A leading brand that specializes in management, sales and rental of new and used construction equipment in the Middle

East, Seven
Ocean is an innovative and dynamic company that has grown rapidly and expanding into newer horizons. We serve the Gulf region
with state-of-the-art equipment and provide exceptional field service capabilities. Our extensive range of equipment supports a wide
spectrum of customers in the construction, equipment rental houses, petrochemical, oil and gas, electromechanical, seaport, marine,
ship-repair industry to name a few.
We take pride in exceeding our clients expectations when it
comes to offering products at competitive prices. From being
there for our customers 24x7x365, to servicing them with our
Manufacturer trained/certified and dedicated staff, to offering
rental equipment, and training programmes for personnel we
have carved out a special place in our customers hearts. An
honest approach, combined with an astute understanding of
the business, has seen us acquire a large base of returning
customers and new referrals.

With 8 years of experience

and knowledge in the Middle
East gathered from
aggressively serving the
market, our clients know that
we can and do, deliver to the
highest of standards

We work with various brands for sale and rent

throughout the upper and lower gulf. The
company
supplies
premium
machinery
solutions such as Construction Machinery,
Concrete
Equipment,
Crushing
Plants,
Concrete batching Plants, Material Handling
Equipment, Oil Field Equipment, Industrial Air
Compressors, Agriculture Equipment, Tele
handlers,
Airport
Equipment,
Power
Generators, Excavators, Rollers, Fork Lifts,
Hoists, Climbing Platforms, Powered
Access Platforms, Cutting and Bending
Machines, Compressors, Tractors and
many more.

With an excellent service and parts back-up, our aim is to maintain an

exceptionally high customer satisfaction and fulfill our customers needs in
all areas of operation.

Message from the President

I would like to extend my heart felt thanks to all our customers, our worldwide agents and
principal and all our dedicated employees who are engaged in delivering their best 24/7. Seven
Ocean is committed to providing products and services that make a meaningful contribution to our
customers business. To achieve this, we complement our dedication to top quality and reliability
with ongoing efforts to promote the advancement of technologies, promote the advancement of
technologies, friendly products.
From time to time we try to increase efficiency in customers fleet management as well as
improve overall operations, particularly in terms of conserving energy during operation. The
Hybrid hydraulic excavator introduced into the market in June 2008 achieves an average
reduction in fuel consumption of 25% and a maximum reduction of 41%, as confirmed through our
own research, thus cutting fuel costs for customers while contributing to environmental
conservation.
Autonomous Haulage System that has already been introduced at mines. This system not only
improves safety and productivity but also reduces maintenance costs and fuel consumption,
thereby revolutionizing mining operations. However, Seven Ocean does more than merely
enhance customers operations. We have always placed emphasis on the workplace where
customers actually operate equipment.
Specifically, we strive to resolve issues by visiting customer sites to verify with our own eyes the
actual situation, actual usage and actual equipment in order to figure out true causes and identify
true customer needs. This approach is shared with production, development and administrative
divisions in addition to sales and service divisions, enabling us to overcome challenges through
swift response company-wide.
In this issue of Views, we introduce examples of Global Teamwork conveyed firsthand by Seven
Ocean personnel with long-standing experience in such activities.
As a global company, we believe in the importance of implementing actions that can be trusted by
society. We also apply Global Teamwork in practicing social contribution activities in diverse fields
that extend beyond production and product support.
Finally, on behalf of Seven Ocean, one again I would like to express my utmost appreciation for
the support and cooperation of all customers and business partners.

President & CEO,

Seven Ocean General Trading LLC

ABOUT US
Over the years Seven Ocean General Trading LLC has developed
into a leading global exporter and operator with a wide range of
material handling machinery to the Construction, Mining, Forestry
and other industries.
Seven Ocean operates and distributes an impressive range of
equipment - Articulated Dump Trucks, Front End Loaders, Tractor
Loader, Backhoes, Tri-Wheeled Loaders, Haulage Tractors,
Dozers, Graders, Excavators, Track Type, Skid Steer, Compactor,
Material Handlers and other equipment.
Our products are continuously being improved, evolving to meet the
changing needs of our customers. Seven Ocean specialises in the
design and development of earthmoving products suited to the
mining, construction and agricultural industries, with machines
marketed nationally and internationally through an extensive
network of Customer Service Centres and Dealerships.

GLOBAL DISTRIBUTION
We serve most of the regions with strong presence and are open to
cater your projects any where in the world. We cover the regions as
Middle East, Asia, Africa, Europe, European Union , South Africa
and Oceana.

OUR HERITAGE
Seven Ocean has grown from a small trading firm, founded in 2006,
into the global competitor it is today in the field of heavy machinery
(New & Old), distribution, Sales, Rental and support.
Ranking as one of the leading supplier of earthmoving equipment a market leader, with machines marketed nationally and
internationally, we have been in the forefront of equipment
suppliers of both Articulated Dump Trucks and Wheeled Loaders
(with a product range of over 50 different models manufactured to
world-class quality standards). Seven Ocean is highly competitive
in the markets in which it does business.

BUSINESS PARTNERS
The cornerstone on which our business has been built are our three most
important stakeholders - our customers, our suppliers and our employees.
Their invaluable contribution to the success of our company stems from the
exceptional relationships we have built up over the years.

OUR ACHIEVEMENTS
Becoming an A-class world class Trader & Rental Company is one
of our key initiatives.
The company has been the recipient of various export awards
including being elected in various associations to represent the
Heavy Equipment Trading and Rental Companies.
Prestigious awards bestowed on the company best reflect the
achievements of Seven Oceans dedicated Staff and Engineers.
Seven Oceans Equipment and Service is recognized as
outstanding in the industry with the Overall Technology

STRATEGIC OBJECTIVES
Strategic objectives, backed up by detailed action plans that are
implemented effectively, are a feature of our business.
In broad terms our focus areas are:
Our customers - form the backbone of our business and will receive
quality in all our dealings.
Our people - We value the contribution of all our people and will
develop them to their fullest potential and reward them appropriately.
Quality - We aim to produce and deliver quality products and services
that are at the forefront of the market, and to extend our ethic of
continuous improvement in all our operations.
Cost management - We aim to operate in the most cost effective
manner so as to deliver the best possible yield to our stakeholders.
Working capital management - We will manage our operations
effectively in order to be a sustainable business.

We have the muscle to your hard work

Over 20% Greater Breakout Force
The Best Excavators for your site to do the job

Our professional and courteous

staff has combined hundreds of
years of experience in the heavy
equipment business. We can solve
your equipment needs and
problems with our experience.

Our construction equipment is

designed to be economical and
ergonomic with outstanding
performance. Fuel efficiency,
easy maintenance and
operator comfort are all top
priority

We want to make sure you have

access to our products when and
where you need it.

Suite no. 206, Karama Centre,

Kuwait Road, Al Karama, Bur
Dubai,
United Arab Emirates
Tel: +971 4 3374315
Fax: +971 4 3374316
E-mail: info@7ocean.ae