Todd W. Ruehs ...

STRATEGIC LEADER FOR BUSINESS DEVELOPMENT EXCELLENCE AND CONTINUED PROFITABILITY

Boise, ID - Available to Relocate - ToddRuehs@gmail.com - 1.602.625.3303
http://linkedin.com/in/toddruehs

Multi-dimensional consumer products senior executive delivering rapid and measurable

results through a well documented record of corporate accomplishments including region,
division, and company growth of up to 900%. Expert at improving bottom line profit margins
by finding the accretive value in acquisition integrations. Proven ability to organically grow
established as well as failing brands by 400% or more. Experienced launching startups using
consumer insights to rapidly gain thousands of shelf placements within both Fortune 500
retailers as well as through the independent distribution networks.
Attributes: Visionary, Decisive, Process Oriented, Focused, Driven.

Sales Leadership: Grew revenues by over $200M by focusing on the integration of

acquisitions, adding new customers, and gaining new placement within the existing
account base.
Product Placement: Launched start-up from concept ($0) to $569K in revenues in
only 24 months, by presenting retailers with insights that proved consumer demand.
Organizational Planning: Increased net profits by 5% ($2.5M) by re-organizing the
company away from geographic regions and into functional channels as a way to
focus employee attention and accelerate results.

Leadership Excellence

Senior Leadership
Strategic Planning
Sales Management

Process Innovation
Margin Improvement
Mergers and Acquisitions

Delivering Optimized Performance Through Leadership And Planning

FCGT, LLC, Scottsdale, AZ - A tech-based consumer packaged goods start up serving
Fortune 500 retailers.
CEO/Managing Partner
2012-2015
Created the concept, developed the operational and sales strategies, recruited partners,
and raised capital with the goal of creating products and brands that could be sold or
licensed to other industry players inside of 60 months.
Value Add:

Placed products on more than 14,500 retailer shelves in just under a year by focusing on
recruiting quality talent, training them on presentation excellence, and continually
measuring results.
Won 8 industry awards for innovation and design by focusing on creating products based
on consumer wants as well as retailer expectations.
Managed the company to profitability in less than 9 months, with revenues exceeding year
one projections by 22% ($185K) and second year by 17% ($384K) by controlling costs and
keeping the organization aware of the progress towards the end-result rewards.
Proved concept viability during a three-year rollout period and then signed International
licensing agreements as part of the planned exit strategy.

Woodstream Corporation, Lititz, PA - Multi-division manufacturer of consumer goods.

Vice President US Distribution Sales
2000 2012
Hired to organically grow declining sales within the US distribution customer base as well as
to manage the integration of planned acquisitions.
Value Add:
Grew the company 10 fold from $25M to $250M through the integration of 15 strategic
acquisitions as well as driving results through new customers and new item placements.
Increased bottom line revenues by 3%, a $4.5M increase, by focusing on sales data analysis
and finding operational inefficiencies.
Turned around 5 failing brands growing them by as much as $5M, a 400% increase, by
developing promotions and displays geared towards retailer success.
Managed five full divisions, including sales, marketing, and operations involving 23
employees, 3 managers, and 2 VP's while also managing 25+ broker sales agents.
Sat on the senior leadership team, oversaw the strategic trade show initiative, managed the
development of the dealer portal, participated in the new item development process, and
played a lead role in acquisition integration, all while being charged with maintaining
departmental profitability.
Cargill, Inc, Phoenix, AZ - A Fortune 500 global consumer packaged goods company.
Regional Sales Manager
1998 2000
Based on success with the line as an outside sales agent, employed directly by Cargill with
the prime directive to pioneer new "parts" accounts in the Western region, as well as to grow
the existing customer base by 3% per year.
Value Add:

Pioneered multiple new "parts" accounts, including Fortune 500 retailers such as Albertsons,
Safeway, and Kroger resulting in a 217% increase ($2.5M) by demonstrating the ease of use
and increased profits found from the reduction of waste.
Hired 3 new brokers, resulting in a 10% growth on a $10M base, by focusing on product
knowledge training, as well as setting clear expectations, and measuring progress.
Created a customized interactive database that ensured uniformity of pricing and fairness
of trade, resulting in the company implementing it as a mandatory planning tool for all
regional sales managers and improving margins by.5% ($2M).

Collins, Benford, and Gray, Phoenix, AZ - Regional consumer packaged goods broker.
Director of Sales Operations
Hired to double the perishable division's revenues within a five year period.
Value Add:

1994 1998

Grew revenues from $5M to more than $32M in just under four years by focusing on
acquiring new brands and purchasing other competitive brokerage companies.
Built the division from a single person to a staff of 7 resulting in year-over-year revenue
increases of 112% ($500K) by expanding operations to include five specialty areas.
First broker in the country to successfully sell Cargill's parts program to a grocery retailer.

Academic Excellence
Arizona State University, Tempe, AZ
Bachelors of Science Degree in Marketing
3.74 GPA.