Erik Spiekermann
Third Edition
Erik Spiekermann
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orentity with respect to any loss or
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directly or indirectly by the instructions
contained in this book or by the com
putersoftware and hardware products
described in it.
Trademarks
Adobe, Photoshop, Illustrator,
PostScript, and CoolType are registered
trademarks of Adobe Systems
Incorporated in the United States and/or
other countries. ClearType is a trade
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thisbook.
ISBN 13: 978-0-321-93428-4
ISBN 10: 0-321-93428-8
987654321
Printed and bound
in the United States of America
Page 8
Chapter 1
Type is everywhere.
26
What is type?
38
Looking at type.
60
78
102
Types of type.
134
How it works.
154
Putting it to work.
Considering where type is going to live and work will determine its
effectiveness. Follow simple rules of placement to create practical
page layouts.
172
Type on screen.
180
196
11 Final form.
paul watzlawick
Paul Watzlawick
(19212007) isauthor
of Pragmatics of
HumanCommunication,
a book about the
influence of media
onpeoples behavior.
One cannot not
communicate is
known asWatzlawicks
FirstAxiom of
Communication.
Equity
Chapter 4
Type with
a purpose.
63
Handgloves
T i m es New R o m a n
Handgloves
Co r o n a
Handgloves
E xc el si o r
Handgloves
G u lliver
Handgloves
Co r a nto
Handgloves
Poynter text onePoynter text twoPoynter text three Poynter text four
P oynter Ol dst yl e B o l d
65
Handgloves
Stem p el S c h n ei dl er
Handgloves
itc Flo r a
Handgloves
Ell i ngto n
Handgloves
ff Fo ntesq u e
Handgloves
fb Ca feter i a
67
The trouble is that there is no law against speculators employing a true classic, trustworthy typeface in
their brochures, lending these unsavory entities typographic credibility, although nothing else.
67
Handgloves
Handgloves
F r utig e r
itc B o do n i si x
Handgloves
Handgloves
Pal atin o
itc B o do n i t welve
Handgloves
Handgloves
Un ive r s
FF Unit Medium
69
69
TH E RE A L WORK H O R SE
Handgloves
Handgloves
News Gothic
Handgloves
Handgloves
Handgloves
Handgloves
Thesis Sans
Handgloves
Handgloves
Interstate
Handgloves
Handgloves
Gotham
Handgloves
Handgloves
FF Meta
Handgloves
Handgloves
FF Meta Condensed
Handgloves
Handgloves
Frutiger Condensed
regular weight.
ff Mark Bold
Handgloves
Handgloves
FF Profile
Handgloves
Handgloves
PTL Skopex Gothic
Handgloves
Handgloves
ITC Officina
One
Society.
Snell Roundhand
Snell Roundhand
not
FF Scala Jewels
Of Course
Mrs. Eaves
And, of course,
Matrix Script Inline
71
on the town
Futura
73
Lyon Text
typetrends
Theinhardt
FF Din /
FF DIN Condensed
FUNFONTS
Fashionable faces
Dontthrow away your old fonts keep them for your kids.
75
Handgloves
Handgloves
Look at these faces at very small sizes and you get
anidea of how they will perform on screen.
Handglove
77
Handgloves
Co r p o r ate A
Handgloves
Co r p o r ate S
Handgloves
Co r p o r ate E
Handgloves
SVB S a n s
Handgloves
svb Sla b
Handgloves
G E In sp i r a R eg u l a r
Handgloves
G E In sp i r a B o l d
Sherlock Holmes
Sherlock Holmes is a
fictional detective
created by Sir Arthur
Conan Doyle (1859
1930). Holmes
extraordinary powers
of deductive reasoning
carry him, along
withhis somewhat
befuddled partner
Dr.Watson, through
some of the most
complex mysteries in
detective fiction.
Monotype Baskerville
No,Watson,
this was
not done by
accident,
but by design.
203
Index
accents,13
Adobe CoolType,133
Adobe Creative Suite,117
Adobe Illustrator,17
advertisements,83, 93, 143,
187
Aicher, Otl,121
alphabets,29, 33, 137
alternate figures,117
anger,52, 53
Arabic type,13
architectural type,75
Arrighi, Ludovico degli,33
arrows,101
ascenders,107
audience,29
B
69, 91
19, 67, 87
capitals,105
captions,161
Carter, Matthew,71, 75
Caslon, William,81
casual typefaces,65
character sets,113, 117
charts,119
Chinese type,13
classic typefaces,40, 51, 195
classifying type,55
ClearType technology,133
coffee table books,157
color, text,149
column width,157
computers,85, 165, 189
condensed typefaces,85, 127
contrast,127
cookbooks,163
CoolType technology,133
copperplates,71, 183
corporations,87
counters,125
cursive fonts,65, 185, 191
D
de Groot, Lucas,69
descenders,107
design
book,157
graphic,29, 85, 185
invisible,15
sign,23, 25, 99, 165
type,59, 77, 195
digital typefaces,29, 133
DIN standard,23, 25
discretionary ligatures,117
doubt,46, 47
Doyle, Sir Arthur Conan,78
Du Carrois, Ralph,179
Dulkinys, Susanna,49
Dwiggins, William Addison,
154
dynamic range,129
E
Eaves, Sarah,71
eggs, type on,21
email messages,175
emotions,21, 4753
EOT format,177
ergonomics,131
Excoffon, Roger,49, 53
expert sets,113
F
73
204
Freud, Sigmund,38
Frutiger, Adrian,67, 89, 121,
123
G
Garamond, Claude,179
Germanic typefaces,31
Gill, Eric,102, 121
Gillespie, Joe,59, 75
Golden Section,35
Goudy, Frederic,7, 93,
134
185
Greek inscriptions,51
grids,159, 161
Griffith, Chauncey H.,63
Gutenberg,31, 33
H
hand lettering,17
Handgloves typography,41
handwriting,31, 33, 191
Harvey, Michael,65
headlines,145
Herrmann, Ralf,25
hinting,133, 177
historical forms,117
Hoffmann, H.,47
Holmes, Kris,69
Holmes, Sherlock,78
Houston, Keith,115
how-to manuals,163
HTML formatting,175
Huber, Jrgen,53
human body,35
Hunt, Paul D.,179
I
icons,101
invisible design,15
italic type,65
J
Japanese type,11
jobbing fonts,93
joy,50, 51
justified text,137
K
laser printers,165
LCD screens,133
Le Corbusier,35
leading,15, 193
legibility,63, 137, 169, 171,
175
Leonardo da Vinci,57
letterforms,51, 105, 195
lettering artists,189
letterpress printing,93, 193
letters
history of,137
spacing of,137, 139, 152
Licko, Zuzana,37, 53, 71, 183
ligatures,113, 117
linear reading,157
lines
length of,141, 143, 145, 149
spacing of,15, 141, 147, 149
lining figures,169
M
magazines,91, 161
Majoor, Martin,71
Manutius, Aldus,31
margins,81, 159
Marx, Groucho,180
master designs,129
Meier, Hans-Eduard,51
metal type,57, 93, 131
Microsoft ClearType,133
Middleton, R. Hunter,183
Miedinger, Max,123
Modulor system,35
monospaced fonts,19, 21, 137
Montalbano, James,25
Mulligan, Gerry,60
multiple master typefaces,
129, 131
N
nature,35, 139
neon signs,185
Ness, Helmut,25
netiquette,175
newspapers,1315, 40, 63,
95
nostalgia,93
numerals,69, 113, 169, 171
O
old style figures,113
OpenType fonts,117, 119,
171
ordinals,117
outline fonts,59, 195
P
Page, William Hamilton,93
paperbacks,40, 81, 157
picas,193
pixels,59, 133
planning process,29
point size,57, 157
positive type,23, 99, 165
PostScript,85, 99, 165
Powell, Gerry,183
prime marks,115
printing
hand,31
letterpress,93, 193
proportion,rules of, 35
proportionately spaced fonts,
137
quotation marks,115
R
reading
book design for,157
list of recommended,
200202
sans serif,53, 85
Sauerteig, Steffen,75
Schfer, Ole,53
Schneider, Werner,25
screen displays,21, 59, 75,
101, 133
111, 131
small capitals,117
small print,40
Smeijers, Fred,91
spacing
letter,137, 139, 152
line,15, 141, 147, 149
word,141, 153
special characters,115
special purpose typefaces,41
Spiekermann, Erik,53, 121,
179
spoken language,127
spreadsheets,169, 171
sprint reading,143
Stan, Tony,183
stencil typefaces,183
stylistic alternatives,117
surprise,48, 49
symbols,101
Sysmlainen, Julia,191
205
T
tabular figures,171
Tam, Keith Chi-hang,25
technical constraints,19
technical standards,177
television,15, 37
text
color of,149
long vs. short,141, 143,
145
type
advertisement,83, 93
architectural,75
book,15, 81, 157, 159
digital,29, 85
email,175
food package,17
form,19, 89
magazine,91, 161
newspaper,1315, 40, 63,
95
UI applications,101
Unger, Gerard,63, 65
V
Watzlawick, Paul,8
web fonts,177
web pages
fonts for,177
text viewed on,167
Weidemann, Kurt,77
weight,123, 125
Welk, Lawrence,121
Wenzel, Martin,69
WOFF format,177
words
outline of,107
spacing, 141,153
work spaces,165, 167
workhorse typefaces,69
X
x-height, 107
Z
Zapf, Hermann, 67