Title page

Create a title page. Type your name, the name of your company, the name of the
report and the name of the client. Include the date the report was delivered to the
client.

Table of Contents
Executive Summary.......................................................................................................3
1.

Introduction.............................................................................................................4

2.

Findings of Analysis...............................................................................................5

3.

2.1.

Prospects and prosperity in EAC...................................................................5

2.2.

Key types of opportunities in EAC................................................................5

Summary and recommendations.............................................................................8

References......................................................................................................................8
Appendices.....................................................................................................................8

Executive Summary
Write an executive summary.
1.
2.
3.

An executive summary is a concise description of what the report contains.

Copy important sections from the body of the report and paste them into the
executive summary.
Include the major findings, analysis and conclusions.

According to Custom Papers, a good executive summary allows the reader to

understand the basic content of the report without reading the report.

1. Introduction
Include an introduction.
1.
2.
3.
4.

Write an introduction that explains the purpose of the report.

Outline the basic issues addressed in the report.
Include methods and approaches used to analyse the given topic.
Include the structure of the report

2. Findings of Analysis
Provide analysis of the issues. Give each issue a descriptive heading. Use researched
data and statistics. For example,
2.1.

Prospects and prosperity in EAC

What the medium to long term prospects for development and prosperity are for these
countries and the region. Your group can use the following framework and model to
complete this part.
1. PESTEL
You only one for EAC or five separate PESTEL for each country
One possible conclusion of your PESTEL analysis may be: There is a
medium to long term prospects for development and prosperity in EAC.
2. Porters Five-force Model
You only one for EAC or five separate Porters Five-force Model for each
country
One possible conclusion of your Porters Five-force Model analysis may be:
Lenovo has competitive advantages to compete with existing and future
competitors in EAC.

2.2.

Key types of opportunities in EAC

Show the key types of opportunities that might exist now or in the near future for
Lenovos businesses, from an entry into the region. Your group can use the following
framework and model to complete this part.
1. SWOT
2. Entry Mode
i. E.g. set up a factory in Kenya and then distribute products from Kenya into
different countries in EAC.
ii. E.g. direct export because of unstable electricity supply
iii. Different entry mode strategies to be used in different time.
3. Fishbone diagram
4. Target customers (e.g. B2C, B2B and/or B2G)
5. Generic Strategies to be used (e.g. Cost leadership)
6. Products and Services to be offered to EAC customers

Fishbone diagram

Correlation between investment and control

Generic Strategies: E.g. Cost leadership

What products to be produced to EAC customers? (e.g. B2C, B2B and/or B2G). Visit
Lenovos website to understand what products and services that the company is
currently offering

3. Summary and recommendations

i. Create a list of recommendations.
ii. Gather all of the recommendations from the analysis sections into one section.
iii. List each recommendation in a concise, easy-to-understand manner. E.g. Quality
Control because of low skills and lack of knowledge of local employees.

References
Show references in Harvard reference style.
Appendices
Show supporting information if required.