PROJECT REPORT ON
SUMMER TRAINING
AT
SURAT DISTRICT CO-OPERATIVE MILK UNION
LTD
(SURAT)
Submitted To
Shrimad Rajchandra Institute of Management
and Computer Application
Prepared By:
DHAVAL BHAKTA
F.Y M.B.A
INDEX:
NO:
1
2
3
4
5
6
7
8
9
10
11
12
13
content:
PAGE:
Declaration
Certificate
Acknowledgement
Company profile
History
Turn over of the company
Organization structure
Human Resource management
Training and Development System
Production department
Marketing department
Finance department
MIS Department
3
4
5
6
7
10
12
13
14
15
16
20
21
Acknowledgement:
I offer my sincere gratitude to SUMUL for providing the opportunity to work with
them. These experiences will rarely a strong foundation from my future carrier.
I would like to offer my special thanks to respected Mr. Manish Bhatt, marketing
executive and all the staff members of SUMUL for having giving me guidance on the
necessary the theoretical aspect and methodology for handling my work, without valuable
guidance this project report can not be made possible.
Place: SURAT
Date:
Yours faithfully
___________________
(DHAVAL BHAKTA)
Company profile:
History:
4
In the year 1939 Sardar Vallabhbhai Patel went and meet the farmers of Anand
and told them that for the trade of milk the dairy was necessary. At that time a person
named Tribhuvandas Patel came forward to take the leadership. During that time there
was only one dairy POLSUN DAIRY which belongs to Britishs and they use to give
very less price for milk to the India Milkmen. In order to support the Indian farmers
AMUL DAIRY was established in the year 1946 DDR. Kurien was appointed at this
dairy. Dr. Kurien along with Tribhuvandas Patel took the leadership.
Indian becomes independent in the year 1947. in the meantime AMUL Dairy got order
from the WHO to produce milk Powder from buffalo milk. Dr. Kurien & Mr. Dalaya
found the technique of producing milk from buffalo milk. After booking at this Lal
Bahadur Shatri took the visit of Ajampur village and promised them to provide with more
money fro the systematic development of the dairy industry. For the proper development
of the dairy industry NDDB was established at Anand. NDDB started operation 1
programmer for all dairies in 1971-72 in the year 1977 operation Flood-2 started.
Transportation machinery & pressmen of milk at low cost and give importance. In the
year 1990-operation flood-3 started. Here the farmers were, made aware about their right
& responsibilities high productivity of milk at low cost & so the co-operatic of
development programs started.
In the year 1998-99 two million tone of milk was produced in Indian & Indian
becomes the worlds first milk producing country. Which is more then 68 million of
American. So it was called white revolution
SUMUL has three chilling center at Bajipura, Navi Pardi and Uchchal for
ensuring safe delivery of raw milk to SUMUL where the milk is processed and pack into
various type of liquid milk and by product to improved the nutritional feed given to the
cattle at village level, the co-operative has establishment a cattle feed factory at chalthan.
Sumul also has oil refined oil at the village of DCS level.
Year 2006
RS.551 Corers
7,51,000 Liters
5,51,000 Liters
International std. ISO
9000 HAACCP
Minimum Production
cost
Consumers oriented,
Quick and effective
Year 2007
RS. 522 Corers
8,50,000 Liters
5,51,000 Liters
International std. ISO
9000 HAACCP
Minimum Production
cost
Consumers oriented,
Quick and effective
Cilling Centre
km distance from surat
SUMUL dairy is located near railway station road in Surat. It covers 15,000
acre land. Sumul provides milk collection facilities at the producers door in each village
co-operative, where milk is speedily, efficiently and economically transported twice daily
to its dairy plant and chilling centers for processing and marketing.
Since the milk procurement system has been extended far and wide in the entire
district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and
Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The
chilled is then transferred to the mail plant at Surat railway station road.
Chilling Center
Sumul dairy
Bajipura
Uchchhal
Navi Pardi
Sumuldan
Establishment
1951
1975
1982
1996
1970
Capacity in LPD
500000
300000
100000
200000
300 mt/day
Distance from
Surat (km )
0
50
105
25
20
From the study of the above diagram, we can see that Sumul has made a continuous
progress in their profit making figures. The present profit of the firm is 48 crores
more than the profit of the previous year.
Products
Milk distribution in bottle
Establishing member of GCMMF
Milk distribution in polybag
Butter milk distribution in polybag
Whole milk (SUMUL YA) in bulk
Whole milk (SUMUL YA) in 500 ml
Homogenized toned milk in 500 ml
Homogenized toned milk in 200 ml
Flavor milk
Paneer
Sweets
Shrikhand
Masala Chaas
Flavored milk in 200 ml pouch
Pasteurized milk in 5 liter pack
Masala chass, methi chass
Pizza & Ice-cream
Rasgulla, Gulab Jamun,Sugar & Cow
milk
Tea
Glabletop Packing for Milk (Plane &
Flavoured)
Buttermilk in ESL Packing
Cold Coco
Year
3-5-1968
9-7-1973
7-121978
1-6-1987
1987-88
1991
1994
1995
1993
1994
1994
1995
15-81999
15-81999
1998
2000
2001
2002
2003
2004
2005
2005
SUMUL Product:
milk:
Pure ghee:
Paneer:
Flavored milk:
Butter mil
Sales (liters)
1,50,000
9
Sumulya
Delite
Standardize Milk
Cow milk
1,00,000
1,30,000
2,50,000
20,000
Organization Structure:
Chairmen
Chairmen
BoardofofDirectors
Directors
Board
GeneralManager
Manager
General
AssistantManager
Manager
Assistant
SeniorExecutive
ExecutiveOfficer
Officer
Senior
JuniorExecutive
ExecutiveOfficer
Officer
Junior
SeniorAssistant
Assistant
Senior
JuniorAssistant
Assistant
Junior
Workman
Workman
Workman
Workman
Workman
Workman
10
1995
1995
1996
1999
2000
Recruitment:
Sumul as such dose not has a well-defined recruitment policy. Recruitment is
basically done by HRD department in consultation with the concerned department for
which new employee is required. it is not a regular event as recruitment is done only
when there is any vacancy or some requirement comes up in the organization. All the
new employees must meet the minimum experience and qualification criteria as set by
personnel department.
11
Job Requirements.
Technological Changes.
Organizational Viability.
Internal Mobility
Organizational Viability.
Internal Mobility
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Production Department :
1.
2.
3.
4.
5.
6.
7.
8.
Production of planning
Material requirement planning
Store finished goods and raw material
Quality control
Packaging
Painting of pack product
Transport to Market place
Washing and cleaning of equipments, regular maintenance of machine and
other equipments.
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14
Senior Executive
Senior Executive
Junior Executive
Junior Executive
Senior Assistant
Senior Assistant
Junior Assistant
Junior Assistant
Workmen
Workmen
Human needs, human necessities have no end. The aim of business activity is to acquire
wealth, then to convey it into desired forms and to make the final product available for
exchange for the satisfaction of human needs. These all activities fall under industry
commerce and trade. These three branches have one common function i.e. exchange
function. This important and powerful function is known marketing.
Marketing is a Social management Process by which individuals & groups obtain
what they need & want through creating, offering & exchanging products of value
with others.
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Sumul also encourage a small Savings Scheme for the Agents by deducting a
particular amount from the commission every month and transferring the same into their
deposit amount, thereby allowing the deposit to build-up every month, which gets
additional security to the Dairy as well as to Agents. Any amount in excess of three times,
the realization from the daily sales can be withdrawn by the Agent any time during the
year. Currently the commission of 40 paise per liter is paid to the Agent.
Channel of Distribution :
Dairy
Dairy
Agent
Agent
Customer
Customer
1. Direct
2. Indirect
1. Direct Distribution Channel :
Sumul is handling 1900 outlets for selling their buttermilk, tea and sugar.
2. Indirect Distribution Channels :
Sumul is distribution various products that are milk & other than milk
there are 3 major distributors in Surat city & 19 distributors in rural areas. All
dairy co-operative society acts as a distributor for all Sumul products. In Surat
city Sumul is creates 3400 outlets; Sumul has their own 44 milk parlors which are
in direct contact with the customer.
Information technology growing very fast and Sumul always ahead in
technology. Customer should be got advantage of these technologies for this
reason Sumul Started online shopping facility to Direct Customer as well as
Distributor and parlor also net facilities like.
Direct Customer
Distributor and parlor
www.sumuldairy.com
www.b2bsumul.com
Market Share:
17
In dairy industry Sumul Dairy is wide term. We are the market leaders in almost
each dairy product in Surat District.
Products
Ghee
Paneer
Shrikhand
Share
70%
50%
15%
Finance department:
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19
MIS DEPARTMENT:
Project Initiation:
The SUMUL computerisation project commenced with a General Requirement Study for
15 days in December 1998. The purpose of this study was to understand Sumuls present
level of computerisation, potential areas for further computerisation, volume of
transactions and hardware / software requirements. The General Requirement Study
reporti was submitted in January 1999 and the project formally began on 1 February
1999.
During the initial stages, NCDFI and Sumul jointly worked out the framework for project
execution including the nomination of the team members and coordinators from both the
organisations. Shri Satyen Naik, Assistant Manager (IS Information Systems) ii was
identified as Sumuls Project Coordinator and Shri Nilesh Darji was nominated as the
NCDFIs project manager. The NCDFIs team deployed at Sumul comprised of three
software and technology experts.
applications experts and one management expert from the NCDFIs head office. Sumuls
IS department is led by one IS expert and supported by two to three employees
possessing operating skills and knowledge in IS.
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Testing:
Data Input To test edits and controls for entering data such as validations, cross
references and check digits.
Data Processing To test that programs work properly, ensure that data tables are
accurately updated and internal calculations are correct.
Data Output To test that reports are in the proper format and provide the right
information.Live data was used in all the tests.
During the testing process, all data entry screen fields were tested for edits and for the
data they accept. Similarly, system tables and the database itself were tested.
Volume
performance was tested both for peak and normal workloads. Tests were also carried out
to assess response time, system back up, recovery features and generally to ensure that
the system performed to specifications.
In addition, tests were carried out in other areas such as data conversion, hardware,
operating systems and security.
Implementation:
Initially, all the new modules were implemented in parallel with the existing system.
This enabled a smooth transition from the old system to the new system. This method
also demonstrated the advantages of the new system over the old system. On the other
hand, a major draw back was that during parallel run, each job had to be done twice
demanding extra time and effort of the users.
21
Backup procedures:
Backup procedures were evolved along with application deployment. Over time the
procedures were revised and suitably streamlined. The effectiveness of backup was
tested through mock runs. The schedule adequate to secure Sumuls database was
finalised as per the details given at Annex C, page 23. This backup schedule was
considered the best fit solution given the constraints of expenditure on resources for
backup on the one hand as well the critical nature of the data to be retrieved on the
other.
It is estimated that
more than 5000 records are created each day in the computerized system.
Benefits of computerization:
It is difficult to compare the gains in computerisation when the new system offers on line
integrated transaction processing solutions as compared to the old systems that were
generally stand alone and batch processed. Therefore, viewed in the context that the
new system offers information to all those who need it (and are authorised to access
it) at any given point in time, the benefits multiply very rapidly. Some of the
important benefits are explained below.
Data is captured at source. Hence, there is no duplication in data entry.
Data is drawn from a central and secure database. Hence, there is no scope for data
redundancy.
22
Everybody has the same latest information since data is made available from a
centralised multi user database which is updated the moment any transaction takes
place.
Security and access features in an integrated system can be administered with greater
ease and reliability.
Data archiving and data mining becomes easy.
The on line database systems offered by NCDFI incorporate an audit trail so that unlike
some of the other accounting software offered by reputed firms, no employee can
change financial or any other data or attempt to make back dated entries without a
proper log.
And finally, while the list of benefits can fill a few more pages, suffice to state that no
employee who has due authorisation and access can ever say, I dont know or, I
dont know where to look for that piece of information!
In monetary terms, the investment made by Sumul in hardware and software
during the 3 year project period was about Rs. 60 lakhs. A profile of how
Sumuls hardware changed between the start and finish of the project is given
at Annex D,
(all inclusive i.e. inclusive of TA/DA and any other incidentals). In other words,
the annual outflow by Sumul for the computerisation project was under Rs. 30
lakhs per year. This annual investment for computerisation works out to 0.08
percent of Sumuls turnover of Rs. 353 crores for 2001-02. Considering that
Sumul would have anyway had to invest in hardware and software, the cost to
Sumul for seeking NCDFIs assistance works out to less than 0.02 percent of its
turnover for 2001-02.
23
Project overrun:
General Study Report for Computerisation at Sumul, January 1999 NCDFI, Anand.
Shri Satyen Naik was Senior Executive (Systems) in Sumul during the commencement
of the project. As a recognition of his hard work and contribution to the progress of the
project he was promoted as Assistant Manager (IS) in early 2002.
24
NCDFI has successfully completed the following assignments in the area of Information
Technology:
General systems study of Sabarkantha District Cooperative Milk Producers'
Union Limited, Himatnagar, January 1995.
Systems study of Shri Sardar Vallabhbhai Patel Regional Oilseeds Growers'
Cooperative Union Limited, Idar, January 1995.
General systems study of Baroda Union and Sugam Dairy, August 1995.
Management Information System based on Client Server technology for the
National Dairy Development Board, March 1996 - July 1997.
Management and Transaction Processing Systems based on Client Server
technology for Dhara vegetable oil operations, National Dairy Development
Board - November 1995 to March 1998.
Turnkey project for computerising the activities of the National Tree Growers'
Cooperative Federation Limited followed by maintenance support, December
1995 - March 2000.
Turnkey project for computerising the activities of the Surat District Cooperative
Milk Producers' Union Limited, Surat - since December 1998.
Turnkey project for computerising the activities of Institute of Rural Management,
Anand - January 1999 to June 2002.
Turnkey project for computerising the operations of Mother Dairy, Gandhinagar
(A unit of GCMMF Limited, Anand) - July 2001 to June 2003.
NCDFI has also designed and developed some very innovative on line software for its
own use. Most of these applications are deployed on the web using Oracle 9i Application
Server;
Document Management System
Financial Accounting System
Integrated Time Attendance System, Personal Information & Payroll Accounting
System
Computer Aided Testing and Evaluation
Extensive on-line documentation
Centralised Address Directory
NCDFI has recently started converting existing applications to the Java based
technologies so as to achieve better user interface, speed and accessibility.
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Conclusion:
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ii
Thank you