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According to UNICEF, child morality data shows half of under 5 year deaths take place
in 5countries India, Nigeria, Democratic Republic of Congo, Pak and China.
1 in 9 people worldwide do not have access to safe and clean drinking water.
In developing countries, as much as 80% of illnesses are linked to poor water and
sanitation conditions.
Nearly 1 out of every 5 deaths under the age of 5 worldwide is due to a water-related
By investing in clean water alone, young children around the world can gain more than
413 million days of health.
According to the World Health Organization, for every $1 invested in water and
sanitation, there is an economic return of between $3 and $34.
These facts and figures explain the dominating issues relevant to water and needs to be
addressed. People are less aware of such problems in developing countries.People needs
to be provided with safe, clean and pure water that would make them healthy and fit.
From our observation we found that no NATIONAL BRAND is providing Soda flavored
water which contains natural ingredients that has nutritional value and healthy benefits.
Only imported plain soda or carbonated water is available in market that and expensive
Canada Dry @ Rs.70/300ml, Evervess @ Rs.70/300ml
Carbonated water is widely used in foreign countries as mineral water in Pakistan for
many reasons like it helps in easy digestion.
NATEX our product contains mineral carbonated water with some natural ingredients
that not only helps in easy digestion of the food but also lowers blood pressure,

cholesterol and helps in decreasing skin diseases. NO SUCH PRODUCT IS AVAILBLE

We will be targeting ELITE CLASS of the community through NICHE
MARKETING. Skimming price strategy because of our premium quality of our product
would make our customers pay premium price. We going to cater all business executives,
white collar job holders, marts, super marts, medical store chains, hotels and restaurants
where foreigners do visit often in the Faisalabad region for the start up. Once we have
created awareness, taste and brand name among people through different channels of
marketing like billboards, flexes, infomercials, sample testing, advertisements, social
media, blogs etc. Then we will move towards MIDDLE CLASS of the community as we
will be able to create enough awareness, brand positioning and image that people would
be willing to pay for our product against their satisfaction. NATEX would be distributed
to our target segment through our transportation and best quality service would also be
observed like time punctuality of delivering stock and guidance from our sales team in
order to boost sales at different places.
Our company would consist of two major players managing different departments of the

company i.e. Yasir Rasool would be handling marketing, distribution and financials of
the company whereas Zeeshan Aslam would be managing operations, quality assurance
and HRM.