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Jun 21 / Barry Clemson

The Impact of Beliefs and Assumptions on


Decision Making
Author: James B. Rieley. Volume 1. Issue 1. June 21, 2012.
Abstract: This paper presents a case study on how different beliefs and assumptions produce
different interpretations and actions in response to the same situation. Argyris and Schons
framework for learning and ladders of inference provide the theoretical foundation.
Our beliefs and assumptions play a huge part in the way we make decisions. The reason for this
can be found in a phrase that has become almost a mantra for systemic thinkers. The phrase, We
dont believe the world we see; we see the world we believe can shed light on why decisions
often do not make sense to others, and in addition, have an impact on our willingness to learn.
The whole learning thing can be a bit confusing. We, as a species, do seem to have learning
hard-wired into our DNA. We love to learn and the first years of our lives are clear
demonstrations of this. We learn to talk. We learn to walk. No one teaches us how to do these
things. No one stands in front of a flipchart and makes a diagram of vocal chords and airflow, nor
do they make little stick-figures that explains the inter-relationship between balance and muscle
adjustments that make walking possible. We just learn to do these thingsbecause we want to
learn how to do them. And whilst learning does seem to be part of our very being, for many of us,
this appears to be the case on a selective basis.
Part of learning, especially as we get older, is being willing to unlearn some of the things we
already know. What we already know becomes validated as our truths through a process in

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which the beliefs we have cause us to continually look for data that supports our beliefs. This
becomes a reinforcing dynamic; i.e. the stronger our beliefs, the more we look for supporting
evidence that our beliefs are the right beliefs, which then makes them stronger, causing us to
looketc. But there are some situations in which it is apparent that our beliefs may not reflect the
reality of a given situation. This can typically cause one of two things to happen. Either the one
holding the beliefs becomes defensive and thinks that he (or she) is the only smart person; or, the
one holding the beliefs decides that perhaps it might be good to explore how his (or her) beliefs
took them to where they are.
In the case of decision-making, the person who believes that he is the only one that understands
what is going on, when discovering (or being told) that his decisions were not giving the results
that were expected, often drops into defensive-thinking mode and, as identified by Chris Argyris
(1991) in Teaching Smart People How to Learn, slide into defensive thinking mode in which
they mentally construct defensive routines that explain why what happened wasnt their fault.
This defensive mode thinking manifests itself in placing blame on others and avoiding any critical
examination of how their actions or decisions may have resulted in the outcomes that were seen.
When this happens, the ability to learn ceases due to the unwillingness of the subject to even
explore that his beliefs could possibly be based on an unstable foundation. The other scenario
being open to exploring how our beliefs are established and their impact on our decision-making
is a viable option, especially in organisations that recognise that the ability to learn faster than the
competition can be the real differentiator for sustainable organisational success.
An appropriate question might be, how can we find out more about how our beliefs are impacting
our decision-making? In the mid-1900s, a group was put together to explore this and their
methods were highly successful. The STOL group (Systems Thinking and Organisational
Learning) began as an ad-hoc group at a college that had been going through some pretty tough
times. The Head of the College had been sacked and replaced by someone who had a relatively
hard-core management style. (note: relatively hard-core management style may not quite capture
what employees saw when the new man cameit was, paraphrasing many of the employees,
much like Genghis Khan had become the new college President). The STOL group, without any
formal support, decided that in order to learn more about systems thinking, they would use the
current situation at the institution as a case study.
After a relatively short period of time, the group had identified the dynamics at play and after
having their work validated by a large spectrum of non-group member employees, decided that
they should show their work to the new President. The presentation was actually a set of causal
loops on a single sheet of paper and after some explanations of how to read the loop structure, the
President got it. But, as with what happens in many environments, he did not like it at all.
What the loops showed was that whilst the new President was making headway in resolving many
of the financial problems that had been plaguing the institution, his management style was
resulting in a sinking organisational climate. In order to turn this around, the President did adapt
his style, but the results of his learning were not visible. The STOL group took this an another
opportunity to continue to learn and set about exploring what was behind the evidence that
regardless of what the President did, and how he did it, there was still the belief that his style was
hard-core and debilitating management.
As the de-facto leader of the STOL group was a direct report to the President and often was
instrumental in writing his speeches, it was determined that the STOL group would use this
connection to try to understand the size of the apparent disconnect between what was being said
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The Impact of Beliefs and Assumptions on Decision Making |...

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by the President, and what was being heard by employees. At the next management team meeting
(the college had an extended management team of 120+ people), as soon as the President had
completed his talk, two dozen managers were brought together and each given a piece of paper
that had been divided into two columns. In the right-hand column, key points from the Presidents
talk were listed, and the left-hand column was completely blank. The managers were asked to
read each of the talk key points, and then in the left-hand column, write down what they heard
when the President said those words. The key is the what they heard, and in this case, the STOL
group wasnt after what words were heard they had access to a copy of the talk before it was
made, so they knew the words. What they were after was more of the subliminal heard, the
what went through your mind when you heard those words spoken. What the group found when
the exercise was over was quite revealing.
Right-hand column text such as we have been able to sort through quite a bit of the debt that the
previous administration had collected, but we still have some distance to go in order to be able to
resume investing for the future generated left-hand column comments such as if it is getting
better then why are you still cutting my budget; and, great we are getting through this mess;
and, you s**t, you will use this as an excuse to not let us have a rise in salary during next months
contract negotiations. Another right-hand column text excerpt was neither (name of Executive
Vice President) nor I have all the answers, but if we all work together, (name of college) will once
again be recognised for helping our students, faculty and staff realise their potential. Left-hand
column comments for this included, ha. You admit you arent that smart; and, wow, that must
have been pretty difficult for him to say. Maybe he really is changing and maybe we should give
him the benefit of the doubt and, he is up to something and we have to keep on our guard.
Members of the STOL group had believed that the majority of managers werent really hearing
what the president was saying, and now they had real evidence that this was going on. As part of
their own learning process, STOL group members then went on to explore why it is that when
hearing (or reading or seeing or any of the senses) the same thing, two people may come to
different conclusions and, consequently, take different actions. For this they used the Ladder of
Inference.
The Ladder of Inference had been identified by Argyris (1990) in his book Overcoming
Organisational Defenses as the metaphorical way in which we go step by step from being exposed
to data of some sort, all the way to taking action. Argyris identified seven rungs of his ladder,
each one building on the previous one. At the bottom of the ladder was the first rung in which we
hear, read, see, something as a part of the data that we are always surrounded by. In the second
rung of the ladder, we select one piece of the available data to focus on. On rung three we begin to
add meaning about the data we have selected, followed on rung four by making assumptions about
what those meanings are and what they represent. On rung five of the ladder, we draw conclusions
about the assumptions we have made. On the next rung, we adopt beliefs based on the
conclusions we have drawn (which were gathered from the assumptions we had made, which were
made based on the meanings we determined on the data we had selected to focus on). It is after
we adopt beliefs that we actually take action; i.e. do something. Whilst Argyris Ladder of
Inference is fascinating, what makes it so powerful are two things. Argyris identified that the
beliefs that we adopt set up a reinforcing dynamic with the data we have selected. This dynamic
causes us to continually select data that supports what our beliefs are, therefore, creating a
situation in which it is difficult for you to question your own mental models (beliefs and
assumptions of what is right or wrong) because you avoid even considering that they might be not
valid. Argyris also stated that he believed that the time it took to go up your ladder from being
aware of the data surrounding you to taking some type of action was about the same amount of

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The Impact of Beliefs and Assumptions on Decision Making |...

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time it takes to snap your fingers.


The STOL group thought that if they could get some of the people who had participated in the
left-hand column exercise to be willing to explore why they heard what they did, this could be a
powerful learning exercise for them, as well as an opportunity to find a way to help build greater
alignment in the institution. What was fascinating was the fact that the case subjects for this effort
came from two different mind-sets; those who had responded to the left-hand column with more or
less what the President had said during his talk, and those who heard the same words, but came to
completely different conclusions based on them.

The two sample Ladder of Inferences show how different people, sitting in the same presentation,
hearing the same words spoken with the same inflection, can lead to two completely different sets
of actions. With this evidence of what can happen, the STOL group presented their findings along
with a strong recommendation that if the institution was to be able to move forward, it must make
what they discovered a formalised topic of all management team agendas. Their rationale being
that the only way to take the conversations that were going on at the coffee machine and bring
them into the organisation so the institution would have a chance at increasing its level of
alignment and institutional climate.
There were some strong lessons learnt in this process, and these lessons could be critically
important for anyone who wishes to try to replicate this story in their respective organisations.
Before attempting to do this (or something like this), it is important for the person leading
the group to have a solid knowledge of the current politics in an organisation. Either you
will need to have a solid relationship with the CEO in which both he (or she) and you
understand that whatever is put forward as a learning experience is not personal but in fact,
an activity that could improve both an organisational climate and organisational

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performance.
The person (or persons) leading this type of effort need to have a high level of confidence
and an equally high level of knowledge of systems thinking and systems thinking tools.
This includes not only how to use these tools, but also what some of the unintended
consequences of using them could be.
An understanding that influencing mental models is an extremely powerful way to change
demonstrated behaviours.
The knowledge that nothing is forever. In the case of this story, after the head of the STOL
group left the organisation, the influencing dynamics changed and the STOL group and
much that they accomplish slipped away.
James B. Rieley is an advisor to CEOs and senior leadership teams from all sectors. He was the
CEO of a successful manufacturing company for over 20 years, and has written extensively on the
subject of personal and collective organisational effectiveness. He is the author of Gaming the
System (FT/Prentice Hall), Leadership (Hodder), Strategy and Performance (Hodder), Change and
Crisis Management (Hodder), as well as numerous articles and the subscription-based Plain Talk
about Business Performance newsletter. His work has been cited in Fast Company, Making It
Happen: Stories from Inside the New Workplace, A Fieldguide for Focused Planning, and
Breakthrough Leadership. Rieley, who holds an earned Ph.D. in Organisational Effectiveness,
lives in Mallorca, and can be contacted at jbrieley@rieley.com.
Staff who worked on this paper: Editor: Barry Clemson. Reviewers: Gene Bellinger, Nicolas
Stampf, Beth Robinson, Richard Wright, Anne Maguire
References
Argyris, Chris. (1990). Overcoming Organisational Defenses. Prentice Hall.
Argyris, Chris. (1991). Teaching Smart People How to Learn. Harvard Business Review 14
pages. May 01.
Citation details for this article
Rieley, James. (2012). The Impact of beliefs and Assumptions on Decision Making. Systems
Thinking World Journal: Reflection in Action. [Online Journal]. Vol. 1 Issue 1. [Referred
2012-06-21]. Available:http://stwj.systemswiki.org . ISSN-L 2242-8577 ISSN 2242-8577
Filed under Learning & Development, Organizational Change, Systems Thinking
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