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Eastman Chemical Company

EASTMAN CHEMICAL COMPANY

< E.I. du Pont de N..

Ecolab.. >

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Eastman Chemical Company

Parent Company

Eastman Chemical Company

Category

Specialized chemicals

Sector

Industrial Products

Tagline/ Slogan

The results of insight

USP

Fortune 500 company with diverse markets in all 7 continents

SCRUTINEER

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Privacy

STP

Segment

Customers and businesses looking to enhance their product features and

quality across the world

Target Group

Customers in the manufacture of industrial products using specialized fibers

and plastics

Positioning

The everyday ingredient partner for numerous industrial products.

SWOT Analysis

Strength

1. Fortune 500 company with employee strength of more than 10,000 spread
markets

across diverse
2. Consistently increasing sales
3. Its a Responsible Care Company, with voluntary efforts to increase health,
industrial and environmental safety
4. Received the Presidential Green Chemistry Challenge Award for extensive
developments in the field of green chemistry and technology
5. Has a strong portfolio of chemicals, fibers and plastics
6. 11 manufacturing facilities in countries

Weakness

1. Center for Public Integrity has filed petitions for the ban of several plastic
products

Opportunity

1. Acquisitions is an important step in terms of growth strategy for providing

Eastman with stronger profits and larger markets in performance materials
2. Other strategic acquisitions such as Dynaloys material science division and
Sterling Chemicals have put Eastman on top gear in terms of market connect
and technological advancement
3. More penetration and tie-ups in the global emerging economies

Threats

1. Environmental regulatory bodies have banned several products of Eastman in

a bid to reduce environmental degradations
2. Labor laws and public rescue bodies have added to the woes of the
companys production facilities
3. Substitutes and emergence of new alternatives for the products is reducing
demand

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Competition

Competitors

1. BASF SE
2. Celanese Corp.
3. Exxon Mobil

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Colgate Sensitive Pro-Relief

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E.I. du Pont de Nemo...

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The brandnames and other brand information used in the brandguide section are properties of their respective
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Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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