It was
founded in 1953 by brothers Ernie and Charles Pearl and
Bob Dean.
The research department at Pearl and Dean is split into
several sectors. Their research resources explains how,
and why, cinema consistently works for advertisers and
their brands as an advertising medium.
Firstly there is FAME; which covers all aspects of film
consumption
With8timestheimpact,thiscorroboratespreviousCAAresearchshowingthe
differencecinemacanmakewhenintegratedwithaTVcampaignbothbyreachinga
uniqueaudienceandalsobyreinforcingkeymessageswithsignificantlymoreimpact