Quals Rdg List 5 Feb // approx 380 articles sought

1 Research Questions/Intro
1.1 Is it possible to develop a multi-modal research method that is applicable in TC graduate
research classes that is also applicable in industry?
1.2 Since TC often works on the borders of many disciplines as well as with emergent and
neglected genres, is it possible to develop a multi-modal research method which is both efficient
and helps to define the textual map more quickly than we currently work?
1.3 With constant technological evolution in terms of software & hardware, a large number of
new genres, texts, and modalities are emerging. While past research methods have had some
success, combining these methods together in order to generate series of micro-studies may offer
a chance to see new genres from a variety of perspectives both quickly and thoroughly.

2 Theoretical Premise & Argument/Position

2.1 We live in a control society ruled by various codes. In TC, both academia and industry,
research (as noun and verb) is one of the most valuable codes. By training graduate students how
to conduct research which generates social capital in academia and material capital in industry,
we can provide the most opportunities to graduate students while generating more broadly trained
researchers to our faculty while producing graduates who will hopefully exert greater influence in
R&D in industry.

3 Methodologies 105 articles

3.1 Usability 20
3.2 Accessibility 20
3.3 Rhetorical Analysis 25
3.4 Readability 20
3.5 Utilitarian/Hedonic 20

4 Theoretical Background 50
4.1 Deleuze/Society of Control 25
4.1.1 contrast Foucault
4.1.2 Hardt/Negri references
4.1.3 Thacker
4.2 Info Design 25
4.2.1 Schriver
4.2.2 Other theorists?

5 TC 130
5.1 History 20 articles
5.2 Future 20 articles
5.3 Role of TCer 20-30 articles
5.4 Grad Education 20 articles
5.4.1 Grad Research Training 25
5.5 Industry's research needs/roles 25 articles

6 Online/Video 50
 6.1 traditional vid analysis 10
6.2 online vid analysis 20
6.3 new media vid analysis 20

7 CommStudies/ Mkting 45
7.1 interactive marketing 10-15
7.2 information marketing/sales 10-20
7.3 CS/Mktg research methods 20

8 Application/Test/Demonstration
8.1 analyze the product launch videos for three market-leading online marketers
8.1.1 information marketing: rarely researched even though multi-million/billion
industry
8.1.2 use of online video for sales increasing, but relatively new genre
8.1.2.1 interactive
8.1.2.1.1 unlike tv/informercials
8.1.2.1.2 part of larger social media plan
8.1.2.2 accessible to most anyone
8.1.3 analyze doing 5 microstudies on each site// ends up needing about 40 total pilot
& second testers
8.1.3.1 usability
8.1.3.1.1 locate heuristics/software
8.1.3.1.1.1 pilot & refine w/5 testers on same site run SPSS to locate problem
heuristics
8.1.3.1.1.2 run second test w/5 testers w/refined heuristic refine & apply final
version in my work
8.1.3.2 accessibility
8.1.3.2.1 locate heuristics/software
8.1.3.2.1.1 pilot & refine w/5 testers on same site run SPSS to locate problem
heuristics
8.1.3.2.1.2 run second test w/5 testers w/refined heuristic refine & apply final
version in my work
8.1.3.3 readability
8.1.3.3.1 run Flesch scale
8.1.3.3.2 run another readability
8.1.3.3.2.1 pilot & refine w/5 testers on same site run SPSS to locate problem
heuristics
8.1.3.4 utilitarian/hedonic
8.1.3.4.1 locate mktg heuristic; narrow down
8.1.3.4.1.1 pilot & refine w/5 testers on same site
8.1.3.4.1.1.1 run SPSS to locate problem heuristics
8.1.3.4.1.2 run second test w/5 testers w/refined heuristic
8.1.3.4.1.2.1 refine & apply final version in my work
8.1.3.5 rhetorical
8.1.3.5.1 only I do this, but specify method
8.1.4 Jeff Walker, Frank Kern, John Reese, or Eban Pagan (4 just in case)

9 Goals
9.1 help generate an approach to micro-studies
9.2 contribute to graduate research training
9.3 improve pre-industry training for graduates
9.4 develop methods for my use in business
9.5 encourage use of neglected genres by clarifying, simplifying, & demonstrating potential
research approaches
9.6 develop my research flexibility & skills