P58216: Marketing Management in Practice: Advanced Marketing Simulation

Module Number: P58216

Module Title: Marketing Management in Practice (Advanced
Marketing Simulation)

School of Management and

Contents

Entrepreneurship

Module Introduction.......................................................................................................... 3

VEDATYA INSTITUTE
(Formerly IIMT)

P58216
Marketing Management in Practice:
Advanced Marketing Simulation
Semester 4
Academic Year 2014-15
Module Leader
Dr. N.H. Mullick

Semester Plan Synopsis..................................................................................................5

Module Syllabus............................................................................................................... 6

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Assessment Details.......................................................................................................... 8
Recommended Reading List............................................................................................9
Your Library Service.........................................................................................................9
Assessment Information.................................................................................................10
Assessment Grid............................................................................................................ 17
Regulations.................................................................................................................... 19

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Module Introduction
Introduction
Welcome to the Marketing Management in Practice - Simulation
Module. In this module you have the opportunity to take part in an exciting
real time business simulation. The purpose of this intensive module is to give
Masters level students the experience of real time group decision making
based on a live marketing situation. You will be able to apply your
understanding of marketing mix principles to a computer simulated business
activity.
You will work in competitive teams to develop a better appreciation of the
practical issues of managing the marketing function of a growing
international business. By participating in this module, students will improve
relevant skills for a future career in marketing management such as team
management, operating a budget, implementing a communications strategy
and coping with unexpected competitor activity. The course also gives you
the opportunity to develop individual leadership, team and also time
management skills.
I very much look forward to working with you and facilitating your learning.
N.H. Mullick

Module Leader Contact Details

Name:
email:

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Dr. N.H. Mullick

nmullick@ism.edu.in

Module Handbook

P58216: Marketing Management in Practice: Advanced Marketing Simulation

Past Student Comments on the Module

Best Module ever

Really helped improve time management skills.

It was a great experience. The simulation was very interesting. It helped me to learn the
things which happen in the real world

Gives an outlook of how the departments in a company work together and how the
decisions taken in one affects the other departments as well.

Live game will help in future to start any business.

The module is fun as well as a challenge. I like the way that people in a group share and
make decisions.

A new and original experience.

The experience will help us all in taking better decisions in future.

Fun and interactive. Allowed to get to know the class mates even better.

Module leader very enthusiastic. A fun module.

It was exciting because of the limitation of time and the feedback received every quarter
we were playing.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Semester Plan Synopsis

Week

Topic

Reading/Activity

1-2

Simulation
MarkStrat

Vedatya

Define team
roles

Assessment
briefing

Team Naming

Team Roles

Log-in
Process

Agree team
activity

Q&A

Round 1 &2

Complete round
1 by end of
session

Schedule and
confirm each
others contact
details and
arrange
meeting
schedules.

Complete all
scheduled
Decision Rounds

You MUST also

write up your
individual and
group task
sheets at each
stage

Liaise with HQ
(Module
Leader)

Play rounds 2 to
10

See pages 9-11.

Review &

Hand in
(1)Submission

Debriefing.

Continues

12-13

Use your
allocated PAKs
and
successfully
register with
StratX
Simulation
Website

Introduction
to Module

3-11

Simulation Briefing

MarkStrat
Simulation
Briefing and
Review of
Marketing
Strategy
Concepts

Deadlines

Working as a
team organise
your own time
scheduling
and online
access
Conduct all
Simulation
Tasks as
required
online.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

announcemen
t of results
Market

Place
Live Results

Group
Feedback

Q& A

Awards
Ceremony

of Individual
Report WEEK
12
Hand in (2)
Submission of
Group Report
WEEK 13

Module Syllabus
This Business Simulation challenges you to make realistic marketing and
business decisions in a competitive, fast-paced international market. It
enables you to develop and execute a complete marketing strategy,
including brand design, pricing, ad copy design, media placement,
distribution, and sales force management. Throughout the simulation, your
team receive information and updates on customer needs as well as a
feedback on customer satisfaction with brands, prices and advertising. Your
team must get together, discuss and decide the best way forward for the
organisation in light of the dynamic market conditions.
You will discover how actions impact on both brand profitability and firm
profitability. Simulation participants learn to study competitive tactics and
adjust their marketing strategy to stay ahead of the competition. The grading
is based on an overall balanced scorecard that measures profitability,
customer satisfaction and market share in the targeted market segments.
There will also be an assessment grade based on your individual and teams
performance.
Relationship to Other Modules
Pre-requisites:
None
Co-requisites:
None
Level and Status: Compulsory, level 6
Context: This module complements the core marketing modules
through the application of the theories and frameworks taught on
those modules, via a real time scenario.
Content:

Taught overview of process and interactive technology used in the

simulation

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Syndicate work based on marketing scenarios for an expanding

international organisation
Team planning and execution of marketing plans in a virtual
environment
Team decision making on responding to competitor activity
Feedback provided by simulation and tutor at key stages of simulation
Analysis and reflection of strategies employed by teams and
individuals at close of simulation.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Learning Outcomes Assessed

1 Knowledge and Understanding
Having completed this module successfully,
students will be able to:
i

Critically evaluate how marketing strategies

should be adjusted as the market evolves
and the competitor environment changes

Taught

Practised

Assessed

Taught

Practise
d

Assessed

Practise
d

Assessed

2 Professional Skills
Having completed this module successfully,
students will be able to:
i Construct and execute time constrained
marketing plans
ii. Appraise and apply marketing information
for decision making

3 Transferable Skills
Having completed this module successfully,
students will be able to:

Taught

Work effectively in a team

ii

Select and use appropriate information

technology tools to gather data and
solve problems

Teaching and Learning Experiences

Students completing this module will have been given the opportunity to learn from
a taught overview the logging on procedure, purpose of the simulation, and
parameters of engagement of a highly interactive marketing simulation.
The students will run their own teams in competition with other teams around the
identification of new country markets, new target segments and potential entry
strategies for a fictional organisation. Teams will have the opportunity to learn from

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

each other and respond to budget changes, share fluctuations, and changing
demand levels.
Group planning and execution of decisions in a virtual environment using
contemporary teaching and learning technologies over an intensive period of time
will enhance students ability to operate in a time pressured marketing and business
environment.
Notional Learning Time

20 hours

Syndicated Simulation activities

8 hours

Briefing and debriefing workshops

8 hours

Individual self directed study

15 hours

Preparation
assignments

and

writing

of

Assessment Details
There are a variety of assessments on this module.
The computer controlled competition in real time will determine a winning group for
the simulation.
a

The Group assignment is worth

50%

The Individual assignment is worth

50%

A minimum of 30% must be achieved in each assessment component, and

50% overall, in order to pass the module.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Recommended Reading List

The Simulation system provides all necessary reading materials and help in the
online support system.
A text book related to the simulation is also available electronically.
Cadotte A.R. & Bruce H.J., (2008), The management of strategy in the market place,
(chapters 2-6) provided electronically by Market Place Business Simulations
Limited.), USA, Innovative Learning Solutions Lulu.

Your Library Service

The library at IIMT-Oxford Brookes University is of primary importance as an
information resource whilst you are a student here. The specialist resources for
students in the IIMT are supported by a highly qualified team of specialist Subject
Librarians.
Your first priority will probably be to find books on your reading list and
this can be done by using the library catalogue. Read the location and availability
information carefully and click on the Reservation button if the books are not
available.
You will also probably want journal articles on your reading list and these
can be found by entering the Journal Title (not the Article Title) into the A-Z list of
journals: http://atoz.ebsco.com/home.asp.
You may have to research subjects for yourselves in our journal and other
specialist resources which are all listed in your subject web pages:
http://www.brookes.ac.uk/library/business.html for Business and Economics.
http://www.brookes.ac.uk/library/hrm.html for Hospitality and Tourism.
http://www.brookes.ac.uk/library/publish.html for Publishing
You can learn more about how to find books and journals in the Libraries
by the Librarian for help and advice.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Assessment Information
This module follows the principles of the Universitys Assessment Compact,
developed in conjunction with the Student Union, to ensure good practice and
transparency in assessment and feedback processes. The Assessment Compact can
be found in your Programme Handbook.

Learning outcomes assessed

1 - Critically evaluate how marketing strategies should be adjusted as the market
evolves and the competitor environment changes
2 a) - Construct and execute time constrained marketing plans
2 b) - Appraise and apply marketing information for decision making
3 a)- Work effectively in a team
3 b) - Select and use appropriate information technology tools to gather data and
solve problems

Overall Weighting 100%

1 Individual performance is worth 50% of your total mark for this module
2 Team performance worth is 50% of your total mark for this module

Assignment task 1- INDIVIDUAL ASSESSMENT (50%)

Record the decisions and tasks you personally made at each decision round. Assess
your own learning and how well your team performed. Evaluate the strengths and
weaknesses of your strategy and what you would do differently in the simulation
continued. Construct a short reflective essay on your personal performance in the
simulation over the week.

Assessment Criteria 1
Marking Criteria Individual Assignment

% Marks

Accuracy and Evaluation of Task Sheets

20%

Individual Reflective Essay

30%

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Page limit 10 IN TOTAL, excluding any appendices, charts, tables and illustrations
you may choose to include. Pages in excess of this limit will not be assessed. Your
individual assignment task sheets and reflective essay must be word processed,
double spaced, size 12 font, 3cm margins left and right. Use Harvard style
referencing. PLEASE ENSURE THAT THE NAME OF YOUR TEAM, YOUR FULL NAME
AND BROOKES STUDENT ID ARE INCLUDED ON THE COVER PAGE. DO NOT NAME
INDIVIDUAL TEAM MEMBERS ON THE TASK SHEETS.

Assignment task 2- GROUP ASSESSMENT (50%)

Each team will provide a short report for their group. They will provide an
overall assessment evaluating the strengths and weaknesses of the
teams strategy and what would the team do differently if the simulation
was to continue.

Assessment Criteria 2
Marking Criteria Group Assignment

% Marks

Team performance logged by simulator

30%

Group Report

20%

Page limit 10 IN TOTAL excluding any appendices, charts, tables and illustrations
you may choose to include. Pages in excess of this limit will not be assessed. Your
group report must be word processed, double spaced, size 12 font, 3cm margins left
and right. Use Harvard style referencing. PLEASE ENSURE THAT THE NAME OF YOUR
TEAM, THE FULL NAME AND BROOKES STUDENT ID are INCLUDED ON THE COVER
PAGE. DO NOT NAME INDIVIDUALS WITHIN THE REPORT ITSELF.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

INDIVIDUAL ASSESSMENT 1 - SIMULATION TASK TRACKING SHEET &

RECORD
Important You must use a copy of this template to record and evaluate your
personal performance and contribution during each round of the simulation. These
logs form 20% of your assignment. Use the logs to help complete your individual
reflective essay.
Your Name:
Name:

Student ID:

Team

ROUND No:
Activities Undertaken

Personal Contribution

Evaluation of Performance and Expected Outcomes

GROUP ASSESSMENT 2- SIMULATION TASK TRACKING SHEET & RECORD

Important You must use a copy of this template to record and evaluate your
teams performance during each round of the simulation. Use the logs to help
complete your teams final group report.
Team Name:
ROUND No:
Activities Undertaken by Team

Assessment of Team Decisions

Evaluation of Expected and Actual performance in this Round.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Presenting Coursework for Assessment

Assignments must be presented in the following format:

Assignments must be word-processed in 12point Arial font and double spaced

All pages must be numbered

The assignment must be presented with an assignment statement of originality

that is signed, have a front cover showing the programme title, module number
and name, title of the assignment, name of the person submitting the work,
student number and submission date

Margins must be as follows: Top: & Bottom: 2.5 cm, Left: & Right: 3 cm

Assignments not complying with this format will be returned to students unmarked.

Assignment length
The length of an assignment is limited by a set number of pages to contribute
towards the development of writing skills and to ensure all work is assessed
equitably. We therefore require you to complete your assignments within the
number of pages specified in the assignment brief.
You will need to think carefully about how best to explain your case within the
permitted number of pages using; for example, an appropriate mix of text,
drawings, diagrams and tables, supplemented by information contained in
appendices.
Please also remember that a report can be enhanced or damaged through layout;
for example, placing all tables and drawings in appendices can hamper the flow of
discussion. Decisions need to be made about the most appropriate place to use
tables etc, to support your case.
The specified page count refers to the main body of the report and does not include
front cover, title page, contents page, executive summary, reference list, bibliography
or appendices.
Appendices themselves will not be marked. However, inappropriate use of
appendices will be taken into consideration when awarding the final mark.
Pages that exceed the maximum allowed will not be marked. If in doubt, you should
discuss this with the Module Leader before submission.

Submission date and instructions

Hand in INDIVIDUAL ASSESSMENT 1

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12th week

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Hand in the GROUP ASSESSMENT 13th week

The Programme Administrator must receive your assignment by the date of
submission as follows:
1

On or before the submission deadline be posted, by hand, into the appropriate

postgraduate drop box (B block).

Use a commercial mail delivery company to deliver a hard copy to the

Programme Administrator so that it arrives on or before the submission
deadline. Please ensure the assignment is sent by registered post or courier.
Assignments must not be emailed for reasons of security

Assignments must not be handed in directly to members of staff or left in staff

pigeonholes

Marking and moderation of your work

Following first marking, a representative sample of work is reviewed by the
designated module moderator. Any changes to grades and comments are agreed
with the first assessor before the assessment committee.
Following internal moderation, a sample of work is reviewed by the External
Examiner for the programme to ensure that the standards applied are comparable
to those at other institutions.

Feedback
Feedback on your work will be provided in a range of ways at various times
throughout this module, and different feedback will serve slightly different purposes.
Feedback is designed to support your learning and help you to improve subsequent
work, so you need to get the most out of the feedback provided.
The simulation will generate specific performance feedback relevant to each teams
performance at each decision round. The module leader will provide email guidance
at staged points in the simulation, for example, following rounds 3 and round 7, and
in plenary at the final debriefing session after the simulations last round. Individual
verbal feedback will be offered at tutor surgeries with allocated slots. Additional
written feedback will be given on both the group and individual written reports.
Please note that feedback is provided throughout the module NOT JUST ON FORMAL
ASSESSED TASKS. It will be provided on your work and contribution, on the formal
assessment tasks and, in some circumstances, during staff office hours.
If you would like further information about feedback, or how to use it, please talk to
your tutor on this module or your Programme Lead.
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P58216: Marketing Management in Practice: Advanced Marketing Simulation

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

COURSEWORK FEEDBACK SHEET (INDIVIDUAL ASSESSMENT 50%)

Student Name & ID:
Team Name :

P58216 (INDIVIDUAL ) Marking Criteria Sheet

Course: PGDM Marketing
Module: Marketing Management in Practice : Advanced
Marketing Strategy Simulation

Mark
%

INDIVIDUAL ASSESSMENT TOTAL (Max 50%)

Assessment of Individual Essay based on their reflection of their own and
team performance

/
30

Assessment of Individuals recording of their decision making through each

decision round based on completed task sheets

Learning outcomes assessed (1i,2i, 2.ii,3.i,3ii)

/
20

Max 50%

/50

Tutor
Feedback

Moderator
Feedback

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

COURSEWORK FEEDBACK SHEET (GROUP ASSESSMENT 50%)

TEAM NAME:
TEAM MEMBERS (Student Name & ID Please):

P58216 (Group )Marking Criteria Sheet

Course: PGDM Marketing
Module: Marketing Management in Practice : Advanced
Marketing Strategy Simulation

Mark
%

GROUP ASSESSMENT TOTAL (Max 50%)

Overall Team Performance as logged by the simulation software
using a cumulative balanced scorecard over all the decision rounds.
Overall Team Report. This was a reflective essay created for each
competing team, assessing the teams performance over the
simulation.

/
30

/
20

Learning outcomes Assessed (1i,2i, 2.ii,3.i,3ii)

Max 50%

/50

Tutor
Feedback

Moderator
Feedback

NOTES

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Assessment Grid
Grading of Assignments
The marking scheme of your programme is based upon a 0 to 100 percentage scale. The pass mark for
each module is 50%. We use learning outcomes and Assessment Criteria to give guidance on how to
complete your assignments. Where a module is assessed by using more than one piece of work, the
weighting is explained in the Module Guide. The final mark for the module is calculated according to
this weighting. The general assessment criteria applied to all postgraduate work is explained below:
70%-100% (Distinction) is:
Outstanding work entirely focused on the assignment question and objectives. The work must show upto-date, comprehensive and detailed knowledge of the subject area and where appropriate relevant
literature that integrates theory with practice. The work must show the student has developed his/her own
ideas based on a wide range of evidence that has been thoroughly analysed, applied and discussed. The
work must show the student can effectively critically review evidence, draw conclusions and suggest
ideas to enhance organisational processes and/or theory whilst recognising contextual limitations. The
assignment must be presented professionally, communicate key messages and arguments with convincing
substantiation and contain accurate referencing in appropriate format.
60%-69% (Merit) is:
Effective work highly focussed on the assignment question and objectives. The work must show effective
knowledge of the subject area and relevant literature. The work must show where appropriate insightful
use of theory to illuminate key aspects of practice, showing some development of the student's own ideas
applied and discussed and related to a variety of sources of evidence. The work must show the student
can critically review and evaluate evidence, draw some conclusions and suggest ideas clearly to improve
organisational processes recognising some limiting factors. The assignment must be highly organised
with clear messages and arguments that are substantiated with evidence contain accurate referencing in
appropriate format.

50%-59% (Pass) is:

Satisfactory work focussed on the main purpose of the assignment question and objectives. The work
must show satisfactory knowledge of the subject area and relevant literature. The work must show key
themes are used in an appropriate and straightforward manner using appropriate terminology that informs
analysis of theory and/or practice where appropriate. Some evidence will have been collected and some
ideas have been developed through a mixture of description and criticism that has stimulated evaluation
of current practices through which limited ideas are developed. The assignment must be organised to
structure material that is relevant with some coherence of message and argument backed by a limited
range of references in appropriate format.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

30%-49% (Refer) is:

Unsatisfactory work that is not focussed on the main purpose of the assignment question and objectives.
The work contains some shortcomings in terms of evidence of the subject area and relevant knowledge.
The work shows little evidence of the application of literature to illuminate theory and/or practice where
appropriate. Evidence is weak and ideas are underdeveloped through lack of critical edge and a tendency
towards description and a failure to appropriately evaluate theoretical and/or practical processes from
which the generation of new ideas is unsatisfactory. The assignment may fail to organise ideas
coherently, to provide a clear message, argument, or substantiation and is supported by an inadequate
range of references.

If your work falls into this category you will be offered a resit. If your resit also falls into this category
you will be required to retake the module and pay additional fees.
0%-29% (Fail) is:
Failing work that has not addressed the assignment question or objectives. The work has serious
shortcomings in terms of evidence of the subject area and relevant knowledge. The work shows little
evidence of the application of literature to illuminate theory or practice where appropriate. Evidence is
weak and ideas are underdeveloped through an absence of critical edge, predominance towards
description and a failure to make appropriate comparisons of theoretical and practical processes from
which generation of new ideas is very unsatisfactory. The assignment fails to organise ideas coherently, to
provide a clear message, argument or substantiation and is supported by an inadequate range of
references.
If your work falls into this category you will be deemed to have failed the module. You may retake the
module once if you pay additional fees.
You will also be deemed to have failed a module if you do not achieve a minimum of 50% in a
resubmitted piece of work.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Regulations
Late Submission of Work
The penalty for late submission or non submission of work (post 48 hours deadline) is zero
marks awarded. Coursework submitted after the deadline, but within two working days (within
48 hours) of that deadline will be awarded only passing marks applicable to that particular
modules component. Submission can only be considered successful if the work is submitted at
the time and in the medium required. For example, if you are required to submit work
electronically and in hardcopy but only submit a hardcopy then the work will be considered a
non-submission even if the hardcopy is submitted by the deadline. All students must submit
work not only by the deadline stipulated but also in the medium required. Mitigating
circumstances need to be reported as per guidelines shared separately in this handbook.
Problems with printing or binding will not normally be accepted as valid reasons for
lateness.
Non-submission of Coursework and/or Non-appearance in Exam in the First Attempt
Any student failing to submit the coursework and/or failing to take the exam component
(without medical reasons or extenuating circumstances agreed with the Module Leader in
advance of the deadline and supported by medical evidence where appropriate) will be awarded
a Zero F Grade and no resit in such case will be given and the student will have to retake
the module whenever offered next.
Peer Assessment Form
In case of group coursework, it is mandatory to attach peer assessment form which needs to be
filled and signed by all group members failing which your coursework may not be assessed.
Please get in touch with the programme office to get peer assessment form.
Mitigating Circumstances
Regulations for the Consideration of Mitigating Circumstances
The University has approved the way in which circumstances that may have affected your
performance in an assessment will be considered these are called mitigating circumstances.
These regulations are designed to make the process easier to understand, be more transparent,
and to help you appreciate the way in which the University is able respond to your mitigating
circumstances.
What are mitigating circumstances?

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Mitigating circumstances are circumstances which were beyond your control and which could
not be reasonably accommodated by you and which seriously impaired your performance in
assessment. All three parts of this definition must be met for the University to agree you were
affected by mitigating circumstances. For example, these circumstances could be medical or
personal. In all cases you will be required to provide satisfactory documentary evidence to
support your claim if you fail to supply satisfactory documentary evidence your request will be
turned down. The only exception is for very short extensions to an assessment deadline (up to
one week), where you may be allowed to self-certify your difficulties if there is a valid reason
why you cannot provide evidence.
When should I submit my evidence of mitigating circumstances?
In all cases, you should submit your claim and your evidence as soon as possible and in any
case always before an assessment deadline or exam. If you miss a deadline you will not only
need to demonstrate that you were affected by mitigating circumstances but you will need to
provide evidence that you were unable to submit your claim by the deadline. So dont delay if
you wish to claim mitigating circumstances!
What if I miss a deadline without mitigating circumstances?
If you miss an assessment deadline or an exam without approval for valid mitigating
circumstances you will receive zero for that assessment. You must not miss deadlines!
If mitigating circumstances are approved, what will happen?
If your claim for mitigating circumstances is approved then you will be granted an extension to
your submission deadline of up to five weeks or allowed to re-sit your examination (or, in certain
situations only, an entire module). The University does not increase marks on the basis of
mitigating circumstances. This is because the University wants you to demonstrate your full
potential in assessments if it is agreed you were affected by mitigating circumstances then we
will give you an extension or a re-sit so you can demonstrate your potential unaffected by such
circumstances.
Where can I find out more?
For more information get in touch with the Registrars office. The required form can be
downloaded from the exam website as well http://results.iimtobu.ac.in.

Turnitin
During your programme you will be asked to use the TURNITIN System.

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P58216: Marketing Management in Practice: Advanced Marketing Simulation

Turnitin is a web-based tool that supports students in the development of good academic practice
when preparing written work for assessment. This text-matching tool allows academic staff to
check students' work for improper use of sources or potential plagiarism by comparing it against
continuously up-dated databases (including web-pages and student work). Turnitin produces an
'Originality Report' for each submitted piece of work which indicates all the matches in the
student assignment to the web-based sources on its database, and thus can provide academic staff
with the opportunity to help students develop as well as to safeguard students' academic integrity.
The referencing guide can be found in the IIMT learning resource centre.
Turnitin is primarily a student tool and can be used for you to check your work at any stage to
ensure you are adhering to best practice. Module Leaders will advise you at the beginning of the
semester on using this tool.
This will require you to submit a copy of your work electronically on turnitin and the module
leader will explain in the module guide what you have to do.

Detailed information about specific module assessment can be found in each module guide,
which is distributed at the beginning of teaching on each module. The module guide will detail:

the type, number and timing of the assessments;

how they will be marked using specific marking criteria;
whether the assessment is formative or summative;
the type and timing of feedback.

Attendance Regulation
Classes are normally scheduled five days a week, Mondays to Fridays from 8.30 a.m. to 4.30
p.m. However, some modules may requires students to stay late in the evening. This is on
account of practicals /workshops that have to be conducted in some of the modules. Sometimes a
Saturday or a holiday may be utilized for covering up for classes that have not been conducted
on account of gazetted holidays/unforeseen circumstances.
Students are required to attend all scheduled classes unless deemed optional by the Module
Leader. Module leaders will maintain attendance records. These attendance records are
then handed over to the Program Office. The attendance record is compiled by the Program
Office after every four weeks and the same is shared with the students through the IT
network. Only students, their parents and IIMT faculty have an access to the attendance
record. The student would also have access to cumulative attendance for each module at the
end of each semester.

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All absenteeism, regardless of the circumstances, is recorded and becomes part of a

students permanent attendance record.

If for any reason a student is unable to attend scheduled classes they must notify the
Programme Office in writing either through mail or a written application. In an emergency
situation, the student can call the program office/module leader or the HOD as well to
convey the reason for non attendance. However, when the student is back, the information
must be communicated through mail/written application and the same must be submitted in
the program office. The copies of these applications are filed in the personal files of the
students.

If absence is due to a medical condition, the student must submit a medical certificate to
the Programme Office.

Where a student is absent from a module on more than three (3) occasions without a valid
reason, a hearing will be arranged by the Head of School and the students parents will be
informed of the outcome in writing.

All students are required to maintain a minimum of 60% overall attendance.

However, in the hospitality practical modules in the first year, 100% attendance is
compulsory. Any student who is falling short of the 60% attendance rule cumulatively
in all modules in a semester will be subjected to one or multiple sanctions :

1. The student will not be offered any support for international/ national internship and final
placement.
2. The student would be debarred from participating in cultural and sports activities.
3. The student would be required to offer community service
The attendance will be measured on a cumulative basis for all registered modules. This
does not include any retake module. An overall cumulative aggregate of less than 60%
attendance will trigger the above stated sanctions.
No additional cantonment or consideration for medical/ mitigating circumstances will be
normally allowed. Any such consideration for exemption will require Directors formal
approval.
A student who is more than ten minutes late will not be admitted to the class until such time
as there is a scheduled break in order to ensure that other students are not disturbed.
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Problems, Appeals and Complaints

Studying at University is different from studying at school and requires different study skills.
There is a lot of help available, depending on the problem.
Changes in your programme:
These should be discussed with your Head of School.
Problems with a Module:
Specific subject related problems can sometimes be sorted out through discussion with fellow
students, or using the other sources of help listed in Appendix 2 of the student handbook.
However, if you feel that there is a problem with the module, the right way to deal with it is
First, talk to your Seminar Leader or Module Leader. They may be unaware of the problem and
be pleased to receive feedback, discuss and hopefully resolve it.
You must always try to deal with the Module Leader before taking the matter further. In rare
cases where the problem remains unresolved and you have already spoken to the Module
Leader you should approach your Head of School. He/ She will seek to resolve the problem
informally and possibly with reference to relevant colleagues.
If it is decided that the problem is part of a wider issue, the Head of School may decide to
discuss the problem more informally at the relevant Subject or School Committee meeting.
Academic Appeals
Requests for reviews of examination committee decisions should follow the format in the
University Regulations (A3.8.8)
(http://www.brookes.ac.uk/uniregulations/current/core/assessment/examinationcommittees/reviewappeal )
and be forwarded immediately to the ACO via the Registrar at IIMT and the Liaison Manager.
Complaints
i.

The Universitys Regulations (C2) on dealing with student complaints apply.

ii.

At IIMT the following procedures will apply:

IIMT operates a student complaint procedure, which is designed to help students to obtain
redress, as far as possible, for any disadvantage, damage, injury or distress caused by the
acts or omissions of the Institute, the School its staff or agents. It will also enhance the

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Institutes awareness of any shortcomings and help it to identify and take remedial actions
to improve its practices, procedures and the delivery of the programme.
If you think you have a justified cause for complaint, you should feel able to raise the
matter without fear of victimization or undue publicity. Whether or not the complaint is
eventually upheld, you as a student have the right to raise it. It is a matter of principle
that, whatever the outcome of the complaint, you have a right to get a clear statement as
to whether it is accepted as justified and what further courses of action are open to you.

In all cases of complaint you are expected to follow the procedure detailed below.

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At all formal and informal stages a student who has a complaint against the Institute
or one of its employees, agents or another student has a right to be accompanied by a
friend. The friend may speak on behalf of, or otherwise represent the interests of, the
student. Matters the complainant wishes to remain confidential should normally
remain confidential.
The student should normally first approach the person against whom they have a
complaint.
If this does not resolve the matter to the satisfaction of the complainant, or if the
nature of the complaint is such that it is inappropriate to approach the person
concerned, the student should informally approach the person with superior
administrative authority for the area of work. For instance, a student with a complaint
about the teaching, administration or resources relating to the programme who is not
satisfied by the response to the initial approach should approach the Head of School
or, if this was the person first approached, the Director of the Institute.
If still not satisfied with the response or if no response is received within 14 days, the
complainant should submit to the Registrar a written statement specifying the
complaint and the remedy sought.
If the complaint is an act or omission on the part of the Head of School or a member
of his or her staff, this written statement should be submitted to the Director.
If the complaint is an act or omission on the part of the Director, this written
statement should be submitted to the Management Board.
The Management Board will, on receipt of the complaint, nominate a member of the
Board to investigate the complaint. The nominee may require written amplification
or clarification of the statement.
If there has been unreasonable and inordinate delay in raising the complaint or it is
otherwise vexatious, the Board nominee may, after appropriate consultation, dismiss
it summarily.
If it appears that informal approaches have not been exhausted, the Board nominee
concerned may require that they be further pursued before convening a Complaint
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The Complaint Committee shall consist of a member of the Management Board as

the Chair, two student representatives, a member of staff nominated by the Chair and
the Director of the Institute. The Registrar shall act as Secretary unless the complaint
is an act or omission on his or her part.
No one who, in the judgment of the Chair, has too close a personal or professional
association with the complainant, or the persons or matter complained of, shall be
eligible to serve as a member of the Committee
If the complaint is an act or omission on the part of a member of the Management
Board or someone closely associated with it, the Chair of the Committee shall be an
independent member of the Governing Council appointed by the Chair of the
Council.
The Director shall normally obtain written statements of case and evidence in
advance and make them available to all parties involved, so that considered written
rejoinders may be submitted.
At the hearing the complainant, any member of the staff whose act or omission is a
subject of the complaint and a representative of any school or department against
which it lies have the right to attend and hear all the evidence. Each may be
accompanied by a friend and may call and examine witnesses.
Having exhausted the complaints procedure a student has the right to appeal any
decision made to Oxford Brookes University. This appeal is made through the liaison
manager, the contact details of whom are available from the Registrar.

Resit Regulation
If you get a resit in a coursework, you may be given a separate piece of coursework
for the resit than the one given in this handbook. Contact the Module Leader to get
details of the resit after the declaration of your main result. Please note that in
case of resit, you need to pay Rs.1200 plus tax as applicable as a resit fee
per module to the Accounts Office failing which your coursework will not
be assessed.

Retake Regulation
Please note that in case of Retake, you need to pay Rs 8000 plus tax as applicable
as a retake fee per module to the Accounts Office failing which you will not to be
allowed to take the module.

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Module Handbook