manoj joshi

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DEVELOPING A
BUSINESS PLAN

This presentation is designed by me, but I guess I better not called it

mine. The credit goes to all those books, presentations, pdfs, notes
that I have studies over last few years and then made some fusion
To suits to my requirement. You will find few concepts of
branding, project planning, balance score card etc merged together
To create this presentation. If you feel the blending is not done
properly then surly its my mistake. And if you feel it is of some help
to you then the credit goes to those intelligent souls ( I prefer to
remain in dummies domain anyways)
I personally believe that sharing is growing and thus do hope that
some thing , some line, some page could give you a trigger you are
looking for while developing your business plan.
This is only for academic purpose and I sincerely hope, that the readers
can develop far better frame work then what is illustrated here.
Thank you for reading this page and now you are free to see the next page or go
back to your search for more meaningful presentation on
how to developing the business plan
God bless you for allowing me to serve you

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Disclaimer

TABEL OF CONTENT

1. Crating foundation : Explanation of basic concepts.

2. Process tools to develop a plan : Four Pillars

3. Summery : Quick glance of the subject

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This presentation is divided into three parts

BASIC CONCEPTS

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FOUNDATION

What is a Business Plan

Helps get the money

Helps decide to proceed or stop
Helps improve business concept
Helps improve odd of success
Helps keep on track

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A Business Plan is a written statement that describes and analyzes

your business and gives detailed projections about its future.

The Planning Process

2. Deciding WHERE YOU WANT TO GO

3. Planning HOW TO GET THERE

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1. Understanding WHERE YOU ARE

Understanding where you are

Understanding your product/service competitive advantage
Your (Unique Selling Point)

Understanding your customers

who, why and how are they going to buy from you

Understanding your strengths and weaknesses

(Internal)

Understanding the opportunities and threats

(External)

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Deciding where you want to go

Set specific objectives for the business. The Objectives should be:

Quantifiable

Bounded in time

Realistically
achievable

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Decide the general aims of your business in some organization

the aims are also referred to as the mission statement of the
Organization

Planning how to get there

Need to develop strategies to enable the business to achieve
the targeted objectives
Need to develop Resource Plan
Need to develop a Marketing Plan
Need to draw-up financial budgets
Projected Profit & Loss
Cash-flow forecast

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Four Pillars.

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PROCESS TOOLS

The business planning process

Business
objectives
Customer analysis
Market segmentation

Marketing Plan
Operating Plans
Financial plans
Resource plans

Internal Appraisal
Strengths
Weaknesses

External Appraisal
Opportunities
Threats

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Personal aims
Mission Statement

1. Executive Summary
2. Value Proposition
3. Market Potential & Business Model
4. Competitive Analysis
5. Marketing Plan
6. Technology Plan
7. Resource Plan

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STRUCTURE

PROCESS TOOLS

Identifying important facts

Unification
Winning plan/path

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Brainstorming sessions

Executive Summary
All Business Plan starts with an Executive Summary
This is only the extraction/summary from what you
have written.

We will Fill this up LAST

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Value Proposition
This DEFINES the value of your proposed
product or service
Should answer the questions:
"Why should customer buy your product or service?" as well as
"Why should he do anything at all".

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Value Proposition
2. Which solution can
addresses that problem

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1. What is the
customer problem

3. How customer will

value this solution?

BRAIN STORMING

Newness

Risk Reduction
Accessibility

Performance

Price

Design

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Customization

Convenience / Usability
Getting the job done

Identifying important facts

2. The solution that addresses the problem,

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1. A description of the customer problem

3. The value of this solution from the

customer's perspective.

UNIFICATION

Value Proposition statement

For (target customer)
Who (statement of the need
or opportunity),
The (product/service name) is a
(product/service category)
That (statement of benefit).
Second Sentence
Unlike (primary
competitive alternative)
our product (statement of
primary differentiation).

value
proposition

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First Sentence:

positioning of
that value.

Winning plan/path

Market Potential & Business Model

A business model (also called a business design)
is the mechanism by which a business intends
to generate revenue and profits.
Market Potential normally means market size.

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Market Potential &

Business Model

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Which is my target market(s) ?

What is the market size and growth

opportunity ?

BRAIN STORMING

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Identifying important facts

 Industries
Sectors

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Which is my target market(s)

sub-sectors
geography

UNIFICATION

Describe market size and growth opportunity

for identified market
supported by Market research.

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Describe business model including revenue stream

( It is a summary of how a company plans to
serve its customers. It involves both strategy
and implementation. )

Winning plan/path

Competitive Analysis
Describes the strength of your product or idea.
No products/ideas/services is perfect - but
by identifying the strengths, weaknesses, opportunities and
threats within the business industry - it will help
the entrepreneur to attack the market.

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 Which attributes of your business that can help in achieving

your business success
What makes your ideas better than others

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Strengths

What capabilities you have that makes the business viable

BRAIN STORMING

Innovative aspects?

Capabilities?

Location and
geographical?

Competitive advantages?

Price, value, quality?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Marketing - reach, distribution,
awareness?

Accreditations,
qualifications,
certifications?
Processes, systems, IT,
communications?
Cultural, attitudinal, behavioral?

Management cover succession?

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Advantages of proposition?

 Attributes of your business that are harmful

towards achieving your business success
Your Weaknesses - and be honest about it!
Define by perhaps cost, resources, product weakness
etc

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Weaknesses

BRAIN STORMING

Gaps in capabilities?

Cash flow, start-up cash-drain?

Continuity, supply chain
robustness?

Lack of competitive strength?

Effects on core activities,

distraction?

Reputation, presence and

reach?

Reliability of data, plan

predictability?

Financials?

Own known vulnerabilities?

Timescales, deadlines and
pressures?

Morale, commitment, leadership?

Accreditations, etc?
Processes and systems, etc?
Management cover, succession?

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Disadvantages of proposition?

 Which Opportunities that you see in the

market?

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Opportunities

Which is your competitors weaknesses YOUR opportunity ?

BRAIN STORMING

Market developments?

Geographical, export, import?

Competitors vulnerabilities?

New USP's?

Industry or lifestyle trends?

Tactics - surprise,
major contracts, etc?

Technology development
and innovation?

Business and product

development?

Global influences?

Information and research?

New markets, vertical,

horizontal?

Partnerships, agencies,
distribution? Volumes,
production, economies?

Niche target markets?

Seasonal, weather, fashion

Influences?

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Competitive Analysis

Your competitors strengths - are THREATS

to your business

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Threats

Dont forget your indirect competitors too!

BRAIN STORMING

Political effects?

Vital contracts and partners?

Legislative effects?

Sustaining internal capabilities?

IT developments?

Insurmountable weaknesses?

Competitor intentions various?

Loss of key staff?

Market demand?

New technologies,
services, ideas?

Economy - home, abroad?

Seasonality, weather effects?

Sustainable financial backing?

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Environmental effects?

Obstacles faced?

Marketing Plan
A Marketing Plan is a written document that
details the actions necessary to achieve marketing objectives.
It can be for a product or service, a brand, or a product line.
It can cover one year (referred to as an annual
marketing plan), or cover up to 5 years.
Solid marketing strategy is the foundation of a
well-written marketing plan.

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What is the objective for Market share

MARKETING STRATEGY
What is the Pricing Strategy

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What is the Product Mix

What is the Promotion Strategy

What is the Distribution Strategy

BRAIN STORMING

How customers will evaluate companies

value proposition ?
How to help customers to purchase specific
product/service ?

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How to rise awareness among customers about

companys product / services ?

How to deliver value proposition to customers ?

How to provide post purchase customer support ?

Identifying important facts

State the market share by customer

segment or geographical markets

Product Mix

Do you have plans to bundle the

product with other products or service

Pricing Strategy

Define the pricing objective, method,

strategy Figure out your break-even
point

Promotion Strategy

Define promotional goals, advertising

mix, sales force/sales channels
requirements, publicity

Distribution Strategy

Define by geography, market

segments, distribution channels,

Product development schedule

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Market share objectives

Technology Plan
Technology Plan should cover:
Product Development Strategy

Design Strategy

Functional Specs

Technology Platform
Prototyping Plan

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How do you plan to develop the

product: personal, in-house,
outsource, with a partner?
How long will it take and how much?

Design Strategy

What are the key milestones?

Technical Architecture (briefly explained)

Functional Specs

List of Product Functions

List of Product Functions

How your technology is different

from competitors

Prototyping Plan

Explain what functions will be

developed
How long will it take to develop?

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Product Development Strategy

Financial Plan
This generally covers:
Projections for 3 years or 5 years
What is a Financial Plan?
Sales and Cost of Sales
The P&L

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Financial Plan?

The strategy of funding

your business proposal

Sales and Cost of Sales

Plan out what your next plan of

action is . (This is crucial so that
you do not waste time when you
move to the next stage or when
your prototype is done)

The P&L

The feel of the business

potential & the bottom line?
How much money you actually need to
kick off your business ?

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Projections for 3 years or

5 years

Year 1

Year 2

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Sample P/L

Total G&A

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Total S&M

Resource Plan
Key Resources Categories:

Physical
Intellectual
Human
Financial
list the types of resources you require for the
number of years of projection
Listing this out will help you develop the
financial projections later.

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Sample Resource Plan

Description/Job title

Year 1

Year 2

Year 3

Marketing Staff
1.
2.
3.
Sales staff
1.
2.
3.
Technical Staff
1.
2,
3
Administration Staff
1 Receptionist
2 Support Executive
3 Accounts Assistant

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Management Staff
1 Chief Executive Officer
2 Chief Operating Officer
3 Chief Financial Officer
4. Consultants

Quick glance of the subject

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SUMMERY

You

can eat an elephant

take it in a
small pieces.
if you

BUSINESS IS ALL ABOUT..

GAIN
PAIN
Minimized

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Improve

Improved Quality
New Packaging
New Pricing
New Fresh Advertising approach
Loyalty Building program
New marketing strategy/person

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Same Product Same Market

Brand Loyalty encashment

USP ( Unique Selling Proposition)
UEP ( Unique Emotional Proposition)
6Ps Strategy: Product: People: Promotion
Pricing: Place: Performance

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New Product Same Market

Product to brand journey

Geographical/ physiographical
Definition of market
Take-It-To-Market plan

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New Product New Market

Establishing Marketing network

Launch plan
Sales tactics/Strategy design

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Same Product New Market

PAIN
Minimized
Process /Practices:
Business
Customers
Learning & Growth
Financial

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Revitalizing/reengineering

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Thank you for reading this presentation.

God bless you for allowing me to serve you !!

Consultant : Brand I communication I films

Enliven BrandCom
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Manoj Madhukar Joshi