Prelude

AMUL is the pride of Gujarat as well as of whole nation. It is a matter

of extraordinary joy in setting up this venture on such regarded
association. An individual yearning to enter in administration calling
must have down to earth learning of the subject. The goal of
modern visit is to pick up understanding into viable learning in an
understudy to supplement the hypothetical investigation of
administration and in addition mechanical.
This task is been arranged under course target of the subject
Production and Operations Management under direction of MS.Richa
Pandit(Facullty Guide).It has been an awesome learning background
going to Amul plant at Anand,Gujarat.
I have attempted my best to present all the viewpoints related with
the points of Productions and operations administration. Be that as
it may I acknowledge the sole obligation of any conceivable mistake
of oversight and will be appreciative to the perusers of this
undertaking who convey oversights to my notification.
Aruna Lambha,
Move no.45,Division-A,
CPIMR 2012-14
Official SUMMARY:

Anand Milk Union Limited prominently known as Amul Dairy is

a US $ 500 million turnover establishment. It is a foundation
developed with a system of more than 10000 Village Co-agent
Societies and 500,000 or more individuals.

Formed in the year 1946 Amul is the main sustenance mark in

India.

Amul launched the dairy co-agent development in India and

shaped a pinnacle co-agent association called Gujarat co-agent Milk
Marketing Federation (GCMMF)and today 70,000 towns and 200
locale in India are a piece of it.

AMUL has prodded the WHITE REVOLUTION of India, which has

made India the biggest maker of milk and milk items on the planet
and the WHITE REVOLUTION has at long last made a billion dollar
brand. Today AMUL dairy is no. 1 in ASIA and no.2 on the planet.


Managed by a peak helpful association, Gujarat Co-agent Milk
Marketing Federation Ltd. (GCMMF), which today is together
possessed by nearly 2.41 million milk makers in Gujarat, India

Amul is the biggest sustenance mark in India with a yearly

turnover of US $1068 million(2007-08)

Currently Amul has 3.11 million maker individuals with milk

accumulation normal of 6.04million liters/day.

Every day Amul gathers 447,000 liters of milk from 2.12

million agriculturists , changes over the milk into marked, bundled
items, and conveys products worth Rs 6 center (Rs 60 million) to
more than 500,000 retail outlets the nation over.

Amul items are accessible in more than 500,000 retail outlets

crosswise over India through its system of more than 3,500
wholesalers. There are 47 warehouses with dry and icy stockrooms
to support stock of the whole scope of items.

GCMMF executes on a development interest draft premise

from its wholesale merchants rather than the check framework
embraced by other major FMCG organizations. This practice is
predictable with GCMMF's logic of keeping up money exchanges all
through the store network and it additionally minimizes dumping.
Wholesale merchants convey stock that is only sufficient to deal
with the travel time from the branch distribution center to their
premises. This without a moment to spare stock system enhances
merchants' arrival on speculation (ROI). All GCMMF branches take
part in course planning and have devoted vehicle operations

Amul utilizes E- SUPPLY CHAIN MANAGEMENT

Amul has introduced more than 3000 programmed milk

accumulation framework units (AMCUS) at town social orders to
catch part data, milk fat substance and sum payable to every part.

Amul has as of late gone into direct retailing through " AMUL
absolutely scrumptious "parlors made in significant urban areas.
AMUL has arrangements to make extensive tie of such outlet to be
overseen by franchisee through the nation.

The Product Range

Bread spreads

Amul Butter, Amul Lite, Delicious Table Margarine

Cheddar Range Amul Pasteurized Processed Cheddar Cheese,

Amul Processed Cheese Spread, Amul Pizza (Mozzarella) Cheese,

Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer

(curds), Utterly Delicious Pizza
New Milk
Amul Gold Full Cream Milk 6% fat, Amul Shakti
Standardized Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat, Amul
Slim & Trim, Amul Cow Milk
UHT Milk Range Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk,
Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh
Cream
Milk Powders
Amul Full Cream Milk Powder, Amulya Dairy
Whitener, Sagar Skimmed Milk Powder, Amul PRO Infant Milk Food,
Sagar Tea and Coffee Whitener
Milk Drink Amul Kool Flavored Milk, Amul Kool Cafe, Amul Kool
Koko,Amul Kool Milk Shake, Amul Kool Chocolate Milk,Nutramul
Energy Drink
Wellbeing Drink

Stamina Instant Energy Drink

Cocoa Beverage Nutramul Malted Milk Food

Curd Products
Amul Masti Dahi (crisp curd), Amul Masti Spiced
Butter Milk,Amul Lassee, Amul Flavor Yogurt
Immaculate Ghee Amul Pure Ghee, Sagar Pure Ghee
Sweetened Condensed Milk

Amul Mithaimate

Mithaee Range (Ethnic Sweets)

Amul Shrikhand, Amul Mithaee
Gulabjamuns, Amul Basundi,Avsar Ladoos
Ice-cream

Sundae Range, probiotic,,sugarfree and probiotic

Chocolate & Confectionery

Amul Milk Chocolate, Amul Fruit & Nut
Chocolate, Amul Chocozoo, Amul Bindass, Amul Fundoo
TABLE OF CONTENS:

Introduction of organization

History

Facility design & offices at Amul plant

The three-level "Amul model"

Village dairy helpful society (VDCS)

Production process

E- inventory network administration of Amul

Conclusion

Presentation OF COMPANY:
The brand name "Amul," from the Sanskrit "Amoolya," (significance
Precious) was recommended by a quality control master in Anand.),
framed in 1946, is a dairy agreeable in India. It is a brand name
oversaw by a summit helpful association, Gujarat Co-agent Milk
Marketing Federation Ltd. (GCMMF), which today is together claimed
by in the ballpark of 2.8 million milk makers in Gujarat, India.
AMUL is situated in Anand, Gujarat and has been a case of a coagent association's achievement in the long haul. It is one of the
best samples of co-agent accomplishment in the creating economy.
"Any individual who has seen the dairy cooperatives in the
condition of Gujarat, particularly the very fruitful one known as
AMUL, will characteristically ponder what blend of impacts and
motivations is expected to duplicate such a model a thousand times
over in creating districts everywhere."The Amul Pattern has secured
itself as a remarkably fitting model for rustic advancement.
Amul has impelled the White Revolution of India, which has made
India the biggest maker of milk and milk items on the planet. It is
likewise the world's greatest vegan cheddar brand. Amul is the
biggest sustenance mark in India and world's Largest Pouched Milk
Brand with a yearly turnover of US $1050 million (200607). Right
now Unions making up GCMMF have 2.8 million maker individuals
with milk gathering normal of 10.16 million liters every day. Other
than India, Amul has entered abroad markets, for example,
Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong
Kong and a couple of South African nations. DrVerghese Kurien,
previous administrator of the GCMMF, is perceived as a key
individual behind the achievement of Amul.
HISTORY:
In 1929, Peston Edul Polson secured Polson Model Dairy at Anand to
make spread, ghee and casein and in 1944; the Bombay Municipal
Corporation Milk Supply was initiated. Syndication rights were
honored to Polson for Procuring milk from Kaira.
Amul's genesis is connected to the flexibility development in India.
Sardar Vallabhbhai Patel, a prominent Indian opportunity warrior
empowered the dairy agriculturists from the Kaira region in Gujarat

to shape a helpful to counter the "exploitatively" low costs offered

for their milk by the syndication milk Supplier of the range, Polson's
Dairy. The dairy agriculturists met in Samarkha (Kaira region,
Gujarat) on the 4th of January 1946, and chose to set up a drain
makers' helpful that would bargain straightforwardly with the
Bombay government, the last purchaser of their milk. This was the
source of the Anand model.
At first, when the Bombay government declined to manage the
helpful, the ranchers called a strike. The administration at last
yielded when Bombay went without milk for a fortnight. The fruitful
union enlisted itself as the Kaira District Cooperative Milk Producers'
Union Ltd. (KCMPUL), Anand, in Gujarat in December 1946. Thus did
GCMMF and brand AMUL make therefore.
The fundamental adage of Amul is to help ranchers i.e. Milk makers.
Amul framework lives up to expectations under goal of most
astounding conceivable remuneration to the milk makers and least
conceivable cost to shoppers. Rancher are paid cash in real money
installment for the milk. Milk issues them cash for the day by day
necessities. Amul is the person who began utilizing their benefits for
the milk makers regular great.
Office LAYOUT:
Plant format is the general course of action of the machine
instruments, taking care of types of gear, storeroom and different
extras needed for encouraging creation in an industrial facility.
These plans are preplanned with the outcomes that the building has
been developed to fit a design of a given procedure.
AMUL plant is indigenously worked out with assistance of different
creation courses of action and generation of multi items under one
plant. The aggregate plot is almost around 2.27 kms. Separate
structures are given obliged plans of machine apparatuses taking
care of and PCs association through the control space to fit for
shifting item producing divisions.
The plant is occupied with delivering milk, desserts, milk powder
and ghee. Whole office is extraordinarily given with offices to the
preparing every item. There are 4 generation divisions and bundling
offices relating to every item separately.
Pictures OF FACILITI