http://swot.advisorgate.com/swot-a/2860swot-analysis-apollo-hospitals.

html
http://www.scribd.com/doc/93634692/ApolloHospital-Swot#scribd
http://www.marketing91.com/marketing-mix-apollohospitals
http://www.managementparadise.com/knt.nal
lasamygounder/documents/5670/apollohospitals-analysis/
Strengths
-monetary assistance provided
-barriers of market entry
-reduced labor costs
-domestic market
-high profitability and revenue
-high growth rate
Weaknesses
--high loan rates are possible
-tax structure
-investments in research and development
-future competition
-small business units
Opportunities
-new markets
-new products and services
Threats
-increase in labor costs
-rising cost of raw materials

4 p of maktng mix

The marketing mix of Apollo Hospitals discusses the service marketing mix or the 7Ps
of one of the premium hospital chains in India Apollo hospital.
Product: Apollo hospital provides quality healthcare services with more than 53
branches across the country. Prominently Apollo is known best for heart problems and
Knee and Hip replacement surgeries besides other major ailments. The specialities
include Heart, Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences,
Nephrology & Urology Critical Care.
Price: The hospital is priced premium and it can afford to do the same because of its
positioning and its assurance as well as the reliability on the brand of Apollo hospitals.
Along with it, it also helps that there are so many locations and specialities in Apollo
hospitals. Thus a patient is reassured of his well being.
Place: Apollo Hospitals has around 8500 beds across 53 hospitals in India and
overseas. It is located in 15 different places across India which include Ahmedabad,
Aragonda, Bangalore, Bhubaneshwar, Bilaspur, Chennai, Delhi, Hyderabad, Kakinata,
Kolkata, Madurai, Mauritius, Mysore Noida.
Promotions: Apollo promotes itself through the Community Initiatives viz

SACH Save a Childs Heart

CURE Extends preventive as well as rehabilitative cancer treatment to the

economically backward.

SAHI Society to Aid the Hearing Impaired

DISHA Distance Health care Advancement Project

People: Currently engages more than 19,000 doctors, nurses, paramedics, clinical staff
and management professionals to manage over 8500 beds across 53 hospitals in India
and abroad. Along with this Apollo Hospitals has several courses along with research
facilities to facilitate innovation.
Process:

The largest achievement of the Apollo Group has been to take quality health care to
across the length and breadth of India. This operation in itself involves very established
procedures and documentation.

It has been a major player in scripting the medical landscape of the nation. This is
primarily because the group has continuously been at the helm of several game-changing
innovations in Indian health care.

Apollo hospitals is NABH, NABL accrediated and also has ISO 9002 award.

Physical Evidence:

Apollo Hospital has been know for its quality health care services, at much affordable
price.

Provides the services for all the ailments & diseases, assuring the healthy recovery with
quality care from the staff.

Apollo Hospitals conducts a rigorous site survey process as well to take care of various
parameters in all their hospitals.

For
the
growth
story
of
Apollo
Hospitals
link.http://www.apollohospitals.com/about_apollo.php

refer

the

following