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USED

Rozmarin Hotel

Apostol Simona CSR Consultant

Florea David restaurant supervisor

Mocanu Alina

Alina Ceamur - chambermaid

CSR Consultant

Marcian Masariu Front office


responsible
Florentina Comsa- Marketing
Manager

Corporate Social Responsibility report

CSR Assessment at Rozmarin Hotel


- Predeal -

IPA report for Rozmarin Hotel

Summary
ROZMARIN SMILES !
Hotel Rozmarin is part of a greater company called SC PIMEN TIMPA SA.
Established in 1990, Timpa SA is a stock base company with private capital
entirely Romanian, having as activity fields commerce, services and tourism.
Located in Predeal on Prahova Valley the hotel has three stars.
The number of employees working in the hotel varies between 60 and 80
depending of the number of guests that the hotel has. During the high season
(December/February) the number of employees is around 80. The permanent
staff is made out of 60 persons.
Hotels logo Continues the tradition is perfectly illustrated in the quality of
services provided to the guests. The young, professional management team is
results orientated offering good services at affordable prices (extras from the
opinions of clients).
Among the identified problems at the level of CSR, our team discovered:
lack of supplementary benefits
the amount of participation given by employees in decision
making
- weak communication between various departments
After discussing with the CSR team, formed inside the hotel, as well as
with the management, we managed to identify some of possible solutions. We
insisted from the beginning on the creativity of the CSR team from Rozmarin,
bearing in mind the fact that they will remain after the consultants will finish.
-

One of the most successful and well seen option, by all the employees,
was the supplementing of the MUTUAL AID FUND already existing at the level of
employees) with the hotel participation. This allowed the employees to get more
money after contributing during a year and since we decided that only the staff
with more than 3 years within the hotel can attend, it will offer the possibility of
increasing the level of stability inside the staff.
In order to address the problem of low implication of the employees in
decision making the management team decided to cooperate with the CSR team
from the hotel in various fields like : drawing up and analysing the surveys for the
customer( so far only the management made them and the results were highly
centralized), they were allowed to attend the departmental meetings (by rotation
a member of an another department could attend the meeting of an another than
his own), identifying with the management of the employees needs.
We also agreed on reforming the Employee of the month system,
allowing the members of each department to vote for the person who will be
granted this title. Under the new conditions, the opinion of the colleagues will
count 50% when selecting the Employee of the month .
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II

IPA report for Rozmarin Hotel

At the parties organised by the hotel the employees family will be invited
also, allowing them to better interact between each other. In order to raise the
cohesion between them we challenged the employees to find a special cookie, to
be offered for free to the guests.
The implementation of the options will continue after finishing the
consultancy period and it will be made by the CSR team formed inside.

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III

IPA report for Rozmarin Hotel

Content

Introduction

1.1
1.2
1.3
1.4

In-plant demonstration project


Company
Organisational chart
Methodology

Preassessment

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.7.1
2.7.2
2.7.3
2.7.4
2.7.5
2.7.6
2.7.7
2.7.8
2.7.9
2.8
2.9
2.9.1
2.9.2
2.10
2.11

CSR-team
Selection of IPA focus
Description of service processes
Actual provided services
Stakeholder analysis
Key performance indicators
Issues related to collaborators
Policy / Code of conduct
Work atmosphere and employee satisfaction
Working hours
Compensation & benefits
Freedom of association
Health & safety
Discrimination, Harassment & abuse
Bonded Labour, Child labour
Disciplinary procedures
Main suppliers / subcontractors
Customer relation / service quality
Customer groups:
Customer satisfaction:
Community and authorities
Cause Analysis and CSR Options

Synthesis Identification and evaluation of options

3.1
3.2
3.3
3.3.1
3.3.2
3.4

Screening of identified options


Options for direct implementation
Further analysis of the issues and options
Option no 1
Option no 2
Evaluation/priorization of options

Implementation

4.1

Already implemented options (date)

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IV
4.2
4.2.1
4.3

Action plan for feasible options


Actions plan for the implementation
On-going Auditing / Monitoring

Conclusions and recommendations

Literature Sources

Annex

Annex 1
Annex 2

Discussion of CSR options


Rating scale for the evaluation of options

IPA report for Rozmarin Hotel

06.04.2015

Introduction

1.1

In-plant demonstration project

IPA report for Hotel Rozmarin

This Corporate Social Responsibility (CSR) assessment report has been elaborated for the demonstration project carried out by the Unit for
Sustainable Enterprise Development (USED) Romania. The in-plant demonstration projects serve the purpose to demonstrate how CSR can be
implemented in hotels in Romania.
The CSR-team at SC PIMEN- TAMPA hotel Rozmarin has written this report with assistance from the USED Romania.
The Unit for Sustainable Enterprise Development (USED) Romania was established in 2008 with support from the Swiss State Secretariat for
Economic (SECO) Affairs under the auspices of the United Nations Industrial Development Organization (UNIDO). The mission of the USED is
to play a catalytic role and to provide the technical services and assessments to promote CSR and CP in Romania. The USED thus assists
companies in rationalizing their production processes to save money on raw materials, energy, water, and waste treatment. This approach shall
contribute to the improvement of the overall eco-efficiency of the hotels; their image, position in the market and their environmental and
economic performance.
The Unit for Sustainable Enterprise Development (USED) Romania is located in the capital. Further information can be found on
www.turismdurabil.ro

1.2

Company

The visited hotel is part of a greater company called SC PIMEN TIMPA SA. Established in 1990, Timpa SA is a stock base company with
private capital entirely Romanian, having as activity fields commerce, services and tourism. In all these years, Timpa SA passed through
different development stages; since 1999, as a new managerial team was invested, an extensive investments program was put into action. This
program consisted of acquisition and modernization of several commercial and touristic locations. Among the achievements they can be
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IPA report for Hotel Rozmarin

mentioned Faget Restaurant and Ursu Sport Center, the most up-to-date fitness complex in Brasov City. This Sport Center provides high
quality sport equipment and qualified instructors in order to satisfy all sport lovers preferences. Pimen villa and Rozmarin Hotel, both located
in Predeal (the famous ski resort situated on Prahova Valley), are the companys most important achievements in hospitality industry.

ADRESS: Romania - Predeal, 505300, B-dul Mihail Saulescu 159


tel: +40/268-455622, +40/268-455657, +40/740-096863
fax: +40 268-455683

HOTEL FACILITIES
With 64 double rooms (both matrimonial and twin) and 6 suits with modern endowments, a friendly and warm atmosphere: TV with satellite (30
channels), balconies in most rooms, elevator, room service (24-6), baths with shower cabin, facilities for disabled persons the hotel is
categorized a 4 stars. The private and free parking (up to 50 places) provides full safety to those who travel by car. The guests of the hotel have
300 seats at their disposal in the restaurant. Rozmarin Business Center consists of 5 halls (capacity between 10 and 120 seats): Regala,
Ronda, Casino, Internet and Predeal. They all provide modern and modular furniture (creating the possibility of various arrangements, standard
equipment (projection screen, flipchart, whiteboard), multimedia facilities, TV, DVD player, Internet access). In the last years, the hotel
developed consistently the bussines tourism section, offering excellent facilities for conference organizers.The hotel also offers different
additional services like a modern gym, sauna, jacuzzi, solar or massage.
The number of employees working within the hotel varies between 60 and 80 depending of the number of guests that the hotel has. During the
high season (December/February) the number of employees is around 80. The permanent staff is made out of 60 persons.
Hotels logo Continues the tradition is perfectly illustrated in the quality of services provided to the guests. Over the years the hotel had
developed a code of conduct at the level of the employees which contributed to the rising of the service quality. The young, professional

06.04.2015

IPA report for Hotel Rozmarin

management team results are orientated towards the offering of good services at affordable prices. The services provided by the hotel are the
combination of hard work and devotion of the employees (extras from the opinions of clients).

1.3

Organisational chart

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IPA report for Hotel Rozmarin

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IPA report for Hotel Rozmarin

The organizational chart presented by the hotel management is a functional adapted to the needs of a three star hotel situated in the mountain
area, open the entire period of the year. The number of the personnel is fluctuant during the year due to the variations of tourists ( high peeks
during winter time).
At this moment the organizational chart of the hotel is divided in: Front-Office 7 persons reception, sales, events), Housekeeping-7persons,
Restaurant & Bar & Club 15 persons, Kitchen- 14 persons and Technical Department - 5 persons. At this figures there must be added the
management team.
Regarding the work force the majority is constituted by women (60% of the entire permanent staff); they are present in every department and at
all levels from basic to middle and top management.
The workforce is characterized by the following features:
% of women

% of temporal % of part time % of disabled


employees
employees
employees

60%

8%

0%

0%

The age distribution is the following


< 25 years

25 - 35 years

35 - 45 years

45 - 55 years

> 55 years

10%

20%

50%

15%

5%

The following minorities are present within the workforce:


- no minorities were found ; we cannot talk about a significant deviation from local distribution of minorities

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1.4

IPA report for Hotel Rozmarin

Methodology

CSR is the continuous application of an integrated development and cooperation strategy applied to enterprises, processes and internal /
external services of the organization and its relations to the surrounding society to increase economic success and quality of life and reduce
risks to humans and the society. Its core element is the cooperation between management and collaborators as well as between the
organization and the society
The CSR concept is a strategic way to approach internal as well as aspects under the basic idea of stakeholder involvement.
In general the method of an IPA follows the following steps:
1. Pre-assessment (forming of the CSR-team, definition of the audit focus, description of the company and its stakeholder relations).
2. Analysis of data and performance related to labor issues and external relations.
3. Synthesis (examination of the processes on CSR measures (options) and estimation of the economic and environmental benefits thereof as

well as investigation of technical and organizational advantages).


4. Implementation of the options by the company and examination of the benefits achieved.

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Date

Duration

4 hours
Workshop
1
24.08.200
9

Workshop
2
27.10.2009

Objectives of the visit

Kick-off meeting to present in detail CSR&CP consultants


the projects steps and to establish
a calendar for the next activities.
We presented the general manager Simona Apostol
the project materials and each Alina Mocanu
team objectives.
Establish CSR Team, Quick Scan,
Hotel Vizit and Mini Audit.

4 hours

Consultants present

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IPA report for Hotel Rozmarin

Establishing the responsibilities CSR consultants


between consultants; Identifying
contact person at the level of the
hotel,
administrative
work Simona Apostol
( pictures, general accommodation Alina Mocanu
with the hotel atmosphere and with
the personnel)
Introductory discussions with the
management
and
the
dissemination of the quick scan
mini-audits
CSR strategy; SWOT Analisys,
USP, KPI

Workshop
3
16.02.2010

3 hours

Stakeholder analysis and service CSR consultants


quality
together
with
the
management of the hotel and the
Simona Apostol
CSR team
Alina Mocanu

Workshop
4

5 hours

Implementation of the proposed CSR consultants


CSR Options ; discussions with the
general manager and prioritization
of the options to be implemented

5th of May
Workshop
5

Final adjustments on the CSR CSR consultants


report
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12

Preassessment

2.1

CSR-team

Table 1

The CSR-team at Company.

Name

Position

Florea David

Restaurant
supervisor

Alina Ceamur

chambermaid

Florentina Comsa

Marketing Manager

Marcian Masariu

Front office
responsible

2.2

IPA report for Hotel Rozmarin

Designation

Main contact in the CSR team

Selection of IPA focus

According to the quick-scan realized at the hotel the main identified problems were:
-

Supplementary benefits

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2.3

Style of supervision used by superiors

Amount of participation given by employees in decision making

Lack of customers

Low media

Change of material

IPA report for Hotel Rozmarin

Description of service processes

ROZMARIN COMPLEX
Classified at a 4* standard, Rozmarin Complex continues the tradition of high quality services which brought the fame of Romanian mountain
tourism. Hospitable host, a veritable home far away from home, Rozmarin Complex represents the ideal choice both for leisure and business
travel. The spectacular natural environment, with a panoramic view on Timis River superior valley, on Postavarul and Piatra Mare Mountains,
and the consistence of the touristic product recommend Rozmarin Complex as a destination for all seasons. Seated on four floors (with easy
access due to the modern elevator) and offering a spectacular panorama, the spacious double rooms and luxurious penthouses brings ideal
conditions for rest after a day full of business meetings, sports or trips around.The private and free parking (up to 50 places) provides full safety
to those who travel by car. The concierge (at the reception desk) is at clients disposal, offering all necessary infos regarding leisure and fun, and
many other services peculiar for a 4* hotel (including individual free safe boxes).
The Business Center
The tourist complex has also a Business Center consisting of 5 halls (capacity between 10 and 120 seats): Regala, Ronda, Casino, Internet and
Predeal. They all provide modern and modular furniture (creating the possibility of various arrangements, standard equipment (projection
screen, flipchart, whiteboard), multimedia facilities, TV, DVD player, Internet access). Extra services are to complete their product.
Gym, Sauna, Jacuzzi & Massage
Gym hall providing high quality sport equipment, sauna, jacuzzi, solar and massage, the possibilities of renting bikes, ATV and sportive
equipment, preparing barbeque meals in picturesque places, trips in the area by touring car or by minibus.
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IPA report for Hotel Rozmarin

The Club
The Club, providing 150 sitting places and offering an entertaining atmosphere, animated by famous DJ-s, is also very attractive for hotel clients.
The Restaurant
The dinning rooms of the Rozmarin Restaurant have a special architecture, combining modern and clasical specific mountain area, with a
capacity of 300 seats and a Romanian cuisine of the highest quality are available for our customers.
Also, Rozmarin Cellar is the ideal refuge for those who appreciate both the quality of the specific foods (sausage, cheese, pickles or sweet, all
home) and the traditional drink (wine or brandy).

2.4

Actual provided services

The hotel provides a large variety of services besides accommodation and restaurant. They offer on a regular basis access to a gym hall, solar,
dry sauna, massage, club, free parking, free internet in each room.
According to the Romanian laws the hotel has been classified at 4 stars. The conditions offered make him ideal for conference organizers and
also for family visits.

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IPA report for Hotel Rozmarin

Table 2 Annual and monthly service provision

No Service

Unit

Overnight stays of hotel guests

[guest-night]

Hot meals served in restaurant

[meal]

Overnight stays of employees

[personnight]

Hot meals served to


employees

[meal]

2.5

April
08

June
08

Aug.08

Dec. 08 Average
2008

Jan.
09

Mar. 09

1st Quarter
2009

Apr. 09

Sept.
09

Oct.
09

1504

2003

2834

2441

2195

1424

1920

1672

1321

1249

1197

2820

6606

7594

6077

5774

2670

2880

2775

2477

6190

5452

164

164

153

120

120

120

120

1376

1376

1354

1376

1376

1376

1332

960

960

120
1332

164
1332

Stakeholder analysis

The Rozmarin hotel stakeholders are groups and individuals who are interested in/or are affected by the hotels operations.

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IPA report for Hotel Rozmarin

Lowpower/influencehigh

The hotel CSR team together with the CSR consultants were engaged in a stakeholder and issues analysis to map out who are the key internal
and external stakeholders and to get a better understanding of which Corporate Responsibility (CR) issues are important to them and their
potential impact on our business and wider communities.
The analysis was conducted by the CSR consultants assigned to this hotel with the substantial help of the management team. During these
discussions a SWOT analysis was supplementary done.

Providers / suppliers
Share holders
Clients / Guests
Mass Media
Management
Tourism Agencies
Community

Employees

Local authority

Low

interest/needs

high

Priority stakeholder:
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Priority
stakeholders

Main issues /
expectations

Importance for
hotel

Management

To coordinate the Very important


Yes
activities
of
the
The management Results from the
company/ achieving
is the catalyst of mini-audits
a company strategy
the entire activity
inside the hotel
therefore its role is
crucial

Clients/
Tourists

Good
services Very important
offered at affordable
A satisfied client Yes
prices
will bring two more
Datas
to
be
next time
extracted from the
analysis of the 5
minutes
survey
made by the hotel

Share holders

Accepting
innovation/exchanges

Very important

IPA report for Hotel Rozmarin

Need for data


collection and
engagement

Yes
Data
collected
from the interview
with
the
management
team

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18

Employees

Increasing
professional skills

Very important

Yes

An well motivated
team with good
professional skills
is determinant in
the offer of good
services

Data from
mini-audits
personal
interviews

IPA report for Hotel Rozmarin

the
and

Tourism
Agencies

Establishing periodic Very important


visits
A good promotion
of hotel services
can be done with
the help of the
tourism agencies

Yes

Suppliers

Increasing
communication level

Very important

Yes

The quality of
services received
by the tourist is
depending
substantially
on
the good relation
with the suppliers
and
with
the

Mini-audits
and
discussions with
the
hotel
management

Discussions with
the
hotel
management and
5 minutes survey
provided by the
hotel to the group
leaders and to
individual tourists

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IPA report for Hotel Rozmarin

quality of their
services/products
Environment
Media Press

Community

Local authority

Set
up
programs

specific Important

To
participate
particular events

Yes
Mini-audits

in Important

Yes

Good relation with Press releases,


media
means website etc
maintaining a real,
good image of the
hotel

Increasing
cooperation

Important

Increasing
cooperation

Important

Yes

The
community From
the
provides
the interviews
with
working force and the employees
having a good
relation with them
contributes to the
welfare of the
community itself
Yes
From
the
discussions with
the management

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20

IPA report for Hotel Rozmarin

2.6

Key performance indicators

Table 3

KPI figures for raw materials and utilities per hotel overnight stay compared to international benchmark information

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21

No

Product

Unit

KPI
2009

Benchmark
figures

Remarks

Customer
satisfaction

Average
number of
answers
(category
4 to 1)

63% of the
guests
considered
the
services
excellent
while only
2%
complaine
d as
unsatisfied

35% of the
total number
of guests
fill-in a 5
seconds
survey

Total from
mini
customer
survey (4
questions)

Employee
satisfaction

Average
number of
answers
(category
4 to 1)

3,32

42% of the
employees
filled in the
mini-audit at
the time of
our third
visit at the
hotel.

The hotel
never
conducted
such
analysis
before; under
these
circumstance
s no relevant
data were
available for
2009

IPA report for Hotel Rozmarin

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22

Turnover of staff

N
employee
s gone /
total of
employee
s per year

7/10

Training

Training
hours / n
collaborat
ors per
year

50h

Average salary
(without
management)

% Av.
Salary
per month
/
collective
agreemen
t or legal
minimum

1,000 RON

Less than 1
% of the
hired staff
left the hotel
last year.
However a
large number
of persons
dont resist
during the 3
months of
trial period.

IPA report for Hotel Rozmarin

10-20
persons are
employed as
seasonal staff

Average per
month

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Lowest salary

% Lowest
Salary
per month
/
collective
agreemen
t or legal
minimum

legal
minimum

Absenteeism

Days
lost / n
total work
days per
year

30 days

Social
investment

%
invested
in
benefits
for
society /
total
investme
nt per
year

1000 euros

IPA report for Hotel Rozmarin

30 days
represents
the medical
leave on
2009
The donations
were given
especially to
the city hall in
organizing
different
promotion
events under
the equivalent
of rooms and
accommodati
on

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IPA report for Hotel Rozmarin

Sentimentele fata de locul de munca


Foarte nemultumit

Nemultumit

Aproape multumit

Multumit

Foarte multumit

Foarte multumit

19

17

Foarte nemultumit
15

13

11

Aproape multumit

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25

2.7

IPA report for Hotel Rozmarin

Issues related to collaborators

For recruiting the staff the management is directly responsible. They announce the free working places at the Regional Employment agency
every month and based on the needs in the local media. After receiving the CVs for the available positions the selected persons are invited to
an interview. In the recruitment commission attends the general manager, the HR manager of the entire company and the chief of department
where the position is available. After the interview the person is tested and he/she will be hired for a limited period (3 months).At the end of this
period the person is evaluated by the chief of department and recommended for an unlimited period employment.
When entering the department, the new-entry is being trained personally by the chief of department regarding its duties, responsibilities and
facilities offered by the hotel to the employees. The facilities provided to employees are: a hot meal, fidelity percentage according to the period
of activity within the hotel Rozmarin structure, half of the costs of transportation paid by the company.
The evaluation is made periodically by the chief of departments and by the general manager of the complex. There is a promotion system based
on fidelity within the company and respect to the core values of it (professionalism, customer care etc).
In case of dismissal and separation a final interview is conducted personally by the general manager in order to seize the reasons of the
departure

2.7.1

Communication, Management style

The communication is very important and the general manager and all department managers have weekly meetings every Monday.
The general manager practice open door policy and every staff member can discus with him.
As result of this policy and management style is the good working atmosphere even dough the volume of work is big.
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2.7.2

IPA report for Hotel Rozmarin

Policy / Code of conduct

The hotel has a code of conduct generally valid for the entire staff from general manager to the last position. The code of conduct is presented
from the interview phase and then developed by the chief of department.
The code of conduct, made out with respect to the Labor Code- mainly refers to: obligations of the employers and of the employees, how the
work is organized (duration of the working day, beginning of the shifts, supplementary hours, programming of the holidays), defending the
prestige of the company and the confidentiality convention, norms of hygiene and work security, work discipline and penalties.
The code was made in 2004 and updated with the approval of the Board of Directors. The employees are consulted in case of change of the
document during their bi-annual meeting with the General Manager of the entire company (Pimen SA). Usually the employees are introduced
with its application from their first day and the middle management is responsible for applying it, under the supervision of the general manager.

2.7.3

Work atmosphere and employee satisfaction

Indicators (from mini audit)


Job in general
Working
colleagues

25 positive/ 1 negative ; Priority 3,32


atmosphere

with 30 positive/ 1 negative ; priority 3,58

Working atmosphere with superiors

21 positive/ 6 negative ; priority 2,63

Degree of motivation

19 positive/ 9 negative ; priority 2,84

Style of supervision

14 positive / 12 negative ; priority 2,47

Relationship

with

other

people 26 positive/ 2 negative ; priority 3,44

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IPA report for Hotel Rozmarin

(during work)
Support received for doing the job

22 positive/ 5 negative ; priority 3,05

Current career opportunities

15 positive/8 negative ; priority 2,74

Training provided

27 positive/ 2 negative; priority 3,42

The general manager has daily meetings with the chief of departments and also periodical meetings with all the employees. During these
meetings a subject on the agenda makes reference to the degree of employees satisfaction. Starting with this year, team building had been
conducted outside the hotel with the help of professional companies (1st one in April). However, it is hard to find a period when all the stuff can
be involved in team building activity. An entire shift cant be sent to training, (from one department) because the hotel has a constant number of
clients.
The management is preoccupied with the staff satisfaction considering that a happy person in hospitality industry equals a happy customer. The
General Manager is perceived by the staff as an authoritarian person, but fair when it comes to decision-making.
The General Management of the mother company (Timpa -Pimen) is holding regular meetings (once three months) in order to discuss the
current problems of the hotel. Generally the employees are invited to discuss their problems but very few do it.
A large number of the present staff had been sent to training on different issues related to the improvement of their working skills.

2.7.4

Working hours

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IPA report for Hotel Rozmarin

Satisfaction-Indicators (from mini


audit)
Working hour arrangement

14 positive / 9 negative ; priority 2,58

Work load

12 positive/ 13 negative ; priority 2,42

Average working hours per week

72 hours/shift (12 hours shift X 6


working days)

Average overtime per week

20 hours/shift /week ( 3,3 extra hours


per shift)

Maximum overtime per week

24 hours/shift/week

Depending on each department there are different working hour arrangements. In general they work in shifts daily one for restaurant, kitchen,
chambermaids and 12/24/12/48 for the reception. The overtime is generally being paid as half of the normal working hour. According to the
Romanian Labor Code the extra-hours have to be paid with 75% of the value of a regular hour. We made a recommendation in this way to the
management but they motivated that at the moment that is not possible. The staff has at least one day off per week.
The overtime varies depending on the season. One of the reasons for the staff turnover is considered to be the overtime. There were cases
when people gave up the job even from the testing period due to the overtime.

2.7.5

Compensation & benefits

Satisfaction-Indicators (from mini


audit)
Pay-scheme

Not communicated - Confidential


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Extra benefits provided by company

Not communicated Confidential

Salary level relevant to experience

Not communicated Confidential

Average Salary per month

Not communicated Confidential

Lowest salary per month

Minimal legal wage

IPA report for Hotel Rozmarin

All the insurances are being paid in time based on each ones salary.
Voluntary benefits: one meal a day, fidelity percentage based on the years spent within the company, half of the cost of transportation paid.
Compared with the rest of the hotels from the program Rozmarin is holding an average position; however when talking only about the hotels
from Valea Prahovei, Rozmarin standard salaries are well quoted

2.7.6

Freedom of association

Percentage of collaborators affiliated to 0%


a
trade
union
or
employees
association

The trade unions are allowed but not encouraged. The hotel has workers representatives which negotiate with the management of the hotel the
collective bargaining or in case of different problems of the employees.

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IPA report for Hotel Rozmarin

The Romanian Labor Code offers only the possibility of having a representative of the employees. At this moment at the level of the company
there is a committee of employees who are attending the negotiations for the collective bargaining. One of the options proposed and accepted
by the management of the hotel was the selection of this representative of the employees during a special procedure of vote. .

2.7.7

Health & safety

Satisfaction-Indicators (from mini


audit)
Equipment for the job

22 positive/ 10 negative ; priority 2,95

Health & safety at work place

24 positive/ 5 negative ; priority 3,16

Number of accidents per year

Days lost / n total work days

30 days for medical leave

Health and Safety:

fire protection measures, emergency equipment, - training provided by a specialized person according to the Romanian regulation;

evacuation planning, information and exercise, - the evacuation plan is put in visible places in order to facilitate the view; evacuation
exercises is performed according to the Romanian regulation once a year.

first aid equipment, training,- first aid kit at the disposal of each department( most of the time the kits were locked and empty)

use of hazardous chemicals,- not the case ( Eco chemicals used)

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2.7.8

IPA report for Hotel Rozmarin

security measures and CTV control a private company is assuring the security of the facilities , no cam control

Discrimination, Harassment & abuse

Satisfaction-Indicators (from mini


audit)
Practicing equality principles
Reporting
harassment

mechanisms

N of complaints per year

23 positive/ 4 negative ; priority 3,11


for 15 positive/ 10 negative ; priority 2,63

Due to the fact that 60% of the employees are women we cannot talk about discrimination based on gender criteria. No minorities encountered.

2.7.9

Bonded Labor, Child labor

Number/percentage
of
employees (< 18 years)

teenage 0

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32

2.7.10

IPA report for Hotel Rozmarin

Disciplinary procedures

N of dismissals per years

7-8 dismissals at request

N of disciplinary measures per year

No persons were fired; the dismissals


were at their own request.

The disciplinary procedure is in accordance with the Romanian labor code and they do not exceed the legal stipulations. The disciplinary
procedures are included in the internal code of conduct. According to this document an employee can be fired under special circumstances and
only after the management had took previous measures (caution, penalties at the salary etc).

Main suppliers / subcontractors


The only service subcontracted is the security of the company. The hotel preferred to subcontract the service because the company assures
more security to the customers and to the personnel.
The security company is a local based one, used since the re-opening of the hotel.
For the electricity it is used the regional supplier while for the water the local company. The garbage is collected separately by the city hall of
Predeal. The relations with all the subcontractors are based on contracts and they remain in the legal status. For each type of food product there

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33

IPA report for Hotel Rozmarin

are at least two suppliers in order to assure the freshness of the products and not to have pauses in the circuit of food. (all types of foods and
beverages from the menu are available).
Regarding the costs for each contract, the hotel considered them confidential.
No relevant information related to the working and employment conditions of the subcontractors were found. The company doesnt have a policy
of watching the implementation of CSR solutions at the level of its contractual partners.
Name of
supplier

Short description of
supplier

Characterization of contract
and relation

Approximate costs of services

Information on working and


employment conditions

Security
company

Local private company

Long term cooperation


since the opening of the
hotel

The costs are confidential

None

Apa Predeal

Local company owned


by the Town Hall

Cooperation in good
conditions

Costs are confidential

None

Electrica Brasov

Regional private
company

Good cooperation

Costs are confidential

None

Waste Company

Local company owned


by the Town hall

Good cooperation

Costs are confidential

None

Selgros

National company with


subsidiaries at regional
level ; supplier for
alimentary products
and non-food products

Main supplier

Costs are confidential

None

Partnership relation
( different events of Selgros
were organized at Rozmarin
while the hotel is receiving
merchandises at
preferential rates

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34

Metro

International company
with regional
subsidiaries at regional
level

IPA report for Hotel Rozmarin

Good relation

Costs are confidential

None

Good relation

Costs are confidential

None

supplier for alimentary


products and non-food
products
Gas

2.8

National company with


subsidiaries at regional
level

Customer relation / service quality

The hotel is inspected annually in order to maintain its 4 stars classification. The quality of the services is thoroughly monitored through the 30
seconds questionnaire. This instrument is offered to the group organizers and also to the private clients of the hotel. An analysis of this
questionnaire is personally made by the General Manager who discusses them afterwards with the middle management. Every complaint- if
any- is treated with professionalism in order to prevent further incidents.
The staff of the hotel has access to training courses, annually an important number of them attending these classes in order to raise their level
of knowledge.

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35

2.8.1

IPA report for Hotel Rozmarin

Customer groups:

Rozmarin has a medium degree of occupation of 65 % with 100 % during high season and55 % during low season. Approximately 70 % of the
guests are coming through agencies or through contracts with different private companies. Only 30 % of the guests are coming directly and they
are generally tourists used to come to Rozmarin.
Give an appr. percentage.
Reason of travel

business

Tourists (singles, Tourists (families)


couples)

70%

30%

Special interest (culture, sport etc):


Origin of tourists

National tourists

International
tourists

80%

20%

2.8.2

Customer satisfaction:

Since its re-opening the hotel has a system of evaluating customer satisfaction; the 30 seconds questionnaire is dedicated to individuals and
also to group leaders. The questionnaire can be found in every room and the chambermaid has the obligation of collecting them. A thorough
analysis of those responses is made by the General Manager and the results are discussed with the middle management.
The customer satisfaction is measured more as a feeling. The questionnaires are rarely used by the guests and they dont have an other
method for customer satisfaction.

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IPA report for Hotel Rozmarin

The rate of complaints from the clients is very low.


Give results of the first month of the short customer satisfaction survey (Since this survey was previously implemented in the hotel we shall offer
the results for 2009)
Average result (1 to 4)
Infrastructure

4 90% ; 1 0 %

Service range / offer

4- 72% ; 1 0,1%

Service performance

4- 75%; 1- 0,1%

Attitude

4- 73% ; 1- 0%

2.9

Community and authorities

The mother Company Timpa Pimen is involved in community in Brasov (town situated at approximately 20 km from Predeal). In the last years
the hotel had built a church in Brasov and in Predeal the hotel is offering its conference rooms at preferential rates to the local authority. This
allows the Town Hall to organize different events of promoting the tourist attractions in the area of Predeal. Due to the cooperation between the
Town hall of Predeal and the management of the hotel with the help of the local Info Touristic Center, the town succeeded in creating a good
image of the resort.
The hotel management is also interested in linking with other hotels in order to create a professional organisation dedicated to the hospitality
industry in the area. The purpose of this association will be the creation of various programs together with the city hall in order to increase the
number of tourists in the Valea Prahovei area.

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2.10

Cause Analysis and CSR Options

Table 4

Worksheet Cause Analysis and Generation of CSR Options

IPA report for Hotel Rozmarin

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38

Topic / Problem

Cause

1.1 Employees can lend very small


amounts of money from the Mutual
Fund

1.1 The Mutual fund is based only


on the members contribution
which leads to a small amount of
money available.

1. 2 Participation of the employees in


the decision making process is low

1. 2 Some employees were


discontent with the way of
selecting the employee of the
month

1.3 The family of the employees


consider they are not perceived as
important stakeholders

1.3 Limited contact between the


hotel and the family of the
employees

2.1 Employees were having


problems in identifying the criteria on
which management was deciding the
employee of the month

2.1 Lack of objective criteria

2.2 Employees not able to


understand which tasks are
specifically for their department

2.2 Too many procedures referring


to different tasks not common to all
departments

2.3 Staff does not understand


customers request and management

2. 3 Staff is not aware of


customers request and opinions

IPA report for Hotel Rozmarin

CSR Options
1. 1 Supplementing the Mutual Aid Fund

1. 2 Salary bonus for the Employee of the month for each


department decided by staff

1. 3 Families of all employees will be invited to the companys


party
2.1 The employee of the month will be selected by each
person from every department on the basis of a questionnaire
with objective criteria

2. 2 Different colours for every department task


announcements

2. 3 CSR team will be involved in analysing the customers


survey

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IPA report for Hotel Rozmarin

related to the services provided


2. 4 Employees problems are not
always presented to the
management

2.4 The current worker


representative is overloaded and
can not cover all problems arising
in the hotel

2.5 Lack of involvement in identifying


solution for daily issues

2.5 Employees are not used to


propose solutions

2.6 Lack of cohesion between staff


members

2.6 Staff has no common task to


work together

2.7 Maintenance of the relation with


internal (employees) and external
stakeholders is poor

2.7 Lack of information regarding


employees life events and of the
suppliers, tourism agencies etc

2.4 An employee will be selected to represent the interests of


all personnel

2.5 Training for employees in order to find solutions by


themselves
2.6 All the employees will attend a contest in order to design
the Cake of the house. (Rozmarin kiss/Rozmarin smile)

2.7 Creation of a data base containing major events of


employees life, suppliers, tourism agencies etc

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IPA report for Hotel Rozmarin

Synthesis Identification and evaluation of options

The Identification of CSR options measures has been done during a brainstorming process of the CSR-team during the CSR Assessment using
the cause and effect diagram ( Ishikawa diagram).
All identified options from the brainstorming process were categorized into a number of possible CSR interventions, which are:

(Employee) training

Information and communication (internal/external)

Engagement and dialogue

Policy development and implementation

Changes of procedures or the organisation

Subsequently the options were screened and grouped into:


1. Options which can be implemented immediately
2. Issues or options which need further analysis (audit, data collection, survey)
3. Options which were rejected for certain reasons

A table with all options categorized and screened is listed in chapter 3.1.
The economical and social benefit of the options, which can be implemented directly, is estimated in chapter 3.2.
Options which needed further analysis are assessed according to the economical, social and organizational feasibility in chapter .

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3.1

IPA report for Hotel Rozmarin

Screening of identified options

The purpose of this sub-chapter is to present the screening of the CSR options. All the options identified during the brainstorming process had
been listed and categorized into:

(Employee) training

- a special module of organisational culture, motivation of the employee and communication will be designed, developed and
implemented by the two consultants with the help of the CSR team inside the hotel. The training addressed the needs of better communication
between different departments and between employees and was delivered under the form of an interactive short course. The communication
training agenda was presented and discussed together with the CSR team.

Information and communication (internal/external)


-

Tools used to enhance communication: identifying a person in order to represent the interests of the employees in front of
the management of the company. According to the Romanian legislation they should have workers representatives;
previously this was done only formally that is why we proposed that the staff should elect someone. The decision will be
taken on the basis of a short questionnaire (having as criteria: experience, qualification, initiative, sociability and
representatively) which will be filled in by every employee; paper of different colours will be used for every department in
order to grow the visibility of the inside announcements made by the management; redefining the periodical meetings so
that the employees dont fill under pressure during this events.

Engagement and dialogue

The company is determined to continue the CSR work and to keep active the CSR team already formed. The main
attributions of this team will be: interface between the employees needs and the companys interest, involvement in the selection of the
employee of the month; at the moment the employee of the month is selected by the middle manager of each department after consultation with
the general manager. The selection criteria refer to the relation with the customers, the number of extra hours done, relation with the managers
and his colleagues. Another attribution of the CSR team inside the hotel will be the participation alongside with the management in drawing up
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IPA report for Hotel Rozmarin

and analyzing the surveys from customers- the results of the surveys will be presented during the periodical meetings and discussed with the
employees; active participation in departmental meetings.

Policy development and implementation

Rozmarin hotel is going to introduce the possibility of starting a mutual aid fund which will address the employees. The fund is
already existent at the time of our assessment but the employers ( the management team) wasnt a part of it. What we proposed was the
introduction of the hotel as player in this mutual fund in order to increase the sum of money that the employee can receive after one year
contribution. According to our calculations, after the introduction of such measure, a contributor will be able to gain with 30% more than before.
In order to increase the personnel implication in the development of the company we have proposed to start a new
complementary brand policy.
Main defining element: smile. The concept will be: Rozmarin smiles find out now! Rozmarin kiss discover now! The whole policy is going to
be discussed together with the CSR team and representatives from each department. A new specific cake will be designed and offered free of
charged to every visitor. The logo of the hotel can be changed so it can integrate a smile.
The Employee of the month already existing, will be developed involving the personnel to decide the person who will
receive this title.

Changes of procedures or the organisation

Every department will have its own colour in order to find out easily the important announcements made by the
management. Also the procedures used within each department will be also printed on every departments colour.
At the daily meetings one employee will have the opportunity to share a personal story that will warm up the beginning of
the meeting.

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Table 5

IPA report for Hotel Rozmarin

Screening of identified CSR Options

06.04.2015

Issues or option for further analysis

Direct imple-mentation

44

IPA report for Hotel Rozmarin

CSR intervention*

1.

Supplementing
the Mutual Aid
Fund

Change of
employment
condition.
Engagement and
dialogue

YES

Observation: A discussion with a financial expert and with the chief accountant
of the company must be hold in order to find out the impact and the total costs.
Regarding the social benefits:, these are undeniable since an increase of the
employees motivation will be possible and highly desired.

2.

Salary bonus for


the Employee
of the month

Change of
employment
conditions
Changes of
procedures of the
organisation

YES

Economic benefits: a raised productivity and better organized activities


The measure is accepted by the company in order to better motivate their staff

3.

Families of all
employees will be

Supplementary
benefits

YES

Social benefits: increase the team sociability


The families will be able to come on the expenses of the hotel or at preferential

Rejected

Option

Comment / Reason

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45

invited to the
companys party

IPA report for Hotel Rozmarin

rates for the meals

06.04.2015

46

4.

5.

Different colours
for every
department
announcements
- CSR team will
be involved in
drawing up and
analysing the 30
seconds survey
for the customers

YES

IPA report for Hotel Rozmarin

Observation: a preliminary discussion with the middle managers would be


necessary in order to let the employees choose the color for their department

Information and
communication

YES

The implication of the personnel will grow and will give them the opportunity of
getting involved in the decision making process inside of each department. This
will stimulate their creativity and eventually will improve the quality of services
offered to the guests.

Changes of
procedures of the
organisation

6.

An employee will
be selected to
represent the
interests of all
personnel

Changes of
procedures of the
organisation

YES

The Romanian regulations gives the employees the opportunity of electing a


representative for the collective bargaining.

7.

- Creation of a
data base
containing major
events of
employees life,
suppliers, tourism
agencies etc

Information and
communication

YES

Plus Branding (new concept)


The new data base will improve the atmosphere inside the company plus in its
relation with the others.

- Redefine

YES

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47

9.

meeting event

Changes of
procedures of the
organisation

Predeal area
hoteliers meeting

Information and
communication

10.
Participating,
together with the
management
team, in drawing
up surveys for
customers and in
analysing them

YES
YES

Changes of
procedures of the
organisation

IPA report for Hotel Rozmarin

This option is considered to be discussed in the near future.


The CSR team will become actively involved within the company after the
project has been achieved; it will have precise tasks.
The employees will understand better the customers needs and will be able to
respond to them

11. Staff employment


over 45 years

Encouraging stuff
employment over
45 years

The State provides for the employer facilities to stimulate employment of


persons over 45 years, providing a minimum wage for 12 months with the
condition to keep the employee job for 2 years

YES

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IPA report for Hotel Rozmarin

* CSR-interventions: Change of employment condition, (Employee) training, Information and communication (internal/external), Engagement
and dialogue, Policy development and implementation, Changes of procedures or the organisation, Change of infrastructure, Cultural activity,
Legal issue

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49

3.2

IPA report for Hotel Rozmarin

Options for direct implementation Table 6 actions for direct implementation

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50

Option

Economic benefit

Social benefit

1.

Supplementing the
Mutual Aid Fund

Increasing motivation, benefits


and efficiency of the
employees, raised productivity

Increase loyalty to the company, reduce turnover,


good work atmosphere

Salary bonus for the


Employee of the
month

Raised productivity,
stimulating competition
between employees

Increase loyalty to the company, reduce


turnover, good work atmosphere

Families of all
employees will be
invited to the
companys party

Remarks

Increase loyalty for the company

Different colours for


every department
announcements

Faster and good


communication, better
understanding of the issues
and so better work done

Good work atmosphere, good understanding of


duties and responsibilities

An employee will be
selected to
represent the
interests of all
personnel

Better communication, raised


employees satisfaction

Induce loyalty to the company

Predeal area
hoteliers meeting

Better services provided,


raised clients satisfaction,
increasing motivation and

Better communication between hoteliers

IPA report for Hotel Rozmarin

Better representation of the


interests of the employees

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IPA report for Hotel Rozmarin

innovation
7 The CSR team will

become actively
involved within the
society after the
project has been
achieved; it will have
precise tasks.

better services provided,


raised clients and employees
satisfaction

Co participating in decision making

8.

Staff employment
over 45 years

The State provides for the


employer facilities to stimulate
employment of persons over
45 years, providing a
minimum wage for 12 months
with the condition to keep the
employee job for 2 years

This option may have a positive social impact,


because persons over 45 find a job harder.

9.

Participating,
together with the
management team,
in drawing up
surveys for
customers and in
analysing them

better services provided,


raised clients and employees
satisfaction

Co participating in decision making

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3.3

IPA report for Hotel Rozmarin

Further analysis of the issues and options

Some of the options found in the hotel such as: identifying a person to represent the interests of the employees and the establishment of a
mutual aid fund having the hotel as player requires in-depth analysis. Together with the CSR formed team we developed those two options
which were highly appreciated by the hotel management.

3.3.1

Option no 1 identifying a representative of the employees

Observations
At the moment of our assessment the communication between management and employees was done during the periodical meetings by
listening to each employees opinion. Individuals presented their problem but seldom there was a general agreement. Everybody came with a
problem but there wasnt a single voice on behalf of the employees. Generally, during the meetings, when asked about a general problem no
one spoke. Under these circumstances the communication process was only one way: from management to employees.
Description of option
Under these circumstances we discussed both with the management and with different employees about the possibility of having someone as
informal leader. This person should play the role of an interface between the employees needs and management requirements. The person will
be selected with the help of a questionnaire distributed and filled in by all employees. We are not going to ask them to indicate for names but for
essential characteristics.

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IPA report for Hotel Rozmarin

Analyzing the responses inside the management team with the CSR team from the hotel well try to identify the portrait of the workers
representative. Of course, a meeting with all employees will be held and everyone will try to express their opinion about it and finally draw a
short list of candidates. On the basis of employees vote a person will be assigned with this task of representation.

Economic feasibility and consequences


There will be no economical consequences for this option as long as the position will be a symbolic one, not paid. Our aim is not to create a
union but to give the employees the possibility to have a spokesperson.
Social and organizational considerations and feasibility, influences on other stakeholder
Requirements :
- the staff representative will act as a single voice of all employees and as dialogue partner recognized by the company management. The
elected person will cooperate with all departments in order to identify their problems and will communicate permanently with the management
team.
Advantages :
-

a more clear picture of the needs of the employees

in cooperation with the CSR team and with the management the representative of the employees will attend the meetings
when disciplinary measures will be taken or the decisions regarding the Employee of the month nominalization.

The employees will have the possibility of expressing their interests in an unitary way

The management team will have the time for accomplishing other duties instead of hearing the direct complaints of the
employees.

Staff will be easier to motivate if the elected person is well known for its performance in work and the capacity of solving
problems.

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3.3.2

IPA report for Hotel Rozmarin

It will create a precedent, since its a common fact that generally in tourism industry the voice of employees is rarely
listened. no active union in tourism industry .

Option no 2 establishment of a mutual aid fund having hotel as a player

Observations
The practice of a mutual aid fund (C.A.R.) exists at all levels in the Romanian companies. Therefore neither hotel Rozmarin is making any
exception to the general rule.

Description of option
Introducing the hotel as a player inside this system will allow the other participants to receive a larger sum of money instead of the one they are
receiving at the moment. The fund will be managed by the hotel and every employee with more than 4 years of activity will have the possibility
of receiving a larger sum of money after contributing for at least one year.

Economic feasibility and consequences


This option will not involve a large sum of money from the part of the company. The exact amount will be fixed during the next meetings. One of
the most important consequences will be growing the degree of fidelity of employees. Since one of the identified problems was the lack of
supplementary benefits, this option can be seen as a certain solution to the mentioned problem.

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IPA report for Hotel Rozmarin

Social and organizational considerations and feasibility, influences on other stakeholder


Requirements:
-

the fund will be deposited at a bank so that it could give the possibility of growing it not only through employees deposits
but also through the interest offered by a bank

a set of rules will be designed in order to make functional this project.

the employees will have annually the possibility of receiving a larger sum of money.

The fund can be a factor of growing the fidelity of the employees

Staff motivation

Advantages:

3.4

Evaluation/priorization of options

Purpose of the evaluation step is to compare the feasibilities of the workable options in order to set priorities for the implementation of the most
feasible ones. Based on the discussion in chapter 3.2. each option was assessed according to the rating scale with scores for social, economic,
technical and organizational feasibility. This scale was set up by the CSR-Team and is listed in Annex 2

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56

No

1.

Option

Supplementing the Mutual Aid Fund - Estimating to


increase the employees confidante in hotels patronage
and is conceived to increase the salary extra-benefits

Economic
feasibility

3.

Salary bonus for the Employee of the month


- extra benefits

Priority*

Social
Image
acceptability
relevance and
(collaborators) stakeholder
acceptance

Organizational Total

14

To be calculated
The financial
department of
the hotel will be
in charge to
implement and to
monitories the
function of the
MAF

The measure
will have an
impact on the
motivation of
staff, the
quality of life of
their families
and will
hopefully
(through better
motivated
staff) lead to a
better service
quality.

Ministry of
labor and
finance will rate
these
improvement
positively

13

10

16

Training session
presenting the
MAF to
employees
2.

IPA report for Hotel Rozmarin

Viability

To be calculated
(= 25% of the
total salaries for
a month)

Families of all employees will be invited to the companys party

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57

No

Option

Economic
feasibility

IPA report for Hotel Rozmarin

Social
Image
acceptability
relevance and
(collaborators) stakeholder
acceptance

Organizational Total

Priority*

Viability

Different colours for every department announcements

15

CSR team will be involved in drawing up and analysing the 30


seconds survey for the customers

16

The employee of the month will be selected by each


person from every department on the basis of a questionnaire
which will be design by consultants and CSR team

An employee will be selected to represent the interests of all


personnel

15

Creation of a data base containing major events of employees


life, suppliers, tourism agencies etc

15

Redefine meeting event

14

10

The CSR team will become actively involved within the society
after the project has been achieved; it will have precise tasks:
participating, together with the management team, in drawing
up surveys for customers and in analysing them;
actively participating in the departmental meetings
identifying, together with the management team, the
employees needs

16

11

Staff employment over 45 years

13

4
06.04.2015

58

No

12

Option

Predeal area hoteliers meeting

Economic
feasibility

IPA report for Hotel Rozmarin

Social
Image
acceptability
relevance and
(collaborators) stakeholder
acceptance

Organizational Total

Priority*

Viability

12

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59

Implementation

4.1

Already implemented options

IPA report for Hotel Rozmarin

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60

4.2

Action plan for feasible options

4.2.1

Actions plan for the implementation

IPA report for Hotel Rozmarin

Main responsible General Manager and CSR team


Period of implementation 15.08 - 15.12-2010

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61

No

IPA report for Hotel Rozmarin

CSR options: Short


description

Detailed specific action

Responsible

Resources

Date

Supplementing the Mutual


Aid Fund

Estimating to increase the


employees confidence in hotels
patronage and it is conceived to
increase the salary extra-benefits

General manager, chef of


financial department, CSR
team

15.09.2010

Salary bonus for the


Employee of the month

The employee of the month will


be selected by each person from
every department on the basis of a
questionnaire which will be design
by consultants and CSR team

General Manager, CSR team

15.08.2010

Families of all employees will


be invited to the companys
party

Analyze situation

CSR team

Once a year

CSR team will be involved in


drawing up and analysing the
30 seconds survey for the
customers

Conceive the questionnaire

CSR team and management

15.08.2010

An employee will be selected The elected person will assure the


to represent the interests of all employees point of view in front of
personnel
shareholders

CSR team, management

10.09.2010

Creation of a data base


containing major events of
employees life, suppliers,

Management, CSR team

10.02.2009

Remarks

Person/hours,
investment costs,
operational cost

This data base represent a tool


conceived to create the best
atmosphere, engaging all important

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62

No

Responsible

IPA report for Hotel Rozmarin

CSR options: Short


description

Detailed specific action

Resources

Date

tourism agencies etc

hotels actors around of particular


events.

The CSR team will become


actively involved within the
society after the project has
been achieved;it will have
precise tasks

Participating, together with the


management team, in drawing up
surveys for customers and in
analysing them;
actively participating in the
departmental meetings
identifying, together with the
management team, the employees
needs

Management, CSR team

15.02.2009

Staff employment over 45


years

Employment of personnel

Management

When
needed

Predeal area hoteliers


meeting

Resolving any disputes arising;


Discussions before any important
events

Remarks

Person/hours,
investment costs,
operational cost

Twice a year

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4.3

On-going Auditing / Monitoring

Table 6

Plan for on-going auditing and monitoring on the company level

IPA report for Hotel Rozmarin

What to audit /
monitor?

Who is responsible?

When?

How?

Reporting to
employees

Reporting to
management

Reporting to other
stakeholder

Aid Mutual Fund


developing and
function ability

Management, financial
department

Every 6 month

Report

No

yes

no

The employee of
the month
auditing the
success of the
concept and
analyse the
possibilities to
improve the
system, the criteria

CSR team, HR,


Management

Every 3 months

Report

Yes

yes

no

CSR activities

Management

Every 6 months

Report

Yes

yes

Annual report

Check client
satisfaction

Front desk manager

Five times a week

Questionnaire

Yes

yes

no

Employee
satisfaction

CSR team

Quarterly

Questionnaire

Yes

yes

no

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What to audit /
monitor?

Who is responsible?

When?

How?

IPA report for Hotel Rozmarin

Reporting to
employees

Reporting to
management

Reporting to other
stakeholder

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IPA report for Hotel Rozmarin

Conclusions and recommendations

Hotels logo Continues the tradition is perfectly illustrated in the quality of services provided to the
guests. The young, professional management team is results orientated offering good services at affordable
prices (extras from the opinions of clients).
According to the Romanian law the hotel has been classified starting 2009 at 4 stars. The conditions
offered make the hotel ideal for conference organizers and also for family visits.
Among the identified problems at the level of CSR, our team discovered :
- lack of supplementary benefits
- the amount of participation given by employees in decision making
- weak communication between various departments
The CSR is a continuous process and thats why the external team suggests that the work done must be
continued by the internal CSR team. The management of the hotel was open to all the ideas and we believe that
the project will continue on its own.

66

IPA report for Hotel Rozmarin

Literature Sources

www.toinitiative.org
A Practical Guide to Good Practice: Managing Environmental and Social Issues in the
Accommodations Sector

www.world-tourism.org

www.unep.fr/pc/tourism/sust-tourism/about.htmSustainable tourism

http://destinet.ew.eea.europa.eu/sustainability/fol985662

www.csreurope.org

www.turismdurabil.ro

www.mturism.ro

Global code of ethics in tourism

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IPA report for Hotel Rozmarin

Annex 1 Overview mini audit result

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IPA report for Hotel Rozmarin

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IPA report for Hotel Rozmarin

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IPA report for Hotel Rozmarin

Annex 2 Rating scale for the evaluation of options

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Criteria

Scale

Rating (example)

Economic feasibility

short term payback (< 1 year) or


high ROI (>0.25)

no or minor investment cost < 1'000 US$

no special operation cost

moderate payback time (1 to 3 years) or


moderate to high ROI (0.15 to 0.25)

low investment cost < 10'000 US$

operation cost equal to present situation

moderate to high payback time (3 to 6 years) or


moderate ROI (0.05 to 0.15)

moderate investment cost < 50'000 US$

operation cost equal to present situation

high payback time (> 6 years) or


low ROI (0 to 0.05)

high investment cost > 50'000 US$

high operation cost

IPA report for Hotel Rozmarin

Investment not tolerable for the company

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Criteria

Scale

Social acceptability (by


collaborators)

Image relevance and


stakeholder acceptance

IPA report for Hotel Rozmarin

Rating (example)

is necessary to comply with legal requirements

is a direct benefit for employees without side effects,


advantages are directly visible

enhances participation

direct benefits for employees with certain


ambiguous/negative side effects

only indirect benefits for worker,

may show clear benefits for the majority of employees,


but may have significant negative side effects for some
employees which balance their benefits

may be demotivating, although it shows some benefits

benefits for employees can only be seen after intense


communication

negative side effects nearly balance benefits

does not comply with legal standards, shows clear disadvantages


for workers or their families, is highly demotivating

stakeholder acceptance is without doubt

clearly high positive image effect

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Criteria

Organizational viability

IPA report for Hotel Rozmarin

Scale

Rating (example)

stakeholder acceptance is quite probable and should be


gained with little efforts(communication)

positive image effect probable

stakeholder acceptance is more or less probable, but


certain efforts/communication are necessary

small image risk exists

stakeholder acceptance possible, but needs quite a lot of


efforts and communication

high image risk, stakeholder acceptance is nearly impossible

highly applicable, no organizational changes necessary, no


resistance expected
no process interruption necessary

well applicable, easy to implement, insignificant organizational


change, slight resistance possible
short training of workers
short interruption of processes necessary, little time loss (1 day)

moderate organizational changes, may cause certain resistance


training of workers required
moderate interruption time of processes, moderate time loss (< 2
weeks)

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Criteria

IPA report for Hotel Rozmarin

Scale

Rating (example)

hardly applicable, significant organizational change, creates more


interfaces between processes, process is more complicated, causes
conflicts which need higher efforts to be overcome
special training of workers required
Interruption of processes is longer than the time for annual
maintenance stop, important time loss

Organizational not realizable, very high time loss, will cause


unsolvable or longterm conflicts, process is too complicated

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