TEXT

Text
Importanceoftextinamul$media
presenta$on.
Understandingfontsandtypefaces.
Usingtextelementsinamul$media
presenta$on.
Computersandtext.
Fontedi$nganddesigntools.
Mul$mediaandhypertext.

WhatisText?
Wordsandsymbolsinanyform
Textsintheformofwords,sentencesand
paragraphsisusedtocommunicatethoughts,
ideasandfacts
Textisavitalelementofmul$mediamenus,
naviga$onsystems,andcontent.

WhatisText(cont.)
Mul$mediaproductsdependsontextformanythings:
toexplainhowtheapplica$onwork.
toguidetheuserinnaviga$ngthroughtheapplica$on.
delivertheinforma$onforwhichtheapplica$onwasdesigned.

WhatisText(cont.)
Basedoncrea$nglePers,numbersandspecial
characters.
Textelementscanbecategoriesinto:
Alphabetcharacters:AZ
Numbers:09
Specialcharacters:Punctua'on[.,;],SignorSymbols[*&^%$!/
\~#@.]
AlsoknownCharacterSets
Mayalsoincludespecialiconordrawingsymbols,mathema'calsymbols,
GreekLe;eretc.

ImportanceofTextinaMul$media
Presenta$on
Factorsaec$nglegibilityoftext:
Size.

Thesizeofthetext
Backgroundandforegroundcolor.

ThecolorinwhichthetextiswriPenin/on.
Style.

Alsoknownastypefaceandfont
Leading.

referstotheamountofaddedspacebetweenlinesof
type.

FontsandTypefaces
typefaceisfamilyofgraphiccharactersthat
usuallyincludesmanytypesizesandstyles.
fontisacollec$onofcharactersofasinglesize
andstylebelongingtoapar$culartypeface
family

FontsandTypefaces

Typefaces
Typefacesoffontscanbedescribedinmany
ways,butthemostcommoncharacteriza$on
ofatypefaceisserifandsansserif

SerifVSSansSerif
Serif

San Serif

Serif is the little decoration at the

end of a letter stroke.
Serif fonts are used for body text.

Sans serif fonts do not have a

serif at the end of a letter stroke.
These fonts are used for headlines
and bold statements.

Times New Roman

Bookman
Rockwell Light
Courier New
Century
Examples of Serif fonts

Examples of San Serif

fonts

Century Gothic
Arial
Comic Sans MS
Impact
Tahoma

HTMLDocuments
HTMLstandsforHypertextMarkupLanguage.
Itisthestandarddocumentformatusedfor
Webpages.
HTMLdocumentsaremarkedusingtags.

CharacterSets
TheAmericanStandardCodeforInforma$on
Interchange(ASCII)isa8bitcodingsystem.
Theextendedcharactersetiscommonlylled
withANSIstandardcharacters.
TheISOLa$n1charactersetisusedwhile
programmingthetextofHTMLpages.

CharacterSets
Unicodeisa16bitarchitecturefor
mul$lingualtextandcharacterencoding.
Thesharedsymbolsofeachcharactersetare
uniedintocollec$onsofsymbolscalled
scripts.

FontEdi$ngandDesignTools
MacromediaFontographer.
Crea$ngaPrac$vetexts.

MacromediaFontographer
Fontographerisaspecializedgraphicseditor.
Itiscompa$blewithbothMacintoshand
Windowsplasorm.
ItcanbeusedtodevelopPostScript,TrueType,
andbitmappedfonts.
Itcanalsomodifyexis$ngtypefacesand
incorporatePostScriptartwork.

Crea$ngAPrac$veTexts
Applica$onsthatareusedtoenhancetexts
andimagesinclude:

AdobePhotoshop
TypeStyler
COOL3D
HotTEXT
TypeCaster