Anda di halaman 1dari 7

An individual's inner psychological characteristics that determine how

that person responds to his environment are known as:


dogmatism.

cognitive dissonance.
personality.
inner-directedness.

All of the following are components of Freud's psychoanalytic theory of


personality EXCEPT:
the superego.
the id.
self-actualization.
the ego.

All of the following are examples of Karen Horney's personality groups


EXCEPT:
compliant.
superego.
detached.
aggressive.

In Karen Horney's personality groups, which group focuses on people


who desire to excel and to win admiration from others?
Aggressive
Superego
Compliant
Detached

In Karen Horney's personality groups, all of the following are


characteristics of the detached group EXCEPT:
independence.

freedom from obligations.


self-sufficiency.
the desire to be loved.

In trait theory, the degree of receptiveness a consumer feels toward


"new experiences" is called:
consumer innovativeness.
consumer narrowness.
consumer materialism.
consumer ethnocentrism.

Which personality-driven trait refers to a consumer's switching brands


in order to experience a possible better alternative brand?
Exploratory purchase behavior
Use innovativeness
Vicarious exploration
Optimum stimulation level

Which cognitive personality attribute refers to consumers who prefer


verbal information about new products to visual information?
Optimizers
Visualizers
Verbalizers
Personifizers

When marketers target consumers by stressing a theme such as:


"Made in America," what type of consumer is being targeted?
Other-directed consumer

Ideal social self-image consumer

Erhnocentric consumer
Inner-directed consumer

What type of a consumer's self-image refers to how consumers see


themselves factually?
Actual self-image
Ideal self-image
Social self-image
Ideal social self-image

The personality of a consumer tends to be "consistent."


True
False

Trait theory is primarily qualitative in nature.


True
False

Consumer research has found a negative relationship between


consumers who purchase goods online and their innovative use of the
Internet.
True
False

The degree of "rigidity" a consumer displays toward unfamiliar


products is called consumer dogmatism.
True
False

Highly dogmatic consumers tend to be less receptive to TV ads for new


products.
True
False

Other-directed consumers tend to be more likely to be consumer


innovators.
True
False

Variety-seeking behavior can be domain specific.

True
False

Consumer materialism varies from one country to another country.


True
False

Compulsive consumption is an example of addictive abnormal behavior.


True
False

Women are more likely than men to exhibit impulse buying tendencies.
True
False

Explain the difference between inner-directed consumers and otherdirected consumers in terms of their inclination to purchase new
products.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph,
and </p> at the end.

Discuss the various tendencies of consumers who are materialistic.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph,
and </p> at the end.