5 GIGs FISHERY MARKET

Pasil Fish Port Cebu City, 6000 Philippines

I.SUMMARY OF THE PROJECT STUDY
5 Gigs Fishery Market will provide customers with the finest quality fishes. The business is
primarily wholesale to public market areas. We purchase fishes directly from local fishermen
and contacts all along the Cebu City areas. This allows us to pick from the finest selection of
fishes available anywhere
5 Gigs Fishery Market plans rent a commercial building storefront and sell direct to the
public. In Pasil public market, we will bring our commitment of quality, freshness and great
prices to the public. By purchasing in large quantities we are able to pass the savings on to
our customer.
5 GIGS FISHERY MARKET is primarily a wholesaler to different public markets of Cebu City
and neighboring cities/municipalities. The owners of 5 GIGs Fishery Market, have utilized
their wholesale background. Their experienced in the public market industry, which able
them to build a loyal costumers base. It is a corporation, built through partnership. The
owners have gone engaging in fish selling and decided to merge their capital to start a huge
business that can bring good quality fishes to the consumers. Thats how 5 Gigs Fishery
Market established.
The commercial building rented 50,000php a month. Additional service staff will be hired
to assist costumers/buyers.
1.1 Objectives

Establish as the leader in selling fresh fish products to the public.

Establish a 5 Gigs Fishery Discount Club for customers that will build
customer loyalty.

1.2 Mission
The mission of 5 Gigs Fishery Market is to offer customers the best fishprices on the
highest quality fishes.
1.3 Keys to Success

Superior products will promote customer loyalty.

A location that will assure walk-in traffic.
A program that will create customer loyalty.

II.PROPONENT, MANAGEMENT, and PERSONNEL

A.PROPONENT
The following persons are the significant contributor during the
planning and operating this business.
Name:
Alex F. Misa
Position: Manager/CEO
Age:
21
Ed. Background:
A graduate of Business administration in University of Cebu
Entrepreneurial skills:
Managerial skills like planning, Organizing and etc.
Name:
Jennifer A. Madarang
Position: Supervisor/ partner
Age:
25
Ed. Background:
Graduated in University of San-Jose Recoletos of Business
Administration in Marketing
Entrepreneurial skills:
Organizing, Marketing Strategies

Name:

Lannie G. Oteda

Position: Casher/Bookkeeper/ partner

Age:
20
Ed. Background:
A graduate of Bachelor of Accountancy in University of Cebu
Entrepreneurial skills:
Accounting, Bookkeeping
Name:
Marvin Torrechiva
Position: Market Staff/ partner
Age:
21
Ed. Background:
BS- Mathematics in Cebu Normal University
Entrepreneurial skills:
Marketing analyst

Name:
Edward Jay Sablayan
Position: Market staff/partner
Age:
18
Ed. Background:
BS- Mathematics in Cebu Normal University
Entrepreneurial skills:
Marketing analyst
B.SUPPORTING STAFF

Driver (2) - must be a professional licensed driver and knows the

different location of public markets in Cebu city and Neighboring
Cities and Municipalities. Have a pleasing personality and willing to
work overtime and should be honest!
Cleanup Crew (3) - with pleasing personality, hardworking
Carriers in port (4) - Hardworking with pleasing personality. Willing
to lift heavy
loads and honest.
Carriers in Delivery (2) - Hardworking with pleasing personality.
Willing to lift heavy loads and honest.

PRE OPERATING PERIOD

Figure 2.1: Organizational chart of Pre-operating period

POST OPERATING PERIOD

Figure 2.2: Organizational chart of Post-Operating Period

MARKET FEASIBILITY
A. MARKET DESCRIPTION

In the market setting we can assure to the buyers that our products are fresh
and nutritious because it is near in the sea. It is our job to purchase a good
quality and edible fish to the buyers in order to maintain the reputation of our
company. We accept all the criticism of the buyers regarding on how our
employers will not guide or entertain well the costumers.
5 Gigs Fishery Market plans to build our storefront and sell direct to the
public. In Pasil public market, we will bring our commitment of quality,
freshness and great prices to the public. By purchasing in large quantities we
are able to pass the savings on to our costumer.
B. DEMAND

1. Consumption in the past 5 to ten years.

The business has been demanded through many years with respect to the
consumption of the fishes. But in some instances like weather conditions of
the Philippines like storms and other catastrophic phenomena, this might
cause the business in earning so low and the demand is so high and. The fish
are always present in the meal of a family thus making this business earning
constantly enough monthly.
2. Major users of the product
This business primarily caters one of the peoples need the food. This focuses
on the people selecting the quality fresh fish to prepare in their meal. The
major consumers are the people of the different public market areas. They
are the higher class of the family to lower class. Certain types of fishes are
available in selected public market areas.
3. Projected consumption for the next five years
As to its consumption for the next five years, the demand might be changeable. The
conditions of weather greatly affect to the supply and the economic status of the
Philippines that also affects the demand to increase the price of the fishes.
C. SUPPLY
1. Supply for the past 5 to ten years

As it is locally harvested freshly form the sea, those are exclusively caught by
the partner fishing company. The prices of the fishes vary according to its
kind. Freshwater fishes are quite expensive as it is being raised in their fish
ponds like Milk fish and tilapia, and the fishes from the sea varies also
according to its demand of the people which is tastier and healthier like Tuna
and hard-tail mackerel.

2. Factors affecting trends

a. Season. This is the indicator of harvesting that fishes are affected in the different
season of the countrys surrounding bodies of water. Fishes of the different
seasons greatly affect the availability monthly.
b. Weather Conditions. Philippines is a tropical country and its weather condition
changes monthly. This also affects the availability of the fishes in a year.
c. Competition. The edge of competition over the same other business must be
consider.
d. Lunar seasons. This is the most common factor in capturing fish most especially
to the fishermen.

C. COMPETITIVE POSITION
1. The supply:

Short-bodied mackerel (hasa-hasa)

Milk Fish (bangus)
Tilapia
Tuna (tulingan)
Red snapper fish (maya-maya)
Sardine (tamban)
Thread in beam (bisugo)
Hard-tail mackerel (galunggong)

2. Competitiveness on the quality of the product.

The competitive edge of 5 Gig Fishery market is the markets commitment of quality,
freshness and great prices. The markets location also assures excellent food supplier.
Sales Strategy
5 Gigs Fishery Market will employ a sale approach for its target customers.
For Public market owners. The market will promote membership in its 5
Gig Fishery Discount Club. Owners will be encouraged to join one hundred
pesos a year. As a member, all purchases will be discounted 5Php per kilo.

This will result in considerable saving for members who orders regularly.

3. Methods of transportation and existing rate.

The fishes were being delivered through a delivery truck to the different
public markets area of which the Cebu City public markets and other
neighboring cities like Lapu-lapu city, Mandaue City and Talisay City can avail
our services of free delivery. While for those area in South/ northern Part of

Cebu, if they want to order and render our services, there will be additional
charges that corresponds the location.

4. Channels of Distribution.

Figure 3.1: Channels of Distribution chart

5. GENERAL TRADE PRACTICES
It offers a promo season in the company to the buyers to give them a
discount in order for them to have a big profit. This institution gives at least
5% less. In every 10 boxes, the company offers at least 3% discount.
PRODUCTION

A.PRODUCT SPECIFICATION
5 Gigs Fishery Market will provide seven types of fishes to public markets in the
Cebu city and its neighboring cities. The markets new wholesale outlet will focus on
most demand fishes that will bring the public market owners to the market.
5 Gigs Fishery Market will have the following available wholesale products
depending on the season.
Sardine
Milk Fish

Hard-tail mackerel
Short-bodied mackerel
Bisugo
Tuna
Tilapia
Maya

B.PLAN T LOCATION
1. The location of the market is the place for freshly harvested fishes directly from
the fishermen. Through this the freshness of the fish that can be preserved for the
longer period of time as it will be delivered to the different public market areas.

Figure 4.1: A map showing the location of the business

The building is a commercial that will be rented for 20,000PHp a
month until the business boom in the world market. If the
market continues its feasibility then the business will plan to buy
the said building with the agreement of the owner.

C.BUILDING AND FACILITIES

1. Type of building and costs of construction

Figure 4.2: The business building.

2. A sketch of the floor plan will be shown.

Figure 4.3: Floor area involved

D.UTILITIES
A. Charts showing the electric ,water and supply of the of the
business.

clean up
crew(3)
Driver(2)
Carriers(6)
fuel
electric bill
water bill
disinfectant
gloves
ice block
rent
TOTA
L

daily
(P250)*P7
50
(P370)*P7
40
(P350)*P2,
100
P2,000

weekly
P5,250

monthly
P22,500

yearly
P270,000

P5, 180

P22,200

P266,400

P14,700

P63,000

P756,000

P14,000

P2000

P14,000

P5,590

P53,30

P60,000
P5,000
P7,000
P2,000
P860
P60,000
P50,000
P292,560

P720,000
P60,000
P84,000
P24,000
P10,320
P720,000
P600,000
P3,510, 720

Figure 4.5: Electric bill, water, and supply of the business

E. PRODUCTION COST

Figure 4.5: Detailed Breakdown

Figure 4.6: Other Operating expenses

Curriculum Vitae

Name: Lannie G. Oteda

Age: 19
City Address: Urgello St. Sambag 1 Cebu, City
Provincial Address: St. Ambrose Vllage Bato, Leyte
Tel., No. / Mobile No.: 09354911041
Fathers Name: Mr. Manuel Oteda

Occupation:

Mothers Name: Mrs. Genoveva Oteda

Employee

Occupation: Government

Educational Background:

Name of School
Primary:

Year Graduated

Bato Central School

2008

Secondary: Bato Institute of Science and Technology

2012

Tertiary:

2016-2017

Cebu Normal University

Talents/Skills:
Favorite quote: No One is an Island

Name: Marvin C. Torrechiva

Age: 21
City Address:

317-C Victoria Compound Brgy. Cogon

Ramos,Cebu City

Provincial Address: Brgy. Candahug Palo, Leyte

Tel., No. / Mobile No.: 09303407602
Fathers Name: Grito L. Torrechiva

Occupation:

Carpenter

Mothers Name: Carmela C. Torrechiva

Occupation:

Housewife

Educational Background:

Name of School

Year Graduated

Primary:

Salapan Elementary School

2005

Secondary:

Antonio A. Maceda Integrated School

2009

Tertiary:

Polytechnic University of the Philippines

Cebu Normal University

Talents/Skills: Lettering/Drafting

Undergraduate
Present

Favorite quote: In their last moments, people show who they really are

Name: Alex F. Misa

Age: 21
City Address: 51 A1 Villagonzalo 1 St.,Barangay Tejero, Cebu City
Provincial Address:Calape, Daanbantayan City, Cebu
Tel/Mobile No.: 09235764453
Fathers Name: Alfredo J. Misa

Occupation: Retired Fast Cargo

Inspector
Mothers Name: Elvira F. Misa

Occupation: Street Sweeper

Educational Background
Name of school
Primary:

Tejero Elementary School

Year Graduated

S.Y. 2008-2009

Tejero Night High School

Secondary:

S.Y.2012-

2013
Tertiary:

Cebu Normal University

S.Y 2013-Present

Talents/skills: Cooking, poem writing, singing and dancing, artistic teaching

Favorite quote:

It takes a leader to know a leader, grow a leader and shows a leader

John Maxwell, Am I Raising-Up Potential Leaders?

Name: Edward Jay Mahinay Sablayan

Age: 18
City Address: Blk-1 Lot 3 ItumYuta, Barangay Lorega San Miguel
Provincial Address:
Tel., No. / Mobile No.: 09322781459
Fathers Name:

Edward P. Sablayan

Mothers Name: Aileen M. Sablayan

Educational Background:

Occupation: Self Employed

Occupation: Teacher

Name of School
Primary
2008-2009
Secondary
2012-2013

Year Graduated

Zapatera Elementary School

Abellana National School

Tertiary

Cebu Normal University

Talents/Skills: Guitar, Business Talking

Favorite quote: If youre good at something dont do it for free.

Name: Jennifer Alvarado. Madarang

Age: 24
City Address:
Provincial Address:
Tel., No. / Mobile No.:
Fathers Name:

Occupation:

Mothers Name:

Occupation:

Educational Background:

Name of School

Year Graduated

Primary
Secondary
Tertiary

Talents/Skills:
Favorite quote:

Cebu Normal University