Coatings Word February 2013

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February 2013 Vol. 18, No. 2 Table of Contents
Cover image courtesy of Thompsons Water Seal.
26
33
36
38
Please note that the January 2013 cover image was courtesy of Valspar.
The Wood Coatings Market

As the U.S. economy continues to recover, wood coatings manufacturers reported growth in 2012 and are
optimistic this trend will continue into 2013
Exclusive Interview: NACEs Executive Director Bob Chalker

The European Coatings Show Preview
Mixing Equipment Directory
COLUMNS
InternationalCoatings Scene................................ 19
Latin America MesoCoat Considers Brazilian Pipe
Coating Partnership
Europe Economic Slowdown in Europe Results in
Raw Material Prices Softening
Business Corner.................................................... 22
Business Idea Champions...Where Do They Come From?
IPaint..................................................................... 24
How to Make a Buck or Two from Licensing Your
Trade Secrets
DEPARTMENTS
Editors Page........................................................... 6
As We Go................................................................ 8
Fresh Paint............................................................ 10
Patents.................................................................. 14
Market Reports..................................................... 16
New Products....................................................... 18
Industry News....................................................... 42
Suppliers Corner.................................................. 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
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February 2013 www.coatingsworld.com
Coatings World | 5
Editors Page
Busy Conference Season

Begins
s we are wrapping up this issue, the Coatings World staff is also

busy gearing up for the upcoming conference season. Our calendars have quickly filled with exciting coatings events.
First up we are headed to the Big Easy February 4-8 for the Waterborne
Symposium. This annual New Orleans event is held by the School of
Polymers and High Performance Materials at The University of Southern
Mississippi, and features the latest innovations in waterborne, high-solids
and powder coatings technologies. This years event should be extra special
since it marks the Symposiums 40th anniversary.
Next we will be heading to Rosemont, Illinois for the American Coatings
Associations (ACA) 2013 CoatingsTech Conference. This biennial event
will take place March 11-13 and will feature a multi-track platform, industry awards, presentations by industry experts and a forum for sharing
new research.
Starting on page 34 we have an exclusive interview with NACEs executive director, Bob Chalker. He was kind enough to discuss the organizations upcoming CORROSION 2013 Conference, which will be held
March 17-21 in Orlando, Florida. The exhibition is the largest of its kind
and will feature approximately 375 companies displaying the latest in corrosion control products and services.
Be sure to also check out our European Coatings Show (ECS) Preview
beginning on page 36. This biennial event will take place March 17-19 in
Nrnberg, Germany. The ECS is the leading international paint and coatings industry event and the show organizers report that this years event
will be exceeding all expectations. If you plan on attending the ECS be
sure to stop by the Coatings World booth. We will have a full staff on site
reporting live from the show floor. If you are not able to attend this key
event, be sure to sign up for our e-newsletter at www.coatingsworld.com.
We will be sending out daily e-mails to bring the latest European Coatings
Show news right to your computer.
kpianoforte@rodmanmedia.com
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EDITORIALADVISORYBOARD
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6 | Coatings World www.coatingsworld.com
February 2013
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As We Go To Press
Inaugural Eastern Coatings Show

Emphasizes 21st Century Coatings Technology
Hosted by three organizations, the

Metropolitan New York Coatings
Association, the Philadelphia Society
for Coatings Technology and the New
England Society for Coatings Technology,
the first ever Eastern Coatings Show will
be presented at the Taj Mahal Hotel and
Resort in Atlantic City, New Jersey, from
April 29th to May 2nd, 2013.
A two track series of technical and educational papers will create a more profound
understanding of the theory, the science, the
manufacturing and the marketing of coatings, according to show organizers.
The topics of the presentations will
range from nanotechnology and the coatings world to an analysis of new hybrid
molecules to controlling the molecular
structure of polymers to formulated nanodispersions to dispersed neoparticles; from
new developments in architectural coatings to advances in pigment technologies to
meeting the challenges of both the environment and green chemistry.
The many presenters will include Robert
McMullin and John Du of BYK USA;
Robert A. Iezzi of RAI Technical Solutions,
Inc.; Matthew Linares of Evonik-Degussa
Corporation; Sudhir Achar and Leo J.
Procopio of The Dow Chemical Company;
Bridgette M. Budhlall of the University of
Massachusetts, Lowell, MA; Jennifer Hall
of Reichhold, Inc., and Steffen Pilotek of
Buhler Inc.
A Trade Show of fifty-one participants
will display products and services of
various types, all of them integral to the
modern coatings industry. Among the exhibitors are Air Products and Chemicals,
Inc.; BYK USA Inc.; BASF Corporation
and forty-seven other exhibitors will also
be showing their wares.
Marketing opportunities for this
conference and show are still available.
For more information go to:
www.easterncoatingsshow.com.
Exhibit space has been sold out; however, a waiting list has been established.
Newest Sun Chemical

Sustainability Report
Highlights the Environmental
Footprint of its Suppliers
Sun Chemical released its 2012
Sustainability Report, which showcases
Sun Chemicals leadership in eco-efficiency through established data-driven
metrics, as well as examples of how raw
material suppliers are contributing to the
companys environmental footprint.
The report describes a balanced
scorecard approach that Sun Chemical
uses to assess suppliers environmental
performance and provides details about
questionnaires that were sent to suppliers
asking about their sustainability policies,
carbon footprint emissions, the potential
impact on deforestation, etc.
Were going beyond providing meaningful data that will help meet customer
goals, said Gary Andrzejewski, Sun
Chemicals corporate vice president of
environmental affairs. We are showing concrete examples of things our raw
material suppliers are doing to help Sun
Chemical meet and improve upon its ecoefficiency goals. It is our goal to manufacture products that help our customers
better meet their environmental goals and
we can only do that by ensuring our suppliers are also doing their part to contribute to sustainable practices.
The report shows data collected every year since 2005 from approximately
170 Sun Chemical sites in more than 25
countries. The key sustainability metrics
measured in the data include: energy consumption/conservation at production and
non-production sites, the energy carbon
footprint at the production sites, process
waste reduction, water consumption, materials safety, and employee safety.
Providing a report that shows the ongoing management and monitoring of key
sustainability metrics is an important part
of Sun Chemicals sustainability policy.
All of Sun Chemicals sustainability reports, along with the Carbon
Footprint Report 2010, which outlines
the results from nine independent environmental analyses focused on quantifying the carbon footprint of its product
lines, are available to customers and can
be requested online at www.sunchemical.com/sustainability.
Customers in the U.S. can also calculate the initial carbon footprint for
their facility operations by visiting www.
sunchemical.com/suncare. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
BASF................................................................................................................ 10
Benjamin Moore.............................................................................................. 26
Diamond Vogel................................................................................................ 10
International Paint........................................................................................... 46
Master Bond.................................................................................................... 18
MesoCoat........................................................................................................ 19
Minwax .......................................................................................................... 26
PPG.................................................................................................10, 18, 46, 50
Rust-Oleum...................................................................................................... 26
Spencer Coatings.............................................................................................. 10
Thompsons Water Seal.................................................................................... 26
Vermont Natural Coatings............................................................................... 18
February 2013
Fresh Paint
PPG Promotes Industry Innovations at 2013

North American International Auto Show
PPG Industries is bringing innovation to

the automotive industry, and the companys product and technology offerings
across several of its businesses help automakers and automotive suppliers enhance manufacturing efficiencies, make
vehicles more corrosion-resistant, reduce
energy consumption and improve fuel
efficiency. These were some of the key
topics discussed by PPG executives at a
news conference held during the North
American International Auto Show.
PPG is a leading global automotive

industry supplier across many product
lines that for decades has made cars more
colorful and appealing, but also higherperforming and environmentally friendly
machines, said Cynthia A. Niekamp,
PPG senior vice president, automotive
OEM coatings. This year, we are celebrating the 50th anniversary of the first
use of PPG electrocoat technology in an
automotive plant. This game-changing innovation has helped the industry manage
the problem with rust. We are pleased to

continue this tradition that started with
the 1963 Ford Thunderbird and now
benefits car owners everywhere.
According to Niekamp, more than
51,000 vehicles are treated with PPG
electrocoat every day, equating to more
than 31 million vehicles per year.
Joining Niekamp were Tom Kerr, PPG
vice president, fiber glass; Rick Zoulek,
PPG vice president, industrial coatings,
Americas; and Kevin Braun, PPG general
NrnbergMesse and Vincentz Network Invest in PAINTINDIA Trade Fair

Colour Publications, Vincentz Network and NrnbergMesse will sign a contract for PAINTINDIAs future in an
official ceremony in Mumbai. The two German companies,
a publishing house and a trade fair company, will acquire
an interest in the trade fair previously owned by one of
the leading and oldest publishers for techno-commercial
journals in India. The goal is to lay a solid foundation for a
long-lasting commitment.
As organizers of the leading coatings trade show, the European Coatings Show, Vincentz Network and NrnbergMesse look
back on 20 years of a strong, trusting partnership and plenty of
experience in running coatings shows and conferences. In addition NrnbergMesse North America runs, the American Coatings
Show, the highlight event of the U.S. paint and coatings industry,
on behalf of the organizers American Coatings Association and
Vincentz Network, while Vincentz Network is responsible for the
high-quality conferences accompanying these trade fairs.
Since the inception of PAINTINDIA in 1993 Colour Publications has succeeded in establishing this exhibition series as the
prime forum for the Indian coatings industry. The new line-up
enables the three companies to cooperate in one of the most
important international growth markets for coatings. It combines
the expertise in science, international industry and in organizing
highly specialized trade shows and conferences.
The paint and coatings sector in India is growing almost twice as strongly as the real gross national product,
said Dilip Raghavan, managing director of Colour Publications, about the positive prospects for PAINTINDIA. Both
national and international suppliers therefore expect their
product sales to grow by 15 to 20 percent a year in the coming years. I am very delighted to start this promising future
with two strong and experienced partners.
This contract will lay the

ground for merging the strength
of the three shows to access this
enormous business potential.
Jonas Vincentz, CEO of Vincentz
Network, is confident that the Official signing ceremony
new partnership is well poised of the PAINTINDIA conto tap Indias coatings potential. tract in Mumbai, India.
Colour Publications, Nrnberg- (From l to r: Dilip RaghaMesse and Vincentz Network van, managing director of
share a number of values and Colour Publications; Jonas
strategic approaches. All of us Vincentz, CEO of Vincentz
believe in long-term involve- Network; Roland Fleck,
ment, in the power of network- CEO of NrnbergMesse;
ing, in the importance of person- Peter Ottmann, CEO of
al relations based on continued NrnbergMesse).
dialogue and mutual trust.
At the same time the coatings business is becoming ever
more global and thus coatings trade shows face higher demands. So a global challenge calls for a global solution.
Thats why I am convinced that our commitment in PAINTINDIA will strengthen the three coating trade shows. PAINTINDIA is a highly qualified basic component to provide a
profitable business environment for the coatings industry to
operate successfully on a global basis, said Roland Fleck,
CEO of NrnbergMesse.
The upcoming events:
March 1921, 2013: European Coatings Show, Nuremberg/Germany
March 68, 2014: PAINTINDIA, Mumbai/India
May 810, 2014: American Coatings Show, Indianapolis/
U.S.
February 2013
Fresh Paint
manager, silica products. Each

of these PPG businesses provides
products and services to automakers and automotive suppliers.
Zoulek reviewed the introduction
of Powercron 9000 electrocoat, PPGs
first electrocoat formula for the global
automotive parts market that is formulated without a tin catalyst. According to
Zoulek, with the new product, manufacturers will need less paint and less electricity to more uniformly electrocoat parts,
and less wastewater will be generated.
In addition, PPGs recent acquisition of Spraylat enables us to offer an
enhanced integrated product solution for
key stages of the wheel-coating process
including primers, basecoats, mica-coats
and clearcoats, Zoulek said.
Chemark Consulting Group,

Selected to Develop World
Powder Coatings Study
2013-2018
The Powder Coatings Institute (PCI) has
selected Chemark to develop a comprehensive report on the state of the World
Powder Coatings industry using 2013
as the base year and forecasting results
through 2018.
The MIC (Management Information
Committee) was given the responsibility in sourcing this by annual strategic
and tactical planning tool and Chemark
is looking forward to working with the
MIC committee in developing an accurate, meaningful and user-friendly document for the industry it serves.
Chemark is very honored and
pleased to have been selected to produce
this document, said Phil Phillips, managing director of Chemark. We have
gladly accepted this project with the full
understanding of the serious responsibilities that encompass the task. This is to be
a dynamic and useful tool for the paint
and coatings decision-makers to use and
feel confident and is accurate and understandable as it applies to their decision
needs.
The 2013-2018 Analysis will adopt
a thorough research format, insuring a
broad footprint while providing an indepth examination, users will find both
strategically and tactically useful. To see
the complete contents to this world study

go to www.chemarkconsulting.net.
BASF and Nissan Announce

Streamlined Processes
BASF has expanded its partnership
with Nissan, now supplying the automaker with coatings and paints for
the Pathfinder and Infiniti models at its
Smyrna plant in Tennessee.
BASF supplies Nissan with coating
solutions from e-coat and basecoat to
clearcoat. BASF is also working on more
streamlined technologies with Nissan in
emerging markets such as China.
Nissan is a very important customer
for us and we have been working closely
for a long time, said Laurent Vaucenat,
global account manager for Nissan at
BASFs Coatings Division. BASFs innovative solutions and services, as well
as our leading-edge technologies, have
convinced Nissan to extend their collaboration with us, especially with our 3 Wet
waterborne coating technique.
The most notable advantage of the 3
Wet waterborne system is the elimination of one drying phase. Previously, car
bodies required two 30-minute rounds in
the drying oven, after application of the
primer, and the basecoat/clearcoat. In the
new method, these three layers are applied wet-on-wet, and then subsequently
dried. This shortened process leads to
shorter production time, less energy consumption, streamlined paint lines and
above all lower emissions.
BASF is the supplier of sprayables
(primer, basecoats and clearcoats) for
Nissans European production sites in
Sunderland (England), St. Petersburg
(Russia) and Barcelona (Spain).
We are where our customers are.
This is why we are increasingly expanding our presence in growing markets
like China, where we currently supply
Nissans Huadu plant, says Vaucenat.
BASF has long-standing supply relationships with Nissan in Japan and India.
In 2012, the close partnership resulted
in an award from Zhengzhou Nissan
Auto Co., Ltd., honoring BASF with the
Excellent R&D Supplier Award for the
excellent quality in the supply of environmentally friendly car paint.
Spencer Coatings Acquires

Stokes Paints
Spencer Coatings has become the U.K.s
largest independent coatings manufacturer after it acquired Stokes Paints in a
deal worth 5million. Employing more
than 100 people, the enlarged Spencer
Coatings will have a turnover of more
than 16million per annum and support
the companys continuing growth in global markets. The Aberdeen-based company
will maintain its corporate headquarters.
Following the acquisition, the company is investing in a new Distribution
Center in Aberdeen, which will carry out
color finishing and will stock products
for Spencer customers in Scotland including customers operating in the North Sea
oil and gas industry.
It will also establish a new technical
center in Aberdeen to continue to develop
new products for its customers across
Scotland and offshore. Spencers main
research and development unit will be
merged with the Stokes Laboratories and
relocated to a new facility at Huthwaite.
Spencer Coatings, which is a member
of U.K. energy sector business development organization, NOF Energy, will also
retain the Stokes Paints manufacturing
facility in Huthwaite, Nottinghamshire,
which will become the companys primary production hub.
As well as supplying the important
oil and gas sector, the new company has
strong positions in other markets. Stokes
Paints is the largest supplier of products
to protect the countrys array of electricity pylons from corrosion, which is a
crucial activity to ensure efficient distribution of electricity around the U.K.
ABB Starts-Up New

ESKARO Paint Factory
ABB, a leading power and automation technology group, has announced
the start-up of the new paint production facility, built for ESKARO Group
AB in Odessa, Ukraine. When in operation the plant will have a capacity of
15,000 tons/year of waterborne decorative paint. ABB was responsible for the
engineering,supply of core process equipment and erection supervision and startup assistance.CW
February 2013
2013
APRIL 9 - 11, 2013

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Patents
PPG Patents Decorative Coating

with Homogeneous Hue
U.S. 8,178,160 B2
PPG Industries has been granted a patent
for a method for preparing a decorative
and durable coating having a homogeneous hue comprised of dry-blend mixing
a first powder coating composition having
a first hue and a second powder coating
composition having a second hue different
than the first hue to form a heterogeneous
association of the first powder coating and
the second powder coating; and directly
applying the heterogeneous association
of the first powder coating composition
and the second powder coating composition to at least a portion of a substrate,
wherein the first powder coating and/or the
second powder coating is comprised of a
particulate film-forming resin and polymerenclosed color-imparting nanoparticles,
the color-imparting nanoparticles having
average particle size of 300 nanometers or
less, wherein the particulate film-forming
resin is comprised of an epoxy functional
resin, wherein the polymer-enclosed colorimparting nanoparticles are enclosed by
a polymer different from the particulate
film-forming resin, wherein the polymerenclosed color-imparting nanoparticles
comprised of a polymer comprised of
the reaction product of an ethylenically
unsaturated water-dispersible polymerizable dispersant, and an ethylenically
unsaturated monomer, and wherein the
water-dispersible polymerizable dispersant
comprised of a polymer selected from the
group consisting of polyurethane polymers,
polyester polymers, polyether polymers, silicon-based polymers, co-polymers thereof
and mixtures thereof.
Bostik Patents High-Styrene

SBS Hot Melt Adhesive
U.S. 8,163,824 B2
Bostik, Inc. has been granted a patent for a hot
melt adhesive comprised of a blend of 5%40% weight of a styrene-butadiene-styrene
block copolymer, the styrene-butadiene-styrene block copolymer is a substantially linear
styrene-butadiene-styrene block copolymer
having a styrene content of 38%-50% by

weight and 0% diblock, and a melt flow index of 3 g/10 min to 11 g/10 min at 190
C with a 5 kg weight, and a polydispersity
of 1.01-1.30, and has a weight average molecular weight of 100,000 or higher; 2%30% weight of an endblock resin wherein
the end-block resin has a softening point of
from 100 to 160 C; 20%-70% of a tackifier; 0%-25% weight of a compatible nonfunctionalized block copolymer 0%-30%
weight of an oil; and 0%-4% weight of an
antioxidant; wherein the tackifier is present
in an amount greater than the block copolymer and wherein the components total
100% by weight of the composition so that
the adhesive has a viscosity less than 10,000
cP at 325 F and a cold flow value equal to
or greater than 70% at 49 C after 48 hours.
Functional Surface Coating

U.S. 8,178,602 B2
Accelr8 Technology Corp. has been granted a patent for a packaged formulation for
preparing functionalized surface coatings
having low non-specific binding characteristics suitable for application to a substrate
comprised of an effective amount of active
component, an effective amount of a crosslinking component and an effective amount
of matrix forming component, whereby
the three components form an integrally
enmeshed matrix that provides a functionalized surface having low non-specific
binding characteristics; and instructions
to apply the components onto a substrate
surface.
BASF Patents Electrocoat

U.S. 8,192,603 B2
BASF Coatings GmbH has been granted a
patent for an aqueous coating composition
comprised of a metal oxide selected from
the group consisting of bismuth oxide, vanadium oxide, manganese oxide, cobalt
oxide, zinc oxide, strontium oxide, yttrium
oxide, molybdenum oxide, zirconium oxide, lanthanum oxide, oxides of the lanthanide series of elements and combinations
thereof and an electrodepositable binder,

the binder is comprised of resin(s) comprised of a phosphorous-containing group
in which X is a hydrogen, a monovalent
hydrocarbon or an oxygen atom having a
single covalent bond to the phosphorous
atom, and each oxygen atom has a covalent
bond to a hydrogen atom, an alkyl group,
an aryl group, an alkylaryl group, an arylalkyl group, or the resin or one of the resins, with the caveat that at least one oxygen
atom has a covalent bond to the resin or
one of the resins; a carboxylate group separated by from 2-4 carbons from an ester
group; and a tridentate amine ligand.
DuPont Patents High Solids

Coatings
U.S. 8,197,905 B2
E I du Pont de Nemours and Co. has been
granted a patent for a process which is comprised of applying a solvent-based coating
having a low content of VOCs of 2.1 lbs/
gal and below on a substrate to obtain a
clear coating layer of a multi-layer coating, the solvent-based coating is comprised
of a binder component and a crosslinking
component, wherein the binder component is comprised of at least one hydroxyfunctional polyether having at least two
secondary hydroxyl groups per molecule,
a number average molecular weight Mn in
the range of 200-5,000 and a polydispersity
of <2, the polyether is obtained from at least
one polyol having at least three hydroxyl
groups and at least one monoglycidyl ester
of a branched monocarboxylic acid, having
5 carbon atoms in the molecule, and the
crosslinking component is comprised of at
least one cross-linking agent which is capable of entering into a crosslinking reaction
with the hydroxyl groups of the hydroxyfunctional polyether, the binder component consists of 80%-100% by weight of
the one hydroxy-functional 0%-20% by
weight of at least one additional hydroxylfunctional binder that is different from the
hydroxyl-functional polyether and curing
the multi-layer coating. CW
February 2013
www.lacs2013.com
Market Reports
IRl Releases Profile of

the Mexican Paint Industry
IRL has released the first edition of A

Profile of the Mexican Paint Industry.
According to the report, Mexicos paints
and coatings sector was valued at $2,100
million in 2011. The elections taking place
in July 2012 momentarily slowed down the
pace of growth in the economy and had
a negative effect on consumer confidence.
Prior to that the sector was enjoying a period of rapid expansion with Mexicos GDP
growth rate outperforming that of Brazil in
2011 and poised to surpass it once again
in 2012.
The study examines nine mainstream
coatings segments independently. It includes market data for 2011 and five year
market forecasts to 2016 for each of these,
with further anticipated figures for 2012.
Market dynamics and trends for each coating type are provided with an indication of
market splits by technology and/or chemistry where possible.
This report will serve as a valuable tool
to strategic planners, business analysts
and marketing managers involved in the
manufacture, distribution and marketing of
paints and coatings and their raw materials,
according to IRL
U.S. Demand for Solvents

to Reach 10.9 billion
Pounds in 2016
U.S. solvents demand will continue to rebound from its recessionary lows, rising
1.5% per year in volume terms through 2016
to 10.9 billion pounds. A strong rebound
in construction activity will drive strong
increases in solvent demand in the construction and paints and coatings markets.
Above average growth in consumer oriented
markets such as cleaning products and cosmetics and toiletries will stimulate demand
for green solvents, particularly butanediol
derivatives, terpenes and alcohols.
These and other trends are presented in Solvents, a new study from The
Freedonia Group, Inc., a Cleveland-based
industry market research firm.
Demand growth for green solvents will
significantly outpace that for conventional

types, rising nearly four times faster than
conventional solvents. The rising use of
green solvents will reflect increasing consumer demand for environmentally friendly
products. Government regulations are also
driving the shift, both at the state and federal levels. In particular, the need to meet
VOC regulations has benefited demand
for glycol solvents in the paints and coatings. Chemical processors looking to comply with VOC regulations are increasingly
turning toward butanediol and its derivatives to lower VOC content while continuing to use solvents. While complying with
local, state and federal regulations, the
construction market has been increasingly
turning towards alcohols and ketones like
MEK for solvent uses.
Frost and Sullivan Reports

on the Decorative Coatings
Market in Kenya and
Tanzania
The mushrooming of housing complexes,
office buildings and shopping malls in
Kenya and Tanzania has escalated the need
for decorative paint and coatings in these
countries, according to new study from
Frost and Sullivan. The new study, Supply
and Demand Analysis of the Decorative
Paint and Coatings Market in Kenya and
Tanzania reports that as a result of rapid
urbanization, the domestic construction
industry will soon begin competing in the
global arena, creating significant demand
for better quality decorative paints.
New analysis from Frost and Sulllivans
Supply and Demand Analysis of the
Decorative Paint and Coatings Market in
Kenya and Tanzania, finds that the market earned revenues of more than $123.3
million in 2011 and estimates this to reach
$188.5 million by 2018.
As part of the plan to make Kenya
a middle-income country by 2030, the
Government approved the National
Construction Authority Bill to initiate
new construction projects and improve
the quality of existing infrastructure.

Meanwhile, the Tanzanian governments
strategic plan over 2012-2017 includes the
expansion of housing units.
Such proactive government policies will
encourage middle-income housing and in
turn, the adoption of higher quality paints
that are easy to apply and maintain, said
Frost and Sullivans chemicals materials and
food research analyst, Bhavisha Jaga.
Economic growth in neighboring countries will further compel manufacturers with
export market share to increase production
capacity. However, fluctuations in the exchange rate cause instability in the Kenyan
and Tanzanian paint and coatings market.
Exchange rate volatility assumes higher
significance in these markets since 60%90% of the raw materials are imported
from the European Union and Asia. Sale
volumes decreased due to the depreciation
of the Kenyan shilling by 13.5% in 2010 to
2011 and the steep oil and titanium prices
(which account for 60% of the total production cost) passed onto the consumer.
High domestic inflation in Kenya and
Tanzania has also raised manufacturing
costs substantially, with consignment delays further holding up manufacturing.
To evade fluctuations and inflation,
manufacturers can place orders for raw
materials in advance at a particular price,
said Jaga. In addition, expanding the supplier base will reduce the lead time taken in
receiving raw materials.
Supply and Demand Analysis of
the Decorative Paint and Coatings
Market in Kenya and Tanzania is part
of the Chemicals and Materials Growth
Partnership Services program, which also
includes research in the following markets: Southern African Market for Green
Materials in Construction and South Africa
Automotive Refinish Chemicals.
Global Oleochemicals
Market to Grow at 6% from
2013-18
According to a new market report published
February 2013
Indonesia is also the largest producer of coconut oil, which is used as one of the major
feedstock for producing oleochemicals.
This research provides in-depth analysis of oleochemical manufacturers, trend
analysis by segments and demand by geography. The report covers all the major segments of the global oleochemicals market
and provides in-depth analysis, historical
data and statistically refined forecast for the
segments covered.
Freedonia Group
Predicts U.S. Demand for
Fluoropolymers to Rise
5.3% to $2.4 billion in 2016
U.S. demand for fluoropolymers is forecast
to increase 5.3% annually to $2.4 billion
in 2016, with volume totaling 198 million
pounds. Advances will be spurred by an
improving economic outlook, which will
drive industrial output and boost construction activity. While market value gains will
only slightly outpace those of the 20062011 period, growth in volume terms is
projected to accelerate considerably. This is
because the challenging economic environment associated with the 2007-2009 recession held down market volume during the
2006-2011 period while strong increases
in pricing during the latter portion of the
period propped up value gains. Going forward, the situation is expected to reverse,
with growth in market value stemming
mainly from expanding volume demand,
rather than rising price levels. Gains in
market value will also benefit from trends
favoring higher performing fluoropolymer
resins as end-users seek better cost-benefit
ratios. These and other trends are presented
Market Reports
by Transparency Market Research Global

Oleochemicals Market (Glycerine, Fatty
Acids, Fatty Alcohols), Downstream
Application Potential, 2010 - 2018, the
global market for oleochemicals was estimated to be more than 13 million tons in
2010 which is expected to reach 15 million tons by 2018, growing at a CAGR of
6% from 2013 to 2018. Asia Pacific is the
fastest growing market for oleochemicals,
growing at a CAGR of 8.2% from 2013 to
2018.
The global market for oleochemicals
was led by Asia Pacific market sharing
approximately 68% of the global market
in 2011. Asia Pacific also accounted for
more than 60% of the global capacity for
oleochemicals in 2011. Europe was the second largest market with 18% of the global
market for the same year.
Oleochemicals are widely used in many
industries including soaps and detergents,
plastics, rubber, lubricants, paper, paint,
coatings and personal care. Some of the
major factors driving the global market
of oleochemicals include the growing demand for environment friendly products
and regulatory/government support for the
production of oleochemicals. Some of the
factors acting as barriers to the growth of
global oleochemicals market include poor
utilization rates practiced in the industry
and rising feedstock cost, especially in the
European market.
However huge opportunities lie in the
Asia Pacific market owing to growing demand for oleochemicals in emerging countries like China and India. Malaysia and
Indonesia are two countries where abundant raw material is available at cheap rates.
in Fluoropolymers, a new study

from The Freedonia Group, Inc.
Polytetrafluoroethylene (PTFE)
is forecast to maintain its position
as the leading product in both volume and
value terms through 2016. Demand will
benefit from widespread use in the large
industrial processing market and expanding opportunities in emerging applications
such as chemical processing and industrial
filtration. However, the most robust gains
are forecast for polyvinyl fluoride (PVF)
and polyvinylidene fluoride (PVDF). PVF
demand will rise rapidly from a relatively
small base, fueled by stellar growth in the
photovoltaic module segment despite greater competition from less expensive alternative materials. PVDF will capture a greater
share of the market, advancing strongly
through 2016 based on rebounding growth
in the architectural coating segment, as well
as rising use in electronics, particularly advanced batteries.
The industrial processing market will remain the largest outlet through the forecast
period, benefiting from tightening performance requirements. Faster gains are anticipated in the construction and electrical and
electronics markets. Fluoropolymer use in
architectural coatings will continue to rise
due to superior performance characteristics. Above average advances in the electrical and electronic market will be fueled by a
rebound in electrical and electronic product
output overall and wire and cable production in particular. Explosive growth in photovoltaic module production will generate
opportunities for fluoropolymers as interest
in alternative energy sources such as solar
power swells. CW
Coatings World | 17
New Products
PPG Launches ALK28-901 Topcoat
The commercial coatings group of

PPG Industries automotive refinish
business has introduced ALK28-901,
a factory-packaged 2.8 VOC (volatile
organic compound) alkyd enamel intended for general industrial use. The
new black topcoat is fast-drying and
suitable for trailers, metal fabrications,
castings, cabinets, machinery and
heavy equipment.
The topcoat has been designed as a
thin film build product requiring just one
or two coats. ALK28-901 can be applied
using conventional, HVLP (high-volume,
low-pressure), airless or air-assisted airless spray equipment and can be sprayed
with or without reduction.
Diamond Vogel Offers

PureColor Zero VOC
Colorant System
Diamond Vogels new PureColor
Colorant System contains no VOCs.
When the new colorant system is combined with Diamond Vogels zero VOC
product lines, such as Health Kote
Interior Latex Finishes, it offers a true,
zero VOC system. The PureColor system also brings enhancements to exterior color fastness and improved hide,
as well as matching Diamond Vogels
preceding colorant system allowing for
continued tinting of previous color formulas, according to the company.
PPG Introduces
D8115 Matte & D8117
Semi-Gloss Clearcoat
PPG Industries
automotive refinish
business has expanded the PPG Global
Refinish System line with the addition of two new versatile, reduced-gloss
clearcoats, D8115 Matte and D8117
Semi-Gloss. The new clearcoats make
up the Matte Clearcoat System and are
formulated to allow a wide range of low
gloss finish levels.
D8115 Matte and D8117 SemiGloss clearcoats provide an extremely
uniform, low-gloss finish. They are

suitable for stand-alone use or in combination, with each other or with other
PPG products, to match OEM (original equipment manufacturer) gloss
levels and to produce striking custom
finishes. In addition, they can be used
over rigid plastics without the need for
additional flex additives.
PPG matte clearcoats have long
been recognized by OEMs for delivering quality low-gloss finishes. That
continues with PPGs D8115 Matte
and D8117 Semi-Gloss clearcoats,
which both have been approved by
Lamborghini, Mercedes-Benz, Ford,
General Motors, Chrysler and other
OEMs for refinish use on their vehicles.
Master Bond Unveils EP621, Two Part Epoxy

Master Bond EP62-1 is primarily used
as an adhesive, sealant or coating where
the epoxy will be exposed to very harsh
conditions. This two part epoxy features
thermal stability with a glass transition
temperature exceeding 170C. EP62-1
has a long working life of 12 hours at ambient temperatures and a 100 to 10 mix
ratio by weight. This system features convenient color coding to facilitate uniform
mixing. The color of Part A is clear and
Part B is dark brown. It cures rapidly at
moderately elevated temperatures, with
schedules ranging from 4-6 hours at 6070C to 10 minutes at 125C.
This lower viscosity system is a capable electrical insulator with a volume
resistivity exceeding 1014 ohm-cm and a
dielectric constant of 3.25 at 60 Hz. EP621 delivers tensile shear strengths greater
than 2,300 psi and tensile strengths over
8,500 psi. It is a dimensionally stable epoxy that contains no solvents or diluents.
Vermont Natural Coatings

Introduces Heirloom WipeOn PolyWhey
Vermont
Natural
Coatings,
manufacturer of high performance naturally derived whey-based wood finishes,

has introduced new Heirloom Wipe-On
PolyWhey, a durable, safe furniture finish with the look and feel of traditional
hand rubbed finishes.
In addition to being used to finish furniture, Heirloom Wipe-On
PolyWhey can be used on surfaces like
countertops, butcher blocks and wooden bowls. Vermont Natural Coatings is
a locally based, environmentally sustainable business producing naturally
derived wood finishes.
PolyWhey is new science in wood finish technology, utilizing a patented formula with whey, a byproduct of cheese
making, as its linchpin ingredient.
Heirloom Wipe-On PolyWhey delivers
a rich, uniform finish, according to the
company. The formula has good leveling and flow for easy application with
a clean, lint-free cloth, quality synthetic
or foam brush or paint pad. Cleanup is
with soap and water. It is available in
satin and gloss.
Diamond Vogel Introduces

Color Essential Colors
Diamond Vogel Paint has launched
its new color system, ColorEssentials.
Featuring over 1,300 newly updated colors, ColorEssentials offers the current
trends in color along with the everyday
neutrals that are the workhorse of the
paint industry. The collection is not just
about trends that are seen today, but were
offering a collection that pulls the best of
all color, making this collection essential
to reach for first when selecting the right
color for a project. says Sandy AgarStudelska, Color Marketing Manager for
Diamond Vogel. Were making the selection of color easy with ColorEssentials.
Weve researched the best of color and
compiled this comprehensive palette.
ColorEssentials is supported with a
new larger format fan deck and in-store
color chip display. CW
February 2013
Latin America International Coatings Scene
MesoCoat Considers
Brazilian Pipe Coating Partnership
by Charles W. Thurston
Latin America Correspondent
cthurston@rodmanmedia.com
E
MesoCoat is
considering a
four-line pipe
cladding facility in
Brazil that would
serve the countrys
rising demand
for oil and gas
pipelines in new
discovery areas
and in established
networks.
uclid, Ohio-based MesoCoat Inc. is considering a four-line pipe cladding facility

in Brazil in cooperation with state petroleum company Petrobras that would serve
Brazils rising demand for oil and gas pipelines
in new discovery areas and in established networks. MesoCoat is currently mounting a $6.3
million one-line factory in Euclid with an annual throughput of up to 30 kilometers of pipe.
Once this pilot plant is established, the company could pursue the larger industrial format
in Brazil and other countries, company executives have said. Site work in Brazil is already
advanced, one source indicates.
Petrobras currently plans to add 230 kilometers of new oil and gas pipeline for an anticipated service date of 2014. The company has an
existing pipeline network of more than 30,000
kilometers, as the fifth largest petroleum company in the world with a market capitalization
of $140 billion. Petrobras has a history of forming partnerships with global technology leaders
to bring manufacturing technology to Brazil.
The country also has substantial domestic content rules for supplying state companies: pipe
supply in Brazil faces a 70 percent local content
threshold, a MesoCoat executive noted.
Petrobras in January 2011 signed
a cooperation agreement with
MesoCoat to test the latters exterior and interior pipe coatings. In
April, Brazils Central Bank reported that Petrobras and MesoCoat
had together registered foreign capital in the country.
MesoCoats parent company
Abakan Inc, of Miami, secured a lowinterest $1 million loan in October
from Ohios Innovation Ohio Loan
Fund to build out the pilot plant.
The company also has received U.S.
Department of Energy funding for
the proving of the company technology. MesoCoats process is plasma
arc-fired cermet mixed ceramic and metallic

elements which the company claims can be
deposited at a thickness of 20 micrometers at
a speed of one-fortieth of competing welding
clad processes, and at a 20 percent savings over
competing processes. The coatings are projected
to increase the life span of the underlying pipe
by a factor of three to 20 years. Among institutions that have helped develop and test the
MesoCoats CermaClad technology is the U.S.
Oak Ridge National Laboratory.
Metal cladding for wear and corrosion
protection is a $3.8 billion global market of
which approximately 50 percent is for coating
steel pipes which are used in the oil and gas,
oil sands, mining and processing industries,
according to a MesoCoat statement. The company also suggests that this market will double
over the next four years since many new oil and
gas discoveries are in more corrosive environments. In Brazil, an estimated 80 percent of all
reserves are located in so-called sour environments. MesoCoat is also attempting to reduce
the diameter of pipe into which its coating
equipment will fit, and currently can coat the
inside of a 7.5 inch diameter pipe.
Among competitors for MesoCoat in Brazil
is Socotherm Brasil, originally an Italian company, which provides external and internal
coats using epoxy, polyethylene, polypropylene and polyurethane, at its factory in
Pindamonhangaba, in Sao Paulo state. CW
Coatings World | 19
International Coatings Scene Europe
Economic Slowdown in Europe

Results in Raw Material Prices Softening
A slowdown in
the econcomy
of Western
Europe, which is
causing falls in
sales of coatings,
has been the
main reason
for softening of
chemical prices.
by Sean Milmo
European Correspondent
smilmo@rodmanmedia.com
he relentless rise in raw materials costs,

which has been hitting European coatings
producers over the last 2-3 years, has at
last been easing. But the relief from the constant
pressure of rising input prices may be short lived.
The first signs of a flattening-out of price
increases across a broad spectrum of organic
and inorganic chemicals used in coatings formulations came last summer. Then in the fourth
quarter of last year prices of some key materials
began to go down.
Associations representing chemical and related sectors are predicting that in 2013 prices
will stabilize to stay at much the same level at
the end of last year.
A slowdown in the economy of Western

Europe, which is causing falls in sales of coatings, particularly in the decorative paints sector, has been the main reason for softening of
chemical prices in response to decreases in the
consumption of chemicals by coatings manufacturers and other key customers of the chemicals industry.
AkzoNobels sales from decorative paints in
Europe, its main market for decorative coatings,
declined by one percent in the third quarter.
Decorative sales declined across all parts of the
region, reflecting severe weakness of demand,
according to the company. In the companys
performance coatings operation, demand for
wood finishes and adhesives and powder coatings also went down in Europe.
The company reported that during the quarter raw material costs were only slightly above
those of the previous year and compared to
rises in the second quarter had leveled out.
February 2013
Europe International Coatings Scene

Even in Eastern Europe, where coatings
demand has been much stronger during the
economic downturn since 2008, sales have
been faltering. Tikkurila of Finland, whose
main markets are in Eastern Europe, particularly Russia, recorded flat sales in the
third quarter while in the first nine months
of 2012 they went up by 4.8 percent.
European demand for coatings is
poor so as a result prices of some chemical raw materials have been weakening,
explained Alan Eastwood, senior economist at the UKs Chemical Industries
Association (CIA) and chair of the economic forecasting panel of the European
Chemical Industry Council (Cefic), representing chemical producers.
Major buyers of coatings like automobile makers are having a bad time,
except in a few countries like the UK, he
added. The construction industry is in
the doldrums across much of Europe.
The economic outlook for the 17-nation
eurozone has worsened in recent months.
The Washington-based
International
Monetary Fund is now predicting that the
zones average GDP will decline by 0.2 percent in 2013 after the IMF forecast a slight
rise of 0.1 percent in October.
Chemical suppliers are expecting the
squeeze on chemical sales to continue to
well into this year with a possible pickup
in the second half of 2013. After a two
percent fall in output in 2012, mainly due
to slide in sales since the summer, chemicals production is expected by Cefic to go
up in 2013 by 0.5 percent mainly because
of a recovery later in the year.
However there are forces at work that
are still preventing sharp falls in many
chemical prices, indicating that they
could quickly rise again with a revival in
demand in sectors like coatings.
The latest figures from Cefic confirm
that by the beginning of fourth quarter, the
impetus behind the long period of chemical
price increases was distinctly fading after an
average year-on-year 3.4 percent rise in the
first half of 2012. By October the average
increase had dropped to below three percent with those for inorganic and consumer
chemicals going up by only 1.3 percent.
Nonetheless prices for petrochemical-based chemicals, which make up the
majority of those used in most coatings
However there are

forces at work that
are still preventing
sharp falls in many
chemical prices,
indicating that they
could quickly rise
again with a revival
in demand in sectors
like coatings.
formulations, have been demonstrating

resilience. They went up year on year by
5.1 percent in October.
Chemical producers are putting a
lot of effort into maintaining their prices
because due to continuing high oil prices
the costs of their own feedstocks are still
high, explained Henrik Meincke, head of
the economics department of the German
Chemical Industry Association (VCI).
Nonetheless the VCI is forecasting that
in Germany overall chemical prices in
Europes largest coatings market will go up
by only 0.5 percent this year, compared with
an average of just under 3 percent in 2012.
In the fourth quarter of 2012 and at
the beginning of this year, there have even
been signs of softening of prices for petrochemical derivatives. Spot prices for
some coatings solvents have been going
down because of surplus output.
Some chemical companies in Europe
have even been reducing their own output to prevent excess supplies pulling
down prices. The scarcity of production
capacity for some chemicals is enabling
producers to reduce utilization of their
plants while staying profitable.
However in a crucial raw materials sector like titanium dioxide a tight
balance between supply and demand is
disappearing at least for the moment.

After the 2008 financial crisis TiO2
prices in Europe almost doubled after a
spate of closures of high-cost, low efficiency plants in the region.
The current supply cycle in TiO2
with demand outstripping production
capacity seems to be coming to an end,
said Eastwood. The post-2008 rationalization in the sector sent prices sky
high because there was no new capacity to deal with a recovery in demand.
Now demand has fallen so sharply that
the sector is showing the usual ups and
downs of a commodity market.
Major players in the European TiO2
market, such as Huntsman Corp, DuPont
and Rockwood Holdings, owners of
Sachtleben of Germany, announced falls
in sales or profitability in the third quarter of last year.
Producers of the pigment have been
cutting prices by 5-10 percent in recent
months in Europe to reverse a trend of
persistently rising prices since 2009. For
some the demand has been so low that
they had to seek buyers of their output in
Asia and Latin America.
Nevertheless the likely excess in capacity in TiO2 and other important coatings raw materials this year will not be
big enough to withstand a predicted upsurge in coatings demand in 2014 without prices going up again.
Even if you cannot produce more when
you want to, there will inevitably be a strong
rise in chemical prices, said Meincke.
Some analysts believe, however, that in
the longer term the best hope for coatings
producers and other downstream users of
petrochemical and other organic chemicals is a decline in the oil price.
Weve had persistent high oil prices
for at least two years in succession at a
time of a weakening global economy,
which is historically unprecedented, said
Paul Hodges, chairman of the Londonbased consultancy International eChem.
Oil prices need to come down substantially if they are to reflect the reality of
current economic conditions.
That big decrease in oil prices may
happen. But unfortunately for coatings
producers it could only occur a long time
in the future. CW
Coatings World | 21
Business Corner Strategies & Analysis
Business Idea Champions . . . . .

Where Do They Come From?
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
HEMARK has found that ideas can be

forthcoming from many different sources in business organizations. Ideas can
be generated for example, from both within the
organization itself, as well as outside the direct
confines of the organization.
An Idea
Within the organizational entity

1. Top management

2. Middle management

3. Labor
4. Sales Persons
Outside the organization

1. Customers

2. Distributors

3. Consultants

4. Application suppliers
These idea sources are not uncommon and
most of you are saying that you are aware of
these sources and many of you have utilized
these sources with relative success. However,
there are two constraints in effectively utilizing
these sources routinely and . . . . successfully:
The two constraints are:
Champion is
a person who,
once learning
about the Idea,
catches the vision
of its tangible
and intangible
possibilities.
February 2013
Strategies & Analysis Business Corner
Technological shifts cause problems and opportunities.

Where would the coatings industry be if EPA had not been
creating a push for its change?
Effectively capturing the ideas and
communicating same and,
Finding an effective Idea Champion.
We will address only the Idea
Champion in this article. What is an Idea
Champion? Why is the Idea Champion
important? Where can an Idea Champion
come from?
An Idea Champion is a person who,
once learning about the Idea, catches
the vision of its tangible and intangible
possibilities for the organization and
either has now or has been given, the
authority to proceed. An additional
key attribute the Idea Champion must
possess is an emotional attachment
to its theme. Ideas can be generated,
catalogued, prioritized and assigned
for promotional follow up, but without the Idea Champion who sees the
unique possibilities of the idea and
provides the initiative and emotional
promotion to fuel its flight, it many
times, will fall far short of its potential
even though the idea is in fact good for
the company.
Initiative to consider a broad array of Ideas is usually aligned with a
disruptive change in the business environment. We find this especially true
when our industry has faced technological shifts that are disruptive to
their normal way of doing business.
Although most times less dramatic
shifts occur that must be dealt with,
here are some major event examples in
the coatings industry:
General metals segment rapid adoption of dry powder coatings starting
in the early 1970s.
Automotive and other major segments moving rapidly into electro
coat starting in the mid-1960s.
Plastic substrates taking significant
share from metal causing a coatings technology shift starting in the

mid-1970s.
UV coatings replacing lacquers and
2K coatings for two-dimensional
plastic and wood substrates starting
in the early-1980s.
EPA pushing for less solvent emissions starting in the early 1960s.
Nano technologies changing (disrupting*) coatings applications and
markets. - 2007
Technological Shifts Cause

Problems and Opportunities
Where would the coatings industry be
if EPA had not been creating a push
for change? Without this directive our
industry would certainly not have expended nearly the resources and converted to other coatings technologies
without a market to accept them . . . an
unmet need. The technology broadening we saw starting in the late 1960s
and early 70s ushering in new coating
systems such as, powder, UV/EB, ecoat, high solids and water-based were
a direct result of a technological disruptive shift need created by a third
party in the coating industries environment . . . EPA.
As suggested, these shifts are many
times subtle and much less obvious
than the ones thus far discussed. Subtle
shifts can produce some of the neatest
opportunities for those who both recognize them early as well as a willingness
to act quickly to establish a champion to expedite its movement. Subtle
shifts can be advantaged and momentum gained without showing your hand
early, thus creating an opportunity for
successful pre-emptive strike position
prior to other suppliers getting their act
together to compete.
*A disruptive innovation is an
innovation that helps create a new market and value network, and eventually
goes on to disrupt an existing market
and value network (over a few years or
decades), displacing an earlier technology. The term is used in business and
technology literature to describe innovations that improve a product or service in ways that the market does not
expect, typically first by designing for
a different set of consumers in the new
market and later by lowering prices in
the existing market.
In contrast to disruptive innovation,
a sustaining innovation does not create new markets or value networks but
rather only evolves existing ones with
better value, allowing the firms within
to compete against each others sustaining improvements. Sustaining innovations may be either discontinuous (i.e.
transformational or revolutionary)
or continuous (i.e. evolutionary).
It has been our experience that when
projects fail it is usually characterized by
the absence of a volunteer champion.
Some companies sponsor idea champions by providing free time. 3M is an
example of this type management style.
Within large companies, idea champions go by various names and include,
but not limited to, advocate, change agent
or entrepreneur.
Within smaller companies an idea
champion could be the entrepreneur
owner, the founder, a consultant, the next
generation of family ownership, etc.
Ideas can be generated at anyplace
along the supply chain of a company,
both inside it as well as outside the
company proper. These ideas can be
captured and prioritized by members
along this supply chain. However, an
idea can only be championed effectively by someone within the organization itself. CW
Coatings World | 23
IPaint Protecting the P&C Industrys Intellectual Assets
How to Make a Buck or Two

from Licensing Your Trade Secrets
by Jonathan D. Hurt, PhD and
Steve McDaniel, PhD, JD
Technology Litigators
ll right, youve spent the time

and money to create and guard
your trade secrets from misappropriation. Wonderful! But your
business model is at least partly based
on others paying you to use your trade
secrets. Perhaps you have a paint formulation or process to produce a modified coating or coating component that
would be of value to another company,
but you are not in a good position
(e.g., lack of sufficient manufacturing
or marketing capacity) to maximally
exploit the trade secret yourself.
It is time to license your trade secret
with the caveat that you must take
care that your licensee does not intentionally or unintentionally divulge
your property. A prospective licensee
will likely want to look under the hood
at your trade secrets prior to opening
up their billfold. All the procedures
for maintaining secrecy should be incorporated into the pre-negotiation
confidentiality/nondisclosure and subsequent licensing agreements, as well
as which of your trade secrets will be
part of the agreement(s). The agreement should clarify the licensee should
use reasonable safeguards to maintain
the trade secrets security in order to
maintain its secrecy, and may include
details regarding the security to be implemented, and rights for the licensor
to inspect the security measures.
A licensing agreement, rather than
expressly including the trade secret,
can define the trade secret by reference
to materials in prospective or previous
(e.g., pre-negotiation agreement) communications, and such communications
may be electronic or written materials,
or simply visual and oral disclosures
when the trade secret is know how
rather than, say, a specific formula.

Think of a PowerPoint presentation
with no text and you doing a lot of
talking. However, this can create the
problem of an I told the
licensee the trade secret
versus no you did not argument if things go south.
A confidential written
summary of the visual/oral
disclosure should be made
within an agreed upon time
period to avoid this issue.
Alternatively, though less
theatrical, only written disclosures may be defined in
the licensing agreement as
being the trade secret.
The nuts and bolts of
the license should clearly
delineate that ownership
title to any physical materials, such as prototypes,
documents, equipment, etc.
that are used to communicate the trade secret are
the property of the licensor. Further, prohibitions
on uses of the disclosed
material may be included
with the descriptions of the
grants of the license.
A clause of explicit acknowledgement by the
licensee that the licensed
material is a trade secret
should be included. As part
of the license, other nontrade secret information,
such as publically available know how, confidential information, etc. may be included.
Clauses can be added to receive payment for this information (e.g., training
on use of equipment) and/or to retain
confidentiality of the supplemental materials. Additional clauses should cover
indemnities, warranties and license termination conditions. In other words, the
standard legal stuff.

Once the licensee possesses your
confidential (e.g., trade secret) information, there is a danger that this informa-
tion will be used by them just by being

part of their nontangible knowledge
base. A licensee may seek an exclusion
clause regarding paying royalties for
work produced from use of this nontangible information called residuals.
In short, it is difficult to restrict people
from using the base education you have
February 2013
Protecting the P&C Industrys Intellectual Assets IPaint

given them from developing other ideas
and thus products. What has been seen
can never be unseen! However, what
happens if the licensee improves upon
your trade secret? It would be very desirable, regardless of the presence or absence of a residuals exclusion clause,
to have a clause clarifying that any improvements using the trade secret are
the property of the licensor, regardless
of whether the trade secret itself should

lose its trade secret status during the licensing period. Conversely, what if the
licensee already possesses the trade secret you disclose, independently discovers it, or unrestrictedly obtains it from
another party, or the trade secret was
already publically known (i.e., not a
trade secret)? A clause excluding such

information may be desired by the licensee, if they are well represented.
The licensee typically will extend such a
clause to exclude the trade secret when
it becomes public from sources other
than the licensee, but, as described below, you may want to keep the time
frame for receiving royalties to extend
beyond that point of time.
In the best situation,
trade secrets can be unknown to others indefinitely, and thus retain
their value for a potentially endless period of time.
Some secret processes
for manufacturing have
been maintained without
competitors reverse engineering or independently
rediscovering them for
decades, providing tremendous competitive advantages in certain fields.
In most cases, a trade
secret will ultimately become publically available.
But what you really
need to think about is how
much are your trade secrets
worth to the licensee. Be
aware that a license may
last longer than the trade
secret remains secret to
competitors. And, if the licensee had done a great job
capturing market share, the
profits to you can still be
rolling long after the all the
competitors try to capture
market share with knock
offs.
A classic example
was the case of the formula
for Listerine. Way back in
1881, Dr. J.J. Lawrence licensed the formula to another party with no time limit. Though
the royalty was later reduced and the
rights of the agreement assigned to a
different party, the agreement remained
open ended in duration. In the 1950s,
the licensee tried to end royalty payments on the basis that the formula had
been publically disclosed decades ago,
and thus was no longer a trade secret.

But the court ruled that the contract still
remained valid though the secret was discovered by the general public or a third
party, and that the formula provided a
head start to the licensee in the field
that was of incalculable value over the
years. You may notice Listerine is in fact
still occupying sizable shelf space in drug
and grocery stores 80+ years after the
formula was published. The take home
message: licensing agreements should be
based on the profits engendered from the
technology embodied in the trade secret
rather than the date secrecy may, unfortunately, be lost.
The real meat and potatoes value of
your intellectual property often is in
your trade secret rather than a patent
portfolio, and you should not forget that
in determining the licensing royalties.
Though your patents may cover related
materials, and must include the best
mode of practicing an invention as of
the date of filing the patent application
(i.e., a previously held trade secret = the
best mode), often after the patent applications filing date new trade secrets
such as substantive refinements and
improvements or spin off technologies
are developed. These additional, nonpatented trade secrets often have the
most real world licensing value as part
of your trade secret portfolio. Further,
patents must disclose the best mode,
but not the worst mode (please do not
give the patent office any ideas, OK?).
Working know how of what not to do the technological dead ends - can be of
tremendous competitive edge value in
accelerating development of a technology by showing a licensee where not to
waste resources in bringing a product to
market. Trade secret licenses have the
additional advantage of being able to
obtain royalties on global use, while a
patent license is limited to the national
jurisdiction that the patent has issued,
the metes and bounds of the claims and
the patents limited lifespan.
In the best of worlds, if you do your
licensing agreement right, your trade secret license can make you money on a
potentially unending commercial future
of a technology. CW
Coatings World | 25
FEATURE
Courtesy of Thompsons Water Seal.
The
Wood Coatings
Market
As the U.S. economy continues to recover, wood coatings manufacturers reported

growth in 2012 and are optimistic this trend will continue into 2013.
Kerry Pianoforte, Editor
or wood coatings manufacturers 2012 turned out to be

an improvement over the previous year. Decreased unemployment and growth in the housing market were both
cited as reasons for growth in the wood coatings market.
Overall, Minwax reported modest growth in 2012. Were
seeing more positive signs, like growth in the housing market,
and those have us optimistic for continued growth in sales in
2013, said Jacquelyn Ferrara, director of marketing, Minwax,
Sherwin-Williams Wood Care Products. This recovery is certainly taking its time, but several factors, including decreased
unemployment and projected increases in housing sales and
housing starts, should help grow sales in 2013.
Rust-Oleum also continued to see strong growth in the
wood coatings market. The market ahead will heavily depend
26 | Coatings World
on the state of the housing market, said Mark Wilgen, RustOleum brand manager. At the current time, homeowners are
staying in their homes longer and are investing more in the upkeep of their floors, decks, fences and siding. Well-maintained
wood surfaces add to the value of the home and saves money
in the long term.
Homeowners will spend more to ensure the products they
use to finish their wood surfaces will not only look good, but
will also last, Wilgen added. They dont want to invest time
and money on a product that will only hold up for one season.
They want a product that beautifies while also protecting the
surface for years to come. Consumer spending is growing as the
economy continues to recover. The professional market is soft,
but showing signs of stabilization.
www.coatingsworld.com
February 2013
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Consumer demand is one of the strongest drivers behind new product development in the wood
coatings market today. With more than 27 years of experience in the coating additives industry,
the TEGO brand of Evonik has the technical expertise and the products to help our customers
meet their formulation needs. Our TEGO Foamex and TEGO Airex defoamers/deaerators,
TEGO Wet substrate wetting agents, and Nanoresins line, which improve scratch resistance
without affecting the coatings clarity, all offer a system-specific solution within the product range
while delivering the excellent performance coating manufacturers and their customers demand.
TEGO Adding Advantages.
FEATURE The Wood Coatings Market

Thompsons Water Seal reported that that the market for
deck cleaners and waterproofers did see a measured level of
growth in 2012. Housing prices appear to be on the upswing
in many markets, but housing starts are still uneven, said
Mike Kozlowski, director of marketing, Thompsons Water
Seal brand. Deck cleaners and coatings represent an affordable way for homeowners to improve the look of their outdoor
spaces and protect their investment at the same time. For
homeowners who do want to
put their property on the market, a beautiful deck can be a
real selling point.
According
to
Benjamin
Moore, third party research suggests, the wood coatings market
saw a decrease in 2011, however the company saw an increase
in market share. It is too soon
to know how the industry did in
2012, but once again Benjamin
Moore had a great year and saw
an increase in this category of
product, said Rob Sheehan, director exterior stain, Benjamin
Moore. We are optimistic for
2013 given the plans we have
put in place for a strong 2013.
DIYer Continues to
Drive Growth
Improvements in the housing
market have certainly given the
wood coatings market a boost
and construction remains a key
market. The DIY market has
also been instrumental in driving growth. While in the past, Courtesy of Thompsons Water Seal.
the DIY market was driven by a
desire by consumers to keep costs down. There are now indications that consumers are undertaking these projects for fun and
a sense of accomplishment.
Construction remains an important piece of the puzzle
and should help increase the overall market for stains and
finishes as that sector continues to improve, said Ferrara.
Were also seeing a growth in the DIY market and have
noticed an interesting trend. Whereas in the thick of the recession consumers turned to DIY as a means to save money,
were now seeing more consumers take on projects because
they want to. They like being able to create one-of-a-kind
pieces with stain and finishes that they choose, and theyre
realizing that todays products are easier to use than they
may have thought. Weve heard this phenomenon referred
to as a makers culture, and another things is happening
with these consumers: theyre taking to social media to share

their projects with others friends, family members and other like-minded individuals which create further interest in
the category.
According to Ferrara, the rise of the DIY blogger is another key trend affecting this market. These bloggers are
very active, vocal consumers of wood staining and wood finishing products, and they run
the range of experience levels
from those tackling their
first projects to others who are
designing, building, staining
and finishing complete furniture pieces and architectural
elements in their homes. These
online influences are another
way that the DIY market continues to grow, as their readers
become inspired to try their
own hand at wood staining
and finishing.
Minwax has reported a cultural trend that relates to color
the growing movement to reuse, recycle, and repurpose
and are finding that it informs
the way people are decorating.
DIYers like what theyre finding in nature the natural graying of wood, for instance, or
the rustic nature of weathered
oak that might be reclaimed or
repurposed from an old barn
into a new piece of furniture,
said Ferrara. Our two newest
colors of Minwax Wood Finish
interior wood stain, Classic
Gray and Weathered Oak, play
into this trend well.
One of the most popular
trends in the exterior wood stains and deck category is the
growth of water-based formulations. This is an area Benjamin
Moore prides itself on, said Sheehan. Arborcoat has proven
to be a success time and time again. Another trend is maintenance. Homeowners are seeing the true benefit in maintaining
their exterior wood space and gaining longevity of the product
used. In terms of color we are seeing more and more decks
with a two-tone scheme. For example, the railing and deck
would be one color and the spindles a different color, which is
a great way to bring design to your outdoor space.
Another trend cited by wood coating manufacturers is the
increased use of outdoor spaces for entertaining.
We believe the driving force behind wood coatings is the
fact that the outdoor space is actually an extension of ones
home, said Lara Toomin, exterior stain project manager at
February 2013
We create
chemistry
that makes
exterior wood
love the sun.
Wood coatings with Tinuvin 5333-DW protect the beauty of wood. This
easily dispersible, solvent-free sun-protection solution offers superior
photo-permanence and superior coating protection resulting in a longer
coating life. Tinuvin 5333-DW has broad compatibility with common
waterborne resin types enabling wide use for applications such as siding,
decking, fencing, general industrial, plastic, and decorative coatings.
Keeping wood beautiful is easier than ever. At BASF, we create chemistry.
basf.us/industrialcoatings
= REGISTERED TRADEMARK OF BASF CORPORATION

Benjamin Moore. Homeowners take pride in their homes in- To align with these
cluding outdoor spaces. Many use their decks for parties and expectations, Rustgatherings. Homeowners are maintaining and staining their tra- Oleum is focused
on the development
ditional wood decks to give them a new look.
The Thompsons Water Seal brand focuses primarily on ex- of new innovative
isting homeowners, providing products to help them beautify technology.
The one thing
and protect their exterior wood. One noteworthy market is
first-time homeowners entering the market, and the need to help that every one of our
expects
educate and support them in their projects, said Kozlowski. customers
Research indicates many of these first-time homebuyers desire is beautiful results,
whether they are
a great outdoor space for their families.
their
According to a study called Millennials At Home, undertaking
Millennials (people born between 1980-2000) may outnumber first wood staining
their Boomer parents, Kozlowski continued. Its a market or finishing project
of approximately 80 million Americans. Almost half of this or have completed
market is in the home initiation phase and the rest will en- countless projects,
ter that phase over the next 15 years. Millennials think a lot said Ferrara. Many Polyshades is available in Pecan, American Walabout their homes and gather significant amounts of informa- of our customers nut, Classic Oak, Mission Oak and Classic Black.
tion prior to any major or minor investment. They consistently enjoy the traditional
mention customized landscaping when describing their dream process of prepping, staining and protecting their projects,
homes, and one recurring theme in their vision is the concept achieving a gorgeous, durable finish what will last through
of the outdoors. Millennials believe that kids need space, na- many generations.
For those projects, Minwax offers products like its Wood
ture and a big back yard. Many new homeowners want to
decorate their outdoor spaces in more original and less tradi- Finish stains and Minwax Fast-Drying Polyurethane. Another
popular staining option is Minwax Gel Stain, feational ways, and this should only fuel the desire
turing a non-drip formula that is useful for vertifor more color options in deck coatings. Retailers
cal surfaces.
who can provide expert how-to support can find
Of course, there are also plenty of customgreat sales opportunities for deck care products
ers who are either just starting out with wood
with these new homebuyers.
staining and finishing, or perhaps have just a
The most current Thompsons Water Seal
few projects under their tool belts, continued
consumer attitude and usage research shows
Ferrara. They still want beautiful results, but
that there are two factors that tie as most imthey are also concerned with ease of use. Many
portant in consumers minds. They are that
of those DIYers are looking for fast drying time,
the product is long-lasting and that it protects
low odor, and easy soap-and-water cleanup.
against water damage, said Kozlowski. The
In that case, wed direct them to our line of
third-most important factor was that it was easy
Minwax Water Based Wood Stains, with more
to use. More than 90% of consumers rank those
than 50 colors to choose from both wood
three as important attributes. The foundation of
tones and designer colors. Minwax Express
the Thompsons Water Seal brand is waterproofColor Wiping Stain and Finish is a one-step
ing protection, and all of our coatings deliver suproduct packaged in an easy to use tube. Apply
perior, proven waterproofing power. Independent
it to bare wood with a soft, clean cloth, wiping
tests prove that our Thompsons Water Seal
away any excess in the direction of the wood
Advanced line is number one against water damgrain, and the project is complete. For an even
age, along with the convenience of application
deeper color and sheen, wait an hour and then
to damp wood so you can clean and treat your
wipe on another coat. Let dry overnight, and
deck in the same day. Consumers who want more
the piece is ready for use. It is available in eight
color for their exterior wood can get rich, beauticolors four popular wood tones plus four deful color plus powerful waterproofing protection
signer colors.
from Thompsons Water Seal Deck and House Polyshades is now available in
Minwax has taken its PolyShades one-step
stains.
aerosol form.
stain and polyurethane and made it easier to
According to Wilgen, customers are expecting
quicker dry times and easier application. For the professional, use by putting it in a convenient aerosol spray can. It is
a quicker dry time provides their client with a faster return to available in Pecan, American Walnut, Classic Oak, Mission
service, added Wilgen. Products must also be compliant with Oak and Classic Black, in both gloss and satin sheens.
increasing regulations while delivering enhanced performance. PolyShades aerosol is ideal for working on hard-to-reach
February 2013

areas and can also be applied
over existing stained or polyurethane-coated finishes for
a quick wood and furniture
update, according to Ferrara.
Another new product just
starting to roll out is Minwax
Express Clear, a protective
wiping finish that adds both
protection and a beautiful
sheen. It is as easy to use as
Minwax Express Color users
wipe it on with a cloth, let it
dry for an hour, apply a second
coat and are finished.
Rust-Oleums latest offering for the wood coatings market is Ultimate Wood Stain.
The new Rust-Oleum stain
line is Ultimate Wood Stain. According to Wilgen, it gets the job composite decks.
Ease of use, combined with outstanding waterproofing
done faster than the competition. It enables the customer to
achieve the desired color in one coat and apply a polyurethane protection, is a key feature of two newer Thompsons Water
topcoat in one hour, he said. To complement our Ultimate Seal products. Thompsons Water Seal Easy Stain is an exteWood Stain, Rust-Oleum launched a new matte sheen polyure- rior stain packaged in an eight-ounce tube, making it ideal
thane. This first to market Matte Polyurethane has the appear- for small projects like wood benches, Adirondack chairs
ance and feel of a traditional wax finish with the durability and and picnic tables. This product recently received the Seal of
Approval from Handy magazine. They gave samples of the
protection of polyurethane.
The latest wood product launched by Benjamin Moore is stain to selected readers, who tested it in their homes. The
its Composite Deck Cleaner, prep product that removes stains brand did not have any contact with the testers. After trying
including mold, mildew and grease. This product also pre- the product, ninety-eight percent of them said they would
pares the composite deck for stain, such as Arborcoat Solid for recommend it. And their favorite features were the ease of
application and easy cleanup.
This finding was reinforced when Handy readers tested
Thompsons Water Seal Wood Stain, an aerosol stain for
outdoor projects, said Kozlowki.Without prompting, sixtyeight percent of those testers said the products ease of use
and convenience were their favorite features. Although its
not designed for use on wood, we have gotten great feedback on a new product designed for use on deck-cessories.
Thompsons Water Seal Fabric Seal provides maximum
strength waterproofing protection for outdoor fabric surfaces such as patio cushions, pillows and umbrellas. Sales of
outdoor furniture are projected to continue growing through
2015, so the market for these type of accessories should also
grow, creating a new sales opportunity for retailers. The formula contains UV inhibitors in order to resist color fading
caused by the sun. Thompsons Water Seal Fabric Seal penetrates below the surface to protect against moisture damage
without leaving surfaces discolored, stiff or sticky.
Thompson has re-packaged and re-launched another convenient aerosol waterproofer, Thompsons Water Seal Sport
Seal Protectant. The product delivers maximum strength, longlasting waterproofing protection for everything from tents and
sleeping bags to outerwear and footwear. The clear formula repels spills and stains while allowing fabrics to breathe, including canvas, nylon, polyester and cotton. The product enhances
the water repellency of performance fabrics and factory-applied
Express Clear from Minwax is a protective wiping finish that adds both protectreatments as well. CW
tion and sheen.
February 2013
FEATURE
Exclusive Interview:
NACEs Executive
Director Bob Chalker
Bob Chalker, executive director of NACE, spoke with Coatings World about the
organizations upcoming CORROSION 2013 Conference and the latest issues related to
corrosion control.
By Coatings World Staff
oatings World: What is

the mission of NACE?
Bob Chalker: The mission of NACE International is
to protect people, assets and the
environment from the effects of
corrosion. The organization, a
global nonprofit headquartered
in Texas, was established in
1943 by eleven corrosion engineers from the pipeline industry
as the National Association
Chalker
of Corrosion Engineers. The
founding engineers were originally part of a regional group
formed in the 1930s when the study of cathodic protection
was introduced. Since then, NACE International has become
the global leader in developing corrosion prevention and
control standards, certification and education. The members
of NACE International still include engineers, and also numerous other professionals working in a range of areas related to corrosion control. Today NACE international serves
nearly 30,000 members in 116 countries and has offices in
the U.S., China, Malaysia and Saudi Arabia.
CW: What services does NACE provide to its members?
Chalker: If you have a career in any subject area, you have
to look around and ask what organization can help me
with my job or with my career? NACE is that organization,
for anyone in the corrosion control industry. NACE offers several membership options at individual and corporate levels. Individual members receive benefits which build
their skills and credentials in the industry, including free
downloads of valuable NACE standards and thousands of
technical papers, subscriptions to NACE publications, networking opportunities, leadership opportunities on hundreds of committees, discounts on training, conferences and
certification renewals and more. Corporate members receive
similar benefits for employees as well as numerous opportunities for brand exposure throughout the year and customized training programs.
CW: What are the major industries concerned with corrosion control and what are the key issues they face?
Chalker: Major industry sectors impacted by corrosion include infrastructure, utilities, transportation, production
and manufacturing and government. Everything from residential piping to bridges to defense assets are at risk of corroding and there are different ways to prevent and control
corrosion of those assets. Maintenance is a key factor because often it costs less to control corrosion than it costs to
Coatings World | 33
FEATURE Exclusive Interview: NACEs Executive Director Bob Chalker

expect a few special surprises in recrebuild or replace existing, corroding
ognition of this milestone.
assets. One of the key issues many industries face is related to budgeting.
CW: What are NACEs plans for the
In some cases corrosion control may
future in terms of offering its memnot be adequately factored in to new
bers new services/information?
construction, potentially reducing the
Chalker: NACE is always seeking new
useful life of an asset by years and
ways to serve its members better and
even decades. In other cases, it may
in 2013 the organization launched a
be a misperception that once an asset
new corporate membership program
has corrosion damage, the corrosion
cannot be stopped, which is not the Last years Corrosion Conference was held in Salt Lake which offers new benefits our corporate members have requested such
case. NACE International is work- City, Utah.
as access to an exclusive corporate
ing to raise awareness about the imlounge during NACEs annual conportance of corrosion control across
these industries, especially among decision makers who are ference and expo, company exposure online and in NACE
not familiar with why corrosion control is important and publications, education discounts and free recertification
how proper implementation and use of corrosion control for participating corporate member representatives, promotechnologies, such as coatings, can extend the life of an asset tional opportunities, unlimited downloads and much more.
Individual members will see some new activities this year
and result in significant savings over the life of that asset.
including the launch of the NACE International Corrosion
CW: What are the most exciting technological advances App which provides tools such as conversion charts, corrosion calculators including Ohms law and various coatings
being developed and/or used in corrosion control today?
Chalker: Protective coatings often serve as the first line of calculators, a searchable directory of NACE certificadefense against corrosion. New tablet-friendly technology tion holders worldwide, career center access, NACE puboffering cloud-based jobsite documentation is changing the lications, an event calendar and member access to update
way coatings professionals do their work. Instead of manag- personal profiles. Through the new NACE International
ing stacks of paperwork, todays coatings professionals can Institute, members will see an increased focus on supportnow manage those same documents from an iPad or other ing the growth and quality of certification for the corrosion
device from the job site in real time. Also, coating manufac- control field, improving business conditions of the industry,
turers are developing products with lower volatile organic and promoting public safety, protecting the environment
compounds (VOCs) and higher solids to meet requirements and reducing the economic impact of corrosion.
in the U.S. (the Northeast and California primarily) and
there is a similar growing trend in Europe. NACE has also
NACEs CORROSION 2013 Conference will be held
seen rapidly increasing interest in fireproofing and hightemperature coatings education. In 2012, NACE hosted its March 17-21 in Orlando, Florida. The exhibition will feature
first Bring on the Heat conference which received so much 375 companies displaying the latest in corrosion control prodpositive feedback its led the organization to host three ucts and services. In addition, the cathodic protection (CP)
Bring on the Heat conferences this year in the U.S., India test field will return to the exhibit floor for the second year,
and the associations anniversary will be commemorated with
and Malaysia.
a display of antique corrosion instruments from as far back as
CW: What can attendees expect from the CORROSION the late 1800s.
The technical program, with more than 30 symposia, will
2013 Conference and Expo?
Chalker: As always, attendees can expect the most com- feature several new offerings, including corrosion mitigation
prehensive assembly of corrosion control education, in- of fire protection systems, corrosion issues related to water
formation, and professionals representing every aspect of systems and the environment and the relationship between
the industry. The conference will host technical symposia, coatings and CP.
An added attraction in the conference host city is a new
committee meetings, seminars and lectures, training opportunities, and networking opportunities where attendees can corrosion exhibit at the Orlando Science Centera collaboobtain invaluable information for their careers and share ration between the U.S. Department of Defense Corrosion
knowledge with their peers. The exhibition will host 375 Policy and Oversight Office and the University of Akron,
companies featuring the latest in corrosion control prod- with on-site support by NACE. The interactive exhibit will be
ucts and services. NACE International expects more than geared toward children to introduce them to the field of corro5,000 attendees from 70 countries to come to Orlando for sion, with activities that include inspecting fully built bridges
CORROSION 2013. This years conference and expo also to identify coating and corrosion damage.
For more information go to www.nace.org. CW
marks the organizations 70th anniversary so attendees can
February 2013
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FEATURE
The European
Coatings Show Preview
Preliminary figures for ECS 2013 point to further growth for this biennial event.
he European Coatings Show (ECS) plus Adhesives,

Sealants, Construction Chemicals is the leading exhibition for the international coating and paint industry and
is held every two years. This year the ECS will take place March
19-21 at the NrnbergMesse in Nrnberg, Germany.
According to show organizers, Vincentz Network, preliminary figures for ECS 2013 point to further growth of
this leading coatings show. Again the ECS will be exceeding all expectations, said Amanda Beyer, head of coatings events at Vincentz Network. Already now the record
breaking number of 2011 regarding the display area has
been topped.
More than 900 exhibitors (2011: 887) will present their
products on 32,000 square meters of display space. Some
27,000 visitors (2011: 26,000) are expected to visit the
three-day show.
Product Presentations
Exhibitors will be making short presentations about their
latest products. These events will afford an opportunity for
exhibitors to tell their audiences all they need to know about
the products performance and the underlying technology.
European Coatings Congress

The ECS will be accompanied by the European Coatings
Congress, which will be held March 17-19. The European
Coatings Congress will feature international experts who will
discuss the latest research in coatings technology. This year
the congress introduced a new time schedule, for the first time
starting on a Sunday afternoon. The Congress will offer 144
selected papers in 24 sessions, providing a comprehensive
overview of the latest research in coatings technology.
As in previous years, the congress will be organized in parallel sessions under the main themes of automotive, epoxy,
biobased, insulating, protective, waterborne, architectural,
anti-microbial and wood coatings. Further sessions will
be dedicated to printing inks, dispersants and surfactants,
measuring and testing, radiation curing, titanium dioxide
utilization, adhesives and sealants, construction chemicals,
functional materials, polyurethanes, nanotechnology and
weathering testing. The separate session, Science today
coatings tomorrow, will examine what advanced polymer

and science have in store for future coatings systems.
Eleven pre-congress tutorials will familiarize attendees with the basics of major coatings technologies. Experts
from both industry and academia will discuss the basic concepts and chemistries involved and introduce the latest research findings in their respective coatings area. Topics will
include marine coatings, epoxy coatings, film formation in
latex paints, sustainable technologies, adhesives and sealants,
functional coatings, polyurethanes, easy-to-clean coatings,
architectural coatings, corrosion fundamentals and flame retardants fundamentals. The congress will also feature poster
sessions and presentation of the European Coatings Award.
Keynote Speakers
The congress will commence with two keynote speakers.
Aditay Ranade of Lux Research, Inc., who will discuss ways
of assessing sustainability in the field of architectural coatings. According to Ranade, architectural coatings consume
significant amounts of energy, water and petrochemicals
during manufacture, and can negatively impact occupants
health and the environment by releasing harmful chemicals.
Sustainable coatings technologies reduce the impact of
paints and coatings on energy consumption, resource depletion, and the environment, but often get confused with greenwashed unsustainable alternatives. In this presentation,
Ranade will reveal a tool for assessing the true sustainability value of established and emerging coatings technologies,
and assess the sustainability value relative to the performance value to the end user.
Klemens Bartmann will discuss Sustainable and functional coatings challenges and opportunities in the
second keynote speech. According to Bartmann, coatings
in state-of-the-art applications have to meet manifold requirements. Not only must they provide protection for all
February 2013
The European Coatings Show Preview FEATURE
European Coatings Show

Opening hours
Tuesday and Wednesday
Thursday
9:00 am 6:00 pm
9:00 am 5:00 pm
Sunday, March 17
3:00 pm-6:30 pm
Pre-congress tutorials 1-11
Monday, March 18
8:30 am-9:45 am
Plenary Session: Welcome address,

Congress introduction, European Coatings
Award, Keynote presentations
kinds of different substrates, but they must

also satisfy the highest of expectations in regards to appearance. This will not satisfy the
professional users and consumers of the future,
though. Paints and coatings are set to become
smart and increasingly functionalized, evolving into high-tech surface coating materials
designed to meet extended demands defined
by global mega trends. Small carbon footprint,
emissions reduction, lightweight capability and
process consolidation all lead to sustainability,
but could well add to the complexity and cost.
This speech will discuss successful approaches
for dealing with the various requirements and
show how a global player in the coatings industry is turning challenges into opportunities.
The keynote speeches will be delivered on
Monday morning, March 18, before the first
congress sessions commence.
EC Award
The European Coatings Award for best congress presentation will be awarded during
the opening ceremony on March 18. The jury
will select the best congress presentation from
the papers submitted for the EC Congress.
The 2011 award was given to a team of scientists led by Marc Entenmann of Fraunhofer
Institute for Manufacturing Engineering and
Automation, Germany. CW
10:00 am 1:30 pm

Parallel sessions 1-6

Session 1: Automotive coatings
Session 2: Epoxy coatings
Session 3: Biobased coatings
Session 4: Insulating coatings
Session 5: Printing inks
Session 6: Dispersants and surfactants
1:30 pm 2:30 pm
Luncheon
2:30 pm 6:00 pm


Session 7: Science Today Coatings Tomorrow
Session 8: Measuring and testing
Session 9: Radiation curing
Session 10: Protective coatings
Session 12: Titanium dioxide utilization
6:00 pm 7:30 pm

Full poster session/

After-work reception
Tuesday, March 19
9:00 am 12:30 pm


Session 13: Adhesives and Sealants I
Session 14: Construction chemicals I
Session 15: Architectural coatings I
Session 16: Anti-microbial coatings I
Session 17: Functional materials
Session 18: Polyurethanes
12:30 pm 1:30 pm
Luncheon
1:30 pm 5:oo pm


Session 19: Adhesives and sealants II
Session 20: Construction chemicals II
Session 21: Architectural coatings II
Session 22: Nanotechnology
Session 23: Weathering testing
Session 24: Wood coatings
Coatings World | 37
FEATURE
Mixing Equipment
DIRECTORY
The following pages contain a directory of select mixing equipment suppliers and
their products. For more information on the products listed in this guide, contact the
companies directly.
ARDE Barinco Inc.
Carlstadt, NJ
201-784-9880 or 800-909-6070
Fax: 201-784-0483
abmix@ardeinc.com
www.abmixer.com
MXM50-AP Maximixer
Attributes/comments: A multi-shaft mixing system combining
scrapped surface agitation with a reversible high shear homogenizing mixer. The 50 liter vessel is fully jacketed for heating
and cooling with insulation and a sanitary stainless steel sheath.
Both mixers can be automatically lifted out of the mixing vessel
to allow movement of the vessel away from the mixing station.
A heating, cooling and air pressure system was supplied along
with temperature measurement in a complete control panel.
CB Mills
Gurnee, IL
847-662-4000
Fax: 847-662-4003
sales@cbmills.com
www.cbmills.com
DYNO-Mill, ECM-AP
Attributes/comments: New separation system of the DYNO-Mill
ECM-AP. New design of the
grinding chamber allows higher
throughput and production capacities, especially for highly viscous products. Increased wear
resistance of contract parts.
Ability to use beads with a size of
0.1 mm.
Charles Ross & Son Company

Hauppauge, NY
631-234-0500
Fax: 631-234-0691
sales@mixers.com
www.mixers.com
Model HSM-100CI-T Laboratory Mixer
Attributes/comments: The HSM-100LCI-T is a new multi-purpose laboratory mixer. Offered with interchangeable mixing attachments including batch and inline rotor/stator sets, disperser
blades and propellers, this bench-top machine is ideal for powder
wet-wout and dispersion, deagglomeration, particle size reduction,
solubilization,
emulsification and homogenization. Features
include: Type 316
stainless steel wetted
parts polished to 150grit finish, 1 HP drive,
115 volt, 50/60 Hz, single phase, 20 amp motor (optional voltage
available), variable speed controls and display for speed, percent
of load, batch timer and temperature, electronic push-button lift,
dust and fluid spray-resistant enclosure, easy to dissemble and
clean with simple hand tools, temperatures probe, vessel/beaker
clamp assembly, vacuum cover and mix vessel, data acquisition/
PC control and other features are available as options.
Conn and Company

Warren, PA
814-723-7980
Fax: 814-723-8502
rcfreeman@connblade.com
www.connblade.com
Conn Blade now available in UHMW Polyethylene
Attributes/comments: Most efficient and aggressive Poly Blade
available. Provides combination of pumping action for material turnover and shear/dispersion. Low shear without teeth also
available. Gives much longer life than typical metal blades. When
leading edges are worn blade can be be turned over to start like
February 2013
Mixing Equipment Directory FEATURE

HP AC motors that are quiet, energy efficient and variable speed
with high torque.
new. Also available in

polyurethane, nylon,
Teflon, polypropylene
and other materials.
Traditional stainless
Conn Blades readily
available.
Glen Mills Inc.

Clifton, NJ
973-777-0777
Fax: 973-777-0070
staff@glenmills.com
www.glenmills.com
EMI - Engineered Mills, Inc.

Grayslake, IL
847-548-0044
Fax: 847-548-0099
sales@EMImills.com
www.EMImills.com
Jar Mills Using Ceramic Jars

Attributes/comments: The new innovation of using high strength
and chemically resistant jars allows the old tried-and-true Jar
Mill to now handle more exotic materials. Jars made of ZrO/
yttria composition offer low wear for long life and less contamination of milled
products.
The ceramics low porosity makes cleaning
between runs easier.
Glen Mills Jar Mills
can handle a variety
of jar sizes, and the
mills can be single-tier or multi-tiered for
EMI Laboratory
Mixer/Disperser/Rotor Stator
Attributes/comments: EMI manufactures heavy duty lab/pilot mixers to
meet explosion proof and standard
requirements. The mixer/disperser
can be converted to a rotor/stator
head and batch bead mill making
them adaptable to the project requirements. Available with 0.5 to 3
EMImills
PILOT MILLS
For laboratory
scale up & small
batch production.
ENGINEERED MILLS & MIXERS

FOR WET MILLING, MIXING & DISPERSING.
LABORATORY & PRODUCTION
RESEARCH MILLS
Realistic laboratory
samples processed
with minimum
raw materials and
clean up.
PRODUCTION MILLS
Economically process
your dispersions.
Single pass or
recirculation milling.
Engineered Mills, Inc.
888 E. Belvidere Road - U214

Grayslake, Illinois 60030 USA
LABORATORY
DISPERSERS &
MIXERS
0.5 THRU 5 HP
Explosion Proof
available
Tel: 847-548-0044
Fax: 847-548-0099
E-mail: sales@EMImills.COM
WWW.EMImills.COM
Coatings World | 39
FEATURE Mixing Equipment Directory

more productivity in a confined space. Pictured are ceramic jars
with metal strengthening sections.
Ceramic Grinding Media for Jar Mills and Media Mills
Attributes/comments: Advanced ceramics, such as zirconium
oxide stabilized with yttria have application in the comminution of solids where contamination is a concern. Glen Mills
offer grinding media in ball and rod shapes from 30 microns up
to 25mm. The low wear of these parts allows for long mill and
media life and minimal contamination of the milled products.
The low porosity of the ceramics expedites cleaning and essentially eliminates cross contamination between batches.
Hero Products Group

Delta, British Columbia
604-523-2460
Fax: 604-522-8735
ayong@hero.ca
www.hero.ca
TruMix5 XHD
Attributes/comments: This extra heavy duty model provides
specialized mixing motion for 5-gallons of those heavy materials, such as stucco or block filler. Its tough build effortlessly
accommodates up to 80 lbs., contains life-time sealed bearings,
and operates maintenance free.

TruMix Ergo 5
Attributes/comments: This vortex 5-gallon paint mixer is the
first of its kind with an enhanced ergonomic design that minimizes operator strain, typically associated with the loading and
unloading of heavy 5-gallon pails. The Ergo5 will be available
in market the second quarter of 2013.
Morehouse Cowles
Chino, GA
800-625-4819
Fax: 909-627-7366
rockyc@morehousecowles.com
www.morehousecowles.com
Variable Speed Dissolvers
Attributes/comments: Morehouse Cowles in-stock selection of
genuine models from 1 to 250 HP are the standard of the industry. They are equipped with mechanical variable or invester
variable speed and a hydraulic lift for multiple tank operation.
Zinger Horizontal Media Mill
Attributes/comments: The unique, patented rotor and chamber
design aggressively accelerates media through the slurry and
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February 2013
Mixing Equipment Directory FEATURE

has proven to reduce particle size in significantly less time than the conventional
disc mill design.
Netzsch Premier
Technologies, LLC
Exton, PA
800-676-6455/484-879-2020
Fax: 610-280-1299
info.npt@netzsch.com
www.netzsch-grinding.com/coatings
70-135 PSI and shakes containers up to

11 in height.
Model 5000 Plwwatform Shaker
Attributes/comments: Designed for medium traffic retail outlets, it is ideal for
mixing all types of architectural paints
and primers. It accepts pints to five-gallon
containers, including cans, and features
Netzsch Omega Economic Dispersionizer

Attributes/comments:
The
Omega
Economic Dispersionizer offering efficient dispersion of particles, creating
small particle sizes using significantly
reduced heat generation while the dispersion process offers a higher degree of
efficiency and shorter processing time.
an easy-to-use
digital timer.
And its rubber-cushioned
bearings absorb vibration
and
extend
the product
life cycle. CW
MIXING - BLENDING - DISPERSION
H
E
**** NOW AVAILABLE OF U.H.M.W. POLYETHYLENE ****

Patented
The Netzsch Condux CGS-10

Attributes/comments:
The
Netzsch
Condux CGS-10 for contamination free
dry grinding of material of any hardness.
Now available in Netzschs Exton, PA lab.
Red Devil Equipment

Company
Plymouth, MN
763-533-2969
Fax: 763-533-0015
info@reddevilequipment.com
www.reddevilequipment.com
Air Devil Pneumatic Shaker
Attributes/comments: By incorporating a heavy duty air cylinder and sealed
ball bearings, this pneumatic shaker is
designed to eliminate the friction and
wear commonly associated with competing models. It requires airflow of
Anti-Static
Natural
Most efficient and aggressive Poly Blade available.
Low shear without teeth also available.
*
*
*
*
*
Provides combination of pumping action for material turnover and

shear/dispersion.
Gives much longer life than typical metal blades.
When leading edges are worn blade can be turned over to start like new.
Also available of polyurethane, nylon, teflon, polypropylene and other
materials.
Traditional stainless Conn Blades readily available.
Call or e-mail: info@connblade.com for pricing and availability
CONN
Since 1948
AND
CO., L.L.C.
www.connblade.com
11 SOUTH MARION STREET

FAX (814) 723-8502
Stirrers Or Complete Units For:

PAINTS
URETHANE FOAMS
ADHESIVES
SLURRIES
INKS
GROUTS
CEMENTS
ETC. . . .
WARREN, PENNA. 16365
PHONE 814/723-7980
s r
TM
Coatings World | 41
Industry News
Wacker Expands Technical Center in Dubai
Wacker has expanded the service portfolio

at its technical center in Dubai. The center
of excellence located at the Dubai Silicon
Oasis (DSO) technology park now also
includes a dedicated laboratory for interior and exterior paints and coatings
applications. The new lab comprises applications technology and test equipment for
polymer dispersions needed as binders for
interior architectural paints. A further focus is on silicone additives and binders for
interior and exterior paints and coatings.
The expansion not only enables Wacker
to help its local customers develop new
and tailor-made products for the strongly
growing market for high-quality coatings.
It also encourages the exchange of knowhow and promotes internationally recognized quality standards in the region.
Dow Coating Materials

Expands Dispersant
Production
Dow Coating Materials, a global business
unit of The Dow Chemical Company, has
announced plans to expand production of
its dispersants product line in response to
rapidly increasing demand from customers
across the globe. Additional production of
Tamol and Orotan high-performance hydrophobically modified copolymer dispersants from Dow is slated to begin in Q1
2013. The additional Tamol dispersant
will be produced for architectural and
Industrial coatings manufacturers; hygiene
and medical applications and personal
and home care products.
Huntsmans Altiris pigment

wins IChemE award
Huntsmans Pigments division has won
an industry award for its new Altiris infrared reflecting pigment. The Institution
of Chemical Engineers (IChemE) award
for innovative product of the year was
presented to Rob Portsmouth, business development director, at IChemE
2012 Awards dinner in Manchester, UK.
This is a fantastic achievement, said
Portsmouth. It is international industry

recognition of the value of our innovation
and of the engagement and commitment
of everyone involved in the development
and manufacture of Altiris pigment.
Chemical engineers are working all
over the world on innovative projects and
finding solutions to some of the biggest
challenges facing society today a growing demand for secure and sustainable
energy, access to clean and plentiful water
supplies, food and nutrition and societal
health and wellbeing, said IChemE CEO
David Brown. The IChemE Awards give
us a platform to recognize some of the
best work taking place all over the world
throughout the chemical and process engineering community.
BASF Opens PU System

House in China
BASF has opened a new polyurethane
system house in Tianj, China, which will
further expand its global service and production network. The new facility will
deliver customized polyurethane solutions to its customers, supported by local
production, in-house sales, and technical
service and development teams.
As BASFs first investment in Tianjin,
this site is also the companys eleventh
polyurethane system house in Asia Pacific
and the third in Mainland China. It will
join a comprehensive worldwide network,
which currently includes 38 system houses.
The new system house develops and
manufactures polyurethane systems for
a wide range of industries. The new facility occupies 3.4 hectares of land in
the Tianjin Economic Technological
Development Area. Along with the current system houses in Shanghai and
Nansha, as well as a planned system
house in Chongqing, BASF reports that is
well positioned to lead the polyurethane
market. The system houses are also supported by BASFs production sites for basic materials in Caojing, Shanghai and the
upcoming facility in Chongqing.
BASF Sells Capcure

Business,to Gabriel
Performance Products
BASF and Gabriel Performance Products,
LLC, a U.S.-based specialty chemical
company, signed a contract to transfer
the BASF Capcure business to Gabriel
Performance Products.
Capcure mercaptan-based curatives
are used in epoxy curing applications
that require rapid room temperature
cure. The Capcure product line acquisition strengthens Gabriels position in the
epoxy curing market.
The transaction allows BASF to further optimize its product portfolio after
the acquisition of Cognis in 2010, said
Detlef Ruff, vice president global strategy,
new business and product development
dispersions and pigments of BASF.
Heraeus Noblelight
Acquires Fusion UV
Business Group
Heraeus Noblelight, business group of the
German based precious metal and technology group Heraeus, is acquiring the
Fusion UV business group, headquartered
in Gaithersburg, Maryland, from British
manufacturer Spectris. The acquisition is
subject to customary regulatory approvals.
Heraeus Noblelight is a leader in the
production of specialty light sources and
systems. The globally active Fusion US
business group is a specialist in microwave based UV curing applications.
Ashland
Receives
2012
Best Service Award from
AkzoNobel
Ashland Specialty Ingredients recently
received the 2012 Best Service Award
from AkzoNobel. The award recognized
Ashlands outstanding achievements as
a top global supplier in delivering highquality coating additives solutions while
fulfilling application requirements.
The Best Service honor is awarded
annually to suppliers in recognition of
February 2013
Vencorex to Showcase New

JV Capabilities
Vencorex, a newly formed joint venture between PTT Global Chemical and
the Perstorp Group, will be displaying
its offerings at the upcoming European
Coatings Show. The company is the
owner of key technologies and a major
producer of aliphatic isocyanates (HDI,
IPDI, Tolonate and Easaqua) and aromatic isocyanate (Scuranate TDI) used in
polyurethane coatings, adhesives, elastomers and inks.
PPG
Commences
SplitOff Exchange Offer for
Commodity
Chemicals
Business
PPG Industries has commenced its exchange offer related to the split-off
transaction of its commodity chemicals
business. The split-off transaction is
in connection with the separation and
merger of Eagle Spinco Inc., a whollyowned subsidiary of PPG that will own
substantially all of the assets and liabilities of PPGs commodity chemicals business, with a subsidiary of Georgia Gulf
Corporation. As previously announced,
PPG entered into definitive agreements as
of July 18, 2012, to separate and merge
its commodity chemicals business with
Georgia Gulf.
Key elements of the exchange offer:
PPG shareholders have the option to
exchange all, some or none of their shares
Industry News
world class performance in the areas

of product quality, technical service and
supply reliability. Ashland is among the
top seven winners this year.
Were proud to receive AkzoNobels
highest award for suppliers, as it drives
us to continue contributing toward
their growth and success, said William
Zhao, sales director, Ashland Specialty
Ingredients China. Our effective collaboration makes it possible to bring innovative products and solutions more rapidly
to the global market.
of PPG common stock for shares

of Eagle Spinco common stock,
subject to proration as described
below. Shares of Eagle Spinco
common stock will convert automatically
into the right to receive shares of Georgia
Gulf common stock at the closing of the
merger of a Georgia Gulf subsidiary with
and into Eagle Spinco, which is expected
to occur promptly after completion of the
exchange offer.
Tendering PPG shareholders are expected to receive approximately $1.11
of Georgia Gulf common stock for every
$1.00 of PPG common stock tendered,
subject to the upper limit described below.
PPG will determine the prices at which
shares of PPG common stock and shares
of Eagle Spinco common stock will be
exchanged by reference to the simple
arithmetic average of the daily volumeweighted average prices of PPG common
stock and Georgia Gulf common stock,
respectively, on the New York Stock
Exchange on each of the last three trading
An unique opportunity to be in touch

with over 500 coatings manufacturers
from Brazil and Latin America.
September 16 - 18 | 2013
Contact ABRAFATI for Booth Sales
Transamerica Expo Center | So Paulo - Brazil
Organization
ABRAFATI Brazilian Coatings Manufacturers Association
Av. Dr. Cardoso de Mello, 1340 cj. 131 04548-004
So Paulo Brazil
Phones: 55 11 4083-0502 - 55 11 4083-0505
marketing@abrafati.com.br
Call for Papers deadline February 28, 2013

To register visit www.abrafati2013.com.br
www.abrafati2013.com.br
Coatings World | 43
Industry News
days of the exchange offer.
BASF Opens
Dispersions Plant in
Huizhou
BASF inaugurated its new dispersions plant in Daya Bay Petrochemical
Industrial Park in Huizhou, China. The
new plant will produce styrene butadiene

(XSB) dispersions and styrene acrylic (SA)
dispersions. XSB dispersions are mainly
used as coating binders for paper, while
SA dispersions are used in paint and coatings, printing and packaging, construction materials and adhesives.
The new plant in Huizhou, together
with BASFs existing eight dispersions

plants located in China, Indonesia, India,
Japan and Australia will expand BASFs
regional manufacturing footprint and dispersions capacity. It will meet the growing demands of key customers who serve
Asias fast growing consumer markets, according to the company. CW
Coatings, Ink Industries Mourn Charles Hoover III

By David Savastano
Ink World Editor
harles E. (Chuck) Hoover III, president

of Hoover Color, passed away at his
home in Blacksburg, VA, on Jan. 17,
2013, just shy of his 78th birthday.
Chuck, as he was known to friends and
family, was born in Flushing, NY to the late
Charles E. Hoover Jr. and Jessie Heerlein
Hoover, and grew up in Maplewood, NJ. It
Hoover
was there that he met and married his wife,
Diane Schueler Hoover. A graduate of Albright College, Reading, PA, he was a co-captain of the Albright Lions football team.
After college, he joined the New Jersey National Guard, earning
the rank of second lieutenant.
Chuck joined the family company, Hoover Color, in 1954 and
became president in 1960. He held this post until his death. Mr.
and Mrs. Hoover moved to Short Hills, NJ in 1961, where they
raised their three children. They moved to Blacksburg in 1989.
His son, Charles E. (Chuck) Hoover V, recalled that his father
always told him that Business is the friends you make. When
people first heard this expression from my father, they sometimes were taken aback because it sounded a little manipulative.
But once you knew my father, the clearer the meaning was. The
expression has many meaning to us at Hoover Color.
His son went on to explain, In this day and age, if your
products are not of acceptable quality, you are not offering your
products at a competitive price or if you are not providing acceptable service, your products will not even be considered. So
if you and your competitor are selling similar products at similar prices, who does the customer buy from? He buys from the
friend he has learned to trust.
My father also used the expression to define his feeling
about work. A truly successful person is one who has incorporated work into his life. If the people you work with are your friends
and you get satisfaction from the work itself, you will be happy in
life,his son added about his dad.
Mr. Hoover had a keen sense of business, and was able to
revamp the family business as times changed.
From a business point of view, his biggest accomplishment
was being able to transform Hoover Color as market demands
changed, Charles Hoover Vsaid. When he joined the business

in 1954, there was no colorant business. My great-grandfather
had been in the paint business and had built Hoover Color as a
custom pigment blender, making the exact color people needed.
As the colorant business evolved in the 1960s and 1970s,
the need for custom pigment blends shrank,he added. In his
1970 acquisition of the facility in Virginia, my father transformed
Hoover Color from a pigment blending company to being a
primary manufacturer. He was also very good at getting people
to reach a consensus, and helped the pigment industry work
together during his tenure as president of the Color Pigment
Manufacturers Association (CPMA).
When not at work Chuck enjoyed traveling, football and puttering around when not at work. He was an avid skier and loved
to ski at their homes in Vermont and Colorado with his family
and friends; his family noted that Mr. Hoover departed this world
as the first big snowstorm of the year blanketed Blacksburg.
Daniel Canavan Sr., president and CEO for D. B. Becker Co.,
Inc., knew Mr. Hoover for nearly 25 years, and said he was both a
leader and a gentleman.
Chuck was a gentlemen in the truest sense of the word, and
I doubt if there are many men in our chemical industry who possess his depth and knowledge and his high regard for others,
Mr. Canavan said. Chuck Hoover was a leader in the development of inorganic pigments for usage in paints, inks, coatings,
sealants, plastics, construction-concrete, artist paints and colors.
Chuck was genuine, Mr. Canavan added. There was nothing artificial because it came from the heart. Chuck will be greatly missed, as the industry has lost a a man of great leadership
and conviction to our industry.
Charles Hoover V said that he has received numerous condolence notes over the passing of his father, as he touched so
many lives.
In many of the condolence notes that Ive received from
my fathers business friends, I heard one of my fathers expressions over and over again: Hoover Dumb Luck, his son noted.
As one friend said, this wasnt dumb at all. What it really was a
combination of preparation meeting opportunity, along with a
philosophy that everything comes with patience. My father felt
that luck sometimes needed to be nudged in the right direction,
but if you were prepared and patience, things had a way of falling into place.
February 2013
Ross has introduced the new Model

CDA-30C Portable Dual Shaft Mixer
with a working capacity of 10 to 30 gallons. An air/oil hydraulic lift raises and
lowers the agitators, a 3HP Two-Wing
Anchor and a 5HP high speed disperser.
Because each agitator is independently
controlled, the system is extremely versatile in terms of fine-tuning shear levels
and flow patterns over a wide viscosity range. Typical applications include
pastes, gels, suspensions, slurries and
other viscous dispersions.
The vacuum-rated mix can is jacketed for heating and cooling purposes. To ensure superior heat transfer,
hinged Teflon scrapers are attached to
the wings of the anchor agitator for
wiping the sidewalls and cone-shaped
vessel bottom. A Type J thermoprobe
installed on the mixer cover extends to
the center of the batch for highly accurate temperature monitoring.
Temperature, speeds, vacuum level
and other readouts are located in the
NEMA 4X Purged Operator Control
Panel. The CDA-30C is mounted on a
stainless steel support frame with locking casters designed for complete portability and stability when in use.
Troy Introduces Troysol

382 Wetting Additive for
Surface Tension Reduction
Troy Corporation recently introduced Troysol 382, a multifunctional,
silicone-free wetting additive that
promotes strong dynamic surface tension reduction in aqueous systems,
resulting in excellent wetting and application characteristics, according to

the company.
The use of Troysol 382 also promotes
foam reduction and the elimination of
surface defects, such as cratering, crawling and fisheyes. Representing a direct
response to the needs of industry, the new
performance wetting additive offers manufacturers of coatings, inks and adhesives
the ability to improve high speed application properties and gives them the flexibility to incorporate the product at any
stage of the production process.
Union Process Builds

SD-50 Attritor for Ceramic
Industry
Union Process, Inc. has manufactured
a dry grinding SD-50 Attritor for a customer in the advanced ceramics industry. The SD-50 dry grinding Attritor
was designed with a special two-piece
cover with brush seal for dust control.
The Attritor was fabricated with custom cover connections, which allow
the mill to easily interface with the customers dry material conveying system,
according to the firm.
The SD-50 Attritor features a 304 SS
grinding tank which is jacketed for cooling to aid in temperature control during the dry milling process. The mill is
powered by an explosion-proof 50 HP
high-starting torque motor. The system
includes a dual meter station that displays RPM and amperage all mounted
on the Attritor in a NEMA 7/9 enclosure.
The Attritor is also mounted on a custom
designed frame riser, which allows the
processed material to be discharged into
containers for final packaging.
MCLLC Unveils EcoCare

ASA, Bio-based Dispersing
Agent for Paints
Manufacturers
Chemicals
LLC
(MCLLC) has developed a new dispersing agent / anti-settling aid that
Suppliers Corner
New Ross Model CDA-30C dual-shaft mixer
can be used in water-based formulations of paint and other dispersions.

The new product, EcoCare ASA, is
based entirely on vegetable based materials. ASA is an effectives grinding
aid and dispersant. ASA also acts as an
anti-settling compound that facilitates
improved remixing. This unique chemistry suppresses foam and will eliminate the need for additional antifoams
in some formulations, according to the
company. It also acts as a surfactant to
facilitate spread and penetration onto
dry surfaces.
EcoCare ASA is non-VOC. EcoCare
ASA is the most recent addition to the
EcoCare family of products developed
from plant and vegetable material
streams. MCLLC has developed proprietary methods to make chemicals from
vegetables and animal byproducts.
Imerys Launches
ImExtend14CCL Ultra-fine
Calcium Carbonate for
Powder Coatings
Imerys
Minerals
has
launched
ImExtend 14CCL, a new ultra-fine
calcium carbonate developed for the
powder coatings market. ImExtend
14CCL is an addition to the ImExtend
brand family. This new product has
been developed for formulators and
manufacturers of powder coatings
for household appliances. It enables
potential savings of titanium dioxide
(TiO2) with no negative effect on other
properties such flow rate and hardness,
according to the company.
A study conducted by the Powder
Coating Research Group (PCR), demonstrated that ImExtend 14CCL has
shown good results as a titanium dioxide extender. The research found that a
substitution of up to 20 percent in the
volume of TiO2 with ImExtend 14CCL
was possible without loss of opacity
and it had minimal impact on other
performances. CW
Coatings World | 45
People
PPG Names Stutelberg VP,

Automotive OEM Coatings, Americas
PPG Industries has announced

that
James
Stutelberg has joined the
company as vice president,
automotive OEM coatings, Americas, reporting
Stutelberg
to Cynthia A. Niekamp,
PPG senior vice president, automotive
OEM coatings. He is based at the Troy,
Michigan, global headquarters of PPGs
automotive OEM coatings business.
Stutelberg joins PPG from Dow
Corning, where he was most recently vice
president, global marketing and sales, with
the companys Hemlock Semiconductor
joint venture. He started there as a sales
professional in 1996 and was promoted
to a marketing and channel management
position. Stutelberg later became Americasarea commercial manager with responsibility for North and South America, gaining
significant experience in Latin America.
In 2004, he was promoted to Asia commercial manager, industrial lubricants and
adhesives, and relocated to Shanghai to
direct commercial activities for the business. Stutelberg ultimately gained oversight
for all aspects of the business in the region,
and he moved into specialty chemicals as
new business program manager in 2006. In
2007 he became the Asia business director
with complete profit-and-loss oversight for
the region, and in 2009 Stutelberg returned
to the U.S. to accept his most recent role.
Prior to his tenure with Dow Corning, he
was a sales professional with Ashland Inc.
for two years.
International Paint Names

Management Team For U.S.
Protective Coatings Centers
Following the recent launch of
International Paint branded Protective
Coatings Centers throughout the U.S.
and Canada, International Paint LLC
has named the management team responsible for overseeing U.S. operations. Gary
Ferguson has been named vice president
distributor sales and store operations,
and Nick Butler has been named manager, store operations.

Ferguson is responsible for managing all U.S. Protective Coatings Centers
operations including all distributor sales
initiatives. He is an AkzoNobel veteran
of more than 28 years, having most recently served in the Decorative Paints
North America division as regional
manager, sales and operations for the
Northeast region.
Butler will lead the Protective Coatings
Centers team in delivering customer
service excellence, training and development, procedural compliance, and strict
adherence to HSE&S standards. He has
served the AkzoNobel Decorative Paints
North America division for more than 23
years, holding a number of field management positions in the U.S. with specific
focus in the operational management of
company-owned stores.
Trerotola Joins D.B. Becker

The D.B. Becker Co., Inc. has hired Guy
Trerotola, who will resume a role for
business development with the company
focusing on the Lawter Chemical product
lines, along with having account responsibility throughout the D.B. Becker Co.,
Inc.s Eastern Seaboard territory.
Trerotola was formerly the Hexion
IAR commercial manager, and later, senior account manager for the newly acquired Lawter Chemical, subsidiary of
Harima Corp. In his new role, he brings
in-depth knowledge and understanding
of the inks and coatings marketplaces,
along with manufacturing, site management and raw material supply-chain
from his time owning and running Walsh
Manufacturing Co.
Altana Reorganizes
Management Team
Altana AG has made changes in the top
positions of its four divisions. The presidents of the companys divisions, BYK,
Eckart, Elanta and Actega, will each
take over responsibility for another division of Altana.

With these changes, Roland Peter,
up until now president Division BYK
Additives & Instruments, will take over
the management of Actega Coatings and
Sealants from Guido Forstbach, who will
now head Elantas Electrical Insulation.
The latter divisions previous president,
Wolfgang Schtt will now assume the
management of Eckart Effect Pigments,
whose former president, Christoph
Schlnken, will take over the management of BYK.
CEPE Names New Technical

Director
CEPE, the European Council of Paint,
Printing Ink and Artists Colours industry,
announced that effective Feb. 20, 2013,
Didier Leroy will become the new technical director. He succeeds Jacques Warnon,
who will retire from CEPE. Before joining CEPE, Leroy worked for several
companies in the field of pesticides. For
the last ten years, he has been with Troy
Chemicals, where he held the position of
regulatory affairs manager and dealt with
dossiers on REACH, biocides and CLP.
He also actively participated in CEFICs
committee for biocide manufacturers.
Oxford Advanced Surfaces

Adds to Advisory Board
Oxford Advanced Surfaces Group, a
technology developer targeting a number
of global markets including consumer
and industrial displays, solar panels and
adhesion markets, has made an addition
to its Technical Advisory Board. Steven
Abbott has joined Mark Moloney on the
OAS Technical Advisory Board. He brings
with him a wealth of industrial, scientific
and commercial knowledge from both research posts and a long commercial career
at ICI and MacDermid Autotype. He is a
Fellow of the Royal Society of Chemistry
and an independent consultant to global
tier 1 industrial partners. CW
February 2013
Meetings
Middle East Coatings Show in Cairo

February 26 - 28
Middle East Coatings Show
Cairo International Convention and
Exhbition Center, Cairo, Egypt
Quartz Business Media, Chris Hamilton
+(44)1737 85 5109
www.coatings-group.com
chrishamilton@quartzltd.com
February 26 - 27
uv.eb West 2013
Corrosion 2013
Orlando, FL, United States
NACE
281-228-6200
www.nace.org
firstservice@nace.org
March 19-21
European Coatings Show
Redondo Beach, CA, United States

RadTech
240-497-1242
www.uvebwest.com
Nuremberg, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings-show.com
amanda.beyer@vincentz.net
February 28
British Coatings Federation
March 25 -March 29
Basic Composition of Coatings
SafeHouse Seminar
De Vere Wychwood Park, Crewe, UK
British Coaitngs Federation, Tracy Jagger
01372 365989
Missouri S&T Coatings Institute, Rolla,

MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
coatinsg@mst.edu
March 3-6
PDCA 2013 Painting and Decorating
Expo
St. Louis, MO, United States
Painting and Decorating Contractors of
America
800-332-PDCA (7322)
www.pdca.org
March 6-8
Spray Finishing Technology Workshop
Owens Community College
Toledo, OH, United States
Jamie Wineland
800-466-9367 x7320
March 12 - 13
PRA Training Program: Professional
Paint Formulation
Hampton, U.K.
PRA, Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
March 17 - 21, 2013
April 10 - 11
PRA Training Program: Color
Measurement and Color Control
Hampton, U.K.
+44 (0)20 8487 0815
www.pra-world.com
April 21 - 24
SSCT 2013 Annual Technical
Conference
Hyatt Regency Hotel, Sarasota, FL,
United States
Southern Society for CoatingsTechnology
601-310-7687
www.ssct.org
April 22 - 25
PRA Training Program: Paint
Technology
Hampton, U.K.
+44 (0)20 8487 0815
www.pra-world.com
April 29 - May 2
The Eastern Coatings Show (ECS)
Atlantic City, NJ, United States
Ann Fody, executive director, MNYCA
732-291-0168
www.mnyca.org, www.psct.org
www.nesct.org
fodyassociates@gmail.com
davewhite@heubachcolor.com
May 2-4
INACOATING 2013
The Indonesia International Coating,
Paint and Technology Exhibition 2013
JIExpo Kemayoran, Jakarta, Indonesia
PT. Global Expo Management (GEM
Indonesia), Donna Fransisca
+62 - 21 - 5435 8118
May 6 - 10
Introduction to Paint Formulation
Missouri S&T Coatings Institute,
Rolla, MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26#mst.edu
coatings@mst.edu
June 11 - 13
PRA Traning Program: Print and Ink
Technology
Hampton, U.K.
+44 (0)20 8487 0815
www.pra-world.com
July 17 - 19
Introduction to Coatings Composition
and Specifications
Missouri S7T Coatings Institute, Rolla,
MO United States
Catherine Hancock
573-341-4419
coatings.mst.edu; cemv26@mst.edu CW
Coatings World | 47
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48 | Coatings World
February 2013
Classifieds
Products & Services
Advertising Index
Company Name
Page
Phone
Website
ANAFAPY Latin American Coatings Show 2013 ..15 ................................................................................................................................www.lacs2013.com

ABRAFATI 2013...............................................43 ...........................................55 11 4083-0502 .............................................www.abrafati2013.com.br
BASF Corporation.............................................29..............................................800-231-7868 ..................................................................www.basf.com
Blairgowrie Associates, LLC..............................17..............................................602-539-2683 .......................................www.blairgowrieassociates.com
Burgess Pigment Company................................35..............................................478-552-2544 ................................................www.burgesspigment.com
BYK USA Inc. ...............................................Cover 2..........................................203-265-2086 ...................................................................www.byk.com
Chemark Consulting .........................................40..............................................910-692-2492.............................................www.chemarkconsulting.net
Clariant International Ltd ..................................9 ...................................................................................................................................www.clariant.com
Conn & Company ............................................41..............................................814-723-7980.........................................................www.connblade.com
Engineered Mills, Inc.........................................39..............................................847-548-0044 ..........................................................www.EMImills.com
Evonik Industries................................................4...............................................800-367-4857 ..............................................................www.evonik.com
Evonik Industries...............................................27..............................................732-981-5346......................................................................www.tego.us
Hoover Color Corp.......................................Cover 4..........................................540-980-7233 ......................................................www.hoovercolor.com
Mack Brooks Exhibitions..................................13..............................................781-791-5011 ...........................................................www.ice-x-use.com
Micro Powders Inc. ............................................7...............................................914-793-4058 ..................................................www.micropowders.com
Phoseon Technology..........................................31..............................................503-439-6446............................................................www.phoseon.com
Ross, Charles & Son ..........................................3 ..............................................800-243-ROSS..............................................................www.mixers.com
Sensient Industrial Colors..................................11..............................................800-325-8110..............................................www.sensientindustrial.com
Technology Litigators........................................40..............................................512-472-8282..........................................www.technologylitigators.com
February 2013
Coatings World | 49
Final Coat
PPG Auto Refinish Announces 2013 Tour

Schedule for Show Truck
PPG Industries automotive refinish business has announced

the 2013 tour schedule of its eye-catching show truck. The
custom-painted, 75-foot-long 2007 Coronado Freightliner
tractor-trailer rig sporting flames, colorful graphics, dazzling effects and paint schemes achieved with PPG products
will make 20 appearances in 18 states from March through
October. Stops include major car, truck and hot rod shows
sponsored by the Goodguys Rod & Custom Association, the
National Street Rod Association and other car and truck
enthusiast groups.
Created by PPG master painter Paul Stoll and a team
of custom painters from California-based Kelly & Son the
Crazy Painters, the truck wears PPG products including
DELFLEET Evolution F3995 Epoxy Primer, FBC Basecoat,
FBC500 Blending Clear and F3921 Clearcoat.
The schedule includes the following dates:

Oklahoma City, OK 4/12-14 30th Southwest Street Rod Nationals
Knoxville, TN 5/3-5 39th Street Rod Nationals South
Nashville, TN 5/17-19 8th Nashville Nationals
York, PA 5/31-6/2 40th Street Rod Nationals East
Loveland, CO 6/7-9 16th Colorado Nationals
St. Paul, MN 6/21-23 Back to the 50s
Vancouver, WA 6/28-30 1st Northwest Nationals
Des Moines, IA 7/5-7 22nd Heartland Nationals
Columbus, OH 7/12-14 16th PPG Nationals
Syracuse, NY 7/19-21 Syracuse Nationals
Louisville, KY 8/1-4 44th Street Rod Nationals
Detroit, MI 8/17 Woodward Dream Cruise
Englishtown, NJ 9/14 U.S. Diesel Truckin Nationals
Indianapolis, IN 9/20-22 3rd Speedway Nationals
Fort Worth, TX, 10/4-6 21st Lone Star Nationals
Biloxi, MS 10/10-12 Cruisin the Coast
Charlotte, NC 10/25-27 20th Southeastern Nationals CW
The custom-painted, 75-foot-long 2007 Coronado Freightliner tractor-trailer rig sporting flames, colorful graphics, dazzling effects and paint schemes achieved
with PPG products will make 20 appearances in 18 states from March through October.
February 2013

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You may never

have to mill your

Contact Ross today to

The PreMax with a Delta generator

*Patent No. 6,000,840

Scan to learn more.

For every surface problem we have a solution

February 2013 Vol. 18, No. 2 Table of Contents

Cover image courtesy of Thompsons Water Seal.

The Wood Coatings Market

Exclusive Interview: NACEs Executive Director Bob Chalker

Busy Conference Season

s we are wrapping up this issue, the Coatings World staff is also

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Is your formulation becoming a dinosaur?

Give your prehistoric

For information and samples visit: www.micropowders.com

MICRO POWDERS, INC.

580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058

Inaugural Eastern Coatings Show

Hosted by three organizations, the

Newest Sun Chemical

8 | Coatings World www.coatingsworld.com

PPG Promotes Industry Innovations at 2013

PPG Industries is bringing innovation to

PPG is a leading global automotive

the problem with rust. We are pleased to

NrnbergMesse and Vincentz Network Invest in PAINTINDIA Trade Fair

This contract will lay the

10 | Coatings World www.coatingsworld.com

manager, silica products. Each

Chemark Consulting Group,

the complete contents to this world study

BASF and Nissan Announce

12 | Coatings World www.coatingsworld.com

Spencer Coatings Acquires

ABB Starts-Up New

APRIL 9 - 11, 2013

Americas Leading Exhibition

PPG Patents Decorative Coating

Bostik Patents High-Styrene

having a styrene content of 38%-50% by

Functional Surface Coating

BASF Patents Electrocoat

14 | Coatings World www.coatingsworld.com

thereof and an electrodepositable binder,

DuPont Patents High Solids

IRl Releases Profile of

IRL has released the first edition of A

U.S. Demand for Solvents

significantly outpace that for conventional

Frost and Sullivan Reports

16 | Coatings World www.coatingsworld.com

the quality of existing infrastructure.

February 2013 www.coatingsworld.com

by Transparency Market Research Global

in Fluoropolymers, a new study

PPG Launches ALK28-901 Topcoat

The commercial coatings group of

Diamond Vogel Offers

uniform, low-gloss finish. They are

Master Bond Unveils EP621, Two Part Epoxy

Vermont Natural Coatings