Portfolio

Contact
Renee Carver

470 S. 1000 W.
Layton, UT 84041
801.662.8377
sistercarver@gmail.com

rec | 2

Content
4...Photodesign
6...Logos
8...Brochure
10...Business Card
12...Letterhead
14...Webpage
16...Montage
17...Event Ad
18...Flier
20...Photography

rec | 3

Photo
design
Description:

Motivational Brigham Young University-Idaho poster, created to remind

students of their responsibility to take control of their own learning
through the BYU-Idaho learning model.

Date:
2.7.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Adobe Photoshop, DSLR Cannon

Objectives:

Learn basic photography skills

Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout
Use a digital camera to take a quality image
Use layers to design text, and repeating graphic elements in Photoshop

Process:

I used Adobe Photoshop for the whole project. To take the photos,
I used my DSL-R Rebel SL1 camera. I used techniques in lighting,
composition, and good focus. I also planned my shots before I took them,
and used a split-complementary color scheme in my photographs and
design. After taking my photos, I edited them using Photoshop (levels
adjustment, sharpness, saturation, and color balance). I used an 8.5 x 11
in. layout. After placing my image and editing it, I added the quote by
President Uchtdorf and the BYU-Idaho bar at the bottom to reinforce my
message. I used my swatches as points to help the Prepare, Teach One
Another, and Ponder And Prove elements stand out more.
rec | 4

rec | 5

Logos
Description:

3 different types of logos designed for the same company.

Date:
2.22.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create three completely different, original logos to fit a company or

personal image that will appeal to the audience. Do not imitate existing
logos or use previous designs

Process:

After deciding on a company, I sketched out multiple ideas and selected

my favorite ones. I used Adobe Illustrator to create my logos. With the
first logo, I found two contrasting fonts to use for the bulk of my logo. I
added the framing shapes using the shape tool to imitate the view finder
on a camera. I used a triad color scheme on the periods throughout
the abbreviation. On the second logo, I created the Polaroid camera to
illustrate the companys emphasis on photography. I created the camera
using the shape and pen tools. I kept the camera simple, so that people
wouldnt get caught up in the details, but so it was still easy to see that it
was a camera. Finally, on the third logo, I used a mouse/pointer design
to emphasize the digital aspect of the companys design process. I kept it
as simple as possible, only using the initials to indicate the company, and
using the flower to imply the design part in the name. I created the mouse
using the pen tool, and the flower using the star shape tool.
rec | 6

design

rec | 7

Brochure
Description:

A quality single-fold brochure created to showcase REC Photography,

namely their prices and services.

Date:
3.29.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Objectives:

Set up and align a two-sided, folded document

Create an original, new logo and use it in a brochure
Trim for a full bleed and print in duplex (two-sided) color

Process:

After doing many physical drafts, I created my brochure in InDesign.

Using Photoshop, I edited all of my photos to fit the frames in my
brochure. Using Illustrator, I created a unique camera logo instead of
including the full name of the business (R.E.C. Photography) to create a
more modern feel. I used a triad color scheme throughout my brochure.
I changed fonts and photos to be simple and straight forward in order to
appeal to the companys wide audience.

rec | 8

About Us
R.E.C. Photography is a freelance
photography and digital design business
created and run by owner Renee Carver,
established in October 2013. In a few
short months, R.E.C. Photography
had received more orders than
they could handle and have
since expanded, adding
new employees, including
photographer Rachel Burgin
and videographer Megan
Robinson, and expanding their
services to include graphic
design and videography. R.E.C
produces quality photos, prints,
announcements, and virtually
any digital design service that you
could want.

Contact Us
Renee Carver
facebook.com/recphotomedia
rec.photography.media@gmail.com

Prints

All prints are copyrighted work

taken by R.E.C. photographers,
with subjects ranging from
architecture and landscapes to
still-life and personal requests.
5x7 mounted: $10
8x10 mounted: $20
12x18 mounted: $50
16x20 mounted: $70
16x20 wrap canvas: $100
20x30 wrap canvas: $150

Rates

Other sizes and styles (i.e.

Deep Matte and Pearl Metallic)
available upon request.

Settings
Family Portraits (2-8 people): $80*
Dance Pictures: $15 per couple* **
Senior Pictures: $65*
Party/Event Shoot: $100*

Keepsakes
Film Strip: $3 per strip or $5 per page (full page
is 4 strips)

We make every product completely

customizable to your preferences with:
Location of your choice
Shot list for posing ideas
Props
Customizable messages, colors, and more

Greeting Cards/Announcements We strive to provide our clients with

$15 per design**
an affordable way to preserve the
important moments in life.
*All prices are subject to adjustment based on travel, order,
group size, and cost of printing
**Does not include the cost of printing

rec | 9

Business
Card
Description:

Matching letterhead and business cards for R.E.C. Design using a

personal logo.

Date:
3.1.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Adobe Illustrator, Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image

Business card should be 3.5 x 2 in.
Apply typography rules, keeping small copy

Process:

Using Adobe Illustrator, I created a personalized logo for the company.

After sketching many different designs for the letterhead and business
card, I chose one that repeated the circular pattern from the logo. I liked
a circular theme for this design because it alludes to the photography
aspect of the company, in reference to a camera lens. After planning, I
created a letterhead and a business card using InDesign. I used teal and
gold colors to give it a classy, yet soft feel. I included a QR code on my
business card to give it a little something extra. The QR code is also
helpful because it links to the companies website, so that customers can
view their work and prices just with the business card and a compatable
phone. I also thought the icons next to my contact information added a
nice touch, instead of just listing them with bullet points.
rec | 10

r.e.c. design
Renee Ella Carver
Designer/Photographer
801.662.8377
470 S. 1000 W. Layton, UT 84041
rec.photography.media@gmail.com
reneecarvercomm.wordpress.com
facebook.com/recphotomedia

rec | 11

Letter
head
Description:

Matching letterhead and business cards for R.E.C. Design using a

personal logo.

Date:
3.1.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Adobe Illustrator, Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image

Letterhead should be 8.5 x 11 in., full-bleed
Apply typography rules, keeping small copy

Process:

Using Adobe Illustrator, I created a personalized logo for the company.

After sketching many different designs for the letterhead and business
card, I chose one that repeated the circular pattern from the logo. I liked
a circular theme for this design because it alludes to the photography
aspect of the company, in reference to a camera lens. After planning, I
created a letterhead and a business card using InDesign. I used a mouse
point on the letterhead to incorporate the digital design aspect of the
company, with the graphic and web design elements. I used teal and gold
colors to give it a classy, yet soft feel.

rec | 12

Renee Ella Carver

801.662.8377
470 S. 1000 W. Layton, UT 84041
rec.photography.media@gmail.com
reneecarvercomm.wordpress.com
facebook.com/recphotomedia

P H O T O G R A P H Y

G R A P H I C

D E S I G N

W E B

D E S I G N

rec | 13

Web
page
Description:

An HTML webpage created to showcase a companys logo.

Date:
3/15/15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Notepad ++, Google Chrome, Adobe Illustrator

Objectives:

Size and optimize an original logo as a .png for a web page

Write content to describe the process of creating your logo and how it
appeals to a target audience
Acquire a working knowledge of HTML
Acquire a working knowledge of CSS

Process:

After downloading the HTML and CSS templates from I-Learn, I

customized them to make them my own. I wanted to base by webpage
after the stationery I made for the same logo, so I used that same triadic
color scheme. I used a Google Font for my text, for a unique aspect
to my design. I widened the body area so that I wouldnt have any
widows or orphans. I set the first group of text off to the right so that
it would break up the original layout. I added a footer at the bottom of the
page with my copyright to make it look more professional. To edit my
code, I used NotePad ++.

rec | 14

rec | 15

Montage
Description:

An inspirational photo montage using two images with typography.

Date:
2.17.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Adobe Photoshop, DSLR Cannon

Objectives:

Unify a layout with a consistent theme and dominant spiritual message

Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout
Use a mask to apply a filter to one part of the image
Apply typography principles

Process:

I wanted to create an image that would inspire patriotism into my

audience. I started out by sketching multiple ideas, taking photographs,
and looking for quotes. After choosing my favorite idea, photo, and
quote, I put everything into Photoshop and experimented with size
and placement. I used a mask on the flag so that it would blend with
the photo of the soldier and help the quote stand out more from the
background. I added contrast in my typography by varying the size to
make my central message more prominent: If we serve Christ, we will be
blessed as a nation.

rec | 16

rec | 17

Event
Ad
Description:

An event ad for a benefit event, hosted by Colonial House Portraits.

Date:
2.1.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Microsoft Word, Digital Scanner

Objectives:

Comprehend image sizing (how pixels and inches work together)

Find, scan and import a high-quality image
Create a full-bleed design
Choose a color scheme and typeface(s) that work for your message and
audience
Learn to use only Word design features without using any Adobe
programs, including Photoshop

Process:

I used a scanner to upload a photo from a professional studio. Using the

photograph for inspiration, I brainstormed event ideas. I wanted to create
a realistic event, so I used the name of the studio the photo was taken at
and came up with an event that would actually take place there. After
designing an ad with the idea of using strong alignment, I put my ideas
into Word and created it electronically. I gathered critiques, tweaked it
accordingly, and converted it into a PDF.

rec | 18

WANTED

Have you ever wanted to take authentic, personalized old west style
photographs? Come by Colonial House Portraits!

KKOQNBDDCRVHKKFNSN@UHRNTMSX@ESDQRBGNNKOQNFQ@LR~S@HKNQDCSNATHKCL@QJDS@AKD
RJHKKRENQSQNTAKDCXNTSG
OQHKSG~@LOL
NKNMH@KNTRDNQSQ@HSR
ODQRDSSHMF

rec | 19

Flier
Description:

Black and white flier to advertise a leadership conference.

Date:
1.25.15

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography

Incorporate basic InDesign skills to improve basic flier layout
Retrieve image and logo from links on I-Learn

Process:

For this project, I only used Adobe InDesign. I started out by sketching
different ideas for a layout, asking myself these questions: Which
layout is the most organized? Is everything balanced? What catches
my attention first? I wanted to create a layout that looked clean and
professional, to match the feel of the topic. After choosing which layout
would best meet my aims, I loaded the content into InDesign. I created
the title the way I did because I wanted to catch the viewers attention
with graduate, and then inform them on what the purpose of the
flier was by still keeping leadership conference fairly large. I chose
the image of the hand taking notes because it shows that there is an
opportunity to learn at the conference, and that participants should come
prepared to learn new skills.

rec | 20

Graduate

Leadership
Conference
October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Registration and more information available

at http://www.vouantcomm.com/leaders
Do you want to have the
competitive edge in business?
Come learn how at Vouant
Communications annual Graduate
Leadership Conference.
Vouant Communications is
devoted to helping tomorrows
leaders gain essential leadership
skills in the workplace.
During this dynamic three-day
seminar, attendees will meet
with top executives of Vouant
Communications to discuss
breakthrough leadership
techniques, while cultivating
attributes of leadership that will
market to any employer.
Conference is available to
graduating seniors.
Space is limited.

rec | 21

Photo
graphy

Family Portrait 2014

rec | 22

Mission Portrait 2015

Baptism Portrait 2015

rec | 23

Newborn Portrait 2014

Senior Portrit 2014

rec | 24

Mission Portrait 2015

Mission Portrait 2015

rec | 25

Architecture 2013

Architecture 2015

rec | 26

Architecture 2013

Architecture 2013

rec | 27