CARE UTILITY PRODUCTS P Ltd a Private Limited Company is

having an office at Plot No. E-1263, RIICO Industrial Area, Phase-1

Extn. Ghatal, Bhiwadi-301019, Rajasthan. Care Utility Products Pvt.
Ltd. (CUPPL) has been incorporated under company act 1956 with
ROC Delhi dated 10.03.1988 under the Name of Con Advertisers
Pvt. Limited with the objective of manufacturing of tooth Brushes
and other toiletries item. The Company purchased land measuring
10 bigha 13 biswas at village Manpura, Baddi, and constructed
Factory Building on that. In later stage, the name has been changed
to Care Utility Products Private Limited on 11.03.2008.
The Company was taken over by Mr. Kabir Sachdeva (present
owner) in March, 2010 for the expansion of its existing business of
packaging of chocolates for various brands of Cadbury India Ltd.
The promoters were already doing the similar kind of business
successfully with other MNC under his other business firms. Mr.
Kabir Sachdev had decided to purchase the Care Utility in 2010
because the factory was located at village Kishanpura Baddi and
had a foresee of locational advantage, available business avenues
at Baddi.
Presently the above said Company is being managed by Mr. Kabir
Sachdeva and Mrs. Sahil Sachdev, directors of the Company. The
Company is engaged in the business of Manufacturing, Packaging,
Steel fabrication, Construction work &Maintenance.

INTRODUCTION PROMOTER
1. KABIR SACHDEVA

is young entrepreneur and has built

business reputation by his own dedication, hard work and

business credentials in last 15 years. He is well educated and
started his early training in business under his father guidance
from Mandi Gobind Gardh(famous town for steel trading).
Later on they come to Panchkula, He started in his first firm
named Asian Industry in 2001 at Baddi( It was predominant
hub

due

to

giving

promotion

package

by

Himachal

Government).
After that he has taken many steps forward towards businesss
success and has set up four more small firms and finally took
over Care Utility Products Private Limited in 2010.
He has been associated with well known MNC like Cadbury
India, Bourn vita, P&G and others.

He started his first TPO operation Cadbury India in FY 2009

under firm name M/s Ivory Dom and packed Celebrations and
Gems in that unit. Then opened another chapter of additional
unit for Procter and gamble in Baddi, for packing & assembling
of blades and razors.
Recently his company has grabbed the opportunity to sign
another Job agreement with Procter & Gamble (Gillette brand)
in Bhiwadi for packaging & assembling of Gillette Brands
Blade & Razer.
The venture will work together under Care Utility Products Pvt.
Limited and would do primary and secondary packs of various
products of P&G.
2. SAHIL SACHDEV is a wife of Mr. Kabir Sachdeva and
comes from business family. She has done graduation and PG
in French language from Punjab University. Being experienced
through his father business, Currently she does assist side by
side to his husband in all day to day business operations. More
specifically, she is handling the entire volumes of Gems and
Celebrations packs as well as blades and razors for Procter and
Gamble in Baddi Plant.
Shail Sachdeva, shoulders responsibility of quality assurance
of packaging. She has a team of dedicated and hard working
people who are guided by her exemplary and dynamic
leadership.
Presently CUPPL is managed by two directors i.e. Mr Kabir
Sachdeva & his wife Mrs Shail sahcdeva. Mr Kabir Sachdeva is
having 95% share holding and rest 5% with Mrs. Shail
Sachdeva. Both are actively involved in day to day operation

and putting hard them self to mitigate all factors and put full
focus to promote the latest upcoming venture with P&G and
also managing their group concerns.
FINANCIAL POSITION
The brief audited financials of the firm are as
follows:
(Rs. In lacs)

Particul
ar

Audit
ed

Audit
ed

201213

201314

Sales

477.91

935.0
7

PBIT

85.47

250.3
0

PAT

25.02

56.47

Net
worth

83.22

409.5
0

PRODUCT & SERVICE RANGE

The company is engaged in the following activities on job work basis:

Manufacturing
Packaging
Steel fabrication
Construction work
Maintenance

Company are doing packaging, job work, Steel Fabrication and providing
various services to the companies like Cadbury India Ltd., Gillette
India Ltd., Procter & Gamble Home Products Ltd, PepsiCo India
Holdings

Pvt.

Ltd.

Care Utility team has proven themselves in practice for more than 26

years of outstanding development, way beyond the strict devotion to

technical guidelines, are the ingredients for the absolute reliability our
assemblies, even in extreme conditions.

INFRASTRUCTURE
BHIWADI PLANT :- Manufacturing & Packing Division:

This plant is situated at Bhiwadi, Rajasthan

We have a total land area of around 40,000 Sq ft
The Constructed area is about 65000 Sq ft.

 We have a vacant open area of about 20,000 sq ft which can

be used for future expansion.
We have complete racking in the warehouse which has a
capacity to hold a 2000 pallets
We have manpower of about 160 people working in this plant.
Total production of this plant is about 10 million Pcs/ month

BADDI PLANT :- Packing Division.

This plant is situated at baddi Distt. Solan HP

We have a manpower of about 250 people working in this
plant
Total land area of this factory is 1 acre
The constructed area is about 35000 Sq Ft RCC with all AHUs
Total production of this plant is about 25000 boxes per month.
RAW MATERIALS

Abundant availability of raw material as it is based prime

manufacturer. These prime manufacturer are very giants like
Cadbury , GIL , Rocket Colman etc and anticipate
growth of more than 15% CAGR.
MANUFACTURING PROCESS

CUSTOMER FOCUS
Company understanding of quality
is not limited to the successful
delivery of finished products. It
extends to the fulfillment of thier
customer's current requirements
and the anticipation of their future
needs. In addition to production
and

quality-management

processes,

Company

also

see

reliability and timely delivery as

key

components

of

company

overall quality strategy at Care.

Company focus on personalized
customer service and support lead
to speedy processing and short
delivery
effective

times.

Efficient

processes

and

make

it

possible for company to offer their

customers
products

not
and

personalized

only
high

service,

quality
level
but

of
also

business

attractive pricing.
LIST OF MAJOR CUSTOMERS
Company count the milestones of their journey with the number
satisfied clients. Company impart services beyond customer
satisfaction level because their smile is company reward. Company
valuable clients include the top Multinational Companies which
includes:-

Cadbury India Ltd

PepsiCo India Holdings Pvt. Ltd.
Nestle India Ltd
Procter & Gamble Home Products Ltd.
Gillette India Ltd.
Johnson & Johnson Ltd.
Reckitt & Benckiser

MARKETING SETUP

Promoters cum Directors of the Company are enjoying satisfactory

market reputation The overall affairs of the company are managed
by Mr Kabir Sachdeva and Mrs Shail Sachdeva directors of the
company, who are well educated and have adequate experience of
managing the affairs. They are assisted by experienced and
qualified staff for smooth and efficient functioning of business.
Besides the directors, the company have appointed experienced
technical manager who has 5 years of experience in the field and
Quality Audit team with about 9 years & 6 years experience
respectively in Quality, Assurance & Analytical department.
CUPPL is gradually creating its brand image in packaging Industry
and associating its name with companies like Cadbury India, Reckitt
colman HLL & PG etc. In continuation, CUPPL has recently achieved
the new land mark association with GILLETTE INDIA. The company
has been offered a contract by Gillette India for setting up another
unit for the assembling and packaging of its blades and razors at
Bhiwadi in Rajasthan.
Subsequently, Care utility products Pvt Limited has executed a Job
work agreement for assembling /packaging with Gillette India
Limited.

This

agreement

assemble/Packaging

razor,

offered
blades

an
,

opportunity

packaging

to

,Cartridge

specifically Mac3 Range & Wilkinson blades.

Gillette India Limited runs one of its plant at Biwadi, Rajastahan.
Thus, GIL prefers to operate with TPO at nearby location to GIL
production plant.
CUPPL is also working in FMCG and Chocolates segment and the
demand

is

regular

throughout

the

year

for

such

product.

Nevertheless the demands always increase a lot in festive seasons.

Currently CUPPL is operating with Cadbury India & Gillette

India at Baddi plant.
GILLETTE INDIA
Gillette India is a leading company in the personal grooming
segment. It offers a range of products including shaving systems,
safety razor blades, shaving preparation products, etc. It also trades
in oral
care products and alkaline batteries. GIL has achieved operating
revenue of Rs. 1243.00 Crore in FY 12
and projecting the growth trends in FY13.
CADBURY INDIA
Cadbury is a leading global confectionery company with an
outstanding portfolio of chocolate, gum and candy brands. They
employ around 50,000 people and have direct operations in over 60
countries, selling our products in almost every country around the
world. In India, Cadbury began its operations in 1948 by importing
chocolates. After 60 years of existence, it today has five companyowned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh).
INDUSTRY SCENERIO
Chocolates Market
The Indian chocolate consists of nearly 20 units in the Organized
Sector and more than 150 units in the unorganized Sector. The
Industry is thus highly fragmented, with a large number of units
in the unorganized sector producing drugs that require low
capital investment with low operating costs. It is expected to
expand to about Rs.2,14,000 crores by 2012-13 from an
estimated Rs.98, 000 crores in 2007-08, mainly driven by
exports, which are likely to grow at a CAGR of 21% over this
period. Consumption is expected to grow at an average rate of
8.5% a year in 2009-13.The Industry meets about 70% of the
domestic demand for chocolates is not even 14 gms per person

which we expect to rise upto 1.5 kgs per person. The chocolate
market in India is expected to see steady growth in the future.
Despite being considered as an indulgence product, chocolate
has witnessed an increase in its consumer base. One of the
primary reasons associated with this trend is that of availability
of chocolate at affordable price points.
Further, trends showing upsurge of imported products in India
indicates signs of positive market potential conceived by the
chocolate majors.
The factors for growth of the market and includes tradition of
gifting chocolates, attractive pricing, increase in disposable
income and low per capita consumption of chocolates. India has
woken up to the fad of chocolate being considered as a gift
proposition. While even till few years back sweets were the only
option in delicacy gifting, overt media exposure and smart
marketing

techniques

have

positioned

chocolates

as

an

alternative. Further, entry of major players in the country has

allowed for easy availability of products to consumers. Finally,
India has low per capita consumption of chocolates compared to
other developed nations across the globe. It poses latent
opportunity for growth as the country strives towards more offtakes for the product.
The country's chocolate industry is expected to cross the Rs
7,500-crore mark by 2015, thanks to the rising consumption in
urban and semi-urban areas, an industry body study has said.
At present, the Indian chocolate market is about Rs 4,500
crore, Assocham said in its study.
"The consumption of chocolates is steadily increasing in urban
and semi-urban areas, registering a compound annual growth

rate of 25 per cent. It is expected to cross Rs 7,500 crore by

2015," Assocham Secretary General D S Rawat said.
He said ahead of the festival season, the demand of
chocolates has increased by 35 per cent compared to the last
year mainly in urban areas due to shift in preference from
traditional MITHAI to chocolates.
Besides, he said, rising income levels and attractive chocolate
packing coupled with reasonable pricing are other reasons for
the growth.
The industry caters to a large number of consumers with over
65 per cent of the consumption in the urban market, the study
said.
It said that the key challenges which the Indian chocolate
market is facing are inflationary pressures on raw-material
prices, price-sensitive consumers and high entry barriers due
to duopolistic market.
Growing economic prosperity and increased ability to afford
chocolates.
Penetration into newer and untapped markets e.g. rural
markets
Low rates making it affordable for the common man.
The growing concerns of global innovators towards cost-reduction
and sustaining the operating margin would continue to boost
outsourcing

of

packaging

activities

to

low

cost

offshore

destinations such as India and south East Asia. Incidentally, India,

driven by its intrinsic competitive advantages low cost
manufacturing, sizable pool of research talent and adequate
demand.
Razors and Blades Market

Male Razors and Blades Market in India to 2014 (Male Toiletries) is a

comprehensive resource for male razors and blades market data
from 2004 to 2014.
Disposable razors, which are defined as the razors
manufactured to be disposed after using it. These razors can
be used for multiple shaves. Disposable razors are available
with two, three, four and five cutting edges. E.g. Gillette's
Good News, Wilkinson Sword's Xtreme 3, Quattro Titanium,
etc.
Non Disposable razors- Non-electrical, which are the razors
with a replaceable blade/cartridge. These razors are
manufactured to be used after replacing the blade/cartridge
after using it for multiple shaves. Non disposable razors are
available with two, three, four and five cutting edges. E.g.
Gillette's Mach3, Mach3 Turbo, Mach3 Power, Fusion, Fusion
Power, Wilkinson Sword's Quattro Titanium Energy, Quattro
Titanium Precision, etc.
Non Disposable razors - Electrical, which are defined as an
electric instrument, electric or battery operated, with vibrating
or rotating blades used for shaving. Includes electric razor with
wet shaving facility, ie, can be used in or out of the shower or
washed under water and also used with shaving lotion or
cream. Eg. Remington Titanium MS5800 Electric Shaver,
Philishave (Norelco in the USA), Braun Series 7 shavers etc.
Does not include hair trimmers and women hair
remover/shavers.
Blades / cartridges, which are the double edged blades used in
safety razors for shaving. E.g. BIC's Double Edge Blades,
Gillette Super Stainless Super Inoxydable Blades, razors and

blade refills from Gillette, Wilkinson Sword, etc. for their

disposable shaving razors/systems.
The male razors and blades market in India increased at a
compound annual growth rate of 13% between 2009 and 2012
further expected to grow with 14% CAGR.
The blades / cartridges segment led the male razors and
blades market in India in 2012, with a share of 69.2%.
Penetration into newer and untapped markets e.g. rural
markets
Low rates making it affordable for the common man.
Intensity of competition in the industry
Mild, As CUPPL works under TPO agreement and such big giants
do not easily join hands for such crucial operation. If the vendor
performs well and shows the sincerity & business performance
for allocated business operation, they always work for long term
and give the opportunity to set up new business venture with
them.
Another feature that works for this sector is the attractive pricing
of products which particularly suits the Indian scenario wherein
consumers seek economical products. Characteristics such as
affordability and availability will come into play only if people
have the purchasing power. Rising disposable incomes is a major
driver primarily since chocolates are associated to being luxury
items India. However, the sector is also facing certain challenges.
Factors such as rise in cocoa prices, high entry barriers and high
excise and import duties pose as impediments for this sector.
Government participation in this sector covers Prevention of Food
Adulteration Act, certain policies of the Government and Food
and Safety Standards Act. The major trends identified include
emergence of premium chocolates, surfacing of dark chocolates,

concept of chocolate boutique, demand for healthy options and

entry of retailers and confectioners.

PROPOSAL FOR EXPANSION:

KINDLY PROVIDE THE DETAIL OF EXPANSION AND EXISTING