CHAP

TER11.1IN
TROD

UCTIO
N
The
project wo

rk entitled
a STUDY
ON
EMPLOY
EE

MOTIVAT
ION with
special ref
erenceto
Hyderabad

Industries
Ltd;
Thrissur is
mainly
conducted

to identify
the factors
which
willmotiva
te the emp

loyees and
the organi
zational fu
nctions in
Hyderaba

d Industrie
s Ltd,Thris
sur.Manag
ements
basic job is

the
effective
utilization
of human
resources

for
achieveme
nts
of organiza
tional

objectives.
The
personnel
manageme
nt is

concerned
with
organizing
humanreso
urces in

such a way
to get
maximum
output to
the

enterprise
and to
develop
the talent
of people

at work to
the fullest
satisfaction
.
Motivation

implies
that one
person, in
organizatio
ncontext a

manager,
includes
another,
say an
employee,

to engage
in action
by
ensuring
that

achannel
to satisfy
those
needs and
aspirations

becomes
available
to the
person. In
addition

tothis, the
strong
needs in a
direction
that is

satisfying
to the
latent
needs in
employees

andharness
them in a
manner
that would
be

functional
for the
organizatio
n.Employe
e

motivation
is one of
the major
issues
faced by

every
organizatio
n. It is the
major task
of every

manager to
motivate
his
subordinat
es or to

create the
will to
work
among
thesubordi

nates. It
should
also be
remember
ed that a

worker
may be
immensely
capable
of doing

some
work;
nothing
can be
achieved if

he is not
willing to
work. A
manager
has

tomake
appropriat
e use of
motivation
to enthuse

the
employees
to follow
them.
Hence

thisstudies
also
focusing
on the
employee

motivation
among the
employees
of
Hyderaba

dIndustries
Ltd.The
data
needed for
the study

has been
collected
from the
employees
through

questionna
iresand
through
direct
interviews

. Analysis
and
interpretat
ion has
been done

by using
thestatistic
al tools
and datas
are

presented
through
tables and
charts.

1.2
RESEA
RCH

PROBL
EM
The
research

problem
here in this
study is
associated
with the

motivation
of
employees
of HYDER
ABAD IN

DUSTRIE
S LIMITE
D,
Thrissur. T
here are a

variety
of factors t
hat
caninfluenc
e a persons

level of
motivation;
some of
these

factors
include
1.

The level
of pay and
benefits,
2.

The
perceived
fairness of
promotion
system

within a
company,
3.

Quality of
the working
conditions,
4.

Leadership
and social
relationship
s,
5.

Employee
recognition
6.Job secu
rity
7.

career
developme
nt
opportuniti
es

etc.Motivat
ed
employees
are a great
asset to any

organisatio
n. It is
because the
motivation
and

Jobsatisfact
ion is
clearly
linked.

Hence this
study is
focusing
on the
employee

motivation
in
theorganis
ation. The
research

problem is
formulated
as follows:

What
are the

factors
which
help
to motiva

te the
employee
s?

1.3
SIGNIF
ICANC
E

OF TH
E
STUDY

The study
is
intended
to
evaluate

motivation
of
employees
in the
organizati

on. A
goodmotiv
ational
program
procedure

is essential
to achieve
goal of the
organizatio
n. If

efficientm
otivational
programm
es of
employees

are made
not only in
this
particular
organizatio

n butalso
any other
organizati
on; the
organizati

ons can
achieve
the
efficiency
also to

develop
agood
organizatio
nal
culture.Mo

tivation
has variety
of effects.
These
effects

may be
seen in the
context of
an
individual

s physical
and mental
health,
productivit
y,

absenteeis
m and
turnover.
Employee
delight has

to be
managed
in more
than one
way. This

helps in
retaining
and
nurturing

the true
believers
who can
deliver
value to

the
organizati
on.
Proliferati
ng and

nurturing
the
number
of true
believers

is the
challenge
for future

and presen
t HR
managers.
1

HRM
Review (The

ICFI
University
Press) July
2008

This
means
innovation
and
creativity.

It also
means a
change in
the gear
for HR

polices
and practic
es. The
faster the
organizatio

ns nurture
their empl
oyees, the
more
successful

they
will be.
The
challenge
before HR

managers
today is to
delight
their
employees

and
nurture
their creati
vity to
keep them

a
bloom.Thi
s study
helps the
researcher

to realize
the
importance
of effective
employee

motivation
.This
research
study
examines

types and
levels of
employee
motivation
al

programm
es andalso
discusses
manageme
nt ideas

that can be
utilized to
innovate
employee
motivation

.
Ithelps to
provide in
sights to s
upport fut

ure resear
ch regardi
ng strategi
c guidance
for organiz

ations that
are both
providing
and
using rewa

rd/recognit
ion
programs.

1.4
OBJEC
TIVES
OF

THE
STUDY

1.4.1
Primary
objective
1.To study
the

important
factors
which are
needed to
motivate

the
employees
.

1.4.2
Seconda

ry
Objectiv
e.
1.To stud
y the effe

ct of mon
etary and
nonmonetary
benefits p

rovided b
y theorgan
ization on
the
employees

performan
ce.2.To
study the
effect of
job promot

ions on
employees
.3.To learn
the
employee

s
satisfactio
n on the
interperso
nal

relationshi
p exists in
theorganiz
ation.4.To
provide th

e practica
l suggesti
on for the
improvem
ent of org

anization
s performa
nce.

1.5
RESEA
RCH
HYPO

THESI
S
A
hypothesis

is a
preliminar
y or
tentative
explanatio

n or
postulate
by the
researcher
of whatthe

researcher
considers
the
outcome of
an

investigati
on will be.
It is an
informed/e
ducatedgu

ess. It
indicates
the
expectatio
ns of the

researcher
regarding
certain
variables.
It is

themost
specific
way in
which an
answer to a

problem
can
be stated.R
esearch
hypotheses

are the
specific
testable
predictions
made

about the
independe
nt
anddepend
ent variabl

es in the st
udy. Hypo
theses are
couched i
n terms of

the particu
lar indepe
ndent and
dependent
variables

that are
going to
be used in
the study.
The

researchhy
pothesis of
this study
is
as follows.

Ho:
There is no
significant
relationshi
p between

incentives
and emplo
yees
performan
ce.

Ho:
There
is no signi
ficant
relationshi

p between
career dev
elopment
opportunit
ies

and theext
ent of
employee
motivation
Ho:

There is
no
significant
relationshi
p between

performan
ce
appraisal
system
and

theextent
of
motivation
.
Ho:

There is n
o significa
nt relation
ship betw
een interp

ersonal rel
ationship i
n theorgan
ization and
extent of

motivation
.

1.6
RESEA

RCH
METH
ODOL
OGY.

Research i
s a system
atic metho
d of findin
g solution

s to proble
ms.
It is essent
ially aninv
estigation,

a recording
and an
analysis of
evidence
for the

purpose of
gaining
knowledge
.Accordin
g to Cliffo

rd
woody, re
search
comprises
of defining

and redefi
ning
problem,fo
rmulating
hypothesis

or
suggested
solutions,
collecting,
organizing

and
evaluating
data,reachi
ng conclus
ions,

testing
conclusion
s to deter
mine
whether th

ey
fit the for
mulatedhy
pothesis
2

1.6.1
Sampling
Design.
2

Kothari C R

. Research
Methodology
-Methods &
Techniques2
nd

revised
edition
(2007) New
AgeInternati
onal

PublishersNew Delhi.

4
A STUDY ON
EMPLOYEE
MOTIVATION

A sample
design is a
finite plan
for
obtaining

a sample
from a
given
population
.

Simpleran
dom
sampling
is used for
this study.

1.6.2
Universe.
The
universe
chooses

for the
research st
udy is the
employees
of

Hyderabad
Industries
Ltd.

1.6.3
Sample
Size.
Number
of the

sampling
units
selected
from the
population

is called
the size of
the
sample.Sa
mple of 50

respondent
s were
obtained
from the
population.

1.6.4
Sampling
Procedure.
The
procedure

adopted in
the present
study is
probability
sampling,

which is
also
known
aschance
sampling.

Under this
sampling
design,
every item
of the

frame
has an
equal chan
ceof
inclusion

in the
sample.
1.6.5
Methods

of Data
Collection.
The datas
were
collected

through
Primary
and
secondary
sources.

1.6.5.1
Primary
Sources.
Primary
data are in

the form of
raw
material
to which
statistical

methods
are applied
for the
purpose of
analysis

and
interpretati
ons.The
primary
sources

are discuss
ion with
employees,
datas
collected

through
questionna
ire.
1.6.5.2

Secondary
Sources.
Secondary
datas are
in the form

of finished
products
as they
have
already

been
treatedstati
stically in
some
form or

other.The s
econdary
data mainl
y consists
of data an

d informat
ion collect
ed from re
cords,com
pany

websites
and also
discussion
with the
manageme

nt of the
organizatio
n.
Secondary
data was

also
collected
from
journals,

magazines
and books.
1.6.6
Nature of
Research

Descriptiv
e research,
also
known as
statistical

research,
describes
data and
characteris
ticsabout t

he populat
ion or phe
nomenon
being stud
ied. Descr

iptive rese
arch answ
ers theque
stions who,
what,

where,
when and
how.Altho
ugh the da
ta descript

ion is fact
ual, accur
ate and sy
stematic, t
he researc

h cannotde
scribe
what
caused a
situation.

Thus,
descriptive
research
cannot be
used to

create a
causalrelati
onship,
where one
variable

affects
another. In
other
words,
descriptive

research
can besaid
to have a
low
requiremen

t
for internal
validity.

1.6.7
Questionn
aire.
A well
defined

questionna
ire that is
used
effectively
can gather

informatio
n on both
overall per
formance
of the test

system as
well as
informatio
n on
specific

component
s of the
system.A
defeated
questionna

ire was
carefully
prepared
and
specially

numbered.
The
questions
were
arranged in

proper
order, in
accordance
with the
relevance.

1.6.8
Nature of
Questions
Asked.

The
questionna
ire consists
of open
ended,

dichotomo
us, rating
and
ranking
questions.

1.6.9 Pretesting
A pretesting of
questionna

ire was
conducted
with 10
questionna
ires, which

were
distributed
and all of
them were
collected

back as
completed
questionna
ire. On the
basis of

doubtsrais
ed by the
respondent
s the
questionna

ire was
redialed to
its present
form.

1.6.10
Sample
A finite su
bset of po
pulation, s

elected fro
m it with t
he objecti
ve of inve
stigating it

s propertie
s called a
sample. A
sample is a
representat

ive part of
the
population.
A sample
of 50

respondent
s in total
has been
randomly
selected.

The
response to
various
elements
under each

questions
were
totaled for
the
purpose of

various
statistical
testing.
1.6.11.
Variables

of
the Study.
The direct
variable of
the study is

the
employee
motivation
6

A STUDY ON
EMPLOYEE
MOTIVATION

Indirect v
ariables ar
e the ince

ntives, int
erpersonal
relations,
career dev
elopmento

pportunitie
s and
performan
ce

appraisal
system.
1.6.12.
Presentati
on of Data.

The data
are
presented
through

charts and
tables.
1.6.13. Too
ls
and Techni

ques for
Analysis.

Correlati
on is
used

to test
the
hypothesi
s and

draw infe
rences.