INVERTIS UNIVERSITY BAREILLY

A PROJECT REPORT ON CUSTOMER

SATISFACTION TOWARDS

AIRTEL DIGITAL TV
IN PARTIAL FULLFILMENT OF THE REQUIREMENT
FOR
THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION

INVERTIS UNIVERSITY BAREILLY

(SESSION: 2012-2014)

SUBMITTED TO:
SUBMITTED BY:

Ms. SHALINI ANAND

UPADHYAYA
(PROJECT GUIDE)

PRABHAKAR

M.B.A IIIth SEM-B

1

TO WHOM IT MAY CONCERN

This is to certify that Mr.PRABHAKAR UPADHYAYA student

of MBA III Semester in our institute has successfully completed
his/her summer training project entitled CUSTOMER
SATISFACTION TOWARDS AIRTEL DTH SERVICE for the
partial fulfillment of the Master of Business Administration degree.

Dr. SAILESWAR GHOSH

(Head of Department)

Ms SHALINI ANAND

(Project guide)

CONTENTS

LIST OF CONTENTS

Certificate 01
Preface ....04
Acknowledgment..06
Objectives of the study..08
Introduction ..09
Company profile ..30
Research methodology..53
Data presentations & analysis..57
Findings of the study64
Suggestion..66
Bibliography..68
Appendix70

PREFACE

PREFACE
Someone has rightly said that practical knowledge is
far than classroom teaching,During this project I
fully realized this and I come to know about
How a customer chooses among a varied range of
services available to him.
Through research methodology and pie charts I have
explained my study in this Report.
I have drawn a conclusion based on facts. For this
Faculties and student of Invertis University gave me
there views and likes and dislike towards the service
which they Use.I have also put forward some of
my suggestion hoping that they help Airtel Digital
TV move a step forward to being the very best.

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT
Fist of all I would like to express my thanks Mr.GURPREET
SINGH BHALLA for giving me a Wonderful opportunity to
widen the horizons of my knowledge.
In no small measures, I would also like to gratefully thank to all
those who Gave me constructive suggestions for the improvement
of all the aspect related To this project.
I also owe a deep sense of gratitude to other faculty members
for their continuous Encouragement.
Despite all efforts, I have no doubt that error obscurities
remain that seen to afflict all research project and for which
I am culpable.
PRADEEP KUMAR
MBA III SEM
ROLL NO.1247970064

OBJECTIVE OF THE STUDY

To encourage customer aware about how resolve recharge

problems
To make customer aware about the Airtel DTH service
To encourage the existing retailers to increase Airtel sales
Top competition counters/retailers by giving fast and
competitive schemes/service.

INTRODUCTION

INTRODUCTION

Airtel Lunched in 2008, transmits digital satellite television and audio to

households in India. It uses MPEG-4 digital compression with DVB-S2
technology, transmitting using the satellite SES-7 108.2E.
As of 9 August 2013, Airtel digital TV has total 377 Channels and Services
including 17 HD channels.
Its primary competitors are Dish TV, Tata Sky, Videocon d2h and cable
television providers. It has a total subscriber base of 7.9 million as of 31
January, 2013irtel Digital TV Recordeer
A premium DVR Digital Video Recorder allows 150 hours of recording live
TV on a 160 GB hard disk with MPEG 4 picture clarity. This product was
discontinued after the launch of [HD] Recorder.Airtel Digital TV [HD]
Airtel Digital TV HD provides channels in their native resolution of 1080i or
720p with 16:9 aspect ratio. The STB is compatible with 7.1 Channel Dolby
Digital Plus surround sound as well and is in fact the first HD STB in India
to be compliant with Dolby digital Plus
Airtel Digital TV HD+ is a recorder that records content on an external USB
drive/ hard disk drive. It is different from the Digital TV [HD] recorder that
records content on an in-built hard disk drive. HD+ offers potentially
unlimited recording, as the capacity depends on that of the external hard disk
drive/ USB drive. However, it only has a single tuner and hence only a
single channel can be watched and recorded at the same time. This is in
contrast to the [HD] recorder that enables one to watch and record two
different channels at a time and to also supports simultaneous multiple
channels recording.

Ai
rtel Digital TV [HD] Recorder[edit source On 4 May 2010, Airtel digital TV
from bharti airtel announced the launch of its 3D ready High Definition
Personal Video Recorder (HD Recorder).[5] Retaining its pioneering
Remote Recording feature, airtel digital TV's HD Recorder offers unique
features of Automatic Favourites, Search and Genre and Category sort and is
3D ready. It is also the first STB in India to support compatibility for 1080p
signals in future.On 24 May 2011, Airtel announced that its digital TV HD

and HD-DVR boxes are software-enabled to view standard definition (SD)

content upscaled to 1080i HD
Airtel Digital TV's standard definition broadcasts are in MPEG-4 with
Interactive Service (ITV) and 7-day EPG (electronic programme guide).
Interactive Service (ITV) of Airtel Digital TV includes an add-on service
that allows a user to shop, book movie tickets etc. A universal remote is
included in the package that can, over IR frequencies, control both the TV
and the DTH box. Like other DTH service providers, it also provides a
provider owned and operated by Bharti Airtel. Its satellite service, lau
interactive service that includes a catalogue of movies in Hindi, English and
Regional languages Bharti Airtel Limited is a leading global
telecommunications company with operations in 20 countries across Asia
and Africa. Headquartered in New Delhi, India, the company ranks amongst
the top 4 mobile service providers globally in terms of subscribers. In India,
the company's product offerings include 2G, 3G and 4G wireless services,
mobile commerce, fixed line services, high speed DSL broadband, IPTV,
DTH, enterprise services including national & international long distance
services to carriers. In the rest of the geographies, it offers 2G, 3G wireless
services and mobile commerce. Bharti Airtel had over 269 million customers
across its operations at the end of March 2013. airtel business provides a
broad portfolio of services to large Enterprise, Government, Small &
Medium businesses and carrier customers. It is India's leading and most
trusted provider of communication and ICT services, offering services that
include voice, data, network integration, data center & managed services,
enterprise mobile applications and digital media

Airtel Limited, commonly known as Airtel, is an Indian Bharti multinational

telecommunications services company headquartered in New Delhi, India. It
operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has
GSM network in all countries in which it operates, providing 2G, 3G and 4G services

depending upon the country of operation. Airtel is the world's fourth largest mobile
telecommunications company by subscribers with over 275 million subscribers
across 20 countries as of July 2013.[4] It is the largest cellular service provider in
India, with 191.39 million subscribers as of July 2013. [5] Airtel is the third largest incountry mobile operator by subscriber base, behind China Mobile and China
Unicom.

The company is one of the best service providers that ranks fourth
amongst the mobile companies in terms of subscribers. Bharti Airtel
Limited is a telecommunications company. It is commonly known as
Airtel. The operations of the company are carried out in 20
countries across Asia and Africa.
Its product list consists of 2G, 3G and 4G services, fixed line, high speed
broadband through DSL, IPTV, DTH (Digital TV), enterprise
services including national & international long distance services to
carriers. I t offers 2G, 3G mobile services in other countries.
According to February 2012 record, the brand had over 246 million
customers across its operations.
The company has many offices in Chennai. Airtel Digital TV Customer
Care Department takes care of the customers queries related to its
product and services. A staff of well qualified and trained customer
care executives provide solutions to the customers in a polite
manner. There are different customer care numbers for different
regions. Kindly find the Chennai - Customer Care number in the
contact details. It has a special Toll-free number for its loyal
customers.
The brand has received top honours at Telecom Leadership Forum 2012
and has won top accolades at Effie Awards 2012.

Airtel is the largest provider of mobile telephony and second largest

provider of fixed telephony in India, and is also a provider of
broadband and subscription television services. It offers its telecom
services under the airtel brand, and is headed by Sunil Bharti
Mittal. Bharti Airtel is the first Indian telecom service provider to
achieve Cisco Gold Certification.[6] It also acts as a carrier for
national and international long distance communication services.
The company has a submarine cable landing station at Chennai,
which connects the submarine cable connecting Chennai and
Singapore.
Airtel is credited with pioneering the business strategy of outsourcing all
of its business operations except marketing, sales and finance and
building the 'minutes factory' model of low cost and high volumes.
The strategy has since been copied by several operators. [7] Its
networkbase microwave

links,

etc.is maintained by Ericsson and Nokia Siemens

Networkwhereas IT support is provided by IBM,[9] and transmission
towers are

maintained by another company (Bharti Infratel Ltd. in India). [10]Ericsson

agreed for the first time to be paid by the minute for installation and
maintenance of their equipment rather than being paid up front,
which allowed Airtel to provide low call rates of 1/minute
(US$0.02/minute).[11] During the last financial year (200910), Bharti
negotiated for its strategic partner Alcatel-Lucent to manage the
network infrastructure for the tele-media business. On 31 May 2012,
Bharti Airtel awarded the three-year contract to Alcatel-Lucent for
setting up an Internet Protocol access network (mobile backhaul)
across the country.

Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in
an agreement with Germany's Siemens to manufacture pushbutton telephone models for the Indian market. In 1986, Mittal
incorporated Bharti Telecom Limited (BTL), and his company
became the first in India to offer push-button telephones,
establishing the basis of Bharti Enterprises. By the early 1990s,
Sunil Mittal had also launched the country's first fax machines
and its first cordless telephones. In 1992, Mittal won a bid to build
a cellular phone network in Delhi. In 1995, Mittal incorporated
the cellular operations as Bharti Tele-Ventures and launched
service in Delhi. In 1996, cellular service was extended to
Himachal Pradesh.
In 1999, Bharti Enterprises acquired control of JT Holdings, and
extended cellular operations to Karnataka and Andhra Pradesh.
In 2000, Bharti acquired control of Skycell Communications, in
Chennai. In 2001, the company acquired control of Spice Cell in
Calcutta. Bharti Enterprises went public in 2002, and the
company was listed on Bombay Stock Exchange and National
Stock Exchange of India. In 2003, the cellular phone operations

were rebranded under the single Airtel brand. In 2004, Bharti

acquired control of Hexacom and entered Rajasthan. In 2005,
Bharti extended its network to Andaman and Nicobar.

This expansion allowed it to offer voice services all across India. In

2009, Airtel launched its first international mobile network in Sri
Lanka. In 2010, Airtel acquired the African operations of the
Kuwait based Zain Telecom.In March 2012, Airtel launched a mobile
operation in Rwanda. Airtel launched "Hello Tunes", a Caller
ring back tone service (CRBT), in July 2004 becoming to the first
operator in India to do so. The Airtel theme song, composed by
A.R. Rahman, was the most popular tune on that year

Bharti airtel limited Organization

structure
Chairman
Sunil Bharti Mittal

JMD & CEO

(India)
Gopal Vittal

DirectorConsumer
Business

Director
Market
Operations
Ajai Puri

MD & CEO
(International)
Manoj Kohli

Director B2B

Executive
Director
Human
Resources
Krish Shankar

Supply Chain

Director,
Customer
Experience
Raghunath
Mandava

Director
Network
Services
Group
Jagbir Singh

CFO
Nilanjan Roy

Director
Legal &
Regulatory
Jyoti Pawar

Director IT

New structure to drive the next phase of companys

growth
Creation of B2C and B2B business verticals for enhanced business
efficiency and employee value
Transformation from a technology facing organisation structure to a
customer facing one
Will provide enhanced empowerment to employees
New Delhi, July 7, 2011: Bharti Airtel, a leading global
telecommunications company with operations in 19 countries
across Asia and Africa, today announced a new organization
structure for its operations in India and South Asia. The new
structure, which will be effective starting August 1, 2011, is aimed
at driving greater business and functional synergies, providing a
common interface to customers, and creating a de-layered and
more agile organization. In addition, the new structure will
provide more meaningful, empowered roles and enhance
employee engagement.
Mr. Sunil Bharti Mittal, Chairman & Managing Director, Bharti
Airtel, said Bharti Airtel has always adopted transformational
business models that have set the industry benchmark. As we
move into the next phase of our growth journey, this new
organization structure marks a major step towards building an
organization of the future. Customers are at the core of our
business and with this new structure we are proactively creating
an integrated customer centric organisation. I am confident that

this will provide us a solid platform to achieve our vision of

making Airtel the most loved brand enriching the lives of
millions.
The transformed organisation structure will have two distinct
Customer Business Units (CBU) with clear focus on B2C
(Business to Customer) and B2B (Business to Business) segments.

Bharti Airtels B2C business unit will comprehensively service the

business units - Mobile, Telemedia, Digital TV, and other emerging

businesses (like M-commerce, M-health, M-advertising etc). The
B2C organization will consist of Consumer Business and Market
Operations.
The Consumer Business group will lead the overall B2C strategy and
will focus on customer experience, product and service innovation
(including data, VAS, new products/services), and build an
ecosystem around the B2C services. K Srinivas will lead this
vertical as the President, Consumer Business.
Market Operations group will lead the go-to-market strategy. This
vertical will take products and services to customers in South Asia
with speed and efficiency. Market Operations will complement the
Consumer Business by building a robust go-to-market ecosystem
and leverage Bharti Airtels vast distribution reach. Market
Operations in India & South Asia will be divided in three regions,
each headed by an Operations Director: the North, East &
Bangladesh operations will be headed by Ajai Puri; South & Sri
Lanka operations will be headed by Vineet Taneja; and operations
in the West will be headed by Raghunath Mandava (along with
National Distribution portfolio).

The B2B business unit will continue its focus on serving large corporate
and carriers through Bharti Airtels wide portfolio of
telecommunication solutions. The B2B organization will continue
to be led by Drew Kelton.
In their new roles K Srinivas, Ajai Puri, Raghunath Mandava and
Vineet Taneja, along with Drew Kelton, will report to Sanjay
Kapoor, CEO India & South Asia.
Atul Bindal, who has successfully led the Mobility Business for over 2
years, will move into a role within the Group.
On 26 February 2013, Airtel announced that it had deployed Ericssons
Mobile Broadband Charging (MBC) solution and completely
modernized its prepaid services for its subscribers in India. As a
part of the deal, Ericssons multi service MBC suite allows
prepaid customers to have personalized profile based data
charging plans. Prepaid customers will be able to customize their
data plans across mobility, fixed line and broadband by cross
bundling across multiple domains (2G, 3G, 4G/LTE & Wi-Fi). It
will also offer flexible multi service charging in geographical
redundant mode, making Airtel the first operator to implement
geographical redundancy at such a large scale. ] In May 2013,
Bharti Infotel paid Rs 50,000 as compensation to a customer "for
unfair trade practices". The customer alleged that the company
continued to aggressively demand payment despite customer
requests for disconnection of service.
Airtel's initial corporate structure concentrated on the hierarchy of the
operations inside the company as a whole. The structure depicted
the corresponding operation/region of different in-charges and it
didn't hold anyone responsible for each of its services. So, the
company found it better to restructure its corporate hierarchy.
The transformed organisational structure has two distinct
Customer Business Units (CBU) with clear focus on B2C
(Business to Customer) and B2B (Business to Business) segments.
Bharti Airtel's B2C business unit will comprehensively service the
retail consumers, homes and small offices, by combining the
erstwhile business units - Mobile, Telemedia, Digital TV, and other
emerging businesses (like M-commerce, M-health, M-advertising

etc.). The B2C organization will consist of Consumer Business and

Market Operations.
On 18 May 2010, the 3G spectrum auction was completed and Airtel
paid the Indian government 122.95 billion (US$2.0 billion) for
spectrum in 13 circles, the most amount spent by an operator in that
auction. Airtel won 3G licences in 13 telecom circles of India: Delhi,
Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar
Prade(West),

Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East,

and Jammu & Kashmir.[28] Airtel also operates 3G services in

Ma
harastra & Goa and Kolkata circles through an agreement with
Vodafone and in Gujarat through an agreement with Idea. This
gives
Airtel a 3G presence in 15 out of 22 circles in India.Airtel is fined by DoT
350 Crores for not stopping offering 3G Services through Roaming
Pacts outside its Licensed Zones in Seven Circles.
On 20 September 2010, Bharti Airtel said that it had given contracts to
Ericsson India, Nokia Siemens Networks (NSN) and Huawei
Technologies to set up infrastructure for providing 3G services in
the country. These vendors would plan, design, deploy and maintain
3GHSPA (third generation, high speed packet access) networks in
13 telecom circles where the company had won 3G licences. While
Airtel awarded network contracts for seven 3G circles to Ericsson
India, NSN would manage networks in three circles. Chinese telecom
equipment vendor Huawei Technologies was introduced as the third
partner for three circles.

On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka

its largest circle by revenue. With this launch, Airtel became the
third private operator (fifth overall) to launch its 3G services in the
country following Tata Docomo and Reliance Communications. On
27 January 2011, Airtel launched 3G in Chennai and Coimbatore in
Tamil Nadu. On 27 July 2011, 3G services were launched in
Kerala's 3 largest cities - Kochi, Kozhikode and
Thiruvananthapuram
Airtel 3G services are available in 200 cities through its network and in 500
cities through intra-circle roaming arrangements with other
operators. Airtel had about 5.4 million 3G customers of which 4
million are 3G data customers as of September 2012
On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum
auction in India ended. Airtel paid
33.1436 billion
(US$530 million) for spectrum in 4 circles: Maharashtra,
Karnataka, Punjab and Kolkata. The company was allocated
20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TDLTE network is built and operated by ZTE in Kolkata, Huawei in
Karnataka, ZTE in Punjab and Nokia Siemens Networks in

Maharashtra.] On 10 April 2012, Airtel launched 4G services using

TD-LTE technology in Kolkata, becoming the first company in
India to offer 4G services. The Kolkata launch was followed by
launches in Bangalore (7 May 2012),] Pune (18 October 2012)] and,
Chandigarh, Mohali and Panchkula (25 March 2013)
Airtel plans to provide voice services for its TD-LTE subscribers through
its existing GSM network, which would make it the only operator in
India to combine voice with TD-LTE services through GSM
network. Airtel selected Nokia Siemens Networks to deploy its
Circuit Switched FallBack (CSFB) voice solution in Airtels TDLTE network in Pune. With CSFB, the network can transfer
customers to GSM platform to make and receive voice calls while
retaining the TD-LTE network for data services
On 24 May 2012, Airtel announced an agreement to acquire a 49% stake
in Qualcomm Asia Pacific's India entities, at an investment of 907
crore (US$165 million). Airtel bought 26% in Qualcomm Asia
Pacific from Global Holding Corporation and Tulip Telecom and the
balance 23% by

subscribing to fresh equity of Qualcomm. Global Holding Corporation and

Tulip Telecom had bought 13% each in the BWA entities for
US$57.72 million (about 268 crore) in 2010. Qualcomm held 4G
spectrum and licenses in Delhi, Haryana, Kerala and Mumbai. The
deal gave Airtel a 4G presence in 8 circles. [38][39][40][41][42][43] On 4 July
2013, Airtel announced that it had acquired an additional 2% equity
share capital (making its stake 51%) [44] in all the four BWA entities
of Qualcomm, thereby making them its subsidiaries. Airtel had
20,000 4G subscribers as of March 2013

AIRTEL MONEY
Airtel has started a new mCommerce platform called Airtel Money in
collaboration with Infosys and SmartTrust (now Giesecke &
Devrient). The platform was launched on 5 April 2012, at Infosys'
headquarters in Bangalore. Using Airtel Money, users can transfer
money, pay bills and perform other financial transactions directly on
the mobile phone

SMART DRIVE
SmartDrive is navigation app exclusive to Airtel customers. The app
features voice-based turn by turn navigation, real time information
update on traffic, approximate time of the travel on the basis of the
traffic situation on the various routes and also lets users see their
location on the map and plan the journey accordingly. It also
suggests the subscriber an alternate route in case of traffic
congestion on the normal route. According to Airtel, SmartDrive
calculates the traffic on the basis of the number of GPS devices used
on a particular road, their average speed, as well as historical trends
of traffic on that route. SmartDrive also allows users to search for
points of interest like restaurants, theatres and shopping malls. The
app also allows users to keep a record of all trips they make when
using voice navigation for later reference through the 'Trip
Recorder' feature, Wikipedia information of places for which
information is available and the ability to add frequently visited
locations to favorites, in addition to weather information about the
place.

2Air
tel will offer navigation at 10 per day or 99 per month. Live traffic
will be cost 3 per day or 49 per month. Search and map viewer are
available for free. The costs do not include data charges. Airtel states
in SmartDrive's FAQ that data is only used when the user performs
searches or calculates routes.

The app is developed by Wisepilot, a mobile navigation solutions provider

and uses Navteq Maps for location and traffic info. It was launched
on 12 September 2012.] At the time of launch, it was available only in
Bangalore, Mumbai and NCR. Services are currently available in
Chennai.] Service will be expanded to Pune and Hyderabad by
December 2012

Airtel has a Network Experience Centre (NEC) which observes end to end
customer experience, in near real time, along with the standard
network elements on Airtel's operations. The NEC is located in
Manesar, Haryana and went live on 31 October 2012. It is the first
such facility in India and will be able to monitor Airtel's network
performance across mobile, fixed line, broadband, DTH, MCommerce, enterprise services, International Cable Systems and
internet peering points from a single location. It will monitor all
Airtel and partner NOCs. In case of an emergency, the NEC will
enable the operator to prioritize actions to restore normalcy and
reduce resolution time.

The NEC houses a video wall with 3600 square feet of solid state LED
screen to monitor Airtel's telecom network. This is the world's
biggest video wall for a telecom operator. Each cube in this wall is
1.6mx1.2 m and there are 175 cubes arranged in a 25x7 matrix. ] The
clear span of the roof is 49 m x 18 m and the beams, which are
fireproof and about 8 feet deep, have been specially designed to hold
the structure without columns. The NEC was designed specifically to
be used as a command center in case of national emergencies and
natural catastrophes. The facility is earthquake proof and also
provides for a single control of command and a fully redundant
technology layou
23

DIGITAL
TELEVISION
The Digital TV business provides Direct-to-Home (DTH) TV services
across India under the brand name Airtel digital TV. It started services
on 9 October 2008 and had about 7.9 million customers at the end of
December 2012

The Enterprise business provides end-to-end telecom solutions to

corporate customers and national and international long distance
services to telcos through its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and
international bandwidth access through the gateways and landing
stations. It has two sections under it.
The different services under mobile data are BlackBerry services,a webenabled mobile email solution working on 'Push Technology', USB
modem that helps in getting instant access to Internet and corporate
applications,Airtel Data Card that gives the liberty to access the internet
anytime, Easy Mail is a platform that provides access to
personal/corporate e-mails independent of handset operating system
and application services that shorten the queues at the billing section,
off-load the pressure on the billing staff and bring convenience to the
user.Enterprise business solution
There are two kind of solutions offered by Airtel. One is GPRS Based
Solutions like mobile applications tools for enterprise
TrackMate, automatic meter reading solutions etc. and the other is SMS
Based Solutions like interactive sms, bulk sms, inbound call center
solutions.

AIRTEL DIGTALE TV PRODUCT & SERVIC

Airtel giving the incredible performance in telecom sector Airtel is now
trying to penetrate the Digital TV sector which can prove a good move for
the company.
As we know they have good telecom infrastructure already built in past few
years. It will be very easy for them to broadcast satellite TV with high
quality performance. They second stepping company in digital TV market
after Tata with entered with Sky satellite services named Tata Sky Digital
TV.They are offering quite affordable services for consumers which make it
easy to buy for all.

With Rs. 2600 Pack, They are giving the whole set with No Installation
Fees. Interestingly this pack includes 12 months free subscription for their
Super Value Pack which includes number of quality channels on air. They
are also giving 3 months free subscription with Rs.1750 which is a good
low cost option to try.
Airtel is having DVD quality picture with recent MPEG/MP4 technology
embedded in their audio video system. Airtel name certainly attract the
consumers in larger number but such catchy offers can turn the attention of
rural India to Airtel Digital Service too.
Because 70 % of India stays in villages it is very important for Airtel to
provide high quality service to them with affordable offers.

Mumbai: Bharti Enterprises flagship Bharti Airtel Limited today launched

its direct to home (DTH) satellite TV service, Airtel digital TV. Bharti says
the service will be available to customers through 21,000 retail points
including Airtel Relationship Centres in 62 cities across the country starting
9 October 2008.
Manoj Kohli, CEO and joint MD, Bharti Airtel, said, "Today we are starting
a new chapter in our journey, one that adds a new dimension to our existing
product portfolio and is a major step towards transforming Airtel from just a
telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the
culmination of our three-screens strategy, which is to be present across
mobile phone, computer and TV screens."

Airtel digital TV uses the latest MPEG4 standard with DVB S2

technology,which translates into better picture clarity and consistent high
quality audio for the customer. This latest technology also enables delivery
of more complex interactive content and is high-definition ready.
Airtel digital TV uses 20-per cent larger dish antenna for better performance
during rains.
Acording to Atul Bindal, president, Telemedia Services, Bharti Airtel, the
Indian DTH segment offers immense growth potential.
"Given our deep understanding of the Indian customer, we believe that Airtel
has created an excellent product offering and with added benefits of Airtel's
strong brand equity and wide distribution network, we are well placed to
emerge as a leading player in this segment," Bindra said.
Airtel says its digital TV brings many firsts to the DTH segment in India that
inclde:
Universal remote for both set top box and TV that offers enhanced
viewer convenience.
Highest set top box memory enabling more interactive applications;
Exclusive content such as World Space Radio .
Interactive applications such as iMatinee for booking cinema tickets,
iTravel for browsing and booking travel packages, iShop fpr shopping
26
on TV,City (for city information) and Widgets (for updates on latest stock
news). 8 screen iNews, 2 / 4 screen Sports.

Games with high quality graphics, refreshed every 6 weeks

Audio gain control for uniform audio levels across all channels
Simple and intuitive search
On screen account metre
Last viewed channel in case of power disruption / switch off

 Low battery indicator on the screen

Thye company said its DTH seervice is backed by 24x7 customer care
available in eight different languages.

TIME LINE
The chronology of events since Bharti Tele-Ventures was incorporated
in 1995
Bharti Cellular launched cellular services as "AirTel" in Delhi.
On 19 October 2004, Airtel announced the launch of a BlackBerry
Wireless Solution in India. The launch is a result of a tie-up between
Bharti Tele-Ventures Limited and Research In Motion (RIM).

On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai,

Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West),
Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East,
Jammu & Kashmir for 122.95 billion
Bharti Airtel wins broadband spectrum in four circles:
Maharashtra,Karnataka, Punjab and Kolkata for 33.14 billio
On 18 November 2010, Bharti Airtel announced a re-branding
campaign wherein, they would be referred as airtel, with a new logo.
On 20 December 2010, Airtel launched its new identity for Bangladesh
subscriber
On 23 December 2010, Airtel opened its first underground terrestrial
fibre optic cable built in alliance with China Telecom.
On 24 January 2011, Airtel announced the launch of its 3G services in
India.
On 31 January 2011, Airtel launched wallet service - Airtel Money in
the millennium city of Gurgaon.
On 18 February 2011, Airtel Digital TV brings cricket world cup in
High Definition.
On 14 March 2011, Bharti Airtel announced the launch of Airtel
Broadband TV.
On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to Indi
service Zoomin.com.
On 17 May 2011, Airtel launches the worlds first USSD-based
Facebook access service in India Facebook by Fonetwish.[
On 2 June 2011, Bharti Airtel offers on-demand online movie viewing
services - launches Airtel Movies
On 16 June 2011, Airtel digital TV launches iKisaan the worlds
first interactive service in Hindi.
On 27 June 2011, Airtel 3G launches international video calling
services.
On 7 July 2011, Bharti Airtel announces new organisation structure
for its India and South Asia operations.
On 18 July 2011, Airtel digital TV adds 41 new channels.
On 25 July 2011, Bharti Airtel Launches Facebook For Every Phone.

On 16 August 2011, Wide availability of Airtel Service Centers in

Rajasthan creates easy touch points for customer service.
On 19 September 2011, Bharti Airtel announces GO! GO! GOAL
Contest 2011
On 22 September 2011, Airtel digital TV brings the TV series
"Johnny Test" to India.
On 26 September 2011, Airtel Youth Star kicks off Friends Dance
Carnival in Andhra Pradesh.
On 28 October 2011, 2011 Formula 1 Airtel Grand Prix of India
Winner's Trophy Revealed.
On 1 November 2011, Airtel digital TV now has 11 True HD
channels,Expands total channel count to 262.
On 11 November 2011, Bharti Airtel named amongst the top 25
companies for leaders globall
]
On 25 November 2011, Mr. Sharlin Thayil, CEO Bharti Airtel, AP
launches iPhone 4S in Hyderabad.
On 1 December 2011, Airtel introduces Indias first free mobile
access to Twitter.
On 12 December 2011, Bharti Airtel recognized for the delivery of
best network services with customer focus at Telecom Centre of
Excellence AwardsOn 21 December 2011, Airtel launches exciting
recharge offers for mobile customers in Rajasthan.

On 11 January 2012, Airtel launched Comedy FM on Airtel Mobile.

On 12 January 2012, Airtel launches all new "BBM Plan" for its
postpaid mobile customers on BlackBerry.
On 23 January 2012, Airtel prepaid mobile recharge made easier
with netbanking
On 30 January 2012, Airtel digital TV launches iKidsworld.
On 2 February 2012, Airtel launched Vh1 Radio GAGA powered by
Hungama on Airtel Mobile.
On 3 February 2012, Indias largest collection of Hello Tunes is now
available online for Airtel mobile customers.

On 4 February 2012, Bharti Airtel announces consolidated IFRS

results for the third quarter and nine months ended 31 December
2011
On 10 February 2012, Bharti Airtel launched 3 Pack Education
Portal for its mobile customers across India.
On 27 February 2012, Bharti Airtel selects Infosys as its technology
partner for airtel money.
On 29 February 2012, Bharti Airtel appoints Nokia Siemens
Networks to supply, manage 4G network in Maharashtra
On 27 May 2012, Bharti Airtel announced its strategic foray into the
mobile advertising (m-Advertising) segment, in India.
In 2012, Bharti Airtel signed a pact with Opera Software, to provide
its customers with Opera Mini browsers.
On 24 October 2012, Bharti Airtel's mobile user base in Africa
crosses 60 million.
On 4 February 2013, Bharti Airtel launches its emergency alert
service in eastern region]In 2013 the department of
telecommunications (DoT) was investigating Bharti Airtel for
violations of a license agreement the company violated between 2003.

COMPANY PROFILE

COMPANY PROFILE
Bharti Airtel Ltd is one of the world's leading providers of
telecommunication services with presence in 19 countries including
India & South Asia and Africa. The company is the largest wireless
service provider in India, based on the number of customers. The
company offers an integrated suite of telecom solutions to its enterprise
customers, in addition to providing long distance connectivity both
nationally and internationally. The Company also offers Digital TV and
IPTV Services. All these services are rendered under a unifi ed brand

'airtel' either directly or through subsidiary companies. The company

operates in four strategic business units, namely Mobile, Telemedia,
Enterprise and Digital TV. The mobile business offers services in India,
Sri Lanka and Bangladesh. The Telemediabusinessprovides broadband,
IPTV and telephone services in 95 Indian cities.
AIRTEL DIGITAL TV
TV business provides Direct-to-Home TV services across India. The
Enterprise business provides end-to-end telecom solutions to corporate
customers and national and international long distance services to
telcos. The company also deploys, owns and manages passive
infrastructure pertaining to telecom operations under their subsidiary
Bharti Infratel Ltd. Bharti Infratel Ltd own 42% of Indus Towers Ltd.
Bharti Infratel Ltd and Indus Towers Ltd are the largest passive
infrastructure service providers for telecom services in India.

Bharti Airtel Ltd was incorporated in the year 1995 with the name
Bharti Tele-Ventures Ltd. The company was promoted by Bharti
Telecom Ltd, a company incorporated under the laws of India. The
name of the company was changed from Bharti Tele-Ventures to Bharti
Airtel Ltd with effect from April 24, 2006 in order to reflect their brand
essence, objective and the nature of their business activities. During the
year 1995-96, the company launched mobile services under the brand
name
'Ai
rtel' for the first time in Delhi and Himachal Pradesh. During the year
1997-98, the company became the first private telecom operator to
obtain a license to provide basic telephone services in the state of
Madhya Pradesh. They incorporated Bharti BT VSAT Ltd and Bharti
BT Internet Ltd during the year. During the year 1999-2000, the
company acquired JT Mobiles for providing cellular services operator
in Punjab, Karnataka and Andhra Pradesh. Also, they acquired Skycell,
Chennai and thus, they expanded their South Indian footprint. During
the year 2001-02, they launched IndiaOne,

India's first private sector national and international long distance

service. They acquired licenses for eight new circles across India. In July
2001, the company acquired 100% equity interest in Bharti Mobitel Ltd
(erstwhile Spice Cell Ltd), which provided mobile services in the
Kolkata circle. During the year 2002-03, the company launched cellular
mobile services in the circle of Mumbai, Maharashtra, Tamil Nadu,
Kerala, Madhya Pradesh, Uttar Pradesh (West), Haryana and Gujarat,
fixed line services in the circles of Tamil Nadu and Karnataka and
International Long Distance Services. They also commenced
commercial operations for their submarine cable landing station.
During the year 2003-04, the company obtained the new licenses for
providing the Unified Access Services,
which include telecom circles of West Bengal (including Andaman &
Nicobar and Sikkim), Bihar (including Jharkhand), Orissa, Jammu &
Kashmir and UP (East). They also acquired interest in the telecom
circles of Rajasthan and North Eastern States, through the acquisition
33
of 67.5% equity stake in Bharti Hexacom Ltd. During the year 2004-05,
Bharti Cellular Ltd and Bharti Infotel Ltd, subsidiaries of the company,
merged with the company with effect from April 1, 2004. Prior to
merger of Bharti Cellular Ltd with the company, Bharti Mobile Ltd
operated in circles of Karnataka, Andhra Pradesh and Punjab merged
with Bharti Cellular Ltd. The company acquired an additional stake of
1% from Fouad M T Al Ghanim Trading & Cont Co Kuwait one of the
shareholder of Bharti Hexacom Ltd. During the year, the company and
Videsh Sanchar Nigam Ltd entered into an agreement to share the
company's national long distance network for a period of 15 years for a
consideration of Rs 5,000 million. They entered into a regional mobile
services agreement with six other leading mobile operators, namely
Globe Telecom, Philippines; Maxis, Malaysia; Optus, Australia; SingTel,
Singapore; Taiwan Cellular Corporations, Taiwan and Talkomsel,
Indonesia and formed a regional alliance, namely Bridge Alliance. In
April 2005, the company through their erstwhile 100% subsidiary
Bharti Infotel Ltd, which was merged with the company acquired 100%
equity stake in Bharti Broadband Ltd (formerly known as Comsat Max
Ltd) by acquiring their holding company Satcom Broadband

Equipment Ltd (formerly known as CMax Infocom Ltd). Also, Satcom

Broadband Equipment Ltd and Bharti Broadband Ltd were
amalgamated with the company with effect from October 1, 2005.
During the year 2005-06, the company signed a managed capacity
expansion contract with Ericsson for providing managed services and
expands their GSM /GPRS network into rural India in 15 circles. Also,
they entered into an agreement with Nokia to expand their managed
GSM/ GPRS/ EDGE networks in eight circles.
The company and IBM launched Managed Services under their joint
go-to-market program. During the year, Vodafone acquired 10%
economic interest in the company by way of subscription of convertible
debentures in Bharti Enterprises Ltd. Also, the company entered into
strategic partnership outsourcing agreements for their customer care
call center operations with four international BPOs - Hinduja TMT
(HTMT), IBM Daksh, Mphasis and TeleTech Services. During the year
2006-07, the company incorporated seven wholly owned subsidiaries
namely Bharti Airtel (USA) Ltd, Bharti Airtel (UK) Ltd, Bharti Airtel
34
(Hong Kong) Ltd and Bharti Airtel (Canada) Ltd, Bharti Infratel Ltd,
Bharti Telemedia Ltd and Bharti Airtel Lanka (Pvt) Ltd. They received
letter of offer from Telecommunications Regulatory Commission of Sri
Lanka for providing 2G and 3G mobile services in Sri Lanka.
During the year, the company entered into agreement with Microsoft to
offer software and services for the Small and Medium Business (SMB)
market in India and to offer Microsoft's latest Windows Mobile 5.0
technology to its customer. They entered into agreement with Google to
offer search services on Airtel Mobile. Also, they entered agreement
with Adani Group to connect Mundra Port and Special Economic Zone
and with IBM to deliver India's first 'Service Delivery Platform'. In
July 2006, the company launched 'Airtel Mega' Fixed Wireless Phone
(FWP) services. In September 14, 2006, they acquired 43,750 thousand
26
shares of Bharti Hexacom Ltd for an aggregate consideration of Rs
875,000 thousand thereby increasing their stake from 68.5% to 68.89%.
In December 2006 the company announced their foray into USA with
the launch of Airtel CallHome service for Non-Resident Indians. In
March 2007, they introduced BlackBerry 8800TM business phone. In

April 3, 2007, Bharti Airtel (Singapore) Pvt Ltd, Singapore, was

incorporated for providing Voice Interconnection, Prepaid International
Calling Services, International Private Leased Circuits and VSAT
Trading. During the year 2007-08, Bharti Airtel Services Ltd (erstwhile
Bharti Comtel Ltd), the wholly owned subsidiary of the company, sold
their entire shareholding in Bharti Telemedia Ltd to the company and
Bharti Enterprise Ltd in the ratio of 40% and 60%, respectively. The
company acquired 2% stake in a subsidiary of IFFCO Ltd called
IFFCO Kissan Sanchar Ltd at a consideration of Rs 50,125 thousand.
Also, they invested USD 1,200 thousand towards 1,200 thousand shares,
of Bridge Mobile Pte Ltd, Singapore (Bridge Mobile). During the year,
the company entered into a joint venture agreement with Vodafone
Essar Ltd and Idea Cellular Ltd and formed an independent tower
company namely, Indus Towers Ltd for providing passive infrastructure
services in 16 circles of India. In September 7, 2007, the company
acquired 49% of the equity in Bharti Aquanet Ltd, India, at a
consideration of Rs 159,549 thousand making Bharti Aquanet Ltd a
100% subsidiary of the company. In September 28, 2007, they acquired
100% of the equity in Network i2i Ltd, Mauritius, at a consideration of
USD 133,400 thousand.
In October 1, 2007, the company incorporated a new company namely,
Bharti Airtel Holding (Singapore) Pte Ltd in Singapore as an investment
holding company of the company. In January 2008, the company
transferred the passive telecom infrastructure business of the company
to Bharti Infratel Ltd. During the year 2008-09, the company made
their foray into media and television by redefining home entertainment
with Airtel digital TV. They launched their virtual calling card service
'Airtel CallHome' in UK, Singapore and Canada. The service is targeted
at the huge Indian Diaspora, Non-Resident Indians (NRIs) and Indian
students in these markets. The company launched their mobile services
in Sri Lanka under the Airtel brand. They expanded their footprint by
launching their Mobile Services in
Lakshadweep. They also launched VeriSign Identity Protection (VIP)
Services for their enterprise customers in India in partnership with

VeriSign. In February 19, 2009, the company increased their stake in

Bharti Hexacom Ltd by 1.11% through acquisition of 2,780,306 equity
shares for an aggregate consideration of Rs 166,818 thousand. In March
4, 2009, the company subscribed 1,470,000 equity shares (49% stake) in
Bharti Teleports Ltd for an aggregate consideration of Rs. 14,700
thousand.
In October 2009, the company launched live mobile comic service on
their mobile entertainment portal, Airtel Live. In October 23, 2009, they
acquired an additional 55% equity stake in their subsidiary, Bharti
Telemedia Ltd for a consideration of Rs 7.38 crore. Consequently, the
total equity interest of the company in Bharti TelemediaLtd increased to
95%. In January 12, 2010, the company agreed to acquire 70% stake in
Warid Telecom, Bangladesh, a wholly owned subsidiary of the Dhabi
Group.

Warid Telecom is offering mobile services across all the 64 districts of

Bangladesh. As of January 2010, the company had an aggregate of over
131 million customers in South Asia, including 121.7 million mobile
customers in India. In March 11, 2010, the company made their debut
into Media & Entertainment with the launch of the Airtel Digital Media
Business. With this, the company is able to offer Content Delivery
Solutions for media and entertainment sector. In June 2010, the
company acquired Zain Group's mobile operations in 15 countries
across Africa for an enterprise valuation of USD 10.7 billion. With this,
the company has become the first Indian brand to go truly global with a
footprint that covers over 1.8 billion people. Also, the company has
become a major Indian MNC with operations in 18 countries across
Asia and Africa with a customer base of over 180 million. During the
year 2010-11, the company introduced a completely new, fresh and
vibrant brand logo and identity.Apart from India and Sri Lanka, the
brand also started to offer its services to consumers in Bangladesh
making the Company a powerhouse across South Asia. Across the seas,
the Company established a strong presence in the 16 countries across

the African continent. During the year, Airtel won the 'Most Preferred
Cellular Service Provider Brand' award in the CNBC Awaaz Consumer
Awards 2010 for the 6th year in a row. The CNBC Awaaz Consumer
Awards were based on an extensive consumer survey done by Nielsen,
wherein the customers rated brands across different categories which
delivered true value for money. During the year, the company launched
3G Services in 9 of 13 circles with 3G spectrum, empowering all 3G
customers to manage their data usage and avoid 'bill shock' with
proactive, personalised and timely data usage alerts coupled with
introduction of easy-to-understand intuitive tariffs with personalised
data usage limits.
They launched various new and innovative products and services, such
as airtel money, airtel call manager, airtel voice blog, airtel world SIM,
37
Live Aarti, LearnNext, IPTV, airtel broadband TV, Unified Service
Management Centre (uSMC), Global Data Services, airtel digital TV
recorder, MAMO (My Airtel My Offer) and i-Care directly and
through its subsidiaries, which enabled it to strengthen their leadership
in an intensely competitive market. During the year, the company
launched their New Vision for India and South Asia 'By 2015, airtel will
be the most loved brand, enriching the lives of millions' inspiring and
directing all stakeholders for the next stage of growth.
When we go for a new DTH, we give first preference to Channel
Packages and Price, I must say Airtel arranged all its packages in very
good manner, keeping in mind south India customers and rest of India
customers. They also provide you one free language pack with every
pack, so you can have your regional channels free. As far as Price is
concerned it is reasonable
Also, they launched their vision for Africa 'By 2015 airtel will be the
most loved brand in the daily lives of African people'. In August 27,
2010, the ccquired the 100% interest in Telecom Seychelles Ltd, a
telecom operator of Seychelles, for an enterprise value of USD62
million. In September 2011, the company choose Ericsson India, Nokia
Siemens Networks and Huawei Technologies as network partners to
launch 3G Services in India. These partners will plan, design, deploy

and maintain a 3G HSPA Network in Bharti Airtel 3G license circles. In

January 2011, the company and State Bank of India (SBI) entered into a
Joint Venture (JV) agreement to make available banking services to
India's unbanked millions.
The newly formed entity, will harness the power of State Bank's
strengths and airtel's mobile telephony to add value to the banking and
financial services sector and empower millions of financially excluded in
the country to enhance their livelihood and quality of life. The Joint
Venture will become the Business Correspondent of SBI and offer
banking products and services at affordable cost to the citizens in
unbanked and other areas

38
DIGITAL TV
In the world today, where digitalization and modernization is strengthening
heir roots even in the interiors of the city, one needs to keep in pace with the
latest trends. The latest trend also includes having a power packed DTH
service along with Digital TV. Airtel, being a worldwide leader in the
telecom sector has also stepped in the field of DTH services and has become
the best DTH service and DigitalTV in India by providing quality services
and reaching out to their customers. With the introduction of The Airtel
digital TV, one can be sure of getting entertained whenever they want. One
can easily order for Airtel DigitalTV connection online. In todays time,
having a good DTH service provider is your key to entertainment and the
Airtel Digital TV is that one stop solution for all the entertainment needs of
your family.
The Airtel digital TV offers something or the other for every age group of
your family. Be it games, quizzes, business news, cookery shows or
devotional channels, the perfect entertainer ensures no one in your family is
deprived of the word entertainment.

In this competitive world, all parents want their children to excel in studies
and other activities. The Airtel Digital TV offers services to ensure that your
kids learn and grasp new things in the most enjoyable manner.

With Airtel Digital TV plans and Airtel Digital TV packages starting from
less than rupees 200, you can select a package which you think is the most
beneficial for your family. The Airtel Digital TV offers custom made Airtel
Digital TV packages and Airtel Digital TV plans to ensure that your family
is entertained without shelling a heavy price out of your pocket. So what are
you waiting for, apply for the Airtel Digital TV connection as the best
DTH service in India
39

Airtel Digital Tv is one of the best DTH operator in India. Recently

Airtel shifted to new Satellite Ses7 at 108.2 east. Earlier Airtel were on
Insat 4CR with 6 Transponders. Now They have 12 transponders on
Ses7, so they have enough space to add new channels, HD channels and
interactive services on their platform. From last few months Airtel
adding new channels(SD and HD both) continuously, Right now airtel
have maximum HD channels available

With the fast developments taking place in Satellite Broadcasting, it is but

natural that Doordarshan has also come up with an alternative to get the
required reach with an alternate technology option Ku-band broadcasting
which is envisaged for the coverage of remaining population.
40

Airtel Digital Tv is one of the best DTH operator in India. Recently

Airtel shifted to new Satellite Ses7 at 108.2 east. Earlier Airtel were on
Insat 4CR with 6 Transponders. Now They have 12 transponders on

Ses7, so they have enough space to add new channels, HD channels and
interactive services on their platform. From last few months Airtel
adding new channels(SD and HD both) continuously, Right now airtel
have maximum HD channels available.
When we go for a new DTH, we give first preference to Channel
Packages and Price, I must say Airtel arranged all its packages in very
good manner, keeping in mind south India customers and rest of India
customers. They also provide you one free language pack with every
pack, so you can have your regional channels free. As far as Price is
concerneditisreasonable.

ADVANTAGES

41

Truly DVD quality picture and CD quality sound (Awesome sound and
picture quality)Universal Remote (Same remote for your TV and Set
topbox)MaximumHDchannelsAvailableVerylessRainfade
issue GoodSTBSoftware21Radiochannelsavailable

DISADVANTAGES
The main Disadvantage of ADTV is that it is not providing Good
interactive services, Recently they added iDarshan and iGoodlife, So
hopegoodforfuture.
TECHNICALSPECIFICATION
Airtel Digital Tv have 12 Transponders on SES7 at 108.2 East. Airtel
Using latest MPEG4 DVB-S2 Technology for compression and
Broadcasting services. This latest compression technology allows you to
add more channels at less space. For Transponder details of ADTV, you
can check my post

TRANSPONDERS DETAIL OF AIRTEL DIGITAL TV ON SES7

Set Top Box Details :

Standard SD Box : Standard definition Box
Digital TV HD Box : Watch High Definition Channel (5 times more
clear picture and high Digital sound)
Digital TV HD Recorder: Record your favorite HD programs and watch
any time.

CHANNEL PACKAGES AND PRICE

42

As I already told Channel packages and price are first preference before
buying any DTH. ADTV have best packages at best price , both for
south india and rest of india customers. you have choice to choose one
regional pack(Tamil, Telgu, punjabi, Marathi, Bengali, etc) free for
lifetime.you can also go for A la carte packs, means you can choose
which channels you want and pay only for those channels. But this
might be expensive.
Packages offered by Airtel
Rest of India Customers
Value Sports
Economy
Economy Sports
Mega
Ultra

South India Customers

South super value
South super value sports
South value
South Economy
South Mega

43
DTH is defined as the reception of satellite programmes with a personal dish
in an individual home.DTH does not compete with CAS. Cable TV and
DTH are two methods of delivery of television content. CAS is integral to
both the systems in delivering pay channelsCable TV is through cable
networks and DTH is wireless, reaching direct to the consumer thrsmadisand
a set-top box. Although the government has ensured that free-to-air channels
on cable are delivered to the consumer without a set-top box, DTH signals
cannot be received without the set-top box

currently has 6 major DTH service providers and a total of

over 5 million subscriber households. India
Dish TV(a ZEE TV subsidiary
Tata Sky
South India Media Giant Sun Network owned

 'Sundirect DTH
Reliance owned BIG TV
Bharti Airtel's DTH Service 'Airtel Digital TV
DD Direct Plus
Next in the lineup is Indian white goods giant Videocon's DTH service
(Brand name 'Videocon D2H'), is lined up to be launched within F/Y 20082009.

Dishtv is Indias first direct to home entertainment service that has

digitalized Indian entertainment to bring to your home the best in television
viewing through the latest in digital technology. It not only broadcasts high
quality programmes straight from the satellite to your home, but also gives
44
you absolute and complete control of what you watch and pay for. It is
almost like having your own satellite up in the sky.
With dishtv you can unleash the true potential of your high-end television
set and complete your TV viewing experience with true DVD quality. If you
are a connoisseur of good sound then make sure you experience true
stereophonic sound effects, which only dishtv can bring to your home.
dishtv takes television viewing to the next level as it supports various
futuristic features like Electronic Programme Guide, Parental Lock,
Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc.
dishtv also brings you exclusive National and International channels for the
first time in India! You can enjoy all of these never-seen -before channels in
uninterrupted viewing without any transmission cuts.
Brought to you by a Zee Network Enterprise, dishtv has changed the face of
the Indian television home, bringing it at par with the global entertainment
industry.

Tata Sky

Tata Sky is a DTH satellite television provider in India, using MPEG-2

digital compression technology, transmitting using INSAT 4A at 83.0E.
It is a joint venture between the Tata Group, that owns 80% and STAR TV
that owns a 20% stake.[2] Tata Sky was incorporated in 2004 but was
launched only in 2006. It currently offers close to 140 channels and some
interactive ones.
The company uses the Sky brand owned by British Sky Broadcasting.
In October 2008, Tata Sky announced launching of PVR service Tata Sky+
which allowed 45 hours of recording in a MPEG-4 compatible Set Top Box.
The remote is provided with playback control keys and is being sold with
special offers for existing suscribers.
35
45
In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata
Sky from the Tata Group. This has diluted Tata's stake in the venture to 70%.
STARs parent company, News Corporation, owns an International group of
DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in
Australia.
Packages and Services
Since its launch, Tata Sky has served different consumer segments by
offering a variety of packages based on their requirements. To provide
flexibility, Tata Sky allows consumer to select the Base packages as well as
Add-On packages as per your requirement. You can also choose from a
variety of Annual and Semi-Annual packages.Channel Packages
Actve Mall: Allows you to shop online. Avail of attractive prices on all
products.

Actve Wizkids:
Designed for preschoolers, Actve Wizkids is an educational, yet entertaining
television based service aimed at continuing a childs learning process at
home through a host of fun-filled games covering Maths, the English
language and GK.
Actve Stories:
A television based audio visual story book that children can read and listen
to at their own pace. Aimed at children of 2-7 years, the service features new
stories from the likes of Panchatantra, Jataka tales and Hitopadesh and
Indian mythology. The stories can be enjoyed in error and accent free
voiceovers in English, Hindi, Marathi, Tamil, Telugu, Bengali and Marathi.
Actve Learning:
Aimed at children in the age group of 7-12 years, Actve Learning uses
interactive quizzes on Science, Mathematics, and General Knowledge to
46
enhance childrens knowledge as well as prepare them for competitive
examinations. The questions are based on the syllabus of classes 1-5 in ICSC
/ IGCSC / CBSE and other state board schools.
Actve Topper:
An interactive service that provides you with revision tests and key learnings
for chapters taught in Maths and Science in classes 9-12.
Actve Games:
This service allows you to choose from six interactive games on your TV
that can be played with the Tata Sky remote.
Actve Darshan

This service allows you to get 24x7 darshan of Shirdi Sai Baba, Mumbais
SiddiVinayak, ISKCON and Kashi Vishwanath on your television,
throughout the day.
Actve Sports:
This service allows you to watch cricket the way you want with exclusive
features like choice of commentary language, highlights on-demand and
player statistics. Actve Sports is available on select events only.
Actve Matrimony:
This service allows you to get free access to 1000 new profiles every week
on Actve Matrimony on your TV, at the press of the button. The listings on
Actve Matrimony are sourced on an opt-in basis from premium members of
BharatMatrimony.com
Actve Cooking:

47
On Actve Cooking you can get your favourite recipe when you want at the
press of a button. The service features four new and easy-to-cook recipes
daily, from master chefs across the country along with handy kitchen tips.
Actve Astrology:
This service offers daily astrology predictions, at the press of a button.
Actve STAR News:
This service allows you to control how and when you want to watch the
news.
Showcase: This service allows you to watch the latest blockbusters in
original prints, with a single ad-break from the comfort of your home.
Showcase events can be ordered once and enjoyed multiple times through
the day.

TATA SKY
Tata Sky+ is a premium set-top box that used the breakthrough Personal
Video Recorder technology that allows you to record up to 45 hours of live
TV. Tata Sky+ gives you the power to record one programme while
watching another, pause a live telecast and even rewind a TV programme
that you are watching.
SUN Direct DTH

The "SUN Direct", DTH service from the South Indian Media Giant, SUN
Network, started on 7 December 2007. The Initial rollout was only in its
home land "Tamil Nadu", where they face all hurdles. they were able to
launch the product in all over south and has more 2 million subscribers in
south India making it the largest and most popular DTH service provider in
south India. Kicking off its drive to achieve a pan-India presence, Sun Direct
TV Pvt Ltd launched its services in Gujarat, Jammu & Kashmir, Haryana,
48
Punjab, and Himachal Pradesh. Uttar Pradesh, Madhya Pradesh, Bihar and
other states of Hindi speaking belt would be targeted in the other phases of
expansion.
Sun Direct - India's youngest and most exciting state of the art DTH
Company. It is the fastest growing DTH company in India. It predicts to
cross 2 million subscribers within this year end.
Sun Direct uses the latest MPEG-4 based technology to increase broadcast
capacity. Sun Direct confirms to provide next-generation services in fastgrowing and emerging markets quickly and efficiently. Sun Direct will be
supported by Irdeto's conditional access solution to manage content and
revenues in the satellite broadcasting venture.
Sun Direct selected Oracle based on its convergent multi-service capabilities
and proven real-time scalability allowing it to consolidate billing operations,
enable powerful new service offerings and improve visibility into customer
information across services.

Sun Direct is also ready to offer High Definition Television (HDTV) and it
is currently aggregating HDTV content. The DTH service provider hopes to
come out with HDTV over next few months.
Reliance BIG TV

Reliance BIG TV is a DTH satellite television provider in India,using

MPEG-4 digital compression technology, transmitting using MEASAT-4
91.5East. It is the 5th DTH service launched in India.
DTH service was launched back in 2004 by launch of Dish TV by Essel
Group's Zee Entertainment Enterprises. Later on public broadcaster
Doordarshan launched its free to air DTH named DD Direct+ . In 2006 Tata
teleservices in collaboration with British Sky Broadcasting, a subsidiary of
News Corporation started a service named Tata Sky. In 2007 the war of DTH
heated up when 2 telecom giants Airtel and Reliance Communications along
with a strong south indian media group Sun TV and Electronics company
Videocon declared to launch their DTH services.
49
The south indian DTH service mostly providing South Indian Channels SUN
DIRECT was launched in mid 2008 which provides service in South Indian
States and Reliance ADAG launched their DTH service on 19th August
2008. Later on Airtel launched its services as Airtel Digital Tv on 9th
October 2008. Videocon is yet to launch its service.
Reliance BIG TV limited is a part of Reliance Communications Ltd. a
susidiary of Reliance Anil Dhirubhai Ambani Group[2] founded By Late
Dhirubhai Ambani, the indian business tycoon and owned by his son Anil
Ambani. BIG TV started operation from 19th August 2008 with a slogan
"TV ho Toh BIG Ho". It currently offers close to 200 channels [3] and many
interactive ones, 32 cinema halls (i.e Pay Per View Cinema Channels) as
well as many Radio channels. The company plans to increase the Channels
in near future to 400 and bring HD technology.

It is the first pan india DTH provider providing mpeg-4 technology. There
are also plans to introduce services like i-Stock, i-News and other interactive
services in the future.
Airtel Digital TV

Airtel Digital TV is a DTH satellite television service in India, using MPEG4 digital compression with DVB-S2 technology, transmitting using INSAT
4CR 74East. It is the 6th DTH service launched in India.
Airtel digital TV is a part of Bharti Telemedia Ltd a susidiary of Bharti
Airtel Limited by Sunil Mittal the Indian telecom giant who brought mobile
Services to India Through the largest mobile service Provider Of India Airtel
Airtel digital TV Started operation from 9th October 2008 with a slogan
"Come Home To The Magic". It currently offers close to 150 channels [3]
and many interactive ones as well as WorldSpace Satellite Radio channels.
The company plans to increase the Channels in near future.It shows many
interactive channels and plans to bring internet on DTH by using Airte
50.
Airtel digital TV started its ad campaign with a teaser ad See you at home
Soon without any other info.It's advantage was taken by big tv which later
on showed similar ad giving a name to it as big tv's Ad with a slogan Ho Toh
Big Ho. Later on Airtel hired many brand ambassadors including A R
Rahman, Saif Ali Khan, Kareena Kapoor, Vidya Balan, Madhavan, Zaheer
Khan, Gautam Gambhir. Its Advertisement also included noted television
personalities including Ranvijay, Raju Srivastav, and Sudha Chandran.

D Direct+

D Direct+ is a free Direct to Home (DTH) service that provides satellite

television and audio programming to households and businesses in the
Indian subcontinent. Owned by parent company Doordarshan, DD Direct
Plus was launched on December 16, 2004.
It competes with cable television and other DTH Service providers such as
Dish TV, Tata Sky, Sun Direct, Airtel digital TV and Big TV throughout
India.
The total capacity for DD Direct+ is 59 television (Still 2 channels is Empty)
and 21 radio channels. The spelling, spacing and capitalisation of channel
names are as found on http://www.ddinews.gov.in/DTH unless an explicit
reference is given otherwise.
Doordarshan, the national broadcaster in India, at present has a network of
more than 1400 transmitters spread throughout the country and its signals
are available to about 90% (DD1) and 43% (DD-News) population of
country. The prime duty of any national public service broadcaster is to
make the programmes of national importance available to all its people and
nationals. It was estimated that the coverage of remaining 10 % population
with terrestrial (single channel) broadcast would cost enormously. Besides
that, setting up of terrestrial transmitters in the uncovered areas would have
taken a number of years (10 to 15 years). Also, operation of terrestrial
transmission would have required a huge manpower (a few thousand
persons).

With the fast developments taking place in Satellite Broadcasting, it is but

natural that Doordarshan has also come up with an alternative to get the
required reach with an alternate technology option Ku-band broadcasting
which is envisaged for the coverage of remaining population. This is a much
cheaper and economical option as compared to the coverage through
Terrestrial transmitters.

Ku-band transmission will provide coverage in all uncovered areas including

remote, border, tribal, hilly and inaccessible areas in one go within a short
time. With this coverage, the national broadcaster proposes to meet its
obligation of covering the whole nation and its people not only with national
channels, but also make available popular Doordarshan and some other freeto-air channels on its platform. In order to meet its obligations, it has also
been decided that 10,000 receive systems (Dish and Set Top Box) would be
provided free of cost at public institutions like Anganwadis, Schools, Public
Health Centres, Panchayats, Youth Clubs, Cooperative Societies etc. in the
uncovered areas.
52
It may be pertinent to mention here that incidentally Doordarshan would be
starting DTH service with Ku band broadcasting as not only uncovered areas
are covered with its commencement, but also the whole country gets multichannel service in one stroke. The signal will be available at each home
directly without the use of any cable etc. and one will be able to receive the
programmes with the help of a small Receive segment.
This platform has been named as DD DIRECT+
Presently the DD DIRECT+ is envisaged to telecast 50 free-to-air TV
channels (containing both Doordarshan and private channels) Satellite Earth
Station for uplink of signals has been setup at Delhi. Honorable Prime

Minister of India inaugurated the service on 16/12/2004. The high power

Ku-band transponders of Indian Satellite INSAT-4B at 93.5 E are being
used for hosting the DD DIRECT+ services.

53

RESEARCH METHODOLO GY

54
RESEARCH METHODOLOGY

The Direct To Home market in India is growing at a fast pace and the
number of active subscribers in the country is expected to reach 42 million
by 2012 end. The last five years have witnessed rapid growth in subscriber
base for DTH as is obvious from the fact that in 2005, Dish TV was the lone
player in the market in which today more than 10 DTH service providers are
operating.

The Government is providing ample support to the DTH sector in the

country, and this has encouraged newer players to However, with the stiff
level of competition from the existing multi-channel cable network and
upcoming technologies including IPTV, players need to be consistently
innovative.
The report Assessment of the DTH Market in India' highlights key trends
emerging in the market along with initiatives being taken by the major
service providers. The current market scenario and future prospects of the
sector has also been examined along with the regulatory environment.

55

SAMPLING AND SAMPLE DESIGN

Determining the population targeted is the first step in selecting the sample.
This may sound obvious and easy, but is not necessarily so. For instance, in
surveying "hotel guests" about their experiences during their last stay, we
may want to limit the term to adults aged 18 or older. Due to language
constraints, we may want to include only those guests that can speak and/or
read English. This more operational definition of population would be
considered the "respondent qualifications". They make the research more
doable, but also introduce delimitations of the studys scope.

POPULATION: All items in any field of inquiry constitute a UNIVERSE or

POPULATION. A complete enumeration of all the items in the population is
Known as cesus enquiry .Thus population means the inclusion all the items in
The field of enquiry. Population can be finite if units can be counted or infinite.
Since the present study is done in Bareilly, the population is finite.

SAMPLE; Sample means selection of few items as respresentatives of all the items
A part of the whole population is called :SAMPALE. Algebraically let the population
Size be N. and if a part of size n (which is <N) of this population is selected according to
Some rules for studying characteristics of the population, the group consisting of these
n units is called sample.

56
SAMPLE DESIGN : A sample desion is a definite plan for obtaining a sample from
The given population. It refers to the technique or procedure the researcher would adopt
In selecting items for the sample. Sample design may as well lay down the number of
Items to be included in the sample the size of the sample. Sample design is determined
Before the data is collected. Researcher must prepare a sample design which should
Be reliable and apt for his research study

SUMMARY OF RESEARCH DESIGN

Data source: primary data and secondary data

Research approach: survey method
Research instrument: mailed questionnaire and questionnaire filled by the enumerators
Sampling plan: sample unit (consumers)
Sample size: 100 consumer
Time: July 2013
Sample area: Bareilly city.

57

DATA PRESENTATION AND ANALYSIS

58

DATA PRESENTATION AND ANALYSIS

INTERPRETATION:
According to this figure 21.5% SUN Direct TV,21% Tata Sky, 15% Airtel Digtal TV, 7%
Reliance Big TV, 6.5%, Dish TV 29%, Cover the DTH Services Market.

59

INTERPRETATION:

According to this figure in may 2008 varies company launched DTH Service Reliance
Big TV cover the 1.30 million Subscribers, Tata Sky have cover 3.00 million Subscribers
SUN Direct TV, Cover the 2.00 million Subscribers, and Dish TV Cover the 4.70 millions
Subscribers.

In 2009Videocon d2h cover 0.25million Subscribers, Reliance Big TV Cover 2.23

million Subscribers, Airtel Digital TVcover 2.00 million Subscriber, Tata Sky cover 4.63
Million Subscribers, SUN Direct TV, Cover 4.90 million Subscriber, Dish TV cover 6.50
Million Subscriber,
In 2010 Videocon d2h cover 2.00 million subscriber, Reliance Big TV cover 2.25 million
Subscriber, Airtel Digital TV cover 4.70 million subscriber, Tata sky cove 6.50 million
Subscriber, Sun Direct TV cover 6.70 million subscriber, and Dish TV cover 9.00 million
subscriber,

60

INTERPRETATION:
In Nov 2011 Market Dynamics of DTH service are given as follow
Dish TV have 11.70 million Subscriber, Tata sky have 9.75 million
Subscriber, SUN Direct have 9.00 million subscriber, Airtel Digital
TV have 6.60 million subscriber, Videocon d2h have 4.20 million
Subscriber, and Reliance Digital have 4.20 million subscriber.

61

INTERPRETATION
According to this figure the growth in subscription revenues due to digitization
Has been increase in 2010 sub revenue is 41 billion Ad revenue is 103 billion
In 2011 the sub revenue is 51billion and Ad revenue is 118 billion In2012 the sub
Revenue is 63 and Ad revenue is 136, In 2013 the sub revenue is 80 and Ad revenue

Is 157, In 2014 the sub revenue is 100 and Ad revenue is 183 billion and in the 2015
Sub revenue is 123 and Ad revenue is 214.

62

INTERPRETATION:

According to this graph it provide information DTH Subscription in sep 2011

and June 2012.
In Sep 2011 and june 2012 Dish TV get 11.7 and 13.4 million DTH Subscriber
Airtel Digtal TV get 6.67and 7.4 million DTH Subscriber. Reliance Digital TV
Get 3.9 and 4.4 million DTH Subscriber, Videocon d2h get 4 and 6.1 million
DTH Subscriber, Tata Sky get 5.5 and 9.2 DTH Subscriber, Sun TV get 7 and
7.6 million DTH Subscriber.

63

INTERPRETATION:
According to this figure it show the DTH Subscriber in
2008.
Dish TV get 3.1million market DTH subscriber

Tata Sky get 0.6 million market DTH subscriber

DD Direct get 2 million market DTH subscriber
Direct get 0.1 million market DTH subscriber
Other DTH company get 3.1 million subscriber.

64

FINDINGS

65

FINDINGS OF THE STUDY

After the summer training report, we came across the

following points.
Airtel is a global market leader in DTH services
People prefer Airtel Digital TV because it picture
quality and services is superb
People buy Airtel Digital TV because it is affordable
in there buget.
Airtel Digtil TV cover the large market area with there
DTH service
The Airtel Digital TV installing service is very quick.
People are not satisfied with there schemes and offer
which is given to them
The usual problems is recharge problems in the Airtel
Digtal TV.

66

SUGGESTIONS

67

SUGGESTION AND RECOMMENDATIONS

In the analysis the respondents have shown that they

considerAirtel Digtal TV company after Tata Sky

andVideocon and this is a major concern for the

company. Airtel Digtal TV have To make some
arrangements to increase the awareness level Among the
prospects through media.
Airtel has launched a new TV campaign to promote
their digital TV service. The idea is: Sirf cable nahin, life
badlo. The core thought is that in todays world, the
idiot box not only entertains, it changes your life. A bit
far fetched. It is I think the only way TV has changed
some peoples lives is by turning them into lazy couch
potatoes
More outlets should be opened so that the population
gets DTH Service ease.
More Service Centre are required as there are a few
service centre with the company.

68

BIBLIOGRAPHY

69

BIBLIOGRAPHY

WEBSITES
www.goole.com
www.airtel.com
www.bharti airtel.com

 www.airtel digtal tv.com

www.bharti airtel telecome.com
MAGAZINES
India Today
Business Outlook
NEWSPAPER
The Times Of India
Economic Times
Business Line

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APPENDIX

71

APPENDIX
Copy of Questionnaire
Qno1.What Rank you will give Airtel DTH compared with industry
Starting from 1to 5

TATA SKY Airtel DTH Videocon D2H Dish TV SUN TV BIG TV

1:

2:

3:

4:

5:

6:

Qno.2.How is picture quality of AIRTEL DTH? 1being lowest and 5 being

Highest
1

Qno.3.Which company has got best pre sales service in Bareilly?

1: TATA SKY
2:AIRTEL DTH
3:Videocon D2h
4:DISH TV
5:BIG TV
6: SUN TV

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Qno.4.Which Company has got best after sales service:

1: TATA SKY
2:AIRTEL DTH
3:Videocon D2h
4:DISH TV
5:BIG TV

6: SUN TV

Qno.5.Which Company has got got best customer satisfaction:

1: TATA SKY
2:AIRTEL DTH
3:Videocon D2h
4:DISH TV
5:BIG TV
6: SUN TV

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Qno.6Which Company has got most user friendly recharge options:

1Airtel DTH
2Tata Sky
3Videocon D2H
4Dish TV

5BIG TV
6Sun TV
Qno.7Which Company has got best Customer Care Services:
1.Airtel DTH
2.Tata Sky
3.Videocon D2H
4.Dish TV
5.BIG TV
6.Sun TV

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Qno.8.Which Company has got best Base Pack:

1.Airtel DTH
2.Tata Sky
3.Videocon D2h
4.Dish TV

5.BIG TV
6.Sun TV
Qno.9.Which Company has got best HD Package:
1.Airtel DTH
2.Tata Sky
3.Videocon D2H
4.Dish TV
5.BIG TV
6.Sun TV

75

Qno.10Which DTH companys product you prefer most to sell.

1.Airtel DTH
2.Tata Sky
3.Videocon D2H
4.Dish TV

5.BIG TV
6.Sun TV

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