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Activity 13.

Rewrite each of the general goal descriptions above (IVI) as a
goal statement and suggest which case study or part of a case
study from Chapter 12 fits the goal statement.
1. Evaluating Early Design Ideas for a Mobile Device for Rural
Indian Nurses:
Get suggestions for modifying the icons so that they
distinguished between different circumstances, such
as a pregnant woman and a woman who is not
pregnant, a child with a disease and a healthy child,
but did not offend the users. (i, iii, iv)
2. Evaluating Cell Phones for Different World Markets:
In order to capture and secure these markets the
evaluators had to examine cross-cultural differences,
sometimes involving people with poor literacy, so that
products could be tailored to local needs. (iii, iv)
3. Evaluating Affective Issues: Challenge and Engagement in a
Collaborative Immersive Game:
They have developed such measures, and tested their
efficacy through an experiment to evaluate
participants' experience of playing an online icehockey game. (vi)
Evaluating levels of challenge and engagement. (vi)
Get a deeper understanding of user experience goals.
4. Improving a Design: The HutchWorld Patient Support
The team needed to learn about the patients'
experience at the Fred Hutchinson Center. (i)
The team needed to work out what kind of virtual
environment patients wanted. (i)
5. Multiple Methods Help Ensure Good Usability: The Olympic
Messaging System (OMS):
Collect feedback about its usability and whether users
liked it. (i, ii)
Get feedback about printed scenarios and screens.
Tests in which Olympians, their families, and friends
had to find information in the user guides. (ii)

Tests in which users interacted with early simulations

of the telephone keypad with a person speaking the
commands back. (ii)
6. Evaluating a New Kind of Interaction: An Ambient System
Evaluate what they do with it, and what they like or
don't like. (i)
Investigate the impact of the technology on sosical
interaction. (v)

Activity 13.2
Imagine you have been asked to evaluate the impact of the Hello
Wall on users' behavior. Based on what you know about the Hello
Wall from Chapter 12, write two or three questions that you could
Do they seem to enjoy interacting with it?
Do they tell others about it? If so, what do they say?

Activity 13.3
Which approaches and methods could be used in an evaluation to
answer the questions that we provided for Activity 13.2?
A field study.
Observing video or making notes.
Questionnaires and interviews.

Activity 13.4
The evaluators of the Nokia cell phones described some of the
logistics that they needed to consider; what were they?
Doing cross-cultural research poses its own logistical

Taking pictures and video recording is likely to be a sensitive

issue in some situations.
Is there enough room? Where should the observer sit? Will
additional fare be needed?

Activity 13.5
Direct observation in the field, user testing, and questionnaires
were used in the HutchWorld case study. What practical issues
are mentioned in the case study? What other issues do you think
the developers had to take into account?
The access would be denied to very sick patients and during
treatment times.
There are problems with user testing: find participants,
putting equipment in place, manage the tests, and
underestimation of the time needed to work in a hospital
setting compared with the fast production times at
Direct observation in the field and interviews were the main
methods used for evaluating early design ideas for the Indian
auxiliary nurse midwives' record-keeping system. What practical
issues had to be taken into account?
The team did not speak the language of the users.
Both the India culture and the local culture of the nurses was
foreign to them.
The team needed to establish acceptable ways of behaving,
observing,and asking questions that were respectful, yet
timely, and provided the data that they needed.
In the study to investigate the conditions that make a collaborative
digital ice hockey game engaging, the evaluators had to consider
several practical issues, what were they?

The evaluators collected physiological data so they had to

ensure that they did not cause physical or emotional harm to
the participants.
Expertise was needed to use the recording equipment which
was strapped to the participants, so the study had to be
done in a controlled environment.