Karl Gookey

Digital, Print & Web Designer

Skills: Adobe Photoshop, Illustrator, InDesign Dreamweaver (CS6), HTML, CSS, Windows, Mac, Microsoft Office, FTP, Wordpress, etc*

*Glasses owner, cheqiered shirt wearer

Branding
Client name:
Feel Yourself Campaign

Brief:
Create a design that shows not only care for
Feeling Yourself and the cancer awareness
cause, but also cooperation between the
sexes in creating awareness for these two
life-threatening illnesses.

Software:

Adobe Illustrator CS6

Where it appeared:

Bupa Great South Run 2013, 2014

Glastonbury Festival 2013
Victorious Festival 2013, 2014
Portsmouth Beer Festival
Thames Path Challenge 2014
www.feelyourselfcampaign.org
All official charity advertising and
merchandise.

James White Photography

Vector
Illustration
Process:
During my years freelancing for clients
across the globe, I got the chance to create
a range of vector illustrations. The projects
ranged from images containing simple
colours and shapes to portraits consisting of
complex colours, shapes, shadows, gradient
maps, etc.
Most illustrations begin with either a
personal reference photograph provided
by the client or a Creative Commons, or
copyright-free, image. Respect for other
designers, artists, photographers work and
intellectual property is an essential part of
design that must never be overlooked.

Software used:

Adobe Illustrator CS6

Adobe Photoshop CS6

Time taken:
30 mins - 8 hours
(depending on the complexity of the design)

Website Design
Client name:
Global Heat Seal Inc

Brief:
Give the Global Heat Seal brand - an
already established local company - a sleek,
professional-looking online presence.
The website should use company colours
and give some basic information about the
company and their products, also including
a way for potential customers to not only
contact the company but also find their
physical location.

Software/Skills:

Adobe Creative Suite CS6 (Adobe

Photoshop, Adobe Illustrator, Adobe
Dreamweaver)
SmartFTP
HTML
CSS
Bootstrap Framework

GOOD

CROW

UPSH

N HIL T
L

IRE

EE S S E X

ALISON KING DANIEL TENWICK

NICK
SHEILA PARKER

invite you
to the wedding of
KATY
LOUISE

N 9 3 ESSEX
SZ

&

JONATHAN

MICHAEL

PARKER
KING
23RD OF AUGUST 2014

Wedding reception

4:00pm - The Good Intent

IF YOU

INTEN

THE GOOD INTENT

CROWN HILL

UPSHIRE
EN9 3SZ

ARE R
ALISO EQUIRING A
N KING
H
ON CA OTEL FOR T
KATYL MPALISON@ HE EVENING
OUISEC
A
AMP@ OL.COM OR PLEASE CON
WE DO
K
T
HOTM
AIL.CO ATY KING O ACT
CELEB NOT EXPECT
.UK
N
RATE
GIFTS
W
AS OU
ITH US
WOUL
R GIFT
. IF YO
D APP
U
WI
RECIAT
D
E ANY O WISH TO LL BE FOR Y

IF YOU ARE REQUIRING A HOTEL FOR THE EVENING PLEASE CONTACT

ALISON KING ON CAMPALISON@AOL.COM OR KATY KING ON
KATYLOUISECAMP@HOTMAIL.CO.UK
WE DO NOT EXPECT GIFTS AS OUR GIFT WILL BE FOR YOU TO
CELEBRATE WITH US. IF YOU DO WISH TO GIVE US A GIFT, WE
WOULD APPRECIATE ANY CONTRIBUTION TOWARDS OUR
HONEYMOON FUND.

PLEASE RSVP TO KATYLOUISECAMP@HOTMAIL.CO.UK

ALTERNATIVELY PLEASE SEND CONFIRMATION TO KATY & JON AT:
75 RUSSELL STREET, KETTERING, NORTHAMPTON, NN16 0EN

Wedding
Invitation
Client name:
John & Katy Parker

Brief:
Design a wedding and reception invitation
for the upcoming wedding of the future Mr
& Mrs Parker.
I was asked to make sure to incorporate
Forgetmenot flowers into the design as
well as multiple typefaces. The challenge
of this design came with choosing differing
typefaces that fit well enough together that
they had an aesthetically pleasing look.
I chose a number of display typefaces,
avoiding sans serif typefaces as a
decorative feel was required.

Software/Skills:

Adobe Illustrator CS6

y
t
r
o
p
S
Sporty
Little

Stars

e
l
tt
i
L
Sporty
Little

s
r
a
t
S
Stars

Sporty
Little

Stars

Branding Design
Client name:
Sporty Little Stars

Brief:
Design a set of logo concepts for a
Brentwood based sport awareness
organisation that encourages young children
to participate in sporting activities from
a young age and instill in them an active
lifestyle that will serve them well in the
future.
The designs incorporate a childlike
yet modern design to appeal to both
participants and parents alike and give the
new organisation a pre-existing feel.
The child illustrations help young children
see themselves partaking in activities and
achieving.

Software/Skills:

Adobe Illustrator CS6

Branding Design
Client name:
Kazas Boutique

Brief:
Design a logo for Kazas Boutique, a local
clothing boutique.
Karen, the owner of the business, requested
a modern, elegant logo that reflected the
elegance of the clothing and accessories
that were sold in store.

Software/Skills:

FontleroyBrown

Adobe Illustrator CS6

Blackwater
Cleaning Service
Blackwater
Cleaning Service
Blackwater
Cleaning Service
Blackwater
Cleaning Service

r
e
t
a
Cleaning
w
k
c
a
l
Service rvice
B
e
S
g
n
i
n
Clea
Blackwater

Blackwater

Branding Design
Client name:
Blackwater Cleaning Service

Brief:
Design a logo for Blackwater Cleaning
Service, a carpet and upholstery cleaning
business starting in the Blackwater Estuary
area of Essex.
The owner of the business wanted to stand
out from his competitors in the area. He
wanted a clean, modern logo devoid of any
stylised characters or tools as are often
seen in similar businesses.

r
e
t
a
w
k
e
c
c
a
i
l
v
B
r
e
S
g
n
i
n
a
e
l
C

Software/Skills:

Cleaning Service

Adobe Illustrator CS6

Blackwater
Cleaning Service

r
e
t
a
w
ck

Blackwater Cleaning Service

ice

portap

Branding Design

u
portapure re
Client name:
Portapure

Brief:

TM

The logo was designed in such a way that

the colours signified the purity of the water
that the product use produces. The water
contained within the O also signifies the
containment of the purity and shows that
the water will remain purified after it has
been filtered.

Software/Skills:

portapure

TM

portap

ur

TM

Portapure were a start-up company that

dealt with affordable, modern solutions
to the problems of water sanitisation in
outdoor survival activities.

TM

Adobe Illustrator CS6

Social S
e
Defende curity
rs

Branding Design
SSD

Social Se
Defende curity
rs
Client name:

Social Security Defenders

Brief:

To design a range of logo concepts for

Social Security Defenders, a US based law
firm that dealt with defending clients who
had their welfare benefits wrongly ceased.

SSD

Social Security
Defenders

Social S
e
c
u
efenders rity

The company wanted to give their logo

a patriotic, All-American feel; giving the
impression that the company is defending
true Americans.
To achieve this feeling, I used a shield
design that almost called back a Captain
America-esque feeling. I then accentuated
this look with strong, official typeface
choices that gave some added weight to
the already strong logo icon.

Software/Skills:

SSD

Adobe Illustrator CS6

Social Se
c
Defende urity
rs

Branding Design

m
o
c
.
s
r
a
Client name:
CertifiedCars.com

Brief:

To design a simple logo for a vehicle sales

website.

CertifiedCars.com

The logo uses both a tick mark and a

strong green colour to encourage any
potential customers to
CertifiedCars.com that they are making
the correct choice by using them over any
competitors.
Among other requests, the client
requested that the logo be simple, yet
eye catching. I believe the final design
achieves both of these aims.

Software/Skills:

Adobe Illustrator CS6

m
r
e
Branding Design
Client name:
Dermasome.

Brief:

Design a logo for the new facial skincare

brand, Dermasome.

Dermas me

The client requested that above all else,

the brand design should give off a modern
and natural feel, making sure that above
all else the customer can see that it is a
natural product.

The simple illustration that takes the place

of the O shows off the natural, healthy
ingredients that the brand has built its
reputation on.

Software/Skills:

Adobe Illustrator CS6

The Grey Room

he G

EDUCATION & CONSULTANTS

The Grey Room

EDUCATION & CONSULTANTS

rey
R

EDU
CAT
ION

Branding Design
Client name:
The Grey Room: Educational Consultants

Brief:
To design a logo for Education
Consultantcy, The Grey Room.
It was requested that the logo implied
to the viewer that that The Grey Room
was an enclosed space through which
educational professionalism occured.
The small hint of purple in the logo is
intended to show to the viewer that
although The Grey Room is a professional
space in which the clients learn to better
serve students and pupils, the courses
arent all taking notes and presentations
and fun can be key to an educational
experience.

Software/Skills:

Adobe Illustrator CS6