2000 Morales, Ann C.; Cava, Anita; SacasMarketing and the Law
2010 Moran, Edward; Gossieaux, FrancoiMarketing in a Hyper-Social World
Consumer Moments of Truth In the
2014 Moran, Gillian; Muzellec, Laurent; Digital Context
Public Policy and Global Supply Chain
Capabilities and Performance: A
2002 Morash, Edward A.; Lynch, Daniel F.Resource-Based View
It's the Thought (and the Effort) That
Counts: How Customizing for Others
2011 Moreau, C. Page; Bonney, Leff; Herd
Differs from Customizing for Oneself
Designing the Solution: The Impact of
2005 Moreau, C. Page; Dahl, Darren W. Constraints on Consumers' Creativity
2010 Moreau, C. Page; Herd, Kelly B.
To Each His Own? How Comparisons with

Others Influence Consumers'
Evaluations of Their Self-Designed
Products
Entrenched Knowledge Structures and

2001 Moreau, C. Page; Lehmann, DonaldConsumer Response to New Products
'What Is It?' Categorization Flexibility
and Consumers' Responses to Really
2001 Moreau, C. Page; Markman, Arthur New Products
The manufacturer-retailer-consumer
triad: Differing perceptions regarding
2001 Moreau, Page; Krishna, Aradhna; Ha
price promotions
Export marketing strategy
implementation, export marketing
capabilities, and export venture
2012 Morgan, Neil; Katsikeas, Constantinperformance
2012 Morgan, Neil
Marketing and business performance

Brand Portfolio Strategy and Firm
2009 Morgan, Neil A; Rego, Lopo L
Performance
Understanding Firms' Customer
2005 Morgan, Neil A.; Anderson, Eugene Satisfaction
W
Information Usage
Antecedents of Export Venture
Performance: A Theoretical Model and
2004 Morgan, Neil A.; Kaleka, Anna; KatsEmpirical Assessment
Can Behavioral WOM Measures Provide
Insight into the Net Promoter Concept of
2008 Morgan, Neil A.; Rego, Lopo L.
Customer Loyalty?
The Value of Different Customer
Satisfaction and Loyalty Metrics in
2006 Morgan, Neil A.; Rego, Lopo Leotte Predicting Business Performance
New Zealand, 100% Pure. The creation
2002 Morgan, Nigel; Pritchard, Annette; of a powerful niche destination brand
The contribution of marketing to
business strategy formation: a
perspective on business performance
2000 Morgan, Robert E.; McGuinness, Tony
gains
An investigation of the cross-national
2011 Morgeson III, Forrest V.; Mithas, Su determinants of customer satisfaction
Collecting Hidden Consumer Data
2008 Morhart, Felicitas; Henkel, Sven; H Online: Research on Homosexuals
Brand-Specific Leadership: Turning
2009 Morhart, Felicitas M; Herzog, Walte Employees into Brand Champions
Saving for Retirement: The Effects of
Fund Assortment Size and Investor
Knowledge on Asset Allocation
2008 Morrin, Maureen; Broniarczyk, Susan
Strategies
Plan Format and Participation in 401(k)
Plans: The Moderating Role of Investor
2012 Morrin, Maureen; Broniarczyk, Susan
Knowledge
Taking Stock of Stockbrokers: Exploring
Momentum versus Contrarian Investor
2002 Morrin, Maureen; Jacoby, Jacob; JohStrategies and Profiles
Trademark Dilution: Empirical Measures
2000 Morrin, Maureen; Jacoby, Jacob
for an Elusive Concept
2006 Morrin, Maureen; Lee, Jonathan; Al Determinants of Trademark Dilution
Consumer Archetypes: A New Approach
to Developing Consumer Understanding
2006 Morris, Leigh; Schmolze, Raimund Frameworks
Entrepreneurial marketing:
acknowledging the entrepreneur and
2010 Morrish, Sussie C.; Miles, Morgan P customer-centric interrelationship
Country of origin as a source of

sustainable competitive advantage: the
case for international higher education
2011 Morrish, Sussie Celna; Lee, Christininstitutions in New Zealand
The Role of Account Planning in U.S.
2006 Morrison, Margaret; Haley, Eric
Agencies
Building the service brand by creating
and managing an emotional brand
2007 Morrison, Sharon; Crane, Frederick experience
Mobile Communications: A Study of
Factors Influencing Consumer Use of m2007 Mort, Gillian Sullivan; Drennan, Jud Services
Safe Sex After 50 and Mature Women's
2011 Morton, Cynthia R.; Kim, Hyojin; Tr Beliefs of Sexual Health
Older Consumer Responses to Marketing
Stimuli: The Power of Subjective Age
Research Frontiers on Older Consumers'
2011 Moschis, George P.; Mosteller, Jill; Vulnerability
Life course perspectives on consumer
2007 Moschis, George P.
behavior
2007 Moschis, George P.
Stress and consumer behavior
2006 Moschis, George P.; Mathur, Anil
What Can the Study of Cognitive

Development Reveal About Children's
Ability to Appreciate and Cope with
2005 Moses, Louis J.; Baldwin, Dare A. Advertising?
The Asymmetric Information Model of
2002 Moshkin, Nickolay V.; Shachar, Ron State Dependence
Choices and preferences: Experiments
2001 Moss, Gloria; Colman, Andrew M. on gender differences
Evolutionary factors in design
2007 Moss, Gloria; Hamilton, Colin; Neavpreferences
2001 Moss, Gloria
'Eve--olution' (Book)
The impact of personality and gender on
2007 Moss, Gloria
branding decisions
Combinatory and Separative Effects of
Rhetorical Figures on Consumers' Effort
2002 Mothersbaugh, David L.; Huhmann,and Focus in Ad Processing
Living on the Other Side of the Tracks:
An Investigation of Public Housing
2013 Motley, Carol M; Perry, Vanessa GaiStereotypes
The Day After Tomorrow: Longer Run
2006 Moul, Charles C.
Issues in Theatrical Exhibition
Borrowing Capacity and Financial
Decisions of Low-to-Moderate Income
2013 Moulton, Stephanie; Loibl, Czilia;First-Time Homebuyers
Compromise and Attraction Effects
under Prevention and Promotion
2007 Mourali, Mehdi; Bckenholt, Ulf; L Motivations
The Dual Role of Power in Resisting
2013 Mourali, Mehdi; Zhiyong Yang
Social Influence
Modeling Multichannel Home Video

Demand in the U.S. Motion Picture
2011 Mukherjee, Anirban; Kadiyali, VrindIndustry
The Effect of Novel Attributes on Product
2001 Mukherjee, Ashesh; Hoyer, Wayne Evaluation
2011 Mukherji, Prokriti; Sorescu, Alina;
Behemoths at the Gate: How

Incumbents Take on Acquisitive Entrants
(and Why Some Do Better Than Others)
Where There Is a Will, Is There a Way?

Effects of Lay Theories of Self-Control on
2005 Mukhopadhyay, Anirban; Johar, Git Setting and Keeping Resolutions
Tempted or Not? The Effect of Recent
Purchase History on Responses to
2007 Mukhopadhyay, Anirban; Johar, Git Affective Advertising
Recalling Past Temptations: An
Information-Processing Perspective on
2008 Mukhopadhyay, Anirban; Sengupta,the Dynamics of Self-Control
Building Character: Effects of Lay
Theories of Self-Control on the Selection
2010 Mukhopadhyay, Anirban; Yeung, Caof Products for Children
2009 Mulholland, Judith; Terry, Andrew Opening the door to counterfeits?
The Branding Impact of Brand Websites:
Do Newsletters and Consumer
2008 Mller, Brigitte; Flors, Laurent Magazines Have a Moderating Role?
2011 Mulyanegara, Riza Casidy
The relationship between market

orientation, brand orientation and
perceived benefits in the non-profit
sector: a customer-perceived paradigm
THE goREADER LAUNCH: DEVELOPING

MARKETING STRATEGY FOR AN
2002 Muniz Jr., Albert M.; Billingsley, WaltINNOVATIVE EDUCATION TECHNOLOGY
2001 Muniz Jr., Albert M.; O'Guinn, ThomBrand Community
Religiosity in the Abandoned Apple
2005 Muiz Jr., Albert M.; Schau, Hope Newton Brand Community
Brand metrics: Gauging and linking
2004 Munoz, TIm
brands with business performance
The Moral Dimension of Marketing:
2003 Murphy, Patrick E.; Ford, Gary T.
Essays on Business Ethics
The Early Years of Journal of Public Policy
2011 Murphy, Patrick E.
& Marketing
Sales Contest Effectiveness: An
Examination of Sales Contest Design
2004 Murphy, William H.; Dacin, Peter A.;Preferences of Field Sales Forces
Assessing Measurement Invariance of
Export Market Orientation: A Study of
2007 Murray, Janet Y; Gao, Gerald Yong; Chinese and Non-Chinese Firms in China
Foreign Market Entry Timing Revisited:

Trade-Off Between Market Share
2012 Murray, Janet Y; Ju, Min; Gao, Gera Performance and Firm Survival
Global Sourcing Strategy and
Performance of Knowledge-Intensive
Business Services: A Two-Stage
2009 Murray, Janet Y; Kotabe, Masaaki; Strategic Fit Model
A Cross-Team Framework of International
Knowledge Acquisition on New Product
Development Capabilities and New
2005 Murray, Janet Y.; Chao, Mike C. H. Product Market Performance
Market orientation and performance of
export ventures: the process through
marketing capabilities and competitive
2011 Murray, Janet Y.; Gao, Gerald Yong; advantages
Strategic Alliance-Based Global Sourcing
Strategy for Competitive Advantage: A
Conceptual Framework and Research
2001 Murray, Janet Y.
Propositions
The Politics of Consumption: A ReInquiry on Thompson and Haytko's
2002 Murray, Jeff B.
(1997) "Speaking of Fashion"
Explaining Cognitive Lock-In: The Role of
Skill-Based Habits of Use in Consumer
2007 Murray, Kyle B.; Hubl, Gerald
Choice
Who's Got the Coupon? Estimating
Consumer Preferences and Coupon
2008 Musalem, Andrs; Bradlow, Eric TUsage from Aggregate Information
How Much Should You Invest in Each
Customer Relationship? A Competitive
2009 Musalem, Andrs; Joshi, Yogesh VStrategic Approach
Superfluous Choices and the Persistence
2007 Muthukrishnan, A. V.; Wathieu, Luc of Preference
Just Give Me Another Chance: The
Strategies for Brand Recovery from a
2007 Muthukrishnan, A.v; ChattopadhyayBad First Impression
Persistent Preferences for Product
Attributes: The Effects of the Initial
Choice Context and Uniformative
2001 Muthukrishnan, A.v.; Kardes, Frank Experience
Corporate Rebranding and the
Implications for Brand Architecture
Management: The Case of Guinness
2008 Muzellec, Laurent; Lambkin, Mary (Diageo) Ireland
Academic Insights: An Application of
Multiple-Group Causal Models in
Assessing Cross-Cultural Measurement
2000 Myers, Matthew B.; Calantone, Roger
Equivalence
The Effectiveness of Automatic

Inventory Replenishment in Supply
Chain Operations: Antecedents and
2000 Myers, Matthew B.; Daugherty, Patri
Outcomes
The Value of Pricing Control in Export
2001 Myers, Matthew B.; Harvey, MichaeChannels: A Governance Perspective
The Difference between Differences:
How Expertise Affects Diagnosticity of
2012 Myungwoo Nam; Jing Wang; Lee, An
Attribute Alignability
Brand management to protect brand
2010 M'zungu, Simon D. M.; Merrilees, Bilequity: A conceptual model
Market-based capabilities and financial
performance of firms: insights into
2009 N. Ramaswami, S.; K. Srivastava, Rmarketing's contribution to firm value
A configurational perspective of
branding capabilities development in
emerging economies: The case of the
2008 Na Ni; Fang Wan
Chinese cellular phone industry
Competitive Advantage with New
Product Development: Implications for
2008 Nadeau, John; Casselman, R. Mitch Life Cycle Theory
Attribute Conflict in Consumer Decision
2008 Nagpal, Anish; Krishnamurthy, PartMaking: The Role of Task Compatibility
Planning Marketing-Mix Strategies in the
2005 Naik, Prasad A.; Raman, Kalyan; Win
Presence of Interaction Effects
2003 Naik, Prasad A.; Raman, Kalyan
2007 Nail, Jim
Understanding the Impact of Synergy in

Multimedia Communications
Visibility versus Surprise: Which Drives
the Greatest Discussion of Super Bowl
Advertisements?
Accounting for Primary and Secondary

2005 Nair, Harikesh; Dub, Jean-Pierre Demand Effects with Aggregate Data
Asymmetric Social Interactions in
Physician Prescription Behavior: The
2010 Nair, Harikesh S; Manchanda, Puneet
Role of Opinion Leaders
Instituting the Marketing Concept in a
Multinational Setting: The Role of
2001 Nakata, Cheryl; Sivakumar, K.
National Culture
Integrating marketing and information
services functions: a complementarity
2011 Nakata, Cheryl; Zhu, Zhen; Izberk-Bi
and competence perspective
A Philosophy of Reviewing: Taking Cues
2003 Nakata, Cheryl
From Henry James
The Effects of a Different Category
2008 Nam, Myungwoo; Sternthal, Brian Context on Target Brand Evaluations
Interactions in virtual customer

environments: Implications for product
support and customer relationship
2007 Nambisan, Satish; Baron, Robert A.management
An exploration of the brand identitybrand image linkage: A communications
2005 Nandan, Shiva
perspective
The Impact of SMS Advertising on
2008 Nantel, Jacques; Sekhavat, Yasha Members of a Virtual Community
My Virtual Model: Virtual Reality Comes
2004 Nantel, Jacques
into Fashion
Market Entry Strategy Under Firm
2000 Narasimhan, Chakravarthi; Zhang, Heterogeneity and Asymmetric Payoffs
Absorptive Capacity in High-Technology
Markets: The Competitive Advantage of
2006 Narasimhan, Om; Rajiv, Surendra; the Haves
2004 Narayanan, Sridhar;

Return on Investment Implications for

Pharmaceutical Promotional
Expenditures: The Role of Marketing-Mix
Desiraju, RamaInteractions
Temporal Differences in the Role of
Marketing Communication in New
Manchanda, PuProduct Categories
Heterogeneous Learning and the
Targeting of Marketing Communication
Manchanda, P for New Products
Estimating Causal Installed-Base Effects:
Nair, Harikesh A Bias-Correction Approach
Customer Profitability and Customer

Relationship Management at Rbc
2002 Narayanan, V.g.; Brem, Lisa
Financial Group
2001 Narayandas, Das; Caputo, Elizabet Hunter Business Group: Team Tba
The Impact of Internet Exchanges on
2002 Narayandas, Das; Caravella, Mary; Business-to-Business Distribution
Building and Sustaining Buyer-Seller
Relationships in Mature Industrial
2004 Narayandas, Das; Rangan, V. KasturMarkets
Chief Marketing Officers: A Study of
Their Presence in Firms'Top Management
2008 Nath, Pravin; Mahajan, Vijay
Teams
Marketing in the C-Suite: A Study of
Chief Marketing Officer Power in Firms'
2011 Nath, Pravin; Mahajan, Vijay
Top Management Teams
An Assortmentwide Decision-Support
System for Dynamic Pricing and
2007 Natter, Martin; Reutterer, Thomas; Promotion Planning in DIY Retailing
Antecedents and Consequences of
Firms' Export Commitment: An Empirical
2010 Navarro, Antonio; Acedo, Francisco Study
Minimum Required Payment and

Supplemental Information Disclosure
Effects on Consumer Debt Repayment
2011 Navarro-Martinez, Daniel; SalisburyDecisions
The Endowment Effect: Rose-Tinted and
2005 Nayakankuppam, Dhananjay; MishrDark-Tinted Glasses
Nutrition Knowledge, Gender, and Food
2000 Nayga Jr., Rodolfo M.
Label Use
Seeing Ourselves in Others: Reviewer
Ambiguity, Egocentric Anchoring, and
2011 Naylor, Rebecca Walker; Lamberton,
Persuasion
Unlocking the "Reminder" Potential
When Viewers Pause Programs: Results
from a Laboratory Test of a New Online
2013 Neal, Larry; Bellman, Steven; Trele Medium
2006 Needham, Catherine
Brands and political loyalty
2007 Nehf, James P.
Shopping for Privacy on the Internet

Influentials and Influence Mechanisms in
New Product Diffusion: An Integrative
2014 Nejad, Mohammad G.; Sherrell, DanReview
2011 Nelder, Jeff
Quantitative In Context
2008 Nelson, Leif D; Meyvis, Tom
Interrupted Consumption: Disrupting

Adaptation to Hedonic Experiences
On Southbound Ease and Northbound

Fees: Literal Consequences of the
Metaphoric Link Between Vertical
2009 Nelson, Leif D; Simmons, Joseph P Position and Cardinal Direction
Enhancing the Television-Viewing
Experience through Commercial
2009 Nelson, Leif D.; Meyvis, Tom; Galak,Interruptions
2005 Nelson, Susan
Beyond Branding
2012 Nelson-Field, Karen; Riebe, Erica; What's Not to "Like?"
More Mutter About Clutter: Extending
2013 Nelson-Field, Karen; Riebe, Erica; Empirical Generalizations to Facebook
The Impact of Outcome Elaboration on
Susceptibility to Contextual and
2009 Nenkov, Gergana Y; Inman, J. JeffrePresentation Biases
Considering the Future: The
Conceptualization and Measurement of
2008 Nenkov, Gergana Y.; Inman, J. JeffreElaboration on Potential Outcomes
So Cute I Could Eat It Up:
Priming Effects of Cute Products on
2014 Nenkov, Gergana Y.; Scott, Maura LIndulgent Consumption
Private labels in Australia: A case where
retailer concentration does not predicate
2011 Nenycz-Thiel, Magda
private labels share
Overcoming the 'recency trap' in
2013 Neslin, Scott; Taylor, Gail; Granth customer relationship management
Defection Detection: Measuring and

Understanding the Predictive Accuracy
2006 Neslin, Scott A.; Gupta, Sunil; Kam of Customer Churn Models
A Cross-National Model of Job-Related
Outcomes of Work Role and Family Role
2004 Netemeyer, Richard G.; Brashear-AlVariables: A Retail Sales Context
Product Line Design and Production
2007 Netessine, Serguei; Taylor, Terry A. Technology
A Hidden Markov Model of Customer
2008 Netzer, Oded; Lattin, James M.; SrinRelationship Dynamics
Adaptive Self-Explication of
2011 Netzer, Oded; Srinivasan, V
Multiattribute Preferences
Marketing Amid the Uncertainty of the
Social Sector: Do Social Entrepreneurs
2012 Newbert, Scott L
Follow Best Marketing Practices?
Authenticity Is Contagious: Brand
Essence and the Original Source of
2014 Newman, George E.; Dhar, Ravi
Production
Celebrity Contagion and the Value of
2011 Newman, George E.; Diesendruck, G
Objects
Cost Per Second The Relative
Effectiveness of 15- and 30-Second
2010 Newstead, Kate; Romaniuk, Jenni Television Advertisements
The Total Long-Term Sales Effects of
2009 Newstead, Kate; Taylor, Jennifer; K Advertising: Lessons from Single Source
Field Dependency and Brand Cognitive
2009 Ng, Sharon; Houston, Michael J
Structures
2006 Ng, Sharon; Houston, Michael J.
2010 Ng, Sharon
Exemplars or Beliefs? The Impact of SelfView on the Nature and Relative

Influence of Brand Associations
Cultural Orientation and Brand Dilution:
Impact of Motivation Level and
Extension Typicality
The Effects of Positive and Negative

Online Customer Reviews: Do Brand
2013 Nga N. Ho-Dac; Carson, Stephen J.;Strength and Category Maturity Matter?
Performance implications of market
orientation, marketing resources, and
2012 Ngo, Liem Viet; O'Cass, Aron
marketing capabilities
Is customer satisfaction a relevant
2012 Ngobo, Paul-Valentin; Casta, Jean-Fmetric for financial analysts?
The Knowledge-Creating Role of the
Internet in International Business:
2006 Nguyen, Tho D.; Barrett, Nigel J.
Evidence from Vietnam
An Exploratory Investigation into

Impulse Buying Behavior in a
Transitional Economy: A Study of Urban
2003 Nguyen Thi Tuyet Mai; Kwon Jung; LConsumers in Vietnam
Purchase decision-making in fair trade
and the ethical purchase 'gap': 'is there
2006 Nicholls, Alex; Lee, Nick
a fair trade twix?'
The Role of Interpersonal Liking in
Building Trust in Long-Term Channel
2001 Nicholson, Carolyn Y.; Compeau, LarRelationships
Happiness for Sale: Do Experiential
Purchases Make Consumers Happier
2009 Nicolao, Leonardo; Irwin, Julie R.; than Material Purchases?
The Origin and Impact of CPG NewProduct Buzz: Emerging Trends and
2007 Niederhoffer, Kate; Mooth, Rob; Wi Implications
Specifying Price Judgments with
RangeFrequency Theory in Models of
2009 Niedrich, Ronald W; Weathers, Danny
Brand Choice
Reference Price and Price Perceptions: A
2001 Niedrich, Ronald W.; Sharma, SubhaComparison of Alternative Models
The Influence of Pioneer Status and
Experience Order on Consumer Brand
2003 Niedrich, Ronald W.; Swain, Scott DPreference: A Mediated-Effects Model
Emotionality and Semantic Onsets:
Exploring Orienting Attention Responses
2010 Nielsen, Jesper H; Shapiro, Stewart in Advertising
Complex Sample Design Effects and
2009 Nielsen, Robert B.; Davern, Michael;
Health Insurance Variance Estimation
The Category-Demand Effects of Price
2001 Nijs, Vincent R.; Dekimpe, Marnik Promotions
2007 Nijs, Vincent R.; Srinivasan, Shuba Retail-Price Drivers and Retailer Profits
2003 Nijssen, Edwin; Singh, Jagdip; Si
Investigating Industry Context Effects in

Consumer-Firm Relationships:
Preliminary Results From a Dispositional
Approach
Consumer World-Mindedness, Social2008 Nijssen, Edwin J; Douglas, Susan P Mindedness, and Store Image
Consumer World-Mindedness and
Attitudes Toward Product Positioning in
Advertising: An Examination of Global
2011 Nijssen, Edwin J; Douglas, Susan P Versus Foreign Versus Local Positioning
Conjoining International Marketing and
Relationship Marketing: Exploring
Consumers' Cross-Border Service
2009 Nijssen, Edwin J; Herk, Hester van Relationships
2005 Nijssen, Edwin J.; Agustin, Clara
Brand extensions: A manager's

perspective
The role of institutional and reputational

factors in the voluntary adoption of
corporate social responsibility reporting
2011 Nikolaeva, Ralitza; Bicho, Marta
standards
The dynamic nature of survival
2007 Nikolaeva, Ralitza
determinants in e-commerce
General alliance experience,
uncertainty, and marketing alliance
2010 Ning Li; Boulding, William; Staelin, governance mode choice
A Cross-Category Model of Households'
2008 Niraj, Rakesh; Padmanabhan, V.; SeIncidence and Quantity Decisions
2011 Nitzan, Irit; Libai, Barak
Social Effects on Customer Retention

Branding: From a commercial
2006 Noble, John
perspective
The Bright Side and Dark Side of
Embedded Ties in Business-to-Business
2011 Noordhoff, Corine S; Kyriakopoulos,Innovation
The persuasiveness of online safety
cues: The impact of prevention focus
compatibility of Web content on
consumers' risk perceptions, attitudes,
2008 Noort, Guda Van; Kerkhof, Peter; Feand intentions
The Privacy Paradox: Personal
Information Disclosure Intentions versus
2007 Norberg, Patricia A.; Horne, Daniel Behaviors
Standing in the Footprint: Including the
Self in the Privacy Debate and Policy
2009 Norberg, Patricia A.; Horne, David ADevelopment
The Devil Is in the Deliberation: Thinking
Too Much Reduces Preference
2009 Nordgren, Loran F.; Dijksterhuis, ApConsistency
The Influence of Level of Processing on
2002 Nordhielm, Christie L.
Advertising Repetition Effects
Advertising to Bilinguals: Does the
Language of Advertising Influence the
2008 Noriega, Jaime; Blair, Edward
Nature of Thoughts?
The Devil You (Don't) Know:
Interpersonal Ambiguity and Inference
2013 Norton, David A.; Lamberton, Cait Making in Competitive Contexts
Looks Interesting, but What Does It Do??
Evaluation of Incongruent Product Form
2011 Noseworthy, Theodore J; Trudel, ReDepends on Positioning
The Effects of Ad Context and Gender on
the Identification of Visually Incongruent
2011 Noseworthy, Theodore J.; Cotte, Ju Products
Measuring the Customer Experience in

Online Environments: A Structural
2000 Novak, Thomas P.; Hoffman, DonnaModeling
L
Approach
The Fit of Thinking Style and Situation:
New Measures of Situation-Specific
2009 Novak, Thomas P.; Hoffman, DonnaExperiential and Rational Cognition
2007 Novemsky, Nathan; Dhar, Ravi; SchPreference Fluency in Choice
Goal Fulfillment and Goal Targets in
2005 Novemsky, Nathan; Dhar, Ravi
Sequential Choice
The Time Course and Impact of
Consumers' Erroneous Beliefs about
2003 Novemsky, Nathan; Ratner, RebeccHedonic Contrast Effects
The Effect of Decision Order on Purchase
2010 Nowlis, Stephen M; Dhar, Ravi; SimQuantity Decisions
Coping with Ambivalence: The Effect of
Removing a Neutral Option on
Consumer Attitude and Preference
2002 Nowlis, Stephen M.; Kahn, Barbara Judgments
The Effect of a Delay between Choice
and Consumption on Consumption
2004 Nowlis, Stephen M.; Mandel, Naom Enjoyment
The Influence of Consumer Distractions
on the Effectiveness of Food-Sampling
2005 Nowlis, Stephen M.; Shiv, Baba
Programs
Niche strategy: merging economic and
marketing theories with population
2010 Noy, Eli
ecology arguments
Incidental Prices and Their Effect on
2004 Nunes, Joseph C.; Boatwright, PeterWillingness to Pay
2006 Nunes, Joseph C.; Drze, Xavier
The Endowed Progress Effect: How

Artificial Advancement Increases Effort
Why Are People So Prone to Steal

Software? The Effect of Cost Structure
on Consumer Purchase and Payment
2004 Nunes, Joseph C.; Hsee, Christopher
Intentions
A Cognitive Model of People's Usage
2000 Nunes, Joseph C.
Estimations
2000 Oakenfull, Gillian; Blair, Edward; G Measuring Brand Meaning
Targeting a Minority without Alienating
the Majority: Advertising to Gays and
2008 Oakenfull, Gillian K.; Mccarthy, Mic Lesbians in Mainstream Media
Examining the relationship between
brand usage and brand knowledge
2010 Oakenfull, Gillian K.; McCarthy, Micstructures
What Matters: Factors Influencing Gay
Consumers' Evaluations of 'Gay-Friendly'
2013 Oakenfull, Gillian W
Corporate Activities
Dance to the Music! How Musical Genres
in Advertisements Can Sway Perceptions
2013 Oakes, Steve; North, Adrian
of Image
Evaluating Empirical Research into

Music in Advertising: A Congruity
2007 Oakes, Steve
Perspective
Order of Entry and the Moderating Role
of Comparison Brands in Brand
2008 Oakley, James L.; Duhachek, Adam;Extension Evaluation
2006 Obadia, Claude; Vida, Irena
Endogenous Opportunism in Small and

Medium-Sized Enterprises' Foreign
Subsidiaries: Classification and Research
Propositions
2013 Obadia, Claude
Competitive Export Pricing: The

Influence of the Information Context
Consumers' Emotional Bonds with

Foreign Countries: Does Consumer
2011 Oberecker, Eva M; DiamantopoulosAffinity Affect Behavioral Intentions?
The Consumer Affinity Construct:
Conceptualization, Qualitative
2008 Oberecker, Eva M; Riefler, Petra; Investigation, and Research Agenda
Examining the marketing
planningmarketing capability
interface and customer-centric
2012 O'Cass, Aron; Ngo, Liem Viet; Siahtiperformance in SMEs
Examining the role of within functional
area resourcecapability
complementarity in achieving customer
and product-based performance
2012 O'Cass, Aron; Sok, Phyra
outcomes
The impact of customer satisfaction on
2011 O'Connell, Vincent; O'Sullivan, DonCEO bonuses
Competitive advantage in small to
2002 O'Donnell, Aodheen; Gilmore, Audr medium-sized enterprises
Fatal errors: unbridling emotions in
2007 O'Donohoe, Stephanie; Turley, Dar service failure experiences
Developing marketing competence and
managing in networks: a strategic
2000 O'Driscoll, Aidan; Carson, David; G perspective
Innovative marketing in SMEs: an
2009 O'Dwyer, Michele; Gilmore, Audrey;empirical study
Strategic alliances as an element of
2011 O'Dwyer, Michele; Gilmore, Audrey;innovative marketing in SMEs
2013 Oestreicher-Singer, Gal; Libai, BaraThe Network Value of Products
R&D, Marketing, and the Success of
2003 Ofek, Elie; Sarvary, Miklos
Next-Generation Products
2002 Ofek, Elie; Srinivasan, V.
How Much Does the Market Value an

Improvement in a Product Attribute?
2008 Ofek, Elie; Turut, Ozge
To Innovate or Imitate? Entry Strategy

and the Role of Market Research
The Robustness of the Effects of

Consumers' Participation in Market
Research:The Case of Service Quality
2009 Ofir, Chezy; Simonson, Itamar; Yoo Evaluations
The Effect of Stating Expectations on
Customer Satisfaction and Shopping
2007 Ofir, Chezy; Simonson, Itamar
Experience
Reexamining Latitude of Price
Acceptability and Price Thresholds:
Predicting Basic Consumer Reaction to
2004 Ofir, Chezy
Price
The performance implications of
management fads and fashions: an
2002 Ogbonna, Emmanuel; Harris, Lloyd empirical study
2007 Ojala, Arto; Tyrvinen, Pasi
Market Entry and Priority of Small and

Medium-Sized Enterprises in the
Software Industry: An Empirical Analysis
of Cultural Distance, Geographic
Distance, and Market Size
2004 Okada, Erica Mina; Hoch, Stephen JSpending Time versus Spending Money
Trade-ins, Mental Accounting, and
2001 Okada, Erica Mina
Product Replacement Decisions
2006 Okada, Erica Mina
Upgrades and New Purchases
How Mobile Advertising Works: The Role
of Trust in Improving Attitudes and
2007 Okazaki, Shintaro; Katsukura, Akih Recall
Benchmarking the Use of QR Code in
2012 Okazaki, Shintaro; Li, Hairong; Hiro Mobile Promotion
Global Consumer Culture Positioning:
Testing Perceptions of Soft-Sell and
Hard-Sell Advertising Appeals Between
2010 Okazaki, Shintaro; Mueller, BarbaraU.S. and Japanese Consumers
The Tactical Use of Mobile Marketing:
How Adolescents' Social Networking Can
2009 Okazaki, Shintaro
Best Shape Brand Extensions
2009 Okonkwo, Uch
The luxury brand strategy challenge
Must a Claim to Be "America's Favorite"
2005 Olazbal, Ann Morales; Cava, Anit Be Verifiable?
Sixth Circuit Decision Protects
2005 Olazbal, Ann Morales; Cava, Anit Secondary Market for Printer Cartridges
2005 Olazbal, Ann Morales; Cava, Ani Marketing and the Law
Supreme Court Upholds Compelled
2005 Olazbal, Ann Morales; Cava, Anit Subsidy Ads as Government Speech
2005 Olazbal, Ann Morales; Cava, Anit Just Say It, If You Dare
Supreme Court Allows California Gun
Victims' Suit to Proceed to Trial Against
2005 Olazbal, Ann Morales; Cava, Ani Gun Manufacturers and Distributors
2002 Olazbal, Ann Morales; Cava,

2002 Olazbal, Ann Morales; Cave,

2002 Olins, Wally
Supreme Court Rules Mandatory

Advertising Campaign Violates First
Anit Amendment
This Is Not Your Mommy's "Barbie" or Is
She? A Cultural Icon Struggles to
Ani Maintain Her Reputation
Ani Marketing and the Law
Anti-Competitive Effects Dictate
Outcome of New Trade Dress and
Ani Trademark Cases
Branding the nation--the historical
context
External and internal accountability of

financial services suppliers: current
paradoxes in managing expectations
2005 O'loughlin, Deirdre; Szmigin, Isabeland experience
When Profit Equals Price: Consumer
Confusion About Donation Amounts in
2003 Olsen, G. Douglas; Pracejus, John Cause-Related Marketing
Conscientious brand criteria: A
framework and a case example from the
2011 Olsen, Lars Erling; Peretz, Adrian clothing industry
2002 Olsen, Svein Ottar
Comparative Evaluation and the

Relationship Between Quality,
Satisfaction, and Repurchase Loyalty
The Performance Implications of Fit

Among Business Strategy, Marketing
Organization Structure, and Strategic
2005 Olson, Eric M.; Slater, Stanley F.; H Behavior
It's not easy being green: the effects of
attribute tradeoffs on green product
2013 Olson, Erik
preference and choice
Are Interactive Decision Aids Better
Than Passive Decision Aids? a
Comparison with Implications for
2002 Olson, Erik L.; Widing II, Robert E. Information Providers on the Internet
2002 O'Malley, Lisa; Clark, Terry
The Social Life of Information
Relationships and technology: strategic
2002 O'Malley, Lisa; Mitussis, Darryn
implications
Marketing in a recession: retrench or
2011 O'Malley, Lisa; Story, Vicky; O'Sulli invest?
Managing and maintaining corporate
reputation and brand identity: Haier
2006 Omar, Maktoba; Williams, Jr, RobertGroup logo
New car retailing: an assessment of car
manufacturers fairness on main
2000 Omar, Ogenyi; Blankson, Charles dealers
Changes in brand accounting for UK
2001 Ong, Audra
companies
Communicating brand personality: Are

the websites doing the talking for the
2006 Opoku, Robert; Abratt, Russell; Pitt top South African Business Schools?
Getting Ahead of the Joneses: When
Equality Increases Conspicuous
Consumption among Bottom-Tier
2014 Ordabayeva, Nailya; Chandon, Pier Consumers
Conditional Projection: How Own
Evaluations Influence Beliefs About
2013 Orhun, A. Yeim; Urminsky, Oleg Others Whose Choices Are Known
A meta-analysis of satisfaction with
2010 Orsingher, Chiara; Valentini, Sara; complaint handling in services
Holistic Package Design and Consumer
2008 Orth, Ulrich R; Malkewitz, Keven Brand Impressions
2005 Orth, Ulrich R.
Consumer personality and other factors

in situational brand choice variation
Why Do Firms Invest in Consumer

Advertising with Limited Sales
2011 Osinga, Ernst C; Leeflang, Peter S. Response? A Shareholder Perspective
Early Marketing Matters: A Time-Varying
Parameter Approach to Persistence
2010 Osinga, Ernst C; Leeflang, Peter S. Modeling
2004 Osler, Rob
2007 Osler, Rob
Making the case for a new brand name

The typerolepurpose brand
taxonomy
2000 Osselaer, Stijn M.J. Avn; Alba, Jose Consumer Learning and Brand Equity
2003 Ostrom, Amy L.
Achieving "Reviewer Readiness"
Marketing Performance Measurement
2007 O'Sullivan, Don; Abela, Andrew V. Ability and Firm Performance
2005 Oswald, Lynda J.
When Is a Name only a Name?

Descriptive Versus Suggestive Marks
How departments' decision-making

influence and interdepartmental
dynamics relate to two facets of
2012 Oswald, Monika; Brettel, Malte; En strategic market orientation
Competitive reaction to the introduction
of a new product: an exploratory market
2010 Otero-Neira, Carmen; Varela, Jose; signalling study
Perceptions and realities of male
2001 Otnes, Cele; McGrath, Mary Ann shopping behavior
An Integrated Model of Discrete Choice
2008 Otter, Thomas; Allenby, Greg M; vaand Response Time
2007 Ouellet, Jean-Franois
Consumer Racism and Its Effects on

Domestic Cross-Ethnic Product Purchase:
An Empirical Test in the United States,
Canada, and France
French Versus American Consumers'

Attachment of Value to a Product in a
Common Consumption Context: A Cross2004 Overby, Jeffrey W.; Gardial, Sarah FNational Comparison
Is Children's Understanding of
Nontraditional Advertising Comparable
to Their Understanding of Television
2013 Owen, Laura; Lewis, Charlie; Auty, Advertising?
Understanding motives of consumers
2011 Oyedele, Adesegun; Simpson, Pennwho help
Discrimination in the Consumer
Marketplace: A Response to Harris,
2005 Oyler, Randall L.
Henderson, and Williams
2009 Ozanne,
2013 Ozanne,
2010 Ozanne,
2008 Ozanne,
2011 Ozanne,
The Philosophy and Methods of

Deliberative Democracy: Implications for
Julie L; Corus, Canan; SaatPublic Policy and Marketing
Transformative Photography: Evaluation
and Best Practices for Eliciting Social
Julie L; Moscato, Emily M; and Policy Changes
Julie L.; Anderson, Laurel Community Action Research
Julie L.; Saatcioglu, Bige Participatory Action Research
A Child's Right to Play: The Social
Construction of Civic Virtues in Toy
Lucie K; Ozanne, Julie L Libraries
2010 Ozdemir, V. Emre; Hewett, Kelly
The Effect of Collectivism on the

Importance of Relationship Quality and
Service Quality for Behavioral
Intentions: A Cross-National and CrossContextual Analysis
Geographical Information SystemsBased Marketing Decisions: Effects of

Alternative Visualizations on Decision
2010 Ozimec, Ana-Marija; Natter, Martin Quality
Competing Perspectives in International
Marketing Strategy: Contingency and
2000 Ozsomer, Aysegul; Prussia, GregoryProcess Models
A Resource-Based Model of Market
Learning in the Subsidiary: The
Capabilities of Exploration and
2003 zsomer, Aysegl; Genctrk, EExploitation
Global Brand Purchase Likelihood: A
Critical Synthesis and an Integrated
2008 zsomer, Ayegl; Altaras, SeliConceptual Framework
2012 zsomer, Ayegl
The Interplay Between Global and Local

Brands: A Closer Look at Perceived
Brand Globalness and Local Iconness
The Role of Market Orientation in

Advertising Spending During Economic
2014 zturan, Peren; zsomer, Ayeg
Collapse: The Case of Turkey in 2001
Reply to "Do Returns Policies Intensify
2004 Padmanabhan, V.; Png, I. P. L.
Retail Competition?"
2003 Pae, Jae H.; Lehmann, Donald R.

2004 Pae, Jae H.; Lehmann, Donald R.
2004 Pagani, Margherita

2005 Page, Graham; Fearn, Helen
Multigeneration Innovation Diffusion:

The Impact of Intergeneration Time
Intergeneration Time Effects
Determinants of Adoption of Third
Generation Mobile Multimedia Services
Corporate Reputation: What Do
Consumers Really Care About?
Scientific realism: what 'neuromarketing'

can and can't tell us about consumers
The Underdog Effect: The Marketing of
Disadvantage and Determination
2011 Paharia, Neeru; Keinan, Anat; Avery,
through
J
Brand Biography
2012 Page, Graham
2007 Palmatier, Robert W;


2008 Palmatier, Robert W
A Comparative Longitudinal Analysis of

Theoretical Perspectives of
Interorganizational Relationship
Dant, Rajiv P; Performance
The Role of Customer Gratitude in
Jarvis, Cheryl Relationship Marketing
Customer Loyalty to Whom? Managing
the Benefits and Risks of SalespersonScheer, Lisa Owned Loyalty
Interfirm Relational Drivers of Customer
Value
Factors Influencing the Effectiveness of

2006 Palmatier, Robert W.; Dant, Rajiv P Relationship Marketing: A Meta-Analysis
Returns on Business-to-Business
Relationship Marketing Investments:
2006 Palmatier, Robert W.; GopalakrishnaStrategies for Leveraging Profits
Relationship Velocity: Toward A Theory
2013 Palmatier, Robert W.; Houston, Mark
of Relationship Dynamics
2011 Palmeira, Mauricio M.
The Zero-Comparison Effect
Influences on loyalty programme
effectiveness: a conceptual framework
2000 Palmer, Adrian; Mcmahon-Beattie, and case study investigation
Cooperative marketing associations: an
investigation into the causes of
2002 Palmer, Adrian
effectiveness
2010 Palmer, Mark; Simmons, Geoff
Strategists' reactions and resistance

towards forces of inclusion: soothing the
anxiety of marketing (non-) influence
2009 Palmer, Roger; Wilson, Hugh
An exploratory case study analysis of

contemporary marketing practices
College Students' Credit Card Debt and

the Role of Parental Involvement:
2001 Palmer, Todd Starr; Pinto, Mary Bet Implications for Public Policy
Price Dispersion on the Internet: A
Review and Directions for Future
2004 Pan, Xing; Ratchford, Brian T.; Sha Research
Optimal Marketing Strategies for a
2007 Pancras, Joseph; Sudhir, K
Customer Data Intermediary
How to Make a 29% Increase Look
Bigger: The Unit Effect in Option
2013 Pandelaere, Mario; Briers, Barbara Comparisons
The Relationship Between Shareholder
Wealth Effects, Diversity, and Publicity
2005 Pandey, Vivek K.; Shanahan, Kevin as
J a Marketing Strategy
2004 Pangarkar, Nitin; Klein, Saul
The Impact of Control on International

Joint Venture Performance: A
Contingency Approach
Within-country ethnic differences and

product positioning: a comparison of the
2007 Pankhania, Asha; Lee, Nick; Hoole perceptions of two British sub-cultures
Country equity and country branding:
2002 Papadopoulos, Nicolas; Heslop, LouProblems and prospects
Using internal marketing to ignite the
corporate brand: The case of the UK
2006 Papasolomou, Ioanna; Vrontis, Demretail bank industry
Music for free? How free ad-funded
2011 Papies, Dominik; Eggers, Felix; Wldownloads affect consumer choice
2012 Pappalardo, Janis K.
Product Literacy and the Economics of

Consumer Protection Policy* Product
Literacy and the Economics of
Consumer Protection Policy
Regulating Commercial Speech in a

Dynamic Environment: Forty Years of
Margarine and Oil Advertising Before the
2000 Pappalardo, Janis Kohanski; RingoldNLEA
2007 Papyrina, Veronika
2000 Parasuraman, A.; Grewal, Dhruv
2000 Parasuraman, A.; Grewal, Dhruv
When, How, and with What Success?

The Joint Effect of Entry Timing and
Entry Mode on Survival of Japanese
Subsidiaries in China
Serving Customers and Consumers
Effectively in the Twenty-First Century: A
Conceptual Framework and Overview
The Impact of Technology on the
Quality-Value-Loyalty Chain: A Research
Agenda
Marketing to and Serving Customers

Through the Internet: An Overview and
2002 Parasuraman, A.; Zinkhan, George Research Agenda
2000 Parasuraman, A.
Farewell Editorial
Reflections on Contributing to a
Discipline Through Research and Writing
Modeling Opportunities in Service
Recovery and Customer-Managed
Interactions
Choosing What I Want Versus Rejecting

What I Do Not Want: An Application of
Decision Framing to Product Option
2000 Park, C. Whan; Jun, Sung Youl; MacIChoice Decisions
A negative side of outsourcing
marketing functions and market-based
2011 Park, Jeong Eun; Lee, Sungho; Morglearning process
Got to Get You into My Life: Do Brand
2010 Park, Ji Kyung; Roedder John, Debo Personalities Rub Off on Consumers?
Simulated Maximum Likelihood
Estimator for the Random Coefficient
2009 Park, Sungho; Gupta, Sachin
Logit Model Using Aggregate Data
Eliciting Preference for Complex
Products: A Web-Based Upgrading
2008 Park, Young-Hoon; Ding, Min; Rao, VMethod
2011 Parker, Jeffrey R; Schrift, Rom Y
Rejectable Choice Sets: How Seemingly

Irrelevant No-Choice Options Affect
Consumer Decision Processes
How and When Grouping Low-Calorie

Options Reduces the Benefits of
Providing Dish-Specific Calorie
2014 Parker, Jeffrey R.; Lehmann, DonaldInformation
Positioning person brands in established
2013 Parmentier, Marie-Agns; Fischer, organizational fields
Using Qualitative Research in
2004 Parsons, Amy L.; Lepkowska-White,Advertising
Quantitative Models in Marketing
2003 Parsons, Leonard J.
Research
Empowering Online Advertisements by
Empowering Viewers with the Right to
Choose The Relative Effectiveness of
Skippable Video Advertisements on
2012 Pashkevich, Max; Dorai-Raj, SundarYouTube
2009 Pashupati, Kartik
Beavers, Bubbles, Bees, and Moths
Self-Accountability Emotions and Fear
2006 Passyn, Kirsten; Sujan, Mita
Appeals: Motivating Behavior
2008 Pasternack, Barry Alan
Optimal Pricing and Return Policies for

Perishable Commodities
Optimal Pricing and Return Policies for

Perishable Commodities
Nation Branding Loyalty towards the
country, the state and the service
2003 Paswan, Audhesh K.; Kulkarni, Shai brands
The Appeal of Reality Television For Teen
2011 Patino, Anthony; Kaltcheva, Velitchk
and Pre-Teen Audiences
2002 Paton, David; Conant, Neil
Internet advertising by UK firms
2011 Patrick, Vanessa M; Hagtvedt, HenrAesthetic Incongruity Resolution
"I Don't" versus "I Can't": When
Empowered Refusal Motivates Goal2014 Patrick, Vanessa M.; Hagtvedt, HenrDirected Behavior
Getting a second chance: the role of
imagery in the influence of inaction
2009 Patrick, Vanessa M.; Lancellotti, M regret on behavioral intent
Not as Happy as I Thought I'd Be?
Affective Misforecasting and Product
2007 Patrick, Vanessa M.; MacInnis, DeboEvaluations
Inventing the pubs of Ireland: the
2007 Patterson, Anthony; Brown, Stephe importance of being postcolonial
2008 Pasternack, Barry Alan
How to create an influential

anthropomorphic mascot: Literary
musings on marketing, make-believe,
2013 Patterson, Anthony; Khogeer, Yusraand meerkats
The power of intuitive thinking: a
devalued heuristic of strategic
2012 Patterson, Anthony; Quinn, Lee; Bamarketing
The Impact of Cultural Values on
Marketing Ethical Norms: A Study in
2006 Paul, Pallab; Roy, Abhijit; Mukhopa India and the United States
Internet marketing the news: Leveraging
brand equity from marketplace to
2001 Pauwels, Koen; Dans, Enrique
marketspace
Performance Regimes and Marketing
2007 Pauwels, Koen; Hanssens, Dominiq Policy Shifts
New Products, Sales Promotions, and
Firm Value: The Case of the Automobile
2004 Pauwels, Koen; Silva-Risso, Jorge; Industry
When Do Price Thresholds Matter in
2007 Pauwels, Koen; Srinivasan, Shuba; FRetail Categories?
2004 Pauwels, Koen; Srinivasan, Shuba Who Benefits from Store Brand Entry?
Moving from Free to Fee: How Online
Firms Market to Change Their Business
2008 Pauwels, Koen; Weiss, Allen
Model Successfully
2004 Pauwels, Koen
How Dynamic Consumer Response,

Competitor Response, Company
Support, and Company Inertia Shape
Long-Term Marketing Effectiveness
The Reflexive Relationship between

Consumer Behavior and Adaptive
2004 Pavia, Teresa M.; Mason, Marlys J. Coping
Measuring Emotion -- Lovemarks, The
2006 Pawle, John; Cooper, Peter
Future Beyond Brands
Decomposing Influence Strategies:
Argument Structure and Dependence as
Determinants of the Effectiveness of
Influence Strategies in Gaining Channel
2005 Payan, Janice M.; McFarland, RicharMember Compliance
A Strategic Framework for Customer
2005 Payne, Adrian; Frow, Pennie
Relationship Management
Anthropomorphic responses to new-to2013 Payne, Collin R.; Hyman, Michael R market logos
Behavior-Based Discrimination: Is It a
2008 Pazgal, Amit; Soberman, David
Winning Play, and If So, When?
2004 Pearson, David
Changes in brand management
Consuming Direct-to-Consumer Genetic
Tests: The Role of Genetic Literacy and
2012 Pearson, Yvette E; Liu-Thompkins, Knowledge Calibration
Skin Cancer Prevention: Reevaluating
2001 Peattie, Ken; Peattie, Sue; Clarke, Pthe Public Policy Implications
2002 Pechmann, Cornelia;
An Experimental Investigation of the

Joint Effects of Advertising and Peers on
Adolescents' Beliefs and Intentions
Knight, Susanabout Cigarette Consumption
Impulsive and Self-Conscious:
Adolescents' Vulnerability to Advertising
Levine, Linda;and Promotion
Navigating the Central Tensions in
Research on At-Risk Consumers:
Moore, Elizabet
Challenges and Opportunities
Policy and Research Related to
Consumer Rebates: A Comprehensive
Silk, Tim
Review
Effects of Indirectly and Directly

Competing Reference Group Messages
and Persuasion Knowledge: Implications
2010 Pechmann, Cornelia; Wang, Liangy for Educational Placements
Overview of the Special Issue on Social
2002 Pechmann, Cornelia (Connie)
Marketing Initiatives
Individual Differences in Haptic
Information Processing: The "Need for
2003 Peck, Joann; Childers, Terry L.
Touch" Scale
The Effect of Mere Touch on Perceived
2009 Peck, Joann; Shu, Suzanne B.
Ownership
It Just Feels Good: Customers' Affective
Response to Touch and Its Influence on
2006 Peck, Joann; Wiggins, Jennifer
Persuasion
Learning About Foreign Markets: Are

Entrant Firms Exposed to a "Shock
2004 Pedersen, Torben; Petersen, Bent Effect"?
An empirical study into the foundations
2009 Peelen, Ed; van Montfort, Kees; Be of CRM success
An Exploratory Study of the Influence of
Sales Training Content and Salesperson
Evaluation on Salesperson Adaptive
Selling, Customer Orientation, Listening,
2008 Pelham, Alfred M.; Kravitz, Pamela and Consulting Behaviors
2009 Pelham, Alfred M.
2011 Peloza, John; Shang, Jingzhi

2005 Peloza, John; Steel, Piers
An exploratory study of the influence of

firm market orientation on salesperson
adaptive selling, customer orientation,
interpersonal listening in personal
selling and salesperson consulting
behaviors
How can corporate social responsibility
activities create value for stakeholders?
A systematic review
The Price Elasticities of Charitable
Contributions: A Meta-Analysis
Good and Guilt-Free: The Role of SelfAccountability in Influencing Preferences

2013 Peloza, John; White, Katherine; Jin for Products with Ethical Attributes
Interactive IMC: The RelationalTransactional Continuum and the
2006 Peltier, James; Schibrowsky, John A Synergistic Use of Customer Data
Interactive Psychographics: Cross2002 Peltier, James W.; Schibrowsky, JohnSelling in the Banking Industry
Leveraging Customer Information to
Develop Sequential Communication
Strategies: A Case Study of Charitable2002 Peltier, James W.; Schibrowsky, JohnGiving Behavior
Assessing the Impact of Gasoline SalesBelow-Cost Laws on Retail Price and
Market Structure: Implications for
2013 Peltier, James W.; Skidmore, Mark; Consumer Welfare
Consuming People: From Political
Economy to Theaters of Consumption
Living U.S. Capitalism: The
2013 Pealoza, Lisa; Barnhart, MichelleNormalization of Credit/Debt
Consuming the American West:
Animating Cultural Meaning and Memory
2001 Pealoza, Lisa
at a Stock Show and Rodeo
Introduction: What Are Research
2014 Peracchio, Laura; McGill, Ann; LuceCurations?
2000 Penaloza, Lisa
Building Bridges for an Interconnected

2014 Peracchio, Laura A.; Luce, Mary FraField of Consumer Research
Using Stylistic Properties of Ad Pictures
2005 Peracchio, Laura A.; Meyers-Levy, to Communicate with Consumers
Antitrust Policy and Aggressive Business
Strategy: A Historical Perspective on
Understanding Commercial Purposes
2002 Peritz, Rudolph J. R.
and Effects
Implicit Self-Referencing: The Effect of
Nonvolitional Self-Association on Brand
2012 Perkins, Andrew W.; Forehand, Markand Product Attitude
Understanding the Fine Print: The Need
for Effective Testing of Mandatory
2012 Perry, Vanessa G; Blumenthal, PamMortgage Loan Disclosures
Who Is in Control? The Role of SelfPerception, Knowledge, and Income in
2005 Perry, Vanessa G.; Morris, Marlene Explaining Consumer Financial Behavior
Aging Gracefully: Emerging Issues for
2011 Perry, Vanessa G.; Wolburg, Joyce MPublic Policy and Consumer Welfare
2012 Peter, Paula C; Honea, Heather
Is Ignorance Bliss? Consumer Accuracy

in Judgments about Credit Ratings
The management of customer
relationships as assets in the retail
banking sector
The engagement of customers beyond
their expected roles
Targeting Social Messages with
Emotions of Change: The Call for
Optimism
2009 Petersen, J. Andrew; Kumar, V
Are Product Returns a Necessary Evil?

Antecedents and Consequences
2008 Perry, Vanessa Gail
2011 Persson, Andreas

2011 Pervan, Simon J.; Bove, Liliana L.
Exploring the impact of advertising and

R&D expenditures on corporate brand
value and firm-level financial
2010 Peterson, Robert; Jeong, Jaeseok performance
A General Theory of Competition:
Resources, Competences, Productivity,
2001 Peterson, Robert A.; Prasad, Ashut Economic Growth
Ruminations on Theory and Research
2005 Peterson, Robert A.
Scholarship in Marketing
2010 Petrin, Amil; Train, Kenneth
A Control Function Approach to

Endogeneity in Consumer Choice Models
Fluency of Consumption Imagery and

2005 Petrova, Petia K.; Cialdini, Robert B the Backfire Effects of Imagery Appeals
Branding relationships in financial

services: Paradigm shift in
2011 Petruzzellis, Luca; Romanazzi, SalvaMediterranean countries
2010 Pettit, Ray
The March toward Quality
A Critical Review of "Managing Brand
Experience: The Market Contact
2005 Pettit, Raymond
Audit"
The Best of Branding: Best Practices in
Corporate Branding
Learning from Winners: How Research
Drove a New Model for the Automotive
Industry

2006 Petty, Richard E.
From Politics to Marketing: An Emotional

Framework for Advertising
Learning from Winners: How IBM Seized
the Day
A Metacognitive Model of Attitudes
Seeking a Single Policy for Contractual

Fairness to Consumers: A Comparison of
2004 Petty, Ross D.; Hamilton, Jennifer U.S. and E.U. Efforts
Marketing Without Consent: Consumer
Choice and Costs, Privacy, and Public
2000 Petty, Ross D.
Policy
2002 Petty, Ross D.
2003 Petty, Ross D.
2005 Petty, Ross D.

2008 Petty, Ross D.
2008 Petty, Ross D.
2008 Petty, Ross D.
Limiting Product Choice: Innovation,

Market Evolution, and Antitrust
Wireless Advertising Messaging: Legal
Analysis and Public Policy Issues
Societal Regulation of the Marketing
Function: Does the Patchwork Create a
Quilt?
Flavor trademark hard for the TTAB to
swallow
Pet Peeves: Trademark Law and the
Consumer Enjoyment of Brand Pet
Parodies
Naming names: Trademark strategy and
beyond: Part twoDealing with rival
brand names
Naming names: Part three

Safeguarding brand equity in the United
States by developing a family of
2010 Petty, Ross D.
trademarks
Non-parametric estimation of mean
2005 Pfeifer, Phillip E.; Bang, Heejung customer lifetime value
Modeling Customer Relationships as
2000 Pfeifer, Phillip E.; Carraway, Robert Markov Chains
Can Old Media Enhance New Media?

How Traditional Advertising Pays off for
2010 Pfeiffer, Markus; Zinnbauer, Markusan Online Social Network
Ideals and Oughts and the Reliance on
Affect versus Substance in Persuasion
Affect Monitoring and the Primacy of
2001 Pham, Michel Tuan; Cohen, Joel B.; Feelings in Judgment
2004 Pham, Michel Tuan; Avnet, Tamar
Brand personality and consumer selfexpression: Single or dual carriageway?

Privacy Concerns and Consumer
Willingness to Provide Personal
2000 Phelps, Joseph; Nowak, Glen; FerrellInformation
Direct Marketers' Use of Public Records:
Current Legal Environment and Outlook
2001 Phelps, Joseph E.; Bunker, Matthewfor the Future
Antecedents and Consequences of
Consumer Privacy Concerns: An
2001 Phelps, Joseph E.; D'Souza, Giles; NEmpirical Investigation
2001 Phau, Ian; Lau, Kong Cheen
Viral Marketing or Electronic Word-ofMouth Advertising: Examining Consumer

Responses and Motivations to Pass
2004 Phelps, Joseph E.; Lewis, Regina; MAlong Email
Impact of Gender Differences on the
2004 Phillip, Marissa V.; Suri, Rajneesh Evaluation of Promotional Emails
Narrative and Persuasion in Fashion
2010 Phillips, Barbara J.; Mcquarrie, Edwa
Advertising
2008 Phillips, Joan M.; Urbany, Joel E.;
Confirmation and the Effects of Valenced

Political Advertising: A Field Experiment
From Right to Responsibility: Sustainable

2011 Phipps, Marcus; Brace-Govan, Jan Change in Water Consumption
2008 Pickton, David
What is a brand worth?
The implications of lean operations for
sales strategy: from sales-force to
2009 Piercy, Niall; Rich, Nick
marketing-force
Framing the problematic relationship
between the marketing and operations
2007 Piercy, Niall
functions
Improving marketing-operations cross2010 Piercy, Niall
functional relationships
Strategic marketing and operations
relationships: the case of the lean
2004 Piercy, Niall C.; Rich, Nick
enterprise
Driving Organizational Citizenship
Behaviors and Salesperson In-Role
Behavior Performance: The Role of
Management Control and Perceived
2006 Piercy, Nigel F.; Cravens, David W.; Organizational Support
Consequences of Sales Management's

Behavior- and Compensation-Based
Control Strategies in Developing
2004 Piercy, Nigel F.; Low, George S.; Cr Countries
The Stopping Power of Advertising:
Measures and Effects of Visual
2010 Pieters, Rik; Wedel, Michel; Batra, Complexity
Attention Capture and Transfer in
Advertising: Brand, Pictorial, and Text2004 Pieters, Rik; Wedel, Michel
Size Effects
Goal Control of Attention to Advertising:
2007 Pieters, Rik; Wedel, Michel
The Yarbus Implication
2014 Pieters, Rik
Bidirectional Dynamics of Materialism

and Loneliness: Not Just a Vicious Cycle
Networks and competitive advantage: a

synthesis and extension
Simultaneous Media Experience and
2005 Pilotta, Joseph J.; Schultz, Don
Synesthesia
Information Source Usage and Purchase
Satisfaction: Implications for Product2005 Pingol, Laura L.; Miyazaki, Anthony Focused Print Media
Determinants of Regular and Occasional
Consumers' Intentions to Buy Organic
2012 Pino, Giovanni; Peluso, Alessandro Food
Managing the franchised brand: The
2003 Pitt, Leyland; Napoli, Julie; Van De franchisees' perspective
The Penguin's Window: Corporate
Brands From an Open-Source
2006 Pitt, Leyland F.; Watson, Richard T Perspective
2004 Playle, Sarah; Hodson, Sarah
Legal update
The Impact of European Expansion on
2004 Playle, Sarah; Hodson, Sarah
Community Trademark Rights
2006 Pillai, Kishore Gopalakrishna
Use it or lose it: Correct use of

registered and unregistered trade marks
The Elasticity of Customer Value to
Retention: The Duration of a Customer
2004 Pleifer, Phillip E.; Farris, Paul W.
Relationship
ValueSpace: Winning the Battle for
2002 Pliniussen, John; Cunningham, Peg Market Leadership
2001 Playle, Sarah; Reese, Stephen
Customer-directed selling behaviors and

performance: a comparison of existing
2009 Plouffe, Christopher R.; Hulland, Jo perspectives
2006 Plummer, Joseph T.
What Sticks: Why Most Advertising Fails

and How to Guarantee Yours Succeeds
Deciding Without Resources: Resource

2009 Pocheptsova, Anastasiya; Amir, On;Depletion and Choice in Context
When Do Incidental Mood Effects Last?

2010 Pocheptsova, Anastasiya; NovemskLay Beliefs versus Actual Effects
How to Capture the Heart? Reviewing 20
Years of Emotion Measurement in
2006 Poels, Karolien; Dewitte, Siegfried Advertising
Information Acquisition Activities: A
Study of Global Start-Up Exporting
2000 Poh-Lin Yeoh
Companies
The Link between Cross-Cultural Value
Associations and Liking: The Case of
2006 Polegato, Rosemary; Bjerke, Rune Benetton and Its Advertising
Considering the Evidence, No Wonder
the Court Endorses Canada's
2004 Pollay, Richard W.
Restrictions on Cigarette Advertising
Inactivity and the dynamics of
relationship development: a proposed
2010 Polonsky, Michael; Gupta, Samir; B model
Understanding brands as experiential
spaces: axiological implications for
2006 Ponsonby-McCabe, Sharon; Boyle, marketing strategists
The Identification of Inbound Call Center
Agents' Competencies That Are Related
2000 Pontes, Manuel C.F.; O'Brien Kelly, to Callers'...
How Images of Other Consumers
2013 Poor, Morgan; Duhachek, Adam; KriInfluence Subsequent Taste Perceptions
Consumer Store Choice Dynamics: An
Analysis of the Competitive Market
2000 Popkowski Leszczyc, Peter T. L.; Si Structure for Grocery Stores
Experimental choice analysis of
2001 Popkowski Leszczyc, Peter T. L.; T shopping strategies
To Bundle or Not to Bundle:
Determinants of the Profitability of Multi2010 Popkowski Leszczyc, Peter T.L; HItem Auctions
Marketing Science Conference
2002 Popkowski Leszczyc, Peter T.L.
University of Alberta, June 2002
Witnessing Incivility among Employees:
Effects on Consumer Anger and
2010 Porath, Christine; Macinnis, Debbie;Negative Inferences about Companies
Pre-sale vs. Post-sale e-satisfaction:
Impact on repurchase intention and
2005 Posselt, Thorsten; Gerstner, Eitan overall satisfaction
Challenging Big Data Preconceptions:
New Ways of Thinking About Data and
2014 Post, Rachael; Edmiston, Dawn
Integrated Marketing Communication
Corporate marketing and the branding
2007 Powell, Shaun; Balmer, John M T; Mof the organisation
2007 Powell, Shaun
Organisational marketing, identity and

the creative brand
Digital and Social Media In the Purchase

Decision Process: A Special Report from
2012 Powers, Todd; Advincula, Dorothy; Athe Advertising Research Foundation
Lines in the Sand: The Role of Motivated
Categorization in the Pursuit of Self2009 Poynor, Cait; Haws, Kelly L.
Control Goals
2010 Poynor, Cait; Wood, Stacy
Smart Subcategories: How Assortment

Formats Influence Consumer Learning
and Satisfaction
Retail Choice Architecture: The Effects of

Benefit- and Attribute-Based Assortment
Organization on Consumer Perceptions
2013 Poynor Lamberton, Cait; Diehl, Krisand Choice
How Nothing Became Something: White
2006 Pracejus, John W.; Olsen, G. Dougl Space, Rhetoric, History, and Meaning
Co-Creation Experiences: The Next
2004 Prahalad, C. K.; Ramaswamy, Venk Practice In.value Creation
The Influence of Internet-Marketing
Integration on Marketing Competencies
2001 Prasad, V. Kanti; Ramamurthy, K.; Nand Export Performance
2009 Precourt, Geoffrey
Getting Metrics Right
Shopper Marketing and the Digital Last
Mile
What We Know About TV Today (and
Tomorrow)
What We Know About New Mixes in
Media Marketing
What Do We Know About Peer-to-Peer
Marketing?
Rebuilding the Boat While Staying
Afloat: The Modeling Challenge for
2006 Prelec, Drazen
Behavioral Economics
The Hand, the Bill... or Both? The Role of
2012 Prendengast, Gerald; Ting Wai, Kin Credibility in Handbill Acceptance
How Far Is Too Far? The Antecedents of
2008 Prendergast, Gerard; Cheung, Wah-Offensive Advertising in Modern China
Perceptions of Handbills as a
Promotional Medium: An Exploratory
2005 Prendergast, Gerard; Yuen Sze ManStudy
2010 Prendergast, Gerard P.; Poon, Dere Match Game
2008 Prendergast, Gerard P.; Poon, DerekPredicting
T
Premium Proneness
Branding familiness in tourism family
2011 Presas, Pilar; Muoz, Dolors; Gui firms
Constraints on Sustainable Energy

Consumption: Market System and Public
2009 Press, Melea; Arnould, Eric J
Policy Challenges and Opportunities
2000 Preston, Christopher
The Problem with Micro-Marketing
A Problem Ignored: Dilution and
Negation of Consumer Information by
2002 Preston, Ivan L.
Antifactual Content
Dilution and Negation of Consumer
Information by Antifactual Content:
Proposals for Solutions
Understanding Communication Research
Findings
Qualitative Market Research: Principle
2004 Price, Linda
and Practice
Older Consumers' Disposition of Special
2000 Price, Linda L.; Arnould, Eric J.; Cu Possessions
2004 Price, Linda L.; Ford, Gary T.
Surviving in a Material World: The Lived

Experience of People in Poverty (Book)
When and Why the Background Contrast

Effect Emerges: Thought Engenders
Meaning by Influencing the Perception of
2004 Priester, Joseph R.; Dholakia, Utpa Applicability
The A2SC2 Model: The Influence of
Attitudes and Attitude Strength on
2004 Priester, Joseph R.; Nayakankuppa Consideration and Choice
Whence Univalent Ambivalence? From
2007 Priester, Joseph R.; Petty, Richard the Anticipation of Conflicting Reactions
The Role of Contingency Awareness,
Involvement, and Need for Cognition in
2004 Priluck, Randi; Till, Brian D.
Attitude Formation
2010 Priluck, Randi; Till, Brian D.

2002 Pringle, Lewis
2001 Pringle, Lewis C.
2007 Prins, Remco; Verhoef, Peter C.
Comparing a customer-based brand

equity scale with the Implicit Association
Test in examining consumer responses
to brands
The Ultimate Secrets of Advertising
(Book)
The Academy and The Practice: In
Principle, Theory and Practice Are
Different. But, in Practice, They Never
Are
Marketing Communication Drivers of
Adoption Timing of a New E-Service
Among Existing Customers
Perceptions of potential postgraduate

Greek business students towards UK
2011 Priporas, Constantinos-Vasilios; Ka universities, brand and brand reputation
Sustainable Consumption: Opportunities
2011 Prothero, Andrea; Dobscha, Susan; for
F Consumer Research and Public Policy
Crash Test Dummies? The Impact of

Televised Automotive Crash Tests on
2004 Pruitt, Stephen W.; Hoffer, George EVehicle Sales and Securities Markets
Individual Differences in Brand
2012 Puligadda, Sanjay; Ross, William T; Schematicity
The unique effects of branding on
2010 Puligadda, Sanjay; Ross, William T. variety perception
Attitude Basis, Certainty, and Challenge
Alignment: A Case of Negative Brand
2006 Pullig, Chris; Netemeyer, Richard G.Publicity
Brand Dilution: When Do New Brands
2006 Pullig, Chris; Simmons, Carolyn J.; Hurt Existing Brands?
Structural Modeling in Marketing: Some
2006 Punj, Girish
Future Possibilities
Smart versus knowledgeable online
2007 Punj, Girish N.; Moore, Robert
recommendation agents
Bilingualism and the Emotional Intensity
2009 Puntoni, Stefano; De Langhe, Bart; of
V Advertising Language
Gender Identity Salience and Perceived
2011 Puntoni, Stefano; Sweldens, Steven;
Vulnerability to Breast Cancer
2007 Puntoni, Stefano; Tavassoli, Nader Social Context and Advertising Memory
When Humanizing Brands Goes Wrong:
The Detrimental Effect of Brand
Anthropomorphization Amid Product
2013 Puzakova, Marina; Hyokjin Kwak; RoWrongdoings
Positive Affect, Intertemporal Choice,
and Levels of Thinking: Increasing
2011 Pyone, Jin Seok; Isen, Alice M
Consumers' Willingness to Wait
2007 Qiang Lu; Moorthy, Sridhar
Coupons Versus Rebates
Attitude Toward the Site II: New
2002 Qimei Chen; Clifford, Sandra J.; WelInformation
An empirical analysis of inter-acquisition
2008 Qiu, Guiyou; Papatla, Purushottam time of free online content
2003 Qu, Riliang; Ennew, Christine T.
An examination of the consequences of

market orientation in China
Developing a Market Orientation in a

Transitional Economy: The Role of
Government Regulation and Ownership
2005 Qu, Riliang; Ennew, Christine T.
Structure
Revisiting Individual Choices in Group
Settings: The Long and Winding (Less
2010 Quester, Pascale; Steyer, Alexandr Traveled) Road?
Advertising and Promotion Leverage on
2001 Quester, Pascale G.; Thompson, BeArts Sponsorship Effectiveness
The Often-Forgotten Nonfuneral
2008 Quilliam, Elizabeth Taylor
Consumer Grief for the Grieving
Building brand community among ethnic

diaspora in the USA: Strategic
2005 Quinn, Michael; Devasagayam, Raj implications for marketers
The Regulation of Dietary Supplements
Within the United States: Flawed
Attempts at Mending a Defective
2013 Quinones, Ralph L.; Winsor, Robert Consumer Safety Mechanism
Academics and Advocates: Using
Participatory Action Research to
2000 Quoss, Bernita; Cooney, Margaret; Influence
L
Welfare Policy
An Open Mind Wants More: Opinion
Strength and the Desire for Genetically
2008 Radas, Sonja; Teisl, Mario F.; Roe, BModified Food Labeling Policy
Studiu al opiniilor tinerilor - viitori
specialiti n marketing n turism
cu privire la master planul pentru
dezvoltarea turismului romnesc.
2014 Radu, Anamaria-Ctlina; Boto,(Romanian)
Study of the opinions of young people future specialists in tourism marketing regarding the master plan for the
2014 Radu, Anamaria-Ctlina; Boto,development of romanian tourism
Building customer loyalty in online
2013 Rafiq, Mohammed; Fulford, Heatherretailing: The role of relationship quality
Expressions of Gratitude in Disaster
Management: An Economic, Social
Marketing, and Public Policy Perspective
2011 Raggio, Randle D; Folse, Judith An on Post-Katrina Campaigns
Gratitude works: its impact and the
mediating role of affective commitment
2009 Raggio, Randle D.; Folse, Judith An in driving positive outcomes
The theoretical separation of brand
equity and brand value: Managerial
2007 Raggio, Randle D.; Leone, Robert P.implications for strategic planning
Chasing brand value: Fully leveraging
2009 Raggio, Randle D.; Leone, Robert P.brand equity to maximise brand value
Postscript: Preserving (and growing)
2009 Raggio, Randle D.; Leone, Robert P.brand value in a downturn
The Long and Short of It: Why Are
2010 Raghubir, Priya; Das, Sanjiv R.
Stocks with Shorter Runs Preferred?
Ratios in Proportion: What Should the
2006 Raghubir, Priya; Greenleaf, Eric A Shape of the Package Be?
Effect of Face Value on Product Valuation

2002 Raghubir, Priya; Srivastava, Joydeein Foreign Currencies
2009 Raghubir, Priya; Srivastava, JoydeeThe Denomination Effect
Is Happiness Shared Doubled and
Sadness Shared Halved? Social
Influence on Enjoyment of Hedonic
2006 Raghunathan, Rajagopal; Corfman,Experiences
Walking the Hedonic Product Treadmill:
Default Contrast and Mood-Based
Assimilation in Judgments of Predicted
2001 Raghunathan, Rajagopal; Irwin, Juli Happiness with a Target Product
The Unhealthy = Tasty Intuition and Its
Effects on Taste Inferences, Enjoyment,
2006 Raghunathan, Rajagopal; Naylor, R and Choice of Food Products
Informational Properties of Anxiety and
2006 Raghunathan, Rajagopal; Pham, Mich
Sadness, and Displaced Coping
Brands as Product Coordinators:
Matching Brands Make Joint
Consumption Experiences More
2013 Rahinel, Ryan; Redden, Joseph P. Enjoyable
Is the company the only meaningful
2009 Rahman, Kaleel AM; Areni, Charles brand for services?
On the value relevance of customer
satisfaction. Multiple drivers and
2012 Raithel, Sascha; Sarstedt, Marko; multiple markets
Consumer Evaluations of Hybrid
2009 Rajagopal, Priyali; Burnkrant, RoberProducts
2003 Rajaratnam, Daniel; Clark, Terry
Handbook of Marketing
Asymmetric Store Positioning and
Promotional Advertising Strategies:
2002 Rajiv, Surendra; Dutta, Shantanu; DTheory and Evidence
Channel Coordination in the Presence of
2005 Raju, Jagmohan; Zhang, Z. John
a Dominant Retailer
Marketing Healthful Eating to Children:
The Effectiveness of Incentives, Pledges,
2010 Raju, Sekar; Rajagopal, Priyali; Gilband Competitions
The Effect of Brand Commitment on the
Evaluation of Nonpreferred Brands: A
2009 Raju, Sekar; Unnava, H. Rao; MontgDisconfirmation Process
The Role of Arousal in Commitment: An
Explanation for the Number of
2006 Raju, Sekar; Unnava, H. Rao
Counterarguments
The Effect of Sales Promotions on the
Size and Composition of the Shopping
Basket: Regulatory Compatibility from
2010 Ramanathan, Suresh; Dhar, Sanjay Framing and Temporal Restrictions
Consuming with Others: Social

Influences on Moment-to-Moment and
Retrospective Evaluations of an
2007 Ramanathan, Suresh; McGill, Ann LExperience
Time-Varying Effects of Chronic Hedonic
2006 Ramanathan, Suresh; Menon, Geet Goals on Impulsive Behavior
Immediate and Delayed Emotional
Consequences of Indulgence: The
Moderating Influence of Personality Type
2007 Ramanathan, Suresh; Williams, Patton Mixed Emotions
Interaction Orientation and Firm
2008 Ramani, Girish; Kumar, V
Performance
2007 Ramaseshan, B.; Hsiu-Yuan Tsao
Moderating effects of the brand concept

on the relationship between brand
personality and perceived quality
Antecedents and Consequences of Merit

2003 Ramaswami, Sridhar N.; Singh, JagdPay Fairness for Industrial Salespeople
Practice papers Whither global
branding? The case of food
2003 Ramsay, Bill
manufacturing
2007 Randall, Taylor; Terwiesch, Christian;
User Design of Customized Products
Connection, trust, and commitment:
2011 Randall, Wesley S.; Gravier, Michaeldimensions of co-creation?
Subaru: The Emotional Myths Behind the
2006 Randazzo, Sal
Brand's Growth
At the Movies, on the Web: An
Investigation of the Effects of
Entertaining and Interactive Web
2003 Raney, Arthur A.; Arpan, Laura M.; Pa
Content on Site and Brand Evaluations
2001 Rangan, V. Kasturi; Bell, Marie
Merrill Lynch: Integrated Choice
Xerox: Book-in-time: The new way to
market, order, print, and fulfill books
2000 Rangan, V. Kasturi; Sinha, Jay
one at a time, just in time, worldwide.
Opportunities and challenges in
multichannel marketing: An introduction
2005 Rangaswamy, Arvind; Van Bruggen,to the special issue
2003 Rao, Akshay R.; Mahi, Humaira

2005 Rao, Akshay R.
The Price of Launching a New Product:

Empirical Evidence on Factors Affecting
the Relative Magnitude of Slotting
Allowances
The Quality of Price as a Quality Cue

The Fruits of Legitimacy:Why Some New
Ventures Gain More from Innovation
2008 Rao, Raghunath Singh; Chandy, RajThan Others
2001 Rao, Ram C.; Syam, Niladri
Equilibrium Price Communication and

Unadvertised Specials by Competing
Supermarkets
Marketing Initiatives, Expected Cash

2008 Rao, Ramesh K.S; Bharadwaj, Neera
Flows, and Shareholders'Wealth
How Is Manifest Branding Strategy
Related to the Intangible Value of a
2004 Rao, Vithala R.; Agarwal, Manoj K.; Corporation?
Comments on Conjoint Analysis with
2004 Rao, Vithala R.
Partial Profiles
Lessons from Online Practice: New
2007 Rappaport, Stephen D.
Advertising Models

Why We Talk: The Truth Behind Word-ofMouth--Seven Reasons Your Customers

Will or Will Not Talk About Your Brand
Putting Listening to Work The Essentials
of Listening
Cutting Edges
Lessons Learned from 197 Metrics, 150
Studies, and 12 Essays A Field Guide to
Digital Metrics

Does Quality Win? Network Effects
2009 Ratchford, Brian T; Shugan, StevenVersus
M
Quality in High-Tech Markets
The Impact of the Internet on
2003 Ratchford, Brian T.; Myung-Soo LeeInformation Search for Automobiles
The Impact of the Internet on
Consumers' Use of Information Sources
2007 Ratchford, Brian T.; Talukdar, Deb for Automobiles: A Re-Inquiry
On the Efficiency of Internet Markets for
2003 Ratchford, Brian T.; Xing Pan; Shan Consumer Goods
2001 Ratchford, Brian T.
The Economics of Consumer Knowledge

Determinants of Customer Loyalty: A
Study in the Context of Private Label
2014 Rathod, Chirag B.; Bhatt, Nishithku Apparel Stores in India
2013 Ratner, Rebecca
2014 Ratner, Rebecca
Summer 2013 Consumer Goal Pursuit

Consumer Goal Pursuit
The Impact of Private versus Public
Consumption on Variety-Seeking
2002 Ratner, Rebecca K.; Kahn, Barbara Behavior
Customer retention: examining the roles
of store affect and store loyalty as
mediators in the management of retail
2009 Ray, Ipshita; Chiagouris, Larry
strategies
Asymmetric Wholesale Pricing: Theory
2006 Ray, Sourav; Chen, Haipeng (Allan);and Evidence
Cost Complexity of Pricing Decisions for

Exporters in Developing and Emerging
2001 Raymond, Mary Anne; Tanner Jr., JoMarkets
Marketing Under Uncertainty: The Logic
2009 Read, Stuart; Dew, Nicholas; Saras of an Effectual Approach
Effectiveness of Telescopic
Advertisements Delivered via Personal
2006 Reading, Nicholas; Bellman, Steve Video Recorders
Antismoking Messages for the
International Teenage Segment: The
Effectiveness of Message Valence and
2006 Reardon, James; Miller, Chip; Fouber
Intensity Across Different Cultures
The Ethical Aspects of Direct to
Consumer Advertising of Prescription
Drugs in the United Kingdom: Physician
2008 Reast, Jon; Palihawadana, Dayananversus Consumer Views
Healthy Satiation: The Role of
Decreasing Desire in Effective Self2013 Redden, Joseph P.; Haws, Kelly L. Control
The Presence of Variety Reduces
2009 Redden, Joseph P.; Hoch, Stephen J.Perceived Quantity
Reducing Satiation: The Role of
2008 Redden, Joseph P.
Categorization Level
The Potential Impact of Artificial
Shopping Agents in E-Commerce
2002 Redmond, William H.
Markets
Moral Identity and Judgments of
2007 Reed, Americus; Aquino, Karl; Levy,Charitable Behaviors
Activating the Self-Importance of
Consumer Selves: Exploring Identity
2004 Reed II, Americus
Salience Effects on Judgments
Building a political brand: Ideology or
2006 Reeves, Peter; de Chernatony, Leslivoter-driven strategy
Consumer-Based Brand Equity and Firm
2009 Rego, Lopo L; Billett, Matthew T; M Risk
Reexamining the Market Share-2013 Rego, Lopo L.; Morgan, Neil A.; FornCustomer Satisfaction Relationship
2005 Reibstein, David J.; Wittink, Dick R. Competitive Responsiveness
What Attracts Customers to Online
Stores, and What Keeps Them Coming
2002 Reibstein, David J.
Back?
The Prevalence of Sexual Imagery in Ads
2003 Reichert, Tom
Targeted to Young Adults
Marketing-Related Motives in Mergers &
Acquisitions: The Perspective of the U.S.
2004 Reid, Douglas
Food Industry (Book)
2009 Reijmersdal, Eva Van; Neijens, Peter
A New Branch of Advertising
The adoption of market orientation in
SMEs: required capabilities and relation
2010 Reijonen, Helen; Komppula, Raija to success
2010 Reimann, Martin; Schilke, Oliver;
Customer relationship management and

firm performance: the mediating role of
business strategy
The Customer Relationship Management

Process: Its Measurement and Impact on
2004 Reinartz, Werner; Krafft, Manfred; Performance
Investigating cross-buying and customer
2008 Reinartz, Werner; Thomas, Jacquelyloyalty
Balancing Acquisition and Retention
Resources to Maximize Customer
2005 Reinartz, Werner; Thomas, JacquelyProfitability
Capturing the essence of a corporate
brand personality: A Western brand in
2006 Rekom, Johan Van; Jacobs, GabrieleEastern Europe
Extending the theory of metaphor in
2012 Rentschler, Ruth; Jogulu, Uma; Ker marketing: The case of the art gallery
A dynamic segmentation approach for
targeting and customizing direct
2006 Reutterer, Thomas; Mild, Andreas; N
marketing campaigns
New Technologies Drive CPG Media Mix
2010 Reynar, Angela; Phillips, Jodi; He Optimization
LifeGoals: The Development of a
Decision-Making Curriculum for
2005 Reynolds, Thomas J.
Education
Methodological and Strategy
Development Implications of Decision
2006 Reynolds, Thomas J.
Segmentation
Including the effects of prior and recent
contact effort in a customer scoring
2008 Rhee, Subom; McIntyre, Shelby
model for database marketing
The Determinants of Being Unbanked for
2006 Rhine, Sherrie L. W.; Greene, Willia U.S. Immigrants
Factors That Contribute to Becoming
2013 Rhine, Sherrie L. W.; Greene, Willia Unbanked
The strategic value of CRM: a
2007 Richard, James E.; Thirkell, Peter C.;technology adoption perspective
Common Fallacies in Law-Related
2009 Richards, Jef I.
Consumer Research
Understanding the Impact of Health
Reform on the States: Expansion of
Coverage through Medicaid and
2013 Richardson, Lilliard E.; Yilmazer, Ta Exchanges
Materialism, Transformation
Expectations, and Spending:
2011 Richins, Marsha L
Implications for Credit Use
The Material Values Scale: Measurement
Properties and Development of a Short
2004 Richins, Marsha L.
Form
2013 Richins, Marsha L.
When Wanting Is Better than Having:

Materialism, Transformation
Expectations, and Product-Evoked
Emotions in the Purchase Process
Commentaries and Rejoinder to The

2008 Rick, Scott; Loewenstein, George; M
Dishonesty of Honest People
Fatal (Fiscal) Attraction: Spendthrifts and
2011 Rick, Scott I; Small, Deborah A; Finke
Tightwads in Marriage
2008 Rick, Scott I.; Cryder, Cynthia E.; Tightwads and Spendthrifts
An Expanded Conceptualization and a
2008 Ridgway, Nancy M.; Kukar-Kinney, New Measure of Compulsive Buying
Comment on "Benchmarking Advertising
2002 Riedesel, Paul
Efficiency"
Word of Mouth on the Web: The Impact
of Web 2.0 on Consumer Purchase
2007 Riegner, Cate
Decisions.
Wired China: The Power of the World's
2008 Riegner, Cate
Largest Internet Population
Your Privacy Is Sealed: Effects of Web
Privacy Seals on Trust and Personal
2005 Rifon, Nora J.; LaRose, Robert; Cho Disclosures.
Causality: Models, Reasoning, and
Inference / Causation, Prediction, and
2002 Rigdon, Edward E.
Search
Preferences for Enhancement
Pharmaceuticals: The Reluctance to
2008 Riis, Jason; Simmons, Joseph P.; Go Enhance Fundamental Traits
2012 Rinaldo, Shannon B.
Product intelligence: its

conceptualization, measurement and
impact on consumer satisfaction
Consumer Independence, Vulnerability
and Public Policy: The Case of Free
Matter for the Blind
2009 Rinallo, Diego; Basuroy, Suman
Does Advertising Spending Influence

Media Coverage of the Advertiser?
2007 Rijsdijk, Serge A.; Hultink, Erik J
Towards a conceptual foundation of

2011 Rindell, Anne; Svensson, Gran; My
'Conscientious Corporate Brands'
The Safety of Objects: Materialism,
Existential Insecurity, and Brand
2009 Rindfleisch, Aric; Burroughs, James Connection
Cross-Sectional Versus Longitudinal
Survey Research: Concepts, Findings,
2008 Rindfleisch, Aric; Malter, Alan J;
and Guidelines
Interfirm Cooperation and Customer
2003 Rindfleisch, Aric; Moorman, Christi Orientation
A Cultural Models Approach to Service

2007 Ringberg, Torsten; Odekerken-Schr Recovery
The American Marketing Association
Definition of Marketing: Moving from
2007 Ringold, Debra Jones; Weitz, BartonLagging to Leading Indicator
2008 Ringold, Debra Jones
Le Mieux Est L'ennemi Du Bien
Family Structure, Materialism, and
Compulsive Buying: A Reinquiry and
2003 Roberts, James A.; Manolis, Chris; Ta
Extension
Money Attitudes, Credit Card Use, and
Compulsive Buying among American
2001 Roberts, Jamews A.; Jones, Eli
College students
Implementing a Prelaunch Diffusion
Model: Measurement and Management
Challenges of the Telstra Switching
2004 Roberts, John H.; Morrison, Pamela Study
D
A Prelaunch Diffusion Model for
2005 Roberts, John H.; Nelson, Charles J. Evaluating Market Defense Strategies
2000 Roberts, John H.
2000 Roberts, Mary Lou
Developing New Rules for New Markets

Geocities (A) and (B)
Combating Obesity in the Courts: Will

2005 Robinson, Melissa Grills; Bloom, PauLawsuits Against McDonald's Work?
Resource Deployment Stability and
Performance in International Researchand-Development Alliances: A Self2012 Robson, Matthew J; Schlegelmilch, Determination Theory Explanation
Developing strategic marketing through
2005 Rocks, Steve; Gilmore, Audrey; Carthe use of marketing networks
Post-Adoption Attitudes to Advertising
2002 Rodgers, Shelly; Chen, Qimei
on the Internet
Gender and E-Commerce: An
2003 Rodgers, Shelly; Harris, Mary Ann Exploratory Study
Relationship Bonding and Trust as a
Foundation for Commitment in U.S.Mexican Strategic Alliances: A Structural
2002 Rodrguez, Carlos M.; Wilson, David
Equation
T.
Modeling Approach
Segmenting wine consumers according
to their involvement with appellations of
2006 Rodrguez Santos, Carmen; Cervantes
origin
Blanco, Miguel; Gonzlez Fernndez, Ana
Characteristics of Consumer-Preferred
Labeling Policies: Experimental Evidence
from Price and Environmental Disclosure
2001 Roe, Brian; Teisl, Mario F.; Huaping for Deregulated Electricity Services
Consumer Responses to Performance

2007 Roehm, Michelle L.; Brady, Michael Failures by High-Equity Brands
2002 Roehm, Michelle L.; Pullins, Ellen
Designing Loyalty-Building Programs for

Packaged Goods Brands
When Will a Brand Scandal Spill Over,

2006 Roehm, Michelle L.; Tybout, Alice Mand How Should Competitors Respond?
Instrumental vs. Vocal Versions of
2001 Roehm, Michelle L.
Popular Music in Advertising
Revisiting the Effect of Positive Mood on
2005 ROEHM Jr., Harper A.; Roehm, Miche
Variety Seeking
A typology of customer lifetime values
2007 Roemer, Ellen
in buyer-seller relationships
Customer Strategy: Observations from
2005 Rogers, Martha
the Trenches
Understanding the co-creation effect:
when does collaborating with customers
2012 Roggeveen, Anne; Tsiros, Michael; provide a lift to service recovery?
Does the Frame of a Comparative Ad
Moderate the Effectiveness of Extrinsic
2006 Roggeveen, Anne L.; Grewal, Dhruv;
Information Cues?
Integration of Discrepant Sales
Forecasts: The Influence of Plausibility
2004 Roggeveen, Anne L.; Johar, Gita V Inferences Based on an Evoked Range
Avoiding Television Advertising: Some
Explanations from Time Allocation
2005 Rojas-Mndez, Jo I.; Davies, Theory
The Various Words of Mouth Moving
Beyond the "Road-to-Damascus"
2012 Romaniuk, Jeni
Conversion
2013 Romaniuk, Jenni;

2007 Romaniuk, Jenni

Achieving Reach in a Multi-Media

Environment How a Marketer's First Step
Beal, Virginia; Un Provides the Direction for the Second
Bogomolova, Svetl
Brand Image and Brand Usage
Gugel, Craig
The ARF 360 Model
Word of Mouth and the Viewing of
Television Programs.
The Efficacy of Brand-Execution Tactics
in TV Advertising, Brand Placements,
and Internet Advertising
Lifting the Productivity of TV Advertising
Five Steps to Smarter Targeting
Are You Ready for the Next Big Thing?:
New Media Is Dead! Long Live New
Media!
How Healthy is Your Brand-Health

Tracker?: A Five-Point Checklist to Build
Returns on a Critical Research
Investment
De-Clutter Your Mind: Seven Worries You

Can Drop from Your Research Agenda
Ambient advertising - the contextual

2014 Romoni-Maniu, Andreea-Ioana; Zinfluence on message perception
Incorporating Context Effects Into a
2011 Rooderkerk, Robert P; Van Heerde, Choice Model
Micro-Level Product-Market Dynamics:
Shared Knowledge and Its Relationship
2005 Rosa, Jos Antonio; Spanjol, Jelento Market Development
Attributions and Conformity in Illicit
Consumption: The Mediating Role of
2001 Rose, Randall L.; Bearden, William Group Attractiveness
Paradox and the Consumption of
Authenticity through Reality Television
Consumer advertising as a signal of
2014 Rosengren, Sara; Bondesson, Nikla employer attractiveness
2005 Rose, Randall L.; Wood, Stacy L.
Judging a Magazine by Its Advertising:

Exploring the Effects of Advertising
Content on Perceptions of a Media
2013 Rosengren, Sara; Dahln, Micael Vehicle
Marketing strategy in a turbulent
2011 Rosier, Eleri R.
environment
2007 Ross, William T; Robertson, Diana CCompound Relationships Between Firms
2003 Rossi, Peter E.; Allenby, Greg M.
Bayesian Statistics and Marketing
2012 Rossiter, John; Bellman, Steve
Emotional Branding Pays Off
How to Construct a Test of Scientific
2003 Rossiter, John R.; Mick, David Glen Knowledge in Consumer Behavior
So What? A Rejoinder to the Reply by
Crites and Aikman-Eckenrode to Rossiter
2001 Rossiter, John R.; Silberstein, Richaret al. (2001)
Brain-Imaging Detection of Visual Scene
Encoding in Long-term Memory for TV
2001 Rossiter, John R.; Silberstein, Richa Commercials
Pragmatism and Realities for
Understanding the Advertising and
2006 Rotfeld, Herbert Jack; Stafford, Ma Public Policy Literature
2002 Rotfeld, Herbert Jack
Information You Can't Use
Convenient Abusive Research
Consumers, People, and Kim
Aliterates' Scholarship
Impact, Influence, and Fame
Aliterates scholarship

Depending on the Kindness of Strangers

Mistaking Precision for Reality
Theory, Data, Interpretations, and More
Theory
Financial Aliteracy
How Do You Know That?
The Stealth Influence of Covert
Marketing and Much Ado About What
May Be Nothing
Disciplined Conduct of Interdisciplinary
Research
Privacy Crimes, Annoyances and Self2009 Rotfeld, Herbert Jack
Defeating Business Practices
Adventures in Misplaced Mentoring
Parting Perspectives from an Aging
Editor (& thanks for all the fish)
Researchers, Scholars and Ivan
2006 Rotfield, Herbert Jack
It's Just Business
Health Information Consumers Can't or
2009 Rotfield, Herbert Jack
Don't Want to Use
Subsidiary Use of Foreign Marketing
2009 Roth, Martin S; Jayachandran, Sati Knowledge
Media and Message Effects on DTC
Prescription Drug Print Advertising
2003 Roth, Martin S.
Awareness
Feeling and Thinking in Memory-Based
2007 Rottenstreich, Yuval; Sood, Sanjay; versus Stimulus-Based Choices
Determinants of Pay Levels and
2009 Rouzis, Dominique; Coughlan, AnStructures in Sales Organizations
Innovation Generation in Supply Chain
Relationships: A Conceptual Model and
2004 Roy, Subroto; Sivakumar, K.; Wilkins
Research Propositions
The Public Health Implications of
Consumers' Environmental Concern and
Their Willingness to Pay for an Eco2011 Royne, Marla B.; Levy, Marian; MartFriendly Product
Marketing for Public Health: We Need an
2011 Royne, Marla B.; Levy, Marian
App for That
Recognizing Consumer Issues in DTC
2008 Royne, Marla B.; Myers, Susan D. Pharmaceutical Advertising
2008 Royne, Marla B.
Cautions and Concerns in Experimental

Research on the Consumer Interest
Is Meat Male? A Quantitative

Multimethod Framework to Establish
2012 Rozin, Paul; Hormes, Julia M.; Faith Metaphoric Relationships
Processes and methodologies for
creating a global business-to-business
2003 Rozin, Randall S.; Magnusson, Liz brand
2004 Rozin, Randall S.
2003 Roznowski, JoAnn L.
2012 Rubera, Gaia; Kirca, Ahmet H

2004 Rubin, Donald B.
Buyers in business-to-business branding

A Content Analysis of Mass Media
Stories Surrounding the Consumer
Privacy Issue 1990-2001
Firm Innovativeness and Its Performance
Outcomes: A Meta-Analytic Review and
Theoretical Integration
Design and Modeling in Conjoint
Analysis with Partial Profiles
Coming to America: Can Nordic brand

2008 Rubin, James; Schultz, Majken; Hatcvalues engage American stakeholders?
2005 Rubin, Rose M.; Joy, Justin N.
2005 Rubinson, Joel; Pfeiffer, Markus
2008 Rubinson, Joel

2009 Rubinson, Joel
2009 Rubinson, Joel
2009 Rubinson, Joel
2010 Rubinson, Joel
2010 Rubinson, Joel
Where Are the Airlines Headed?

Implications of Airline Industry Structure
and Change for Consumers
Brand Key Performance Indicators as a
Force for Brand Equity Management
Marketing Metaphoria: What Deep
Metaphors Reveal About the Minds of
Consumers
The New Marketing Research
Imperative: It's about Learning
Empirical Evidence of TV Advertising
Effectiveness
The Opportunity for Marketing
"Simplification"
Media: No Longer the Caboose
What Behavioral Economics Can Teach
Marketing Research
2001 Rubinstein, Helena; Griffiths, Carol Branding matters more on the Internet
Generous Paupers and Stingy Princes:
Power Drives Consumer Spending on
2011 Rucker, Derek D.; Dubois, David; G Self versus Others
Desire to Acquire: Powerlessness and
2008 Rucker, Derek D.; Galinsky, Adam DCompensatory Consumption
The Experience versus the Expectations
of Power: A Recipe for Altering the
2014 Rucker, Derek D.; Miao Hu; Galinsk Effects of Power on Behavior
Increasing the Effectiveness of
Communications to Consumers:
Recommendations Based on Elaboration
Likelihood and Attitude Certainty
2006 Rucker, Derek D.; Petty, Richard E. Perspectives
2003 Ruekert, Robert W.
Handbook of Marketing
The regional and global competitiveness
2012 Rugman, Alan; Oh, Chang; Lim, Do of multinational firms
2013 Rui Huang; Muzhe Yang
2013 Rui Zhu; Argo, Jennifer J.
2010 Ruiliang Yan
Buy What Is Advertised on Television?

Evidence from Bans on Child-Directed
Food Advertising
Exploring the Impact of Various Shaped
Seating Arrangements on Persuasion
Cooperative advertising, pricing
strategy and firm performance in the emarketing age
Not complacent but scared: another look

at the causes of strategic inertia among
successful firms from a regulatory focus
2011 Rusetski, Alexander; Lim, Lewis K.Sperspective
A Managerial Investigation into the
2005 Russell, Cristel Antonia; Belch, Mic Product Placement Industry
The Temporal and Focal Dynamics of
Volitional Reconsumption: A
Phenomenological Investigation of
2012 Russell, Cristel Antonia; Levy, SidneRepeated Hedonic Experiences
The Consumption of Television
Programming: Development and
2004 Russell, Cristel Antonia; Norman, A Validation of the Connectedness Scale
Alcohol Messages in Prime-Time
2009 Russell, Cristel Antonia; Russell, DaTelevision Series
Cultural Diversity in Television
Narratives: Homophilization,
Appropriation, and Implications for
2013 Russell, Cristel Antonia; Schau, Ho Media Advocacy
When Narrative Brands End: The Impact
of Narrative Closure and Consumption
2014 Russell, Cristel Antonia; Schau, Ho Sociality on Loss Accommodation
Analysis of Cross Category Dependence
in Market Basket Selection
Optimizing Service Productivity
Measuring Marketing Productivity:
Current Knowledge and Future
2004 Rust, Roland T.; Ambler, Tim; CarpeDirections
The Customer Economics of Internet
2002 Rust, Roland T.; Kannan, P. K.; Na P Privacy
2000 Russell, Gary J.; Petersen, Ann
2012 Rust, Roland T; Huang, Ming-Hui
Return on Marketing: Using Customer

2004 Rust, Roland T.; Lemon, Katherine NEquity to Focus Marketing Strategy
Getting Return on Quality: Revenue
2002 Rust, Roland T.; Moorman, ChristineExpansion, Cost Reduction, or Both?
2000 Rust, Roland T.; Oliver, Richard L. Should We Delight the Customer?
Marketing Models of Service and
2006 Rust, Roland T.; Tuck Siong Chung Relationships
2005 Rust, Roland T.; Verhoef, Peter C.
Optimizing the Marketing Interventions

Mix in Intermediate-Term CRM
Linking Thoughts to Feelings:

Investigating Cognitive Appraisals and
Consumption Emotions in a Mixed2002 Ruth, Julie A.; Brunel, Frdric FEmotions Context
From Generic to Branded: A Model of
2011 Rutz, Oliver J; Bucklin, Randolph E Spillover in Paid Search Advertising
Cross-Cultural Model of Customer-Based
2014 Ruzzier, Maja Konecnik; Antoncic, Bo
Brand Equity for a Tourism Destination
2007 Ryals, Lynette; Rogers, Beth
Customer relationship management in

financial services: towards informationenabled relationship marketing
Key account planning: benefits, barriers
and best practice
2003 Ryals, Lynette
Making customers pay: measuring and

managing customer risk and returns
2001 Ryals, Lynette; Payne, Adrian
2005 Ryals, Lynette
2006 Ryals, Lynette

2007 Ryals, Lynette J.; Holt, Sue
Making Customer Relationship

Management Work: The Measurement
and Profitable Management of Customer
Relationships
Profitable relationships with key
customers: how suppliers manage
pricing and customer risk
Creating and capturing value in KAM
relationships
The Finnish country-of-origin effect: The

quest to create a distinctive identity in a
crowded and competitive international
2008 Ryan, Jason
marketplace
'Citizen Brands -- Putting Society at the
2003 Ryder, Ian
Heart of Your Business' (Book)
2004 Ryder, Ian
Anthropology and the brand
2007 Ryder, Ian
Customer experience
A Penny for Your Thoughts: Referral
Reward Programs and Referral
2007 Ryu, Gangseog; Feick, Lawrence Likelihood
2009 S. Hun Seog; Yong J. Hyun
Financing as a Marketing Strategy
How Potential Conflict Drives Channel
Structure: Concurrent (Direct and
2005 Sa Vinhas, Alberto; Anderson, Erin Indirect) Channels
Nonprice antecedents of consumer
preference for cyber and extension
2007 Sksjrvi, Maria; Samiee, Saebrands
Assessing multifunctional innovation

2011 Sksjrvi, Maria; Samiee, Saeadoption via an integrative model
2012 Saarijrvi, Hannu
The mechanisms of value co-creation
A Critical Spatial Approach to

Marketplace Exclusion and Inclusion
Moral Habitus and Status Negotiation in
a Marginalized Working-Class
2014 Saatcioglu, Bige; Ozanne, Julie L. Neighborhood
The Effectiveness of Cigarette Warning
Label Threats on Nonsmoking
2009 Sabbane, Lalla Ilhame; Lowrey, Tin Adolescents
The Sales Lead Black Hole: On Sales
2013 Sabnis, Gaurav; Chatterjee, SharmilReps' Follow-Up of Marketing Leads
2013 Saatcioglu, Bige; Ozanne, Julie L
When Do Advertising Parodies Hurt? The

Power of Humor and Credibility In Viral
2014 Sabri, Ouidade; Michel, GraldineSpoof Advertisements
'Material Differences' in Gray Market
2003 Sacasas, Ren; Morales Olazbal
Goods: A Rose Is a Rose Is a Rose?
The Regulalion of Commercial Agency
2004 Sacasas, Ren
Relationships in Europe
2013 Sacks, Danielle
Jonah Berger
Consumer Options: Theory and an
2010 Sainam, Preethika; Balasubramanian
Empirical Application to a Sports Market
2005 Saini, Amit; Johnson, Jean L.
2008 Saini, Ritesh; Monga, Ashwani
Organizational Capabilities in ECommerce: An Empirical Investigation of

E-Brokerage Service Providers
How I Decide Depends on What I Spend:
Use of Heuristics Is Greater for Time
than for Money
Is That Deal Worth My Time? The

Interactive Effect of Relative and
Referent Thinking on Willingness to Seek
2010 Saini, Ritesh; Rao, Raghunath Sing a Bargain
Antecedents and consequences of
technology acquisition intent: empirical
2012 Saji, K. B.; Mishra, Shashi Shekhar evidence from global high-tech industry
Hedonic Eating Goals and Emotion:
When Sadness Decreases the Desire to
2014 Salerno, Anthony; Laran, Juliano; JaIndulge
A taxonomy of brand valuation practice:
Methodologies and purposes
Future Preference Uncertainty and
Diversification: The Role of Temporal
2008 Salisbury, Linda Court; Feinberg, FrStochastic Inflation
2009 Salinas, Gabriela; Ambler, Tim
Poisoning Relationships: Perceived

2011 Samaha, Stephen A; Palmatier, Robe
Unfairness in Channels of Distribution
Perceptions of country of origin: An
approach to identifying expectations of
2010 Samantha Kumara, P. a. P.; Kang C foreign products
Knowledge structure in international
marketing: a multi-method bibliometric
2012 Samiee, Saeed; Chabowski, Brian analysis
Globalization, Privatization, and Free
2001 Samiee, Saeed
Market Economy (Book)
Kotler on Marketing: How to Create, Win
2001 Samli, A. Coskun
and Dominate Markets
Price Inferences for Sacred versus
Secular Goods: Changing the Price of
Medicine Influences Perceived Health
2013 Samper, Adriana; Schwartz, Janet ARisk
Brand related information as context:
the impact of brand name
2010 Samu, Sridhar; Krishnan, H. Shankecharacteristics on memory and choice
United States Finally Joins Madrid
2004 Samuels, Jeffrey M.; Samuels, LindaProtocol
Conceptual analysis of brand
architecture and relationships within
2004 Sanchez, Romulo
product categories
Strategic Variables That Influence Entry
2007 Sanchez-Peinado, Esther; Pla-BarbeMode Choice in Service Firms
2014 Sandikci, zlem; Ger, Gliz
Veiling in Style: How Does a Stigmatized

Practice Become Fashionable?
2002 Sndor, Zsolt; Wedel, Michel
Profile Construction in Experimental

Choice Designs for Mixed Logit Models
2005 Sndor, Zsolt; Wedel, Michel
2007 Sankaranarayanan, Ramesh

2000 Sannella, Maria
Heterogeneous Conjoint Choice Designs

Innovation and the Durable Goods
Monopolist: The Optimality of Frequent
New-Version Releases
Fabled Services
Marketing to the Poor: An Integrative

Justice Model for Engaging Impoverished
2009 Santos, Nicholas J.C; Laczniak, GenMarket Segments
Effects of market orientation on
2005 Santos Vijande, Mara Leticia; Sanzo
business
Prez,
strategic
Mara Jos;
behaviour
lvarez#Gonzlez, Luis I.; Casielles, Ro
2003 Sappington, David; Silk, Alvin J.
Overview of the Special Issue-Marketing's Information Technology

Revolution: Implications for Consumer
Welfare and Economic Performance
The Federal Communications

Commission's Competition Policy and
Marketing's Information Technology
2003 Sappington, David E. M.; StockdaleRevolution
'Successful customer relationship
2002 Sargeant, Adrian
marketing'
2000 Sarigollu, Emine
Marketing Strategy and Uncertainty
The Effect of Reward Structures on the
Performance of Cross-Functional Product
2001 Sarin, Shikhar; Mahajan, Vijay
Development Teams
The Influence of Complementarity,
Compatibility, and Relationship Capital
2001 Sarkar, M.b.; Echambadi, Raj; Cavus
on Alliance Performance
Ambidextrous organizations and firm
performance: the role of marketing
2010 Sarkees, Matthew; Hulland, John; Prfunction implementation
Reputation management in times of
2009 Sarstedt, Marko
crisis
Marketing Implementation in Smaller
Organizations: Definition, Framework,
2001 Sashittal, Hemant C.; Jassawalla, A and Propositional Inventory
Creative and Interactive Media Use by
Agencies: Engaging an IMC Media
Palette for Implementing Advertising
2007 Sasser, Sheila L.; Koslow, Scott; Ri Campaigns
Copy Alert: A Method and Metric to
2014 Satomura, Takuya; Wedel, Michel; Pi
Detect Visual Copycat Brands
Trade Dress Consisting of 'Cool' Clothing
2002 Saunders, Kurt M.; Olazbal, Ann and Catalog Not Protected
Development of a taxonomy of strategic
market segmentation: a framework for
bridging the implementation gap
between normative segmentation and
2005 Sausen, Karsten; Tomczak, Torsten business practice
Collaborating to create: The Internet as
a platform for customer engagement in
2005 Sawhney, Mohanbir; Verona, Gianma
product innovation
2002 Sawhney, Mohanbir; Zabin, Jeff
Managing and Measuring Relational

Equity in the Network Economy
The Spacing Effects of Multiple

Exposures on Memory: Implications for
2009 Sawyer, Alan G.; Noel, Hayden; JaniAdvertising Scheduling
Measuring Consumer Perceptions of
Procedural Justice in a Complaint
2000 Saxby, Carl L.; Tat, Peter K.; Joha Context
2002 Sayman, Serdar; Hoch, Stephen J.; Positioning of Store Brands
2011 Scammon, Debra L.; Keller, Punam Transforming
A.;
Consumer Health
2011 Scammon, Debra L.
Four Among Seven: Midway in the

History of Journal of Public Policy &
Marketing
Frustrated Fatshionistas: An Institutional

Theory Perspective on Consumer Quests
for Greater Choice in Mainstream
2014 Scaraboto, Daiane; Fischer, Eileen Markets
E-Space Inclusion: A Case for the
Americans with Disabilities Act in
2003 Schaefer, Kelly
Cyberspace
Creating Market Anticipation: An
Exploratory Examination of the Effect of
Preannouncement Behavior on a New
2006 Schatzel, Kim; Calantone, Roger Product's Launch
Consumer Identity Renaissance: The
Resurgence of Identity-Inspired
2009 Schau, Hope Jensen; Gilly, Mary C.;Consumption in Retirement
We Are What We Post? Self-Presentation
2003 Schau, Hope Jensen; Gilly, Mary C. in Personal Web Space
How Brand Community Practices Create
2009 Schau, Hope Jensen; Muiz, Albert
Value
The effects of supplier capabilities on
industrial customers loyalty: the
2010 Scheer, Lisa; Miao, C.; Garrett, Jas role of dependence
2002 Scheffman, David T.
Antitrust Economics and Marketing
Can There Ever Be Too Many Options? A
Meta-Analytic Review of Choice
2010 Scheibehenne, Benjamin; Greifenede
Overload
When Does International Marketing
Standardization Matter to Firm
2009 Schilke, Oliver; Reimann, Martin; Performance?
Shipping Charges and Shipping-Charge
Skepticism: Implications for Direct
2005 Schindler, Robert M.; Morrin, Maur Marketers' Pricing Formats
Fitting International Segmentation for
Emerging Markets: Conceptual
2013 Schlager, Tobias; Maas, Peter
Development and Empirical Illustration
Multi-utility: strategic option in
deregulated markets? An empirical
2004 Schlegelmilch, Bodo B.; Ambos, Bjoassessment using conjoint analysis
Strategic innovation: the construct, its
2003 Schlegelmilch, Bodo B.; Diamantopo
drivers and its strategic outcomes
Fine Tuning the Winning Formula: The
2001 Schlegelmilch, Bodo B.
Road Ahead
Ten Years of Jim--Happy Birthday
The Anatomy of an International
Marketing Journal
The New Industrial Revolution?
Farewell and Good Luck
Experiencing Products in the Virtual

World: The Role of Goal and Imagery in
Influencing Attitudes versus Purchase
2003 Schlosser, Ann E.; Mick, David GlenIntentions
Anticipating Discussion about a Product:
Rehearsing What to Say Can Affect Your
2002 Schlosser, Ann E.; Shavitt, Sharon Judgments
Converting Web Site Visitors into
Buyers: How Web Site Investment
Increases Consumer Trusting Beliefs and
2006 Schlosser, Ann E.; White, Tiffany B Online Purchase Intentions
Posting versus Lurking: Communicating
in a Multiple Audience Context
Learning through Virtual Product
Experience: The Role of Imagery on True
2006 Schlosser, Ann E.
versus False Memories
Internal stakeholder views of a market
orientation strategy: implications for
2007 Schlosser, Francine K.; Mcnaughtonimplementation
Using the Right Yardstick: Assessing
Financial Literacy Measures by Way of
2013 Schmeiser, Maximilian D.; SeligmanFinancial Well-Being
Escalation of Commitment During New
2002 Schmidt, Jeffrey B.; Calantone, Roge
Product Development
2009 Schmitt, Bernd
The concept of brand experience
Foreword to the Special Issue on Global
2002 Schmitt, Bernt
Branding
2005 Schlosser, Ann E.
2011 Schmitt, Philipp; Skiera, Bernd; Va Referral Programs and Customer Value
Group influences of selling teams on
industrial salespeople's cross-selling
2013 Schmitz, Christian
behavior
Trust and Customer Willingness to
Provide Information in Database-Driven
2002 Schoenbachler, Denise D.; Gordon,Relationship Marketing
Building Corporate Associations:
Consumer Attributions for Corporate
2006 Scholder Ellen, Pam; Webb, Deborah
Socially Responsible Programs
Measuring Consumer Preferences for
Complex Products: A Compositional
2010 Scholz, Sren W; Meissner, MartinApproach Based on Paired Comparisons
Transcendent customer experience and
2007 Schouten, John W.; McAIexander, Jabrand community
Brand strategy frameworks for
2002 Schreiber, Elliot S.
diversified companies and partnerships
2011 Schrift, Rom Y; Netzer, Oded; KivetComplicating Choice
2001 Schroeder, Jonathan; Bogerson, JanEthics of Consumption (Book)
Executive Insights: Real Differences

Between Local and International Brands:
Strategic Implications for International
2004 Schuiling, Isabelle; Kapferer, Jean- Marketers
2004 Schuiling, Isabelle

2000 Schultz, Don E.; Bailey, Scott
2000 Schultz, Don E.; Kitchen, Philip J.
2014 Schultz, Don E.
How different are branding strategies in

the pharmaceutical industry and the
fast-moving consumer goods sector?
Customer/Brand Loyalty in an
Interactive Marketplace
A Response to "Theoretical Concept or
Management Fashion?"
Extending the Extended Self in the
Digital World
Linking Customer and Financial Metrics

to Shareholder Value: The Leverage
2012 Schulze, Christian; Skiera, Bernd; Effect in Customer-Based Valuation
Cross-Cultural Differences in the Effect
of Received Word-of-Mouth Referral in
2010 Schumann, Jan H; v. Wangenheim, Relational
Fl
Service Exchange
Targeted Online Advertising: Using
Reciprocity Appeals to Increase
Acceptance Among Users of Free Web
2014 Schumann, Jan H.; von Wangenheim,
Services
Can Comparative Advertising Be
Effective in Germany? A Tale of Two
2007 Schwaiger, Manfred; Rennhak, Carst
Campaigns
Art for the Sake of the Corporation Audi,
BMW Group, DaimlerChrysler,
Montblanc, Siemens, and Volkswagen
Help Explore the Effect of Sponsorship
2010 Schwaiger, Manfred; Sarstedt, Marko
on Corporate Reputations
Are Consumers Too Trusting?? The
Effects of Relationships with Expert
2011 Schwartz, Janet; Luce, Mary Frances
Advisers
Self-Reports in Consumer Research: The
Challenge of Comparing Cohorts and
2003 Schwarz, Norbert
Cultures
Feelings, Fit, and Funny Effects: A
Situated Cognition Perspective
Attitude Research: Between Ockham's
Razor and the Fundamental Attribution
Error
Understanding Service Retention Within
and Across Cohorts Using Limited
2008 Schweidel, David A; Fader, Peter S;Information
Predictors of the Gap Between Program
and Commercial Audiences: An
2010 Schweidel, David A; Kent, Robert J Investigation Using Live Tuning Data
A Feature-Based Approach to Assessing

2006 Schweidel, David A.; Bradlow, Eric T.
Advertisement Similarity
A Bivariate Timing Model of Customer
2008 Schweidel, David A.; Fader, Peter S.Acquisition and Retention
Leveraging the Virtuous Circle of Brand
2014 Sciarrino, JoAnn
and the Extended Self
2006 Scott, Linda; Pealoza, Lisa
Matriarchal marketing: a manifesto
Beyond Poverty: Social Justice in a
2011 Scott, Linda; Williams, Jerome D; Global Marketplace
Judging the Book by Its Cover? How
Consumers Decode Conspicuous
Consumption Cues in Buyer-Seller
2013 Scott, Maura L; Mende, Martin; BoltRelationships
The Effects of Reduced Food Size and
Package Size on the Consumption
Behavior of Restrained and Unrestrained
2008 Scott, Maura L.; Nowlis, Stephen M Eaters
The Effect of Goal Specificity on
2013 Scott, Maura L.; Nowlis, Stephen M.Consumer Goal Reengagement
Writing with Pictures: Toward a Unifying
Theory of Consumer Response to
2007 SCOTT, LINDA M.; VARGAS, PATRIC Images.
2001 sdadas; Barry, Ann Marie
2004 Seetharaman, P. B.
2004 Seetharaman, P. B.
How Advertising Works (Book Review)

Modeling Multiple Sources of State
Dependence in Random Utility Models: A
Distributed Lag Approach
The Additive Risk Model for Purchase
Timing
What Does It Take to Get Promoted in

Marketing Academia? Understanding
Exceptional Publication Productivity in
2009 Seggie, Steven H; Griffith, David A the Leading Marketing Journals
Transaction Cost Economics in
International Marketing: A Review and
2012 Seggie, Steven H
Suggestions for the Future
Passive and Active Opportunism in
2013 Seggie, Steven H.; Griffith, David AInterorganizational Exchange
Assessing Marketing Strategy
2006 Seggie, Steven H.
Performance
Taming the Obesity Beast: Children,
Marketing, and Public Policy
2007 Seiders, Kathleen; Petty, Ross D
Considerations
Obesity and the Role of Food Marketing:
A Policy Analysis of Issues and Remedies
SERVCON: development and validation
of a multidimensional service
2007 Seiders, Kathleen; Voss, Glenn B.; convenience scale
2004 Seiders, Kathleen; Petty, Ross D.
Do Satisfied Customers Buy More?

Examining Moderating Influences in a
2005 Seiders, Kathleen; Voss, Glenn B.; Retailing Context
Variety, Vice, and Virtue: How
Assortment Size Influences Option
2009 Sela, Aner; Berger, Jonah; Liu, WenChoice
How Attribute Quantity Influences
2012 Sela, Aner; Berger, Jonah
Option Choice
Unraveling Priming: When Does the
Same Prime Activate a Goal versus a
2009 Sela, Aner; Shiv, Baba
Trait?
We Are Not the Same as You and I:
Causal Effects of Minor Language
Variations on Consumers' Attitudes
2012 Sela, Aner; Wheeler, S. Christian; toward Brands
Focus!! Creative Success Is Enjoyed
2011 Sellier, Anne-Laure; Dahl, Darren WThrough Restricted Choice
'Balancing Risk and Return in a
2011 Selnes, Fred; Billett, Matthew T; Ta Customer Portfolio'
The Role of Corporate Social
Responsibility in Strengthening Multiple
Stakeholder Relationships: A Field
2006 Sen, Sankar; Bhattacharya, C. B.; KExperiment
"Why My Mother Never Threw Anything
Out": The Effect of Product Freshness on
2009 Sen, Sankar; Block, Lauren G.
Consumption
Withholding Consumption: A Social
Dilemma Perspective on Consumer
2001 Sen, Sankar; Grhan-Canli, Zeynep
Boycotts
2004 Sen, Sankar
2007 Sen, Shahana; Lerman, Dawn
The Behavioral Consequences of HIV

Testing: An Experimental Investigation
Why are you telling me this? An
examination into negative consumer
reviews on the Web
The Effect of Analyzing Reasons on the

Stability of Brand Attitudes: A
2004 Sengupta, Jaideep; Fitzsimons, Gava
Reconciliation of Opposing Predictions
Effects of Inconsistent Attribute
Information on the Predictive Value of
Product Attitudes: Toward a Resolution of
2002 Sengupta, Jaideep; Johar, Gita Ven Opposing Perspectives
Understanding Impulsive Eaters' Choice
Behaviors: The Motivational Influences
2007 Sengupta, Jaideep; Zhou, Rongrongof Regulatory Focus
Parental Influence and Teens
Attitude toward Online Privacy
2008 Seounmi Youn
Protection
2009 Seounmi Youn
Determinants of Online Privacy Concern

and Its Influence on Privacy Protection
Behaviors Among Young Adolescents
Brand-usage networks: a demand side

2010 Serota, Kim B.; Bhargava, Mukesh approach to brand architecture
2008 Servon, Lisa J.; Kaestner, Robert
Consumer Financial Literacy and the

Impact of Online Banking on the
Financial Behavior of Lower-Income
Bank Customers
Developing New-to-the-Firm Products:

2012 Sethi, Rajesh; Iqbal, Zafar; Sethi, A The Role of Micropolitical Strategies
Stage-Gate Controls, Learning Failure,
and Adverse Effect on Novel New
2008 Sethi, Rajesh; Iqbal, Zafar
Products
Cross-Functional Product Development
Teams, Creativity, and the
Innovativeness of New Consumer
2001 Sethi, Rajesh; Smith, Daniel C.; Pa Products
2000 Sethi, Rajesh

2000 Sethi, Rajesh
Superordinate Identity in CrossFunctional Product Development Teams:

Its Antecedents and Effect on New
Product Performance
New Product Quality and Product
Development Teams
How Well Does Advertising Work?

Generalizations from Meta-Analysis of
2011 Sethuraman, Raj; Tellis, Gerard J; B Brand Advertising Elasticities
2009 Sethuraman, Raj
Assessing the External Validity of

Analytical Results from National Brand
and Store Brand Competition Models
2014 Sett, Rahul Kumar
A Product and a Price Bundle in an

Efficient Choice Set: How Do Choice
Framing and Goal Orientation Influence
Preferences?
The stability of retail shopping choices

2001 Severin, Valerie; Louviere, Jordan J over time and across countries
2014 Sevilla, Julio; Kahn, Barbara E.
The Completeness Heuristic: Product

Shape Completeness Influences Size
Perceptions, Preference, and
Consumption
Modeling Variation in Brand Preference:

The Roles of Objective Environment and
2002 Sha Yang; Allenby, Greg M.; FennellMotivating Conditions
The Political Participation Puzzle and
2009 Shachar, Ron
Marketing
When Good News About Your Rival Is

Good for You: The Effect of Third-Party
Information on the Division of Channel
2002 Shaffer, Greg; Zettelmeyer, FlorianProfits
2004 Shaffer, Greg; Zettelmeyer, FlorianAdvertising in a Distribution Channel
Innovative Integrated Marketing
Communication Strategies Used to
2014 Shafiulla, B.; Babu, P. Premchand Market Ra.One: A Critical Analysis
2014 Shalev, Edith; Morwitz, Vicki G.
Influence via Comparison-Driven SelfEvaluation and Restoration: The Case of

the Low-Status Influencer
Location, Location, Location: Insights

2001 Shamdasani, Prem N.; Stanaland, And
for Advertising Placement on the Web
Zero as a Special Price: The True Value
2007 Shampanier, Kristina; Mazar, Nina; of Free Products
The Unintended Consequences of Using
'Posers' in Nonprofit Public Service
Announcements and Proposed Self2010 Shanahan, Kevin J; Hopkins, ChristoRegulatory Disclosure Solutions
Identity Congruency Effects on
2008 Shang, Jen; Reed, Americus; CrosonDonations
Distribution Network Redesign for
2009 Shang, Jennifer; Yildirim, Tuba Pin Marketing Competitiveness
BRAN*EQT: A Multicategory Brand Equity
2008 Shankar, Venkatesh; Azar, Pablo; F Model and Its Application at Allstate
An Empirical Analysis of Determinants of
2004 Shankar, Venkatesh; Bolton, Ruth NRetailer Pricing Strategy
2008 Shankar, Venkatesh; Malthouse, E JIM marches on
The growth of interactions and dialogs in
2007 Shankar, Venkatesh; Malthouse, Edinteractive marketing
When customer relationship
2006 Shankar, Venkatesh; Winer, Russellmanagement meets data mining
Building on the momentum in
2005 Shankar, Venkatesh
interactive marketing
Are your salespeople coachable? How
salesperson coachability, trait
competitiveness, and transformational
2013 Shannahan, Kirby; Bush, Alan; Sha leadership enhance sales performance
Private-label grocery shopping attitudes
2005 Shannon, Randall; Mandhachitara, and behaviour: A cross-cultural study
A Comment on "Is Having More
Channels Really Better? A Model of
Competition Among Commercial
2006 Shan-Yu Chou; Chi-Cheng Wu
Television Broadcasters"
2003 Shapiro, Stanley J.; McGougan, Ca The Marketplace Game
2005 Shapiro, Stanley J.
Looking Backward--and Ahead

What the Blind Eye Sees: Incidental
Change Detection as a Source of
2013 Shapiro, Stewart A.; Nielsen, JesperPerceptual Fluency
Knowledge Structures and Retail Sales
2000 Sharma, Arun; Levy, Michael; Kumar
Performance: An Empirical Examination
An Empirical Investigation of the
Relationship between Quality
Management Factors and Customer
Satisfaction, Improved Competitive
Position and Overall Business
2008 Sharma, Bishnu; Gadenne, David Performance
Financial Deprivation Prompts
2013 Sharma, Eesha; Alter, Adam L.
Consumers to Seek Scarce Goods
The Commitment Mix: Dimensions of
Commitment in International Trading
2006 Sharma, Neeru; Young, Louise; WilkRelationships in India
Measuring personal cultural
orientations: scale development and
2010 Sharma, Piyush
validation
2012 Sharp, Bryon; Wright, Malcolm; Dawe
It's a Dirichlet World
2009 Sharp, Byron; Beal, Virginia; CollinsTelevision: Back to the Future
Today's Advertising Laws: Will They
2009 Sharp, Byron; Wind, Yoram (Jerry) Survive the Digital Revolution?
2010 Sharp, Byron
Ehrenberg's View of Advertising
Using Extremeness Aversion to Fight
Obesity: Policy Implications of Context
2008 Sharpe, Kathryn M.; Staelin, Richar Dependent Demand
Fashion victim: the impact of fair trade
2006 Shaw, Deirdre; Hogg, Gillian; Wilso concerns on clothing choice
2012 Sheehan, Brian; Tsao, James; PokryStop the Music!
Re-Weaving the Web: Integrating Print
2001 Sheehan, Kim Bartel; Doherty, Caitland Online Communications
Dimensions of Privacy Concern Among
2000 Sheehan, Kim Bartel; Hoy, Mariea Online Consumers
Of Surfing, Searching, and Newshounds:
A Typology of Internet Users' Online
2002 Sheehan, Kim Bartel
Sessions
Balancing Acts: An Analysis of Food and
Drug Administration Letters About
Direct-to-Consumer Advertising
Violations
In Poor Health: An Assessment of
Privacy Policies at Direct-to-Consumer
Web Sites
Contrast and Assimilation Effects of
2010 Shen, Hao; Jiang, Yuwei; Adaval, R Processing Fluency
The Effects of Business and Political Ties
on Firm Performance: Evidence from
2011 Sheng, Shibin; Zhou, Kevin Zheng; China
Li
2004 Shepard, David
The Practitioner's Bottom Line
2012 Sherman, Paul M
Banner Advertising: Measuring

Effectiveness and Optimizing Placement
Compelled Speech and the Case for
Judicial Engagement
2000 Sherraden, Michael
From Research to Policy: Lessons from

Individual Development Accounts
2001 Sherman, Lee; Deighton, John
2002 Sherry, Jr., John F.; Schouten, John A Role for Poetry in Consumer Research
2000 Sherry Jr., John F.
Place, Technology, and Representation

Mindful consumption: a customer-centric
2011 Sheth, Jagdish; Sethia, Nirmal; Srinapproach to sustainability
2007 Sheth, Jagdish N; Sisodia, RajendraRaising Marketing's Aspirations
Impact of Emerging Markets on
Marketing: Rethinking Existing
2011 Sheth, Jagdish N
Perspectives and Practices
The Antecedents and Consequences of
2000 Sheth, Jagdish N.; Sisodia, Rajendr Customer-Centric Marketing
A Dangerous Divergence: Marketing and
2005 Sheth, Jagdish N.; Sisodia, RajendraSociety
Extending the Extended Self in a Digital
2014 Sheth, Jagdish N.; Solomon, MichaelWorld
Executive Insights: Global Account
Management Capability: Insights from
2005 Shi, Linda H.; Shaoming Zou; White,
Leading Suppliers
The Product-Agnosia Effect: How More
Visual Impressions Affect Product
2014 Shi Jia, Jayson; Shiv, Baba; Rao, Sa Distinctiveness in Comparative Choice
An online prepurchase intentions model:
2001 Shim, Soyeon; Mary Ann Eastlick; Lo
The role of intention to search
Financial Identity-Processing Styles
Among Young Adults: A Longitudinal
Study of Socialization Factors and
2013 Shim, Soyeon; Serido, Joyce; BoschConsequences for Financial Capabilities
Self-Generated Advertisements:
Testimonials and the Perils of Consumer
2007 Shimp, Terence A.; Wood, Stacy L. Exaggeration
The Role of Selling Costs in Signaling
2005 Shin, Jiwoong
Price Image
Brand Synergy Effects in Multiple Brand
2007 Shine, Byung Chul; Park, Jongwon; Extensions
2004 Shiv, Baba; Britton, Julie A. Edell;
Does Elaboration Increase or Decrease

the Effectiveness of Negatively versus
Positively Framed Messages?
Placebo Effects of Marketing Actions:

2005 Shiv, Baba; Carmon, Ziv; Ariely, DaConsumers May Get What They Pay For
Ruminating About Placebo Effects of

2005 Shiv, Baba; Carmon, Ziv; Ariely, DaMarketing Actions
The Impact of Anticipating Satisfaction
2000 Shiv, Baba; Huber, Joel
on Consumer Choice
The Effect of Distractions While Tasting a
Food Sample: The Interplay of
Informational and Affective Components
2004 Shiv, Baba; Nowlis, Stephen M.
in Subsequent Choice
A Nonparametric Approach to Identifying
Latent Relationships in Hierarchical
2000 Shively, Thomas S.; Allenby, Greg Models
Product Complements and Substitutes in
the Real World: The Relevance of "Other
2004 Shocker, Allan D.; Bayus, Barry L. Products"
International Standardization of Channel
Management and Its Behavioral and
2008 Shoham, Aviv; Brencic, Maja Makove
Performance Outcomes
Animosity on the Home Front: The
Intifada in Israel and Its Impact on
2006 Shoham, Aviv; Davidow, Moshe; Klein
Consumer Behavior
Television's Cultivation of Material
2005 Shrum, L. J.; Burroughs, James E.; RValues
The effects of external linkages on new
product innovativeness: an examination
2005 Shu, Shih-Tung; Wong, Veronica; Leof moderating and mediating influences
2010 Shu, Suzanne B; Gneezy, Ayelet
Procrastination of Enjoyable Experiences
2008 Shugan, Steven M.; Bradlow, Eric T.Database Submissions
Retail product-line pricing strategy when
2001 Shugan, Steven M.; Desiraju, Ramacosts and products change
2002 Shugan, Steven M.
In Search of Data: An Editorial
Marketing Science, Models, Monopoly

Models, and Why We Need Them
Compartmentalized Reviews and Other

Initiatives: Should Marketing Scientists
Review Manuscripts in Consumer
Behavior?
Defining Interesting Research Problems
Marketing Perspectives on Federal

Communications Commission Policies
Consulting, Research, and Consulting
Research
Endogeneity in Marketing Decision
Models
The Impact of Advancing Technology on

Marketing and Academic Research


Brand Loyalty Programs: Are They

Shams?
Comments on Competitive
Responsiveness
Marketing and Designing Transaction
Games
Are Consumers Rational? Experimental
Evidence?
Antibusiness Movies and Folk Marketing

Does Good Marketing Cause Bad
Unemployment?
The Anna Karenina Bias: Which Variables
to Observe?
Thanks to the Many Individuals Who
Make Publication of Marketing Science
Possible
It's the Findings, Stupid, Not the
Assumptions
Causality, Unintended Consequences

and Deducing Shared Causes

Introduction to the Special Classics Issue

Marketing and Public Policy:
Transformative Research in Developing
2012 Shultz, Clifford J; Deshpand, Rohit Markets
The Paradoxical Relationships Between
2009 Shultz, Clifford J; Holbrook, Morris BMarketing and Vulnerability
When Policies and Marketing Systems
Explode: An Assessment of Food
Marketing in the War-Ravaged Balkans
and Implications for Recovery,
2005 Shultz II, Clifford J.; Burkink, Timo Sustainable Peace, and Prosperity
Evaluating Promotions in Shopping
Environments: Decomposing Sales
Response into Attraction, Conversion,
2001 Shun Yin Lam; Vandenbosch, Mark;and
H Spending Effects
Service Quality and Export Performance
of Business-to-Business Service
Providers: The Role of Service
Employee- and Customer-Oriented
2011 Sichtmann, Christina; Selasinsky, Quality Control Initiatives
Exporting Services Successfully:
Antecedents and Performance
2010 Sichtmann, Christina; von Selasins Implications of Customer Relationships
2009 Siefert, Caleb J.; Kothuri, Ravi; Ja Winning the Super "Buzz" Bowl
The Influence of Online Gambling
2011 Siemens, Jennifer Christie; Kopp, Environments on Self-Control
Consumer racial profiling in retail

environments: A longitudinal analysis of
2010 Sierra, Jeremy J.; Heiser, Robert S.; the impact on brand image
Signalingthetrustworthinessof Small
2004 Sijun Wang, Dwayne D.; Beatty, Sha
Online Retailers
Employees' Decision Making in the Face
2012 Sijun Wang; Beatty, Sharon E.; Liu, of Customers' Fuzzy Return Requests
2010 Silver, Lars; Berggren, Bjrn
A Nested Logit Model of Product and

Transaction-Type Choice for Planning
Automakers' Pricing and Promotions
The Close Relationship Strategy
Corporate brand development in
banking
2012 Simkin, Lyndon; Dibb, Sally
Leadership teams rediscover market

analysis in seeking competitive
advantage and growth during economic
uncertainty
2008 Silva-Risso, Jorge; Ionova, Irina
The Art of the Ask: Maximizing Verbal

2000 Simmel, Leslie L.; Berger, Paul D. Compliance in Telefundraising
Achieving Marketing Objectives Through
2006 Simmons, Carolyn J.; Becker-Olsen,Social Sponsorships
Guinness and the role of strategic
2006 Simmons, John
storytelling
Intuitive Biases in Choice versus
Estimation: Implications for the Wisdom
2011 Simmons, Joseph P.; Nelson, Leif D.;of Crowds
Cultural Superstitions and the Price
2003 Simmons, Lee C.; Schindler, RobertEndings Used in Chinese Advertising
Managing Corporate Identity: An internal
2005 Simes, Cludia; Dibb, Sally; Fis Perspective
2011 Simon, Mario
Brands In Context
When Customers Disappoint: A Model of
Relational Internal Marketing and
2004 Simon J. Bell; Meng, Blent; Customer
S
Complaints
2011 Simonsohn, Uri
2004 Simonson, Itamar; Drolet, Aimee
Lessons from an 'Oops' at Consumer

Reports: Consumers Follow Experts and
Ignore Invalid Information
Anchoring Effects on Consumers'
Willingness-to- Pay and Willingness-toAccept
The Role of Explanations and Need for

Uniqueness in Consumer Decision
Making: Unconventional Choices Based
2000 Simonson, Itamar; Nowlis, Stephenon Reasons
2011 Simonson, Itamar; Sela, Aner
On the Heritability of Consumer Decision

Making: An Exploratory Approach for
Studying Genetic Effects on Judgment
and Choice
2005 Simonson, Itamar
Determinants of Customers' Responses

to Customized Offers: Conceptual
Framework and Research Propositions
2000 Simpson, Penny M.; Crittenden, VictSales Forecasting Management (Book)

Market Orientation, Relationship
Marketing Orientation, and Business
Performance: The Moderating Effects of
2005 Sin, Leo Y. M.; Tse, Alan C. B.; Yau, Economic Ideology and Industry Type
What Goes Around Comes Around:
Understanding Trust--Value Dilemmas of
2005 Singh, Jagdip; Kilgore, Jean E.; Ja Market Relationships
Agency and Trust Mechanisms in
Consumer Satisfaction and Loyalty
2000 Singh, Jagdip; Sirdeshmukh, DeepaJudgments
Performance Productivity and Quality of
Frontline Employees in Service
2000 Singh, Jagdip
Organizations
2003 Singh, Jagdip
A Reviewer's Gold
The Role of Moral Intensity and Personal
Moral Philosophies in the Ethical
Decision Making of Marketers: A CrossCultural Comparison of China and the
2007 Singh, Jatinder J; Vitell, Scott J; Al- United States
Capital Market Impact of Product
Marketing Strategy: Evidence From the
Relationship Between Advertising
2005 Singh, Manohar; Faircloth, Sheri; NeExpenses and Cost of Capital
Culturally Customizing Websites for U.S.
2008 Singh, Nitish; Baack, Daniel W.; Pe Hispanic Online Consumers
2000 Singh, Surendra N.; Lessig, V. Par Does Your Ad Have Too Many Pictures?
Pricing and Market Concentration in
2008 Singh, Vishal; Ting Zhu
Oligopoly Markets
Market Entry and Consumer Behavior:
An Investigation of a Wal-Mart
2006 Singh, Vishal P.; Hansen, Karsten T.Supercenter
Modeling Preferences for Common
2005 Singh, Vishal P.; Hansen, Karsten T.Attributes in Multicategory Brand Choice
Institutionalization of ethics and its
consequences: a survey of marketing
2007 Singhapakdi, Anusorn; Vitell, Scott professionals
J
Attribute Drivers: A Factor Analytic

Choice Map Approach for Understanding
2005 Sinha, Ashish; Inman, J. Jeffrey; Y Choices Among SKUs
The Impact of Discrete Bidding and
Bidder Aggressiveness on Sellers'
Strategies in Open English Auctions:
2000 Sinha, Atanu R.; Greenleaf, Eric A. Reserves and Covert Shilling
Don't Think Twice, It's All Right: Music
Piracy and Pricing in a DRM-Free
2010 Sinha, Rajiv K; Machado, Fernando Environment
S
Preventing Digital Music Piracy: The
2008 Sinha, Rajiv K; Mandel, Naomi
Carrot or the Stick?
2008 Sirgy, M. Joseph
Ethics and Public Policy Implications of

Research on Consumer Well-Being
2013 Sirianni, Nancy J.; Bitner, Mary Jo
Branded Service Encounters:

Strategically Aligning Employee
Behavior with the Brand Positioning
Truly, Madly, Deeply: Consumers in the

2011 Sirianni, Nancy J.; Lastovicka, John Throes of Material Possession Love
Modeling Purchase Behavior at an ECommerce Web Site: A Task-Completion
2004 Sismeiro, Catarina; Bucklin, RandolApproach
Market orientation versus quality
orientation: sources of superior business
2004 Sittimalakorn, Wuthichai; Hart, Sus performance
Service Quality: The Impact of
Frequency, Timing, Proximity, and
2014 Sivakumar, K.; Mei Li; Beibei Dong Sequence of Failures and Delights
Global innovation generation and
financial performance in business-tobusiness relationships: the case of
cross-border alliances in the
2011 Sivakumar, K.; Roy, Subroto; Zhu, pharmaceutical industry
Giving an e-human touch to etailing: The moderating roles of static

information quantity and consumption
motive in the effectiveness of an
2007 Sivaramakrishnan, Subramanian; Wanthropomorphic information agent
The Relationship between
Organizational Commitment and Market
2008 Sivaramakrishnan, Subramanian; Zh
Orientation
Financial assessment of brand
2007 Sjdin, Henrik
extensions
Upsetting brand extensions: An enquiry

into current customers' inclination to
2008 Sjdin, Henrik
spread negative word of mouth
Customer Equity Sustainability Ratio: A
New Metric for Assessing a Firm's Future
2011 Skiera, Bernd; Bermes, Manuel; HorOrientation
How Warnings about False Claims
2005 Skurnik, Ian; Yoon, Carolyn; Park, Become Recommendations
Planned Marketing Adaptation and
Multinationals' Choices Between
2014 Slangen, Arjen H. L.; Dikova, Desis Acquisitions and Greenfields
On the importance of matching strategic
behavior and target market selection to
2007 Slater, Stanley F.; Hult, G. Tomas M.business strategy in high-tech markets
Intelligence Generation and Superior
2000 Slater, Stanley F.; Narver, John C. Customer Value
The Short- and Long-Term Impact of an
2006 Sloot, Laurens M; Fok, Dennis; VerhAssortment Reduction on Category Sales
2011 Slotegraaf, Rebecca

Product Development Team Stability and

New Product Advantage: The Role of
J; Atuahene-G Decision-Making Processes
The Impact of Brand Equity and
Innovation on the Long-Term
J; Pauwels, Ko Effectiveness of Promotions
The Paradox of a Marketing Planning
J.; Dickson, PetCapability
Longitudinal Shifts in the Drivers of
Satisfaction with Product Quality: The
J.; Inman, J. JefRole of Attribute Resolvability
The Face of Need: Facial Emotion

2009 Small, Deborah A; Verrochi, Nicole Expression on Charity Advertisements
Friends of Victims: Personal Experience
2008 Small, Deborah A.; Simonsohn, Uri and Prosocial Behavior
Positive and Negative Media Image
2006 Smeesters, Dirk; Mandel, Naomi Effects on the Self
The Effects of Thin and Heavy Media
Images on Overweight and Underweight
Consumers: Social Comparison
2010 Smeesters, Dirk; Mussweiler, ThomProcesses and Behavioral Implications
Segmentation Based on Affinity for
2000 Smit, Edith G.; Neijens, Peter C.
Advertising
2011 Smit, Edith G.; Neijens, Peter C.
The March to Reliable Metrics
Effects of Advertising Likeability: A 102006 Smit, Edith G.; Van Meurs, Lex; NeijYear Perspective
2002 Smith, Amy K.; Bolton, Ruth N.
The Effect of Customers' Emotional

Responses to Service Failures on Their
Recovery Effort Evaluations and
Satisfaction Judgments
Funding Implications of Social

Enterprise: The Role of Mission
Consistency, Entrepreneurial
Competence, and Attitude Toward Social
2012 Smith, Brett R; Cronley, Maria L; Bar
Enterprise on Donor Behavior
2001 Smith, Brian
'The new corporate cultures: Revitalising

the workplace after downsizing, mergers
and engineering' (Book)
2009 Smith, Brian D.
Maybe I will, maybe I won't: what the

connected perspectives of motivation
theory and organisational commitment
may contribute to our understanding of
strategy implementation
2011 Smith,
2003 Smith,
2005 Smith,
2010 Smith,
2010 Smith,
Turf wars: what the intraorganisational

conflict literature may contribute to our
understanding of marketing strategy
Brian David
implementation
The Importance and Challenges of Being
Daniel C.
Interesting
Online peer and editorial
recommendations, trust, and choice in
Donnavieve; Menon, Satya; virtual markets
Survey-Based Targeting Fine-Tunes
J. Alexandra; Boyle, Brett A Television Media Planning
Competitive Intelligence programmes
for SMEs in France: evidence of
Jamie R.; Wright, Sheila; Pic changing attitudes
An Exploratory Study of the Behavior

and Perceptions of College Students
with Respect to Regular, Light, and
2012 Smith, Karen H; Stutts, Mary Ann; ZUltralight Cigarettes
The Influence of Individual Factors on
the Effectiveness of Message Content in
Antismoking Advertisements Aimed at
2006 Smith, Karen H.; Stutts, Mary Ann Adolescents
2010 Smith, Katherine T.
An examination of marketing techniques

that influence Millennials' perceptions of
whether a product is environmentally
friendly
Longitudinal study of green marketing

2012 Smith, Katherine Taken; Brower, Trastrategies that influence Millennials
Does brand management of corporate

reputation translate into higher market
2010 Smith, Katherine Taken; Smith, Mu value?
Digital marketing strategies that
Millennials find appealing, motivating, or
2011 Smith, Katherine Taken
just annoying
2013 Smith,
2002 Smith,
2013 Smith,
2010 Smith,
2007 Smith,
2013 Smith,
2002 Smith,
Accuracy of Information Maintained by

US Credit Bureaus: Frequency of Errors
L. Douglas; Staten, Michael;and Effects on Consumers' Credit Scores
The Impact of Shopbots on Electronic
Michael D.
Markets
Choice Without Awareness: Ethical and
N. Craig; Goldstein, Daniel G.
Policy Implications of Defaults
Consumer Literacy for Credence
Rachel; Royne, Marla B.
Services: Helping the Invisible Hand
Modeling the Determinants and Effects
Robert E.; MacKenzie, Scott of Creativity in Advertising
More for the Many: The Influence of
Robert W.; Faro, David; BursEntitativity on Charitable Giving
Academic papers A view from the top:
The impact of market share dominance
Tasman; Basu, Kunal
on competitive position
Reconsidering Models of Influence: The

Relationship between Consumer Social
Networks and Word-of-Mouth
2007 Smith, Ted; Coyle, James R.; LightfoEffectiveness
A Three-Stage Model of Integrated
Marketing Communications at the
2006 Smith, Timothy M; Gopalakrishna, SMarketingSales Interface
An IMC Approach to Event Marketing:
The Effects of Sponsorship and
2005 Sneath, Julie Z.; Finney, R. Zachar Experience on Customer Attitudes
The Ethical Consequences of Your
2008 Snyder, Wallace S.
Advertisement Matter
Research Issues at the Boundary of
Competitive Dynamics and Market
2005 Soberman, David; Gatignon, HuberEvolution
2005 Soberman, David
The complexity of media planning today

Measuring market orientation in the
2001 Soehadi, Agus W.; Hart, Susan; Tag Indonesian retail context
A Taxonomy of the Pricing Practices of
Exporting Firms: Evidence from Austria,
2006 Solberg, Carl Arthur; Stttinger, BNorway, and the United States
2000 Solberg, Carl Arthur
Educator Insights: Standardization or

Adaptation of the International
Marketing Mix: The Role of the Local
Subsidiary/Representative
The Perennial Issue of Adaptation or

Standardization of International
Marketing Communication:
Organizational Contingencies and
Performance
Product Complexity and Cultural

Distance Effects on Managing
International Distributor Relationships: A
Contingency Approach
Consumer Misunderstanding of Credit
Card Use, Payments, and Debt: Causes
2013 Soll, Jack B; Keeney, Ralph L; Larricand Solutions
The Effect of Credit on Spending
Decisions: The Role of the Credit Limit
2002 Soman, Dilip; Cheema, Amar
and Credibility

2011 Soman, Dilip; Zhao, Min
When Goals Are Counterproductive: The

Effects of Violation of a Behavioral Goal
on Subsequent Performance
Earmarking and Partitioning: Increasing
Saving by Low-Income Households
The Fewer the Better: Number of Goals
and Savings Behavior
2008 Song, Ji Hee; Zinkhan, George M
Effects of Payment Mechanism on

Spending Behavior: The Role of
Rehearsal and Immediacy of Payments
Determinants of Perceived Web Site
Interactivity
2008 Song, Kun; Fiore, Ann Marie
Tradition Meets Technology: Can Mass

Customization Succeed in China?
2001 Soman, Dilip
Capabilities and financial performance:

2007 Song, Michael; Di Benedetto, C. Anthe moderating effect of strategic type
The antecedents and consequences of
manufacturer-distributor cooperation: an
2008 Song, Michael; Di Benedetto, C. Anempirical test in the U.S. and Japan
Conflict Management and Innovation
Performance: An Integrated Contingency
2006 Song, Michael; Dyer, Barbara; Thiem
Perspective
Distinctive Marketing and Information
Technology Capabilities and Strategic
2008 Song, Michael; Nason, Robert W; D Types: A Cross-National Investigation
2000 Song, Michael; Xie, Jinhong

2008 Song Yao; Mela, Carl F.
Does Innovativeness Moderate the

Relationship Between Cross-Functional
Integration and Product Performance?
Online Auction Demand
2000 Sonmez, Elif
2011 Sonnier, Garrett; Ainslie, Andrew
Global Marketing: A Market-Responsive

Approach
Estimating the Value of Brand-Image
Associations: The Role of General and
Specific Brand Image
From Compensatory Consumption to

Adaptive Consumption: The Role of Self2014 Soo Kim; Gal, David
Acceptance in Resolving Self-Deficits
Bracing for the Psychological Storm:
Proactive versus Reactive Compensatory
2012 Soo Kim; Rucker, Derek D.
Consumption
Brand Extensions of Experiential Goods:
2006 Sood, Sanjay; Drze, Xavier
Movie Sequel Evaluations
On Decisions That Lead to Decisions:
Direct and Derived Evaluations of
2004 Sood, Sanjay; Rottenstreich, Yuval; Preference
A market orientation in supply chain
2007 Soonhong Min; Mentzer, John T.; Lad
management
2011 Soonkwan Hong; Wang, Yong J.
Invested loyalty: the impact of

ubiquitous technology on the current
loyalty paradigm and the potential
revolution
Resource specialization, customer

orientation, and firm performance: an
empirical investigation of valuable
2011 Srensen, Hans Eibe
resources
New Product Preannouncements and
Shareholder Value: Don't Make Promises
2007 Sorescu, Alina; Shankar, VenkateshYou Can't Keep
Why Some Acquisitions Do Better Than
Others: Product Capital as a Driver of
2007 Sorescu, Alina B; Chandy, Rajesh K;Long-Term Stock Returns
Innovation's Effect on Firm Value and
Risk: Insights from Consumer Packaged
2008 Sorescu, Alina B; Spanjol, Jelena Goods
Tracking Costs of Time and Money: How
Accounting Periods Affect Mental
2010 Soster, Robin L.; Monga, Ashwani; Accounting
Social Networks and Credit Card
Overspending Among Young Adult
2012 Sotiropoulos, Veneta; D'astous, AlaConsumers
Marketing information use and
organisational performance: the
2004 Souchon, Anne L.; Cadogan, John W.
mediating role of responsiveness
Export Information Use: A Five-Country
2003 Souchon, Anne L.; Diamantopoulos,Investigation of Key Determinants
Global markets: does psychic distance
2005 Sousa, Carlos M. P.; Bradley, Frank matter?
Cultural Distance and Psychic Distance:
2006 Sousa, Carlos M.P; Bradley, Frank Two Peas in a Pod?
The Key Role of Managers' Values in

Exporting: Influence on Customer
2010 Sousa, Carlos M.P; Ruzo, Emilio; L Responsiveness and Export Performance
2004 Sovern, Jeff
Stopping Identity Theft
Fixing Consumer Protection Laws So
Borrowers Understand Their Payment
2014 Sovern, Jeff
Obligations
The Bold and the Bankable: How the
Nuestro Barrio Telenovela Reaches
Latino Immigrants with Financial
2009 Spader, Jonathan; Ratcliffe, JannekeEducation
A fundamental formula for leadership
efficiency: weighting the contribution of
2005 Spais, George S.
'marketing paideia'
How Rich-Media Video Technology
2009 Spalding, Leah; Cole, Sally; Fayer, Boosts Branding Goals
Self-Monitoring and Susceptibility to the
2006 Spangenberg, Eric R.; Sprott, DavidInfluence of Self-Prophecy
Measuring Individual Frictional Costs and
Willlngness-to-Pay Via Name- Your-Own2004 Spann, Martin; Skiera, Bernd; SchPrice Mechanisms
Does the Internet Promote Better
Consumer Decisions? The Case of Name2006 Spann, Martin; Tellis, Gerard J.
Your-Own-Price Auctions
2007 Sparrow, Nick
Quality Issues in Online Research
Looking into the Future: A Match
between Self-View and Temporal
2014 Spassova, Gerri; Lee, Angela Y.
Distance
Assessing the corporate brand: The
Unique Corporate Association Valence
2006 Spears, Nancy; Brown, Tom J; Dacin(UCAV) approach
Determinants of Sports Sponsorship
2000 Speed, Richard; Thompson, Peter Response
Market solutions: Breaking free from
dyad-centric logic and broadening the
2012 Spencer, Robert; Cova, Bernard
scope of S-D L
More Than Fit: Brand Extension
2012 Spiggle, Susan; Nguyen, Hang T; Ca
Authenticity
The Importance of a General Measure of
Brand Engagement on Market Behavior:
2009 Sprott, David; Czellar, Sandor; Spa Development and Validation of a Scale
Two Decades of Contributions to
Marketing and Public Policy: An Analysis
of Research Published in Journal of
2002 Sprott, David E.; Miyazaki, AnthonyPublic Policy & Marketing
Dynamic Marketing Budgeting for
Platform Firms: Theory, Evidence, and
2011 Sridhar, Shrihari; Mantrala, Murali Application
Marketing strategies supporting national

plans: contributions of universities
Country image and international tertiary
2002 Srikatanyoo, Natthawut; Gnoth, Ju education
Empirical Analysis of Theory-Based
2006 Srinivasan, Kannan
Models in Marketing
Should Firms Spend More on Research
and Development and Advertising
2011 Srinivasan, Raji; Lilien, Gary L; Srid During Recessions?
2009 Srikaew, Anuwat; Baron, Steve
2006 Srinivasan, Raji; Lilien, Gary L.; R The Emergence of Dominant Designs
Technological Opportunism and Radical
Technology Adoption: An Application to
2002 Srinivasan, Raji; Lilien, Gary L.;
E-Business
First in, First out? The Effects of Network
Externalities on Pioneer Survival
Strategic Firm Commitments and
Rewards for Customer Relationship
2005 Srinivasan, Raji; Moorman, ChristinManagement in Online Retailing
2004 Srinivasan, Raji; Lilien, Gary L.;
2006 Srinivasan, Raji
Dual Distribution and Intangible Firm

Value: Franchising in Restaurant Chains
Marketing and Firm Value: Metrics,

2009 Srinivasan, Shuba; Hanssens, Dom Methods, Findings, and Future Directions
Demand-Based Pricing Versus Past-Price
2008 Srinivasan, Shuba; Pauwels, Koen; N
Dependence: A CostBenefit Analysis
Product Innovations, Advertising, and
2009 Srinivasan, Shuba; Pauwels, Koen; Stock Returns
Mind-Set Metrics in Market Response
2010 Srinivasan, Shuba; Vanhuele, Marc;Models: An Integrative Approach
Monitoring the Dynamics of Brand
2007 Sriram, S.; Balachander, SubramanEquity Using Store-Level Data
2006 Sriram, S.; Chintagunta, Pradeep
Effects of Brand Preference, Product

Attributes, and Marketing Mix Variables
in Technology Product Markets
Price and Margin Negotiations in

Marketing Channels: An Experimental
Study of Sequential Bargaining Under
One-Sided Uncertainty and Opportunity
2000 Srivastava, Joydeep; Chakravarti, Cost of Delay
Channel Negotiations with Information
Asymmetries: Contingent Influences of
Communication and Trustworthiness
2009 Srivastava, Joydeep; Chakravarti, Reputations
Price Presentation Effects in Purchases

2011 Srivastava, Joydeep; Chakravarti, Involving Trade-Ins
A Consumer Perspective on PriceMatching Refund Policies: Effect on Price
2001 Srivastava, Joydeep; Lurie, Nichola Perceptions and Search Behavior
Effect of Response Time on Perceptions
2006 Srivastava, Joydeep; Oza, Shweta of Bargaining Outcomes
2009 Srivastava, R. K.
2010 Srivastava, Vibhava; Singh, Tripti
Measuring brand strategy: can brand

equity and brand score be a tool to
measure the effectiveness of strategy?
Value creation through relationship
closeness
2011 St. James, Yannik; Handelman, Jay M.

Magical Thinking and Consumer Coping
2005 Staelin, Richard
Eras III and IV: My Reflections
NGOs Engaging With Business: A World
of Difference and a Difference to the
2001 Stafford, Edwin R.; Hartman, Cathy World
The Evolution of Services Advertising in
2011 Stafford, Marla B. Royne; Reilly, Ti a Services-Drive National Economy
The Contribution of Direct Mail
Advertising to Average Weekly Unit
2003 Stafford, Marla Royne; Lippold, EricSales
Identity Theft: Laws, Crimes, and
2004 Stafford, Marla Royne
Victims
Providing Parents with Online Privacy
Information: Approaches in the US and
2009 Stanaland, Andrea J. S.; Lwin, May the UK
Taking Advantage of a Vulnerable
Group? Emotional Cues in Ads Targeting
2013 Stanton, Julie V.; Guion, Deirdre T. Parents
Unfair Advertising: Liability for Punitive
2003 Stauber, Alvin; Olazabal, Ann Mora Damages
Leveraging Synergy and Emotion In a
Multi-Platform World: A Neuroscience2013 Steele, Audrey; Jacobs, Devra; SiefeInformed Model of Engagement
2007 Steenburgh, Thomas J
Measuring Consumer and Competitive

Impact with Elasticity Decompositions
Massively Categorical Variables:

2003 Steenburgh, Thomas J.; Ainslie, An Revealing the Information in Zip Codes
The Invariant Proportion of Substitution
Property (IPS) of Discrete-Choice Models
How Country Characteristics Affect the
2006 Steenkamp, Jan-Benedict E. M.; Ge Perceived Value of Web Sites
2008 Steenburgh, Thomas J.
Consumer and Market Drivers of the

Trial Probability of New Consumer
2003 Steenkamp, Jan-Benedict E. M.; GielPackaged Goods
Competitive Reactions to Advertising
2005 Steenkamp, Jan-Benedict E. M.; Nij and Promotion Attacks
Socially Desirable Response Tendencies
2010 Steenkamp, Jan-Benedict E.M; de J in Survey Research
A Global Investigation into the
Constellation of Consumer Attitudes
2010 Steenkamp, Jan-Benedict E.M.; de Jo
Toward Global and Local Products
Overindividuation in Gift Giving:
Shopping for Multiple Recipients Leads
Givers to Choose Unique but Less
2014 Steffel, Mary; Le Boeuf, Robyn A. Preferred Gifts
Beyond Market Orientation: When
2000 Steinman, Christine; Deshpand,Customers and Suppliers Disagree
Deriving Value from Social Commerce
2010 Stephen, Andrew T; Toubia, Olivier Networks
2001 Stern, Barbara B.

The Why of Consumption:

Contemporary Perspectives on
Consumer Motives, Goals, and Desires
The Importance of Being Ernest: A
Tribute to Dichter
The Importance of Being Ernest:

Commemorating Dichter's Contribution
to Advertising Research
What Does Brand Mean? HistoricalAnalysis Method and Construct
Definition
Transiting to Work: The Role of Private
Transportation for Low-Income
2006 Steven Garasky; Fletcher, Cynthia Households
Uddering the other: Androcentrism,
ecofeminism, and the dark side of
2013 Stevens, Lorna; Kearney, Matthew; anthropomorphic marketing
Exploring the Celtic narrative in
advertising: goddess culture and the
2007 Stevens, Lorna; Maclaran, Pauline lexicon of perfumery
Webpage Background and Viewer
2000 Stevenson, Julie S.; Bruner II, Gor Attitudes
Integrating Transfer Pricing Policy and
2002 Stevenson, Thomas H.; Cabell, DaviActivity-Based Costing
The coordination strategies of highperforming salespeople: internal
2010 Steward, Michelle; Walker, Beth; Huworking relationships that drive success
Exploring Cross-National Differences in
Organizational Buyers' Normative
2010 Steward, Michelle D; Morgan, FeliciExpectations of Supplier Performance
2013 Stewart, David W
Reinventing Marketing and Public Policy

for the Twenty-First Century: An Editorial
Statement
Analysis of the Impact of Executional

2000 Stewart, David W.; Furse, David H. Factors on Advertising Performance
How Relevancy, Use, and Impact Can
2011 Stewart, David W.; Hess, Mike
Inform Decision Making
Advertising Disclosures: Clear and
2004 Stewart, David W.; Martin, Ingrid M.Conspicuous or Understood and Used?
From Consumer Response to Active
Consumer: Measuring the Effectiveness
2002 Stewart, David W.; Pavlou, Paul A. of Interactive Media
Internet Marketing, Business Models,
2000 Stewart, David W.; Qin Zhao
and Public Policy
Enhancing Marketing Theory in
2006 Stewart, David W.; Zinkhan, GeorgeAcademic Research
Getting Published: Reflections of an Old
2002 Stewart, David W.
Editor
How Marketing Contributes to the
Bottom Line
The role of method: some parting
thoughts from a departing editor
What Is Policy? and Why It Matters
Spending on the Fly: Mental Budgets,
2010 Stilley, Karen M; Inman, J. Jeffrey; Promotions, and Spending Behavior
Planning to Make Unplanned Purchases?
The Role of In-Store Slack in Budget
2010 Stilley, Karen M.; Inman, J. Jeffrey; Deviation
2011 Stipp, Horst
Television In Context
Research opportunities in supply chain
2010 Stock, James; Boyer, Stefanie; Har management
Linking multiple layers of innovationoriented corporate culture, product

program innovativeness, and business
2013 Stock, Ruth; Six, Bjoern; Zacharias,performance: a contingency approach
Patterns and performance outcomes of
2011 Stock, Ruth; Zacharias, Nicolas
innovation orientation
2011 Stock, Ruth
How does product program

innovativeness affect customer
satisfaction? A comparison of goods and
services
An Attitude-Behavior Model of
2005 Stock, Ruth Maria; Hoyer, Wayne DSalespeople's Customer Orientation
Interorganizational Teams as Boundary
Spanners Between Supplier and
2006 Stock, Ruth Maria
Customer Companies
2001 Stockport, Garry J.; Kunnath, GeorgBoo.com--the Path to Failure
Giving Consumers a Fair Chance: The

Ideological Battle over Mandatory
2014 Stole, Inger L.
Grading in the 1930s and 1940s
Recall, Liking, and Creativity in TV
2000 Stone, Gerald; Besser, Donna; LewiCommercials: A New Approach
Strategic Export Pricing: A Long and
2001 Stttinger, Barbara
Winding Road
Once Burned, Twice Shy: How Naive
Learning, Counterfactuals, and Regret
Affect the Repurchase of Stocks
2011 Strahilevitz, Michal Ann; Odean, Te Previously Sold
The impact of multiple strategic
marketing processes on financial
2001 Stratis, George; Powers, Thomas L.performance
Consumer Complaints by E-Mail: An
Exploratory Investigation of Corporate
2001 Strauss, Judy; Hill, Donna J.
Responses and Customer Reactions
Sales Growth of New Pharmaceuticals
Across the Globe: The Role of Regulatory
2009 Stremersch, Stefan; Lemmens, Aur Regimes
Indirect Network Effects in New Product
2007 Stremersch, Stefan; Tellis, Gerard J Growth
Marketing of the Life Sciences: A New
Framework and Research Agenda for a
2009 Stremersch, Stefan; Van Dyck, WaltNascent Field
The Quest for Citations: Drivers of
2007 Stremersch, Stefan; Verniers, IsabelArticle Impact
Buying Modular Systems in Technology2003 Stremersch, Stefan; Weiss, Allen M.Intensive Markets
Branded Products as a Passport to
Global Citizenship: Perspectives from
2008 Strizhakova, Yuliya; Coulter, Robin A
Developed and Developing Countries
The drivers of customer orientation: an
exploration of relational, human
2004 Strong, Carolyn A.; Harris, Lloyd C. resource and procedural tactics
Corporate makeovers: Can a hyena be
2004 Stuart, Helen; Muzellec, Laurent rebranded?
Head in the Clouds? Beyond
Employment in the Creative Services
2014 Stubbs, Julian
Industry
Impact Analysis for Program Evaluation
2000 Stum, Marlene S.
(Book Review)
2005 Styles, Chris; Hersch, Lisa
Executive Insights: Relationship

Formation in International Joint
Ventures: Insights from Australian-Malaysian International Joint Ventures
Executive Insights: Exporting Services to

Southeast Asia: Lessons from Australian
2005 Styles, Chris; Patterson, Paul G.; LaKnowledge-Based Service Exporters
Harmonizing conflict in husband-wife
purchase decision making: perceived
2008 Su, Chenting; Zhou, Kevin Zheng; Zh
fairness and spousal influence dynamics
Perceptions and Attitudes of
Singaporeans toward Genetically
2000 Subrahmanyan, Saroja; Cheng, PenModified Food
Optimal Bundling Strategies in
Multiobject Auctions of Complements or
2009 Subramaniam, Ramanathan; Venkat
Substitutes
2005 Sudhir, K.; Chintagunta, Pradeep K.;Time-Varying Competition
Do Slotting Allowances Enhance
2006 Sudhir, K.; Rao, Vithala R.
Efficiency or Hinder Competition?
Competitive Pricing Behavior in the Auto
2001 Sudhir, K.
Market: A Structural Analysis
Structural Analysis of Manufacturer
Pricing in the Presence of a Strategic
2001 Sudhir, K.
Retailer
The Power of Atlas Why In-Store
2010 Suher, Jacob; Sorensen, Herb
Shopping Behavior Matters
The 3m Model of Motivation and
Personality: Theory and Empirical
2001 Sujan, Harish
Applications to Consumer Behavior
The Effect of Reference Point
Diagnosticity on Attractiveness and
2010 Suk, Kwanho; Yoon, Song-Oh; Lichte
Intentions Ratings
In Search of a Competition Policy in a
Competitive Economy: The Case of Hong
2003 Suk-ching Ho; Chi-fai Chan
Kong
Executive Insights: Growing Consumer
Power in China: Some Lessons for
2001 Suk-ching Ho
Managers
Are You Old School? A Scale for
Measuring Sports Fans' Old-School
2002 Sukhdial, Ajay; Aiken, Damon; KahlOrientation
2002 Sullivan, Mary W.
The Role of Marketing in Antitrust
The Evolving Role of the Internet in
Marketing Strategy: An Exploratory
2004 Sultan, Fareena; Rohm, Andrew J. Study
Guidelines for Conducting Research and
Publishing in Marketing: From
Conceptualization Through the Review
2001 Summers, John O.
Process
Who Pays for Magazines? Advertisers or
2001 Sumner, David E.
Consumers?
Adaptive learning and
proactive customer relationship
2006 Sun, Baohong; Li, Shibo; Zhou, Cat management
2011 Sun, Baohong; Li, Shibo
Learning and Acting on Customer

Information: A Simulation-Based
Demonstration on Service Allocations
with Offshore Centers
Measuring the Impact of Promotions on

Brand Switching When Consumers Are
2003 Sun, Baohong; Neslin, Scott A.; Sri Forward Looking
Technology use on the front line: how
information technology enhances
2007 Sundaram, Suresh; Schwarz, Andrew
individual performance
Economic Reality Versus Consumer
2008 Sundie, Jill M; Gelb, Betsy D; Bush, Perceptions of Monopoly
Implementing Managerial Constraints in
Model-Based Segmentation: Extensions
of Kim, Fong, and DeSarbo (2012) with
an Application to Heterogeneous
2013 Sunghoon Kim; Blanchard, Simon J.Perceptions of Service Quality
The effects of perceived consumer
characteristics on the choice and use of
2001 Sung-Joon Yoon
Internet ads
The Antecedents and Consequences of
Trust in Online-Purchase Decisions
Food Label Use, Self-Selectivity, and
2001 Sung-Yong Kim; Nayga Jr., Rodolfo M.
Diet Quality
2002 Sung-Joon Yoon
2013 Sunny Li Sun; Lee, Ruby P.
Enhancing Innovation Through

International Joint Venture Portfolios:
From the Emerging Firm Perspective
Testing country brand slogans:

Conceptual development and empirical
2002 Supphellen, Magne; Nygaardsvik, I illustration of a simple normative model
Going Deeper, Seeing Further:
Enhancing Ethnographic Interpretations
to Reveal More Meaningful Opportunities
2006 Suri, Jane Fulton; Howard, Suzannefor Design
Math anxiety and its effects on
consumers' preference for price
2013 Suri, Rajneesh; Monroe, Kent; Koc, promotion formats
The Effects of Time Constraints on
Consumers' Judgments of Prices and
2003 Suri, Rajneesh; Monroe, Kent B.
Products
Price Communications in Online and
Print Coupons: An Empirical
2004 Suri, Rajneesh; Swaminathan, SriniInvestigation
Axe the Tax: Taxes Are Disliked More
2011 Sussman, Abigail B; Olivola, Christ than Equivalent Costs
The Exception Is the Rule:

Underestimating and Overspending on
2014 Sussman, Abigail B.; Alter, Adam L.Exceptional Expenses
Do You Model Ad Awareness or
2000 Sutherland, Max; Friedman, Larry Advertising Awareness?
Assessing Three Sources of Misresponse
2008 Swain, Scott D; Weathers, Danny; Nto Reversed Likert Items
2004 Swain, William N.
Perceptions of IMC after a Decade of

Development: Who's at the Wheel, and
How Can We Measure Success?
2007 Swait, Joffre; Erdem, Tlin
The Influence of Task Complexity on

Consumer Choice: A Latent Class Model
of Decision Strategy Switching
Brand Effects on Choice and Choice Set
Formation Under Uncertainty
2006 Swami, Sanjeev
Research Perspectives at the Interface

of Marketing and Operations:
Applications to the Motion Picture
Industry
2001 Swait, Joffre; Adamowicz, Wiktor
Second-by-Second Analysis of
Advertising Exposure in TV Pods: The
Dynamics of Position, Length, and
2013 Swaminathan, Spinivasan; Kent, RoTiming
Marketing Alliances, Firm Networks, and
2009 Swaminathan, Vanitha; Moorman, CFirm Value Creation
Value Creation Following Merger and
Acquisition Announcements: The Role of
2008 Swaminathan, Vanitha; Murshed, Fei
Strategic Emphasis Alignment
"My" Brand or "Our" Brand: The Effects
of Brand Relationship Dimensions and
2007 Swaminathan, Vanitha; Page, KarenSelf-Construal on Brand Evaluations
When Brand Personality Matters: The
2009 Swaminathan, Vanitha; Stilley, KareModerating Role of Attachment Styles
The ad creativity cube:
2007 Swee Hoon Ang; Yih Hwai Lee; Sie conceptualization and initial validation
Consumer perceived value: The
2001 Sweeney, Jillian C.; Soutar, Geoffre development of a multiple item scale
Evaluative Conditioning Procedures and
the Resilience of Conditioned Brand
2010 Sweldens, Steven; J. Van Osselaer, Attitudes
S
Transferring the Retail Format
2013 Swoboda, Bernhard; Elsner, Stefan Successfully into Foreign Countries
The Effects of Perceived Brand

Globalness and Perceived Brand
Localness in China: Empirical Evidence
on Western, Asian, and Domestic
2012 Swoboda, Bernhard; Pennemann, Ka
Retailers
That's What I Thought I Wanted?
Miswanting and Regret for a Standard
2008 Syam, Niladri; Krishnamurthy, Part Good in a Mass-Customized World
On Customized Goods, Standard Goods,
2006 Syam, Niladri B.; Kumar, Nanda
and Competition
Customized Products: A Competitive
2005 Syam, Niladri B.; Ruan, Ranran; He Analysis
Integrating ethical brands into our
2007 Szmigin, Isabelle; Carrigan, Maryly consumption lives
Consumption-Based Cross-Brand
Learning: Are Private Labels Really
2012 Szymanowski, Maciej; Gijsbrechts, Private??
Customer Satisfaction: A Meta-Analysis
2001 Szymanski, David M.; Henard, Daviof the Empirical Evidence
2000 Szymanski, David M.; Hise, Richarde-Satisfaction: An Initial Examination
Modality and Offering Effects in Sales
Presentations for a Good Versus a
2001 Szymanskl, David M.
Service
2008 Ta, Sony; Frosch, Dominick L.
Pharmaceutical Product Placement:

Simply Script or Prescription for Trouble?
An Overview of Marketing Means used

by Non-Profit Organizations: A Detailed
Overview of NPOs Operating in the
2014 Tabaku, Elvira; Mersini (Zerellari), MDistrict of Elbasan
Scientific marketing management and
the emergence of the ethical marketing
2012 Tadajewski, Mark; Jones, D.G. Brianconcept
Market fit and business performance: an
empirical investigation
Customer Orientation in the Context of
Development Projects: Insights from the
2005 Talukdar, Debabrata; Gulyani, SumiWorld Bank
2010 Taghian, Mehdi; Shaw, Robin N.
Investigating New Product Diffusion

2002 Talukdar, Debabrata; Sudhir, K.; Ai Across Products and Countries
2008 Talukdar, Debabrata
Cost of Being Poor: Retail Price and

Consumer Price Search Differences
across Inner-City and Suburban
Neighborhoods
2010 Tamaddoni Jahromi, Ali; Sepehri,
Modeling customer churn in a noncontractual setting: the case of

telecommunications service providers
Research on Export Pricing: Still Moving

Toward Maturity
Leveraging on symbolic values and
2003 Tan Tsu Wee, Thomas; Chua Han Mimeanings in branding
2011 Tan, Qun; Sousa, Carlos M.P
How Do Antitobacco Campaign

Advertising and Smoking Status Affect
Beliefs and Intentions? Some Similarities
and Differences Between Adults and
2007 Tangari, Andrea H; Burton, Scot; AnAdolescents
Weighing in on Fast Food Consumption:
The Effects of Meal and Calorie
Disclosures on Consumer Fast Food
2010 Tangari, Andrea Heintz; Burton, ScoEvaluations
Customer Relationship Management: A
2005 Tanner, Jeff
Fad or a Field?
Reaching Parents to Prevent Adolescent
Risky Behavior: Examining the Effects of
Threat Portrayal and Parenting
Orientation on Parental Participation
2008 Tanner, John F; Carlson, Les A; Ra Perceptions
Unrealistically Optimistic Consumers: A
Selective Hypothesis Testing Account for
Optimism in Predictions of Future
2009 Tanner, Robin J.; Carlson, Kurt A. Behavior
Of Chameleons and Consumption: The
Impact of Mimicry on Choice and
2008 Tanner, Robin J.; Ferraro, Rosellina Preferences
A Tiger and a President: Imperceptible
Celebrity Facial Cues Influence Trust and
2012 Tanner, Robin J.; Maeng, Ahreum Preference
An Empirical Investigation of the
Dynamic Effect of Marlboro's Permanent
2009 Tao Chen; Baohong Sun; Singh, Vis Pricing Shift
Commercial Liking and Memory:
2001 Tao Sun; Wells, William D.; Xinshu Moderating Effects of Product Categories
Balancing Risk and Return in a Customer
2011 Tarasi, Crina O; Bolton, Ruth N; HutPortfolio
ECB.com: Customer Profiling and
2014 Tarter, Blodwen; Zahay-Blatz, Debr Segmentation
Spoken and Typed Expressions of
Repeated Attitudes: Matching Response
Modes Leads to Attitude Retrieval versus
2006 Tavassoli, Nader T.; Fitzsimons, GavConstruction
Auditory and Visual Brand Identifiers in
2002 Tavassoli, Nader T.; Han, Jin K.
Chinese and English
The Differential Interaction of Auditory
and Visual Advertising Elements with
2003 Tavassoli, Nader T.; Lee, Yih Hwai Chinese and English
Smokeless Tobacco Products as a HarmReduction Mechanism: A Research
2008 Taylor, Charles R; Capella, Michael Agenda
Who Standardizes Advertising More

Frequently, and Why Do They Do So? A
Comparison of U.S. and Japanese
Subsidiaries' Advertising Practices in the
2006 Taylor, Charles R; Okazaki, ShintaroEuropean Union
2012 Taylor, Charles

Understanding the Value of On-Premise

Signs as Marketing Devices for Legal
R; Sarkees, Matthe and Public Policy Purposes
Comment on "American Media and the
Smoking-related Behaviors of Asian
R.; Bonner, P. Greg Adolescents"
Attitudes Toward Direct Marketing and
It's Regulation: A Comparison of the
R.; Franke, George United States and Japan
Business Perceptions of the Role of
R.; Franke, George RBillboards in the U.S. Economy
The U.S./EU Beef Controversy and a

Proposed Framework for Resolving
Standards Disputes in International
2003 Taylor, Charles R.; Walsh, Michael GTrade
2002 Taylor,
2002 Taylor,
2003 Taylor,
2011 Taylor,
2001 Taylor,
2009 Taylor,
Legal Strategies for Protecting Brands

from Genericide: Recent Trends in
Charles R.; Walsh, Michael GEvidence Weighted in Court Cases
What Is Wrong with International
Charles R.
Advertising Research?
Charles R.
Cross-Cultural Survey Methods
Friends, Fans, and Followers: Do Ads
David G.; Lewin, Jeffrey E.; Work on Social Networks?
Gail Ayala
Coupon response in services
Is Once Really Enough? Making
Generalizations about Advertising's
Jennifer; Kennedy, Rachel; Convex Sales Response Function
2001 Taylor, Kimberly A.
Building Models for Marketing Decisions
Securitization of brand names: Basic

2009 Taylor, Ruth L.; Becerra, Rudy; Stuaconcepts and its use in practice
Big R (versus little r) Reviewers: The
2003 Taylor, Shirley
Anonymous Coauthor
The Effects of Price on Brand Extension
Evaluations: The Moderating Role of
2002 Taylor, Valerie A.; Bearden, William Extension Similarity
Ad spending on brand extensions: Does
2003 Taylor, Valerie A.; Bearden, William similarity matter?
The Effects of Extrinsic Product Cues on
Consumers' Perceptions of Quality,
2000 Teas, R. Kenneth; Agarwal, SanjeevSacrifice, and Value
Incorporating Satisfaction into Customer
Value Analysis: Optimal Investment in
2006 Teck-Hua Ho; Young-Hoon Park; YonLifetime Value
2005 Teck-Yong Eng
An empirical analysis of the influence of

crossrelational impacts of strategy
analysis on relationship performance in
a business network context
2007 Teck-Yong Eng
An investigation of internet coordination

mechanisms in network organizations
Information Processing of Advertising

among Young People: The Elaboration
2007 Te'eni-Harari, Tali; Lampert, Shlom Likelihood Model as Applied to Youth
Emotion-Induced Engagement in
2012 Teixeira, Thales; Wedel, Michel; PietInternet Video Advertisements
A Mixture Model for Internet Search2004 Telang, Rahul; Boatwright, Peter; Engine Visits
Radical Innovation Across Nations: The
2009 Tellis, Gerard J; Prabhu, Jaideep C; Preeminence of Corporate Culture
Global Consumer Innovativeness: CrossCountry Differences and Demographic
2009 Tellis, Gerard J; Yin, Eden; Bell, Sim Commonalities
Does Quality Win? Network Effects
2009 Tellis, Gerard J; Yin, Eden; Niraj, Ra Versus Quality in High-Tech Markets
Modeling the Microeffects of Television
Advertising: Which Ad Works, When,
2005 Tellis, Gerard J.; Chandy, Rajesh K Where, for How Long, and Why?
Optimal Data Interval for Estimating
2006 Tellis, Gerard J.; Franses, Philip HanAdvertising Response
2007 Tellis, Gerard J.; Johnson, Joseph
The Value of Quality
The International Takeoff of New
Products: The Role of Economics,
2003 Tellis, Gerard J.; Stremersch, StefanCulture, and Country Innovativeness
2009 Tellis, Gerard J.; Tellis, Kethan
2005 Tellis, Gerard J.

2005 Temporal, Paul
Research on Advertising in a Recession

Advertising's Role in Capitalist Markets:
What Do We Know and Where Do We Go
from Here?
Branding for survival in Asia
2006 Teng, Lefa; Laroche, Michel
Interactive Effects of Appeals,

Arguments, and Competition Across
North American and Chinese Cultures
2001 Tennyson, Sharon; Chau Nguyen
State Curriculum Mandates and Student

Knowledge of Personal Finance
State Prescription Drug Policies, Cost

Barriers, and the Use of Acute Care
2009 Tennyson, Sharon; Hae Kyung YangServices by Medicaid Beneficiaries
Retailer Private-Label Margins: The Role

of Supplier and Quality-Tier
2013 ter Braak, Anne; Dekimpe, Marnik G
Differentiation
Shapes and slogans as trade marks:
2010 Terry, Andrew; Chittock, Chloe
Developments in case law
IRVINE AND ANOTHER V TALKSPORT
2002 Terry, Andrew; Davies, Isabel
LIMITED, [2002] EWHC 367 (Ch)
Price customization using price
thresholds estimated from scanner
2006 Terui, Nobuhiko; Dahana, Wirawan panel data
Getting Permission: Exploring Factors
2002 Tezinde, Tito; Smith, Brett; Murphy,Affecting Permission Marketing
Mental Accounting and Consumer
2008 Thaler, Richard H.
Choice
Antecedents of interaction orientation:
the influence of organizational and
2012 Thalmann, Julia; Brettel, Malte
behavioral characteristics
Executive Insights: The Global Network
2001 Tharp, Marye; Jeong, Jaeseok
Communications Agency
Assessing National Identity in Russia
Between Generations Using the National
2004 Thelen, Shawn T.; Honeycutt Jr., EarIdentity Scale
An examination of consumer sentiment
2011 Thelen, Shawn T.; Yoo, Boonghee; M
toward offshored services
The Export Information System: An
Empirical Investigation of Its
Antecedents and Performance
2013 Theodosiou, Marios; Katsikea, EvanOutcomes
Factors Influencing the Degree of
International Pricing Strategy
Standardization of Multinational
2001 Theodosiou, Marios; Katsikeas, ConCorporations
Decision-making Processes Surrounding
2002 Thjme, Hans Mathias; Olson, ErSponsorship Activities
Branding, cheating the customer and
2008 Thjme, Hans Mathias
other heretical thoughts
Product Positioning and Competition:
The Role of Location in the Fast Food
2007 Thomadsen, Raphael
Industry
2004 Thomas, Jacquelyn S.; Blattberg, RoRecapturing Lost Customers
Managing Marketing Communications
2005 Thomas, Jacquelyn S.; Sullivan, Ursu
with Multichannel Customers
2013 Thomas, Kevin D
Endlessly Creating Myself: Examining

Marketplace Inclusion Through the Lived
Experience of Black and White Male
Millennials
2002 Thomas, Lisa C.
2011 Thomas, Manoj;
2007 Thomas, Manoj;

2005 Thomas, Manoj;
The nature and dynamics of counterimplementation in strategic marketing:

a propositional inventory
How Credit Card Payments Increase
Unhealthy Food Purchases: Visceral
Desai, Kalpesh Ka Regulation of Vices
When Internal Reference Prices and
Price Expectations Diverge: The Role of
Menon, Geeta
Confidence
Penny Wise and Pound Foolish: The LeftMorwitz, Vicki
Digit Effect in Price Cognition
2009 Thomas, Manoj; Morwitz, Vicki G
The Ease-of-Computation Effect: The

Interplay of Metacognitive Experiences
and Naive Theories in Judgments of
Price Differences
2014 Thomas, Manoj; Tsai, Claire I.
Psychological Distance and Subjective

Experience: How Distancing Reduces
the Feeling of Difficulty
2005 Thomas, Michael
'Brand driven: The route to integrated

branding through great leadership'
Fast and Furious or Much Ado

About Nothing? Sub-Optimal Respondent
2014 Thomas, Randall K.; Cook, William; Behavior and Data Quality
Conceptualization and Exploration of
Attitude toward Advertising Disclosures
and Its Impact on Perceptions of
2013 Thomas, Veronica L.; Fowler, Kend Manipulative Intent
Reconstructing the South: How
Commercial Myths Compete for Identity
Value through the Ideological Shaping of
2008 Thompson, Craig; Tian, Kelly
Popular Memories and Countermemories
The Starbucks Brandscape and
Consumers' (Anticorporate) Experiences
2004 Thompson, Craig J.; Arsel, Zeynep of Glocalization
Countervailing Market Responses to
Corporate Co-optation and the
Ideological Recruitment of Consumption
2007 Thompson, Craig J.; Coskuner-Balli Communities
Emotional Branding and the Strategic
Value of the Doppelgnger Brand
2006 Thompson, Craig J.; Rindfleisch, AriImage
Consumer Value Systems in the Age of
Postmodern Fragmentation: The Case of
2002 Thompson, Craig J.; Troester, Maur the Natural Health Microculture
A Re-Inquiry on Re-Inquiries: A
Postmodern Proposal for a Critical2002 Thompson, Craig J.
Reflexive Approach
2004 Thompson, Craig J.

Marketplace Mythology and Discourses

of Power
Consumer Risk Perceptions in a
Community of Reflexive Doubt

The Politics of Consumer Identity Work
2011 Thompson, Debora V; Norton, Micha
The Social Utility of Feature Creep
Consumer-Generated Ads: Does
Awareness of Advertising Co-Creation
2013 Thompson, Debora V.; Malaviya, Pr Help or Hurt Persuasion?
When Mental Simulation Hinders
Behavior: The Effects of ProcessOriented Thinking on Decision Difficulty
2009 Thompson, Debora Viana; Hamilton,
and Performance
Feature Fatigue: When Product
Capabilities Become Too Much of a Good
2005 Thompson, Debora Viana; Hamilton,
Thing
The Effects of Information Processing
Mode on Consumers' Responses to
2006 Thompson, Debora Viana; HamiltonComparative Advertising
Brand Communities and New Product
Adoption:The Influence and Limits of
2008 Thompson, Scott A; Sinha, Rajiv K Oppositional Loyalty
Human Brands: Investigating
Antecedents to Consumers' Strong
2006 Thomson, Matthew
Attachments to Celebrities
Building Brand Relationships Online: A
Comparison of Two Interactive
2002 Thorbjrnsen, Helge; Supphellen, Applications
The impact of brand loyalty on website
2004 Thorbjrnsen, Helge; Supphellen, usage
The Impact of Sports Marketing
Relationships and Antitrust Issues in the
2001 Thorne, Debbie; Wright, Linda Berns
United States
A role theoretic view of product-market
strategy execution: an investigation of
2007 Thorpe, Eleri R.; Morgan, Robert E. mid-level marketing managers
Electronic Word-of-Mouth Via ConsumerOpinion Platforms: What Motivates
Consumers to Articulate Themselves on
2004 Thorsten Hennig-Thurau, Fred; Gwinthe Internet?
Extended Self and Possessions in the
2005 Tian, Kelly; Belk, Russell W.
Workplace
Transforming Health Care: Empowering
Therapeutic Communities through
2014 Tian, Kelly; Sautter, Pookie; Fishe Technology-Enhanced Narratives
Consumers' Need for Uniqueness: Scale
2001 Tian, Kelly Tepper; Bearden, WilliamDevelopment and Validation
2001 Tietje, Brian; Carr, Chris
The Latest in Insurance Liability

Coverage Determinations (Book)
2010 Tikoo, Surinder; Ebrahim, Ahmed
Financial Markets and Marketing The

Tradeoff between R&D and Advertising
During an Economic Downturn
2004 Ting-Jui Chou; Fu-Tang Chen
Retail Pricing Strategies in Recession

Economies: The Case of Taiwan
Regulatory Exposure of Deceptive

2009 Tipton, Martha Myslinski; BharadwaMarketing and Its Impact on Firm Value
Customer Equity and Lifetime
2007 Tirenni, Giuliano; Labbi, Abderrahi Management (CELM) Finnair Case Study
2004 Toften, Kjell; Olsen, Svein Ottar
2003 Tolley, B. Stuart

2001 Tolley, Stu
2012 Tollin, Karin; Schmidt, Marcus
2012 Tollin, Karin; Vej, Jesper
The Relationships Among Quality, Cost,

Value, and Use of Export Market
Information: An Empirical Study
Finding Out: Personal Adventures in
Social Research: Discovering What
People Think, Say, and Do
The Laws of Choice: Predicting Customer
Behavior
Marketing logics, ambidexterity and
influence
Sustainability in business:
understanding meanings, triggers and
enablers
Mindsets in Marketing for Product

Innovation: An Explorative Analysis of
Chief Marketing Executives' Ideas and
Beliefs about How to Increase Their
2008 Tollin, Karin
Firms' Innovation Capability
Extending Culturally Symbolic Brands: A
2012 Torelli, Carlos J.; Ahluwalia, Rohini Blessing or a Curse?
Warning and Informing the Domestic
2003 Torres, Ivonne M.; Gelb, Betsy D.; NInternational Market
Hispanic-targeted Advertising: More
2002 Torres, Ivonne M.; Gelb, Betsy D. Sales?
Adaptive Idea Screening Using
2007 Toubia, Olivier; Flors, Laurent
Consumers
Polyhedral Methods for Adaptive Choice2004 Toubia, Olivier; Hauser, John R.; Si Based Conjoint Analysis
On Managerially Efficient Experimental
2007 Toubia, Olivier; Hauser, John R.
Designs
Fast Polyhedral Adaptive Conjoint
2003 Toubia, Olivier; Simester, Duncan I.Estimation
Idea Generation, Creativity, and
2006 Toubia, Olivier
Incentives
2013 Towns, Marlene Morris
2014 Townsend,
2012 Townsend,
2013 Townsend,
2004 Townsend,
Cross-Cultural Cool: Consumer

Implications of Urban Identification in
the United States and Hong Kong
The "Visual Preference Heuristic": The

Influence of Visual versus Verbal
Depiction on Assortment Processing,
Claudia; Kahn, Barbara EPerceived Variety, and Choice Overload
Is Planning Good for You? The
Differential Impact of Planning on SelfClaudia; Liu, Wendy
Regulation
Self-Affirmation through the Choice of
Claudia; Sood, Sanjay Highly Aesthetic Products
Exploring the Marketing Program
Antecedents of Performance in a Global
Janell D.; Yeniyurt, SengCompany
The Self-Activation Effect of

Advertisements: Ads Can Affect Whether
and How Consumers Think about the
2011 Trampe, Debra; Stapel, Diederik A.;Self
2013 Tran, Gina A.; Strutton, David
What Factors Affect Consumer

Acceptance Of In-Game
Advertisements? Click "Like" to Manage
Digital Content for Players
Consumer Responses to Interactive

Advertising Campaigns Coupling ShortMessage-Service Direct Marketing and
2005 Trappey III, Randolph J.; Woodside, TV Commercials
2010 Treutler, Theresa; Levine, Brian; Mar
Biometrics and Multi-Platform Messaging
Cross-Functional Integration and New
Product Success: An Empirical
2008 Troy, Lisa C; Hirunyawipada, Tana Investigation of the Findings
2002 Troy, Lisa C.; Cunningham, Peggy Brand Asset Management
Generating New Product Ideas: An Initial
Investigation of the Role of Market
Information and Organizational
2001 Troy, Lisa C.; Szymanski, David M.; Characteristics
Consumer Participation in Coproduction:
'I Made It Myself' Effects on Consumers'
Sensory Perceptions and Evaluations of
2012 Troye, Sigurd Villads; Supphellen, Outcome and Input Product
Why Didn't I Think of That? SelfRegulation Through Selective
2011 Trudel, Remi; Murray, Kyle B
Information Processing
Urban corridors and the lost city:
Overcoming negative perceptions to
2007 Trueman, Myfanwy M.; Cornelius, Nel
reposition city brands
Status and Conspicuousness - Are They
Related? Strategic Marketing
2008 Truong, Yann; Simmons, Geoff; McCol
Implications for Luxury Brands
Perceived intrusiveness in digital

advertising: strategic marketing
2010 Truong, Yann; Simmons, Geoff
implications
Determining Influential Users in Internet
2010 Trusov, Michael; Bodapati, Anand VSocial Networks
Retailer promotion planning: Improving
2006 Trusov, Michael; Bodapati, Anand V.forecast accuracy and interpretability
Effects of Word-of-Mouth Versus
Traditional Marketing: Findings from an
2009 Trusov, Michael; Bucklin, Randolph Internet Social Networking Site
The Advertised Mind: Ground-Breaking
insights into How Our Brains Respond to
2006 Truss, Mark
Advertising
No Pain, No Gain? How Fluency and
Construal Level Affect Consumer
2011 Tsai, Claire I.; Mcgill, Ann L.
Confidence
2011 Tsai, Claire I.; Min Zhao

2007 Tsai, Shu-Pei
Predicting Consumption Time: The Role

of Event Valence and Unpacking
Message Framing Strategy for Brand
Communication
Knowledge Acquisition and Performance

of International Joint Ventures in the
2004 Tsang, Eric W. K.; Nguyen, Duc Tri; ETransition Economy of Vietnam
Fast fashion brand extensions: An
2010 Tsan-Ming Choi; Na Liu; Shuk-Chingempirical study of consumer preferences
Displacement and Reinforcement Effects
of the Internet and Other Media as
2004 Tsao, James C.; Sibley, Stanley D. Sources of Advertising Information
2001 Tsay, Andy A.
Managing retail channel overstock:

Markdown money and return policies
2004 Tse, Alan C. B.; Chi-Fai Chan
The Relationship between Interactive

Functions and Website Ranking
The Role of Attributions in Customer

2004 Tsirod, Michael; Mittal, Vikas; Ross JSatisfaction: A Reexamination
Ending a Price Promotion: Retracting It
2010 Tsiros, Michael; Hardesty, David M in One Step or Phasing It Out Gradually
Regret: A Model of Its Antecedents and
Consequences in Consumer Decision
2000 Tsiros, Michael; Mittal, Vikas
Making
Releasing the Regret Lock: Consumer
Response to New Alternatives after a
2009 Tsiros, Michael
Sale
Relaxation Increases Monetary

2011 Tuan Pham, Michel; Hung, Iris W; Go
Valuations
Feeling the Future: The Emotional Oracle
2012 Tuan Pham, Michel; Lee, Leonard; Effect
Ties That Bind: The Impact of Multiple
Types of Ties with a Customer on Sales
2010 Tuli, Kapil R; Bharadwaj, Sundar G; Growth and Sales Volatility
Customer Satisfaction and Stock Returns
2009 Tuli, Kapil R; Bharadwaj, Sundar G Risk
Rethinking Customer Solutions: From
2007 Tuli, Kapil R; Kohli, Ajay K; Bharad Product Bundles to Relational Processes
Marketplace Tensions in Extraordinary
2011 Tumbat, Glnur; Belk, Russell W. Experiences
Enhancing corporate reputation for
market expansion in China: customer
orientation and the mediating effect of
2011 Tung-lung Steven Chang; Weichun product and service quality
Intraorganizational relationships and
2000 Tuominen, Matti; Rajala, Arto; Moller
operational performance
Combating commoditisation in service
provision: evidence from the UK
2009 Turner, Colin
telecommunications market
Consumers Understanding of
2008 Turow, Joseph; Hennessy, Michael; Privacy Rules in the Marketplace
2004 Tyagi, Rajeev K.
2005 Tyagi, Rajeev K.
2004 Uggla, Henrik
Technological Advances,Transaction
Costs, and Consumer Welfare
Do Strategic Conclusions Depend on
How Price Is Defined in Models of
Distribution Channels?
The brand association base: A
conceptual model for strategically
leveraging partner brand equity
2013 Uggla, Henrik
The Sins of Brand Portfolio Management

Value-Based Differentiation in Business
Relationships: Gaining and Sustaining
2006 Ulaga, Wolfgang; Eggert, Andreas Key Supplier Status
Hybrid Offerings: How Manufacturing
Firms Combine Goods and Services
2011 Ulaga, Wolfgang; Reinartz, Werner JSuccessfully
Categories Create Mind-Sets: The Effect
of Exposure to Broad Versus Narrow
Categorizations on Subsequent,
2010 lkmen, Glden; Chakravarti,
Unrelated Decisions
Framing Goals to Influence Personal
Savings: The Role of Specificity and
2011 lkmen, Glden; Cheema, AConstrual Level
Will I Spend More in 12 Months or a

Year? The Effect of Ease of Estimation
2008 lkmen, Glden; Thomas, Mano
and Confidence on Budget Estimates
Designing Social Interventions to
Improve Newcomer Adjustment: Insights
2013 Umashankar, Nita; Srinivasan, Raji from the Indian Sex Worker Community
Interactive electronic marketing and
2001 Uncles, Mark
brand management
Marketing metrics: A can of worms or
2005 Uncles, Mark
the path to enlightenment?
2008 Uncles, Mark
Know thy changing consumer
Broadening the scope of brand
2010 Uncles, Mark D.
management
The Geography of Thought: How Asians
and Westerners Think Differently...and
2004 Ungson, Gerardo R.; Braunstein, DaWhy (Book)
Building business by building a
2001 Upshaw, Lynn; Taylor, Earl
masterbrand
Perceptions of Advertising in the Market
2001 Urban, David J.; Hoffer, George E.; for Used Vehicles
An Autobiographical Essay: When I Stop
2002 Urban, Glen L.; Clark, Terry
Learning, I Will Leave
2004 Urban, Glen L.; Hauser, John R.

2005 Urban, Glen L.
"Listening In" to Find and Explore New

Combinations of Customer Needs
Customer Advocacy: A New Era in
Marketing?
Insights Into Cross- and Within-Store

Price Search: Retailer Estimates Vs.
2000 Urbany, Joel F.; Dickson, Peter R.; Consumer Self-Reports
Scope Insensitivity and the 'Mere Token'
2011 Urminsky, Oleg; Kivetz, Ran
Effect
An Empirical Examination of the "Rule of
Three": Strategy Implications for Top
2010 Uslay, Can; Altinig, Z. Ayca; WinsorManagement, Marketers, and Investors
2011 Usta, Murat; Hubl, Gerald
Self-Regulatory Strength and

Consumers' Relinquishment of Decision
Control: When Less Effortful Decisions
Are More Resource Depleting
Toward a Theory of Status Consumption

2010 stner, Tuba; Holt, Douglas B.in Less Industrialized Countries
Toward a Theory of Status Consumption
2014 stner, Tuba; Holt, Douglas B.in Less Industrialized Countries
How Marketplace Performances Produce

Interdependent Status Games and
2013 stner, Tuba; Thompson, Craig
Contested Forms of Symbolic Capital
Dominated Consumer Acculturation: The
Social Construction of Poor Migrant
Women's Consumer Identity Projects in
2007 STNER, Tuba; Holt, Douglas Ba Turkish Squatter
Product Ethnicity: Revisiting the Match
2007 Usunier, Jean-Claude; Cestre, Ghisl Between Products and Countries
The Shape of Advertising Response
Functions Revisited: A Model of Dynamic
2004 Vakratsas, Demetrios; Feinberg, Fr Probabilistic Thresholds
A Look at the Long-run Effectiveness of
Multimedia Advertising and Its
Implications for Budget Allocation
2005 Vakratsas, Demetrios; Zhenfeng M Decisions
Flying under the Radar: Perverse
Package Size Effects on Consumption
2008 Vale, Rita Coelho Do; Pieters, Rik; Self-Regulation
Decision Process Evolution in Customer
2011 Valentini, Sara; Montaguti, Elisa; NeChannel Choice
Contingent Response to SelfCustomization Procedures: Implications
2009 Valenzuela, Ana; Dhar, Ravi; Zettel for Decision Satisfaction and Choice
Pleasurable Surprises: A Cross-Cultural
Study of Consumer Responses to
2010 Valenzuela, Ana; Mellers, Barbara; S
Unexpected Incentives
What if all trade was fair trade? The
potential of a social clause to achieve
2006 Valor, Carmen
the goals of fair trade
The alignment of market research with
2010 Valos, Michael John; Bednall, Davidbusiness strategy and CRM
Marketers' perceptions of the
implementation difficulties of
2010 Valos, Michael John; Polonsky, Mic multichannel marketing
Free riding and customer retention
2005 van Baal, Sebastian; Dach, Christiaacross retailers' channels
Critical Incidents and the Impact of
2008 van Doorn, Jenny; Verhoef, Peter C Satisfaction on Customer Share
Modeling Global Spillover of New
2009 van Everdingen, Yvonne; Fok, DennProduct Takeoff
2008 van Heerde, Harald J; Gijsbrechts, Winners and Losers in a Major Price War
The Dynamic Effect of Innovation on
2004 van Heerde, Harald J.; Mela, Carl F Market Structure
Trying Harder and Doing Worse: How
Grocery Shoppers Track In-Store
2010 van Ittersum, Koert; Pennings, JoosSpending
Smart Shopping Carts: How Real-Time

2013 van Ittersum, Koert; Wansink, BrianFeedback Influences Spending
Retrieving Unobserved Consideration
2010 van Nierop, Erjen; Bronnenberg, Bar
Sets from Household Panel Data
2003 van Osselaer, Stijn M. J.; Alba, Jose Locus of Equity and Brand Extension
Identifying Response Styles: A Latent2010 van Rosmalen, Joost; van Herk, Hest
Class Bilinear Multinomial Logit Model
Validating across-class brand anchoring
2005 Van Auken, Stuart; Adams, Arthur J.theory: Issues and implications
A Cross-Country Construct Validation of
2006 Van Auken, Stuart; Barry, Thomas E.
Cognitive Age
2011 Van De Ven, Niels; Zeelenberg, Marc
The Envy Premium in Product Evaluation
2011 Van den Bergh, Bram; Schmitt, Juli Embodied Myopia
Bikinis Instigate Generalized Impatience
2008 Van Den Bergh, Bram; Dewitte, Sieg
in Intertemporal Choice
New Product Diffusion with Influentials
2007 Van den Bulte, Christophe; Joshi, Y and Imitators
Social Contagion and Income
Heterogeneity in New Product Diffusion:
2004 Van den Bulte, Christophe; StremerA Meta-Analytic Test
2000 Van den Bulte, Christophe
New Product Diffusion Acceleration:

Measurement and Analysis
2004 Van den Bulte, Christophe
Multigeneration Innovation Diffusion and

Intergeneration Time: A Cautionary Note
2012 Van
2008 Van
2004 Van
2005 Van
2007 Van
2005 Van
Households' Decisions on Savings

Accounts After Negative Experiences
Der Cruijsen, Carin A.b.; De Hawith Banks During the Financial Crisis
der Lans, Ralf; Pieters, Rik; WeCompetitive Brand Salience
Gelder, Sicco
Global brand strategy
The new imperatives for global
branding: Strategy, creativity and
Gelder, Sicco
leadership
The Impact of a Product-Harm Crisis on
Heerde, Harald; Helsen, Kristi Marketing Effectiveness
Decomposing the Promotional Revenue
Bump for Loyalty Program Members
Heerde, Harald J.; Bijmolt, Tam Versus Nonmembers
2005 Van Heerde, Harald J.; Dekimpe, Marn

Marketing Models and the Lucas Critique
Price and Advertising Effectiveness over
2013 Van Heerde, Harald J.; Gijsenberg, the Business Cycle
Is 75% of the Sales Promotion Bump
Due to Brand Switching? No, Only 33%
2003 Van Heerde, Harald J.; Gupta, Sachin
Is
The Estimation of Pre- and

Postpromotion Dips with Store-Level
2000 Van Heerde, Harald J.; Leeflang, Pete
Scanner Data
Decomposing the Sales Promotion Bump
2004 Van Heerde, Harald J.; Leeflang, Pete
with Store Data
The Variety of an Assortment: An
Extension to the Attribute-Based
2002 Van Herpen, Erica; Pieters, Rik
Approach
Cumulative Timed Intent: A New
2010 Van Ittersum, Koert; Feinberg, Fred Predictive Tool for Technology Adoption
Plate Size and Color Suggestibility: The
Delboeuf Illusion's Bias on Serving and
2013 Van Ittersum, Koert; Wansink, BrianEating Behavior
Shopper Loyalty to Whom? Chain Versus
Outlet Loyalty in the Context of Store
2014 Van Lin, Arjen; Gijsbrechts, Els
Acquisitions
Customer development and retention on
2006 Van Meer, Geoffrey
a Web-banking site
Split-Second Recognition: What Makes
2009 Van Meurs, Lex; Aristoff, Mandy
Outdoor Advertising Work?
2008 Van
2001 Van
2012 Van
2003 Van
Interaction Between Shelf Layout and

Marketing Effectiveness and Its Impact
Nierop, Erjen; Fok, Dennis; Fra on Optimizing Shelf Arrangements
Two Ways of Learning Brand
Osselaer, Stijn M. J.; JaniszewskAssociations
A Goal-Based Model of Product
Osselaer, Stijn M. J.; JaniszewskEvaluation and Choice
IMPACT: A management judgment tool
to predict the effectiveness of corporate
Riel, Cees B.M.; Van Bruggen, G
advertising campaigns
Understanding the relationship between

brand loyalty, the prevailing economic
environment and optimum stimulation
2011 Van Steenburg, Eric; Spears, Nancylevel
Marketing Fraud: An Approach for
Differentiating Multilevel Marketing from
2002 Vander Nat, Peter J.; Keep, William Pyramid Schemes
The Accuracy-Enhancing Effect of
2009 Vanhouche, Wouter; Van Osselaer, Biasing
St
Cues
Consumers' Immediate Memory for
2006 Vanhuele, Marc; Laurent, Gilles; Dr Prices
Marketing Strategy and the Internet: An
2002 Varadarajan, P. Rajan; Yadav, ManjitOrganizing Framework
Musings on Relevance and Rigor of
2003 Varadarajan, P. Rajan
Scholarly Research in Marketing
Brand Portfolio, Corporate Image, and
2006 Varadarajan, Rajan; DeFanti, Mark PReputation: Managing Brand Deletions
2010 Varadarajan, Rajan
Strategic marketing and marketing

strategy: domain, definition,
fundamental issues and foundational
premises
Programmatic, programmatically nonprogrammatic and beyond: reflections

on the role of collaboration, serendipity
and strategic windows in my research
pursuits
Toward Sustainability: Public Policy,

Global Social Innovations for Base-ofthe-Pyramid Markets, and Demarketing
for a Better World
What Works Best When Combining

Television Sets, PCs, Tablets, or Mobile
Phones? How Synergies Across Devices
Result From Cross-Device Effects and
2013 Varan, Duane; Murphy, Jamie; Hofack
Cross-Format Synergies
Evolving to a New Dominant Logic for
2004 Vargo, Stephen L.; Lusch, Robert F. Marketing
2008 Vargo, Stephen L.; Lusch, Robert F. Why "service"?
2009 Varian, Hal
Discussion of "Website Morphing."
The Augmented Latent Class Model:
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2004 Varki, Sajeev; Chintagunta, Pradeepin the Latent Class Model for Panel Data
Nationalism and Ideology in an
2009 Varman, Rohit; Belk, Russell W.
Anticonsumption Movement
Conflicts at the Bottom of the Pyramid:
Profitability, Poverty Alleviation, and
2012 Varman, Rohit; Skln, Per; BelkNeoliberal Governmentality
The Role of Entrepreneurial Networks in
the Exploration and Exploitation of
Internationalization Opportunities by
Information and Communication
2011 Vasilchenko, Elena; Morrish, Sussie Technology Firms
Market orientation, innovation and
2001 Vzquez, Rodolfo; Santos, Maria Let
competitive strategies in industrial firms
The Word of Mouth Dynamic: How
Positive (and Negative) WOM Drives
Purchase Probability: An Analysis of
Interpersonal and Non-Interpersonal
2013 Vzquez-Casielles, Rodolfo; Surez-
Factors
lvarez, Leticia; delRo-Lanza, Ana-Beln
It's Time to Quit: Using Advertising to
2008 Veer, Ekant; Tutty, Matthew; WillemEncourage Smoking Cessation
Brand teams and the brand
management structure in
pharmaceutical and other fast-moving
2001 Veloutsou, Cleopatra A.; Panigyrakiconsumer goods companies
Brand managers' expected and

perceived responsibilities in the
2002 Veloutsou, Cleopatra A.
automobile industry
The Role of Brand Personality in
Charitable Giving: An Assessment and
2005 Venable, Beverly T.; Rose, Gregory Validation
M
Measuring and Managing Returns from
2012 Venkatesan, Rajkumar; Farris, Paul Retailer-Customized Coupon Campaigns
Evolutionary Estimation of Macro-Level
Diffusion Models Using Genetic
Algorithms: An Alternative to Nonlinear
2004 Venkatesan, Rajkumar; Krishnan, TriLeast Squares
Optimal Customer Relationship
Management Using Bayesian Decision
Theory: An Application for Customer
2007 Venkatesan, Rajkumar; Kumar, V; BSelection
Multichannel Shopping: Causes and
2007 Venkatesan, Rajkumar; Kumar, V.; RConsequences
A Customer Lifetime Value Framework
for Customer Selection and Resource
2004 Venkatesan, Rajkumar; Kumar, V. Allocation Strategy
Heterogeneity in Sales Districts: Beyond
Individual-Level Predictors of
2001 Venkatesh, R.; Challagalla, Goutam;Satisfaction and Performance
Bundling, unbundling, and pricing of
multiform products: The case of
2006 Venkatesh, R.; Chatterjee, Rabikar magazine content
Sales Call Anxiety: Exploring What It
Means When Fear Rules a Sales
2000 Verbeke, Willem; Bagozzi, Richard PEncounter
The Adaptive Consequences of Pride in
2004 Verbeke, Willem; Belschak, Frank; BPersonal Selling
When Intelligence Is (Dys)Functional for
2008 Verbeke, Willem J; Belschak, Frank Achieving Sales Performance
Understanding the Marketing
2009 Verhoef, Peter C; Leeflang, Peter S.Department's Influence Within the Firm
2005 Verhoef, Peter C.; Donkers, Bas
The effect of acquisition channels on

customer loyalty and cross-buying
The impact of satisfaction and payment

equity on cross-buying: A dynamic
2001 Verhoef, Peter C.; Franses, Philip H model for a multi-service provider
The Effect of Relational Constructs on
Customer Referrals and Number of
Services Purchased From a Multiservice
Provider: Does Age of Relationship
2002 Verhoef, Peter C.; Franses, Philip H Matter?
2003 Verhoef, Peter C.
2004 Vernette, ric

2006 Verplanken, Bas; Wood, Wendy
Understanding the Effect of Customer

Relationship Management Efforts on
Customer Retention and Customer
Share Development
Targeting Women's Clothing Fashion
Opinion Leaders in Media Planning: An
Application for Magazines
Interventions to Break and Create
Consumer Habits
Building bridges for personalization: A

process model for marketing
Differences between Short and Longterm Relationships: An Empirical
2008 Victoria Bordonaba-Juste, M.; Polo Analysis in Franchise Systems
Determinants of International Retail
Involvement: The Case of Large U.S.
2000 Vida, Irena; Fairhurst, Ann; Reardo Retail Chains
2006 Vesanen, Jari; Raulas, Mika
2004 Vigneron, Franck; Johnson, Lester WMeasuring perceptions of brand luxury
2008 Villanueva, Julian; Yoo, Shijin; Ha
The Impact of Marketing-Induced Versus

Word-of-Mouth Customer Acquisition on
Customer Equity Growth
Theimpact of marketing communication

2005 Villarejo-Ramos, Angel F.; Snchezand price promotion on brand equity
2008 Villarreal, Ricardo; Peterson, RobertHispanic Ethnicity and Media Behavior
Retailer, Manufacturers, and Individual
Consumers: Modeling the Supply Side in
2005 Villas-Boas, J. Miguel; Zhao, Ying the Ketchup Marketplace
Communication Strategies and Product
2004 Villas-Boas, J. Miguel
Line Design
Consumer Learning, Brand Loyalty, and
2004 Villas-Boas, J. Miguel
Competition
Delphic brand visioning to align
stakeholder buy-in to the City of
2006 Virgo, Ben; de Chernatony, Leslie Birmingham brand
Street Art, Sweet Art? Reclaiming the
2010 Visconti, Luca M.; Sherry Jr., John F "Public" in Public Place
Exchanges in Marketing Systems: The
Case of Subsistence
ConsumerMerchants in Chennai,
2010 Viswanathan, Madhu; Rosa, Jos An
India
The Measurement of Intergenerational

Communication and Influence on
Consumption: Development, Validation,
and Cross-Cultural Comparison of the
2000 Viswanathan, Madhubalan; Childers,
IGEN Scale
Understanding and Facilitating the
Usage of Nutritional Labels by Low2009 Viswanathan, Madhubalan; Hastak,Literate Consumers
The Role of Summary Information in
Facilitating Consumers' Comprehension
2002 Viswanathan, Madhubalan; Hastak,of Nutrition Information
Decision Making and Coping of
Functionally Illiterate Consumers and
Some Implications for Marketing
2005 Viswanathan, Madhubalan; Rosa, JoManagement
Designing Marketplace Literacy
Education in Resource-Constrained
Contexts: Implications for Public Policy
2009 Viswanathan, Madhubalan; Sridharan
and Marketing
Marketing Interactions in Subsistence
Marketplaces: A Bottom-Up Approach to
2012 Viswanathan, Madhubalan; Sridharan,
Designing Public Policy
Online Infomediaries and Price
Discrimination: Evidence from the
2007 Viswanathan, Siva; Kuruzovich, JasoAutomotive Retailing Sector
Empirical Entry Games with
Complementarities: An Application to
2012 Vitorino, Maria Ana
the Shopping Center Industry
Corporate social responsibility:
attributions, loyalty, and the mediating
2009 Vlachos, Pavlos A.; Tsamakos, Argirrole of trust
Truth and Consequences: The Perils of
Half-Truths and Unsubstantiated Health
2000 Vladeck, David C.
Claims for Dietary Supplements
Debt's Dilemmas: ACCI's Annual Colston
2013 Vladeck, David C.
Warne Lecture
The dual role of price: decomposing
2008 Vckner, Franziska
consumers' reactions to price
Customer Equity Drivers and Future
2008 Vogel, Verena; Evanschitzky, Hein Sales
Spent Resources: Self-Regulatory
Resource Availability Affects Impulse
2007 Vohs, Kathleen D.; Faber, Ronald J. Buying
2006 Vlckner, Franziska; Sattler, HenriDrivers of Brand Extension Success
A Voice From the Silent Masses: An
Exploratory and Comparative Analysis of
2006 Voorhees, Clay M.; Brady, Michael KNoncomplainers
The Interactive Authority of Brand Web
2010 Voorveld, Hilde; Neijens, Peter; SmiSites
Improving customer-focused marketing

capabilities and firm financial
performance via marketing exploration
2011 Vorhies, Douglas; Orr, Linda; Bush, and exploitation
Benchmarking Marketing Capabilities for
2005 Vorhies, Douglas W.; Morgan, Neil ASustainable Competitive Advantage
Can Inaccurate Perceptions in Businessto-Business (B2B) Relationships Be
2008 Vosgerau, Joachim; Anderson, Erin;Beneficial?
R
2006 Vosgerau, Joachim; Wertenbroch, KIndeterminacy and Live Television
Competitive Density and the Customer
2008 Voss, Glenn B; Voss, Zannie GiraudAcquisitionRetention Trade-Off
How Complementarity and Substitution
Alter the Customer Satisfaction2010 Voss, Glenn B.; Godfrey, Andrea; SeRepurchase Link
Aligning Innovation with Market
Characteristics in the Nonprofit
2006 Voss, Glenn B.; Montoya-Weiss, MitzProfessional Theater Industry
Formulating Interesting Research
2003 Voss, Glenn B.
Questions
The implications of price promotions
used by retailers on consumers'
2014 Vrnceanu, Diana Maria
reference prices
Close Encounter with the Hard
Discounter: A Multiple-Store Shopping
Perspective on the Impact of Local Hard2013 Vroegrijk, Mark; Gijsbrechts, Els; C Discounter Entry
A Bite to Whet the Reward Appetite: The
Influence of Sampling on Reward2008 Wadhwa, Monica; Shiv, Baba; NowliSeeking Behaviors
The Moderating Effect of Seasonality on
2000 Wagner, Janet; Mokhtari, ManoucheHousehold Apparel Expenditure
Selling Strategies: The Effects of
Suggesting a Decision Structure to
2001 Wagner, Judy A.; Klein, Noreen M.; K
Novice and Expert Buyers
Does Customer Demotion Jeopardize
2009 Wagner, Tillmann; Hennig-Thurau, Loyalty?
Corporate Hypocrisy: Overcoming the
Threat of Inconsistent Corporate Social
2009 Wagner, Tillmann; Lutz, Richard J; Responsibility Perceptions
Shopping for Colleges When What We
2005 Wainer, Howard
Know Ain't
Collaboration or opportunism? The role
of social capital in developing successful
2009 Waite, Phillip; Williams, Paul
export clusters
The Effectiveness of Combining Online
2009 Wakolbinger, Lea M.; Denk, Michaeland Print Advertisements
2001 Walden, Michael L.
Are Two Incomes Needed to Prosper

Today? Evidence from the 1960s to the
1990s
2002 Walden, Michael L.

2010 Walker, David S.
Absolute and Relative Consumption of

Married U.S. Households in 1960 and
1996: The Cleavers Meet the Taylors
Does Doing Good Do Good?
2009 Walker, Robert; Pettit, Raymond; RuThe Foundations of Quality Initiative

Who "Likes" You and Why? A
2014 Wallace, Elaine; Buil, Isabel; de
Typology of Facebook Fans
2001 Wallendorf, Melanie
Literally Literacy
Marketing at the retail shelf: an
examination of moderating effects of
2010 Waller, Matthew; Williams, Brent; Tlogistics on SKU market share
Building a corporate brand: The internal
brand building process in Swedish
2008 Wallstrm, sa; Karlsson, Ted; Sservice firms
Expressing herself through brands: A
comparative study of women in six Asia2010 Wallstrm, sa; Steyn, Peter; PitPacific nations
Customer-based corporate reputation of
a service firm: scale development and
2007 Walsh, Gianfranco; Beatty, Sharon validation
German Consumer Decision-Making
2001 Walsh, Gianfranco; Mitchell, Vince Styles
Cross-National Advertising and
Behavioral Intentions: A Multilevel
2014 Walsh, Gianfranco; Shiu, Edward; HAnalysis
Active Versus Passive Choice: Evidence
2011 Walsh, Michael; Fitzgerald, M. Paulafrom a Public Health Care Redesign
Marketers' Boon in Cyberspace: The
Anticybersquatting Consumer Protection
2003 Walsh, Michael G.; Luh Luh Lan; LwAct
The Effects of Financial Education on the
Financial Knowledge of High School
2010 Walstad, William B.; Rebeck, Ken; Students
Executive Insights: Marketing Strategy
2003 Walters, Peter G. P.; Samiee, Saeedin Emerging Markets: The Case of China
2003 Walters, Peter G. P.
2003 Walvis, Tjaco
2011 Wan, Echo Wen; Agrawal, Nidhi

Perspective from Asia
Avoiding advertising research disaster:
Advertising and the uncertainty principle
Carryover Effects of Self-Control on
Decision Making: A Construal-Level
Perspective
The Effect of Regulatory Orientation and

2009 Wan, Echo Wen; Hong, Jiewen; Stern
Decision Strategy on Brand Judgments
The Effect of Regulatory Depletion on
2010 Wan, Echo Wen; Rucker, Derek D; To
Attitude Certainty
The Role of Relationship Norms in
2011 Wan, Lisa C.; Hui, Michael K.; Wyer Responses
J
to Service Failures
2005 Wang, Alex
2006 Wang, Alex
2006 Wang, Alex
2009 Wang,
2013 Wang,
2008 Wang,
2006 Wang,
2011 Wang,
2006 Wang,
2010 Wang,
The Effects of Expert and Consumer

Endorsements on Audience Response
When Synergy in Marketing
Communication Online Enhances
Audience Response: The Effects of
Varying Advertising and Product
Publicity Messages
Advertising Engagement: A Driver of
Message Involvement on Message
Effects
Knowledge management orientation,

market orientation, and firm
performance: an integration and
Catherine L.; Hult, G. Tomas empirical examination
Observer Effects of Punishment in a
Danny T.; Gu, Flora F.; Don Distribution Network
Reasons for Market Evolution and
Fang; Zhang, Xiao-Ping (Ste Budgeting Implications
Materialism, Status Signaling, and
Jeff; Wallendorf, Melanie
Product Satisfaction
Team Purchase: A Case of Consumer
Jeff Jianfeng; Zhao, Xin; Li, J Empowerment in China
The Role of Regulatory Focus in
Jing; Lee, Angela Y.
Preference Construction
Jing; Novemsky, Nathan; Dha
Trade-Offs and Depletion in Choice
2009 Wang, Jing; Novemsky, Nathan; Dha

Anticipating Adaptation to Products
2008 Wang, Jing
The Logic of Chopsticks
2007 Wang, Liz C; Baker, Julie; Wagner, JCan a Retail Web Site Be Social?
Survival in Markets with Network
Effects: Product Compatibility and Order2010 Wang, Qi; Chen, Yubo; Xie, Jinhong of-Entry Effects
Will Consumers Be Willing to Pay More
When Your Competitors Adopt Your
Technology? The Impacts of the
Supporting-Firm Base in Markets with
2011 Wang, Qi; Xie, Jinhong
Network Effects
The interplay of drivers and deterrents
of opportunism in buyer-supplier
2013 Wang, Qiong; Li, Julie; Ross, Willia relationships
Reservation Price as a Range: An
Incentive-Compatible Measurement
2007 Wang, Tuo; Venkatesh, R; ChatterjeApproach
Lay Theories of Medicine and a Healthy

2010 Wang, Wenbo; Keh, Hean Tat; Bolton
Lifestyle
Behavioral Consequences of
2007 Wangenheim, Florian v; Bayn, T Overbooking Service Capacity
The chain from customer satisfaction via
word-of-mouth referrals to new
2007 Wangenheim, Florian v.; Bayn, T customer acquisition
Willingness to Pay for Non-biotech Foods
2003 Wanki Moon, Brian; Balasubramania
in the U.S. and U.K
Can Low-Fat Nutrition Labels
2006 Wansink, Brian; Chandon, Pierre Lead to Obesity?
2005 Wansink, Brian; Cheney, Matthew M
Leveraging FDA Health Claims
Methods and Measures That Profile
2000 Wansink, Brian; Sea Bum Park
Heavy Users
Making brand loyalty programmes
2001 Wansink, Brian; Seed, Scott
succeed
Bottoms Up! The Influence of Elongation
2003 Wansink, Brian; Van Ittersum, Koerton Pouring and Consumption Volume
Changing Eating Habits on the Home
Front: Lost Lessons from World War II
2002 Wansink, Brian
Research
2003 Wansink, Brian

2003 Wansink, Brian
How Do Front and Back Package Labels

Influence Beliefs About Health Claims?
Developing a Cost-effective Brand
Loyalty Program
Complaining to the Masses: The Role of

Protest Framing in Customer-Created
2006 Ward, James C.; Ostrom, Amy L.
Complaint Web Sites
It's Not Me, It's You: How Gift Giving
Creates Giver Identity Threat as a
2013 Ward, Morgan K.; Broniarczyk, SusaFunction of Social Closeness
How Worldwide Is Marketing
2002 Warden, Clyde A.; Lai, Mengkuan; Communication on the World Wide Web?
What Makes Things Cool? How
Autonomy Influences Perceived
2014 Warren, Caleb; Campbell, MargaretCoolness
Product Safety Regulation as a Model for
Financial Services Regulation
Lafley on Drucker: an interview with A.G.
Lafley, Chairman and CEO of Procter &
2009 Wartzman, Rick
Gamble Co
Customer Centered Selling: Eight Steps
to Success From the World's Best Sales
2000 Waters, Cathy; Crittenden, Victoria Force (Book)
Price as a Stimulus to Think: The Case
2007 Wathieu, Luc; Bertini, Marco
for Willful Overpricing
2008 Warren, Elizabeth
The Asymmetric Effect of Discount

2004 Wathieu, Luc; Muthukrishnan, A. V.;Retraction on Subsequent Choice
2000 Wathieu, Luc
YESMAIL.COM.
U-Commerce: Expanding the Universe of
2002 Watson, Richard T.; Pitt, Leyland F. Marketing
The Legalization of Internet Gambling: A
2004 Watson, Stevie; Liddell Jr., Pearson;Consumer Protection Perspective
2011 Watts, Duncan
The Measure of All Things
Influentials, Networks, and Public
2007 Watts, Duncan J.; Dodds, Peter SheOpinion Formation
Marketing to the Mindset of Boomers
2002 Watts, Marilyn
and Their Elders (Book)
The Impact of Retirement on Household
2004 Weagley, Robert O.; Eunjeong Huh Leisure Expenditures
Assessing the relationships between etail success and product and Web site
2006 Weathers, Danny; Makienko, Igor factors
2012 Weaver, Kimberlee; Garcia, StepheThe Presenter's Paradox
Creating Truth-Telling Incentives with the
2013 Weaver, Ray; Prelec, Drazen
Bayesian Truth Serum
Development and Validation of Scales to
Measure Attitudes Influencing Monetary
2000 Webb, Deborah J.; Green, Corliss L Donations to Charitable Organizations
Where is the opportunity without the
customer? An integration of marketing
activities, the entrepreneurship process,
2011 Webb, Justin; Ireland, R.; Hitt, Mich and institutional theory
Reconfiguring Compliance for Corporate
2014 Weber, Curt M.; Gerard, Joseph A. Social Responsibility
Exploring the national and
organizational culture mix in service
2010 Webster, Cynthia; White, Allyn
firms
Elevating marketing: marketing is dead!
2013 Webster, Frederick; Lusch, Robert Long live marketing!
2000 Webster, Frederick E.; Jr.

2004 Webster Jr., Frederick E.
2005 Webster Jr., Frederick E.
2004 Wedel, Michel; Jie Zhang
2000 Wedel, Michel; Pieters, Rik

2004 Wee, Thomas Tan Tsu
Understanding the Relationships Among

Brands, Consumers, and Resellers
A roadmap for branding in industrial
markets
A Perspective on the Evolution of
Marketing Management
Analyzing Brand Competition Across
Subcategories
Eye Fixations on Advertisements and
Memory for Brands: A Model and
Findings
Extending human personality to brands:
The stability factor
Competitive Strategy in Socially

Entrepreneurial Nonprofit Organizations:
2012 Weerawardena, Jay; Mort, Gillian SuInnovation and Differentiation
The role of marketing capability in
innovation-based competitive strategy
Misresponse to Reversed and Negated
2012 Weijters, Bert; Baumgartner, Hans Items in Surveys: A Review
The Effect of Familiarity with the
Response Category Labels on Item
2013 Weijters, Bert; Geuens, Maggie; B Response to Likert Scales
Assessing response styles across modes
2008 Weijters, Bert; Schillewaert, Niels of data collection
Point of View: Does Advertising Cause a
2001 Weilbacher, William M.
"Hierarchy of Effects"?
Weilbacher Comments on 'In Defense of
the Hierarchy of Effects'
How Advertising Affects Consumers
2003 Weerawardena, Jay
A Belief-Updating Process for Minimizing

Waiting Time in Multiple Waiting-Time
2003 Weinberg, Bruce D.; Berger, Paul D.Events: Application in Website Design
Don't keep your Internet customers
waiting too long at the (virtual) front
2000 Weinberg, Bruce D.
door
Research and the Motion Picture
2006 Weinberg, Charles B.
Industry
Intracommunity Gifting at the
Intersection of Contemporary Moral and
2014 Weinberger, Michelle F.; WallendorfMarket Economies
A strategic framework for defining and
2006 Weinstein, Art
segmenting markets
Relating marketing expertise on the top
management team and strategic market
aggressiveness to financial performance
2003 Weinzimmer, Laurence G.; Bond III,and shareholder value
Listening to Strangers: Whose
Responses Are Valuable, How Valuable
2008 Weiss, Allen M; Lurie, Nicholas H; Are They, and Why?
2000 Welch, Catherine
Egocentric Categorization and Product

Judgment: Seeing Your Traits in What You
Own (and Their Opposite in What You
Don't)
The archaeology of business networks:
the use of archival records in case study
research
2000 Wells, William D.

Recognition, Recall, and Rating Scales

The Perils of N = 1
Communicating with Children
2013 Weiss, Liad; Johar, Gita V.
2003 Wen Gong; Maddox, Lynda M.
Measuring Web Advertising

Effectiveness in China
Determinants of Household Expenditure

2005 Wen Yin; DeVaney, Sharon A.; Stahu
on Computer Hardware and Software
Situation Variation in Consumers' Media
2005 Wendel, Sonja; Dellaert, Benedict GChannel Consideration
The effect of employee behavior on
brand personality impressions and brand
2009 Wentzel, Daniel
attitudes
2001 Wenyu Dou; Linn, Randy; Sixian Ya How Smart Are "Smart Banners"?
Will Internet Users Pay for Online
2004 Wenyu Dou
Content?
Product Development Resources and the
2005 Wernerfelt, Birger
Scope of the Firm
2008 Wernerfelt, Birger
Class Pricing
On the Perceived Value of Money: The
Reference Dependence of Currency
2007 Wertenbroch, Klaus; Soman, Dilip; Numerosity Effects
How Corporate Cultures Drive
2014 West, Douglas; Ford, John B.; Farris Advertising and Promotion Budgets
The 2012 "Journal Numbers": Answers to
2013 West, Douglas
Common Queries
Altering Experienced Utility: The Impact
of Story Writing and Self-Referencing on
2004 West, Patricia M.; Huber, Joel; Sam Preferences
Responsiveness to Global and Local
Consumer Culture Positioning: A
Personality and Collective Identity
2012 Westjohn, Stanford A; Singh, Nitis Perspective
Technology readiness and usage: a
2009 Westjohn, Stanford A.; Arnold, Markglobal-identity perspective
Gratitude Versus Entitlement: A Dual
Process Model of the Profitability
2014 Wetzel, Hauke A.; Hammerschmidt,Implications of Customer Prioritization
Brand Attachment and Brand Attitude
Strength: Conceptual and Empirical
Differentiation of Two Critical Brand
2010 Whan Park, C.; MacInnis, Deborah J.Equity Drivers
Retaining employees for service
competency: The role of corporate brand
2006 Wheeler, Anthony R; Richey, R Glenn
identity
When the Same Prime Leads to Different
2007 Wheeler, S. Christian; Berger, Jona Effects
Self-Schema Matching and Attitude
Change: Situational and Dispositional
2005 Wheeler, S. Christian; Petty, RicharDeterminants of Message Elaboration
Communicating brands through
2006 Whelan, Susan; Wohlfeil, Markus engagement with 'lived' experiences
2001 White, Alisa; Smith, Bruce L.

2001 White, D. Steven
Assessing Advertising Creativity Using

the Creative Product Semantic Scale
Behind the Success and Failure of U.S.
Export Intermediaries (Book)
The Role of Slotting Fees and

Introductory Allowances in Retail Buyers'
2000 White, J. Chris; Troy, Lisa C.; Gerlic New-Product Acceptance Decisions
Dissociative versus Associative
Responses to Social Identity Threat: The
2013 White, Katherine; Argo, Jennifer J.; Role of Consumer Self-Construal
When Imitation Doesn't Flatter: The Role
of Consumer Distinctiveness in
2014 White, Katherine; Argo, Jennifer J. Responses to Mimicry
It's the Mind-Set That Matters: The Role
of Construal Level and Message Framing
in Influencing Consumer Efficacy and
2011 White, Katherine; MacDonnell, Rhi Conservation Behaviors
Belief in a Just World: Consumer
Intentions and Behaviors Toward Ethical
2012 White, Katherine; MacDonnell, RhiaProducts
Self-Benefit Versus Other-Benefit
Marketing Appeals: Their Effectiveness
2009 White, Katherine; Peloza, John
in Generating Charitable Support
Business School Economics and
Antitrust: What's Thought and What's
2002 White, Lawrence J.
Taught
Giving Incentives of Adult Children Who
2001 White-Means, Shelley I.; Gong-Soo Care for Disabled Parents
2004 Wiedmann, Klaus-Peter

2008 Wiener, Josh; Doescher, Tabitha
Measuring brand equity for organising

brand management in the energy
sector: A research proposal and first
empirical hints
A Framework for Promoting Retirement
Savings
What Is the Internet's Impact on Direct

Marketing Today and Tomorrow?
The Role of Leaders in Internal
2009 Wieseke, Jan; Ahearne, Michael; Lam
Marketing
Understanding the adoption of new
brands through salespeople: a multilevel
2008 Wieseke, Jan; Homburg, Christian; framework
2000 Wientzen, H. Robert
Multiple Identification Foci and Their

Countervailing Effects on Salespeople's
2012 Wieseke, Jan; Kraus, Florian; Ahear Negative Headquarters Stereotypes
Customer Equity: An Integral Part of
2008 Wiesel, Thorsten; Skiera, Bernd; VilFinancial Reporting
The Value of Listening Heeding the Call

2010 Wiesenfeld, David; Bush, Kristin; S of the Snuggie
2009 Wilbur, Kenneth C.; Yi Zhu
Click Fraud
A Two-Sided, Empirical Model of
Television Advertising and Viewing
2008 Wilbur, Kenneth C.
Markets
2012 Wilcox, Caroline; Woodside, Arch G.The High Stakes of Sweepstakes
Leave Home Without It?? The Effects of
Credit Card Debt and Available Credit on
2011 Wilcox, Keith; Block, Lauren G; EiseSpending
Why Do Consumers Buy Counterfeit
2009 Wilcox, Keith; Kim, Hyeong Min; Se Luxury Brands?
Indulgence or Self-Control: A Dual
Process Model of the Effect of Incidental
2011 Wilcox, Keith; Kramer, Thomas; SenPride on Indulgent Choice
2011 Wilcox, Keith; Song, Sangyoung
Discrepant Fluency in Self-Customization

Are Close Friends the Enemy? Online
Social Networks, Self-Esteem, and Self2014 Wilcox, Keith; Stephen, Andrew T. Control
Vicarious Goal Fulfillment: When the
Mere Presence of a Healthy Option
2009 Wilcox, Keith; Vallen, Beth; Block, Leads to an Ironically Indulgent Decision
Advertising Mutual Fund Returns: A
Critical Analysis of a U.S. Securities and
Exchange Commission Proposal to
2001 Wilcox, Ronald T.; Hill, Ronald Paul Change Advertising Law
The Food Stamp Program in an Era of
Welfare Reform: Electronic Benefits and
2000 Wilde, Parke E.; Andrews, Margaret Changing Sources of Cash Income
Using the Thrifty Food Plan to Assess the
2009 Wilde, Parke E.; Llobrera, Joseph Cost of a Nutritious Diet
The Worth of Product Placement in
Successful Films: An Event Study
2009 Wiles, Michael A; Danielova, Anna Analysis
The Effect of Brand Acquisition and
2012 Wiles, Michael A; Morgan, Neil A; R Disposal on Stock Returns
The Impossibility and Necessity of ReInquiry: Finding Middle Ground in Social
2001 Wilk, Richard R.
Science
Expanding our understanding of
2012 Wilkie, William; Moore, Elizabeth marketing in society
What Does the Definition of Marketing
2007 Wilkie, William L; Moore, Elizabeth Tell Us About Ourselves?
Continuing Challenges to Scholarly
2007 Wilkie, William L
Research in Marketing
Marketing Research and Public Policy:
2002 Wilkie, William L.; Desrochers, Deb The Case of Slotting Fees
Scholarly Research in Marketing:

Exploring the "4 Eras" of Thought
2003 Wilkie, William L.; Moore, Elizabeth Development
Advancing the Study of Marketing's
Impacts on Society: JPP&M as a
2011 Wilkie, William L.; Moore, Elizabeth Keystone of the Academic Infrastructure
Introduction to the History and Evolution
of Journal of Public Policy & Marketing:
2011 Wilkie, William L.; Moore, Elizabeth The Editors Speak...
Exploring Marketing's Relationship to
2005 Wilkie, William L.
Society
2005 Wilkie, William L.
The Sages Speak...
Government Effectiveness, the Global
Financial Crisis, and Multinational
2012 Williams, Christopher; Martinez, C Enterprise Internationalization
Double Standards in the Use of
Enhancing Products by Self and Others
The Distinct Affective Consequences of
Psychological Distance and Construal
2014 Williams, Lawrence E.; Stein, Rand Level
2014 Williams, Elanor F.; Steffel, Mary
2002 Williams, Patti; Aaker, Jennifer L.
Can Mixed Emotions Peacefully Coexist?
Age-Related Differences in Responses to

Emotional Advertisements
When Consumers Do Not Recognize
"Benign" Intention Questions as
2004 Williams, Patti; Fitzsimons, Gavan J Persuasion Attempts
2014 Williams, Patti
Emotions and Consumer Behavior
2005 Williams, Patti; Drolet, Aimee
Gaining and losing market share and

returns: a competitive dynamics model
An Exploratory Study of the Functional
Forms of Export Market Identification
2006 Williamson, Nicholas C; Kshetri, Ni Variables
Transaction cost economics and its uses
2012 Williamson, Oliver; Ghani, Tarek
in marketing
Citizen brands: Corporate citizenship,
2003 Willmott, Michael
trust and branding
The Optimistic Trust Effect: Use of Belief
in a Just World to Cope with Decision2012 Wilson, Andrew E.; Darke, Peter R. Generated Threat
2007 Williams, Scott David
Friends or Freeloaders? Encouraging

brand conscience and introducing the
concept of emotion-based consumer
2011 Wilson, Jonathan A. J.; Morgan, Joseloss mitigation
2008 Wilson, R. Mark; Gaines, Jeannie; HiNeuromarketing and Consumer Free Will
2012 Wilson, Rick T; Baack, Daniel W
Attracting Foreign Direct Investment:

Applying Dunning's Location Advantages
Framework to FDI Advertising
2007 Wilson, Rick T.; Till, Brian D.
Direct-to-Consumer Pharmaceutical
Advertising: Building and Testing a
Model for Advertising Effectiveness
Competing successfully against

multinationals: a longitudinal
perspective of Hungarian advertising
2010 Wilson, Rick T.
agencies
The Observational Research Handbook:
Understanding How Consumers Live
2001 Wimmer, Karen; Stiles, John
with Your Products
Customerization: The Next Revolution in
2001 Wind, Jerry; Rangaswamy, Arvind Mass Customization
2002 Wind, Yoram; Mahajan, Vijay
Convergence Marketing
Empirical Generalizations: New Laws for
Digital Marketing: How Advertising
2013 Wind, Yoram (jerry); Sharp, Byron; Research Must Change
Advertising Empirical Generalizations:
2009 Wind, Yoram (Jerry); Sharp, Byron Implications for Research and Action
2004 Winer, Russell S.; Shankar, Venkat A Strong Year for Jim
A New Reviewing System for Journal of
2006 Winer, Russell S.
Marketing Research
2004 Winn III, Edward L.
2011 Winterich, Karen Page;
Comments on "Regulation of the Rentto-Own Industry: Implications of the

Wisconsin Settlement with Rent-ACenter"
Warm Glow or Cold, Hard Cash? Social
Identify Effects on Consumer Choice for
Barone, Mich
Donation Versus Discount Promotions
Helpful Hopefulness: The Effect of
Future Positive Emotions on
Haws, Kelly Consumption
When Does Recognition Increase
Charitable Behavior? Toward a Moral
Mittal, VikasIdentity-Based Model
Donation Behavior toward In-Groups and
Out-Groups: The Role of Gender and
Mittal, Vikas;
Moral Identity
Accepting Inequality Deters

Responsibility: How Power Distance
2014 Winterich, Karen Page; Yinlong ZhaDecreases Charitable Behavior
Consumer Cheating on Service
2004 Wirtz, Jochen; Kum, Doreen
Guarantees
The Moderating Role of Target-Arousal

on the Impact of Affect on Satisfaction-An Examination in the Context of
2000 Wirtz, Jochen; Mattila, Anna S.; Tan,Service Experiences
Opportunistic customer claiming during
2010 Wirtz, Jochen; McColl-Kennedy, Jan service recovery
Antiglobal Challenges to Marketing in
Developing Countries: Exploring the
2005 Witkowski, Terrence H.
Ideological Divide
An Accidental Venture into Academics
2004 Wittink, Dick R.; Clark, Terry
(Book)
2003 Wolburg, Joyce M.
Market Measurement and Analysis: The

First 'Marketing Science' Conference
Econometric Models for Marketing
Decisions
In Memoriam
Double-Cola and Antitrust Issues:
Staying Alive in the Soft Drink Wars
College Students Responses to

Antismoking Messages: Denial,
Defiance, and Other Boomerang Effects
2001 Wittink, Dick R.

Misguided Optimism Among College

Student Smokers: Leveraging Their QuitSmoking Strategies for Smoking
Cessation Campaigns
Gender Issues in Advertising--An
Oversight Synthesis of Research: 19702003 Wolin, Lori D.
2002
Humor in Television Advertising: A
2004 Woltman Elpers, Josephine L. C. M. Moment-to-Moment Analysis
Why Do Consumers Stop Viewing
Television Commercials? Two
Experiments on the Influence of
Moment-to-Moment Entertainment and
2003 Woltman Elpers, Josephine L. C. M.;Information Value
The Financial Rationality of Consumer
Loan Choices: Revealed Preferences
Concerning Interest Rates, Down
2008 Wonder, Nicholas; Wilhelm, Wendy;Payments, Contract Length, and Rebates
Towards an empirically based taxonomy
of buyer-seller relations in business
2010 Wong, Charles; Wilkinson, Ian; Younmarkets
The Cultural Construction of Risk
Understandings through Illness
2008 Wong, Nancy; King, Tracey
Narratives
Do Reverse-Worded Items Confound
Measures in Cross-Cultural Consumer
Research? The Case of the Material
2003 Wong, Nancy; Rindfleisch, Aric; BurValues Scale
Can Brands Move In from the Outside?

How Moral Identity Enhances Out-Group
2013 Woo Jin Choi; Winterich, Karen Pag Brand Attitudes
The global legal landscape in businessto-business brand management
Short-Term Effects of Advertising: Some
Well-Established Empirical Law-Like
2009 Wood, Leslie
Patterns
2014 Wood, Natalie T.; Burkhalter, JanJava Cookie
2004 Wood, Douglas J.
2012 Wood, Orlando
How Emotional Tugs Trump Rational

Pushes: The Time Has Come to Abandon
a 100-Year-Old Advertising Model
The Bad Thing about Good Games: The

Relationship between Close Sporting
2011 Wood, Stacy; McInnes, Melayne MorEvents and Game-Day Traffic Fatalities
The Comfort Food Fallacy: Avoiding Old
2010 Wood, Stacy
Favorites in Times of Change
Prone to Progress: Using Personality to
Identify Supporters of Innovative Social
2012 Wood, Stacy
Entrepreneurship
Prior Knowledge and Complacency in
2002 Wood, Stacy L.; Lynch JR., John G. New Product Learning
From Fear to Loathing? How Emotion
Influences the Evaluation and Early Use
2006 Wood, Stacy L.; Moreau, C. Page of Innovations
2000 Wood, Van R.
2009 Woodall, Tony; Swailes, Stephen

2004 Woodard, Bob
2005 Woodard, Bob
2006 Woodard, Bob
2008 Wooden, Ruth
2008 Wooden, Ruth
2003 Woodruff, Robert B.
Winning the Global Game: A Strategy

for Linking People and Profits
Conceptualising and measuring
defensive marketing orientation (DMO):
some inaugural thoughts on assessing
marketing's place in 'society's
doghouse'
To Our Readers and Supporters from the
New Co-editor
"Brand Growth": Two Faces But One Soul
Building "Engagement," One Brick at a
Time
The Advertising Discipline and Social
Change
How Public Service Advertising Works
Serving the Marketing Discipline
Through Journal Reviews
Unconscious thinking, feeling and

behavior toward products and brands:
Introduction to a Journal of Brand
2011 Woodside, Arch G.; Brasel, S. AdamManagement special issue
Increasing Quality in Measuring
Advertising Effectiveness: A MetaAnalysis of Question Framing in
2003 Woodside, Arch G.; Dubelaar, ChrisConversion Studies
How Behavioral Primacy Interacts with
Short-Term Marketing Tactics to
Influence Subsequent Long-Term Brand
2005 Woodside, Arch G.; Uncles, Mark D.Choice
2002 Woodside, Arch G.; Wilson, Elizabeth
Respondent Inaccuracy
How Businesses Buy Advertising Agency
Services: A Way to Segment Advertising
2003 Woonbong Na; Marshall, Roger; Yo Agencies' Markets?
Playing It Safe: Susceptibility to
Normative Influence and Protective Self2004 Wooten, David B.; Reed II., Americ Presentation
From Labeling Possessions to Possessing
Labels: Ridicule and Socialization among
2006 Wooten, David B.
Adolescents
Intraorganizational Determinants of Key
2003 Workman Jr., John P.; Homburg, ChriAccount Management Effectiveness
A Cautionary Tale of Purity, Labeling and
Product Literacy in the Gluten-Free
2012 Worosz, Michelle R.; Wilson, Norbert
Market
A tri-dimensional approach for auditing
2010 Worthington, Steve; Russell-Bennetbrand loyalty
Direct-to-Consumer Advertising and
2005 Wosinska, Marta
Drug Therapy Compliance
2006 Wouters, Joost; Wetzels, Martin
Technology as an Enabler of the Global

Branding of Retail Financial Services
Bias and variability in purchase intention
Malcolm; MacRae, Murray scales
A New Theorem for Optimizing the
Malcolm
Advertising Budget
McCafe: The McDonald's co-branding
Owen; Frazer, Lorelle; Merrilexperience
The Development of Marketplace
Persuasion Knowledge in Children,
Peter; Friestad, Marian; Bo Adolescents, and Young Adults
Marketplace Metacognition and Social
Peter
Intelligence
2002 Wright, April

2007 Wright,
2009 Wright,
2007 Wright,
2005 Wright,
2002 Wright,
Recall Effect of Short Message Service

as a Complementary Marketing
Communications Instrument
Applying a behavioural and operational

diagnostic typology of competitive
intelligence practice: empirical evidence
2012 Wright, Sheila; Bisson, Christophe; from
D
the SME sector in Turkey
Capitalising on intelligence: converting
input to output to insight and
2010 Wright, Sheila
competitive advantage
Addressing the intelligence, analysis,
strategy connection: symbiosis, osmosis
2012 Wright, Sheila
or segregation?
How Asking 'Who Am I?' Affects What
Consumers Buy: The Influence of Self2011 Wu, Eugenia C; Cutright, Keisha M; Discovery on Consumption
When Is a Preannounced New Product
2004 Wu, Yuhong; Balasubramanian, SridLikely to Be Delayed?
Instant Customer Base Analysis:
Managerial Heuristics Often Get It
2008 Wbben, Markus; Wangenheim, Flo
Right
2009 Wurtzel, Alan
Now. Or Never
Portfolios of Interfirm Agreements in
Technology-Intensive Markets:
Consequences for Innovation and
2004 Wuyts, Stefan; Stremersch, Stefan;Profitability
Vertical Marketing Systems for Complex
2004 Wuyts, Stefan; Stremersch, Stefan;Products: A Triadic Perspective
2007 Wylie, Bill
Self and social function: Art therapy in a

therapeutic community prison
The Price Is Unfair! A Conceptual

2004 Xia, Lan; Monroe, Kent B.; Cox, JennFramework of Price Fairness Perceptions
2004 Xia, Lan; Monroe, Kent B.
Price Partitioning on the Internet
Wish Versus Worry: Ownership Effects on
2013 Xianchi Dai; Hsee, Christopher K. Motivated Judgment
2001 Xiao, Jing J.; Alhabeeb, M.j.; Gon

2001 Xiao, Jing J.
Attitude toward Risk and Risk-Taking

Behavior of Business-Owning Families
Motigraphics (Book Review)
Antecedents and Consequences of Risky

Credit Behavior Among College
Students: Application and Extension of
2011 Xiao, Jing Jian; Tang, Chuanyi; Seri the Theory of Planned Behavior
Product Quality Orientation and Its
Performance Implications in Chinese
2003 Xiaohua Lin; Germain, Richard
State-Owned Enterprises
A comparison of time-varying online
price and price dispersion between
2006 Xiaolin Xing; Zhenlin Yang; Fang-Fa multichannel and dotcom DVD retailers
2005 Xiaotong Li
Cheap Talk and Bogus Network

Externalities in the Emerging Technology
Market
2013 Xiaoyan Deng; Srinivasan, Raji
When Do Transparent Packages Increase

(or Decrease) Food Consumption?
2008 Xin Zhao; Belk, Russell W.

2011 Xin Zhao; Wang, Jeff
Politicizing Consumer Culture:

Advertising's Appropriation of Political
Ideology in China's Social Transition
Regulating Political Symbols
Can Price Dispersion in Online Markets

Be Explained by Differences in E-Tailer
2002 Xing Pan; Ratchford, Brian T.; Shan Service Quality?
The Impact of Sampling and Network
Topology on the Estimation of Social
2013 Xinlei (jack) Chen; Yuxin Chen; PingIntercorrelations
Assessing the Consequences of a
2008 Xinlei (Jack) Chen; John, George; Channel Switch
2014 Xinyue Zhou; Wildschut, Tim; SedikNostalgia: The Gift That Keeps on Giving
Social Capital of Young Technology Firms
and Their IPO Values: The
Complementary Role of Relevant
2011 Xiong, Guiyang; Bharadwaj, SundarAbsorptive Capacity
2008 Xiuping Li
The Effects of Appetitive Stimuli on Outof- Domain Consumption Impatience
2009 Xu, Jing; Schwarz, Norbert
Do We Really Need a Reason to Indulge?
The Impact of Strategic Fit Among

Strategy, Structure, and Processes on
Multinational Corporation Performance:
2006 Xu, Shichun; Cavusgil, S. Tamer; Whi
A Multimethod Assessment
Consumers' attitudes regarding nondeceptive counterfeit brands in the UK
2007 Xuemei Bian; Veloutsou, Cleopatra and China
2001 Xueming Luo; Donthu, Naveen
Benchmarking Advertising Efficiency
2002 Xueming Luo; Donthu, Naveen
Advertising May Be Inefficient

Irrespective of How the Advertising
Budget Was Set: A Response to
Riedesel's Comment on "Benchmarking
Advertising Efficiency"
The Effects of Customer Relationships

and Social Capital on Firm Performance:
2004 Xueming Luo; Griffith, David A.; LiuA Chinese Business Illustration
The moderating role of institutional

networking in the customer orientationtrust/commitment-performance causal
2008 Xueming Luo; Hsu, Maxwell K.; Liu,chain in China
Data Envelopment Analysis: A
Management Science Tool for Scientific
2004 Xueming Luo
Marketing Research
Managing the Future: CEO Attention and
2007 Yadav, Manjit S; Prabhu, Jaideep C; Innovation Outcomes
The Decline of Conceptual Articles and
Implications for Knowledge
2010 Yadav, Manjit S
Development
Interactivity in the Electronic
Marketplace: An Exposition of the
2005 Yadav, Manjit S.; Varadarajan, Raja Concept and Implications for Research
A taxonomy of control mechanisms and
2011 Yadong Luo; Yi Liu; Leinan Zhang; effects on channel cooperation in China
The brand-supportive firm: An
exploration of organisational drivers of
2005 Yakimova, Raisa; Beverland, Michaebrand updating
An Examination of Exploration and
Exploitation Capabilities: Implications for
Product Innovation and Market
2007 Yalcinkaya, Goksel; Calantone, Roger
Performance
Corporate responsibility and the brands
2003 Yan, Jack
of tomorrow
Branding and the international
2003 Yan, Jack
community
Social media in branding: Fulfilling a
2011 Yan, Jack
need
Modeling Interdependent Consumer
2003 Yang, Sha; Allenby, Greg M.
Preferences
Modeling the Intrahousehold Behavioral
2010 Yang, Sha; Zhao, Yi; Erdem, Tlin;Interaction
Intrinsic Rewards of Work, Future Time
Perspective, the Economy in the Future
2011 Yang, Ting-Ying; Devaney, Sharon Aand Retirement Planning
It's Not Whether You Win or Lose, It's
How You Play the Game? The Role of
Process and Outcome in Experience
2012 Yang, Xiaojing; Mao, Huifang; PeracConsumption
The Impact of Parenting Strategies on
Child Smoking Behavior: The Role of
2010 Yang, Zhiyong; Schaninger, Charle Child Self-Esteem Trajectory
Turning the Page: The Impact of Choice
2013 Yangjie Gu; Botti, Simona; Faro, Da Closure on Satisfaction
The impact of relation-specific
investment on channel relationship
2011 Yanhui Zhao; Guocai Wang
performance: evidence from China
Counting Every Thought: Implicit

Measures of Cognitive Responses to
2008 Yanliu Huang; Hutchinson, J. Wesle Advertising
The exploitation of an international
firm's relational capabilities: an
2010 Yanni Yan; Sophie Hua Zhang; Fue empirical study
Determining Consumers' Discount Rates
2012 Yao, Song; Mela, Carl F; Chiang, J with Field Studies
Alliance Orientation: Conceptualization,
Measurement, and Impact on Market
2006 Yaprak, Attila; Cavusgil, S. Tamer; Performance
The impact of product market strategyorganizational culture fit on business
2011 Yarbrough, Larry; Morgan, Neil; Vor performance
Strategic Change Implementation and
2007 Ye, Jun; Marinova, Detelina; Singh, Performance Loss in the Front Lines
Bottom-up learning in marketing
frontlines: conceptualization, processes,
2012 Ye, Jun; Marinova, Detelina; Singh, and consequences
Greedoid-Based Noncompensatory
2007 Yee, Michael; Dahan, Ely; Hauser, J Inference
Super Bowl Advertising Effectiveness:
2004 Yelkur, Rama; Tomkovick, Chuck; TrHollywood Finds the Games Golden
The effect of incidental affect on
2008 Yen, HsiuJu Rebecca; Shih-Chieh C preference for the status quo
Capturing the essence of a brand from
its history: The case of Scottish tourism
2005 Yeoman, Ian; Durie, Alastair; McMa marketing
2002 Yeqing Bao; Shao, Alan T.
Nonconformity Advertising to Teens
Attribute Evaluability and the Range
2005 Yeung, Catherine W. M.; Soman, DilEffect
2007 Yeung, Catherine W. M.; Soman, DilThe Duration Heuristic
Affect, Appraisal, and Consumer
2004 Yeung, Catherine W. M.; Wyer Jr., RoJudgment
Does Loving a Brand Mean Loving Its
Products? The Role of Brand-Elicited
2005 Yeung, Catherine W. M.; Wyer Jr., RoAffect in Brand Extension Evaluations
Brand value and firm performance
2008 Yeung, Matthew; Ramasamy, Bala nexus: Further empirical evidence
From customer satisfaction to
2000 Yeung, Matthew C. H.; Ennew, Chrisprofitability
2014 Yeuseung Kim; Hye Jin Yoon

2007 Yi Xiang; Sarvary, Miklos
What Makes People "Like" ComedicViolence Advertisements? A Model for

Predicting Attitude and Sharing Intention
News Consumption and Media Bias
2011 Yi Xie; Siqing Peng
How do corporate associations influence

customer relationship strength? The
effects of different types of trust
New Product Launch Strategy for

2003 Yikuan Lee; O'Connor, Gina ColarellNetwork Effects Products
2001 Yilmaz, Cengiz; Hunt, Shelby D.
Salesperson Cooperation: The Influence

of Relational, Task, Organizational, and
Personal Factors
Strengthening Customer Loyalty

Through Intimacy and Passion: Roles of
CustomerFirm Affection and
CustomerStaff Relationships in
2008 Yim, Chi Kin (Bennett); Tse, David Services
2010 Yim, Mark Yi-Cheon; Yoo, Seung-Chul;
In-Store Video Advertising Effectiveness
Leveraging Missing Ratings to Improve
2006 Ying, Yuanping; Feinberg, Fred; WedOnline Recommendation Systems
2002 Ying Fan
The national image of global brands
The effects of attribute concreteness

and prominence on selective processing,
2010 Ying Jiang; Punj, Girish N.
choice, and search experience
When Thinking Beats Doing: The Role of
Optimistic Expectations in Goal-Based
2007 Ying Zhang; Fishbach, Ayelet; Dhar,Choice
Been There, Done That: The Impact of
Effort Investment on Goal Value and
2011 Ying Zhang; Jing Xu; Zixi Jiang; Sz Consumer Motivation
How Males and Females Differ in Their
Likelihood of Transmitting Negative
2014 Yinlong Zhang; Feick, Lawrence; MitWord of Mouth
Decision Difficulty: Effects of Procedural
and Outcome Accountability
The Role of the Internationalization
Process in the Performance of Newly
2000 Yip, George S.; Biscarri, Javier GomInternationalizing Firms
The Effects of Credit Attitude and
Socioeconomic Factors on Credit Card
2001 Yi-Wen Chien; Devaney, Sharon A. and Installment Debt
2005 Yinlong Zhang; Mittal, Vikas
2008 Yli-Renko, Helena; Janakiraman,
How Customer Portfolio Affects New

Product Development in TechnologyBased Entrepreneurial Firms
Is Having More Channels Really Better?

A Model of Competition Among
2004 Yong Liu; Putler, Daniel S.; WeinberCommercial Television Broadcasters
A Reply to "A Comment on 'Is Having
More Channels Really Better? A Model of
Competition Among Commercial
2006 Yong Liu; Putler, Daniel S.; WeinberTelevision Broadcasters"
2006 Yong Liu
Word of Mouth for Movies: Its Dynamics

and Impact on Box Office Revenue.
A Model of Consumer Information

2002 Yong Seok Sohn; Hangun Joun; DaeSearch and Online Network Externalities
Brand commitment in
consumerbrand relationships: An
2009 Yongjun Sung; Campbell, W. Keith investment model approach
Beauty and the Beholder: Toward an
Integrative Model of Communication
2006 Yong-Soon Kang; Herr, Paul M.
Source Effects
An Examination of Selected Marketing
2000 Yoo, Boonghee; Donthu, Naveen; L Mix Elements and Brand Equity
Culture's Consequences: Comparing
Values, Behaviors, Institutions and
2002 Yoo, Boonghee; Donthu, Naveen Organizations Across Nations
Estimating Advertising Effects on Sales
2003 Yoo, Boonghee; Mandhachitara, Rujin a Competitive Setting
2008 Yoo, Chan Yun
Unconscious processing of Web

advertising: Effects on implicit memory,
attitude toward the brand, and
consideration set
A Functional Magnetic Resonance

Imaging Study of Neural Dissociations
2006 Yoon, Carolyn; Gutchess, Angela H.;between Brand and Person Judgments
2005 Yoon, Sung-Joon; Choi, Yong-Gil
Determinants of successful sports

advertisements: The effects of
advertisement type, product type and
sports model
Drawing Inferences About Others on the

2006 Yoon, Yeosun; Grhan-Canli, ZeynBasis of Corporate Associations
A Sound Idea: Phonetic Effects of Brand
Names on Consumer Judgments
The Malleable Brand: The Role of
Implicit Theories in Evaluating Brand
2010 Yorkston, Eric A; Nunes, Joseph C; Extensions
Effects of Loyalty Programs on Value
Perception, Program Loyalty, and Brand
2003 Youjae Yi; Hoseong Jeon
Loyalty
Antecedents of Consumer Attitudes
2008 Youn, Seounmi; Kim, Hyuksoo
toward Cause-Related Marketing
Brain Waves, Picture Sorts, and
2002 Young, Charles
Branding Moments
Creative Differences between
2000 Young, Charles E.
Copywriters and Art Directors
Capturing the Flow of Emotion in
Television Commercials: A New
2004 Young, Charles E.
Approach
2004 Yorkston, Eric; Menon, Geeta
2001 Youn-Kyung Kim; Jikyeong Kang
Modeling Browsing Behavior at Multiple

Websites
Sony Aibo: The World's First
Entertainment Robot
The Effects of Ethnicity and Product on
Purchase Decision Making
2009 Yu Chen
Possession and Access: Consumer

Desires and Value Perceptions Regarding
Contemporary Art Collection and Exhibit
Visits
2004 Young-Hoon Park; Fader, Peter S.

2002 Youngme Moon
Soda Versus Cereal and Sugar Versus

Fat: Drivers of Healthful Food Intake and
2013 Yu Ma; Ailawadi, Kusum L.; Grewal, the Impact of Diabetes Diagnosis
The Effects of Consumers' Price
Expectations on Sellers' Dynamic Pricing
2011 Yuan, Hong; Han, Song
Strategies
2008 Yuan, Sheng

2005 Yubo Chen; Jinhong Xie
Public Responses to Direct-to-Consumer

Advertising of Prescription Drugs
Third-Party Product Review and Firm
Marketing Strategy
Influence of cultural dimensions on

online interactive review feature
implementations: A comparison of
2008 Yun, Gi Woong; Park, Sung-Yeon; HaKorean and U.S. retail Web sites
The Benefits of Personalized Pricing in a
2006 Yunchuan Liu; Zhang, Z. John
Channel
Developing a Scale to Measure the
2003 Yuping Liu
Interactivity of Websites
Seeding Viral Content: The Role of
2012 Yuping Liu-Thompkins
Message and Network Factors
Imagining Yourself in the Scene: The
Interactive Effects of Goal-Driven SelfImagery and Visual Perspectives on
2014 Yuwei Jiang; Adaval, Rashmi; Steinha
Consumer Behavior
Power and Action Orientation: Power as
a Catalyst for Consumer Switching
2014 Yuwei Jiang; Lingjing Zhan; Rucker, Behavior
Consumer Addressability and
2002 Yuxin Chen; Iyer, Ganesh
Customized Pricing
Cross-Market Network Effect with
Asymmetric Customer Loyalty:
2007 Yuxin Chen; Jinhong Xie
Implications for Competitive Advantage
Individual Marketing with Imperfect
2001 Yuxin Chen; Narasimhan, ChakravarTargetability
Research Note: Consumer Heterogeneity
and Competitive Price-Matching
2001 Yuxin Chen; Narasimhan, ChakravarGuarantees
How and When Does Customer

Orientation Influence Frontline Employee
Job Outcomes? A Meta-Analytic
2012 Zablah, Alex R; Franke, George R; Evaluation
Franchise branding: an organizational
2011 Zachary, Miles; McKenny, Aaron; Sho
identity perspective
The Role of Transactional versus
Relational Data in IMC Programs:
2004 Zahay, Debra; Peltier, James; Schult
Bringing Customer Data Together
The Why of Consumption: Contemporary
Perspectives and Consumer Motives,
2002 Zaichkowsky, Judith Lynne; Cunni Goals, and Desires
2010 Zaichkowsky, Judith Lynne
Strategies for distinctive brands
2000 Zaltman, Gerald
2012 Zank, Gail M.; Kemp, Elyria
Consumer Researchers: Take a Hike!

Examining Consumers' Perceptions of
the Health Benefits of Products with
Fiber Claims
Discounting Time and Time Discounting:

Subjective Time Perception and
2009 Zauberman, Gal; Kim, B. Kyu; MalkoIntertemporal Preferences
Memories as Assets: Strategic Memory
2009 Zauberman, Gal; Ratner, Rebecca K.
Protection in Choice over Time
The Intertemporal Dynamics of
2003 Zauberman, Gal
Consumer Lock-In
Service Quality, Profitability, and the
Economic Worth of Customers: What We
2000 Zeithami, Valarie A.
Know and What We Need to Learn
Service Quality Delivery Through Web
Sites: A Critical Review of Extant
2002 Zeithaml, Valarie A.; Parasuraman, Knowledge
The Hesitant Hai Gui: Return-Migration
Preferences of U.S.-Educated Chinese
2013 Zeithammer, Robert; Kellogg, RyanScientists and Engineers
Statistical Benefits of Choices from
2009 Zeithammer, Robert; Lenk, Peter Subsets
Forward-Looking Bidding in Online
2006 Zeithammer, Robert
Auctions
2007 Zeithammer, Robert
Optimal Selling in Dynamic Auctions:

Adaptation Versus Commitment
Attitudinal Ambivalence and Openness

to Persuasion: A Framework for
2007 Zemborain, Martin R.; Johar, Gita Interpersonal Influence
How the Internet Lowers Prices:
Evidence from Matched Survey and
2006 Zettelmeyer, Florian; Morton, FionaAutomobile Transaction Data
Competitive Action in the Diffusion of

Internet Technology Products in
Emerging Markets: Implications for
2011 Zhang, Cheng; Song, Peijian; Qu, ZGlobal Marketing Managers
Intra- and Interfirm Coordination of
Export Manufacturers: A Cluster Analysis
2008 Zhang, Chun; Hu, Zuohao; Gu, Flor of Indigenous Chinese Exporters
2010 Zhang,
2012 Zhang,
2007 Zhang,
2009 Zhang,
Managing Knowledge for Innovation:

The Role of Cooperation, Competition,
Haisu; Shu, Chengli; Jiang, Xand Alliance Nationality
The Impact of an Item-Based Loyalty
Program on Consumer Purchase
Jie; Breugelmans, Els
Behavior
Brand-Level Effects of Stockkeeping Unit
Jie; Krishna, Aradhna
Reductions
Sales Effects of Attention to Feature
Advertisements: A Bayesian Mediation
Jie; Wedel, Michel; Pieters, Analysis
2009 Zhang, Jie; Wedel, Michel
The Effectiveness of Customized

Promotions in Online and Offline Stores
Product Development Strategy, Product

Innovation Performance, and the
Mediating Role of Knowledge Utilization:
2009 Zhang, Junfeng; Di Benedetto, C. AEvidence from Subsidiaries in China
Activating Sound and Meaning: The Role
of Language Proficiency in Bilingual
2004 Zhang, Shi; Schmitt, Bernd H.
Consumer Environments
"Deep" and "Surface" Cues: Brand
Extension Evaluations by Children and
2002 Zhang, Shi; Sood, Sanjay
Adults
2013 Zhang,
2010 Zhang,
2009 Zhang,
2009 Zhang,
2010 Zhang,
How and Why 1 Year Differs from 365

Days: A Conversational Logic Analysis of
Inferences from the Granularity of
Y. Charles; Schwarz, NorberQuantitative Expressions
Counteractive Construal in Consumer
Ying; Huang, Szu-Chi; BroniGoal Pursuit
The Impact of Accessible Identities on
the Evaluation of Global versus Local
Yinlong; Khare, Adwait
Products
The Influence of Self-Construal on
Yinlong; Shrum, L.j.
Impulsive Consumption
Power Distance Belief and Impulsive
Yinlong; Winterich, Karen PaBuying
The Impact of Regulatory Focus on

Adolescents' Response to Antismoking
2007 Zhao, Guangzhi; Pechmann, CornelAdvertising Campaigns
Mental Simulation and Product

evaluation: the affective and Cognitive
Dimensions of Process versus outcome
2011 Zhao, Min; hoeffler, Steve; Zauber Simulation
2009 Zhao, Min; Hoeffler, Steve; Dahl,
The Role of Imagination-Focused

Visualization on New Product Evaluation
Mental Simulation and Preference

Consistency over Time: The Role of
Process- Versus Outcome-Focused
2007 Zhao, Min; Hoeffler, Steve; Zauber Thoughts
Effects of Social and Temporal Distance
on Consumers' Responses to Peer
2011 Zhao, Min; Xie, Jinhong
Recommendations
Reconsidering Baron and Kenny: Myths
2010 Zhao, Xinshu; Lynch Jr., John G.; C and Truths about Mediation Analysis
Consumer Learning in a Turbulent
Market Environment: Modeling
Consumer Choice Dynamics After a
2011 Zhao, Yi; Zhao, Ying; Helsen, Kristi Product-Harm Crisis
Predicting New Customers' Risk Type in
2009 Zhao, Yi; Zhao, Ying; Song, Inseongthe Credit Card Market
Self-service technology effectiveness:
the role of design features and
2007 Zhen Zhu; Nakata, Cheryl; Sivakuma
individual traits
How do enhanced and unique features
affect new product preference? The
2007 Zheng Zhou, Kevin; Nakamoto, Kenmoderating role of product familiarity
2005 Zhilin Yang; Zili Bi; Nan Zhou
The Double Jeopardy Phenomenon and

the Mediating Effect of Brand
Penetration between Advertising and
Brand Loyalty
The Effects of Early Internationalization

on Performance Outcomes in Young
International Ventures: The Mediating
2012 Zhou, Lianxi; Wu, Aiqi; Barnes, Bra Role of Marketing Capabilities
2003 Zhou, Rongrong; Soman, Dilip
Looking Back: Exploring the Psychology

of Queuing and the Effect of the Number
of People Behind
Promotion and Prevention across Mental

Accounts: When Financial Products
2004 Zhou, Rongrong; Tuan Pham, MicheDictate Consumers' Investment Goals
Impact of Online Consumer Reviews on
Sales: The Moderating Role of Product
2010 Zhu, Feng; Zhang, Xiaoquan (Michaand Consumer Characteristics
The Double-Edged Sword of Signaling

Effectiveness: When Salient Cues Curb
2012 Zhu, Meng; Billeter, Darron M; Inman
Postpurchase Consumption
Distinguishing Between the Meanings of
Music: When Background Music Affects
2005 Zhu, Rui (juliet); Meyers-Levy, JoanProduct Perceptions
Exploring the Cognitive Mechanism that
2007 Zhu, Rui (juliet); Meyers-Levy, JoanUnderlies Regulatory Focus Effects
Can Trade-Ins Hurt You? Exploring the
Effect of a Trade-In on Consumers'
2008 Zhu, Rui (Juliet); Chen, Xinlei (Jac Willingness to Pay for a New Product
Does Online Community Participation
2012 Zhu, Rui (Juliet); Dholakia, Utpal M Foster Risky Financial Behavior?
The Influence of Self-View on Context
Effects: How Display Fixtures Can Affect
2009 Zhu, Rui (Juliet); Meyers-Levy, JoanProduct Evaluations
Market Structure and Competition in the
2009 Zhu, Ting; Singh, Vishal; Manuszak Retail Discount Industry
The Morphological Approach for
Unconscious Consumer Motivation
2004 Ziems, Dirk
Research
Measuring Advertising Quality on
2009 Zigmond, Dan; Dorai-Raj, Sundar; In
Television
2010 Zigmond, Dan; Stipp, Horst
Assessing a New Advertising Effect
The Sexual Objectification of Women in
Advertising: A Contemporary Cultural
2008 Zimmerman, Amanda; Dahlberg, JoPerspective
The New American Marketing
Association Definition of Marketing: An
2007 Zinkhan, George M; Williams, BrianAlternative Assessment
A Look to the Future of JAMS: Three
2003 Zinkhan, George M.
Years Out, Thirty Years Out
Scientific Status and Knowledge Use:
Two Perspectives
Research Traditions and Patterns in
Marketing Scholarship
The Allocation of Food Expenditure in
2006 Ziol-Guest, Kathleen M.; DeLEIRE, TMarried- and Single-Parent Families
The Effect of Export Marketing
Capabilities on Export Performance: An
2003 Zou, Shaoming; Fang, Eric; Zhao, Investigation of Chinese Exporters
New Film Website Promotion and Box2000 Zufryden, Fred
Office Performance
Predicting Trial, Repeat, and Sales

Response from Alternative Media Plans
Consumer Sequential Search:Not
2003 Zwick, Rami; Rapoport, Amnon; Lo,Enough or Too Much?
2000 Zufryden, Fred S.
2001
Matching Product Attributes To

Celebrities Who Reinforce the Brand: An
Innovative Algorithmic Selection Model
Calendar of Events
European Union
'Internet marketing' (Book)
Brand Asset Management: Driving
Profitable Growth Through Your Brands
(Book)
2001
Tales of brand gurus from three cities-Stockholm, Chicago and London (Book)
2013 Zwilling, Moti; Fruchter, Gila E.

2000
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2002
2003
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2003
2003
2003
2003
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2003
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2006
Shopping from a List: International

Studies of Consumer Online Experiences
Opportunities and Benefits of MultiChannel Marketing Highlight State-ofthe-Catalog Industry Report
Building strong brands
Counterfeiting: Tricks and trends
Criminal remedies against counterfeiting
Image rights--Are they worth the
contract they're written on?
New European Union directive to curb
unfair and misleading commercial
practices
Online piracy of recorded music
Round-up of the Arsenal case and its
impact
Using other intellectual property rights
to enhance brand value
Keyword index
A Thanks to the Many Individuals Who
Make Publication of Marketing Science
Possible
Focus on Authors
The Consumer as Serf
'On brand' (Book)
Thomas C. Kinnear/Journal of Public
Policy & Marketing Award
Robert O. Herrmann: 19322006
Management Slant
Enabling the Willing: Consumer Rebates
for Durable Goods
Estimating Heterogeneous Price
Thresholds
2006
2006
2006
2006
2007
2009
2010
2010
2010
2010
2011
2011
2012
2012
2012
2012
2013
2013
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2013
2014
Estimating the Interdependence of

Television Program Viewership Between
Spouses: A Bayesian Simultaneous
Equation Model
Observed and Unobserved Preference
Heterogeneity in Brand-Choice Models
The Changing Architecture of
Advertising Agencies
The Effect of Group Interactions on
Satisfaction Judgments: Satisfaction
Escalation
An interview with Professor Patrick
Barwise
Sheth Foundation Award
Correction
How to Integrate Netnography into
Marketing Research
Management Slant
Index, Volume XLVII, 2010
Ivan L. Preston: 1931-2011
Excellence at the Intersection of
Marketing Art and Science
The Laws of Marketing Science
Encindete FIOS
In the NFL, There Are No Sick Days
There's Life To Be Done
Go Your Own Way
Business Focus at a Glance: Road Map to
Smarter Marketing Decisions
Management Slant
In 2013, Once Again, Marketing Art
Meets Science
Short Cuts: Road Map to Smarter
Marketing Decisions
N
1 line extensions
2 metoo products
3 new to the world
4 customer orientation
5 competitiororientation
6 interfunctional coordinates
7
8
9
10
11
12
13
14
15
16
17
18
19
20
194
Cronbach's
alpha
0.83
0.64
0.8
-0.03 0.01
0.16
0.04
0.43
-0.05
-0.18
0.3
-0.15
Paper
3
Lukas and Ferrell - 2000 - The Effect of Market Orientation on Product Innova
4
10
0.37 -0.11
0.07
me sheet, below this text line
0.32 0.58
0.43 -
entation on Product Innova

11
12
13
14
15
16
17
18
19
20
Definition
Number of line extensions (products not very new to your organization but new to your market).
Number of me-too products (products new to your organization but not new to your market).
Number of new-to-the-wodd products (products new to your organization and new to your market
strategic business unit (SBU).

Market orientation is defined as the process of generating
and disseminating market intelligence for the purpose
of creating superior buyer value (Kohli and Jaworski 1990;
Narver and Slater 1990). There are three components of
market orientation: (1) customer orientation, (2) competitor
orientation, and (3) interfunctional coordination. Customer
orientation and competitor orientation represent a
relative emphasis on collecting and processing information
pertaining to customer preferences and competitor
capabilities, respectively. Interfunctional coordination
encompasses the coordinated application of organizational
resources to synthesize and disseminate market
intelligence
t new to your market).

w to your market).
and new to your market
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
Doyle - 2001 - Shareholder--value--based brand strategies

5
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1 Trust
2 commitment
3 repurchase intention
4 clan
5 hierarchy
6 market
7 adhocracy
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
0.958 0.928
0.81
996
1
0.541 0.287
0.055
0.146
-0.176
-0.048
0.445
0.25
0.003
-0.198
-0.103
ALPHA=.05
Paper
3
Hewett et al. - 2002 - An Exploration of the Moderating Role of Buyer Cor

4
0.092 0.101
-0.176
-0.042
eet, below this text line
-0.372 -0.605
-0.192
-0.045 -0.561
-0.209 -
g Role of Buyer Cor

10
11
12
13
14
15
16
17
18
19
20
Definition
THE perceived credibility and benovalence oftarget of trust
attitude reflecting an intention toremain in relationship
the buyers who perceive their quality of relationshipwith selleras high are more likely tobuy from the s
corporateculture : includes clan ,hiercarchy, adhocracy,market
the pattern of shared values and beliefs thath helpindividuals understand organizationalfunctioning
more likely tobuy from the same seller
organizationalfunctioning
N
1 opinion leadership
2 innovativeness
3 internet use
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
.64-.87
.58-.82
.78-.8
99
1
0.85
0.53
0.27
Paper
2
0.87
0.37
0.91
Kleijnen et al. - 2004 - Consumer Adoption of Wireless Services Discoverin

5
10
11
12
13
14
15
16
17
18
19
20 Definition
leadership, which provides social legitimacy to the innovation.
Innovativeness is defined as the extent to which an individual or other un
Intemet usage
was considered as a relevant characteristic. Prior
experience with similar products or services
might influence the adoption of an innovation
nnovation.
individual or other unit of adoption is early in adopting new ideas relative to other members of a society
mbers of a society
N
1 Abr2
2 Arousal
3 Aad
4 site entertainment
5 return to site
6 purchase intent
7
8
9
10
11
12
13
14
15
16
17
18
19
20
87
Cronbach's
alpha
Paper
2
0.18 0.56 0.36 0.46

0.7 0.68 0.58 0.47 0.59 0.68
0.56 0.29 0.35 0.41
Raney et al. - 2003 - At the Movies, on the Web An Investigation of the

5
10
11
12
13
14
15
16
0.66 -
17
18
19
20 Definition
To have a better understanding of the initial attitudes held toward the bra
users would report different levels of arousal acrosstbe four sites.
To measure reactions to the stimulus material, participants were asked to
Web site using a feature film would be rated more entertaining than thos
to the site featuring the film than the other three sites.Intent to return to
attitude toward a particular brand has been shown to impact a consumer
s held toward the brands, responses to the AgR pretest measure were analyzed using a GLM repeated-measure
be four sites.
cipants were asked to complete the attitude toward the ad (A^D) measure for each ad
ntertaining than those using interactivity, actionfootage and music, or action footage only.
es.Intent to return to the site was operationalized as the likelihood that the participants would return to or tell a
o impact a consumer's intent to purchase a product that bears the name of that brand
a GLM repeated-measures procedure.
s would return to or tell a friend about the site.
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
10
11
12
13
14
15
16
17
18
19
20 Definition
1 loyalty
2 value
3 trust
4 satisfaction
5 valence
6 efficacy
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1230
0.7
0.8
1
0.92
0.55
0.51
0.46
0.25
0.21
Cronbach's
alpha
Paper
2
0.88
0.59
0.55
0.42
0.31
0.96
0.63
0.28
0.27
0.94
0.39
0.31
Nijssen et al. - 2003 - Investigating Industry Context Effects in Consumer

5
0.7
0.34
0.8
10
11
12
13
14
15
16
17
18
19
20 Definition
Affectdisposition that reflect approach and avoidance

the notion of marketplace efficacy is cognitive and rooted in the notion o
ooted in the notion of power symmetry in socialand economic settings
N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Paper
Cronbach's
alpha
Katsikeas et al. - 2000 - Firm-level Export Performance Assessment Review,

5
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1 Expertise
2 thinking style
3 failure value
4 Working style
5 Intrinsic motivation
6 Credibility
7 formal organizational culture
8 Access to relevant and diverse knowledge
9 Access to resources
10 Idea visionary
11 Consequences of creation
12 Creativity
13 Concretization
14
15 Indicators are formative for all constructs except for
16 the two dependent variables. For these two
17 constrtjcts, the indicators are reflective, and thus we show
18 Cronbach's alphas.
19
20
Cronbach's
alpha
0.78
0.75
3000
1
1.2
-0.14
0.03
-0.07
0.13
0.71
0.16
0
0.21
-0.02
-0.11
0.1
0.14
Paper Griffiths-Hemans and Grover - 2006 - Setting the Stage for Creative New
2
10
11
12
0.94
0.08
0.09
0.11
-0.06
0.08
0.2
0.17
0.18
0.1
0.4
0.12
1.17
0.03
0.03
0.13
0.15
0.34
0.31
0.06
-0.03
0.15
0.25
0.98
0.38
0.21
-0.03
-0.25
-0.03
-0.67
0.1
0.15
-0.1
1.25
0.33
0.11
0.04
0.21
0.21
0.04
0.25
0.06
0.99
0.25
0.11
0.31
0.16
0.02
0.12
0.18
1.1
0.27
0.35
0.14
-0.05
-0.04
0.32
1.11
0.36
0.34
0.14
0.04
0.46
1.43
0.07
-0.17
0.06
0.37
1.24
0.23
0.06
0.35
1.28
0.26
-0.03
0.89
-0.07
Stage for Creative New Products Inves

13
14
15
16
17
18
19
20
1.16
-
Definition
knowledge of the environment and diversity of experience and education as variables that influence c
creativityrelevant skills as important in a person's ability to be creative. Included in the set of creativit
Failure value is the set of benefits/losses that an individual associates with failing ata task or experime
Work style. A person's work style is another creativityrelevant skill. Two factors that enhance creativity
Intrinsic motivation is the fmai individual-level variable that we include as a key for creativity.' It is the
Credibility is the perception of and regard for the inventor within and by the organization. Credibilityin
An organization's culture is the value system that an individual perceives as being promoted by the or
It has been argued that an individual's expertise reflected by the depth and breadth of knowledge is im
Avaabity of resources influences an individual's ability to concretize his or her idea.
Innovations need !eadership by committed enthusiasts to overcome the organization's vested interest
An innovation could affect the interaction among techno!-ogy, manufacturing, marketing, and other o
The more the formal organization's culture
supports innovation, the greater is the degree of
commitment to the concretized idea.
as variables that influence creativity. Related to these variables, we conceptualize expertise as an overall const
cluded in the set of creativity-relevant skills is a person's thinking style.
h failing ata task or experiment.
ctors that enhance creativity have been identified in tbis domain: incubation and isolation
a key for creativity.' It is the motivation to engage in work primarily for its own sake because the work itself is i
he organization. Credibilityin the context of NPD is based on expertise, prior performance, power, and trustworth
as being promoted by the organization
nd breadth of knowledge is important in the idea creation
s or her idea.
rganization's vested interest in stability and the status quo
ring, marketing, and other organizational functions
ertise as an overall construct that influences creativity
cause the work itself is interesting, engaging or in some way satisfying

ce, power, and trustworthiness
N
1 Responsibility
2 peer behaviour
3 ethical norms
4 selling practices
5 roleambiguity
6 roleconflict
7 jobsatisfaction
8 organizational commitment
9
10
11
12
13
14
15
16
17
18
19
20
127
Cronbach's
alpha
Paper
2
0.86
0.81
0.7
0.91
0.89
0.68 0.65 0.38 0.34 0.59 0.24 -0.45 -0.23 -0.27 -0.02
-0.39 -0.26 -0.39
-0.1
0.42 0.34 0.21 0.03
0.5 0.43
0.3 0.09
Babin et al. - 2000 - Representing the Perceived Ethical Work Climate Am

5
10
11
12
13
14
15
16
17
18
19
20 Definition
N
1 Quality ofmarketing information
2 formalization
3 complexity
4 Market turbulence- Technology
5 Market turbulence-Customers
6 Rationality ofdecision style
7 Individualversus groupprocess
8 use of marketinginformation
9 size of budget
10
11
12
13
14
15
16
17
18
19
20
1400
Paper
Cronbach's
alpha
1
2
3
4
0.79 0.8
0.2 0.91 -0.42 -0.49 0.86 0.01 -0.08
0.1 0.73 -0.02 0.01 0.11 0.33
0.79 0.17 0.17 -0.17 0.02
Not given
0.19 0.18 -0.08 0.09
0.81 0.42
0.2 -0.07 0.16
Not given
0.17 0.09
0.1 0.09
Low and Mohr - 2001 - Factors Affecting the Use of Information in the Ev
5
10
11
12
13
14
15
16
0.09 0.01 0.03 0.02 0.13 0.24 0.04 -0.08 0.23 0.29 -
17
18
19
20 Definition
Relevance,accuracy, reliability and timeliness of information provided in
The extent towhich procedures and rules are communicated in and organ
the difficulty,ambiguity and lack of clarity involvedin decision making tas
the rate of change and degree of volitility in an industry
the rate of change and degree of volitility in an industry
it'sthe degree towhich a manager relies on delibration and calculation in
The degree to which judgement of perfomance is a groupdecison and not
ormation provided in the organization

unicated in and organization
n decision making tasks
on and calculation in decision making

groupdecison and not an individual decision
N
1 Market evolution
2 munifcence
3 dynamism
4 productivity goals
5 adaptation goals
6 integration goals
7 perfomance
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
0.691 0.857
0.844
0.71
0.64
0.836
0.699
887
1
0.296
0.146
0.052
-0.04
0.041
-0.117
2
0.273 0.024
0.041
0.05
0.19
0.217
0.224
0.212
-0.315
Paper
Achrol and Etzel - 2003 - The Structure of Reseller Goals and Performance in
4
10
11
12
13
14
0.472 0.319 0.329 0.196 0.093
-0.046 -
15
16
17
18
19
20
Definition
it's the stage in the lifecycleof the reseller firm in relation to the development of it's localmarket
the degreeof favourableness or unfavourableness of the demand and economic conditions characteriz
The degreeof change and uncertainity characterizing demand and competition in the reseller firm's m
Relative importance placed by firm management on policiesforimproving operation costs and revenue
Relative importance placed by management on starategies to ditinguish the firm fromit'scompetitiors
relative importance placed by reseller'sfirm management on strengthenening the structural and relati
financial perfomance ofreseller firm relative to the other reseller firms in the channel system.
ment of it's localmarket

nomic conditions characterizingthe reseller's firm'smarket environment.
tition in the reseller firm's market
operation costs and revenue flows of the business
he firm fromit'scompetitiors and strengthen it'scustomer focus
ning the structural and relationalties between the firm and the supplier firm
he channel system.
N
1 Performance
2 Customer response expertise
3 Customer response speed
4 Senior management risk propensity
5 Customer knowledge process
6 Competitive intensity a
7 Customer power a
8 Centralization a
9
10 a. Included in analyses only as covariates.
11
12
13
14
15
16
17
18
19
20
933
Cronbach's
alpha
1
2
3
0.87 0.82 0.34 0.72 0.35 0.51 0.71 0.24 0.23 0.28
0.84
0.3 0.35 0.43
-0.07 -0.03 0.04
0.62 0.15 0.17 0.33
0.83 -0.22 -0.15 -0.29
Paper Jayachandran et al. - 2004 - Customer Response Capability in a Sense-and-Respon

4
10
11
12
13
14
15
0.14 0.06 0.06 0 0.21 0.38 -0.41 -0.16 -0.19 -0.17 -
-and-Respon
16
17
18
19
20
Definition
Customer response expertise refers to the extent to which the responses of an organization effectively
customer response speed refers to the extent to which its responses to customer needs are rapid.
Competitive intensity, the covariate expected to be negatively associated with performance, did not h
Customer power refers to the extent to which customers have clout over the firm and are demanding
the extent to which decision-making authority is concentrated among senior managers in an organiza
of an organization effectively meet customer needs

stomer needs are rapid.
with performance, did not have a significant association

he firm and are demanding
ior managers in an organization
N
1 SAPSR
2 Satisfaction
3 compliance
4 communication
5 Participative decision making
6 Repatronization
7 recommended
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
.9-.95
.73-.92
0.86
0.67
0.84
289
Paper
0.703
0.465
0.755
0.409
0.344
0.565
0.438
0.705
0.422
0.365
0.574
0.508
0.316
0.317
0.317
0.428
0.364
0.491
In case of mupltiple correlation matrix repeat the above table in the same sheet, below this text lin
N
1 SAPSR
2 Satisfaction
3 compliance
4 communication
6 Repatronization
7 recommended
8
9
10
11
12
13
14
15
16
17
18
19
Cronbach's
alpha
.9-.95
.73-.92
0.86
0.67
0.84
227
Paper
0.724
0.512
0.727
0.403
0.396
0.481
0.523
0.704
0.422
0.385
0.624
0.508
0.34
0.146
0.327
0.333
0.392
0.424
20
N
1 SAPSR
2 Satisfaction
3 compliance
4 communication
6 Repatronization
7 recommended
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
.9-.95
.73-.92
0.86
0.67
0.84
N
1 SAPSR
2 Satisfaction
3 compliance
4 communication
6 Repatronization
7 recommended
8
9
10
Cronbach's
alpha
.9-.95
.73-.92
0.86
0.67
0.84
189
Paper
0.557
0.292
0.413
0.305
0.292
0.371
0.461
0.479
0.356
0.311
0.371
0.325 0.348 0.354

0.201 0.362
0.197 0.41
705
1
0.667
0.552
0.729
0.372
0.396
0.43
Paper
2
0.471
0.674
0.401
0.25
0.506
0.325
0.334
0.184
0.258
0.371
0.218
0.394
11
12
13
14
15
16
17
18
19
20
Hausman - 2004 - Modeling the Patient-Physician Service Encounter

5
0.156 0.264
10
11
12
13
14
15
16

5
0.193 0.244
10
11
12
13
14
15
16

5
0.218 0.16
10
11
12
13
14
15
16

5
0.146 0.249
10
11
12
13
14
15
16
17
18
19
20
17
18
19
20
17
18
19
20
17
18
19
20
Definition
Social Aspects of Professional Service Relationships
Patient Satisfaction
Compliance reflects the extent Co which patients follow their doctors' orders
communication theory as a means for enacti ng the health care interaction and accomplishing pati
Clients benefit
from these repeat service encounters as they reduce stress and increase comfort
Definition
Clients benefit
Definition
Clients benefit
Definition
Clients benefit
n and accomplishing patient participation
N
1 Trust
2 Subjective norms
3 Satisfaction
4 Switching costs
5 Normative commitment
6 Affective commitment
7 Continuance commitment
8 Alternative attractiveness
9 Switching intentions
10
11
12
13
14
15
16
17
18
19
20
356
Paper
Cronbach's
alpha
1
2
3
4
0.94 0.89 -0.38 0.97 0.84 -0.33 0.89 0.28 -0.36 0.23 0.85 0.33 -0.37 0.28 0.16
0.8 0.41 -0.16 0.35 0.11
0.77 0.08 -0.15 0.06 0.52
0.94 -0.77 0.44 -0.69 -0.24
0.94 -0.18
0.2 -0.15 -0.14
In case of mupltiple correlation matrix repeat the above table in the same sheet, below this text lin
Bansal et al. - 2004 - A Three-Component Model of Customer Commitment to

5
10
11
12
13
14
15
16
0.58 0.06 0.03 -0.29 -0.32 -0.04 -0.52 -0.31 -0.14 0.16 -
17
18
19
20
Definition
confidence in the exchange partner's reliability and integrity
Subjective norms are a person's perceptions that people important to him or her desire the person
overall job satisfaction (as well as more specific targets of satisfaction such as pay satisfaction, pro
switching costs such as time, money,and effort
Normative commitment represents a force that binds a consumer to the service provider out of per
Affective commitment refers to a desire-based attachment to the organization (i.e., employees rem
Continuance commitment refers to a cost-based attachment where an employee feels he or she ha
The stronger the alternative attractiveness,the weaker the continuance commitment to the service
subjective norms have been examined as drivers of switching intentions toward a service provider
or her desire the person to perform or not perform a behavior; that is, they reflect perceived social pressure
h as pay satisfaction, promotion satisfaction, and supervision satisfaction
ervice provider out of perceived obligation. It "reflects a sense of obligation on the part of the employee to m
ation (i.e., employees remain with the organization because they want to
ployee feels he or she has to stay with the organization (i.e., employees remain with the organization becau
ommitment to the service provider.
oward a service provider
ceived social pressure
of the employee to maintain membership in the organization"
e organization because they need to
N
1 Multi functional training
2 cross functional team use
3 compensation variety
4 social orientation
5 formalization
6 spatial proximity
7 internal volatility
8
9
10
11
12
13
14
15
16
17
18
19
20
788
Paper
Cronbach's
alpha
1
2
3
4
0.81 0.87 0.38 0.67 0.23 0.15 N/A
0.22 0.21 0.04 0.17 0.22 0.11 0.09 0.04
N/A
0.03 0.05 0.07 0.02
0.78 -0.06 -0.08 0.03 -0.02
Maltz and Kohli - 2000 - Reducing Marketing's Conflict With Other Functions
5
10
11
12
13
14
15
16
0.05 -0.19 0.01 -
17
18
19
20 Definition
The degree to which manager's in one functional area are provied with o
The degree to which teams with multi functional mambers are given opp
The number of areas and evaluator's outside a person's function that are
The extent to which memebers of an organization interact with each othe
The degree to which organizational rules and procedures are written or c
The physical distance between functional groups
The rate of chang within an organization in terms of personnel , structure
ea are provied with oppurtunities and motivated to learn about other area
mbers are given oppurtunity to handle threats
on's function that are used to evaluate his/her perfomance
teract with each other in a social setting
dures are written or codified and enforced in job perfomance
personnel , structure and rules
N
1 Tobins q
2 Annualized stock return
3 Customer satisfaction
4 Efficiency
5 time
6 Herfindahl index
7
8
9
10
11
12
13
14
15
16
17
18
19
20
250
Cronbach's
alpha
Paper
2
0.43 0.23 0.13 0.23 0.15 0.25 0.08 -0.24 -0.15 -0.05
0.08 0.14 0.08 0.29
Mittal et al. - 2005 - Dual Emphasis and the Long-Term Financial Impact o
5
10
11
12
13
14
15
16
0.002 -
17
18
19
20 Definition
Tobins q is the ratio of the firms market value to the current replacemen
a measure of short-run performance
Achievement of revenue emphasis
Measure of industryconcentration
e current replacement cost of the firms assets.
N
1 information content perceptions
2 graphic style perceptions
3 navigation structure perceptions
4 security risk
5 online channel service quality
6 alternative channel service quality
7 general internet expertise
8 online channel use
9 overall satisfaction
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
Paper
1
2
3
4
.86/.83
0.63 .89/.87
0.7 0.74 .91/.84
-0.35 -0.31 -0.31 .87/.74
0.82 0.56 0.69 -0.31
0.37 0.32 0.32 -0.22
-0.02 0.01
0 -0.27
0.07
0 0.07 -0.14
0.47 0.34 0.36 -0.23
Montoya-Weiss et al. - 2003 - Determinants of Online Channel Use and Overall Sat
5
10
11
12
13
14
15
16
.87/.74
.89/.76
0.34 .88/.78
-0.01 -0.09 .70/.66
0.14 -0.02 0.14 NA
0.52 0.51 -0.09 0.03 NA
, below this text line
17
18
19
20 Definition
N
1 Perceived value from firm
2 PC transactions freq
3 Trust in the firm
4 Trust in PC technology
5 Identity commitment
6 Calculative commitment
7 Operational benevolence
8 Operational competence
9 Transaction variety
10 Environmental security
11
12
13
14
15
16
17
18
19
20
2745
1
Paper
3
4
Cronbach's alpha
2
0.86 0.87 0.05 0.87 0.64 0.06 0.78 0.45
0.1
0.6 0.87 0.08
0.4
0.1 0.23
0.86 0.28 0.21 0.38 0.61
0.88 0.48
0.6 0.73 0.52
0.8 0.33
0.3
0.5 0.44
0.87 0.05 0.33 0.07 0.12
0.81 0.05
0.2 0.07 0.15
Johnson - 2007 - Achieving customer value from electronic channels

5
6
7
8
9
10
11
12
13
14
15
16
0.23 0.04 0.33 0 0.26 0.66 0.01 0.18 0.07 0.02 0.04
0 0.03 0.07
0.1 -
17
18
19
20 Definition
N
1 Loosely coupled hierarchies
2 Low level of formalization
3 Interfunctional coordination
4 Dispersion of functional activities
5 integration of IT
6 Open systems
7 Virtual channels
8 Multiuser engagement
9 Extended customizability
10 Service responsiveness
11 Firm performance
12
13
14
15
16
17
18
19
20
336
Paper
Cronbach's
alpha
1
2
3
4
0.82 0.75 0.32 0.71 0.37 0.26 0.88 0.18 0.16 0.27 0.82 0.27
0.2 0.31 0.37
0.74 0.19 0.29 0.15 0.26
0.82 0.22 0.16 0.23 0.24
0.7 0.31 0.12 0.28 0.14
0.81 0.25 0.15 0.17 0.25
0.67 0.28 0.11 0.15 0.32
0.74
0.2 0.28
0.3 0.28
Teck-Yong Eng - 2007 - An investigation of internet coordination mechanis

5
10
11
12
13
14
15
16
0.28 0.32 0.29 0.18 0.37 0.34 0.15 0.24 0.28 0.36 0.19 0.38 0.16 0.14 0.32 0.33 0.24
0.2 0.22 0.21 0.15 -
et, below this text line
17
18
19
20 Definition
N
1 Number of Alternatives Examined (H1A)
2 Number of Search Iterations (H1B)
3 Size of Final Consideration Set (H2A)
4 Total Set of Alternatives Considered (H2B)
5 Perceived Cognitive Effort (H3)
6 Perceived Product Fit (H4)
7 Satisfaction with Search (H5)
8
9
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
0.01 0.51 -0.06 0.61 -0.09 0.76

0.08 -0.02 0.01
-0.12
0
-0.2
0.04 -0.29 0.12
Paper Punj and Moore - 2007 - Smart versus knowledgeable online recommendation a
4
10
11
12
13
14
15
-0.02 -0.15 0.03 0.09 0.15 -0.01 -
ndation a
16
17
18
19
20
Definition
The number of unique alternatives examined (i.e., inspected) was determined by an inspection of the
The number of search iterations was calculated by counting the number of queries in the log file of th
The number of items found in the shopping cart at the conclusion of the search process. The measu
The cumulative set of items that were placed in the shopping cart at any point of time during the se
A self-report measure that focused on the cognitive effort that an individual believed they expended d
A self-report measure that captured the extent to which the individual believed they had found the be
self-report measure of the individuals satisfaction with various aspects of the search process
ned by an inspection of the log file of the Web server.

f queries in the log file of the Web server.
search process. The measure was computed from the log file of the Web server.
y point of time during the search process, regardless of whether they were contained in the final consideration s
al believed they expended during the search process
eved they had found the best alternative that matched their needs
the search process
n the final consideration set or not
N 59577
1 Conscientiousness
2 justice
3 Organizational identification
4 Employee in role perfomance
5 Employee extra role perfomance
6 Employee extra role customer perfomance
7 customer evaluations
8 Avg customer transaction value
9 Comparable store sales growth
10
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
1
2
0.92 0.96 0.76 0.95 0.69 0.71
0.96 0.72
0.8
0.96 0.73 0.78
0.96 0.72
0.8
0.97 0.57 0.64
0.35 0.39
0.43 0.42
Paper Maxham III et al. - 2008 - The Retail Value Chain Linking Employee Perceptio
3
10
11
12
13
14
0.67 0.67 0.73 0.68 0.74 0.73 0.56 0.64 0.59

0.6 0.3 0.45
0.4 0.35 0.62 0.43 0.44 0.44 0.39 0.61
0.7 -
yee Perceptio
15
16
17
18
19
20
Definition
The ability of personality to predict performance
Organizational justice represents the extent to which employees feel they have been treated fairly by
Organizational identification is defined as the degree of overlap in employee perceptions of self and p
Extra-role performances are discretionary behaviors employees engage in that benefit the firm in som
a quantitative metric to gauge the effectiveness of customer service and marketing efforts
reflects the overall financial health of the firm (
have been treated fairly by their employer

ee perceptions of self and perceptions of the organization
that benefit the firm in some way
marketing efforts
N
1 Interactional justice
2 Procedural Justice
3 Distributive justice
4 Variety Seeking
5 Involvement
6 Customer Age
7 Overall Customer satisfaction
8 Age of Relationship
9 Revival- Specific customer satisfaction
10 Revival Perfomance
11
12
13
14
15
16
17
18
19
20
Cronbach's
alpha
0.92 0.88
0.97
0.76
0.75
OBJECTIVE M
OBJECTIVE M
0.94
OBJECTIVE M
1000
1
0.41 0.47 0.59 0.01 0.14 0.16

0.09 -0.05 -0.06
-0.01 0.05 0.16
0.04
0.1 0.09
0.1 -0.05 -0.02
0.21
0.5 0.52
0.36 0.31 0.53
Paper Homburg et al. - 2007 - How to get lost customers back

4
10
11
12
13
14
15
-0.17 -0.15 0.13 -0.12 0.09 -0.03 0.05 -0.02 -0.01 0.01 0.16 0.11 0.05 0.23
0.1 -0.26 0.19 0.43 0.29 0.05 0.24 -
t, below this text line
16
17
18
19
20
Definition
refers to the customersperceived fairness of the companys

employees interpersonal behavior during the revival effort.
procedural justice concerns the customers perceived fairness of the exchange process with respect to
distributive justice refers to the customers perceived fairness of the offer provided by a company dur
the tendency of individuals to seek diversity in their choices of services and goods
refers to personal relevance or the extent to which a product has a direct bearing or consequence on a
ange process with respect to the companys revival efforts.

provided by a company during the revival effort
nd goods
bearing or consequence on a customers life
N
Variable/Co Cronbach's
Sl # nstruct
alpha
1 SIZE
2 LGTH
3 MO
4 ATT
5 CI
6 RA
7 RTC
8
9
10
11
12
13
14
15
16
17
18
19
20
r=0.83
r=0.94
0.89
0.79
0.86
0.83
0.9
660
Paper Argouslidis and Baltas - 2007 - Structure in
1
0.27
0.25
0.08
0.15
0.06
0.21
1
0.01
0.07
0.16
0.01
0.07
1
0.32
0.03
0.02
0.11
1
0.08
0.19
0.08
1
0.25
0.38
1
0.24
tas - 2007 - Structure in product line management The role of

9
10
11
12
13
14
15
16
17
18
19
20
et, below this text line
Definition
Company size (SIZE) was measured by the number of
full-time employees and net assets in billion Sterling.
line Length
Market Orientation
Top management's Attitude
Competitive intensity
Regulatory Austerity
Rate of Technological Change

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0.01 0.36 0.24 -0.58

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ntation When Customers and Supp

Percentage of regular delivered cost of the ite

(Retail price - retail cost) + retail price

heet, below this text line

ar delivered cost of the item accounted for by free

cost) + retail price

w planned advertising will stimulate sales

peting stores in local area that carry the new product

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0.39 -0.2 -0.18 -

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