Data evaluation for soft drink quality

control using principal component

analysis and back-propagation neural
networks.
This work describes an alternative for chemical data
research, with the aim of evaluating finished product
quality. Analytical data for additives in soft drinks are
interpreted by the use of multivariate data analysis:
principal component analysis (PCA), factor analysis,
cluster analysis, and artificial neural networks. Taking into
account various chemical components like sorbic, benzoic,
and ascorbic acids; saccharose; caffeine; Na, K, Ca, Mg,
Fe, Zn, Cu, P, and B, soft drinks were characterized and
classified. The ratios of Na, K, Ca + Mg, P, and K/Na have
been studied. The application of PCA, cluster analysis, and
artificial neural networks showed that combination of
these chemometric tools offers effective means for
modeling and classifying soft drinks in accordance with
their contents in additives and heavy metals.

Beverage Analysis
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Determination of quality parameters such as original
extract, alcohol, extract, CO2, O2, Brix, degree of
inversion and pH value, etc are important for quality
control in breweries and soft drink bottling plants.
Beverage analysis is not always straightforward but
always essential: If the dissolved oxygen content in
beverages is too high this results in oxidation products
which have a negative impact on the taste and shelf life of
the beverage. Sugar inversion makes the measurement of
beverage samples made with sugar from sugar beet or
sugar cane more difficult, to mention just a few
examples.Beverage analysis systems from Anton Paar
meet all these requirements using state-of-the-art
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pH measurement The pH value is an important
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significant effect on the digestibility, flavor, and stability
2

of the beverage. The pH value controls enzyme activity

during alcoholic fermentation, which is why it must be
checked regularly. The requirements of the pH electrode
used to perform measurements are as diverse as the
range of beverages to be analyzed. The selection of a
diaphragm suitable for the beverage sample is particularly
important, since otherwise the sample can quickly block
the electrolyte bridge, leading to inaccurate results. The
following table lists examples of the Metrohm electrodes
suitable for pH determination in various beverages.

Carbonated Soft Drinks: What You Should Know

Carbonated Soft Drinks

The Food and Drug Administration (FDA) ensures that
carbonated soft drinks are safe, sanitary, and honestly
labeled. In fact, FDA has established Current Good
Manufacturing Practices (CGMPs) for carbonated soft
drinks, which describe the basic steps manufacturers and
distributors must follow to make sure carbonated soft
drinks are safe.

Additives and Contact Substances

Only food and color additives that are determined to
be safe, based on scientific information available to FDA,
may be used in carbonated soft drinks. For example, this
might include additives such as citric acid as a flavoring or
a preservative, or caramel coloring. Food contact
3

substances the materials the carbonated soft drink

comes in contact with, such as the bottles and cans in
which it is sold; also are strictly regulated for safety.

Nutrition Labeling
The Nutrition Facts Panel on carbonated soft drinks
typically includes the serving size and the nutrients
provided in a serving: calories, total fat, sodium, total
carbohydrate, sugars (if present), and protein. If a
nutrient content claim, such as Very Low Sodium,
appears on the label, the manufacturer must also add the
statement Not a significant source of ________, with the
blank filled in by the names of nutrients that are present
only at insignificant levels.

According to the American Beverage Association American

consumers on average drank just over 54 gallons of
carbonated soft drinks each in 2005. That made
carbonated soft drinks the most popular beverage in the
U.S., almost three times more popular than bottled water,
milk or coffee.

Additional Label Information

Additional information on carbonated soft drinks

containers includes:

Name and address of the manufacturer, packer or

distributor.

The net quantity, or the amount of carbonated soft

drink in the container.

All the ingredients, listed in order of predominance by

weight. In other words, the ingredient that weighs the
most is listed first, and the ingredient that weighs the
least is last. For carbonated soft drinks, the first
ingredient usually will be carbonated water.

Chemical preservatives with an explanation of their

function, such as: preservative, to retard spoilage,
a mold inhibitor, to help protect flavor, to preserve
freshness, or to promote color retention.

Diet carbonated soft drinks containing phenylalanine must

also include the statement, PHENYLKETONURICS:
CONTAINS PHENYLALANINE, for individuals who suffer
from phenylketonuria, a genetic disorder in which the
body cant process that amino acid. If the phenylalanine
level gets too high in these individuals, it can damage the
brain.
A Note About Benzene
Benzene, a carcinogen, may form at very small levels in
some carbonated soft drinks that contain bothbenzoate
salts (added to inhibit growth of bacteria, yeasts, and
molds) and ascorbic acid (vitamin C). FDA has no standard
for benzene in beverages other than bottled water. For
bottled water, FDA has adopted the US Environmental
Protection Agency maximum contaminant level of 5 parts
per billion (ppb) for drinking water, as a quality standard.
Between November 2005 and May 2007, FDA analyzed
almost 200 soft drink and other beverage samples and
found that 10 samples contained benzene levels over 5
ppb. All 10 products have either been reformulated or
discontinued by their manufacturers. Benzene levels in
5

the reformulated products, if detected at all, were less

than 1.5 ppb.
FDA has determined that that the levels of benzene found
in beverages to date do not pose a safety concern for
consumers. FDA continues to test beverage samples for
the presence of benzene.

Commercial soft drinks: pH and in vitro

dissolution of enamel.
Most soft drinks are acidic in nature and exposure to
these drinks may result in enamel erosion. This study
sought to measure the pH of 20 commercial brands of soft
drinks, the dissolution of enamel resulting from immersion
in these drinks, and the influence of pH on enamel loss.
Comparison of the erosive potential of cola versus noncola drinks as well as regular sugared and diet versions of
the same brands was undertaken. The pH was measured
immediately after opening the soft drink can. Enamel
slices obtained from freshly extracted teeth were
immersed in the soft drinks and weighed at baseline and
after 6, 24, and 48 hours of immersion. Non-cola drinks
had significantly higher pH values than cola drinks but
showed higher mean percent weight loss. By contrast,
sugared versions of the cola and non-cola drinks showed
significantly lower pH values and higher mean percent
weight loss than their diet counterparts. The pH value of
the soft drink did not have a significant influence on the
mean percent weight loss (r = -0.28). Prolonged exposure
to soft drinks can lead to significant enamel loss. Non-cola
drinks are more erosive than cola drinks. Sugared versions
of cola and non-cola drinks proved to be more erosive
than their diet counterparts. The erosive potential of the
soft drinks was not related to their pH value.

Testing the pH of Soft Drinks

In physical science, students are often asked to
identify a substance as an acid or a base through a litmus
test. A litmus strip turns faded violet when dipped in a
neutral liquid, pink when dipped in an acidic liquid, and
blue when dipped in a basic liquid. Although a litmus test
is useful to identify acids and bases, it does not give an
exact measurement of the pH of a substance. To obtain a
numerical value for pH, students can use a probe
connected to a graphing calculator or computer as part of
a hands-on investigation of something all students can
identify withsoft drinks.

What is pH?
pH is a unit of measure that is used to express
the degree of acidity of a substance. The pH
notation is an index of hydrogens chemical
activity or its potential in a solution. The pH
scale goes from 0 to 14, with a pH of 7
considered neutral. A substance with a pH below
7 is considered acid, and one with a pH above 7
is considered basic (alkaline).
The pH of a solution can be measured with a pH
meter with an electrode system whose voltage
output is proportional to the active acid (H3O+)
concentration in solution. Distilled water has a
pH
of about 7. Tap water varies between a pH of 6.8
and 7.2 and is generally slightly alkaline in hard
water areas (Joyce 2003).

In this article, I describe how to use a TI-73/83/84

graphing calculator and Verniers LabPro/CBL2 probe
system to take pH readings. This is not an endorsement of
these products, but simply my attempt to give you an idea
of what is involved in using this technology in the
classroom. This activity can be accomplished using a
variety of probe ware connected to a laptop, desktop, or
PDA. The activity can easily be adapted to whatever
hardware you have on hand.

Testing the pH level of soft drinks.

In this activity, you will predict the pH of several
soft drinks. You will then use a probe and
graphing calculator to determine the actual pH of
each soft drink and compare the results to your
predictions. You will then come up with your own
question to investigate about the pH of soft
drinks.
Materials
100-mL samples of various carbonated drinks,
such as Coke, Pepsi, and Mountain Dew
safety glasses
tissues or paper towels
250-mL beakers
500 mL distilled water
buffer solutions of pH 7 and pH 10 (available
from science suppliers)
CBL(tm)/CBL 2(tm)
TI 83 plus silver edition calculator
DataMate program for TI 84
TI connectivity cable
TI-graph link cable
unit-to-unit link cables
Vernier LabPro pH sensor
Testing procedure
1. Plug the pH Sensor into Channel 1 of the
LabPro or CBL 2 interface. Use the link cable to
8

connect the TI graphing calculator to the

interface. Firmly press in the cable ends.
2. Turn on the calculator and start the DataMate
program. Press CLEAR to reset the program.
3. Set up the calculator and interface for the pH
Sensor.
a. Select SETUP from the main screen.
b. If the calculator displays pH in CH 1, proceed
directly to Step 4. If it does not, continue with
this step to set up your sensor manually.
c. Press ENTER to select CH 1.
d. Select pH from the SELECT SENSOR menu.
4. Set up the calibration for the pH Sensor.
If your instructor directs you to use the stored
calibration, proceed directly to step 5.
If your instructor directs you to manually enter
the calibration values, select CALIBRATE, then
MANUAL ENTRY. Enter the slope and the intercept
values for the pH calibration, select OK, then
proceed to Step 5.
If your instructor directs you to perform a new
calibration for the pH Sensor, follow this
procedure.

First calibration point

a. Select CALIBRATE, then CALIBRATE NOW.
b. Remove the sensor from the bottle by
loosening the lid, then rinse the sensor with
distilled water.
c. Place the sensor tip into pH-7 buffer. Wait for
voltage to stabilize, then press ENTER.
d. Enter 7 (the pH value of the buffer) on the
calculator.
e. Rinse the pH Sensor with distilled water and
place it in the pH-10 buffer solution.
9

f. Wait for the voltage to stabilize, then press

ENTER
g. Enter 10 (the pH value of the buffer) on the
calculator.
h. Select OK to return to the setup screen.
5. Set up the data-collection mode.
a. To select MODE, press % once and press ENTER
b. Select SINGLE POINT from the SELECT MODE
menu.
c. Select OK to return to the main screen.
6. Collect pH data.
a. Remove the pH Sensor from the storage
bottle. Rinse the tip of the sensor thoroughly
with the distilled water.
b. Submerge the sensor tip to a depth of 34 cm
into the beaker containing your first carbonated
beverage sample.
c. When the readings stabilize, select START to
begin sampling. Important: Leave the probe tip
submerged while data is being collected for 10
seconds.
d. After 10 seconds, the pH value will appear on
the calculator screen. Record this value.
e. Press ENTER to return to the main screen.
f. Select START to repeat the measurement
(round to the nearest 0.01-pH units).
g. Press ENTER to return to the main screen.
h. Rinse the sensor with distilled water and
return it to the storage bottle when you have
finished collecting your data.
7. Record pH reading.
Predicted pH Actual pH
Sample 1
Sample 2
Sample 3
Sample 4
10

Exploring pH
Design an investigation to explore a question
about pH. For example, you could investigate:
Does the pH of soda change when it goes flat?
Does temperature affect pH?
Is the color of a beverage an indicator of its
pH?
How does the pH of diet sodas compare with
regular sodas?
How does the pH of sodas compare to juices
and sport drinks?

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General Job Description:
Quality assurance analyst responsible for the implementation of long-term quality
strategies. Analysts assess whether or not products/services are of the required quality.
They evaluate the process of operation and then offer recommendations of
improvement. Companies rely on their skill to remain in complete compliance with
regulations and quality standards. Analyst may even design testing procedures. Quality
test results are reported to relevant senior management.

QA Analyst Resume
Quality Analyst Resume Example
.
Full Name
[Street, City, State, Zip] | [Phone] [Email Address]
QUALITY ANALYST

Qualifications Profile
Reliable quality assurance analyst with ten years experience in the high-tech industry
offering the following core competencies:

Handle and resolve critical quality problems using research abilities.

11

Hands-on experience with statistical data collection and quality administration.

Strong analytical skills, combined with effective communication, organizational

skills and planning ability.

Managerial qualities Time management, project leadership and team work.

Independent and self-directed Can work with minimum supervision.

Objective Improve company performance through enhanced quality standards;
deploying strong, long-term QA integration strategies.

Professional Experience
Quality Analyst

CAT Technologies

Dallas, TX

2004 Present

Quality Analysis and Integration:

Assessed QA performance Retrieved and analyzed QA information to identify

root causes of performance gaps and other QA problems.

Designed quality regulations and evaluations based on monitoring of data flow.

Set and verified standards of quality and testing procedures Reviewed and
modified quality assurance programs and tested performance according to users
specific requests and data inputs.
Administered the company privacy policy regarding data.
Developing Quality Awareness:

Provided employees with relevant Quality Control training Provided QA training

and prepared presentations for others in the department/company regarding issues of
quality performance and testing.
Collaborated closely with internal business units and clients.

Education

Bachelors degree in Quality Assurance / Quality Management / Quality Control /

Computer Science

QA Analyst Resume Sample One

Any Town, NY 99999
Home 999- 999-9999

12

Cell: 999- 999-9999

email@gmail.com

Linda Wilson
QA Analyst with skills in all phases of testing on mainframe, client, server and web applications.

Highlights of Qualifications:

Experience in all phases of the Software Development Life cycle (SDLC), including requirements gathering,
project planning, scheduling, testing, defect tracking, management, and reporting

Skilled at using both manual and automated testing tools to troubleshoot systems, integration,
User acceptance, positive and negative, functionality, stress, and regression testing

Strong analytical, time management and problem-solving skills

Technical Skills:

Testing Tools: HP Quality Center, Test Director, Test Partner, Win Runner, Load Runner, Bug Tracker

Languages: Visual Basic, SQL, XML, HTML, Java

Databases: Oracle, MS Access

Software Application: Microsoft Office Suite, Word, Excel, PowerPoint, Visio, MS Project, Access, Lotus Notes,
Crystal Reports, ASP, VB.NET

Web Browsers: Internet Explorer 6, 7, 8, Firefox, Safari, Netscape

Operating Systems: Mainframe IBM, CICS (TSO, File Aid, File Master) Windows XP-2000-NT, UNIX (Linux,
SunOS)

Work Experience
Systems Analyst & QA Analyst
07/03- present ABC Inc. Any Town, NY

IT and QA Analysis and Testing.

Work effort estimates.

Analysis and preparation of testing strategy and plans.

Preparation of test scripts, testing status and testing results.

Management and Technical Consultation for Data Conversions.

Product Testing and User Acceptance Testing.

System Communication and Configuration.

System and Application Analysis.

Business Analysis and requirements definition.

Use of SDLC Methodology.

Business Process Improvement.

Full Life Cycle Implementation.

Strong verbal and written communication skills.

Project status reporting.

Documentation.

13

Programming.

Senior QA Analyst
06/08 05/09 XYZ Corp. Any Town, NY
Conducted white-box testing for Business Intelligence solutions resulting in the detection and resolution of

all open defects prior to project Go-Live.

Scrutinized developers test scripts for completeness and advised of potential adverse effects to down-

stream systems and processes.

Guided the migration of code changes from development through production systems and verified client

expectations were consistently exceeded.

Monitored testing resources to ensure project tasks are completed successfully and according to

development specifications and deadlines.

Increased QA team productivity through creation of robust and reusable test scripts utilizing HP Quality

Center.
Mentored team members in quality assurance procedures and processes and facilitated discussions on

areas of improvement.
Logged defects and followed up on issue resolution ensuring timely customer reporting needs were being

met.

QA Specialist
11/07-06/08 BCD Inc. Any Town, NY

Responsible for developing and implementing quality management procedures and systems.

Ensure that all products manufactured or marketed by client are free from any flaws or errors and are of the
highest quality.

Create software maintenance and test environments.

Develop test procedures.

Work with internal team in resolution of defects.

Analyze system errors and suggests corrective measures.

Education
Princeton University
Bachelor of Science in Computer Information Systems

Affiliate
Quality Assurance Association

Coca-Cola Refreshments Quality Assurance Jobs in Anaheim

Unfortunately, there are currently no Coca-Cola Refreshments Quality Assurance jobs
available in Anaheim:

14

Explore nearby locations on the Quality Assurance jobs in California page.

Use the job search form above.

Upload your resume

Subscribe to email alerts for Coca-Cola Refreshments Quality Assurance jobs in

Anaheim.

Here are some related jobs:

Quality Assurance Manager (from nutraceutical or food)

MRINetwork
Anaheim, CA

Job Description * Quality Assurance Manager - from the food or nutraceutical industry)
This is an opportunity to be an "impact player" in a small plant that is part a large
international company that is traded on the NYSE. Key skills: Quality Assurance, GMP,
HACCP, LIMS, FT-NIR, spectroscopy, certifying, testing, ingredients, regulatory, food,
nutraceutical, raw materials, microbial, sanitatio...

Quality Assurance Manager

About the Job

If interested, please apply at http://www.ncbev.com/careers/job-opportunities/

Summary: The Quality Assurance Manager will be responsible for ensuring the
process and the end products meet the established requirements of the
organization and customers, as well as guaranteeing the processes comply with
local, state and federal regulatory agencies. The Quality Assurance Manager will
champion continuous improvement efforts; initiate and implement qualityassurance
activities as appropriate to raise the performance of the companys products.
The Quality Assurance Manager provides direction to the department in support of
company-wide strategic business objectives. Directs, administers, manages and
ensures quality compliance to contracts, including policies and procedures
throughout the company.
Essential Duties and Responsibilities: Must have beverage and or food
industry experience

Oversees company wide adherence to our procedural documentation (quality

management system) and its compliance with ISO 22000.

15

Identify and implement Quality Department goals and objectives in support of

company-wide strategic business plans.

Serves as the primary interface with Quality Assurance Representative to

encourage effective communication and good customer relations.

Promotes and maintains good relations and addresses issues and concerns
through teamwork.

Supports the management of budgets and staffing forecasts to facilitate

successful execution of the department goals and support of all projects.

Serves as primary Quality interface and coordinator for engineering and

program management issues and manufacturing activities, including
production control, procurement, planning, assembly, test and ship.

Manages the required training, process improvement activities, and the

development and implementation of new systems affecting the Quality
Department.

Facilitates the efforts to implement industry-wide/best practice standards.

Implements a rigorous continuous process improvement program with

emphasis on Lean, cycle time reduction, elimination of rework/defects, and
root cause analysis.

Maintains Quality metrics, and a management dashboard of those metrics,

and assesses performance against project and enterprise goals.

Implements and optimizes the use of tools in support of the quality processes
and procedures.

Manages the day-to-day operation of all quality functions: inspection, supplier

management, Quality Engineering, corrective/preventive actions, etc.

Carries out supervisory responsibilities in accordance with the organization's

policies and applicable laws.

Responsibilities include interviewing, hiring and training employees; planning,

assigning and directing work; appraising performance; motivating, rewarding
and disciplining employees; addressing complaints; and resolving problems.

Responsibility to act as the primary liaison with the FDA and other regulatory
agencies

Responsible for managing the process of fulfilling regulatory quality

assurance and for providing guidance to the company with regard to quality
assurance requirements
16

Ensures all documentation meet required regulatory standards

Develops, implements, and maintains the quality assurance plan for internal
activities

Provides quality input and advice on the creation, implementation, and

revision of SOPs

Serve as the primary quality control resource for problem identification,

resolution, loss reporting and continuous improvement.

Support concurrent engineering efforts by participating in design

development projects representing quality assurance and the customer.

Design, implement and document procedures for process control, process

improvement, testing and inspection.

Establish and implement metrics (process capability, control charts,

measurement quality) for monitoring system effectiveness and to enable
managers to make sound product quality decisions.

Establish collection and analysis systems of statistical data to predict trends

that will affect improvement of product quality.

Analyze customers product specifications to establish efficient, cost-effective

requirements for ease of manufacture and reproducibility.

Develop quality planning methods for all product lines.

Develop process certification standards and assist in process certification.

Monitor vendor performance and establish criteria and rating system for
critical vendors.

Review customer purchase orders, contracts and change requests and ensure
that the necessary criteria and provisions are included in quality and process
plans.

Interact with customers to identify opportunities to improve quality and

establish feedback with manufacturing and development personnel.

Oversee calibration and testing programs.

Report to management on quality issues, trends and losses.

Participate in internal and external quality audits

17

Interface with supplier and customer quality representatives concerning

problems with quality control and assure that effective corrective action is
implemented.

Other duties as assigned

Competencies:

A track record of successful interaction among regulatory agencies.

The ability to build and lead the regulatory and quality functions in a fast paced,
high growth, entrepreneurial environment.

Experience in designing and implementing quality systems.

Diverse knowledge of inspection and control methods, techniques and

documentation.

Excellent communication skills (written and verbal).

Thorough understanding of general safety requirements.

Able to work well with all levels of employees and managers.

Competent in use of Excel, Word and Outlook.

Education and/or Experience:

Bachelors degree in food sciences or related field

Minimum 8 years experience in Quality Assurance systems implementation

and management with, preferably in the beverage or food industries, or a
combination of education and experience

Experience in a regulated manufacturing environment (FDA, ISO), preferred

Experience with production equipment required

Language Skills: English, Spanish a plus.

Physical Demands:
Physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the employee is
regularly required to talk or hear. Employee frequently is required to sit, stand, walk,
18

use hands and fingers to handle or feel objects, tools, or controls; reach with hands
and arms; climb or balance; stoop, kneel, or crouch. Employee must occasionally
lift and/or move up to 50 pounds. Specific vision abilities required by this job include
close vision, distance vision, peripheral vision, and depth perception, the ability to
adjust focus.
Work Environment:
Work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job.
While performing the duties of this job, the employee is frequently exposed to
moving mechanical parts. The employee is occasionally exposed to fumes or
airborne particles; toxic or caustic chemicals; extreme cold and extreme heat. Noise
level in the work environment is usually moderate but the employee may
occasionally be exposed to high level noises including but not limited to
manufacturing equipment.
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Quality Analyst Interview: Questions and Answers

Quality analysts make sure company products and services remain of the highest
quality at all times, in all stages of the production process.
The following sample interview for a quality analyst will give you a quick start with your
job interview preparation.

Job Interview Questions and Answers

for Quality Analysts (QA)
Question: What exactly does a quality analyst analyze in the capacity of his job in
a company?
Answer: To maintain product quality, analysts look at the current finished product and at
the production process, from development to marketing. They put that in the context of
the market and company goals and possibilities. They analyze this information for any
problems and opportunities at improvement.
Question: How do quality analysts use testing methods within the scope of their
job?
Answer: Quality analysts develop ways to test a specific companys production
process. They can also train other company personnel and any other quality inspectors
to use this testing method.
Question: What are the important characteristics of a successful quality analyst?
Answer: Quality analysts are highly trained, highly educated professionals. They have
outstanding analytical ability and extensive knowledge. They learn quickly and are able
to expertly analyze current market demands and company-specific conditions. They are
also very creative, because they solve problems by developing company-specific testing
and improvement methods.
19

Question: Do you have experience working with people as a quality analyst?

Answer: All quality analysts work with people. Analyzing the production process means
analyzing the people working on production, as well as the technology involved. Quality
analysts are able to interact effectively with employees at all levels of the production
process. They also report to department and company managers and often personally
meet clients or suppliers.
Question: What is the role of communication skills in the career of a quality
analyst?
Answer: Quality analysts report to management and are able to make effective
presentations of the situations or the problems, and the possible ways to fix problems.
They also interact with all levels of employees, clients, and suppliers and their written
and verbal skills must be first rate to be effective.

Interview Questions for QA Analysts

BY LESLIE STEVENS-HUFFMAN | FEB 27, 2014
POSTED IN LOOKING IN TECH
TAGS: INTERVIEW QS
ADD A COMMENT

Enterprising QA analysts who want to move up should highlight their history of growth and untapped
potential when responding to interview questions, advises Tony Bermel, senior corporate recruiter
atHarbor Freight Tools in Calabasas, Calif. The fast growing firm plans to build an in-house QA
department down the road, so Bermels looking for analysts with experience with the financial, inventory
and purchasing modules in Oracle EBS.

Here are a few of his standard interview questions.

How many tests scripts did you write last month? Do you use testing tools and have you created
customized test cases and scripts? If so, please share an example.

What Most People Say: I probably wrote 200 to 300 test scripts last month
using LoadRunner and WinRunner. Ive only done a little bit of customization.

20

What You Should Say: I wrote 200 to 300 test scripts last month using LoadRunner and
WinRunner. Ive also written customized tests by creating some SQL code within the testing module.
Heres an example.

Why You Should Say It: Being able to write code from scratch shows experience with
customization and a basic understanding of full lifecycle development, Bermel says. Plus, it shows
progression and a desire to move beyond testing, perhaps into software engineering, business
analysis or a lead position in our testing department.
Have you validated data sets for quality? If so, what is the typical size of those sets? Also, have
you defined and managed parameters for test cases?

What Most People Say: Sure, Ive written test scripts to check data for quality.

What You Should Say: Ive worked with large data sets that had millions of rows of data.And
Ive checked datasets for quality by adding test cases and parameterizing script inputs to perform
data-driven testing. In fact, Ive had to cleanse and transform data sourced from multiple systems. Ill
walk you through the steps.

Why You Should Say It: Outlining the steps in the testing process demonstrates your
understanding of end-to-end testing and hands-on experience. Many candidates have observed
end-to-end testing but theyve only carried out a portion of the process, Bermel notes. And Im
looking for someone whos comfortable testing large data sets because we transact about $5 million
in sales per day.
How many peripheral entities do you deal with in your current position? Have you worked
with Oracle or other vendors to elevate testing procedures or resolve problems?

What Most People Say: Whats a peripheral entity?

What You Should Say: Not only do I interface with eight to 10 department managers and
end users on a daily basis, but I work with third-party vendors like Cognizant and IBM. I recently
worked with Oracle to understand the limitations, reduce the number of testing cycles and create an
efficient test plan when we migrated to R12. Would you like me to give you an example?

Why You Should Say It: Collaborating with vendors shows the ability to work at a higher level.
Plus, such candidates are often looking for opportunities to grow beyond a pure testing role.
Youre going to encounter challenges at some point during the testing process, Bermel says. Analysts
that have a project management orientation and a willingness to tackle problems demonstrate the ability
to grow with the company.

QA analyst interview questions

2 years ago by admin Comments Off

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QA analyst interview questions

21

The following questions help you prepare for all types of professional interview for
QA analyst. Note that you need to refer to the method of interview, interview
process for each employer as Behavioral interview, phone interview, situational
interview
List of interview questions for QA analyst:
1.
Tell me about yourself?
2.
Why did you leave your last job?
3.
Please tell me about your long-term career goals for QA analyst?
4.
Inform you that you would be an resource using this organization?
5.
Whats your philosophy towards work?
6.
Explain whats dissatisfy you nearly all an early on job?
7.
Please tell me top 3 of your greatest weaknesses that related to QA analyst?
And how do you improve them?
8.
What kind of salary are you looking for QA analyst?
9.
What irritates you about co-employees?
10.
Furthermore vital that you you: the money or even the task?
11.
What are key tasks for QA analyst?
12.
What have you learned from your past jobs that related to QA analyst?
13.
Do your capabilities match this or other job more carefully?
14.
Hows it going aware youre effective relevant with this job?
15.
In your life, what experiences have been most important to you that related
to QA analyst?
16.
What made you choose to apply to QA analyst?
17.
What are top 3 skills for QA analyst?
18.
How do you apply ISO 9001 for your QA analyst job?
19.
What are most common mistakes for QA analyst job and how to solve
them?
20.
Do you have any questions?
Useful job interview materials:
Free ebook: 75 interview questions and answers.
95 management interview questions.
13 types of interview questions and how to face them.
440 behavioral interview questions, 40 second interview questions, 36
situational interview questions.
inShare

Top 7 interview questions with answers

1. What have you done to improve your knowledge in the last year?
Try to include improvement activities that relate to the job. A wide variety of activities can be
mentioned as positive self-improvement. Have some good ones handy to mention.
2. What experience do you have in this field?
Speak about specifics that relate to the position you are applying for. If you do not have specific
experience, get as close as you can.
3. Describe a typical work week for you.

22

Interviewers expect a candidate for employment to discuss what they do while they are working in
detail. Before you answer, consider the position you are applying for and how your current or past
positions relate to it. The more you can connect your past experience with the job opening, the more
successful you will be at answering the questions.
It should be obvious that its not a good idea talk about non-work related activities that you do on
company time, but, Ive had applicants tell me how they are often late because they have to drive a
child to school or like to take a long lunch break to work at the gym.
Keep your answers focused on work and show the interviewer that youre organized (The first thing I
do on Monday morning is check my voicemail and email, then I prioritize my activities for the week.)
and efficient.
4. What kind of salary do you need?
A loaded question. A nasty little game that you will probably lose if you answer first. So, do not answer
it. Instead, say something like, Thats a tough question. Can you tell me the range for this position? In
most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details
of the job. Then give a wide range.
5. Explain how you would be an asset to this organization
You should be anxious for this question. It gives you a chance to highlight your best points as they
relate to the position being discussed. Give a little advance thought to this relationship.
6. What is your greatest strength?
Numerous answers are good, just stay positive. A few good examples: Your ability to prioritize, Your
problem-solving skills, Your ability to work under pressure, Your ability to focus on projects, Your
professional expertise, Your leadership skills, Your positive attitude
7. Do you have any questions for me?
Always have some questions prepared. Questions prepared where you will be an asset to the
organization are good. How soon will I be able to be productive? and What type of projects will I be
able to assist on? Are examples.

12 job interview secrets

Below are top 12 secrets to help you win
every job interviews

1. Do your homework
Youll likely be asked difficult questions during the interview. Preparing the list of likely questions in
advance will help you easily transition from question to question.
Spend time researching the company. Look at its site to understand its mission statement, product
offerings, and management team. A few hours spent researching before your interview can impress
the hiring manager greatly. Read the companys annual report (often posted on the site), review the
employees LinkedIn profiles, and search the company on Google News, to see if theyve been
mentioned in the media lately. The more you know about a company, the more youll know how youll
fit in to it.

23

Ref doc: http://4career.net/job-interview-checklist-40-points

2. Confidence:
The best advice we can give is to be confident and remember that youve made it this far for a reason.
Hold your head up high, dont trip, and remember, you got this. Interviews are one of the few times
in life where narcissism is accepted and maybe even embraced. Remember, theres a fine line between
confidence and arrogance but during the interview process, you want a beautiful balance of both.
Side note if youre naturally arrogant, then disregard my previous statement: For you I say, smile and
sit down you aint all that!

3. Elucidate your core values

What is the greatest value you offer? What makes you unique? What sets you apart from others?
Spend some time thinking about these questions, then jot down five or ten core value statements
phrased in terms of value to the company.
For example: If your greatest strength is leadership, rather than stating I have great leadership skills,
expand on that in a meaningful way: I am able to deliver exceptional resultssuch as double-digit
profit increases and 10% revenue growth in a down marketby inspiring and leading people to put
forth extraordinary effort and do it with joy and passion.
If your technical expertise is a great asset, bear in mind that knowledge and expertise in and of
themselves are not valuable; its what you do with those assets that counts: Ive repeatedly gained
competitive advantage for the company by introducing industry-leading technology that works right
the first time and is consistently months or even years ahead of competitors.
In the ebook: Killer interview Secrets: http://4career.net/ebook/KillerInterviewSecrets
Author share The 7 Traits Employers Look For In Every Applicant (page 7-16)
that help you identify your core values.
To make it easier for you to remember, Author put these seven fundamental characteristics into an
acronym: S.T.A.P.L.E.S: Skillset, Team player, Attitude, Professionalism, Leadership, Ethic, Security.
I am in agreement with the author about three traits: skill set, team-player, and attitude. I think these
traits are mostly sought after by most of employers from their candidates.
A skill set is a list of necessary skills for performing ones job. You can easily find out about skill sets
through job specifications, job advertisements, or job descriptions, and so on.

4. First impressions
When meeting someone for the first time, we instantaneously make our minds about various aspects
of their personality.
Prepare and plan that first impression long before you walk in the door. Continue that excellent
impression in the days following, and that job could be yours.
Therefore:

Never arrive late.

24

Use positive body language and turn on your charm right from the start.

Switch off your mobile before you step into the room.

Look fabulous; dress sharp and make sure you look your best.

Start the interview with a handshake; give a nice firm press and then some up and down
movement.

Determine to establish a rapport with the interviewer right from the start.

Always let the interviewer finish speaking before giving your response.

Express yourself fluently with clarity and precision.

Other useful material: http://4career.net/top-10-elements-to-make-a-good-first-impression-at-a-jobinterview

5. Tell Your Story

You must sell your product, which is yourself, to land the job. Be prepared to tell the interviewer why
he should hire you.
Some interviewers might not ask you directly to explain why you are the best candidate for the job.
Whether you are asked, be sure to fit in a response during the conversation. Be confident and concise
in explaining why you believe you should be hired and what you will do the best job possible. Include
your qualifications in your sales pitch.
In the ebook: Killer interview Secrets: http://4career.net/ebook/KillerInterviewSecrets
Author use story model that help you pass behavioral interview and highlight your competencies. This
can be considered as the most interesting part of the above eBook:
a. How do you come up with a story?
b. What Are the Elements of a Story?
c. Formula for a successful story.
d. How to Tell a Story?
e. What kind of stories should you tell? It can be said that this is the best, most interesting section of
the eBook.
It is also the longest and most important part in which, the author presents some analyses for typical
groups of candidates as follows: The Most Valuable Player, or MVP, The Superstar, The Upright Citizen,
The Professor, The Team Player, The Big Boss, The Troubleshooter, The Juggler, The Deflection
From above list, I am sure that you can imagine the main stories here are for demonstrating your most
important skills for the job, such as team-player skill.
When you have developed a skill set, it is important that you have to consider how to prove your skills
in front of the employers. In this section, the author states tools and examples for you to practice on
how to demonstrate your skills.

6. Opportunities Are Created, Not Given

In Part 4, you can see the importance of tell story model . However, do not wait for the employer to
ask you, because you may not get a chance to tell stories to highlight your core values.
In the ebook: Killer interview Secrets: http://4career.net/ebook/KillerInterviewSecrets
Author help you how to create opportunities by yourself.

25

Have you ever wondered how to get an opportunity to prove your skills? There are not many for you to
tell your stories. In this section, the author introduces the experience and some tips for you to create
your own opportunities.

7. Make it about how you can help the company.

The job interview isnt the time to tell your life story; youre there to show that you can contribute
value to the organization.
Remember that the interview is really not about youit is about the organization and how you are
going to solve [a hiring managers] problem of filling the position with a qualified personquicklyso
be sure to talk about how you can apply what you know to their organization, says Kelley Rexroad,
founder of the firm krexconsulting.

8. The Hidden Job Market

In the ebook: Killer interview Secrets: http://4career.net/ebook/KillerInterviewSecrets
Author share about The Hidden Job Market as follows:
Many of us dont recognize that hidden job market is a huge one and accounts for 2/3 of total job
demand from enterprises. This means that if you know how to exploit a hidden job market, you can
increase your chance of getting the job up to 300%.
In this section, the author shares his experience and useful tips to exploit hidden job market.
Here are some sources to get penetrating into a hidden job market: Friends; Family; Ex-coworkers;
Referral; HR communities; Field communities; Social networks such as Facebook, Twitter; Last
recruitment ads from recruiters; HR emails of potential recruiters

9. Be willing to learn
As alluded to above, you should always be ready to learn during an interview. Jeannie Kahwajy, an
expert on organizational behavior, performed research that demonstrates that candidates who are
willing to learn can turn negative interviews around. Jeannie ran experiments involving mock
interviews.
A recruiter was primed to have a negative bias toward a candidate. Of the three groups of candidates,
one was instructed to prove they should get the job; one was told to learn from the interaction; and the
final group, the control, was given no specific instructions. She found that the recruiters negative bias
was reinforced for the control group and the group that tried to prove they should get the job.
However, ALL of the candidates who set out to learn from the interaction reversed the recruiters
negative bias and were offered a job.

10. Do-It-Yourself Interviewing Practice

There are a number of ways to prepare for an interview at home without the help of a professional
career counselor or coach or a fee-based service.
You can practice interviews all by yourself or recruit friends and family to assist you.
Useful material: http://4career.net/free-ebook-75-interview-questions-and-answers

11. Ask questions

26

Do not leave the interview without ensuring that you know all that you want to know about the
position. Once the interview is over, your chance to have important questions answered has ended.
Asking questions also can show that you are interested in the job. Be specific with your questions. Ask
about the company and the industry. Avoid asking personal questions of the interviewer and avoid
asking questions pertaining to politics, religion and the like.
Ref material: http://4career.net/25-questions-to-ask-employers-during-your-job-interview

12. Follow up and send a thank-you note.

Following up after an interview can help you make a lasting impression and set you apart from the
crowd.
Philip Farina, CPP, a security career expert at Manta Security Management Recruiters, says: Send both
an email as well as a hard-copy thank-you note, expressing excitement, qualifications and further
interest in the position. Invite the hiring manager to contact you for additional information. This is also
an excellent time to send a strategic follow-up letter of interest.

Ebook: Skiller Interview Secrets

The ebook: Killer interview Secrets (http://4career.net/ebook/KillerInterviewSecrets) is written by Robert
Lawrence. It includes 10 key parts as follows:
1. Killer Interview Secret #1 The 7 Traits Employers Look For In Every Applicant (page 7-16)
2. Killer Interview Secret #2 The 4 Key Elements To A Winning Interview Answer (page 17-20)
3. Killer Interview Secret #3 The Best Interview StrategyEver (page 21-38)
4. Killer Interview Secret #4 Opportunities Are Created, Not Given (page 39 42)
5. Killer Interview Secret #5 How To Really Read A Job Description (page 42 -47)
6. Killer Interview Secret #6 The Most Common Types of Interviews & How To Ace Them (page 47-53)
7. Killer Interview Secret #7 Mastering The 11 Foundation Interview Questions (page 54 -62)
8. Killer Interview Secret #8 Asking The Right Questions (page 63 -67)
9. Killer Interview Secret #9 The Hidden Job Market (page 68 71)
10. Killer Interview Secret #10 Turning On Your Natural Attraction Factors (page 71-86)
About author: Robert Lawrence is a merchant selling eBooks on Clickbank. Clickbank is one of the
worlds biggest online markets. You pay to Clickbank but not to Robert Lawrence. So if you are not
satisfied with the product or his support, you do have the right to ask for refund within 60 days.
When you click on the order button and make payment, Clickbank will send an email to you specifying
details of the order. Also, at the end of the email, there will be information on customer service. If you
want to complain or ask for refund, just click on the link in Customer Service area (as above image),
write your comment, and Clickbank will process your refund you within 2-4 working days.

31 job interview tips

27

.
Interview is the opportunity offered to you which, if
performed well, will get you to your destination. So, make
sure you give an impressive performance and stand out
in your interview. Prepare well and practice with difficult
questions. Make your answer interesting and the
interviewers will remember you better. Keep in track of
the following tips and you will succeed in your interview:

Before day of the Interview

1. Find out about which type of interview it is, how

many interviewers and candidates there are, it is a formal
interview or informal one.

2. Find out which qualification the interviewers

expect, training courses, applying procedures, etc.

3. Be careful with your certificates. The interviewers

may ask why you take a certain training course or what
you have learn from such course.

4. As interviewers may ask you to elaborate on

certain issues, you may want to read some articles about
such issues.
28

5. Ask a friend or relative of yours to help you

practice answering an interview.

6. Speak with those candidates who have

participated in the interviews; ask for their comments and
tips.
7. Prepare a list of things you want to say in the
interview.

8. There may be questions about normal life of yours

in the interview (for example, why did you choose this
university?) Be prepared for that.

9. Prepare a list of questions you may ask the

interviewers (for example, about their training programs
and how you apply for such programs).

10. Arrive early and avoid rush hours. Get to know

the road to the interviewing building before.

On the day of the Interview

29

11. Have a sleep well. Prepare your stuff ready and

dont drink or stay up late the night before the interview.

12. Arrive 15-10 minutes earlier. Avoid going during

rush hours or on crowed streets. Take a look around the
university and talk to other candidates there.

13. If there is a problem, contact the university to

rearrange your appointment.

14. Dress properly.

15. Turn off your mobile. Distraction or interruption is

unforgivable mistakes during an interview.

During the Interview

16. Pay attention to your body language: look

straight, keep eye contacts, and smile.

17. Demonstrate your enthusiasm and passion for

the course. Make the interviewers impressed by that.

30

18. Think carefully before answering any question.

Dont rush. Select and determine which the most suitable
answer to give is.

19. Dont hesitate to ask the interviewers to repeat

the questions again or give more details about the
questions.

20. Try to answer the questions completely. Dont

waste time just making your answer long without useful
information.

21. Dont lie. It is an unforgivable act to lie in

applying into a university. The interviewers have many
ways to find out if you are lying or not. So, if you dont
know the answer, just be frank and tell them that.

22. Listen attentively and dont interrupt others while

they are speaking. Not only it is a bad manner to do, it is
unforgivable if you do so in an interview. Just wait for
them ending their questions then answer.

23. Ask questions: you shall be required to make

some questions. This is the time you make advantage of
the list of questions you have prepared earlier. Show the
31

interviewers that you have researched a lot about their

university and that you are a very enthusiastic person.

24. Be relaxed. Dont overstress yourself. A

comfortable mind shall generate a good outcome.

25. Be yourself. Dont pretend to be somebody else.

The interviewers want to know the real you, the potential
candidate they may accept in.

After the Interview

26. Again, be relaxed. Dont feel too much pressure

as you have been asked many strict questions that you
are unable to answer well. Thats one the goals of the
Interviewers to see if you can handle well under
pressure.

27. Take advantage of being at the university. Spend

time talking to other students or lecturers if possible.
Wander around and take a good look at the university.

32

28. Think positively. Think of what you have learn

from this experience. Dont stress yourself with the idea
of winning or losing.

29. Note down your answers. These may be useful

later if the interviewers wish to confirm any answer with
you as they forget or wish to discuss more.

30. Discuss your interview with others. You may

receive very helpful advice from an outsider who, like the
interviewers, may tell if you answer properly or not.

31. Dont worry too much if you didnt perform well in

the interview. There are always a whole lot of things to
do. Enjoy yourself.
CV / Resume Outline

Position wanted:
Job Categories
selected:

Food Technologist; Quality Analyst;

Food & Beverage Manag.Trainee

Training

Food Processing

Industrial

Agriculture

Administrative

33

Restaurant/Food Service

Oil Industry

Quality Control

Manufacturing

Laboratory/Lab Tech

Full Time

Part Time

Temporary

Contract

Employment wanted:

Minimum Yearly
Salary expected:

1500 USD

Preferred Job
Location:

USA

Currently Living in:

Brazil

Country of
Citizenship:

Brazil

Available from:

6 months

Able to Relocate:

Yes

Jobs by Category
Architecture
Customer Service
Design/Multimedia
Doctor/Physician
Education
Engineering
Healthcare
Information Technology
Language/Multilingual
Management

34

Marketing/PR
Nursing
Sales
Software Development
Teaching
Search categories

Objective and Resume Summary

Food Technologist, I've been working to food industries (Quality) for about 4 years.
Therefore, I have acquired knowledge of quality assurance and its principles, how
process for solution or prevention of problems compromising product/process quality,
testing ideas and taking corrective action. I've felt myself able to work under
pressure and, whenever necessary, with cross functions to achieve broader vision of
the process chain.
Knowledge about GMP, HACCP QFD, 6S, FEFO / FIFO; Labeling; internal audits;
training; description and review of standard procedures; food plant sanitation and
laboratory techniques (physical-chemical and microbiological analysis).
Also, I've been promoting the sharing of organizational learning through the
integration of knowledge and explanation on the intranet.
My Key Skills:

Food Technologist; Quality Analyst; Food & Beverage

Management Trainee;

Education History, Qualifications & other additional information

Level of Education:

Bachelor

Fundao Getulio Vargas / FGV

PostGraduate in Management, Business Administration and Management, General
2012 Sep 2013 (expected)
___________________________________
FATEC
Food Technology, Food Technology and Processing
2006 2009
___________________________________
ETE Rubens de Faria e Souza
High School/ Technical Course - Food & Beverage
2002 2004
Work History & Experience

Years of Work Experience: 3 to 4 Years

Quality Assurance Analyst & Knowledge Management
Quala S.A. (Barueri,So Paulo. Brazil)
Since September 2010 until Present
- Responsible for assuring quality standards since receiving to dispatch raw materials
35

to factories.
- Labour with external bodies for the microbiological analysis, managing sending
samples and their results.
- Applying and asking for corrective or preventive actions by NCRs (in suppliers).
- Description of Internals Instructions & Procedures;
- Practices in Laboratory physicochemical and packaging materials tests.
- Management of RM Inventories.
- Participation in sensory analysis for determination of shelf-life
___________________________________
Quality Assistant
Kim pes (So Paulo Area, Brazil)
May 2009 February 2010 (10 months)
Main activities:
- Implementation of checklist and personal hygiene reports.
- Offer training of best practices(GMP) to new employees to maintaining food safety.
- Management in-houses audits
- Monitoring and hiring services to calibrations, waste management and pest control.
- Troubleshooting for customers complaints
- Participation on development of nutrition information to packagings.
___________________________________
Quality Assurance Assistant
Big Foods (Tatui, So Paulo, Brazil)
June 2005 January 2006 (8 months)
Main activities:
- Monitoring of the practices of food handlers;
- Cold Chain Management;
- Evaluating the efficiency of washing the manufacturing area and food processing
machines;
- Sampling and analysis of products.

CV WORK EXPERIENCE
Company
Department
From

company name
department, section or division
From Date

Job Title
References
To

Quality Analyst
list your references information
To Date or Present

Work Experience: I worked as quality analyst For .... Years, my core duties were to: [a short

36

direct statement to ensure that employer see total years of experience without calculating]

Test new as well as existing software application functionally by using an automated testing
tool

Responsible to create execute SQL queries to validate application / system functionality

Report defects using related utilities

Work closely with development team members to troubleshoot perform root cause analysis

Responsible to develop, create, modify, and also execute testing cases

Analyze business needs as well as use cases in order to create testing plans, then create
testing artifacts leverage testing automation to verify software development against the
application requirements

Responsible to create execute system test plans for application development efforts according
to defined application requirements

Responsible to find as well as track software defects, coordinate re-testing with the project
team plus documents the conditions results of testing

Participate in analysis as well as design of features improvements

Responsible for establishing estimates for quality assurance tasks

Assist in process definition documentation

Note: federal resume must consider the KSA information [Knowledge, Skills And Abilities] in order to
complete the job application documents. A WORK EXPERIENCE may include the KSA related

Quality assurance resume

Home > Resume > Quality assurance resume

Download!

1. Quality assurance resume - Posted by Anupriya Niranjan

KRANTHI XXXX
Mobile: 079********
Mail: Kranthi******@gmail.com

37

PROFESSIONAL SUMMARY
- Working as a QA Executive since September, 20XX till date.
- Experience in issuing of line clearance at every step of batch manufacturing
- Done a part time job in my holidays which involved doing promotional events throughout the city for
various brands such as XXXX.
- Hands on performing in process quality assurance checks for tablets, capsules and liquid orals.
QA resume
QA tester resume
QA engineer resume
QA manager resume
QA analyst resume

Technical Skill:
-Operating System: Windows 2000, Xp.
- Applications: MsOffice, Adobe Photoshop.

Personal Qualities:
- Quick Learner.
- Positive Attitude.
- Good Interpersonal and Team skills.
- Excellent communication skills.

Key Responsibilities Handled:

- Performing inprocess quality assurance checks for tablets, capsules and liquid orals.
- Issuing of line clearance at every step of batch manufacturing.
- Maintaining and updating the Batch Manufacturing Records.
- Documentation of log books, caliberation records, temperature and humidity records etc.
- Assisted in production of various products.
Key Projects Undertaken
- Project1: XXXX
Duration: Aug 20XX-May 20XX
Role:
Issuing of line clearance at every step of batch manufacturing.
Maintaining and updating the Batch Manufacturing Records.
-Project2: ABC
Duration: Jun 20XX-Feb 20XX
Role:
Performing inprocess quality assurance checks for tablets, capsules and liquid orals.
Issuing of line clearance at every step of batch manufacturing.

38

Maintaining and updating the Batch Manufacturing Records.

Documentation of log books, caliberation records, temperature and humidity records etc.
Assisted in production of various products.
Achievements
- Trained X new employees in 20XX.
- Presented at ABC conference.
Employer
- M/s. ABC DRUGS LIMITED,
Working as an QA Executive since September, 20XX till date.
ABC is a professionally managed, well established Public Limited Company, engaged in the manufacture
of Pharmaceutical Formulations (tablets, capsules and liquid orals). A WHO cGMP certified Company with
a full fledged Quality Control Laboratory and a well designed Quality Assurance Program.
- M/s.XYZ PHARMACEUTICALS: Worked as an QA Executive from June 20XX to Aug 20XX
Academic Qualifications:
- M.Pharma(20XX-20XX) from University2, with aggregate of 86%.
- B.Pharmacy (20XX-20XX), from University1 , with aggregate of 70%.
- Intermediate from CBSE Board (20XX-20XX) with an aggregate of 72%.
- S.S.C. (20XX) with an aggregate of 75%.
Extra Curricular Activities:
- Organized ABC-XX, an inter-collegiate fest in the month of February, 20XX hosted by XXXX College and
has been awarded as the Best Event Organizer.
- Organized GHT-XX, an annual fest in the month of January 20XX.
Personal Details:
Date of Birth: 20-05-19XX
Language Known: English & Hindi

2. Quality assurance resume - Posted by Rahul Bhardwaj

Nisha XXXXXXX
E-mail : nishu*******2@gmail.com
Mobile : +91-98**********,
+91-860*********
Career objective
Seeking assignments in Commissioning / Production Management /Quality Management with an
organization of repute preferably in Automobile Industry

39

Academics
-B.Tech in CSE from XXXXXXXXXX in 2008.
-12th from XXXXXXXXXX School in 2004 with 64% marks.
-10th from XXXXXXXXXX in 2002 with 77% marks.
Executive Summary
-A competent professional with over 3.9+ yrs of experience in Quality Assurance department.
-Presently designated with XXXXX Solutions Ltd,Pune,as a Engineer - Quality Assurance.
-Well versed with the concepts of SPC, TS 16949, PPAP, FMEA, and 8D.
-Attended training on 5'S, in XXXXX Technologies.
-An effective communicator & team player with strong analytical, logical, problem solving abilities.
Total Organisational Experience(3.9+ yrs.)
Since FEB'12- XXXXXXX Solutions Ltd. Engineer - Q.A(LPDC)
- XXXXX group is a consortium of companies involved in Design, Engineering and Casting of Aluminum
Components with foot prints in India, Europe and USA.
-India Group Sales USD 100 million & EURO 20 million installed capacity in Europe.
-Manufacturer of Cylinder Heads for Passenger cars,four stroke 2/3 wheelers, intake manifold etc with
major customers Tata Motors, Maruti Suzuki ,Honda, Bajaj, HMSI, Toyota etc.
Key Result Areas:
Quality Assurance
-Responsible to first piece and last piece approval in line inspection for PDC components.
-Conducting the In Process inspection for the same.
-Conducting Die correction for any non conformity found in the casting.
-To do why- why and root cause analysis for the problem and rejection coming on line.
-Responsible for Final Inspection Stage (PDI).
-Conducting Product Audit. Process Audit to reduce non-compliances & achieve customer satisfaction.
-Conducting inspection & testing.
-Maintaining documents as per TS-16949 and PPAP.
-Carrying out 5S ,Poke- Yoke and kaizen activities for continuous improvement
Projects
-Effective coordination with CFT members to Solving Quality related problem.
-Monthly Pareto analysis & work on projects to reduce PPM.
Previous Organisation:
Since Jan '09 0.00mm;XXXXXXX PVT Ltd,as a Engineer-Q.A.
- ISO/TS 16949:2009 certified manufacturer of Aluminum Pressure & Gravity Die-casting Components for
Two Wheelers.
-Passenger cars with major Customers like GENERAL MOTORS, HONDA,MARUTI,SONA
KOYO,SUZUKI,TATA, DENSO,NISSAN RENAULT etc.

40

Industrial Training
-45 days training at XXXXXXXXXXX, Gurgaon. After 4th semester.
-45 days training at XXXXXXXXXXX, Gurgaon. After 6th semester.
Skills
-Knowledge of SPC, PPAP, FMEA & 7 QC Tools.
-Knowledge of Profile Projector.
-Good Knowledge of CMM.
-Familiarity of the various processes involved in manufacturing/ production.
-Courses attained for AutoCAD & Pro-E from CADD Center, Gurgaon.
-Knowledge of CNC Programming.
Achivements
-Got Feather in My Cap award for Good Performance
-Got Hats OFF Award for my Punctuality
Personal Dossier
Date of Birth :
Languages known :
Maritial Status :
Hobbies :
Permanent Address :

3. Quality assurance resume - Posted by Swati Das

RUPAK XXXX
Mobile:094XXXXXXX
Email:rupakXXXXX@gmail.com
OBJECTIVE:
Seeking middle level assignments in Quality Assurance (QA) with a growth oriented organization.
PROFESSIONAL SYNOPSIS:
-A dynamic professional with 4 year of experience in Quality Assurance, performance appraisal,
attendance, Coordination, Public Relations, General Administration and Personal Management.
-Proficiency in handling day to day Line Inspection activities in coordination with internal departments for
smooth business operations.
- Effective Communicator with the ability to relate to people across hierarchical levels in the Organization.
Software Skills:
-MCSA (Microsoft Certified System Administrator)

41

-MCP (Microsoft Certified professional)

-Hons. Diploma in Software Management (1 Year Course)
-N+ (Networking)
-Windows 98,XP, 2000,2003
-Designing Tools: Auto Cad 2004
-Other: Internet Accessing & E-Mail Handling
Work Experience:
-Organization :XXXXXX PVT. LTD.
-Designation :Quality Assurance
-XXXXX Pvt. Ltd.is Sheet Metal Pvt. Ltd. Company, this company manufacture job such as Long member,
Cross Member, brackets, Gassets, Front Net, Rear Hing etc for Tata Motors.
-This Is ISO certified Company.
Responsibilities:
-Daily Activity Report
-Line Inspection
-Incoming Inspection
-Outgoing Inspection
-Manage Contractors File
-Manage Daily Activity, Incoming And Outgoing files
-Organization :XXXXXX INDUSTRIES.
-Designation :Quality Assurance
-XXXXX Industries:-Its a Small Scale Industries Rework of jobs, Fabrications, maintains and job
manufacturing Done here.
-It provides manufacture jobs for Tube Division, Caparo, RSB Transmission, and some other plants.
Responsibilities:
-Daily Activity Report
-Line Inspection
-Incoming Inspection
-Outgoing Inspection
-Row Materials inspection
-Manage Daily Activity, Incoming And Outgoing files
-Cleaning Spatters
-Checking Welding Missing Or not
-Job Properly Done as per Drawing
-Organization :XXXXX MOTORS PVT. LTD.
-Designation :Quality Assurance
-XXXXX Motors Pvt. Ltd.:-Basically Its a Body Buildings Company is an ISO Certified Plants, And it works
for TATA MOTORS.
-All parts of Hyva body Like Floor, Side Board, Tail Door and head board make hear. And all fitments part

42

fit here.
Responsibilities:
-Daily Activity Report
-Line Inspection
-Outgoing Inspection
-Row Materials inspection
-Cleaning Spatters
-Checking Welding Missing Or not
-Checking gap between two body runner
-Checking Welding Thickness not less then 4mm
-Job Properly Done as per Drawing
-Row material inspection
-Organization :XXXXX COMPONENTS Pvt. Ltd
-Designation :Quality Assurance
-XXXXX Components Pvt. Ltd.:-Basically Its a Body Buildings Company Based At Gamharia.
-All parts of vehicles Model No. 1616, 1618 fitment done here in body Like Floor, Side Board, Tail Door
and head board make hear.
-And all Bought out items fitments here.
Responsibilities:
Daily Activity Report
Line Inspection
PDI Report
Row Materials inspection
Cleaning Spatters
Checking Welding Missing Or not
Checking gap between body runner & Subframe
Checking Welding Thickness not less then 4mm
Job Properly Done as per Drawing
KNOWLEDGE OF MEASURING INSTRUMENTS:
-Vernier Caliper
-Micrometer
-Height gauge
-Go No Go Gauge
-Radius Gauge
-M-Tape
Education:
-Diploma in Mechanical from XXXXX Polytechnic with 1st division
-B.Com From xxxx University, With II nd Division
-I.Sc From xxxxx Intermediate Education Council (J.I.E.C) Ranchi with 2nd Division sion
-Matriculation From XXXXX Secondary Examination board(B.S.E.B), With 1st Division

43

Personal Profile :
-Date of Birth :
-Languages Known :
-Contact Address :

4. Quality assurance resume - Posted by Sonali Taste

NSK
91 89********
Ndj_26@gmail.com

Objective:
Seeking Managerial Profile-Quality Assurance at a reputed Manufacturing Organization
CAREER SUMMARY
-Result oriented & detail conscious, offering 4 years experience in Consumer Durable Industries
managing Quality Assurance and Operations Management
-Leading New Product Development and project management.
-Achieved high productivity and quality, made optimum utilisation of available resources (men, material &
machine).
-Certified : Green Belt Six Sigma
-Proficient in maintaining proper quality standards and ensure operational effectiveness of equipment.
-Possess sound interpersonal & effective communication skill
SKILL AREAS
-Quality Assurance
-Quality System
-New Product Development
-Supplier Quality
-Operations
-Vendor Development
-QMS, EMS & AS9100
-Imparting Training
-Six sigma techniques
-Customer support
-Testing/Inspection
WORK EXPERIENCE
Working as Manager- Quality Assurance at NDY Ltd.
(Jan 2008 till date)
-Reporting to R&D Head. Handling a team of six employees in quality assurance department and
supervised their work.

44

-Responsible for generating new strategies and plans for improving quality of the product.
-Improve Key Performance Indicator including Incoming inspection, In-process inspection and Final
product through various improvement initiatives and living Quality Management System.
-Conducting periodical Quality Audits at Vendors place & implementing SPC techniques.
-Minimizing the Inward Quality inspection by implementing the Self Certification process for selected
Vendors.
-Evaluation of New developed Samples & Approvals.
-Handled customer queries to meet their expectations.
-Analysis of customer complaints.
-Implementation of corrective actions and monitoring effectiveness.
-Improve customer satisfaction with respect to product quality.
-Reduction of Internal rejection through QC Tools (also with advanced quality tools).
-Analyze and solve problems using PDCA, G-8D, DMAIC methodologies.
-Work with Production personnel in an advisory role to assist them with quality issues within their
department.
-Preparation of ISO Documentation procedures, manuals, standards and specifications.
-Handling of internal and external calibrations of instruments and equipments.
Worked as Asst. Manager QA at NSK Pvt. Ltd.
(May 2006 to Dec 2008)
-Improve companywide Quality including Incoming inspection, In-process inspection and Final product
through various improvement initiatives and living Quality Management System.
-Conducting periodical Quality Audits at Vendors place & implementing SPC techniques.
-Analysis of customer complaints through CAPA & 8D approach. Implementation of corrective actions and
monitoring effectiveness.
-Reduction of Internal rejection through QC Tools.
-FOR & CPPM improved by using Quality Tools & special Techniques.
-Identifying deviations, areas of non-conformance & undertaking relevant modifications.
-Executing cost saving techniques/measures & modifications to achieve substantial reduction in O&M
expenditures/gross margin targets
-Training to executives on: MSA, Advance quality tools, Problem solving techniques, QMS & EMS
awareness training, product training area wise, Lean manufacturing, 5S, reporting techniques, Vendor
rating.
-Analyze and solve problems using various methodologies.
-Establish production processes capable of meeting Process Capability (Cp) and Process Capability
Indices (Cpk) targets set by the 6-Sigma Performance
-Preparation of ISO Documentation procedures, manuals, standards and specifications.
-Internal Management Representative for QMS & EMS.
-New Products Development.
-Evaluation of New developed Samples & Approvals.
-Problem Analysis, Problem Break Up, Data Collection, Data Analysis and Solution implementation by six
sigma approach. Developing and completing departmental targets for six sigma projects.
-Prepare B.O.M of new products. Maintain B.O.M of all products. Ensure B.O.M accuracy at
commencement of new products and maintain BOM ACCORACY continuously thereafter.
-Design and implement the manufacturing processes activities, including manufacturing workstation,
layouts, jigs/fixtures/gauges/tools/equipment, applying the principles of 8 types of wastes to minimize
waste in the manufacturing cycle time, minimize/optimize/manufacturing cycle time.
-Prepare and maintain the work distribution documentation (Operations Manual) of production activities

45

(Sun-Assemblies., main assembly, inspection, testing, packing), Floor-Plan Layouts.

-Train production persons on the manufacturing processes.
Achievements
-Improve Plant by using Quality techniques.
-Improve OQC CPPM from 1300 to 900 PPM.
-Improve FCR from 10% to 7.5 %.
-Self certification of some critical suppliers by regular supplier QMS audits and follow-ups.
-Formation 4 Quality Pillars in Plant (DQ, IQ, SQ, and CQ).
-Successfully Introduce & Produce 2 new product with full proof methods.
Worked as an Executive Quality Assurance at NKS CO.
(Feb 2004 May 2006)
-Reporting to the Sr. Manager Corporate Quality, leading a team of 9 members and handling Vendors
Quality, Inward Quality, process Quality, Final Quality, and Vendor Development & New Product
Development
-Approving incoming material from vendors on quality of components, interacting with vendors/plant for
improvement in quality, maintain quality inspection records from vendors /Plant.
-Handling new product development; maintaining best quality with minimum rejection. Improving product
quality at vendors end by undertaking projects,
-Establishing quality standards; implementing QC systems to enhance quality of products; conducting
tests & inspections, ensuring operational effectiveness of equipment. Identifying deviations, areas of nonconformance & undertake relevant modifications.
-Implementing cost saving techniques, measures & modifications for substantial reduction in O&M
expenditure and facilitate in meeting organisational targets.
-Handling total inspection of export orders, maintain inspection and tests statistics. Coordinating with R &
D for new product developments and manage quality related data.
-Integrated Management System responsible for implementing the requirements of Quality
Management System, BIS Certification and environment management system.
Professional Affiliation
-Member of LEAN Journey
-Member of new supplier selection & approval team
-Coordinator for plant Quality circle
Achievements
-Reduce incoming rejection of critical components from 2.5% to 1.5%
-Self certification of some critical suppliers by regular supplier QMS audit
-Formation of Quality circle in the plant
-ISO & BIS certifications
ACADEMICS:
-B.Tech (Electronics & Communications) from SBJ University with Second class.

46

-HSC (Science) from SND Board with First class.

-SSC from PDS Board with First Class.
OTHER QUALIFICATIONS
-Lead Auditor QMS Certified
-Lean Management Techniques Certified
-Environmental Management System
PERSONAL INFORMATION
Date of Birth:14-08-19**
Languages known:English,Hindi & Marathi
Address:44, B Wing, Anandnagar,MSK.

5. Quality assurance resume - Posted by Sonali Taste

EQI
91 901914****
eq_321@gmail.com

Carrier Objective:
-To work in a renowned professional organization where my skills and abilities shall be put into test for
achieving my personal and organizational objectives.
Educational Qualification:
1) Bachelor of Mechanical Engineering from ABC University.
2) Diploma in Mechanical Engineering- from ABC University.
Experience Summary:
-9 years of extensive work experience in the field of Quality control and Supplier Quality Assurance.
WORK EXPERIENCE:
1. Presently working in BPT PVT LTD. As an Asst.Manager-Supplier Quality Assurance since (Mar2009
to Till Date).It is one of the leading Safety system manufactures in the Automobile Industry. Products like
Seat Belt, Steering Wheel and Airbag for all major OEMs in India.
Job Responsibilities,
-Effective management / Processing of APQP stages & PPAP Submission.
-Perform Supplier Quality Systems & Processes Audit at suppliers work.
-Communicate & ensure adherence of quality requirements to suppliers.
-Interact routinely with Purchasing, Engineering & Suppliers to proactively improve .quality of parts.
-Monthly reporting of PPAP & Audit result status

47

-Continually work with suppliers to improve performance, implement process control.

-Responsible for investigating, analyzing & solving the problems in part quality at .supplier's works.
-Analyze supplier capabilities, develop & maintain supplier quality PPM within targets.
-Identify potential quality risk & take effective actions to eliminate.
-Manage Low performing suppliers, Non-Conformity Inspection & 8D Reports.
-VA/VE activity.
-Monthly reporting of Supplier PPM & Action Plans.
-Assist in Supplier Evaluations, disqualification & resourcing.
-Ensure compliance of quality system processes - Both at suppliers works & within the department.
-Continual involvement in improving product quality, reliability & reducing part cost.
2.XYZ PRIVATE LTD-(Sept2003 to April2010) worked as a Supervisor-Quality Assurance.It is one of the
leading group of companies.It is a joint venture company of which do supplies welded sub assemblies for
frame (Co2 welded and Spot welded), P.K.B, Brake,clutch pedal assy, Press parts(Under & Outer Body
panels) and spot welded sub assays (center body pillar, Front body pillar, Lower back, and Rear floor
side) for TYU Motors India Pvt Ltd. Which do manufacture a popular cars.
Job Responsibilities:
-Conducting Supplier meet to review the performance in Quality, Safety, and Delivery --& to explain the
requirement of the company.
-In-house Quality system audit & Supplier Quality audit
-Internal Auditor for ISO/TS 16949:2008.
-Visiting to customer plant and suppliers regarding quality issues & Process validation.
-Periodic review of MQC, PPAP, MSA, SPC & P-FMEA to assess adequacy of controls.
-Follow up on supplier corrective action.
-Approval of part development process at supplier end.
-ECI (Engineering Change Information) implementation and taking approval.
-Training and educating the team members.
-Promoting QUALITY CIRCLE, KAIZEN, YOKOTHEN Activity & presentation to top management.
-Analyze the customer complaints and suitable corrective action.
SKILLS AND INTEREST AREA:
-Supplier evaluation and selection.
-Part evaluation, PPAP review and approval.
-Participating in benchmark review.
-Supporting supplier waste reduction and cost improvement process.
-Planning and control of Quality Assurance measures.
-Quality audits and implementation of inspection plan for incoming parts.
-To ensure that products meet the quality requirements.
-Quality Circle activities, internal auditing and Supplier auditing
-Concept development of CF and fool-proofing gauges.
PERSONAL PROFILE:
ADDRESS:12,Fox street,Stafford lane,TIP
DATE OF BIRTH:5TH May 19**
LANGUAGES KNOWN:English,Hindi and Tamil.

48

6. Quality assurance resume - Posted by Sonali Taste

NCW
91 982301****
NW_800@gmail.com
Career Objective:
To strive for continuous growth & development of the organization and aim to grow professional &
personal skills by achieving the set organizational and personal goals.
Professional Profile: Total work experience: 8
-Presently working with ASS Ltd, as Manager-Quality since June 2009 reporting to Senior DirectorExternal Manufacturing Quality.
-Worked with WTP Ltd EOU Facility as Executive-Quality Assurance from Nov 2007 to May 2009
reporting to General Manager Quality.
-Worked with RNXY Lab. Ltd as Officer-Quality Assurance from July 2006 to Oct. 2007 reporting to
Manager Quality.
Quality and Compliance
-Identification, evaluation, auditing, qualifying the new third party contract manufacturing sites based on
current and future business requirements on the basis of capabilities, risk assessment, facility audit,
quality and safety systems, experience etc. through onsite audits.
-Conducting quality audits at various third party contract manufacturing sites. Designing, reviewing and
tracking CAPA & monitoring the effectiveness of CAPA.
-Reviewing the quality agreements, adapting and maintaining them updated for all quality, compliance,
regulatory, safety and pharmacovigilance aspects as per corporate requirement.
.
-Executing quality actions in the technology transfer of the products at the manufacturing sites. Monitoring
product & system compliance during the product life cycle management.
-Ensuring GMP and regulatory compliance during the manufacturing, packaging, testing & distribution by
conducting audits, documentation reviews and continuous follow ups.
-Extending quality support to local and regional supply chain, business development in identification,
screening, auditing and qualifying new API and fill finish business partners.
-Extending support to global quality & compliance, regional supply chain, customer logistics, regulatory
compliance, brand protection functions to meet high level enterprise objectives.
-Scanning the cross functional departments of the marketing company viz quality, regulatory, supply
chain, R&D, medical for quality, regulatory and corporate compliance.

49

-Developing, upgrading the Quality Management Systems at the third party contract manufacturing sites
to meet the current quality/regulatory and corporate requirements.
-To develop relationships with key business partners to ensure key business & quality goals are achieved.
Designated Global process owner for API supplier qualification.
-Change control management: Evaluation, approval and scientific disposition of changes with impact
assessment from quality and regulatory perspective.
-Management of Deviations/ Failure investigations: Assessment of impact of deviations and associated
risk, their approval and closure for quality & regulatory compliance.
-Management of Good Distribution Practices: Quality management during and post distribution of the
products in the market. Evaluation the cold chain temperature excursions & disposition.
-Auditing the company warehouses for quality, regulatory, safety & security requirements.
-Participate in the Environment, Health & Safety audits & ensure compliance to J&J standards.
-Escalation of critical product quality and regulatory issues, their investigation/ resolution to ensure
compliance & business continuity.
-Complaint Vigilance Management: Handling, investigating, reviewing, closing and trending of customer
complaints, responding to complainants, designing CAPA in Product Quality Management System
(Software application for complaint handling).
-Inspections Management: Reporting of regulatory inspections in EDGE software application (Enterprise
Data Gathering Engine). Acts as lead for internal J&J enterprise inspections.
-Conducting training programs on current technical/regulatory updates to internal J&J & third party
supervisory staff to develop people.
-Responsible to release the J&J products in India market imported from internal J&J Sites.
Regulatory Compliance:
-Responding to FDA queries, show cause notices and other regulatory notifications.
-Preparing and applying the test and manufacturing license application with Health Authority.
-Reviewing the procedures, systems, documents to ensure the local regulatory compliance and to meet
the global J&J regulatory standards.
-Liaise with government Labs viz CDL, CDTL and other health authority laboratories to ensure
compliance and business continuity.
-To update the J&J product database available with the health authorities.
-Prepared for regulatory audits like USFDA, UK-MHRA and other regulatory authorities.

50

-Monitored and executed test batches for ANDA /regulatory filing and commercial batches.
-Reviewed manufacturing and quality related filing documentation.
-Conducted & monitored IPQA activities viz line clearance, calibrations, validations, sampling, in-process
checks for tablets, capsules, dry syrups, sterile dry powder vials.
-Online review of batch records & related documentation for fast release of batches to market.
-Conducted air sampling & microbial swab sampling for area and equipments validation. Sampling of
water samples (purified & water for injection) for chemical & microbial analysis
-Conducted the gap assessment of cross functional departments viz stores, manufacturing, packaging,
engineering, quality control, human resource and their resolution as per applicable regulations during
preparation of regulatory inspections.
-Conducted the annual physical evaluation of retain samples and interpreted observations with respect to
product quality issues.
-Conducted calibration of IPQA laboratory instruments. Reviewed the calibration records for all plant
instruments. Reviewed the unit operations of entire process to identify and exploit the cost reduction
opportunities. Planning, organizing, implementing the cost reduction measures.
-Working on SAP system to maintain the ERP framework of the Quality Module.
Academic Qualification:
-Master of Business Administration in Operations Management from BNT University.
-Bachelor of Pharmacy (B. Pharm) from BNT University.
-HSC from State board.
-SSC from State board.
Extensive Exposures and Achievements:
-Honored for Business Integrity and Credo Compliance from ASS ltd.
-Honored by an appreciation letter from RNXY labs ltd to avoid a serious market complaint.
-Trained on Legal, Regulatory & Business policies viz FCPA, EHS standards, Information Asset Protection
policies, Healthcare Compliance and Business Integrity and Soft skills.
-Successful experience of handling direct or indirect regulatory inspections viz USFDA, UKMHRA, MCC,
WHO, ANVISA & consultants like Lachman & Van Zyl GMP international.
-Trained on Pre-Approval Inspections (PAI) for New Drug Application filing from India thru mock PAIs in
J&J.

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-Drafted chapters for OPPI Guide on various quality assurance topics for Industry Guidance.
Interests:
-Reading.
-Playing chess.
-Writing poems.
Strengths:
-Leadership qualities.
-Negotiation skills.
-Honest.
Personal Details:
-Address:19,GTA street,HMA
-Date of Birth:21-06-19**
-Languages known:English,Hindi and Marathi.

Write your comment - Share Knowledge and Experience

Discussion Board
Quality assurance resume sample
Name:
E-mail:
Phone:
EXECUTIVE HIGHLIGHTS

- 12+ years of rich experience in Food Analysis and Quality Control / Quality Assurance, Microbiology Assurance, Food Saf
Laboratory Management & accreditation ISO/IEC 17025:2005, Quality Management ISO 9001:2008, HACCP, GMP, GHP, H
QC/QA, Testing & Inspection, laboratory based research & quality assurance in Food, Beverages and R&D sector.

- Proven expertise in chemical & microbiological safety, Hygiene & GMP for safe food handling and warehouse sanitation. D
designing and developing Food Safety systems/procedures, loss prevention activities and food safety-training programs cu

- Management Representative & Food Safety Team Leader to drive ISO 9001 & ISO 22000, Certified Internal Auditor of ISO
Management Systems/HACCP ~ ISO/IEC 17025:2005 Laboratory Management Systems.

- Rich understanding of all aspects governing Quality Control and Inspection activities and up to date knowledge of latest te
regulations/guidelines and statutory compliances in the industry.

52

- Excellent communication and liaison skills and proven capability of effective management including inter and intra departm
ACHIEVEMENTS
- Awarded for Food Safety Management System and HACCP as per ISO 22000: 2005 to the production facility at XXX.
- Awarded for Food Safety Management System and HACCP as per ISO 22000: 2005 to the production facility at XXX.
- Certificate for Quality Management System ISO 9001: 2000 and HACCP to the production facility at XXX
WORK EXPERIENCE
Dy. Manager-QC (Head-Quality Control / Quality Assurance) since 20XX at XXXX

- Overall responsible for governing the Product Quality and Food Safety throughout the supply chain.
- Managing & facilitating the sampling, analysis and reporting of microbiological quality of raw materials, Packaging materia
(water/air/hand swabs/equipments etc), Inprocess /Line samples, finished products.
- Documentation, Implementation & certification ISO 22000:2005 Food Safety Management System/HACCP, ISO 9001:200
ensuring the Quality norms for Infant Grade Dry Mix Sugar set by the Codex, BIS, FSSAI, IP and our prestigious customers
Heinz, GSK, Coca-Cola, PepsiCo, Perfetti and other Food & Pharma customers.
- Overall supervision of Microbiology lab & implementation of Rapid microbiological test methods for product microbiology q
results are correct and accurate.
- Geared the activities for support & development of Suppliers and setting mutual objectives.
- Aligning QA function vision with the Company goals, leading the team for achieving the objectives and building alliance to
business
- Initiated turnaround efforts for ensuring that the food safety standards are followed in accordance with local and internatio
- Conduced hazard analysis based both on food safety as well as general safety in order to provide safe working environm
- Developed all specifications for purchased ingredients and food packaging materials, as well as procedures for incoming
- Successfully conducted regular audits and food safety awareness trainings for vendors
- Imparted training to employees on the various issues related to food safety, maintenance and implementation of HACCP s
- Conceptualized and implemented measures for enhancing operational efficiency & optimizing resource optimization
- Constantly monitored day-to-day operations at micro level, maintained daily checklists and executed the tasks assigned in
standards
- Conduct foreign body audits of ISO 22000, ISO 9001, Halal, SEDEX and customers
- Training of personnel regarding FSMS ISO 22000/HACCP, GMP, GHP, GLP, 5S, Kaizen

ABC Ltd. JUN XX JUN XX

Assistant Manager-Quality (Hygienist)

- Documentation, Implementation and drive ISO 22000:2005 Food Safety Management System and ensuring the Quality
Refined Sugar set by the Codex, BIS, PFA, IP and our prestigious customers as Nestle, Dabur, GSK, Wrigley and other Fo
- Managing & facilitating the sampling, analysis and reporting of microbiological quality of raw materials, Packaging materia
(water/air/hand swabs/equipments etc), Inprocess /Line samples, finished products.
- Implementation of Rapid microbiological test methods for product microbiology quality assurance and ensure all results ar
- Microbial Risk Assessment and Qualification of Consumer Product (HACCP study-products and industrial services).
- Managing laboratory and ensuring adherence to ISO/IEC 17025:2005, handling /maintenance and calibration/validation o
- Ensure the high degree of hygienic environment in process to packing areas.
- Troubleshooting on pathogen or microbiological out of norms in the production (investigative sampling- line and environm
- Monitoring, sanitation and validation of the process equipments as well as laboratory equipments, Validations activities in
- Handling customer complaints by analyzing and proposing corrective & preventive actions.

53

- Conduct foreign body audits of ISO 22000: 2005, Halal, Sedex and customers.
- Training of personnel regarding FSMS ISO 22000/HACCP, GMP, GHP, GLP, 5S, Kaizen etc.
- Weekly full audit of GMP violations in factory and follow up on the gaps identified (1week per plant). 5S implementation in
- Generate pathogen-monitoring results daily. Compile monthly summary for review by management. Corrective Action Rep
deviations. Pest Control Monitoring Report.
XYZ MAR XX-JUN XX
Assistant Manager (QC/QA)

- Drive the QC lab as per GLP.

- Sampling, analysis and reporting of microbiological quality of Packaging materials, Environment samples (air/hand swabs
samples, finished products.
- Ensuring adherence to IS 13428:2005, ISO 9001:2000 and HACCP norms.
- Consistent evaluation of vendor performance to ensure supply of quality material.
- Preparing documentation as per IS 9001:2000 and HACCP.
- Responsible for chemical and microbiological testing of natural mineral water to ensure that they are "fool-proof" and spec
- Inspecting & maintaining quality standards for incoming packing & raw materials, ensuring stringent adherence to quality
identifying gaps and taking corrective action.
- Ensuring delivery of tested, safe and quality product.

ACADEMIC QUALIFICATIONS
- M.Sc. (MICROBIOLOGY); XYZ University, Bilaspur (CG)

PROJECTS/TRAININGS

- 3 days workshop on GFSI Capability Development (FSSC 22000) at The Westin, Gurgaon.
- PAS 220 Pre-requisite Programmes for FSSC 22000:2011 Food Safety System Certificate from SGS.
- ISO 22000:2005 Food Safety Management Systems -Internal Auditor Course from Det Norske Veritas (DNV), New Delhi
- Estimation of Uncertainty in Measurement in testing by Mr. B. Singh, Dy. Director, Govt. of India, Indian Institute of Quality
association with Centre for Analysis, Research and Training (CART), New Delhi
- Food Analysis & Quality Control from Central Food Technological & Research Institute (CFTRI), Mysore
- Laboratory Quality Management System and Internal Audit as per ISO/IEC 17025: 2005 from Govt. of India, Indian Institu
Jaipur
- Fragrances and Flavour, Formulation and its Application from Govt. of India, Fragrances and Flavour Development Centre
- Chemical and Microbiological Analysis of Food and Food Products from Food Research and Analysis Centre (FRAC), Ne

Participations
- In preparation of Proposal to setup Food Testing and R&D Labs in U.P. and Uttarakhand under Ministry of Food Processin
- Conducted three days EDPs on Food Processing awarded by DSIR, Govt. of India in Oct. 2006 and Sept 2005
- In technology transfer of soft drink concentrates at Deptt. of P. P. S. F. T., Central Food Technological Research Institute, G
________________________________________
Personal Details
Date Of Birth:
Languages Known:
Address:

54

Quality assurance resume sample 12-22-2012 12:22 AM

Quality Assurance Resume
Nikhil XXXXXXX
Mobile No: 9xxxxxxxxx
Email Id : nikxxxxxx@yahoo.co.in

OBJECTIVE:
-A top performing quality assurance manager with a 9 year record of achievement in the IT and Engineering sectors.
-My natural business acumen and relationship building skills have allowed me to achieve career growth and a special talen
and achievement.
-Looking to utilize my background in quality assurance management with a respected organization that rewards hard work

COMPUTER KNOWLEDGE: MS Office ( MS Word, Excel, Power Point ).

EDUCATIONAL DETAILS:
-M.Sc.( MICROBIOLOGY) form XXXXXXX University
-B.Sc. (MICROBIOLOGY) form XXXXXXX University

EXPERIENCE DETAILS:Company : XXXXXXXX SINCE APRIL XXXXX

designation : SR. MANAGER - QUALITY ASSURANCE

Responsibilities:
-Handling of 4 different Plants Quality Assurance Activities likely Inject able ( Regulatory ) , Infusion - 2 , Infusion - 4 and AP
-Leading a team of 28 professionals engaged in the field of QA ( Document control, IPQA, Validation, Qualification and Trai
-To prepare and implement Quality Assurance Procedures (QAP) .
-To review and approve SOPs of various functional sections.
-To review and approve RMS/PMS/SPS/FPS.
-To review and approve quality system documents like, Change control proposals, Deviations, Incident reports , OOS and C
-To investigate market complaints and it's recordation.
-To resolve non-conformance issues and initiate remedial action plan.
-To conduct building maintenance audit of shop floor.
-To monitor shop floor activities in line with SOPs.
-To plan and organize annual training plan with Training coordinator on cGMP and technical aspects.
-To coordinate with Corporate-QA professionals for international regulatory inspection.
-To coordinate with Regulatory department for various documentation job.
-To assist Unit Head for the preparation of regulatory inspections and compliance report.
-To allocate job responsibilities to the QA professionals.

Company : XXXXXXXX SINCE AUGUST XXXX TO 04 APRIL XXXX

55

Designation : MANAGER - QUALITY ASSURANCE

Responsibilities:
-Handling And Management For Quality Assurance for Oral Facility ( Tablet , Capsule , Liquid )
-Handling of Management of Quality Assurance activities of Injectable ( LVP ).
-Implementation and Development of QA system
-Handling of Training - On Job And cGMP
-Handling and participate in Internal Audits and External Audits.
-Handling of Deviations / Change Control / OOS / Failure Investigations
-Handling and releasing of Finished Products
-Handling of Market complaint and its compliance
-Participation for the Product process improvement and for new products development
-Handling and development of Art Works and its final Approvals
-Handling of Annual Products Review of Products
-Handling of Documentation and Validation Activities
-Participation in the Inject able plant project and its Qualification ( IQ / OQ / PQ )

Company : - XXXXXX SINCE JUNE XXXXX TO AUGUST XXXX

Designation : SR. EXECUTIVE - QUALITY ASSURANCE.

Responsibilities:
-Handling And Management For Quality Assurance & Microbiological Activities Of QA/QC, Includes Validation.
-Support To Manufacturing Departments [ Tablets,Oral Liquid,Injectable And Bulk Drug (API) ] of USFDA , MHRA , MCC , IV
ETC APPROVED FACILITY.
-QUALITY ASSURANCE AUDIT for the Formulations (Tablets/Oral Liquid/Injection/ Packaging Material Store / Raw Materia
-Implementation of All Microbiological Activities And Its Documentation System.
-Handling And Management of Water System
-Successfully Independently Handling of USFDA Inspection was held in Nov-2005.
-Handling of Quality Assurance Documentation, Internal Audits of Oral Solid Dosage Forms And Inject able Facility.

Company : XXXXXXX SINCE JULY XXXX TO FEBRUARY XXXXX

Designation : OFFICER - QUALITY ASSURANCE.

Responsibilities:
-Projection Of QA/QC, IQ/OQ/PQ OF QA/QC Instruments / Equipments And Its Calibration, And Validation Schedule Prepa
-Preparation Of SOP'S / Calibration / Process Validation / Validation Documentation.
-Training To Operators / Supervisors / Executives about cGMP AND cGLP.
-Quality Assurance Activity Of Tablet / Injection / Packing Department Of MHRA , TGA , MCC , UGANDA, TANZANIA, LOC
BEECHEM.

ACHIEVEMENTS:
-Faced UK-MHRA , USFDA , MCC , TGA , ANVISA ( BRAZIL ) , GERMANY AUDIT , And Many Other REGULATORY INSP
REPUTED External Customers Inspections.
-ACTIVE PARTICIPATION IN REGULATORY INSPECTIONS And Other INTERNATIONAL INSPECTIONS.
-Developed Self Skills To Achieve Quality, Productivity And Management.
-Established Pyrogen And Toxicity Testing Laboratory, Microbiology Laboratory.
-Established Quality Assurance ( IPQA ) System.

56

-Established New Water System.

-FDA APPROVED in PHYICO-CHEMICAL TESTING AND IN MICROBIOLOGICAL TESTING AND STERILITY TESTING.

RESPONSIBILITIES AND ACCOUNTABILITIES:

-Planning The Activities And Laboratory Management.
-Training To Operators / Supervisors / Officers / Microbiologists As Per cGMP AND cGLP.
-Documentation As Per Regulatory Requirement.
-Handling Of OOS And Other Failure Investigations.
-Support To Validation Activities For Sterile And Non-Sterile Area Activity.
-Review And Preparation Of SOP'S / STP'S / GTP'S / VALIDATION

PROTOCOLS.
-Review In process operations and its documentation.
-Conduct Internal Quality Assurance Audits & Its Program.
-Review Of Monthly Trends.
-Product Approval And Release.
-IQ/OQ/PQ Of New Laboratory Instruments.
-Planning And Calibration Of Laboratory Instruments.
-Method Developments , Validation , Cleaning Validation For Microbiological Tests And Hygienic

Quality Point Of View.

-Purchase Any Laboratory Requirements As Per Provided Budget.
-Annual Laboratory Requirements Budget Preparation.

ANALYTICAL SKILLS:
-Assurance Of Line Clearance For Manufacturing And Packing.
-Assurance Of A Through Manufacturing Process And Final Packing Of Drug.
-Assurance Of Equipment Cleaning.
-Assurance Of Drug Or Product As Per Its Master Formula .
-Assurance Of Any Physical Tests Of Drug Or Product
-Sterility Testing As Per USP , BP , EP , and as per TGA Guideline.
-Microbial Limit Testing Of Raw Materials And Finished Products As Per USP, BP , EP , IP.
-Bacterial Endotoxin Testing By Gel Clot Method , Quantitative Analysis Method And Pyrogen Testing Method.
-Microbiological Assay Of Vitamins And Antibiotics.
-IN PROCESS - QA Of Sterile And Non-sterile Formulations
-Water Analysis And its Validations.
-Culture Handling And Identification Of Microorganisms By BIOLOG Kit And Other Methods.
-Environmental Monitoring Program Of Sterile Area by [ Settle Plate, Air Sampling ,Surface Monitoring ,Personnel Hygiene
( ABPC ) ].
-Bioburden Testing Of WFI , Purified Water and Inject able Bulk Products.
-Particulate Matter Testing In Inject able Products By Light Obscuration Method ( HIACO - ROYCO ).
-Total Organic Carbon ( TOC ) Analysis Of Water.
-Sanitization Agents / Disinfectants Qualifications.
-Preservative Efficacy Test Qualifications.
-Establishment Of Analytical Procedures and its compliance.

57

PERSONAL DETAILS:
-Date of Birth:
-Language:
-Address:

Swati Das 11-27-2012 06:20 AM

Quality Assurance Sample Resume
Saahil Goradia
Tel: +91999*********
Email ID - *********@gmail.com
Career Summary:
-4 years work experience as a quality assurance engineer.
-Proven ability in forming and directing effective QA programs.
-Effective in working in a cross cultural environment.
Areas of Expertise:
-Communication skills
-Product development
-Product testing
-Operating System
-Presentation Skills
-Team Leader
-Motivator
Professional Experience:
Company A from 2010 to present
Company B from 2008 2010
Responsibilities:
-Responsible to develop and implement quality assurance plans
-Responsible for functional test planning and co-ordination
-Monitor testing progress
-Work with test co-ordinators to ensure tests are implemented accurately for the improvement of the product
-Promote co-ordination of quality assurance activities
-Responsible for strategic planning and program development
Achievements:
-Acted as a lead Quality Assurer for one of the departments
-Successfully trained 2 people for the role of Quality Assurance

58

-Flawless Quality Assurance program was planned and implemented

Educational Qualification:
-Masters in Engineering and Technology
-Bachelors in Engineering and Technology
Extra - Curricular Activities:
-Reading
-Surfing net
-Travelling
-Badminton
Personal Details:
Date of Birth 6th June
Languages known English, Hindi, Spanish
Address - Mumbai

Nupur Bhargava 11-27-2012 02:54 AM

Junior QA Analyst
REFER A FRIEND Report Job
Full-time
Bachelor's
Not Specified
Information Technology

Job Description

Be a part of the on-shore outsourcing revolution!

Analyst QEs are responsible for the documentation, development and execution of basic manual test
cases. They are the first line of sanity checking and last line of defense against code fail. The Analyst
QE is a critical and respected member of the team, responsible for improving products. Quality
Engineers are assigned to ensure that new products, platform enhancements, and upgrades delight
our clients customers. With adequate training, this person will work as part of a distributed software
engineering team.

59

Essential duties and responsibilities:

Review and analyze user stories to determine reasonability, testability, resource requirements
and sequencing

Provide work estimates for testing user stories

Develop test cases from business requirements

Identify and raise risks as early as possible in the system development life cycle

Create test data as required

Identify and log defects, work with development to resolve, and verify fixes when
implemented

Participate in the identification and implementation of continuous improvement in process

and standards for the entire team

60

Requirements:

Requirements

Excellent analytical and troubleshooting skills

Excellent written and verbal communication skills

Excellent knowledge and experience with test methodology, QA process and the SDLC

Highly collaborative and able to give/receive critical feedback

Ability to learn new applications quickly

Solid ability to take ownership and initiative

Experience working with a distributed team is a plus

61

Understanding of Agile and/or Scrum and how QA is performed within such a project is a
plus

Recent grads & soon-to-be grads in Computer Science and Economics are highly
encouraged to apply!

Job Description

Requisition Title
: Manual QA Tester (1500107J)

The Quality Assurance Analyst II is responsible for developing, updating, and implementing test plan
assurance standards.
Main Duties & Responsibilities:

Creates testing conditions, testing modifications for development of an applicat

Interprets user requirements and creates quality test plan.
Performs quality assurance testing, automation as needed.
Documents testing results and coordinates with developers on test issues.
Communicates with multiple levels of personnel.
Documents and submits status reports.
May act as a resource on project teams
Qualifications
:
Required Skills:

Ability to demonstrate excellent verbal and written communication skills.

Ability to work independently and with a team under supervisor.

62

 Ability to sit for an extended period of time.

Ability to view a monitor for an extended period of time.

Ability to talk with individuals and groups about their needs and ask the right qu
Knowledge of and ability to use Excel and Word.
Knowledge of scripting tools.
Knowledge of and ability to use SQL queries, NT, and DB2.
Familiar with multiple platforms.
Must be able to manage multiple assignments simultaneously and have strong
Required Education/Experience:

Bachelors degree in related field or equivalent work experience

3+ years related work experience
Job Posting
: Apr 17, 2015, 11:52:19 AM
Work Locations
: USA-Nevada-Las Vegas

Quality Assurance Training

Location:
New York, New York, United States
Posted:
December 18, 2013
63

Email:
acbra4@r.postjobfree.com
Contact Info:
****************@*****.***

Show Full ResumeSend Message Free

Map Data
Terms of Use

Kirandeep Kaur
Address: ***-** ******** ***
Bellrose, NY 11427
Email: acbra4@r.postjobfree.com
Tel:(516) ***-****
CAREER OBJECTIVE:
To work with organization where I can enhance my
knowledge, working skills
64

and auditing experience to contribute for the growth

and development of the
Organization.
EXPERIENCE:
Bisleri International Pvt. Ltd. India 6 Feb, 2012- 28
Oct, 2013
An ISO 22000 certified industry of Parle Bisleri (Bisleri
Packaged Drinking
Water, Bisleri Fizzy Soda).
Microbiologist (Approved From Bureau of Indian
Standards)
Responsibilities: Microbiological Analysis of Finished
Goods, Raw Material,
Packaging Material and Environment Sampling.
. Responsible for microbiological analysis of Incoming
Raw Material,
Packaging Materials & finished products i.e.
packaged drinking water
(Bisleri) as per BIS standards, Carbonated Water
(Soda).
. Microbiological Analysis of Finished products i.e.
Fruit Drinks,
Carbonated Soft Drinks.
65

. Micro biological analysis of environment, Water

Treatment stream and
Hand Swab tests for persons working in critical zones
. Responsible for handling the audit of Bureau of
Indian Standards
(BIS), Food Safety and Standards Authority of India
(FSSAI) and
various vendors .
. GLP, GHK.
Nestle India Ltd. India- 2 Feb, 2011 - 2 Feb, 2012
Title: Microbiologist in NQAC (Nestle Quality
Assurance Centre)
RESPONSIBILITIES: Detection and identification of
food poisoning
microorganisms
. Detection and identification of Total plate count,
Salmonella,
Shigella, Listeria, Vibrio and Enterobacteriaceae, by
various methods
from finished Good products, Raw materials
. Identification of Enterobacteriaceae by API 20 E
methods by PCR.
. Microbiological analysis of environment samples.
66

. Maintaining laboratory with respect to GLP norms.

INDUSTRIAL TRAINING
Training in Fresh Milk Lab (QUALITY ASSUARANCE) .
Nestle India Ltd Moga, India
Aug 2010 Duration -2 months
TITLE: Quality Assurance (QA) Analyst
RESPONSIBILITIES: Analysis of milk products and
ghee to ensure the
quality. Fat, S.N.F testing and Acidity.
EDUCATION: B. Sc. Biotechnology-Punjab Technical
University (BIS Institute
of Science and Technology), Moga- India
Studied: Basic of Bioscience, Life science, Physical
Chemistry,
Immunology, Biochemistry, Genetics, Microbiology,
Inorganic chemistry,
Organic Chemistry Computer application.
. Graduate in 2010 with certificate of Project-Drug
Designing
SPECIAL SKILLS
. Basic Computer Skills from APTECH India
. Command over English, Punjabi and language.
67

. Highly motivated, organized and always eager to

learn new skills.
. Adaptive and flexible to different working
environment.
. Hard working .
. Honest and dedicated to my work .
REFERENCES- Available upon request
Susan Bell
123 Main Street, San Francisco, CA 94122
Home : 000-000-0000 Cell: 000-000-0000
email@example.com
Professional Summary
Experienced Call Center Quality Analyst who exhibits
a professional demeanor and excellent communication
and interpersonal skills.Skilled at evaluating both verbal
and written customer contact by agents while coaching
them for success in executing superior service to
customers.Able to rapidly gain product knowledge.
Core Qualifications
Deliver coaching feedback to agents
Conduct and evaluate customer feedback surveys
Prepare management reports
Exceptional listening and analytical skills
68

Detail oriented
Flexible
Experience
June 2009 to August 2014 Atlas Communications
Cleveland OH Call Center Quality Analyst
Listened to calls either recorded, live or side-by-side
while communicating feedback.
Encouraged good practices and discouraged bad
ones.
Identified calls failing to meet predefined standards
and identified the problem.
Implemented agent training and coaching initiatives.
Understood the priority of the organization and
evaluated call behaviors for regulatory compliance, crossselling and adherence to policy.
Provided customer feedback and internal compliance
feedback to management.
April 2007 to May 2009 Harrison Hotels Strongsville
OH Call Center Quality Analyst
Using a check-list, ensured that call center agents
properly and pleasantly assisted customers with making
reservations, obtained their credit card information,
explained charges, provided check-in time information,
accepted cancellations and provided confirmation
numbers.
69

Educated agents on hotel policy, trained new agents

in a side-by-side setting and coached them to improve
their interactions with potential guests of the hotel.
December 2005 to March 2007 May Company
Department Stores Elyria OH Call Center Agent
Answered customers' questions about return policy.
Accessed and reviewed customer's online accounts
to resolve customer's complaints. When required,
transferred customer to a supervisor for resolution.
Education
2009 Cleveland State University, Cleveland OH
Bachelor's Degree, Business Administration

Analysis Carbonated Soft Drinks

Industry And Pepsico Strategy
Marketing Essay
The purpose of this report is to analyze the carbonated soft drinks industry and PepsiCo strategy.
First the report starts with analyzing the industry by focusing on PepsiCo's market share in the
market. Then, it discusses the relevant industry trends, such as the regulations that are followed by
the carbonated soft drinks industry, and the new technologies that have been adapted by the
carbonated soft drinks firms. Additionally, the firm's position with the competitors has been analyzed
by using the strategic group model. This report also measures the attractiveness of the industry
using The Porter's 5 Forces model. Furthermore, it discusses the key success factors in the
carbonated drinks industry such as the size of the firm, and brand name. External and internal
scanning have been included and recommendations have been provided based on the scanning.
The second part of the report analyzes PepsiCo's Strategy; it starts by mentioning the vision and
mission of PepsiCo which basically state the future goals as well as describes their current
operations with a brief critique. PepsiCo's Generic business strategy have been discussed, it has
been concluded to be Cost leadership. What comes next is PepsiCo's Competitive advantages, and
how it is doing through comparing its competitors such as the Coca-Cola. Then the report lists some

70

of the challenges that are faced by PepsiCo. The report is concluded with a list of recommendations
for PepsiCo in order to be able to maintain its competitive position in the market.

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1. Industry Analysis
The chart below shows the dominant players in the carbonated soft drinks (CSD) industry according
to Beverage Digest report issued on March 30, 2009. The results of this report are for the year 2008
(Sicher, 2009, p.2).
Coca Cola has the largest market share accounting for 43%, followed by PepsiCo with 31% and
Dr.Pepper Snapple Group Inc. (formerly Cadbury Schweppes) with 15% of the market. The
remaining 11% is distributed amongst other CSD companies such as Cott Corp, National Beverage,
Red Bull, Big Red, Rockstar, Private label and others.
Moreover, the top 10 CSD brands in the U.S for the year 2008 were ranked by market share as
follows (Sicher, 2009, p.2).

Brands
Company
Market Share
Coke
Coca-Cola
17.3%

71

Pepsi-Cola
PepsiCo
10.3%

Diet Coke
Coca-Cola
10%

Mountain Dew
PepsiCo
6.8%

Dr.Pepper
Dr.Pepper Snapple Group(DPS)
6.1%

Diet Pepsi
PepsiCo
5.7%

Sprite
Coca-Cola
5.6%

Fanta
Coca-Cola
1.8%

72

Diet Mountain Dew

PepsiCo
1.8%

Diet Dr.Pepper
Dr.Pepper Snapple Group(DPS)
1.6%
With regard to individual brands, Coke was ranked first with 17.3% market share and Pepsi-cola was
in second place with a lower market share of 10.3%. Additionally, the total market share of all Cocacola brands adds up to (34.7%) which still surpasses those of PepsiCo (24.6%).
To be able to give an in-depth analysis and evaluation of the Soft Drink industry, the following factors
should be considered:
The relevant industry trends and the most noticeable changes in the industry.
The strategic group map.
The industry attractiveness using Michael Porter five forces model.

A. Relevant industry trends

Industry Growth
The graph below shows the performance of the CSD market from 1990 up to 2008. It is observed
that the industry faced a sharp decline in growth starting from 2005, where the percent volume
change fell below zero. This was followed by a further decline in growth rates: -0.6% in 2006, then
-2.3% in 2007 and -3% in 2008 (Sicher, 2009, p.1).
Conversely, the energy drink companies were experiencing a positive growth. Hansen Natural,
which has both soft drinks and energy drinks in its portfolio of products, witnessed a +3.3% CSD
growth. Additionally, Red Bull's volume also increased +5.2%. Although Hansen Natural and Red
Bull make up a small portion of the total market share pie, the increase in their growth rates indicates
that PepsiCo has to pay attention to them.

Political Factors:
There are several political factors that influence the soft drinks industry:

73

Obey food, Drug and cosmetic acts: the process of producing and distributing the soft drinks in the
market is subjects to many federal laws such as the food, drug and cosmetics acts. It is also subject
to American with disabilities acts. The presence of these laws helps create a healthy environment for
the consumers. This will limit the potentials of new entrants in this industry.
Environmental laws & regulations: these laws enforce packaging, recycling, water and energy
policies to make sure the CSD industry operates in a healthy environment. This leads to making the
soft drink industry more attractive for consumers.
Double Taxation: Another political factor is that companies operating in the industry are obligated to
tax payments for the products they offer and distribute in each country they operate within. Hence,
this leads to making the industry less attractive because operating firms are subject to double
taxation policies.

Economical Factors:
Inflation in diesel prices: it is an important factor affecting the CSD industry. Since, the CSD relies on
trucks to distribute its diverse end line products; trucks are subject to inflation in fuel prices. Since
the consumption of fuel is the core activity, diesel prices are subject to inflation depending on the
market conditions. Yet, the possibility of a market crisis rises.
Foreign exchange rates fluctuations: Carbonated soft drinks firm's revenues are affected by
exchange rates fluctuations as well as profits and the cost of raw materials. Due to the weak
economic growth the industry will suffer heavily by changes in exchange rates. Thus, profits and cost
are going to be lower and higher respectively.

Socio cultural Factors:

Obesity: Dr. Gabe Mirkin says: "A study from Harvard shows that of soft drinks may be responsible
for the doubling of obesity in children over the last 15 years." (Gabe Mirkin, 2004)
Recently, as the people are becoming more and more educated, the level of their health awareness
is increasing. Obesity is becoming more and more apparent, leading to people taking good care of
their health. Soft drinks are full with empty calories which cause obesity. The trend of obesity in
children is rising since the soft drinks consumers are young and between the range of 14 and 30. In
fact, studies done by the UCLA Center for Health Policy Research shows that "Adults who do drink
one or more sodas or other sugar-sweetened beverages each day are 27% more likely to be
overweight or obese." (16 Facts About Soft Drinks and Obesity, 2009)

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74

This essay has been submitted to us by a student. This is not an example of the work written by our
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Change in life style & consumer tastes: Nowadays the consumer of the carbonated soft drink
industry are shifting their tastes toward drinking more healthier drinks such as water and fresh juices
instead of carbonated soft drink full with sugar that will have a negative effect on the consumer
health in the long run.
People have become more health conscious for instance they are moving toward the consumption of
healthier beverages such as water and fresh juices. It's estimated that the consumption of juices will
increase up to 20 % within the coming three years. (Health Conscious Chileans Switching to Noncarbonated Drinks, 2009)

Technological Factors:
Introducing new technologies in the soft drink industry has helped in developing the process of
manufacturing. For example:
PDX technology:
It is a shockwave technology that helps in mixing the ingredients in an efficient way. Pursuit
Dynamics, the supplier, said that this technology is most useful for the soft drinks industry. This
technology is believed to help in cutting the cleaning time up to 80%. Also, it will also increase the
processing speed and save power. (New technology targets diet soft drinks makers, 2009)

Other Noticeable trends:

Merger and acquisition:
It is very common in the soft drinks industry, it causes many firm to exit and then re-enter the
industry. Many leaders in the soft drinks industry use acquisition in order to grow and increase their
market share. For example, what PepsiCo did to expand into the energy drink sector, it acquired
Quaker Oat, who already bought Gatorade. Hence, the competition on the products diversifications
for a firm will increase.
Using glass bottles instead of plastic bottles:
Many soft drinks companies are moving toward using glass bottles because these bottles are more
environmental friendly. According to G Karthikeyan, the manger of sales in Jabal Ali Container Glass,
the demand for glass bottles has increased recently because some of the chemicals in the soft
drinks can react with the plastic and caused serious diseases. Using glass bottles help that the soft
drink bottle taste better and last for long time. (Sathish, 2010)
Banning soft drinks in schools:

75

The American beverage association has announced the removal of soft drinks from schools. It asked
for the removal of full calorie drinks and the replacement will be the healthy, low calorie beverages.
That decision has been made because the child obesity is increasing rapidly. The announcement
said that in elementary schools, children can only have 100% fresh juices, low fat milk and water,
while in high schools the students can have all types of diet beverages and sport drinks as well as
the drinks available for the elementary schools.(FBD,2010)

B. Strategic Group Map

The strategic group map above shows the competitive positions of different competitors in the CSD
industry. It consists of the five largest competitors in the industry. The axes represent two competitive
characteristics: the product categories offered by each competitor and geographic coverage in terms
of the number of countries. The size of the circles is proportional to the relative market share of the
company. PepsiCo has offers the largest variety of product categories amounting to 10 categories,
followed by Coca-cola which offers 7 categories. Dr.Pepper Snapple Group, Cott Corp and National
beverage all offer 5 product categories, however these categories are differ slightly. Also, their
geographic locations vary which explains why they are located on different points on the strategic
group map.
The strategic group map was constructed using the information in the table below:

Geographic coverage
Product Categories offered
Coca cola
200 +
("The coca-cola system", n.d.)
1.Soft drinks
2.Energy drinks
3.Juices / Juice Drinks
4.Sports drinks
5.Tea and coffee
6.water
7.other [1]

76

Pepsi
150
("Our history", n.d.)
1.Soft drinks
2.Energy drinks
3.Juices / Juice Drinks
4.Sports drinks
5.Ready to drink tea
6.Ready to drink coffee
7.water
8.Dairy based drinks
9.Fruit flavored beverages
10.Frozen beverages [2]

Dr.Pepper Snapple Group

81
("The best history on earth", n.d)
1.CSD
2.Juices
3.Ready to drink tea
4.Mixers
5.Other Premium beverages [3]

Cott Corp
60
("About us", n.d.)
1.CSD
2.Energy Drinks
3.Juice Drinks

77

4.Tea
5.Water [4]

National Beverage
13
("Overview", n.d.)
1.CSD
2.Energy Drinks
3.Water
4.Fortified powders and supplements
5.Functionally enhanced juices and waters [5]

C. Michael Porter five forces model

Industry is classified as the Carbonated Soft Drinks Industry

Rivalry - HIGH
Rivalry in this market is very intense due to a number of factors such as the number of competitors,
growth of the industry, product differentiation, switching costs and change in consumer tastes.

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There are a few large competitors that are roughly equal in size. These competitors are Coca-cola
with a market share of 43% and Pepsi with 31%. The market shares of Coca-cola and PepsiCo
combined makes up more than 70% of the whole market. Thus, it allows these major competitors to
watch each other closely. However, there are many other competitors that compete with these two
giants and intensify rivalry. These include other soft drink companies (e.g. Dr.Pepper Snapple Group
and National Beverage) and energy drink companies (e.g. Red bull and Rockstar).

78

As mentioned earlier, the CSD industry faced a 3% decline in growth in 2008. A declining growth rate
indicated that the many competitors in the market will have to share the shrinking pie. Also, in an
industry such as CSD, there is little opportunity for differentiation relative to other products (e.g. cars)
which lowers switching costs for consumers.
The change in lifestyles which caused consumers to shift away from carbonated to non-carbonated
soft drinks increased the level of competition. As a result, companies such as PepsiCo and Cococola had to adapt to these changes in demand by focusing on marketing and innovation ("Human
sustainability", n.d.).

Bargaining power of Buyers - MODERATE to

HIGH
The buyers in this industry can be classified into two categories:
Those that buy in large quantities (Matthews & Knaus, 2006, p.2):
Supermarkets (31%)
Fountain outlets: e.g. restaurants (23%)
Vending machines (14%)
Mass merchandisers (6%)
Convenience stores/ Gas stations (5%)
Small grocers (4%)
Other: gas stations, drug chains, gas stations/minimarts, airlines and other channels of distribution
(17%)
Those that buy in small quantities:
Final consumer
The first category of buyers has high bargaining power. Generally, in industries characterized with
many suppliers and a few large buyers, the buyers capture a greater share of the profits. This is
because they buy in bulk and they can easily switch between suppliers since the product is
standard, lacks differentiation and is easily available in the market. Additionally, these buyers have
the power to demand higher quality or more service because they buy in large quantities. An
example of a buyer that buys in bulk is the large retail store, Walmart.
The second category of buyers is the end consumers. The fragmented nature of the buyer group
and the low quantities purchased by them lowers their bargaining power. However, the bargaining
power is increased due to the presence of substitutes, low switching costs. Thus, the bargaining
power of end consumers is considered to be moderate overall.

79

Bargaining power of Suppliers- MODEATE to

LOW
Before looking at the supplier group, it is important to first consider the types of input or raw
materials that are used in this industry. These are: sugar, bottles, cans, water, ink and plastic. The
inputs used are homogeneous and not differentiated which makes them readily available in the
market.
The supplier group in this industry is not powerful and does not possess a high bargaining power.
There are many suppliers which make the supplier group more fragmented than the industry it sells
to. Also, the product or input is neither unique nor differentiated and the suppliers do not represent a
high percentage of total costs in the industry.
One factor that may increase the bargaining power of suppliers is that consumers are more
becoming more health conscious. This gives suppliers that offer healthier ingredients more
bargaining power since they are smaller in number. Nevertheless, this bargaining power can be
mitigated by having a long term agreement with the suppliers.

Threat of Substitutes: HIGH

Again, substitutes are classified into two categories: (1) Substitutes that come from distant
industries, and (2) substitutes that come from within the industry- internal substitution.
Since we classified the industry as that of carbonated soft drinks, then the substitutes from distant
industries will be non-carbonated soft drinks. These include juice, water, milk, tea, coffee and the
like. On the other hand, substitutes from within the industry include CSD such as sodas and energy
drinks.
Both types of substitutes pose a high threat because consumers' switching costs between
substitutes are low. Additionally, since people are more health conscious, they are more willing to
substitute CSD with healthier alternatives.

Threat of New Entrants: Moderate to LOW

The entry barriers in the CSD industry are of different types, each having a significant effect on the
threat of potential new entrants, these include:

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Technical barriers: For instance, PepsiCo has an absolute cost advantage enabling it to achieve
lower average costs. That is, even if an individual or company was able to discover Pepsi's recipe,
they will not be able to achieve the low costs of PepsiCo. This is because PepsiCo is a large
company that has economies of scale.
Commercial Barriers: these barriers include brand name, reputation, access to distribution etc. In an
industry like CSD, it is very difficult for a new entrant to compete effectively with the existing
competitors that already have a large and loyal customer base. New entrants will have to put in a lot
of marketing efforts and resources in order to convince customers to switch to their products. This
will be time consuming and will also require a large amount of capital. Additionally, it is very difficult
for new entrant to gain access to extensive distribution channels like those of Coca cola and
PepsiCo.
Financial Barriers: these barriers include capital requirement, access to financing etc. The bottling
process requires a higher amount of capital than concentrate manufacturing since it is associated
with higher fixed assets. For concentrate manufacturing, one plant which has the potential to serve a
country as large as the United States costs $25 million. On the other hand, the bottling process
needs 80 to 85 plants, each costing $30-50 million, to provide efficient distribution for a country the
size of the US. Moreover, the bottling process is highly specific to both the type packaging and the
bottling process. This, in return, makes it difficult to exit the market. ("Cola wars", n.d., p.3)
Retaliation: the more retaliation new entrants expect from existing competitors, the higher the entry
barrier. In this industry, new entrants should expect sharp retaliation.
The aforementioned barriers to entry lower the threat of new entrants. However, there is another
factor that should be taken into consideration: private label brands. Cott Corp. holds the majority of
private label brands in addition to few other smaller companies. Since private label brands are
cheaper, retailers would find it more attractive to sell them, instead of Coca-cola or Pepsi, taking into
consideration the higher profit associated with them. Thus, the threat of these private brands slightly
increase the threat posed by new entrants. This makes the overall threat of new entrants moderate
to low. ("Pepsi", n.d., p.6)

Conclusion
The "spider web" below summarized the five forces (the 6th force is excluded). The more intense the
forces are, the less attractive the market is. Most of the forces in the CSD industry are moderate to
high which indicates that this industry is not attractive for new entrants. However, for those
companies that are already in the industry, it is attractive.

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2. Key Success Factors of Carbonated Soft

Drinks industry
1. Size of Company (distribution and market share)
The companies' size is an important factor in such an industry. E.g. PepsiCo is the second leader in
the industry as well as one with the largest market share.
2. Location (Convenience and Availability)
Convenience for customers is also essential in a soft drink industry. Such that a company must make
sure the soft drink is readily available everywhere in supermarket, grocery stores, vending machines,
and restaurants.
Brand Loyalty
Due to the diverse soft drinks and the intense competition in the industry, brand loyalty plays an
important success factor for a company. E.g. PepsiCo's regular customers are devoted to Pepsi and
they rarely switch to other brands. Loyalty creates inelastic price change. PepsiCo successfully
adapts to customer taste.
International market
International presence is essential for the success of Soft Drinks industry. Going global is important
for it helps the company enhance growth. E.g. the majority of PepsiCo's profits come from US yet
population growth in markets like India and china could lead to potential market growth.

SWOT Analysis
Strengths:
Strong Brand Reputation
Strong market Position
PepsiCo is an early entrant which helped build market share. Its market share accounts for 31% of
the market share of the carbonated soft drinks industry.

Availability of large Free Cash Flow ( and

Strong Revenue Growth)
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Solid revenue results in the second quarter of 2009 reflecting PepsiCo's Product innovation, strong
effective net pricing, and cost discipline showing a 5.5 percent increase in net revenue and an 8
percent increase in core EPS. PepsiCo Chairman and Chief Executive Officer, Indra Nooyi said "Our
results this quarter reinforce the advantages of our balanced portfolio, as our food and international
businesses delivered solid performance while we continued the transformation of our North
American beverage business."(Nooyi, 2009)

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PepsiCo has large amount of free cash flow and lack of capital constraint creating strength for the
company to improve its innovative capabilities, and create a strong distribution thus further
strengthening its brand.

Strong and creative advertisement

Besides PepsiCo's strong advertisement, it uses creative techniques. Such that PepsiCo created an
add through a football field with most well known players (Kaka-Brazilian, Henry-France, DrogbaGodivoi, Messi-Argentine, Lumoard-England) .

Extensive product list

Pepsi offers various products besides the Pepsi cola. It offers beverages and snacks. It's also the
number one maker of snacks (potato chips and corn chips).

Weaknesses:
Many Large existing Competitors
Large existing competitors in the market create significant weakness for PepsiCo and thus create a
need for stronger advertising, consequently requiring higher capital.
Following are the strong competitors sharing a high market share in comparison to PepsiCo with
31% market share:
Coca Cola has a market share of 43%

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Dr.Pepper Snapple Group Inc. 15% of the market

Concentration
PepsiCo is concentrated in North America (US, Canada, Mexico), where almost 70% of its revenues
comes from.

Opportunities:
Acquisitions and Alliances:
Due to the increased threat of rivalry and competition in the carbonated soft drink industry,
acquisitions and alliances create an opportunity that reduces such threats. Through acquisition the
market share rises and the revenue rises, though the high cost of doing it is a drawback to such a
strategy.
Acquisitions of rivals (e.g. RedBull)

Increase Market Share

Increase Advertisements
Advertisements play a major role in Carbonated Industries. For example, for one to see Pepsi's add
on road while very thirsty would likely to stop by a petrol station or any convenient store who offers
Pepsi to purchase it.

Strengthen Brand names of N.A portfolio:

Since coke dominates Western Europe and Latin America, PEPSI dominates Middle East and
Southeast Asia.

Threats:
Change in customer's taste: weakening demand in USA new federal nutrition guidelines identified
regular CSD as largest source of obesity-causing sugars in American diet (Pinto, 2006)

Health care awareness

Increased awareness of health campaigns cut down revenues of soft drink industries. Customers
move to substitutes such as water, non-carbonated drinks and juices. These challenges are

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PepsiCo's target to overcome, such as the figure below shows the peoples negative perception of
PepsiCo.

High Rivalry
As Explained earlier, threat of rivalry is very intense due to the following factors:
Large number of competitors,
Decline in growth of the industry,
Lack of differentiation in products,
and low switching costs.
Therefore there exists an intense competition for shelf space due to expanding array of products and
packaging options
Large company size, will demand a varied marketing program;
Social, cultural, economic, political and governmental constrains. As a result, the company will incur
more expenses and resources.
Threat of substitutes is very high. People can easily substitute Pepsi with other drinks.

Strategic recommendations to the firm based

on your SWOT analysis
Since PepsiCo has availability of high free cash flow (strength), I would recommend that PepsiCo
opts for Acquisition and Alliance (Opportunity) to increase its market share thus to take over its
rivalry (threat)
Due to the threat of health campaigns (threat), PepsiCo should increase its product line (opportunity)
I would recommend that PepsiCo increases its EPS and increase PepsiCo's stock price, by:
Increasing Income
Decrease amount of outstanding stock

B. Company strategy analysis

1. Mission Statement/Strategic intent/Vision
Mission statement:

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"Our mission is to be the world's premier consumer products company focused on convenient foods
and beverages. We seek to produce financial rewards to investors as we provide opportunities for
growth and enrichment to our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo Inc., 2009)
Reproduced Mission statement:
PepsiCo aims to be the world's number one foods and beverages producer. It mainly focuses on
providing money for its investors as well as enhancing the market with jobs and opportunities for
growth. PepsiCo try their best to be honest, fair and truthful in all of their operations.
Critique:
The mission statement relatively reflects the core values of PepsiCo. It specifically describes its
goals and objectives. It also sets guidelines for the activities and operations that need to be
accomplished in order to meet the company prospects & aims.
Vision:
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, social, economic - creating a better tomorrow than today. Our vision is put into action
through programs and a focus on environmental stewardship, activities to benefit society, and a
commitment to build shareholder value by making PepsiCo a truly sustainable company." (PepsiCo
Inc., 2009)

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Reproduced Vision:
Operate by creating a better future sustainable environment.
Critique:
A vision is a statement that states what the firm will be in the future. Pepsi's vision aims toward
creating a future healthier, sustainable friendly environment. PepsiCo vision should be more specific
to its goals and objectives in order for PepsiCo to be more productive in the future. It should be more
creative and easy to adapt to new trends. The vision can help PepsiCo in controlling the future
market.

PepsiCo Generic Strategy:

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According to Michael Porter, there are two types of competitive advantages a firm an posses:
A firm can either make the same products that its competitors do, but with a lower cost. Cost
Strategy
OR
A firm can differentiate its products from those offered by its competitors, either by offering better and
more expensive products or by offering lower quality cheaper products Differentiation Strategy.
To gain a competitive advantage in the market, PepsiCo looked in its position in the industry. It
engaged in cost leadership competitive strategy:
Since PepsiCo is a large corporation, it can keep the prices of its products low through the massive
production and economies of scale. They also can buy from suppliers in bulk at a discount and make
use of the technology to lower the prices of the final products. Not to forget that the extensive
distribution channels and the global existence of the firm are considered as important factors to
reduce the price. Allocating the cost among the brands carried by PepsiCo, the proficiency in the
development and production help PepsiCo achieving its cost leadership strategy. PepsiCo also
vertically integrated. It has merged with Pepsi bottling group in order to reduce the cost of
distribution. Additionally, the types of input or raw materials that are used in this industry are: sugar,
bottles, cans, water, ink and plastic. Since these raw materials are not differentiated and are easily
available in the market, PepsiCo can achieve economies of scale.
By looking at the graph above we can learn that by achieving economies of scale the firm will reduce
its costs which will lead to lower prices of the final products. Although lower prices will result in
having price war, which had already existed between PepsiCo and Coca-Cola and other firms in the
CSD industry, it will still help the company in increasing its market share and to compete in the
industry. Adapting the Cost leadership strategy had raised strong barriers for any new entrants to
enter the market since it will be very hard to compete with a well-known brand that offers low prices.

PepsiCo's key resources that could lead to

long term competitive:
In order to stay ahead of the future and present competition, Pepsi has developed many attributes. It
has constructed a business strategy that will allow it to outperform its competitors. Therefore
PepsiCo has concentrated on few main resources that it believes will turn out as competitive
advantages for the firm which will help it to goal superior performance in its industry. These
competitive advantages are believed to be:

Strong Brand Name

Advertising:

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PepsiCo has the luxury to spend around 200 million dollars in this field, which allows it to reinforce
the products.
The strong advertising helps PepsiCo to introduce new products very quickly because it helps in
improving the awareness level on the consumers about launching new products.
PepsiCo logo/ being the 2nd leader of the market:
PepsiCo is a very well-known brand not only because of product's taste but also because of its logo
and unique way of packaging. These all created what is called brand recognition. The unique blue
and red symbol made PepsiCo very recognizable among people.
Pepsi has spent 637 million dollar over the five past years on its marketing plan just to introduce the
new rich deep blue packaging. This color represents the eternity of youthfulness and openness.
Celebrity endorsement:
Pepsi had used famous faces such as Britney Spears and Beyonc in advertising its products, which
lead to attract more customers and increase the level of costumer's preference. Although celebrity
endorsement was a success but PepsiCo won't be using celebrities anymore as a step forward
reducing its future cost.

Extensive Distribution Channels / Location

In Feb. 26, 2010 PepsiCo had merged with Pepsi Bottling group and PepsiAmerican which
strengthening its distribution.
It has local and global locations. PepsiCo has locations in 150 countries all around the world.

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Physical locations: PepsiCo soft drinks can be found in vending machines which are located in high
traffic locations, schools, universities. PepsiCo reaches more consumers by also distributing its
products to restaurants, department stores and grocery markets.

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PepsiCo has ventured into the restaurants business such as Taco Bell, KFC, Burger king and Pizza
Hut.
PepsiCo has entered the snack food market by acquiring Frito lay which considered as the largest
snack food company at the present time.

Wide product offering/ diversity in products line

PepsiCo has in its product line Mountain Dew: it has about 6.3% market share and considered as #4
best soft drink in America.
PepsiCo is the first to introduce Pepsi-One, which is a one calorie soda drink, after getting the
approval of the FDA. Ace-K. This drink is expected to be a break through the diet soda.
Wide range of Cola drinks. PepsiCo has around 55 different cola drinks such as Pepsi Blue Hawaii,
Pepsi Carnival, Pepsi Green, Etc.

Pepsi Co. competitive position the industry:

Pepsi cola is ranked second after coca cola in the soft drinks industry. They are the two main
competitors in the market. Their market size is big compared to the other players in the soft drink
industry such as Cott Corp, Dr.Pepper Snapple and National Beverage. However, Pepsi cola is very
competitive due to its market share, diverse line of products, major alliances and innovative
advertising strategies. Pepsi's strategy was to franchise its products in order to penetrate many
markets around the world. It also partnered with many major beverage players in the market, such
as Starbucks and Lipton (Unilever) in order to produce ready to drink coffees and teas. Pepsi also
have many brands across the globe which includes Lay's, Aquafina, Tropicana, Mountain Dew, Mug
Root Bear and many more. Their diverse line of beverages and snacks allowed Pepsi to reach more
customers and increase its market share in each segment. None of its competitors have products as
diverse as Pepsi's product line. In addition, PepsiCo acquired Pizza Hut, KFC and Taco Bell which
are global restaurant chains to grow and expand globally as well as in the U.S market, in order to
gain a competitive advantage over Coca cola. However in 1997, PepsiCo broke its contracts with
these restaurants when the new CEO, Indra Nooyi, predicted a decline in the future of fast foods.
Although PepsiCo and Coca Cola target all age groups, Pepsi tried to differentiate itself by targeting
young customers. Pepsi's goal in targeting the younger population is that they will become its loyal
customers in the future, yet Pepsi also wanted to retain their older customers. In 1967, they
launched their Pepsi generation advertising campaign to target baby boomers for the first time and
advertising slogans that followed continued to target the energetic, youthful lifestyles of baby boomer
teens. Michael Jackson became the spokesman for "The Choice of a New Generation" in 1984 to
attract customers who are looking for an edge in their drinks. PepsiCo also signed contracts with
celebrities like Michael j. Fox, Britney Spears, Christina Aguilera, Elissa and Amr Diab throughout the
years for intensive advertising campaigns featuring the feel of Pepsi. However, Pepsi decided to
change their celebrity endorsement strategy because their costs were higher that the generated

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revenue. Moreover, some of Pepsi's slogans are "Now It's Pepsi For Those Who Think Young",
"Have A Pepsi Day" and their most recent one is "Pepsi, The Choice Of A New Generation". Coca
Cola was not following in the trend of attracting younger customers through advertisements;
however these customers will definitely become the future loyal customers if they were properly
satisfied.

PepsiCo's Challenges
One of the major challenges is to change the people's perspective of PepsiCo as an unhealthy soft
drink producer. Due to the link of soft drinks to obesity and diabetes, the new CEO wants to reinvent
Pepsi as a healthy food producer rather than a snacks producer. Although this is a good plan for the
PepsiCo to consider, people who are used to Pepsi as it is now might not be easily convinced. There
are some products and brands that are considered healthier amongst the Pepsi product line such as
Quaker Oats and Tropicana, yet the word Pepsi usually refers to the unhealthy carbonated soft
drink. The CEO recognizes this challenge of changing people's views and she is consistent with a
theme she introduced to Pepsi "performing with purpose".

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Any lawsuit against Pepsi is a challenge that needs attention. Recently in October 2009 Pepsi was
alleged to have stolen a water packaging model from two men and is ruled to pay 1.26$ billion for
missing the courts calling. Pepsi assumed that they didn't receive the courts letter on time, and
therefore the verdict must be overruled. This is a big challenge for Pepsi to overcome since this
lawsuit can effect Pepsi's reputation and it can cause decline in its sales, reduce trust with its
suppliers and loose customers.
The global red, blue and white logo is going to change where the white part will be seen as teeth to
reflect a smile. The angle of the white part will be different for each brand. This change could
confuse the consumers who are used to the old logo, especially that for every product, a different
logo would be presented. The colors will still remain the same, yet the shape of the white part will
change imitating different smiles. Pepsi maybe was better off surveying the customers to see
whether the change is necessary or not. The new CEO might be enthusiastic, but with a logo comes
loyalty and brand recognition which takes time to achieve and maintain. Image 1 below represents
the new logo(s) of the company.
Image 1) The new logos of Pepsi

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Another challenge for Pepsi is to maintain a good dirtubtion channel. Pepsi is aware about choosing
the ditribution channels based on the requirments and prefrences of the global customer. Due to its
golbal experince, Pepsi have adopted many dirutbution channels, however they need to properly
adjust each in order to reduce costs and be more effective. Some countries could have an excellend
infrastructure, yet Pepsi operate in some developing countries like India and Egypt where
infrastructre can be a challenge to deliver products on time.

Is Pepsi successful so far?

The figure above represents the annual income of Pepsi from the 2005 to the year of 2009. This
figure indicates how the net income of Pepsi grow in a steady pace until the year 2008 where it
faced a slight decline in the net income. Pepsi has been successful so far and Pepsi is a company
that learns from its mistakes. Also PepsiCo went through many changes in the business strategy, yet
they were always capable of maintaining a steady growth rate. Their experience and market size
allows them to be flexible and introduce new innovative strategies to the company. They are willing
to change the core business of Pepsi toward becoming a health conscious company that cares for
the well being of the people. Pepsi operates in North America, Latin America, Europe, Middle East,
Africa and Asia Pacific which indicates that's its highly spread around the globe. Pepsi would be
growing in a successful upward trend if they always pay attention to their customers preferences,
tastes, health, and observed the economical and social environment. This is a global company that
has been operating since 1898 and it will continue to grow even if it faced several problems in the
future.

Growth options - organically or cooperative

strategy?
An organic growth is when the company enhances sales by increasing output. However, this doesn't
include acquisitions, mergers or takeovers since the profit generated is not within Pepsi itself. Pepsi
had already franchised and had many alliances throughout the years, however now they are
considering growing by partnering with well known companies. Moreover, Pepsi is seriously adding
healthier products to its portfolio; therefore they are planning some steps to help them reach that
goal.
Pepsi decided to acquire the two independent bottling firms that bottles Pepsi's drinks. They hope to
gain better control over their highly diverse drinks portfolio. This decision will allow Pepsi to grow and
gain a higher control over its products and it will also reduce the costs as they can use the facilities
for other product packaging as well. Pepsi did acquire these companies and it is now called Pepsi
Bottling Group since February 2010.
Pepsi signed a partnership agreement with Anheuser-Busch, a big brewer in the U.S. to reduce the
cost of procurement making them act as one company when purchasing some raw materials and
services.

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For a large company like PepsiCo, acquiring other companies is feasible. They are already in many
places around the world; they don't have to experience the market first through exporting, licensing,
or franchising. Also they had some problems in the past with franchisees because they lost control of
the products and was just proving them with the Pepsi syrup. They have already been through many
business strategies before, and it is more suitable for them to have their own subsidiary whenever is
it feasible.

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Recommendations for PepsiCo:

PepsiCo faces threat of its substitutes. In order to keep or even increase its share of customers in
the market, PepsiCo can expand its product line. Although the product line includes many soft drinks
in addition to mineral water (Aquafina), PepsiCo can include some edible products like iced lolly in
the flavor of the soft drinks it produces. By doing so, PepsiCo would have a competitive advantage
over the soft drinks' market leader- Coca Cola.
The market for organic and healthy foods is emerging. Customers can find healthier options of foods
and beverages in every food store; low calorie foods have been introduced to many menus. In
addition, many juice bars have opened which serve fresh juices. In order to take advantage of this
emerging market in addition to having a place in a market that seems to be threatening PepsiCo's
current operations, it can expand its product line to include healthier options.
PepsiCo can consider targeting a different market and attracting other costumers. Soft drinks are
consumed mainly by adults and teenagers and slightly by kids under the age of 12. Therefore,
PepsiCo can target the Kids' segment. They can either produce fizzy drinks that have material that is
less harmful to kids. If these products were produced, they can then market them in schools and
children's playing areas and theme parks too.
PepsiCo can start their own fashion line. They can produce T-Shirts, Caps, Jumpers, shoes etc with
designs of their products. Instead of hiring designers, PepsiCo could organize a competition where
consumers would design the garments and the winners would have their designs produced and sold
to the public.
Finally, the least costly recommendation we have to PepsiCo is that they maintain their current
market share as their consumer consumption is the main source of revenues. PepsiCo has its
products marketing all around the world. consequently it has a diverse geographic market segment

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in addition to its products being appealing to all market segments and are affordable to people from
all income levels. For that reason, PepsiCo should always satisfy their costumers and please their
suppliers in order to maintain or increase their market share.

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