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Portfolio

Contact
Kaitlin McKenna
65 South 1st West
APT #107
Rexburg, ID 83440
katiemck650228@gmail.com

Table of contents
Montage
Photodesign
Business Car and Stationery
Brochure

940.391.9775

Event Ad
Website
Logos
Flier
Photos

Montage
This is a montage project created in
Photoshop.
As I was looking for inspiration for this project,
I came across the image of the old woman
and I automatically knew what I wanted to
do for my project. I found the picture of
the younger women and placed the photo
of the older woman on top with a mask.
I changed the lighting on the mask to a
harsh light so that it only appeared on the
image of the younger women. I applied a
filter to the background of the image to
add texture.
My message is one of maturity and
earthiness.
This is directed toward people who
relate with having old souls.
I learned how to moderate an area
of selection to make sure that only
what I truly want selected will be
chosen.

Photo Design
For this project, I knew I wanted to create
something about inner beauty or smiling. I took
the photo of my friend Hailey Thomas and
created the color scheme from her shirt. I
decided that I wanted a dierent shape and I
wanted to create a pattern with it.
My message is about inner beauty.
I directed this design toward younger
women. I used the pattern of the hexagon
to create a visual flow.
I learned how to use the free transform
tool and how useful it is when dealing
with shapes.

Brochure
This is a brochure that I created to advertise
my blog that I created last year.
I created the the logo in Illustrator by drawing
the shape of Africa and then adding the
text. I then transferred it into InDesign and
started creating the envelop. I set rulers
to make sure the folds would be even.
Then I created the pocket and the pages
individually.
The purpose of this brochure is to inspire
to people to help in Africa and to visit my
blog.
I had a little problem with printing
this project. I found that you have to
change your prefernces in Indesign so
that it will show you your true blacks
or they will not print the correct color.

WE & AFRICA
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We & Africa
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QR Code - How to get there

Sticker - How to remember us

WE

We & Africa is a blog that helps bring awareness to non-prot organizations

that work in different areas of Africa. We & Africa focuses on nding ways
for college students to help in parts of that country and stay inside a college
budget.

HElp AfRICA
In the future, We & Africa will have a way to raise funds in the
website & after a month of raising money, there will be a vote
to see which fondation the money will go to.
Currently, the way to help is to follow the links on the blog
page to the organizations website. Most of the organizations
featured on We & Africa have very low, very reasonable
donation amounts. Every little bit helps.

We.

We are the generation that can fix things.

Help the blog

We & Africa is looking to gather new ideas and perspectives
for the blog. We would love to hear from people who have
been to Africa to work with non-prot organizations. If you
have suggestions for organizations we should feature, let us
know.
To help We & Africa gather content & different perspectives,
please contact our content currator, Kaitlin McKenna, at
katiemck650228@gmail.com.

We can end

hunger.

We can create a new worlD.

We can create Peace.

We can create equality.

We Could be it.
We could fix things.

We.

Event ad
This is a Charity Concert ad that I designed for
Musicians Without Borders.

June 5, 2015
4:00 pm-12:00 a.m.
Suwanee Town Center,
Suwanee, GA

I used word for this design. I actually started with

a completely dierent design. I had planned
out several dierent designs around this one
concept that just wasnt working out so I moved
everything o the page and started over.
The message is one of unity. The photo inside
the image of Africa asserts the idea of no
borders.

Featuring

I directed this event and ad toward people

who like Indie style music. I directed it
toward people who care about music and
care about Africa.

Mumford and Sons The Str!ke

Maroon 55 The Decemberists

Grouplove AJR The Naked and
Famous Benjamin Dunn and Friends
Florence and the Machine Vance Joy

While desiging this project, I had to

completly start over because the design I
was using was not working. I feel that this
taught me a vaulable lesson in adapting
to the circumstances.

All proceeds from this concert will go to

Musicians Without Borders for their
work in Rwanda and Tanzania. Every
ticket purchased will go toward helping
children overcome war with music.

Tickets will go on sale May 1, 2015

at 12:00 pm MST $200

Business card and

statoinery

Willy Rose
678.910.1234
wrose@vinylvibes.com
75 w Ocean Dr ive
Long Beach, Cal iforn i a 90802

This is an example of a stationery and business card I

created for a record shop in Long Beach, California.
I created the logo in Illustrator by replicating circles and
then erasing parts of the circles. I then saved the image
as a .png file and placed them onto the stationery and
the business card. I created the QR code in InDesign and
placed it in the center of the logo.
I wanted to create a logo that had a vintage feel but
looked modern. I wanted to use a QR code and turn
the business cards on its side to create a unique feel.
This project is directed toward young people who
like using records.
I feel the most important skill I learned in this project
was how to create QR codes in InDesign.

Willy Rose
678.910.1234
wrose@vinylvibes.com
75 w Ocean Dr ive
Long Beach, Cal iforn i a
90802

website
This is a website I designed using CSS and HTML to
display a logo that I created.
I used TextWrangler and Notepad++ to create this
website. I altered h1 to create the border across
the top and I created the background image in
Photoshop. I embedded the fonts Oswald and Droid
Serif into the website using google fonts so that
the font will show up where the user has the font
or not.
From a base code, I added the background
image, centered the image, created the h1
header, and created a note explaining how
to center the image for future reference. I
changed the font, font size, and kerning for the
h2 and changed the font and font color of the
body copy.
The intended message is explain how I
created this logo and to show what I learned
about CSS and HTML.
This design is created for people interested
in design, future employers and teachers.
I learned a lot about HTML and CSS
this week but the most important thing I
learned is how to create the border on
the top.

KM Photography

These are logos I created for my photography

business. I wanted these logos to show a clean,
modern style similar to what I display in my
photography.

Photography

Logos

Photography

For this project I used Adobe Illustrator. I used

mostly the pen tool to create shapes and
objects.
These designs are meant to appeal to
professionals as well as future clients.
I feel that the most important skill I learned
while creating these logos is how to change
pen strokes into objects and then manipluate
them.

Photography

Flier
This is a flier that I designed using Adobe InDesign. The
flier is for a company called Vouant Commincation
and it is advertising their leadership conference for
graduating seniors.
As mentioned above, I used Adobe InDesign to
create this flier. I first sketched my design out with
pen and paper. I tried to think of who I would direct
this flier to and what I wanted it to be. I knew I
wanted a clean design with nice flow that would
make the information seem less intimidating. I used
the pen tool to create the black and white shapes
along the left-hand side of the flier.
My message is focused on Leadership and
gaining the competitive edge.
The audience I am gearing towards is a slightly
elegant one. I chose the Great Vibe font for
the title along with the shape down the side to
gain an elegance that would appeal to classy,
motivated seniors.
Dont give up on a design, no matter how
hard it is. It took me almost two hours to get
the shape in the left hand side just how I
wanted it.

Photos
These are photos that I really enjoy, that have
been in juried shows, and have recieved
awards.

This photo received an honorable mention at

a county wide juried show and was accepted
into the Georgia All-State Art Symposium.