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DOREEN LEONG

doreenleongks@gmail.com

CAREER OBJECTIVE
To contribute in all aspects of advertising, marketing, promotions and event management with a dynamic company and
tap on my strengths, skills and positive attitude.

EXPERIENCE
TLG Multicultural Communications, Corte Madera, California, May 2008 – present
Junior Account Manager: River Rock Casino
ƒ Main contact person between client, media department, creative department, media vendors and other vendors
ƒ Develop Asian market promotions using print ads, radio ads, television ads and out-of-home ads, by adapting
general market promotional material (Chinese New Year, 888, Beetle Promotion, Livin Free, 9.9.09, Hot
Nights Cool Cash)
ƒ Research and develop methods to directly target the Asian market relating to the gaming industry (8.8.08,
Noodle Bar, Feng Shui) including project schedules, advertising efforts, delivery, bids, and budget
ƒ Manage client relationship, monitoring and ensuring efficient and effective project communications between
client and vendors including timelines and deliverables
ƒ Preparation, research and analyzing of reports, presentations, proposals, bids, contracts, media and marketing
performances, meeting agendas, status reports and post-delivery assessments (recap)
ƒ Develop, manage and communicate client needs to and from the creative and media department regarding
project schedules, bids, budgets, timeline, deadlines, creative briefs, flowcharts, survey database, etc.
ƒ Website content update and maintainance

Catcha Media Group, Kuala Lumpur, Malaysia, April 2003 – October 2006
Regional Project Manager: Starlight Cinema Malaysia 2004-2006, Starlight Cinema Singapore 2005 & 2006,
Starlight Cinema Jakarta 2006
ƒ Successfully launched and expanded the Starlight Cinema brand name in Asia
ƒ Organized and managed a team of four, executing all events from start to end (ground preparation, working
with joint venture partners, securing sponsors/partners, marketing, budget planning, program scheduling,
design, sourcing suppliers, media planning and communications, liaising with movie distributors, pre and post
production work, event day management, post even evaluation)
Events Manager: JDI and Starlight Cinema Malaysia 2003 & 2004
ƒ Organized the first and second Starlight Cinemas with minimal supervision, making both events a success
with excellent judgment, creativity, and management skills
ƒ Successfully secured event contracts; made the event a triumph – Cinemagic @ Ikano, EX Launch, IT 365
movie screening
ƒ Organized and made hits of events for clients – Forever 21 store opening, GUESS Year End Party 2004,
PUREWHITE Series Party 2004, Carlsberg Vibes, Heineken Bar Hop, JUICE Anniversary, STUFF
Anniversary (event planning, budget planning, creative brainstorming, sourcing, media relations, and ground
preparation)

Leo Burnett Advertising, Kuala Lumpur, Malaysia, October 2002 – April 2003
Events Executive: PETRONAS Motorspots Fan Club
ƒ Organized and executed the launch of exclusive Fan Club
ƒ Managed designs of all printed literature, secured participating merchants, organized activities and gatherings
for members, and brainstormed on new marketing activities

MEP Sdn Bhd, Kuala Lumpur, Malaysia, August – October 2002


Events Coordinator:
ƒ Assisted events managers in executing events

Lobos Event Management, Selangor, Malaysia, July – August 2002


Events Executive
ƒ Organized the Ribena C Talent Storytelling Competition 2002 in three different stages: storytelling, clown
shows, dance performances and magic shows. Handled logistics with participating vendors
ƒ Screened, shortlisted and cast 100 women for the Sunsilk 2002 television advertisement. Managed the
production of flyers, casting schedules, and hotel and shooting locations

Compaq Computers, Selangor, Malaysia, 1999 – 2000


Event Promoter (part-time)
ƒ Organized road shows in shopping malls and hired part-time promoters to run the event

Canon Camera, Selangor, Malaysia, 1998 – 2000


Event Promoter (part-time)
ƒ Organized road shows in shopping malls

ADDITIONAL SKILLS
Software: Microsoft Office (Excel, Word, Powerpoint, Outlook, Picture Manager), Adobe Photoshop, Adobe
Illustrator, Adobe Premiere, Adobe Acrobat, QuickBooks
Film production: Editing, Producing, Script Writing, Directing
AV equipment: Canon XL-1, Panasonic MD

LANGUAGES
ƒ Fluent in English, Bahasa Malaysia, and Cantonese

EDUCATION
Golden Gate University, San Francisco, California, with a MBA in general concentration, January 2007 – August
2008
Curtin University of Technology, Perth, Australia, with BA in Mass Communication majoring in Public Relations,
and Film and Television, June 2001 – February 2002
Lim Kok Wing Institute of Creative Technology, Petaling Jaya, Malaysia, with Advance Diploma in Mass
Communication and Multimedia, January 1999 – June 2001

REFERENCES: Available upon request

WORK SAMPLE: http://www.scribd.com/doc/24183432