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Game Art Design Critical Studies

Art Direction 1

Principles of Character Design


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Principles of Character Design


what makes a character
visually interesting
what is their story
how do we convey this
visually
where do we begin
Roller Bunny by Gregory Callahans
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

What is good character design?


is it believable
silhouette
readability
fit for purpose

Journey by Thegamecompany
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Believable

Ideal Proportions from Figure Drawing For All Its Worth, Andrew Loomis
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Believable - exaggeration
A

2D Tutorial How to Exaggerating Body Proportions by Mike Crilley


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Believable - exaggeration
A

2D Tutorial How to Exaggerating Body Proportions by Mike Crilley


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Comparison Jack and Robin

2D Tutorial How to Exaggerating Body Proportions by Mike Crilley


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

What is good character design?


is it believable
silhouette
readability
fit for purpose

DC Comics Batman by Neal Adams


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Who am I?

by Andy Fairhurst
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

Game Art Design Critical Studies

Silhouette
silhouette must be clearly readable
designed with a signature pose
pose should reinforce character traits
weapons should complement character

Wolverine by Andy Fairhurst


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

What is good character design?


is it believable
silhouette
readability
fit for purpose

Tangled by Disney
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Readability the value gradient


value the range of light and dark
regardless of colour and saturation
value gradient value should shift from
darker at feet to lighter at head
creates focal points draw the players
eye to important areas
creates illusion of depth, enhances 3D
Dota2 Character Art Guide by Valve
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Readability value patterning


human eye looks for patterns
create contrasting blocks of value to
highlight forms
increase contrast between objects
separate unique pieces into value
test value patterns in-game, before adding
colour
characters most important features
draw the eye
GAME 1002 Week 2 Art Direction 1

Dota2 Character Art Guide by Valve


Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Readability colour and saturation


primary + secondary and tertiary,
complement or contrast
avoid colours dominant in the world
saturation/colour intensity draw the eye
higher saturation to reinforce interest
ALWAYS recheck values in greyscale
Dota2 Character Art Guide by Valve
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Readability colour for mood and story

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

What is good character design?


is it believable
silhouette
readability
fit for purpose

Farmer by Jolyon Webb, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Is it fit for purpose?


check character in context
test shapes
test colours, values
and scale
ensure it does not
distract
Farmer by Jolyon Webb, Game Art Team
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

What is good character design - checklist


is it believable based on reality
silhouette is clear, recognisable, unique and unmistakeable
readability value gradient, value pattern, colour and
saturation, colour for mood and story
fit for purpose does it fit into the environment, your world

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Who am I? Superhero recognition time

Hello Kitty super hero designs by Joseph Senior


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

The many faces of Batman

a strong design will become iconic


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

How do we create a character?


rules and story
gathering reference visual research
refining reference using mood boards visual research
thumbnail sketches generating and testing ideas
refined sketches
exploring palette
final concepts
ready for production!
Tangled by Disney
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

The game world helps define the rules


Positive
Hand-made
Chunky
Organic
Rural
Low-tech
Medieval

Tangled by Disney
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

The game world helps define the rules

Village by Mitch Small, Craig Mooney, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Rules
characters are real world proportions
silhouette must be bold and interesting with chunky shapes,
not fiddly small details
hands and feet may be slightly exaggerated
all colours from a warm, natural palette

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Story
characters have a story to locate them in the game world
male
farmer
late 30s
overweight
rustic
jolly
likes a drink, and it shows

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Gathering references
a collection of visual
ideas and stimulus
at this stage keep an
open mind
reject nothing

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Refining references mood boards


start to focus your idea
prioritise whats really
interesting
impose order and
deduce visual must haves

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Sketching generating and testing ideas


work fast
work rough
dont be precious
more done now
will save time later

Farmer by Jolyon Webb, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Refined sketching

Farmer by Jolyon Webb, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Exploring palette
warm and natural
no artificial colours
use saturated colour
sparingly
colours sit in harmony

Farmer by Jolyon Webb, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Final concept
right proportions
right colours
right shape/silhouette
tells story visually

Farmer by Jolyon Webb, Game Art Team


GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

How do we create a character - checklist


rules and story
gathering reference visual research
refining reference using mood boards visual research
thumbnail sketches generating and testing ideas
refined sketches
exploring palette
final concepts
now youve got a basic understanding of guiding principles of
good character design, its your turn!

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Where 2D and 3D collide


Game Production:
introducing you to 3DS Max
learning modelling basics
Visual Studies:
fundamentals of drawing
visual communication
visual review, tools
and techniques

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Character design Cubee Man


well provide you with

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Cubee Man a blank canvas

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Cubee Man colouring in

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Your Cubee character

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Your Cubee character and beyond!


small changes make BIG differences
add hair and props
add more geometry
add more complexity to
the base

GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Critical Studies

Paper Art

Paper characters by Alexei Lyapunov and Lena Ehrlich from People Too
GAME 1002 Week 2 Art Direction 1

Emma Ash, Michael Powell August 2014

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Game Art Design Visual Studies

Takeaways:
believable
silhouette
readable
fit for purpose
ICONIC

GAME 1004 Week 1 Introduction

Emma Ash, Michael Powell August 2014

40

Game Art Design Visual Studies

Takeaways:
believable
silhouette
readable
fit for purpose
ICONIC

GAME 1004 Week 1 Introduction

beast the research


work hard and fast
dont concept too soon
AVOID EMOTIONAL
ATTACHMENT

Emma Ash, Michael Powell August 2014

41

Game Art Design Visual Studies

Further reading
For essential reference, you should get the Andrew Loomis books there
is no better introduction to the technical skill of observational drawing,
and this skill will help you develop believable characters

GAME 1004 Week 1 Introduction

Emma Ash, Michael Powell August 2014

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