Conference Briefs
Brief OneProduct/Service Market Analysis
Heres what youll do
Applying the techniques you learned in Hit-Play Module 2.0 you will:
Pick your product or services category from the Product-Service Category Brief Topics List
handout on Hit-Play.
You may choose any evaluative scale you want for each attribute. (Cells)
Write narrative text to explain your analysis. Discuss one or two key cells that are important,
predictive, or explanatory.
You may use any source for your data including making it up. Data must be plausible and
support your analysis.
Assignment: Briefs
Page length
Two pages Each Brief may be up to two pages long. While this Brief writing assignment is
designed to mimic business Brief writing, it has a second objective: to demonstrate the scope and
depth of the knowledge you gained in this course. Thus, this Brief exceeds the one-page business
Brief standard.
Evaluation
Class Three
Sample Brief Your Sample Brief will be assessed in class. Write copy for
masthead, motivation section and subheads only. Your Sample Brief will be
evaluated during class for format only. Bring two copies to class: one for
review, one to submit.
Class Four
Finals Day