Market Trends in Yogurt

Products
Ranjan Sharma
Dairy Innovation Australia Limited
03 June 2014

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Contents
Yogurt consumer perception
Yogurt market forecast for 5 years (20132018)
Greek yogurt in US
Data on new product launches in last 2 years
New product trends
Summary

Yogurt a global healthy food

56 countries, 25,000 participants

Nielsen, 2012

Yogurt in Top 5 health purchases in

all Regions

56 countries, 25,000 participants

Nielsen, 2012

Global Yogurt market and consumption

Global: market value by category, 2012

Top 10 markets: by value ($bn), 2012

Global: fastest growing categories by value,

CAGR 201217

Global market 2012 US$53.2bn

China

8.5

Netherlands

2.7

US

6.6

Italy

2.3

Japan

3.7

UK

2.2

Germany

3.1

Brazil

France

3.1

Spain

Datamonitor, 2013

Yogurt drinks

+4.3%

Standard yogurt

+3.8%

Top 10 markets: by per capita expenditure

($), 2012

Netherlands

158.9

Sweden

64.9

Switzerland

107.1

Portugal

60.4

Norway

92.7

Australia

56.5

1.6

Finland

76.7

Austria

53.4

1.4

Ireland

73.9

Denmark

51.1

Consumer research - Dairy

Priorities when buying dairy products

Dairy products like yogurt should focus on low or no fat, high fibre, low/no
sugar, high vit/min and no additives
Datamonitor, 2013

Consumer research Food & Drinks

When choosing a food or drink what is your priority?

Datamonitor, 2013

Top 20 flavours for new yogurt

products 2011-12
Top 20 yogurt flavours 2011-12)
1. Strawberry
2. Peach
3. Vanilla
4. Blueberry
5. Raspberry
6. Banana
7. Mango
8. Apple
9. Cherry
10. Pineapple
Datamonitor, 2013

11. Apricot
12. Chocolate
13. Orange
14. Lemon
15. Pear
16. Honey
17. Passion fruit
18. Coconut
19. Cereal
20. Blackberry

Surge in Greek Yogurt in US

Yogurt market share - US

Greek (Chobani)

Share of Greek Yogurt

2007 1%
2012 48%
2013 Going down

http://usa.greekreporter.com/2012/01/18/greek-yogurt-triumphs-in-new-york-markets/

Greek yogurt 2013 - US

Greek yogurt - US

http://www.ft.com/cms/s/0/ee689302-33ff-11e3-8f1d-00144feab7de.html#axzz32njx6hTS

US frozen yogurt growth

http://menchiesfranchise.com/research-menchies/how-large-is-the-frozen-yogurtindustry/

Consumer research - US

Greek yogurt - US

http://www.specialtyfood.com/news-trends/featured-articles/article/new-yogurt-culture/

Product launch statistics

Last 2 years (2012-14)

New Yogurt Product Launches 2012-14

New Yogurt Product Launches - 2012-14
3,500

Total - 5960

3,000

No. of SKUs

2,500
2,000
1,500
1,000
500
0
Europe
Datamonitor, 2014

North America Asia-Pacific

South and
Central
America

Middle East
and Africa

New Yogurt Product Launches 2012-14 - Top 20 Countries

New Yogurt Product Launches - 2012-14 - Top 20 Countries
1,200
Total - 4723 SKUs

1,000

No. of SKUs

800

600

400

200

Datamonitor, 2014

New Yogurt Product Launches 2012-14 - Top 20 Companies

New Yogurt Product Launches - 2012-14 - Top 20 Companies
350
300
No. of SKUs

Total - 1231 SKUs

250
200
150
100
50
0

Datamonitor, 2014

New Yogurt Product Launches 2012-14 - Top 20 Label Claims

New Yogurt Product Launches - 2012-14 - Top 20 Label Claims
1,400

No of Reports

1,200

Total - 3975

1,000
800
600
400
200
0

Datamonitor, 2014

New Yogurt Product Launches 2012-14 - Top 20 Flavour Claims

New Yogurt Product Launches - 2012-14 - Top 20 Flavour
Claims
1,400
Total - 5526

1,200

No of Reports

1,000
800
600
400
200

Datamonitor, 2014

New Yogurt Product Launches 2012-14 - Top 20 Package Types

New Yogurt Product Launches - 2012-14 - Top 20 Package Types
1,400

Number of Reports

1,200
1,000
800
600
400
200
0

Datamonitor, 2014

Total - 3912

Yogurt market forecast 2013-18 APAC

Yogurt market forecast 2013-18 - APAC
14000
China

12000
Markey Value (US$ Millions)

Japan
Australia
10000

Taiwan
Indonesia

8000

Thailand
Korea
NZ

6000

India
Malaysia
4000

Hong Kong
Singapore

2000

Philippines
Vietnam

0
2013

2014

2015

2016

2017

2018

Datamonitor, 2014

Yogurt average market growth

2013-18 - APAC
Yogurt average market growth 2013-18 - APAC
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%

Datamonitor, 2014

Market forecast yogurt products APAC

Market forecast yogurt products - APAC
16000

Market Value (US$ Million)

14000
12000
10000
Yogurt

8000

Yogurt drinks
6000
4000
2000
0

Datamonitor, 2014

2013

2014

2015

2016

2017

2018

Market forecast yogurt products Australia

Market forecast yogurt products - Australia
1600

Market Value (US$ Million)

1400
1200
1000
Yogurt

800

Yogurt drinks
600
400
200
0

Datamonitor, 2014

2013

2014

2015

2016

2017

2018

Yogurt Product Trends

Greek yogurt - US

Too many brands market saturation

Greek-style yogurt - Kids

Greek-style yogurt - Frozen

Greek-style yogurt - Australia

Danone-MG, Australia
Lion Dairy, Australia

Roaming Cow
Australia

Lion Dairy, Australia

Chobani, AU
Chobani, AU

Flip/compartment-type yogurt

Frozen yogurt

Japan

Weis, Australia

UK
Bulla, Australia

Bulla, Australia

Bulla, Australia

Yogurt with Aloe Vera

Vietnam

China
China

Japan with aloe pulp

Japan with aloe chunks

Yogurt that you can eat or drink

Danone
The Netherlands, 2014

Yogurt from milk from grass-fed cows

Yogurt with Savoury flavours

Coles, Australia

Greek Gods (The Hain Celestial)

- Salted Caramel

Blue Hill, New York, US

Japan Morinaga
with Azuki beans
Pakistan Nestle Raita

High protein yogurt

Dannon Oikos

Other high protein yogurts:

Greek yogurt
Icelandic yogurt

Yogurt targeting men high protein

Yogurt Smoothie

Parmalat, Australia Low fat

Breakfast yogurt with cereals

Breakfast To Go, Bircher

Muesli, Parmalat, Australia

Coles, AU
Breakfast To Go,
Parmalat, AU

100 Calorie yogurt

Yogurt for babies

Yogurt for toddlers

Yogurt for kids

With fruit juice, Yili, China

Squeezable and sucking-type yogurt

Squeezable and sucking-type yogurt - Australia

Chobani, Australia

Macro, Organic
AU

Lion Dairy, Australia

Coles, Australia
Bulla, AU

Parmalat, AU

Functional yogurts

US- with omega 3

Japan Snow Brand with acerola
& milk ceramide MC-5 moisturising skin
Japan with acai
Sport/busy people

UK cholesterol reduction

Japan Kirin, with plasma lactic

Acid bacteria cold and flu

UK cholesterol reduction
Japan Glico Dairy, Vietnam collagen, blueberry
With collagen

Brazil with Collagen hydrolysate, 0% fat

Pouring yogurt

Danone MG, AU

Regional theme yogurts

Ayran/Laban/Lassi Turkish/Middle East/India yogurt,
water, salt
Icelandic yogurt Skyr (high protein)
Asian yogurt

New Zealand Style yogurt grass-fed cow, cream on top

Australian Style yogurt Greek with honey & fruits
Kefir Caucasus yeast/bacteria grains

Icelandic yogurt

High protein thicker than Greek Yogurt

Kefir

Australia

Japan

Yogurt other label claims

No sugar
Free-from
All natural

Summary
Yogurt and fermented dairy drinks globally
considered healthy
Greek yogurt brand booming in US available
for adults, babies, toddlers and kids
Surge in demand in China
High protein a great selling point
Savoury yogurts possibilities
Regional theme yogurts have a point of
difference

Trending Yogurt on Google - Global

Google Trends 28 May 2014

Trending Yogurt on Google - US

Google Trends 28 May 2014

Trending Yogurt on Google - Australia

Google Trends 28 May 2014