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Executive Summary
Star superstore is a partnership business bringing together a departmental store, a
garment or fashion clothing sector, a food court and a computer and gaming zone.
Star superstore is going to provide all sorts of products and services for its customers.
Star superstores target is to provide its customers one stop shopping facility.
Star superstore targets to reach out to all age groups and a large northern sector of
Dhaka city, stretching from Gulshan, Bashundhara to Uttara and all the areas in
between that fall on the new express highway route.
Star superstore will be cordially managed by the four founding partners. Each partner
is going to head and manage their respective departments. Each partner will have
equal ownership and authority in decision making.
Most importantly Star superstore hopes to help develop this business sector and have
great profit generating capability through low-cost and mass selling. We are appealing
to a very large target market and hopes break-even in year 4 of its operation.

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Business Description:
This is a business plan for superstore business. So the main purpose of this business is
to provide every necessary goods and services under one roof. In this superstore there
will be a place where daily necessary items like groceries, foods will be available,
there will be a place which will be for clothing/ fashion house. This place will be used
to sell fashionable and attractive casual cloths like- casual t-shirts, T-shirts and Jeans
pants for both male and female. Also there will be a place in the superstore to sell and
electrical goods and services especially computer hardware and software and there
will be a cyber caf also. We will also keep a restaurant which will provide various
types of cuisines.
The business will be formed as a partnership business. The owners and partners of
this business will provide necessary capital needed for the business to form. The
owners of this business are four in number and they are

Mr. A

Mr. B

Mr. C

Mr. D

The profits of this business will be equally distributed among the owners.

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Place (Location and office site):

There are certain factors to be considered for picking out the right location for Star
superstore. These are

A superstore has to have at least 2500 square meters of selling space.

Apart from the main facility a superstore also must have sufficient space for
adequate storage facilities.

Superstores are generally near urban areas and rely heavily on car-users, therefore
must also have a large parking space.

Keeping all of this in mind we have selected the new 300 feet express highway road
that connects the commercial centre that is Gulshan, Banani and Bashundhara to the
further more northern section of the city that is Uttara. It is going to bring together a
vast variety of customers reaching out from people who can gain easy access all the
way from Abdullahpur and Uttara to all the established areas in between stretching to
Gulshan, Banani and Badda, Rampura. Our superstore is also going to be an ideal
shopping destination for the developing area of Jamuna-Bashundhara.
Our Mission:
Making acceptable profits and earning customer satisfaction by providing quality
goods and services as well as creating good images in the society and market.

Our Vision:
Through maintaining quality in our products and providing quality goods and services
and customer relations, we want to become the No.1 superstore in the country and we
also want to become the No.1 superstore brand in the country. So, we also want to
spread our business and want to open branches all over the country.

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Products and Services:

Fashion house (Clothing ) :
There will be a fashion house in the superstore, which means there will be a side
which will be for clothing of both male and female. In this place of the superstore, we
will provide fashionable and attractive casual dresses like casual shirts, T-shirts, Jeans
pants for both male and female, especially for the male and female of young
generation.

For Computer Hardware and Software centre : In our computer hardware and
software centre we will sell various types of computer hardware and soft wares in a
reasonable price. We will sell original software and hardware for computers.

Soft wares we may sell: Anti- viruses, operating systems, media players, gaming
soft wares and games, and other necessary soft wares.

Hard wares we may sell: RAM, sound card, AGPs, mother boards, monitors,
keyboards, mouse, and other necessary hard wares.

Restaurant and Food court:

A restaurant that is going to provide customers superior quality in taste and services,
will be in this superstore. Star superstore will also specialize in satisfying our
customers hunger for great food and zest. Star superstore is going to provide all sorts
of cuisines starting from Bengali style food to Lebanese cuisine, and from Chinese to
Moroccan cuisines.

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Superstore Products:

This superstore will almost have everything a person needs in his/her day-to-day life.
The primary focus of our superstore will be that our customers get everything they
want under one roof can shop with a pleasant experience. There are many products to
offer for customers, some important others less important. Like whenever customers
enters our superstore they will find a well stocked pharmacy with a paramedic present
all time as well as experienced pharmacist. The pharmacy will have medicine for all
kind of diseases from common fever to drugs for cancer and HIV. There will also be a
Photo lab where our customers can easily print photos from their camera and can even
take photos with professional photographers.
A large part of our superstore will be devoted to groceries. The groceries will be
stocked with fresh goods everyday from farmers and suppliers of our choice with
strict quality control. There will also be some 20 deep refrigerator which will contain
items like sausages, French-fries, ice-cream, nuggets, fish sticks, etc. Surrounding
them will be lines of shelves containing soft drinks of both local and foreign brands
including energy drinks.
Next will be a full section for kids and babies, where everything for babies and kids
will be present like toys, books, diapers, etc. Beside that a large kids play attended by
our highly trained employees to take care of our customers baby to let their parents
shop freely. Then there will be space for other products needed for everyday life like
nail-cutter, deodorant, soap, toothpaste etc. In our superstore will have everything
except those which hurts ours religious and cultural identity.

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MARKET ANALYSIS:
Competitive Review:
There is no real existing competition for Star superstore. The only threats that can
be considered are departmental stores like Agora and Nandan that have an existing
goodwill in the market, but that shouldnt be a problem as our vision and commercial
definition sets us apart from such departmental stores. But the clothing section of our
store may suffer from Jamuna Future Park. Apart from that there are no real threats. .
Since our primary objective is to give the lowest price tag to our customers this will
give a decisive advantage to us over our competitors. Also that these companies does
not exits in the location of our superstore, which will enable us to capture a large
portion of the market quite easily.

Our Target Customers:

Target customers are the group of potential customers toward whom it directs its
marketing efforts. It is important for a business to figure out the target customers for
the business and it is one of the important parts of a business plan. As this is an
important part of our business we have figured out our target customers.
Our closest target customers are the people who are living in Bashundhara, Baridhara
Uttara, Banani, Jamuna Bashundhara, Gulshan etc. As it is a well developing part of
the Dhaka city so there live corporates and reputed business men. They keep
themselves busy in their offices and it has sometimes become difficult to do their
necessary shopping. So keeping that problem in mind we are going to open a
superstore and for that the busy class people can do their necessary shopping in one
place(our superstore) and the place will be very near from their respective residences.
So they do not have to go far from their houses to do their necessary shopping in
distance places like Dhanmondi, Motijheel , Baily road etc. so , we are expecting the

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people living in Gulshan, Bashundhara ,Baridhara, Uttara as our potential closest
target customers.
MANAGEMENT SUMMARY:
Management and Staffing:
Our business is a partnership business. The owners will be the top managers of this
business. When it comes to take a big decision which is very important to the business
then all four owners/partners will take decisions in a democratic way. Each owner will
manage his own site of the superstore.
Mr. A is responsible for the Super Shop (necessary commodities). This is major part
of our super market. Under him there will work two accountants, six salesmen and
four assistant.
Mr. B is responsible for the Fashion house (Clothing). Under him there will work two
accountants, two fashion designers, four salesmen and two assistant.
Mr. C is responsible for the Food Corner (mainly cold drinks and various types of
foods).Under him there will work two receptionists, one accountant, six waiters, one
supervisor and four cook.
Mr. D is responsible for the computer accessories & Gaming Zone (mainly IT
department of super market). Under him there will work two programmers, one
accountant, six operators and one receptionist.
Organization chart:
Organization chart is a visual representation of a firms structure that illustrates job
positions and functions. It is one of the vital parts of a business plan. So we have
created a simple organization chart for our business. The organization chart of Star
Superstore is given on the next page

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Founders/Owners
Manager
Cyber Point & Game
Zone
Programmer

Assistant Manager
Accounts

Assistant Manager
Stuff

Assistant Manager
Client

Assistant
2

Assistant
4

Assistant
4
Manager
Fashion house (Clothing)

Assistant Manager
Accounts

Assistant Manager
Client

Assistant
2

Designer

Assistant Manager
Stuff

Assistant
4

Assistant
4

Manager
Food Corner
Cook

Assistant Manager
Accounts

Assistant Manager
Client

Assistant
2

Assistant Manager
Stuff

Assistant
4

Assistant
4

Manager-superstore
(main)

Assistant
Manager
Accounts

Assistant
Manager
Client

Assistant
2

Assistant
Manager
Stuff

Assistant
4

Assistant
4

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Financial Plan:
Start-up Summary

Start-up Expenses
Licensing

TK.100000

Decoration

TK.1250000

Miscellaneous

TK.2000000

_____________________________________________________________
Total Start-up Expenses

Tk.3350000

Start-up Assets
Cash Required

Tk.5000000

Start-up Inventory

Tk.50000000

Other Current Assets

Tk.30000000

Long-term Assets

Tk.100000000

______________________________________________________________
Total Assets

Tk.185000000
_________________

Total Requirements

TK.188350000

Source

Amount

Percentage

Owners

Mr. A Tk.20000000

42.5%

contribution

Mr. B Tk.20000000
Mr. C Tk.20000000
Mr. D Tk. 20000000

Term loans

108350000

Total

188350000

57.5%

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We plan on contributing as much as capital possible by ourselves which is estimated
Tk.80000000 and rest is planned to be obtained by loans.

Expected Income (For 5 years):

Year 1

Revenue
Cost of Goods Sold
Gross Profit

Year 2

Year 3

Year 4

Year 5

35000000 42000000 51500000 54000000 55000000

32500000 38000000 46500000 50000000 51000000
2500000 4000000 5000000 4000000 4000000

*The figures are estimated and assumed values

Star superstore is expected to break-even in somewhat time in year 4

SWOT Analysis of Star Superstore:

Strength:
The Star superstore is a revolutionary concept in Bangladesh. It is going to define
the development of future business prospects.
One of our greatest strength is that we have a large variety of products, which
enables us to appeal to a very large customer group. Star superstore is going to host
almost every basic need a customer might require. Our customers will benefit from
variety of substitutes in every product line.
Star superstores greatest strength can be considered to be its location. Its going to
be situated in the heart of the new commercial sector of Dhaka city. As there are no
convenient shopping place for people living on the sector Star superstore is expected
to win the peoples favor instantly.

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Weakness:
The lack of experience of the four partners can be defined as a weakness. All the
partners are still quite nave to be capable of managing and taking important
decisions. The best result come from personal experience which all the founding
partners lack.

Opportunities:
Such a business does not exist in any other part of the country, so if successful Star
superstore can expand to other sites of Bangladesh, like opening new branches of Star
superstore in Chittagong, Sylhet and other developed states of the country that have
potential customers with buying power.
Sponsors can be a scope of opportunity waiting to be utilized. Sponsors are always
willing to provide services and equipments to hosts which eventually help raise the
sell of their own products. Such benefits can be absorbed to reduce a massive amount
of start-up cost required.

Threats:
Conflict among the partners is the biggest concern of Star superstore. We know
that partnership businesses are easy to form but hard to dissolve. Conflicts pose great
threats to partnerships.
Bangladesh Govt. imposes great tariffs and taxes on foreign goods and merchandise.
Star superstore wants to provide its customers with several choices in everything
product they buy including foreign and local products. If the taxes remain so high Star
superstore wont be able to provide its customers foreign products at attractive prices.

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Conclusion:
From the findings of this report, it can be said in brief that Star Superstore is
committed to help those people who are exhausted by their day-to-day business by
providing almost all kinds of daily necessaries under one roof.
As our life is getting busier day by day, Star Superstore is expected to attain success
through cordial service and efficiency within a short span of time. If the founders can
maintain a proper management, Star Superstore will be able to expand its business to
the other districts of Bangladesh.