Dana M.

Briscoe
Wheat Ridge, Colorado 80033
303.579.9777 danabriscoe@msn.com

SEASONED SALES & ACCOUNT MANAGEMENT PROFESSIONAL

Partnership/Business Development Strategic Planning Forecast & Analysis Client Relations

Online Marketing & Digital Experience Strong Interpersonal Skills Solution Selling

QUALIFICATIONS PROFILE
Innovative, results-proven sales, marketing and client service specialist with a history of capturing revenue,
driving market share and positioning products for expansive growth. Respected Sales/Account Management
professional and solutions provider delivering consistent, optimized results to achieve bottom line profitability.
Successful director of multi-channel marketing campaigns and partnership development. Cross departmental
collaborator committed to conducting comprehensive research to facilitate the creation of high-impact,
marketing campaigns. Adept at harnessing creativity in alignment with strategic long-term vision while
providing excellent customer service. Wired to creatively solve business problems, with a proven ability to
drive revenue and exceed organizational goals under pressure in highly competitive and challenging
economic environments.
EMPLOYMENT HISTORY

SALES DIRECTOR

10/2012 - 2/2015

EPSILON - ALLIANCE DATA SYSTEMS LAFAYETTE, CO

Tasked with managing and consulting clients on their data-driven consumer marketing initiatives. Consulting, and
creating solutions to integrate siloed data sources. Responsible for co-creating with clients to craft a go-to-market
strategy for retention and growth - both online, offline and digitally. Accountable for implementing strategy
tactically with internal and external resources.

Key Achievements:
Achieved 104% of Quota when the economic environment was challenging at best.
Grew key client by 34%, and an additional key client by 28%
Retained and grew active client base by 14% overall
Responsible for growing and expanding sales into multi-channel, retail, catalog and pure-play marketing
clients
Responsible for developing and presenting business recommendations using solid analytics and "mind of
the consumer" research to grow clients business internally and externally

ACCOUNT DIRECTOR

3/2011 - 9/2012

EXPERIAN MARKETING SERVICES DENVER, CO

Responsible for managing and growing Experian's largest, premier and strategic account portfolios by providing
consulting on multi-channel marketing, digital solutions, data mining and analysis, data processing, data integration
and database platforms/solutions. Successful track record of developing and executing account based marketing
programs.

Key Achievements:
Achieved 117% of Quota
Discovered up-sell opportunity and subsequently closed $500K in incremental processing with a Fortune
50 company
Consult with and educate clients on identifying same customer across all channels (Cross-Channel
Identity Resolution), including: Direct, email, mobile and social media
Accountable to work closely with and establishing relationships across business units in a large matrixed
organization to deliver custom solutions for database, processing, and multi channel initiatives
Collaborate and advise clients on ways to maximize strategy, processing and profitability of all of a clients
marketing campaigns and contact strategy

DANA M. BRISCOE

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303.579.9777 danabriscoe@msn.com

DIRECTOR; SALES & CLIENT SERVICES

6/2008 - 3/2011

INTELLIGENT ADVERTISING GOLDEN, CO

Responsible for establishing business and marketing strategy, while heading up Sales, Marketing and Operations
departments in this on-line advertising start-up. Responsible for overseeing product development and data
gathering to assist in continued research, development and deployment of digital marketing products.

Key Achievements:
Developed and executed sales and multi-channel marketing initiatives
Established and implemented process of data gathering and inventory sources and establishing policies,
procedures, and process improvements while heading up sales
Utilized Marketing Automation System (MAS) to track website and sales activity
Instituted an affiliate marketing program to secure additional revenue streams while procuring leads
through reciprocal relationship

DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETING

5/2007 - 5/2008

FIRST AMERICAN STATE BANK DENVER, CO

Responsible for administering all marketing and business development initiatives to increase overall deposits
resulting in organic sales growth.

Key Achievements:
Developed, designed and managed the banks public relations and business development strategy
Increased overall assets by $1.4M and banks awareness in the community and media by over 200%
Developed strategy touch points to increase product penetration into new and existing customer base.

ACCOUNT EXECUTIVE

11/2004 - 12/2006

DONNELLEY MARKETING, CATALOG DIVISION DENVER, CO

Responsible for identifying new opportunities and presenting full suite of Donnelley Marketings Enterprise
Data Solutions to C-level decision makers. Pipeline of $3.5 million within first 6 months

Identified new business opportunities, wrote and presented solutions, using consultative and solutionbased sales techniques
Created innovative data and database solutions based on clients business processes and needs
Managed entire process from beginning to end
Obtained a signed contract from new prospect within the first 90 days of employment
Quickly developed a prospect pipeline valued at over $3.5M annually

SENIOR ACCOUNT MANAGER / TEAM LEADER

1/2001 -10/2004

EXPERIAN BROOMFIELD, CO
Spearheaded a team of eight direct reports responsible for over 300 client accounts and $7.6M in revenue.
Managed and motivated a team to grow revenue by 35% in 2001, 43% in 2002, and 22% in 2003. Overall

revenue grew from $2.2 million to $7.6 million.

Key Achievements:

Facilitated all facets of data sale from inception to completion, including managing production time lines,
fulfillment requirements, and backend analysis
Designed and implemented comprehensive data and prospecting solutions to address clients business
challenges using Experians Enterprise solution products
Recommended comprehensive solutions for multi-channel marketers including how to evaluate contact
strategies across all marketing channels
Successfully managed client account relations achieving 100%+ of quota year over year

DANA M. BRISCOE

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303.579.9777 danabriscoe@msn.com

EARLIER EXPERIENCE
DIRECTOR OF NATIONAL FIELD ACCOUNTS
ABACUS-DIRECT, INC. BROOMFIELD, CO

OWNEROPERATIONS DIRECTOR
INTERNET ONE, INC. BOULDER, CO

ACCOUNT EXECUTIVE
W ILAND SERVICES / NEODATA BOULDER, CO

EDUCATION
Bachelor of Science in Business Administration
Union College, Lincoln, NE
Sandler Sales Training

COMMUNITY INVOLVEMENT
Volunteer, Ronald McDonald House Member, Daughters of the American Revolution (DAR)

Team Lead for Courage Classic, benefiting Childrens Hospital