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  • Stephan Maldonado: Education: Cornell University, College of Arts & Sciences - Ithaca, NY

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    Stephan Alexander
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    Stephan Maldonado is a New York City based writer and marketer. He attended Cornell University, where he received a B.A. in English in May 2012. At Cornell, his areas of focus included creative writing, gender studies, and critical theory as it pertains to the study of pop culture. Professionally, Stephan has four years’ experience in digital marketing. He began his career as a web content writer for 2U, Inc., a rapidly growing startup that partners with universities to bring their degree programs online. At 2U, he created compelling, authoritative content for prospective students to learn about careers across a range of different verticals. Currently, Stephan works as an SEO Content Analyst for Razorfish, a premier global marketing agency. The combination of his background in creative writing and his experience with content marketing gives him a dynamic voice that is both engaging and goal-driven, and lends to the versatility of his work. View his resume to learn more about his professional experience.

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    Stephan Maldonado is a New York City based writer and marketer. He attended Cornell University, where he received a B.A. in English in May 2012. At Cornell, his areas of focus included creative writing, gender studies, and critical theory as it pertains to the study of pop culture. Professionally, Stephan has four years’ experience in digital marketing. He began his career as a web content writer for 2U, Inc., a rapidly growing startup that partners with universities to bring their degree programs online. At 2U, he created compelling, authoritative content for prospective students to learn about careers across a range of different verticals. Currently, Stephan works as an SEO Content Analyst for Razorfish, a premier global marketing agency. The combination of his background in creative writing and his experience with content marketing gives him a dynamic voice that is both engaging and goal-driven, and lends to the versatility of his work. View his resume to learn more about his professional experience.

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    © All Rights Reserved
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    32 tayangan3 halaman

    Stephan Maldonado: Education: Cornell University, College of Arts & Sciences - Ithaca, NY

    Diunggah oleh

    Stephan Alexander
    Stephan Maldonado is a New York City based writer and marketer. He attended Cornell University, where he received a B.A. in English in May 2012. At Cornell, his areas of focus included creative writing, gender studies, and critical theory as it pertains to the study of pop culture. Professionally, Stephan has four years’ experience in digital marketing. He began his career as a web content writer for 2U, Inc., a rapidly growing startup that partners with universities to bring their degree programs online. At 2U, he created compelling, authoritative content for prospective students to learn about careers across a range of different verticals. Currently, Stephan works as an SEO Content Analyst for Razorfish, a premier global marketing agency. The combination of his background in creative writing and his experience with content marketing gives him a dynamic voice that is both engaging and goal-driven, and lends to the versatility of his work. View his resume to learn more about his professional experience.

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    © All Rights Reserved
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    Stephan

    Maldonado
    www.stephanmaldondo.com
    www.linkedin.com/in/stephanmaldonado
    stephan.a.maldonado@gmail.com

    Education:
    Cornell University, College of Arts & Sciences | Ithaca, NY
    Bachelor of Arts in English, Cum Laude (May 2012)
    Experience:
    Razorfish | New York, NY
    SEO Content Analyst (June 2014Present)

    Revitalized content strategy for Strayer University by brainstorming ideas


    to create a dynamic editorial calendar for Strayers blog.

    Wrote 72 high-quality blogs during Razorfish's six-month engagement


    with Strayer. Increased web traffic by 1,677% from Q2 to Q3.

    Mapped Strayer content to different personas to engage student


    demographics and build audiences. Content aligned with a massive
    rebranding initiative and supported multiple marketing campaigns.

    Complete various search engine optimization (SEO) projects including indepth keyword research and analysis, social media tagging, and content
    recommendations for top-tier clients: Mercedes-Benz, UNIQLO, HP
    Enterprise, Discount Tire, CarMax, Visa, and Citi.

    Fuze SEO, Inc. | New York, NY


    Freelance Copywriter (March 2014Present)

    Create well-researched, SEO optimized web content for Fuze clients


    across a diverse range of verticals including outdoor sports, dentistry, real
    estate, and more.

    Content strategy for Fuzes corporate site. Brainstorm blog topics that
    establish Fuze as an innovative and proactive thought leader in the SEO
    industry.

    Write Fuze blog content that responds to the rapidly changing landscape
    of the SEO industry. Blogs span important search engine updates,
    industry-specific news stories, and articles providing advice on emerging
    SEO best practices.

    2U, Inc. | New York, NY


    Web Strategy Coordinator (September 2012June 2014)

    Managed extensive web resources for perspective students for online


    masters programs at the USC Rossier School of Education, the USC
    School of Social Work, and the Georgetown University School of Nursing
    & Health Sciences.

    Wrote SEO optimized content on topics specific to each universitys


    vertical.

    Collaborated with Marketing Directors to ensure content was thorough,


    accurate, and adhered to the universitys brand.

    Managed outreach to relevant websites to promote content. Strategized


    projects, oversaw creation of contact lists, and delegated outreach to
    team members.

    Connected with experts in the education space to build partnership


    opportunities for Teach.com.

    2U Editorial Intern/Contractor (June 2011August 2012).

    Wrote dynamic and engaging blog content across different verticals for
    school websites and other 2U web properties. Utilized SEO best practices
    to optimize content.

    Strategized and wrote an array of education-related web content for the


    creation of Teach.com.

    Contributed to the marketing departments guest post strategy.

    Cornell University Public Service Center | Ithaca, NY


    Student Staff Manager/Program Assistant (October 2009May 2012)

    Managed a team of 10 students who assisted in the running of a fastpaced university department dedicated to placing Cornell students with
    volunteer service and community outreach projects in Ithaca and
    surrounding areas.

    Administrative assistant to Assistant Director for Student Development.


    Responsible for coordinating schedules, responding to student inquiries,
    and conducting student staff interviews.

    Liaison to the executive boards of 27 student-run volunteer programs.

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