Assignment 4
Q1. Explain the importance of marketing research
Q2. Discuss the functions of Marketing Research
Q3. Throw some light on Research relationship
Q4. Discuss the Ethical issues in marketing Research
Q5. Explain descriptive research design
Assignment 5
Q1. Explain the application of causal research design
Q2. Discuss the sources and methods of collecting data
Q3. Throw some light on commercial surveys
Q4. Discuss the research issues in Advertisements Finance and Technology
Q5. Describe motivational research techniques
Assignment 2
1. Explain the Product Managers role in the Organization
2. Describe the legal Aspects of new product development
3. Explain the different levels of the product.
4. Explain Orientation in the product & market management.
5. Describe FMCG companies, companies catering to industrial
markets.
Assignment 3.
1. What do you mean by Brand Identity? Explain by suitable Examples
2. List out the Tools used for Building Brand Equity.
3. Explain about the personality and Brand Associations.
4. Explain training field process.
5. Describe financial analysis.
Assignment 4.
1. Explain about the value and significance of a brand
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Assignment 4:
1. Define the steps in preparing marketing plan.
2. Explain the contingency planning.
3. Explain the organizational plan.
4. How to design an organizational structure?
5. Explain the manpower planning.
Assignment 5:
1. Describe the sources of external finance.
2. Explain the commercial banks.
3. Explain the legal issues.
4. Describe the institutional support to start up & incentives
for SSI.
5. Explain the assessing resource from external sources.
Assignment 2:
1. How Hr adds value to the firm?
2. Define Hr as scarce resource.
3. Explain linking HRM practices to organizational outcomes.
4. Describe corporate HR philosophy.
5. Define behavioral impact of Hr practices.
Assignment 3:
1. Describe efficient utilization of human resources.
2. Describe strategies of employee shortages.
3. Explain strategies for employee surpluses.
4. Describe incentive alignment.
5. Define psychological contracting.
Assignment 4:
1. Explain scope of evaluation of Hr function.
2. Describe quantitative & qualitative measures.
3. Explain outcome & process criteria.
4. Describe balanced score card perspective.
5. Explain bench making.
Assignment 5:
1. Define Hr as a strategic management.
2. Define seven step model for implementing Hr strategic role.
3. Describe two dimension of alignment.
4. Define assessing of internal & external alignment.