AOL - Wikipedia, The Free Encyclopedia

4/8/2014
AOL - Wikipedia, the free encyclopedia
AOL
Coordinates: 40.7308N 73.9914W
From Wikipedia, the free encyclopedia
AOL Inc. (previously known as America

Online, written as AOL and styled as
"Aol." but commonly pronounced as an
initialism) is an American multinational
mass media corporation based in New
York City that develops, grows, and
invests in brands and web sites.[4] The
company's business spans digital
distribution of content, products, and
services, which it offers to consumers,
publishers, and advertisers.
Founded in 1985 as Quantum Computer
Services, an online services company by
Jim Kimsey from the remnants of Control
Video Corporation, AOL has franchised
its services to companies in several nations
around the world or to set up international
versions of its services.[5] AOL is
headquartered at 770 Broadway in New
York[6][7] but has many offices in cities
throughout North America. Its global
offices include Bangalore, India; Dreieich,
Germany; Dublin, Ireland; London, United
Kingdom; and Tel Aviv, Israel. As of
October 2012, it serves 2.9 million paid
and free domestic (US) subscribers.[8]
AOL Inc.
Type
Public
Traded as
NYSE: AOL
(http://www.nyse.com/about/listed/quickquote.html?
ticker=aol)
Industry
Media
Founded
1983 as Control Video Corporation

1991 as America Online, Vienna, Virginia (Tysons
Corner), U.S. [1]
2006 as AOL
2009 as Aol. [2]
Headquarters 770 Broadway

New York City, New York, U.S.
Area served Worldwide
Key people
Tim Armstrong
(Chairman and CEO)
Services
Online services
Revenue
$2.19 billion (FY 2012)[3]
Operating
income
$1.201 billion (FY 2012)[3]
AOL is best known for its online software

$1.048 billion (FY 2012)[3]
Net income
suite, also called AOL, that allowed
customers to access the world's largest
$2.797 billion (FY 2012)[3]
Total assets
"walled garden" online community and
$2.137 billion (FY 2012)[3]
Total equity
eventually reach out to the Internet as a
5,600 (Dec 31, 2012)[3]
whole. At its peak, AOL's membership
Employees
was over 30 million members
corp.aol.com (http://corp.aol.com)
Website
worldwide,[9] most of whom accessed the
www.aol.com (http://www.aol.com/)
AOL service through the AOL software
blog.aol.com (http://blog.aol.com/)
suite. AOL was ranked fourth (behind the
Web, email, and graphic user interfaces) in
a 2007 USA Today retrospective on the 25 events that shaped the first 25 years of the Internet[10] and was
named to the ".com 25" by a panel of Silicon Valley influencers on the occasion of the same anniversary.[11]
In 2000, AOL purchased Time Warner, the deal structured as a merger under the name AOL Time Warner.[12]
The merger was not fruitful and on May 28, 2009, Time Warner announced that it would spin off AOL into a
separate public company. The spinoff occurred on December 9, 2009,[13] ending the eight-year relationship
between the two companies.[14]
http://en.wikipedia.org/wiki/AOL
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Since then, AOL has begun to substantially change its business model reinventing itself as a brand company
under the guidance of CEO Tim Armstrong, creating and acquiring a range of content properties. Major
acquisitions include the purchase of technology news blog TechCrunch in September 2010,[15] and on February
7, 2011, the purchase of The Huffington Post.[16] Other AOL brands include Moviefone, Engadget, Stylelist,
MapQuest and Cambio.[17]
Contents
1 History
2 Products and services
3 Corporate social responsibility
4 Criticism
5 Company purchases
6 Notable people
7 In popular culture
8 See also
9 References
10 External links
History
1980s: foundations
AOL began as a short-lived venture called
Control Video Corporation (or CVC), founded
by Bill von Meister. Its sole product was an online
service called GameLine for the Atari 2600 video
game console after von Meister's idea of buying
music on demand was rejected by Warner
Bros..[18] Subscribers bought a modem from the
company for 49.95 USD and paid a one-time
15 USD setup fee. GameLine permitted
subscribers to temporarily download games and
keep track of high scores, at a cost of 1 USD per
game. The telephone disconnected and the
downloaded game would remain in GameLine's
Master Module and playable until the user turned
off the console or downloaded another game.
The original technical team was composed of Marc
Seriff, Tom Ralston, Ken Huntsman, Janet Hunter,
Dave Brown, Steve Trus, Ray Heinrich, Mike
Ficco, Craig Dykstra, and Doug Coward.
In January 1983, Steve Case was hired as a
marketing consultant for Control Video on the
recommendation of his brother, investment banker
AOL release timeline

1983
GameLine for the Atari 2600 video game

console
1985
Quantum Link for Commodore 64- and 128
1988
AppleLink for Apple II and Macintosh
1988
PC Link for IBM PC compatibles
1989
America Online for Macintosh received as a

popular Apple Macintosh BBS
February 1991 AOL for DOS launched

AOL 2.0 for the Apple Macintosh released,
January 1993 AOL 1.0 for Microsoft Windows 3.x
launched
June 1994
AOL 1.5 for Microsoft Windows 3.x

released
September
1994

released
June 1995

released
June 1995
AOL 3.0 (Win16) for Windows

3.x/Windows 95/Windows NT released
June 1996
AOL 3.0 for Windows 95 released

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Dan Case. In May 1983, Jim Kimsey became a

manufacturing consultant for Control Video, which
was near bankruptcy. Kimsey was brought in by
his West Point friend Frank Caufield, an investor in
the company.[18] In early 1985, Von Meister
quietly left the company.
On May 24, 1985, Quantum Computer Services,
an online services company, was founded by Jim
Kimsey from the remnants of Control Video with
Kimsey as Chief Executive Officer and Marc Seriff
as Chief Technology Officer. Out of 100
employees from Control Video, only 10 were
retained for the new company,[18] one of which
was Steve Case, who got promoted to vicepresident of marketing. In 1987, Case was
promoted again to executive vice-president.
Kimsey soon began to groom Case to ascend to
the rank of CEO, which he did when Kimsey
retired in 1991.
Kimsey changed the company's strategy and in
1985, launched a dedicated online service for
Commodore 64 and 128 computers, originally
called Quantum Link ("Q-Link" for short). The
Quantum Link software was based on software
licensed from PlayNet, Inc, (founded in 1983 by
Howard Goldberg and Dave Panzl). In May 1988,
Quantum and Apple launched AppleLink Personal
Edition for Apple II and Macintosh computers. In
August 1988, Quantum launched PC Link, a
service for IBM-compatible PCs developed in a
joint venture with the Tandy Corporation. After the
company parted ways with Apple in October
1989, Quantum changed the service's name to
America Online.[19][20]
Steve Case positioned AOL as the online service
for people unfamiliar with computers, in particular
contrast to CompuServe, which had long served
the technical community. The PlayNet system that
AOL licensed was the first online service to require
use of proprietary software, rather than a standard
terminal program; it also offered a graphical user
interface (GUI) instead of command lines, and was
well ahead of the competition in emphasizing
communication among members as a
feature.[citation needed]
July 1998 /
June 1999
AOL 4.0 (Casablanca) and Refresh 2

released
September
1999
AOL 5.0 (Kilimanjaro) released
June 2000
AOL 5.0 for 9x/NT/2K (Niagara) released
October and
December
2000
AOL 6.0 (K2 Karakorum) and Refresh

released
September
2001
AOL 6.0.2 for XP (Steppenwolf) launched
October and
December
AOL 7.0 (Taz) and Refresh 1, Refresh 2,
2001, May
and Refresh 2 Plus released
and July 2002
October 2002 AOL 8.0 (Spacely) released
April 2003
AOL 8.0 Plus (Elroy) launched
August and
September
2003
AOL 9.0 Optimized (Bunker Hill / Blue

Hawaii) and Refresh released
May 2004
AOL 9.0 Optimized SE/LE (Thailand / Tahiti)

released
November
2004, July
2005
AOL 9.0 Security Edition SE/LE (Strauss)

and Refresh released
August 2005
to March
2006
AOL Suite Beta launched (cancelled)
September
2006, March
2007
AOL OpenRide (Streamliner) launched
November
2006, April
2007
AOL 9.0 VR and Refresh (Raga) released

(AOL 9.0 for Microsoft Windows Vista but
also works with Microsoft Windows 98,
ME, 2000 and XP)
September
2007
AOL Desktop for Mac Beta released
October 31,
2007
AOL 9.1 (Tarana) released
December
2007
AOL Desktop (a.k.a. AOL 10.0) launched
May 2008
AOL Desktop for Mac 10 officially launched
September
2008
AOL Desktop 10.1 released
February and
November
AOL 9.5 and 9.5 Refresh released (Classic)
2009
November
2010
AOL Desktop 9.6
December
2011
AOL Desktop 9.7
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From the beginning, AOL included online games in its mix of products; many classic and casual games were
included in the original PlayNet software system. In the early years of AOL the company introduced many
innovative online interactive titles and games, including:
Graphical chat environments Habitat (19861988) and Club Caribe (1988) from LucasArts.
The first online interactive fiction series QuantumLink Serial by Tracy Reed (1988).
Quantum Space, the first fully automated Play by email game (19891991).
1990s: a new internet age

In February 1991, AOL for DOS was launched using a GeoWorks interface followed a year later by AOL for
Windows. This coincided with growth in pay-based online services, like Prodigy, CompuServe, and GEnie.
1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from
Stormfront Studios; it was the first Multiplayer Online Role Playing Game to depict the adventure with graphics
instead of text.
During the early 1990s, the average subscription lasted for about 25 months and accounted for $350 in total
revenue.[21] AOL discontinued Q-Link and PC Link in the fall of 1994. In September 1993, AOL added
USENET access to its features.[22] This is commonly referred to as the "Eternal September". AOL quickly
surpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising)
and CompuServe.
Particularly notable was the Chat Room concept from PlayNet, as opposed to the previous paradigm of CBstyle channels. Chat Rooms allowed a large group of people with similar interests to convene and hold
conversations in real time, including:
Private rooms created by any user. Hold up to 23 people.
Conference rooms created with permission of AOL. Hold up to 48 people and often moderated.
Auditoriums created with permission of AOL. Consisted of a stage and an unlimited number of rows.
What happened on the stage was viewable by everybody in the auditorium but what happened within
individual rows, of up to 27 people, was viewable only by the people within those rows.[citation needed]
Between 199094,[citation needed] AOL launched services with the National Education Association, the
American Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress,
Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN
Newsroom), National Public Radio, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, the
US Department of Education, and many other education providers. AOL's offered the first real-time homework
help service (the Teacher Pager1990; prior to this, AOL provided homework help bulletin boards), the first
service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents
Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the
Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental
controls, and many other online education firsts.
The first chat room-based text role-playing game, Black Bayou. was introduced by AOL in 1996.
AOL charged its users an hourly fee until October 1996, when the company changed to a flat monthly rate of
$19.95. During this time, AOL connections would be flooded with users trying to get on, and many canceled
their accounts due to constant busy signals. A commercial featuring Steve Case telling people AOL was
working day and night to fix the problem was made. Within three years, AOL's userbase grew to 10 million
people. In 1995 AOL was headquartered at 8619 Westwood Center Drive in the Tysons Corner CDP in
unincorporated Fairfax County, Virginia,[23][24] near the Town of Vienna.[25]
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AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In
1996,[citation needed] AOL moved to 22000 AOL Way in Dulles, unincorporated Loudoun County,
Virginia.[26] The move to Dulles took place in mid-1996 and provided room for future growth. In a five-year
landmark agreement with the most popular operating system, AOL was bundled with Windows
software.[citation needed]
On March 31, 1997, the short-lived eWorld was purchased by AOL.
AOL announced on November 24, 1998 that it would acquire Netscape. The deal closed on March 17, 1999.
2000s: Transition Re-branding and decline

In January 2000, AOL and Time Warner announced plans to merge,
forming AOL Time Warner, Inc. The terms of the deal called for
AOL shareholders to own 55% of the new, combined company. The
deal closed on January 11, 2001. The new company was led by
executives from AOL, SBI, and Time Warner. Gerald Levin, who
had served as CEO of Time Warner, was CEO of the new company.
Steve Case served as Chairman, J. Michael Kelly (from AOL) was
the Chief Financial Officer, Robert W. Pittman (from AOL) and Dick
Parsons (from Time Warner) served as Co-Chief Operating
Officers.[citation needed]
Decline in U.S. subscribers 2Q 2001

2Q 2009. [citation needed]
In 2004, along with the launch of AOL 9.0 Optimized, AOL also
made available the option of personalized greetings which would
enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out.
In 2005, AOL broadcast the Live 8 concert live over the Internet, and thousands of users downloaded clips of
the concert over the following months.[citation needed] In late 2005, AOL released AOL Safety & Security
Center,[citation needed] a bundle of McAfee anti-virus, CA anti-spyware, and proprietary firewall and phishing
protection software. News reports in late 2005 identified companies such as Yahoo!, Microsoft, and Google as
candidates for turning AOL into a joint venture;[27] those plans were apparently abandoned when it was
revealed on December 20, 2005 that Google would purchase a 5% share of AOL for $1 billion.
On April 3, 2006, AOL announced that it was retiring the full name "America Online"; the official name of the
service became "AOL", and the full name of the Time Warner subdivision became "AOL, LLC".[28]
On June 8, 2006,[29] AOL offered a new program called AOL Active Security Monitor, a diagnostic tool that
checked the local PC's security status, and recommended additional security software from AOL or
Download.com. The program rated the computer on a variety of different areas of security and general
computer health. Two months later,[30] AOL released AOL Active Virus Shield. This software was developed
by Kaspersky Lab. Active Virus Shield software was free and did not require an AOL account, only an internet
email address. The ISP side of AOL UK was bought by The Carphone Warehouse in October 2006 to take
advantage of their 100,000 LLU customers, making The Carphone Warehouse the biggest LLU provider in the
UK.[31]
On August 2006, AOL announced that they would give away email accounts and software previously available
only to its paying customers provided the customer accessed AOL or AOL.com through a non-AOL-owned
access method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move was
designed to reduce costs associated with the "Walled Garden" business model by reducing usage of AOLowned access points and shifting members with high-speed internet access from client-based usage to the more
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lucrative advertising provider, AOL.com.[32] The change from paid to free was also designed to slow the rate of
members canceling their accounts and defecting to Microsoft Hotmail, Yahoo!, or other free email providers.
The other free services included:[33]
AIM (AOL Instant Messenger)
AOL Video[34] featured professional content and allowed users to upload videos as well.
AOL Local, comprising its CityGuide,[35] Yellow Pages[36] and Local Search[37] services to help users
find local information like restaurants, local events, and directory listings.
AOL News
AOL My eAddress, a custom domain name for email addresses. These email accounts could be
accessed in a manner similar to other AOL and AIM email accounts.
Xdrive, which was a service offered by AOL that allowed users to back up their files over the
Internet.[38] It was acquired by AOL on August 3, 2005 and closed on January 12, 2009.[39] It offered a
free 5 GB account (free online file storage) to anyone with an AOL screenname.[38] Xdrive also provided
remote backup services and 50GB of storage for a $9.95 per month fee.[38]
According to AOL CEO Randy Falco, as of December 2007, the conversion rate of accounts from paid access
to free access was over 80%.[40] Later in August 2006, AOL informed its American customers that it would be
increasing the price of its dial-up access to US$25.90. The increase was part of an effort to migrate the service's
remaining dial-up users to broadband, as the increased price was the same price they had been charging for
monthly DSL access.[41] However, AOL has since started offering their services for $9.95 a month for unlimited
dial-up access.[42]
On September 17, 2007, AOL announced that it was moving one of its corporate headquarters from Dulles,
Virginia, to New York City[43] and combining its various advertising units into a new subsidiary called Platform
A. This action followed several advertising acquisitions, most notably Advertising.com, and highlighted the
company's new focus on advertising-driven business models. AOL management stressed that "significant
operations" will remain in Dulles, which included the company's access services and modem banks.
In October 2007, AOL announced that it would move one of its other headquarters from Loudoun County,
Virginia, to New York City; it would continue to operate its Virginia offices.[7] As part of the impending move
to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move,
AOL CEO Randy Falco announced on October 15, 2007 plans to lay off 2000 employees worldwide by the
end of 2007, beginning "immediately".[44] The end result was a near 40% layoff across the board at AOL. Most
compensation packages associated with the October 2007 layoffs included a minimum of 120 days of
severance pay, 60 of which were given in lieu of the 60-day advance notice requirement by provisions of the
1988 Federal WARN Act.[44]
By November 2007, AOL's customer base had been reduced to 10.1 million subscribers,[45] just narrowly
ahead of Comcast and AT&T Yahoo!.
On January 3, 2008, AOL announced the closing one of its three Northern Virginia data centers, Reston
Technology Center, and sold it to CRG West.[46]
On February 6, 2008, Time Warner CEO Jeff Bewkes announced that Time Warner would split AOL's internet
access and advertising businesses into two, with the possibility of later selling the internet access division.[47]
On March 13, 2008, AOL purchased the social networking site Bebo for $850m (417m).[48] On July 25,
2008, AOL announced it was shedding Xdrive, AOL Pictures, and BlueString to save on costs and focus on its
core advertising business.[49] AOL Pictures was terminated on December 31, 2008. On October 31, 2008,
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AOL Hometown (a web hosting service for the websites of AOL customers) and the AOL Journal blog hosting
service were eliminated,[50] after first announcing the impending shutdown on September 30, 2008.[51]
2009present: AOL as a digital media company

On March 12, 2009, Tim Armstrong, formerly with Google, was named Chairman and CEO of AOL.[52]
Shortly thereafter, on May 28, Time Warner announced that it would spin off AOL as an independent company
once Google's shares ceased at the end of the fiscal year.[53]
On November 23, 2009, AOL unveiled a sneak preview of a new brand identity which has the a wordmark
Aol superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff
Olins,[54] was enacted onto all of AOL's services on December 10, 2009, the date AOL traded independently
for the first time since the Time Warner merger on the New York Stock Exchange under the symbol AOL.[55]
On April 6, 2010, AOL announced plans to shut down or sell Bebo;[56] on June 16, 2010, the property was
sold to Criterion Capital Partners for an undisclosed amount, believed to be around $10 million.[57] In
December 2010, AIM eliminated access to AOL chat rooms noting a marked decline of patronage in recent
months.[58]
Under Armstrongs leadership, AOL began taking steps in a new business direction, marked by a series of
acquisitions. On June 11, 2009, AOL had already announced the acquisition of Patch Media, a network of
community-specific news and information sites that focuses on individual towns and communities.[59] On
September 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to
acquire TechCrunch to further its overall strategy of providing premier online content.[60][61] On December 12,
2010, AOL acquired about.me, a personal profile and identity platform, four days after that latter's public
launch.[62]
On January 31, 2011, AOL announced the acquisition of European video distribution network, goviral.[63] On
February 7, 2011, AOL bought The Huffington Post for $315 million.[64] Shortly after the acquisition was
announced, Huffingtonpost.com co-founder Arianna Huffington replaced AOL Content Chief David Eun,
assuming the role of President and Editor-in-Chief of the AOL Huffington Post Media Group.[65]
On March 10, 2011, AOL announced it would cut around 900 workers in the wake of the Huffington Post
deal.[66]
On September 14, 2011, AOL formed a strategic ad selling partnership with two of its largest competitors,
Yahoo and Microsoft. According to the new partnership, the three companies would begin selling inventory on
each others sites. The strategy was designed to help them compete with Google and ad networks.[67]
On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo sharing app for an undisclosed
amount.[68] On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $1.056 billion. The
deal includes a "perpetual" license for AOL to use these patents.[69]
In April 2012, AOL took several steps to expand its ability to generate revenue through online video
advertising. First, the company announced that it would offer gross rating point (GRP) guarantee for online
video, mirroring the TV ratings system and guaranteeing audience delivery for online video advertising
campaigns bought across its properties.[70] This announcement came just days before the Digital Content
NewFronts (DCNF), a two-week event held by AOL, Google, Hulu, Microsoft, Vevo and Yahoo to showcase
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the participating sites digital video offerings. The Digital Content NewFronts were conducted in advance of the
traditional television upfronts in hopes of diverting more advertising money into the digital space.[71] On April
24, 2012, the company launched the AOL On network, a single web site for its video output.[72]
In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly
revenue in 8 years.[73]
In August 2013, Armstrong announced Patch Media would scale back or sell hundreds of its local news
sites.[74] Not long afterwards, layoffs began, with up to 500 out of 1,100 positions impacted.[75] On January
15, 2014, Patch Media was spun off, with majority ownership being held by Hale Global.[76]
Products and services

AOLs products and services are in the following areas: Content, Advertising, Local, Membership and AOL
Ventures.
Content
AOLs Huffington Post Media Group (HPMG) is a source of news, opinion, entertainment, community and
digital information. The Group is a diverse network of sites including the Huffington Post, Moviefone, Engadget,
TechCrunch, gdgt, and Stylelist, which combine reposting, technology, engagement, and video to reach a global
audience on every platform. The Group has over 20,000 bloggers, including politicians, celebrities, academics
and policy experts, who contribute on a wide range of topics making news.[77] The Groups video is collected
on its AOL On site, which offers channels in News, Entertainment, Style, Tech, Business, Food, Home, Travel,
Health, Autos, Parenting, Relationships, Video Games and Pets.[78]
Advertising
AOL Advertising AOL Advertising offers advertisers, agencies and publishers access to AOLs online
advertising tools, and the ability to advertise on the original brands available through the AOL Huffington
Post Media Group.
Advertising.com AOLs ad network, Advertising.com, helps advertisers reach highly targeted
audiences at scale, and helps publishers increase revenue. Advertising.com utilizes AdLearn, an advanced
optimization and bid management system. AdLearn processes up to 10 billion transactions per day.
AOL Advertising.com Group The AOL Advertising.com Group comprises eight businesses:
Advertising.com, ADTECH, AOL On Network, Be On, Pictela, Studio Now, 5min Media and
Sponsored Listings.
ADTECH ADTECH's integrated ad serving solutions enable web publishers, ad networks, agencies
and advertisers to manage, serve and report on their online advertising campaigns including display,
video and mobile formats.
AOL On Network The AOL On Network comprises 14 curated video channels. It features original
series by AOL Studios and other production houses, and a library of content from AOL partners. The
site is refreshed with content surrounding breaking stories and trending topics. AOL On also features the
custom playlists of celebrity curators.
5min Media 5min Media offers publishers access to a curated video library, white-label player and
proprietary technology that allows them to integrate 5min Medias videos across their sites to reach and
engage with targeted audiences.
Be On Be On distributes branded video content on a pay-for-performance basis.
Pictela Pictela is an award-winning,[79] high-definition global content marketing platform for serving and
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distributing brand content across online advertising and social media. The Pictela platform powers the
backend of AOL Premium Formats.
StudioNow StudioNow works with businesses to create, produce and distribute affordable custom
video that's hyperlocal, high-quality and scaled to their needs.
Sponsored Listings The Advertising.com Sponsored Listings network includes AOL Media properties
and many of the web's top sites. The network is pay-per-click and enables advertisers to target ads by
content and by audience.[80]
Local
AOL provides local content, platforms and services covering geographic levels ranging from neighborhoods to
major metropolitan areas. This local content includes professional editorial content, user-generated content and
business listings. AOLs local brands include MapQuest, the second-largest online mapping company, operating
at 44-percent market share; and a minority holding in Patch, a platform of hyperlocal news and information sites
managed by professional local journalists and photographers.
AOL membership
AOL offers a range of integrated products and properties including communication tools, mobile services and
subscription packages that drive traffic and user engagement across the AOL network.
Mobile AOL Mobile includes applications and mobile web experiences for existing AOL properties
like Moviefone, Shoutcast, TechCrunch, AIM, MapQuest, and products such as Engadget Distro,
Editions by AOL, Play by AOL Music and Huffington Magazine.
AOL Mail AOL Mail is AOLs proprietary email client. It is fully integrated with AIM and links to
news headlines on AOL content sites.
AIM AIM is AOLs proprietary instant-messaging tool. It also comprises a video-chat service, AV by
AIM.
About.me About.me enables users to bring in multiple online profiles from various services into one
online identity.
Lifestore.com Lifestore.com provides products and services including PC utilities, tech support, online
learning, and diet and fitness programs.[81]
Ventures
AOL Ventures is the venture capital arm of AOL, investing in early-stage technology-centric consumer Internet
companies.[82]
Corporate social responsibility

Since spinning off from Time Warner in 2010, AOL has made corporate social responsibility an important part
of its mission. In its company values, AOL states, "We are in the business of helping people, period."[83] For the
companys corporate social responsibility efforts, AOL's CEO Tim Armstrong was included in a July 9, 2012
Adweek article, "The Givers," highlighting individuals who have committed their and their companies' time,
money and resources to a diverse range of causes.[84]
Each year on the companys birthday, AOL employees around the world are invited to participate in Monster
Help Day, a global community service day dedicated to strengthening the communities in which AOL employees
live and work.[85] Other corporate social responsibility initiatives include producing cause-related content for
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AOL properties; donating PSA campaigns throughout the AOL network; empowering consumers through
cause-related contests and initiatives; implementing a permanent cause module on AOLs homepage, dedicated
to promoting a different nonprofit daily; and advocating for internet safety through its blog SafetyClicks.com.[86]
Criticism
Main article: Criticism of AOL
In its earlier incarnation as a walled garden community and service provider, AOL received criticism for its
community policies, terms of service, and customer service. Prior to 2006, AOL was known for its direct
mailing of CD-ROMs and 3" floppy disks containing its software. The disks were distributed in large numbers;
at one point, half of the CDs manufactured worldwide had AOL logos on them.[87] The marketing tactic was
criticized for its environmental cost, and AOL CDs were recognized as PCWorlds most annoying tech
product.[88][89]
Company purchases
Main article: List of acquisitions by AOL
Notable people
Marc Andreessen (Netscape co-founder and AOL Chief Technology Officer)[90][91]
Jim Barksdale (former director)[92]
John Barnes (former head researcher)
Randall Boe (Executive Vice President and General Counsel)[93]
Jason Calacanis (former CEO of Weblogs, Inc. and former GM of Netscape)[94]
Steve Case (former CEO and Board Chairman, married Jean Villanueva in 1998)[95]
Mary Cheney (former Vice President for Consumer Advocacy)[96]
Elwood Edwards (Voice actor for "You've got Mail")[97]
Randy Falco (former CEO and Board Chairman)[98]
Justin Frankel (Nullsoft founder)[99]
Maureen Govern (former CTO)[100]
Ron Grant (former President and COO)[101]
Alexander Haig (former Director)[102]
Michael Jones (former CEO of Userplane)[103]
Jim Kimsey (former CEO and Board Chairman)[104]
Ted Leonsis (Vice Chairman, President AOL Audience Group)[105]
Gerry Campbell (former Senior Vice President, AOL Search)[106]
Joanna Lumley (UK voice for "You've got post.")[107]
Jonathan Miller (former CEO and Board Chairman)[108]
Robert W. Pittman (former President)[109]
Michael Powell (involved during merge with Time Warner)[110]
Barry Schuler (former CEO)[111]
Marc Seriff (former CTO)
Jean Villanueva (former Vice President of Corporate Communications, married Steve Case in 1998)
10/17
4/8/2014
In popular culture
America Online is mentioned in You've Got Mail. The You've Got Mail voice was also heard in the AOL
Demo video.
In episode 120 ("Tiki Lounge") of Malcolm in the Middle, Malcolm complains that the booster club auction
items are all embarrassingly worthless. One of the items in the auction was an AOL startup disc. This was
probably a reference to the high volume of startup discs given out by the company (see also Urban Dictionary
AOL Disc (http://www.urbandictionary.com/define.php?term=AOL%20Disc), AOL Frisbee
(http://www.urbandictionary.com/define.php?term=AOL%20Frisbee), and related terms).
In the American comedy TV show Crank Yankers, one of the show's puppet characters Special Ed (voiced by
Jim Florentine) tries to get customer support from a computer repair company, repeatedly saying the AOL
catchphrase "I've got mail, YAY!" throughout his prank phone call. The routine has become somewhat of an
internet sensation, contributing to the popularity of the Special Ed character.
See also
.art
AOL Explorer
AOL Instant Messenger
AOL Mail
AOL Radio
AOHell
Comparison of webmail providers
Criticism of AOL
Dot-com bubble
Inside-AOL.com
Live365
Sessions@AOL
Truveo
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(http://archive.is/e78RW). Forbes. Archived from the original (http://www.forbes.com/2006/08/22/aoltechnology-govern-cx_po_0822autofacescan01.html) on January 2, 2013.
^ Parmy Olson (November 21, 2006). "AOL and Time Warner Veteran Ron Grant Appointed President and
COO of AOL LLC" (http://www.timewarner.com/corp/newsroom/pr/0,20812,1562032,00.html).
^ "Alexander Haig, Former SACEUR and Atlantic Council Director, Dead at 85"
(http://www.acus.org/new_atlanticist/general-alexander-haig-former-saceur-and-atlantic-council-director-dead85). February 20, 2010.
^ Techcrunch.com (http://techcrunch.com/2008/08/20/userplane-founder-peels-away-from-aol-to-found-newstartup-tsavo/). Techcrunch.com (August 20, 2008). Retrieved on July 8, 2011.
^ Achievement.org (http://www.achievement.org/autodoc/page/kim0bio-1). Achievement.org. Retrieved on
July 8, 2011.
^ Tedstake.com (http://www.tedstake.com/about-ted/). Tedstake.com. Retrieved on July 8, 2011.
^ SearchEngineStrategies.com (http://www.searchenginestrategies.com/sew/summer04/campbell.html).
SearchEngineStrategies.com. Retrieved on May 16, 2013.
^ McVeigh, Tracy (2009-05-09). "Joanna Lumley: Never mess with an old Avenger"
(http://www.guardian.co.uk/world/2009/may/10/profile-joanna-lumley-gurkhas-rights). The Observer. Guardian
Media Group. Retrieved 2012-01-17.
^ Kara.allthingsd.com (http://kara.allthingsd.com/20090327/jon-miller-to-news-corp-as-digital-head/).
Kara.allthingsd.com (March 27, 2009). Retrieved on July 8, 2011.
^ "A conversation with... Robert W. Pittman, President of AOL Networks"
(http://www.washingtonpost.com/wp-srv/business/longterm/conversation/pitt.htm). The Washington Post.
January 16, 1998.
^ Corp.aol.com (http://corp.aol.com/2010/05/13/michael-k-powell2/). Corp.aol.com. Retrieved on July 8, 2011.
^ Standupwithpetedominick.com (http://standupwithpetedominick.com/guest-profile/former-aol-ceo-barryschuler). Standupwithpetedominick.com. Retrieved on July 8, 2011.
External links
Official website (http://corp.aol.com/)
Nieman Journalism Lab. "AOL" (http://www.niemanlab.org/encyclo/aol). Encyclo: an encyclopedia of
the future of news. Retrieved 1 April 2012.
AOL (https://web.archive.org/web/19961220154903/http://www.aol.com/index.jsp) at the Wayback
Machine (archived December 20, 1996)
Retrieved from "http://en.wikipedia.org/w/index.php?title=AOL&oldid=602368580"
Categories: AOL Companies based in Dulles, Virginia Companies based in New York City
Companies established in 2009 Companies established in 1983
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Companies listed on the New York Stock Exchange Online service providers
Internet service providers of the United States Internet services supporting OpenID
Former Time Warner subsidiaries Web service providers PreWorld Wide Web online services
Companies in the PRISM network 1983 establishments in the United States
Companies initially financed with venture capital
This page was last modified on 2 April 2014 at 04:22.
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Coordinates: 40.7308N 73.9914W

From Wikipedia, the free encyclopedia

AOL Inc. (previously known as America

1983 as Control Video Corporation

Headquarters 770 Broadway

$2.19 billion (FY 2012)[3]

$1.201 billion (FY 2012)[3]

AOL is best known for its online software

AOL - Wikipedia, the free encyclopedia

AOL release timeline

GameLine for the Atari 2600 video game

Quantum Link for Commodore 64- and 128

AppleLink for Apple II and Macintosh

PC Link for IBM PC compatibles

America Online for Macintosh received as a

February 1991 AOL for DOS launched

AOL 1.5 for Microsoft Windows 3.x

AOL 2.0 for Microsoft Windows 3.x

AOL 2.5 for Microsoft Windows 3.x

AOL 3.0 (Win16) for Windows

AOL 3.0 for Windows 95 released

AOL - Wikipedia, the free encyclopedia

Dan Case. In May 1983, Jim Kimsey became a

AOL 4.0 (Casablanca) and Refresh 2

AOL 5.0 (Kilimanjaro) released

AOL 5.0 for 9x/NT/2K (Niagara) released

AOL 6.0 (K2 Karakorum) and Refresh

AOL 6.0.2 for XP (Steppenwolf) launched

AOL 8.0 Plus (Elroy) launched

AOL 9.0 Optimized (Bunker Hill / Blue

AOL 9.0 Optimized SE/LE (Thailand / Tahiti)

AOL 9.0 Security Edition SE/LE (Strauss)

AOL Suite Beta launched (cancelled)

AOL OpenRide (Streamliner) launched

AOL 9.0 VR and Refresh (Raga) released

AOL Desktop for Mac Beta released

AOL 9.1 (Tarana) released

AOL Desktop (a.k.a. AOL 10.0) launched

AOL Desktop for Mac 10 officially launched

AOL Desktop 10.1 released

AOL Desktop 9.6

AOL Desktop 9.7

AOL - Wikipedia, the free encyclopedia

1990s: a new internet age

AOL - Wikipedia, the free encyclopedia

2000s: Transition Re-branding and decline

Decline in U.S. subscribers 2Q 2001

AOL - Wikipedia, the free encyclopedia

AOL - Wikipedia, the free encyclopedia

2009present: AOL as a digital media company

AOL - Wikipedia, the free encyclopedia

Products and services

AOL - Wikipedia, the free encyclopedia

Corporate social responsibility

AOL - Wikipedia, the free encyclopedia

AOL - Wikipedia, the free encyclopedia

AOL - Wikipedia, the free encyclopedia

item=UGFyZW50SUQ9MTYwNjUwfENoaWxkSUQ9LTF8VHlwZT0z&t=1). AOL Investor Relations.

AOL - Wikipedia, the free encyclopedia

(http://www.timewarner.com/corp/newsroom/pr/0,20812,1179447,00.html). April 3, 2006. Archived

AOL - Wikipedia, the free encyclopedia

AOL - Wikipedia, the free encyclopedia