Mindi S.

Osborn
Scottsdale, Arizona 85260 Mobile: 602.885.6306
Email: mindio@osbornfg.com Linkedin: www.linkedin.com/in/mindiosborn/en

President & CEO of Consumer Products & Startup/Turnaround Specialist

MBA (Accounting & Finance), BSBA (Accounting & Finance), with more than 20+ years of P&L management experience
in identifying niche marketing opportunities, developing strategic operational plans, and achieving revenue performance
targets for organizations ranging from retail start-ups to publicly held firms in diversified industries.
Recruited to serve as President & CEO of AirWare Labs Corp. (AIRW/OTC BB) in Scottsdale, Arizona with responsibility
for recruiting and managing 15 direct/60 indirect reports that developed and patented an FDA approved Class-1 medical
device, achieving within 1st year of launch $1.6 million in annual revenue with 2nd year revenue of $2.75 million.

____________Areas of Expertise____________
Strategic Planning & Execution
Building Brand Awareness & Client Loyalty
Qualitative & Quantitative Financial Analysis
Developing Competitive Go-To Market Strategies

Forming & Leveraging Vendor Alliances

Evaluating & Addressing Financial Exposure
Achieving Sustainable Revenue Improvements
Creating a Shared Operational Management Vision

____________Career Highlights____________

Turned around and commercially launched all aspects of the previously struggling AirWare Labs which created a
revolutionary new FDA approved Class-1 medical device following 3 failed attempts by 3 different predecessors. This
international design and utility patented product had multiple patented applications to improve breathing in domestic,
industrial, construction, and airline industries, with extensive potential in worldwide sectors. Consequently, $1.6 million
in sales was achieved in the 1st full year of market penetration and $2.75 million in the 2nd year of market penetration.

Single-handedly secured national and international placement of AirWare products at major retailers such as CVS, Rite
Aid, and Boots U.K. within the 2nd year of full operations, and successfully took the company public in the 3rd year via a
reverse merger.

Pioneered and grew a market-leading frozen yogurt chain from conception by initially utilizing private equity funds that
accomplished the following 4 items: 1) Achieve $1.5 million in sales during its 2nd year; 2) Recruited 400 staff members;
3) Recognized as a top frozen yogurt chain in Arizona; and 4) Named 'Best Frozen Yogurt Dessert' in a multitude of
magazines and publications with annual 'Best of Frozen Dessert Awards'.

Founded and grew within 2 years Osborn Financial Group, a highly regarded diversified consultancy from scratch to 80
loyal clients in widely diverse industries, building the company on 100% referrals. Served as a senior executive in
multiple roles utilizing some venture capital contacts that generated in the 2nd year gross revenue exceeding $500,000.

Established and launched the $70 million Chorus Lines 1st retail chain comprised of 5 stores within an 'impossible' 6month deadline. Consequently, achieved fully functioning operations just prior to the holiday season including site
selections, lease negotiations, store design and build-outs, full staff and complete merchandise under budget and within 5
months, which exceeded company expectations for completion.

____________Key Areas of Competency____________

Operational Leadership by Example
Supporting Multiple Business Locations
Coaching/Mentoring & Staff Development
New Proposal Development/Revenue Generation
Ensuring Quality & Regulatory Compliance Initiatives

Business Process Reengineering

Excellent Formal Presentation Skills
Conflict Resolution/Root Cause Analysis
Identifying Niche Market Expansion Opportunities
Diplomatic Change Agent for Productivity Improvements

____________Professional

Experience & Accomplishments____________

Swirls Frozen Yogurt (formerly Yogurtology Scottsdale) Scottsdale, Arizona 2010 to Present
(A Privately held, family-owned business that, within its second year of operations, succeeded in putting all of the
competition within a 3-mile radius of each of its locations out of business due to its reputation for quality and cleanliness)

Mindi S. Osborn

Page Two

President & CEO Scope of duties consist of directing all operational aspects of frozen yogurt shops with retail locations
in Scottsdale Fashion Square and Kierland in Arizona, including defining and implementing all operational policies and
procedures, strategic planning, site selections, lease negotiations, business development, marketing, accounting, cash and tax
management, inventory systems and controls, POS selection, procurement and implementation, HR recruiting, staffing and
scheduling and the enforcement of all state/federal environmental safety and FDA regulations and quality control.

Designed and executed a comprehensive market strategy that trended this newly formed company to achieve $1.5 million
in revenue in its second year of operations.

AirWare Labs Corp. (AIRW/OTC BB) Scottsdale, Arizona 2007 to 2010

(A Publicly held medical device company with a 5-year exit strategy to sell to a large home remedy or drug manufacturer)

President & CEO Specifically recruited to devise and execute strategic 3-year to 5-year company roadmap to drive
company mission, objectives, revenue, profitability and organizational growth; responsible for brand development, overseas
manufacturing and supply chain, logistics and distribution, sales, marketing and public relations. Additional responsibilities
included investor relations and fundraising, domestic and international patents, copyrights, trademarks, industrial design,
trade dress, FDA compliance and domestic and international regulatory compliance. Also served as the CFO and prepared all
audited financial statements and worked with counsel and auditors to prepare all required SEC documents and filings in
accordance with Sarbanes-Oxley, including the Super 8-K to go public via a reverse merger.

Favorably negotiated with distributors to pay 50% down for their minimum orders, which more than covered the
company's manufacturing and packaging costs, while simultaneously strengthening company patents by working
extensively with patent attorneys to file protective international patents, all within a 1-year time frame.

Osborn Financial Group, LLC Scottsdale, Arizona 1995 to 2007

(A privately held consulting company providing strategy and guidance to drive growth, sustainability and profitability )

President & CEO Primary duties focused on providing diversified hands-on consulting to start-ups and turnarounds on
branding, growth, strategy, finance, management, regulatory compliance, accounting, payroll and sales tax issues and human
resources. Often served as an interim senior executive in multiple areas such as accounting, banking, auditing, management,
tax, R&D, new product development, intellectual property (IP), legal (patents), federal and state HR compliance, systems and
controls (IT and POS), sales, marketing, advertising and best practices. Worked with clients in widely diverse industries
including, but not limited to, Construction and Design, Mortgage, Restaurant, Retail, Beauty, Wholesale and Distribution,
Automotive, Small Business Enterprise Development, Real Estate and International Manufacturing.

Established 'trusted advisor status' with a wide-array of clients, which proved instrumental in developing a highly
personalized consultancy approach which built strong client relationships.
____________Prior

1995 Professional Experience____________

Chorus Line, Inc. Vernon, California President - Retail Division 1992 to 1995
Dyansen Corporation New York, New York Senior Vice President 1981 to 1991
Morgan Guaranty Trust Company New York, New York Senior Accountant 1979 to 1981
Chase Manhattan Bank, N.A. New York, New York Internal Auditor & EDP Auditor 1978 to 1979
____________Academic

Credentials & Professional Development____________

MBA, Accounting & Finance
Pace University, New York, New York
BSBA, Accounting & Finance
Boston University, Boston, Massachusetts