APRIL 2015
As Edelmans 15th annual Trust Barometer indicates, trust has hit an unprecedented low. According to this global study
which tracks how people trust government, media, business and NGOs, the credibility of traditional spokespeople,
including CEOs and media, continues to decline year over year across nearly every sector and geography. In short:
People do not trust business, and its becoming infinitely more challenging and complex to rebuild credibility.
That said, with any great challenge comes opportunity, and now, more than ever before, companies need to look
internally to elevate and amplify those voices whom consumers and stakeholders want to hear from most: Employees.
2015 Edelman
HOW
IN-HOUSE
TECHNICAL
EXPERTS
Elevate to underscore
the credibility behind
the innovation
strategy, both
internally and
externally
REGULAR
EMPLOYEES
Uniquely positioned to
understand the role
their own company is
playing in the broader
picture of innovation
Tap as internal
advocates to tell the
how and why
behind an innovation
story
FRONT-LINE
EMPLOYEES
overall credibility from the bottom all the way to the top.
ABOUT US
Edelman Employee Engagement helps organizations accelerate business performance, delivered by highly engaged and
trusted employees. We do this by making meaningful, trust-building connections connecting employees with the
company, with each other and with the outside world. Our global network of employee engagement specialists develop
engagement strategy; deploy the tools and processes to deliver it; create the multimedia channels and content that
support it; and design the insight mechanisms to measure it. For more information, visit us at ee.edelman.com, follow us on
Twitter at @EdelmanEE or email us at employee.engagement@edelman.com.